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Poppodia En -Festivals in Cijfers 2016 Vnpf-Leden inhoudsopgave spreiding en zalen 2 activiteiten & bezoek 3 werk 4 inkomsten & uitgaven 5 popfestivals 6 ledenlijst 7 wat doet de vnpf? 8 poppodia en -festivals in cijfers 2016 vnpf-leden Into The Great Wide Open Simplon augustus 2017 Vera Eurosonic Noorderslag Befrijdingsfestival Fryslân Welcome to The village De Oosterpoort Bevrijdingsfestival Groningen Neushoorn AANTAL ACTIEVE LEDEN LEDEN VNPF-LEDEN AUGUSTUS IN 2016 2017 (CIJFERS) Bolwerk Iduna GROOT PODIUM (1000 OF MEER) 18 16 MIDDELGROOT PODIUM (400-999) 27 25 KLEIN PODIUM (MINDER DAN 400) 12 12 Bevrijdingsfestival Drenthe TOTAAL POPPODIA 57 53 FESTIVAL (2000 OF MEER) 46 44 TOTAAL LEDEN 103 97 Manifesto Indian Summer Hedon Victorie P3 Underground Encore Bevrijdingsfestival Overijssel De Flux Festival Lowlands Tolhuistuin Bevrijdingspop Haarlem Sugarfactory Bevrijdingsfestival Amsterdam Pitch De Meester Patronaat 22 Fest Melkweg Bevrijdingsfestival Paradiso Flevoland Estrado Burgerweeshuis Atak Metropool Duycker P60 De Vorstin Royal Park Fluor Gigant Gebr. De Nobel Tuckerville EKKO Divercity Catch Bevrijdingsfestival Den Haag De Peppel TivoliVredenburg Night at the Park Boerderij De Helling Bevrijdingsfestival Parkpop Paard Utrecht Bevrijdingsfestival Transition Wageningen Luxor Live So What! Festival Bevrijdingsfestival Zuid-Holland Rotterdam Motel Mozaïque Unlimited Oranjepop Kroepoekfabriek Capsloc Bevrijdingsfestival WORM Down The Rabbit Hole Nijmegen Rotown Bibelot Baroeg Valkhof Festival Doornroosje North Sea Jazz Groene Engel Merleyn Back at SEA Concert at SEA Willem Twee De Pul WOO HAH! Bevrijdingsfestival Brabant Mezz 013 Gebouw-T Latin Weekender ’t Beest Best Kept Secret Effenaar Zomerparkfeest So What’s Next We Are Electric Grenswerk Bevrijdingsfestival Zeeland Bevrijdingsfestival Limburg Bospop ECI Cultuurfabriek Volt Nieuwe Nor Pinkpop Muziekgieterij 2 activiteiten & bezoek besloten verhuur POPCONCERTEN CLUBAVONDEN niet-muziek activiteiten 4,2% BE ZOEK EN 5 8,5% 35% 18% 7,4% ACT IVI TE IT muziekactiviteiten E 12,3% N op locatie 27,6% 38,6% 46,3% concerten in eigen zalen 65% 82% 6,9% 19,6% 28,8% clubavonden in eigen zalen BUITENLANDSE ARTIESTEN NEDERLANDSE ARTIESTEN • De VNPF poppodia organiseerden in 2016 samen 17.559 activiteiten, • In totaal werden 24.094 muziekoptredens gegeven. Het aandeel Neder- die door 4,8 miljoen mensen werden bezocht. landse artiesten bedroeg bij concerten gemiddeld 65% en bij clubavon- den gemiddeld 82%. Grote podia en ook kleinere podia in grote steden • Van alle activiteiten vond 93% in het eigen gebouw plaats, wat 88% programmeren relatief meer buitenlandse acts. van al het publiek trok. De overige concerten en clubavonden werden geprogrammeerd op andere locaties in de stad en regio. • Van alle bezoeken werd ruim 3,6 miljoen keer entree betaald (81,3%). De overige bezoeken waren aan gratis toegankelijke activiteiten (8,4%) • Van alle activiteiten waren 65% muziekactiviteiten, met name live concer- of als gast van artiest of podium (10,3%). ten (39%) en clubavonden (20%) in eigen zalen. Alle muziekactiviteiten samen trokken ruim 87% van alle bezoeken. • Van alle muziekactiviteiten was 19% uitverkocht. Dit aandeel verschilde weinig tussen kleine (19%), middelgrote (17%) en grote podia (20%). • Het hoge aandeel niet-muziekactiviteiten (28%) werd met name ver- oorzaakt door enkele podia die veel films vertoonden. Deze activiteiten trokken relatief minder publiek, namelijk 8,5% van het totale bezoek. GRATIS BEZOEKEN BEZOEKEN GRATIS Naast filmvoorstellingen ging het onder andere om theater, dichtkunst, ACTIVITEITEN TOEGANKELIJKE comedy, debatten en talkshows. MET ENTREEPRIJS 10,3% ACTIVITEITEN 8,4% • Driekwart van de poppodia gebruikte de accommodatie ook voor besloten verhuur. In totaal werden de zalen 1.291 keer aan externen verhuurd (7% van alle activiteiten). Het betrof activiteiten die niet voor publiek toegankelijk waren, zoals onderwijs, repetities, recepties en besloten feesten. Besloten verhuur zorgde voor 4% van het totale bezoek. BETAALDE BEZOEKEN 81,3% 3 werk • Verdeling voltijdbanen (FTE) 58,6% 18,2% 9,2% 8,7% 4,4% 0,9% 70- -70- -70- -70 PERSONEN 60- -60- -60- -60 50- -50- -50- -50 FTE 40- -40- -40- -40 30- -30- -30- -30 21,3% 50,1% 7,5% 6,8% 12,4% 1,9% PERCENTAGE 20- -20- -20- -20 VRIJWILLIG LOONDIENST PAYROLL / UITZENDKRACHT ZZP STAGIAIR DIVERS 10- -10- -10- -10 • I n 2016 waren 7.348 mensen werkzaam bij de VNPF poppodia. Dit betrof de staf (o.a. directie, programma, marketing, 0- -0- -0- -0 pre-productie) en de medewerkers op de werkvloer (o.a. horeca, KLEIN MIDDEN GROOT publieksdiensten en techniek). Dit is exclusief zo’n 50.000 optredende LOONDIENST INGELEEND +ZZP VRIJWILLIG STAGIAIR DIVERS artiesten en bijbeho-rende crew. • Vrijwilligers waren voor de meeste poppodia van wezenlijk belang • De staf van de poppodia was vrijwel altijd betaald, maar kleine en mid- voor de bedrijfsvoering. In 2016 vormden zij 59% van alle delgrote podia zetten veel vrijwilligers in, vooral tijdens openingsuren: medewerkers en namen samen 21% van alle gewerkte uren voor hun voor horeca, productie en techniek. Grotere podia werkten ook vaak rekening. tijdens de activiteiten met betaalde krachten. • Daarnaast was 18% van alle medewerkers in loondienst bij de • Van alle gewerkte uren bij de poppodia werd de helft ingezet voor horeca poppodia. Zij voerden precies de helft van alle werkzaamheden in de (28%) en productie/techniek (21%). Daarnaast werd er tijd geïnvesteerd poppodia uit. Ruim de helft van deze werknemers viel onder de CAO in directietaken (3%), programmering (7%) en marketing (10%). De Nederlandse Poppodia en -Festivals. overige arbeidsuren (32%) werden verschillend ingezet voor o.a. kassa, • De podia maakten ook gebruik van ingeleende medewerkers (payroll garderobe, beveiliging, administratie en schoonmaak. en uitzendkrachten) en zzp’ers. Deze groep vertegenwoordigde samen 18%van alle medewerkers en verzorgden 1 4% van al het werk. • Verdeling voltijdbanen (FTE) naar functie • Een belangrijke bijdrage werd ook geleverd door stagiair(e)s. Zij verte-genwoordigden slechts 4% van de totale medewerkers, maar DIRECTIE 3,4% verzetten 12% van al het werk. PROGRAMMERING 6,8% • Man/vrouw verhouding medewerkers MARKETING 9,8% PRODUCTIE/ DIRECTIE PROGRAMMA MARKETING HORECA TECHNIEK PRODUCTIE/TECHNIEK 20,5% HORECA 27,9% 25% 24% 42% 32% 28% OVERIG 31,6% VROUW 75% 76% 58% 68% 72% MAN 4 inkomsten uitgaven DIVERS 8,9% DIVERS 6,7% BESLOTEN VERHUUR 2,3% KAPITAALSLASTEN 3,0% MARKETING 2,8% SPONSORING 1,8% 5 INKOOP HORECA 7,2% KASSA 34,5% PROGRAMMA 32,5% HORECA 24,9% HUISVESTING 15,0% SUBSIDIE 27,5% PERSONEEL 32,5% • De VNPF poppodia realiseerden in 2016 een gezamenlijke omzet van • De totale uitgaven van de VNPF poppodia bedroegen € 138,1 miljoen in €139,8 miljoen. 2016. Van alle poppodia was 98% een non-profit instelling, zonder win- stoogmerk. Gemiddeld boekten de podia een positief resultaat van 1,2%. • De poppodia genereerden bijna 60% publieksinkomsten door kaartver- Toch had 27% van de podia een negatief resultaat. koop (35%) en horeca (25%). Met besloten verhuur (2%), sponsoring (2%) en overige inkomsten (9%) komt dit op een totaal van 72,5% aan • De poppodia gaven hun geld met name uit aan programma (33%), eigen inkomsten. personeelslasten (33%) en huisvestingkosten (15%). Overige uitgaven waren inkoop horeca (7%), marketingkosten exclusief personeel (3%), • Hoe groter het podium hoe groter het aandeel inkomsten uit kaartverkoop. kapitaalslasten (3%) en diverse kosten (7%), zoals schoonmaak en Dit komt doordat grotere zalen meer bekende artiesten programmeren administratie. en meer publiek trekken. Kleinere podia programmeren meer regionale en lokale artiesten met een lagere entreeprijs. • Gemiddeld werd 94% van de opbrengst uit kaartverkoop uitgegeven aan directe programmakosten zoals gages, auteursrechten, hotels en catering • Om alle activiteiten mogelijk te maken droegen overheden en fondsen bij voor artiesten. Bij kleine podia werd slechts 60% van de programmakos- door middel van subsidies (27,5% van de totale inkomsten). Van deze ten terugverdiend met kaartverkoop. Bij middelgrote podia is dit 81%. subsidies was 97% afkomstig van de gemeenten, voornamelijk bedoeld Om het programma mogelijk te maken zijn daarom extra inkomsten voor de huisvesting en exploitatie. Grote podia ontvangen vaak grotere noodzakelijk uit horeca en investeringen van overheden (subsidie) en bedragen subsidie, maar hoe kleiner het podium hoe groter het aandeel het bedrijfsleven (sponsoring). subsidie is op de totale inkomsten. • In welke mate dekte de kaartverkoop de directe Gemiddeld gaf het publiek € 15,98 per betalend bezoek uit aan entree- • programmakosten in 2016? geld. De gemiddelde horecaomzet per bezoek bedroeg € 9,51. 0% 20% 40% 60% 80% 100% 120% KLEINE PODIA 60% 19% 24% 20% 37% KLEINE PODIA (0-399) MIDDELGROTE 81% MIDDELGROTE 24% 32% 9% 35% PODIA PODIA (400-999) 117% GROTE PODIA GROTE PODIA 38% 23% 14% 25% (1000+) 107% ALLE PODIA KASSA HORECA OVERIG SUBSIDIE 0% 20% 40% 60% 80% 100% 120% KAARTVERKOOP DIRECTE PROGRAMMAKOSTEN (100%) 5 popfestivals • Inkomsten festivals met entreeprijs PRIVATE BIJDRAGEN, PUBLIEKE BIJDRAGEN, SPONSORING 4% SUBSIDIE 3% 23% BETAALDE BEZOEKEN OVERIGE BESTEDINGEN BEZOEKERS 25% RECETTES 44% 77% GRATIS BEZOEKEN HORECA 24% • Inkomsten gratis toegankelijke festivals • In 2016 vonden 44 popfestivals plaats, van de 46 festivals die in augus- PUBLIEKE BIJDRAGEN, tus 2017 VNPF-lid waren. Dit is exclusief festivals die door poppodia in SUBSIDIE 6% RECETTES 0% eigen gebouw of op locatie werden georganiseerd. Het betreft zelfstandige
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