NOAH GREENBERG and the NEW YORK PRO Musica
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University Microfilms International aoON.Zeeb Road Ann Arbor, Ml 48106 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 1325391 Gaskiil, Sarah Jane THE ARTIST AS MANAGER: NOAH GREENBERG AND THE NEW YORK PRO MUSiCA The American University M.A. 1984 University Microfilms Intern stionei300 N. Zeeb Road, Ann Arbor, Ml 48106 Copyright 1984 by Gaskiil, Sarah Jane All Rights Reserved Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. THE ARTIST AS MANAGER: NOAH GREENBERG AND THE NEW YORK PRO MUSICA by Sarah Jane Gaskiil Submitted to the Faculty of the College of Arts and Sciences of The American University in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Arts Management Signatures of Committee: Chair: B- Mgy-'oo j / - Qk ciA is . fei Dean of the Colleg^/y Daté/ 1984 The American University Washington, D.C. 20016 ^ ^ il-HE AH S H I C i J UNIVEKSITY LIBRARY Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. @ Copyright by Sarah Jane Gaskiil 1984 All rights reserved Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. For my parents, whose constant support enabled me to find my way this far. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. THE ARTIST AS MANAGER: NOAH GREENBERG AND THE NEW YORK PRO MUSICA by Sarah Jane Gaskiil ABSTRACT Founded by Noah Greenberg in 1952, the New York Pro Musica was uniquely responsible for the revival of early music performance in the United States. Several themes emerge from a study of the New York Pro Musica. America's first professional early music ensemble had a clear sense of its mission, an emphasis on artistic development, and the desire to provide its artists full-time employment. As artist and manager, Noah Greenberg took ultimate responsibility for the organiza tion. Based on archival research and interviews with principal associates of the organization, this paper traces these themes chronologically, beginning with the early years (1952-57) and progressing through a middle period of growth (1957-62) toward the final period of expansion (1962-66). In 1966, Noah Greenberg died. The New York Pro Musica continued operations until 1974 but could not survive its founder. XI Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ACKNOWLEDGMENTS First and foremost, it was the complete cooperation of Toni Greenberg that made this paper possible at all. I owe her thanks for providing access to the archival materials and for permitting the reprint of some of them here; for spending generous amounts of time answering my questions and allowing the reproduction of parts of those interviews here; for reading the entire draft; and for encouraging this project from the start. All sources in the New York Pro Musica Archives now housed at the New York Public Library are quoted by permission of Toni Greenberg. Thanks go to George Schuetze for providing the original inspira tion of the topic in the spring of 1981; to Jo Ellen Grzyb for graciously providing access to the archival materials during the period they were housed in her Manhattan studio; and to Steven Ledbetter and Lynn Trowbridge for their encouragement and sound advice early on. Special appreciation is due Richard F. French for suggesting the format of a chronological history, for contributing other valuable advice and information, and for reading the complete draft. Lastly, without the sage criticism and guidance of Massimo Ossi, this paper would never have found its way from draft to final copy. I'm grateful for his insistence that the highest standards of scholar ship be maintained from start to finish. Ill Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CONTENTS ABSTRACT . 1 1 ACKNOWLEDGMENTS LU CHAPTER I. INTRODUCTION ............................... 1 CHAPTER II. THE EARLY YEARS: i952-57 7 1953-54 (12)— 1954-55 (16) — 1955-56 (19)— 1956-57 (21)— Summary: The Early Years (26) CHAPTER III. ORDERLY GROOTH, PART 1: 1957-62 29 Rockefeller Foundation Grants (29)— 1957-58 (34)— 1958-59 (39) — 1959-60 (44)— 1960-61 (52)— 1961-62 (58)— Summary : 1957-62 (62) CHAPTER IV. ORDERLY GROOTH, PART 2: 1962-66 65 Ford Foundation Grant (65)— 1962-63 (72)— 1963-64 (76)— 1964-65 (84)— 1965-66 (89)— Summary: 1962-66 (91) CHAPTER V. EPILOGUE: 1966-74............................ 93 APPENDIX A. CHRONOLOGICAL DISCOGRAPHY .................. 104 APPENDIX B. PUBLICATIONS ................................ 109 APPENDIX C. ATTACHMENT TO THE ROCKEFELLER FOUNDATION . 115 APPENDIX D. TRIBUTE TO NOAH GREENBERG BY DENIS STEVENS 117 REFERENCES .............................................. 120 IV Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER I INTRODUCTION In the early 1950s, American audiences occasionally had the opportunity to hear concerts of early music performed by student groups at universities or by visiting European ensembles. There existed, however, no professional American ensemble devoted solely to the study and performance of music written between 1200 and 1700. Until a few decades ago, people who spoke of "early music" usually meant a body of composition featuring intensive counter point and strange harmonies, offering limited resources for emotional expression, and appealing only to an audience of specialists and scholars. One respected it, of course; one paid a certain homage to the distant names of Josquin and Lassus, Palestrina and Monteverdi; but it was student stuff, with no practical application. Much of the music had to be reconstructed before it could be performed, and performing it required special training. The scholars who did the reconstructions and undertook to lead the performances often had no particular talent as executant musicians, and the singers who worked under their direction were almost invariably eager amateurs or conscientious undergraduates, whose vocalism was breathy and insecure and commonly off pitch. Whatever the beauties of the music, such performances could have little appeal, even for a sophisticated audience. And the absence of a considerable ticket-buying audience kept professional singers from trying their hand at the music. A vicious circle of classic dimension was in operation to restrict the enjoyment of medieval and Renaissance music to a cult of devotees.1 One major factor led to a change in the early music scene in the Martin Mayer, "Musical Echoes of the Renaissance," The Reporter, September 5, 1957 (38-40), p. 38. I am indebted to this article for much of the background information and early history of Pro Musica. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 2 United States: the growth of the phonograph record, which both opened up a world-wide market for early music and released performers from dependence on local audiences.^ A pioneer who took advantage of the expansion of the recording industry was Noah Greenberg, who led the revival of early music in the United States with his organization, the New York Pro Musica, which he founded in 1952. Pro Musica consisted of a core