Rosa dos Ventos ISSN: 2178-9061
[email protected] Universidade de Caxias do Sul Brasil Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico FERNÁNDEZ, ADRIAN GARCÍA; RUIZ, LINO MERAZ; GÓMEZ, EDUARDO RAÚL DÍAZ Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico Rosa dos Ventos, vol. 10, no. 4, 2018 Universidade de Caxias do Sul, Brasil Available in: https://www.redalyc.org/articulo.oa?id=473557643004 DOI: https://doi.org/10.18226/21789061.v10i4p690 PDF generated from XML JATS4R by Redalyc Project academic non-profit, developed under the open access initiative Rosa dos Ventos, 2018, vol. 10, no. 4, October-December, ISSN: 2178-9061 Artigos Wine Tourism and Wine Marketing in Family-Owned Micro Wineries in Guadalupe Valley, Mexico Enoturismo e Comercialização de Vinho em Micro Vinícolas de Propriedade Familiar no Vale de Guadalupe, México ADRIAN GARCÍA FERNÁNDEZ DOI: https://doi.org/10.18226/21789061.v10i4p690 Universidad Autónoma de Baja California, México Redalyc: https://www.redalyc.org/articulo.oa?
[email protected] id=473557643004 LINO MERAZ RUIZ Universidad Autónoma de Baja California, México
[email protected] EDUARDO RAÚL DÍAZ GÓMEZ Centro de Enseñanza Técnica y Superior - CETYS Universidad, México
[email protected] Received: 11 November 2017 Accepted: 21 May 2018 Abstract: Given the importance of the wine sector in Baja California, Mexico, the purpose of this research is to explore the tourism and marketing characteristics of family-owned micro wineries with a production of no more than 5,000 annual/boxes of wine from the Guadalupe Valley, and to identify the socio-demographic consumption parameters.