when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Description of works Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 BEST 4 GOLD Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s Publicis / Bucharest + Burger King / Miami / BRONZE discovered the reality of what they eat. But High School Sumo Tournament. They appeared busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / GOLD Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel SILVER long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, GOLD Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. BRONZE Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. BRONZE action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining 1

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan from information that was 160-years-old. 18 68 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining

SILVER facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 BEST begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the GOLD Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks GOLD percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. BEST 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 BRONZE / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong BRONZE is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan BEST from information that was 160-years-old. 18 68 SILVER 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 SILVER People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear 2

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan from information that was 160-years-old. 18 68 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the GOLD needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. GOLD “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can The Deaf and hard of hearing lack situational so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you GOLD 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube Deutsche Lufthansa AG / Kolle Rebbe GmbH / placing them into sales point. Then they waited viewers bought a special Brita bottle, and the videos. Each were manually analyzed, annotated, Cinema Advertising Hamburg / Germany GOLD for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. BEST posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video GOLD For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small GOLD they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional BEST themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just BRONZE even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

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28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan from information that was 160-years-old. 18 68 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

28 SILVER Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single GOLD would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design GOLD unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, BRONZE Sweden 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA BRONZE Office, two of the most streamed shows on GOLD 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. system chronicled the articles from 1791 to the shocking reality of texting and driving BEST National Center For Missing & Exploited Children 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber BEST 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the bullet stopped, a message was placed. Lee / Montreal / Canada a not-for-profit music school in Toronto that GOLD Single Country or Region 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, GOLD timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became BEST for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training 4 when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan from information that was 160-years-old. 18 68 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based 44 GOLD and show the technology in a completely unique on available funds but on the impact by your BRONZE way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 SILVER - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded GOLD stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains GOLD swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number BRONZE Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB BRONZE The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue GOLD Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training 5 when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan from information that was 160-years-old. 18 68 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear

GOLD on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, SILVER and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 GOLD create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German SILVER the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig BRONZE Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they Wants to Be a Millionaire and many others BRONZE model to distinguish sounds requires millions imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Best of Branded Entertainment Leitch (Hobbes & Shaw, Deadpool 2, John Wick) BRONZE Rx, FCB Health Network Companies / New York + that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than BRONZE There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses BRONZE their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs SILVER York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative BRONZE budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

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28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the its spirit of innovation. Hong Kong Ballet, like Bangkok / Thailand engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding McDonald's France is discreetly interfering in convey this idea of softness. To do so, They Boulogne Billancourt / France To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 GOLD something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 SILVER the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 BRONZE different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female SILVER during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that BRONZE become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire BRONZE advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 SILVER Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access GOLD any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan SILVER from information that was 160-years-old. 18 68 SILVER 15 Lessons in Herstory 61 BRONZE Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear 7

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training when they listen to the tune. At the end of the people know. A tribute so outstanding as the magnet onto a choice of base sizes allowing spot they are advised “If the music didn’t sound world's fastest man. They created a biography the consumer to create exactly their choice of right, get your hearing checked”. Once they that shows all the training and effort behind that palette. Lipsticks and face products also magnet realize they have a hearing problem, they can mark. But a Bolt's biography could not be an together in different and exciting combinations consider using a hearing aid. ordinary book. It had to be as fast as him. So, it’s for endless possibilities, collectibility, and fun. a biography but it’s also a flipbook, showing an Established designed all aspects of the brand Sivantos GmbH / MullenLowe Singapore / animation of 9.58s, recreating the iconic race. from packaging, graphics, identity, campaign Singapore + MullenLowe London / London / Literally showing, step by step, page by page. photography and video assets and in-store look Singapore and feel. PUMA Brasil / BETC São Paulo / São Paulo + GOLD PUMA Brasil / São Paulo + Versão Beta / São Brand Strategy Division, Emart Inc. / ESTABLISHED 69 Paulo / Brazil / New York / U.S.A. Not All Heroes Wear Capes BRONZE BRONZE Social Post - Real-time Response 73 77 World Series. Game 5. Top of the second. Spaceship Mac Pro Packaging Yordan Alvarez knocks one out of the park... Posters - Single Craft - Printing & Paper Craft right into the chest of a hero. A magical moment indeed, and Bud Light was front and center. LEGO’s purpose is to inspire and develop Mac Pro was redesigned from the inside out, The most important rule in baseball fandom: children to think creatively, reason systematically which gave us an opportunity to invent an 1 4 Hong Kong Ballet’s brand last year, our goal Always, always save the beer... they owe you and unleash their imagination to shape their all-new packaging system. A custom varnish this year — their 40th anniversary — was to one, whoever you are. So, who was this guy? own future. This ad series was created to pattern, evocative of the product’s lattice Moldy Whopper Focus Lines establish Hong Kong Ballet as an institution of national prestige and reach new audiences with They had to know. Bud Light immediately went celebrate a child’s limitless imagination by design, covers the exterior surfaces of the boxes Best of Show, Best of Design Spatial Design - Wayfinding to Twitter, asking the internet to find the man. utilizing the visuals of 3 favourite objects of and gives them tactility, while metallic inks The Ballet’s vision. The people of Hong Kong Promotional - Posters - Series And they did. Over the next 72 hours, they used imagination; a dragon, spaceship and the enhance the product iconography. Designed ‘Highway Hypnosis’ is a phenomenon while needed to see themselves reflected in The Ballet. Our strategy led us to blend traditional every touchpoint to immortalize Jeff Adams. Empire States building, each of which comes in and engineered for function, the Mac Pro The food industry, particularly fast food, is driving that causes your attention to slip away and pop-culture colors, tutus and street clothes, two dramatically different scales, patterns and box integrates built-in handles that fasten full of additives. But over the last three years when gazing at the monotonous repetition of Chinese opera-inspired and contemporary AB InBev / Wieden+Kennedy New York / New York details. once lifted, making it easy and secure for Burger King has removed 8,500 tons of artificial white line after line. Driving in this trance-like makeup, and a backdrop of iconic Hong Kong + draftLine / New York / U.S.A. hand-carrying. The packaging is made entirely preservatives globally. To send an important state has been compared by scientists as ‘driving landmarks to celebrate The Ballet’s heritage and DKSH (Thailand) Limited / Ogilvy Group Thailand / out of paper, protecting the product using an message, it launched The Moldy Whopper, asleep with your eyes open’, and is one of the Bangkok / Thailand its spirit of innovation. Hong Kong Ballet, like SILVER engineered cardboard structure—instead of showing its iconic Whopper molding for up reasons why drowsy driving causes 1 in 6 deadly the city itself, is “Never Standing Still.” “Never 70 foam—making the boxes 100% recyclable. to 35 days. Burger King broke the mold with car accidents. ‘Focus Lines’ are coloured dashed Standing Still” went viral and earned more than Eat Your Tweet something unpredictable: mold. It might’ve lines painted randomly over the existing white BRONZE 2 million views. 74 Apple / Apple / Cupertino / U.S.A. gone against every convention, but it showed road markings. They serve as visual stimuli for Social Channel - Single Platform drivers, breaking the hypnotising repetition Relay of Effort that mold could be a beautiful thing too. Hong Kong Ballet / Design Army / Washington / GOLD of the road and keeping drivers mentally In September 2019, French TV aired a prime Craft - Art Direction 78 U.S.A. time report on industrial soups. Hidden sugars, (Client) Burger King / engaged.70 km of ‘Focus Lines’ have been additives, artificial flavours – 6M French people The posters were produced to support the A Sweet Escape (Agency) INGO / Stockholm + DAVID / Miami + implemented on the E35, one of Ecuador’s discovered the reality of what they eat. But High School Sumo Tournament. They appeared Publicis / Bucharest + Burger King / Miami / busiest highways. 86% of drivers experience a 7 Craft - Illustration (Country / Region) U.S.A. noticeable to strong effect on their alertness. Liebig turned negative buzz into a positive with on newspaper, and also at the venue of the Eggs McMuffin "Eat your Tweet". They reached out to our tournament. The core idea is to “visualize the A SWEET ESCAPE. Even kids deserve a sweet Ministerio de transporte y obras públicas / Visual & Audio Craft - Animation Twitter haters and asked them to give the new culmination of effort”. Going against the current escape from mundane everyday tasks. 2 FamousGrey / Dilbeek + Ministerio de transporte y soup a shot. They mailed them an exclusive social trend of thinking that just having fun is obras públicas / Quito / Belgium offer – a soup from the new 100% natural enough for club sports, they adopted visuals Chupa Chups (Snack To Home Limited) / Cheil / Made in Fukushima. The Book. Last March 25, 2019, McDonald’s France line with their tweet printed out and a special that praises the effort put into sports. This gave Hong Kong / Hong Kong made the EggMcMuffin available all day Craft - Printing & Paper Craft accompaniment – the letters of their tweet participating wrestlers an opportunity to feel long in its restaurants. The Egg McMuffin is 5 truly the smoothest of burgers. Labelling the printed in alphabet pasta. Our detractors agreed proud of the effort they have made till this day. BRONZE Made in Fukushima is a book made out of -60% culture EggMcMuffin ‘The Smoothest Burger’ gave us to “Eat their Tweet” and try the new Liebig 79 rice straw from the decontaminated fields in THE HOKKOKU SHIMBUN / DENTSU INC. / Tokyo the opportunity to create a new advertising soup: no hidden sugars, no additives and no Open Late Fukushima. It helps people understand that the Data Visualization - Static or Dynamic language for our communication plan. One that artificial flavors. + THE HOKKOKU SHIMBUN / Ishikawa + Taki decontamination method works and that the rice Craft - Photography is more modern, more fresh, and closer to the Corporation / Tokyo + amana inc. / Tokyo / Japan from Fukushima is safe, by turning the rice into Situation In November 2019, a newly formed digital generations; and one that would properly CONTINENTAL FOODS FRANCE / CL M BBDO / the medium and the data into understanding. Flemish Government decided to cut funding Boulogne Billancourt / France McDonald's France is discreetly interfering in convey this idea of softness. To do so, They BRONZE To tell the story, the book uses a wide range for art & culture projects by 60 %. In a small the daily lives of consumers to announce the drew inspiration from the internet trend that 75 of resources: photography, interviews, region like Flanders many young artists need late opening of its restaurants. Whether you play would fit best the product qualities: Satisfying When the game became an art reports, background information, data and its this funding to develop and create. State of SILVER bowling or laser game, whether you’re attending animations. They produced fifteen of these 3D 71 visualization. the Arts, an open arts platform, wanted to Craft - Illustration a movie or after spending a night dancing Egg McMuffin Satisfying videos, and created a Cantroller at the club; don’t bother too much about make the consequences visible to the broader METER Group Inc. / SERVICEPLAN GERMANY / website to host them, as well as using them for Basket Le Mag is the French specialist on finding a place where you can eat late at night: audience. Idea They sent their 500 best artists a Innovation in Social Media Munich / Germany social media communication. American basketball. At Basket Le Mag, the McDonald’s’ restaurants are home to the night picture of their work covered with 60% yellow, the branding color of the Flemish government. Today, more people watch gaming content than great players are considered artists. Images owls. The new McDonald’s’ campaign features McDonald's France / TBWA\Paris / They asked them to share it simultaneously HBO, Netflix, Hulu, and ESPN combined. Miller of their cult moves have been viewed millions its iconic "M" arches into logos, pop and retro, Boulogne-Billancourt + DAN Paris / 3 on November 14, at 12 AM, with the hashtag Lite needed a way to win over this huge tech of times. But one thing alone makes these of several nocturnal activities. Boulogne-Billancourt + McDonald's France / #thisisourculture. Showing that 60% less funding savvy and skeptical audience. So, they made champions unique: their statistics. Only the Pour Perfectly Guyancourt / France something only Miller Lite could. They called numbers have the capacity to let us truly McDonald's France / TBWAParis / equals 60% less culture. The campaign reached Packaging - Specialty it The Cantroller™. A full 12oz. can of Miller understand how and why they made history. Boulogne-Billancourt + McDonald's France / 80% of the country’s population, generating around € 1,6 million in earned media attention. Lite that doubled as a video game controller. Which is why they have turned the stats into Guyancourt / France For as long as there has been Heinz Ketchup, 8 About 68 300 people signed a petition. More A custom designed microchip and battery fit data visualisation. But that’s not all. Since they people have tried to figure out how to get it than 4000 protesters marched the streets, Scent By Glade perfectly in the bottom of the beer can. Those consider the great players to be artists, they BRONZE out of the bottle. In fact, if you search “How demanding the funding cut to be canceled. pieces connected to a flexible circuit board with decided to turn the data visualisation into works 80 to get Heinz Ketchup out of the bottle” on Co-Promotions Under this pressure, the Minister-President clickable buttons. Bluetooth made it compatible of art. Hot & Spicy (Season 2) google, you get 74 000 000 results. So, as the increased funding. They intercepted the online shopping cycle, with billions of games. experts, Heinz saw an opportunity to help. Craft - Art Direction by serving people a pop of fragrance as Basket Le Mag / TBWAParis / Boulogne-Billancourt They found the perfect pouring angle and to State of the Arts / BBDO Belgium / Brussels / they received their orders. They transformed Miller Lite / DDB Chicago / Chicago / U.S.A. + Basket Le Mag / Paris / France tell the world about it, they put the message KFC’s fried chicken and TV watching are a match Belgium ubiquitous packing pillows that typically protect on our bottle. They shifted the labels so when made in heaven. So each of our execution were online orders, into vessels to smuggle fragrance BRONZE BRONZE our iconic keystone was straight, the bottle was inspired by TV shows that featured explosive from our new collection - creating the first-ever 72 76 at the perfect angle for pouring ketchup - 31°. action. Consumers could then binge on freshly 6 fragrance-filled packing pillow. When people The 9'58 Biography STONEBRICK Finally giving the world the answer they’ve been delivered Hot & Spicy while they binged on the Never Standing Still popped the pillows to recycle them, they looking for. Typography - Dynamic / In Motion Packaging - Mass-market latest release of their favourite series. sampled our new fragrance. They created an Craft - Art Direction KFC Hong Kong, Jardine Restaurant Group / Ogilvy Kraft Heinz Canada / Rethink / entirely new advertising and sampling medium In 2009, Usain Bolt broke the 100m world’s In designing this new line, Established has out of ignored packing material, and drove record and made history. But behind this developed the first fully customizable makeup / Hong Kong / Hong Kong Toronto/Vancouver/Montreal + Fuze Reps / Toronto In 2018 new artistic director Septime Webre + Crimson Fish / Toronto + Alter Ego / Toronto / took the helm of Hong Kong Ballet, facing conversion with a convenient scan-to-purchase incredible mark, there is a lot of sweat, training range with individual components magnetizing code. and effort. In 2019, ten years later, they want together to create custom collections. For Canada dwindling membership, a lack of brand clarity, a city in turmoil, and perceptions that ballet was to tell this story, showing an angle that few example, individual eyeshadow color bricks SC Johnson - Glade / Ogilvy / Chicago / U.S.A. only for the elite. After successfully redefining 8

facing Ruavieja: a little-known Spanish alcoholic Food Facts, the ‘Wikipedia of Food’. The scan Machine Learning and feedback increase overall mid-century Hollywood with key moments of the answer. The White House rejected the letter. 9 digestive caught in a world actively turning feature immediately gives access to a product accuracy. Apple innovation. The credits presented past The American people did not. The “Wall against APARTMENTEKA away from slow paced tradition. In Spain, it is ID card, with emphasis on the nasty ingredients Apple innovations as cast and crew, with each Walls” went on a 3 week journey to the southern common to take a digestive liquor like Ruavieja contained therein. The search feature surfaces Dot Incorporation / SERVICEPLAN GERMANY / scene representing the moments, products and border. Through the conservative heartland of Websites after lunch or dinner to make the moment last the best products with respect to the quality of Munich / Germany devices that color their rich history. As a deeper the United States. Inspiring thousands of people IKEA APARTMENTEKA is the unique online longer with the people around you. Since it is their ingredients. The filter feature offers users layer, every product in the titles sequence was on its way. The "Wall against Walls" found its library of free interior design for public housing. not a widely known brand, the main objective of to exclude nasty ingredients from the products 58 something announced at previous keynotes, final destination at the Mexican border. Where it IKEA understands how people live and how they this campaign was to put Ruavieja on the map, they buy and the food they eat. offering viewers a gentle reminder that they hopefully inspires the next generation to take a want to live in a household. IKEA also has the by gaining relevance solving and important issue Pay It Forward were about to see history made once again. stand against a world without walls. Système U / TBWA\Paris / Boulogne-Billancourt + unique expertise in home furnishing solutions in Spanish society. They gathered data from the DAN Paris / Boulogne-Billancourt + Système U / Utility - E-Commerce Apple / TBWA\Media Arts Lab / Los Angeles + Initiative Offene Gesellschaft e.V. + Falling Walls and knows every apartment, every room of National Institute of Statistics on life expectancy Rungis / France BUCK / Los Angeles / U.S.A. Foundation / Scholz & Friends / Berlin + Rest of Russian citizens. So IKEA decided to use their as well as studies related with the likelihood of The Big Issue is a street publication sold by the World / Austin / Germany expertise, all the typical building of housing in maintaining the frequency of our encounters those facing poverty as an alternative to Russia. And created the base of addresses with over time. From this, they built a fairly accurate 16 begging. The Pay It Forward initiative has 62 the free interios design. IKEA designers created tool that predicted how much time you had left transformed the way the magazine is sold; by 66 different interios per each of the apartment with someone in terms of days and hours. To The Tampon Book: a book introducing mobile payments they created the Holiday - The Surprise type. For now there are more than 90 design compel people to completely re-assess their against tax discrimination world’s first resellable magazine. Each magazine The Black Laundry perception of time and resultant behavior, Direction - Single projects on the platform. is provided with its own scannable QR code Brand Installations created a film that proved our hypothesis. Best of Creative Effectiveness so once buyers have finished reading their The short features two young girls who use IKEA / Instinct / Moscow / Russia Single Country or Region PERNOD RICARD - RUAVIEJA / Leo Burnett / magazine, they don’t bin it - they sell it on. Each Apple’s iPad to create a slideshow presentation Once the All Blacks rugby team were the only Madrid + Tesauro / Madrid + Pernod Ricard - - Consumer / Brand magazine can be resold multiple times, with the of their family, including their late grandmother, team New Zealanders cared about. But as the Ruavieja / Madrid / Spain profits returning to the vendor time and again. and present it as a gift to their grandfather who world has got smaller other sports have gained 10 Until recently, in Germany many luxury goods is still mourning his wife. It skips all the glitz and a foothold. Now NBA and English football tops 5B were taxed with the reduced rate of only 7 The Big Issue / FCB Inferno / London / U.K. glamor of a typical holiday ad, and shows the are just as common on the street as All Blacks percent while tampons attracted the top value hard-hitting, raw, and real struggles felt by many jerseys. With the Rugby World Cup approaching, Full Length Video - 13 added tax rate of 19 percent. The Female during the holiday season. official sponsor Steinlager wanted to encourage Single Bushe outdoor Company, an online shop for tampons decided 59 fans to come back to their national team. To do to outsmarted the sexist law – with the law itself: Apple / SMUGGLER / Los Angeles + TBWA\Media this they created The Black Laundry – a pop up In line with the brand’s century-plus commitment Out of Home - Series Deaf 911 Books are taxed at 7 percent. Therefore, The Arts Lab / Los Angeles / U.S.A. laundromat/bar that challenged fans to reaffirm to and advocacy of nurses and front-line Bushe is a big chain of 40 city cafes in St. Female Company sold tampons hidden inside Applications their loyalty by bringing in any other sports healthcare workers, Johnson & Johnson Petersburg. Over 20 years of work, Bushe has a book: The Tampon Book. Thus, avoiding the jersey and sacrificing it to be dyed all black commissioned a powerful piece of original Deaf 911 is the emergency mobile app that become as an integral symbol of St. Petersburg. tampon tax. 10.000 copies of the book sold out 63 Garments were dyed, dried and embroidered content that connects J&J to the fight against gives the deaf a voice when they need it most. Bushe's philosophy is based on a simple within one week. A petition on change.org got in 45 minutes, while fans waited amongst bar HIV, showcases the company’s support for With its unique application of Text-To-Speech Let The Song Play wordplay formula, that translates as "keep eat the necessary 150.000 signatures. The pressure tables made from working washing machines, nurses, and lives into the overarching Johnson and Speech-To-Text technology, the deaf can [it] true [real]". It focuses on the content, and not on the Government became too much. On Use of Music - Licensed / dry cleaning racks filled with patrons’ clothes, & Johnson purpose to changing human communicate directly to 911. And 911 can on the external gloss. Based on this philosophy, November 7, 2019, Germany abolished the Adapted Music and walls of industrial dryers. health for all. 5B is the inspirational story of respond back. And it does so in real-time, in just a laconic identity was based on urban textures, tampon tax. everyday heroes, nurses and caregivers who 30 seconds—roughly the same amount of time Most music listening in the US happens in a muted palette and monochrome fonts. Visual Lion New Zealand / DDB New Zealand / Auckland took extraordinary action to comfort, protect The Female Company / Scholz & Friends / Berlin / as it does for hearing people. Precious moments cars. However, very little of that comes from accents of the urban environment are used for + Goodoil Films / Auckland / New Zealand and care for the patients of the first AIDS ward Germany can mean the difference between life and death streaming. The brief was simple. Get people all printed materials - posters, business cards, unit in the United States. 5B is stirringly told during a heart attack, robbery, domestic abuse to think about Spotify the next time they think souvenirs, packaging - as well as for outdoor through first-person testimony of these nurses incident or natural disaster. No technological about listening to music in the car. The entire advertising. 67 and caregivers who built Ward 5B in 1983 at 17 solution currently exists that allows the deaf to idea is based on a single insight: that they’ve call 911 in a timely and affordable manner—until The Pledge for Paternity Leave San Francisco General Hospital, their patients, Bushe / Suprematika / Moscow + Bushe / Saint Changing the Game all stayed in the car to let a song play out. From loved ones, and staff who volunteered to create Petersburg / Russia now. there they showed in relatable ways how this Brand Voice care practices based in humanity and holistic Best of Design happens in real life, to real people, in very real St. Ann's for the Deaf / Saatchi & Saatchi Wellness well-being during a time of great uncertainty. Innovation in Design cars. Dove Men+Care is committed to expanding 14 / New York / U.S.A. men’s opportunities to care by addressing Johnson & Johnson / UM Studios / New York + Video games provide incredible emotional and Spotify / Spotify In-House / New York / U.S.A. stereotypes around masculinity and fatherhood. The first house built by data Johnson & Johnson / New Brunswick + Verizon mental health benefits and can be a great way to 60 Only 1 in 5 American men have access to Media / RYOT / New York + Rogers & Cowan / Los Spatial Design - Architecture connect to others. But some didn’t have access any paid paternity leave, limiting a critical Angeles / U.S.A. to those benefits. The video game industry has Maria's Message 64 opportunity for men to care. Alongside The First House Built by Data Generation Z long ignored the 33 million gamers in America notable partners and fatherhood experts, Dove Mobile Advertising The Most Challenging Pingpong is worried about having a home in the future, with limited mobility. As a result, gamers with Table Men+Care created a plan to change federal 11 but they aren’t saving money for it. The House limited mobility would either hack together The objective was to empower women and to legislation, to make paid family leave the new Railroad Ties Financing Bank Schwaebisch Hall wants to hodgepodge tools and homemade controllers encourage them to contact the Government’s Experiential & Immersive standard for all parents. This included the launch change that. They didn’t ask them to save. They or had to spend a lot of money on a custom assistance line to report gender violence, of the Pledge for Paternity Leave, encouraging Full Length Video - Among the reasons for the general lack asked them to picture their future house. For six controller. For most, gaming was impossible. A get information, or ask for help by a website all Dadvocates to show their support of new of interest in Paralympic Games, are that Single months, Instagram Influencers exchanged ideas group of gamers with disabilities approached tool. So they created: María's message, a policies and the Paternity Leave Fund, a $1 people don’t relate to the challenges faced with their followers. The goal: to build a more Microsoft and asked them to address the WhatsApp voice message that changes if it is million commitment to fund dads who are In the 1860’s, nearly 100,000 slaves escaped by para-athletes, and therefore don’t fully intelligent, sustainable and affordable house challenges they had playing with traditional heard aloud or next to your ear. If it is aloud it unable to take time off during this important life via secret routes and safe houses in America. appreciate the immense skill involved in than today’s options. Instagram becomes a data Xbox controllers. The Xbox Adaptive Controller sounds in stereo and a complete positive and moment. With the support of thousands of dads Helped in secret by strangers via the competing.To raise awareness of para table mining tool. Using Instagram polls, influencers originated from a company-wide hackathon. trivial message is heard. But when you place and allies, Dove Men+Care, “business dad” Underground Railroad. By erasing all traces of tennis and para-sport in general, in a reality collected housing insights from more than Engineers and designers then partnered with the mobile phone next to your ear, it sounds in Alexis Ohanian and others stormed Capitol Hill their journey, they won their freedom but lost where Paralympic Games are regarded 300,000 Gen Z users. With this data, architects, members of the accessibility community during mono and several phrases of the voice message to meet with 30 Members of Congress across their history. So Ancestry, the leading family secondary or largely ignored, they felt the energy experts and interior designers built a the beta testing to help shape the design, disappear. The meaning changes and all you the aisle. Our work resulted in two inclusive-paid history company, took a journey through their need to bring a new perspective for spectators, 3D model. A real house built from the data of functionality, and packaging of the Xbox hear is a request for help. The whole idea family bills, and fueled the finalization of a unparalleled archives to get it back. Twelve by communicating the appeal through an 300,000 Gen Z users. Adaptive Controller. goes behind a metaphor: when they listen to historic bill for paid leave for federal workers. researchers analyzed hundreds of thousands innovative method that facilitate an authentic someone closely they listen to the truth. of family records of those who escaped – from House Financing Bank Schwaebisch Hall / Ogilvy Microsoft / McCann New York / New York + understanding of the sport. Unilever/Dove Men+Care / Edelman / New York + public family trees, US and Canadian census / Germany + House Financing Bank Schwaebisch Microsoft / Seattle / U.S.A. Movistar / Wunderman Thompson BA / CABA / Unilever / Englewood Cliffs, NJ / U.S.A. Japan Para Table Tennis Association / data, marriage certificates, news articles, Hall / Schwaebisch Hall / Germany Argentina obituaries, and more – to construct family trees TBWA\HAKUHODO Inc. / Tokyo / Japan from information that was 160-years-old. 18 68 15 Lessons in Herstory 61 Life Melodies Ancestry / Weber Shandwick / New York / U.S.A. What's in it? 65 Best of Mobile Opening Film. Apple Event The Wall against Walls Experiential Radio & Audio Applications Applications March 2019 launching Apple 12 People with age-related hearing loss can hear TV+ Brand Installations THE TIME WE HAVE LEFT What’s In It, the app that offers consumers to Daughters of the Evolution needed a creative sounds around 1500Hz but struggle to hear eat well, hunting and removing nasty ingredients solution that tackled the root of the problem Title Sequences On the 30th anniversary of the “Fall of the Berlin them around 3000 and 8000Hz. They took the Single Country or Region from their food. The app has been developed when our identities are first formed: in Wall”, the citizens of Berlin - supported by the readjusted frequencies of instruments and used - Consumer / Brand by U Stores with its own customers as well as adolescence. They found that less than 11 To help open the event introducing the world Initiative Offene Gesellschaft" – sent a letter them as music notes to create three well-known the whole market in mind, making it functional percent of stories in US-history textbooks are to Apple’s new original TV and movie content to Donald Trump, written on one of the last tunes in the radio ads. The melodies of our tunes How do you get people to drink more of for all food brands and all retail stores, even at devoted to women, which means children aren’t platform, they created an animated opening existing segments of the historical Berlin Wall. were readjusted so at least half the notes fall something they’re drinking less of, from a brand competitors’. The app indexes over 600,000 getting a balanced representation that includes title sequence inspired by the golden era of A message and a reminder to the American beyond the 3000Hz range. For anyone who has few people are aware of? This was the challenge food products thanks to a partnership with Open how women have contributed to society With film. The titles blended the art direction of President that separating our society is never hearing problems, notes will begin to disappear

on, they made 3D Scenes From The historic KX movie with a happy ending. the expertise of NYT bestselling author Kate Assistants In order to make the liberating feeling of the 47 station and the Leake St., an authorized Graffiti Schatz and the power of AR, they “rewrote” AirPods believable and real, they raised an 850,000 people in the UK are living with Second Chances street In London. For more realistic Graffiti LÖSEV / Rafineri / Istanbul + LÖSEV / Istanbul / one of the most popular US-history textbooks entire set of a city six foot above the ground, dementia. For those in the early stages of the experience, nozzle and clinking sound from real Tu rke y without changing the textbook at all. Students which allowed us to choreograph and capture Non-traditional & Guerrilla disease, staying independent is paramount. A spray cans are embedded. Users can control the can scan any photo of any man in their textbook the performer’s moves in camera, without the full-time carer could help but it’s not affordable Marketing simple GUI to spray paint details as they want, and unlock a related story about a forgotten help of VFX. An epical display of technical for the majority. My Carer is the result of even the dripping effect. 54 woman in history. prowess. In spite of having the greatest number of Teachable Machine data collected from research and co-design licensed drivers in the United States, California Samsung Electronics / Cheil Worldwide / Seoul Daughters of the Evolution / Goodby Silverstein supported by Alzheimer’s Society. The skill helps Apple / TBWA\Media Arts Lab / Los Angeles + also has the lowest percentage of registered + Tangible Interaction / Vancouver / Republic of Websites - Utility & Partners / San Francisco + GS&P Social / San people living with early-stage dementia to follow Pulse Films / Los Angeles + Framestore / Los organ donors. This is particularly strange since Korea Francisco + Elevel / San Francisco + GS&P Labs / their daily routine and stay independent. It Angeles / U.S.A. 95% of Americans support the idea of organ Teachable Machine is a web tool for educators, San Francisco / U.S.A. helps them follow instructions step-by-step until donation, but less than half actually take the rapid prototypers and anyone interested to they accomplish any daily task, like taking the needed effort to register and receive the 51 create custom machine learning models based medication, or preparing their lunch. 25 on image, sounds, and poses—without coding. “pink dot” donor indicator on their driver’s The Long Fight 19 The Small Escape licenses. This likely has a bit to do with organ First you gather and group your examples See Sound Alzheimer's Society / McCann London / London donation not being a “glamour” cause — it’s Under 100K Budget into classes, or categories, that you want the + McCann Europe / London + MRM//McCann / Long Form Video - not something that people are active or vocal computer to learn. Then you train your model, Social Media Frankfurt + Skilled.app / London / U.K. Single about unless they are personally touched by it, 2019 saw female athletes taking on an then instantly test it out to see whether it can so — to get more people registered as organ increasingly public battle for equality—a fight correctly classify new examples. Finally, you The Deaf and hard of hearing lack situational 30 years after the fall of the Berlin wall, BMW donors — they had to find a way to make the that began half a century ago. With this in mind, export your model and use it in your own awareness: the innate ability to know what’s 22 recounts the story of the desire for freedom, tremendously important, and yet somehow they set out to demonstrate how our journalism personal projects: sites, apps, and more. happening around you. It’s easy to take for #SayYesToEurope ingenuity and engineering skill in the short film thankless act of registration felt on an individual has led gender reporting in sports against the granted, but not being able to access sounds “The Small Escape.” It is based on the true level. backdrop of the US Open. Pulling from the Google / Google Creative L ab / New York + is disorienting and could mean life or death. Experiential & Immersive story of a courageous man, who helped a friend last 50 years, they used real New York Times Google / New York / U.S.A. Current accessibility products are extremely flee East Germany by smuggling him across Despite Brexit and the rise of right-wing Donate Life California / Casanova // McCann headlines to tell the story of how women had limited. Assistive hearing devices—like cochlear the Berlin Wall in a small BMW Isetta. 1964. parties, fewer and fewer Germans cared about / Costa Mesa + McCann New York / New York + to fight—shout, walk out, even revolt—just to implants—help indicate or amplify sound, Berlin is a divided city. Flight from the German the European elections. Only 48% voted in McCann Canada / Toronto / U.S.A. level the playing field. They challenged the 55 but don’t assign meaning to what’s heard. Democratic Republic is punished with an order the last round. Lufthansa, Europe’s biggest common misconception that women should be The Walkumentary Other visual cues help notify of a doorbell or to fire. Still, many people desperately try to airline, wanted to raise awareness and motivate paid less and turned a famous women's tennis alarm, but are only single use. Recognizing cross the border. They forge identity papers, dig Online-only Video - people to vote. With the #SayYesToEurope 48 rally (which are generally longer than men's) into this unmet need, they invented See Sound— tunnels, climb into hot-air balloons and hide in initiative, Lufthansa turned magical places into our narrative device. Matching every beat to our Pre-Roll - Single the world’s first smart home hearing system. cars going to the West – towards freedom. But #SnickersGate once-in-a-lifetime polling stations. Postal votes narrative, the halting sound of a ball hitting the Simply plug the See Sound unit(s) directly as large vehicles are getting controlled more To help Brita + Me to They’s campaign for became entry tickets to the most desirable Social Media Post - Single net was synced to headlines about setbacks. A into an outlet and connect to the app on your frequently and thoroughly, a West Berliner has change, They filmed a real Kenyan woman’s locations that normally can’t be accessed. The crowd’s roar matched breakthroughs. phone. When a sound occurs, the closest See a seemingly impossible but ingenious idea: the For the past 10 years Snickers has signed each daily walk to get drinking water for her family. stage of the famous Elbphilharmonie concert Sound interprets it and makes a prediction smallest and most inconspicuous car available of its campaigns with “you’re not you when Following her in real time, it resulted in a hall, the changing room of Champions League The New York Times / Droga5 / New York / U.S.A. based on its confidence level, alerting users on at the time, the BMW Isetta, should help him you’re hungry.” In France in November 2019, painfully long 4 hour 17 minute long YouTube club Borussia Dortmund, the studio of Who their smart devices. Training a machine-learning smuggle a man across the border into the West. they took the tagline to the next level. They pre-roll ad. But, a custom "skip" button they model to distinguish sounds requires millions Wants to Be a Millionaire and many others imagined the consequences of hunger on their 52 embedded in the video encouraged viewers of sound samples. To overcome this massive opened doors to everyone who brought voting BMW AG / Jung von Matt AG / Hamburg + own production teams in the real world. They Shot on iPhone 11 Pro - to "end her walk". Clicking the button allowed technological barrier, they leveraged a data forms. People could then vote on site in a real Tempomedia Filmproduktion GmbH / Hamburg + deliberately replaced Snickers bars with Bounty viewers to end her arduous journey right there. set of over 2 million human-labeled 10-second polling booth. BMW AG / München / Germany bars, without touching the wrappers, before Snowbrawl The skip button linked to Walmart.ca, where sound clips sourced from billions of YouTube placing them into sales point. Then they waited viewers bought a special Brita bottle, and the Deutsche Lufthansa AG / Kolle Rebbe GmbH / Cinema Advertising videos. Each were manually analyzed, annotated, Hamburg / Germany for the consumer’s reaction. 24 hours later when proceeds brought clean water to a family in and organized into the Google Audio Set. Our 26 everyone thought it had been a genuine error With ‘Snowbrawl,’ Apple set out to prove how Africa for one year. machine-learning model was trained with these The Epidemic on our part, they revealed the hoax via a film amazing the iPhone 11 Pro camera really is, by data to achieve an incredibly high accuracy level. posted on Twitter, in response to #SnickersGate. filming an action movie without any additional Brita / DentsuBos / Toronto + Brita / Toronto / 23 Online Films & Video - Long Form - Single lenses, equipment or software. Using just the Canada Wavio / AREA 23, An FCB Health Network Eva Stories MARS WRIGLEY / CLM BBDO / Boulogne phone you have in your pocket, Director David Company / New York + Wavio / Sonoma + Studio Cyberbullying has become a global epidemic Billancourt / France Leitch (Hobbes & Shaw, Deadpool 2, John Wick) Rx, FCB Health Network Companies / New York + Best of Branded Entertainment that is the root cause for 20% of teen suicides. and cinematographer Robert Elswit (Magnolia, 56 AREA 23, An FCB Health Network Company and Experiential - Live But because cyberbullying is harder to see than There Will Be Blood) turned an ordinary Pet-Commerce SIR Design LLC / New York City and Queens / Events offline bullying, victims often go unnoticed 49 snowball fight into an action-packed thriller. The U.S.A. until it’s too late. To create awareness of this Websites - E-Commerce Don't Retire, Kid mobility and weight of the device enabled the The campaign is based on a true story, adapted unseen epidemic, anti-bullying advocate Monica from the diary Eva Heyman left behind in 1944. Lewinsky released a unique short film that filmmakers to simulate moments that would be Petz is the largest pet shop chain in Brazil and Targeted Online Video For the purpose of the campaign, they created integrates real text messages to tell a hidden difficult with bulky professional equipment, all the company keeps growing. Its e-commerce 20 a fictional Instagram account to document Eva’s story. Designed to be viewed on mobile, the 62% of children are dropping out of sports by without sacrificing quality, and all to prove the platform is fast, safe and complete. But Independents on 5th: life during the Holocaust and recounted her film seems to tell the story of a girl growing age 9. Why the mass exodus? Kids say because point that with the iPhone 11 Pro, we have all brazilians still prefer shopping at one of the Shoppable Holiday Windows plight in a first-person style to directly engage sicker from a health epidemic. The viewer is then they're "just not having fun." Because parents the tools we need to make all of our videos epic. eighty stores around the country. So, our the post-Millennial generation—a demographic prompted to enter their phone number to see and coaches have prioritized winning at all costs. challenge was to promote Petz e-commerce Craft - Art Direction Apple / TBWA\Media Arts Lab / Los Angeles / less connected to Holocaust Remembrance Day what really happened. But with kids quitting sports at an alarming - driving traffic to the platform and boosting and what it commemorates. The campaign met rate, it’s clear what the costs are. To reverse U.S.A. With the rising cost of commercial real estate sales – as well as to show how the company its audience and educated them directly on Monica Lewinsky / BBDO New York / New York + this trend, they launched the #DontRetireKid and the growing pressure from big-box stores understands what owners feel for their pets and social media. To direct people to Eva’s page they Sanctuary / Los Angeles / U.S.A. campaign by holding a live press conference so and huge shopping algorithms, small businesses their needs when shopping online. created a teaser campaign. Then on Holocaust a 9-year-old could announce his retirement on 53 are finding it harder and harder to survive. Remembrance Day they went live. Over 24 hours the biggest sports stage – ESPN's SportsCenter. Dear Brother Petz / Ogilvy Brasil / São Paulo / Brazil So, this holiday season PayPal put five small they uploaded 220 Instagram stories to Eva’s 27 Then one of the biggest sports stars, Kobe businesses who make a big impact in the world Branded Content page with the last story airing on May 2nd , just Bryant, appeared on a live ESPN segment to on retail’s biggest stage – Fifth Avenue in New The Underdogs York City. Through elaborate holiday-window as Holocaust Remembrance Day ended. offer solutions to the problem. From there, other LOSEV is a Turkish health foundation for children 57 Direction - Single displays created by acclaimed artists and set huge names in sports joined the movement. who have leukemia founded in 1998. 2018 Dot Translate. K's Galleries / K's Galleries / Tel Aviv + Leo designers on the corner of 44th Street and 5th Some planned, most organic. was the 20th anniversary of LOSEV and the Burnett Israel / Tel Aviv / Israel Apple touts the workplace usefulness of its wide Digital Product Ave, these small businesses caught the eye of foundation wanted to use that opportunity to range of devices and software by introducing a Aspen Institute's Project Play / Arnold Worldwide / the thousands of tourists flocking to the city band of lovable office drones who suddenly find raise awareness about leukemia and increase the Dot Translate is the first braille translator based Boston / U.S.A. to see holiday windows of the big traditional themselves in a position to pitch a big new idea donations. The main challenge for this campaign on AI. It can translate any digital text to braille 24 department stores. to head honcho Vivienne. Apple is known for was to create big impact with a very limited on its own, at near-human accuracy—because Bounce their witty, heartwarming, and clever narrative budget. The big idea was to create an alternate it’s trained with millions of near-accurate human PayPal / Goodby Silverstein & Partners / San 50 spots that both showcase their products but ending for one of the saddest movie (Title: My translation to understand context. Dot Translate Francisco + Standard Transmission / Brooklyn + Best of Moving Image Craft also provides a window into humanity at its core. Galaxy Graffiti Dear Brother-1973) of Turkish cinema history. is accessible through an intuitive web interface, Picture Farm / Brooklyn + Gattie and Lopez / New Direction - Single We follow the daily lives of each member of the The film was about a little boy with leukemia. His Dot devices and other digital braille devices. York / U.S.A. Immersive Spaces underdogs team and how their Apple products biggest wish was to have a television at home, It can translate a wide range of formats and Bounce captures what it feels like to experience fit into this. To enhance the digital craftsmanship, Galaxy his older brothers were trying everything to get sources: type, e-pub, pdf, txt, doc, rtf, html the extra burst of freedom provided by the it for him, but unfortunately he was dying just even-more-wireless new AirPods. In the film, Graffiti integrated mobile experience with and even voice. Users can directly translate and 21 Apple / Smuggler / Los Angeles + Apple / before he can watch it. So in order to highlight the whole environment of a city becomes a advanced technology such as motion capture. format whole websites. But most importantly: My Carer Cupertino / U.S.A. Smartphones are embedded in customized the fate changing role of the LOSEV, They've while existing braille translation software costs trampoline, turning a young man’s every day phone cases, like a real spray can. To Graffiti decided to change the famous final scene of the up to $700, Dot Translate is free to use. Helping Use of Smart Devices & Voice commute into a wonderful musical experience.

28 Star Wars. They took this idea of equal parts Mumbai Police / FCBIndia Advertising LLP / Context About 60% of a person's carbon modules were converted into video tutorials that forward attitude for a team, and a sport. imagination and devotion and turned it into Mumbai + FCB Global / New York / India footprint derives from consumption. Changing could easily be shared by anyone via WhatsApp. Unleashed a global call to action. Challenging fans and consumer behavior can significantly reduce Minnesota Twins / Carmichael Lynch / Minneapolis Johnson & Johnson Pvt. Ltd. / DDB Mudra Group / / U.S.A. Cinematography - Single brands to see how far they would go, what CO2-emissions. DO Black is a radical tool and would they create, what they might sacrifice in 35 the first credit card with a CO2-emission limit, Mumbai / India They needed to find a new POV in the category tribute to GoT. Perussian Prices stopping you from overspending, not based and show the technology in a completely unique on available funds but on the impact by your 44 way. Our film is a three-act anthem, following HBO / Droga5 / New York / U.S.A. Brand Installations consumption. The challenge was to ensure an 41 ThisAbles the universal struggle of athletes as they train. absolute understanding of the required cuts Your Plastic Diet This campaign took place during a crucial and From up-and-comers to international superstars, in CO2 emissions needed to achieve a 50% Innovation in Design unique moment for thousands of Peruvian they worked with them to show their authentic 32 reduction by 2030 and to position Doconomy Data Visualization fans, who have not had the chance to see their 1 in 10 people in Israel suffer from serious and unique workouts. Through it all, the camera with limited resources in a crowded fintech Unscripted national team play a World Cup in 36 years. WWF exists to create a planet where nature disabilities, struggling with the most basic home stays locked off in profile, highlighting the environment, as a unique agent for change. Peru classifying to a World Cup after 36 years thrives, but plastic is destroying the planet. activities: turning on the light, getting up from secure fit of Powerbeats Pro. In the first act, the Creative Use of Data Budget for campaign and product development was already a once in a lifetime event; and they Our research found that microplastics have bed or opening a closet. IKEA’s closets, too, athletes prepare for the challenges ahead, their was € 150 000. Working closely with UNFCCC They brought together the biggest minds in took advantage of our well-known nationwide leaked into every part of nature, even into unfortunately. For them, IKEA furniture may be movements are quick and deliberate. and Mastercard, the first CO2-emission limit data, Google Cloud, Opta and Squawka, to ｗ low prices to plan a great idea. They located the humans. Estimating that they consume approx. affordable, popular and beautiful - but many linking consumption with its impact was rite the script for the entire 2019/20 season 3 main supermarkets in the cities where Peru 100,000 microplastics a year. Shocking....but times, it’s also unusable. They have developed Beats by Dr. Dre / Zambezi / Culver City + Beats by developed, and DO Black, the first carbon limit using Artificial Intelligence. The result? A was going to play - Saransk, Yekaterinburg, and hard to comprehend. They took that abstract a range of add-ons conceived to solve the Dr. Dre / Culver City + Doomsday Entertainment / credit card was introduced. Los Angeles / U.S.A. 60-page dossier that ignited a global debate Sochi – and made a unique agreement with scientific data and quantified it. Visualising it most common problems, and work with the like nothing the football community had seen them: To lower their prices, so they could match Doconomy / RBK Communication / Stockholm / into a singular, universally understood fact - iconic products of IKEA: sofa elevating-legs before. Released first to pundits, players, the ones in Peru. By doing this; Peruvian fans Sweden 100,000 microplastics = 250 grams = 5 grams for easier ascend, lamp button-enlargement, 29 influencers and journalists, and then, to the saved plenty of money by spending much less, a week. You eat a credit card every week. super-zipper for pillows-covers. To make it truly "Losing Friends" nation. And the conversation erupted. Before and all they had to do was to show their ID. This piece of data hit headlines worldwide accessible, they made the add-ons completely they’d spent a penny on advertising. Then, the 39 - by making an environmental problem feel free: open-source, available to 3D print, from Under 100K Budget reveal. Plaza Vea / FAHRENHEIT DDB / Lima + Canica personal they created the largest and fastest anywhere in the world. Additionally, to make Films / Lima + Audiopost / Lima + Atomica / Runaway Train 25 public movement in WWF history. From the it even easier they added a full web-series BT Sport / Wunderman Thompson UK / London / To help people relate to the experience of living Lima / Peru Music Videos G20 to the UN Assembly, Your Plastic Diet is of video-tutorials. For those who wished to with HIV, and educate about transmission, they U.K. a constant reminder to policy and decision experience the products up close, they opened used beloved characters from Friends and The Runaway Train 25 uses geo-tech in a music makers everywhere that urgent action is needed. the first-ever accessible space, in the IKEA Office, two of the most streamed shows on 36 video to find missing children in the US, many Now over 1.6m people from 180 countries are stores. earth. They searched 236 episodes of Friends 33 RailTales of whom are victims of sex trafficking. 25 counting on them to agree on a globally binding and 203 episodes of The Office to find scenes Street-Vet years ago the band Soul Asylum created the treaty on plastic. IKEA / McCann / Worldgroup + McCann Tel Aviv / that could be re-edited and reordered to create Custom Content hit single, “Runaway Train.” They worked with Tel Aviv / Israel the unthinkable: New episodes where iconic TV Craft - Data-Driven Personal- the National Center for Missing and Exploited WWF / Grey / Kuala Lumpur + WWF / Singapore RailTailes is the first geo-sensitive and interactive characters are HIV+ and facing the isolation of ization Children (NCMEC) and director Tony Kaye to + WhiteGrey / Sydney + Grey / Singapore / podcast for children. They wrote and recorded stigma. They hired voice impersonators from create a video that showed real missing children. Malaysia 45 new fairytales, some as long as 30 minutes, across North America to replace dialogue, Purina decided to remind dog owners the They created an all-new modern version of the The Impactful Reminder inspired by beloved Swiss train routes. Using and lookalikes for each actor, so they could importance to regularly check their animals’ video, using geo-tech to show children who Geotargeting, they bring real castles, mountains swap voices and faces using innovative health. Purina Street-Vet is the first digital are missing from the area where the video is 42 Out of Home - Brand Installations and rivers along the tracks into the story. And post-production. To show these episodes were billboard to transform dogs’ natural urge into a viewed. Each hyper-local version pulls kids from The Gun Violence History Book thanks to real-time data, exactly when you pass An interactive street exhibit based on the more than fiction, they had HIV+ influencers health check. They placed digital billboards in the NCMEC/FBI database and inserts them into by the landmarks. Depending on where you stories of three real victims of texting and bravely share their untold stories of stigma, dog friendly areas. Pheromones were released the video when viewed at RunawayTrain25.com Editorial - Books start and end your journey, even the length of driving was created, where perfect replicas of bringing a personal and human viewpoint to HIV from the billboard to attract dogs and invite “Runaway Train 25” re-imagines the original the story adapts itself. The real magic happens Introducing The Gun Violence History Book. A the cars involved in the accidents displayed stigma. them to pee on it. The urine was directed video with modern artists, and modern thanks to the most creative processor there is: symbol, and an educational tool, made out of the texts responsible for the accidents on real to a sterile environment and analyzed in 30 technology. Every area in the country sees a the boundless fantasy of children. By connecting articles, facts, and data that showcases history SMS-shaped airbags. Pictures from the police Casey House / Bensimon Byrne / Toronto + “. The data were converted into results and different version of the video with local kids, and the audio content with the view out of the that repeats itself. A book so thick, without department, news outlets and the victims were Narrative / Toronto + OneMethod / Toronto / displayed on the billboard. If signs of diabetes, enables viewers to provide tips while viewing the train widow, kids get a completely new travel bulletproof technology, it did what history has used by artists to shape each car exactly like the Canada kidney failure, urinary infection, or dietary video. imbalance were detected, Street-Vet suggested experience. With RailTales, they turned around been unable to do. Stop a bullet. A design originals, bringing people as close as possible an appropriate Purina ProPlan product and the negative effects of smartphones. National Center For Missing & Exploited Children system chronicled the articles from 1791 to the shocking reality of texting and driving 30 encouraged owners to download the results and / MUH-TAY-ZIK / HOF-FER / San Francisco + RSA until 2019, as well as around 200 hero pages while transforming the city into a one-of-a-kind SBB AG / TBWA Switzerland AG / Zürich + SBB AG bring it to the vet. Films/Black Dog / Los Angeles / U.S.A. that used only typography and imagery from free mass media. To hear the story behind each Parkscapes / Bern / Switzerland newspaper articles split in 19 chapters to help car, visitors were invited to send the same text Best of Radio & Audio Nestlé Purina Pet Care / McCann Paris / Neuilly people better understand the problem. After message that caused the accident to the number Craft - Use of Music sur Seine + Craft / Neully sur Seine + Weber 40 binding it, the book was shot with a 45mm - associated with the car. Shandwick Paris / Neuilly sur Seine / France 37 the most common gun used in street violence- Project Free Period Vision Zero Project and the City of Montreal / Sid The Regent Park School of Music (RPSM) is The E.V.A. Initiative adding another design element, and where the Lee / Montreal / Canada a not-for-profit music school in Toronto that Single Country or Region bullet stopped, a message was placed. 34 Best of Interactive & Online provides music education for kids who can’t - Consumer / Brand afford lessons. With government arts funding cut Websites Illinois Council Against Handgun Violence / FCB The Punishing Signal / Chicago + Illinois Council Against Handgun 46 by 50%, the school needed to start sustaining India is unique in the depth and persistence of Most cars are designed for the average-sized Violence / Chicago + Lord + Thomas / Chicago + themselves. They create an album of original Out of Home - Billboards & stigmas around menstruation. Despite economic "SHISEIDO KARAKUSA" man and mainly tested on male crash test The Mill / Chicago / U.S.A. tracks performed by RPSM students. But instead Transit and technological progress fueling India's status dummies. As a result, women are less safe and Branding - Identity System of the general public, they targeted musicians. as a global powerhouse, even some of the 70% of noise pollution on Mumbai’s roads more likely to get injured in a car crash. In fact, Every time a song from the album is sampled, most privileged sections of society continue Shiseido Karakusa, the spiral pattern symbolizing happens due to excessive honking. This has they are 71% more likely to be injured and 43 the school is paid royalties for the life of the to perpetuate a cycle of shame and secrecy Shiseido, Japan’s foremost cosmetics a disruptive influence on citizens’ physical & 17% more likely to die But not when it comes song. Taylor Swift sampled us on “It’s Nice To around periods under the guise of traditions. Minnesota Twins 2019 manufacturer, has highlighted company products mental health. After many attempts to curb it, to Volvo. They have gathered real-world data Have A Friend” from her new album. Numerous These were women who had been coerced into and advertising for close to a century. With Mumbai Police did what fines couldn’t. They since the 1970s to learn what happens during Campaign outlets picked up the story. sex work in their childhood, depriving them of media and society in the midst of the digital changed behaviour with a sense of humour and a collision — regardless of size or gender. This the opportunity to learn employable skills. The Moving Image - Series shift, they sought a similar way to update our Regent Park School of Music / BBDO Toronto / humanity. Decibel meters were rigged to select has made Volvo cars equally safe for all people. genesis of Project Free Period: A pioneering designs and design system to supplement the Toronto + Flare BBDO / Toronto / Canada traffic signals in the city. When the honking level So, they thought: what if they could share this Baseball can be dusty. Baseball on a losing team social initiative that empowered women in the handcrafting method trusted and implemented crossed 85 dB (dangerous), the countdown research to make all cars safer for women? And can be extra dusty. Entering the 2019 season, sex trade by giving them a platform to use their by Shiseido artists for 100 years. Our solution that’s exactly what they did. all of that was true for the Minnesota Twins, timer would reset, and the signal would stay period days to skill themselves in another trade. and then some. Their wholesome, hometown combines Truchet tiles and the mathematical 31 red longer. Making impatient motorists wait Stayfree partnered with leading Mumbai-based Volvo Cars / Forsman & Bodenfors / Gothenburg / captain retired. Their manager was replaced by method of “surface filling” for endless creation For The Throne longer as well. Thus each signal turned into anti-trafficking NGOs and skilled professionals to Sweden a 37-year old rookie. And a young team was of karakusa motifs. This enabled the generation THE PUNISHING SIGNAL. It went viral instantly, craft a unique curriculum comprising of skills that Creative Effectiveness - looking for their identity. Our job was to help of spiral designs surpassing what even the most and ended up garnering global coverage. All could generate alternative sources of income them find it. Not with nostalgia for past victories. accomplished craftspeople could imagine. Consumer / Brand this, with Zero media spend. Thereby it became for our students. These skills were easy to learn, 38 Not with old timey baseball tropes. No, they the most Liked and Shared Indian content, all required minimal raw material and storage Shiseido Company, Limited / Shiseido Company, How do you promote the biggest TV show in went in another direction. Speed. Strength. platforms combined. Most importantly, noise DO Black and were quick to monetize. As the project Limited / Tokyo, Japan + DENTSU INC. / Tokyo, history? Do you even need to? While HBO was Explosions. Nachos. Fur. They brought together pollution dipped due to this combination started gaining momentum, they realized that Japan + Hakuten Corporation / Tokyo, Japan + preparing to farewell its biggest draw, they also Best of IP & Products 3D elements, raw iPhone footage, high-speed of awareness and humorous enforcement. we needed to go one step further and make DENTSU LIVE INC. / Tokyo, Japan / Japan had several spin-offs in the works. They needed Experimental / Internal Projects / photography, pixel-pulling, type-stretching, and Resulting in respective administration planning the classes even more accessible to women to prove that GoT wouldn’t die with the show’s all-original music and sound design. The result to implement more of these in Mumbai, and 3 R&D who had little control over their movement finale—it could be as enduring a franchise as wasn’t a traditional ad campaign, but a new other Indian cities. and schedules. And hence, in-person training