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Description of Works Yordan Alvarez Knocks One out of the Park when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes <Social Media> Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Description of works Yordan Alvarez knocks one out of the park... <Print> Posters - Single <Design> Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 BEST 4 GOLD Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design <Design> Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong <Design> Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for <Social Media> Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime <Print> Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s Publicis / Bucharest + Burger King / Miami / BRONZE discovered the reality of what they eat. But High School Sumo Tournament. They appeared busiest highways. 86% of drivers experience a 7 <Out of Home> Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / GOLD <Digital Craft> Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day <Design> Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel SILVER long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the <Design> Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice <Out of Home> Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to <Print> Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a <Social Media> Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, GOLD Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times.
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