Isle of Wight Council Retail Study

May 2018

Volume 2 – Appendices

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Appendices

Appendix A NEMS Household Survey Results and Zone Plan Appendix B Stakeholder Engagement Summary Appendix C Experian Mosaic Brochure Appendix D Health Check Proformas Appendix E Statistical Retail Tables – Population and Expenditure Appendix F Statistical Retail Tables – Convenience Goods Capacity Appendix G Statistical Retail Tables – Comparison Goods Capacity Appendix H Recommended Shopping Frontage and Boundary Plans

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Appendix A NEMS Household Survey Results and Zone Plan

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Isle of Wight Household Survey for WYG

January 2018

Job Ref: 090118

This market research and the design of material used to obtain this survey information have been originated by and belong to NEMS market research, and may not be used or reproduced in whole or part without the company's written consent, or that of the Client. Table of Contents

Introduction: Research Background & Objectives 3 Research Methodology 3 Sampling 3 Weightings 5 Statistical Accuracy 7 Data Tables 8

Appendices: Data Tabulations - By Zone – Filtered Nulls (Weighted) 10-72 By Centre Mentioned at Q19 (Weighted) 74-89 Sample Questionnaire Map

NEMS market research 2 Isle of Wight Household Survey, January 2018 Introduction

1.1 Research Background & Objectives To conduct a survey amongst residents in the Isle of Wight area to assess shopping habits for main food and grocery, top-up food and non-food shopping.

1.2 Research Methodology A total of 1,000 telephone interviews were conducted between Friday 19th January 2018 and Friday 2nd February 2018. Interviews were conducted using NEMS in-house CATI (Computer Assisted Telephone Interviewing) Unit. Respondents were contacted during the day and in the evening. All respondents were the main shopper in the household, determined using a preliminary filter question.

1.3 Sampling

1.3.1 Survey Area The survey area was segmented into 5 zones, defined using postcode sectors. The zone details were:

Zone Postcode Sectors Number of Interviews

1 PO30 1, PO30 2, PO30 3, PO30 4, PO30 5, PO31 7, 366 PO31 8, PO32 6

2 PO33 1, PO33 2, PO33 3, PO33 4, PO33 5, PO35 5 254

3 PO36 0, PO36 8, PO36 9, PO37 6, PO37 7 180

4 PO38 1, PO38 2, PO38 3 100

8 PO39 0, PO40 9, PO41 0 100

Total 1,000

NEMS market research 3 Isle of Wight Household Survey, January 2018

1.3.2 Telephone Numbers All available telephone numbers are used to obtain the sample of interviews. This includes published telephone numbers (land-lines and some mobile numbers) but is supplemented with ex-directory numbers as the demographic profile of this sub-set is different to the demographics of the published numbers sample. Ex-directory numbers are randomly generated using the published numbers as a ‘seed’. Business numbers are de-duped and excluded. We don’t screen against the TPS (Telephone Preference Service) database, again because the demographic profile of TPS registered numbers is slightly different to the rest of the population. In addition, there is no legal requirement to screen against TPS registered numbers; market research is not classified as unsolicited sales and marketing.

1.3.3 Sample Profile It should be noted that as per the survey’s requirements, the profile of respondents is that of the main shopper / person responsible for most of the food shopping in the household. As such it will always differ from the demographic profile of all adults within the survey area. With any survey among the main shopper / person responsible for most of the food shopping in the household the profile is typically biased more towards females and older people. The age of the main shopper / person responsible for most of the food shopping in the household is becoming older due to the financial constraints on young people setting up home. A number of measures are put in place to ensure the sample is representative of the profile of the person responsible for most of the food / shopping in the household. First of all, interviewing is normally spread over a relatively long period of time, certainly longer than the theoretical minimum time it would take. This allows us time to call back people who weren't in when we made the first phone call. If we only interview people who are at home the first time we call, we over-represent people who stay at home the most; these people tend to be older / less economically active. We also control the age profile of respondents; this is a two-stage process. First of all, we look at the age profile of the survey area according to the latest Census figures. Using a by-product from additional data we collect from a weekly telephone survey of a representative sample of all adults across the country we know the age profile of the main-shopper in any given area. This information is from data based on in excess of 100,000 interviews and is regularly NEMS market research 4 Isle of Wight Household Survey, January 2018 updated and is therefore probably the most accurate and up to date information of its kind. Stratified random sampling helps ensure that the sample is as representative as possible. While the system dials the next random selected number for interviewers, all calls are made by interviewers; no automated call handling systems are used.

1.3.4 Time of Interviewing Approximately two-thirds of all calls are made outside normal working hours.

1.3.5 Monitoring of Calls At least 5% of telephone interviews are randomly and remotely monitored by Team Leaders to ensure the interviewing is conducted to the requisite standard. Both the dialogue and on-screen entries are monitored and evaluated. Interviewers are offered re-training should these standards not be met.

1.4 Weightings To correct the small differences between the sample profile and population profile, the data was weighted. The population is of the main shopper in the household. Weightings have been applied to age bands based on an estimated age profile of main shoppers (see section 1.3.3 for details). The weighted totals differ occasionally from the adjusted population due to rounding error. Details of the age weightings are given in the table below:

Age Main Shopper Interviews Age Profile (%) Achieved Weightings

18-34 5.9% 59 2.7932

35-44 7.2% 72 2.0175

45-54 21.5% 215 0.8301

55-64 20.4% 204 0.9563

65+ 45.0% 450 0.7031

(Refused) n/a 0 1.0000

Total 1,000

NEMS market research 5 Isle of Wight Household Survey, January 2018 Further weightings were then applied to adjust zone samples to be representative by population. Details of those weightings are given in the table below:

Zone Population * Interviews Interviews Zone Achieved Achieved Weightings (Weighted by Age)

1 52,808 366 383 0.9972

2 36,778 254 254 1.0481

3 26,030 180 177 1.0657

4 12,547 100 95 0.9594

5 10,102 100 92 0.7947

Total 138,265 1,000

* Source: Census 2011

NEMS market research 6 Isle of Wight Household Survey, January 2018

1.5 Statistical Accuracy As with any data collection where a sample is being drawn to represent a population, there is potentially a difference between the response from the sample and the true situation in the population as a whole. Many steps have been taken to help minimise this difference (e.g. random sample selection, questionnaire construction etc) but there is always potentially a difference between the sample and population – this is known as the standard error. The standard error can be estimated using statistical calculations based on the sample size, the population size and the level of response measured (as you would expect you can potentially get a larger error in a 50% response than say a 10% response simply because of the magnitude of the numbers). To help understand the significance of this error, it is normally expressed as a confidence interval for the results. Clearly to have 100% accuracy of the results would require you to sample the entire population. The usual confidence interval used is 95% - this means that you can be confident that in 19 out of 20 instances the actual population behaviour will be within the confidence interval range. For example, if 50% of a sample of 1,000 answers “Yes” to a question, we can be 95% sure that between 46.9% and 53.1% of the population holds the same opinion (i.e. +/- 3.1%). The following is a guide showing confidence intervals attached to various sample sizes from the study:

%ge Response 95% confidence interval

10% ±1.9%

20% ±2.5%

30% ±2.8%

40% ±3.0%

50% ±3.1%

NEMS market research 7 Isle of Wight Household Survey, January 2018 1.6 Data Tables Tables are presented in question order with the question number analysed shown at the top of the table. Those questions where the respondent is prompted with a list of possible answers are indicated in the question text with a suffix of [PR]. The sample size for each question and corresponding column criteria is shown at the base of each table. A description of the criteria determining to whom the question applies is shown in italics directly below the question text; if there is no such text evident then the question base is the full study sample. If the tabulated data is weighted (indicated in the header of the tabulations), in addition to the sample base, the weighted base is also shown at the bottom of each table. Unless indicated otherwise in the footer of the tabulations, all percentages are calculated down the column. Arithmetic rounding to whole numbers may mean that columns of percentages do not sum to exactly 100%. Zero per cent denotes a percentage of less than 0.05%. Percentages are calculated on the number of respondents and not the number of responses. This means that where more than one answer can be given to a question the sum of percentages may exceed 100%. All such multi-response questions are indicated in the tabulated by a suffix of [MR] on the question text. Where appropriate to the question, means are shown at the bottom of response tables. These are calculated in one of two ways: if the data is captured to a coded response a weighted mean is calculated and the code weightings are shown as a prefix above the question text; if actual specific values were captured from respondents these individual numbers are used to calculate the mean.

NEMS market research 8 Isle of Wight Household Survey, January 2018 Appendix 1: Data Tabulations By Zone – Filtered Nulls (Weighted)

By Zone Filtered (Nulls) Isle of Wight Household Survey Page 10 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q01 Where did you last undertake your main food and grocery shopping? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 5.3% 53 12.4% 47 0.3% 1 0.0% 0 0.0% 0 6.5% 5 Asda, St Georges Way, 6.2% 62 10.1% 39 3.8% 10 4.2% 8 1.8% 2 5.6% 4 Newport Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gunville Road, Newport Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Newport Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hunnyhill, Newport C-Jays, Connaught Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes Co-op, Carisbrooke High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Newport Co-op, Mill Hill Road, 0.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Co-op, Pyle Street, Newport 0.4% 4 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.9% 1 Co-op, Terminus Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Co-op, York Avenue, East 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Farmer Jacks Farm Shop, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Main Road, Arreton Home Bargains, Carisbrooke 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Newport Iceland, South Street, 0.4% 4 0.5% 2 0.0% 0 0.0% 0 1.8% 2 0.8% 1 Newport Lidl, River Way, Newport 3.8% 38 6.4% 24 1.9% 5 0.0% 0 0.0% 0 11.7% 9 Local Shops, Brighstone 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Cowes Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Gurnard 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Newport Town 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Mark & Spencer Foodhall, 0.7% 7 0.5% 2 0.7% 2 1.1% 2 0.7% 1 0.8% 1 Litten Park, Church Litten, Newport Mark & Spencer Simply 0.3% 3 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Terminus Road, Cowes Morrisons, South Street, 15.6% 156 28.5% 109 4.2% 11 1.1% 2 22.5% 20 18.8% 14 Newport Nisa, Worsley Road, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northwood Stores, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Northwood Pan Stores, Royal Exchange, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Poundland, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Premier Stores, Ferry Road, 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes Sainsburys Superstore, Foxes 12.9% 129 24.4% 93 4.0% 11 3.5% 7 8.1% 7 15.1% 11 Road, Newport Sainsburys Superstore, High 0.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes Seaview Village Community 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shop, High Street, Seaview Shalfleet Village Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warlands Lane, Shalfleet Spar, Gurnard Pines Holiday 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Cockleton Lane, Cowes T D Radcliffe Farm Shop, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Waitrose, Well Road, East 3.6% 36 7.3% 28 1.4% 4 0.9% 2 1.9% 2 1.8% 1 Cowes Zone 2 Barrow Boys Greengrocers, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 11 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

High Street, Ryde Co-op, Anglesea Street, 2.1% 21 0.0% 0 7.8% 21 0.0% 0 0.0% 0 0.0% 0 Ryde Co-op, Lane End Court, 0.4% 4 0.0% 0 1.2% 3 0.0% 0 0.7% 1 0.0% 0 Bembridge Co-op, Sherbourne Street, 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Bembridge Co-op, Somerset Road, Ryde 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Co-op, West Street, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Graces Bakery, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Iceland, High Street, Ryde 0.9% 9 0.0% 0 3.4% 9 0.0% 0 0.0% 0 0.0% 0 Local Shops, Bembridge 0.2% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Binstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Nettlestone 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Ryde Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Seaview 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Londis, Nettlestone Green, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Seaview McColl's, Union Street, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nisa, Upton Road, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Post Office, Upper Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, St Helens Poundland, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Premier Stores, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield, Ryde Premier Stores, St Johns 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ryde Sainsburys Local, Union 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Street, Ryde Tesco Express, Rectory 0.6% 6 0.5% 2 0.6% 1 1.6% 3 0.0% 0 0.0% 0 Drive, Wootton Bridge, Ryde Tesco Extra, Brading Road, 19.7% 197 2.5% 10 53.8% 143 19.2% 36 8.7% 8 0.0% 0 Ryde The Farm Shop, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bembridge Welcome Stores, Lane End 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Bembridge Zone 3 Aldi, Spithead Business 5.4% 54 0.3% 1 7.7% 20 12.6% 24 10.3% 9 0.0% 0 Park, Sandown Booker, College Farm 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Estate, Off Avenue Road, Sandown Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arthurs Hill, Shanklin Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lamorbey Road, Lake Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Perowne Way, Sandown Co-op, Arthurs Hill, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Co-op, Avenue Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Co-op, High Street, Sandown 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Co-op, Landguard Road, 0.9% 9 0.0% 0 0.0% 0 4.6% 9 1.0% 1 0.0% 0 Shanklin Co-op, Regent Street, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 2.8% 28 0.5% 2 2.1% 6 7.7% 14 6.6% 6 0.0% 0 Road, Shanklin Local Shops, Brading Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Sandown Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Shanklin Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 12 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Morrisons, Newport Road, 9.8% 98 0.7% 2 2.5% 7 37.8% 71 20.1% 18 0.0% 0 Sandown Premier Stores, Broadway, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Sainsburys Local, High 0.3% 3 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 Street, Sandown Tesco Express, Sandown 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Road, Sandown Zone 4 Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Street, Wroxall Co-op, Main Road, Rookley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Main Road, Ventnor 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Co-op, Pier Street, Ventnor 0.5% 5 0.0% 0 0.0% 0 0.0% 0 5.1% 5 0.0% 0 Local Shops, Chale Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Ventnor Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Wroxall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Nisa, Newport Road, Niton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norris Family Grocer, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Newport Road, Niton Post Office, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Godshill Tesco Express, High Street, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 Ventnor Zone 5 Co-op, Afton Road, 2.4% 24 1.0% 4 0.0% 0 0.0% 0 0.0% 0 28.1% 21 Freshwater Co-op, Avenue Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freshwater Co-op, Hooke Hill, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freshwater Costcutter, Granville Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Totland Elliotts Newsagents, School 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Green Road, Freshwater Harvey's Store, The Square, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Yarmouth Local Shops, Freshwater 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Totland Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Yarmouth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Town Centre Londis, Victoria Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freshwater Nisa, The Square, Yarmouth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 P J Thorne Butchers, Avenue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Freshwater Sainsburys Local, School 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 Green Road, Freshwater Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivery 2.7% 27 1.7% 6 3.3% 9 1.3% 3 5.3% 5 6.6% 5 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) (Same place as before) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 13 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q01A Was your last internet grocery shop delivered or click and collect? Those that said 'Internet / delivery' at Q01

Home delivery 100.0% 27 100.0% 6 100.0% 9 100.0% 3 100.0% 5 100.0% 5 Click & collect 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 27 6 9 3 5 5 Sample: 28 7 9 3 4 5

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 14 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q02 Where did you undertake your main food and grocery shopping the time before your last visit to (STORE MENTIONED AT Q01) was it the same place, or different, and if so, please specify? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 5.9% 58 13.3% 51 0.0% 0 0.0% 0 0.0% 0 10.2% 7 Asda, St Georges Way, 6.1% 60 11.3% 43 3.3% 9 1.4% 3 4.1% 3 2.5% 2 Newport Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gunville Road, Newport Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Newport Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hunnyhill, Newport C-Jays, Connaught Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes Co-op, Carisbrooke High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Newport Co-op, Mill Hill Road, 0.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Co-op, Pyle Street, Newport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Co-op, Terminus Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Co-op, York Avenue, East 0.4% 4 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Farmer Jacks Farm Shop, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Main Road, Arreton Home Bargains, Carisbrooke 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Newport Iceland, South Street, 0.4% 4 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Lidl, River Way, Newport 4.3% 42 5.2% 20 5.1% 13 0.0% 0 0.0% 0 12.3% 9 Local Shops, Brighstone 0.3% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Cowes Town 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Gurnard 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Newport Town 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Mark & Spencer Foodhall, 1.8% 18 2.7% 10 2.2% 6 0.4% 1 0.9% 1 0.0% 0 Litten Park, Church Litten, Newport Mark & Spencer Simply 0.7% 6 1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Terminus Road, Cowes Morrisons, South Street, 13.9% 136 23.1% 88 5.2% 14 1.0% 2 21.5% 18 21.0% 15 Newport Nisa, Worsley Road, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northwood Stores, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Northwood Pan Stores, Royal Exchange, 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Poundland, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Premier Stores, Ferry Road, 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes Sainsburys Superstore, Foxes 13.5% 133 25.1% 96 2.3% 6 6.6% 12 11.0% 9 12.9% 9 Road, Newport Sainsburys Superstore, High 0.4% 4 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes Seaview Village Community 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shop, High Street, Seaview Shalfleet Village Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warlands Lane, Shalfleet Spar, Gurnard Pines Holiday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Cockleton Lane, Cowes T D Radcliffe Farm Shop, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Waitrose, Well Road, East 3.3% 32 5.3% 20 2.9% 8 0.6% 1 1.9% 2 2.6% 2 Cowes Zone 2

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Barrow Boys Greengrocers, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Ryde Co-op, Anglesea Street, 2.4% 24 0.0% 0 8.7% 23 0.4% 1 0.0% 0 0.0% 0 Ryde Co-op, Lane End Court, 0.4% 4 0.0% 0 1.2% 3 0.0% 0 0.8% 1 0.0% 0 Bembridge Co-op, Sherbourne Street, 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Bembridge Co-op, Somerset Road, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, West Street, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Graces Bakery, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Iceland, High Street, Ryde 1.7% 17 0.0% 0 6.3% 17 0.0% 0 0.0% 0 0.0% 0 Local Shops, Bembridge 0.2% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Binstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Nettlestone 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Ryde Town 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Seaview 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Londis, Nettlestone Green, 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Seaview McColl's, Union Street, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nisa, Upton Road, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Post Office, Upper Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, St Helens Poundland, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Premier Stores, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield, Ryde Premier Stores, St Johns 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ryde Sainsburys Local, Union 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Ryde Tesco Express, Rectory 0.6% 6 0.3% 1 1.9% 5 0.0% 0 0.0% 0 0.0% 0 Drive, Wootton Bridge, Ryde Tesco Extra, Brading Road, 16.1% 159 2.2% 9 41.3% 109 14.6% 27 15.3% 13 2.0% 1 Ryde The Farm Shop, High Street, 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Bembridge Welcome Stores, Lane End 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Bembridge Zone 3 Aldi, Spithead Business 6.1% 60 0.5% 2 7.9% 21 17.7% 33 5.4% 5 0.0% 0 Park, Sandown Booker, College Farm 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Off Avenue Road, Sandown Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arthurs Hill, Shanklin Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lamorbey Road, Lake Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Perowne Way, Sandown Co-op, Arthurs Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Shanklin Co-op, Avenue Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Co-op, High Street, Sandown 0.2% 2 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 Co-op, Landguard Road, 0.8% 8 0.0% 0 0.0% 0 4.1% 8 0.0% 0 0.0% 0 Shanklin Co-op, Regent Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 2.9% 29 0.0% 0 3.0% 8 9.3% 17 4.6% 4 0.0% 0 Road, Shanklin Local Shops, Brading Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Sandown Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Shanklin Town 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Centre Morrisons, Newport Road, 9.6% 94 0.5% 2 2.6% 7 37.4% 69 19.9% 17 0.0% 0 Sandown Premier Stores, Broadway, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Sainsburys Local, High 0.3% 3 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 Street, Sandown Tesco Express, Sandown 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Road, Sandown Zone 4 Central Convenience Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Street, Wroxall Co-op, Main Road, Rookley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Main Road, Ventnor 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 Co-op, Pier Street, Ventnor 0.4% 4 0.0% 0 0.0% 0 0.0% 0 4.4% 4 0.0% 0 Local Shops, Chale Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Ventnor Town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Wroxall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Nisa, Newport Road, Niton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Norris Family Grocer, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Newport Road, Niton Post Office, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Godshill Tesco Express, High Street, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 Ventnor Zone 5 Co-op, Afton Road, 2.0% 20 0.4% 1 0.0% 0 0.0% 0 0.0% 0 25.5% 18 Freshwater Co-op, Avenue Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freshwater Co-op, Hooke Hill, 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freshwater Costcutter, Granville Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Totland Elliotts Newsagents, School 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Green Road, Freshwater Harvey's Store, The Square, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Yarmouth Local Shops, Freshwater 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Totland Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Yarmouth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Town Centre Londis, Victoria Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Freshwater Nisa, The Square, Yarmouth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 P J Thorne Butchers, Avenue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Freshwater Sainsburys Local, School 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 5 Green Road, Freshwater Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivery 3.2% 32 2.9% 11 4.1% 11 3.0% 5 3.3% 3 2.1% 2 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) (Same place as before) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 985 381 264 184 84 72 Sample: 983 365 251 175 94 98

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q02A Was that internet grocery shop delivered or click and collect? Those that said 'Internet / delivery' at Q02

Home delivery 97.4% 31 92.5% 10 100.0% 11 100.0% 5 100.0% 3 100.0% 2 Click & collect 2.6% 1 7.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 32 11 11 5 3 2 Sample: 29 10 9 4 4 2

Meanscore: [£]

Q03 How much would you estimate you typically spend on a weekly basis on main food shopping?

£1 - £5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £6 - £10 0.2% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £11 - £15 0.5% 5 0.2% 1 0.8% 2 0.4% 1 1.0% 1 0.8% 1 £16 - £20 1.6% 16 1.4% 5 1.6% 4 1.3% 3 1.5% 1 3.8% 3 £21 - £25 2.6% 26 3.8% 14 1.4% 4 3.4% 6 1.5% 1 0.0% 0 £26 - £30 2.6% 26 1.5% 6 2.5% 7 3.8% 7 5.3% 5 1.8% 1 £31 - £35 2.3% 23 3.2% 12 3.0% 8 0.8% 1 0.9% 1 0.0% 0 £36 - £40 5.2% 52 4.5% 17 5.8% 15 5.9% 11 4.1% 4 6.3% 5 £41 - £45 3.6% 36 3.4% 13 2.0% 5 8.0% 15 1.6% 1 1.8% 1 £46 - £50 8.5% 85 6.4% 24 12.7% 34 7.3% 14 5.2% 5 11.3% 8 £51 - £60 11.0% 110 9.8% 38 8.3% 22 17.1% 32 8.6% 8 13.8% 10 £61 - £70 10.0% 100 11.0% 42 12.8% 34 1.9% 4 15.6% 14 8.0% 6 £71 - £80 11.1% 111 13.5% 51 12.1% 32 6.8% 13 10.8% 10 6.4% 5 £81 - £90 3.5% 35 2.0% 8 5.5% 15 5.3% 10 1.6% 1 1.8% 1 £91 - £100 10.9% 109 12.8% 49 9.8% 26 7.3% 14 11.0% 10 14.3% 10 £101 - £110 1.3% 13 1.9% 7 0.3% 1 1.4% 3 2.8% 3 0.0% 0 £111 - £120 2.5% 25 2.3% 9 3.9% 10 2.3% 4 0.9% 1 1.5% 1 £121 - £130 1.4% 14 0.7% 3 1.0% 3 2.6% 5 2.9% 3 1.9% 1 £131 - £140 0.3% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 1 £141 - £150 3.2% 32 3.1% 12 3.2% 8 4.6% 9 0.9% 1 2.8% 2 £151 - £175 0.6% 6 0.7% 2 1.1% 3 0.0% 0 0.0% 0 0.8% 1 £176 - £200 1.4% 14 0.6% 2 2.9% 8 0.9% 2 0.9% 1 2.2% 2 £201 - £225 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £226 - £250 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 £251 - £275 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £276 - £300 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £301+ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 12.2% 122 11.0% 42 7.8% 21 16.3% 31 16.7% 15 18.1% 13 (Refused) 3.5% 35 5.2% 20 1.1% 3 2.5% 5 6.3% 6 1.8% 1 Mean: 73.51 73.26 76.16 70.05 71.63 75.25 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

Q04 Do you make ‘top up’ shopping trips for staple goods, such as bread and milk, in between your main food shopping trip?

Yes 70.3% 703 64.4% 246 74.7% 199 73.8% 139 62.8% 57 85.7% 63 No 29.7% 297 35.6% 136 25.3% 67 26.2% 49 37.2% 34 14.3% 10 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q05 Where did you last undertake this ‘top-up’ food shopping? Those that do top-up shopping at Q04 AND Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 3.4% 24 9.9% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 2.1% 15 5.0% 12 1.5% 3 0.0% 0 0.0% 0 0.0% 0 Newport Central Convenience Stores, 0.6% 4 1.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gunville Road, Newport Central Convenience Stores, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 High Street, Newport Central Convenience Stores, 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hunnyhill, Newport C-Jays, Connaught Road, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes Co-op, Carisbrooke High 0.8% 6 2.0% 5 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Street, Newport Co-op, Mill Hill Road, 1.1% 8 3.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Co-op, Pyle Street, Newport 1.0% 7 1.4% 3 0.0% 0 2.2% 3 0.0% 0 1.1% 1 Co-op, Terminus Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Co-op, York Avenue, East 0.8% 5 2.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Farmer Jacks Farm Shop, 0.3% 2 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0 Main Road, Arreton Home Bargains, Carisbrooke 0.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Newport Iceland, South Street, 0.5% 4 1.2% 3 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Newport Lidl, River Way, Newport 2.3% 16 4.9% 12 0.9% 2 0.0% 0 1.5% 1 2.1% 1 Local Shops, Brighstone 1.6% 11 4.7% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Cowes Town 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Gurnard 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Newport Town 0.3% 2 0.4% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Centre Mark & Spencer Foodhall, 1.2% 8 2.3% 6 1.1% 2 0.0% 0 1.3% 1 0.0% 0 Litten Park, Church Litten, Newport Mark & Spencer Simply 1.4% 9 3.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Terminus Road, Cowes Morrisons, South Street, 6.6% 46 15.6% 38 2.2% 4 0.5% 1 3.6% 2 2.1% 1 Newport Nisa, Worsley Road, Cowes 0.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northwood Stores, Newport 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Northwood Pan Stores, Royal Exchange, 0.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Poundland, High Street, 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Premier Stores, Ferry Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes Sainsburys Superstore, Foxes 7.9% 55 21.5% 52 0.9% 2 0.0% 0 1.5% 1 1.1% 1 Road, Newport Sainsburys Superstore, High 1.8% 12 4.8% 11 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Street, Cowes Seaview Village Community 0.4% 3 0.0% 0 1.5% 3 0.0% 0 0.0% 0 0.0% 0 Shop, High Street, Seaview Shalfleet Village Stores, 0.6% 4 1.4% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Warlands Lane, Shalfleet Spar, Gurnard Pines Holiday 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Cockleton Lane, Cowes T D Radcliffe Farm Shop, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Blackwater, Newport Waitrose, Well Road, East 2.7% 19 6.8% 16 1.2% 2 0.0% 0 0.0% 0 0.0% 0 Cowes Zone 2 Barrow Boys Greengrocers, 0.4% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 19 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

High Street, Ryde Co-op, Anglesea Street, 4.3% 30 0.0% 0 14.5% 29 0.7% 1 0.0% 0 0.0% 0 Ryde Co-op, Lane End Court, 2.9% 20 0.0% 0 10.3% 20 0.0% 0 0.0% 0 0.0% 0 Bembridge Co-op, Sherbourne Street, 0.5% 4 0.0% 0 1.9% 4 0.0% 0 0.0% 0 0.0% 0 Bembridge Co-op, Somerset Road, Ryde 1.2% 8 0.0% 0 3.7% 7 0.0% 0 1.7% 1 0.0% 0 Co-op, West Street, Ryde 1.0% 7 0.0% 0 3.5% 7 0.0% 0 0.0% 0 0.0% 0 Graces Bakery, High Street, 0.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Ryde Iceland, High Street, Ryde 1.9% 13 0.0% 0 6.6% 13 0.0% 0 0.0% 0 0.0% 0 Local Shops, Bembridge 0.4% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Binstead 0.2% 2 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Nettlestone 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Village Centre Local Shops, Ryde Town 0.5% 3 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Centre Local Shops, Seaview 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Village Centre Londis, Nettlestone Green, 1.0% 7 0.0% 0 3.5% 7 0.0% 0 0.0% 0 0.0% 0 Seaview McColl's, Union Street, Ryde 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nisa, Upton Road, Ryde 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Post Office, Upper Green 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Road, St Helens Poundland, High Street, 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Ryde Premier Stores, High Street, 0.6% 4 0.0% 0 1.9% 4 0.0% 0 0.0% 0 0.0% 0 Oakfield, Ryde Premier Stores, St Johns 0.9% 6 0.0% 0 3.0% 6 0.0% 0 0.0% 0 0.0% 0 Road, Ryde Sainsburys Local, Union 1.4% 10 0.0% 0 5.0% 10 0.0% 0 0.0% 0 0.0% 0 Street, Ryde Tesco Express, Rectory 2.4% 16 0.3% 1 7.5% 15 0.0% 0 1.5% 1 0.0% 0 Drive, Wootton Bridge, Ryde Tesco Extra, Brading Road, 5.2% 36 0.3% 1 16.9% 33 1.2% 2 0.0% 0 0.0% 0 Ryde The Farm Shop, High Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bembridge Welcome Stores, Lane End 0.3% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Road, Bembridge Zone 3 Aldi, Spithead Business 2.4% 16 0.0% 0 1.1% 2 10.4% 14 0.0% 0 0.0% 0 Park, Sandown Booker, College Farm 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estate, Off Avenue Road, Sandown Central Convenience Stores, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Arthurs Hill, Shanklin Central Convenience Stores, 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Lamorbey Road, Lake Central Convenience Stores, 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 Perowne Way, Sandown Co-op, Arthurs Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Shanklin Co-op, Avenue Road, 0.6% 4 0.0% 0 0.0% 0 3.0% 4 0.0% 0 0.0% 0 Sandown Co-op, High Street, Sandown 1.4% 10 0.0% 0 0.0% 0 6.9% 10 0.0% 0 0.0% 0 Co-op, Landguard Road, 3.2% 22 0.0% 0 0.0% 0 15.9% 22 1.3% 1 0.0% 0 Shanklin Co-op, Regent Street, 0.6% 4 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 1.9% 13 0.0% 0 0.8% 2 7.8% 11 1.3% 1 0.0% 0 Road, Shanklin Local Shops, Brading Town 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 Centre Local Shops, Sandown Town 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Centre Local Shops, Shanklin Town 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 Centre

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 20 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Morrisons, Newport Road, 5.3% 36 0.4% 1 0.9% 2 20.7% 28 10.0% 5 0.0% 0 Sandown Premier Stores, Broadway, 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Sandown Sainsburys Local, High 1.3% 9 0.0% 0 0.0% 0 6.3% 9 0.0% 0 0.0% 0 Street, Sandown Tesco Express, Sandown 1.9% 13 0.0% 0 0.0% 0 9.6% 13 0.0% 0 0.0% 0 Road, Sandown Zone 4 Central Convenience Stores, 0.4% 3 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 West Street, Wroxall Co-op, Main Road, Rookley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Co-op, Main Road, Ventnor 2.5% 17 1.1% 3 0.0% 0 0.0% 0 26.5% 14 0.0% 0 Co-op, Pier Street, Ventnor 1.0% 7 0.0% 0 0.0% 0 0.0% 0 12.4% 7 0.0% 0 Local Shops, Chale Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Village Centre Local Shops, Ventnor Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 Centre Local Shops, Wroxall 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Village Centre Nisa, Newport Road, Niton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Norris Family Grocer, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 Newport Road, Niton Post Office, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Godshill Tesco Express, High Street, 1.0% 7 0.0% 0 0.0% 0 0.0% 0 13.1% 7 0.0% 0 Ventnor Zone 5 Co-op, Afton Road, 4.9% 34 0.7% 2 0.0% 0 0.0% 0 0.0% 0 51.7% 32 Freshwater Co-op, Avenue Road, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 Freshwater Co-op, Hooke Hill, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.3% 1 Freshwater Costcutter, Granville Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Totland Elliotts Newsagents, School 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Green Road, Freshwater Harvey's Store, The Square, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 Yarmouth Local Shops, Freshwater 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 3 Village Centre Local Shops, Totland Village 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Centre Local Shops, Yarmouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Town Centre Londis, Victoria Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 Freshwater Nisa, The Square, Yarmouth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 P J Thorne Butchers, Avenue 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Road, Freshwater Sainsburys Local, School 1.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.6% 9 Green Road, Freshwater Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet / delivery 0.6% 4 0.0% 0 0.0% 0 2.9% 4 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) (Same place as before) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 690 240 197 137 54 62 Sample: 688 234 185 123 60 86

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 21 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q05A Was that internet grocery shop delivered or click and collect? Those that said 'Internet / delivery' at Q05

Home delivery 100.0% 4 0.0% 0 0.0% 0 100.0% 4 0.0% 0 0.0% 0 Click & collect 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 4 0 0 4 0 0 Sample: 2 0 0 2 0 0

Meanscore: [£]

Q06 How much would you estimate you typically spend on a weekly basis on top up food shopping? Those that do top-up shopping at Q04

£1 - £5 14.2% 100 10.7% 26 18.0% 36 18.6% 26 10.5% 6 9.1% 6 £6 - £10 19.6% 138 21.6% 53 15.7% 31 22.9% 32 13.5% 8 22.2% 14 £11 - £15 12.3% 87 14.5% 36 11.5% 23 8.0% 11 17.7% 10 11.2% 7 £16 - £20 18.6% 131 17.3% 43 20.3% 40 18.0% 25 20.5% 12 17.9% 11 £21 - £25 4.6% 32 4.0% 10 5.7% 11 2.5% 4 7.2% 4 5.6% 3 £26 - £30 5.3% 37 4.4% 11 6.3% 12 3.9% 5 4.2% 2 9.9% 6 £31 - £35 1.8% 12 2.0% 5 1.6% 3 2.7% 4 0.0% 0 0.9% 1 £36 - £40 1.6% 12 1.7% 4 1.3% 3 0.5% 1 4.6% 3 2.1% 1 £41 - £45 0.8% 6 1.0% 2 0.4% 1 0.5% 1 0.0% 0 2.6% 2 £46 - £50 2.3% 16 2.0% 5 2.9% 6 3.4% 5 1.2% 1 0.0% 0 £51 - £60 0.6% 4 1.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £61 - £70 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 £71 - £80 0.3% 2 0.3% 1 0.8% 2 0.0% 0 0.0% 0 0.0% 0 £81 - £90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £91 - £100 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £101 - £110 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £111 - £120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £121 - £130 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £131 - £140 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £141 - £150 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £151 - £175 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £176 - £200 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £201 - £225 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £226 - £250 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £251 - £275 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £276 - £300 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £301+ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 14.4% 101 13.1% 32 14.7% 29 16.6% 23 14.3% 8 13.7% 9 (Refused) 3.3% 24 5.2% 13 0.7% 1 2.4% 3 5.2% 3 4.8% 3 Mean: 17.28 18.07 17.20 15.43 18.22 17.70 Weighted base: 703 246 199 139 57 63 Sample: 702 239 187 125 64 87

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 22 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q07 Where did you last buy clothing or footwear goods? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 1.1% 11 2.2% 8 0.0% 0 0.6% 1 1.9% 2 0.0% 0 Newport B&Q, Dodnor Lane, 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 0.6% 6 0.0% 0 1.2% 3 0.0% 0 3.1% 3 0.0% 0 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 1.0% 9 1.9% 7 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 7.9% 72 5.8% 20 9.6% 24 8.3% 14 11.6% 10 6.4% 4 Litten, Newport Matalan, Furrlongs, Newport 2.5% 23 2.8% 10 0.7% 2 5.0% 9 0.9% 1 3.1% 2 Mole Country Stores, 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Newport Town Centre 43.0% 396 48.2% 170 33.2% 81 41.0% 71 42.2% 36 57.3% 39 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 2.0% 19 2.8% 10 0.7% 2 1.4% 2 1.6% 1 4.7% 3 Road, Newport Sainsburys Superstore, High 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 4.6% 42 0.8% 3 14.1% 34 2.9% 5 0.0% 0 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 23 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 0.9% 8 0.7% 3 0.6% 1 1.8% 3 1.1% 1 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 0.7% 6 0.0% 0 0.0% 0 3.7% 6 0.0% 0 0.0% 0 Shanklin Town Centre 1.0% 9 0.0% 0 0.0% 0 3.7% 6 3.3% 3 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.5% 4 0.0% 0 0.0% 0 1.2% 2 2.7% 2 0.0% 0 Zone 5 Freshwater Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.9% 8 1.8% 6 0.4% 1 0.4% 1 0.0% 0 0.0% 0 Bournemouth Town Centre 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 2.4% 2 Central London 0.8% 7 0.7% 2 0.8% 2 1.1% 2 0.8% 1 0.0% 0 Gunwharf Quays, 0.5% 5 0.2% 1 0.8% 2 0.6% 1 0.9% 1 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 1.3% 12 1.7% 6 1.2% 3 1.2% 2 0.0% 0 1.7% 1 1 0.8% 1 0.9% 0 0.0% 11 4.4% 5 1.5% ̂זPortsmouth City Centre 1.9% 㔂 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 24 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 3.9% 36 5.5% 20 3.1% 8 2.6% 5 1.7% 1 4.4% 3 West Quay Retail Park, 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 20.3% 187 18.8% 66 23.4% 57 19.8% 34 21.9% 19 15.6% 11 Mail order / catalogue 2.8% 26 2.8% 10 3.4% 8 3.1% 5 2.4% 2 0.0% 0 TV shopping 0.2% 1 0.2% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 922 353 244 172 85 67 Sample: 925 342 232 164 94 93

Q07A How did you receive your clothing or footwear goods? Those that said 'Internet' at Q07

Home delivery 92.5% 173 87.3% 58 97.0% 55 93.7% 32 91.5% 17 100.0% 11 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 6.2% 12 10.2% 7 1.8% 1 6.3% 2 8.5% 2 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 1.3% 2 2.5% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 187 66 57 34 19 11 Sample: 174 61 50 29 19 15

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 25 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q08 Where did you last buy books, CDs or DVDs? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.3% 2 0.2% 1 0.0% 0 1.2% 2 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 0.4% 3 0.3% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 2 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.4% 3 0.2% 1 0.0% 0 1.5% 2 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 1.3% 10 1.6% 4 0.8% 2 2.6% 4 0.0% 0 0.0% 0 Newport Newport Town Centre 24.6% 180 33.4% 95 16.0% 31 17.4% 25 29.0% 17 23.5% 12 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 1.9% 14 4.2% 12 0.4% 1 0.5% 1 0.0% 0 1.1% 1 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 4.9% 36 0.9% 3 14.7% 29 3.4% 5 0.0% 0 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 26 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 5.0% 37 0.0% 0 10.1% 20 10.6% 15 2.6% 2 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 1.5% 11 0.0% 0 0.4% 1 6.1% 9 2.8% 2 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 0.4% 3 0.0% 0 0.0% 0 2.1% 3 0.0% 0 0.0% 0 Shanklin Town Centre 1.2% 9 0.3% 1 0.0% 0 4.2% 6 3.8% 2 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 Zone 5 Freshwater Town Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 3 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Outside Survey Area Abroad 0.3% 2 0.2% 1 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Bournemouth Town Centre 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gunwharf Quays, 0.3% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.5% 4 1.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth City Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 27 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 0.5% 4 0.8% 2 0.0% 0 0.6% 1 0.0% 0 1.1% 1 West Quay Retail Park, 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 54.0% 397 54.3% 154 55.9% 110 47.3% 67 56.7% 34 60.5% 32 Mail order / catalogue 0.5% 4 0.5% 1 0.4% 1 0.7% 1 1.1% 1 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 735 283 196 142 60 53 Sample: 721 269 183 129 69 71

Q08A How did you receive your books, CDs or DVDs? Those that said 'Internet' at Q08

Home delivery 93.3% 370 89.0% 137 99.1% 109 90.3% 61 98.0% 33 95.9% 31 Delivery to place of work 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 Collection at one of the 0.7% 3 1.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.6% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.9% 4 0.5% 1 0.0% 0 2.2% 1 2.0% 1 1.7% 1 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) Downloaded it 3.4% 13 4.8% 7 0.9% 1 7.5% 5 0.0% 0 0.0% 0 (Don't know / varies) 0.9% 3 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 397 154 110 67 34 32 Sample: 365 136 96 56 36 41

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 28 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q09 Where did you last buy furnishings and household textile goods? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.5% 4 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.9% 7 2.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 1.8% 14 2.1% 6 1.2% 2 2.2% 3 0.0% 0 3.1% 2 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 3.1% 24 2.8% 8 1.9% 4 3.6% 5 8.9% 6 1.0% 1 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.2% 2 0.0% 0 0.4% 1 0.0% 0 1.4% 1 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 4.2% 32 6.9% 21 2.2% 4 1.9% 3 2.7% 2 5.3% 3 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 2.3% 18 1.4% 4 2.7% 6 2.7% 4 2.3% 1 4.7% 3 Litten, Newport Matalan, Furrlongs, Newport 0.3% 2 0.3% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 1.5% 12 2.0% 6 0.4% 1 0.6% 1 4.2% 3 3.0% 2 Newport Newport Town Centre 25.5% 197 34.3% 102 19.6% 40 19.0% 29 27.8% 18 14.4% 8 Northwood Village Centre 0.3% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 1.3% 10 0.7% 2 2.0% 4 2.2% 3 0.0% 0 1.4% 1 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 1.3% 10 2.9% 9 0.0% 0 0.7% 1 0.0% 0 1.0% 1 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.7% 6 0.2% 1 1.9% 4 0.7% 1 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 19.3% 149 16.7% 50 19.9% 41 21.4% 33 16.7% 11 28.3% 15 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.3% 2 0.0% 0 0.5% 1 0.5% 1 0.0% 0 1.2% 1 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 3.6% 28 1.9% 6 8.6% 18 2.7% 4 1.1% 1 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 29 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 0.8% 6 0.0% 0 2.4% 5 0.6% 1 0.0% 0 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.5% 4 0.7% 2 0.4% 1 0.5% 1 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.2% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.4% 3 0.0% 0 1.4% 3 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 1.4% 11 0.5% 1 0.4% 1 4.4% 7 2.1% 1 1.4% 1 Shanklin Town Centre 1.7% 13 0.0% 0 0.4% 1 7.5% 12 1.1% 1 0.0% 0 Spithead Business Centre, 0.4% 3 0.2% 1 0.0% 0 1.5% 2 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 1.0% 1 Zone 5 Freshwater Town Centre 0.2% 2 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Central London 0.7% 5 0.5% 2 0.9% 2 0.0% 0 3.0% 2 0.0% 0 Gunwharf Quays, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 1.0% 7 0.3% 1 0.4% 1 3.7% 6 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.5% 4 0.5% 1 0.9% 2 0.0% 0 1.1% 1 0.0% 0 Portsmouth City Centre 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 30 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 5.4% 42 6.9% 20 3.1% 6 4.8% 7 2.3% 1 11.5% 6 West Quay Retail Park, 0.2% 2 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 16.3% 126 11.4% 34 25.4% 52 12.3% 19 18.3% 12 18.1% 10 Mail order / catalogue 2.1% 16 1.7% 5 0.7% 1 4.8% 7 1.1% 1 3.1% 2 TV shopping 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 773 297 204 153 64 54 Sample: 763 279 191 147 73 73

Q09A How did you receive your furnishings and household textile goods? Those that said 'Internet' at Q09

Home delivery 89.9% 113 77.6% 26 95.0% 49 100.0% 19 84.2% 10 93.2% 9 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 6.7% 9 22.4% 8 0.0% 0 0.0% 0 7.9% 1 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 1.4% 2 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 1.9% 2 0.0% 0 1.7% 1 0.0% 0 7.9% 1 6.8% 1 Weighted base: 126 34 52 19 12 10 Sample: 121 31 45 18 13 14

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 31 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q10 Where did you last buy small household goods such as, china, glassware and utensils? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 2.6% 16 3.0% 7 3.2% 6 1.7% 2 0.0% 0 2.7% 1 Newport B&Q, Dodnor Lane, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 2.3% 15 2.4% 6 0.0% 0 3.4% 4 4.4% 3 5.8% 3 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.5% 3 0.3% 1 0.0% 0 1.9% 2 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 4.1% 26 8.1% 20 0.4% 1 2.5% 3 1.4% 1 4.7% 2 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.3% 2 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 2.6% 16 3.1% 8 0.4% 1 3.3% 4 3.0% 2 5.6% 3 Litten, Newport Matalan, Furrlongs, Newport 0.8% 5 1.5% 4 0.0% 0 0.7% 1 1.2% 1 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 2.5% 16 5.3% 13 0.0% 0 0.0% 0 1.6% 1 4.5% 2 Newport Newport Town Centre 28.7% 184 37.6% 92 18.9% 34 26.5% 29 31.4% 18 22.3% 11 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.5% 3 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.3% 2 0.0% 0 0.6% 1 0.7% 1 0.0% 0 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 6.1% 39 11.3% 27 1.9% 3 2.6% 3 4.0% 2 6.8% 3 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.9% 6 1.0% 2 0.9% 2 1.6% 2 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 9.3% 60 8.2% 20 9.4% 17 11.0% 12 8.4% 5 12.1% 6 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.2% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 4.5% 29 0.0% 0 15.4% 28 0.9% 1 0.0% 0 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 32 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 9.4% 60 1.1% 3 23.9% 43 10.7% 12 2.6% 1 1.4% 1 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.3% 2 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.7% 4 0.0% 0 0.4% 1 2.1% 2 2.4% 1 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Town Centre 3.3% 21 0.0% 0 0.0% 0 16.4% 18 4.6% 3 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 1.5% 10 0.0% 0 0.0% 0 0.0% 0 17.2% 10 0.0% 0 Zone 5 Freshwater Town Centre 2.0% 13 0.8% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 11 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.3% 2 0.4% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.4% 3 0.6% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Gunwharf Quays, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 1.5% 9 0.0% 0 3.1% 6 1.6% 2 3.4% 2 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.6% 4 0.3% 1 0.4% 1 2.3% 3 0.0% 0 0.0% 0 Portsmouth City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 4.0% 26 4.0% 10 5.3% 10 2.3% 3 2.8% 2 4.7% 2 West Quay Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 8.1% 52 8.6% 21 10.6% 19 3.1% 3 8.6% 5 7.2% 3 Mail order / catalogue 0.7% 5 0.8% 2 0.4% 1 1.7% 2 0.0% 0 0.0% 0 TV shopping 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 640 243 181 111 56 48 Sample: 622 224 168 104 64 62

Q10A How did you receive your small household goods such as, china, glassware and utensils? Those that said 'Internet' at Q10

Home delivery 97.0% 50 96.6% 20 95.5% 18 100.0% 3 100.0% 5 100.0% 3 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 1.7% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 1.4% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 52 21 19 3 5 3 Sample: 49 20 16 4 5 4

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 34 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q11 Where did you last buy items such as clocks, jewellery, watches? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 3.9% 21 4.9% 10 2.1% 3 4.3% 5 4.4% 2 4.2% 2 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 4.9% 26 11.3% 23 0.0% 0 0.8% 1 5.0% 2 0.0% 0 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.5% 3 0.0% 0 1.1% 1 0.0% 0 1.8% 1 1.5% 1 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Newport Town Centre 37.7% 198 40.1% 81 33.5% 46 34.5% 38 39.8% 15 47.9% 17 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 0.4% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.4% 2 0.4% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 0.8% 4 1.0% 2 0.7% 1 0.7% 1 1.8% 1 0.0% 0 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.6% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 6.4% 34 0.5% 1 21.4% 30 2.2% 2 0.0% 0 1.8% 1 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 35 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 0.8% 4 0.0% 0 1.8% 2 1.4% 1 0.0% 0 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 1.8% 9 0.0% 0 1.1% 1 6.5% 7 1.8% 1 0.0% 0 Shanklin Town Centre 4.7% 25 0.0% 0 0.5% 1 17.6% 19 12.2% 5 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.3% 1 0.3% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 1.3% 7 0.0% 0 0.0% 0 0.7% 1 15.7% 6 0.0% 0 Zone 5 Freshwater Town Centre 1.4% 7 0.9% 2 0.0% 0 0.0% 0 0.0% 0 15.8% 6 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 3.0% 16 4.5% 9 1.4% 2 3.0% 3 3.5% 1 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.7% 3 0.8% 2 0.6% 1 0.9% 1 0.0% 0 0.0% 0 Gunwharf Quays, 1.0% 5 1.0% 2 2.2% 3 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 1.7% 9 3.1% 6 1.2% 2 0.9% 1 0.0% 0 0.0% 0 Portsmouth City Centre 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 36 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 3.0% 16 3.6% 7 4.2% 6 1.5% 2 0.0% 0 3.4% 1 West Quay Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 22.4% 118 22.7% 46 23.6% 33 23.5% 26 12.4% 5 23.9% 9 Mail order / catalogue 1.1% 6 2.2% 4 0.5% 1 0.0% 0 1.8% 1 0.0% 0 TV shopping 0.3% 2 0.4% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 525 202 138 110 39 36 Sample: 526 204 129 103 43 47

Q11A How did you receive your items such as clocks, jewellery, watches? Those that said 'Internet' at Q11

Home delivery 99.3% 117 98.2% 45 100.0% 33 100.0% 26 100.0% 5 100.0% 9 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.7% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 118 46 33 26 5 9 Sample: 112 44 29 21 6 12

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 37 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q12 Where did you last buy toys, games, bicycles and other recreational/sports goods? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.3% 2 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.2% 1 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Newport B&Q, Dodnor Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 4.4% 26 4.6% 10 1.0% 2 5.6% 6 11.5% 5 5.5% 2 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 1.6% 9 1.9% 4 1.3% 2 0.0% 0 0.0% 0 6.8% 3 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.3% 2 0.0% 0 0.0% 0 0.7% 1 1.4% 1 1.3% 1 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Newport Newport Town Centre 35.2% 205 43.7% 97 26.4% 43 34.2% 37 33.2% 16 28.9% 13 Northwood Village Centre 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 0.8% 5 0.9% 2 0.0% 0 0.7% 1 1.9% 1 1.7% 1 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.5% 3 0.7% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 1.9% 11 2.2% 5 2.4% 4 0.9% 1 1.4% 1 1.7% 1 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 0.7% 4 0.4% 1 0.0% 0 0.9% 1 1.7% 1 3.0% 1 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 4.5% 26 0.7% 2 13.6% 22 1.8% 2 1.7% 1 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 3.8% 22 0.8% 2 10.3% 17 2.7% 3 0.0% 0 1.3% 1 Ryde Westridge Golf Centre, 0.3% 1 0.0% 0 0.5% 1 0.7% 1 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Shanklin Town Centre 5.0% 29 0.0% 0 2.3% 4 18.1% 20 12.0% 6 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.6% 4 0.3% 1 0.0% 0 0.0% 0 6.0% 3 0.0% 0 Zone 5 Freshwater Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 2 Honnor & Jeffrey Afton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Yarmouth Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Outside Survey Area Abroad 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gunwharf Quays, 0.3% 2 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.3% 1 0.0% 0 0.5% 1 0.7% 1 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.4% 2 0.3% 1 0.0% 0 0.7% 1 1.4% 1 0.0% 0 Portsmouth City Centre 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 1.9% 11 2.7% 6 0.0% 0 0.7% 1 7.2% 3 1.3% 1 West Quay Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 34.1% 199 37.1% 83 38.2% 62 27.0% 29 19.1% 9 37.1% 16 Mail order / catalogue 0.5% 3 1.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 583 222 161 108 47 44 Sample: 556 204 146 97 53 56

Q12A How did you receive your toys, games, bicycles and other recreational/sports goods? Those that said 'Internet' at Q12

Home delivery 93.2% 185 88.9% 73 97.4% 60 92.6% 27 100.0% 9 96.6% 16 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 3.9% 8 5.2% 4 1.2% 1 7.4% 2 0.0% 0 3.4% 1 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 1.0% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) Downloaded it 1.0% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.4% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Weighted base: 199 83 62 29 9 16 Sample: 180 67 56 26 11 20

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q13 Where did you last buy chemist goods including health and beauty products? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.9% 8 1.4% 5 0.0% 0 1.6% 3 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.2% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 3.9% 36 9.7% 34 0.0% 0 0.0% 0 0.0% 0 3.2% 2 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 3.7% 34 9.6% 34 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 1.6% 15 3.5% 12 0.0% 0 0.0% 0 1.0% 1 2.4% 2 Newport Newport Town Centre 33.9% 313 57.9% 202 12.3% 30 18.4% 33 30.4% 25 33.4% 23 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 2.9% 27 6.7% 23 0.3% 1 0.0% 0 0.8% 1 2.7% 2 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 2.4% 22 0.0% 0 9.1% 22 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 14.1% 131 0.7% 2 50.8% 123 2.3% 4 0.0% 0 1.1% 1 Seaview Village Centre 0.5% 4 0.0% 0 1.8% 4 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 5.4% 49 0.6% 2 16.7% 41 3.8% 7 0.0% 0 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.6% 5 0.2% 1 1.8% 4 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.8% 7 0.3% 1 1.2% 3 1.8% 3 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.4% 4 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 1.5% 13 0.3% 1 0.0% 0 5.1% 9 4.0% 3 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 4.9% 45 0.0% 0 0.0% 0 25.2% 45 0.0% 0 0.0% 0 Shanklin Town Centre 7.7% 71 0.2% 1 1.1% 3 34.5% 62 7.0% 6 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 4.4% 40 0.3% 1 0.0% 0 0.0% 0 47.3% 40 0.0% 0 Zone 5 Freshwater Town Centre 3.3% 31 1.0% 3 0.0% 0 0.0% 0 0.0% 0 38.8% 27 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 1.8% 17 2.2% 8 0.0% 0 0.0% 0 0.0% 0 13.3% 9 Outside Survey Area Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Gunwharf Quays, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.3% 3 0.2% 1 0.9% 2 0.0% 0 0.0% 0 0.0% 0 Portsmouth City Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 0.3% 3 0.2% 1 0.9% 2 0.0% 0 0.0% 0 0.0% 0 West Quay Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 2.9% 27 2.5% 9 2.5% 6 2.6% 5 6.0% 5 4.1% 3 Mail order / catalogue 0.5% 5 0.7% 2 0.0% 0 0.8% 1 0.8% 1 0.0% 0 TV shopping 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 924 349 243 179 84 70 Sample: 929 332 236 174 92 95

Q13A How did you receive your chemist goods including health and beauty products? Those that said 'Internet' at Q13

Home delivery 100.0% 27 100.0% 9 100.0% 6 100.0% 5 100.0% 5 100.0% 3 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 27 9 6 5 5 3 Sample: 26 7 6 4 5 4

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q14 Where did you last buy a large household electrical item? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 0.6% 5 0.6% 2 1.1% 2 0.5% 1 0.0% 0 0.0% 0 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 3.0% 24 3.4% 10 2.4% 5 3.7% 6 0.9% 1 3.1% 2 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.4% 4 0.0% 0 0.5% 1 1.5% 3 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Newport Town Centre 15.5% 127 22.0% 65 9.3% 20 10.0% 17 25.1% 18 10.4% 7 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 3.1% 25 2.7% 8 4.4% 10 2.1% 3 2.0% 1 3.8% 3 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 1.1% 9 0.5% 1 0.0% 0 2.3% 4 3.6% 3 1.8% 1 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 46.2% 379 48.1% 143 42.6% 93 48.3% 80 37.5% 27 53.8% 36 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 1.5% 13 0.2% 1 5.0% 11 0.5% 1 0.0% 0 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 3.5% 28 0.0% 0 8.3% 18 4.1% 7 4.4% 3 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Shanklin Town Centre 0.6% 5 0.0% 0 0.0% 0 1.4% 2 2.7% 2 0.8% 1 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Zone 5 Freshwater Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.2% 2 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Gunwharf Quays, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.2% 1 0.2% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Portsmouth City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 2.0% 16 3.4% 10 0.7% 1 2.9% 5 0.0% 0 0.0% 0 West Quay Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 20.3% 167 16.2% 48 25.0% 55 19.5% 32 23.0% 17 22.7% 15 Mail order / catalogue 0.9% 8 1.7% 5 0.0% 0 1.2% 2 0.0% 0 0.8% 1 TV shopping 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 820 297 219 165 73 66 Sample: 828 293 208 156 82 89

Q14A How did you receive your large household electrical item? Those that said 'Internet' at Q14

Home delivery 99.4% 166 98.0% 47 100.0% 55 100.0% 32 100.0% 17 100.0% 15 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.6% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 167 48 55 32 17 15 Sample: 157 47 47 26 19 18

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q15 Where did you last buy small electrical goods (cameras, tablets, blenders)? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Asda, St Georges Way, 1.1% 8 2.1% 6 0.4% 1 0.6% 1 0.9% 1 0.0% 0 Newport B&Q, Dodnor Lane, 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.9% 1 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 5.8% 45 9.3% 26 2.2% 4 6.4% 10 2.8% 2 4.1% 3 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 0.9% 7 2.3% 7 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Dodner Industrial Estate, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.4% 3 0.2% 1 0.4% 1 0.5% 1 0.0% 0 2.0% 1 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.8% 6 0.8% 2 0.4% 1 0.6% 1 0.0% 0 3.5% 2 Newport Newport Town Centre 17.8% 139 26.0% 74 10.1% 21 12.6% 20 22.5% 16 13.1% 8 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 0.5% 4 0.0% 0 1.0% 2 0.6% 1 0.9% 1 0.0% 0 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 3.3% 26 6.4% 18 0.4% 1 2.4% 4 1.9% 1 2.7% 2 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 30.0% 234 28.2% 80 29.8% 61 32.0% 51 30.8% 22 32.5% 20 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 2.8% 22 0.0% 0 8.7% 18 1.5% 2 1.9% 1 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 6.9% 54 0.7% 2 18.3% 37 6.0% 9 7.2% 5 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.4% 3 0.0% 0 0.0% 0 1.9% 3 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Shanklin Town Centre 1.9% 14 0.0% 0 0.0% 0 8.7% 14 1.1% 1 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.5% 4 0.0% 0 0.0% 0 0.0% 0 5.2% 4 0.0% 0 Zone 5 Freshwater Town Centre 1.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.5% 8 Honnor & Jeffrey Afton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.3% 2 0.2% 1 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Gunwharf Quays, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.3% 2 0.3% 1 0.4% 1 0.5% 1 0.0% 0 0.0% 0 Portsmouth City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 2.0% 16 3.8% 11 0.8% 2 1.5% 2 1.1% 1 0.0% 0 West Quay Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 22.1% 172 17.9% 51 26.0% 53 22.3% 35 22.9% 17 26.7% 17 Mail order / catalogue 0.6% 4 1.3% 4 0.0% 0 0.0% 0 0.9% 1 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 781 283 205 158 73 63 Sample: 788 279 195 148 81 85

Q15A How did you receive your small electrical goods (cameras, tablets, blenders)? Those that said 'Internet' at Q15

Home delivery 97.8% 169 98.1% 50 96.5% 51 100.0% 35 94.5% 16 100.0% 17 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 1.1% 2 1.9% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.6% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.5% 1 0.0% 0 0.0% 0 0.0% 0 5.5% 1 0.0% 0 Weighted base: 172 51 53 35 17 17 Sample: 161 49 44 29 18 21

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q16 Where did you last buy furniture, carpets and floor coverings? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 3.3% 22 4.3% 11 1.8% 3 2.5% 3 5.3% 3 4.3% 2 Newport Capitol Furniture Galleries, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 12.0% 79 14.0% 34 10.4% 19 13.3% 17 6.7% 3 10.1% 5 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 0.9% 6 2.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dodner Industrial Estate, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.9% 6 0.8% 2 0.9% 2 1.2% 1 0.0% 0 1.7% 1 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Newport Town Centre 27.4% 179 39.2% 96 16.4% 30 13.9% 18 50.1% 25 22.1% 10 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 3.3% 21 4.4% 11 1.3% 2 3.6% 5 3.2% 2 4.1% 2 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 4.1% 27 4.8% 12 3.6% 7 3.9% 5 1.6% 1 6.1% 3 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Medina Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 10.3% 68 2.6% 6 27.7% 51 5.5% 7 3.2% 2 2.5% 1 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 50 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Zone 3 Brading Town Centre 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 1.8% 12 1.2% 3 1.3% 2 4.8% 6 0.0% 0 0.0% 0 Industrial Way, Sandown Lake Village Centre 1.1% 7 0.7% 2 1.7% 3 1.9% 3 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.9% 6 0.0% 0 1.6% 3 0.6% 1 3.9% 2 0.0% 0 Brading Sandown Town Centre 3.5% 23 0.3% 1 3.3% 6 10.1% 13 5.7% 3 0.0% 0 Shanklin Town Centre 3.8% 25 0.0% 0 1.7% 3 14.0% 18 6.7% 3 0.0% 0 Spithead Business Centre, 0.9% 6 0.3% 1 1.7% 3 1.7% 2 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ventnor Town Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 5 Freshwater Town Centre 2.7% 18 1.4% 3 0.0% 0 0.0% 0 0.0% 0 30.9% 14 Honnor & Jeffrey Afton 0.4% 3 1.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.2% 2 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Bournemouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Central London 1.0% 6 0.6% 1 2.7% 5 0.0% 0 0.0% 0 0.0% 0 Gunwharf Quays, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Charles Watts Way, Southampton Ikea, West Quay Road, 1.5% 10 1.9% 5 1.6% 3 1.5% 2 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.3% 2 0.4% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.8% 5 0.3% 1 1.3% 2 0.0% 0 2.7% 1 1.4% 1 Portsmouth City Centre 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 51 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 5.6% 37 6.1% 15 7.9% 15 5.1% 7 0.0% 0 1.2% 1 West Quay Retail Park, 1.5% 10 1.2% 3 2.2% 4 2.1% 3 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 10.0% 65 8.6% 21 10.9% 20 10.0% 13 9.4% 5 14.3% 7 Mail order / catalogue 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 656 245 185 130 49 46 Sample: 662 240 179 123 55 65

Q16A How did you receive your furniture, carpets and floor coverings? Those that said 'Internet' at Q16

Home delivery 100.0% 65 100.0% 21 100.0% 20 100.0% 13 100.0% 5 100.0% 7 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 65 21 20 13 5 7 Sample: 57 19 15 10 6 7

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 52 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q17 Where did you last buy DIY (including gardening) goods? Excl. Nulls

Zone 1 Aldi, Airfield Way, Cowes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, St Georges Way, 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Newport B&Q, Dodnor Lane, 65.4% 527 66.3% 204 63.2% 132 63.0% 96 64.2% 46 74.8% 48 Newport Capitol Furniture Galleries, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bernard Way, Newport Carisbrooke Retail Park 0.2% 2 0.0% 0 0.4% 1 0.0% 0 1.1% 1 0.0% 0 (formerly Gunville Trading Estate),Taylor Road, Newport (Argos, Mothercare, Home Bargains, Dreams and Carpetright) Carisbrooke Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppins Bridge Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Furlongs, Newport (Cineworld, Fever Bar, Pizza Hut, KFC, Maplin and Office Outlet) Cowes Town Centre 1.9% 15 4.9% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dodner Industrial Estate, 0.2% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport East Cowes Town Centre 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Forest View Garden Centre, 0.5% 4 0.9% 3 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Forest Road, Newport Isle of Wight Motorcycles, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Daish Way, Newport Lidl, River Way, Newport 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Lane Carpets & 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flooring, Long Lane, Newport Marks & Spencer, Church 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Litten, Newport Matalan, Furrlongs, Newport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mole Country Stores, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Blackwater, Newport Morrisons, South Street, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Newport Town Centre 11.1% 89 17.0% 52 6.7% 14 7.1% 11 13.6% 10 3.6% 2 Northwood Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakfield District Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Riverway Industrial Estate, 2.4% 20 2.3% 7 4.8% 10 1.2% 2 0.0% 0 1.2% 1 Riverway, Newport (Magnet Trade, Topps Tiles) Sainsburys Superstore, Foxes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Newport Sainsburys Superstore, High 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Cowes The Range, Place Road, 0.7% 5 0.3% 1 1.4% 3 0.0% 0 0.0% 0 2.5% 2 Cowes Towngate Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport (Halfords, Mattressman and Pavers) Wakes Retail Park, Medina 0.7% 6 1.6% 5 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Way, Newport (Pets at Home, Currys, PC World and Dunelm) Zone 2 Bembridge Village Centre 0.3% 3 0.0% 0 1.3% 3 0.0% 0 0.0% 0 0.0% 0 Busy Bee Garden Centre, 1.4% 11 0.0% 0 4.4% 9 0.5% 1 1.1% 1 0.9% 1 Brading Road, Ryde Medina Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Staplers Road, Wootton Bridge, Ryde Ryde Town Centre 3.4% 27 0.8% 2 11.0% 23 1.2% 2 0.0% 0 0.0% 0 Seaview Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spinnaker Chandlery, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 53 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Embankment Road, Bembridge Tesco Extra, Brading Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde Westridge Golf Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Road, Ryde Wooton Bridge Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Aldi, Spithead Bus Park, 0.4% 4 0.0% 0 0.0% 0 1.9% 3 0.9% 1 0.0% 0 Sandown Zone 3 Brading Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Honnor & Jeffrey Dalverton 0.4% 3 0.0% 0 0.4% 1 1.5% 2 0.0% 0 0.0% 0 Garden Centre, Newport Road, Sandown Jubilee Garden Centre, 0.6% 4 0.9% 3 0.0% 0 1.2% 2 0.0% 0 0.0% 0 Newport Road, Branstone, Sandown Lake Industrial Estate, Lake 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Industrial Way, Sandown Lake Village Centre 0.2% 1 0.2% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Languard Holiday Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shanklin Lidl, Landguard Manor 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Road, Shanklin Morrisons, Newport Road, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sandown Oasis, Carpenters Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brading Sandown Town Centre 1.2% 9 0.3% 1 0.4% 1 4.7% 7 0.9% 1 0.0% 0 Shanklin Town Centre 2.5% 20 0.0% 0 0.4% 1 11.5% 18 2.7% 2 0.0% 0 Spithead Business Centre, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport Road, Sandown Thomson Plant and Garden 0.6% 5 0.6% 2 0.8% 2 0.7% 1 0.0% 0 0.0% 0 Centre, Watery Lane, Newchurch Zone 4 Godshill Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Niton Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other - Zone 4 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Ventnor Town Centre 0.9% 7 0.0% 0 0.0% 0 0.0% 0 10.1% 7 0.0% 0 Zone 5 Freshwater Town Centre 1.1% 9 0.2% 1 0.0% 0 0.0% 0 0.0% 0 13.3% 9 Honnor & Jeffrey Afton 0.3% 3 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 2 Garden Centre, Afton Road, Freshwater Totland Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yarmouth Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Outside Survey Area Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bournemouth Town Centre 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bradbeers Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellington Way, Hedge End Brighton City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gunwharf Quays, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth Hedge End Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Charles Watts Way, Southampton Ikea, West Quay Road, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Lymington Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mountbatten Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Western Esplanade, Southampton Newchurch Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ocean Retail Park, Burrfields 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Portsmouth Other - Outside Survey Area 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Portsmouth City Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sofasofa, Viaduct Works, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newport

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 54 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Southampton City Centre 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Quay Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pirelli Street, Southampton Others Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 2.6% 21 2.0% 6 4.2% 9 2.9% 4 1.3% 1 1.2% 1 Mail order / catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TV shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember) (Don’t do this type of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shopping) Weighted base: 806 307 209 153 72 64 Sample: 819 306 197 148 83 85

Q17A How did you receive your DIY (including gardening) goods? Those that said 'Internet' at Q17

Home delivery 95.8% 20 100.0% 6 90.0% 8 100.0% 4 100.1% 1 100.0% 1 Delivery to place of work 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Collection at one of the 4.2% 1 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 stores from which the goods were bought from (e.g. the same retailer) Collection at a DIFFERENT 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store/shop from which the goods were bought from (e.g. NOT the same retailer) Collection from a locker (e.g. 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Amazon Locker or similar system) Collection from other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location (PLEASE WRITE IN TYPE OF LOCATION) (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 21 6 9 4 1 1 Sample: 17 5 7 3 1 1

Q18 Do you ever visit any of the following centres for shopping and services? [MR/PR]

Newport 91.3% 913 96.2% 368 82.1% 218 88.2% 166 98.5% 89 97.3% 71 Ryde 58.5% 585 43.0% 164 86.3% 230 70.2% 132 40.1% 36 30.8% 22 Cowes 34.4% 344 53.9% 206 23.1% 61 15.0% 28 23.7% 22 37.2% 27 East Cowes 20.4% 204 26.4% 101 19.7% 53 13.7% 26 12.3% 11 18.1% 13 Sandown 23.5% 236 9.9% 38 19.2% 51 67.6% 127 15.1% 14 7.4% 5 Shanklin 35.3% 353 16.5% 63 21.4% 57 86.5% 163 69.0% 63 11.3% 8 Ventnor 18.1% 181 10.7% 41 10.9% 29 18.5% 35 80.8% 73 5.0% 4 Freshwater 16.1% 161 16.8% 64 5.2% 14 6.0% 11 1.0% 1 97.4% 71 (Do not visit any of these 2.5% 25 3.4% 13 3.7% 10 0.9% 2 0.7% 1 0.0% 0 centres) Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

Q19 Which centre do you visit the most? Not those who said '(Do not visit any of these centres)' at Q18

Newport 55.7% 543 83.0% 306 34.8% 89 35.2% 66 51.6% 46 48.8% 36 Ryde 17.4% 170 1.1% 4 58.5% 150 8.5% 16 0.0% 0 0.0% 0 Cowes 3.7% 36 8.7% 32 1.6% 4 0.0% 0 0.0% 0 0.0% 0 East Cowes 2.2% 21 4.6% 17 1.1% 3 0.4% 1 0.0% 0 1.0% 1 Sandown 3.3% 32 0.0% 0 0.8% 2 16.2% 30 0.0% 0 0.0% 0 Shanklin 9.5% 93 0.5% 2 2.9% 7 37.7% 70 14.5% 13 0.0% 0 Ventnor 3.7% 36 0.8% 3 0.3% 1 0.5% 1 33.9% 31 0.9% 1 Freshwater 4.5% 44 1.4% 5 0.0% 0 1.6% 3 0.0% 0 49.3% 36 Weighted base: 975 369 256 186 90 73 Sample: 981 360 244 178 99 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 55 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Meanscore: [Number of visits per month]

Q20 How often do you visit (CENTRE MENTIONED AT Q19)? Not those who said '(Do not visit any of these centres)' at Q18

Daily 14.1% 137 15.6% 57 12.1% 31 10.9% 20 21.3% 19 13.0% 10 At least two times a week 36.2% 353 37.8% 140 36.2% 93 33.9% 63 28.9% 26 42.8% 31 At least once a week 30.9% 302 31.5% 116 21.7% 55 38.2% 71 38.1% 34 33.2% 24 At least once a fortnight 11.6% 113 7.8% 29 18.9% 48 11.9% 22 9.2% 8 7.2% 5 At least once a month 4.3% 42 5.6% 21 5.1% 13 2.9% 5 1.6% 1 1.9% 1 At least every 2 months 1.0% 10 0.3% 1 1.6% 4 1.8% 3 0.0% 0 1.8% 1 At least every 3 months 0.4% 4 0.0% 0 1.5% 4 0.0% 0 0.0% 0 0.0% 0 At least every 6 months 0.3% 3 0.0% 0 1.0% 3 0.4% 1 0.0% 0 0.0% 0 Less often than once every 6 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 months Have only visited once 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.0% 10 1.2% 4 1.9% 5 0.0% 0 0.7% 1 0.0% 0 Mean: 109.69 116.42 100.26 98.30 131.11 111.43 Weighted base: 975 369 256 186 90 73 Sample: 981 360 244 178 99 100

Q21 How do you usually travel to (CENTRE MENTIONED AT Q19) (main part of journey)? Not those who said '(Do not visit any of these centres)' at Q18

Car / van (as driver) 60.9% 594 55.5% 205 68.4% 175 57.6% 108 66.0% 59 63.6% 46 Car / van (as passenger) 8.1% 79 7.7% 28 5.0% 13 13.4% 25 4.9% 4 11.3% 8 Bus, minibus or coach 7.6% 74 7.5% 28 7.5% 19 8.6% 16 10.5% 9 2.6% 2 Motorcycle, scooter or 0.3% 3 0.3% 1 0.0% 0 0.0% 0 1.8% 2 0.0% 0 moped Walk 21.0% 204 26.4% 97 18.2% 47 16.1% 30 16.9% 15 21.1% 15 Taxi 0.4% 4 0.4% 1 0.4% 1 0.8% 1 0.0% 0 0.0% 0 Train 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Park & ride 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.2% 2 0.4% 2 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Mobility scooter / disability 0.4% 4 0.4% 2 0.3% 1 0.5% 1 0.0% 0 0.0% 0 vehicle Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.0% 10 1.2% 4 0.0% 0 2.5% 5 0.0% 0 1.5% 1 Weighted base: 975 369 256 186 90 73 Sample: 981 360 244 178 99 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 56 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q22A What is your main reason for visiting (CENTRE MENTIONED AT Q19) e.g. what is the main activity you carry out there? Not those who said '(Do not visit any of these centres)' at Q18

For Food shopping 47.9% 467 57.5% 212 38.1% 98 34.6% 65 44.2% 40 71.8% 52 For Non-food shopping 19.5% 191 16.5% 61 26.3% 67 22.0% 41 15.7% 14 9.5% 7 To shop at the market(s) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit bars / pubs 0.3% 3 0.4% 2 0.0% 0 0.4% 1 0.0% 0 0.9% 1 To visit cafes / restaurants 3.3% 32 3.5% 13 3.2% 8 3.1% 6 5.7% 5 0.0% 0 To visit the Farmers Market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit other markets 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit personal service 1.4% 14 0.4% 2 1.8% 5 1.4% 3 5.5% 5 0.0% 0 providers (e.g. hairdressers, beauty salon etc.) To visit financial services 5.0% 49 4.6% 17 5.3% 14 8.1% 15 3.1% 3 0.9% 1 such as banks and other financial institutions To visit other service 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 providers (e.g. travel agent, estate agent etc.) To visit a medical service 1.3% 13 0.4% 1 1.0% 2 1.9% 4 4.6% 4 1.5% 1 (hospital, doctors, dentists, opticians) To get petrol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the cinema 0.3% 3 0.4% 2 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit a park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the swimming pool 0.6% 6 0.2% 1 0.9% 2 1.6% 3 0.0% 0 0.0% 0 To visit other gyms / health 0.7% 7 0.7% 3 1.1% 3 0.0% 0 1.0% 1 0.9% 1 and fitness facilities To visit the library 0.2% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.8% 1 To visit museums / art 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 gallery To visit the pub 0.2% 2 0.3% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit late night time 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 venues e.g. nightclub To go to church 0.4% 4 0.4% 1 0.4% 1 0.0% 0 1.5% 1 0.0% 0 For other leisure activities 1.9% 18 1.9% 7 3.0% 8 1.5% 3 0.0% 0 0.8% 1 To meet family 1.0% 9 0.4% 2 1.5% 4 2.2% 4 0.0% 0 0.0% 0 To meet friends 1.1% 11 0.9% 3 2.0% 5 0.4% 1 0.7% 1 1.7% 1 To visit the theatre 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit the musical venues 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 For work 5.9% 57 3.4% 12 5.9% 15 6.6% 12 13.8% 12 6.5% 5 For education as a student 0.8% 8 0.5% 2 0.0% 0 3.2% 6 0.0% 0 0.0% 0 (e.g. student at college, university, or other third level education) To access public transport 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 for onward travel (e.g. train station, bus station) To do the school run 0.7% 7 0.2% 1 0.3% 1 2.1% 4 0.0% 0 2.2% 2 For a day out / window shop 5.3% 52 4.4% 16 5.8% 15 10.0% 19 0.9% 1 1.8% 1 / walk about Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.4% 4 0.0% 0 0.0% 0 0.4% 1 2.5% 2 0.8% 1 (No main activity / no other 1.5% 14 2.4% 9 1.8% 5 0.0% 0 0.7% 1 0.0% 0 activity) Weighted base: 975 369 256 186 90 73 Sample: 981 360 244 178 99 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 57 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q22B What is your second main reason for visiting (CENTRE MENTIONED AT Q19)? Not those who said '(Do not visit any of these centres)' at Q18 or '(No main activity)' at Q22A

For Food shopping 11.1% 107 10.4% 38 14.0% 35 6.9% 13 17.4% 16 7.8% 6 For Non-food shopping 27.4% 264 29.2% 105 25.0% 63 27.6% 51 28.9% 26 25.0% 18 To shop at the market(s) 0.3% 3 0.3% 1 0.0% 0 0.4% 1 1.0% 1 0.0% 0 To visit bars / pubs 1.2% 12 1.4% 5 0.0% 0 1.6% 3 2.5% 2 1.8% 1 To visit cafes / restaurants 8.2% 79 12.5% 45 6.8% 17 4.7% 9 5.6% 5 4.2% 3 To visit the Farmers Market 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 To visit other markets 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit personal service 1.3% 13 1.6% 6 1.3% 3 1.2% 2 1.6% 1 0.0% 0 providers (e.g. hairdressers, beauty salon etc.) To visit financial services 5.4% 52 8.4% 30 3.2% 8 3.7% 7 3.2% 3 4.7% 3 such as banks and other financial institutions To visit other service 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 providers (e.g. travel agent, estate agent etc.) To visit a medical service 3.1% 30 1.9% 7 2.6% 6 4.4% 8 4.7% 4 6.0% 4 (hospital, doctors, dentists, opticians) To get petrol 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 To visit the cinema 1.4% 14 0.5% 2 3.2% 8 1.4% 3 0.0% 0 1.8% 1 To visit a park 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 To visit the swimming pool 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 To visit other gyms / health 1.0% 10 1.0% 4 0.0% 0 1.2% 2 0.8% 1 4.0% 3 and fitness facilities To visit the library 0.9% 9 0.6% 2 1.8% 4 0.8% 1 0.0% 0 1.5% 1 To visit museums / art 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 gallery To visit the pub 0.5% 4 1.0% 4 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit late night time 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 venues e.g. nightclub To go to church 0.2% 2 0.0% 0 0.3% 1 0.5% 1 0.0% 0 1.0% 1 For other leisure activities 1.5% 14 1.4% 5 2.0% 5 0.8% 1 1.8% 2 1.8% 1 To meet family 1.1% 11 1.2% 4 0.4% 1 1.3% 2 0.0% 0 4.1% 3 To meet friends 1.0% 10 1.9% 7 0.3% 1 0.8% 1 0.0% 0 0.9% 1 To visit the theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the musical venues 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 For work 1.3% 13 1.8% 7 1.5% 4 0.0% 0 0.8% 1 1.9% 1 For education as a student 0.6% 6 0.0% 0 2.3% 6 0.0% 0 0.0% 0 0.0% 0 (e.g. student at college, university, or other third level education) To access public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 for onward travel (e.g. train station, bus station) To do the school run 0.7% 7 0.7% 2 0.0% 0 1.6% 3 0.9% 1 0.9% 1 For a day out / window shop 3.5% 34 4.2% 15 1.9% 5 5.9% 11 2.5% 2 0.8% 1 / walk about Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.7% 6 0.4% 2 1.2% 3 0.0% 0 1.5% 1 0.8% 1 (No main activity / no other 26.5% 254 19.5% 70 31.4% 79 34.7% 65 22.0% 20 28.6% 21 activity) Weighted base: 961 360 251 186 89 73 Sample: 967 353 238 178 98 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 58 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q22X Reasons for visiting (CENTRE MENTIONED AT Q19) (All mentions) [MR] Not those who said '(Do not visit any of these centres)' at Q18 or '(No main activity)' at Q22A

For Food shopping 59.7% 574 69.3% 250 52.8% 133 41.5% 77 62.0% 55 79.7% 58 For Non-food shopping 47.3% 454 46.2% 166 51.8% 130 49.5% 92 44.7% 40 34.6% 25 To shop at the market(s) 0.3% 3 0.3% 1 0.0% 0 0.4% 1 1.0% 1 0.0% 0 To visit bars / pubs 1.5% 15 1.8% 7 0.0% 0 2.0% 4 2.5% 2 2.7% 2 To visit cafes / restaurants 11.6% 111 16.1% 58 10.0% 25 7.8% 15 11.3% 10 4.2% 3 To visit the Farmers Market 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 To visit other markets 0.2% 2 0.3% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit personal service 2.7% 26 2.1% 7 3.1% 8 2.6% 5 7.2% 6 0.0% 0 providers (e.g. hairdressers, beauty salon etc.) To visit financial services 10.5% 101 13.1% 47 8.7% 22 11.8% 22 6.3% 6 5.6% 4 such as banks and other financial institutions To visit other service 0.2% 2 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 providers (e.g. travel agent, estate agent etc.) To visit a medical service 4.4% 43 2.2% 8 3.5% 9 6.3% 12 9.3% 8 7.5% 6 (hospital, doctors, dentists, opticians) To get petrol 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 To visit the cinema 1.7% 16 0.9% 3 3.5% 9 1.4% 3 0.0% 0 1.8% 1 To visit a park 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 To visit the swimming pool 0.7% 7 0.2% 1 0.9% 2 1.6% 3 0.9% 1 0.0% 0 To visit other gyms / health 1.7% 17 1.8% 6 1.1% 3 1.2% 2 1.8% 2 4.9% 4 and fitness facilities To visit the library 1.2% 11 0.6% 2 2.4% 6 0.8% 1 0.0% 0 2.3% 2 To visit museums / art 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 gallery To visit the pub 0.6% 6 1.3% 5 0.6% 2 0.0% 0 0.0% 0 0.0% 0 To visit late night time 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 venues e.g. nightclub To go to church 0.6% 6 0.4% 1 0.7% 2 0.5% 1 1.5% 1 1.0% 1 For other leisure activities 3.4% 32 3.3% 12 5.1% 13 2.3% 4 1.8% 2 2.6% 2 To meet family 2.1% 20 1.6% 6 1.9% 5 3.5% 7 0.0% 0 4.1% 3 To meet friends 2.2% 21 2.8% 10 2.4% 6 1.2% 2 0.8% 1 2.6% 2 To visit the theatre 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit the musical venues 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 For work 7.2% 70 5.3% 19 7.6% 19 6.6% 12 14.6% 13 8.4% 6 For education as a student 1.4% 14 0.6% 2 2.3% 6 3.2% 6 0.0% 0 0.0% 0 (e.g. student at college, university, or other third level education) To access public transport 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 for onward travel (e.g. train station, bus station) To do the school run 1.5% 14 0.9% 3 0.3% 1 3.7% 7 0.9% 1 3.1% 2 For a day out / window shop 8.9% 86 8.7% 31 7.8% 20 16.0% 30 3.4% 3 2.6% 2 / walk about Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 961 360 251 186 89 73 Sample: 967 353 238 178 98 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 59 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q23A Why do you prefer to visit (CENTRE MENTIONED AT Q19)? 1st mention Not those who said '(Do not visit any of these centres)' at Q18

Attractive environment / nice 2.6% 26 2.9% 11 2.7% 7 1.6% 3 5.3% 5 0.0% 0 place Clean streets / well 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintained Close to friends / relatives 1.4% 14 0.7% 3 0.9% 2 2.9% 5 3.2% 3 0.9% 1 Close to home 52.4% 510 60.9% 225 51.5% 132 43.5% 81 38.8% 35 51.9% 38 Close to seafront, marina or 0.5% 5 0.4% 1 1.0% 2 0.5% 1 0.0% 0 0.0% 0 estuary waterfront Close to work / en route to 1.4% 13 0.9% 3 2.4% 6 1.0% 2 0.0% 0 2.7% 2 work Easy to get to by bus 1.0% 9 0.9% 3 1.4% 4 0.9% 2 0.0% 0 1.0% 1 Easy to get to by car 1.0% 10 0.7% 2 0.4% 1 2.2% 4 0.0% 0 2.6% 2 Easy to get to by train 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Familiar / know where 1.4% 14 2.4% 9 1.2% 3 0.0% 0 0.9% 1 1.0% 1 everything is Good cafés 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Good disabled access 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for a day out 0.2% 2 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Good layout / shops close 0.8% 8 0.9% 3 0.0% 0 1.6% 3 0.7% 1 1.8% 1 together Good market 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good pubs / bars 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good range of health and 0.2% 2 0.0% 0 0.0% 0 0.4% 1 1.5% 1 0.0% 0 fitness facilities (e.g. gyms, leisure centres) Good range of hotels 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good restaurants 0.2% 2 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Has undercover shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nice atmosphere / friendly 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Parking - it's cheap 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Parking - it's easy to find a 0.7% 7 1.2% 4 0.7% 2 0.0% 0 0.9% 1 0.0% 0 space Parking - it's free 0.7% 7 0.7% 3 1.7% 4 0.0% 0 0.0% 0 0.0% 0 Parking - it's in a good 0.2% 2 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 location Pedestrianised areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quiet / not busy 0.2% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Services - good for financial 1.7% 16 0.4% 1 1.4% 4 2.5% 5 4.6% 4 3.0% 2 services (e.g. banks / building societies) Services - good for other 0.4% 4 0.0% 0 0.6% 2 0.4% 1 1.5% 1 0.0% 0 services (e.g. library, hairdresser, vets etc.) Shops - good opening hours / 0.4% 4 0.0% 0 1.2% 3 0.0% 0 0.7% 1 0.0% 0 open on Sundays Shops - good range of 1.3% 13 0.8% 3 0.9% 2 2.1% 4 3.6% 3 0.8% 1 affordable shops Shops - good range of bakers 0.2% 2 0.0% 0 0.3% 1 0.5% 1 0.0% 0 0.0% 0 / butchers / greengrocers Shops - good range of 1.8% 18 0.7% 3 3.1% 8 2.4% 5 2.5% 2 0.0% 0 clothes shops Shops - good range of 'high 2.0% 20 1.5% 6 1.0% 3 4.5% 8 2.0% 2 1.5% 1 street' retailers Shops - good range of 1.4% 14 0.9% 3 1.8% 5 1.9% 4 1.0% 1 1.8% 1 independent shops Shops - good range of 6.0% 58 4.2% 16 8.2% 21 6.6% 12 6.3% 6 5.5% 4 non-food shops generally Shops - good range of 2.4% 23 1.2% 4 2.8% 7 3.7% 7 5.0% 5 0.0% 0 quality shops Shops - good range of 1.8% 18 1.5% 6 1.5% 4 0.4% 1 1.5% 1 8.5% 6 supermarkets Traditional / quaint 0.4% 3 0.2% 1 0.0% 0 0.9% 2 0.0% 0 1.5% 1 You can get everything you 3.5% 34 2.7% 10 1.5% 4 6.9% 13 7.1% 6 0.8% 1 need there Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for leisure activities 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.8% 1 Good location / in the middle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 of the island Like the Co-op store 0.3% 3 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 60 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Like the Lidl store 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Like the Marks & Spencer 0.3% 3 0.0% 0 0.6% 1 0.9% 2 0.0% 0 0.0% 0 store Like the Next store 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Like the W Hurst & Son 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Waitrose store 0.3% 3 0.0% 0 0.8% 2 0.0% 0 0.0% 0 1.0% 1 Like to support local shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 On the school run 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Petrol's cheap there 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 (Don't know) 0.4% 3 0.0% 0 0.3% 1 0.4% 1 2.0% 2 0.0% 0 (No reason / no other reason) 9.9% 96 10.8% 40 9.6% 25 7.6% 14 10.7% 10 10.5% 8 Weighted base: 975 369 256 186 90 73 Sample: 981 360 244 178 99 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 61 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q23B Why do you prefer to visit (CENTRE MENTIONED AT Q19)? 2nd mention Not those who said '(Do not visit any of these centres)' at Q18 or '(No reason)' at Q23A

Attractive environment / nice 1.8% 16 2.8% 9 0.3% 1 1.6% 3 0.8% 1 3.7% 2 place Clean streets / well 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintained Close to friends / relatives 0.7% 6 0.0% 0 1.0% 2 1.7% 3 1.0% 1 0.0% 0 Close to home 4.0% 35 4.2% 14 3.6% 8 0.4% 1 11.8% 9 4.2% 3 Close to seafront, marina or 0.9% 8 0.3% 1 1.1% 3 1.5% 3 0.8% 1 1.2% 1 estuary waterfront Close to work / en route to 0.6% 5 0.8% 2 0.3% 1 1.1% 2 0.0% 0 0.0% 0 work Easy to get to by bus 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Easy to get to by car 0.7% 7 0.5% 2 1.1% 3 1.3% 2 0.0% 0 0.0% 0 Easy to get to by train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 0.7% 6 1.4% 5 0.4% 1 0.0% 0 0.8% 1 0.0% 0 everything is Good cafés 0.4% 3 1.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good disabled access 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for a day out 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good layout / shops close 0.9% 8 1.3% 4 0.9% 2 0.4% 1 0.0% 0 0.9% 1 together Good market 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good pubs / bars 0.8% 7 1.7% 6 0.4% 1 0.6% 1 0.0% 0 0.0% 0 Good range of health and 0.7% 6 0.8% 3 1.3% 3 0.4% 1 0.0% 0 0.0% 0 fitness facilities (e.g. gyms, leisure centres) Good range of hotels 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good restaurants 0.3% 3 0.2% 1 0.6% 1 0.4% 1 0.0% 0 0.0% 0 Has undercover shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nice atmosphere / friendly 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 people Parking - it's cheap 0.2% 2 0.0% 0 0.4% 1 0.4% 1 0.0% 0 0.0% 0 Parking - it's easy to find a 1.0% 9 0.6% 2 1.0% 2 1.9% 3 1.8% 1 0.0% 0 space Parking - it's free 0.4% 4 0.3% 1 0.7% 2 0.6% 1 0.0% 0 0.0% 0 Parking - it's in a good 0.4% 3 0.6% 2 0.0% 0 0.0% 0 1.1% 1 0.9% 1 location Pedestrianised areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quiet / not busy 0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.8% 1 0.0% 0 Services - good for financial 1.5% 13 2.2% 7 0.0% 0 2.6% 5 0.8% 1 1.0% 1 services (e.g. banks / building societies) Services - good for other 0.7% 6 0.8% 3 0.3% 1 0.9% 1 1.7% 1 0.0% 0 services (e.g. library, hairdresser, vets etc.) Shops - good opening hours / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 open on Sundays Shops - good range of 1.5% 13 1.3% 4 1.0% 2 2.6% 4 0.0% 0 3.6% 2 affordable shops Shops - good range of bakers 0.6% 5 0.0% 0 0.3% 1 1.7% 3 1.8% 1 0.0% 0 / butchers / greengrocers Shops - good range of 0.7% 6 1.0% 3 0.4% 1 0.0% 0 2.1% 2 0.0% 0 clothes shops Shops - good range of 'high 1.4% 13 1.9% 6 0.0% 0 1.5% 3 1.0% 1 4.3% 3 street' retailers Shops - good range of 1.4% 12 1.1% 4 2.5% 6 0.4% 1 0.8% 1 1.7% 1 independent shops Shops - good range of 4.7% 41 6.0% 20 4.9% 11 3.1% 5 3.7% 3 3.2% 2 non-food shops generally Shops - good range of 2.0% 18 2.2% 7 1.0% 2 1.0% 2 6.6% 5 1.7% 1 quality shops Shops - good range of 2.0% 18 1.5% 5 1.4% 3 2.2% 4 1.8% 1 6.3% 4 supermarkets Traditional / quaint 0.6% 5 1.0% 3 0.0% 0 0.0% 0 0.0% 0 2.9% 2 You can get everything you 3.4% 30 2.9% 10 1.5% 4 8.1% 14 3.5% 3 0.0% 0 need there Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good cinema 0.3% 2 0.2% 1 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Good for leisure activities 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good location / in the middle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of the island Like the Co-op store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 62 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Like the Lidl store 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Like the Marks & Spencer 0.2% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 store Like the Next store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like the W Hurst & Son 0.2% 1 0.2% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 store Like the Waitrose store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like to support local shops 0.4% 3 0.0% 0 0.0% 0 0.4% 1 0.0% 0 3.7% 2 On the school run 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Petrol's cheap there 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.6% 5 0.3% 1 0.7% 2 0.0% 0 1.0% 1 3.3% 2 (No reason / no other reason) 62.4% 549 59.9% 197 70.7% 164 62.2% 107 53.3% 43 57.5% 38 Weighted base: 879 329 232 172 80 65 Sample: 897 323 223 167 91 93

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 63 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q23X Preferences for visiting (CENTRE MENTIONED AT Q19) (All mentions) Not those who said '(Do not visit any of these centres)' at Q18 or '(No reason)' at Q23A

Attractive environment / nice 4.7% 41 6.1% 20 3.3% 8 3.3% 6 6.8% 5 3.7% 2 place Clean streets / well 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintained Close to friends / relatives 2.4% 21 0.8% 3 2.0% 5 4.9% 8 5.5% 4 1.0% 1 Close to home 62.1% 546 72.5% 239 60.2% 139 47.9% 83 55.3% 44 62.1% 41 Close to seafront, marina or 1.4% 12 0.7% 2 2.2% 5 2.1% 4 0.8% 1 1.2% 1 estuary waterfront Close to work / en route to 2.1% 18 1.8% 6 2.9% 7 2.2% 4 0.0% 0 3.0% 2 work Easy to get to by bus 1.1% 10 1.0% 3 1.6% 4 1.0% 2 0.8% 1 1.2% 1 Easy to get to by car 1.8% 16 1.3% 4 1.6% 4 3.7% 6 0.0% 0 2.9% 2 Easy to get to by train 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Familiar / know where 2.2% 20 4.1% 14 1.7% 4 0.0% 0 1.8% 1 1.2% 1 everything is Good cafés 0.5% 4 1.0% 3 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Good disabled access 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for a day out 0.2% 2 0.3% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Good layout / shops close 1.8% 16 2.3% 8 0.9% 2 2.2% 4 0.8% 1 2.9% 2 together Good market 0.3% 2 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good pubs / bars 0.9% 8 1.9% 6 0.4% 1 0.6% 1 0.0% 0 0.0% 0 Good range of health and 1.0% 9 0.8% 3 1.3% 3 0.9% 1 1.7% 1 0.0% 0 fitness facilities (e.g. gyms, leisure centres) Good range of hotels 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good restaurants 0.5% 5 0.5% 2 0.6% 1 0.9% 2 0.0% 0 0.0% 0 Has undercover shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nice atmosphere / friendly 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 people Parking - it's cheap 0.2% 2 0.0% 0 0.4% 1 0.4% 1 0.0% 0 0.9% 1 Parking - it's easy to find a 1.8% 16 2.0% 6 1.8% 4 1.9% 3 2.8% 2 0.0% 0 space Parking - it's free 1.2% 11 1.1% 4 2.6% 6 0.6% 1 0.0% 0 0.0% 0 Parking - it's in a good 0.6% 5 0.9% 3 0.0% 0 0.5% 1 1.1% 1 0.9% 1 location Pedestrianised areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quiet / not busy 0.5% 4 0.6% 2 0.7% 2 0.0% 0 0.8% 1 0.0% 0 Services - good for financial 3.3% 29 2.7% 9 1.6% 4 5.4% 9 6.0% 5 4.3% 3 services (e.g. banks / building societies) Services - good for other 1.1% 10 0.8% 3 1.0% 2 1.3% 2 3.4% 3 0.0% 0 services (e.g. library, hairdresser, vets etc.) Shops - good opening hours / 0.4% 4 0.0% 0 1.3% 3 0.0% 0 0.8% 1 0.0% 0 open on Sundays Shops - good range of 3.0% 26 2.1% 7 2.0% 5 4.8% 8 4.1% 3 4.5% 3 affordable shops Shops - good range of bakers 0.8% 7 0.0% 0 0.7% 2 2.2% 4 1.8% 1 0.0% 0 / butchers / greengrocers Shops - good range of 2.7% 24 1.9% 6 3.9% 9 2.6% 5 5.0% 4 0.0% 0 clothes shops Shops - good range of 'high 3.7% 32 3.6% 12 1.1% 3 6.4% 11 3.3% 3 6.0% 4 street' retailers Shops - good range of 2.9% 26 2.1% 7 4.5% 10 2.5% 4 2.0% 2 3.7% 2 independent shops Shops - good range of 11.4% 100 10.8% 35 13.9% 32 10.2% 18 10.7% 9 9.3% 6 non-food shops generally Shops - good range of 4.6% 41 3.5% 12 4.1% 9 5.0% 9 12.3% 10 1.7% 1 quality shops Shops - good range of 4.0% 35 3.2% 10 3.2% 7 2.6% 5 3.5% 3 15.8% 10 supermarkets Traditional / quaint 1.0% 9 1.2% 4 0.0% 0 0.9% 2 0.0% 0 4.6% 3 You can get everything you 7.3% 64 6.0% 20 3.2% 7 15.6% 27 12.3% 10 0.9% 1 need there Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good cinema 0.3% 2 0.2% 1 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Good for leisure activities 0.2% 2 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.9% 1 Good location / in the middle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 of the island Like the Co-op store 0.3% 3 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 64 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Like the Lidl store 0.2% 2 0.0% 0 0.4% 1 0.6% 1 0.0% 0 0.0% 0 Like the Marks & Spencer 0.6% 5 0.0% 0 1.3% 3 1.0% 2 0.0% 0 0.0% 0 store Like the Next store 0.1% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Like the W Hurst & Son 0.2% 1 0.2% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 store Like the Waitrose store 0.3% 3 0.0% 0 0.9% 2 0.0% 0 0.0% 0 1.2% 1 Like to support local shops 0.4% 3 0.0% 0 0.0% 0 0.4% 1 0.0% 0 3.7% 2 On the school run 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Petrol's cheap there 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Weighted base: 879 329 232 172 80 65 Sample: 897 323 223 167 91 93

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 65 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q24A Are there any measures that would encourage you to visit (CENTRE MENTIONED AT Q19) more often? 1st Mention Not those who said '(Do not visit any of these centres)' at Q18

Better disabled access 0.4% 4 0.7% 3 0.3% 1 0.0% 0 0.0% 0 0.0% 0 Better layout / shops closer 0.3% 3 0.4% 1 0.0% 0 0.4% 1 0.9% 1 0.0% 0 together Better lighting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better market 0.4% 4 0.9% 3 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Better security / safety 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Cleaner streets / better 1.0% 9 0.9% 3 0.7% 2 1.8% 3 1.0% 1 0.0% 0 maintained Easier to get to by bus 0.5% 5 0.0% 0 1.2% 3 0.4% 1 1.8% 2 0.0% 0 Easier to get to by car 0.5% 5 0.6% 2 1.1% 3 0.0% 0 0.0% 0 0.0% 0 Easier to get to by train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improve the nightlife 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less charity shops 3.2% 31 2.8% 10 2.3% 6 7.0% 13 0.0% 0 2.8% 2 Less empty shops 3.2% 31 3.8% 14 2.4% 6 2.8% 5 3.1% 3 4.1% 3 Less takeaways 0.2% 1 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Less traffic congestion / 3.7% 36 4.5% 17 3.3% 8 3.4% 6 3.7% 3 1.5% 1 improved access Make it more attractive / 0.9% 9 0.6% 2 2.1% 5 0.4% 1 0.0% 0 0.8% 1 nicer environment More / better cafés / 0.6% 6 0.5% 2 0.3% 1 0.9% 2 1.0% 1 0.0% 0 restaurants More / better financial 1.3% 13 2.5% 9 0.0% 0 1.4% 3 0.0% 0 1.5% 1 services (e.g. banks / building societies) More / better leisure facilities 1.6% 16 1.2% 4 3.2% 8 0.5% 1 2.1% 2 0.8% 1 (e.g. leisure centres, cinema, health and fitness clubs, etc) More / better public toilets 0.6% 6 0.0% 0 0.9% 2 2.0% 4 0.0% 0 0.0% 0 More / better pubs / bars 0.2% 2 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 More / better range of other 0.6% 6 0.6% 2 1.1% 3 0.4% 1 0.0% 0 0.0% 0 services (e.g. library, hairdresser, vets etc.) More / better seating areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More pedestrianised areas 1.1% 11 1.2% 4 1.8% 4 1.0% 2 0.0% 0 0.0% 0 More road crossings 0.4% 4 0.8% 3 0.0% 0 0.4% 1 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer(s) (PLEASE WRITE IN NAME OF RETAILER) Nicer atmosphere / friendlier 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Parking - make it cheaper 3.0% 30 4.0% 15 1.9% 5 4.4% 8 1.9% 2 0.0% 0 Parking - make it free 5.8% 57 6.4% 24 3.2% 8 4.6% 9 6.5% 6 14.0% 10 Parking - make more spaces 4.3% 42 4.9% 18 5.3% 14 2.8% 5 1.8% 2 4.7% 3 available Parking - put it in a better 0.5% 4 0.6% 2 0.0% 0 0.9% 2 0.7% 1 0.0% 0 location Quieter / less busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shops - longer opening hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / more open on Sundays Shops - more / better clothes 3.0% 29 2.6% 9 3.5% 9 2.7% 5 4.0% 4 2.3% 2 shops Shops - more / better range 5.8% 56 4.8% 18 7.1% 18 7.1% 13 5.6% 5 3.1% 2 of non-food shops generally Shops - more / better range 0.9% 9 0.5% 2 0.9% 2 0.4% 1 3.6% 3 1.0% 1 of supermarkets Shops - more affordable 0.7% 6 1.3% 5 0.3% 1 0.0% 0 0.0% 0 1.0% 1 shops Shops - more bakers / 0.7% 7 0.4% 2 0.0% 0 2.9% 5 0.0% 0 0.0% 0 butchers / greengrocers Shops - more high quality 3.6% 35 4.2% 16 3.2% 8 2.4% 5 1.5% 1 8.1% 6 shops Shops - more 'high street' 3.9% 38 4.3% 16 2.9% 7 4.0% 7 2.5% 2 6.8% 5 retailers Shops - more independent 2.6% 25 2.6% 10 2.5% 6 1.4% 3 5.3% 5 2.4% 2 shops Undercover shopping / more 0.6% 6 0.2% 1 0.0% 0 2.0% 4 1.6% 1 0.0% 0 undercover shopping Update / refurbish the 1.3% 13 0.9% 3 1.2% 3 1.2% 2 2.8% 3 2.2% 2

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

shopping area Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A billboard with the map of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 the town on A bridge to the mainland 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 A music store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A petrol station 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Keep the library open 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Less betting shops 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less cafes 0.4% 3 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less developments 0.2% 2 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less hairdressers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less jewellers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less pot holes / better road 0.7% 6 1.3% 5 0.0% 0 0.9% 2 0.0% 0 0.0% 0 surfaces Less supermarkets 0.5% 5 0.9% 3 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Lower bus fares 0.6% 6 0.0% 0 2.2% 6 0.0% 0 0.0% 0 0.0% 0 Lower business rates 0.2% 2 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Lower prices at the leisure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre More antique shops 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 More cycle routes 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 More dropped curbs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More events in town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More off licenses 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Aldi store Needs specific named 0.2% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Burger King restaurant Needs specific named 0.3% 3 0.0% 0 0.8% 2 0.5% 1 0.0% 0 0.0% 0 retailer: Debenhams store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 retailer: Dominos restaurant Needs specific named 0.3% 3 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dorothy Perkins store Needs specific named 0.2% 2 0.3% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 retailer: HMV store Needs specific named 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 retailer: Home Bargains store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: JD Sports store Needs specific named 0.3% 3 0.2% 1 0.7% 2 0.4% 1 0.0% 0 0.0% 0 retailer: John Lewis store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 retailer: Lakeland store Needs specific named 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 retailer: Morrisons store Needs specific named 2.3% 22 3.4% 12 2.1% 5 0.4% 1 2.1% 2 2.2% 2 retailer: Primark store Needs specific named 0.2% 2 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 retailer: Starbucks cafe Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Waitrose store Needs specific named 0.1% 1 0.0% 0 0.3% 1 0.0% 0 0.0% 0 0.0% 0 retailer: Zara store New clock in the square 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - longer stay parking 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Refurbish the ice rink 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 2.4% 23 1.5% 6 3.0% 8 3.5% 7 2.1% 2 1.7% 1 (Nothing / nothing else) 32.8% 320 28.1% 104 35.4% 91 34.0% 63 40.2% 36 35.4% 26 Weighted base: 975 369 256 186 90 73 Sample: 981 360 244 178 99 100

Column %ges. 090118 NEMS market research By Zone Filtered (Nulls) Isle of Wight Household Survey Page 67 Weighted: for WYG January 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q24B Are there any measures that would encourage you to visit (CENTRE MENTIONED AT Q19) more often? 2nd Mention Not those who said '(Do not visit any of these centres)' at Q18 or '(Nothing would encourage me to visit more often)' at Q24A

Better disabled access 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Better layout / shops closer 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 together Better lighting 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better market 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Better security / safety 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 Cleaner streets / better 1.5% 10 0.6% 2 3.3% 5 1.7% 2 1.3% 1 0.0% 0 maintained Easier to get to by bus 0.5% 3 0.3% 1 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Easier to get to by car 0.3% 2 0.3% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Easier to get to by train 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improve the nightlife 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less charity shops 3.5% 23 2.7% 7 4.3% 7 3.4% 4 9.0% 5 0.0% 0 Less empty shops 1.9% 13 2.7% 7 2.3% 4 0.0% 0 3.2% 2 0.0% 0 Less takeaways 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less traffic congestion / 1.4% 9 1.7% 4 2.5% 4 0.0% 0 1.3% 1 0.0% 0 improved access Make it more attractive / 0.4% 2 0.0% 0 0.5% 1 1.2% 1 0.0% 0 0.0% 0 nicer environment More / better cafés / 0.4% 2 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 restaurants More / better financial 0.7% 4 0.5% 1 0.0% 0 0.6% 1 0.0% 0 4.6% 2 services (e.g. banks / building societies) More / better leisure facilities 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (e.g. leisure centres, cinema, health and fitness clubs, etc) More / better public toilets 0.9% 6 1.7% 5 0.0% 0 0.8% 1 0.0% 0 0.0% 0 More / better pubs / bars 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better range of other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 services (e.g. library, hairdresser, vets etc.) More / better seating areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More pedestrianised areas 1.1% 7 0.8% 2 2.3% 4 0.0% 0 0.0% 0 2.8% 1 More road crossings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer(s) (PLEASE WRITE IN NAME OF RETAILER) Nicer atmosphere / friendlier 0.6% 4 0.8% 2 0.5% 1 0.8% 1 0.0% 0 0.0% 0 people Parking - make it cheaper 0.8% 5 1.0% 3 1.1% 2 0.7% 1 0.0% 0 0.0% 0 Parking - make it free 1.4% 9 2.6% 7 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Parking - make more spaces 3.6% 24 3.3% 9 3.7% 6 3.4% 4 2.5% 1 7.1% 3 available Parking - put it in a better 0.5% 3 0.8% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 1 location Quieter / less busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shops - longer opening hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / more open on Sundays Shops - more / better clothes 2.9% 19 2.6% 7 3.9% 6 1.9% 2 4.0% 2 2.8% 1 shops Shops - more / better range 5.0% 33 3.5% 9 8.5% 14 6.0% 7 0.0% 0 4.7% 2 of non-food shops generally Shops - more / better range 0.4% 3 0.3% 1 0.5% 1 0.0% 0 1.3% 1 1.4% 1 of supermarkets Shops - more affordable 0.5% 3 0.9% 2 0.4% 1 0.0% 0 0.0% 0 0.0% 0 shops Shops - more bakers / 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 butchers / greengrocers Shops - more high quality 4.3% 28 4.0% 11 4.1% 7 2.7% 3 7.8% 4 6.9% 3 shops Shops - more 'high street' 3.7% 24 5.2% 14 3.2% 5 1.4% 2 1.5% 1 5.8% 3 retailers Shops - more independent 3.4% 22 4.8% 13 2.3% 4 2.0% 3 1.7% 1 4.4% 2 shops Undercover shopping / more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 undercover shopping Update / refurbish the 1.8% 12 0.3% 1 0.0% 0 7.5% 9 2.5% 1 1.6% 1

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

shopping area Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A billboard with the map of 0.5% 3 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 the town on A bridge to the mainland 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 A music store 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A petrol station 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Keep the library open 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less betting shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less cafes 0.2% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Less developments 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less hairdressers 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less jewellers 0.4% 3 1.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less pot holes / better road 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.6% 2 0.0% 0 surfaces Less supermarkets 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower bus fares 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower business rates 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower prices at the leisure 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 centre More antique shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More cycle routes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More dropped curbs 0.5% 4 1.0% 3 0.5% 1 0.0% 0 0.0% 0 0.0% 0 More events in town 0.3% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 More off licenses 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 1.2% 1 retailer: Aldi store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Burger King restaurant Needs specific named 0.4% 2 0.7% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 retailer: Debenhams store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dominos restaurant Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dorothy Perkins store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: HMV store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Home Bargains store Needs specific named 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 retailer: JD Sports store Needs specific named 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: John Lewis store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Lakeland store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Morrisons store Needs specific named 0.8% 6 1.3% 3 0.6% 1 0.8% 1 0.0% 0 0.0% 0 retailer: Primark store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Starbucks cafe Needs specific named 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Waitrose store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Zara store New clock in the square 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - longer stay parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Refurbish the ice rink 0.3% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 (Don't know) 3.3% 21 1.9% 5 3.3% 5 4.7% 6 7.2% 4 2.6% 1 (Nothing / nothing else) 47.9% 314 46.5% 123 44.5% 74 54.3% 67 50.4% 27 47.6% 22 Weighted base: 655 265 166 123 54 47 Sample: 649 254 155 117 61 62

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q24X Measures encouraging more visits to (CENTRE MENTIONED AT Q19) (All mentions) Not those who said '(Do not visit any of these centres)' at Q18 or '(Nothing would encourage me to visit more often)' at Q24A

Better disabled access 1.0% 6 1.4% 4 1.1% 2 0.7% 1 0.0% 0 0.0% 0 Better layout / shops closer 0.5% 3 0.5% 1 0.0% 0 0.6% 1 1.5% 1 0.0% 0 together Better lighting 0.4% 3 0.5% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 Better market 1.3% 9 2.5% 7 0.0% 0 1.3% 2 0.0% 0 1.2% 1 Better security / safety 0.5% 3 0.7% 2 0.4% 1 0.0% 0 1.3% 1 0.0% 0 Cleaner streets / better 2.9% 19 1.9% 5 4.4% 7 4.3% 5 3.0% 2 0.0% 0 maintained Easier to get to by bus 1.3% 8 0.3% 1 3.2% 5 0.6% 1 3.0% 2 0.0% 0 Easier to get to by car 1.1% 7 1.2% 3 1.7% 3 0.8% 1 0.0% 0 1.2% 1 Easier to get to by train 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improve the nightlife 0.7% 5 1.5% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Less charity shops 8.3% 55 6.6% 17 7.9% 13 14.0% 17 9.0% 5 4.4% 2 Less empty shops 6.7% 44 8.0% 21 5.9% 10 4.3% 5 8.4% 5 6.3% 3 Less takeaways 0.3% 2 0.5% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Less traffic congestion / 6.9% 45 7.9% 21 7.6% 13 5.1% 6 7.4% 4 2.4% 1 improved access Make it more attractive / 1.8% 11 0.9% 2 3.8% 6 1.8% 2 0.0% 0 1.2% 1 nicer environment More / better cafés / 1.2% 8 0.8% 2 2.0% 3 1.4% 2 1.7% 1 0.0% 0 restaurants More / better financial 2.5% 16 3.7% 10 0.0% 0 2.7% 3 0.0% 0 6.9% 3 services (e.g. banks / building societies) More / better leisure facilities 2.5% 17 1.9% 5 4.9% 8 0.7% 1 3.6% 2 1.2% 1 (e.g. leisure centres, cinema, health and fitness clubs, etc) More / better public toilets 1.8% 12 1.7% 5 1.4% 2 3.9% 5 0.0% 0 0.0% 0 More / better pubs / bars 0.6% 4 1.2% 3 0.0% 0 0.0% 0 1.3% 1 0.0% 0 More / better range of other 1.0% 7 0.8% 2 1.8% 3 0.6% 1 0.0% 0 1.4% 1 services (e.g. library, hairdresser, vets etc.) More / better seating areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More pedestrianised areas 2.8% 18 2.5% 7 5.0% 8 1.5% 2 0.0% 0 2.8% 1 More road crossings 0.6% 4 1.1% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer(s) (PLEASE WRITE IN NAME OF RETAILER) Nicer atmosphere / friendlier 0.6% 4 0.8% 2 0.5% 1 0.8% 1 0.0% 0 0.0% 0 people Parking - make it cheaper 5.3% 35 6.6% 17 4.0% 7 7.3% 9 3.2% 2 0.0% 0 Parking - make it free 10.1% 66 11.6% 31 6.3% 10 7.0% 9 10.9% 6 21.6% 10 Parking - make more spaces 10.1% 66 10.2% 27 12.0% 20 7.6% 9 5.5% 3 14.3% 7 available Parking - put it in a better 1.2% 8 1.6% 4 0.0% 0 1.3% 2 1.3% 1 2.8% 1 location Quieter / less busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shops - longer opening hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / more open on Sundays Shops - more / better clothes 7.0% 46 6.2% 16 8.9% 15 5.4% 7 10.7% 6 5.2% 2 shops Shops - more / better range 13.6% 89 10.2% 27 19.5% 32 16.7% 21 9.4% 5 9.5% 4 of non-food shops generally Shops - more / better range 1.8% 12 1.0% 3 1.9% 3 0.6% 1 7.4% 4 3.0% 1 of supermarkets Shops - more affordable 1.5% 10 2.8% 7 0.9% 1 0.0% 0 0.0% 0 1.6% 1 shops Shops - more bakers / 1.2% 8 0.6% 2 0.0% 0 5.0% 6 0.0% 0 0.0% 0 butchers / greengrocers Shops - more high quality 9.7% 64 9.9% 26 9.0% 15 6.4% 8 10.3% 6 19.4% 9 shops Shops - more 'high street' 9.0% 59 10.1% 27 7.7% 13 6.8% 8 5.7% 3 16.3% 8 retailers Shops - more independent 7.3% 48 8.7% 23 6.2% 10 4.1% 5 10.5% 6 8.2% 4 shops Undercover shopping / more 0.9% 6 0.3% 1 0.0% 0 3.0% 4 2.7% 1 0.0% 0 undercover shopping Update / refurbish the 3.8% 25 1.5% 4 1.9% 3 9.3% 11 7.2% 4 5.0% 2

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

shopping area Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A billboard with the map of 0.5% 3 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 the town on A bridge to the mainland 0.3% 2 0.0% 0 0.5% 1 0.8% 1 0.0% 0 0.0% 0 A music store 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A petrol station 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Keep the library open 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Less betting shops 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less cafes 0.7% 4 1.3% 3 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Less developments 0.6% 4 1.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less hairdressers 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less jewellers 0.4% 3 1.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less pot holes / better road 1.3% 8 1.8% 5 0.0% 0 1.3% 2 3.6% 2 0.0% 0 surfaces Less supermarkets 1.0% 6 1.8% 5 0.0% 0 0.0% 0 2.5% 1 0.0% 0 Lower bus fares 0.9% 6 0.0% 0 3.5% 6 0.0% 0 0.0% 0 0.0% 0 Lower business rates 0.3% 2 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Lower prices at the leisure 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 centre More antique shops 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 More cycle routes 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 More dropped curbs 0.5% 4 1.0% 3 0.5% 1 0.0% 0 0.0% 0 0.0% 0 More events in town 0.3% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 More off licenses 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 1.2% 1 retailer: Aldi store Needs specific named 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Burger King restaurant Needs specific named 0.9% 6 0.7% 2 1.3% 2 0.8% 1 1.3% 1 0.0% 0 retailer: Debenhams store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 retailer: Dominos restaurant Needs specific named 0.4% 3 1.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dorothy Perkins store Needs specific named 0.3% 2 0.4% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 retailer: HMV store Needs specific named 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 retailer: Home Bargains store Needs specific named 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 retailer: JD Sports store Needs specific named 1.0% 6 0.6% 2 1.9% 3 1.2% 1 0.0% 0 0.0% 0 retailer: John Lewis store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 retailer: Lakeland store Needs specific named 0.6% 4 1.0% 3 0.5% 1 0.0% 0 0.0% 0 1.2% 1 retailer: Morrisons store Needs specific named 4.2% 28 6.0% 16 3.9% 6 1.4% 2 3.6% 2 3.4% 2 retailer: Primark store Needs specific named 0.3% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 retailer: Starbucks cafe Needs specific named 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Waitrose store Needs specific named 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 retailer: Zara store New clock in the square 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - longer stay parking 0.2% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Refurbish the ice rink 0.3% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 Weighted base: 655 265 166 123 54 47 Sample: 649 254 155 117 61 62

GEN Gender of respondent.

Male 31.2% 312 30.7% 117 29.5% 78 32.4% 61 33.5% 30 33.5% 24 Female 68.8% 688 69.3% 265 70.5% 188 67.6% 127 66.5% 60 66.5% 49 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

AGE Could I ask, how old are you?

18 – 24 years 5.4% 54 4.4% 17 7.7% 20 6.3% 12 3.0% 3 3.0% 2 25 – 34 years 11.3% 113 12.4% 47 8.8% 23 15.8% 30 8.9% 8 6.1% 4 35 – 44 years 14.4% 144 19.0% 72 15.1% 40 4.6% 9 14.9% 14 13.2% 10 45 – 54 years 18.0% 180 17.1% 65 21.9% 58 15.5% 29 21.9% 20 9.9% 7 55 – 64 years 19.4% 194 20.0% 76 15.4% 41 24.4% 46 14.2% 13 25.0% 18 65+ years 31.4% 314 27.2% 104 31.0% 83 33.4% 63 37.2% 34 42.8% 31 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

ADU How many adults aged 16 years and over, including yourself, live in your household?

One 19.1% 191 18.0% 69 20.8% 55 20.0% 38 17.0% 15 18.6% 14 Two 52.9% 529 54.0% 206 51.9% 138 50.8% 96 56.0% 51 52.2% 38 Three 13.2% 132 12.1% 46 13.3% 35 13.4% 25 12.5% 11 18.6% 14 Four or more 8.4% 84 8.2% 31 10.1% 27 7.4% 14 7.8% 7 6.8% 5 (Refused) 6.4% 64 7.7% 29 4.0% 11 8.3% 16 6.6% 6 3.8% 3 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

CHI How many children aged 15 years and under, live in your household?

None 71.7% 717 69.8% 267 71.7% 191 74.0% 139 68.2% 62 80.3% 59 One 9.0% 90 9.9% 38 10.6% 28 7.1% 13 8.1% 7 4.3% 3 Two 10.5% 105 10.5% 40 11.6% 31 8.9% 17 14.1% 13 5.7% 4 Three 1.6% 16 1.8% 7 1.6% 4 0.0% 0 2.9% 3 3.7% 3 Four or more 0.7% 7 0.0% 0 0.8% 2 1.7% 3 0.0% 0 2.2% 2 (Refused) 6.5% 65 8.0% 30 3.7% 10 8.3% 16 6.6% 6 3.8% 3 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

QUOTA Zone

Zone 1 38.2% 382 100.0% 382 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 26.6% 266 0.0% 0 100.0% 266 0.0% 0 0.0% 0 0.0% 0 Zone 3 18.8% 188 0.0% 0 0.0% 0 100.0% 188 0.0% 0 0.0% 0 Zone 4 9.1% 91 0.0% 0 0.0% 0 0.0% 0 100.0% 91 0.0% 0 Zone 5 7.3% 73 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 73 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

PC Postcode Sector

PO301 3.7% 37 9.6% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO302 6.7% 67 17.6% 67 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO303 2.0% 20 5.2% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO304 3.6% 36 9.4% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO305 9.0% 90 23.7% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO317 4.8% 48 12.4% 48 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO318 4.2% 42 11.0% 42 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO326 4.2% 42 11.0% 42 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PO331 4.7% 47 0.0% 0 17.7% 47 0.0% 0 0.0% 0 0.0% 0 PO332 4.8% 48 0.0% 0 18.2% 48 0.0% 0 0.0% 0 0.0% 0 PO333 7.8% 78 0.0% 0 29.2% 78 0.0% 0 0.0% 0 0.0% 0 PO334 2.9% 29 0.0% 0 11.0% 29 0.0% 0 0.0% 0 0.0% 0 PO345 2.4% 24 0.0% 0 9.2% 24 0.0% 0 0.0% 0 0.0% 0 PO355 3.9% 39 0.0% 0 14.6% 39 0.0% 0 0.0% 0 0.0% 0 PO360 3.5% 35 0.0% 0 0.0% 0 18.7% 35 0.0% 0 0.0% 0 PO368 3.1% 31 0.0% 0 0.0% 0 16.7% 31 0.0% 0 0.0% 0 PO369 6.5% 65 0.0% 0 0.0% 0 34.8% 65 0.0% 0 0.0% 0 PO376 1.4% 14 0.0% 0 0.0% 0 7.2% 14 0.0% 0 0.0% 0 PO377 4.3% 43 0.0% 0 0.0% 0 22.6% 43 0.0% 0 0.0% 0 PO381 4.5% 45 0.0% 0 0.0% 0 0.0% 0 49.7% 45 0.0% 0 PO382 1.5% 15 0.0% 0 0.0% 0 0.0% 0 16.5% 15 0.0% 0 PO383 3.1% 31 0.0% 0 0.0% 0 0.0% 0 33.9% 31 0.0% 0 PO390 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.9% 15 PO409 3.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 48.2% 35 PO410 2.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.9% 23 Weighted base: 1000 382 266 188 91 73 Sample: 1000 366 254 180 100 100

Column %ges. 090118 NEMS market research Appendix 2: Data Tabulations By Centre Mentioned at Q19 (Weighted)

By Centre mentioned at Q19 Isle of Wight Household Survey Page 74 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q18 Do you ever visit any of the following centres for shopping and services? [MR/PR]

Newport 91.3% 913 100.0% 543 78.2% 133 93.4% 34 100.0% 21 83.4% 27 84.1% 78 97.5% 35 95.5% 42 Ryde 58.5% 585 50.9% 276 100.0% 170 51.6% 19 63.7% 14 77.5% 25 60.7% 56 32.0% 11 31.8% 14 Cowes 34.4% 344 39.9% 217 20.7% 35 100.0% 36 59.3% 13 14.7% 5 17.2% 16 17.5% 6 37.4% 16 East Cowes 20.4% 204 21.8% 119 15.7% 27 22.2% 8 100.0% 21 7.4% 2 12.3% 11 14.0% 5 23.6% 10 Sandown 23.5% 236 17.7% 96 19.0% 32 14.6% 5 0.0% 0 100.0% 32 62.4% 58 11.3% 4 17.3% 8 Shanklin 35.3% 353 30.1% 163 22.0% 37 16.9% 6 7.2% 2 74.3% 24 100.0% 93 55.2% 20 19.9% 9 Ventnor 18.1% 181 16.5% 90 8.7% 15 10.7% 4 7.8% 2 18.5% 6 24.0% 22 100.0% 36 17.0% 8 Freshwater 16.1% 161 17.0% 92 6.0% 10 10.0% 4 11.3% 2 4.6% 1 7.2% 7 1.8% 1 100.0% 44 (Do not visit any of these 2.5% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centres) Weighted base: 1000 543 170 36 21 32 93 36 44 Sample: 1000 546 163 39 24 31 86 36 56

Q19 Which centre do you visit the most? Not those who said '(Do not visit any of these centres)' at Q18

Newport 55.7% 543 100.0% 543 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ryde 17.4% 170 0.0% 0 100.0% 170 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cowes 3.7% 36 0.0% 0 0.0% 0 100.0% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Cowes 2.2% 21 0.0% 0 0.0% 0 0.0% 0 100.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sandown 3.3% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 32 0.0% 0 0.0% 0 0.0% 0 Shanklin 9.5% 93 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 93 0.0% 0 0.0% 0 Ventnor 3.7% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 36 0.0% 0 Freshwater 4.5% 44 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 44 Weighted base: 975 543 170 36 21 32 93 36 44 Sample: 981 546 163 39 24 31 86 36 56

Meanscore: [Number of visits per month]

Q20 How often do you visit (CENTRE MENTIONED AT Q19)? Not those who said '(Do not visit any of these centres)' at Q18

Daily 14.1% 137 10.6% 57 16.1% 27 20.3% 7 39.9% 8 27.1% 9 8.9% 8 33.0% 12 18.4% 8 At least two times a week 36.2% 353 32.6% 177 41.3% 70 38.4% 14 25.4% 5 53.0% 17 41.8% 39 30.9% 11 44.3% 20 At least once a week 30.9% 302 35.5% 193 21.3% 36 21.1% 8 30.0% 6 4.6% 1 37.0% 34 31.8% 11 25.5% 11 At least once a fortnight 11.6% 113 13.3% 72 13.3% 23 0.0% 0 4.7% 1 5.5% 2 10.1% 9 2.4% 1 11.7% 5 At least once a month 4.3% 42 4.7% 26 4.2% 7 13.0% 5 0.0% 0 9.8% 3 1.1% 1 1.8% 1 0.0% 0 At least every 2 months 1.0% 10 1.7% 9 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 At least every 3 months 0.4% 4 0.3% 2 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 At least every 6 months 0.3% 3 0.1% 1 0.4% 1 5.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less often than once every 6 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 months Have only visited once 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.0% 10 1.0% 5 1.8% 3 1.9% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Mean: 109.69 95.80 118.51 129.27 188.68 158.92 98.89 169.95 129.36 Weighted base: 975 543 170 36 21 32 93 36 44 Sample: 981 546 163 39 24 31 86 36 56

Q21 How do you usually travel to (CENTRE MENTIONED AT Q19) (main part of journey)? Not those who said '(Do not visit any of these centres)' at Q18

Car / van (as driver) 60.9% 594 66.8% 363 60.2% 102 50.9% 18 40.4% 9 27.9% 9 58.7% 54 44.4% 16 51.3% 23 Car / van (as passenger) 8.1% 79 8.2% 44 4.1% 7 8.1% 3 13.4% 3 13.8% 4 13.9% 13 7.5% 3 3.8% 2 Bus, minibus or coach 7.6% 74 8.6% 47 7.0% 12 8.4% 3 0.0% 0 6.5% 2 5.6% 5 3.8% 1 8.0% 4 Motorcycle, scooter or 0.3% 3 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 moped Walk 21.0% 204 14.1% 76 27.6% 47 32.6% 12 46.3% 10 42.4% 14 16.5% 15 42.4% 15 35.0% 15 Taxi 0.4% 4 0.3% 1 0.6% 1 0.0% 0 0.0% 0 2.3% 1 0.8% 1 0.0% 0 0.0% 0 Train 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Park & ride 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 Mobility scooter / disability 0.4% 4 0.3% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 vehicle Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.0% 10 1.0% 5 0.0% 0 0.0% 0 0.0% 0 7.0% 2 2.6% 2 0.0% 0 0.0% 0 Weighted base: 975 543 170 36 21 32 93 36 44 Sample: 981 546 163 39 24 31 86 36 56

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 75 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q22A What is your main reason for visiting (CENTRE MENTIONED AT Q19) e.g. what is the main activity you carry out there? Not those who said '(Do not visit any of these centres)' at Q18

For Food shopping 47.9% 467 50.1% 272 41.2% 70 56.9% 21 64.6% 14 31.9% 10 40.8% 38 36.4% 13 66.0% 29 For Non-food shopping 19.5% 191 23.1% 125 17.4% 30 15.3% 6 8.4% 2 4.6% 1 22.8% 21 7.3% 3 6.8% 3 To shop at the market(s) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit bars / pubs 0.3% 3 0.1% 1 0.0% 0 2.3% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 1.5% 1 To visit cafes / restaurants 3.3% 32 2.8% 15 3.9% 7 8.2% 3 0.0% 0 4.6% 1 4.7% 4 4.7% 2 0.0% 0 To visit the Farmers Market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit other markets 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit personal service 1.4% 14 0.4% 2 2.2% 4 0.0% 0 0.0% 0 3.2% 1 2.3% 2 11.9% 4 0.0% 0 providers (e.g. hairdressers, beauty salon etc.) To visit financial services 5.0% 49 4.6% 25 9.3% 16 1.9% 1 0.0% 0 5.1% 2 6.4% 6 0.0% 0 0.0% 0 such as banks and other financial institutions To visit other service 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 providers (e.g. travel agent, estate agent etc.) To visit a medical service 1.3% 13 0.8% 4 0.9% 2 0.0% 0 0.0% 0 0.0% 0 4.8% 4 1.9% 1 4.1% 2 (hospital, doctors, dentists, opticians) To get petrol 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the cinema 0.3% 3 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit a park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the swimming pool 0.6% 6 0.2% 1 1.3% 2 0.0% 0 0.0% 0 9.2% 3 0.0% 0 0.0% 0 0.0% 0 To visit other gyms / health 0.7% 7 0.8% 4 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 and fitness facilities To visit the library 0.2% 2 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.3% 1 To visit museums / art 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 gallery To visit the pub 0.2% 2 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit late night time 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 venues e.g. nightclub To go to church 0.4% 4 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 1.1% 1 3.8% 1 0.0% 0 For other leisure activities 1.9% 18 1.0% 5 3.3% 6 1.9% 1 13.1% 3 9.7% 3 0.0% 0 0.0% 0 1.3% 1 To meet family 1.0% 9 0.3% 2 2.3% 4 0.0% 0 3.3% 1 2.3% 1 1.8% 2 2.3% 1 0.0% 0 To meet friends 1.1% 11 1.2% 7 0.9% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 2 1.8% 1 0.0% 0 To visit the theatre 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the musical venues 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 For work 5.9% 57 5.8% 32 6.0% 10 4.9% 2 4.1% 1 10.9% 4 2.0% 2 17.0% 6 2.5% 1 For education as a student 0.8% 8 1.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (e.g. student at college, university, or other third level education) To access public transport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 for onward travel (e.g. train station, bus station) To do the school run 0.7% 7 0.3% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 3.6% 2 For a day out / window shop 5.3% 52 4.3% 23 6.7% 11 3.9% 1 3.3% 1 16.2% 5 4.8% 4 4.7% 2 8.5% 4 / walk about Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 6.3% 2 1.3% 1 (No main activity / no other 1.5% 14 1.6% 9 1.9% 3 2.6% 1 3.3% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 activity) Weighted base: 975 543 170 36 21 32 93 36 44 Sample: 981 546 163 39 24 31 86 36 56

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 76 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q22B What is your second main reason for visiting (CENTRE MENTIONED AT Q19)? Not those who said '(Do not visit any of these centres)' at Q18 or '(No main activity)' at Q22A

For Food shopping 11.1% 107 10.7% 57 15.1% 25 9.0% 3 12.1% 2 7.4% 2 6.0% 6 24.0% 8 5.5% 2 For Non-food shopping 27.4% 264 30.3% 162 26.0% 43 25.1% 9 14.2% 3 17.9% 6 24.6% 23 15.8% 6 28.8% 13 To shop at the market(s) 0.3% 3 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 To visit bars / pubs 1.2% 12 0.6% 3 0.0% 0 9.4% 3 0.0% 0 0.0% 0 3.2% 3 1.9% 1 3.0% 1 To visit cafes / restaurants 8.2% 79 10.4% 56 7.7% 13 9.0% 3 0.0% 0 2.3% 1 4.2% 4 8.2% 3 0.0% 0 To visit the Farmers Market 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 1.3% 1 To visit other markets 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit personal service 1.3% 13 1.2% 7 1.5% 2 0.0% 0 0.0% 0 4.6% 1 0.8% 1 1.9% 1 1.6% 1 providers (e.g. hairdressers, beauty salon etc.) To visit financial services 5.4% 52 6.7% 36 4.5% 7 0.0% 0 4.6% 1 5.1% 2 4.8% 4 0.0% 0 3.2% 1 such as banks and other financial institutions To visit other service 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 providers (e.g. travel agent, estate agent etc.) To visit a medical service 3.1% 30 1.9% 10 4.0% 7 0.0% 0 8.0% 2 0.0% 0 6.7% 6 2.6% 1 10.0% 4 (hospital, doctors, dentists, opticians) To get petrol 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the cinema 1.4% 14 1.8% 10 1.0% 2 0.0% 0 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0 To visit a park 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 3 0.0% 0 To visit the swimming pool 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit other gyms / health 1.0% 10 1.0% 5 0.5% 1 5.7% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.3% 1 and fitness facilities To visit the library 0.9% 9 0.5% 3 2.6% 4 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 2.5% 1 To visit museums / art 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 gallery To visit the pub 0.5% 4 0.3% 2 1.1% 2 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit late night time 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 venues e.g. nightclub To go to church 0.2% 2 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 For other leisure activities 1.5% 14 0.8% 4 1.1% 2 4.8% 2 7.7% 2 2.3% 1 4.2% 4 0.0% 0 1.3% 1 To meet family 1.1% 11 1.5% 8 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.7% 1 To meet friends 1.0% 10 1.6% 8 0.0% 0 2.0% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 To visit the theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the musical venues 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 For work 1.3% 13 1.5% 8 1.8% 3 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 For education as a student 0.6% 6 1.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (e.g. student at college, university, or other third level education) To access public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 for onward travel (e.g. train station, bus station) To do the school run 0.7% 7 0.3% 2 0.0% 0 2.4% 1 3.4% 1 9.2% 3 0.0% 0 0.0% 0 1.5% 1 For a day out / window shop 3.5% 34 3.1% 16 2.0% 3 7.7% 3 7.4% 2 0.0% 0 8.9% 8 4.5% 2 0.0% 0 / walk about Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.7% 6 0.4% 2 1.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 1.3% 1 (No main activity / no other 26.5% 254 23.2% 124 28.0% 47 19.9% 7 42.5% 9 40.0% 13 33.7% 31 26.2% 9 32.5% 14 activity) Weighted base: 961 534 166 35 21 32 93 35 44 Sample: 967 539 159 38 23 31 86 35 56

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 77 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q22X Reasons for visiting (CENTRE MENTIONED AT Q19) (All mentions) [MR] Not those who said '(Do not visit any of these centres)' at Q18 or '(No main activity)' at Q22A

For Food shopping 59.7% 574 61.7% 329 57.1% 95 67.5% 24 78.9% 16 39.3% 13 46.9% 43 61.1% 21 71.5% 31 For Non-food shopping 47.3% 454 53.7% 287 43.7% 73 40.8% 14 22.9% 5 22.5% 7 47.5% 44 23.2% 8 35.6% 16 To shop at the market(s) 0.3% 3 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 To visit bars / pubs 1.5% 15 0.8% 4 0.0% 0 11.7% 4 0.0% 0 2.3% 1 3.2% 3 1.9% 1 4.5% 2 To visit cafes / restaurants 11.6% 111 13.2% 71 11.6% 19 17.4% 6 0.0% 0 7.0% 2 8.8% 8 13.0% 5 0.0% 0 To visit the Farmers Market 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 1.3% 1 To visit other markets 0.2% 2 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit personal service 2.7% 26 1.7% 9 3.8% 6 0.0% 0 0.0% 0 7.8% 3 3.2% 3 14.1% 5 1.6% 1 providers (e.g. hairdressers, beauty salon etc.) To visit financial services 10.5% 101 11.4% 61 14.0% 23 2.0% 1 4.6% 1 10.1% 3 11.2% 10 0.0% 0 3.2% 1 such as banks and other financial institutions To visit other service 0.2% 2 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 providers (e.g. travel agent, estate agent etc.) To visit a medical service 4.4% 43 2.7% 14 5.0% 8 0.0% 0 8.0% 2 0.0% 0 11.5% 11 4.5% 2 14.1% 6 (hospital, doctors, dentists, opticians) To get petrol 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the cinema 1.7% 16 2.3% 12 1.0% 2 0.0% 0 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0 To visit a park 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 3 0.0% 0 To visit the swimming pool 0.7% 7 0.3% 2 1.3% 2 0.0% 0 0.0% 0 9.2% 3 0.0% 0 0.0% 0 0.0% 0 To visit other gyms / health 1.7% 17 1.8% 10 1.7% 3 5.7% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.8% 1 and fitness facilities To visit the library 1.2% 11 0.5% 3 3.1% 5 0.0% 0 0.0% 0 2.3% 1 1.1% 1 0.0% 0 3.8% 2 To visit museums / art 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 gallery To visit the pub 0.6% 6 0.5% 3 1.5% 3 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit late night time 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 venues e.g. nightclub To go to church 0.6% 6 0.1% 1 0.4% 1 2.0% 1 0.0% 0 0.0% 0 2.0% 2 3.8% 1 1.7% 1 For other leisure activities 3.4% 32 1.8% 9 4.4% 7 6.8% 2 21.2% 4 12.0% 4 4.2% 4 0.0% 0 2.5% 1 To meet family 2.1% 20 1.8% 10 2.9% 5 0.0% 0 3.4% 1 2.3% 1 2.8% 3 2.4% 1 1.7% 1 To meet friends 2.2% 21 2.8% 15 1.0% 2 2.0% 1 0.0% 0 2.3% 1 2.3% 2 1.9% 1 0.0% 0 To visit the theatre 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit the musical venues 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 For work 7.2% 70 7.4% 40 7.9% 13 7.8% 3 4.2% 1 10.9% 4 2.0% 2 17.4% 6 4.0% 2 For education as a student 1.4% 14 2.6% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (e.g. student at college, university, or other third level education) To access public transport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 for onward travel (e.g. train station, bus station) To do the school run 1.5% 14 0.6% 3 0.5% 1 2.4% 1 3.4% 1 9.2% 3 3.2% 3 0.0% 0 5.1% 2 For a day out / window shop 8.9% 86 7.4% 40 8.8% 15 11.7% 4 10.8% 2 16.2% 5 13.7% 13 9.3% 3 8.5% 4 / walk about Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 961 534 166 35 21 32 93 35 44 Sample: 967 539 159 38 23 31 86 35 56

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 78 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q23A Why do you prefer to visit (CENTRE MENTIONED AT Q19)? 1st mention Not those who said '(Do not visit any of these centres)' at Q18

Attractive environment / nice 2.6% 26 1.7% 9 1.2% 2 9.3% 3 0.0% 0 6.5% 2 2.2% 2 11.4% 4 6.8% 3 place Clean streets / well 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintained Close to friends / relatives 1.4% 14 1.0% 5 1.6% 3 0.0% 0 0.0% 0 0.0% 0 5.8% 5 1.8% 1 0.0% 0 Close to home 52.4% 510 41.7% 226 71.6% 121 60.4% 22 66.3% 14 62.6% 20 59.3% 55 60.8% 22 67.5% 30 Close to seafront, marina or 0.5% 5 0.0% 0 0.4% 1 6.3% 2 0.0% 0 2.7% 1 0.0% 0 2.4% 1 0.0% 0 estuary waterfront Close to work / en route to 1.4% 13 1.4% 8 1.7% 3 2.3% 1 4.1% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 work Easy to get to by bus 1.0% 9 1.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy to get to by car 1.0% 10 1.0% 5 1.6% 3 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 1.3% 1 Easy to get to by train 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 1.4% 14 1.9% 10 1.0% 2 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 everything is Good cafés 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good disabled access 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for a day out 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good layout / shops close 0.8% 8 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 1.3% 1 together Good market 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good pubs / bars 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good range of health and 0.2% 2 0.1% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 fitness facilities (e.g. gyms, leisure centres) Good range of hotels 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good restaurants 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Has undercover shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nice atmosphere / friendly 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Parking - it's cheap 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - it's easy to find a 0.7% 7 0.6% 4 1.0% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.6% 1 space Parking - it's free 0.7% 7 0.8% 4 1.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - it's in a good 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location Pedestrianised areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quiet / not busy 0.2% 2 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Services - good for financial 1.7% 16 1.8% 10 1.7% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.9% 1 0.0% 0 services (e.g. banks / building societies) Services - good for other 0.4% 4 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.9% 1 0.0% 0 services (e.g. library, hairdresser, vets etc.) Shops - good opening hours / 0.4% 4 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 open on Sundays Shops - good range of 1.3% 13 2.1% 11 0.4% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 affordable shops Shops - good range of bakers 0.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 / butchers / greengrocers Shops - good range of 1.8% 18 2.7% 15 0.0% 0 5.8% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 clothes shops Shops - good range of 'high 2.0% 20 3.5% 19 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 street' retailers Shops - good range of 1.4% 14 1.4% 8 1.8% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 3.0% 1 independent shops Shops - good range of 6.0% 58 9.1% 50 1.5% 3 0.0% 0 3.3% 1 2.3% 1 5.1% 5 0.0% 0 0.0% 0 non-food shops generally Shops - good range of 2.4% 23 3.8% 21 0.9% 2 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 quality shops Shops - good range of 1.8% 18 2.7% 15 0.5% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 2.3% 1 1.3% 1 supermarkets Traditional / quaint 0.4% 3 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.0% 1 0.0% 0 0.0% 0 You can get everything you 3.5% 34 5.0% 27 0.5% 1 5.6% 2 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 need there Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for leisure activities 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Good location / in the middle 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of the island Like the Co-op store 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 3

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 79 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Like the Lidl store 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Like the Marks & Spencer 0.3% 3 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Next store 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like the W Hurst & Son 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Waitrose store 0.3% 3 0.0% 0 0.0% 0 0.0% 0 13.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like to support local shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 On the school run 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Petrol's cheap there 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.4% 3 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (No reason / no other reason) 9.9% 96 10.5% 57 7.4% 13 8.4% 3 3.3% 1 16.2% 5 9.3% 9 15.0% 5 8.0% 4 Weighted base: 975 543 170 36 21 32 93 36 44 Sample: 981 546 163 39 24 31 86 36 56

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 80 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q23B Why do you prefer to visit (CENTRE MENTIONED AT Q19)? 2nd mention Not those who said '(Do not visit any of these centres)' at Q18 or '(No reason)' at Q23A

Attractive environment / nice 1.8% 16 1.5% 7 0.0% 0 8.2% 3 0.0% 0 6.5% 2 2.3% 2 2.2% 1 3.3% 1 place Clean streets / well 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintained Close to friends / relatives 0.7% 6 0.5% 2 2.0% 3 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 Close to home 4.0% 35 4.1% 20 4.2% 7 10.3% 3 3.4% 1 0.0% 0 1.6% 1 9.0% 3 1.9% 1 Close to seafront, marina or 0.9% 8 0.1% 1 2.3% 4 0.0% 0 3.7% 1 0.0% 0 3.2% 3 0.0% 0 0.0% 0 estuary waterfront Close to work / en route to 0.6% 5 0.9% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 work Easy to get to by bus 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Easy to get to by car 0.7% 7 0.5% 2 1.2% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 Easy to get to by train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 0.7% 6 0.8% 4 0.6% 1 0.0% 0 4.6% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 everything is Good cafés 0.4% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good disabled access 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for a day out 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good layout / shops close 0.9% 8 1.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 together Good market 0.2% 1 0.1% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good pubs / bars 0.8% 7 0.6% 3 0.6% 1 0.0% 0 13.5% 3 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Good range of health and 0.7% 6 1.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 fitness facilities (e.g. gyms, leisure centres) Good range of hotels 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good restaurants 0.3% 3 0.0% 0 0.9% 1 2.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Has undercover shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nice atmosphere / friendly 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 people Parking - it's cheap 0.2% 2 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - it's easy to find a 1.0% 9 0.6% 3 1.0% 2 0.0% 0 0.0% 0 2.8% 1 3.8% 3 2.6% 1 0.0% 0 space Parking - it's free 0.4% 4 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - it's in a good 0.4% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location Pedestrianised areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quiet / not busy 0.3% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Services - good for financial 1.5% 13 2.2% 11 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 services (e.g. banks / building societies) Services - good for other 0.7% 6 1.0% 5 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 services (e.g. library, hairdresser, vets etc.) Shops - good opening hours / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 open on Sundays Shops - good range of 1.5% 13 1.9% 9 1.0% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 affordable shops Shops - good range of bakers 0.6% 5 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.0% 0 / butchers / greengrocers Shops - good range of 0.7% 6 1.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 clothes shops Shops - good range of 'high 1.4% 13 2.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 street' retailers Shops - good range of 1.4% 12 1.0% 5 2.1% 3 6.4% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 1.4% 1 independent shops Shops - good range of 4.7% 41 7.5% 36 1.3% 2 0.0% 0 0.0% 0 10.6% 3 0.0% 0 0.0% 0 0.0% 0 non-food shops generally Shops - good range of 2.0% 18 2.9% 14 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 2 2.2% 1 1.4% 1 quality shops Shops - good range of 2.0% 18 3.0% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 1.9% 1 supermarkets Traditional / quaint 0.6% 5 0.5% 2 0.0% 0 0.0% 0 7.4% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 1 You can get everything you 3.4% 30 3.2% 16 1.3% 2 2.1% 1 0.0% 0 7.9% 2 10.4% 9 2.2% 1 0.0% 0 need there Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good cinema 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for leisure activities 0.1% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good location / in the middle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of the island Like the Co-op store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 81 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Like the Lidl store 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like the Marks & Spencer 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Next store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like the W Hurst & Son 0.2% 1 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Waitrose store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like to support local shops 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 6.0% 2 On the school run 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Petrol's cheap there 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.6% 5 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2 (No reason / no other reason) 62.4% 549 56.7% 275 75.6% 119 70.9% 23 63.9% 13 69.5% 19 54.2% 46 75.1% 23 75.6% 31 Weighted base: 879 486 157 33 21 27 84 30 40 Sample: 897 491 152 35 23 27 83 33 53

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 82 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q23X Preferences for visiting (CENTRE MENTIONED AT Q19) (All mentions) Not those who said '(Do not visit any of these centres)' at Q18 or '(No reason)' at Q23A

Attractive environment / nice 4.7% 41 3.4% 16 1.2% 2 18.3% 6 0.0% 0 14.3% 4 4.7% 4 15.6% 5 10.6% 4 place Clean streets / well 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintained Close to friends / relatives 2.4% 21 1.7% 8 3.7% 6 0.0% 0 0.0% 0 2.8% 1 6.4% 5 2.2% 1 0.0% 0 Close to home 62.1% 546 50.8% 247 81.0% 127 76.2% 25 71.9% 15 74.6% 20 66.9% 56 80.5% 24 75.2% 30 Close to seafront, marina or 1.4% 12 0.1% 1 2.7% 4 6.9% 2 3.7% 1 3.3% 1 3.2% 3 2.9% 1 0.0% 0 estuary waterfront Close to work / en route to 2.1% 18 2.5% 12 2.4% 4 2.5% 1 4.2% 1 3.3% 1 0.0% 0 0.0% 0 0.0% 0 work Easy to get to by bus 1.1% 10 1.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Easy to get to by car 1.8% 16 1.6% 8 3.0% 5 0.0% 0 0.0% 0 2.8% 1 2.7% 2 0.0% 0 1.4% 1 Easy to get to by train 0.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 2.2% 20 2.9% 14 1.6% 3 2.1% 1 4.6% 1 0.0% 0 0.0% 0 2.2% 1 1.9% 1 everything is Good cafés 0.5% 4 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good disabled access 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for a day out 0.2% 2 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good layout / shops close 1.8% 16 2.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0 1.4% 1 together Good market 0.3% 2 0.3% 2 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good pubs / bars 0.9% 8 0.7% 3 0.6% 1 0.0% 0 13.5% 3 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Good range of health and 1.0% 9 1.3% 6 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 fitness facilities (e.g. gyms, leisure centres) Good range of hotels 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good restaurants 0.5% 5 0.4% 2 0.9% 1 2.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Has undercover shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nice atmosphere / friendly 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 people Parking - it's cheap 0.2% 2 0.3% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - it's easy to find a 1.8% 16 1.3% 6 2.1% 3 0.0% 0 0.0% 0 2.8% 1 4.9% 4 2.6% 1 1.7% 1 space Parking - it's free 1.2% 11 1.3% 6 2.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - it's in a good 0.6% 5 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location Pedestrianised areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quiet / not busy 0.5% 4 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Services - good for financial 3.3% 29 4.2% 20 2.3% 4 0.0% 0 0.0% 0 0.0% 0 5.3% 4 2.2% 1 0.0% 0 services (e.g. banks / building societies) Services - good for other 1.1% 10 1.2% 6 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 4.4% 1 0.0% 0 services (e.g. library, hairdresser, vets etc.) Shops - good opening hours / 0.4% 4 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 open on Sundays Shops - good range of 3.0% 26 4.2% 20 1.5% 2 0.0% 0 0.0% 0 2.8% 1 3.0% 3 0.0% 0 0.0% 0 affordable shops Shops - good range of bakers 0.8% 7 0.2% 1 1.0% 2 0.0% 0 0.0% 0 0.0% 0 4.3% 4 2.9% 1 0.0% 0 / butchers / greengrocers Shops - good range of 2.7% 24 4.3% 21 0.0% 0 6.4% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 clothes shops Shops - good range of 'high 3.7% 32 6.3% 30 0.0% 0 0.0% 0 3.4% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 street' retailers Shops - good range of 2.9% 26 2.6% 13 4.1% 6 6.4% 2 0.0% 0 0.0% 0 3.3% 3 0.0% 0 4.6% 2 independent shops Shops - good range of 11.4% 100 17.7% 86 3.0% 5 0.0% 0 3.4% 1 13.3% 4 5.6% 5 0.0% 0 0.0% 0 non-food shops generally Shops - good range of 4.6% 41 7.1% 34 1.5% 2 0.0% 0 3.6% 1 0.0% 0 2.3% 2 2.2% 1 1.4% 1 quality shops Shops - good range of 4.0% 35 6.1% 30 0.6% 1 0.0% 0 3.4% 1 0.0% 0 2.4% 2 2.7% 1 3.3% 1 supermarkets Traditional / quaint 1.0% 9 0.8% 4 0.0% 0 0.0% 0 7.4% 2 2.8% 1 1.1% 1 0.0% 0 3.3% 1 You can get everything you 7.3% 64 8.8% 43 1.9% 3 8.2% 3 0.0% 0 7.9% 2 14.8% 12 4.4% 1 0.0% 0 need there Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good cinema 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good for leisure activities 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Good location / in the middle 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 of the island Like the Co-op store 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 3

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 83 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Like the Lidl store 0.2% 2 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Like the Marks & Spencer 0.6% 5 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Next store 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like the W Hurst & Son 0.2% 1 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 store Like the Waitrose store 0.3% 3 0.0% 0 0.0% 0 0.0% 0 13.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Like to support local shops 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 6.0% 2 On the school run 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Petrol's cheap there 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 879 486 157 33 21 27 84 30 40 Sample: 897 491 152 35 23 27 83 33 53

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 84 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q24A Are there any measures that would encourage you to visit (CENTRE MENTIONED AT Q19) more often? 1st Mention Not those who said '(Do not visit any of these centres)' at Q18

Better disabled access 0.4% 4 0.5% 3 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better layout / shops closer 0.3% 3 0.4% 2 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 together Better lighting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better market 0.4% 4 0.6% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 Better security / safety 0.3% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 Cleaner streets / better 1.0% 9 0.7% 4 1.1% 2 2.3% 1 0.0% 0 10.1% 3 0.0% 0 0.0% 0 0.0% 0 maintained Easier to get to by bus 0.5% 5 0.4% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 Easier to get to by car 0.5% 5 0.6% 3 0.4% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easier to get to by train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improve the nightlife 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less charity shops 3.2% 31 2.8% 15 3.5% 6 0.0% 0 0.0% 0 0.0% 0 8.8% 8 0.0% 0 4.7% 2 Less empty shops 3.2% 31 3.2% 17 3.7% 6 4.6% 2 0.0% 0 5.5% 2 1.6% 1 5.7% 2 1.3% 1 Less takeaways 0.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Less traffic congestion / 3.7% 36 6.2% 34 0.0% 0 5.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 improved access Make it more attractive / 0.9% 9 0.7% 4 1.2% 2 2.4% 1 3.9% 1 2.3% 1 0.0% 0 0.0% 0 1.3% 1 nicer environment More / better cafés / 0.6% 6 0.5% 3 0.5% 1 0.0% 0 0.0% 0 5.5% 2 0.0% 0 0.0% 0 0.0% 0 restaurants More / better financial 1.3% 13 0.0% 0 0.0% 0 18.6% 7 7.8% 2 3.2% 1 1.6% 1 0.0% 0 4.1% 2 services (e.g. banks / building societies) More / better leisure facilities 1.6% 16 1.2% 6 4.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 2 1.3% 1 (e.g. leisure centres, cinema, health and fitness clubs, etc) More / better public toilets 0.6% 6 1.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better pubs / bars 0.2% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 More / better range of other 0.6% 6 1.0% 5 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 services (e.g. library, hairdresser, vets etc.) More / better seating areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More pedestrianised areas 1.1% 11 1.2% 6 2.1% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 More road crossings 0.4% 4 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer(s) (PLEASE WRITE IN NAME OF RETAILER) Nicer atmosphere / friendlier 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Parking - make it cheaper 3.0% 30 4.3% 23 0.9% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 5 0.0% 0 0.0% 0 Parking - make it free 5.8% 57 7.8% 42 2.2% 4 1.9% 1 0.0% 0 9.0% 3 2.6% 2 1.8% 1 8.8% 4 Parking - make more spaces 4.3% 42 4.3% 23 5.7% 10 3.9% 1 15.2% 3 2.3% 1 3.4% 3 0.0% 0 1.3% 1 available Parking - put it in a better 0.5% 4 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 location Quieter / less busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shops - longer opening hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / more open on Sundays Shops - more / better clothes 3.0% 29 2.7% 14 2.4% 4 0.0% 0 16.4% 3 0.0% 0 4.2% 4 4.9% 2 2.5% 1 shops Shops - more / better range 5.8% 56 4.0% 22 8.9% 15 7.6% 3 0.0% 0 20.8% 7 10.8% 10 0.0% 0 0.0% 0 of non-food shops generally Shops - more / better range 0.9% 9 0.5% 3 1.3% 2 2.6% 1 0.0% 0 2.3% 1 0.0% 0 3.8% 1 1.7% 1 of supermarkets Shops - more affordable 0.7% 6 0.4% 2 0.4% 1 7.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 shops Shops - more bakers / 0.7% 7 0.0% 0 0.0% 0 1.9% 1 3.9% 1 5.1% 2 4.0% 4 0.0% 0 0.0% 0 butchers / greengrocers Shops - more high quality 3.6% 35 4.2% 23 4.3% 7 0.0% 0 0.0% 0 2.7% 1 2.8% 3 0.0% 0 4.9% 2 shops Shops - more 'high street' 3.9% 38 4.1% 22 2.9% 5 4.2% 2 3.9% 1 9.2% 3 2.3% 2 2.2% 1 6.0% 3 retailers Shops - more independent 2.6% 25 2.0% 11 2.4% 4 4.6% 2 4.5% 1 0.0% 0 1.6% 1 12.0% 4 4.0% 2 shops Undercover shopping / more 0.6% 6 0.9% 5 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 undercover shopping Update / refurbish the 1.3% 13 0.8% 4 1.8% 3 0.0% 0 0.0% 0 7.0% 2 0.0% 0 4.8% 2 3.6% 2

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 85 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

shopping area Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A billboard with the map of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 the town on A bridge to the mainland 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A music store 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A petrol station 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Keep the library open 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Less betting shops 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less cafes 0.4% 3 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less developments 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less hairdressers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less jewellers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less pot holes / better road 0.7% 6 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 surfaces Less supermarkets 0.5% 5 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower bus fares 0.6% 6 0.1% 1 2.4% 4 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Lower business rates 0.2% 2 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Lower prices at the leisure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre More antique shops 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 More cycle routes 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More dropped curbs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More events in town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More off licenses 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Aldi store Needs specific named 0.2% 2 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Burger King restaurant Needs specific named 0.3% 3 0.4% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Debenhams store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 retailer: Dominos restaurant Needs specific named 0.3% 3 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dorothy Perkins store Needs specific named 0.2% 2 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: HMV store Needs specific named 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Home Bargains store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: JD Sports store Needs specific named 0.3% 3 0.4% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: John Lewis store Needs specific named 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Lakeland store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 retailer: Morrisons store Needs specific named 2.3% 22 3.2% 18 0.9% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 retailer: Primark store Needs specific named 0.2% 2 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Starbucks cafe Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Waitrose store Needs specific named 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Zara store New clock in the square 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - longer stay parking 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Refurbish the ice rink 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 2.4% 23 1.9% 10 3.1% 5 2.3% 1 4.5% 1 0.0% 0 4.8% 4 0.0% 0 2.8% 1 (Nothing / nothing else) 32.8% 320 30.3% 164 38.6% 65 22.5% 8 36.2% 8 10.1% 3 34.8% 32 51.6% 18 45.7% 20 Weighted base: 975 543 170 36 21 32 93 36 44 Sample: 981 546 163 39 24 31 86 36 56

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 86 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q24B Are there any measures that would encourage you to visit (CENTRE MENTIONED AT Q19) more often? 2nd Mention Not those who said '(Do not visit any of these centres)' at Q18 or '(Nothing would encourage me to visit more often)' at Q24A

Better disabled access 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better layout / shops closer 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 together Better lighting 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better market 0.1% 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better security / safety 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cleaner streets / better 1.5% 10 1.4% 5 1.5% 2 0.0% 0 0.0% 0 7.0% 2 0.0% 0 3.9% 1 0.0% 0 maintained Easier to get to by bus 0.5% 3 0.4% 1 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easier to get to by car 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easier to get to by train 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 Improve the nightlife 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less charity shops 3.5% 23 2.8% 10 5.2% 5 0.0% 0 0.0% 0 0.0% 0 9.7% 6 8.5% 1 0.0% 0 Less empty shops 1.9% 13 2.6% 10 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 Less takeaways 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less traffic congestion / 1.4% 9 2.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 improved access Make it more attractive / 0.4% 2 0.0% 0 0.8% 1 0.0% 0 0.0% 0 5.2% 1 0.0% 0 0.0% 0 0.0% 0 nicer environment More / better cafés / 0.4% 2 0.2% 1 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 restaurants More / better financial 0.7% 4 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 9.0% 2 services (e.g. banks / building societies) More / better leisure facilities 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (e.g. leisure centres, cinema, health and fitness clubs, etc) More / better public toilets 0.9% 6 1.3% 5 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better pubs / bars 0.1% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better range of other 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 services (e.g. library, hairdresser, vets etc.) More / better seating areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More pedestrianised areas 1.1% 7 1.7% 6 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More road crossings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer(s) (PLEASE WRITE IN NAME OF RETAILER) Nicer atmosphere / friendlier 0.6% 4 0.8% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Parking - make it cheaper 0.8% 5 0.7% 3 1.7% 2 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - make it free 1.4% 9 2.0% 8 0.7% 1 0.0% 0 6.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - make more spaces 3.6% 24 4.8% 18 3.5% 4 3.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 2.3% 1 available Parking - put it in a better 0.5% 3 0.7% 3 0.0% 0 0.0% 0 5.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location Quieter / less busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shops - longer opening hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / more open on Sundays Shops - more / better clothes 2.9% 19 2.3% 9 5.2% 5 0.0% 0 7.4% 1 3.0% 1 1.2% 1 7.8% 1 5.5% 1 shops Shops - more / better range 5.0% 33 3.1% 12 12.7% 13 8.8% 2 6.1% 1 8.7% 3 0.0% 0 0.0% 0 9.9% 2 of non-food shops generally Shops - more / better range 0.4% 3 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.1% 1 5.0% 1 2.8% 1 of supermarkets Shops - more affordable 0.5% 3 0.2% 1 0.7% 1 2.5% 1 7.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Shops - more bakers / 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 butchers / greengrocers Shops - more high quality 4.3% 28 5.1% 19 4.9% 5 2.5% 1 6.1% 1 2.6% 1 1.2% 1 4.6% 1 0.0% 0 shops Shops - more 'high street' 3.7% 24 4.7% 18 1.9% 2 5.4% 2 0.0% 0 3.5% 1 0.0% 0 0.0% 0 8.7% 2 retailers Shops - more independent 3.4% 22 4.4% 17 2.1% 2 2.5% 1 0.0% 0 2.6% 1 1.7% 1 0.0% 0 3.2% 1 shops Undercover shopping / more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 undercover shopping Update / refurbish the 1.8% 12 0.2% 1 0.0% 0 0.0% 0 0.0% 0 18.4% 5 6.4% 4 7.8% 1 3.2% 1

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 87 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

shopping area Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A billboard with the map of 0.5% 3 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 the town on A bridge to the mainland 0.2% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A music store 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A petrol station 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 Keep the library open 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less betting shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less cafes 0.2% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less developments 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less hairdressers 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less jewellers 0.4% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less pot holes / better road 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.2% 2 0.0% 0 surfaces Less supermarkets 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower bus fares 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower business rates 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower prices at the leisure 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 centre More antique shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More cycle routes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More dropped curbs 0.5% 4 0.7% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More events in town 0.3% 2 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 More off licenses 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 retailer: Aldi store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Burger King restaurant Needs specific named 0.4% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Debenhams store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dominos restaurant Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dorothy Perkins store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: HMV store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Home Bargains store Needs specific named 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: JD Sports store Needs specific named 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: John Lewis store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Lakeland store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Morrisons store Needs specific named 0.8% 6 1.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Primark store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Starbucks cafe Needs specific named 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Waitrose store Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Zara store New clock in the square 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - longer stay parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Refurbish the ice rink 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 3.3% 21 3.1% 12 3.7% 4 3.0% 1 0.0% 0 0.0% 0 6.1% 4 0.0% 0 5.1% 1 (Nothing / nothing else) 47.9% 314 45.6% 172 44.1% 46 55.4% 16 62.2% 8 43.9% 13 68.4% 41 35.9% 6 45.6% 11 Weighted base: 655 379 104 28 14 29 60 17 24 Sample: 649 371 97 30 14 27 55 20 35

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 88 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

Q24X Measures encouraging more visits to (CENTRE MENTIONED AT Q19) (All mentions) Not those who said '(Do not visit any of these centres)' at Q18 or '(Nothing would encourage me to visit more often)' at Q24A

Better disabled access 1.0% 6 1.2% 5 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better layout / shops closer 0.5% 3 0.6% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 together Better lighting 0.4% 3 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Better market 1.3% 9 1.6% 6 0.0% 0 3.0% 1 6.1% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 Better security / safety 0.5% 3 0.5% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0 Cleaner streets / better 2.9% 19 2.4% 9 3.3% 3 3.0% 1 0.0% 0 18.2% 5 0.0% 0 3.9% 1 0.0% 0 maintained Easier to get to by bus 1.3% 8 1.0% 4 3.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0 Easier to get to by car 1.1% 7 1.3% 5 0.7% 1 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Easier to get to by train 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 Improve the nightlife 0.7% 5 1.1% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less charity shops 8.3% 55 6.8% 26 10.9% 11 0.0% 0 0.0% 0 0.0% 0 23.1% 14 8.5% 1 8.7% 2 Less empty shops 6.7% 44 7.2% 27 7.8% 8 5.9% 2 0.0% 0 6.1% 2 2.5% 1 17.0% 3 2.3% 1 Less takeaways 0.3% 2 0.2% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 1 0.0% 0 Less traffic congestion / 6.9% 45 11.1% 42 0.0% 0 7.5% 2 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 improved access Make it more attractive / 1.8% 11 1.1% 4 2.9% 3 3.1% 1 6.1% 1 7.7% 2 0.0% 0 0.0% 0 2.3% 1 nicer environment More / better cafés / 1.2% 8 1.0% 4 2.4% 2 0.0% 0 0.0% 0 6.1% 2 0.0% 0 0.0% 0 0.0% 0 restaurants More / better financial 2.5% 16 0.0% 0 0.0% 0 26.5% 7 12.2% 2 3.5% 1 3.7% 2 0.0% 0 16.7% 4 services (e.g. banks / building societies) More / better leisure facilities 2.5% 17 1.9% 7 6.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.2% 2 2.3% 1 (e.g. leisure centres, cinema, health and fitness clubs, etc) More / better public toilets 1.8% 12 2.9% 11 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More / better pubs / bars 0.6% 4 0.4% 1 0.0% 0 6.3% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 More / better range of other 1.0% 7 1.5% 6 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 services (e.g. library, hairdresser, vets etc.) More / better seating areas 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More pedestrianised areas 2.8% 18 3.3% 13 4.4% 5 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 More road crossings 0.6% 4 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Needs specific named 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer(s) (PLEASE WRITE IN NAME OF RETAILER) Nicer atmosphere / friendlier 0.6% 4 0.8% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Parking - make it cheaper 5.3% 35 6.8% 26 3.1% 3 3.4% 1 0.0% 0 0.0% 0 8.1% 5 0.0% 0 0.0% 0 Parking - make it free 10.1% 66 13.2% 50 4.2% 4 2.5% 1 6.1% 1 10.0% 3 4.0% 2 3.8% 1 16.1% 4 Parking - make more spaces 10.1% 66 10.9% 41 12.8% 13 8.1% 2 23.8% 3 2.6% 1 6.5% 4 0.0% 0 4.7% 1 available Parking - put it in a better 1.2% 8 1.7% 6 0.0% 0 0.0% 0 5.2% 1 0.0% 0 0.0% 0 3.9% 1 0.0% 0 location Quieter / less busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shops - longer opening hours 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / more open on Sundays Shops - more / better clothes 7.0% 46 5.9% 22 8.4% 9 0.0% 0 33.0% 4 3.0% 1 7.6% 5 17.9% 3 7.9% 2 shops Shops - more / better range 13.6% 89 8.8% 33 27.3% 28 18.6% 5 6.1% 1 31.8% 9 16.6% 10 0.0% 0 9.9% 2 of non-food shops generally Shops - more / better range 1.8% 12 0.8% 3 2.1% 2 5.9% 2 0.0% 0 2.6% 1 1.1% 1 12.8% 2 5.9% 1 of supermarkets Shops - more affordable 1.5% 10 0.8% 3 1.4% 1 12.6% 4 7.0% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 1 shops Shops - more bakers / 1.2% 8 0.0% 0 0.0% 0 2.5% 1 6.1% 1 8.2% 2 6.2% 4 0.0% 0 0.0% 0 butchers / greengrocers Shops - more high quality 9.7% 64 11.1% 42 11.8% 12 2.5% 1 6.1% 1 5.6% 2 5.5% 3 4.6% 1 9.0% 2 shops Shops - more 'high street' 9.0% 59 9.6% 36 6.6% 7 10.9% 3 6.1% 1 13.7% 4 3.6% 2 4.6% 1 19.7% 5 retailers Shops - more independent 7.3% 48 7.5% 28 6.0% 6 8.4% 2 7.0% 1 2.6% 1 4.2% 3 24.7% 4 10.6% 3 shops Undercover shopping / more 0.9% 6 1.3% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 undercover shopping Update / refurbish the 3.8% 25 1.3% 5 3.0% 3 0.0% 0 0.0% 0 26.2% 8 6.4% 4 17.7% 3 9.9% 2

Column %ges. 090118 NEMS market research By Centre mentioned at Q19 Isle of Wight Household Survey Page 89 Weighted: for WYG January 2018

Total Newport Ryde Cowes East Cowes Sandown Shanklin Ventnor Freshwater

shopping area Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A billboard with the map of 0.5% 3 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 the town on A bridge to the mainland 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A music store 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A petrol station 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 Keep the library open 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Less betting shops 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less cafes 0.7% 4 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less developments 0.6% 4 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less hairdressers 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less jewellers 0.4% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less pot holes / better road 1.3% 8 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 11.2% 2 0.0% 0 surfaces Less supermarkets 1.0% 6 1.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower bus fares 0.9% 6 0.2% 1 3.8% 4 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Lower business rates 0.3% 2 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 Lower prices at the leisure 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 centre More antique shops 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 More cycle routes 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More dropped curbs 0.5% 4 0.7% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More events in town 0.3% 2 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 More off licenses 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Needs specific named 0.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 retailer: Aldi store Needs specific named 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Burger King restaurant Needs specific named 0.9% 6 1.2% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Debenhams store Needs specific named 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 retailer: Dominos restaurant Needs specific named 0.4% 3 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Dorothy Perkins store Needs specific named 0.3% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: HMV store Needs specific named 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Home Bargains store Needs specific named 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: JD Sports store Needs specific named 1.0% 6 1.0% 4 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: John Lewis store Needs specific named 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Lakeland store Needs specific named 0.6% 4 0.3% 1 0.8% 1 3.0% 1 6.1% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 retailer: Morrisons store Needs specific named 4.2% 28 6.1% 23 1.5% 2 0.0% 0 0.0% 0 0.0% 0 4.8% 3 0.0% 0 0.0% 0 retailer: Primark store Needs specific named 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Starbucks cafe Needs specific named 0.1% 1 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Waitrose store Needs specific named 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 retailer: Zara store New clock in the square 0.1% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking - longer stay parking 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Refurbish the ice rink 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 655 379 104 28 14 29 60 17 24 Sample: 649 371 97 30 14 27 55 20 35

Column %ges. 090118 NEMS market research Appendix 3: Sample Questionnaire

Job No: 090118 Isle of Wight Retail Study

Good morning / afternoon / evening, I am…………… from NEMS Market Research, Independent Market Research Company, and we are conducting a short survey in the Isle of Wight about shopping? Do you have time to answer some questions please? It will take about 7 minutes

QA Are you the person responsible for the main food shopping in your household?

Yes No

IF ‘YES’ – CONTINUE INTERVIEW. IF ‘NO’ – ASK, COULD I SPEAK TO THE PERSON WHO IS RESPONSIBLE FOR MOST OF THE FOOD SHOPPING, IF NOT AVAILABLE THANK AND CLOSE INTERVIEW

Q01 Where did you last undertake your main food and grocery shopping? DO NOT READ OUT. ONE ANSWER ONLY.

#ConveniCoencenvenience List CLOSE - DON'T (Don't know / can't remember) COUNT CLOSE - DON'T (Don’t do this type of shopping) COUNT

Those who said "Internet / delivery" at Q01 Q01A Was your last internet grocery shop delivered or click and collect? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home delivery 2 Click & collect 3 (Don't know / can't remember)

Q02 Where did you undertake your main food and grocery shopping the time before your last visit to (STORE MENTIONED AT Q01) was it the same place, or different, and if so, please specify? DO NOT READ OUT. ONE ANSWER ONLY.

#ConveniCoencenvenience List

Those who said "Internet / delivery" at Q01 Q02A Was that internet grocery shop delivered or click and collect? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home delivery 2 Click & collect 3 (Don't know / can't remember)

Q03 How much would you estimate you typically spend on a weekly basis on main food shopping? DO NOT PROMPT. ONE ANSWER ONLY.

X To the nearest £: (PLEASE WRITE IN) Y (Don't know / varies) Z (Refused)

Q04 Do you make ‘top up’ shopping trips for staple goods, such as bread and milk, in between your main food shopping trip?

DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q05 2 No GO TO Q07

Q05 Where did you last undertake this ‘top-up’ food shopping? DO NOT READ OUT. ONE ANSWER ONLY.

#ConveniCoencenvenience List

Q06 How much would you estimate you typically spend on a weekly basis on top up food shopping? DO NOT PROMPT. ONE ANSWER ONLY.

X To the nearest £: (PLEASE WRITE IN) Y (Don't know / varies) Z (Refused)

Q07 Where did you last buy clothing or footwear goods? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List Those who said "Internet" at Q07 Q07A How did you receive your clothing or footwear goods? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q08 Where did you last buy books, CDs or DVDs? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q08 Q08A How did you receive your books, CDs or DVDs? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q09 Where did you last buy furnishings and household textile goods? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q09 Q09A How did you receive your furnishings and household textile goods? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q10 Where did you last buy small household goods such as, china, glassware and utensils? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q10 Q10A How did you receive your small household goods such as, china, glassware and utensils? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q11 Where did you last buy items such as clocks, jewellery, watches? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List Those who said "Internet" at Q11 Q11A How did you receive your items such as clocks, jewellery, watches? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q12 Where did you last buy toys, games, bicycles and other recreational/sports goods? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q12 Q12A How did you receive your toys, games, bicycles and other recreational/sports goods? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q13 Where did you last buy chemist goods including health and beauty products? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q13 Q13A How did you receive your chemist goods including health and beauty products? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q14 Where did you last buy a large household electrical item? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q14 Q14A How did you receive your large household electrical item? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q15 Where did you last buy small electrical goods (cameras, tablets, blenders)? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List Those who said "Internet" at Q15 Q15A How did you receive your small electrical goods (cameras, tablets, blenders)? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q16 Where did you last buy furniture, carpets and floor coverings? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q16 Q16A How did you receive your furniture, carpets and floor coverings? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q17 Where did you last buy DIY (including gardening) goods? DO NOT PROMPT. ONE ANSWER ONLY. IF IN STORE IN A SUPERMARKET WRITE IN NAME OF SUPERMARKET AND TOWN.

#ComparComparison ison List

Those who said "Internet" at Q17 Q17A How did you receive your DIY (including gardening) goods? DO NOT PROMPT. ONE ANSWER ONLY. NOTE IF RESPONDENT SAYS THEY COLLECTED IT - PLEASE PROBE FOR WHICH METHOD OF COLLECTION THEY USED AND CHOOSE ACCORDINGLY.

1 Home delivery 2 Delivery to place of work 3 Collection at one of the stores from which the goods were bought from (e.g. the same retailer) 4 Collection at a DIFFERENT store/shop from which the goods were bought from (e.g. NOT the same retailer) 5 Collection from a locker (e.g. Amazon Locker or similar system) 6 Collection from other location (PLEASE WRITE IN TYPE OF LOCATION) 7 (Don't know / varies)

Q18 Do you ever visit any of the following centres for shopping and services? READ OUT. CAN BE MULTICODED.

1 Newport 2 Ryde 3 Cowes 4 East Cowes 5 Sandown 6 Shanklin 7 Ventnor 8 Freshwater 9 (Do not visit any of these centres)

Q19 Which centre do you visit the most? DO NOT READ OUT. ONE ANSWER ONLY. IF THEY SAY THERE ISN'T ONE CENTRE WHICH THEY VISIT THE MOST - ASK FOR THE ONE THEY VISITED LAST

1 Newport 2 Ryde 3 Cowes 4 East Cowes 5 Sandown 6 Shanklin 7 Ventnor 8 Freshwater Q20 How often do you visit (CENTRE MENTIONED AT Q19)? DO NOT READ OUT. ONE ANSWER ONLY.

1 Daily 2 At least two times a week 3 At least once a week 4 At least once a fortnight 5 At least once a month 6 At least every 2 months 7 At least every 3 months 8 At least every 6 months 9 Less often than once every 6 months A Have only visited once B (Don't know / varies)

Q21 How do you usually travel to (CENTRE MENTIONED AT Q19) (main part of journey)? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Park & ride 9 Bicycle A Mobility scooter / disability vehicle B Other (PLEASE WRITE IN) C (Don't know / varies)

Q22A What is your main reason for visiting (CENTRE MENTIONED AT Q19) e.g. what is the main activity you carry out there?

DO NOT READ OUT. ONE ANSWER ONLY.

001 For Food shopping 002 For Non-food shopping 003 To shop at the market(s) 004 To visit bars / pubs 005 To visit cafes / restaurants 006 To visit the Farmers Market 007 To visit other markets 008 To visit personal service providers (e.g. hairdressers, beauty salon etc.) 009 To visit financial services such as banks and other financial institutions 010 To visit other service providers (e.g. travel agent, estate agent etc.) 011 To visit a medical service (hospital, doctors, dentists, opticians) 012 To get petrol 013 To visit the cinema 014 To visit a park 015 To visit the swimming pool 016 To visit other gyms / health and fitness facilities 017 To visit the library 018 To visit museums / art gallery 019 To visit the pub 020 To visit late night time venues e.g. nightclub 021 To go to church 022 For other leisure activities 023 To meet family 024 To meet friends 025 To visit the theatre 026 To visit the musical venues 027 For work 028 For education as a student (e.g. student at college, university, or other third level education) 029 To access public transport for onward travel (e.g. train station, bus station) 030 To do the school run 031 For a day out / window shop / walk about 032 Other (PLEASE WRITE IN) 033 (Don't know) 034 (No reason) Q22B What is your second main reason for visiting (CENTRE MENTIONED AT Q19)? DO NOT READ OUT. ONE ANSWER ONLY.

001 For Food shopping 002 For Non-food shopping 003 To shop at the market(s) 004 To visit bars / pubs 005 To visit cafes / restaurants 006 To visit the Farmers Market 007 To visit other markets 008 To visit personal service providers (e.g. hairdressers, beauty salon etc.) 009 To visit financial services such as banks and other financial institutions 010 To visit other service providers (e.g. travel agent, estate agent etc.) 011 To visit a medical service (hospital, doctors, dentists, opticians) 012 To get petrol 013 To visit the cinema 014 To visit a park 015 To visit the swimming pool 016 To visit other gyms / health and fitness facilities 017 To visit the library 018 To visit museums / art gallery 019 To visit the pub 020 To visit late night time venues e.g. nightclub 021 To go to church 022 For other leisure activities 023 To meet family 024 To meet friends 025 To visit the theatre 026 To visit the musical venues 027 For work 028 For education as a student (e.g. student at college, university, or other third level education) 029 To access public transport for onward travel (e.g. train station, bus station) 030 To do the school run 031 For a day out / window shop / walk about 032 Other (PLEASE WRITE IN) 033 (Don't know) 034 (No reason) Q23 Why do you prefer to visit (CENTRE MENTIONED AT Q19)? DO NOT PROMPT. CODE FIRST 2 MENTIONS

1st Mention|2nd Mention

001 Attractive environment / nice place 002 Clean streets / well maintained 003 Close to friends / relatives 004 Close to home 005 Close to seafront, marina or estuary waterfront 006 Close to work / en route to work 007 Easy to get to by bus 008 Easy to get to by car 009 Easy to get to by train 010 Familiar / know where everything is 011 Good cafés 012 Good disabled access 013 Good for a day out 014 Good layout / shops close together 015 Good market 016 Good pubs / bars 017 Good range of health and fitness facilities (e.g. gyms, leisure centres) 018 Good range of hotels 019 Good restaurants 020 Has undercover shopping 021 Nice atmosphere / friendly people 022 Parking - it's cheap 023 Parking - it's easy to find a space 024 Parking - it's free 025 Parking - it's in a good location 026 Pedestrianised areas 027 Quiet / not busy 028 Services - good for financial services (e.g. banks / building societies) 029 Services - good for other services (e.g. library, hairdresser, vets etc.) 030 Shops - good opening hours / open on Sundays 031 Shops - good range of affordable shops 032 Shops - good range of bakers / butchers / greengrocers 033 Shops - good range of clothes shops 034 Shops - good range of 'high street' retailers 035 Shops - good range of independent shops 036 Shops - good range of non-food shops generally 037 Shops - good range of quality shops 038 Shops - good range of supermarkets 039 Traditional / quaint 040 You can get everything you need there 041 Other (PLEASE WRITE IN) 042 (Don't know) 043 (Nothing) Q24 Are there any measures that would encourage you to visit (CENTRE MENTIONED AT Q19) more often? DO NOT PROMPT. CODE FIRST 2 MENTIONS

1st Mention|2nd Mention

001 Better disabled access 002 Better layout / shops closer together 003 Better lighting 004 Better market 005 Better security / safety 006 Cleaner streets / better maintained 007 Easier to get to by bus 008 Easier to get to by car 009 Easier to get to by train 010 Improve the nightlife 011 Less charity shops 012 Less empty shops 013 Less takeaways 014 Less traffic congestion / improved access 015 Make it more attractive / nicer environment 016 More / better cafés / restaurants 017 More / better financial services (e.g. banks / building societies) 018 More / better leisure facilities (e.g. leisure centres, cinema, health and fitness clubs, etc) 019 More / better public toilets 020 More / better pubs / bars 021 More / better range of other services (e.g. library, hairdresser, vets etc.) 022 More / better seating areas 023 More pedestrianised areas 024 More road crossings 025 Needs specific named retailer(s) (PLEASE WRITE IN) 026 Nicer atmosphere / friendlier people 027 Parking - make it cheaper 028 Parking - make it free 029 Parking - make more spaces available 030 Parking - put it in a better location 031 Quieter / less busy 032 Shops - longer opening hours / more open on Sundays 033 Shops - more / better clothes shops 034 Shops - more / better range of non-food shops generally 035 Shops - more / better range of supermarkets 036 Shops - more affordable shops 037 Shops - more bakers / butchers / greengrocers 038 Shops - more high quality shops 039 Shops - more 'high street' retailers 040 Shops - more independent shops 041 Undercover shopping / more undercover shopping 042 Update / refurbish the shopping area 043 Other (PLEASE WRITE IN) 044 (Don't know) 045 (Nothing would encourage me to visit more often)

GEN Gender of respondent. DO NOT READ OUT. CODE FROM OBSERVATION

1 Male 2 Female

AGE Could I ask, how old are you? DO NOT READ OUT. ONE ANSWER ONLY.

1 18 – 24 years 2 25 – 34 years 3 35 – 44 years 4 45 – 54 years 5 55 – 64 years 6 65+ years 7 (Refused)

ADU How many adults aged 16 years and over, including yourself, live in your household? DO NOT READ OUT. ONE ANSWER ONLY.

1 One 2 Two 3 Three 4 Four or more 5 (Refused) CHI How many children aged 15 years and under, live in your household? DO NOT READ OUT. ONE ANSWER ONLY.

1 None 2 One 3 Two 4 Three 5 Four or more 6 (Refused)

OCC What is the occupation of the chief income earner in your household? IF RETIRED PLEASE ASK FOR PREVIOUS OCCUPATION.

1 Occupation / job description (PLEASE WRITE IN) 2 Retired state pension - ONLY 3 (Refused)

Thank and close Appendix 4: Map

Isle of Wight Household Survey Zones Plan .!.! .!

.! Zone 2 Zone 1 .! Zone 5 Zone 3 .!

Legend Town Centres .! Survey Zones .! Newport Zone 4 Zone 1 - Medina Valley Ryde Zone 2 - Ryde .! Zone 3 - The Bay .! Cowes .! Zone 4 - Ventnor Zone 5 - West Wight .! East Cowes .! Sandown .! Shanklin

.! Ventnor

.! Freshwater

Copyright Experian Ltd, HERE 2015 Ordnance Survey © Crown copyright 2015

Appendix B Stakeholder Engagement Summary

Retail Study www.wyg.com

Isle of Wight Council Retail Study 2018 Stakeholder Engagement Statement ______

Introduction

This Stakeholder Engagement Statement sets out the engagement undertaken with key stakeholders to inform the preparation of the Isle of Wight Retail Study. In order to inform the qualitative retail needs assessment, we engaged with key stakeholders as agreed with the Isle of Wight Council. The key stakeholders identified by the Council comprised the following:

• Newport Business Association • Cowes Business Association • Ryde Business Association • Sandown Business Association • East Cowes Business Association

Communication with Stakeholders

Contact details for the above stakeholders were provided by the Isle of Wight Council. Each association was then contacted via email, informing them of the retail study and asking for their feedback. The initial email was sent to all identified stakeholders on the 23 February 2018. The email invited comments concerning the town centres and specifically on the following:

• any views on how the town centres are performing; • specific strengths/weaknesses of the centres; • suggestions for improvements to the town centres.

Feedback was requested via email or arrangement of a telephone discussion. The email originally requested all feedback to be received by 9 March 2018.

Further reminder emails were issued to all business associations on 12 th March 2018 and again to Newport, Sandown and Ryde business associations on 21 st March 2018, requesting any feedback to inform the retail study. Again, feedback was invited via email or telephone discussion.

East Cowes Business Association confirmed that the information and stakeholder engagement request had been circulated to all members of the business association. Ryde Business Association confirmed that the retail study would be discussed at the meeting on 7th March and all feedback would be issued thereafter. Cowes Business Association provided a collation of all feedback received from local businesses via email on 20 March 2018.

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Isle of Wight Council Retail Study 2018 Stakeholder Engagement Statement ______

No feedback was received from Newport or Sandown business associations.

Feedback Received

Feedback was received on the following town centres:

• Ryde Town Centre – summary of the discussion held at the Ryde Business Association meeting and collated into a report, appended to this report; • Cowes Town Centre – collated feedback received from members of the Cowes Business Association; and • East Cowes Town Centre – feedback received from individual town centre businesses.

A summary of the feedback received is set out below.

Ryde Town Centre

Views/performance of the centre:

• Over the last 10-15 years the retail area of the town centre has decreased and very few retailers remain in the Upper High Street (past traffic lights), which was once a considerable shopping area. Many retail premises along this street are now in residential use. However, there are a few key retailers and services within the area which contribute to the centre. • The outer areas of the main town centre (Upper High Street before traffic lights and Cross Street) have attracted smaller independent businesses over the last 2-4 years due to the lower rents and business rate relief. • Some vacant larger units, for instance those on Union Street, have remained empty over the last few years. This is partly due to the area having higher rental costs and business rates. • Service led businesses within the centre have reported to be doing well, although other retailers have reported a slight down turn in the last 18-24 months. • The centre benefits from a range of independent shops creating an attractive shopping experience. • Free on street car parking for up to an hour is provided on both Union Street and Upper High Street, which enables people to park directly outside shops and encourages trips to the town centre. • However, car parking charges across the island have recently increased, particularly for short stay car parks located closer to the town centre.

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Isle of Wight Council Retail Study 2018 Stakeholder Engagement Statement ______

• The town centre contains historic features and buildings including the Victoria Arcade, which create interest and help to differentiate the centre from others. However, the natural layout of the town and historic shops can cause issues regarding accessibility for wheelchair and pushchair users. In addition, Union Street is a fairly steep hill making it more challenging for some users. • Many of the transport links are also situated at the north of the centre (bottom of the town) so shops at the higher end of the town attract lower natural footfall levels. • The town centre is within walking distance of both the beach and open park space, which allows visitors to utilise both the town centre shops and services whilst also visiting the beach/park. • The transport links to the town centre are good, with bus and train services to other parts of the island and the Hover Travel and Wight Link passenger services to the mainland.

Ideas/suggestions for improvements:

• The signage within the town could benefit from improvement, at present there is a lack of signage directing people to car parking, toilet facilities and also advising of facilities such as the park and ride at St John’s train station. • The Business Association is currently seeking to improve the lack of signage by producing a downloadable map. However, hard copies and signage/way finder signs are required within the centre to direct people around the town. • Links between the town centre and St John’s train station could be improved could help to encourage people to walk from the top of the town and down towards Union Street/Esplanade areas. • The formation of the retail space within the town centre is broken up with independents located towards the periphery at the top and lower ends of the centre, whilst the middle section of the High Street contains national multiples. A better mix throughout the town could help to increase footfall and in particular a key shop/retailer of significance at the top end of the town would help to attract footfall in this area. • There are a number of unused buildings within the centre (e.g. Ryde Theatre on Lind Street) which could be put into active use. The buildings could be used in a multi-purpose way such as providing meeting spaces, start-up business space, offices etc. as there is a general lack of facilities such as these on the Island. In Ryde office space is generally located out of the town centre and by bringing offices into the centre, it would help to contribute to the everyday local economy.

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Isle of Wight Council Retail Study 2018 Stakeholder Engagement Statement ______

• There are few useable outdoor spaces within the town centre which restricts the opportunities for markets and outdoor areas for people to sit. • The introduction of modern and attractive usable street furniture would benefit the town centre and would help to encourage people to walk through and stay longer within the centre, rather than just stopping off for specific shops. • The centre would benefit from additional opportunities for start-up businesses through ‘pop- up’ shops etc. • Although it is noted that a number of people would like a greater number of national multiple retailers present on the island, it is important to ensure that the value and contribution of the current independent shops is taken as a high priority.

Cowes Town Centre

Views of the centre:

• The town centre benefits from a bespoke High Street with many interesting shops. • There is a good variety of shops and is not just a tourist town. • The town centre occupies a prominent position next to the sea. • People enjoy shopping locally, yet the loss of banks and a Post Office has resulted in more people travelling to Newport and undertaking their shopping there. • There is a lack of parking within the town centre. • The town centre is very spread out and the first impression when getting off the Red Jet is not positive.

Ideas/suggestions for improvements:

• The parking facilities could be improved, for example, parking could be free for the first hour and then pay if you wish to stay longer, similar to the multi-storey in Newport. This could help to encourage people to pop into the town to use the butchers/coffee shops etc. • The use of non-car motor travel should be encouraged to try and reduce the number of vehicles entering the town centre and requiring car parking. • More events should be held in the town centre such as raft races, street food and vintage festivals, fun days with street performers and farmers’ markets, to encourage greater visitor numbers and also create activity within the town centre.

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Isle of Wight Council Retail Study 2018 Stakeholder Engagement Statement ______

• The High Street could benefit from a general clean-up and improvement of the environmental quality of the Parade in particular, to achieve more of a ‘village green’ feel to encourage family friendly picnics and similar activities. • During the Christmas season, consideration should be given to providing Christmas trees/planters with seasonal plants to improve and create a more festive environment within the town centre. • Cowes Town Centre should be promoted to all tour companies as a destination to encourage higher visitor numbers.

East Cowes

Views of the centre:

• The Town Centre is deteriorating as local people do not visit due to the congestion from Red Funnel and there is nothing to attract people to the town. • The area outside the Waitrose store is good for hosting events, yet it detracts people from the main town centre and consideration should be given to include other local businesses in any events and encourage people through the centre. • The lack of car parking (both short and long term) deters people from visiting/stopping long within the centre.

Ideas/suggestions for improvements:

• The environment needs improvement and links between the seafront and town centre should be enhanced and better promoted. • New signage and way finders should be provided to direct visitors to the local shops and car parking. • The bus stop is currently located outside of the Waitrose store and in proximity to Red Funnel. However, this seems to deter visitors from using the centre and encourages them to get straight on the ferry rather than exploring the centre. A map of East Cowes Town Centre could be provided at the bus stop to direct/encourage visitors to visit the town centre. • The town centre and wider area is in need of regeneration. However, it is important that new houses are lived in throughout the year to support the town centre and are not just holiday homes occupied a few months of the year.

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Isle of Wight Council Retail Study 2018 Stakeholder Engagement Statement ______

• The Council could consider purchasing some land to provide sufficient car parking within the town centre. At present, tourists do not know where they can park whilst waiting for the ferry and this discourages them from using the town centre. • The town centre would benefit from a greater number of restaurants and good pubs serving food. Many tourists currently go to Cowes via the floating bridge for restaurants, and due to the charge of the bridge, they now consider staying in Cowes for future trips, resulting in less visitors staying in East Cowes Town Centre. • The town centre would also benefit from the opening of a gym and swimming pool to provide leisure facilities for residents/visitors of the town. • The opening of a cinema within the town centre would help to attract more people to the centre.

All towns

Some comments received also related to all of the towns and are summarised below:

• The provision of more free car parking was raised as a potential improvement for all town centres. Suggestions included providing 2 hours’ free car parking in each centre to allow people to use the local shops etc. and have lunch. This would help to attract people into the town centres rather than using the out of centre foodstores where they do not have to pay for parking. • The current traffic calming measures used in some of the town centres are considered unnecessary as they block up the town centres creating congestion. In addition, they are considered not to be eco-friendly and waste fuel.

Summary

In summary, the feedback received from key stakeholders identified parking as an issue which deters people from visiting/staying long within each of the town centres. Improvements to the environmental quality in each of the centres was also raised as a suggestion/measure to encourage a greater number of visits to the centres.

Page 6

RYDE Isle of Wight Retail Study Feedback

MARCH 2018 Chair ZT

INTRODUCTION:

Ryde Business Association is a voluntary led group with the aims of promoting the town of Ryde, Isle of Wight, through joint working with businesses, organisations, and local council. The Association also helps to support local businesses providing a hub for the sharing of information, ideas and good practice.

We have been contacted by WYG Environment Planning Transport Limited to share views which will help shape the Isle of Wight retail study 2018 commissioned by Isle of Wight Council.

The information within this report is based upon direct feedback from retailers as well as views which are commonly expressed within discussions about town performance, collated by Ryde Business Association Chair, Zoe Thompson.

Due to restrictions of time in gathering and producing this information it must be noted that these are more generalised views and may not be representative of all businesses within the town.

Feedback has been formatted in line with the three specific questions asked:

• any views on how the town centres are performing; • specific strengths/weaknesses of the centres; • Suggestions for improvements to the town centres.

Ryde is the largest town on the island with a population of over 26,000. The main shopping and business areas are highlighted. There are over 250 customer facing businesses and services in the main town, the majority located in the areas coloured as darker orange, yellow and purple. Creating a long stretch of retail premises from the top end of the town down to the esplanade. The vast majority of businesses within Ryde are independents, with a small number of High Street chain stores located in the yellow section.

Shops, although benefit from seasonal influx due to tourism and summer events, are generally all year round businesses and rely on local customers as their main point of income.

Ryde – Town Performance.

Overall retailers report a very fluctuating time in regards to performance.

In the last 10-15 years the retail area of the town has decreased, with very few retailers remaining in the upper high street (past traffic lights) which was once a considerable shopping area. Previous retail premises along this street have been granted change of use to become accommodation. It should be noted however that there are a few key retailers in this area including a large haberdashery, butchers, Polish Deli, Hairdressers etc. We are therefore mindful to ensure that this part of the town continues to be included when considering any future development.

In more recent years (2-4years) there appears a pattern of shops opening and being more sustainable in the outer areas of the main town (Upper high Street (before traffic lights), Cross St etc). These areas benefit from lower rental and business rate relief and so are attractive options to smaller independent businesses.

Retailers in the main areas of the town – Union Street, report that the last couple of years have been the first in many, where larger shop premises have remained empty, this is likely to be reflective of the hardship faced in general high street trading as seen in many UK towns. This area has higher rental costs and considerable business rates making it more challenging for retailers to remain sustainable.

More recently Ryde appears to have built up its retail sector once again. There are currently only 5 vacant shop premises in the main shopping district, which is very positive in comparison to most of the larger towns on the island. As is a pattern across all UK towns, service led businesses are doing well, hairdressers, coffee shops etc. For other retailers, they report a slight down turn in the last 18-24 months, however there appears little pattern to the fluctuations in trading based on wider economic issues, with businesses more likely to report being effected by things like poor weather.

Overall Ryde would see itself as in a good position in comparison to some other towns on the island, however there are issues (outlined in the next section) which can have significant negative impact to trade and could change the performance of the town very quickly.

STRENGTHS and WEAKNESSES: Outlined are the general options...

STRENGTHS: RANGE OF INDPENDENT SHOPS. This makes for an attractive shopping experience and one that is often noticeable to people outside of the area (visitors to the island). Ryde Business Association is actively working on promoting this aspect of Ryde to both those who live on the island and tourists. The independent retailers have a direct impact on supporting the local community, including large annual events such as Carnival.

ON STREET PARKING: Both Union Street and Upper High Street areas of the town benefit from 1 hour free parking. This allows for parking directly outside shops which encourages people to drop in.

HISTORIC ASPECTS OF THE TOWN: Ryde has many historic features which are seen in the shopping areas, including points such as The Victoria Arcade central on Union Street. This makes for a pleasant shopping experience and helps to create a distinct feel about the town.

BEACH/GREEN SPACES – Ryde benefits from having the beach and park area within walking distance of town. This allows for visitors to have a range of experiences even if only spending the day.

TRANSPORT LINKS – Ryde has a number of key transport links to other areas of the island (good bus and train routes) as well as mainland through Hover travel and Wight Link passenger service.

WEAKNESSES – ACCESSIBILITY – Due to the town’s natural layout and historic shop frontage etc, accessibility can be an issue. This can be in the sense of specific shop space not being suitable for wheelchair users, pushchairs etc but also the fact that the town is situated up a steep hill (Union St). Due to the transport links being at the bottom of the town (Esplanade area bottom of Union Street) natural footfall tends to be from the bottom up. This means that shops at the higher end of the town lack natural footfall.

PARKING – IWC as of 4th April has increased parking charges across the island. In Ryde there is one short stay car park situated at the top end of the town, with 7 others being long stay parking options. As outlined in the 2015 Isle of Wight parking Strategy survey (produced by WYG) there were clear findings that car parks were under used, and that the majority of users were between 10am-4pm, for shorter durations of 1-2hrs and 2-4 hours. This suggests that the majority of these users were likely to be using the town for retail/lunch purposes. Unfortunately the charges for these times have now risen considerably – with charges for 2-3hour rising by £1.10 in long stay. There appears to be a discrepancy in what was recommended within the parking strategy to what we are currently seeing in the town. It is more expensive to park in the one short stay car park for a period of up to 3 hours, this is therefore forcing people to use the long stay facilities. Which goes against what was a suggested recommendation. Retailers would like to see better short stay parking provision, which encourages stays of under 4 hours through a better parking rate. This is particularly important for those who live in the town and would encourage use of local shops rather than people heading out of town to larger supermarkets.

SIGNAGE – There is no signage indicating the layout of the town, shopping areas etc. This is seen as detrimental to the very many shops out of the obvious footfall areas. This is being tackled at local level via the Business Association who will be producing an accurate downloadable map, however budget restrictions mean that this cannot be reproduced in hard copy or in town signage.

There is a general lack of good signage to indicate parking, toilets etc and a lack of information about the park and ride facility based at the St.Johns Train station stop.

SUGGESTIONS FOR IMPROVEMENT:

With Ryde playing a big part of the regeneration plan for the Island there is a great opportunity to enhance the town.

Suggestions centred around helping to change the footfall flow around the area, allowing for a more natural increase in exploring the whole town. Could more be made of the St.John’s train stop and a better walkway/link to that side of town, encouraging people to start from the top and walk down to the Union Street/Esplanade areas.

The current retail space is broken up with independents making up the top end and lower end of the town, and a middle section of the High Street with primarily known national retailers. Possibly a better mix throughout the town would help increase greater footfall, but certainly having something of significance at the top end of the town would help.

Linking with the recent regeneration consultations, better use of space throughout the town and currently unused buildings would be an improvement. There are few useable outdoor spaces within the retail areas. For example this restricts market place, and outdoor areas for people to sit, or use as meetings points. We have a number of buildings which are currently not used – Ryde Theatre on Lind St being the best example of a previously council owned building which was then sold, and has since remained derelict. Suggestions were to use such buildings in a multi purpose way, for meeting space, start up business space, offices etc. There is a general lack of these types of facilities on the island, and particularly in Ryde, it was noted that office space is generally out of town, where as if offices were more central this would help contribute to everyday local economy through lunch time trade etc.

More exciting/modern usable street furniture would benefit the town, helping to encourage people to walk through the town and use the town in a more casual/community based way, rather than simply to stop off to shop in specific outlets.

More opportunities for start up businesses, through ‘pop up’ outlets, makers spaces etc

THREATS – Although many island residents would want to see some of the larger multinational stores on the island, this type of retail investment in the future could put the town at risk. Any future consideration to extending the retail element of Ryde must ensure that the value of the current independent shops is taken as high priority.

CONCLUSION: We hope that the ideas and suggestions within this report are of help and can start to build a picture of where retailers see the town currently.

Businesses have expressed an interest in being involved with further consultation, and would value being kept up to date with any ongoing planning.

Appendix C Experian Mosaic Brochure

Retail Study www.wyg.com Mosaic UK Classifications

Global high flyers and families of privilege living luxurious A01 World-Class Wealth A lifestyles in London’s most exclusive boroughs +LJKVWDWXVKRXVHKROGVRZQLQJHOHJDQWKRPHVLQDFFHVVLEOH A02 Uptown Elite inner suburbs where they enjoy city life in comfort City 3URVSHULW\ City suits renting premium-priced flats in prestige central A03 3HQWKRXVH&KLF locations where they work hard and play hard

Ambitious 20 and 30-somethings renting expensive A04 0HWUR+LJK)O\HUV apartments in highly commutable areas of major cities

Influential families with substantial income established B05 3UHPLXP)RUWXQHV B in distinctive, expansive homes in wealthy enclaves Retired residents in sizeable homes whose finances are B06 Diamond Days secured by significant assets and generous pensions 3UHVWLJH 3RVLWLRQV +LJKDFKLHYLQJIDPLOLHVOLYLQJIDVWWUDFNOLYHVDGYDQFLQJFDUHHUV B07 Alpha Families finances and their school-age kids’ development

Well-off families in upmarket suburban homes where B08 Bank of Mum and Dad grown-up children benefit from continued financial support

Mature couples in comfortable detached houses who B09 Empty-Nest Adventure have the means to enjoy their empty-nest status

3URVSHURXVRZQHUVRIFRXQWU\KRXVHVLQFOXGLQJWKHUXUDO C10 Wealthy C Landowners upper class, successful farmers and second-home owners Country-loving families pursuing a rural idyll in comfortable C11 Rural Vogue village homes while commuting some distance to work Country Living Older households appreciating rural calm in stand-alone C12 Scattered +RPHVWHDGV houses within agricultural landscapes

Retirees enjoying pleasant village locations with amenities C13 Village Retirement to service their social and practical needs

Mature households living in expanding developments around D14 Satellite Settlers D larger villages with good transport links Rural families in affordable village homes who are reliant D15 Local focus on the local economy for jobs Rural Reality 3HQVLRQHUVOLYLQJLQLQH[SHQVLYHKRXVLQJLQRXWRIWKHZD\ D16 Outlying Seniors locations

Inter-dependent households living in the most remote D17 Far-Flung Outposts communities with long travel times to larger towns

10 | Mosaic | www.experian.co.uk/mosaic Time-honoured elders now mostly living alone in comfortable E18 Legacy Elders E suburban homes on final salary pensions 3HDFHVHHNLQJVHQLRUVDSSUHFLDWLQJWKHFDOPRIEXQJDORZ E19 %XQJDORZ+DYHQ estates designed for the elderly Senior Security Lifelong couples in standard suburban homes enjoying E20 Classic Grandparents retirement through grandchildren and gardening

Senior singles whose reduced incomes are satisfactory in their E21 Solo Retirees affordable but pleasant owned homes

Long-term couples with mid-range incomes whose adult F22 Boomerang F Boarders children have returned to the shelter of the family home Active families with teens and adult children whose prolonged F23 Family Ties support is eating up household resources Suburban Stability 3UHUHWLUHPHQWFRXSOHVZLWKUHVSHFWDEOHLQFRPHVHQMR\LQJ F24 Fledgling Free greater space and spare cash since children left home

Single mature owners settled in traditional suburban semis F25 Dependable Me working in intermediate occupations

Affluent families with growing children living in upmarket G26 Cafés and G Catchments housing in city environs Well-qualified older singles with incomes from successful G27 Thriving Independence professional careers in good quality housing Domestic Success Busy couples in modern detached homes juggling the demands G28 0RGHUQ3DUHQWV of school-age children and careers

3URIHVVLRQDOIDPLOLHVZLWKFKLOGUHQLQWUDGLWLRQDOPLGUDQJH G29 Mid-Career Convention suburbs where neighbours are often older

Forward-thinking younger families who sought affordable + 3ULPDU\$PELWLRQV + homes in good suburbs which they may now be out-growing Settled families with children owning modest, 3-bed semis in + Affordable Fringe areas where there’s more house for less money Aspiring +RPHPDNHUV 3UHIDPLO\QHZFRPHUVZKRKDYHERXJKWYDOXHKRPHVZLWK + First-Rung Futures space to grow in affordable but pleasant areas

Fashion-conscious young singles and partners setting up home + Contemporary Starts in developments attractive to their peers

Occupants of brand new homes who are often younger singles + New Foundations or couples with children

Bright young singles on starter salaries choosing to rent homes + Flying Solo in family suburbs

www.experian.co.uk/mosaic | Mosaic | 11 Mosaic UK Classifications

Stable families with children renting better quality homes I36 Solid Economy I from social landlords Families supporting both adult and younger children where I37 Budget Generations expenditure can exceed income Family Basics Younger families with children who own a budget home I38 Childcare Squeeze and are striving to cover all expenses

Families with many children living in areas of high I39 Families with Needs deprivation and who need support

Yet to settle younger singles and couples making J40 Make Do J & Move On interim homes in low cost properties Young people endeavouring to gain employment footholds J41 Disconnected Youth while renting cheap flats and terraces Transient Renters Maturing singles in employment who are renting short-term J42 Midlife Stopgap affordable homes

Transient renters of low cost accommodation often J43 Renting a Room within subdivided older properties

Long-term renters of inner city social flats who have . Inner City Stalwarts . witnessed many changes Multi-cultural households with children renting social flats . Crowded .DOHLGRVFRSH in over-crowded conditions Municipal Challenge Renters of social flats in high rise blocks where levels . +LJK5LVH5HVLGHQWV of need are significant

+DUGSUHVVHGVLQJOHVLQORZFRVWVRFLDOIODWVVHDUFKLQJ . Streetwise Singles for opportunities

Older social renters settled in low value homes in communities . Low Income Workers where employment is harder to find

Ageing social renters with high levels of need in centrally L49 Dependent Greys L located developments of small units 3HQQ\ZLVHHOGHUO\VLQJOHVUHQWLQJLQGHYHORSPHQWVRI L50 3RFNHW3HQVLRQV compact social homes Vintage Value Supported elders in specialised accommodation including L51 Aided Elderly retirement homes and complexes of small homes

Longstanding elderly renters of social homes who have seen L52 Estate Veterans neighbours change to a mix of owners and renters

Deep-rooted single elderly owners of low value properties whose L53 Seasoned Survivors modest home equity provides some security

12 | Mosaic | www.experian.co.uk/mosaic Ageing couples who have owned their inexpensive home for M54 Down-to-Earth M Owners many years while working in routine jobs Lower income owners whose adult children are still striving to M55 Offspring Overspill gain independence meaning space is limited Modest Traditions +DUGZRUNLQJPDWXUHVLQJOHVZKRRZQEXGJHWWHUUDFHV M56 Self Supporters manageable within their modest wage

Established older households owning city homes in N57 Community Elders N diverse neighbourhoods Thriving families with good incomes in multi-cultural N58 Cultural Comfort urban communities Urban Cohesion Large extended families in neighbourhoods with a strong N59 $VLDQ+HULWDJH South Asian tradition

Older residents owning small inner suburban properties N60 Ageing Access with good access to amenities

Motivated singles and couples in their 20s and 30s progressing O61 Career Builders O in their field of work from commutable properties Entertainment-seeking youngsters renting city centre flats in O62 &HQWUDO3XOVH vibrant locations close to jobs and night life Rental +XEV Self-starting young renters ready to move to follow worthwhile O63 Flexible Workforce incomes from service sector jobs

Singles renting affordable private flats away from central O64 Bus-Route Renters amenities and often on main roads

Inhabitants of the university fringe where students and older O65 Learners & Earners residents mix in cosmopolitan locations

Students living in high density accommodation close O66 Student Scene to universities and educational centres

www.experian.co.uk/mosaic | Mosaic | 13

Appendix D Health Check Proformas

Retail Study www.wyg.com

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Newport Town Centre

Newport is the County Town on the Island and contains the largest retail offer. It is situated centrally on the Island. The town centre starts from Description the Sainsbury’s in the north at Sylvian Drive to St George’s Approach at the south, to the east the boundary extends beyond Medina River and includes retail units at Newport Retail Park. To the east, the boundary runs along Mill Street and then out to Drill Hall Road. Town Centre Land Use Goad Plan

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

DIVERSITY OF USES 2009 2018 UK Average No. % No. % % Convenience 23 6 26 7 9 Comparison 164 44 169 44 31 Retail Service 50 13 66 17 14 Leisure Service 65 17 64 17 24 Financial & Business Service 38 10 30 8 10 Vacant 33 9 32 8 11 Total 373 100 387 100 100 RETAILER REPRESENTATION • Convenience – the centre has seen an increase in 3 units since 2009 with the proportion of units remaining below the UK average. However, in floorspace terms, the proportion of floorspace is above the UK average (17% compared to 15%). The convenience provision comprises Morrisons, Sainsbury’s, Lidl and Iceland foodstores alongside convenience stores, health food stores, tobacconist and bakeries. • Comparison – the proportion of units is above the national average (+13%) with the number of units increasing by 5 units since 2009. It comprises around 21% clothing and footwear stores provided through independents and multiple retailers including Next, H&M, TK Maxx, Marks and Spencer, and New Look. 10% of the stores are charity shops/second hand stores, 8% jewellers and 5% specialise in telephone/ computer equipment, alongside household goods, toys and hobbies, chemists and gifts. • Retail Service – has seen an increase in 16 units since 2009. The proportion of units in retail service use is above the UK average (17% compared to 14%). 72% of the retail service units are health and beauty related with the remaining comprising dry cleaning, travel agents, post office and petrol station. • Leisure Service – the proportion of units in leisure service use (17%) is significantly below the UK average (24%). The number of units has declined by just 1 since 2009. The leisure uses generally comprise food and drink establishments through a variety of restaurants, cafes, takeaways and pubs, including national brands such as, Costa, Prezzo, Starbucks, McDonald’s and Pizza Express. The centre includes hotels/guest houses, betting offices, theatre and amusement arcades. Coppins Bridge (within the defined TC boundary but beyond the Goad Plan) contains a Cineworld and KFC. • Financial and Business Services – the number of financial and business service units has declined by 8 since 2009 with the current proportion of units being below the UK average (-2%). Uses largely comprise estate agents and solicitors alongside 8 national banks.

VACANCIES The centre contains 32 vacant units, representing 8% of the total unit number. The proportion of units vacant is below the UK average of 11%. There has been a marginal decline in vacant units since 2009 when 33 units were recorded. The majority of the vacant units are small in size, with 30 being below 350sq m. The remaining 2 units are 62 High Street (1,060sq m gross) and 57 High Street (1,350sq m gross). These two large vacant units are in proximity to each other and occupy prominent positions on the High Street. Therefore, the vitality of the street would be improved through their re-occupation. Otherwise the centre displays a low vacancy rate and the remainder of the units are generally spread out across the centre. Since undertaking the health check, the former BHS unit (no. 57 High Street) has been occupied by B&M Bargains, reducing the total number of vacant units to 31 and a reduction of some 1,350sq m floorspace.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

RETAILER REQUIREMENTS Following a review of the Requirements List, requirements are identified by leisure operators Harry Ramsdens, Snap Fitness 24-7 and KFC. There is also a requirement from Pavers for an additional store. The number of requirements has declined since 2009, albeit it is noted a number of the retailers on the list now operate in the centre including Poundland, TK Maxx, Holland and Barret and British Heart Foundation. PEDESTRIAN FLOWS During our visits, high pedestrian flows were monitored along High Street and South Street where the majority of national retailers are located. The bus station, located at South Street, attracts high footfall levels. Reasonably high pedestrian activity was also recorded along Church Litten in the vicinity of the Morrisons and Marks and Spencer stores. Lower levels of pedestrian activity were monitored on Pyle Street, western end of high street and Carisbrooke Road and southern end of St James Street. ACCESSIBILITY • Public Transport – Newport Bus Station is located within the town centre at South Street and provides services to Cowes, Ryde, Godshill, Ventnor, Staplers and Alum Bay. Bus stops are also located on High Street and Carisbrooke Road. Newport does not have a train station and therefore relies upon the bus services for public transport. • Car Parking – the centre is accessible by car with car parking provided at: Morrisons (300 spaces); Marks and Spencer (250 spaces); Church Litten car park (30 spaces); Co-op (207 spaces); Chapel Street (207 spaces); Drill Hall Road (approx. 100 spaces); Lugley Street (110 spaces); Sainsbury’s (300 spaces); Towngate Retail Park (60 spaces); Lidl (60 spaces); Sea Street (150 spaces). High Street and other side streets offer on-street short stay parking. • Cycle Parking – is also available at a number of the car parks and points within the centre. PERCEPTION OF SAFETY The town centre felt safe during our visits with generally good levels of pedestrian activity recorded aiding the feeling of security. The centre benefits from a one-way system through the High Street reducing and controlling the traffic flow. The 2009 survey identified a high number of crime incidences on the High Street. We have reviewed the latest statistics (UK Crime Stats) which identify the centre of Newport still suffers from high crime rates (rank 99). The highest crimes recorded were similar to the 2009 findings, anti-social behaviour and shoplifting, drug crime records are also currently reasonably high. VIEWS & BEHAVIOURS • Main reasons for visiting - food shopping (62%), non-food shopping (54%), to visit cafes/restaurants (13%) and to visit financial services (11%). • Why prefer Newport to other centres - close to home (51%), good range of non-food shops (18%), and you can get everything you need there (9%). • Measures to encourage respondents to visit more often - provide free parking (13%), less traffic congestion (11%), more high quality shops (11%), more parking (11%), and a better range of non-food shops (9%). ENVIRONMENTAL QUALITY The quality of the environment of the centre is generally good but varies at different locations. St Thomas Square and St James’ Square provide attractive pedestrianised public realms with cafes offering outdoor seating. Along the High Street the quality of shopfront varies, with some units retaining historical features and being of high standard whilst others could benefit from improvement. Shops along South Street are also contrasting with those to the south of modern appearance and the north being older and looking tired. Although the High Street provides one way traffic only, it is still a dominant feature of the street scene and the on-street parking further reduces the pavement widths resulting in a cramped shopping environment in places. Pedestrianisation of the High Street would help improve the environmental quality of the centre.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

SUMMARY Our health check identifies:

• The centre provides a good, and improved comparison offer and varied convenience goods provision. • The leisure services and financial and business services within the centre are somewhat lacking and could benefit from improvement to extend the dwell time within the centre. • Vacancy levels in the town centre are low. • Crime statistics indicate that the centre suffers from high crime rates. However, this was not particularly evident during our visits and the centre was perceived to be safe. • Generally, the centre is considered to be accessible by all modes of transport, although given that there is no railway station in the centre it is not accessible by rail to other parts of the island. • The number of requirements identified by retail and leisure operators is generally low, given size of the town centre. Albeit a number of requirements were met following the bus station redevelopment on South Street. • In general, the quality of the environment is reasonably good, with some areas being particularly pleasant.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Cowes Town Centre

Cowes Town Centre is located in the northern part of the Island to the west of the River Medina. Retail and service provision within the Town Description Centre is primarily focused on High Street alongside Bath Road and Birmingham Road. The centre, contains 159 retail, commercial leisure, and financial service units.

Town Centre Land Use Goad Plan

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Diversity of Uses 2009 2018 UK Average No. % No. % % Convenience 10 6 12 8 9 Comparison 69 41 67 42 31 Retail Service 16 9 15 9 14 Leisure Service 44 26 44 28 24 Financial & Business Service 21 12 14 9 10 Vacant 10 6 7 4 11 Total 170 100 159 100 100 Retailer Representation • Convenience - The proportion of convenience units in the centre is roughly in line with the UK average and has increased since 2009 by 2 units. The majority of the convenience offer is provided through the M&S Simply Food and Sainsbury’s Supermarket supplemented by specialist delicatessens, bakeries, butcher, fishmonger and tobacconist. • Comparison - The comparison goods provision (42%) is above the UK average (31%) and has remained relatively stable since 2009. Approximately 31% of the comparison goods units offer clothing and footwear with named brands including Joules, Henri Lloyd, White Stuff and Fat Face. Other comparison uses currently include art galleries, chemists, gift shops, household accessories, boat accessories and jewellers. The comparison goods offer is oriented towards the towns sailing offer. • Retail Service - Retail service provision has broadly remained unchanged since 2009 with a loss of 1 unit. The current provision is below the UK average (9% compared to 14%). The services are largely hair and beauty uses supplemented by optician, travel agent and photo goods. • Leisure Service – The number of leisure service outlets in the centres has remained stable since 2009 and remains above the UK average. • Financial & Business Service - The number of financial and businesses services has seen a decrease since 2009 (from 21 to 14 units). The current provision is slightly below the UK average and is dominated by estate agents alongside financial advisors and does not contain any banking facilities.

Vacancies The centre currently contains 7 vacant units, which is a decrease from 10 in 2009. The proportion of units vacant in the centre is significantly below the UK average. The total level of vacant floorspace equates to only 830sq m gross which represents 4% of the total retail floorspace in the centre. The proportion of floorspace vacant in the centre is below the UK average of 10%. The largest vacant unit in the centre measures 250sq m with the remainder measuring less than 185sq m.

Retailer Requirements The Requirements List Ltd identifies the following A1 requirements for Cowes Town Centre: The Works, Superdrug, Jones Bootmaker, Holland and Barrett and Clintons, in addition Vets 4 Pets also have a requirement. We note that Superdrug were identified as having a requirement alongside The Original Factory Shop and Country Casuals in the previous 2009 Study. Pedestrian Flows Pedestrian activity was highest in the vicinity of the M&S Simply Food store customer entrance and along the pedestrianised part of the High Street. Lower levels were recorded elsewhere within the centre, albeit we are aware activity within the town centre is very much dominated by its tourism and sailing offer in the summer season.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Accessibility • Public Transport - The centre is accessible by bus with stops located at Carvel Lane and Fountain Quay providing regular services to Newport and other services to Hillisgate and Northwood. • Car parking - primarily provided at Denmark Road and Cross Road (each providing approx. 60 spaces) and to the north of the centre at Bath Road (approx. 50 spaces). A number of short stay on-street parking spaces also provided in the south of the centre on Birmingham Road. • Bicycle – A limited number of cycle parking is available at the M&S Simply Food store and at points on the High Street, some of which was in use during our visits. • Other - Cowes Red Jet Ferry Terminal also provides Red Funnel Red Jet Ferry services to Southampton. The Cowes Floating Bridge is also located to the south of the centre providing services to East Cowes. Perception of Safety During our visits the centre felt safe, the pedestrianised part of the high street helps to create a safe and relaxing shopping environment. Bath Road is very narrow and the one-way system helps to regulate traffic. The centre is generally well lit and there are no obvious areas that appear to be vulnerable to anti-social behaviour. Views & Behaviours • Main Reasons for visiting – food shopping (68%), non-food shopping (40%), cafés/restaurants (18%). • Why Cowes preferred to other centres - close to home (76%), attractive environment/nice place (18%) • Measures to encourage residents to visit more often - more/better financial services (27%), more/better range of non-food shops (19%), more ‘affordable’ shops (13%), more high street retailers (11%). • The centre has a bespoke high street, with a good variety of shops and occupies a prominent seafront position. • Loss of banks and Post Office result in less people shopping locally. • Limited central car parking - consideration should be given to free parking for the first hour and then pay to stay longer, in order to attract people to pop into the town. Environmental Quality The streetscape is generally well maintained and free from litter and graffiti. The quality of the shopfronts varies, some of which were well maintained whilst others looked tired and rundown and could benefit from improvement/investment. As a result of the pedestrianisation of most of the High Street, street furniture is present including seating, soft landscaping through flower pots and maps/wayfinder signage. The environmental quality of the unpedestrianised central part of High Street is marred by through traffic accessing the Ferry Terminal.

Summary Our health check assessment identifies the following: • The comparison provision in the centre is above average and contains a number of specialist brand and independent retailers. • The proportion of vacant units in the centre is significantly below the UK average and has decreased since 2009. • The proportion of financial and business services within the centre has decreased over the last 9 years and could benefit from some diversification in its offer. • There is a strong demand from national retailers seeking premises within the centre. • The pedestrianised High Street creates a safe and relaxing shopping environment and could be used to hold more events/markets to attract people to the town. • Whilst the environmental quality of the centre is considered to be generally good, some shopfronts could benefit from investment and additional seasonal planting could be provided.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments

RYDE

ADDRESS Ryde Town Centre, Isle of Wight

Ryde Town Centre is linear in form and runs from the Esplanade in the DESCRIPTION north along Union Street and High Street, to its junction with Hill Street at the South.

CURRENT STATUS Town Centre TOWN CENTRE LAND USE GOAD PLAN

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments

DIVERSITY OF USES 2009 2018 UK Average No. % No. % (%) Convenience 18 6 23 8 9 Comparison 128 42 123 41 31 Retail Service 40 13 45 15 14 Leisure Service 62 20 64 21 24 Financial & Business Service 24 8 26 9 10 Vacant 31 10 19 6 11 Total 303 100 300 100 100 RETAILER REPRESENTATION • Convenience – The number of convenience units is below the national average, albeit the centre has seen an increase in 5 units since 2009. The convenience provision incudes a Co-operative store, Iceland stores and a Sainsbury’s Local convenience stores. This is supplemented by a number of independent bakeries alongside fishmonger, green grocer and health food stores. • Comparison – The proportion of comparison goods units is above the UK average. The number of units has decreased since 2009. 19% of the comparison units are occupied by clothing and footwear retailers. The majority of comparison goods retailers are independents, with national multiples limited to Shoe Zone, M&Co, New Look, Clintons, WH Smith and Carphone Warehouse. • Retail Service – The proportion of retail service units (15%) is comparable to the national average (14%). The number of units in retail service use has increased by 5 units since 2009. The majority are hair and beauty establishments alongside Post Office, launderettes, travel agents, opticians and car repairs. • Leisure Services – Account for 21% of the overall units in the centre, which is slightly below the UK average (24%). The number of leisure service units has increased by 2 units since 2009. The majority of units are food and drink establishments. Other uses include a cinema, betting offices, hotels, nightclub and amusement arcade. • Financial & Business Services – The number of units in financial and business service use has increased by 2 since 2009. The current proportion of units is comparable to the UK average. Services include 7 national banks alongside numerous estate agents and solicitors VACANCIES Ryde Town Centre contains 19 vacant units occupying 2,740sq m floorspace. The proportion of vacant units and floorspace in the centre is below the national average. The majority of the units are small in size, with all but one unit being smaller than 300sq m. The vacant units are located in the southern part of the centre, with 10 of the units located to the south of High Street’s junction with Star Street. The number of vacant units has significantly reduced since 2009 when 31 were recorded. RETAILER REQUIREMENTS

The Requirements List identifies that there are currently 5 operators seeking premises in Ryde: The Works, Vets 4 Pets, Anytime Fitness, Snap Fitness 24-7 and Marstons. Of these, The Works are the only A1 retailer seeking representation in Ryde. The 2009 survey indicated Poundland, Brighthouse and The Original Factory Shop sought premises in Ryde. Of these, Poundland now occupy 15-16 High Street. PEDESTRIAN FLOWS During our visits, fairly high pedestrian flows were monitored in the north of the centre along Union Street. Pedestrian activity was monitored to be lower along High Street despite it being pedestrianised and levels decreased further towards the southern end of the centre .

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments

ACCESSIBILITY • Public Transport – Ryde Bus Station is located at the Esplanade with bus stops located throughout the centre, on Union Street, Cross Street, George Street and the southern end of High Street. Regular services run to and from the town to Newport, East Cowes, Havenstreet and surrounding residential areas. Ryde Esplanade Train Station located to the north provides services to Ryde Pier Head and Shanklin via Brading and Sandown. • Car Parking – parking is provided at St Thomas Street Car Park (approx. 200 spaces), St Thomas Lower (approx. 50 spaces), Co-Op (approx. 170 spaces) and Quay Road (approx. 247 spaces). • Bicycle – bicycle parking is provided at the Esplanade and at points on the High Street, yet was not well used during our visits. • Other – The mainland ferry service to Southampton also departs from Ryde Pier Head. PERCEPTION OF SAFETY We are not aware of any issues in terms of crime or concerns regarding safety in the town centre. The centre felt safe during our visits and generally benefitted from wide pavements, street lighting and pedestrian crossing facilities to aid pedestrian movement throughout the centre. Union Street was reasonably busy with cars driving and parking along the street but this appeared to be in a controlled manner due to the one-way system. There are a number of night time uses located to the north of Union Street, which we understand have previously attracted antisocial behaviour. VIEWS & BEHAVIOURS • Main Reasons for visiting – food shopping (57%), non-food shopping (44%), financial services (14%), cafes/restaurants (12%). • Why Ryde preferred to other centres - close to home (81%), good range of local shops (4%), close to friends/relatives (4%) • Measures to encourage residents to visit more often – more/better range of non-food shops (27%), more parking spaces (13%), more high-quality shops (12%), less charity shops (11%). • Free on street car parking is popular and encourages trips to the town centre, but the recent increase in parking charges within the car parks deters people from “nipping to the centre”. • The centre could benefit from improved signage to direct people around the town. • Additional opportunities for start-up businesses through ‘pop-up’ shops would be welcomed. ENVIRONMENTAL QUALITY The environmental quality of the town centre is considered to be generally good. This is supported by the majority of the centre (excluding south of Green Street) being designated as a Conservation Area. There are a number of attractive historic buildings, particularly along the Esplanade and the wide pavements allows operators to offer outdoor seating. Part of High Street is pedestrianised and provides a pleasant shopping environment, albeit some of the shop frontages could benefit from improvement and investment, particularly towards the south of the centre. SUMMARY Our health check assessment identifies: • The town centre has a low vacancy rate, compared to the national average and has decreased substantially since 2009. • The centre contains a good proportion of comparison goods units and offers a variety of goods. • The provision of retail and leisure service uses are generally good and offer a number of key facilities and food and drink establishments. The centre appears to provide a good balance of retail uses to support its residents and also attract the tourism market. • The centre benefits from good accessibility by public transport with access available by both bus and train, yet linkages between the centre and train station could be improved. • Some of the shopfronts in the southern part of the centre could benefit from upgrading/ modernisation and introduction of street furniture to create a more attractive shopping environment.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Sandown Town Centre

Sandown is one of the three ‘Bay Towns’ located in the south-eastern part of the island. The Town Centre is linear in form. The town centre primarily extends along the High Street which runs parallel with the sea Description front/Esplanade. The town centre also includes retail facilities on Melville Street and the top of Pier Street. The retail offer, particularly comparison and service uses, are predominantly oriented towards the tourism market. Town Centre Land Use Goad Plan

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Diversity of Uses 2009 2018 UK Average No. % No. % (%) Convenience 9 8 6 5 9 Comparison 44 39 43 37 31 Retail Service 10 9 8 7 14 Leisure Service 36 32 45 39 24 Financial & Business Service 7 6 6 5 10 Vacant 7 6 7 6 11 Total 113 100 115 100 100 Retailer Representation The Experian Goad Plan for the town centre includes a number of the sea front hotels that face onto Esplanade but back onto the High Street. In this instance, given that the hotels will skew the composition of the town centre, care must be taken when comparing the composition of the town centre to the UK average.

• Convenience – The number of units has decreased by 3 since 2009. Current convenience retailers include Sainsbury’s Local, Co-op, a butcher, bakers and a convenience shop. • Comparison – The proportion of comparison goods units (37%) has largely remained unchanged since 2009 (39%) with the current proportion being higher than the UK average. The majority of retailers are targeted for the tourist market with only a reasonably limited offer for local residents. • Retail Service – The number of retail service units has reduced by 2 since 2009 and is significantly below the UK average (7% compared to 14%). The town centre currently provides 8 retail service outlets. The units are predominantly occupied by hairdressers. • Leisure Service – The centre provides a reasonably good provision of food and drink outlets including 20 restaurants/café’s, 6 take away outlets, and 7 public houses. • Financial & Business Service – This sector is limited to a Lloyds bank, 3 estate agents, and 2 solicitors. The town centre has seen a decrease in one financial/business service unit since 2009.

Vacancies The centre has seen no change in the number of vacant units since 2009. All the vacant units are all below 200sq m, with the exception of the former Post Office (660sq m). The vacant units are generally interspersed along the High Street. The identified vacancy levels are considered to be reasonably low.

Retailer Requirements Vets 4 Pets currently have an outstanding requirement for a leasehold unit in Sandown for a of between 139sq m-186sq m. The requirement is not specific to the town centre but we are aware that Vets 4 Pets do occupy units in and on the edge of town centres. At the time of the 2009 study there were no identified retail/commercial leisure requirements.

Pedestrian Flows Highest levels of footfall were monitored along the southern part of the High Street, particularly in the vicinity of the Sainsbury’s Local store. Pedestrian activity was monitored to be lower along the northern part of the High Street. Reasonable levels were also monitored along Pier Street. Pedestrian footfall in the town centre significantly increases during the ‘holiday period’, particularly in the vicinity of Pier Street and Sandown Pier.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Accessibility • Public Transport - Bus stops are located within the centre at Victoria Road, High Street, Melville Street and Beachfield Road, providing relatively frequent services to Newport, Ryde, Yaverland and surrounding residential area. The town also benefits from a train station connecting it to Shanklin and Ryde. • Car parking - is provided at St Johns Road car park (approx. 46 spaces), Station Avenue car park (approx. 52 spaces), on street parking is available along the Esplanade and short stay spaces on the High Street. We understand during the holiday season parking is a particular problem. • Bicycle – A limited number of single cycle parking hoops are located along the High Street. None of the hoops were being used at the time of our visits.

Perception of Safety At the time of our visits there was no evidence of litter or graffiti. The town centre was generally perceived to be safe although the rear elevations of the Hotels do not assist with natural surveillance in the northern part of the High Street. Both sides of the High Street have pavements of adequate width and pedestrian crossing facilities are available.

Views & Behaviours • Main reason for visiting - food shopping (40%), non-food shopping (23%), for a day out/window shop/walk about (16.2%). • Why Sandown preferred to other centres – close to home (75%), more attractive environment/nice place (14%); good range of non-food shops (13%). • Measures to encourage residents to visit more often – more/better non-food shops (32%), refurbishment of the shopping area (26%), more high street retailers (14%), and introduction of free parking (10%). Environmental Quality The quality of the environment in the centre is considered to be mixed. The southern side of the majority of the High Street contains the rear elevations of a number of large hotels which provide inactive and uninteresting elevations. These significantly detract from the environmental quality of the town centre. The quality of the environment improves towards the south-western part of the centre where shop fronts are well maintained and active frontages on both sides of the High Street are present. The traffic management one-way arrangements in the town centre assists in helping minimise the dominance of road traffic.

Summary Our health check assessment identifies the following:

• the provision of comparison goods and leisure services are higher than the UK average, albeit are dominated towards the tourism market; • whilst the retail and financial and business services are around half of the UK average, suggesting that services of benefit to local residents may be lacking within the centre; • the centre has a low and relatively stable vacancy rate; and • the quality of environment varies through the centre and could benefit from improvement as highlighted through responses in the household survey.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments

SHANKLIN

Shanklin Town Centre is located to the east of the Island along the Bay between Sandown and Ventnor. The town DESCRIPTION centre provides 179 commercial units and is generally linear in form running from the station in the north along Regent Street and High Street to Church Road in the south. TOWN CENTRE LAND USE GOAD PLAN

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments

DIVERSITY OF USES 2009 2018 UK Average No. % No % (%) Convenience 9 8 12 7 9 Comparison 44 39 72 40 31 Retail Service 10 9 28 16 14 Leisure Service 36 32 36 20 24 Financial & Business Service 7 6 11 6 10 Vacant 7 6 20 11 11 Total 113 100 179 100 100 RETAILER REPRESENTATION • Convenience – The centre provides 12 (7%) convenience units which is slightly below the national average (9%). The convenience goods provision comprises two Co-op stores, a Spar, a convenience store together with a health food store, bakeries, butcher, deli and tobacconist. • Comparison – The proportion of comparison goods units (40%) is above the UK average (31%) and has increased by some 28 units since 2009. Approximately 13% of the comparison goods units offer clothing and footwear, with other goods being sold including antiques, furniture and household items, books, gifts, electrical items, jewellery and charity shops/second hand goods. The majority are retailers are independents with national multiples limited to Shoe Zone, Peacocks, Boots, Toymaster and Poundland. • Retail Service – The town centre provides 28 retail service units, representing 16% of the total units, which is identical to the UK average. The number of units has increased substantially since 2009 (+18 units). Hair and beauty services make up 75% of the retail services, alongside 2 travel agents, an optician, launderette, wedding services, dog grooming, undertakers and a post office. • Leisure Service – The proportion of units in leisure service use is below the UK average and remains unchanged in unit number since 2009. Uses include a variety of food and drink establishments alongside social clubs, public houses, a theatre and hotels. • Financial & Business Services – comprise 11 units (6%) and, despite an increase in 4 units since 2009, remains below the UK average (10%). The services are predominantly estate agents, alongside 2 banks, Lloyds and Nationwide. VACANCIES The proportion of units vacant is identical to the national average, with 20 units currently vacant. The centre has however seen a significant increase in vacant units since 2009 when only 7 units were vacant. The increase may be seasonal and due to the survey being undertaken out of the peak tourism period. The size of the vacant units varies from 20sq m to 490sq m. The majority of the units (12) measure between 100 and 200sq m, 4 measure below 100sq m and the remaining measure: 260sq m; 290sq m; 410sq m and 490sq m. The vacant units are generally located in the southern part of the centre, with a cluster of units along High Street. RETAILER REQUIREMENTS

There are currently 2 retail requirements listed for Shanklin: • The Works – store between 163sq m to 232sq m; • Poundworld – store between 465sq m to 1,858sq m. The Works requirement is fairly recent (January 2018) whilst Poundworld have listed their requirement since February 2017. The 2009 study noted that Peacocks and The Original Factory Shop had a requirement for the town, since this time Peacocks have opened at store at 42 Regent Street.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments

PEDESTRIAN FLOWS Pedestrian footfall was monitored to be highest along Regent Street, from its junction with Falcon Cross Road and North Road. Lower levels were evident towards the south of High Street, where a number of units were recorded vacant, and also to the north of the centre, where the retail units are interspersed with residential uses. Lower levels of footfall were typically observed at the periphery of centres. ACCESSIBILITY • Public Transport – accessibility via public transport is good, with bus stops located outside the Co- op on Landguard Road, Clarendon Road Victoria Avenue and south of High Street. Services run to Ryde, Shanklin Esplanade, Merrie Gardens and Newchurch. Shanklin Train Station is located to the north of the centre providing services to Ryde Pier Head and Ryde St Johns Road. • Car parking – is available to the north of the centre at the train station (40 spaces), Co-op Landguard Road store (100 spaces), Landguard Road car park (70 spaces) and St Johns Road car park (100 spaces). • Bicycle – Cycle parking is available at the Co-op Landguard Road store. PERCEPTION OF SAFETY During our site visits and surveys there was a general feeling of safety within the centre. There was no evidence of crime, graffiti or vandalised property. The main shopping streets contain street lighting albeit this was not switched on during one of our visits when the sun had set. Illumination of the street lights after dark would improve the perception of safety within the centre .

VIEWS & BEHAVIOURS • Main reason for visiting – non-food shopping (48%), food shopping (47%), for a day out/window shop/walk about (14%), to visit a medical service (12%), and for financial services (11%). • Why Shanklin preferred to other centres – located close to home (67%), you can get everything you need there (15%); good range of non-food shops generally (6%) and good for financial services (5%). • Measures that would encourage residents to visit more often – less charity shops (23%), more/better range of non-food shops (17%), cheaper parking (8%), and, update/refurbishment of the shopping area (6%). ENVIRONMENTAL QUALITY The environmental quality of the centre is fairly good, with the majority of shopfronts being well maintained. However, the quality of some of the shopfronts could benefit from improvement along High Street. Furthermore, the small cluster of vacant units in this area detracts the quality of the environment. To the very south of the centre in the Old Town there are a number of historic attractive buildings which significantly contribute to the attractiveness of the area. Regent Street contains wide pavements and provides an attractive shopping environment. SUMMARY Our health check assessment identifies:

• The comparison offer is above the UK average by some 9% and has increased by 28 units since 2009. The number of national retailers has also increased since 2009, suggesting that the town has strongly improved its comparison goods offer. • The convenience, leisure and financial and business service uses are below the UK average and could benefit from improvement and diversification of services offered. • The environmental quality is generally good although varies throughout the centre. • The vacancy rate is in line with the national average, yet has increased by 13 units since 2009.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Ventnor Town Centre

Ventnor is located on the south coast of the island. Providing some 92 Description commercial units, the town centre runs from the edge of Central car park along High Street, the southern side of Church Street, and along Pier Street just past its junction with Albert Street.

Town Centre Land Use Goad Plan

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Diversity of Uses 2009 2018 UK Average No. % No % % Convenience 12 13 8 9 9 Comparison 37 39 33 36 31 Retail Service 9 9 10 11 14 Leisure Service 17 18 22 24 24 Financial & Business Service 9 9 5 5 10 Vacant 11 12 14 15 11 Total 95 100 92 100 100 Retailer Representation • Convenience – The town centre provides 8 convenience units, representing 9% of the total units, which is identical to the UK average. The centre has however seen a decline in convenience goods units since 2009 (-4). Convenience goods provision includes a Co-op foodstore, Tesco Express alongside 6 independent retailers. • Comparison – The town centre comparison goods provision is currently above the UK average despite the number of units falling since 2009 (-4). For its size, the centre offers a reasonable range of comparison goods outlets selling clothing and footwear, antiques, art, household goods/decorations, gifts, and jewellery. The retailers are primarily focused for the tourist market. • Retail Service – The number of units in retail service use has increased by 1 since 2009. The current provision (11%) remains below the UK average (14%). • Leisure Service – The town centre provides a good level of leisure service provision and, in line with national trends, has seen an improvement since 2009 (+5 units). The proportion of units in leisure service use is identical to the UK average, and includes cafes, restaurants, takeaways, bars/pubs and a theatre. • Financial & Business Service – Current provision is limited and has declined since 2009. There are no banks or building societies present in the centre with provision limited to estate agents only. The current proportion of units (5%) is significantly below the UK average (10%).

The town centre contains a mix of retail outlets serving both a local need and the tourist market. Retailers are predominantly independent/local with national multiple retailers limited to Co-op, Tesco Express, Boots, Lloyds Pharmacy and the RSPCA. Vacancies The vacancy level in the centre (15%) is reasonably high when compared to the UK average (11%). The centre currently contains 14 vacant units which represents an increase of 3 since the 2009 survey. The largest vacant unit measures 220sq m, with 6 measuring between 110sq m and 150sq m and the remainder 90sq m or below.

Retailer Requirements There are currently no published requirements from retailers seeking presence in the town centre. It is noted that there were also no requirements at the time of the 2009 health check assessment of the centre.

Pedestrian Flows Pedestrian flows were highest towards the west of High Street and north of Pier Street at the centre of Ventnor and also where the Co-op foodstore, Boots and Post Office are located. Lower levels of footfall were recorded towards the periphery of the centre.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Accessibility • Public Transport – The centre is accessible via bus with two stops located on the High Street. The services connect the centre to Ryde and Newport via Shanklin and Sandown. The centre does not have a railway station although bus links are available to Shanklin Railway Station. • Car parking – Provision for the town centre is largely limited to the main public car park off High Street which provides approximately 80 spaces for long stay pay and display. The car park was monitored to be well used even during the off-peak holiday season. A limited amount of free short on street parking is also provided on High Street for up to 30 minutes. • Cycle Parking – A limited amount of cycle parking is available at the central car park. At the time of visits the cycle parking was not particularly well used.

Perception of Safety Overall, the town centre was perceived to be safe during our visits. There were no obvious signs of vandalism or graffiti. A one-way traffic system is in operation through the centre and pedestrian crossings are available at a number of locations to aid safe pedestrian movement.

Views & Behaviours • Main reason for visiting - food shopping (61%), non-food shopping (23%), work (17%), for a day personal service provider (14%), cafes/restaurants (13%). • Why Ventnor preferred to other centres – close to home (81%), more attractive environment/nice place (16%); the Co-op store (7%), to support the local shops (6%). • Measures to encourage residents to visit more often - more independent shops (25%), more/better clothes shops (18%), refurbishment of shopping area (18%) and less empty units (17%).

Environmental Quality Generally, the environmental quality of the centre is considered to be good. Whilst the majority of shopfront are attractive and well maintained, some of which retain their original Victorian shopfronts, there are a number that would benefit from improvement. There was little evidence of graffiti or litter in the centre and whilst pavement widths are relatively narrow the one-way traffic management arrangements does not result in through traffic being too dominating.

The environmental quality along Pier Street would benefit from the redevelopment of the vacant former garage unit on Pier Street. The unit does not positively contribute to the environmental quality of this part of the centre.

Summary Our health check assessment identifies the following:

• The town centre provides a mix of retail outlets serving both a local need and the tourist market. • The centre has a goods provision of leisure services. • Financial service provision is limited and there are no banks or building societies present. • The environmental quality is considered to generally be good, although respondents made references to improvements to the shopping area would encourage more frequent visits. • The town centre was perceived to be safe. • The vacancy level is reasonably high.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Freshwater Town Centre

Freshwater is a small-town centre located at the western tip of the Description Island. The town centre provides 65 commercial units and is linear in form. It primarily extends along Avenue Road and School Green Road.

Town Centre Land Use Goad Plan

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Diversity of Uses 2009 2018 UK Average No. % No % (%) Convenience 6 9 6 9 9 Comparison 17 37 21 31 31 Retail Service 9 14 10 15 14 Leisure Service 8 12 10 15 24 Financial & Business Service 13 20 9 13 10 Vacant 12 18 11 16 11 Total 65 100 67 100 100 Retailer Representation • Convenience - The centre provides 6 convenience units which include a Sainsbury’s Local, Co-op and an independent convenience shop, fishmonger, butcher and baker. The proportion of convenience units in the centre is identical to the UK average. It is noted that the Sainsbury’s Local store has opened since the 2009 survey. • Comparison – For its size and role the level of comparison goods provision in the centre (31%) is reasonable. The centre provides 21 units, an increase of 4 since 2009, with provision including a chemist, florist, household goods shop, carpet retailer, sports outlet and book shops. The centre does however include a reasonably high number (7) of charity shops. • Retail Service - Retail service provision has increased by 1 since 2009. The proportion of units is currently below the UK average. Of the 9 units 5 are hairdressers/health and beauty salons. • Leisure Service – The centre contains 10 leisure service units including 3 takeaway outlets, 4 café/sandwich bars, 1 restaurant, 2 public houses/social clubs. The current proportion of units in the centre (15%) is significantly below the UK average (24%). • Financial & Business Service – With the centre providing 9 units, the proportion of financial and businesses service units in the centre (13%) is above the UK average (10%). The current provision is slightly above the UK average. The majority of units are estate agents with one national bank present: Lloyds Bank.

The town centre primarily contains independent/local operators with national multiples limited to Sainsbury’s, Co-op, Boots, Lloyds Bank, and a number of charity shops. The centre also includes a library, health centre, and dental surgeries. Vacancies The centre contains 11 vacant retail units, across 1,230sq m floorspace. The vacant units comprise 16% of the total retail units which is higher than the national average of 11%. The number of vacancies has decreased by 1 since 2009. The units are fairly small in size, with the exception of the former hotel building on School Green Road (410sq m), the remainder of units are below 150sq m. A notable cluster of vacant units is located along the western end of School Green Road. Retailer Requirements There are currently no published requirements from retailers seeking presence in the town centre. It is noted that there were also no requirements at the time of the 2009 health check assessment of the centre. Pedestrian Flows During our visits, highest levels of pedestrian footfall was monitored outside the Sainsbury’s Local store. Reasonable levels of footfall were also observed along Avenue Road in the vicinity of the car park. Lower levels of footfall were monitored at the eastern end of Avenue Road and eastern end of School Green Road.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Accessibility • Public Transport - Bus services run to Newport, Yarmouth, Hulverstone and Totland from stops located at Avenue Road, School Green Road and Brookside Road. The centre does not benefit from rail links. • Car parking - The centre benefits from long stay pay and display car parking at Avenue Road Car Park (approx. 40 spaces) and Moa Place (approx. 120 spaces), this is supplemented by short stay on street car parking along Avenue Road. • Bicycle – Limited cycle parking is provided at Moa Place. The cycle parking was not being used at the time of our surveys.

Perception of Safety Freshwater Town Centre was perceived to be safe during our visits with limited evidence of graffiti or vandalism. Traffic along Avenue Road was fairly constant during our visits. However, the one- way traffic management assists pedestrians in being able to navigate across the road safely.

Views & Behaviours • Main reason for visiting - food shopping (72%), non-food shopping (36%), medical service (14%), for a day out/window shop/walk about (9%). • Why Freshwater preferred to other centres – close to home (75%), more attractive environment/nice place (11%); the Co-op store (7%), to support the local shops (6%). • Measures to encourage residents to visit more often - more high street retailers (20%), more/better financial services (17%), free parking (16%), more independent shops (11%).

Environmental Quality The environmental quality of the town centre would benefit from improvement. A number of the shop fronts along Avenue Road are in poor condition and in need of enhancement. The shopfronts of the retail units in the eastern part of the centre are of better quality, albeit the cluster of vacant units in this area detracts from the quality of environment. Moa Place provides an atractive area with some greenspace and street furniture.

Summary Our health check assessment identifies:

• the convenience and comparison provision is broadly in line with the UK average, albeit the comparison provision includes a reasonably high number of charity shops; • the provision of financial and business services is above the UK average, yet more/better services was raised by respondents in the household survey as a measure which would encourage them to visit Freshwater more often; • the centre has a high vacancy rate with a notable cluster along the western end of School Green Road; and • a number of the shop fronts in the town centre are in reasonably poor condition and detract from the environmental quality of the centre.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

East Cowes Town Centre

East Cowes Town Centre is located in the northern part of the Island to the east of the River Medina. Retail and service provision within the Description Town Centre is primarily focused on York Avenue, Castle Street and Clarence Road. The centre, containing 51 retail, commercial leisure, and financial service units, also includes a Waitrose store accessed on foot from Well Road. Town Centre Land Use Goad Plan

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Diversity of Uses 2009 2018 UK Average No. % No. % % Convenience 3 8 6 12 9 Comparison 15 38 13 25 31 Retail Service 8 21 12 24 14 Leisure Service 9 23 12 24 24 Financial & Business Service 0 0 3 6 10 Vacant 4 10 5 10 11 Total 39 100 51 100 100 Retailer Representation • Convenience - The proportion of convenience units in the centre is above the UK average. The centres convenience goods provision has been significantly enhanced by the opening of the Waitrose store in 2010. • Comparison - Reflecting its more local service/food shopping role the comparison goods provision is below the UK average. The overall number of comparison goods units has decreased by 2 since 2009. The comparison goods units currently include 2 chemists, 2 charity shops, 2 gift shops alongside a pet shop, car repairs, DIY and interior decoration store. • Retail Service - Retail service provision has increased by 4 units since 2009. The current provision is substantially above the UK average. • Leisure Service - Reflecting national trends the number of leisure service outlets in the centres has increased since 2009 (+3). The current provision is comparable to the UK average. • Financial & Business Service - The number of financial and businesses services has seen an increase since 2009 (where there was none). The current provision is slightly below the UK average.

Retailers in the town centre are largely independents, with the exception of the Waitrose foodstore, Co-op store, the Co-operative funeral care, Premier Convenience store, Age UK Charity Shop and Lloyds Pharmacy. Retail provision in the centre will be further enhanced should the 4 retail units on the former car park, Well Road, be developed (application ref: P/00667/12).

Vacancies The centre currently contains 5 vacant units, which is a slight increase from 4 in 2009. The proportion of units vacant in the centre is broadly comparable to the UK average. The total level of vacant floorspace equates to 320sq m gross which represents 6% of the total retail floorspace in the centre. The proportion of floorspace vacant in the centre is below the UK average of 10%. All of the vacant units measure less than 80sq m.

Retailer Requirements There are currently no published requirements from retailers seeking presence in the town centre. It is noted that there were also no requirements at the time of the 2009 health check assessment of the centre.

Pedestrian Flows Pedestrian activity was highest in the vicinity of the Waitrose store customer entrance. Good levels of footfall were also monitored at the pedestrian crossing on Well Road and along York Avenue. Lower levels of footfall were monitored towards the periphery of the centre, along Ferry Road and Clarence Road.

Isle of Wight Council Retail Study, 2018 Town Centre Health Check Assessments ______

Accessibility • Public Transport - The centre is accessible by bus with stops located at Dover Road, Link Road and York Avenue providing regular services to Ryde and Newport. • Car parking - primarily provided at the Waitrose store (approx. 100 spaces) with a number of short stay on-street parking spaces also provided in the centre, notably on York Avenue. • Bicycle - York Avenue and Clarence Road provide a limited number of cycle parking, albeit similar to the 2009 survey, was not well used during our visits. • Other - East Cowes Ferry Terminal also provides Red Funnel Ferry services to Southampton. The Chain Ferry is also located at the north of the centre providing services to Cowes.

Perception of Safety During our visits the centre felt safe, with pedestrian/toucan crossing points provided at appropriate locations to allow pedestrians to safely navigate the centre. The centre is well lit and there are no obvious areas that may be vulnerable to anti-social behaviour.

Views & Behaviours (household survey findings) • Main Reasons for visiting – food shopping (79%), non-food shopping (23%) and leisure activities (21%). • Why East Cowes preferred to other centres - close to home (72%), good pubs/bars (14%), 13% the Waitrose store (13%). • Measures to encourage residents to visit more often - more/better clothes shops (33%); more car parking (24%); more/better financial services (12%); more independent shops (7%). • The town centre is deteriorating due to local people not visiting as a result of congestion from Red Funnel and there is nothing to attract them to the centre. • Lack of parking is also a detriment to visits to the centre for visitors and local residents. • Improvement of the environment and provision of signage/wayfinder would help to encourage trips to the centre. Environmental Quality The streetscape is generally well maintained and free from litter and graffiti. The shopfronts were also generally well maintained. Whilst York Avenue and Clarence Road provide reasonably attractive environments the environmental quality of the centre is marred by through traffic using the Ferry Terminal.

Summary Our health check assessment identifies the following:

• The new Waitrose store has significantly improved the level of retail provision in the centre. • The proportion of vacant units in the centre is comparable to the UK average whilst the proportion of vacant floorspace is below the UK average. • The number of comparison goods and service uses in the centre has increased over the last 9 years, however both remain below the UK average. • The centre is well lit and considered to be safe. • Whilst the environmental quality of the centre is considered to be generally good it is marred by ferry terminal through traffic. • Lack of parking is also considered to be a detriment to residents and visitors visiting the town centre.

Appendix E Statistical Retail Tables - Population and Expenditure

Retail Study www.wyg.com ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 1: Population Growth, by Zone

Zone 2016 2018 2023 2028 2034 Change 2018-2023 Change 2018-2028 Change 2018-2034 No. % No. % No. % [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11]

1 54,942 55,742 57,048 58,716 60,673 1,306 2.3 2,974 5.3 4,931 8.8

2 38,569 38,870 39,759 40,677 41,761 889 2.3 1,807 4.6 2,891 7.4

3 26,399 26,581 27,103 27,643 28,182 522 2.0 1,062 4.0 1,601 6.0

4 13,248 13,316 13,632 13,991 14,271 316 2.4 675 5.1 955 7.2

5 11,221 11,269 11,500 11,715 11,824 231 2.0 446 4.0 555 4.9

Total 144,379 145,778 149,042 152,742 156,711 3,264 2.2 6,964 4.8 10,933 7.5

Notes: [1] 2016 base population figure derived from Experian Retail Planner Area Profile Report, ONS figures for each zone (2011 Census). [2], [3], [4], [5] Population projection figures derived from Experian Retail Planner Area Profile Report, ONS projections for each zone.

[6] = [3] - [2] [7] = [6] / [2] [8] = [4] - [2] [9] = [8] / [2] [10] = [5] - [2] [11] = [10] / [2]

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 2: Per Capita Convenience Goods Expenditure, by Zone (£)

Zone 2018 2023 2028 3034

1 2,103 2,078 2,071 2,074

2 2,104 2,078 2,072 2,075

3 2,082 2,057 2,050 2,054

4 2,312 2,284 2,276 2,280

5 2,383 2,354 2,346 2,350

Notes Per capita expenditure derived from Experian MMG3 data (February 2018) Per capita expenditure projected forward using forecast growth rates taken from Experian Retail Planner Briefing Note 15 (December 2017) Expenditure excludes Special Forms of Trading in line with 'adjusted' allowance derived from Appendix 3 of Experian Retail Planner Briefing Note 15 (December 2017)

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 3: Total Available Convenience Expenditure, by Zone (£m)

Zone 2018 2023 2028 2034 Change 2018-23 Change 2018-28 Change 2018-34 No. % No. % No. % [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

1 117.2 118.5 121.6 125.9 1.3 1.1 4.3 3.7 8.6 7.3

2 81.8 82.6 84.3 86.7 0.8 1.0 2.5 3.0 4.9 6.0

3 55.4 55.7 56.7 57.9 0.4 0.7 1.3 2.4 2.5 4.6

4 30.8 31.1 31.8 32.5 0.3 1.1 1.1 3.4 1.8 5.7

5 26.9 27.1 27.5 27.8 0.2 0.8 0.6 2.3 0.9 3.5

Total 312.0 315.1 321.9 330.7 3.1 1.0 9.8 3.1 18.7 6.0

Notes [1] to [4] Calculated by multiplying population (Table 1) by per capita convenience goods expenditure (Table 2) [5] = [2] - [1] [6] = [2] / [1] [7] = [3] - [1] [8] = [3] / [1] [9] = [4] - [1] [10] = [4] / [1]

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 4a - Per Capita Comparison Goods Expenditure, by Category, 2016 (£)

Expenditure Category Total Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Per Capita Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings Expenditure

1 832 159 151 223 129 490 374 80 272 160 203 3,073 2 798 159 157 231 125 465 377 79 277 169 206 3,043 3 783 149 149 221 117 455 364 79 265 163 191 2,934 4 797 173 170 240 142 503 374 83 284 190 198 3,154 5 825 178 176 257 157 513 391 85 300 204 205 3,291

Table 4b - Per Capita Comparison Goods Expenditure, by Category, 2018 (£)

Expenditure Category Total Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Per Capita Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings Expenditure

1 875 167 159 235 136 515 393 84 287 168 214 3,232 2 840 167 166 243 131 489 397 83 291 177 216 3,200 3 823 156 156 232 123 478 383 83 278 171 201 3,085 4 838 182 178 253 149 529 393 87 298 200 208 3,316 5 868 187 186 270 165 539 411 89 316 215 216 3,461

Table 4c: Per Capita Comparison Goods Expenditure, by Category, 2023 (£)

Expenditure Category Total Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Per Capita Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings Expenditure

1 990 189 180 265 153 582 444 95 324 190 242 3,656 2 950 189 187 275 148 554 449 94 329 201 245 3,620 3 931 177 177 262 139 541 433 94 315 193 227 3,490 4 948 206 202 286 169 599 444 99 337 226 236 3,751 5 982 212 210 306 186 610 465 101 357 243 244 3,915

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 4d: Per Capita Comparison Goods Expenditure, by Category, 2028 (£)

Expenditure Category Total Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Per Capita Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings Expenditure

1 1,161 222 211 311 180 683 521 111 380 223 284 4,288 2 1,114 222 220 322 174 649 526 110 386 235 287 4,245 3 1,092 208 208 308 163 635 508 110 369 227 267 4,093 4 1,111 241 237 335 198 702 521 116 396 265 276 4,400 5 1,151 249 246 358 218 716 545 118 419 285 286 4,592

Table 4e: Per Capita Comparison Goods Expenditure, by Category, 2034 (£)

Expenditure Category Total Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Per Capita Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings Expenditure

1 1,405 269 256 377 218 827 631 134 460 270 343 5,190 2 1,348 269 266 390 210 786 637 133 467 285 348 5,138 3 1,322 251 251 372 197 768 615 133 447 275 323 4,954 4 1,345 292 286 406 240 850 631 140 479 321 334 5,325 5 1,393 301 298 434 264 866 660 143 507 345 346 5,558

Notes 2016 base expenditure taken from Experian MMG3 data (February 2018) Comparison goods expenditure growth projected forward from 2015 base using the growth rates in Appendix 3 of Experian Retail Planner Briefing Note 15 (December 2017). Expenditure excludes Special Forms of Trading in line with 'adjusted' allowance derived from Appendix 3 of Experian Retail Planner Briefing Note 15 (December 2017).

2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 5a: Total Comparison Goods Expenditure, by Category, 2018 (£m)

Expenditure Category Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings

1 48.8 9.3 8.9 13.1 7.6 28.7 21.9 4.7 16.0 9.4 11.9 2 32.6 6.5 6.4 9.4 5.1 19.0 15.4 3.2 11.3 6.9 8.4 3 21.9 4.2 4.2 6.2 3.3 12.7 10.2 2.2 7.4 4.5 5.3 4 11.2 2.4 2.4 3.4 2.0 7.0 5.2 1.2 4.0 2.7 2.8 5 9.8 2.1 2.1 3.0 1.9 6.1 4.6 1.0 3.6 2.4 2.4

Total 124.2 24.5 23.9 35.1 19.8 73.6 57.4 12.2 42.2 25.9 30.9

Table 5b: Total Comparison Goods Expenditure, by Category, 2023 (£m)

Expenditure Category Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings

1 56.5 10.8 10.3 15.1 8.7 33.2 25.4 5.4 18.5 10.9 13.8 2 37.8 7.5 7.4 10.9 5.9 22.0 17.8 3.7 13.1 8.0 9.7 3 25.2 4.8 4.8 7.1 3.8 14.7 11.7 2.5 8.5 5.2 6.2 4 12.9 2.8 2.7 3.9 2.3 8.2 6.1 1.3 4.6 3.1 3.2 5 11.3 2.4 2.4 3.5 2.1 7.0 5.3 1.2 4.1 2.8 2.8

Total 143.7 28.4 27.7 40.6 22.8 85.1 66.3 14.2 48.8 30.0 35.7

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 5c: Total Comparison Goods Expenditure, by Category, 2028 (£m)

Expenditure Category Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings

1 68.2 13.0 12.4 18.3 10.6 40.1 30.6 6.5 22.3 13.1 16.7 2 45.3 9.0 8.9 13.1 7.1 26.4 21.4 4.5 15.7 9.6 11.7 3 30.2 5.7 5.7 8.5 4.5 17.5 14.0 3.0 10.2 6.3 7.4 4 15.5 3.4 3.3 4.7 2.8 9.8 7.3 1.6 5.5 3.7 3.9 5 13.5 2.9 2.9 4.2 2.6 8.4 6.4 1.4 4.9 3.3 3.4

Total 172.7 34.1 33.3 48.8 27.5 102.3 79.7 17.0 58.7 36.0 42.9

Table 5d: Total Comparison Goods Expenditure, by Category, 2034 (£m)

Expenditure Category Clothing & Books/CD's/ Furnishings & Small Household Clocks, J'lery Recreational Chemist Large Electrical Small Electrical DIY Furniture & Zone Footwear DVD's Textiles Goods & Watches Goods Goods Appliances & Gardening Floorcoverings

1 85.3 16.3 15.5 22.9 13.2 50.2 38.3 8.2 27.9 16.4 20.8 2 56.3 11.2 10.7 16.3 8.8 32.8 26.6 5.6 19.5 11.9 14.5 3 37.3 7.1 7.1 10.5 5.6 21.7 17.3 3.7 12.6 7.7 9.1 4 19.2 4.2 4.1 5.8 3.4 12.1 9.0 2.0 6.8 4.6 4.8 5 16.5 3.6 3.5 5.1 3.1 10.2 7.8 1.7 6.0 4.1 4.1

Total 214.5 42.3 40.9 60.6 34.1 127.0 99.0 21.1 72.9 44.7 53.3

Total Expenditure = Population for each zone (Table 1) multiplied by per capita expenditure for each zone (Table 4a-4f)

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018

Appendix F Statistical Retail Tables - Convenience Goods Capacity

Retail Study www.wyg.com ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 1: Main and Top Up Food Shopping Market Share of Convenience Facilities by Zone, 2018 (%)

Zones 1 2 3 4 5 Main Top- Main Top- Main Top- Main Top- Main Top- Up Up Up Up Up

ISLE OF WIGHT

Newport Town Centre Co-op, Pyle Street 1 1 2 1 1 Iceland, South Street, Newport 1 1 0 1 0 Other stores 0 1 3

Newport Edge of Centre Morrisons, South Street 26 16 5 2 1 1 23 4 21 2 Sainsburys, Foxes Road 25 21 3 1 5 10 1 15 1 Lidl, River Way 6 5 4 1 1 13 2 Mark & Spencer Foodhall, Litten Park, Church Litten 2 2 1 1 1 1 1 0

Newport Out of Centre Asda, St Georges Way 11 5 4 1 3 3 4 Other stores 0 5 1 1

Cowes Aldi, Airfield Way 13 10 0 9 Sainsburys, High Street 1 5 0 Mark & Spencer Simply Food, Terminus Road 1 4 Other stores 1 5

East Cowes Waitrose, Well Road 6 7 2 1 1 2 2 Co-op, York Avenue 1 2 Other stores 0 0

Ryde Tesco Extra, Brading Road 2 0 49 17 17 1 13 1 Co-op, Anglesea Street 9 15 0 1 Sainsburys Local, Union Street 0 5 Iceland, High Street 5 7 Co-op, Somerset Road 0 4 2 Tesco Express, Rectory Drive, Wootton Bridge 0 0 1 7 1 1 Other stores 0 13

Sandown Morrisons, Newport Road 1 0 3 1 38 21 21 10 Aldi, Spithead Business Park 0 8 1 16 11 8 Sainsburys Local, High Street 2 6 Co-op, High Street 1 7 Tesco Express, Sandown Road 0 10 Co-op, Avenue Road 3 Other stores 3 0

Shanklin Lidl, Landguard Manor Road 0 3 1 9 8 6 1 Co-op, Landguard Road 4 16 1 1 Co-op, Regent Street 0 3 Other stores 0 2 0 1

Ventnor Co-op, Pier Street 5 12 Tesco Express, High Street 3 13 Local Shops, Ventnor Town Centre 3

Freshwater Co-op, Afton Road 1 1 2 28 54 Co-op, Avenue Road 5 Sainsburys Local, School Green Road 5 15 Other stores 11

Others 07322 344119

Total 100 100 100 100 100 100 100 100 100 100

Notes: Main food market share figure derived from a 50:50 combined figure between Questions 1 & 2, NEMS Household Survey, January 2018 Top-up market share figure derived from Question 5, NEMS Household Survey, January 2018 Excludes responses 'don't do this', 'don't know / varies', 'abroad', and 'internet / delivered' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 2: Main and Top Up Food Shopping Turnover of Convenience Facilities, 2018 (£m)

Zones 1 2 3 4 5 Main Top- Main Top- Main Top- Main Top- Main Top- Up Up Up Up Up

ISLE OF WIGHT

Newport Town Centre Co-op, Pyle Street 0.5 0.3 0.4 0.2 0.1 Iceland, South Street, Newport 0.7 0.4 0.1 0.2 0.1 Other stores 0.2 0.4 0.3

Newport Edge of Centre Morrisons, South Street 21.7 5.5 2.8 0.5 0.4 0.1 5.0 0.3 3.9 0.2 Sainsburys, Foxes Road 20.8 7.6 1.9 0.2 2.0 2.1 0.1 2.8 0.1 Lidl, River Way 4.8 1.7 2.1 0.2 0.1 2.4 0.2 Mark & Spencer Foodhall, Litten Park, Church Litten 1.3 0.8 0.9 0.3 0.3 0.2 0.1 0.1

Newport Out of Centre Asda, St Georges Way 9.0 1.7 2.1 0.4 1.1 0.7 0.8 Other stores 0.2 1.9 0.1 0.1

Cowes Aldi, Airfield Way 10.8 3.5 0.1 1.6 Sainsburys, High Street 0.6 1.7 0.1 Mark & Spencer Simply Food, Terminus Road 1.0 1.4 Other stores 0.8 1.7

East Cowes Waitrose, Well Road 5.3 2.4 1.3 0.3 0.3 0.4 0.4 Co-op, York Avenue 0.5 0.8 Other stores 0.2 0.1

Ryde Tesco Extra, Brading Road 2.0 0.1 28.3 4.1 6.7 0.2 2.7 0.2 Co-op, Anglesea Street 4.9 3.6 0.1 0.1 Sainsburys Local, Union Street 0.1 1.2 Iceland, High Street 2.9 1.6 Co-op, Somerset Road 0.1 0.9 0.2 Tesco Express, Rectory Drive, Wootton Bridge 0.3 0.1 0.7 1.8 0.3 0.1 Other stores 0.1 3.2

Sandown Morrisons, Newport Road 0.5 0.1 1.5 0.2 14.9 3.5 4.5 0.9 Aldi, Spithead Business Park 0.3 4.6 0.3 6.0 1.8 1.8 Sainsburys Local, High Street 0.6 1.1 Co-op, High Street 0.3 1.2 Tesco Express, Sandown Road 0.2 1.6 Co-op, Avenue Road 0.5 Other stores 0.5 0.1

Shanklin Lidl, Landguard Manor Road 0.2 1.5 0.2 3.4 1.3 1.3 0.1 Co-op, Landguard Road 1.7 2.7 0.1 0.1 Co-op, Regent Street 0.1 0.5 Other stores 0.1 0.4

Ventnor Co-op, Pier Street 1.1 1.1 Tesco Express, High Street 0.5 1.2 Local Shops, Ventnor Town Centre 0.2

Freshwater Co-op, Afton Road 0.7 0.3 0.2 5.3 4.4 Co-op, Avenue Road 0.4 Sainsburys Local, School Green Road 1.0 1.2 Other stores 0.8

Others 0.3 2.5 1.4 5.3 0.5 0.8 3.8 0.2 0.8

Total 82.1 35.2 57.3 24.5 38.7 16.6 21.6 9.2 18.8 8.1

Notes: Total convenience goods expenditure per zone taken from Table 3 Split in Main/Top-up expenditure derived from Questions 3 and 6, NEMS Household Survey, January 2018 Excludes responses 'don't do this', 'don't know / varies', 'abroad', and 'internet / delivered' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 3: Total Turnover of Convenience Facilities, 2018 (£m)

Zones Total Survey 1 2 3 4 5 Derived Turnover (%) (£m) (%) (£m) (%) (£m) (%) (£m) (%) (£m) (£m)

ISLE OF WIGHT

Newport Town Centre Co-op, Pyle Street 0 0.5 1 0.7 1 0.3 1.4 Iceland, South Street, Newport 1 1.1 0 0.1 1 0.2 0 0.1 1.5 Other stores 1 0.6 1 0.3 0.9

Newport Edge of Centre Morrisons, South Street 23 27.1 4 3.3 1 0.5 17 5.3 15 4.1 40.3 Sainsburys, Foxes Road 24 28.3 3 2.1 4 2.0 7 2.3 11 2.9 37.6 Lidl, River Way 6 6.6 3 2.3 0 0.1 9 2.5 11.5 Mark & Spencer Foodhall, Litten Park, Church Litten 2 2.1 1 1.1 1 0.3 1 0.3 0 0.1 4.0

Newport Out of Centre Asda, St Georges Way 9 10.7 3 2.5 2 1.1 2 0.7 3 0.8 15.8 Other stores 2 2.0 0 0.1 0 0.1 2.2

Cowes Aldi, Airfield Way 12 14.3 0 0.1 6 1.6 16.0 Sainsburys, High Street 2 2.3 0 0.1 2.4 Mark & Spencer Simply Food, Terminus Road 2 2.4 2.4 Other stores 2 2 2.5

East Cowes Waitrose, Well Road 7 7.7 2 1.6 1 0.3 1 0.4 2 0.4 10.4 Co-op, York Avenue 1 1.3 1.3 Other stores 0 0.3 0.3

Ryde Tesco Extra, Brading Road 2 2.1 40 32.4 12 6.9 9 2.7 1 0.2 44.3 Co-op, Anglesea Street 10 8.5 0 0.2 8.7 Sainsburys Local, Union Street 2 1.3 1.3 Iceland, High Street 5 4.5 4.5 Co-op, Somerset Road 1 1.0 1 0.2 1.1 Tesco Express, Rectory Drive, Wootton Bridge 0 0.4 3 2.6 1 0.3 0 0.1 3.5 Other stores 4 3 3.2

Sandown Morrisons, Newport Road 1 0.6 2 1.7 33 18.4 18 5.4 26.2 Aldi, Spithead Business Park 0 0.3 6 4.9 14 7.8 6 1.8 14.8 Sainsburys Local, High Street 3 1.7 1.7 Co-op, High Street 3 1.5 1.5 Tesco Express, Sandown Road 3 1.8 1.8 Co-op, Avenue Road 1 0.5 0.5 Other stores 1 0.5 0 0.1 0.6

Shanklin Lidl, Landguard Manor Road 0 0.2 2 1.7 8 4.7 4 1.4 8.0 Co-op, Landguard Road 8 4.4 1 0.2 4.7 Co-op, Regent Street 1 0.6 0.6 Other stores 1 0.5 1 0.2 0.7

Ventnor Co-op, Pier Street 7 2.2 2.2 Tesco Express, High Street 6 1.7 1.7 Local Shops, Ventnor Town Centre 1 0.2 0.2

Freshwater Co-op, Afton Road 1 1 1 0 36 10 10.7 Co-op, Avenue Road 2 0.4 0.4 Sainsburys Local, School Green Road 8 2.1 2.1 Other stores 3 0.8 0.8

Others 2 2.8 8 6.7 1 0.5 15 4.6 3 0.9 15.6

Total 100 117.2 100 81.8 100 55.4 100 30.8 100 26.9 312.0

Notes: Figures may not add due to rounding.

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 4. Survey-derived performance of convenience floorspace compared to expected benchmark performance at 2018

Gross Net Sales Net Convenience Sales Density Benchmark Survey Inflow Estimated Survey Overtrading Floorspace (sq.m) Sales Area (sq m) (£ per sq.m) Convenience Goods Turnover Allowance T/O with Inflow (£m) (sq.m) Turnover (£m) (£m) (%) (£m)

Newport Town Centre Co-op, Pyle Street 1,859 811 811 10,053 8.2 1.4 5 1.5 -6.6 Iceland, South Street, Newport 804 521 521 6,297 3.3 1.5 5 1.5 -1.7 Other stores - - - - 0.9 0.9 5 0.9 0.0

Newport Edge of Centre Morrisons, South Street 5,007 2,933 2,640 12,075 31.9 40.3 8 43.6 11.7 Sainsburys, Foxes Road 9,535 6,062 3,637 10,804 39.3 37.6 8 40.6 1.3 Lidl, River Way 1,485 1,057 846 8,455 7.1 11.5 8 12.5 5.3 Mark & Spencer Foodhall, Litten Park, Church Litten 1,456 873 873 11,014 9.6 4.0 8 4.3 -5.3

Newport Out of Centre Asda, St Georges Way 7,727 4,715 2,829 13,000 36.8 15.8 8 17.0 -19.7 Other stores - - - - 2.2 2.2 5 2.3 0.1

Newport Sub-total 27,873 16,972 139.3 115.2 124.3 -15.0

Cowes Aldi, Airfield Way 1,587 1,012 810 11,277 9.1 16.0 8 17.3 8.2 Sainsburys, High Street 800 459 344 10,804 3.7 2.4 8 2.6 -1.1 Mark & Spencer Simply Food, Terminus Road 1,139 714 643 11,014 7.1 2.4 8 2.6 -4.5 Other stores - - - - 2.5 2.5 5 2.6 0.1

Cowes Sub-Total 3,526 2,185 22.4 23.3 25.1 2.7

East Cowes Waitrose, Well Road 2,715 1,553 1,320 12,732 16.8 10.4 12 11.6 -5.2 Co-op, York Avenue 461 297 297 10,053 3.0 1.3 3 1.3 -1.7 Other stores - - - - 0.3 0.3 3 0.3 0.0

East Cowes Sub-total 3,176 1,850 20.0 11.9 13.2 -6.8

Ryde Tesco Extra, Brading Road 9,810 6,729 4,374 11,930 52.2 44.3 8 47.8 -4.4 Co-op, Anglesea Street 2,876 1,683 1,515 10,053 15.2 8.7 5 9.1 -6.1 Sainsburys Local, Union Street 366 207 207 10,804 2.2 1.3 5 1.4 -0.8 Iceland, High Street 900 583 583 6,297 3.7 4.5 3 4.6 1.0 Co-op, Somerset Road 238 152 152 10,053 1.5 1.1 3 1.2 -0.3 Tesco Express, Rectory Drive, Wootton Bridge 396 265 265 11,930 3.2 3.5 3 3.6 0.4 Other stores - - - - 3.2 3.2 3 3.3 0.1

Ryde Sub-total 14,586 9,619 81.2 66.7 71.1 -10.2

Sandown Aldi, Spithead Business Park 1,425 982 786 11,277 8.9 14.8 8 16.0 7.1 Morrisons, Newport Road 3,408 1,996 1,796 12,075 21.7 26.2 8 28.3 6.6 Sainsburys Local, High Street 761 347 347 10,804 3.7 1.7 5 1.8 -2.0 Co-op, Avenue Road 549 322 322 10,053 3.2 0.5 3 0.5 -2.7 Co-op, High Street 623 299 299 10,053 3.0 1.5 5 1.5 -1.5 Tesco Express, Sandown Road 370 197 197 11,930 2.4 1.8 3 1.9 -0.5 Other stores - - - - 0.6 0.6 3 0.6 0.0

Sandown Sub-Total 7,136 4,143 43.4 47.0 50.6 7.1

Shanklin Lidl, Landguard Manor Road 1,934 1,378 1,102 8,455 9.3 8.0 8 8.6 -0.7 Co-op, Landguard Road 1,508 882 794 10,053 8.0 4.7 5 4.9 -3.1 Co-op, Regent Street 874 335 335 10,053 3.4 0.6 5 0.7 -2.7 Other stores - - - - 0.7 0.7 3 0.8 0.0

Shanklin Sub-total 2,382 1,217 12.1 6.0 6.3 -5.8

Ventnor Co-op, Pier Street 1,059 620 620 10,053 6.2 2.2 7 2.4 -3.9 Tesco Express, High Street 348 244 244 11,930 2.9 1.7 5 1.8 -1.1 Others - - - - 0.2 0.2 3 0.2 0.0

Ventnor Sub-total 1,407 864 9.4 4.2 4.4 -4.9

Freshwater Co-op, Afton Road 2,000 1,280 896 10,053 9.0 10.7 5 11.2 2.2 Co-op, Avenue Road 651 381 381 10,053 3.8 0.4 3 0.4 -3.4 Sainsburys Local, School Green Road 435 235 235 10,804 2.5 2.1 3 2.2 -0.3 Others - - - - 0.8 0.8 3 0.9 0.0

Freshwater Sub-total 3,086 1,896 16.2 14.1 14.7 -1.5

Notes: Gross floorspace derived from ORC Storepoint Database, Experian Goad or WYG assessment #REF! #REF! #REF! #REF! Net convenience floorspace derived from ORC Storepoint Database where available or based on WYG professional judgement having regard to Experian Goad Data/WYG visits Proportion of net convenience floorspace assessed by WYG based on store visits. Sales densities derived from information provided by GlobalData. It has been assumed that all unnamed convenience stores within a centre are 'trading at equilibrium' (i.e. their 'benchmark' turnover equates to that ientified by the survey) Survey derived performance of stores calculated by addiing together 'main' and 'top up' turnover as set out in Table 3

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 5: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN NEWPORT

Table 5a: Estimated ‘Capacity’ for Convenience Goods Facilities in Newport Benchmark Turnover Surplus Expenditure Year Newport Turnover £m2 Newport Inflow £m £m1 £m

2018 139.3 115.2 9.0 -15.0 = 2023 138.8 116.4 9.1 -13.3 2028 139.3 118.9 9.3 -11.1 2034 140.1 122.1 9.6 -8.4

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017) 2. Assumes constant market share claimed by Newport facilities 2016 prices

Table 5b: Quantitative Need for Additional Convenience Goods Floorspace in Newport Year Surplus Floorspace Requirement £m Min1 Max2 2018 -15.0 0 0 2023 -13.3 0 0 2028 -11.1 0 0 2034 -8.4 0 0

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017) 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 6: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN COWES

Table 6a: Estimated ‘Capacity’ for Convenience Goods Facilities in Cowes Benchmark Turnover Surplus Expenditure Year Cowes Turnover £m2 Cowes Inflow £m £m1 £m

2018 22.4 23.3 1.8 2.7 = 2023 22.4 23.5 1.8 3.0 2028 22.4 24.0 1.8 3.5 2034 22.6 24.7 1.9 4.0

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Cowes facilities 2016 prices

Table 6b: Quantitative Need for Additional Convenience Goods Floorspace in Cowes Year Surplus Floorspace Requirement £m Min1 Max2 2018 2.7 200 300 2023 3.0 300 300 2028 3.5 300 400 2034 4.0 300 400

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 7: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN EAST COWES

Table 7a: Estimated ‘Capacity’ for Convenience Goods Facilities in East Cowes Benchmark Turnover Surplus Expenditure Year East Cowes Turnover £m2 East Cowes Inflow £m £m1 £m

2018 20.0 11.9 1.3 -6.8 = 2023 20.0 12.0 1.3 -6.7 2028 20.0 12.3 1.3 -6.4 2034 20.2 12.6 1.4 -6.2

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by East Cowes facilities 2016 prices

Table 7b: Quantitative Need for Additional Convenience Goods Floorspace in East Cowes Year Surplus Floorspace Requirement £m Min1 Max2 2018 -6.8 0 0 2023 -6.7 0 0 2028 -6.4 0 0 2034 -6.2 0 0

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 8: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN RYDE

Table 8a: Estimated ‘Capacity’ for Convenience Goods Facilities in Ryde Benchmark Turnover Surplus Expenditure Year Ryde Turnover £m2 Ryde Inflow £m £m1 £m

2018 81.2 66.7 4.4 -10.2 = 2023 81.0 67.3 4.5 -9.2 2028 81.2 68.8 4.6 -7.9 2034 81.7 70.7 4.7 -6.4

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Ryde facilities 2016 prices

Table 8b: Quantitative Need for Additional Convenience Goods Floorspace in Ryde Year Surplus Floorspace Requirement £m Min1 Max2 2018 -10.2 0 0 2023 -9.2 0 0 2028 -7.9 0 0 2034 -6.4 0 0

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 9: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN SANDOWN

Table 9a: Estimated ‘Capacity’ for Convenience Goods Facilities in Sandown Benchmark Turnover Surplus Expenditure Year Sandown Turnover £m2 Sandown Inflow £m £m1 £m

2018 43.4 47.0 3.5 7.1 = 2023 43.3 47.5 3.6 7.7 2028 43.4 48.5 3.6 8.7 2034 43.7 49.9 3.7 9.9

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Sandown facilities 2016 prices

Table 9b: Quantitative Need for Additional Convenience Goods Floorspace in Sandown Year Surplus Floorspace Requirement £m Min1 Max2 2018 7.1 600 700 2023 7.7 600 800 2028 8.7 700 900 2034 9.9 800 1,000

Notes: 1. Average sales density assumed to be £12,072 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData. 2. Average sales density assumed to be £9,764 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 10: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN SHANKLIN

Table 10a: Estimated ‘Capacity’ for Convenience Goods Facilities in Shanklin Benchmark Turnover Surplus Expenditure Year Shanklin Turnover £m2 Shanklin Inflow £m £m1 £m

2018 12.1 6.0 0.3 -5.8 = 2023 12.0 6.1 0.3 -5.7 2028 12.1 6.2 0.3 -5.6 2034 12.2 6.4 0.3 -5.5

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Shanklin facilities 2016 prices

Table 10b: Quantitative Need for Additional Convenience Goods Floorspace in Shanklin Year Surplus Floorspace Requirement £m Min1 Max2 2018 -5.8 0 0 2023 -5.7 0 0 2028 -5.6 0 0 2034 -5.5 0 0

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 11: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN VENTNOR

Table 11a: Estimated ‘Capacity’ for Convenience Goods Facilities in Ventnor Benchmark Turnover Surplus Expenditure Year Ventnor Turnover £m2 Ventnor Inflow £m £m1 £m

2018 9.4 4.2 0.2 -4.9 = 2023 9.3 4.2 0.3 -4.9 2028 9.4 4.3 0.3 -4.8 2034 9.4 4.4 0.3 -4.7

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Ventnor facilities 2016 prices

Table 11b: Quantitative Need for Additional Convenience Goods Floorspace in Ventnor Year Surplus Floorspace Requirement £m Min1 Max2 2018 -4.9 0 0 2023 -4.9 0 0 2028 -4.8 0 0 2034 -4.7 0 0

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 12: ESTIMATED (BASELINE) CAPACITY FOR NEW CONVENIENCE GOODS PROVISION WITHIN FRESHWATER

Table 12a: Estimated ‘Capacity’ for Convenience Goods Facilities in Freshwater Benchmark Turnover Surplus Expenditure Year Freshwater Turnover £m2 Freshwater Inflow £m £m1 £m

2018 22.4 14.1 0.6 -7.7 = 2023 22.4 14.2 0.6 -7.5 2028 22.4 14.5 0.7 -7.2 2034 22.6 15.0 0.7 -6.9

Notes: 1. Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Freshwater facilities 2016 prices

Table 12b: Quantitative Need for Additional Convenience Goods Floorspace in Freshwater Year Surplus Floorspace Requirement £m Min1 Max2 2018 -7.7 0 0 2023 -7.5 0 0 2028 -7.2 0 0 2034 -6.9 0 0

Notes: 1. Average sales density assumed to be £11,952 per sq.m based on the average sales density of the leading four supermarkets - derived by GlobalData 2. Average sales density assumed to be £9,866 per sq.m is based on the average of discount operators (Aldi & Lidl) - derived from GlobalData Allows for increased turnover efficiency as set out in Table 4a Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018

Appendix G Statistical Retail Tables - Comparison Goods Capacity

Retail Study www.wyg.com ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 1: Expenditure pattern of clothing and footwear goods, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 85 41.4 85 27.7 92 20.2 93 10.4 89 8.7 108.3

Newport Town Centre 62 30.1 46 14.9 53 11.6 56 6.2 67.9 6.6 69.4 Newport Town Centre 62 30.1 46 14.9 53 11.6 56 6.2 68 6.6 69.4

Newport Edge of Centre 11 5.4 14 4.6 13 2.7 17 1.9 14 1.4 16.1 Wakes Retail Park, Medina Way Marks & Spencer, Church Litten 7 3.6 13 4.3 11 2.4 15 1.7 8 0.7 12.7 Sainsburys Superstore, Foxes Road 4 1.8 1 0.3 2 0.4 2 0.2 6 0.5 3.2 Morrisons, South Street Towngate Retail Park Lidl, River Way 1 0.1 0.1

Newport Out of Centre 7 3.3 3 1.0 8 1.8 9 1.0 4 0.4 7.5 B&Q, Dodnor Lane 1 0.2 0.2 Carisbrooke Retail Park, Taylor Road 2 0.5 4 0.5 1.0 Asda, St Georges Way 3 1.4 1 0.2 2 0.3 1.8 Matalan, Furrlongs 4 1.8 1 0.3 6 1.4 1 0.1 4 0.4 4.0 Riverway Industrial Estate, Riverway Others 0 0.2 1 0.2 1 0.2 0.5

Cowes 3 1.5 1 0.5 1.9 Cowes Town Centre 2 1.2 1 0.5 1.6 The Range, Place Road Aldi, Airfield Way 0 0.1 0.1 Others 0 0.1 0.1

East Cowes 0 0.1 0.1 East Cowes Town Centre 0 0.1 0.1

Ryde 2 1.0 20 6.6 6 1.3 1 0.2 9.0 Ryde Town Centre 1 0.5 19 6.3 4 0.8 7.6 Tesco Extra, Brading Road 1 0.5 1 0.3 2 0.5 1 0.2 1.4 Others

Sandown 6 1.3 1.3 Sandown Town Centre 5 1.1 1.1 Morrisons, Newport Road Aldi, Spithead Bus Park Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others 1 0.2 0.2

Shanklin 5 1.1 6 0.6 1.7 Shanklin Town Centre 5 1.1 4 0.5 1.5 Lidl, Landguard Manor Road 1 0.1 0.1

Ventnor 2 0.4 4 0.4 0.7 Ventnor Town Centre 2 0.4 4 0.4 0.7

Freshwater 3 0.3 0.3 Freshwater Town Centre 3 0.3 0.3 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 1 0.2 0.2

OUTSIDE SURVEY AREA 15 7.4 15 4.9 8 1.7 7 0.8 11 1.1 15.9

Southampton 7 3.6 4 1.4 3 0.8 2 0.3 5 0.5 6.5 Portsmouth 2 1.1 7 2.3 1 0.2 2 0.3 1 0.1 3.9 Central London 1 0.4 1 0.4 1 0.3 1 0.1 1.2 Other 5 2.3 3 0.8 2 0.5 1 0.1 5 0.5 4.2

Total 100 48.8 100 32.6 100 21.9 100 11.2 100 9.8 124.2

Notes: Market share figures derived from Question 7, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 2: Expenditure pattern of books, CDs and DVDs, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 91 8.5 98 6.4 97 4.0 100 2.4 97 2.1 23.4

Newport Town Centre 74 6.9 37 2.4 34 1.4 69 1.7 59 1.3 13.6 Newport Town Centre 74 6.9 37 2.4 34 1.4 69 1.7 59 1.3 13.6

Newport Edge of Centre 13 1.2 3 0.2 6 0.3 5 0.1 1.7 Wakes Retail Park, Medina Way Marks & Spencer, Church Litten Sainsburys Superstore, Foxes Road 9 0.9 1 0.1 1 0.0 3 0.1 1.0 Morrisons, South Street 3 0.3 2 0.1 5 0.2 0.7 Towngate Retail Park Lidl, River Way 3 0.1 0.1

Newport Out of Centre 1 0.1 2 0.1 3 0.1 0.2 B&Q, Dodnor Lane Carisbrooke Retail Park, Taylor Road Asda, St Georges Way 1 0.1 2 0.1 0.2 Matalan, Furrlongs Riverway Industrial Estate, Riverway Others 3 0.1 0.1

Cowes 1 0.1 11 0.2 0.3 Cowes Town Centre 1 0.1 11 0.2 0.3 The Range, Place Road Aldi, Airfield Way Others

East Cowes 1 0.1 3 0.1 0.2 East Cowes Town Centre 1 0.1 3 0.1 0.2

Ryde 2 0.2 57 3.7 27 1.1 9 0.2 5.2 Ryde Town Centre 2 0.2 34 2.2 7 0.3 2.6 Tesco Extra, Brading Road 23 1.5 20 0.8 6 0.2 2.5 Others 3 0.1 0.1

Sandown 1 0.1 16 0.7 7 0.2 0.9 Sandown Town Centre 4 0.2 0.2 Morrisons, Newport Road 1 0.1 12 0.5 7 0.2 0.7 Aldi, Spithead Bus Park Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others

Shanklin 1 0.1 8 0.3 9 0.2 0.6 Shanklin Town Centre 1 0.1 8 0.3 9 0.2 0.6 Lidl, Landguard Manor Road

Ventnor 7 0.2 0.2 Ventnor Town Centre 7 0.2 0.2

Freshwater 17 0.3 0.3 Freshwater Town Centre 17 0.3 0.3 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 1 0.1 1 0.0 3 0.1 0.2

OUTSIDE SURVEY AREA 9 0.8 2 0.1 3 0.1 3 0.1 1.2

Southampton 2 0.2 1 0.0 3 0.1 0.3 Portsmouth 2 0.1 1 0.0 0.2 Central London 1 0.1 0.1 Other 4 0.4 2 0.1 1 0.0 0.6

Total 100 9.3 100 6.5 100 4.2 100 2.4 100 2.1 24.5

Notes: Market share figures derived from Question 8, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 3: Expenditure pattern of furnishings and household textile goods, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 91 8.0 91 5.8 89 3.7 92 2.2 85 1.8 21.5

Newport Town Centre 40 3.5 26.5 1.7 23 1.0 35 0.8 18 0.4 7.4 Newport Town Centre 40 3.5 27 1.7 23 1.0 35 0.8 18 0.4 7.4

Newport Edge of Centre 27 2.4 31 2.0 31 1.3 29 0.7 47 1.0 7.3 Wakes Retail Park, Medina Way 19 1.7 27 1.7 26 1.1 21 0.5 36 0.8 5.8 Marks & Spencer, Church Litten 2 0.1 4 0.2 3 0.1 3 0.1 6 0.1 0.7 Sainsburys Superstore, Foxes Road 3 0.3 1 0.0 1 0.0 0.4 Morrisons, South Street 2 0.2 0 0.0 1 0.0 5 0.1 4 0.1 0.5 Towngate Retail Park Lidl, River Way

Newport Out of Centre 10 0.9 7 0.5 10 0.4 15 0.4 7 0.1 2.2 B&Q, Dodnor Lane 2 0.2 2 0.1 3 0.1 4 0.1 0.5 Carisbrooke Retail Park, Taylor Road 3 0.3 3 0.2 4 0.2 11 0.3 1 0.0 0.9 Asda, St Georges Way 3 0.3 0.3 Matalan, Furrlongs 0 0.0 3 0.1 0.1 Riverway Industrial Estate, Riverway 1 0.1 3 0.2 3 0.1 2 0.0 0.4 Others 1 0.0 2 0.0 0.1

Cowes 10 0.9 5 0.3 3 0.1 3 0.1 7 0.1 1.6 Cowes Town Centre 8 0.7 3 0.2 2 0.1 3 0.1 7 0.1 1.2 The Range, Place Road 0 0.0 3 0.2 1 0.0 0.2 Aldi, Airfield Way 1 0.1 0.1 Others 1 0.1 0.1

East Cowes East Cowes Town Centre

Ryde 2 0.2 16 1.0 5 0.2 1 0.0 2 0.0 1.4 Ryde Town Centre 2 0.2 12 0.7 3 0.1 1 0.0 1.1 Tesco Extra, Brading Road 3 0.2 1 0.0 0.2 Others 1 0.0 1 0.0 2 0.0 0.1

Sandown 2 0.1 1 0.1 8 0.3 4 0.1 2 0.0 0.7 Sandown Town Centre 1 0.0 0 0.0 5 0.2 3 0.1 2 0.0 0.4 Morrisons, Newport Road Aldi, Spithead Bus Park Lake Industrial Estate, Lake Industrial Way 1 0.1 0 0.0 1 0.0 0.1 Spithead Business Centre, Newport Road 0 0.0 2 0.1 0.1 Others 2 0.0 0.0

Shanklin 0 0.0 9 0.4 1 0.0 0.4 Shanklin Town Centre 0 0.0 9 0.4 1 0.0 0.4 Lidl, Landguard Manor Road

Ventnor 3 0.1 1 0.0 0.1 Ventnor Town Centre 3 0.1 1 0.0 0.1

Freshwater 0 0.0 2 0.0 0.1 Freshwater Town Centre 0 0.0 2 0.0 0.1 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 3 0.2 1 0.0 0.2

OUTSIDE SURVEY AREA 9 0.8 9 0.6 11 0.5 8 0.2 15 0.3 2.4

Southampton 8 0.7 7 0.4 10 0.4 3 0.1 15 0.3 2.0 Portsmouth 0 0.0 0.0 Central London 1 0.1 1 0.1 4 0.1 0.2 Other 1 0.0 1 0.1 1 0.0 1 0.0 0.2

Total 100 8.9 100 6.4 100 4.2 100 2.4 100 2.1 23.9

Notes: Market share figures derived from Question 9, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 4: Expenditure pattern of small household goods such as glassware and utensils, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 94 12.3 89 8.4 92 5.7 92 3.1 95 2.9 32.4

Newport Town Centre 41 5.4 21.3 2.0 28 1.7 34 1.2 24 0.7 11.0 Newport Town Centre 41 5.4 21 2.0 28 1.7 34 1.2 24 0.7 11.0

Newport Edge of Centre 31 4.1 14 1.3 18 1.1 19 0.6 31 1.0 8.0 Wakes Retail Park, Medina Way 9 1.2 11 1.0 12 0.7 9 0.3 13 0.4 3.6 Marks & Spencer, Church Litten 3 0.4 0 0.0 3 0.2 3 0.1 6 0.2 1.0 Sainsburys Superstore, Foxes Road 12 1.6 2 0.2 3 0.2 4 0.1 7 0.2 2.4 Morrisons, South Street 6 0.8 2 0.1 5 0.1 1.0 Towngate Retail Park 1 0.1 0.1 Lidl, River Way 0 0.0 0.0

Newport Out of Centre 8 1.0 5 0.5 9 0.5 6 0.2 9 0.3 2.5 B&Q, Dodnor Lane 1 0.1 0.1 Carisbrooke Retail Park, Taylor Road 3 0.3 4 0.2 5 0.2 6 0.2 0.9 Asda, St Georges Way 3 0.4 4 0.3 2 0.1 3 0.1 1.0 Matalan, Furrlongs 2 0.2 1 0.0 1 0.0 0.3 Riverway Industrial Estate, Riverway 1 0.1 1 0.0 0.1 Others 0 0.0 2 0.1 0.2

Cowes 10 1.4 1 0.1 4 0.3 2 0.1 5 0.2 2.0 Cowes Town Centre 9 1.2 0 0.0 3 0.2 2 0.1 5 0.2 1.6 The Range, Place Road 1 0.1 1 0.1 2 0.1 0.3 Aldi, Airfield Way 0 0.0 0.0 Others

East Cowes 1 0.1 0.1 East Cowes Town Centre 1 0.1 0.1

Ryde 1 0.2 47 4.4 12 0.8 3 0.1 1 0.0 5.5 Ryde Town Centre 17 1.6 1 0.1 1.7 Tesco Extra, Brading Road 1 0.2 27 2.5 11 0.7 3 0.1 1 0.0 3.5 Others 2 0.2 0.2

Sandown 0 0.0 2 0.1 4 0.1 0.3 Sandown Town Centre Morrisons, Newport Road 0 0.0 2 0.1 3 0.1 0.3 Aldi, Spithead Bus Park 2 0.1 0.1 Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others

Shanklin 19 1.2 5 0.2 1.3 Shanklin Town Centre 17 1.1 5 0.2 1.2 Lidl, Landguard Manor Road 2 0.1 0.1

Ventnor 19 0.6 0.6 Ventnor Town Centre 19 0.6 0.6

Freshwater 1 0.1 24 0.7 0.8 Freshwater Town Centre 1 0.1 24 0.7 0.8 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 1 0.1 0.1

OUTSIDE SURVEY AREA 6 0.8 11 1.0 8 0.5 8 0.3 5 0.2 2.7

Southampton 4 0.6 10 0.9 4 0.2 7 0.2 5 0.2 2.1 Portsmouth 1 0.0 1 0.0 0.1 Central London 1 0.1 1 0.1 0.1 Other 1 0.1 0 0.0 3 0.2 0.3

Total 100 13.1 100 9.4 100 6.2 100 3.4 100 3.0 35.1

Notes: Market share figures derived from Question 10, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 5: Expenditure pattern of clocks, jewellery and watches, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 81 6.2 87 4.4 92 3.0 96 1.9 96 1.8 17.2

Newport Town Centre 54 4.1 44 2.3 45 1.5 46 0.9 63 1.2 9.9 Newport Town Centre 54 4.1 44 2.3 45 1.5 46 0.9 63 1.2 9.9

Newport Edge of Centre 2 0.2 2 0.1 1 0.0 4 0.1 4 0.1 0.5 Wakes Retail Park, Medina Way 1 0.1 1 0.0 1 0.0 2 0.0 0.2 Marks & Spencer, Church Litten 1 0.1 2 0.0 2 0.0 0.2 Sainsburys Superstore, Foxes Road 1 0.1 2 0.0 0.1 Morrisons, South Street Towngate Retail Park Lidl, River Way

Newport Out of Centre 6 0.5 3 0.1 6 0.2 5 0.1 6 0.1 1.0 B&Q, Dodnor Lane Carisbrooke Retail Park, Taylor Road 6 0.5 3 0.1 6 0.2 5 0.1 6 0.1 1.0 Asda, St Georges Way Matalan, Furrlongs Riverway Industrial Estate, Riverway Others

Cowes 16 1.2 2 0.1 6 0.1 1.4 Cowes Town Centre 15 1.1 1 0.0 6 0.1 1.3 The Range, Place Road 1 0.0 1 0.0 0.1 Aldi, Airfield Way Others

East Cowes 0 0.0 0.0 East Cowes Town Centre 0 0.0 0.0

Ryde 1 0.0 31 1.6 5 0.2 2 0.0 1.8 Ryde Town Centre 1 0.0 28 1.4 3 0.1 2 0.0 1.6 Tesco Extra, Brading Road 2 0.1 2 0.1 0.2 Others 1 0.0 0.0

Sandown 1 0.1 8 0.3 2 0.0 0.4 Sandown Town Centre 1 0.1 8 0.3 2 0.0 0.4 Morrisons, Newport Road Aldi, Spithead Bus Park Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others

Shanklin 1 0.0 23 0.8 14 0.3 1.1 Shanklin Town Centre 1 0.0 23 0.8 14 0.3 1.1 Lidl, Landguard Manor Road

Ventnor 1 0.0 18 0.4 0.4 Ventnor Town Centre 1 0.0 18 0.4 0.4

Freshwater 1 0.1 21 0.4 0.5 Freshwater Town Centre 1 0.1 21 0.4 0.5 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 1 0.1 4 0.2 0.3

OUTSIDE SURVEY AREA 19 1.4 13 0.7 8 0.3 4 0.1 4 0.1 2.5

Southampton 5 0.4 6 0.3 2 0.1 4 0.1 0.8 Portsmouth 2 0.1 3 0.1 0.3 Central London 1 0.1 1 0.0 1 0.0 0.2 Other 11 0.8 3 0.2 5 0.2 4 0.1 1.2

Total 100 7.6 100 5.1 100 3.3 100 2.0 100 1.9 19.8

Notes: Market share figures derived from Question 11, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 6: Expenditure pattern of toys, games, bicycles and other recreational / sports goods, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 95 27.1 96 18.2 95 12.1 89 6.3 98 6.0 69.7

Newport Town Centre 71 20.3 43 8.1 47 6.0 41 2.9 46 2.8 40.1 Newport Town Centre 71 20.3 43 8.1 47 6.0 41 2.9 46 2.8 40.1

Newport Edge of Centre 6 1.7 4 0.7 6 0.7 8 0.6 12 0.7 4.4 Wakes Retail Park, Medina Way 1 0.2 1 0.2 2 0.1 5 0.3 0.8 Marks & Spencer, Church Litten 1 0.1 2 0.1 2 0.1 0.4 Sainsburys Superstore, Foxes Road 2 0.4 1 0.1 2 0.2 3 0.2 0.9 Morrisons, South Street 1 0.1 0.1 Towngate Retail Park 4 1.0 4 0.7 1 0.2 2 0.1 3 0.2 2.2 Lidl, River Way

Newport Out of Centre 8 2.3 2 0.4 8 1.0 16 1.1 9 0.5 5.4 B&Q, Dodnor Lane Carisbrooke Retail Park, Taylor Road 8 2.2 2 0.3 8 1.0 14 1.0 9 0.5 5.0 Asda, St Georges Way 1 0.1 2 0.1 0.3 Matalan, Furrlongs Riverway Industrial Estate, Riverway Others 1 0.1 0.1

Cowes 6 1.6 4 0.7 11 0.7 3.0 Cowes Town Centre 3 0.9 2 0.4 11 0.7 1.9 The Range, Place Road 1 0.3 1 0.2 0.5 Aldi, Airfield Way 1 0.4 0.4 Others 1 0.1 0.1

East Cowes 3 0.2 0.2 East Cowes Town Centre 3 0.2 0.2

Ryde 3 0.9 39 7.5 7 0.9 2 0.1 2 0.1 9.5 Ryde Town Centre 1 0.3 22 4.2 2 0.3 2 0.1 5.0 Tesco Extra, Brading Road 1 0.4 17 3.2 4 0.5 2 0.1 4.1 Others 1 0.1 1 0.1 1 0.1 0.4

Sandown 1 0.1 2 0.2 0.4 Sandown Town Centre 2 0.2 0.2 Morrisons, Newport Road Aldi, Spithead Bus Park Lake Industrial Estate, Lake Industrial Way 1 0.1 0.1 Spithead Business Centre, Newport Road Others

Shanklin 4 0.7 26 3.3 15 1.0 5.1 Shanklin Town Centre 4 0.7 25 3.1 15 1.0 4.9 Lidl, Landguard Manor Road 1 0.2 0.2

Ventnor 1 0.1 7 0.5 0.7 Ventnor Town Centre 1 0.1 7 0.5 0.7

Freshwater 12 0.7 0.7 Freshwater Town Centre 9 0.5 0.5 Honnor & Jeffrey Afton Garden Centre, Afton Road 3 0.2 0.2

Other on the Isle of Wight 4 0.2 0.2

OUTSIDE SURVEY AREA 5 1.6 4 0.8 5 0.6 11 0.8 2 0.1 3.8

Southampton 4 1.3 1 0.1 3 0.4 9 0.6 2 0.1 2.5 Portsmouth 3 0.5 0.5 Central London Other 1 0.3 1 0.1 2 0.2 2 0.1 0.8

Total 100 28.7 100 19.0 100 12.7 100 7.0 100 6.1 73.6

Notes: Market share figures derived from Question 12, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 7: Expenditure pattern of chemist goods (including health and beauty products), by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 100 21.8 98 15.1 99 10.1 100 5.2 100 4.6 57

Newport Town Centre 60 13.1 13 1.9 19 1.9 33 1.7 35 1.6 20.3 Newport Town Centre 60 13.1 13 1.9 19 1.9 33 1.7 35 1.6 20.3

Newport Edge of Centre 11 2.4 1 0.1 2 0.1 6 0.3 2.9 Wakes Retail Park, Medina Way 0 0.1 0.1 Marks & Spencer, Church Litten Sainsburys Superstore, Foxes Road 7 1.5 0 0.0 1 0.0 3 0.1 1.7 Morrisons, South Street 4 0.8 1 0.1 3 0.1 1.0 Towngate Retail Park Lidl, River Way 0 0.1 1 0.1 0.2

Newport Out of Centre 2 0.5 2 0.2 0.7 B&Q, Dodnor Lane Carisbrooke Retail Park, Taylor Road 0 0.1 0.1 Asda, St Georges Way 1 0.3 2 0.2 0.5 Matalan, Furrlongs Riverway Industrial Estate, Riverway Others 0 0.1 0

Cowes 10 2.3 3 0.2 2.4 Cowes Town Centre 10 2.2 3 0.2 2.4 The Range, Place Road Aldi, Airfield Way 0 0.1 0.1 Others

East Cowes 10 2.2 0 0.1 2.2 East Cowes Town Centre 10 2.2 0 0.1 2.2

Ryde 1 0.3 69 10.7 6 0.6 1 0.1 11.7 Ryde Town Centre 1 0.2 52 8.0 2 0.2 1 0.1 8.5 Tesco Extra, Brading Road 1 0.1 17 2.6 4 0.4 3.2 Others

Sandown 1 0.1 1 0.2 33 3.4 4 0.2 3.9 Sandown Town Centre 26 2.7 2.7 Morrisons, Newport Road 0 0.1 5 0.5 4 0.2 0.8 Aldi, Spithead Bus Park 0 0.1 1 0.2 2 0.2 0.4 Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others

Shanklin 0 0.0 1 0.2 36 3.7 8 0.4 4.3 Shanklin Town Centre 0 0.0 1 0.2 36 3.6 8 0.4 4.2 Lidl, Landguard Manor Road 1 0.1 0.1

Ventnor 0 0.1 51 2.7 2.7 Ventnor Town Centre 0 0.1 51 2.7 2.7

Freshwater 1 0.2 40 1.9 2.1 Freshwater Town Centre 1 0.2 40 1.9 2.1 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 3 0.6 13 2.0 2 0.2 3 0.2 14 0.6 3.6

OUTSIDE SURVEY AREA 0 0.1 2 0.3 1 0.1 0

Southampton 0 0.1 1 0.1 0.2 Portsmouth 1 0.1 0.1 Central London 0 0.0 0.0 Other 0 0.1 1 0.1 0.2

Total 100 21.9 100 15.4 100 10.2 100 5.2 100 4.6 57.4

Notes: Market share figures derived from Question 13, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 8: Expenditure pattern of large household electrical items (white goods), by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 95 4.4 98 3.2 93 2.1 97 1.1 99 1.0 11.8

Newport Town Centre 27 1.2 12 0.4 1.6 Newport Town Centre 27 1.2 12 0.4 1.6

Newport Edge of Centre 59 2.8 57 1.8 74 1.6 81 0.9 84 0.8 8.0 Wakes Retail Park, Medina Way 59 2.7 57 1.8 4.6 Marks & Spencer, Church Litten Sainsburys Superstore, Foxes Road 1 0.0 0.0 Morrisons, South Street 13 0.3 33 0.4 14 0.1 0.8 Towngate Retail Park 61 1.3 49 0.6 70 0.7 2.6 Lidl, River Way

Newport Out of Centre 9 0.4 11 0.4 10 0.2 6 0.1 7 0.1 1.1 B&Q, Dodnor Lane 1 0.0 1 0.0 0.1 Carisbrooke Retail Park, Taylor Road 4 0.2 3 0.1 0.3 Asda, St Georges Way 1 0.0 1 0.0 0.0 Matalan, Furrlongs Riverway Industrial Estate, Riverway 3 0.2 6 0.2 3 0.1 5 0.1 2 0.0 0.5 Others 1 0.0 7 0.1 1 0.0 4 0.0 0.2

Cowes Cowes Town Centre The Range, Place Road Aldi, Airfield Way Others

East Cowes 0 0.0 0.0 East Cowes Town Centre 0 0.0 0.0

Ryde 0 0.0 18 0.6 3 0.1 3 0.0 5 0.1 0.7 Ryde Town Centre 0 0.0 7 0.2 0.2 Tesco Extra, Brading Road 11 0.4 0.4 Others 3 0.1 3 0.0 5 0.1 0.2

Sandown 2 0.0 3 0.0 1 0.0 0.1 Sandown Town Centre 2 0.0 3 0.0 1 0.0 0.1 Morrisons, Newport Road Aldi, Spithead Bus Park Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others

Shanklin Shanklin Town Centre Lidl, Landguard Manor Road

Ventnor Ventnor Town Centre

Freshwater 3 0.0 0.0 Freshwater Town Centre 3 0.0 0.0 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight 6 0.1 7 0.1 0.2

OUTSIDE SURVEY AREA 5 0.2 2 0.1 5 0.1 0.4

Southampton 4 0.2 1 0.0 1 0.0 0.2 Portsmouth 0 0.0 1 0.0 0.0 Central London 0 0.0 1 0.0 0.0 Other 0 0.0 4 0.1 0.1

Total 100 4.7 100 3.2 100 2.2 100 1.2 100 1.0 12.2

Notes: Market share figures derived from Question 14, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 9: Expenditure pattern of small electrical goods (cameras, tablets, hairdryers, blenders), by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 95 15.1 98 11.1 96 7.1 99 3.9 100 3.6 40.8

Newport Town Centre 32 5.1 14 1.5 16 1.2 30 1.2 18 0.6 9.7 Newport Town Centre 32 5.1 14 1.5 16 1.2 30 1.2 18 0.6 9.7

Newport Edge of Centre 44 7.1 42 4.7 46 3.4 43 1.7 55 2.0 18.8 Wakes Retail Park, Medina Way 35 5.6 40 4.6 41 3.1 40 1.6 44 1.6 16.4 Marks & Spencer, Church Litten Sainsburys Superstore, Foxes Road 8 1.3 0 0.1 3 0.2 2 0.1 4 0.1 1.8 Morrisons, South Street 1 0.2 1 0.1 1 0.1 5 0.2 0.5 Towngate Retail Park Lidl, River Way 0 0.0 0 0.1 1 0.0 3 0.1 0.2

Newport Out of Centre 14 2.3 5 0.6 10 0.7 6 0.2 7 0.2 4.1 B&Q, Dodnor Lane 0 0.1 1 0.0 0.1 Carisbrooke Retail Park, Taylor Road 11 1.8 3 0.3 8 0.6 4 0.1 6 0.2 3.1 Asda, St Georges Way 3 0.4 0 0.1 1 0.1 1 0.0 0.6 Matalan, Furrlongs Riverway Industrial Estate, Riverway 1 0.2 1 0.1 1 0.0 0.3 Others

Cowes 3 0.5 0 0.1 2 0.1 0.6 Cowes Town Centre 3 0.5 0 0.1 0.5 The Range, Place Road 0 0.1 0.1 Aldi, Airfield Way 2 0.1 0.1 Others

East Cowes East Cowes Town Centre

Ryde 1 0.1 36 4.1 10 0.7 12 0.5 5.4 Ryde Town Centre 12 1.3 2 0.1 2 0.1 1.6 Tesco Extra, Brading Road 1 0.1 25 2.8 8 0.6 9 0.4 3.9 Others

Sandown 3 0.2 0.2 Sandown Town Centre 1 0.0 0.0 Morrisons, Newport Road Aldi, Spithead Bus Park 2 0.2 0.2 Lake Industrial Estate, Lake Industrial Way Spithead Business Centre, Newport Road Others

Shanklin 12 0.9 1 0.1 0.9 Shanklin Town Centre 11 0.8 1 0.1 0.9 Lidl, Landguard Manor Road 1 0.0 0.0

Ventnor 7 0.3 0.3 Ventnor Town Centre 7 0.3 0.3

Freshwater 18 0.7 0.7 Freshwater Town Centre 18 0.7 0.7 Honnor & Jeffrey Afton Garden Centre, Afton Road

Other on the Isle of Wight

OUTSIDE SURVEY AREA 5 0.9 2 0.2 4 0.3 1 0.1 1.5

Southampton 5 0.8 1 0.1 2 0.1 1 0.1 1.1 Portsmouth Central London 0 0.0 1 0.1 1 0.0 0.2 Other 0 0.1 0 0.1 1 0.1 0.2

Total 100 16.0 100 11.3 100 7.4 100 4.0 100 3.6 42.2

Notes: Market share figures derived from Question 15, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 10: Expenditure pattern of furniture, carpets and floor coverings, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 87 10.4 82 6.9 88 4.7 95 2.6 95 2.3 27.0

Newport Town Centre 43 5.2 18 1.6 15 0.8 55 1.5 26 0.6 9.7 Newport Town Centre 43 5.2 18 1.6 15 0.8 55 1.5 26 0.6 9.7

Newport Edge of Centre 6 0.7 5 0.4 6 0.3 2 0.0 9 0.2 1.7 Wakes Retail Park, Medina Way 5 0.6 4 0.3 4 0.2 2 0.0 7 0.2 1.4 Marks & Spencer, Church Litten 1 0.1 1 0.1 1 0.1 2 0.0 0.3 Sainsburys Superstore, Foxes Road Morrisons, South Street Towngate Retail Park Lidl, River Way

Newport Out of Centre 25 3.0 15 1.3 23 1.2 17 0.5 22 0.5 6.5 B&Q, Dodnor Lane 5 0.6 2 0.2 3 0.1 6 0.2 5 0.1 1.2 Carisbrooke Retail Park, Taylor Road 15 1.8 12 1.0 15 0.8 7 0.2 12 0.3 4.1 Asda, St Georges Way Matalan, Furrlongs Riverway Industrial Estate, Riverway 5 0.6 1 0.1 4 0.2 4 0.1 5 0.1 1.1 Others 0 0.0 2 0.1 0.1

Cowes 3 0.4 0.4 Cowes Town Centre 3 0.3 0.3 The Range, Place Road 0 0.0 0.0 Aldi, Airfield Way Others

East Cowes East Cowes Town Centre

Ryde 3 0.3 31 2.6 6 0.3 4 0.1 3 0.1 3.5 Ryde Town Centre 3 0.3 31 2.6 6 0.3 4 0.1 3 0.1 3.5 Tesco Extra, Brading Road Others

Sandown 2 0.3 7 0.6 18 1.0 6 0.2 2.1 Sandown Town Centre 0 0.0 4 0.3 11 0.6 6 0.2 1.1 Morrisons, Newport Road Aldi, Spithead Bus Park 0 0.1 0.1 Lake Industrial Estate, Lake Industrial Way 1 0.2 1 0.1 5 0.3 0.6 Spithead Business Centre, Newport Road 0 0.0 2 0.2 2 0.1 0.3 Others

Shanklin 2 0.2 16 0.8 7 0.2 1.2 Shanklin Town Centre 2 0.2 16 0.8 7 0.2 1.2 Lidl, Landguard Manor Road

Ventnor 0 0.0 0.0 Ventnor Town Centre 0 0.0 0.0

Freshwater 3 0.3 36 0.9 1.2 Freshwater Town Centre 2 0.2 36 0.9 1.1 Honnor & Jeffrey Afton Garden Centre, Afton Road 1 0.1 0.1

Other on the Isle of Wight 1 0.1 4 0.3 4 0.2 4 0.1 0.7

OUTSIDE SURVEY AREA 13 1.5 18 1.5 12 0.6 5 0.1 5 0.1 3.9

Southampton 10 1.2 13 1.1 10 0.5 3 0.1 2.9 Portsmouth 1 0.1 1 0.0 0.1 Central London 1 0.1 3 0.3 0.3 Other 1 0.1 1 0.1 2 0.1 5 0.1 2 0.0 0.5

Total 100 11.9 100 8.4 100 5.3 100 2.8 100 2.4 30.9

Notes: Market share figures derived from Question 16, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 11: Expenditure pattern of DIY (including gardening) goods, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 99 9.3 100 6.9 100 4.5 99 2.6 100 2.4 25.8

Newport Town Centre 17 1.6 7 0.5 7 0.3 14 0.4 4 0.1 2.9 Newport Town Centre 17 1.6 7 0.5 7 0.3 14 0.4 4 0.1 2.9

Newport Edge of Centre 2 0.2 1 0.0 0.2 Wakes Retail Park, Medina Way 2 0.1 1 0.0 0.2 Marks & Spencer, Church Litten Sainsburys Superstore, Foxes Road Morrisons, South Street Towngate Retail Park Lidl, River Way 0 0.0 0.0

Newport Out of Centre 71 6.7 72 5.0 66 3.0 67 1.8 77 1.9 18.3 B&Q, Dodnor Lane 68 6.3 66 4.5 65 3.0 65 1.7 76 1.8 17.4 Carisbrooke Retail Park, Taylor Road 0 0.0 1 0.0 0.1 Asda, St Georges Way 0 0.0 0.0 Matalan, Furrlongs Riverway Industrial Estate, Riverway 2 0.2 5 0.3 1 0.1 1 0.0 0.6 Others 1 0.1 0 0.0 1 0.0 0.2

Cowes 5 0.5 1 0.1 3 0.1 0.7 Cowes Town Centre 5 0.5 0.5 The Range, Place Road 0 0.0 1 0.1 3 0.1 0.2 Aldi, Airfield Way Others

East Cowes 0 0.0 0.0 East Cowes Town Centre 0 0.0 0.0

Ryde 1 0.1 16 1.1 2 0.1 1 0.0 1 0.0 1.3 Ryde Town Centre 1 0.1 12 0.8 1 0.1 0.9 Tesco Extra, Brading Road Others 5 0.3 1 0.1 1 0.0 1 0.0 0.4

Sandown 1 0.1 1 0.1 10 0.5 3 0.1 0.7 Sandown Town Centre 0 0.0 0 0.0 5 0.2 1 0.0 0.3 Morrisons, Newport Road 1 0.0 0.0 Aldi, Spithead Bus Park 2 0.1 1 0.0 0.1 Lake Industrial Estate, Lake Industrial Way 1 0.0 0.0 Spithead Business Centre, Newport Road Others 1 0.1 0 0.0 3 0.1 0.2

Shanklin 0 0.0 13 0.6 3 0.1 0.7 Shanklin Town Centre 0 0.0 12 0.5 3 0.1 0.6 Lidl, Landguard Manor Road 1 0.0 0.0

Ventnor 10 0.3 0.3 Ventnor Town Centre 10 0.3 0.3

Freshwater 1 0.0 16 0.4 0.4 Freshwater Town Centre 0 0.0 13 0.3 0.3 Honnor & Jeffrey Afton Garden Centre, Afton Road 0 0.0 3 0.1 0.1

Other on the Isle of Wight 1 0.1 2 0.1 1 0.1 1 0.0 0.3

OUTSIDE SURVEY AREA 1 0.0 1 0.0 0.1

Southampton 0 0.0 0.0 Portsmouth Central London Other 0 0.0 1 0.0 0.0

Total 100 9.4 100 6.9 100 4.5 100 2.7 100 2.4 25.9

Notes: Market share figures derived from Question 17, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 12: Comparison Goods Expenditure Pattern - Bulky Goods, by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 93 24.2 92 17.0 94 11.3 98 6.5 98 5.7 64.7

Newport Town Centre 31 8.0 13 2.4 10 1.2 29 1.9 12 0.7 14.2 Newport Town Centre 31 8.0 13 2.4 10 1.2 29 1.9 12 0.7 14.2

Newport Edge of Centre 14 3.7 12 2.3 16 1.9 15 1.0 18 1.1 9.9 Wakes Retail Park, Medina Way 14 3.5 12 2.2 2 0.3 1 0.0 3 0.2 6.2 Marks & Spencer, Church Litten 0 0.1 0 0.1 1 0.1 1 0.0 0.3 Sainsburys Superstore, Foxes Road 0 0.0 0.0 Morrisons, South Street 2 0.3 6 0.4 2 0.1 0.8 Towngate Retail Park 11 1.3 9 0.6 12 0.7 2.6 Lidl, River Way 0 0.0 0.0

Newport Out of Centre 39 10.1 36 6.6 37 4.5 35 2.3 42 2.5 26.0 B&Q, Dodnor Lane 27 6.9 26 4.8 26 3.1 29 1.9 33 2.0 18.7 Carisbrooke Retail Park, Taylor Road 8 2.0 6 1.1 7 0.8 4 0.2 5 0.3 4.5 Asda, St Georges Way 0 0.0 0 0.0 0 0.0 0.1 Matalan, Furrlongs Riverway Industrial Estate, Riverway 4 0.9 4 0.6 3 0.3 2 0.2 3 0.2 2.3 Others 1 0.2 0 0.0 2 0.2 1 0.0 1 0.0 0.5

Cowes 3 0.9 1 0.1 1 0.1 1.0 Cowes Town Centre 3 0.8 0.8 The Range, Place Road 0 0.1 1 0.1 1 0.1 0.2 Aldi, Airfield Way Others

East Cowes 0 0.0 0.0 East Cowes Town Centre 0 0.0 0.0

Ryde 2 0.4 23 4.3 4 0.5 2 0.2 2 0.1 5.5 Ryde Town Centre 2 0.4 20 3.6 3 0.4 1 0.1 1 0.1 4.6 Tesco Extra, Brading Road 2 0.4 0.4 Others 2 0.3 1 0.1 1 0.1 1 0.1 0.6

Sandown 2 0.4 4 0.6 12 1.5 4 0.3 0 0.0 2.8 Sandown Town Centre 0 0.1 2 0.3 7 0.9 4 0.2 0 0.0 1.5 Morrisons, Newport Road 0 0.0 0.0 Aldi, Spithead Bus Park 0 0.1 1 0.1 0 0.0 0.2 Lake Industrial Estate, Lake Industrial Way 1 0.2 1 0.1 2 0.3 0 0.0 0.6 Spithead Business Centre, Newport Road 0 0.0 1 0.2 1 0.1 0.3 Others 0 0.1 0 0.0 1 0.1 0.2

Shanklin 1 0.2 12 1.4 4 0.3 1.9 Shanklin Town Centre 1 0.2 11 1.4 4 0.3 1.8 Lidl, Landguard Manor Road 0 0.0 0.0

Ventnor 0 0.0 4 0.3 0.3 Ventnor Town Centre 0 0.0 4 0.3 0.3

Freshwater 1 0.4 22 1.3 1.7 Freshwater Town Centre 1 0.2 21 1.2 1.4 Honnor & Jeffrey Afton Garden Centre, Afton Road 1 0.2 1 0.1 0.2

Other on the Isle of Wight 1 0.2 2 0.5 3 0.4 3 0.2 1.2

OUTSIDE SURVEY AREA 7 1.8 8 1.5 6 0.7 2 0.2 2 0.1 4.3

Southampton 6 1.4 6 1.1 4 0.5 1 0.1 3.2 Portsmouth 0 0.1 0 0.0 0 0.1 0.2 Central London 0 0.1 1 0.3 0.4 Other 1 0.2 1 0.1 1 0.2 2 0.2 1 0.0 0.6

Total 100 26.0 100 18.5 100 12.1 100 6.6 100 5.9 69.0

Notes: Derived from Tables 8, 10, 11, 12 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 13: Comparison Goods Expenditure Pattern - Non-Bulky Goods (excluding Clothing & Footwear), by Zone, 2018

Zone Total Survey 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m)

ISLE OF WIGHT STUDY AREA 94 99.0 95 69.5 95 45.6 95 25.0 97 22.7 261.8 94 Newport Town Centre 56 58.5 27 20.0 30 14.6 39 10.3 37 8.6 112.0 Newport Town Centre 56 58.5 27 20.0 30 14.6 39 10.3 37 8.6 112.0

Newport Edge of Centre 18 19.0 13 9.2 14 6.7 14 3.8 22 5.1 43.8 Wakes Retail Park, Medina Way 8 8.8 10 7.4 10 5.0 10 2.6 13 3.0 26.8 Marks & Spencer, Church Litten 1 0.6 0 0.4 1 0.5 1 0.3 2 0.5 2.2 Sainsburys Superstore, Foxes Road 6 6.1 0 0.4 1 0.6 2 0.5 3 0.8 8.3 Morrisons, South Street 2 2.3 0 0.2 1 0.4 1 0.2 2 0.5 3.7 Towngate Retail Park 1 1.0 1 0.8 0 0.2 0 0.1 1 0.2 2.3 Lidl, River Way 0 0.2 0 0.1 0 0.0 1 0.2 0.5

Newport Out of Centre 7 7.5 3 2.1 6 3.1 8 2.1 6 1.4 16.1 B&Q, Dodnor Lane 0 0.2 0 0.2 0 0.1 1 0.1 0.7 Carisbrooke Retail Park, Taylor Road 5 5.2 1 0.9 4 2.2 6 1.7 5 1.1 11.0 Asda, St Georges Way 2 1.6 1 0.4 1 0.4 1 0.2 0 0.1 2.7 Matalan, Furrlongs 0 0.2 0 0.0 0 0.1 0.4 Riverway Industrial Estate, Riverway 0 0.1 1 0.4 0 0.2 0 0.0 0 0.0 0.8 Others 0 0.2 0 0.2 0 0.1 0 0.0 0 0.1 0.6

Cowes 7 8.0 2 1.3 1 0.5 1 0.2 6 1.4 11.4 Cowes Town Centre 6 6.6 1 0.7 1 0.3 1 0.2 6 1.3 9.2 The Range, Place Road 1 0.6 1 0.4 0 0.2 1.2 Aldi, Airfield Way 1 0.6 0 0.1 0.7 Others

East Cowes 2 2.4 0 0.1 0 0.1 1 0.2 2.7 East Cowes Town Centre 2 2.4 0 0.1 0 0.1 1 0.2 2.7

Ryde 2 1.9 45 33.0 9 4.5 4 1.0 1 0.3 40.6 Ryde Town Centre 1 0.9 27 19.6 3 1.3 1 0.3 0 0.1 22.1 Tesco Extra, Brading Road 1 0.8 18 13.0 6 3.1 2 0.6 1 0.2 17.7 Others

Sandown 0 0.4 1 0.4 11 5.3 2 0.6 0 0.0 6.8 Sandown Town Centre 0 0.0 0 0.1 8 3.6 0 0.1 0 0.0 3.9 Morrisons, Newport Road 0 0.1 0 0.1 2 1.2 2 0.5 1.8 Aldi, Spithead Bus Park 0 0.1 0 0.2 1 0.4 0 0.1 0.7 Lake Industrial Estate, Lake Industrial Way 0 0.2 0 0.0 0 0.0 0.3 Spithead Business Centre, Newport Road 0 0.0 0 0.1 0.1 Others

Shanklin 0 0.1 1 0.9 22 10.5 8 2.2 13.8 Shanklin Town Centre 0 0.1 1 0.9 21 10.1 8 2.2 13.4 Lidl, Landguard Manor Road 1 0.4 0.4

Ventnor 0 0.2 0 0.0 18 4.7 0 0.0 4.9 Ventnor Town Centre 0 0.2 0 0.0 18 4.7 0 0.0 4.9

Freshwater 0 0.5 20 4.7 5.2 Freshwater Town Centre 0 0.5 20 4.6 5.0 Honnor & Jeffrey Afton Garden Centre, Afton Road 1 0.2 0.2

Other on the Isle of Wight 1 0.6 3 2.6 1 0.3 1 0.2 4 0.9 4.5

OUTSIDE SURVEY AREA 6 6.4 5 3.7 5 2.4 5 1.4 3 0.7 14.6

Southampton 4 4.0 3 2.0 3 1.3 4 1.0 3 0.7 9.0 Portsmouth 0 0.3 1 0.7 0 0.1 0 0.0 1.1 Central London 0 0.3 0 0.3 0 0.1 0 0.1 0.8 Other 2 1.8 1 0.8 2 0.8 1 0.2 3.6

Total 100 105.4 100 73.2 100 48 100 26.4 100 23 276.5

Notes: Derived from Tables 2, 3, 4, 5, 6, 7, 9 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

Table 14: Comparison Goods Expenditure Pattern - Combined, by Zone, 2018

Zone Total Survey Inflow 1 2 3 4 5 Derived % £m % £m % £m % £m % £m Turnover (£m) (%) £m)

ISLE OF WIGHT STUDY AREA 91 164.6 92 114.2 94 77.2 95 41.9 95 37.1 434.9 91 95 Newport Town Centre 54 96.6 30 37.2 33 27.4 42 18.4 41 15.9 195.7 Newport Town Centre 54 96.6 30 37.2 33 27.4 42 18.4 41 15.9 195.7 10 19.6

Newport Edge of Centre 16 28.0 13 16.0 14 11.4 15 6.7 19 7.6 69.8 Wakes Retail Park, Medina Way 7 12.3 8 9.6 6 5.3 6 2.6 8 3.2 33.0 Marks & Spencer, Church Litten 2 4.3 4 4.8 4 2.9 5 2.1 3 1.3 15.3 Sainsburys Superstore, Foxes Road 4 7.9 1 0.7 1 1.0 2 0.7 3 1.3 11.6 Morrisons, South Street 1 2.3 0 0.2 1 0.7 1 0.6 2 0.6 4.5 Towngate Retail Park 1 1.0 1 0.8 2 1.5 2 0.7 2 0.9 4.9 Lidl, River Way 0 0.2 0 0.1 0 0.0 1 0.3 0.6

Newport Out of Centre 12 21.0 8 9.8 11 9.3 12 5.4 11 4.2 49.6 B&Q, Dodnor Lane 4 7.2 4 5.0 4 3.4 4 1.9 5 2.1 19.5 Carisbrooke Retail Park, Taylor Road 4 7.2 2 2.6 4 2.9 5 2.4 3 1.3 16.5 Asda, St Georges Way 2 3.1 0 0.4 1 0.6 1 0.4 0 0.1 4.6 Matalan, Furrlongs 1 2.0 0 0.3 2 1.5 1 0.2 1 0.4 4.4 Riverway Industrial Estate, Riverway 1 1.0 1 1.0 1 0.5 0 0.2 1 0.2 3.0 Others 0 0.5 0 0.4 0 0.4 1 0.2 0 0.1 1.6

Cowes 6 10.3 1 1.8 1 0.5 1 0.2 4 1.4 14.3 Cowes Town Centre 5 8.6 1 1.1 0 0.3 1 0.2 3 1.3 11.6 10 1.2 The Range, Place Road 0 0.7 0 0.5 0 0.2 0 0.1 1.5 Aldi, Airfield Way 0 0.8 0 0.1 0.8 Others 0 0.2 0 0.1 0.4

East Cowes 1 2.6 0 0.1 0 0.1 0 0.2 2.9 East Cowes Town Centre 1 2.6 0 0.1 0 0.1 0 0.2 2.9 5 0.1

Ryde 2 3.3 35 43.8 8 6.3 3 1.3 1 0.4 55.2 Ryde Town Centre 1 1.9 24 29.5 3 2.5 1 0.4 0 0.2 34.4 10 3.4 Tesco Extra, Brading Road 1 1.3 11 13.6 4 3.6 2 0.8 0 0.2 19.4 Others 0 0.1 1 0.7 0 0.3 0 0.1 0 0.1 1.4

Sandown 0 0.8 1 1.1 10 8.0 2 1.0 0 0.0 10.9 Sandown Town Centre 0 0.1 0 0.4 7 5.5 1 0.3 0 0.0 6.5 10 0.6 Morrisons, Newport Road 0 0.1 0 0.1 1 1.2 1 0.5 1.8 Aldi, Spithead Bus Park 0 0.1 0 0.2 1 0.5 0 0.1 0.8 Lake Industrial Estate, Lake Industrial Way 0 0.4 0 0.2 0 0.3 0 0.0 0.9 Spithead Business Centre, Newport Road 0 0.1 0 0.2 0 0.2 0.4 Others 0 0.1 0 0.0 0 0.4 0 0.0 0.5

Shanklin 0 0.1 1 1.1 16 13.0 7 3.1 17.3 Shanklin Town Centre 0 0.1 1 1.1 15 12.6 7 3.0 16.8 10 1.7 Lidl, Landguard Manor Road 1 0.4 0 0.1 0.5

Ventnor 0 0.2 0 0.4 12 5.3 0 0.0 6.0 Ventnor Town Centre 0 0.2 0 0.4 12 5.3 0 0.0 6.0 10 0.6

Freshwater 0 0.8 16 6.3 7.2 Freshwater Town Centre 0 0.7 16 6.1 6.8 5 0.3 Honnor & Jeffrey Afton Garden Centre, Afton Road 0 0.2 1 0.2 0.4

Other on the Isle of Wight 0 0.8 3 3.2 1 0.7 1 0.4 2 0.9 6.0

OUTSIDE SURVEY AREA 9 15.6 8 10.2 6 4.8 5 2.3 5 1.9 34.8

Southampton 5 9.0 4 4.6 3 2.6 3 1.2 3 1.3 18.7 Portsmouth 1 1.5 2 3.0 0 0.4 1 0.3 0 0.1 5.3 Central London 0 0.8 1 0.9 1 0.4 0 0.2 2.4 Other 2 4.2 1 1.7 2 1.4 1 0.5 1 0.5 8.4

Total 100 180.2 100 124.4 100 82.0 100 44.2 100 39.0 469.72

Notes: Market share figures derived from Questions 7-18, Isle of Wight Household Shoppers Survey undertaken by NEMS in January 2018 Excludes responses Special Forms of Trading, 'Don't do this, 'Don't know / varies', and 'Other' Figures may not add due to rounding

2016 Prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 15: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN NEWPORT

Table 15a: Estimated ‘Capacity’ for Comparison Goods Facilities in Newport Benchmark Turnover Newport Turnover - Surplus Expenditure - Year Newport Inflow - £m £m1 £m2 £m 2018 334.7 315.1 19.6 0.0 6.21% 2023 368.1 364.5 22.6 19.0 6.21% 2028 411.2 438.1 27.2 54.1 6.21% 2034 468.5 543.7 33.8 108.9 6.21%

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017) 2. Assumes constant market share claimed by Newport facilities from Study Area 2016 prices

Table 15b: Quantitative Need for Additional Comparison Goods Floorspace in Newport Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 19.0 3,300 5,800 2028 54.1 8,400 14,700 2034 108.9 14,800 25,900

Notes: 1. Average sales density assumed to be £5,250 per sq.m which WYG considers to be towards the higher end of what could be achieved in Newport 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Newport Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017) 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 16: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN COWES

Table 16a: Estimated ‘Capacity’ for Comparison Goods Facilities in Cowes Benchmark Turnover Surplus Expenditure - Year Cowes Turnover - £m2 Cowes Inflow - £m £m1 £m 2018 15.5 14.3 1.2 0.0 2023 17.0 16.5 1.3 0.9 2028 19.0 19.9 1.6 2.5 2034 21.6 24.7 2.0 5.0

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Cowes from Study Area 2016 prices

Table 16b: Quantitative Need for Additional Comparison Goods Floorspace in Cowes Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 0.9 200 300 2028 2.5 400 700 2034 5.0 800 1,200

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in Cowes 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Cowes. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 17: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN EAST COWES

Table 17a: Estimated ‘Capacity’ for Comparison Goods Facilities in East Cowes Benchmark Turnover East Cowes Turnover - East Cowes Inflow - Surplus Expenditure - Year £m1 £m2 £m £m 2018 3.1 2.9 0.1 0.0 2023 3.4 3.4 0.2 0.2 2028 3.8 4.1 0.2 0.5 2034 4.3 5.0 0.3 1.0

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by East Cowes from Study Area 2016 prices

Table 17b: Quantitative Need for Additional Comparison Goods Floorspace in East Cowes Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 0.2 0 100 2028 0.5 100 100 2034 1.0 200 200

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in East Cowes 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in East Cowes. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 18: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN RYDE

Table 18a: Estimated ‘Capacity’ for Comparison Goods Facilities in Ryde Benchmark Turnover Surplus Expenditure - Year Ryde Turnover - £m2 Ryde Inflow - £m £m1 £m 2018 58.6 55.2 3.4 0.0 2023 64.4 63.8 4.0 3.3 2028 72.0 76.7 4.8 9.5 2034 82.0 95.2 5.9 19.1

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Ryde from Study Area 2016 prices

Table 18b: Quantitative Need for Additional Comparison Goods Floorspace in Ryde Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 3.3 600 1,000 2028 9.5 1,600 2,600 2034 19.1 2,900 4,500

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in Ryde 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Ryde. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 19: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN SANDOWN

Table 19a: Estimated ‘Capacity’ for Comparison Goods Facilities in Sandown Benchmark Turnover Sandown Turnover - Surplus Expenditure - Year Sandown Inflow - £m £m1 £m2 £m 2018 11.6 10.9 0.6 0.0 2023 12.7 12.7 0.7 0.7 2028 14.2 15.2 0.9 1.9 2034 16.2 18.9 1.1 3.8

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Sandown from Study Area 2016 prices

Table 19b: Quantitative Need for Additional Comparison Goods Floorspace in Sandown Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 0.7 100 200 2028 1.9 300 500 2034 3.8 600 900

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in Sandown 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Sandown. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 20: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN SHANKLIN

Table 20a: Estimated ‘Capacity’ for Comparison Goods Facilities in Shanklin Benchmark Turnover Shanklin Turnover - Surplus Expenditure - Year Shanklin Inflow - £m £m1 £m2 £m 2018 19.0 17.3 1.7 0.0 2023 20.9 20.0 1.9 1.1 2028 23.3 24.1 2.3 3.1 2034 26.6 29.9 2.9 6.2

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Shanklin from Study Area 2016 prices

Table 20b: Quantitative Need for Additional Comparison Goods Floorspace in Shanklin Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 1.1 200 300 2028 3.1 500 800 2034 6.2 900 1,500

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in Shanklin 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Shanklin. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 21: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN VENTNOR

Table 21a: Estimated ‘Capacity’ for Comparison Goods Facilities in Ventnor Benchmark Turnover Ventnor Turnover - Surplus Expenditure - Year Ventnor Inflow - £m £m1 £m2 £m 2018 6.6 6.0 0.6 0.0 2023 7.3 6.9 0.7 0.4 2028 8.1 8.3 0.8 1.1 2034 9.2 10.3 1.0 2.1

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Ventnor from Study Area 2016 prices

Table 21b: Quantitative Need for Additional Comparison Goods Floorspace in Ventnor Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 0.4 100 100 2028 1.1 200 300 2034 2.1 300 500

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in Ventnor. 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Ventnor. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018 ISLE OF WIGHT COUNCIL RETAIL STUDY

TABLE 22: ESTIMATED (BASELINE) CAPACITY FOR NEW COMPARISON GOODS PROVISION WITHIN FRESHWATER

Table 22a: Estimated ‘Capacity’ for Comparison Goods Facilities in Freshwater Benchmark Turnover Freshwater Turnover - Freshwater Inflow - Surplus Expenditure - Year £m1 £m2 £m £m 2018 7.5 7.2 0.3 0.0 2023 8.2 8.3 0.4 0.4 2028 9.2 10.0 0.5 1.2 2034 10.5 12.3 0.6 2.4

Notes: 1. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2. Assumes constant market share claimed by Freshwater from Study Area 2016 prices

Table 22b: Quantitative Need for Additional Comparison Goods Floorspace in Freshwater Year Surplus Floorspace Requirement £m Min1 Max2 2018 0.0 0 0 2023 0.4 100 100 2028 1.2 200 300 2034 2.4 400 600

Notes: 1. Average sales density assumed to be £4,750 per sq.m which WYG considers to be towards the higher end of what could be achieved in Freshwater. 2. Average sales density assumed to be £3,000 per sq.m which WYG considers to be towards the lower end of what could be achieved in Freshwater. Allows for increased turnover efficiency as set out in Table 4b Experian Retail Planner 15 (December 2017). 2016 prices

IoW Retail Study - Statistical Tables - March 2018 23/03/2018

Appendix H Recommended Shopping Frontage and Boundary Plans

Retail Study www.wyg.com 449,400 449,500 449,600 449,700 449,800 449,900 450,000 450,100 450,200 450,300 NEWPORT89,600 (ISLE OF WIGHT)

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89,200

S M T IL J L ET A S RE M T ST E R Y S E LE E G S T U L T T R EE P E R O ST S E T GH O T HI F F I C E L A N E

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ORCHARD STREET

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88,700

For more information on SCALE 1:1000 our products and services: COPYRIGHT AND CONFIDENTIALITY NOTICE 0 12.5 25 37.5 50 m 2017 Experian Limited All Rights Reserved www.goadplans.co.uk Goad Paper Plans are for identification only and not to be scaled as a working drawing. This product includes map data from Ordnance Survey by the permission 0845 6016011 of HMSO. © Crown Copyright and database right of the Crown 2017. All rights reserved. Ordnance Survey Licence number PU100017316. [email protected] For full terms & copyright conditions visit www.goadplans.co.uk/copyright COWES449,400 449,500 449,600 449,700 449,800 449,900 450,000

96,500

96,400

B A T H

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96,300

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95,900

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95,800

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T

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T

95,700

For more information on SCALE 1:1000 our products and services: COPYRIGHT AND CONFIDENTIALITY NOTIC 0 12.5 25 37.5 50 m 2017 Experian Limited All Rights Reserved www.goadplans.co.uk Goad Paper Plans are for identification only and not to be scaled as a working drawing. This product includes map data from Ordnance Survey by the permission 0845 6016011 of HMSO. © Crown Copyright and database right of the Crown 2017. All rights reserved. Ordnance Survey Licence number PU100017316. [email protected] For full terms & copyright conditions visit www.goadplans.co.uk/copyright RYDE459,000 459,100 459,200 459,300 459,400 459,500

93,000

92,900 ES PLA NA DE

C A S T L E S T R E E T

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N

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92,800 C

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92,500

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92,400 ET STRE JOHN

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92,300

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92,200

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92,100

W HE EL WR IGH BA TS NK P LA CE

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HILL STREET

W E L L 92,000 S T R E E T

91,900

For more information on SCALE 1:1000 our products and services: COPYRIGHT AND CONFIDENTIALITY NOTIC 0 12.5 25 37.5 50 m 2017 Experian Limited All Rights Reserved www.goadplans.co.uk Goad Paper Plans are for identification only and not to be scaled as a working drawing. This product includes map data from Ordnance Survey by the permission 0845 6016011 of HMSO. © Crown Copyright and database right of the Crown 2017. All rights reserved. Ordnance Survey Licence number PU100017316. [email protected] For full terms & copyright conditions visit www.goadplans.co.uk/copyright 459,600SANDOWN459,700 459,800 459,900 460,000 460,100 460,200 460,300 84,500

A

V

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S

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83,900

83,800

For more information on SCALE 1:1000 our products and services: COPYRIGHT AND CONFIDENTIALITY NOTICE 0 12.5 25 37.5 50 m 2017 Experian Limited All Rights Reserved www.goadplans.co.uk Goad Paper Plans are for identification only and not to be scaled as a working drawing. This product includes map data from Ordnance Survey by the permission 0845 6016011 of HMSO. © Crown Copyright and database right of the Crown 2017. All rights reserved. Ordnance Survey Licence number PU100017316. [email protected] For full terms & copyright conditions visit www.goadplans.co.uk/copyright SHANKLIN458,000 458,100 458,200 458,300

82,000

81,900

R E G A E THERLEY RO N AD T S T R E E T

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81,200 STE EPH ILL R OAD

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81,100

For more information on SCALE 1:1000 our products and services: COPYRIGHT AND CONFIDENTIALITY NOTIC 0 12.5 25 37.5 50 m 2017 Experian Limited All Rights Reserved 81,000www.goadplans.co.uk Goad Paper Plans are for identification only and not to be scaled as a working drawing. This product includes map data from Ordnance Survey by the permission 0845 6016011 of HMSO. © Crown Copyright and database right of the Crown 2017. All rights reserved. Ordnance Survey Licence number PU100017316. [email protected] For full terms & copyright conditions visit www.goadplans.co.uk/copyright 456,600 456,500

ET T STRE

MARKE

T

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433,900 D

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D

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TH PA H RC

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COPYRIGHT AND CONFIDENTIALITY NOTICE CONFIDENTIALITY AND COPYRIGHT

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E S t to be scaled as a working drawing. working a as scaled be to t SCALE 1:1000 SCALE 0 12.5 25 37.5 50 m Goad Paper Plans are for identification only and no and only identification for are Plans Paper Goad 450,100 For more information on information more For services: and products our 0845 6016011 6016011 0845 www.goadplans.co.uk www.goadplans.co.uk 95,800 95,700 95,600 95,500 [email protected] [email protected] EAST COWES 2018 JANUARY UPDATED: