Registration Document 2017/2018
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REGISTRATION DOCUMENT 2017 - 2018 the ultimate_ high-tech experience “AGILITY MEANS BEING ABLE TO SPEED UP AT THE RIGHT MOMENT” 01 “In keeping with our entrepreneurial spirit, we've studied and launched a variety of projects over the last few months. These growth drivers, combined with our positioning as the leader on the online high-tech market, will help step up our growth in BtoB and BtoC, and will provide us with new opportunities, particularly in Spain. Making market-driven decisions, confirming our position as aspecialist offering high-quality services, diversifying through high-growth niche markets, launching new projects and promoting diversity are goals we have set ourselves in order to continue to set ourselves apart and foster customer and employee loyalty.” Laurent de la Clergerie Chairman of the Management Board and founder of the LDLC Group the ultimate_ high-tech experience 02 LDLC GROUP: E-COMMERCE PIONEER AND FRENCH LEADER ON THE ONLINE HIGH-TECH MARKET LDLC Group is a specialised multi-brand distributor. It operates via 11 websites, including 6 online stores, covering a huge segment of the the IT and high-tech market, as well as the related area of household and childcare equipment. At 31 March 2018, the LDLC Group had a network of 29 LDLC.com brand stores and 11 Apple Premium Reseller stores. Winner of a number of customer service awards and recognised for the efficiency of its integrated logistics platform, LDLC Group serves individual consumers (BtoC) and professionals (BtoB). 1996-1997: creation of the company and launch of LDLC.com. 1998: opening of the 1st store in Lyon. 2000: listed on the Paris Stock Exchange. 2001-2002: creation of LDLC.pro. Launch of LDLC.com in Switzerland and Belgium. 2005-2007: 8 chapters construction of an integrated logistics platform with a proprietary of our story: IT system. Opening of a store in Paris. 2013: launch of an LDLC concept store and development of a network of physical stores. 2016: acquisition of Materiel.net. 2017-2018: construction and move to a new head office in Limonest. Acquisition of OLYS Group, Apple distributor for professionals and individual consumers. Opening of the 1st physical L’Armoire de Bébé store. 03 “OUR OPERATING PLAN IS STILL UNDERWAY, BOLSTERED BY THE ADDITION OF NEW PROJECTS” “Although the economic environment during the 2017-2018 financial year was complicated by the continued surge in memory component prices, we managed to maintain the pace of our operating plan, aiming to boost our strengths and launch projects designed to drive short-term growth. Combined with our sound fundamentals and sales and operating efficiency, these acceleration drivers give us confidence in our ability to roll out our development plan for 2018-2019. We also demonstrated our ability to make structural external acquisitions during the financial year, including the successful and more or less complete consolidation of Materiel.net, and the purchase of a 100% interest in the Olys Group, which operates the BIMP and GDA i-Tribu retail outlets that act as Apple distributors for business and retail customers. Based on our positioning as a specialised multi-brand distributor, we expect to post double-digit like-for-like growth in the 2018-2019 financial year at constant consolidation scope, and will naturally benefit from the integration of the Olys Group.” Olivier de la Clergerie Chief Executive Officer of LDLC Group. the ultimate_ high-tech experience 04 Pioneer Quality & Services Start-up spirit Leader Strength International 05 KEY FIGURES AT 31 MARCH 2018 e472.1m 11 in revenues at 31 March 2018 websites including 6 online stores 39,000 m2 integrated logistics Close to 1,000 platform employees 29 LDLC.COM stores at 4 31 March 2018 countries: France / Belgium / 50,000 Luxembourg / Switzerland listed products 1,700 Opening Opening high-tech partner in 2018-2019 on 27 April 2018 brands of two stores in Spain of the first (Madrid and Barcelona) L’Armoire de Bébé store and launch of (childcare) the website. in Limonest (Rhone). the ultimate_ high-tech experience 06 A CAMPUS THAT REFLECTS OUR STYLE In an exceptional setting, the new Campus LDLC located in Limonest, in the Rhone region, houses the Group's head office and the LDLC School. This 7,000 m² office complex is made up of three buildings: offices, the LDLC School and the dome-shaped hub. With its green spaces, the Campus was designed to foster cooperation, and offers social areas such as the gym, pétanque (bowls) strip, the amphitheatre, and the industrial style canteen, where after-work drinks are held every Thursday evening. A concierge desk offers employees a range of services to make their lives easier: baked goods, parcel pick-up, dry-cleaning, sandwiches, etc. In keeping with its core values, LDLC has scattered fun details around the campus, with various allusions. Meeting rooms are decked out in iconic video game colours reminiscent of Mario, Pac-Man, Sonic and Zelda, and a dozen or so break areas are styled with tropical, retro and western flavours. Worlds imagined entirely in-house by the Group's production studio teams. Bikes and electric cars are also provided, providing employees with light transport solutions. 07 TRANSFER IN AUGUST 2017 18 300 7,000 m2 60 months of parking spaces in office space trees planted construction work “The head office is an entrepreneur's dream. Inspired by US firms, I wanted to combine all of the Group's driving forces at a single location, with a start-up spirit and places to share and discuss ideas. I wanted this Campus to be conceived, designed and imagined for the employees. It was also important for us to gather at a central point, in order to foster team spirit and create a positive Group dynamic. The LDLC School, which is now located alongside the head office, also adds to this appeal. Budding talent will be learning alongside Group professionals, and will push teams to approach their projects from new angles.” Laurent de la Clergerie Chairman of the Management Board and founder of the LDLC Group WITH SOME 500 EMPLOYEES AND STUDENTS ALREADY AT THE SITE the ultimate_ high-tech experience 08 GROUP NEWS MONTH-BY-MONTH • The Group's head office and the LDLC School move to the new Campus in Limonest (Rhone). NOVEMBER 2017 AUGUST 2017 DECEMBER 2017 JUNE 2017 OCTOBER 2017 • Paris Games Week, • LDLC Group announces its LDLC.com and plan to purchase a 100% Materiel.net showcase interest in the OLYS Group. their talent at the temple of video games. • The Group organises the 3rd national convention of LDLC. com store networks, attracting • The first edition of LDLC PRO TALKS around sixty participants. is held on 6 December, information • A custom PC configurator sessions and discussions intended (part-picker) is made • Black Friday (24 November) is for IT system customers and available on LDLC.com. a resounding success, with over professionals. e7 million in orders. • The Group's new recruitment • Materiel.net offers its website carrières.groupe-ldlc.com/fr customers five limited edition is launched. PCs signed by five artists from the “C’est Pas Nous” collective. • LDLC.com voted “Best Customer Service 2018” for the 4th year running. (BVA Group survey-Viséo CI - May-July 2017-Read more at www.escda.fr). 09 APRIL 2018 FEBRUARY 2018 LDLC.com wins three awards: JANUARY 2018 • Qualiweb Trophy 2018 • Cross-channel Trophy (no. 1 in Email, Twitter, Facebook and LiveChat), • Qualiweb E-commerce Trophy (no. 1 in customer service via email amongst L’Armoire de Bébé opens its 1st store e-commerce merchants). in Limonest (Rhone). • A BtoB sales unit is Materiel.net launches a new range of launched in Gennevilliers PCs, including three devoted entirely (Hauts-de-Seine). to gaming. • The OLYS Group acquisition is finalised. LDLC.com opens it 30th store in Pas-de-Calais. MARCH 2018 They did it! Group employees step up to the plate: from 9-23 March 2018, the Group's employees took up the “À vos baskets” sports challenge, in support of the Léon Bérard centre in Lyon, dedicated to the fight against cancer. Over five days, 58 employees took turns riding bicycles and rowing in the head office gym, totalling 1,599 kilometres. The e10,000 collected will be donated by the Group to the Léon Bérard centre, and will contribute to the funding of a 300 m² space at the hospital devoted to physical activity, prevention and patient well-being. the ultimate_ high-tech experience 10 IDENTIFYING AND TAKING ON NEW CHALLENGES LDLC.pro ramps up operations in the Ile de France region LDLC.pro aims to generate revenues of e300 million by 2021. In order to achieve this goal, the Group is stepping up its deployment on a national scale. Already boasting a team of 90 employees in Limonest dedicated to professional customers, LDLC.pro has strengthened its presence in the Paris region with the creation of a business unit in Gennevilliers in February 2018. Currently comprising 10 on-the-move and permanent sales people, this BtoB structure is designed to welcome 80 people, in order to serve more companies of all sizes and local authorities in the Ile de France area. Given that 75% of IT decisions are made in Ile de France, LDLC.pro needed to ensure its physical presence. The Group strengthens its position in BtoB and becomes For over 17 years, LDLC.pro has been involved in every stage of its customers' IT projects, whose expertise an Apple Premium Reseller covers fields such as audit, project management, On 25 January 2018, the LDLC Group finalised the purchase of the entire share capital deployment and training, as well as the management of the OLYS Group, whose marketed brands include BIMP and GDA i-Tribu, Apple and maintenance of fleets.