Greater Richmond Partnership Strategic Insights from Leading Site Selectors October 23, 2019 608.663.9218 | AdyAdvantage.com STRATEGY MATTERS 1 Provided to: Jennifer Wakefield Chief Operating Officer Greater Richmond Partnership 4079, 901 E Byrd St # 801, Richmond, VA 23219
[email protected] 608.663.9218 | AdyAdvantage.com STRATEGY MATTERS 2 Table of Contents Section 1: Introduction 4 Section 2: Site Selector Survey Results 6 Section 3: Key Findings and Implications 80 Appendix 83 608.663.9218 | AdyAdvantage.com STRATEGY MATTERS Section 1: Introduction STRATEGY MATTERS 4 Introduction BACKGROUND The Greater Richmond Partnership (GRP) is the lead economic development organization for the City of Richmond and the counties of Chesterfield, Hanover and Henrico in Virginia. The metropolitan statistical area is home to over 1.3 million people and has seen strong growth in population. Its access to talent and East Coast markets make it a competitive location for large employers, including 10 Fortune 1000 companies. With new leadership in place, the GRP organization is starting a process to update its economic development strategic plan. As input into that plan, GRP has asked Ady Advantage to provide them with qualitative site selector research. OBJECTIVE Greater Richmond Partnership sought Ady Advantage’s assistance in conducting quality research among key target site selectors to inform its economic development strategic plan. The goal of these interviews will be to discuss the awareness, perceptions and competitiveness of Virginia, as well