DECEMBER 2010 ’S FOCUS ON PRODUCTION SERVICES 40050265 PRINTED40050265 IN USPS CANADA Approved Polywrap AFSM 100 NUMBER NUMBER CANADA POST AGREEMENT POST CANADA Contents DECEMBER 2010 7Animation 14Talent 19Audio Innovative service providers are Tips on tracking down magic- When it comes to setting a series’ keeping costs down and moving making writing and acting talent to tone, music choice and sound tech forward in this global market elevate a concept from good to great design speak volumes 29Post 33 Interactive 37Distribution Budgets may be tighter, but A digital extension is no longer an The migration to digital delivery producers can’t afford to overlook add-on, but a necessity—and so is is pushing distributors into self- the fi nishing touches fi nding the right interactive partner service territory 2 DECEMBER 2010 ’S FOCUS ON PRODUCTION SERVICES KS.18339.Toonbox.indd 1 11/11/10 3:56 PM Editor’s note December 2010 • Volume 15, Issue 8 all know the whole is only as good as the We VP & PUBLISHER sum of its parts, and that adage certainly holds true Jocelyn Christie (
[email protected]) when it comes to children’s entertainment. While EDITORIAL getting a series greenlit continues to be challenging, Lana Castleman Editor (
[email protected]) arguably the real panic sets in when a producer sits Kate Calder Senior Writer (
[email protected]) Gary Rusak Senior Writer (
[email protected]) back with presales and a delivery schedule in-hand Wendy Goldman Getzler Senior Online Writer (
[email protected]) and thinks, “Eek! Now What?