Amateur Swimming Association, Harold Fern House Derby Square, Loughborough LE11 5AL
Telephone 01509 618700 www.britishswimming.org
Designed and produced by www.labanbrowndesign.co.uk AMATEUR SWIMMING ASSOCIATION Annual Report and Accounts
2004
CONTENTS
CONTENTS
2 President’s Report 4 Corporate Review 6 Child Protection and Racial Equity 7 Commercial and Communications 8 Membership Services and ISTC 10 Facilities 12 Education 14 Awards 16 Swimming Development and Partnerships 18 Swimming World Class Start and Potential 20 Technical Swimming Committee 22 Disability Swimming 24 Diving 28 Water Polo 30 Masters 32 Synchronised Swimming 34 Open Water 36 Alfred Turner & Harold Fern Awards 38 ASA Junior Achiever - Stephanie Proud 39 Amateur Swimming Association: Report and Financial Statements 48 Sponsors and Acknowledgements
AIMS AND OBJECTIVES
The Amateur Swimming Association is the governing body of swimming in England. It comprises five Districts through which we affiliate 1,570 clubs, who in turn have 45,000 registered swimmers, and more than 190,000 members.
SWIMMING’S MISSION Swimming is a sport for life To ensure everyone has an opportunity to learn to swim To ensure everyone can achieve his or her personal goals To ensure everyone has the opportunity to enjoy swimming as part of a healthy lifestyle LEON TAYLOR (left) and PETE WATERFIELD won To ensure that we achieve gold medal success Britain’s first Olympic diving medal for 44 years in the platform synchro
1 PRESIDENT’ S REPORT
FOUNDATIONS LAID FOR FUTURE SUCCESS
I began my year on an extremely sad large number of enthusiastic volunteers MIKE GLOVER note. Jeff Cook, my predecessor as ASA who are, without doubt, the lifeblood President President and a tireless worker for our of our sport. I can only admire their sport, died suddenly soon after leaving dedication and enthusiasm, giving office. Jeff will be greatly missed by freely of their time and seeking no everyone in the sport both at national reward other than the satisfaction and international level. However, the of a job well done. legacy of his work will provide a lasting tribute to his memory. I have visited every district and seen something of every discipline in our I am now two-thirds of the way sport. I have some very happy memories through my term of office and am of age group diving at Southampton, looking forward to an extremely busy inter-district synchro at Knottingley, time ahead with many events still to open water at Holme Pierrepont, attend. swimming, diving and masters at Ponds Forge and Manchester, and When I accepted the honour of water polo at Grantham and Walsall President of the Amateur Swimming to name but a few. Association, it was with some trepidation when I thought of the many duties it I thoroughly enjoyed the excellent would entail, especially coming, as I Olympic Trials and could only marvel do, from the cloistered environment at the sheer dedication of our fine of water polo. I recognised that I did Paralympic swimmers who competed not have a deep and comprehensive with distinction at the Paralympic knowledge of the other disciplines Games and came home with a and so anticipated having to follow fantastic number of medals. an extremely steep learning curve. I was extremely fortunate to be My fears were, however, completely able to attend the Olympic Games unfounded as I have been exceptionally in Athens. This was a tremendous well received everywhere I have been. experience and one that I will treasure I have had the opportunity to meet a for many years to come. Although we
2 PRESIDENT’ S REPORT
would have liked to have won more Our sport is thriving, it is in good hands, aquatic medals, we knew it was never well-taught, coached and administered. going to be easy to turn the results I am sure that by pulling together we around in such a short time. I am sure will be able to rise to the challenges that the foundations have been well ahead to ensure a positive and successful and truly laid for future success and future for our sport. I would like to thank all our athletes and staff who represented their country with pride and ability during this event.
I am looking forward to the next few months with further visits to Ponds Forge for the Inter Counties and Masters swimming, Harrogate for North Eastern Counties Bagcats and to Atherton SC annual club gala just to mention a few. I am sure I will meet some old friends and hopefully have a chance to make some new ones.
3 CORPORATE
REFLECTING ON SUCCESS IN ATHENS
This report in Olympic and Paralympic Committee and the Regionalisation year must reflect on the success we Project Board. This report will again have achieved for English athletes at enable the sport to seize the initiative both the Olympics and Paralympics. and restructure its membership to We saw our fortunes change in the meet the challenges of the future – swimming pool, perhaps not to the in particular, to build on the work degree that some of us had hoped. of engaging with the increasingly However, perhaps this itself was a important private sector and private reality check. The Olympic Games is swim schools, which will become the ultimate achievement in our sport increasingly important as we move and to see an English swimmer achieve forward. medal success, an English swimmer who has also worked for the Association, Alongside the membership review must bring a tinge of pride to us all. has been the review of the work of the Institute of Swimming Teachers We also saw our divers achieve and Coaches. It was inevitable that medal success after many years this too would prove to be thought- of under-performing and, despite provoking, and as we move forward our reservations, we saw English with the concept of the Institute of Swimming, the opportunities which Paralympic swimmers rising to the a rejuvenated Institute has for the challenge of the ever-increasing sport are extremely exciting. standards in the Paralympic arena and achieving success. Without doubt, modernisation is at the heart of all our work, as is While strictly matters for British the recognition that we all have Swimming, it is with some pride to modernise to take on board the S1 swimmer DANIELLE WATTS that the ASA must reflect that it challenges. Modernisation itself, won four Paralympic medals has provided the pathway for despite having to swim however, has to be underpinned these athletes to achieve success. against S2s by clear strategic planning and our work on the Whole Sport Plan and It has been a busy year, a year of change. the development of an ASA Strategic Change is something that is almost Plan with its roots firmly in our inevitable now in sport as we are agreed Vision will provide a really challenged more and more by our strong framework for delivery against funding partners to deliver clear clear objectives as we move forward, outcomes against their ever-increasing not only for the ASA, but also for investment in our sport. Swimming our Regions, Counties and Clubs. however has not been slow to take on the challenge of change and as We were sad to lose the services the Regionalisation implementation during the year of Diana Bishop, moves forward with the establishment who has done so much for the sport of some regional professionalisation as our Director of Development. projects and the development of the However the opportunity has been regional structure, we look forward taken to review the role of the to the formal launch of the new Director of Development and to regions next year. establish a new post, the Director of English Programmes, to link together The regionalisation debate has been all the work of the ASA. Anne underpinned by an in-depth review Adams-King has taken up this post of our own membership structure and and is already beginning to influence Council will have to consider the very the direction of English sport as the challenging report that has been put policy emerges from our strategic forward supported by both the ASA planning initiative.
4 CORPORATE
In some ways however the greatest Charter, a commitment to more An exciting year, a year of change, challenge that we have faced this year money in future years to assist schools’ a year of achievement and one that is to engage in the Health Agenda. swimming to be delivered, particularly will be followed with more success The reason it is our greatest challenge in inner city and country areas. It has as English swimming strives for success is that it is uncharted territory. It is taken a long time and hard work to and the ASA continues to establish emerging as a new work programme convince the Department for Education itself as a significant governing body for swimming. What is the role of the and Skills that the ASA is an effective of sport engaging in all aspects of ASA, how can we influence policy in partner in delivering schools’ swimming. swimming and at all levels. this area? Inevitably the ASA has a We will however continue to develop role and it is important that we play this relationship. There is no question a part. How much money will be that there is more optimism about available? What will it mean to our schools’ swimming but there is not clubs? There are many questions to complacency. answer but the ASA Committee is committed to continuing to work In concluding this report, we in this area with new partners and should not forget the tremendous to establish a clear role, not for the contribution made to our sport by delivery of the Health Agenda but volunteers without whom the sport in the strategic planning and policy would not achieve what it does. initiatives at the highest level. A clear volunteer strategy has been established, a commitment to working A few years ago Schools’ Swimming in a new way with volunteers in was seen as an area of concern, schools’ partnership with the professional staff. swimming was in decline. However, Recognising roles and responsibilities, without doubt this year has seen a providing better training for volunteers, sea-change in schools’ swimming. recognition of volunteers and capacity The launch of the Charter for Schools’ building within the volunteer structure. Swimming, the roll-out of regional seminars to develop the Schools’
STEPHEN PARRY celebrates after winning his Olympic semi-final to qualify fastest for the 200m butterfly final
5 CHILD PROTECTION AND RACIAL EQUITY
PROGRESS IN EQUALITY AND DIVERSITY
After achieving the CRE/Sport undertaken to evolve a policy England standard for Racial Equality for the protection of Vulnerable at Preliminary level, the ASA submitted Adults involved in our sport. its portfolio for Intermediate level in early 2004 and work is continuing Significant challenges are faced in the to complete this assessment by the diversity of cases that are encountered end of 2004. This will pave the way although increased use is now made for the Association to move towards of the Swim Line Volunteer Group implementation of the new Equality who working in conjunction with the standards, which will encompass Independent Child Protection Officer all equality issues and provide a will, in appropriate cases, endeavour framework to build on our to provide practical support and existing work. assistance to club welfare officers in dealing with particular situations. To Since 2003 consultants from Ottaway further assist club welfare officers the Strategic Management Ltd have carried ASA has embarked upon a programme out 10 Equality and diversity training of welfare officer training targeted sessions with staff and volunteers in initially at County Welfare Officers the ASA both in its Headquarters to assist them in providing further Team, regional staff, Committee guidance and support to member members, and through two regional clubs. Responsibility for individual case management will continue to committees. A further set of sessions be addressed centrally under the are planned for 2004-05. supervision of the Independent Child Protection Officer and Head Development staff have met with of Legal Affairs. EFDS regional officers to discuss integrated plans for swimming for With the development of the people with disabilities. Integra database incorporating Equality and diversity training is carried out for staff, committee Child Protection, Autumn 2004 also CHILD WELFARE IN SWIMMING members and volunteers saw the commencement of the rolling The launch of “Wave Power”, the programme of CRB Enhanced Disclosure new ASA Child Welfare in Swimming checks upon all existing ASA members Procedures document, is imminent. who have previously submitted ASA The ASA working in conjunction with self-declaration documents. NSPCC and the Child Protection in Sport Unit has taken the opportunity to further refine its policy together with producing updated operational procedures and supporting documentation.
The ASA has been successful in achieving the first two National Standards for Child Protection in Sport, set by the CPSU the body responsible for monitoring the performance in this area of English sporting governing bodies.
The ASA has continued to demonstrate its commitment to addressing matters of Child Welfare in swimming as a paramount objective and work with British Swimming is now being
6 COMMERCIAL AND COMMUNICATIONS
INCREASED FOCUS
CORPORATE IDENTITY events including the Olympic Games Kellogg’s are also encouraging children During the last year we have in Athens. Amanda, meanwhile, has to get active, participate and earn their created and implemented a cohesive provided the media relations support stripes and awards through placing and consistent corporate identity and for disability swimming and attended banners in pools, including information house style for the ASA. The purpose the Paralympics. on swimming on their website and, of introducing the guidelines is to ensure to come in late 2004, the ASA and consistency in the look, feel and way SWIMMING MAGAZINE AND Awards Scheme will be features on in which the ASA is presented to all AQUA ZONE the side panels of 5.9 million Frosties our various stakeholders. By better Under the editorship of Peter Hassall, boxes. Southern Water’s Learn to managing the use of our logos and Swimming magazine continues to Swim Scheme sponsorship, is now in brands we will protect their value maintain its high standards, reporting its 12th year. Across Kent, East and and ability to generate new revenue, on all levels and disciplines of the sport West Sussex, Hampshire and the Isle present ourselves in a more professional from grass roots through to international of Wight, Southern Water is providing and united way across all departments competition. The financially sound support to 74 leisure centres and their and programmes. footing developed in the previous year swimming teachers. Since the start has been solidly maintained. Likewise of the scheme some 400,000 children WEBSITE the redesigned Aqua Zone is still well have benefited. The website continues to be received by our under 17 registered an important focal point for the swimmers. After winning our Olympic INCREASED FOCUS AND exchange of news and information Trials website competition, young RESOURCES across our sport. Under the leadership Natasha Perriam spent a VIP day in From the start of the 2004/5 financial of Communications Officer, Amanda Sheffield and became our first guest year, the Communications Department Smith the website has been re-launched reporter, an opportunity we hope to will change its name to Media and with a new design and quicker, easier give to more budding young reporters Marketing to better reflect the work navigation. The new home page layout in the future. undertaken by the team. Dave Richards allows more information to be displayed and Amanda Smith will continue to at any one time from headline news, SPONSORSHIP deal with media enquires and build features and quick-link boxes to items The Cheestrings sponsorship of stronger relationships to support such as event results. The flexibility the Age Group Championships has increased coverage of our elite national and ease of use of the new content grown from strength to strength in its teams whilst also proactively building management system means each second year. During 2004 20 Counties awareness and support around issues discipline and department can now participated as well as all five Districts. such as facilities, schools swimming and update their own areas as and when Media interest was increased through the health agenda. Roanne Peace joins they want. The site is always under Cheestrings’ PR campaign. Over 220 the team as Marketing Officer and will review to ascertain improvements pieces of regional press coverage were support the Commercial Director Katie and work is currently under way to generated reaching some 17.6 million Brazier on marketing activity including provide a search facility. people. There were also six regional sponsor services, managing the corporate TV news reports reaching a further identify, liaising with departments and MEDIA RELATIONS 2.2 million viewers. Radio interviews programmes to co-ordinate the design Through the hard work of Dave reached 5 million listeners, all adding and production of marketing materials Richards, Senior Press Officer, supported to awareness of our sport and the and literature (both in print and by Amanda Smith, this year has seen a achievements of our young electronic formats), developing and significant improvement and increase swimmers. enhancing the range of membership in the reporting of both domestic and benefits and managing the Swimfit international competition results across We worked closely with the Kellogg’s programme. all disciplines. With a proactive approach team to help them take a more active of regular website news updates and approach to their sponsorship of the press release distribution, more national Awards scheme. The results have seen and regional media have now allocated for the first time Kellogg’s Frosties TV journalists to cover our sport. Dave’s advertising feature swimming with Tony primary focus has been to deal with the Tiger taking part in a learn to swim media relations for the senior swimming lesson and encouraging adults to teach team, which has meant a very busy their children to learn to swim with the year travelling with the team to various ASA Kellogg’s Frosties Awards Scheme.
7 MEMBERSHIP SERVICES AND ISTC
CONTINUING TO EVOLVE
The Membership Services and Resources department. Many general enquiries the escalating cost of insurance as the section continues to evolve to meet the are now dealt with by resources available Brokers are keen to ensure that we changing needs of the sport and now on the website and many new enquiries know who all our members are and, comprises the following departments, are now of a highly technical nature in the event of a claim, we can easily companies and responsibilities: and require specialist advice. It became certify membership. It also helps us clear that the former method of having to provide accurate data on the number Customer Services one department accepting and of volunteers involved in the sport and the number of participants of different Premises Management including answering all queries was no longer Health and Safety appropriate for the needs of the sport. ages and such like. Much of this data is However, it was also apparent that required by our major funding partners, National Events customers did not want to have to seek Sport England, as they require the data Systems out the relevant person in a department to prove to the Government that they are achieving their overall targets; this Human Resources to answer their query. In response to this we have set up a Customer Services unlocks the funding which the sport International Travel – Staff, Officials, call centre where all queries by e-mail enjoys. Swimming is considered to be Water Polo, Diving, Synchronised and phone are directed. The staff one of the leaders in this field. The Swimming and Open Water members at the centre are trained management of the database is the Rankings on general matters and have access core role of the Systems department Reception and Switchboard to both the website and to printed which is now led by a Systems Manager. resources. Complex queries are passed The ASA is grateful for the co-operation ISTC to the relevant ‘expert’ in the relevant of all club membership administrators Project Management – for example: department who in turn responds to in providing this information for the Modernisation, Business Planning, the query direct. first time; not an easy task. The Systems Membership department is now working closely with Review Through the Government’s Modernisation a group of volunteers to streamline the Fund the Association purchased a new collection of the data further to try During the year a review of the method database system which went live in to minimise the workload for club of providing customer services was January 2004. The database now includes volunteers. undertaken and it became apparent membership data on all categories that advances in technology and the of member instead of just registered The Modernisation project as a whole growth of people using the internet swimmers and officials. The benefit is ongoing. The main focus during this has changed the nature and type of of collecting data on all members is year was the transfer of membership queries posed to the Customer Services several fold. It has helped to reduce data from the old system to the new, the transfer of the Child Protection database and the input of all new data. This has been achieved and work is now in progress to transfer additional LISA CHAPMAN won the 100m individual databases resulting in a single database medley at the British for the sport. short course championships Considerable work has been undertaken on reviewing the concept of membership for the future, both from a Regionalisation perspective and from a ‘changing needs’ perspective. Considerable consultation took place and substantive papers recommending changes in both membership and affiliation will be put before Council in February 2005.
The ranking system is one of the most popular aspects of the website and considerable enhancements were made to this system during the year.
8 MEMBERSHIP SERVICES AND ISTC
The ASA Inter-County competition at Ponds Forge
These changes include the facility for The National Events Department One of the major benefits ISTC the office staff to upload the changes has continued to work closely with members wish to retain from their on a weekly basis thereby ensuring Swimming’s army of volunteers to membership is that of advice on that the rankings are as up-to-date stage national events in each discipline. employment issues and therefore as possible. Other changes include the Tight financial control is maintained we retained the services of Dennis facility to rank using any given day and the accounts show that the events Freeman-Wright on a consultancy for age on day competitions as well have been delivered within budget basis to manage these issues and to as December 31. The majority of these and with enhanced event presentation also provide expertise on health and changes are due to the work of one in many areas. safety matters. of Swimming’s many volunteers, Chris Bostock and thanks are due to Chris During the year we have looked The management of the ISTC database closely at the relationship between for his invaluable work in this area. is now within the remit of the Systems the Institute of Swimming Teachers department and during 2005 will be and Coaches (ISTC) and the ASA and The sport has focused on the production transferred to the new database have undertaken a review of the of comprehensive business plans this system. activities of the ISTC to ensure that year which are now under consideration we continue to grow membership and by both UK Sport and Sport England. provide members with the support and These plans effectively form a bid for benefits they require. Two meetings funding for our activities for the next have been held with the Regional four years. The process has been Chairmen and Secretaries and their extremely helpful to the sport and has thoughts and recommendations for enabled us to outline exactly what we the future have been taken on board. want to achieve to meet the mission The majority of ISTC regions have statements set out in our Vision. The held CPD seminars during the year plans will be underpinned by one year and have now agreed to work closely operational plans which will form the with the Education section of the ASA work programme for committees to ensure that seminars are held to and staff. meet local needs.
9 FACILITIES
THE CONTINUING NEED FOR INVESTMENT
SWIMMING UNDER THREAT to spend on capital projects across OTHER 50M POOL SCHEMES Last year’s report began by referring to all sports. Grants of £1 to 2 million The situation with other 50m pool the parlous state of swimming facilities or more, which were commonplace schemes is as follows: and the need for an investment of an in the past, are highly unlikely and estimated £2bn on the refurbishment maximum grants in the order of SCHEMES HAVING OBTAINED of existing and the building of new £200k may well be the norm. ALL APPROVALS facilities over the next six to eight Crawley – replacement of Crawley Leisure Centre by a sports complex years just to maintain the status quo. LONDON containing a 50m by 8 lane pool There is good news in that London which includes some diving facilities It would have been good to say that overcame the first hurdle towards – completion spring 2006. the situation had begun to improve hosting the 2012 Olympics when it but with further closures under qualified as one of the Candidate Leeds – replacement of the Leeds consideration in all parts of the Cities and work has commenced in International Pool by a 50m by 10 country and plans for refurbishment the Lower Lea Valley on the clearance lane pool plus 10m diving at South Leeds Stadium – completion or replacement being fraught with of land for the site on which the Autumn 2006. financial difficulties or being of a Aquatic Complex will be built. The long term nature the prognosis is that intention is that the facility should Liverpool – replacement of Picton things are likely to worsen rather than rank with the best and to this end Road Baths by a 50m by 8 lane pool improve, certainly in the near future. some of the world’s top architectural – completion Autumn 2006. design teams are in competition to THE SPORTS LOTTERY Portsmouth – new 50m by 8 lane produce a conceptual iconic design The National Lottery is celebrating pool at the Mountbatten Centre – which, it is hoped, may help to sway its tenth anniversary and at its outset completion Summer 2007. the International Olympic Committee the sports section of the lottery was in the direction of London as the Sunderland – new 50m by 10 lane hailed as the saviour of the facility favoured city. pool and a regional diving centre at infrastructure of sport in this country the Stadium of Light –completion and it has to be said that swimming Summer 2007. There was further good news benefited considerably. This was for London and the South East with especially the case in the first five SCHEMES ON WHICH PROGRESS the decision that the Crystal Palace years with over 20 per cent of the IS CONTINUING sports facilities were to be kept open grant disbursed going to swimming Aston University, Birmingham – and for certain remedial works, pool projects and indeed the level approval by the University Council for the steering group to further the over the next three years was not including improvements to the access proposal for a 50m by 8 lane pool. greatly dissimilar. This largesse was for disabled people, to be undertaken. The future for the site and the facilities the catalyst for a burst of spending Basildon – proposal to develop a on pools and saw the number of is the subject of public consultation but sports park including a replacement 50m pools in England increase by Crystal Palace features strongly in the for the Gloucester Park Pool by a over 50 per cent. ASA strategy for a 50m pool in each 50m by 8 lane pool confirmed. quadrant of the area bounded by the Bristol – design work ongoing on M25 and the Association is pressing for However, a substantial contribution 50m pool at Hengrove Park as part a 50m pool to be part of whatever from the sports lottery towards the of the rationalisation of swimming happens as a result of the consultation, capital costs of refurbishment or facilities in the City. replacement of pools is likely to be and the need for diving facilities is a thing of the past. Disbursement of also being pursued. Cambridge University - plans grant from the Community Investment prepared for a 50m pool on the Fund is through the Regional Councils Lastly the scheme for a 50m pool in west side of the city. for Sport and if the forecasts are Hillingdon, which is also a part of Cheshire – plans for a sports complex correct each of the Councils will have the London strategy and has been in Middlewich which will include a no more than £2m per year in total dormant, is again being progressed. 50m by 8 lane pool.
10 FACILITIES