MIP-TV at 50

Day1cover.qxp 3-04-2013 8:20 Pagina 2 WWW.VIDEOAGEDAILY.COM DAY • 1 MONDAY ® APRIL 8, 2013 Stars Light Up MIP-TV at 50: No Vacancy Canada Shows In Cannes Celebrations add extra buzz to biz MIP Loyalty here’ll be no need for night-vision s always, Canadian distribution year, as are German company ZDF and lenses to see the stars in Cannes t’s a popular year to be turning 50. companies will be at the Palais in even The Beatles’ 1963 album Please for MIP-TV this year — the NATPE reached the half-century full force. At press time, some T Please Me. Also hitting their mid-life milestone this past January, and A Croisette will be aglow with celebrities I 184 Canadian companies had regis- points this year are celebrities like out in full force to promote their now it’s MIP-TV’s turn. In May, the tered for the event, including 51 first- Johnny Depp, Brad Pitt, Mike Myers respective programs. L.A. Screenings will hit its big Five-O. timers, 96 exhibitors and 86 visiting and Quentin Tarantino, among others. Starz Worldwide Distribution is on WNET Channel Thirteen, PBS’s largest companies. MIP-TV’s 50th kicks off today under the scene with the lead of the new importer of foreign fare, is also 50 this According to Mary Powers, president STARZ Original Series The White the marching order of “No empty exhibition spaces in the Palais.” of MPowers Communications, who Queen, which is produced in associa- spent over 10 years as SVP of Marketing tion with the BBC. Actor Max Irons, During their big year, MIP organizers don’t want to repeat the embar- and Communications at CHUM who portrays Edward IV in the period International prior to launching her drama, and bestselling author Philippa rassing showing of unoccupied floor space seen last April. Perhaps, for this own PR company: “My clients come to Gregory, who wrote the novels on reason, some exhibitors are being MIP-TV because it has great value. MIP which the series is based, will attend asked to expand into adjacent avail- may be 50 years old, but Reed MIDEM the screening of the first episode of The able space. In addition, those has evolved the market to keep pace White Queen for prospective buyers exhibitors who usually rent only a with both the changes in our industry today at 3 p.m. in Auditorium K in the small space at the Palais (in order to and the way we do business.” Palais. Asked why Canada has such a large On the comedy side, Viacom (Continued on Page 4) (Continued on Page 4) International Media Networks (VIMN) is bringing comedian, movie star and producer Kevin Hart to Cannes to promote its new faux reality/comedy series Real Husbands of Hollywood, which is a parody of the Real (Continued on Page 4) 1980 Archives: Past Recalled he ever increasing number of TV stations worldwide, “Tplus improved transmis- sions and longer broadcasting periods, in addition to extended technologies such as cable TV, pay-TV and video cas- sette recorders, are now catapulting the annual global TV program market to an estimated $700 million, and growing, especially for non-American companies. For the past 16 years, one of the major “supermarkets,” if not a bazaar, for this expanding programming uni- verse has been the annual Marché International des Programmes de Television, or MIP-TV, to be held April 18-24 in Cannes, France. Selling TV programs is said to be just like selling anything else. (Full story on Page 18) INSIDE: FremantleMedia Village Stand RB1 Riviera Beach Cannes S VERIA’S FITNESS N SEE TELEVISION Video_Age_FC.indd 1 29/03/2013 08:52 “Mr T is a legend. For my money, he should present every single show on TV, including the news.” Ash Atalla (Executive Producer - The O ce, The IT Crowd) “Performed 92% above BBC3’s Produced by prime time average” A Roughcut TV Production for BBC3 COMEDY | 20 x 30 min| MIPCOM Stand RB1 Riviera Beach . Cannes www.ﬁ dtv.com Centre Spread.indd 2-3 29/03/2013 08:47 “Mr T is a legend. For my money, he should present every single show on TV, including the news.” Ash Atalla (Executive Producer - The O ce, The IT Crowd) “Performed 92% above BBC3’s Produced by prime time average” A Roughcut TV Production for BBC3 COMEDY | 20 x 30 min| MIPCOM Stand RB1 Riviera Beach . Cannes www.ﬁ dtv.com Centre Spread.indd 2-3 29/03/2013 08:47 Day1cover.qxp 3-04-2013 8:20 Pagina 3 Canada Shows On her part, Canamedia’s Stokes was confident that Canadian companies in Stars Light Up In Cannes MIP Loyalty general would draw buyers, regardless of what the U.S. studios are doing. (Continued from Cover) “Our product speaks for itself…a lot of (Continued from Cover) unique programming is generated and presence at MIP-TV as compared to created in the Great White North,” she other markets, Canamedia’s Andrea said. Stokes replied, “Canadian producers The potential extra attention from and distributors count on MIP-TV to buyers is beneficial because, as Tricon connect with the bulk of our interna- Films and Television’s Jon Rutherford tional buyers — there is still no mar- noted, “Although international buyers ket that offers the same amount of tend to finalize their new program- presence and coverage for our companies.” ming schedule following May’s L.A. “MIP-TV is a great platform to Screenings, it’s still important to unveil launch new titles, get a sense of new programs in April — especially if future trends in the market and learn you’re an independent distributor who more about broadcasters’ upcoming doesn’t have the same studio presence needs,” said Federico Vargas of CCI during the Upfront presentations.” Entertainment. A+E’s Sean Cohan According to Peace Point’s Les Tomlin, “Since MIP-TV attracts buyers everyone’s mood and attitude.” from the world over, it’s a must for MIP-TV Preview “MIP-TV is a very vibrant market,” Canadian product to be well repre- said Sean Cohan, A+E Networks’ SVP of International. “And the fact that it’s sented at MIP. It’s also a cost-effective (Continued from Cover) way to present your material to a celebrating its 50th anniversary is a diverse group of buyers for all genres, “good buzz-generating tool for the Housewives franchise. He will be on whether fiction, factual, documen- be listed in the MIP-TV guide), but use folks at Reed MIDEM and those hand for a cocktail hosted by VIMN. tary or animation.” apartments for meetings, are being involved in the market to get atten- Entertainment One is here with two In addition, CCI’s Vargas noted that asked to return to the exhibition floor dance up even a bit more, though stars: Thandie Newton, the lead in the reduced presence of the U.S. stu- in a bigger way. attendance is pretty healthy,” said thriller Rogue, and rock legend Gene dios at MIP “is definitely a significant Ahead of the market, Laurine Cohan. “MIPCOM always seems a bit Simmons (pictured above), host of the benefit. Broadcasters are there to Garaude, director of the Television bigger in terms of attendance, but new reality/comedy series Busted. In meet with independents like CCI.” Division of Reed MIDEM, the market this anniversary celebration allows addition to pitching the show, Peace Point’s Tomlin was also organizers, reported: “We are project- the organizers to ratchet up MIP-TV a Simmons will also interview eOne’s pleased that the reduced U.S. studio ing over 11,000 attendees from 100 bit.” president and CEO Darren Throop for presence “frees up buyers’ schedules countries this year and 1,600 exhibiting The exhibitors VideoAge Daily con- the Media Mastermind Keynote Series for meeting with the ‘non-majors,’ companies. We’re expecting 4,000 buy- tacted didn’t seem to think the rela- today. In Busted, Simmons goes on allowing for additional meetings.” He ers, and we have over 800 VoD/digital tively weak presence of the major tour with popular rock bands and added that MIP’s 50th anniversary is buyers, which is 30 percent more than U.S. studios would have much of an exposes practical jokes pulled on rock also the first anniversary of Peace last year.” impact on the market. “If there are stars, band members and roadies alike Point Rights, “and our schedules are This year MIP participants will be less studios selling, it could result in a while the bands are on tour. certainly full.” kept extra busy and amused. To cele- marginal uptick in traffic for indies…. Walking the red carpet and partici- Similarly, Natalie Osborne of 9 brate the 50th, there will be a fireworks We have and will continue to invest in pating in a co-production case study Story Entertainment reported that display, sponsored by the Cannes MIP, and our peers have done and panel tomorrow on behalf of Gaumont “Our schedules are totally jammed,” municipality, on the beach tonight dur- will continue to do the same. The International Television are Hemlock though she noticed that “this MIP, ing the opening party. buyers will be there as long as there Grove stars Famke Janssen and Bill some buyers are attending for a short- “We are launching the MIP-TV are distributors with a lot of content,” Skarsgard, along with director Eli Roth. er period of time, so we are even Médaille d’Honneur, where we will be said A+E’s Cohan.

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