Case Study Theatre Royal, Haymarket

DIMPLEX OPTI-MYST ADDS DRAMA TO THEATRE ROYAL HAYMARKET

Dimplex’s innovative Opti-myst electric flame effect is creating plenty Customer Profile: of drama at the Theatre Royal Haymarket, following the installation of the fire in the Royal Receiving Room. Theatre Royal Haymarket Location: The Theatre Royal Haymarket, known originally as ‘The Little Theatre London in the Hay’, is a Grade I listed building situated in the heart of the West End. Designed and constructed by John Potter in 1720, the Theatre Sector: Royal Haymarket is one of Britain’s most treasured theatres and is the Leisure third oldest London Playhouse still in use. Products: Opti-myst Cassette The Theatre Royal has been the site of a significant innovation in the- atre. In 1873, it was the venue for the first scheduled matinée perfor- mance, establishing a custom soon followed in theatres everywhere.

Today, the theatre continues to produce memorable theatrical experi- ences for audiences from around the world. Its 875 seater auditorium regularly holds performances from some of the leading names from the world of acting including: Ralph Fiennes; Bradley Cooper; Sheridan Smith OBE; Dame Judy Dench and Dame Maggie Smith. “It has truly brought atmosphere back into the room and was incredibly easy to install too.” Kara McCulloch, Director at Theatre Royal Haymarket

With a busy show calendar, it works hard to en- She said: “This room is steeped in history and Specification / Features sure the visitor experience remains first class the décor is very traditional. The Dimplex Op- and offers a variety of hospitality packages. One ti-myst cassette allowed us to stay in keeping Medium width Opti-myst cassette room which is frequented by VIP guests and pri- with tradition but provides us with all the mod- vate parties is the Royal Receiving Room – orig- ern benefits of an electric fire.” inally created for Queen Victoria and her guests, Realistic Opti-myst flame and who would regularly attend the theatre. Guests visiting the sumptuous Royal Receiving smoke effect Room can enjoy the cosiness of an open fire Famed for its interior, the décor in the Royal Re- effect created at the flick of a switch. Dimplex Fully variable flame and smoke ceiving Room remains ornate and opulent with Opti-myst employs unique state-of-the-art, pat- intensity control a nod to Louis XVI style; and the dated flicker ented technology to create the world’s most effect fireplace was in need of a 21st-century re- realistic electric flame and smoke effect. The Remote control fresh without looking out of place with the rest fully three-dimensional effect uses ultrasonic of the building. technology to create an ultra-fine water mist. As the mist rises up through the artificial fuel bed, Quick-fit IEC (kettle) connection Kara McCulloch, Director at Theatre Royal resembling either logs or coals, the light reflects Haymarket, noticed the deceptively real Dim- against the water to create a highly convincing No heat plex Opti-myst effect at a local hotel and was illusion of flames and smoke. convinced that it would be an ideal solution to Dimensions update the famous Royal Receiving Room. The effect is so authentic in appearance that Height - 171mm it enabled the team to create a bespoke cen- Width - 405mm The Theatre Royal opted for an Opti-myst cas- tre piece for the theatre, with a desired open Depth - 216mm sette 400, specially developed by Dimplex to be flame effect that was both practical and could used for individual designs and flexible installa- be styled to be in keeping with the rest of the tions in domestic or commercial environments décor. The result is an effect fit for the most -im portant of guest, whether royal or not.

Dimplex is the market leader in electric heating appliances and systems. The extensive Dimplex product range spans domestic and commercial heating products, award-winning electric fires and surrounds and one of the widest ranges of renewables solutions available from a single man- ufacturer in the UK - all supported by unrivalled customer service and aftercare support.

Tel: 0344 879 3587 www.dimplex.co.uk