2014–2015 Annual Report
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2014-2015 Annual Report Girls Adults 19,288 6,172 of girls reported that they worked together to get things done in 89% their troops. of girls served through outreach said that Girl Scouts helped them 87% feel like leaders. “I learned that I am important.” Girl Scouts Heart of Michigan Annual Report 2014-2015 1 Who We Are The Girl Scout Leadership Experience 4 Community Outreach 6 Girl Scout Troops 7 Financial Literacy 8 Outdoor Adventures 10 Board of Trustees 12 Financial Report 13 Our Donors 14 At Girl Scouts Heart of Michigan, we are dedicated to delivering meaningful, high-quality programming for all girls in every community we serve. Each year, girls at every Girl Scout Grade Level Girls Adults are asked to complete verbal and written surveys administered by our evaluation department and field staff. Every survey is designed to empower girls and give them a voice in Girl Scouting. It also 19,288 6,172 allows us to measure the success of our program delivery and engages our entire staff team in continuous improvement. These 25,460 Served evaluation tools provide us with the data and feedback needed to create a tangible and clear picture of how Girl Scouting is positively impacting girls in the Heart of Michigan. 311 Events 59 or 18% of program offerings welcome families to join in on the fun. Approximately 61% of respondents in the Heart of Michigan agreed or strongly agreed that in Girl Scouts they get more of a say than in other groups of which they’d been a part. Help Desk When asked if they had utilized skills learned in Girl Scouts in other areas of their lives, more than 85% of Outreach Girl Scouts Heart of Michigan’s Program respondents either agreed or strongly agreed that amazing Help Desk handled this was the case. 5,767 tickets, 95% “extremely satisfied” customers as Girl Scouts Heart of Michigan experience 60% retention, a reported on our customer 1% increase from last year. service survey, and 100% of tickets received a reply within 24 hours. Percent of membership by region Jackson Lansing Saginaw Kalamazoo Ypsilanti/Ann Arbor 10% 19% 19% 19% 33% 2 Girl Scouts Heart of Michigan 19.9% Percent of girl membership by grade level Cadettes 28.0% Grade 6-8 Brownies 28.6% Grade 2-3 5.0% Juniors Seniors Grade 4-5 10.2% Grade 9-10 Daisies Grade K-1 4.0% Ambassadors Grade 11-12 Percent of program events by subject matter STEM Science, Technology, Arts 20% Engineering and Math 19% Winter/ 311 events Culture and Spring Break History 6% Day Camps 6% 21% were available to Girl Scout families Sports 5% Outdoor 9% Life Skills 21% Leadership 14% Girl Scouts Heart of Michigan Annual Report 2014-2015 3 The Girl Scout Leadership Experience “One of the most useful things I learned in Girl Scouts is how to stand up for myself and others.” The mission of Girl Scouts is to build girls of courage, confidence, “I learned to respect and character who make the world a better place. Girl Scouts is the premier leadership organization for girls and an expert on myself.” their growth and development. We have identified three keys to leadership: girls Discover themselves and their values; Connect “I learned that you with others; and Take Action to make the world a better place. At Girl Scouts Heart of Michigan, everything centers on the girl— should speak for what activities being girl-led, which gives girls the opportunity to learn is right and that others by doing in a cooperative learning environment. To accomplish and family come first.” this, our programming focuses on 15 goals (outcomes) that help girls gain specific knowledge, skills, attitudes, behaviors and values. These outcomes work in tandem with the three keys to leadership “I learned that you and combined, they make up the Girl Scout Leadership Experience can always make new curriculum. friends and you can The Girl Scout program is delivered through troop activities, camping, council-wide events, travel and product programs that never have too many.” link experiences, discussions and ideas for girls to explore together. As girls progress through the levels from Daisy to Ambassador, they acquire new and higher levels of knowledge and skills that progress to more challenging opportunities. These opportunities provide a deeper understanding of what it means to be a leader who makes a difference in the world. Girls in the Heart of Michigan who stay in Girl Scouting into their high school years report higher achievement than those who have not. However, regression analysis indicates that even short-term exposure to Girl Scouts can predict increased competencies that prepare girls for leadership, and ultimately future success. 4 Girl Scouts Heart of Michigan develop can develop promote strong sense resolve positive cooperation of self conflicts values and team building Discover Connect gain advance practical diversity in develop life skills multicultural critical feel world thinking seek connected to challenges communities, in the world develop locally & healthy globally relationships Leadership resourceful Girl Led problem solvers identify Experiential community Learning needs TakeTake ActionAction Cooperative feel educate and Learning empowered to inspire others make a to act difference advocate for “I like how everybody puts themselves their heads together and and others helps each other solve problems in our community.” Girl Scouts Heart of Michigan Annual Report 2014-2015 5 Community Outreach “The most fun thing we did was get to know each other because it’s nice to be friends.” “We learned new things I never knew.” While participating in Girl Scouts is one of the least expensive extracurricular activities when compared to sports, dance, gymnastics and the like, we recognize that not every family can In 2014 and 2015, we served afford to have their daughter(s) participate. That’s why we offer 2,027 girls in outreach membership, uniform, and program event assistance to more than programs throughout the 3,176 girls each year with a total annual investment of $119,547.96. Heart of Michigan. Generous donors, grants and other contributions help cover the Calhoun County 160 cost of providing this assistance, and without it, many girls would Ingham County 385 not have the opportunity to participate. Jackson County 213 A majority of girls participating in Heart of Kalamazoo County 289 Michigan Outreach Programs said that being in Saginaw County 777 Girl Scouts helped them feel like a leader 90%). Washtenaw County 203 In addition, we know that girls who are at-risk, in crisis or living in We provided $55,107 poverty or homelessness do not always benefit from the traditional to 2,345 girls for Girl Scout troop model due to economic, social or transportation membership dues. barriers. In response to their circumstances, we offer alternative outreach to girls based on their interests and needs. These lessons, We provided $51,033 for activities and mentoring focus on creating healthy relationships, 398 girls to attend events promoting conflict resolution strategies, and building self-esteem or camp. and life skills to prevent risky or unhealthy behavior, violence, and poor decision-making now and later in girls’ lives. What was the most fun? play food everything trips other songs/singing learning games not sure reading Girl Scouts doing/activities togetherness/friendship helping others making things party 6 Girl Scouts Heart of Michigan Girl Scout Troops “My favorite thing about Girl Scouts is that I can make a difference in the world, and that I get to do it with my friends.” Girl Scout troops continue to be one of the most popular 1,650 Troops participation options among our Girl Scouts. Making friends, having fun together and helping others, all hallmarks of the troop experience, rank high when girls are asked what they love most about Girl Scouts. 87.4% of girls in classic troops report working together to get things done in their troops. Working together to get things done was found to significantly predict higher levels of leadership outcomes/skills. Girls in classic troops like to, and want to, do new things, go places, be with friends, help others and be involved in the world around them, and are able to do all of these things in Girl Scouts. “I like that we get to help out in our community and we raise money to do cool things like going to camp.” “I liked when we made nice notes, because I bet it made others feel good.” “I like how I can get together with my friends and do really fun things I couldn’t do without Girl Scouts.” = 33 troops Girl Scouts Heart of Michigan Annual Report 2014-2015 7 Financial Literacy The world’s recent economic challenges have made one thing clear: The 5 Skills Financial literacy skills matter. However, there’s been a gap when it comes to teaching young people the skills they need. Experts say Goal Setting that young people need to start learning about money as early as Decision Making Kindergarten, and in Girl Scouts, girls do. Money Management We offer all girls from kindergarteners to high school seniors the opportunity to build their business savvy and hone their financial People Skills literacy skills. They do this through the Girl Scout Cookie and Girl Scout Treats & Reads Product Programs where each girl learns five Business Ethics important skills. Why do these 5 Skills matter? 13,943 girls participated in the Girl Scout Cookie Because when a girl has learned Program in 2014/2015. these skills, she’ll be poised for career success. 5,055 girls participated in the Treats & Reads Program in 2014/2015.