The Bloom of Time Adrienne Moore Styles for Weddings Story Begins on Page 4
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A Quarterly Publication of The Los Angeles Flower Market of the American Florists Exchange, Ltd. | July/Summer 2014 • Volume 23 - Number 3 The Bloom of Time Adrienne Moore Styles For Weddings Story begins on page 4 Adrienne Moore in The Bloom of Time studio. Katie Pritchard Photography By Design: Summer’s Bold Colors and Patterns Turn Up the Heat See Page 12 Welcome Summer with Fresh Beautiful Blooms at the Original Los Angeles Flower Market 754 Wall Street, Los Angeles, CA 90014 / Visit us at www.OriginalLAFlowerMarket.com D Enlarged to show market vendors Hours: Trade/Wholesale: Mon-Wed: 2 to 8 am; Tues: 5 to 6 am; Thurs: 5 am to noon; Fri: 2am to 3 pm; Sat: 5 am to 3 pm. Public: ($2 admission weekdays; $1 on Saturday) Mon-Wed: 8 am to noon; Tues: 6 to 11 am; Thurs: 6am to noon; Fri: 8am to 3 pm; Sat: 6am to 3 pm. For holiday and special hours, see www.LAFlowerDistrict.com. The Merchants of the Los Angeles Flower Market of the American Florists Exchange, Ltd . Los Angeles Flower Market 1. JX Grand Tree Inc . 213. 833 .0002 23, Mellano & Company . 213. 622 .0796 Street map above 33, 34. Full Service 3. Imported Flowers from Paradise, Inc . 626. 548 .2295 24. Valle Wholesale . 213. 688 .8810 A. Lee’s Orchids . 213. 627 .8880 4. Dan Stamis Wholesale . 213. 622 .6770 Full Service B. Floral Delivery Co-op . 213. 623 .6974 Greens 26. Gonzalez & Sons 213 387 .1357 5. Blossom Valley . 213. 891 .9320 Wholesale Flowers . 213. 627-7678 C. Paul Ecke Poinsettias . 213. 622 .8667 Roses Miscellaneous Cut Flowers December Only 6. G .M . Floral . 213 489 .7050 27. C&K Wholesale . 213. 327 .0313 D. See detail (above right) Full Service 28. Ted’s Evergreens . 213. 624 .9510 E. CasaBlanca . 213. 488 .3321 7. Dayro’s Wholesale . 213. 623 .5177 29B. Greens Full Service Roses & Cut Flowers F. Mellano & Company . 213. 622 .0796 7A. Flower Salad . 213. 624 .1974 29A. Vases by Robert . 818. 434 .1512 Full Service Miscellaneous Cut Flowers, Greens - 30 Ceramics G. Mellano & Company 7B. Dayro’s Wholesale . 213. 623 .5177 31. Balloons Away . 213. 683 .8819 Wholesale Florist . 213. 622 .0796 Roses & Cut Flowers 32A. Gilbert Wholesale . 213. 689 .9564 Full Service 8. Designer Direct 32B. A Ruiz Wholesale . 213. 622 .3695 I. BNB Floral Supply . 213. 623 .0063 Showcase Inc . 213. 488 .9795 Exotic Cut Flowers Floral Supplies Floral Supplies J. Shibata Floral Company . 213. 995 .1299 10. Tommy’s Flower Land . 213. 622 .1205 36. - Tropical U .S .A . 213. 614 .1915 Floral Supplies Roses 38. Exotic Cut Flowers K. Floral Supply Syndicate . 213. 624 .3982 11. Eliseo’s . 213. 627 .4898 39. World Coffee Kiosk / Floral Supplies Miscellaneous Cut Flowers Coffee Bean Cafe . 213. 614 .6885 L. Moskatel’s, Inc . 213. 689 .4650 12A-. Kimura Plus . 213. 488 .1620 40. S .O .S . 213. 896 .0322 Floral Supplies 13A 42. Miscellaneous Cut Flowers M. Stamis Wholesale . 213. 622 .6770 12B-. Camila’s Wholesale . 323 317 .1211 Floral Supplies 13B 43. Growers Direct . 213 688 .8855 Cut Flowers N. Floral Prop Rental . 213. 622 .1700 14. Choice Flowers . 213. 489 .8377 Floral Supplies Miscellaneous & Exotic Flowers 44. Paradise Gardens . 213. 488 .5144 Full Service O. Chris Flowers Full Service . 213. 488 .1797 15- Julia’s Wholesale . 213. 891 .1514 17 Roses & Cut Flowers Jay’s Plants . 213. 612 .0353 45. Orchid Oasis . 213. 627 .3805 P. LA Flower District 18. Zavala Wholesale Flowers . 213 488 .0085 Orchids Association (Badge) . 213. 627 .3696 20. Cal Pom Pons . 213. 623 .6651 50. Sanchez, Martin . 213. 629 .4154 Q. Décor Center . 213. 629 .6949 Supermarket Florals, Rose Petals & Roses Fruit, Candy & Stuffed Animals 2 Where Good Ideas Are Always In Bloom Contents This newsmagazine is published quarterly (January 1, April 1, July 1, Octo- Los Angeles Flower Market Map 2 ber 1) by The Los Angeles Flower Market of The American Florists’ Exchange, Ltd. Location: 754 Wall Street, Los Angeles, CA 90014 • Internet: www.bloomin- news.com. Subscription and advertising details at BloominNews.com. Cover Story: Publisher The Bloom of Time — Original Los Angeles Flower Market Adrienne Moore styles for weddings of the American Florists’ Exchange (and all of life’s special occasions!) www.originalLAflowermarket.com 4 754 Wall Street, Los Angeles, CA 90014 Mon.-Fri., 6 am to 2 pm Market Information: 213 622-1966 People and Places 6 Market Manager/Mellano: 213 622-0796 Board of Directors American Florists’ Exchange, Ltd., Los Angeles Flower Market Potpourri 8 Christine Duke, Lizbeth A. Ecke, Jim Mellano, Jon Prechtl, John Williams, Christopher Calkins Happenings/Calendar Original Los Angeles Flower Market Hours & Info 10 Maps, Tenants, Hours, the Season's Flowers and More can be found at www.originalLAflowermarket.com By Design: Editorial and Advertising Peggi Ridgway, Wordpix Editorial Solutions Summer’s Bold Colors and 5146 East 23rd Street, Tulsa, OK 74114 Patterns Turn Up the Heat 12 Phone: 800 200-1101 Email: [email protected] • www.bloominnews.com Art Director Roundabout 14 Michael Wheary, Calypso Concepts LAFD Association Member Badge Program Frank Reyes MORE THAN 90 YEARS’ of SERVICE 766 Wall Street, Los Angeles, CA 90014 www.LAFlowerDistrict.com • Mon.-Sat., 6 am to 2 pm • (213) 627-3696 Subscribe It’s YOUR Those working in the California floral and horticultural industries may join our mailing list at no cost. Subscribe at BloominNews.com to the print and/or email editions. Get the digital version at http:// Flower Market! bit.ly/laflower or text FLOWER to 42828. Disclaimer Neither the Bloomin’ News nor the Original Los Angeles Flower Market recommends or endorses any products or advertisements displayed in this publication but presents them as a service to our readers. Advertise in Bloomin’ News Visit Bloominnews.com or contact our editor for advertising rates, dimensions and details. Advertise in color. We’ll design your first ad for free! The Original Index to Advertisers BottomLine Brokers, Sean Edelstein . Page 9 Los Angeles Flower Market Calif Flora / CSFA . Page 16 www.OriginalLAFlowerMarket.com Floral Supply Syndicate . Page 7, 9 Mayesh Wholesale Florist . Page 6 A Wonderland of Quality, Freshness, Variety, Mellano & Company......................... Page 11 Selection and Great Pricing Original Los Angeles Flower Market . Page 3 Original Los Angeles Flower Market History Book . Page 6 754 Wall Street, Los Angeles Teleflora ................................... Page 15 LAFlowerDistrict.com Wordpix/My Floral Notecards . Page 8 THE BLOOMIN’ NEWS 3 SUMMER 2014 THE BLOOM OF Hand-selecting blooms:TIME Double tulips, antique gold roses, narcissus, amaranthus. Katie Pritchard Photography Adrienne Moore Styles For Weddings (and all of life’s special occasions!) By Peggi Ridgway “Inviting and artful” is the expression Adrienne of oohs, aahs, and happy wedding parties. Moore uses to describe the environment she creates Moore is self-taught in the floral design indus- to enhance each client’s unique story. When a bride- try and considers the Los Angeles Flower Market her to-be says she wants a Moroccan wedding theme, hands-on floral design college. “The challenge for me bird cages with vines and flowers, or retro Palm was always more ‘botanical’ than design,” she says. “I Springs visuals, Moore’s imagination goes into high had to learn the products (flowers, fillers, greens) and gear. Building upon a strong art and design college how to handle them and work with them.” education, her sharp eye for color and composition She credits the many mentors she has met becomes a valuable tool that typically results in a lot along the way. Wholesalers like Mellano & Com- 4 pany and Mayesh Wholesale selection, and quality of gor- Florist were there to help geous, fresh flowers. her transition from artist to For Adrienne Moore, the THE floral designer. Weekly (or “fun part” of shopping in more frequent) visits to the downtown Los Angeles, even BLOOM two major wholesale markets though she’s done her home- in the Los Angeles Flower work, is doing a “lap through District have provided her the markets and making com- Hydrangea, roses, lilac, lavender, vi- with a priceless opportunity burnum in The Bloom Of Time Studio. parisons. What’s fresh? What’s to study the flowers and to Katie Pritchard Photography unique? What’s new? Results be mentored by knowledge- are best when I have an open able people like Mellano cus- mind. I like to experiment and tomer sales representative and be creative.” designer, Amy Ha. And that’s a good place to Moroccan- Amy Ha has personally vis- Inspired start in making her wedding vignette by ited Moore’s design studio and The Bloom and special event designs espe- the two meet whenever Moore Of Time, with cially “inviting and artful.” peonies, has special event and wedding message Follow The Bloom of Time on roses, sea requirements. Ha, with a flo- coral. social media and visit the website ral design and retail floral shop Zoom Theory Photography at Thebloomoftime.com. Adrienne Moore background in Beverly Hills, OF designing a bouquet. Katie Pritchard tries to “understand customers’ Photography needs visually, including the cus- TIME tomer’s design style.” Because of her strong client relation skills and design expertise, Moore trusts Ha to help her make the right buying decisions. Moore values the working relationships with her suppliers, and the benefits of shopping at the Market. “When I’m going to the Original Los Angeles Flower Market, I know in my head ex- actly what I need,” Moore says, mentioning that she also pre- orders many of her flowers from Moroccan Bridal Bouquet by The Bloom Market wholesalers. Moore says Of Time – chrysanthemums, peonies, garden roses, delphinium. the Los Angeles Flower Market Zoom Theory Photography is unique in its abundant variety, 5 PEOPLE & PLACES Bloomin’ News Welcomes Kit Wertz Readers of The Bloomin’ News are delighted with the introduction in our Spring issue of Kit Wertz’s floral design page.