HISPANIC VOTER TURNOUT HISPANIC VOTERS IN HOUSTON Registered Voters ARE ENERGIZED Houston Hispanic voter turnout reached 62.1% in Turnout 48.6% 2020. Total Texas Hispanic voter turnout In 2018 Of Houston was 60.2%. Hispanics voted 62.1% during the 2020 Hispanic voter turnout in 2020 was driven by Turnout Elections vs 56.3% younger voters 18-34. In 2016 Growth in number of Hispanic early voters outpaced Non-Hispanics. TURNOUT GROWTH 530,994 Houston Hispanics voted during the 2020 elections vs. SPANISH IS THE LANGUAGE OF ENGAGEMENT FOR HISPANIC VOTERS 362,476 in 2018 IN HOUSTON 385,405 in 2016 Hispanic voters are most effectively reached and persuaded in-language and in-culture. HISPANIC Spanish language ads deliver greater message EARLY VOTERS & VOTE BY MAIL impact In Houston from 2016 to 2020 grew VOTERS IN vs. 43% Non-Hispanic HOUSTON +71% UNIVISION IS THE GATEWAY TO 2020 Hispanic EV + VBM: 433,707 2018 Hispanic EV + VBM: 228,733 HISPANIC VOTERS IN HOUSTON 2016 Hispanic EV + VBM: 254,068 The New Majority Makers Univision is the best connection to reach Hispanic YOUNG VOTERS voters with your message. Turnout Growth Among Hispanic Voters 18-34 from 2018 to 2020 Our capabilities give campaigns the winning advantage +60% Houston Hispanic Voter 18-34 Turnout 164,725 vs. 103,244 105,885 2020 2018 2016 CONTACT US AT
[email protected] +60% Houston Non-Hispanics voter turnout growth in 2020 vs 2018 Source: L2 Registered Voter File, retrieved June 2021. ABOUT UNIVISION HOUSTON GROWTH OF HISPANIC VOTERS IS TV and Radio Properties SIGNIFICANTLY HIGHER THAN KXLN Univision 45 NON-HISPANIC Serving the Houston DMA’s continually growing Voter Turnout Growth 2018-2020 Hispanic Hispanic Market with programming and community support which includes the best in live soccer, and Non-Hispanic top-rated local news in the morning, midday, 5pm and 10pm.