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Changing the Game with Linux Linux Gets Down to Real Business

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Changing the Game with Linux Linux Gets Down to Real Business Ben Marx Linux Business Development, IBM Iberia San Sebastián, December 2002 What is Linux? The OS at a glance UNIX-like operating system developed by Linus Torvalds Version 2.4 available Developed / tested by the Open Source community Highly disciplined / structured High quality Secure Stable Packaged and shipped by distributors Red Hat SCO SuSE Turbolinux Other regional distributors (ESware, Red Flag, Conectiva, Mandrake, etc...) 2 Linux Distributors Combine their Power UnitedLinux = Open Industry Consortium Concept: Binary-compatible Linux distribution, branded "UnitedLinux" Initial Members: SuSE, SCO, Turbolinux, Conectiva Open to others Business Model: Distributors add software and services Distributors maintain brand names with "UnitedLinux Inside" UnitedLinux promotes the brand, issue memberships, certifications, manages requirements SuSE acts as UnitedLinux systems integrator Implementation: Supported by all IBM eServer platforms, key middleware Worldwide language support, standards based (e.g. LSB 1.1, LI18NUX) 3 Linux Momentum Linux Linux will definitely have the fastest CAGR growth in 2002, at almost 50% over 35% 2001 Gartner Group, December 2001 Linux will have a "breakout year" in 2002. Now it seems clear that Linux has become a viable alternative for enterprise use. IDC, January 2002 Exploring Linux - especially on the server side - should be part of an organization's IT investment portfolio. ...viewed as an insurance policy to hedge against future Microsoft incursions into your wallet. 2003 Linux META Group, August 2001 surpasses Unix in server shipments 4 Linux Value Cost Effective Reliability Performance Open Standards 0% 20% 40% 60% 80% 100% Source: IBM Market Research 2001 "It's going to be almost 30 times cheaper to run and maintain" (than Sun systems) Josh Levine CTO, e*Trade 5 2001 Linux Function Review Strongest UNIX Linux Distributors Weakest UNIX Below Average Above Good Very Average Average Good by D.H. Brown Associates 6 How Customers are Deploying Linux Workload Consolidation Linux Clusters Distributed Enterprise Application Solutions Infrastructure Solutions 7 Consolidate Workloads Consolidation across your Organization Workload Consolidation helps: Reduce cost Server farms Logical partitions Use resources more efficiently Improve performance Speed deployment Dramatically improve TCO Advantages: Single purpose Internet-related servers zSeries, xSeries, pSeries Multiple workloads consolidated on and iSeries IBM eServer zSeries, xSeries, pSeries and iSeries New Sendmail benchmark - Linux on zSeries: 400,000 users at 13% CPU; Projecting 2M mailboxes running POP protocol 8 Banco Mercantil Linux zSeries Consolidation of Web Infrastructure Challenge Offer corporate, commercial and personal financial products NT Servers costly and unmanageable Need reliability and systems management allowing for workload growth Solution and Benefits Phase 1 - Replaced 30 NT file, Internet domain, and firewall servers with zSeries running Linux Phase 2 - Move applications from Unix to zSeries/Linux/DB2 Reduced administrative support Higher availability Improved price/performance Reduced HW and systems management costs "Linux on the S/390 allows us to consolidate in a very cost effective way" Isaac Arismendi Banco Mercantil 9 Korean Air Workload Consolidation Challenge Consolidate core-business applications (Flight Schedule Inquiry System and Daily Revenue Accounting) running on a variety of different servers Reduce operation costs, improve performance and efficiency Solution Internet and Intranet-based Inquiry System running on Linux in 4 partitions of IBM z900 server using IBM Software and Services Daily Accounting System using Java/WebSphere Application Server. Asset Management System running DB2 for Linux, DB2 Connect and IMS Connect 10 Large European Bank Multichannel Banking Strategy Challenge: Growing competion New MultiChannel/ CRM applications Reduce development time and portability cost Reduce cost Solution: Linux for zSeries with zVM WebSphere and DB2 Linux-based thin clients Benefits Significant HW and SW savings Reduced complexity Simpler portability Standards-based development using JAVA and J2EE Horizontal and vertical scalability 11 Workload Consolidation Success 12 Scale to Handle Complex Workloads Affordable Linux Cluster Solutions IBM Linux Clusters: Linux Cluster Improve performance & speed Network/networked apps Improve uptime/availability Systems, networks or applications Streamline management Advantages: Pre-built/ tested/integrated configurations Choice of architecture IA 32, IA 64, or PowerPC Scalability & availability Parallel environments New eServer Cluster 1350 Compelling price/performance 13 Dupont Photomask Linux Clusters Challenge Minimize photomask development by increasing computational speed 99.9 percent availability Solution Linux cluster of 10 xSeries servers RedHat V7.1 Value 3X the processing power of existing NT servers Reduced run time from days to less than 24 hours Reduced photomask development/testing cycle 14 Royal Dutch Shell Linux Clusters Challenge Insight into subsurface, increasing hit rate in the quest for new oil fields. Reduce the risk of drilling dry holes More accurate tera-scale seismic processing with outstanding price/performance Grow processing power by an order of magnitude Cost pressures Solution and Benefits 1024 IBM xSeries servers for +Tflop capability IBM Global Services to design, build, and implement Improved modeling accuracy -- critical in deciding where to invest in oil/gas exploration "With this Linux cluster, we find a cost-effective solution to apply the algorithms we've already developed in-house to run them faster than was possible before." Jack Buur Principal Research Physicist Shell Exploration and Production B.V. 15 Dresdner Kleinwort Wasserstein Linux Clusters Challenge Reduce time to assess portfolio risk Increase efficiency in the pricing and relations of the whole bank interest rate position Solution Linux cluster solution with 80 Netfinity nodes Own distribution framework with Linux in-house Value From 11 hours to calculate the whole position to 15 minutes Cost efficient for SW licenses and HW requirements Competitive advantage 16 Linux Cluster Success 17 Distributed Applications in Many Locations Distribute Function in your Enterprise Distributed Linux Servers: Extend applications to serve more customers or employees. Extend customer service, availability and functionality Advantages: Lower cost and small footprint servers No OS license fees Easily replicated High reliability and stability Centrally managed 18 China Post Distributed Linux Challenge Cut cost and increase efficiency across 1,200 branch locations and 2,000 total locations Transform manual record keeping and data collecting to an electronic system Set up an e-Post branch office Solution IBM xSeries 200s running Turbolinux Value Increased revenue Reduced cost Improved customer service and customer satisfaction 19 Sherwin-Williams Innovative Point of Sale Solution Challenge Major manufacturer with over 2,600 outlets Needed to upgrade point of sale system plus provide e- mail, intranet and internet capabilities Solution Custom IGS Services for Point of Sale NetVista for in-store processing Benefits New functionality provided for the stores for POS, e-mail and Web Web browser and StarOffice as new capabilities Reduced administrative support Higher availability Redundant servers and diskless POS PCs Improved price/performance 20 Distributed Linux Success 21 Application Solutions Affordable Integrated Linux Solutions Linux Application Solutions Enabling e-business initiatives Industry vertical applications Aimed at Business Partners Advantages: Bundled HW / middleware / ISV application Low cost ISV/VAR Application IBM Turnkey servers IBM Server Middleware Reduced implementation time Tivoli Software Linux Distribution xSeries iSeries pSeries zSeries 22 Alcatel SAP on zSeries running Linux Challenge Consolidate systems, improve reliability and systems management Solution mySAP.com on 64-bit Linux for eServer zSeries DB2 Universal Database Value Twice as fast as Unix batch processing Higher availability Better system management Improved TCO "The Linux installation on zSeries was simple and quick. ...we were very pleased with the performance results." Burghart Pohler Manager, Alcatel 23 Infrastructure Solutions Optimized Servers and Software for Specific Tasks Infrastructure Servers Infrastructure Software File/Print Infrastructure Solutions Data Bases Directory Data Processing Application dev. Network Management Content Messaging Software Caching Application Development Security Advantages: Advantages: Scalability Easy to set-up Reliability Easy to expand Cost Effectiveness Low cost Turnkey 24 weather.com High-volume Web Site Challenge Reduce cost; replace Sun/Oracle servers Handle dramatically fluctuating Internet traffic Solution eServer iSeries and xSeries (50) running SuSE Linux WebSphere Application Server on Linux Value Simple, low-cost commodity hardware Deploy best-of-breed WebSphere solution Protected investment over strategic timeframe 25 Is it Real? The Myths of Linux Linux doesn't scale Linux isn't ready for the Enterprise Linux lacks business applications Linux isn't secure Linux skills are scarce 26 Is it Real? The Myths of Linux Linux doesn't scale Linux isn't ready for the Enterprise Linux lacks business applications Linux isn't secure Linux skills are scarce 27 Fact: Linux Performs Database - world record
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