Journal of Ethnology and Folkloristics 12 (1): 21–48 DOI: 10.2478/jef-2018-0003 FROM ‘HERITAGE ADEPTS’ TO HISTORICAL RECONSTRUCTIONISTS: OBSERVATIONS ON CONTEMPORARY ESTONIAN MALE HERITAGE- BASED ARTISANRY MADIS RENNU Researcher and PhD candidate Estonian Native Crafts Department University of Tartu Viljandi Culture Academy Turu 7, 71020 Viljandi, Estonia e-mail:
[email protected] LIISA TOMASBERG-KOIDU MA in textile design Freelance artist, Kerslet Studio Kersleti village, Vormsi, 91307 Läänemaa, Estonia e-mail:
[email protected] ART LEETE Professor of Ethnology University of Tartu Ülikooli 18, 50090 Tartu, Estonia e-mail:
[email protected] ABSTRACT On the basis of ethnographic fieldwork, conducted between 2007 and 2013, the authors analyse the communities of male artisans that have had the most signif- icant impact on the development of contemporary Estonian handicraft. A wide range of artisans were surveyed in the course of this research, from professionals who earn a living from handicraft to amateurs, small enterprises and handicraft instructors. The authors concentrate on the motifs and background of different categories of handicraft agent. Details of handicraft practice such as mastering spe- cific items, local peculiarities and materials used will be also explored. The analy- sis is predominantly based on the artisans’ views on proper ways of making handi- craft items, their marketing strategies and the needs of developing their skills. The study* demonstrates that artisanal initiatives support the material reproduction of cultural locations through constant renewal of heritage ideology and practice. KEYWORDS: crafts • artisans • heritage • hobby • woodwork * We would like to thank all informants, workshop participants and supporters.