SOCIAL DEVELOPMENT DOI: 10.15838/esc.2019.1.61.13 UDC 32.019.52, LBC 60.54 © Ivanova E.M, Markov E.A., Solov’eva S.A. On the Transformation of the Models of Interaction between the Authorities, Mass Media and Society in Regional Print Editions* Elena M. IVANOVA Cherepovets State University Cherepovets, Vologda Oblast, Russian Federation, 8, Sovetsky Avenue, 162600 E-mail: [email protected] Evgenii A. MARKOV Cherepovets State University Cherepovets, Vologda Oblast, Russian Federation, 8, Sovetsky Avenue, 162600 E-mail: [email protected] Svetlana A. SOLOV’EVA Cherepovets State University Cherepovets, Vologda Oblast, Russian Federation, 8, Sovetsky Avenue, 162600 E-mail: [email protected] * This article is prepared in the framework of the Russian Foundation for Fundamental Research grant no. 18-411-350004 p_a “Transformation processes in information interaction of the government and the society in modern Russia (case study of the Vologda Oblast)”. For citation: Ivanova E.M, Markov E.A., Solov’eva S.A. On the transformation of the models of interaction between the authorities, mass media and society in regional print editions. Economic and Social Changes: Facts, Trends, Forecast, 2019, vol. 12, no. 1, pp. 215-225. DOI: 10.15838/esc.2019.1.61.13 Economic and Social Changes: Facts, Trends, Forecast Volume 12, Issue 1, 2019 215 On the Transformation of the Models of Interaction between the Authorities, Mass Media and Society... Abstract. The article describes the transformation processes that form the models of information interaction between the authorities, mass media and society in modern Russia. During the Soviet period, the activities of the media in the USSR were determined by the state, which shaped public consciousness in the country with the help of canonical ideological attitudes. By the early 1990s, the model of state domination over society was transformed into a new socio-political state – the domination of society over the state. The transformations also affected the activities of Russian mass media, which made a full turn by the beginning of the 21st century and returned to their original information and communication position. Genetic (state) nature again prevailed in the work of Russian mass media, which determined the formation of a hierarchical model of interaction between the authorities, mass media and society. These processes prove the need for active participation of power structures in the communication and information space of the country, which needs regulation and self-regulation with the help of evidence- based state information policy. We analyze the transformation processes under consideration with the help of several methods: structural and functional analysis, comparative analysis, reconstruction of the addressee of the media text, and some aspects of content analysis. The model of interaction between the authorities and the media affects the formation of the society of small towns, establishment of a positive information field, and identification of the population. We carry out the study on the materials of district newspapers of the Vologda Oblast. Our findings proceeding from the analysis of the current model of information interaction reveal its flaws, which is due to its monologue nature, alleged naturalness of national-civil identification, and creation of the image of the addressee with the identity of naive subject. Key words: information policy, information interaction model, mass media, power, society, media. Introduction dialogue between authorities and society is Scientific and political community takes one of the basic values of the modern state, a special interest in the analysis of theoretical regulating and system-forming factor of socio- bases and factors in optimizing models of political reality. interaction between state bodies and the mass The problems of interaction between the media. public authorities, media and society are The research in mechanisms and models of reasonably reflected in the works of foreign and the dialogue “power-society” can help assess domestic authors working in different scientific the effectiveness of interaction between state fields: political science, sociology, journalism, and civil structures and identify the existing national history, psychology, social psychology. contradictions and factors hindering this If we focus on domestic researchers’ recent process. works in this sphere, we can see a significant In the conditions of modern socio-political diversity in the coverage and solution of the space the issues of sustainable and stable issue of information interaction between development of the state are of particular government and society. importance. One of the factors to maintain the A.A. Zinov’ev, A.S. Panarin, S.G. Kara- balance between authorities and emerging civil Murza touch upon the problem of interaction society is the communicative environment, of the power, media and society institutions at where state bodies exercise their powers. The the theoretical and philosophical level [1-3]. 216 Volume 12, Issue 1, 2019 Economic and Social Changes: Facts, Trends, Forecast SOCIAL DEVELOPMENT Ivanova E.M, Markov E.A., Solov’eva S.A. A.A. Grabel’nikov, I.I. Zasurskii, Ya.N. monographs, collections of scientific papers, as Zasurskii, L.M. Zemlyanova, E.P. Prokhorov, well as dissertations on this topic. For example, M.V. Shkondin, I.I. Yuzvishin, S.G. Kor- the most complete scientific analysis of the konosenko, A.I. Solov’ev, M.V. Shkondin, presidential elections of the Russian Federation L.G. Svitich1, S.V. Konovchenko, A.G. in 1996 is carried out by a group of authors Kiselev dedicate their work to the analysis of representing academic scientific organizations communication processes (social, historical, [15]. This topic is reflected in the works of modern) and the study of the mass media scientists, such as V.M. Yur’ev, D.G. Sel’tser functioning, as well as the theory and practice [16]. of journalistic activities [4-11]. Processes of the RF electoral system The pragmatic potential of the media in the formation, issues of its improvement and results context of socio-political and economic of its impact on the country’s transformation, reforms is studied G. Diligenskii, M. Gorshkov, as well as the use of mass media in the elections I.N. Tarasov [12-14]. are considered in the studies of well-known Recent research is focused on the problems foreign political scientists and specialists, such associated with a transforming political system as M. McFall, D. Simon, E. Schneider [17-19]. of the modern Russian society and activities Methods of detecting the ideological content of of the media in the context of political mass media messages during the elections are and economic reforms. N.R. Balynskaya, considered in the work of English sociologist A.V. Bondar, E.V. Brodovskaya, E.V. Galkina, John. B. Thompson [20]. S.P. Potseluev, V.V. Kravtsov, S.S. Bodrunova The transformation processes that occurred are interested in this issue2. in the media field and influenced the formation A significant amount of work is devoted to of a new system of mass-media are reflected in the role and importance of the media in the the work of M.Yu. Galkina, K. Lekhtisaari [21]. formation of a new political system in Russia. However, in our view, academic studies lack This is evidenced by a number of collective works devoted to the study of communicative- informational relations between the state and 1 Svitich L.G. Journalism in the System of Global Infor- society and those transformational processes mation-Creation Processes: Doctor of Philosophy dissertation. that occur in the Russian mass-media. Moscow, 2002. 324 p. 2 Balynskaya N.R. Specific Feature for Media Participation This indicates the presence of some gaps in in Political Processes in Modern Russia: Doctor of Political theoretical research on this issue. The article is Science dissertation abstract. Ekaterinburg, 2009. 34 p.; Bondar A.V. Strengthening State Institutions as a Factor in Consolidation devoted to the study of the causes and factors of the Russian Society: Doctor of Political Science dissertation. that form current transformational changes in Saratov, 2009. 423 p; Brodovskaya E.V. The Transformation the models of interaction of the government, of the Political System of Modern Russian Society: Institutional and Socio-Cultural Components: Doctor of Political Science media and society. dissertation. Tula, 2008. 389 p.; Galkina E.V. Civil Society in In the Soviet times the country had a in Russia’s Modern Political Environment: Doctor of Political Science dissertation. Krasnodar, 2010. 412 p.; Potseluev S.P. hierarchical model for government-media Dialogue and Para-Dialogue as Forms of Discourse Interaction interaction, they were under the ideological in Political Experience of Communication Society: Doctor of Political Science dissertation. Rostov-on-Don, 2010, 436 p.; control of the CPSU. This dependence allowed Kravtsov V.V. Innovation Journalism and State in the Modern the authorities to use the media as a tool of Media Environment: Doctor of Philology dissertation. Moscow, 2014, 398 p.; Bodrunova S.S. Mediacracy: the Media and State domination over the society, forming public in Modern Democratic Communities: Doctor of Political Science consciousness through the introduction of dissertation. Saint Petersburg, 2015, 426 p. ideological attitudes. Economic and Social Changes: Facts, Trends, Forecast Volume 12, Issue 1, 2019 217 On the Transformation of the Models of Interaction between the Authorities,