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WE MAKE BUSINESSES COMPETE BETTER THROUGH QUALITY AND TECHNOLOGY INNOVATIONS

SIRIM Berhad NEW MANAGEMENT TEAM

MOSTI - NICE 2007: DEDICATED TO MALAYSIAN INNOVATION EFFORTS • SIRIM Researcher Wins National Innovation Award 2007 – pg 18 BREAKTHROUGH ‘Home-Made’ Pressure Balance for the Industry- pg 14 SIRIMLINK SIRIM Berhad Publications Committee NEW MANAGEMENT TEAM From left to right: Hj. Nor Rashid Ismail NEW YEAR MESSAGE ADVISOR (Vice President Corporate Division), Dato’ Mariani Mohammad (Executive Director Ir. Hj. Yahaya Ahmad SIRIM QAS International Sdn Bhd), seated, YBhg. Ir. Hj. Yahaya Ahmad (President & CHAIRPERSON Chief Executive), standing, Hj. Abd. Razak Salim (Vice President Standards & Quality New Year means different things to different people. It could be a time for Robiah Ibrahim Division), Dr. Hj. Zainal Abidin Mohd Yusof (Vice President Research & Technology reflection or a time to make resolutions for the future. For SIRIM Berhad, MEMBERS Division), Hj. Md Nor Md Chik every New Year is a time to take stock of the past and move ahead with (Vice President Engineering & Support Zulkefly Songip Services Division). renewed pledge. Wan Zaharah Wan Mohamad In 2007, we achieved a number of successes. Together with World Futom Shikh Jaafar Association of Industrial and Technological Research Organizations Goay Peck Sim CONTENTS (WAITRO) and Global Research Alliance (GRA), we organised the first Dr. Neelam Shahab International Technology & Quality Conference 2007 (ITe-Q). Technology and Dr. Wan Abdul Rahman Jauhari Wan Harun quality experts from around the world were brought together for the first time MESSAGE 03 New Year’s Message from the President and in a single forum where they shared their successful experiences with the Disclaimer Chief Executive of SIRIM Berhad local and international participants. SIRIMLink is an official publication of SIRIM Berhad. The bulletin is published quarterly and is distributed FOCUS free to our clients, associates, business and research A number of agreements and MoUs were also reached between SIRIM and President & Chief Executive of • Forging Greater Co-operation in 04 SIRIM Berhad, Ir. Hj. Yahaya Ahmad. establishments. Advanced Technology-Nanotech research organisations, corporations and government agencies for greater co-operation in technology, research and business. These included the For any enquiries or further information with regards • Iran’s Technology Co-operation Office: 08 agreement with Terengganu Skill Development Corporation (TESDEC) to provide training on HACCP, ISO 9001, to the articles featured in this magazine, please The Catalyst for Iran’s Foray in S&T contact: ISO/TS 16949 and TQM as well as the agreement between SIRIM’s subsidiary, SIRIM QAS International Sdn Bhd, and the Ministry of Health to provide auditing services for HACCP certification. TECHNOLOGY Senior Manager • Flagship Programmes to Spur SIRIM’s 10 Branding & Publications Section Research & Technology SIRIM also strengthened its collaborations with renowned organisations and agencies such as WAITRO, Group Corporate Affairs Majlis Amanah Rakyat Malaysia (MARA), PT Mutuagong Lestari, Indonesia, the Ministry of Rural & Regional SIRIM Berhad • Advanced Manufacturing Technology 12 Development, the National Institute of Advanced Industrial Science and Technology, Japan; as well as Iranian 1, Persiaran Dato’ Menteri Centre: Ready to Provide Local Solutions to SMEs institutes such as the Research Institute of Petroleum Industry and the Iran Composite Institute. Section 2, P.O. Box 7035 40911 Shah Alam, Selangor BREAKTHROUGH The year 2007 marked another milestone for SIRIM at the state level when all its branch offices were upgraded Tel: 603 5544 6773 14 ‘Home-Made’ Pressure Balances for the Industry into business units to further demonstrate their significance. The launching of SIRIM Sabah by Minister of Science, Fax: 603 5544 6745 Technology and Innovations YB Dato’ Sri Dr. Jamaludin Mohd Jarjis in August paved the way for SIRIM’s greater or e-mail to: [email protected] PERSONALITY www.sirim.my Dr. Hj. Zainal Abidin Mohd Yusof 16 involvement in the state. Vice President Research & Technology Division Published and Printed by: Another proud moment was SIRIM QAS International winning the prestigious Quality Management Excellence SIRIM Berhad SIRIM in BRIEF Award at the 16th Industry Excellence Award by the Ministry of International Trade and Industry. Top management • MOSTI-NICE 2007: Dedicated to 1, Persiaran Dato’ Menteri 18 leadership, management of quality, use of quality data and information, human resource management, customer Section 2, P.O. Box 7035 Malaysian Innovation Efforts 40911 Shah Alam, Selangor focus and quality assurance were among the criteria for the award which proved that SIRIM QAS International is the Tel: 603 5544 6000 • Linking SMEs to Technologies and 20 leading conformity assessment body in Malaysia. Fax: 603 5544 6745 Funding Opportunities Our participation in MOSTI’s National Innovation Conference and Exhibition (NICE 2007) is also something that we Design & Layout • Malaysia’s First Angkasawan in Space 21 can be proud of. And to top it all, our researcher, Dr. Fazilah Fazan was declared the joint winner of the National Adwork Network (1524378X) rd 19-1, Jalan Ara SD 7/3B • ‘Weighty’ Discussion at the 23 General 23 Innovation Award (Product Category) during the launch of NICE 2007. Bandar Sri Damansara Conference on Weights and Measures, 52200 Kuala Lumpur Paris For 2008, SIRIM Berhad will strive to deliver technologies and innovations based on the needs of the country’s Tel: 603 6274 2441 SMEs. We will make resolutions and realise them and when doing so, the words of world famous visionary Bill Fax: 603 6274 0441 EVENT HIGHLIGHTS 25 Email: [email protected] Gates “often you have to rely on intuition” may be worth pondering on…HAPPY NEW YEAR! FORGING GREATER CO-OPERATION IN ADVANCED TECHNOLOGY - NANOTECH

FOCUS In exploring nanotechnology as an emerging SIRIM has also identified two potential pre- FOCUS field, SIRIM Berhad, with strong support from the commercialisation projects in collaboration with the Ministry of Science, Technology and Innovation Iranian technology organisations. They are: (MOSTI) has teamed up with research institutes in Iran to pursue possible areas of technology • A pilot-plant for the production of Carbon transfer, co-operation and collaboration in Nanotube (CNT), including the production of advanced technology R&D. catalyst support for CNT production, and • A pilot-plant for conversion of natural gas to After visits to research institutes in Iran, it was middle distillate hydrocarbon, including catalyst discovered that high quality basic and applied production. research focused on nanotechnology are being conducted in Iran. In fact, in some areas, Iranian R&D is as advanced as that in developed countries.

1st Malaysia-Iran Technology Co-operation and Business What Forum in Advanced Technology

• SIRIM Berhad Who • Research Institute of Petroleum Industry, Iran • Iran Composite Institute

28 November 2007, held in conjunction with the When National Innovation Conference and Exhibition (NICE)

Where PWTC, Kuala Lumpur The Malaysian Government through the Ministry of Science, Technology and Innovation (MOSTI) has been actively supporting R&D in nanotechnology. Its Minister, YB Dato’ Sri Dr. Jamaludin Mohd Jarjis (left) is seen here with Honourable Advisor to Iran President, Dr. Seyed Reza Sajadi during the 1st Malaysia-Iran Technology Co-operation and Business Forum in Advanced Technology in PWTC, Kuala Lumpur, on 28 November 2007. During a one-day event organised by SIRIM “We have also identified several joint research Berhad in conjunction with the National Innovation areas for collaboration with the Iranian institutes, Conference and Exhibition (NICE), Memoranda of including joint research in Drug Delivery System, Understanding were signed between SIRIM Berhad and the Development of Polymer-CNT Composite and two Iranian research institutes – Research for Thermal Interface Material and Engineering It is a global race and Malaysia cannot afford to be left behind. Everywhere in the world, companies are now developing products that have benefited from Institute of Petroleum Industry and Iran Composite Component” said Ir. Hj. Yahaya. nanotechnology. From products such as sunscreen that have less negative Institute - to assist Malaysia to leapfrog its R&D effect on users’ skin because of the nanoparticles content, self-cleaning glass effort in nanotechnology. The Malaysian Government, through MOSTI, has with nanoparticles that can loosen dirt on its own once exposed to light or been actively supporting R&D in nanotechnology water to wrinkle-resisting fabrics to deep penetrating cosmetics and liquid According to SIRIM Berhad President and which is currently in its infancy in the country. crystal displays (LCD), nanotechnology is making its presence felt in our daily Chief Executive YBhg. Ir. Hj. Yahaya Ahmad, Having only started in 2001 as outlined in the lives. Nanomaterials and Nanotechnology, Bio-materials, Eighth Malaysia Plan, nanotechnology research was Bio-Pharmaceuticals and Advanced Composites then categorised as Strategic Research under the On the nano scale, ordinary matter often displays surprising properties that can be exploited to make materials stronger, lighter and smarter by orders of have been identified to kickstart the SIRIM-Iran Intensification of Research in Priority Areas (IRPA). magnitude. Nanotechnology also operates at the dimension where the living collaboration. and non-living worlds meet.

page page 1 / 2 0 0 8 1 / 2 0 0 8 04 05 FOCUS FOCUS

In the 3rd Industrial Master Plan which covers a Six existing local nanotechnology research “Both centres as well as other technology centres This forum was the first move in an effort to forge 15-year period beginning 2006, the government centres or agencies have been identified for their in SIRIM Berhad will focus on developing new and a long term working relationship between the has categorised nanotechnology as an emerging outstanding contributions to nanotech research. value-added products, and improve manufacturing two countries. Themed “Enhancing Technology field. Studies have been conducted to identify SIRIM Berhad, through its research work at the processses through nanotechnology and advanced Competitiveness through Strategic Partnership”, business and R&D opportunities in the application Advanced Materials Research Centre and the material technologies for the industries,” said the forum provided an avenue for Malaysian of nanotechnology, apart from key factors Environment & Bioprocess Technology Centre, is Ir. Hj. Yahaya in his welcoming speech at the and Iranian scientists and researchers to share such as infrastructure, support mechanism and one of leading organisations. 1st Malaysia-Iran Technology Co-operation and and exchange ideas and knowledge in the human resource availability. The Malaysian Business Forum in Advanced Technology in PWTC, fields of synthesis, characterisation, fabrication, Nanotechnology Initiative was also launched in Kuala Lumpur. manufacturing and applications of Nanomaterials, 2006. Nanotechnology, Bio-materials and Advanced Composite.

NANOTECHNOLOGY: HOW IT ALL STARTED

Nanotechnology is a concept first introduced in 1959 by American physicist and Nobel Prize Winner Richard P. Feynman. In his presentation “There’s Plenty of Room at the Bottom”, he envisioned the field of miniaturisation and how man would create increasingly smaller, powerful devices.

Malaysia hopes to leapfrog its R&D effort in nanotechnology through two MoUs signed by SIRIM Berhad and Research Institute of Petroleum Industry and Iran Composite Institute.

page page 1 / 2 0 0 8 1 / 2 0 0 8 06 07 IRAN’S TECHNOLOGY CO-OPERATION OFFICE : THE CATALYST FOR IRAN’S FORAY INTO SCIENCE & TECHNOLOGY FOCUS FOCUS

Dr. Sajadi pointed out that there was another Falling into the ‘typical trap’, Iran too is churning issue that prompted Iran’s venture into research out technologies not considering the real demand and technology. “Ten years ago we were losing an and that trend obviously needed reworking estimated 170,000 experts annually and we knew and again we were impressed with Malaysia that it was because there was insufficient research (particularly SIRIM) for forming strategic alliance and technology activities in the country to keep and partnerships with various industries to Dr. Seyed Reza Sajadi, the brains here”, he said. A case in point was when precipitate industrial research. Honourable Advisor to Iran Iran started fresh initiatives in biotechnology, there President and also the Chairman were no biotechnology experts in the country as In this context, Dr. Sajadi says the forum will pave of Technology Co-operation all of them had ‘fled’ the country in pursuit of jobs the way for closer ties between Malaysia and Iran. Office (TCO) was here recently befitting their areas of interest in research and to deliver his keynote address technology. On a personal note, Dr. Sajadi’s love for science during the 1st Malaysia-Iran and technology is not hard to detect and he says Technology Co-operation and However, Iran now is proud to be home to a pool of high technology is the way forward for traditional Business Forum on Advanced at least 1,500 experts in this field of biotechnology industries. Further, in the world today, the Muslims Technology. The event, and there are various companies producing more do not have a fair share in the market and to organised by SIRIM took place than 50 biotechnology related products. The change this situation, high technology is the only to coincide with the National migration issue has also settled with only a quarter weapon. He was also quick to point out that hi- Innovation Conference and of the initial number leaving the country annually. tech does not require a long time frame to get to Exhibition (NICE), spearheaded the market; biotechnology with a short history of by the Ministry of Science, When R&D activities were accelerating, problems about four decades is a fine example. Technology and Innovation. of a different nature cropped up. “We got our researchers working on various technologies but we were unable to take them to the market due to lack of commercialisation experience However, Iran now is proud to be home and marketing capability. This impelled us to to a pool of at least 1,500 experts in look towards countries like Malaysia for possible collaboration where our research could be taken to this field of biotechnology and there are the market,” he said. various companies producing more than 50 biotechnology related products.

It was of interest to know more about TCO which he had spoken about during his keynote address. “An idea borne out of necessity 24 years ago, the TCO had an important mission: to promote industrial technology in the country,” Dr. Sajadi explained. Incidentally, Dr. Sajadi is the founder of TCO.

So what was the necessity that prompted the inception of TCO? At one point, Iran was outsourcing up to US$1 billion worth of R&D as the country was rich and the West saw the country as a cash cow but this did not bring any real gain to the country.

The Government then realised that this had led to prices of products escalating due to outsourcing R&D and technology. This was the beginning of Iran’s serious entry into the world of research and technology.

page page 1 / 2 0 0 8 1 / 2 0 0 8 08 09 FLAGSHIP PROGRAMMES TO SPUR SIRIM’s RESEARCH & TECHNOLOGY TECHNOLOGY TECHNOLOGY

Based on a simple premise that when efforts are The flagship programmes are also set to explore pooled, the outcome and effect of an initiative the potential of and opportunities for SIRIM’s would be much larger, SIRIM Berhad started present core strength, according to Dr. Hj. Zainal talks on ‘flagship’ programmes in the middle of Abidin Mohd. Yusof, Vice President for Research & Here’s how the flagship 2007. To the uninitiated, the term “ flagship” may Technology Division of SIRIM Berhad. Patents and programmes will be implemented. sound queer but SIRIM has its own definition of research output that have not reached the market Firstly, SIRIM will identify projects what flagships are. Simply put, under the flagship or commercialised is expected to be given a “new or ideas that have the potential SIRIM plans to fabricate, design and later programmes, technologies and / or innovations lease of life” through the programmes. to be commercialised, then it will introduce its own Industrial Waste Water Treatment system to the industry. within SIRIM (or those outsourced) are brought get the various technology centres together as a single collaborated or interlinked “We have identified flagship projects to in SIRIM, such as the Advanced project, with a single common objective. complement activities available at our existing Manufacturing Technology Centre technology centres. The programmes will (AMTC), the National Machinery and Tooling Meanwhile, the Plant and Machinery Flagship Eight flagship programmes have been identified encompass sectors such as machine and tooling, Technology Centre, the Advanced Materials Programme focuses on efforts of designing by SIRIM Berhad to further boost its Research and medical devices, plant and machinery and a few Research Centre (AMREC), the Environment and machine and plants which will be based on Technology Division for the year 2008. Under the others,” he explained. Bioprocess Technology Centre (EBTC) and the requirement. Dr. Zainal Abidin cited an example leadership of President and Chief Executive, YBhg. Techo-Economy and Commercialisation Centre, to of Industrial Waste Water Treatment System Ir. Hj. Yahaya Ahmad, SIRIM Berhad has singled provide their input to enhance or add further value initially developed for usage by SIRIM’s Sabah and out several local and international innovations to the project. Terengganu state offices. The same team which which can be harvested to create new sources of introduced the system will fabricate and design wealth. The first flagship programme that took off recently a plant incorporating the readily available in- was the metal-cutting machine, the ZARZ VMC house platform and then offer their service to the 800, a CNC machine which had been given several industry. new features by SIRIM’s National Machinery and Tooling Technology Centre to suit local SIRIM has so far completed 19 research industry needs. “Under the Machine Tool Flagship collaborations with external parties while 45 Programme, our experts from AMREC were called patents have been filed for its R&D activities in in to provide their input on how diamond and the past decade. Additionally, SIRIM can be proud metal coating can be used as cutting tools in the of its business acumen as its R&T Division has machine developed by SIRIM. That way, we were recorded profits amounting to 31 per cent from its able to develop a better machine with more useful year-to-date target. features to the clients. The flagship programme is one way of making our technology centres pool In 2008, SIRIM also plans to explore more their expertise for a single project,” said Dr. Zainal opportunities in uncharted territories. Towards Abidin. that end, SIRIM has started initial talks with its R&T counterparts in Sudan, Egypt, Uganda and Under the Medical Devices Flagship Programme, Kenya in areas including plastic mould and die successful projects such as synthetic bone graft design, ceramics, cosmetics and electronics. material, GranuMAS™ and metal plates for SIRIM will offer consultancy and advanced training orthopedic applications developed by researchers programmes in product development as well as in AMREC would undergo bio-compatibility testing share R&D capability to these countries. by EBTC. Various medical devices or even a whole new range of medical devices can be subsequently At the same time, SIRIM is also co-operating produced. with Iran in nanotechnology as the country has advanced knowledge in this new applied science “We have been talking of developing a common and technology field related to control of matter on SIRIM has embarked on initial talks with its R&T counterparts such as Sudan platform for quite a long time. Now, a concerted the atomic and molecular scale. to provide consultancy and advanced training in areas including plastic mould and well-planned initiative has been put in and die design, ceramics, cosmetics and electronics. place where we can bring all our capacities and capabilities together. Those are the two key areas that we plan to push in 2008,” he elaborated.

page page 1 / 2 0 0 8 1 / 2 0 0 8 10 11 To counter this trend, AMTC offers services from the National CAD/ ADVANCED MANUFACTURING TECHNOLOGY CENTRE: CAM Programme (NCCP) where it can assist SMEs in focusing on the READY TO PROVIDE LOCAL SOLUTIONS TO SMEs analysis of design. “If previously, a company had to seek design services from some obscure places,

TECHNOLOGY now we offer value added services TECHNOLOGY at competitive cost using locally developed technology.” AMTC offers to produce at a competitive cost, using locally developed technology.

NCCP improves the product development processes especially at the design, analysis and prototyping stages. At present, the Programme provides services such as contract R&D, consultancy, technical services and trainings in areas including CAD/CAM modeling, application and AMTC is ready to offer automation data translation; Computer Aided solutions to SMEs. Engineering, Rapid Prototyping, Reverse Engineering, Manufacturing Systems; and Applications such as The programme also provides services such as virtual manufacturing, CAD/CAM/CAE in medical retrofitting of existing production machines and applications. equipment for productivity and product quality improvement and consultancy on industrial Meanwhile, the Electronics and Intelligent System automation development, generic machines, Development Programme (EISDP) of AMTC production systems and robotics technology. specialises in the design and development of hardware and software for electronics and ICT For 2008, Abdullah says AMTC will continue application systems. Local industries can enhance with its focus on building up its technological The Advanced Manufacturing Technology Centre, their competitiveness through the application of capabilities. Initiatives in Artificial Intelligence SIRIM Berhad in Bukit Jalil, Kuala Lumpur. the latest technology. and robotics activity will be strengthened while in the electronics sector, the centre will concentrate “We also promote R&D activities in electronics and on producing devices, RFID and communication ICT-based products, processes and system design initiatives. “Among our targets in 2008 is to The Advanced Manufacturing Technology Centre “These three disciplines that we have can stand for the industries.” According to Abdullah, EISDP develop sensor technology and controllers, (AMTC) is a pioneer technology centre in SIRIM on their own. When all three are combined, has the capabilities in RFID and signal processing, producing local set-top boxes and decoders for Berhad. Established under the country’s Second they become industrial automation in the real control and instrumentation, electronics cable television services.” Industrial Master Plan, the research centre scenario. Industrial automation and robotics will identifications, communications and intelligent originally catered for technology in manufacturing, cater for our own industry or provide services system development. mould and die, and tooling. to the manufacturing industry. Then, we have “SIRIM has good track records in robotics and electronics technology and if we can build on these the electronics system, and to work the system Under the programme, an electronic office security strengths in the years to come, people will talk And as they say, the rest is history. AMTC has further, we have the software development unit,” system now known as the Neural e-JARI™ was about this technology and we can stand tall in this not looked back since. Initially based in Shah elaborated Senior General Manager of AMTC, developed by SIRIM engineers and has been sector,” he concluded. Alam, the technology centre offerred designing Hj. Abdullah Abdul Hamid in an interview. successfully commercialised by Neural Services services, rapid prototyping, mould and die and Sdn Bhd. later expanded to soft engineering and industrial “Our challenge now is to provide solutions to the automation. In automation, AMTC provided public or more specifically the local Small and The Industrial Automation and Robotics For more information on Advanced expertise in mechanical and electrical electronics Medium-sized Enterprises (SMEs) so that they Manufacturing Technology Centre, Programme (IARP) of AMTC offers design and please contact: and software development. don’t have to acquire automation or electronic development for customised automated machines, devices and services from countries such as China manufacturing equipment and system, specialised Hj. Abdullah Abdul Hamid Fast forward more than a decade later, AMTC is or Taiwan. The trend among local companies is to test machines and equipment for product quality Senior General Manager a technology centre which now operates fully in import the processes and systems, but after that, improvement, robotics technology as well as Advanced Manufacturing Technology Centre Bukit Jalil, Kuala Lumpur. It concentrates on three how do we improve the processes to suit our local pilot plants based on specialised processing SIRIM Berhad technology focus areas namely, the Electronics needs?” requirements. Lot 5285 Off Lebuhraya Puchong-Sg. Besi and Intelligent System Development, Industrial 57000 Bukit Jalil Automation and Robotics, and CAD/CAM. Kuala Lumpur Tel: 603 8992 6042 Fax: 603 8992 6190 E-mail: [email protected] or [email protected]

page page 1 / 2 0 0 8 1 / 2 0 0 8 12 13 ‘HOME-MADE’ PRESSURE BALANCES FOR THE INDUSTRY By Dr. Wan Abd. Malik Wan Mohamed The three manufacturers are DH-Budenberg Before reaching commercialisation point, this Senior Metrologist (France) which produces models APX50 and 5111; innovative product has to be further tested and National Metrology Laboratory DH Instruments (USA) which produces model its procedures verified to certify compliance with BREAHTHROUGH SIRIM Berhad PG7601; and Ruska Instruments (USA) which international standards. BREAHTHROUGH produces model 2466. An approximate cost for a complete set of these pressure balances ranges Financial support is also crucial in converting from RM400,000 to RM700,000, where a 35 mm these ideas into an innovative, useful and viable PCA may reach RM70,000 per unit. commercial product, and a sound partnership with local or overseas manufacturing companies should In today’s context, our local industry is generally be established. It is envisaged that the success the end-user of highly sophisticated or advanced of this commercialisation effort will establish instruments, such as the primary pressure balance Malaysia as a prestigious manufacturer of high-end due to our limitations in acquiring ultimate measuring instruments in the world. knowledge in manufacturing technologies.

In his doctorate research completed recently, Dr. Wan Abd. Malik Wan Mohamed of National Metrology Laboratory, SIRIM Berhad introduced Comparatively low-cost, easy to maintain, rugged in a new design for pressure balances. He designed and fabricated two identical construction and high thermal stability... pressure balances, capable of measuring and generating pressure at the state- of-the-art level of uncertainty of measurement. The simple design pressure balances have demonstrated equivalence This locally made pressure balance can perform in performance to top internationally better than the DHI 7601 and RUSKA 2465 recognised pressure balances such as the pressure balances (the primary and working UK primary pressure on balance standard. pressure standards of the UK respectively) in thermal stability. This was proven through a comparison series conducted by the National Physical Laboratory (NPL), UK.

Comparatively low-cost, easy to maintain, rugged in construction and high thermal stability are the Pressure measurement applications are commonly Historically, the first practical gas-operated main factors that will make this pressure balance found in industries such as power, gas, optical, pressure balance for metrological applications an instrument of choice in future markets, locally aerospace, defence, meteorology, automotive, were developed in the mid-1900s where the and internationally. medical, safety etc. Most pressure-related requirements for improved uncertainty in a wider measurements are made for commercial purposes, measuring range increased rapidly. Continuous as part of research and development activities, as detailed investigations undertaken by metrologist well as production engineering, to ensure product and manufacturers have constantly improved quality, reliability and safety. the uncertainty of pressure measurement using For more information on this project, please gas-operated pressure balance where various contact: One of the metrology instruments that provides technological approaches are being introduced. Dr. Wan Abd. Malik Wan Mohamed a primary method to derive pressure from the There are only three well-known manufacturers Senior Metrologist base units of mass, length and time is a pressure capable of producing top quality gas-operated National Metrology Laboratory balance. The pressure balance derives pressure pressure balances incorporated with 35 mm SIRIM Berhad through a piston-cylinder assembly (PCA), which diameter PCAs. These pressure balances are Lot PT. 4803 is the heart of the system. It consists of a finely commonly used as primary pressure standards Bandar Baru Salak Tinggi lapped and polished (super-finished) piston, among the National Metrology Institutes (NMIs) 43900 Sepang Dr. Wan Abd. Malik says his locally made fitted into a matching cylinder of similar surface all over the world. Selangor Darul Ehsan pressure balance performed better than the characteristics with extremely demanding Tel: 603 8778 1621 Fax: 603 8778 1661 E-mail: [email protected] American or UK-made pressure balances. dimensional tolerances (typically around 1 µm or less).

page page 1 / 2 0 0 8 1 / 2 0 0 8 14 15 DR. HJ. ZAINAL ABIDIN MOHD YUSOF VICE PRESIDENT, RESEARCH & TECHNOLOGY DIVISION

“SIRIM is a flexible and dynamic organisation During the interview Dr. Zainal shared an PERSONALITY where you are allowed to develop your own ideas. interesting snippet from his family life. “I could not PERSONALITY I joined SIRIM Berhad as a Research Officer and bring myself to say no to my eldest child who was recall the time when the R&T centre was labelled still an undergraduate when she asked my consent a cost centre. Back then, only some technology to get married. History was definitely repeating centres were making enough money to sustain its itself because I too got married at a young age of operations. The government wanted this to change 23 while pursuing Masters,” said Dr. Zainal, looking Dr. Hj. Zainal Abidin is known to and I was entrusted with the biggest challenge in rather shy. many as a man of few words, but my career: to turn R&T into a profitable centre.” he was definitely not lost for words To relax and unwind, Dr. Zainal heads to his during a recent interview with “One of the ways was for the researchers to hometown in Jelebu, Negeri Sembilan every the SIRIMLink team. When we set change their mindset and assume the role weekend. You can see his face light up as he out to explore the ‘other side of of a businessman. You need to think about speaks of the other passion in his life which is him’, we realised that he needed commercialisation as each concept and research gardening. He is the proud owner of a fruit orchard no prompting when it came to a needs to be transformed into a product. This and indigenous herbal garden, which he says has a topic close to his heart, which is might limit the capability of going deeper into little bit of everything. One can find various types research & technology (R&T). research but this is where the researcher needs of fruits and herbal plants in his garden. And, of

to do a balancing act,” Dr. Zainal explained on course you can attribute his slim figure to the how he successfully developed the R&T division as exercise he gets by gardening. envisioned by the Government. “I would like to use the knowledge I have gained “I am more of a researcher than a Married with four children, ages ranging from 20 this far to assist farmers in a rural setting find corporate person,” he declared. When to 27, Dr. Zainal admitted that despite his love for ways to generate revenue so that they are able to we touched on his personality, there work, family remains his top priority and he had a lead a comfortable life. If this works, fewer people was little about his personal self cozy smile revealing the fact that he was already a will be migrating to the city,” Dr. Zainal spoke forth coming despite the coaxing and grandfather. on his long term ambition as he wrapped up the cajoling, but he came on to us as an interview. endearing and down-to-earth man. With his PA absent, we were impressed by the ease at which he was managing his affairs. “You need to think about commercialisation as each concept and research needs to be transformed into a product”

Having started as a Research Officer in 1981, Dr. Hj. Zainal Abidin is now SIRIM Berhad Vice President for R&T, a post he has been holding since 2006. A specialist in fermentation technology, he received his doctorate in microbiology from Universiti Kebangsaan Malaysia and biotechnology is his cup of tea.

Speaking of his attitude towards work and life, he said, “I go to work everyday looking forward to the challenges at the workplace and each day is an interesting day.” A great proponent of positive thinking, Dr. Zainal notes that a positive approach at work and in his life has been his guiding principle.

In describing a typical day at work, he informed us that a visit to the laboratory in the morning has been the norm since his research days. According to Dr. Zainal, a day is not complete without stepping into the laboratory. Dr. Zainal is one person who will remain a researcher at heart. However, having been thrust into the corporate setting, he works doubly hard to ensure his corporate responsibility is not sidelined either. “The global scenario requires a researcher to have skills beyond the lab and marketing is one of them,” he contended.

It is essential for the researcher to be market savvy so that he is able to produce products that have commercial values. page page 1 / 2 0 0 8 1 / 2 0 0 8 16 17 Riding on NICE 2007, SIRIM Berhad itself had organised events namely ROBOFEST 2007, MOSTI-NICE 2007: DEDICATED TO MALAYSIAN INNOVATION EFFORTS a competition to raise awareness among the public on robot innovation and technology; SIRIM Wins National Innovation Award 2007 at NICE the 1st Malaysia-Iran Technology Co-operation and Business Forum in Advanced Technology where experts from both countries discussed In line with the Prime Minister YAB Datuk YAB Datuk Seri Abdullah during the launch said: issues related to petroleum, petrochemical Seri Abdullah Hj. Ahmad Badawi’s call for “Such fields are important as they will bring about industries, composites, polymer, nano-material SIRIM IN BRIEF Malaysia to take a big leap forward to enable new discoveries and creations that will allow the and nanotechnology, bio-materials and bio- SIRIM IN BRIEF innovation-related projects to play a bigger country to attain greater progress in line with its pharmaceuticals. role in the country’s economic development, ambition to become a developed nation in 2020.” SIRIM Berhad continues to strive towards SIRIM played an important role in the MOSTI this aim. NICE 2007, an event dedicated to the country’s Industry Dialogue also held during NICE 2007 innovation efforts was organised by the on 29 November 2007, the first dialogue for The GranuMas™ project headed by Dr. Fazilah Ministry of Science, Technology and Innovation the industry and the Ministry. The dialogue was Fazan, a Senior Researcher at the Advanced from 26 to 30 November 2007. International well attended with representatives from the Materials Research Centre, SIRIM Berhad, conferences, dialogues, exhibitions and forums Electrical and Electronics, Automotive, Industrial has been named joint winner of the National were held concurrently covering innovation- and Environmental Biotechnology, Resource- Innovation Award 2007 for Product Category along related programmes and activities on the fields based Wood & Food, Energy (Renewable), with the Multimedia Conferencing System (MCS) of Nanotechnology, ICT, Waste Management, Medical Devices, Telecommunications and Space/ Version 6, a project by Universiti Sains Malaysia. Biotechnology, Halal Science and the country’s Aerospace industries. Other stakeholders such as the relevant government agencies, universities, ROBOFEST 2007, a competition on robot latest exploration to space. innovation and technology organised by research institutes, funding agencies and venture SIRIM Berhad receives overwhelming capitalists were also among those who attended response from students. the one-day dialogue.

... the objectives of NICE 2007 are to create awareness on the importance of innovation, to stimulate new ideas and inculcate the culture of innovation ...

ISIS Director-General Prof Dr. Mahani Zainal NICE 2007 also witnessed the exchange of an MoU Abidin presented “Malaysia’s Innovation Model” between MOSTI and its Indonesian counterpart where participants got first-hand information on on the implementation of the Malaysian National MOSTI’s plan to shift to innovation-led economy Tsunami Early Warning System. Both countries from the previous agriculture-based economy agreed to exchange data on Tsunami and (from 1950s-1970s) and resource-led economy earthquakes. (1980s – 1990s). Other events held at NICE 2007 were BioMalaysia Indonesian Minister for Research and Technology, 2007 Conference and Exhibition, National H.E Dr. Kusmayanto Kadiman in his paper Innovation Forum, Waste to Wealth (W2W) Angkasawan, Dr. Sheikh Muszaphar Shukor is “Innovation in Indonesia: A Foresight Initiative” International Conference and Exhibition 2007, the main attraction at the National Angkasawan said that co-operation among countries, especially Nanotech Malaysia 2007, Seminar on Remote Programme’s booth, at NICE 2007. neighbouring countries like Malaysia and Sensing, GIS and Related Technologies for Effective Indonesia is beneficial in order to accentuate Management of Natural Resource, Environment innovation. He informed the participants that the and Disaster and Strategic Planning, and the Each winner received RM50,000 in cash, a trophy Themed “Innovation for Wealth Creation and ongoing successful project between Malaysia and Angkasawan Showcase. and certificate from the Prime Minister at an award Societal Well-being”, the objectives of NICE 2007 Indonesia on developing an electricity network ceremony in conjunction with the launch of the were to create awareness of the importance of between West Kalimantan and Sarawak is to be National Innovation Conference and Exhibition innovation, to stimulate new ideas and inculcate completed by 2009. (NICE 2007) in November at PWTC, Kuala Lumpur. the culture of innovation at all levels of society and to showcase and share the experiences of The GranuMas™ project was developed in individuals/groups who had shown entrepreneurial collaboration with UKM, USM, Malaysian Nuclear skills and innovation at grassroot level. Agency and UIAM. It is a synthetic bone medical product made from lime stone for the purpose of bone graft and surgery. The success of the product will enable hospitals to reduce medical cost and reduce dependability on imported medical products. page page 1 / 2 0 0 8 1 / 2 0 0 8 18 19 LINKING SMEs TO TECHNOLOGIES AND MALAYSIA’S FIRST ANGKASAWAN IN SPACE FUNDING OPPORTUNITIES

Technology and innovation are critical ingredients SIRIM plays several key roles in Technology The Malaysian flag has travelled to space. We Dr. Sheikh Muszaphar has proven to us that for SMEs to go global and survive in an increasingly Development for SMEs, including Technology are now officially one of the few nations in the Malaysians too can go to space. And the team from competitive business world. On that note, it has Needs Assessment, Technology Commercialisation, world that have explored space. Our very own MOSTI which comprised members from several SIRIM IN BRIEF also been identified that technologies developed Technology Sourcing, Technology Incubation, and first Angkasawan or astronaut, under the agencies were proud to have contributed in making SIRIM IN BRIEF are not sufficiently marketed to the SMEs and thus Contract Research, and Technical Consulting. National Angkasawan Programme, Ministry of this project a success. SIRIM Berhad, under the there appears to be a gap. Science, Technology and Innovation (MOSTI), leadership of President and Chief Executive The main role, however is the Technology Needs Dr. Sheikh Muszaphar Shukor Sheikh Mustapha, YBhg. Ir. Hj. Yahaya Ahmad dispatched a team Research organisations are on one hand churning Assessment which is a precursor to the process of has travelled to space onboard Soyuz TMA-11 in of SIRIM’s staff to Astana, Kazakhstan to support out technologies and innovations which are not assessment. The assessment is a service to assist October 2007 and later reached the International MOSTI and the Angkasawan programme. compatible to industries and on the other hand, SMEs in their preparation to become competitive in Space Station (ISS). During the 11 days stay at industries are uninformed of who or where to go new markets . the ISS, he performed several important scientific to for technological assistance needed for their experiments. business. Considering the fact that funding is equally important in SMEs wanting to use or commercialise It is for these reasons, to match or introduce technologies, the next presentation by TECC’s industries to various technologies available at senior principal consultant Mohd. Ghazali Yunos on, SIRIM Berhad, that Federation of Malaysian “How to Take Advantage of Government Grants for Manufacturers (FMM) organised a half-day seminar. Technology Opportunities” was well-received by the participants.

SIRIM plays several key roles in Technology Development for SMEs including Technology Needs Assessment, Technology Commercialisation, Technology Sourcing, Technology Incubation, Contract Research, Technical Consulting and others.

A cosy affair with about 30 participants, it The main fund providers discussed were MOSTI, was a day when industries learned the various SMIDEC and Malaysian Biotechnology Corporation technologies developed by SIRIM which are ready Sdn Bhd. Under MOSTI there are the Inno Fund, for commercialisation or simply put, ‘up for grabs’. Techno Fund and Science Fund. Under the Malaysia Bio-Technology Corporation there are the Seed In his brief opening address, FMM SMI Working Fund, R&D Matching Fund and the International Committee chairman YBhg. Tan Sri Dato’ Soong Business Development Matching Fund. SMIDEC Siew Hoong said FMM was committed towards offers a host of funds and grants and the qualifying nurturing innovative SMEs and to this end criteria and sector coverage were made known to innovation technology is essential to the survival of the participants. SMEs. The session concluded with Mariatini Othman, He however reminded participants that in Malaysia Technology Development Corporation pursuing technology and innovation for excellence, Industry Technology Service Assistant Vice values and good business ethics must not be President, delivering her address on funding/grant compromised. options. The two main grants she deliberated on were under the Commercialisation of R&D and SIRIM Berhad Techno-Economy and Technology Acquisition Fund. Commercialisation Centre (TECC) General Manager Goay Peck Sim was the first speaker For more information on this project, please and her presentation entitled “SIRIM - Your Link contact: to Technology Opportunities” outlined the various challenges faced by SMEs and how by emulating Goay Peck Sim innovation, the challenges could be overcome or General Manager The SIRIM Berhad team having an minimised. Techno-Economy and Commercialisation Centre impromptu discussion on their tasks at SIRIM Berhad Astana, Kazakhstan. Lot Pt. 4803 Bandar Baru Salak Tinggi 43900 Sepang Selangor Darul Ehsan Tel: 603 8775 7202 Fax: 603 8775 7230 E-mail: [email protected] page page 1 / 2 0 0 8 1 / 2 0 0 8 20 21 SIRIM Berhad was tasked with logistics and event “We were stranded for half-an-hour at a hotel in ‘WEIGHTY’ DISCUSSION AT THE 23rd GENERAL CONFERENCE ON management in Astana, Kazakhstan. We were also Astana as the security officers refused to allow responsible in assisting with the ‘live’ broadcast us to enter the hotel (which at the same time WEIGHTS AND MEASURES, PARIS of the launch of Soyuz to space from Baikonur. hosted a delegation from the Prime Minister of By Abdul Rashid Zainal Abidin The event was witnessed by the Prime Minister Italy). For security reasons, we were denied YAB Dato’ Seri Abdullah Ahmad Badawi and his entry. Things got a little difficult as we were Senior General Manager, National Metrology Laboratory, SIRIM Berhad deputy, YAB Dato’ Seri Mohd Najib Tun Razak, and supposed to pick up food from the hotel to serve

SIRIM IN BRIEF millions of Malaysian television viewers back home. our Malaysian delegates for their ‘sahur’ (morning SIRIM IN BRIEF Minister of Science, Technology and Innovation meal before fasting)” said Ahmad Azmi Awang, YB Dato’ Sri Dr. Jamaludin Mohd Jarjis also had a Senior Executive, Communications and Customer brief teleconference with the Prime Minister on the Relationship Management, SIRIM Berhad. The Convention of the Metre (Convention du Mètre) is a treaty which gives authority to the launching night. Things went on smoothly, though General Conference on Weights and Measures (CGPM), the International Committee for it was a nerve-wrecking experience as the hopes “However, I am thankful that fasting in a foreign Weights and Measures (CIPM) and the International Bureau of Weights and Measures (BIPM) and aspirations of Malaysians could have been land like Kazakhstan was smooth as anywhere to act in matters of world metrology, particularly concerning the demand for measurement crushed had things gone wrong during the live in Malaysia. Work went on as normal. And the standards of ever increasing accuracy, range and diversity, and the need to demonstrate broadcast. spirit of ‘Malaysia Boleh’ was very high among us equivalence between national measurement standards. Malaysians and the MOSTI team there. We made sure that everything was smooth sailing despite The Convention was signed in Paris in 1875 by representatives of 17 nations. As the founder facing hiccups,” Ahmad Azmi related further. of BIPM, the Metre Convention paved the way for its activities and established a permanent organisational structure for members to act in common accord on all matters relating to units of measurement.

The Convention remains the basis of international agreement on units of measurement. There are now 51 Member States, including all major industrialised countries. Malaysia signed the Metre Convention in 2001.

Abdul Rashid Zainal Abidin, the newly appointed Senior General Manager for the National Metrology Laboratory (NML), SIRIM Berhad who attended the CGPM in Paris from 12 to 16 December 2007, reports on the outcome of the conference.

The National Metrology Laboratory, SIRIM Berhad For NML, SIRIM Berhad, participation in the has delivered its role as the Custodian of Weights Conference is beneficial in terms of exposure to and Measures on behalf of the Government of new developments in metrology at the highest Malaysia, by participating in the CGPM Conference. level especially emerging requirements for measurement standards and techniques to support The participation will ensure that the interests of new measurement requirements in nanoscience, the country for measurement related activities to biotechnology, chemistry, health science, food support trade, health, safety and the environment science, advanced materials and environmental are well covered. Furthermore, SIRIM Berhad monitoring. is also well informed on the responsibilities of Member States under the Metre Convention. The true impact of participating in the Conference At the CGPM, Malaysia’s delegation was headed is for each Member State to administer the by YBhg. Ir. Haji Yahaya Ahmad, President and appropriate national policies through a sound The SIRIM team headed by President and Chief Executive YBhg. Ir. Hj. Yahaya Chief Executive of SIRIM Berhad. Other members national measurement system and infrastructure Ahmad (fourth from left) posing with the Minister of Science, Technology and of the Malaysian delegation were Abdul Rashid to support measurement related regulations. This Innovation, YB Dato’ Sri Dr. Jamaludin Mohd Jarjis during the launch of Malaysian Hj. Zainal Abidin of NML, SIRIM Berhad and Adlan in turn will support measurement control in trade, astronaut to space. Mohd. Shafiq, Second Secretary of the Embassy of health, safety and environmental monitoring and Malaysia in France. ensures that their products are competitive in this era of globalisation. For the SIRIM team consisting of eight members, And to mark a happy ending for them after two the experience in assisting a national project was weeks of a challenging mission in Astana, the something to treasure and share with our fellow SIRIM team headed home in time for Eid. colleagues back in Shah Alam. One incident that a Senior Executive recalled was the language barrier that he and several SIRIM colleagues faced in Astana.

page page 1 / 2 0 0 8 1 / 2 0 0 8 22 23 The CGPM, which meets in Paris once every four years, is made up of representatives of the governments of the Member States and observers from the Associates of the CGPM. 4 Oct 2007 A family affair…SIRIM staff and their Each General Conference receives the report of the International Committee for Weights and Measures families were treated to a scrumptious on work accomplished; it discusses and examines the arrangements required to ensure the propagation dinner during SIRIM’s breaking of fast and improvement of the International System of Units, SI; it endorses the results of new fundamental event at the SIRIM Multipurpose Hall, metrological determinations and various scientific resolutions of international scope; and it decides all major SIRIM Complex in Shah Alam.

SIRIM IN BRIEF issues concerning the organisation and development of the International Bureau of Weights and Measures, including the budget for the next four-year period. October 2007 October

10 Oct 2007 The event of the year was definitely the sending of the first Malaysian into space, Angkasawan Malaysia, Dr. Sheikh Muszaphar Shukor Sheikh Mustapha. The MOSTI team who facilitated the event, led by Minister of Science, Technology and Innovation YB Dato’ Sri Dr. Jamaludin Mohd Jarjis, posed for the camera in Astana, Kazakhstan.

10 Oct 2007 YBhg. Ir. Hj. Yahaya Ahmad, SIRIM Berhad President and Chief Executive The launch of Angkasawan Malaysia (left), the writer (middle) and Second Secretary, Malaysian Embassy in into space in Baikonur, Kazakhstan was France, En. Adlan Mohd. Shafiq at the CGPM Conference, Paris. also ‘witnessed live’ by thousands of Malaysians including school children who thronged KLCC, Kuala Lumpur.

As a Member State, Malaysia has voting rights to the Resolutions tabled at the Conference. Several resolutions were passed this year which include:

• The initiatives to strengthen the collaboration between National Metrology Institutes and recognised National Accreditation Bodies • The revision of the mise en pratique of the definition of the metre and the development of new optical frequency standards • Clarification of the definition of the kelvin, unit of thermodynamic temperature • The importance of SI traceable measurements to monitor climate change 24 Oct 2007 • The possible redefinition of certain base units of the International ystemS of Units (SI) Visit by a delegation from the Trade Promotion Project of International Trade Centre, ITC, Vientiane, Laos to SIRIM Berhad headquarters in Shah Alam. Event Highlights

page page 1 / 2 0 0 8 1 / 2 0 0 8 24 25 25 Oct 2007 The 3rd Malaysian International Machine 2 Nov 2007 Tool, Metalworking & Allied Industries Networking…A delegation from Exhibition, PWTC Kuala Lumpur was Jabatan Kemajuan Islam Malaysia declared opened by Deputy Minister of (JAKIM) headed by Director-General International Trade and Industry YBhg. Dato’ Wan Mohamad Dato’ YB Ng Lip Yong (right). The annual event Sheikh Abdul Aziz (3rd from left) called was supported by MIDA, National Institute upon SIRIM Berhad President and of Compressed Air Malaysia Berhad Chief Executive YBhg. Ir. Hj. Yahaya (NICAM) and SIRIM Berhad (represented Ahmad in Shah Alam. by YBhg. Ir. Hj Yahaya Ahmad (centre). November 2007 November November 2007 November

26 Oct 2007 3 Nov 2007 Pact…Signing of an MoU between Children from SIRIM TASKA SIRIM Berhad and Malaysian showing off their talents during Cables Manufacturers of Malaysia the kindergarten’s Concert and (MCMA). The signing ceremony was Graduation Day 2007 at SIRIM witnessed by the Director-General of Auditorium in Shah Alam. Department of Standards Malaysia, Puan Fadilah Baharin (standing, centre). October 2007/ October

30 Oct 2007 Regional Conference Expert Group Meeting ‘The Future of Technology Foresight in the 20 Nov 2007 South East Asia Region’ organised by UNIDO Look East…SIRIM Berhad VP for and SIRIM Berhad was held on 30 and 31 Research & Technology Oct 2007 at Concorde Hotel, Shah Alam. The Dr. Zainal Abidin Mohd Yusof (left) conference was opened by SIRIM Berhad exchanging Memorandum of Chairman YBhg. Dato’ Zulkifly Rafique Understanding with a Japan’s National (seated, 4th from left). Institute of Advanced Industrial Science and Technology (AIST) (Senior VP Mr. Tatsuo Katsura) which paves the way for better co-operation between SIRIM Berhad Environment and Bioprocess Technology Centre and AIST.

1 Nov 2007 SIRIM Berhad (represented by President and Chief Executive YBhg. Ir. Hj. Yahaya Ahmad, 6th from right) is a strong supporter 5 Nov 2007 Forging stronger ties…A courtesy call of The Brandlaureate – SMEs Chapter upon the new SIRIM Berhad President Award 2007. The event held at Shangri- and Chief Executive YBhg. Ir. Hj. la Hotel, Kuala Lumpur was launched Yahaya Ahmad by DRB-HICOM by Deputy Minister of Entrepreneurial Group Executive Advisor YBhg. and Cooperative Development YB Dato’ Tan Sri Abdul Rahman Omar Khamsiyah Yeop. (3rd from left). Event Highlights Event Highlights

page page 1 / 2 0 0 8 1 / 2 0 0 8 26 27 30 Nov 2007 Winners of ROBOFEST 2007 with 5 Nov 2007 SIRIM President and Chief Executive A learning visit by students from YBhg. Ir. Hj. Yahaya Ahmad at the end the Pusat Latihan Kemahiran Pure of the four-day competition held in Technics SB Seremban to SIRIM conjunction with NICE 2007. headquarters. December 2007 December November 2007 November

30 Nov 2007 SIRIM Senior Researcher 10 Nov 2007 Dr. Fazilah Fazan is the proud Festive mood at the MOSTI joint winner of the National Hari Raya-Deepavali Open Innovation Award for Product House held at SIRIM Category, for the project grounds in Shah Alam. GranuMas™. November 2007/ November

3 Dec 2007 10 Nov 2007 SIRIM new staff pledge to serve their VIP queue…The Minister of Science, best to the organisation at a three- Technology and Innovation at one of day Induction Course held at SIRIM the many stalls serving various food at headquarters in Shah Alam, Selangor. the MOSTI Hari Raya-Deepavali Open House.

3 Dec 2007 School librarians from SMK 30 Nov 2007 Pendang, Kedah who visited SIRIM YAB Prime Minister with winners of the headquarters recently being briefed National Innovation Awards during the on the technology available at launch of National Innovation Conference SIRIM research centres. and Exhibition (NICE 2007) organised by MOSTI at PWTC, Kuala Lumpur. Event Highlights Event Highlights

page page 1 / 2 0 0 8 1 / 2 0 0 8 28 29 10 December 2007 ADVERTISEMENT RATES A group of SMEs entrepreneurs received first-hand information on SIRIM products and services during their short visit to Insertions SIRIM Complex in Shah Alam. The visit was organised by MATRADE. Full Colour 1 2 3 4

ROP RM3,500 RM3,000 RM2,500 RM2,000 ADVERTISE IN SIRIMLINK Back Cover (A4) RM5,000 RM4,500 RM4,000 RM3,500 With over 5,000 copies in December 2007 circulation, SIRIMLink is the right Inside Front Cover (A4) RM4,500 RM4,000 RM3,500 RM3,000 place for you to advertise your services and products. Inside Back Cover (A4) RM4,000 RM3,500 RM3,000 RM2,500 For enquiries on advertising rates, please contact: Specified Positions (A4) RM4,000 RM3,500 RM3,000 RM2,500

12 December 2007 Ms. Mohana Devi Half Page Specified Positions RM3,000 RM2,500 RM2,000 RM1,500 A delegation from Vietnam’s Ministry of Branding & Publications Section Tel: 603 5544 6519 Science and Technology headed by Half Page Specified ROP RM2,500 RM2,000 RM1,500 RM1,000 Vice President, Mr. Pham Van Huynh Email: [email protected] (extreme right) being briefed on SIRIM latest technology and services by Group Corporate Affairs General Manager En. Zulkefly Songip, during their visit to ADVERTISEMENT BOOKING FORM SIRIM Berhad. PARTICULARS Company

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BOOKING DETAILS 12 Dec 2007 President and Chief Executive YBhg. Ir. Hj. Yahaya Ahmad announced the new line up of SIRIM Frequency 1x 2x 3x 4x management team at the staff assembly held at SIRIM Auditorium in Shah Alam. From left: Dato’ Mariani Mohammad (Executive Director, SIRIM QAS International Sdn Bhd), Dr. Hj. Zainal Abidin Position ROP Back Cover Inside Front Cover Mohd Yusof (Vice President, Research & Technology Division), Ir. Hj. Yahaya, Tn. Hj. Nor Rashid Ismail (Vice President, Corporate Division), and Tn. Hj. Abd. Razak Salim (Vice President, Standards Inside Back Cover Specified Positions & Quality Division). Not in the picture is Tn. Hj. Md Nor Md Chik (Vice President, Engineering & Support Services Division). Size Full Page A4 Half Page Event Highlights

page page 1 / 2 0 0 8 1 / 2 0 0 8 30 31 We have the technology to drive you towards success

Vision To Be Among the World’s Best in Quality and Technology

Mission We Make Businesses Compete Better Through Quality and Technology Innovations