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Revista Del Sector De Reuniones, Incentivos, Convenciones Y Eventos De Empresa

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Revista Del Sector De Reuniones, Incentivos, Convenciones Y Eventos De Empresa PUNT MICE Revista del sector de reuniones, incentivos, convenciones y eventos de empresa Nº 24 MARZO / ABRIL 2018 6,5 € - 9 $ PUNTO MICE 1 LA VOZ DEL SECTOR DESTINOS PURO INCENTIVO DÍA A DÍA Hoteles: ¿más que Tokio, el gigante Mánchester: la WhatsApp no sólo cama y desayuno? amable y exótico y capital industrial de llegó para cambiar Voces de grandes Bogotá, la capital Inglaterra emana las comunicaciones, grupos explican su que espera mucho dinamismo y alegría también la atención valor añadido de la paz de vivir al cliente Un lugar donde en cada reunión, se tiene un legado de historia y belleza al simplemente observar por la ventana. EDITORIAL SE ACABARON LOS VIAJES unque les sorprenda el título de este editorial, es una organizar experiencias. La tecnología está detrás de una re- realidad que hemos dejado de viajar. Tanto quien se volución en la que, aunque parezca sorprendente, lo humano A desplaza por puro placer como quien lo hace por mo- cobra más importancia que nunca. tivos profesionales ya no quiere recorrer una distancia, dor- mir en una cama, disfrutar de un buen desayuno y llevar a Y es que quienes están ofreciendo tecnología aplicada al ser- cabo un programa en un destino. Es decir, lo que ha venido vicio que brindan a cada viajero, como es el caso de los hote- siendo tradicionalmente el hecho de viajar. leros que dan su testimonio en esta edición, tienen claro que la personalización, adaptación a las necesidades, adecuación Lo que buscamos quienes nos consideramos viajeros, inde- a las exigencias... es decir, la escucha, es lo único que permite pendientemente de la razón por la que nos movamos, es diferenciarse de la competencia. conocer de primera mano un lugar, vivirlo de cerca, sentirlo como un local, saborearlo como lo hace En esta edición les invitamos a descubrir tres desti- un habitante... por eso hemos pasado de viajar a nos que cuentan con todo lo necesario para ofre- experimentar. cer experiencias únicas: Tokio desde su vorágine perfecta; Bogotá desde la frescura de quien lla- El viaje -mejor dicho, la experiencia- comienza ma a la puerta del MICE ofreciendo paz y Mán- en el momento de la reserva, ya sea a través del chester, una ciudad que ha sabido renovarse agente de viajes, que hoy es un consultor es- y convertir en atractivo lo que para mu- pecializado en destinos; del meeting planner, chos era fealdad. que es un experto de la transmisión de mensajes a través de eventos empresa- Son tres razones para sentirnos muy riales; o del chatbot, que usando nues- optimistas: si se trata de ofrecer expe- tro smartphone nos conduce hasta una riencias únicas, es tal la cantidad de vivencia completa en la que compa- sentimientos positivos que podemos ñías de transporte, hoteles, agencias generar a través del MICE que no hay receptivas... han dejado de ofre- límite para crecer ¡no todas las in- cer asientos, camas y visitas para dustrias pueden decir lo mismo! Eva López Álvarez EDITORA EMPRESA EDITORA: GRUPO PUNTO MICE Sede Central: Calle Argumosa 9 4ºG 28012 Madrid SUSCRIPCIÓN +34 91 539 00 61 EDITORA: REDACTOR JEFE: Eva López Álvarez Vincent Richeux Bimestral: Delegación Argentina: [email protected] [email protected] 6.50 euros / 9 dólares (IVA incluido) Mitre (54) 4535 Suscripción anual (6 números): DIRECCIÓN COMERCIAL: HAN COLABORADO 36 euros / 50 dólares San Martín - Buenos Aires Sofía Calvo EN ESTE NÚMERO: [email protected] +54 11 5275 9934 [email protected] Cristina Cunchillos Delegación México: DIRECCIÓN DE ARTE Y DISEÑO: Alejandro Martínez Notte IMPRESO EN ESPAÑA Gráficas Covadonga Cerro El Vigilante 149 Coloratura Diseño Gráfico Rocío López Col. Romero de Terreros. PRODUCCIÓN: José Carlos Suárez PUNTO MICE no comparte necesariamente las opiniones de Del. Coyoacán CP 04310 sus colaboradores o entrevistados. PUNTO MICE es una marca +55 5658 3777 DESARROLLO WEB Y internacional registrada. Queda prohibida la reproducción total o CORRECCIÓN: Claudia Cabrero parcial de textos, fotografías y/o ilustraciones de PUNTO MICE REDES SOCIALES: sin la autorización expresa del grupo editor. Los contenidos Grupo Deboss de esta publicación son propiedad de PUNTO MICE y están ADMINISTRACIÓN: protegidos por las normas nacionales e internacionales de la www.puntomice.com Eugenio Salazar @PUNTOMICE propiedad industrial e intelectual. [email protected] [email protected] /PUNTOMICE DEPÓSITO LEGAL M-12379-2014 Somos medio asociado a Foto de portada: Tokio SUMARIO Nº 24 EDICIÓN MARZO / ABRIL 2018 6 ACTUALIDAD Novedades del sector y entrevistas a proveedores de referencia LA VOZ DEL SECTOR: 18 HOTELES ¿MÁS QUE UNA CAMA Y UN DESAYUNO? Directivos de grandes grupos hoteleros nos explican cuál es su valor añadido frente a otras opciones de alojamiento 24 DESTINO: TOKIO La capital japonesa es un gigante amable que funciona como un reloj suizo: puro exotismo y rigor profesional en un destino único 36 APPS Herramientas que facilitan la vida del organizador y el viajero DESTINO: BOGOTÁ 38 La capital colombiana se lanza a la conquista del universo MICE tras la firma de unos acuerdos de los que se espera mucho más que paz PURO INCENTIVO: 46 MÁNCHESTER La capital industrial de Inglaterra ofrece el dinamismo y energía sin límites que están detrás de una reconversión digna de admiración ANÁLISIS: CRUCEROS 54 Las navieras, tanto fluviales como marítimas, confirman que las convenciones a bordo son un formato que interesa cada día más DÍA A DÍA 60 WhatsApp llegó hace menos de una década para revolucionar las comunicaciones entre particulares y hoy lo hace con la atención al cliente 64 MOTIVACIÓN Propuestas de diferentes agencias con un objetivo común 68 CON ESTILO Lápices inteligentes para disfrutar del placer de escribir a mano Tokio TRANSPORTE CHINA ESTÁ MÁS CERCA IBERIA SE CONSOLIDA DE ESPAÑA Y MÉXICO COMO LA MÁS PUNTUAL ainan Airlines ofrecerá vuelos directos a China desde lightGlobal, consultora especializada en información de HMéxico y España por primera vez. Este mes de marzo la F vuelos, servicios y aplicaciones relacionadas con la indus- aerolínea china comienza a operar entre Ciudad de México y tria de los viajes, confirma que Iberia fue en 2017 y por segun- Pekín, además de entre Madrid y la ciudad de Shen- do año consecutivo la aerolínea internacio- zhen, próxima a Hong Kong. nal de red más puntual del mundo con el 88,97% de sus vuelos en hora. Los nuevos vuelos entre las capitales mexicana y china tienen tres fre- Su filial Iberia Express ha sido cuencias semanales y se operan reconocida como la más en un Boeing 787 Dreamliner. Con puntual entre las compañías esta ruta se mejora la conectivi- de bajo coste por cuarto año dad entre México y Asia, que ya consecutivo, con una pun- incluye vuelos a Tokio, Seúl, Sha- tualidad media del 91,77%. nghái y Guangzhou, en China. Iberia, junto con su filial Iberia Desde la capital española, Hainan Express y su franquiciada Iberia vuela los lunes y viernes, también Regional Air Nostrum, ofrece 600 con un Boeing 787 Dreamliner. En vuelos al día a medio centenar de Shenzhen los pasajeros pueden conectar países de Europa, América, África, Oriente con la red doméstica. Medio y Asia, con una flota de 135 aviones. AIR EUROPA AMPLÍA SU EVELOP! VOLARÁ A RED EN AMÉRICA ISLAS MALDIVAS a compañía ya ofrece conexiones entre Madrid y 20 des- a compañía aérea de la red de agencias Ávoris (anterior- Ltinos en América, tras la inauguración el pasado mes de L mente Barceló Viajes) introducirá nuevas rutas a islas Mal- enero de sus vuelos entre Madrid y Quito. La nueva ruta divas y Costa Rica y espera incrementar su número de pasa- triangular hace escala en Guayaquil en el trayecto de regreso jeros en torno a un 7% este año. desde la capital ecuatoriana. A partir de abril Evelop! operará vuelos directos entre Lisboa Air Europa espera transportar más de 90.000 pasajeros du- y San José de Costa Rica en un Airbus 330-300 con capacidad rante el primer año en esta nueva ruta, operada con un Air- para 388 pasajeros y con una frecuencia bus 330. Ofrece tres frecuencias semanales los lunes, miér- semanal. Asimismo, tiene previs- coles y viernes, que aumentarán a cinco a partir del to operar una nueva ruta entre próximo mes de junio. Los vuelos despegan Madrid y Maldivas cuando se de Madrid a las 01h35 y aterrizan en Qui- estabilice la situación política. to a las 07h20, partiendo de la capital ecuatoriana dos horas después con Incorporación a IATA destino a Guayaquil, donde toman El grupo turístico anunció tierra a las 10h10 antes de regre- la incorporación de su com- sar a España. pañía aérea a la Asociación Internacional de Transporte El vuelo inaugural a Quito se pro- Aéreo (IATA) con el fin de mejo- dujo un año después de comen- rar las relaciones comerciales con zar a operar la ruta a Guayaquil y las agencias de viajes e incrementar refuerza la apuesta de la aerolínea la cooperación con otras aerolíneas. En la por Ecuador como un destino en cre- ruta Madrid- Cancún Evelop! ya opera en código comparti- ciente demanda y con gran interés para do con Iberia y también vuela, de momento sin acuerdos, a los organizadores de incentivos. Cuba, Isla Mauricio, Jamaica y República Dominicana. TRANSPORTE RENFE LANZA EL TREN LOW COST VA es la nueva marca de trenes de alta velocidad presenta- Los viajeros podrán comunicarse entre sí mediante una app y Eda por Renfe, el operador ferroviario español que ofrece- a través de grupos de Whatsapp: de este modo podrán, por rá con ella precios un 25% más baratos que los habi- ejemplo, acordar compartir transporte al llegar a tuales a bordo del AVE (Alta Velocidad Española).
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