3-B Promotional Campaign: VTA Service to Levi’s Stadium Santa Clara Valley Transportation Authority (VTA)

Above: Advertisement for VTA service to the stadium. Below: Custom designed reloadable Clipper® electronic fare card.

VTA light rail in front of the new Levi’s Stadium, home of the 49ers. Above: Digital billboard advertisement. Below: Screenshots from VTA EventTIK mobile ticketing app.

The1-I Passes VTA EventTIK& Tickets–Transit app allows Fare Media: you Eventto purchaseTik, Ticketing and Appuse VTA day passes inSanta seconds Clara withoutValley Transportation feeding cash Authority into a (VTA) bus farebox or waiting in line at a ticket vending machine on a light rail platform. The passes are purchased and stored right on your phone or other mobile device! Levis_bus_shelter.pdf 1 8/4/14 10:38 AM

YOUR “FARE” PLAY ON GAMEDAY VTA’S RUNNING GAME

® VTA’s Scripted Plays – be sure to VTA GAMEDAY BUS SERVICE TO LEVI’S STADIUM

0 1 2 3 4 Miles San Francisco 880 pre-purchase your VTA round-trip Bay

Introducing event day-only 251 fare on event days. We’ve designed express bus service to a couple of “Fare Plays” for you to Levi’s® Stadium: Line 251 From Fremont BART

execute on game day. Line 252 From Vallco Pkwy 252 55 San Tomas & El Camino

Lawrence & Line 253 From Gilroy Transit Center Homestead 254

San Tomas & Stevens Line 254 From Creek 60 256 VTA Line 255 From Almaden & Camden 57 8,)4%77 Purchase and load cash 253 San Tomas & Hamilton on a . Line 256 From Ohlone/Chynoweth Station

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Camden CM

& Bascom MY Line 55 From De Anza College Special Event Express Routes CY You can purchase and load a Clipper (reloadable) Camden CMY K (extra buses on gameday) Express Route Stops & Hwy 85 card at many retail locations such as Walgreens and at All Regular Stops 255 VTA’s Downtown Customer Service Center. Visit vta.org for details. Line 57 From West Valley College VTA Light Rail Almaden (extra buses on gameday) & Camden ACE Train Line 60 From Winchester Transit Center Park & Ride Parking Lot (extra buses on gameday)

8,)7'6))2 Use the EventTIK mobile app ® to purchase a VTA Day Pass. VTA LIGHT RAIL SERVICE TO LEVI’S STADIUM

With VTA’s new mobile ticketing app you can buy a VTA Day Pass on your smart phone in advance. Visit vta.org/ EventTIK for more info.

196 52 93 275 Pay Lot $ 93 484 Day Pass (light rail and bus): Pay Lot In addition to $ Adult $6.00 Youth $5.00 regular light rail 100 Adult Express $12.00 Senior/Disabled $2.50 service, VTA will 53 be running extra 110 trains from Alum Rock – Mountain View to Levi’s Stadium Santa Teresa – 8,)348-326398) accommodate fans Levi’s Stadium Purchase an 8-Hour Excursion pass at coming from Caltrain. Extra 275 light rail stations (valid only on light rail) 102 474 or buy a Day Pass when you board a VTA bus. trains will also offer direct light 951 Number of Parking Spaces 54 271 Excursion Pass (light rail only): Day Pass (light rail and bus): rail service from Santa Teresa, Adult $4.00 Adult $6.00 549 Youth $3.50 Adult Express $12.00 Alum Rock and 511 430 189 Senior/Disabled $2.00 Youth $5.00 Winchester. 421 1,155 Senior/Disabled $2.50

Taking VTA Light Rail to Levi’s® Stadium? Drive to a guaranteed parking space at two of VTA’s Park & Ride lots closest to Levi’s® Stadium. For a fee, you can secure a parking space at VTA’s San Jose Lot Left: Double truck ad in San Jose Mercury News, 21” x 21”. PLANNING YOUR TRIP (3331 North First Street) or Milpitas Lot (516 Alder Drive). In addition, there are FREE Park & Ride lots throughout our system. Please visit Above: Bus shelter poster, 48” x 69”. Call VTA Customer Service at (408) 321-2300 for a personalized trip plan or use vta.org/LevisStadium for details. our online trip planner at vta.org/LevisStadium. N W Security Single Barricade Personnel Signage Unhinged Barricade E Placement S Great America Station Signage & Queuing Plan VTA Barricade Line Ambassador Chainlink Line NOT TO SCALE 1503-0044 Rev. 4/11/15 Monster

Double Sided

Greeter Overflow Bus Overflow Bus Overflow Bus

Double Sided

To Winchester Wayfinding & Greeter Greeter Customer Service PA System Greeter VTA LIGHT RAIL VTA ALL DESTINATIONS WINCHESTER VTA FARE SALES VTA FARE SALES 8 ft. 8 8 ft. 8 10 ft. SANTA TERESA FARE CHECKPOINT FARE ROCK 5 ft 5 ALUM 8 ft. 8 8 ft. 8 Wayfinding, To Customer VTA LIGHT RAIL VTA

Mountain ft 5 Service & ADA ALL DESTINATIONS Wayfinding & Customer Service Wayfinding

View VIEW MOUNTAIN 8 ft. 8 8 ft. 8 5 ft 5 Light Rail Entrance Light Rail Light Rail Entrance Entrance 4 Signholders 6’ break Gates A, B, C, F in Queue

VTA buses ready for post-event service. To Light Rail

Signholder by VTA 1st Parking RAIL Lot Exit

Wayfinding & Wayfinding & Customer Service Customer Service (south of sidewalk) (south of sidewalk)

Above: Fans board VTA light rail after the game.

Left: Friendly VTA Ambassadors help customers before and after each event.

VTA’s on-site customer serivce and ticketing. Maple Tree Inn – Sunnyvale Levi's Larkspur Landing – Milpitas Larkspur Landing – Sunnyvale Hyatt Regency – Santa Clara Hyatt Place – Downtown San Jose Mineta San Jose International Airport Metro/Airport Metro/Airport Motel 6 – San Jose Airport Airport Mineta San Jose International Milpitas Inn – Blvd. & Hwy 85 Moffett Mountain View Hilton Garden City – Mountain View Park Moffett Hampton Inn & Suites – Mountain View Hampton Inn – Milpitas xeddSa mrc onanVe Mountain View Extended Stay America – Mountain View Extended Stay – Milpitas Embassy Suites Hotel – Santa Clara Executive Inn Hotel – Milpitas Marriot Courtyard – Sunnyvale Marriot Courtyard Extended Stay America – San Jose Extended Stay Deluxe – San Jose Extended Stay America – Downtown San Jose Gish Extended Stay America – San Jose/Santa Clara Tasman Extended Stay – Sunnyvale E-Z 8 Motel – San Jose E-Z 8 Motel – San Jose II Friendship Inn – Sunnyvale Metro/Airport – San Jose Fairmont Inn & Suites by Marriott – San Jose Fairfield DoubleTree by Hilton Hotel – San Jose Metro/Airport Metro/Airport Great Mall/Main Embassy Suites Hotel – Milpitas/Silicon Valley Heritage Inn – Milpitas DoubleTree by Hilton Hotel – San Jose DoubleTree by Hilton Hotel – Campbell Hamilton Hotels & Points of Interest oia n xrs onanVe Mountain View Holiday Inn – San Jose Airport Holiday Inn Express – Mountain View Hilton – Santa Clara Hilton – San Jose Hilton Garden – Milpitas yt os a oeSlcnVle Tasman Component Hyatt House – Santa Clara Hyatt House – San Jose/Silicon Valley Homewood Suites by Hilton – San Jose The Grand Hotel – Sunnyvale Four Points by Sheraton – San Jose Motel 6 – Sunnyvale/South Motel 6 – Sunnyvale/North

HWY 237 ® Stadium – Santa Clara

DOWNTOWN MOUNTAIN VIEW WhismanMiddlefieldBayshore/NASAMoffettLockheed ParkBorregas MartinCrossmanFair OaksViennaReamwoodOld IronsidesGreat AmericaLick MillChampion Baypointe Cisco Way I-880/Milpitas Great Mall/Main TASMAN Montague River Oaks CAPITOL AVE. Cropley Orchard Bonaventura Hostetter Central Expressway N. FIRST ST. Component Berryessa Karina Penitencia Creek Metro/Airport McKee Gish Civic Center ih alSain Major Intersections Light Rail Stations ra mrc Tasman Dr. & Great America Pkwy. See Note Great America -8/ipts Hwy 237 & 880 N. Mathilda Ave. & Hw y 10 1 Tasman Dr. & Great America Pkwy. I-880/Milpitas San Carlos St. & S. Almaden Blvd. Lockheed Martin Great America Convention Center ra alMi S. Main St. & E. Calaveras Blvd. Karina Great Mall/Main Hwy 237 & 880 I-880/Milpitas -8/ipts Hwy 237 & 880 I-880/Milpitas See Note Great Mall/Main See Note Karina Karina Crossman Gish Karina Paseo de San Antonio San Fernando St. & S. Market San Fernando See Note Paseo de San Antonio ra alMi Hwy 237 & 880 Great Mall/Main ra mrc Tasman Dr. & Great America Pkwy. Gish Hwy 237 & 880 San Carlos St. & S. Almaden Blvd. Great America Convention Center I-880/Milpitas See Note ae eSnAtno San Carlos St. & S. First See Note Paseo de San Antonio okedMri N. Mathilda Ave. & Hw y 10 1 N. Mathilda Ave. & Hw y 10 1 Lockheed Martin Lockheed Martin Japantown/Ayer ALUM ROCK St. James Santa Clara 6 5 2 3 3 3

Hw y 10 1 & Bowers Ave.

Paseo de San Antonio 1 CONVENTION CENTER 1 E. El Camino Real & Hwy 85 San Fernando E. El Camino Real & Hwy 85 4 4 San Jose Diridon Children’s Discovery Museum Hwy 237 & 880 E. Calaveras Blvd. & Hwy 680

Race Virginia Fruitdale Campisi Way & S. Bascom Ave. N. First St. & Montague Expwy. Metro Dr. & N. First St. W. El Camino Real & S. Mathilda Ave. W. El Camino Rea l & S. Mathilda Ave. Brokaw Rd. & N. First St. E. El Camino Real & S. Fairoaks Ave. Sonora Ave. & N. First St. N. First St. & Hwy 237 Brokaw Rd. & N. First St. Brokaw Rd. & N. First St. Hwy 237 & Java Dr. Gish Rd. & N. First St. Matrix Blvd. & N. First St. Brokaw Rd. & N. First St. Airport Pkwy.Airport & Gateway Place W. El Camino Rea l & S. Shoreline Blvd. N. First St. & Hwy 237 Trimble Rd. & N. First St. Gish Rd. & N. First St. Tamien E. El Camino Real & S. Wolfe Rd. Bascom Curtner Hamilton Downtown Campbell Capitol

Branham PARK & RIDE WINCHESTER OHLONE/CHYNOWETH HWY 85 Blossom Hill Oakridge Snell Cottle

ALMADEN SANTA vta.org (408) 321-2300 TTY (408) 321-2330 TERESA

Hotels & Points of Interest Light Rail Stations Major Intersection Americas Best Value Inn – Milpitas Great Mall/Main S. Main St. & Corning Ave. Americas Best Value Inn – Sunnyvale Fair Oaks E. Weddell Dr. & Morse Ave. Americas Best Value Inn – Mountain View Mountain View W. El Camino Real & Castro St. Quality Inn – Sunnyvale Quality Inn & Suites at NASA Ames – Mt. View Bayshore/Nasa Pacific Euro – Mountain View Oakwood – Mountain View Hotels & Points of Interest Residence Inn – Mountain View Residence Inn – Sunnyvale/Silicon Valley II ano etHtl–Muti iw onanVe W. El Camino Real & Escuala Ave. Hw y 10 1 & Hwy 85 Mountain View Ramada – Sunnyvale Bayshore/Nasa Ramada – Mountain View Ramada – San Jose Rainbow West Hotel – Mountain View Saint Francis Arms – Sunnyvale Saint Francis Arms yda adn–SnJs ipr Gish Zico Hotel – Mountain View Mountain View Wyndham Garden – San Jose Airport Hotel San Jose Airport Garden Hotel San Jose Airport Vagabond Inn – Sunnyvale Vagabond Inn – San Jose Travel Inn – Sunnyvale Residence Inn – Sunnyvale/Silicon Valley I Quality Inn – Sunnyvale Residence Inn – Milpitas San Jose Airport Inn San Jose Airport VTA Administration – San Jose Quality Inn Civic Center – Sunnyvale Staybridge Suites – Sunnyvale San Carlos St. & S. Market Sheraton – San Jose/Milpitas Sheraton – Sunnyvale Convention Center The Sainte Claire – San Jose SAP Center – San Jose Santa Clara Convention Center Convention Center San Jose McEnery San Jose Marriott Wild Palms Hotel – Sunnyvale Vue Hotel – Mountain View Santa Clara VTA Ctr. Downtown Customer Service – San Jos e Hotel Aria – Mountain View Mountain View1 W. El Camino Real & Del Medio Ave. E. Campbell Ave. & Gilman Ave. Mountain View Downtown Campbell TownePlace Suites – Sunnyvale TownePlace Suites – San Jose/Campbell Montague TownePlace Suites – Milpitas TownePlace Suites – Milpitas/Silicon Valley Towne House Motel – San Jose Super 8 – Mountain View I-880 Milpitas Strata Hotel – Mountain View Staybridge Suites Silicon Valley – Milpitas Arena Hotel – San Jose San Jose Diridon The Alameda & Sunol St. Hotel Avante – Mountain View Mountain View1 E. El Camino Real & Hwy 85 Avatar Hotel – Santa Clara See Note 8 Great America Pkwy. & Mission College Pkwy. Hotel Azure – Mountain View Mountain View W. El Camino Real & Pettis Ave. Best Western Hotel – Sunnyvale Lockheed Martin N. Mathilda Ave. & Hwy 101 Best Western Hotel Plus – Mountain View Mountain View1 W. El Camino Real & N. San Antonio Rd. Best Western Hotel Plus Brookside Inn – Milpitas Great Mall/Main Valley Way & W. Calaveras Blvd. Beverly Heritage Hotel – Milpitas I-880/Milpitas Hwy 680 & Montague Expwy. Budget Motel – Mountain View Mountain View W. El Camino Real & Castro St. California’s Great America – Santa Clara Great America Tasman Dr. & Great America Pkwy. Camino Inn and Suites – Mountain View Mountain View1 W. El Camino Real & Rengstorff Ave. Campbell Inn – Campbell Downtown Campbell E. Campbell Ave. & Gilman Ave. Caravelle Inn & Suites – San Jose Gish Rosemary St. & N. First St. Cherry Orchard Inn – Sunnyvale See Note 2 E. El Camino Real & Lawrence Expwy. See Note ovninCne San Salvador St. & S. Second Convention Center okedMri N. Mathilda Ave. & Hw y 10 1 Gish Lockheed Martin See Note onanVe W. Evelyn Ave. & Castro St. W. Middlefield Rd. & Hwy 85 Vienna Mountain View Mountain View Major Intersections Light Rail Stations Mountain View Great Mall/Main Walk to Levi’s See Note Gish Metro/Airport Fair Oaks okedMri Hw y 10 1 & N. Mathilda Ave. Lockheed Martin Gish ovninCne San Carlos St. & S. Market Convention Center River Oaks See Note okedMri Hw y 10 1 & N. Mathilda Ave. Hwy 880 & Montague Expwy. N. Mathilda Ave. & Hwy 237 Lockheed Martin I-880/Milpitas St. Santa Clara St. & S. Montgomery Tasman Dr. & Great America Pkwy. Lockheed Martin San Jose Diridon San Carlos St. & S. Market Great America Convention Center onanVe W. El Camino Real & Hwy 237 See Note Mountain View Comfort Inn – Sunnyvale Lockheed Martin N. Mathilda Ave. & Hwy 101 Great Mall Pkwy. & Montague Expwy. El Camino Real & Monte Ave.San Salvador St. S. Second Great Mall/Main W. El Camino Real & Hwy 237 Convention Center Mountain View Mountain View Comfort Suites – San Jose Airport Gish Gish Rd. & N. First St. 8-Hour Corporate Inn – Sunnyvale See Note 3 E. El Camino Real & S. Wolfe Rd. Light Rail 3 3 3 7 7

County Inn – Mountain View Mountain View Hwy 85 & Hwy 101 VTA FARES Single Ride Day Pass Pass ® Hw y 10 1 & N. Lawrence Expwy. Stadium 1 Country Inn – Sunnyvale Crossman Hwy 237 & Carribean Dr. 1 E. El Camino Real & Hwy 85 Adult Hwy 85 & W. El Camino Real Courtyard by Marriott – San Jose Metro/Airport Skyport Dr. & N. First St. $2.00 $6.00 $4.00 4 Hwy 880 & Dixon Landing Rd. Courtyard by Marriott – Milpitas Great Mall/Main Great Mall Pkwy. & Montague Expwy. Courtyard Inn – Sunnyvale See Note 2 W. El Camino Real & S. Mathilda Ave. Adult Express $4.00 $12.00 N/A Hw y 10 1 & Hwy 85 Hw y 10 1 & Lawrence Expwy. Hw y 10 1 & Lawrence Expwy. W. El Camino Real & S. Mathilda Ave. Gish Rd. & N. Fourth St. Gish Rd. & N. Fourth E. El Camino Real & Fremont Ave. E. El Camino Real & S. Wolfe Rd. Gish Rd. & N. First St. Hwy 237 & Lawrence Expwy. W. El Camino Real & Monte Ave. Gish Rd. & N. Fourth St. Gish Rd. & N. Fourth Metro Dr. & N. First St. N. Mathilda Ave. & Hw y 10 1 Gish Rd. & N. First St. River Oaks Pkwy. & N. First St. Santa Clara St. & N. First Courtyard – Milpitas/Silicon Valley Montague Montague Expwy. & Great Mall Pkwy. ★ Montague Expwy. & Great Mall Pkwy. Hwy 237 & 880 Courtyard San Jose – Campbell Hamilton Hamilton Ave. & Creekside Way Youth (5-17) $1.75 $5.00 $3.50 1 Crestview Hotel – Mountain View Mountain View Hwy 85 & E. El Camino Real Crown Plaza – Milpitas I-880/Milpitas Hwy 237 & Hwy 880 Senior/Disabled/Medicare $1.00 $2.50 $2.00 Days Inn – Milpitas Great Mall/Main Hwy 237 & Hwy 880 Days Inn – Sunnyvale Lockheed Martin Hwy 237 & N. Mathilda Ave. ★ Children under 5 years ride free with adult or parent. Days Inn – San Jose Airport Gish Rosemary St. & N. Fourth St. De Anza Hotel – San Jose Santa Clara Santa Clara St. & Almaden Blvd. Der Ghan – Sunnyvale Mountain View1 W. El Camino Real & Hwy 85 Domain Hotel – Sunnyvale See Note 2 E. El Camino Real & Lawrence Expwy. Left: Guide to help out-of-town customers locate hotels and points of interest near VTA light rail stations. NOTES: 1 - Can use VTA Bus Line 22 to/from Castro St. 2 - VTA Bus Line 22 to Fair Oaks,Transfer to Line 55 3 - VTA Bus Line 55 on Fair Oaks Right: Newspaper ad explaining fare options for riding VTA to stadium events. 1503-0048 Continued on Reverse Take VTA to Levi’s® Stadium Be Prepared: Get your VTA Day Passes on your Planning Your Trip VTA has many convenient options to Buy Your Tickets In Advance smartphone! It’s fast and easy! ® get you to and from Levi’s Stadium. On major event days at Levi’s® Stadium, we transit information to the stadium, it will This is an exciting With our new mobile The services below will be operational time to visit the are urging riders to contact VTA Customer not yet be able to provide ALL the direct on 49ers home games and very select ticketing app, EventTIK, new Levi’s® Service at (408) 321-2300 to receive a express bus and light rail service to these events held at Levi’s® Stadium. Please you can buy VTA day Stadium and personalized trip plan. Although VTA’s events. In addition to calling, you may also visit www.vta.org/LevisStadium for a VTA we urge you passes for special EventTIK online Trip Planner can provide the regular email us at [email protected]. list of these events. to be prepared. events on your smart Light Rail: In addition to regular Thousands of fans will take phone and view bus and light rail VTA and, in some instances, you may ® service, VTA will be running extra maps. You can even purchase day PUBLIC TRANSIT ACCESS TO LEVI’S STADIUM not be able to access a ticket vending trains from Mountain View to accommo- passes for everyone in your party machine after major events. To ensure date fans arriving from Caltrain. There with just one phone! that you have fare ready before boarding 253 254 255

will also be direct light rail service from Great Parkway America Drop-off Pre Game VTA Bus and Light Rail you can: L i c Pick-up k Great America- Santa Teresa, Alum Rock and Winchester. The app is available for download Post Game M EventTIK i Santa Clara ll B Station l • Purchase and load cash on a vd Bus: VTA buses will support the light at the iPhone App Store and on Google Santa Clara Clipper card Lick Mill Play for Android phones. Station TAKE VTATO rail system in key locations. A network Stars and Stripes Dr Centennial Bunker Hill Ln Lafayette Street of express buses will also operate to and ss Old Ironsides Dr e • Use the EventTIK mobile app to cc n A ria ® st Download VTA’s de from Levi’s Stadium events. These special purchase a VTA Day Pass Pe 55 Marie P DeBartolo Wy e express buses* will operate from: EventTIK app now 251 riv Drop-off Great America n D Pre Game a s Old Drop-off sm es Station a cc • Purchase an 8-Hour Excursion pass at Pick-up Pre Game T A and get ready for Ironsides ian • Fremont BART • Eastridge Transit Center Post Game Pick-up str Station de light rail stations (valid only on light Post Game Pe • Almaden & Camden • Vallco Shopping Center the action! ® • Gilroy Transit Center rail) or buy a day pass once you A Transit Guide to LEVI’S STADIUM Pedestrian Access board a VTA bus. Transfer to Park & Ride: You can drive to Caltrain at Downtown Mountain View 57 60 252 one of VTA’s free Park & Ride lots For more details please visit Station Pick-up Post Game and take bus or light rail to the stadium. clippercard.com or vta.org/EventTIK. Drop-off Pre Game vta.org/LevisStadium Levi’s Stadium * VTA Express fares apply.

Above: Stadium service brochure, 3.5” x 6.5” folded. Left: Fans boarding a VTA Express Bus before the game. Below: Ads for taking VTA to soccer events at Levi’s Stadium.