Estate of update

2016-2021 Economic development program

a word from David Kimelfeld, President of Lyon Métropole INTRO — 5

In 2017, Lyon ranked once again among Europe’s most attractive cities. Today, our economic development strategy is paying off in terms of generating wealth, encouraging new companies to set up in Lyon and thus creating more jobs. In particular, we have welcomed an increasing number of foreign industrial activities and implantations. This was also the year Lyon showed the strongest growth of any European metropolis (+2.7%). This success was made possible by the 2016- 2017 Economic Development Program, an ambitious roadmap created in partnership with council chambers, professional organizations and the University of Lyon. We seek to remain the leading industrial city in France and support companies with their digital transition and energy transition, while preparing the industry of the future. Our strength resides in industries with strong added value and a young, highly skilled population. Our ability to compete is based on our exceptional know-how in areas like industrial engineering, clean tech, life sciences and digital technology, as well as on our outstanding ability to initiate and innovate. These strengths also encourage the development of new industries in our area, such as cybersecurity, insurance and e-health. Our dynamic economy, based on the tertiary sector and industry in Lyon, contributes to our attractiveness and marketing our expertise abroad in countries such as China. We have also made a major step forward with respect to the impact of our universities; our research and training entities participate fully in the economic growth of our city. Lyon was France’s leading city for students in 2017. Lyon attracts young people through its outstanding offer of training possibilities and the high quality of student life. The city’s attractiveness and economic vigour bring benefit to all. This is the goal of the metropolitan work placement program (know as PMI-e) that aims to enable everyone to find a job, in particular by matching job supply with the demand for skills. On the strength of Lyon’s economic drive and the diversification of high-value-added activities, the city is a breeding ground for the continued growth of employment! Together, we must continue our efforts and write the next chapter in the wonderful story of Lyon.

David Kimelfeld 6 — A WORD FROM OUR PARTNERS

a word from our partners

Emmanuel Imberton, Khaled Bouabdallah, Alain Audouard, President, Lyon Métropole President, University of Lyon President, Rhône Chamber Saint-Étienne Roanne CCI (Chamber of Trades and Crafts of Commerce and Industry) The Lyon Métropole economic development program is Lyon is a metropolis that More than ever, the Lyon an important tool that sets includes ALL entrepreneurs! Métropole Saint-Etienne Roanne strategic priorities for territorial Lyon's enterprising spirit is an CCI is an innovative partner development. The University immaterial asset that has been for companies. Our outlook can of Lyon is a recognized player wisely cultivated over the years be summed up in three words: that has recently undertaken by the representative institutional combat, conviction, conquest. a label of excellence initiative and economic players working This position is concretized in corresponding to the expectations together in harmony, whether action that serves the 120,000 of a rapidly changing society they are council chambers companies located in our area. and to the importance of local or employer organizations. socio-economic goals. Recently, we officially launched This ongoing dialog and expertise our Mandate Plan, which we The University of Lyon partakes fully in interpersonal relationships have decided to call - and not in the four parts of the program by that is unique in France feeds by accident - the Business Book. participating in several actions and an ecosystem that makes by being involved in discussions Lyon a preferred destination It defines our strategic directions: concerning the analysis and follow- because of its quality of living make life easier for company heads, up of results obtained. In addition and economic potential. be their daily business partner to being directly involved in specific and provide the necessary local actions, the University of Lyon acts The city's 22,000 tradespeople impetus. Lyon Métropole is our as an interface with local players are active participants in making leading partner for implementing for actions concerning business Lyon attractive, whether they are these actions. We act in concert development and indispensable manufacturing subcontractors, food and have initiated the Lyon way of training for evolving skills. professionals, workers in building working together that is envied by and renovation or service providers. many. This time-tested approach to collaboration, which is an invaluable In 2018, the Chamber of Trades asset for our companies and our and Crafts will be moving to the area, gives us the strength to make Confluence district, where it will Lyon a great fabricating, learning, support the innovation dynamic by attractive and energizing metropolis! opening a hub for "Artipreneurs"and France's first incubator for crafts. A WORD FROM OUR PARTNERS — 7

Laurent Fiard, François Turcas, President of the Lyon President of the Rhône CPME Rhône MEDEF (the French (Confederation of Small employers' organization) and Medium Enterprises)

Let's work together for a We are proud to contribute to fabricating and collaborating city! an exemplary way of working Almost two years have elapsed together in Lyon, where economic since Lyon Métropole finalized its and institutional players combine Economic Development Program their strengths to build a stronger in collaboration with the economic and more attractive city. Today, world. One of our shared goals is this collective dynamic generates to maintain industrial employment wealth and benefits, in particular and support it in the transformation for smaller companies in the area of companies in the sector. that are real drivers of growth.

Lyon Métropole and GLEE members Confronted with the many were behind this impetus, which revolutions to come, the Rhône rallied companies and, more CPME will continue its commitment broadly, our ecosystem to the to fundamental projects for the "Industry of the Future" banner. future. As an example, we intervene A territory of excellence, with in the recruitment area to solve a talent pool of expertise in digital issues involving labor scarcity technology, renowned schools and improving the match between and institutions of higher learning supply and demand. In addition, and smaller companies and through the Innovation Factory industries that innovate in all and the Research Hub we work industrial sectors (mechanical, to bring together the university, chemical, pharmaceutical, plastics, research labs and companies. etc.), Lyon has all it needs to be ranked as a leading European city. Finally, we work toward the Industry of the Future by focusing on the The industry of the future is here and human element so that robotics now in Lyon, and we are building will continue to rhyme with ethics. the industry of the future together! MUSÉE DES CONFLUENCES BY MATIAS ANTONIASSI, PHOTOGRAPHER CONCEPTION/CREATION BY CONCEPTION/CREATION

CHOOSE TO FULLY LIVE YOUR LIVES CHOOSE LYON, ONLY LYON

YOU ONLY LIVE ONCE CHOOSE NOT TO COMPROMISE, LIFE IS ABOUT MAKING CHOICES TO MAKE YOUR OWN WAYS, AND NOT GIVING UP TO FULLY LIVE YOUR LIVES, FORGET THE HALF WAYS, ALL OF THEM. THE ALMOSTS, THE IN-BETWEENS. CHOOSE LYON, ONLY LYON.

MÉTROPOLE DE LYON A FEW COMMENTS — 9

MUSÉE DES CONFLUENCES BY MATIAS ANTONIASSI, PHOTOGRAPHER

a word from Fouziya Bouzerda, 2nd Second Vice President for Economy and Social Insertion

Over the past eighteen months, and following a favorable vote by the Metropolitan Council in favor of our program, Lyon Métropole has shown impressive dynamism: all indicators are “go” for company creation, implanting international subsidiaries, the number of tourist stays, traffic at our airport and sales of office and industrial real estate. This energy is, of course, characteristic of entrepreneurs who take risks, innovate and export, but it is also characteristic of those who support them, in particular the partners who make up the enterprising heart of Greater Lyon: the University, the council chambers and the employer federations. Together, we carry out actions such as investing in new sectors (engineering, insurance, CONCEPTION/CREATION BY CONCEPTION/CREATION security, etc.) setting new goals for the industry of tomorrow and committing to a pro-business policy. But many challenges must still be met, including support for those who have the greatest difficulty in finding CHOOSE a job. This is why we are carrying out actions within the framework of our metropolitan social insertion TO FULLY program, which is designed to increase employment. We remain confident: the entrepreneurial dynamic is solid LIVE YOUR and the will to work together is as strong as ever. With this LIVES firm basis, we can’t help but feel optimistic about de future! CHOOSE LYON, ONLY LYON Fouziya Bouzerda

YOU ONLY LIVE ONCE CHOOSE NOT TO COMPROMISE, LIFE IS ABOUT MAKING CHOICES TO MAKE YOUR OWN WAYS, AND NOT GIVING UP TO FULLY LIVE YOUR LIVES, FORGET THE HALF WAYS, ALL OF THEM. THE ALMOSTS, THE IN-BETWEENS. CHOOSE LYON, ONLY LYON.

MÉTROPOLE DE LYON 10 — CONTENTS

13 35 focus on know-how focus on the future A manufactu- A learning ring metropolis metropolis 1 1 Support SMEs with Sustain growth potential the international excellence of the University of Lyon PAGE 17 PAGE 39 2 Consolidate our 2 industrial base Support initiatives to adapt training to company needs PAGE 22 PAGE 42 3 Spark innovation 3 at the interface between Make training a source sectors of excellence of local competitiveness PAGE 28 PAGE 44 CONTENTS — 11

49 65 focus on know-how putting our heads together An attractive An energizing metropolis metropolis 1 1 Build differentiating Build positive collaboration expertise with other territories PAGE 53 PAGE 69 2 2 Enhance Lyon's Promote exemplary international reputation economic development and welcome the world based on solidarity to Lyon PAGE 71 PAGE 57 3 3 Pursue economic Make Lyon well-known development that protects and popular: grow the environment Lyon's international reputation and advertise PAGE 75 local know-how PAGE 61 knowing how A manu- facturing metropolis

THE MID-TERM CHALLENGES

10 NEW mid-size emerging industries in Lyon 18 % [ in 2017 : INDUSTRIAL JOBS Three news MSIs] [ in 2017 : 17% 1 industrial jobs ] 1,000 ENTREPRENEURIAL 200 PROJECTS with high “PEPITES” potential supported [ in 2017 : 200 high- [ in 2017 : 64 labeled] potential projects]

1. Source : Opale — Impact Indicators — 2016-2021 Economic Development Program - January 2018 14 — LYON, A FABRICATING METROPOLIS

1 Support SMEs and SMIs with growth potential

Lyve : a new metropolitan P.17 offer for business projects

Super-fast broadband P.19 A promise for the industrial base Lyon Pacte PME facilitates exchange between SMEs P.19 make and large groups easier A winning advantage for Lyon Métropole : P.20 all growth Enterprise-Employment and creation Liaison Officers For hyper-growth projects companies : the “Pépites” P.21 possible and (“Gold Nuggets”) program concrete 2 Consolidate our industrial base

French Fab : Lyon, where P.22 the focus is on industry

PLU - H, a tool for consolidating P.22 productive activities LYON, A FABRICATING METROPOLIS — 15

3 Spark innovation at the interface between sectors of excellence Lyon Métropole, a key player in the development P.23 A new insurance cluster : P.28 of a pro-industry offer AURA

The “Industry of the Future” Make “living in good health” P.24 P.29 campus in Vénissieux a source of added value

MOOVE : a tool to promote Health and medico-social P.24 P.29 the territory innovation is a priorty cluster

The Industrial Hive The “smart city” of Lyon (La Ruche Industrielle) : P.24 promotes innovation that P.30 serving companies makes life easier for residents

BoostHEAT, a first successful Connected objects and new P.31 implantation project for the P.25 services being deployed Vénissieux industrial campus. French Tech : digital Chemical Valley is off to a new technology at the core P.32 start thanks to “l’Appel des P.25 of urban transformation 30!” (The Call of 30!) A creative city Axel’One, an innovation P.33 P.26 on the cutting edge platform serving industry that “discovers” new talent

Winner of the call for an expression of interest P.27 from innovative territories with major ambitions

Make Lyon the European hub for internal security and P.27 cybersecurity in industrial and urban systems KEY FIGURES

number of growth and hyper-growth companies

GROWTH HYPER-GROWTH

micro- companies 905 212

SME 418 70

ISE 16 0

jobs and number turnover of industrial in life science jobs companies 74,800 14,600 SALARIED WORKERS PRIVATE SALARIED IN THE PRIVATE SECTOR JOBS (except human IN LYON MÉTROPOLE health) 57,000 in the industrial JOBS sector end 2016 in human 0.9% health areas in one year 0.6% specificity index : 2,5 in one year 24% independent 7.8 134,670 BILLION EUROS INDUSTRIAL JOBS turnover in 2015 IN THE LYON URBAN AREA 2.1% or 17 % of total in one year 33% private 44% private salaried jobs public employment salaried employment stable as compared to 2015

Source : Opale — Impact Indicators — 2016-2021 Economic Development Program for Lyon Métropole - November 2017 LYON, A FABRICATING METROPOLIS — 17

1 Support SMEs and SMIs with growth potential

Lyve : the new metropolitan offer for business projects

For almost fifteen years, Lyon has – a community initiative based on invested heavily in supporting companies collaboration between entrepreneurs by relying on the network “Lyon Ville de and the broadening of the entrepreneurial l'entrepreneuriat” (business city network). ecosystem (the fifty original publicplayers This partnership has strongly contributed have now become 300 public and private to the growth of business players), in Lyon. – a physical offer : the “business hubs” will provide veritable living areas Lyon is the most attractive Long a pioneer, Lyon (accommodations, incubators, of all major French cities Métropole has renewed acceleration, events). for entrepreneurs [17,137 its ambitions. Metropolitan companies created in 2016, strategy is to support +11.4% in just one year] entrepreneurs throughout This new offer business development of services will and be the place where companies grow be developed and create jobs.This evolution depends on under the “LYVE” extensive support and easy access to : brand name. – a personalized and innovative digital offer 18 — LYON, A FABRICATING METROPOLIS

The digital offer A new web services platform has been designed by entrepreneurs for entrepreneurs. Produced in an agile way, this platform aims to fulfill business expectations.

With an innovative approach that calls on intuitive, pioneering technologies, it will allow individuals to find a personalized in Lyon entrepreneurship solution throughout (both public and private). project and company life. It also proposes a broad Since it is one of the pillars community aspect to of the “phygital” offer, it will encourage discussions be extensively interfaced among entrepreneurs and with the physical offer interaction with all players deployed at business hubs.

The physical proximity offer : business hubs

The business hubs represent – an activity area where coaching, workshops, the physical aspect of the events can be organized training, pitches, speed new LYVE services offer. for the entire community, meetings and mentoring. They will provide a more with individual or group flexible and personalized response that offers : – a place for living that brings together all ecosystem players, PLANNED : – an appropriate structure with numerous work areas The creation of 3 NEW HUBS (Cap Nord, Espace Carco and Design designed for business in the North (Neuville sur La Coursive) and offer studies developers, including Saône), West (La Duchère) territorial coverage that finished in meeting rooms, co- and South (Givors) to round out reinforces the attractiveness 2017 made working areas, workshops, the existing real estate offer of Lyon Métropole it possible and shared spaces, to launch work in 2018 19,000 Over 300 and renewed and open JOBS WITHIN every 3 years with three hubs sqm 3 YEARS a sustainability rate by HI 2019. OF DEVELOPMENT above 80 % in 5 years LYON, A FABRICATING METROPOLIS — 19

Super-fast broadband for the industrial base 440 After observing that the specific super- The “Greater Lyon Fiber” network is uniquely END USER SITES fast broadband offer for economic players positioned because of its geographical have already would be insufficient, Lyon Métropole coverage, density and conditions of technical been connected chose to deploy the “Greater Lyon Fiber” access and rates. In priority, it targets : (SMEs /ISEs /public Public Initiative Network. This network – all Economic Activity Zones (93), companies) will meet company expectations over the – main activity buildings (165), long term for super-fast broadband, secure – tourist hotels (249), connections, an availability rate near 100%, – public service sites (1,600), Over 380 varied offers and competitive rates. – over 30,000 companies with one or SITES more employees eligible for the access are being “Greater Lyon Fiber” was created in the package at very attractive rates. connected context of a Delegation of Public Service. COVAGE / Grand Lyon THD, the delegated In late 2017, marketing was opened company, is in charge of designing, building, for the network. Over 50 operating and marketing the network. OPERATORS Operationally, this will represent a network propose of nearly 1,000 km of dedicated optical fiber. their services

Lyon Pacte PME facilitates exchange between smaller companies and large groups

This is the local adaptation of Large companies in the territory a national system. The goal is are ready to consider SMEs and to reinforce relations between ISEs in the following areas : SMEs and large accounts and – Purchasing : presentation of market promote growth. opportunities and adaptation of Since being created in 2015, it practices to SMEs and ISEs, has resulted in : – Open innovation : organization of First of all, creative sessions between start-ups / Lyon Métropole 38 SMEs / ISEs / large accounts, focuses on its own MEETINGS – International : identification of purchasing actions where sites where large accounts could (better legibility, provide support for local SMEs, better supplier 124 – Human resources : orienting of work- relationship quality, LARGE COMPANIES study candidates trained at large accounts implementation of (GRDF, Bouygues, ENGIE, toward SMEs and development of skill best practices, etc.) UGAP, Suez Environnement, transfer, with the assignment of tutors. Air Liquide, Bosch, HCL, In 2017, 50 % la DGA, etc.) to get to know of Lyon Métropole purchases directly 1,230 benefited SMEs. SMEs in the area 20 — LYON, A FABRICATING METROPOLIS

Enterprise- Employment Liaison Officers : a winning advantage for Lyon Métropole

Since January 1, 2015, Lyon Métrople has taken charge of social insertion and economic development. The city uses this powerful tool to drive an ambitious The Recettes et Cabas policy that combines economic and company in Dardilly social performance to bring about the has already taken balanced development of the territory. advantage of this new metropolitan service : Concretely, a tandem composed of an economic developer and an Enterprise-Employment is “The Enterprise- present in each Mayors Territorial Conference, Employment Liaison close to both companies Officer and the economic and job seekers. developer suggested I participate in ESSpresso The ODAS tool The EE Liaison Officer is (a B to B gathering of developed responsible for implementing purchasing managers). at the Véolia concrete actions with respect Since I am very keen on Campus through to corporate social responsibility the notion of nearby a consortium and encourage the employment contacts, I used this event including the of those who are undergoing to enlarge my selection of OL Foundation social insertion, in particular local suppliers and meet and the local people who receive a social with a social insertion employment welfare allotment (the RSA). organization. In this way, agency aligns The Officer can also provide I was able to recruit two candidate skills services in human resources that people for jobs that with the skills are developed by local players. are difficult to fill. In demanded by addition, the EE Liaison companies in In 2017, the EE Liaison Officers Officer sent me targeted their job offers. met with 519 companies and résumés that were up Matching can also processed 305 job offers. To to my expectations. This be done on the facilitate contact between job experience led me to sign basis of skills that seekers and companies, Lyon the Charter of the 1,000. can be improved Métropole also relies on digital through training. platforms that can be used It’s very nice to be able to identify personal skills and to count on a responsive This innovative company expectations through local team that can process renews a simple skill referential. answer my questions recruitment on very diverse topics methods by tied to the development concentrating on of my activity.” candidate ability and potential. Bénédicte Curan founder and Managing Director of Recettes et Cabas LYON, A FABRICATING METROPOLIS — 21

For hyper‑growth companies : 64 the “Pépites” program “PÉPITES” labeled since 2011

Driven jointly by Lyon Métropole – Personalized support and and the Lyon Métropole CCI made-to-measure expertise for since 2011, the Pépites program two years that has a significant supports SMEs with a very strong impact on company growth, development – A community of growth potential in their entrepreneurs. hyper-growth €520 M phase, with the goal After two years of support, TURNOVER of helping them companies have the possibility become ISEs. of joining the Circle to continue sharing experience and mutual The program proposes : assistance among leaders. – A label of excellence that promotes company know- how and potential, 2,800 EMPLOYEES

Over 280 1,339 HYPER-GROWTH HIGH-GROWTH COMPANIES COMPANIES over the [ Turnover growth metropolitan area by more than 20 % [ Turnover growth + 800 over the past three years by more than 5 % JOBS CREATED with positive equity ] over the past three years in 5 years with positive equity ] 22 — LYON, A FABRICATING METROPOLIS

2 Consolidate our industrial base

French Fab : Lyon, where the focus is on industry

With four major industrial the Fabricating Metropolis and part of sites labeled “Industry of Lyon’s economic strategy. Lyon Métropole the Future Showcase” and its economic governance partners in the area (SNCF, (CCI, MEDEF Lyon Rhône, CPME, CMA, GRAVOTECH, AIR LIQUIDE, University of Lyon) have joined together to AREVA), capitalizing on support the industrial transformation of local the industrial base and supporting the companies and build French Fab in Lyon. growth of companies is a key priority of

PLU-H, a tool directive) that will be of an industrial project), to consolidate implemented early in 2019. activities and services, productive hotels and training centers activities “UEi1” zoning will not be allowed there. To protect active entities and aims to limit the guarantee the maintenance transformation of productive On the 6,800 ha of their productive mission areas by prohibiting of economic zones, the over time in sectors under expansion of the tertiary PLU-H will ensure that pressure, particular in the sector in zones that are 1,760 ha of land is set urban environment, new well-connected or near aside for production, zoning has been included in central hubs. Retail trades and industry. the revised PLU-H (urban, trade, the tertiary sector planning and housing (except where it is part LYON, A FABRICATING METROPOLIS — 23

Lyon Métropole, a key player in the development of a pro-industry offer

Industrial development over the term, representing nearly 22 years of territory implies guaranteeing the development. Lyon Métropole teams are 2017 proper implantation and development currently working on several projects A RECORD YEAR conditions at production and R&D sites in new business zones to welcome the in placed square meters through a real estate and land offer industry of tomorrow to the area. for activities that meets company expectations. [ over 401,000 sqm ] With this in mind, Lyon Métropole calls Two innovative approaches to be presented on various resources to carry out urban are the creation of an Industry of the planning, land use planning, development Future campus in Vénissieux and the Appel 39,920 sqm and requalification in a way that des 30! initiative at Chemical Valley. SNCF enhances the quality of business zones in Vénissieux and boosts their competitiveness.

Nearly fifteen million euros have been 11,000 sqm dedicated to this mandate to modernize Bledina business zones and support private players in Limonest in renewing the existing real estate offer. In addition, nearly 880 ha to be (source : FNAIM 2017) developed have been listed in the PLU-H to ensure economic and industrial success in the short, mid and long

Predicted growth of 2.7% for Lyon for 2018 - 2022 According to Oxford Economics : “Although it is not generally known, Lyon should be the main winner with respect to the reforms initiated by President Macron. The city’ strength resides in industries with high added value and a young, highly skilled population.”

Le Monde — April 10, 2018 24 — LYON, A FABRICATING METROPOLIS

The “Industry of the Future” campus in Vénissieux

Lyon Métropole created its first Industry its industrial ecosystem and deploying of the Future campus in Vénissieux in a technological demonstrator to carry partnership with Bosch. Close to sites like out “proofs of concept” or pre-series. Renault Trucks, Iveco, Aldes, Naya and, soon the SNCF Technicenter, this campus Finally, a group of industrial companies aims to support the transition of start-ups has created the Industrial Hive, a service and SMEs to the industry of tomorrow. to promote innovation and the transition Sixty thousand square meters will be to the industry of the future that will be developed on an 11-ha site, creating 1,000 implanted on the campus. Bosch will new jobs in the long run. Lyon Métropole participate in this project by detaching organizes and promotes the support chain personnel and investing in the demonstrator. for these first industries by activating

Le MOOVE : industry. By taking charge of The Industrial a tool to promote one of the containers in this Hive : serving the territory showroom, Lyon Métropole companies MOOVE is a showroom has included the territorial As a support structure for promoting the Lyon point of view. The other implanted on the industrial area that was developed containers tell about one campus, the Industrial at the 2018 Enterprise of or more industrial projects. Hive is : the Future convention by – A place for business Visiativ, the event organizer, life, where services and and Capsa Containers. attractive programming – A program of innovation This new showroom has ensure a daily flow of for the industry of been very successful in employees, start-up tomorrow that is designed presenting various types of founders, research workers, to generate and drive Lyon industrial know-how, experts and academics ; innovative projects by such as the augmented – Support and services activating synergies reality demonstrator that for companies to meet among Hive occupants ; displays a Renault Trucks specific needs that are filled – Availability of shared motor. MOOVE ONLYLYON by inspiring work areas, resources that allow is destined to become a busy workshops and team quick testing of concrete, mobile spotlight on Lyon training ; viable solutions. LYON, A FABRICATING METROPOLIS — 25

BoostHEAT, that take the energy an SME. Thanks to win-win site has 70 employees, a first successful transition into account. It cooperation between Lyon and the goal is to reach implantation is the first example of a Métropole, Bosch and the 300 employees by 2021. project for successful implantation on other associated industrial the Vénissieux the Vénissieux industrial partners, the start-up industrial campus campus. It illustrates benefited from high- both cleantech know- level support for its first Supported by ADERLY, how in Lyon, through industrialization, ensuring boostHEAT, is an innovative the use of breakthrough a strong productivity start-up on the market technologies, and the level for competitive for heating solutions evolution of a start-up into positioning. Today, the

Chemical Valley is off to a new start thanks to the Appel des 30!

Lyon’s Chemical Valley is a reference and land renewal tending toward the ecosystem for innovation and industrial development of an industrial platform. production in the chemical-energy- This call for innovative projects in environment and cleantech sectors. partnership with industrial companies in Lyon Métropole is backing an ambitious the Valley was launched in September 2014 development project in this area. The Appel and renewed in September 2016. A third des 30! (Call of 30!) is the first concrete edition is planned for late 2018. This Appel project action and aims to promote the des 30! resulted in 26 winners and the use of vacant industrial land for welcoming concretizing of three operational projects. new activities, with the goal of economic 26 — LYON, A FABRICATING METROPOLIS

Axel’One, an innovation platform serving industry

Axel’One is an innovation platform that The Axel’One platform contributes to encourages collaboration in the areas consolidating the local industrial base and of clean processing and innovative the cleantech industry by proposing tools, materials. It brings together industrial equipment and skills that encourage : players and academics to carry out 1. transitioning to the industry of the future. collaborative research and innovation With the Axel’One Analysis offer, industries, projects with their teams using from the smallest company to the largest dedicated and shared equipment. group, have access to the industrial analysis tools and expertise needed to implement LyonTech – Three dedicated sites have been smart processes. la Doua established : the Innovative Processes and 2. structuring, supporting and campus Innovative Materials platforms in Chemical sustaining the ecological transition Valley, which focus on specialization at of industrial processes. the demonstrator level, and the Axel’One platform for laboratory R&D. Delivered in The Axel’One building was created under December 2017, Axel’One was inaugurated public contract by Lyon Métropole, with by President David Kimelfeld in April 2018. an investment of € 4.4 M on a total budget of € 6.15 M. SMI Saint-Fons

PIP AXEL’ONE IS : Solaize

9,000 sqm 7 Groups and 10 dedicated to innovation, innovation platforms, SMEs are housed, including 2,000 sqm for the including a new for a total of 150 Axel’One Campus (LyonTech – additive manufacturing employees la Doua campus), which initiative designed was opened in April 2018 to put chemistry to work for 3D printing Backed by three competitiveness 1 clusters (Axelera, offer of service from 15 Plastipolis and EASY’LAB for smaller on-going collaborative Techtera) companies in the area, projects in Chemical including an R&D Valley (including two environment (meeting European H2020 Nearly € 4 M room, labs, offices), projects) and 40 in turnover (including access to tools and projects to be housed 82 % private income), a network of skills on the campus with 25 employees focusing on the chemical- environment sector LYON, A FABRICATING METROPOLIS — 27

Winner of the call for expression of interest from innovative territories with major ambitions

Lyon Métropole won the skills and the evaluation of well-being TIGA (innovative territory in residents ; with major ambitions) call – Cybersecurity of industrial for expression of interest and urban systems ; with an application entitled : – Citizen involvement as an employee, “Industry that is integral to actor in industrial innovation, resident, etc. and (re)connected with the area and local residents”. The consortium behind the initiative Lyon Métropole proposed a unique includes over 30 public and private positioning that reconciles industrial partners, including Focity, Tubà, Lyon performance and outstanding quality Confluence, Véolia Campus, the of living for local residents. University of Lyon and Axelera. To reach this ambitious goal and create the conditions for successful transformation, This selection, which is currently in the several strategic lines will be explored : call for expression of interest phase, – Evolution of the industrial tool : opens a €400,000 financial envelope for connection to urban networks (energy, engineering. This first step will help define data, etc.) and ecosystem renewal ; this ambitious project along the lines of – Systems modeling to help integrate maintaining and developing the industrial industry into the urban area, management of present in the urban environment.

Make Lyon Lyon Métropole joined the European forces with the leading hub for internal names in industry, SMEs security and and technological start-ups. cybersecurity in In July 2017, IU Cyber, industrial and the only European urban systems cluster dedicated to Cybersecurity in industrial the cybersecurity of and urban systems is the industrial and urban key element in an overall systems was created. security strategy that aims to protect infrastructures, Over 250 participants met equipment and people on February 8, 2018, to in industrial and urban discuss this topic during the environments. To meet first edition of SCADAYS. cybersecurity challenges in industrial and urban systems (connected industry, transport systems, smart buildings, etc.), 28 — LYON, A FABRICATING METROPOLIS

3 Catalyse innovation at the interface between sectors of

excellence A new insurance cluster : AURA 2nd RANKED IN INSURANCE in France As a new sector of excellence targeted by the 2016/2021 economic development Presence program, the insurance sector benefits of a number from a favorable ecosystem and strong of company local roots. Lyon Métropole supports Jobs to provide high-quality headquarters and the creation of the “AURA Cluster”, food for all regional offices which brings together key players in insurance (Alptis, Apicil, April, Auxiliaire, Late in 2017, Lyon Métropole CFDP, Groupama and Sham), training launched the elaboration of a Over centers in Lyon (l’IFSA, IAL and IFPASS) food strategy with the ambitious 11,480 and intermediary entities (AGEA Rhône, goal of providing everyone with JOBS CSCA, Planète Courtiers and Sycra). high-quality food. Collaboration [ +16 % from between metropolitan services 2008 to 2016 ] The Cluster aims to promote : and local players (residents, – Adapting insurance business, farmers, companies, logistics Presence of an products and services to the specialists, retail, etc.) should, international reference digital and cyber evolution ; by mid-2019, lead to the cluster with the Maison – Reinforcing business, training adoption of a metropolitan de l’Assurance et and business attractiveness ; food project focusing on the de l’Actuariat (insurance – Developing inter-cluster collaboration territory and local residents. and actuarial center). and a better understanding of new markets. LYON, A FABRICATING METROPOLIS — 29

Make living in good health a source of added value

Joining public policy to health and economic the close links between food and health development, Lyon Métropole invests through exhibits and workshops. in innovation for nutrition and health and, Innovative more generally, in the food-health sector. Laying the cornerstone of the CENS-ELI companies in this In particular, it supports the Foodtech center for expertise and research (with domain are also approach, which was initiated in Lyon metropolitan financial support) on the site present over the in 2017 to innovate “from pitchfork to fork” of the Lyon Sud Hospital Center in 2017 metropolitan area : and is led by ISARA. The International is yet another example of collaboration City of Gastronomy in Lyon will promote between academic and industrial players. MAAT PHARMA a biotech specialized in therapies targeting the intestinal microbiota ;

NUTRISENS, an SME belonging to CENS and Foodtech that has developed a specialized nutritional offer for patients (chronic illness, aging, obesity, etc.).

Health and movement. This event medico-social promotes open innovation innovation : and cross-collaboration a priority with digital and creative Over 72,000 jobs in cluster communities to address the the life sciences and human health Lyon Métropole is actively issues of health industry involved in local health and players. Lyon Métropole With 14,600 salaried jobs in private entities medico-social innovation is also building a living and a specificity index of 2.5, the life sciences that also brings added value lab for health to enable are the most specific industrial sector in the to the territory. Concretely, companies to confront metropolitan area. Services for life the human Lyon Métropole proposes their solutions with health health sector, which employs 57,000 people and new tools, such as the first environments and validate represents a major local employment sector. health hackathon organized their economic model. in 2016 with the I-Care Source : Opale — Impact Indicators — 2016-2021 Economic cluster and the Foundation Development Program for Lyon for the University of Lyon, Métropole - November 2017 under the aegis of the worldwide Hacking Health 30 — LYON, A FABRICATING METROPOLIS

The smart city : promoting innovation that serves local residents

THE SMART CITY APPROACH AIMS TO PROMOTE URBAN INNOVATION FOR LOCAL RESIDENTS THROUGH METROPOLITAN INITIATIVES. LYON METROPOLE THUS EXPLORES NEW USES, SERVICES, MEANS OF ACTION AND PARTNERSHIPS WITH LOCAL PLAYERS.

EXPERIMENTATION Using urban transformation to innovate and develop new services and focus on 3 projects activities is fundamental.In 2017, the experimentation offer and processes for supporting companies were formalized FORCITY : and include a sole contact point for a new partnership experimentation, mapping the territorial has been established offer and establishing key principles. to develop an open and collaborative modeling platform that aims to optimize the planning and management of waste collection over the metropolitan area (Next Road The Confluence district is an project). emblem of the experimental approach to the smart city and user services. In the fall of 2017, the experimental phase of the Franco-Japanese Lyon Smart Community project ended. This enabled testing an integrated approach to energy management at the district level. The NAVLY driverless electric shuttle will continue to transport This experimentation continues workers in the Confluence district in a more operational phase with and visitors until end 2018. the European project known as Horizon 2020 Smarter Together (2016-2021). For two years, 14 partners of the Eurêka Confluence consortium (including 12 private 15 I-GIROUETTES, partners) have been experimenting which are dynamic with new solutions for health and and interactive well-being services in the city. traffic signals from the Charvet Digital Media company, were also deployed over the Confluence district in 2017. LYON, A FABRICATING METROPOLIS — 31

By INNOVATING in our way of building, territory aims to improve services and make a smart city, we renew the way in which it easier for the public at large to access the metropolis acts. The ERASME public this data (mapping, display, ergonomics). innovation laboratory carries out annual research and action programs and explores topics such as how to use artificial By DRIVING the smart city ecosystem, intelligence for public actions (2018), Lyon Métropole plays a role in promoting virtual reality (2017) or the use of public smart city topics in a way that encourages playgrounds to create a social bond (2016). the implementation of innovative projects and partnerships. In 2016, the Smart City Reinventing ways to use public Encounters provided an opportunity for areas by combining ideas from over 500 players from the Lyon smart city professionals, designers and users ecosystem to discuss their shared vision and is the basis of the Remix plan projects for tomorrow. Next, a one-day method. During a Remix in October 2016, Thématix meeting focused on the smart city participants from the Student Center, approach at the LyonTech – la Doua campus, students, professionals and institutional which is an exemplary experimental site. representatives reinvented this student center in an open an collaborative The third edition of the biennial Smart City way and designed new areas. Encounters will be held in June 2018.

In 2017, Lyon Métropole collaborated By OPENING territorial data, with ten partners on the city’s stand at Lyon Métropole aims to use data in a the Smart City Expo World Congress way that facilitates and organizes its in Barcelona to promote the solutions communication and use over the area, with and visions of Smart City Lyon. the goal of creating economic and societal value. Today, more than 1,000 data sets are available. Enabling the open data platform to handle public and private data from the

Connected objects facilitate innovation and urban territory based on – a system to optimize and new services the generation of new connected objects, such as : glass recycling based being deployed categories of services in – a natural air conditioning on sensors placed inside The bIoTope project the Internet of Things area. system for the urban area collection bins. (Building an Internet of based on sensors placed in Currently, 150 sensors Things Open Innovation Like Helsinki and Brussels, the trees on Rue Garibaldi to report the level of filling Ecosystem for connected Lyon Métropole deploys lower the city temperature in the bins, and 300 are smart objects), aims to new services over the and create cool spots ; planned for 2018. 32 — LYON, A FABRICATING METROPOLIS

French Tech : digital technology at the core of urban transformation

As the second leading center for digital Dynamism of digital technology in France and labeled French technology companies Tech since 2013, Lyon Métropole places this technology at the core of its strategy. The technology is used as a vector of economic, +5.3% social and societal innovation with added INCREASE value for all territorial players, whether in number of they are entrepreneurs, companies created research workers, over one year residents or cultural Since late 2017, players or associations. the “WebCome +2.7% Lyon” approach Lyon Métropole’s digital GROWTH backed by a strategy aims to : in employment collective has 1. Affirm Lyon as the over one year “labeled” and reference city for 22% [this is higherthan the promoted events innovation in digital RATE OF COMPANY overall increase in all for the general technology based on CREATION private salaried jobs : public on internet a rich and complete in the digital sector in +1.8 % ] areas of interest ecosystem, cutting-edge 2016 in Lyon Métropole (lectures, meet- training, internationally [ this rate is above that ups, workshops, recognized R&D labs and of the ten largest French +7.2% hackathons, successful start-ups ; cities (19 %), the region GROWTH IN discussions, etc.). (21%) and France as a TURNOVER These “off” events 2. Break down barriers whole (19 %) ] for digital companies demonstrate the between research over one year effervescence and the economy as a in Lyon with way to drive company respect to growth and innovation ; digital topics. 3. To consolidate Lyon’s positioning in this new area and promote the French Tech approach, a new totem site for digital innovation (Halle Girard) will soon be opened, numerous accelerators and start-up incubators will be created In April 2018, Lyon Métropole welcomed “The and support programs will be developed. Web Conference” for the second time since it was created in 1994.

Sponsored by the University of Lyon, this edition broke attendance records with 2,200 participants. This key encounter for scientists worldwide featured discussion forums on web evolution and web technologies and their sociocultural impact. LYON, A FABRICATING METROPOLIS — 33

A creative metropolis : 21,734 CREATIVE JOBS on the cutting edge and in 2014 [ +12.2 % in five years ] a “discoverer” of talent

At the interface between culture and the economy, the creative industries generate focus on 3 projects employment than cannot be relocated, Two trade shows to support revives a local area and enhances the textile industry : attractiveness and TEXTIVAL : For the fourth edition held in economic dynamism. 2017, this annual show for professionals in the textile and flexible materials industry Culture Lyon Métropole aims to counted over 400 participants from all and the creative support creativity in the over France, who are major industrial industries are local area and crate an players, and resulted in more than sectors of activity ecosystem that encourages 3,100 business meetings. that center project leaders. on creation, SILK MARKET (14th Edition in 2018) : development, This event is open to the general public and production, promotes the Lyon silk industry, which is the reproduction, undisputed source of international impact. promotion and the release or marketing of goods, services La Commune and activities with Opened in March, this “Third Place” is an cultural, artistic incubator dedicated to gastronomy that and /or heritage welcomes artists and chefs-in-residence contents. and puts shared facilities at their disposal (collaborative kitchen, concert stage, etc.). The idea is to provide a simple, flexible and shared turnkey offer with high-quality support for all project leaders wanting to develop culinary entrepreneurship.

With the opening of the “Hotel 71” creative hub followed by the creation of a traditional incubator, this new 1,200-square- meter center initiated by the Arty Farty association aims to encourage new social and societal practices. It will bring together cultural entrepreneurs at various stages of developmentfrom the media, culture and art worlds. A co-working area designed for the artistic and cultural ecosystem has also been planned to offer a place where new arrival in Lyon can establish themselves. preparing for the future A learning metropolis

THE MID-TERM CHALLENGE

15 % FOREIGN STUDENTS IN LYON [ in 2017: 9% of students were 1. Source: Opale — Impact Indicators — 2016-2021 foreign on University Economic Development of Lyon campuses1 ] Program — January 2018 1 Sustain the A promise international excellence of the Create the University of Lyon A new design P.39 conditions for for higher education LyonTech – la Doua, the producing, European reference campus P.39 spreading for science and technology The Innovation Factory, open to all, especially P.40 and sharing to SMEs and associations

ULYS: a center to welcome knowledge P.40 foreign scientists

IDEX: a label P.41 to support innovation

Outstanding young P.41 researchers 2 3 Support initiatives Make training a source that adapt training of local competitiveness to company needs “Home” training, a key company strategy: extension Going beyond assumptions: P.44 P.42 Révél&Vous of the RTE campus over the Gaulnes business park “Talent developers” to train P.43 for the digital professions Opening of the Maison des Etudiants, a new- P.44 generation student center

The Sergent Blandan Residence to improve P.45 student housing

Developing student P.46 entrepreneurship KEY FIGURES

number of students difficult- 153,700 to-fill STUDENTS in the jobs fall of 2015 48,800 3.9% RECRUITMENT in one year PROJECTS in 2017

including 41 % considered number of to be difficult researchers and teacher- researchers 6,800 number RESEARCHERS AND TEACHER- of jobs RESEARCHERS at the University of Lyon (Comue) in 2016 57,700 SALARIED WORKERS (public and private) in education 0.5% RSA recipients in one year 39,240 RSA RECIPIENTS at end 2016 in Lyon Métropole

or 12 % of recipients Source Opale — November 2017 “2016/2021 Economic Development Program for Lyon Métropole — Impact 2.8% in one year Indicators” LYON, A LEARNING METROPOLIS — 39

A new design and research partners, for higher including some private education establishments. To consolidate the gains made with the University This event will assess 1 Development Program the program, which initiated in 2010, Lyon is scheduled to end Métropole aims to bring in 2020, and draw up a new prospective vision a report by the partners to metropolitan campuses on the future design Support the by 2020, to be met for higher education. by 2030.

international In June 2018, the University excellence of Development Plan meeting will be held. This meeting brings the University together local players, the Comue (community of universities and of Lyon institutions) and partners from higher education

LyonTech – la Doua, European reference campus for science and technology

The “LyonTech – la Doua 2025: Territory the implantation of 200 companies by 2025 of Innovation” project is organized along and the creation of flagship projects like three lines: the pre-Innovation Factory or the Axel’One – Consolidate innovation and reinforce technological platform; economic positioning with a strategy built on a new real estate offer (100,000 sqm – Build an urban identity with a broad in the immediate vicinity of the campus), rehabilitation and construction program (23 rehabilitations and 9 constructions) that is rounded out with an ambitious redevelopment program for the main roadways under project management by Lyon Métropole (deadline 2021);

– Develop a high-quality service offer. The operators’ club, where leading campus innovators meet every three months, embodies the collaborative work dynamic currently found on this campus. 40 — LYON, A LEARNING METROPOLIS

The Innovation Factory, open to all, and especially to SMEs and associations

The pre-innovation Factory at LyonTech – This project reinforces the University la Doua opened its doors in September of Lyon’s ability to innovate and carry 2017. On 350 sqm located at the entrance out projects that will benefit the area to the campus, the Factory houses a by mobilizing students, research workers technological fab lab managed by a student and scientific and technological resources. association and a creative co-working The various Innovation Factory sites area. This temporary locale was launched will feature new areas for incubation, as a prelude to the Innovation co-working and creativity, along with new Factory, which is a University of fab labs, while making it easier to access Lyon cross-project to be housed the University’s scientific and technical in four buildings to be built platforms and enabling project leaders between 2019 and 2021: to manufacture, test and experiment with – the D-Factory in Saint Etienne, their innovations. The Innovation Factory – the E-Factory at the is a place for cross-fertilization, which is Manufacture des Tabacs open to everyone: students, researchers, in Lyon, companies and, in particular, SMEs. – the I-Factory on the With an overall cost of 16 million euros, LyonTech – la Doua campus, this project was initiated by the University – the Public Factory of Lyon and is supported by the French at the Blandan site. government, the Auvergne-Rhône-Alpes region, Lyon Métropole and Saint-Etienne Métropole.

ULYS: a center to Saint-Etienne site a of company visits has been welcome foreign leading player in research created in partnership with scientists and higher education in Lyon Métropole. An initiative of the Europe and worldwide. University of Lyon, the From 2015 to 2017, ULYS center, was set up A partnership with over 100 international by the Foundation for the ONLYLYON will reinforce scientists were able to University of Lyon and the attractiveness of the visit 11 companies and created in January 2014. university site with activities socio-economic structures such as the organization in the area. This project develops the of events in the Skyroom offer of support services or targeted communication from the University of campaigns. To open Lyon for foreign scientists the world of research and is in line with the to the socio-economic goal of making the Lyon environment, a program LYON, A LEARNING METROPOLIS — 41

IDEX: a label governance. The label attractiveness for major to support is associated to a budget scientific installations, etc.); innovation envelope of €25M / year. The University of Lyon – Strengthen the ties obtained the IDEX label For our area, this between knowledge and on February 24, 2017, represents a unique industry as the trademark in the context of the opportunity to: of Lyon Métropole for Investments of the – Take advantage key strategies (industry Future program. This label of new drivers for of the future, etc.); recognizes the work carried an ambitious policy out to give a new image of international – Create initiatives and to the University of Lyon attractiveness support the development that reflects excellence (recruitment of international of the University of Lyon in research and stricter scientists, territorial in an innovative way.

Outstanding young researchers

In partnership with the University of Lyon, Lyon Métropole awards the Young Research Worker A trained physicist, “We were given Prize. The goal is to put Anne-Laure Bulin is this award as an the spotlight on outstanding currently working encouragement. science students, whose on photodynamic People are potential was confirmed therapy, which betting on our after their thesis. is used in the future career.” treatment of These winners contribute certain cancers. Since receiving to the scientific reputation the prize, this of Lyon Métropole with Although she is young woman from research topics that fully very pleased to Lyon has used it as reflect the research strategy have received the a springboard to adopted by the University Young Research continue at Harvard. of Lyon within the IDEX Worker Prize in framework. Lyon for work in Anne-Laure Bulin, progress, Anne- physicist Laure is nevertheless conscious of future goals: 42 — LYON, A LEARNING METROPOLIS

2 Supporting initiatives that adapt training to company needs

39,240 Going beyond RSA BENEFICIARIES assumptions: Révél&Vous

12% The Lyon Métropole Economic for a creative work session. Participants OF HOUSEHOLDS Development Program wants to help RSA were divided into mixed groups of ten, with RECEIVING beneficiaries to get a job by encouraging their goal being to co-build viable economic family benefits also projects of “social insertion, training and solutions in an open manner using received the RSA entrepreneurship” through an innovative contributions by everyone on topics such at end 2016 and dynamic pathway. To help achieve this as digital technology, training or users and goal, CPME, in collaboration with Lyon the city. Teams were supervised by coaches Métropole, WAOUP and AG2R, organized who guided them in the creative process. the “Révél&vous” event designed to join After the session, four pitches presented -2.8% the job market and social insertion, going the solutions built by the teams for each DECREASE IN NUMBER beyond common assumptions and showing of the challenges. This first action will be of RSA beneficiaries the potential for collaboration that exists followed by workshops throughout the year from 2015 to 2016 among individuals. 2018 to continue work begun.

This first edition mobilized 150 participants, who were RSA beneficiaries, social workers or heads of small companies and start-ups, More than 22,000 training program starts for job seekers in 2016

In the Rhône department, the number of training program starts for job seekers nearly “Talent doubled between 2015 and 2016, rising from less than 12,000 to developers” 22,180. This strong growth can be explained primarily by the impact to train for of the national “500 Extra Training the digital Courses” plan. The proportion of training program professions starts for long-term or non-qualified job seekers also increased: +2 points for job seekers who had been out The Lyon area is the second leading of work for 12 months or more; French site for digital technology. +3 points for non-qualified workers. Since this fast-growing sector of activity has difficulty recruiting, During 2016, training concerned Lyon Métropole and its partners have mainly the areas of exchange created a job and training program and management (19%), languages for web developers entitled “Talent and personal development (19%) Developers”. In December 2017, and personal services (18%). a first class of trainees successfully finished the program. Source: Opale — Impact Indicators — 2016- 2021 Economic Development Program for Lyon Métropole - November 2017 These trainees are all beneficiaries of the RSA minimum revenue and were chosen for their technical skills and motivation. 44 — LYON, A LEARNING METROPOLIS

“Home” training, combines electrical a key strategy and digital technology. for companies: Known as “Transfo”, this extension of project will include all the RTE campus RTE platforms in the Paris 3 at the Gaulnes region, CEA-Tech teams business park and start-ups, working Like a growing number together in an “open of companies, Veolia innovation” environment. and RTE have developed Over 600 participants their own training programs will be welcomed. Make training and opened national training centers in the This investment, for a a source of Gaulnes business park total of 70 million euros, at Jonage in 2012-2013. will enable RTE to create a European showcase local competi- By 2020, RTE will for the company’s new expand from 14,000 to technologies and take 30,000 sqm and open advantage of strong tiveness a large technological synergy between R&D campus for testing and and training platforms. company training, that

Opening of the new-generation Maison des Etudiants student center

After a period of restoration work, The center now proposes: the Maison des Etudiants located in the – A student resource area; 7th arrondissement of Lyon opened its doors – 450 sqm of co-working areas, with a new look in the fall of 2017. including 200 sqm for events; – An association “breeder”, This redevelopment is the result of the with 58 associations for students collaborative work of some forty participants in residence that will focus on developing from various backgrounds (students, projects on topics such as entrepreneurship, designers, institutional representatives, international horizons, sustainable experts on the student world, etc.). They development and solidarity. redesigned the offer of services and the positioning of the center based on student expectations and lifestyles. LYON, A LEARNING METROPOLIS — 45

The Sergent Blandan Residence to improve student housing

Ranked as the number one student city Opened in the fall of 2017, the new Blandan in France, with continuing growth in the Residence embodies a dynamic approach number of students each year (nearly based on a Lyon Métropole initiative. 30,000 additional students in ten years), An innovative program includes tutorial Lyon in the undisputed leader in high-quality services and cultural openings, as well education and pleasant living. To maintain as artistic activities and sports. this impetus, major efforts have been made in the area of social housing, Located in an urban park, this new with the ambitious goal of creating residence has 257 units and is conveniently 6,000 units by 2020. located near a number of university institutions (Sciences Po Lyon, University of Lyon 2, IUT Lyon 3, ENS Lyon, etc.).

These elements reflect an effective partnership that is encouraging for future operations. 46 — LYON, A LEARNING METROPOLIS

Developing student entrepreneurship

LYON METROPOLE FEELS THAT STUDENT ENTREPRENEURSHIP IS PARTICULARLY IMPORTANT. THIS IS SHOWN BY THE SUPPORT PROVIDED FOR PROGRAMS LIKE BEELYS, THE IDEA CHALLENGE, CAMPUS CREATION AND JEA.

Campus Creation Young Entrepreneur of the Year Campus Creation is open to undergraduate JEA (“Young Entrepreneur of the Year”) and graduate students from the Auvergne- is a start-up acceleration contest. This Rhône-Alpes region who want to join contest is designed for innovative start-ups multidisciplinary and multi-school teams that are being created or have been created to invent a company project. The most within the last two years by entrepreneurs promising project is selected by a jury of who are under 35, still students or recent business people and experts. Nearly 800 graduates. In addition to the contest prize, students participate each year. candidates benefit from training and contact with experts to work on their project and develop their network. Each year, the contest welcomes 170 project leaders. LYON, A LEARNING METROPOLIS — 47

Beelys Implemented in 2014, the Beelys program (Boosting Enterprising Enthusiasm at Lyon -Saint-Etienne) For three years, is designed to deploy student- the Beelys entrepreneur status. Backed by the program is: Foundation for the University of Lyon and supported by Lyon Métropole, Beelys is the biggest of France’s 29 “Pépites” (student hub for innovation, transfer and entrepreneurship). These hubs support the process of thinking and design, all the way 850 to company creation. As a complement CANDIDATES to a training offer that leads to the for student- student entrepreneur degree (D2E), 900 entrepreneur Beelys organizes three entrepreneurial IDEAS POSTED status contests on the Lyon-Saint-Etienne on the Idea university site that go from first idea Challenge to final creation. “The Idea Challenge” is a contest of ideas for students starting at the undergraduate level that aims to stimulate creativity. 2,082 Nearly 300 students participate STUDENTS in the contest each year. in the campus Creation program 25,000 STUDENTS Creation of an aid trained and aware fund for prototyping Lyon Métropole wants to support student- 33 entrepreneurs in the project feasibility phase and for the initial technical development 300 of their project. The goal is to make it easier PROJECT to go from idea to creation through the use INSTITUTIONS LEADERS of an aid fund for prototyping. of higher learning in the D2E involved program Implementing this fund aims to: – Provide a response to the entrepreneurial project development needs of students that is coherent with the 730 Innovation Factory at the University of Lyon; PROJECT – Contribute to the development and offer LEADERS of platform services on the university site; in the JEA 197 – Promote the detection of innovative acceleration COMPANIES projects and create a continuum with program CREATED existing programs; – Promote Lyon Métropole intervention in the student-entrepreneur area. reaching out An attractive metropolis

THE MID-TERM CHALLENGES 100 NEW COMPANIES welcomed each year, 2,000 jobs [ in 2017: 103 implantations for 2,160 jobs 300,000 sqm in three years ] OF OFFICE SPACE marketed per year [ in 2017: 269,240 sqm 6 million of placed office space2 ] OVERNIGHT STAY PER YEAR [ in 2017: 5 million overnight stays in hotels1 ] 10 million PASSENGERS Sources: at the airport per year 1. MKG — CCI 2. FNAIM [ in 2017: 10.2 million 3. Aéroports de Lyon passengers3 ] 1 Forge a distinctive reputation for hosting

An attractive city P.53 A promise for the tertiary sector

Relying on international conventions to develop P.54 Affirm Lyon’s business tourism A candidate for P.55 singularity welcoming major events

Growing results for company and its P.55 prospection and implantation influence A successful relocation: P.56 CIRC in the Gerland Biodistrict on the Hubmet clarifies the offer P.56 international of international support Making it easier to welcome P.56 stage foreign executives 2 3 Enhance Lyon’s Make Lyon well-known international and appreciated: grow reputation and Lyon’s international welcome the world reputation and to Lyon advertise the city’s “know-how” Adhering and committing P.57 to the Metropolis network Using shows to promote P.61 the area International missions that P.58 serve economic development International City P.62 of Gastronomy Lyon Airport develops P.58 its international coverage A tribute to gastronomy P.63 The Franco-Chinese cultural forum, a key ONLYLYON, ten years already… P.63 P.59 moment of exchange between Lyon and China

Lyon affirms its positioning P.60 on European funding

Exporting Lyon’s know - how P.60 internationally KEY FIGURES

international meetings tourisme 59 INTERNATIONAL MEETINGS hosted by Lyon Métropole in 2015 16,847 TOURISM RESIDENCES stable as compared to 2014 in 2016 in Lyon Métropole 66.9% OCCUPATION RATE Lyon’s rank 1.2 point for meetings in occupation rate over one year nd nd th 2 22 34 RANKED RANKED RANKED FRANCE EUROPE INTERNATIONAL

th th stable 20 35 as compared in 2014 in 2014 to 2014 real estate offer metropolitan office space foreign capital 5,937,000 sqm OF OFFICES 390 17% in the metropolitan INSTITUTIONS OF COMPANIES real estate offer in 2016 with foreign with foreign capital capital and over 20 employees 10.2% TOP 5 OF HIGHEST- INVESTING of new offices 57,825 COUNTRIES (IN NUMBER OF JOBS) JOBS 20 % United States 17 % Germany

3% 14 % Sweden in two years 8 % Russia 5 % Switzerland 36 % Other countries

Source Opale — November 2017 “2016/2021 Economic Development Program for Lyon Métropole — Impact Indicators” LYON, AN ATTRACTIVE METROPOLIS — 53

1 Forge a distinctive reputation for hosting

An attractive city for the tertiary sector

The Lyon Métropole office real estate offer reached – The Confluence district is finalizing the ZAC 1 the threshold of 6.3 million square meters in 2018, business park with delivery of the King Charles making it the strong second-ranked leader in France. and Chamber of Trades operations. ZAC 2 is Lyon Métropole has reaffirmed the basis of its real being started on the basis of mixed islands with estate strategy: flagship projects like the delivery in early 2018 of – Multi-center development sustained the Ynfluences Square operation, followed by the by large urban projects, creation of the A1/A2 island, with 13,000 sqm of – Regular, controlled development, office space. Finally, Confluence will sign off on – A diversified offer to meet all company needs. projects blending innovation and entrepreneurship with the delivery of Halle French Tech late in 2018 This strategy has already resulted in the delivery and the Lumen Cluster in 2019. of buildings over the past two years for four urban – Carré de Soie confirms its place as an independent projects and their corresponding office space: office real estate hub through its success with – Part-Dieu, the Lyon Métropole offices hub, larger users (Veolia, Adecco, Alstom, Technip) and is developing a real estate offer to meet various user the commitment of promoters to new speculative needs (107, Terralta, SILEX1 with the implantation operations (View One, Organdi and Karré) that of the Nextdoor co-working area), to be rounded appeal to users. out by Sky 56 in 2018-2022, and two towers: – Among other hubs: in the west, Techlid is To-Lyon and Silex 2. now home to the headquarters of Bledina (which – Gerland confirms its importance as the second- received a 2017 Simi Award) and the SOPRA and leading metropolitan office district. To the north, LOLC developments; SADENA was delivered to delivery of the RTE building, SEPTEN and the Green GrandClément. In the east, office development at Office Link will be followed by Brickwall, planned Grand Stade and Grand Parilly has begun. for 2019. To the south, the Biodistrict will be home to the headquarters of the Boehringer Ingelheim This reflects a sustained pace of delivery company and is awaiting office space offers such of 125,000 sqm per year. as Urban Garden, Eklaa and Les Jardins du Lou. 54 — LYON, AN ATTRACTIVE METROPOLIS

16,847 ROOMS IN 241 HOTELS AND TOURISM RESIDENCES available in Lyon Métropole in 2016

4th ranked NATIONALLY in number of establishments [ after Paris, Aix- Marseille and Nice ]

3th ranked NATIONALLY in number of rooms Relying [ after Paris and on international Aix-Marseille ] conventions to develop source Opale — November 2017 “2016/2021 Economic Development Program for Lyon Métropole — business tourism Impact Indicators”

International association meetings, areas they target. Over the past six months, which are sources of scientific Lyon has been chosen to host several major reputation and economic benefits, meetings, including an international meeting are among the events on security, another on the health products targeted for hosting. and a particularly important meeting on electro-mobility. Strong growth In a context of strong in hotel occupation: competition between The University of Lyon and University host cities, the number hospitals also play a key role by maintaining With nearly 4.75 million of hosting submissions a pool of internationally known research overnight stays in 2016, made by the Convention workers and doctors who are able to hotels in Lyon Métropole Bureau between 2016 back meeting projects. For the first time, showed a notable increase and 2017 increased and with the support of the tourism unit, of 8 % as compared to by 17%, which generated the Convention Bureau grouped all of its 2015. This performance is a 30% increase over the prospects together in June to give them particularly remarkable in same period in the number a new impetus. This event relaunched light of the fact that the of convention days won. a meeting project in the geochemistry hotel industry in France sector for 4,000 international participants had a difficult year in 2016, These meetings enhance that has now been won. with the strongest drop the area’s reputation in in activity since 2009. The direct proportion to the return of the Festival of Lyon Métropole priority Lights and hosting the Euro 2016 championship are undoubtedly factors behind this good result. LYON, AN ATTRACTIVE METROPOLIS — 55

Company Applying prospection and to host major implantation results events are on the rise

HOSTING LARGE SPORTS EVENTS ADERLY is an agency for the international promotion IS PART OF THE LYON METROPOLE of the Lyon region and is in charge of prospecting for STRATEGY TO REINFORCE THE new companies. ADERLY is highly qualified to explore AREA’S REPUTATION. the potential of countries and industries and, during the past few years, has developed a differentiating approach based on crossed prospection. With the UEFA Euro 2016 event, Lyon Métropole confirmed its attractiveness With each passing year, the number of implantations as a site for major sports events in the supported by ADERLY increases. Although the long-term context of tandem applications made target (2010-2015) is an average of 74 implantations per by the City of Lyon and its sports partners. year, the economic program set in 2016 aims to secure The city will successively host the UEFA 100 implantations annually and create 2,000 jobs within Europa League final and the semi-finals three years. In 2017, of the rugby Top 14 in May 2018, the this goal was reached semi-finals and the FIFA Women’s Soccer with 103 implantations, World Cup final in July 2019 and the “In the context which will create 2,160 Rugby World Cup in 2023. of the company’s jobs within three years. growth strategy, The agency has also been In addition to creating economic, tourist LEM is reinforcing able to put the brakes on and media benefits, these major events development a trend toward a decrease are also key occasions for participating in capacity by opening in the number of jobs the development of sports activities. They a new center of created per implantation support the policy of developing sports- technological (21 in 2017, as compared health programs and school sports. expertise in the to 19 in 2016) through Lyon area. We chose sharper prospect Lyon because of targeting. the dynamism of its technological ecosystem, engineering hubs and the proximity of customers and of our headquarters in Geneva, as well as for the region’s attractiveness.”

Jean-Marc PECCOUX Vice President for Innovation and R&D, LEM TECH FRANCE 56 — LYON, AN ATTRACTIVE METROPOLIS

A successful relocation: CIRC in the Gerland Biodistrict

Implanted in Lyon since 1972, the CIRC Métropole. The City of Lyon has provided is an international institution specialized land and is funding demolition costs and in research on the causes of cancer. depollution of the site, which was formerly It currently houses over 200 research occupied by EFS. workers from 50 countries. In 2018, studies will be finalized, and a early Lyon Métropole has committed to in 2019, a building permit will be secured supporting the institution’s relocation for the start of two years of work. to the Biodistrict by assuming project management for the construction of a new headquarters building on a site covering nearly 11,600 sqm.

In late 2017, following a consultation launched in May 2016, Lyon Métropole chose the Demathieu Bard /Art&build Architectes / Unanime Architectes / WSP / Indiggo Group to build the new center. Project funding in the amount of €51.6M is ensured by the French government (€17M), the Auvergne-Rhône-Alpes region (€13M), the CIRC and Lyon

Hubmet clarifies Making it easier and with the support the offer of to welcome of ADERLY, Lyon international foreign Métropole has started support executives work on reducing delays. The Hubmet project The prefectural facilities The new approach is aims to clarify the offer to find the type for welcoming foreign based on two special of international support of support that best executives are currently procedures: the for companies, which fits their needs. saturated. The time implementation of an is currently very dense it takes to renew a accelerated circuit for and scattered. A survey Hubmet will provide residence permit holders of a “talent” has been undertaken to a new tool that serves sometimes extends passport and the creation enable implementing a the Lyon Métropole beyond the legal deadline of an alert process for the platform that presents economic strategy and makes it difficult to most urgent situations. the existing offer. This and the international attract strategic workers These procedures have platform will make it development to Lyon. In collaboration been undergoing testing easier for companies of companies. with the Rhône Prefecture since the spring of 2018. LYON, AN ATTRACTIVE METROPOLIS — 57

Adhering and Governments and committing United (an international to the Metropolis organization to promote network local democracy that With 137 members, is the main voice of cities 2 Metropolis is the world’s at the United Nations). leading network for big cities. On the one hand, Lyon Métropole joined the network backs the Metropolis during the interests of cities through 2017 worldwide meeting Enhance Lyon’s urban diplomacy and, and the city’s membership on the other, the will become effective development of urban in 2018. Lyon already international governance capacities participates in two pilot through knowledge projects related to its reputation and sharing. urban strategy: “Metropolis Energy Governance”, with As the place where Barcelona and Montevideo, welcome the world expertise on and “Innovating and urban government Dynamizing Strategies converges, Metropolis through Urban Projects”, world to Lyon is the metropolitan section with Brussels, Montreal of Local Cities and the Paris region.

The President In the In the real estate of Lyon Métropole biotechnology and finance sectors, and the Mayor of sector, there meetings were held Lyon led an official were very high- to support German mission to Germany level meetings real estate investment for the Frankfurt with the directors projects in Lyon and Book Fair. In addition of the Boehringer the organization of the to steengthening Ingelheim, Bayer Oddo BHF Forum, one cultural cooperation, and Merck groups, of the most important strategic economic which have business conventions partnerships major activity in Europe, which is held were considerably centers in Lyon. each year in Lyon for reinforced during institutional investors this visit. and listed companies.

Official mission to Frankfurt from October 11 to 15, 2017 58 — LYON, AN ATTRACTIVE METROPOLIS

International missions that promote economic development

Official foreign missions Depending on the destination, they to partner or strategic are used to implement various actions: areas are among the – promotion of our areas of excellence most effective of Lyon in the leading professional trade shows, Métropole’s international actions. On the such as BIO US or Arab Health; one hand, they reinforce the international – promotion of local specialties reputation of Lyon and of local players; (lighting, gastronomy); on the other, they enhance metropolitan – support of international development attractiveness for foreign investors. of our leading professional events (Pollutec, SIRHA, etc.); These missions focus on high-potential – forums at major international conferences; partner regions, such as North America – meetings with foreign investors (Boston, Montreal), the United Arab to consolidate foreign implantations Emirates, Asia (China, Japan), Europe and attract new investors; (Frankfurt, Milan, Barcelona) and North – support for exporting our know-how Africa (Algeria, Morocco). and allowing local players (companies, start-ups, universities, artists) to access They mobilize local economic, cultural, international markets. university and institutional players who are committed to international development.

Lyon Airport this positive dynamic. by the Aéroports de Lyon develops its Lyon is one of the top- investment strategy, with international performing large French Lyon Métropole as a 7.6 % coverage airports (after Toulouse), shareholder (notably for INCREASE IN Although traffic does not with a 7.6% increase in the opening of the new PASSENGER TRAFFIC yet fully reflect the Lyon passenger traffic and Terminal 1), this dynamic area’s economic strength, the opening of 10 new will be ensured for the Lyon airports have shown connections (for a total of coming years. record growth in recent 120 destinations). Above years. all, the airport has reached a symbolic height with 10.3 10 Following exceptional million passengers, which NEW results in 2016 (+9.6% makes it a Category 2 CONNECTIONS increase in passenger airport according to (total of 120 traffic, 30 new lines), the European airport destinations) growth in 2017 confirms classification. Supported LYON, AN ATTRACTIVE METROPOLIS — 59

The Franco- Chinese cultural forum: an essential link between Lyon and China

The Forum focuses on four main areas: three days in Lyon. It revolved around economy, university, culture and tourism. discussions that are very promising – Economy: a real driver of attractiveness for Franco-Chinese relations and the for Chinese companies; enhancement of the territory’s reputation. – University: an exchange platform The Forum also reinforced the area’s to promote Lyon universities in China attractiveness for Chinese decision- and recognize degrees that are equivalent makers and investors by encouraging in French and Chinese universities; new partnerships and consolidating our – Culture: to promote diversity position as a local leader in France as and cultural exchange between concerns cooperation with China. our two countries; – Tourism: a key advantage for the On the strength of the 2017 edition, development of Chinese the Franco-Chinese Confluences Forum tourism in Lyon. will be held in Lyon in 2018. As part of the Pollutec show and focusing on the topics Created in The 2017 Franco-Chinese of the city of tomorrow and the circular 2015, the New Forum is a concrete economy, the event will aim to promote Franco-Chinese example of joint initiatives metropolitan know-how and the Smart Institute is a between Lyon Métropole City of Lyon, while highlighting local Lyon Métropole teams and those of the implantation opportunities. The Forum diplomatic tool New Franco-Chinese will help turn Pollutec into an focusing on China Institute that reinforce international show by establishing that is becoming our relations with China. stronger strategic links with Chinese a national This high-level economic and institutional players. reference in multidisciplinary forum Franco-Chinese was attended by more relations. than 800 participants over 60 — LYON, AN ATTRACTIVE METROPOLIS

Lyon affirms programs in order to adapt by Europe; this will have its positioning funding to projects being a stimulating effect on with respect developed. In 2017, nearly future projects in the to European €4M in European funding construction sector. funding was obtained from the Lyon Métropole continues European Investment Bank In a similar manner, the its commitment to the within the framework of launch of construction on In 2017, Lyon also welcomed European scene by the ERDF cohesion policy. the Givors entrepreneurial 80 representatives from reinforcing funds for the These loans have a real hub, which is co-funded 26 European cities to discuss development of the city’s impact on the metropolitan by the European Union, will the Smart City strategy at a public policies. Increasingly, economic structure. reinforce local development “Knowledge Society Forum” Lyon diversifies applications Currently, the Eco-rénov’ by encouraging company sponsored by the European to the various European platform is supported creation. Eurocities network.

Exporting Lyon’s know-how internationally

For several years, Lyon’s In 2007, the city created the “Délice” expertise in lighting has network, which currently includes been exported to various 23 cities on four continents. They have cities worldwide to develop chosen gastronomy and good eating lighting design and assist as a strategic focus for developing their with the organization economy and tourism. During the 2017 of lighting events, as Montreal Light Festival, which paid well as to implement tribute to Lyon, 14 chefs from Lyon the lighting of historical went to Montreal to promote architecture. A number Lyon cuisine. of artists, light designers and lighting companies Metropolitan expertise in urban from the area are active initiatives is also recognized and regularly participants in lighting called on in the context of partnership operations around the world. In 2017, agreements with seven African capitals. for instance, several lighted works were Lyon Métropole supports the governance installed in Hong Kong for Lumieres Hong and urban development of these cities, Kong and in Frankfurt for the Book Fair. In which are confronted with the challenges Ho Chi Minh City, several public buildings of exponential urban growth, through (museum, opera, city hall) were lighted technical assistance missions that rely with the help of local professionals. on Lyon’s solid background in urban engineering. In the area of urban mobility, A renowned world venue for gastronomy, Lyon provides support for the new tramway Lyon relies on this area of excellence to in Rabat and the urban travel strategy promote its know-how internationally in Ouagadougou, with the creation by supporting and encouraging local of a mobility observatory. chefs, producers and cooking schools. LYON, AN ATTRACTIVE METROPOLIS — 61

3 Make Lyon well- known and appreciated: grow Lyon’s international reputation and advertise the city’s “know-how”

Use shows to promote the area

In the context of competition between Lyon’s economic dynamic (Enterprise of French and European cities, Lyon Métropole the Future, the Entrepreneurs show, etc.). is ready to do everything it takes to attract These shows are exhibition platforms where new talents and new companies, while Lyon Métropole displays its European and reinforcing its strategic international ambitions. Lyon Métropole’s business areas, consolidate regular presence at professional events and its industrial base and its continued efforts to highlight the area’s These actions attract investors. attractiveness and importance give Lyon reinforce the public the reputation of a dynamic, balanced and policies adopted This is why the city has secure market. by Lyon Métropole chosen to invest in the and contribute to leading company real estate In addition to these events, which are the area’s global shows (MIPM, SIMI), large evaluated annually, several events during reputation. Lyon is a professional events tied to the year have an influence or impact that European city that priority industries (Pollutec, justifies the presence and involvement counts, with proven SIDO and Industry, Smart of Lyon Métropole (WWW 2018, large economic dynamism. Cities Barcelona, SIRHA, conventions for associations, etc.). etc.) and an increasing number of major transversal events that demonstrate 62 — LYON, AN ATTRACTIVE METROPOLIS

The International City of Gastronomy

Located in an exceptional setting at the will know why Lyon is called the “capital Grand Hôtel Dieu and covering more of gastronomy”. The rich surrounding than 3,900 sqm, the International City of land and abundant local products, simple Gastronomy will propose permanent recipes, and the area’s past and future and temporary exhibitions, along with history (represented by the participation of taste workshops and demonstrations. innovative industries related to these topics) A themed circuit will guide visitors along will all be highlighted. In July 2019, the City the pathway to good eating for better of Gastronomy will be opened to the public. health. At the end of the circuit, visitors LYON, AN ATTRACTIVE METROPOLIS — 63

A tribute to In parallel, Lyon Métropole gastronomy supports several actions With the planned to promote gastronomy, 3 goals opening in Lyon of including SIRHA, BIG, the International City of SIRHA Green, the Bocuse FUTURE: prepare the evolution Gastronomy, which reflects d’Or culinary awards and of gastronomy in Lyon, future an exceptional dynamic Délice network meetings. emblems and sources of added value. focusing on gastronomy, Lyon Métropole aims Lyon Métropole also IMAGE: differentiate Lyon from other to provide the Lyon area promotes new events areas that also invest in this topic. with a strategy based on in the area, such as the the gastronomy industry. Baguettes Magiques, OPENING: ensure the Preliminary work on this Attable, and Grand Cuisine success of the International City industry has been started Cinéma Club festivals and of Gastronomy when it opens. and the main goals have shows like Go Healthy been listed. and the gastronomy show.

ONLYLYON, ten years already…

The ONLYLYON approach was an initiative of the territorial economic governing entity, known as Grand Lyon L’Esprit d’Entreprise (GLEE). ONLY LYON currently includes 28 public and private partners. They are all committed to reinforcing the reputation and competitiveness of Lyon in a context of increased competition among European and world cities to attract talents, projects, investors and tourists. Ten years after it was launched, ONLYLYON is now recognized as exemplary and a reference in territorial marketing. However, it has developed a new positioning to renew its message. This message is expressed in a brief reference manifesto that describes Lyon’s character and values.

The manifesto proposes positioning Lyon and the surrounding area as a territory where it isn’t necessary to compromise on expectations, projects and dreams, as a territory where making a choice without having to renounce is possible, since the best concession is not having to make one, and, above all, not having to settle for half measures. putting heads together An energizing metropolis

THE MID-TERM CHALLENGE

1,000 COMPANIES committed to giving job access to social welfare recipients [ in 2017: 560 companies were committed* ]

* Source: Lyon Metropole A promise 1 Build positive Drive collaboration collective with other territories The metropolitan hub, P.69 intelligence a place for partner exchange Maintain and reinforce and action neighborhood businesses: P.70 one of the Metropolitan according Pact actions to the Lyon tradition of working together 2 3 Promote exemplary Continue economic economic development development based on solidarity that preserves the environment A new plan for balanced P.71 commercial development Agro-ecology, a driver P.75 of local development The Charter of 1,000 P.71 The Energy Master Plan: ESS, a sector under P.76 P.72 toward a final scenario development The 5th Energy Climate Lyon Métropole: sole P.76 P.74 Conference: a source of hope administrator of ESF Launch of a call for The community’s P.74 an expression of interest P.77 most-used insertion clauses in the “Circular Economy”

[R] Challenge: an open approach to innovation P.77 for better air quality

Lyon Éco Énergie: reducing P.77 energy consumption KEY FIGURES

jobs occupied by active workers living outside 27% jobs occupied by active workers jobs living outside Lyon Métropole in retail trade 40,464 SALARIED PRIVATE SECTOR WORKERS in retain trade in Lyon Métropole

1.7% in one year authorizations and surface areas authorized for sale by CDAC /CNAC jobs in sorted waste 8 AUTHORIZATIONS delivered by commercial recycling development commissions in 2016 for a sales area of 686 16,700 sqm SALARIED PRIVATE SECTOR over the entire WORKERS in sorted waste metropolitan area recycling and dismantling of wrecks 13,200 sqm authorized as compared 3.6% to 2015 in one year

Source: Opale — Impact Indicators — 2016-2021 Economic Development Program for Lyon Métropole - November 2017 LYON, AN ENERGIZING METROPOLIS — 69

1 Build positive collaborations with other territories

The metropolitan hub: a place for partner exchange

Lyon Métropole works with territories As a continuation of contests will encourage belonging to the metropolitan hub the partnerships established inter-disciplinary (Pôle métropolitain) on topics related to in 2016-2017 with ENE collaboration for training innovation, including: and Coboteam (€ 39,500), the young. With this in Cité du Design (€ 39,500) mind, Pôle métropolitan – design, and Astus (€ 34,500), the representatives have with initiatives taken by metropolitan hub launched decided to award grants Saint-Étienne Métropole a call for applications in to ENE, Coboteam and and the Cité du design; 2018. The objective is for La Cité du Design for SMEs to better understand programs implemented over design, building innovation, 2017-2018, for €30K, €18K – robotics and robotics and connected and €31K, respectively. connected objects, objects so that they can take led by Lyon Métropole; advantage of opportunities and economic models. In this way, they will be – building innovation, better positioned in these one of the CAPI areas and more able to industries reinforce competitiveness. of excellence. In addition, the launch of 70 —LYON, AN ENERGIZING METROPOLIS

Maintaining and reinforcing neighborhood businesses: one of the Metropolitan Pact actions

A number of recent diagnostic reports Concretely, Lyon Métropole supports at the national level have underlined municipalities in developing the growing difficulty of city centers neighborhood business by: to revitalize local business. – Elaborating commercial projects that are tied to urban development Lyon Métropole bases its commercial projects (surface area, number of strategy on the commercial master plan, premises, etc.) at sites like Oullins La and one of the plan’s major goals is Saulaie, Saint-Fons Center, Chassieu to maintain and reinforce neighborhood Center and Dardilly Esplanade; business in urban centers. – Drawing up territorial action plans: since 2016, municipalities in the Val The proposals listed in the Metropolitan de Saône area have committed to an Pact will impact three key areas: inter-community approach to an action – Economy: around 16,000 businesses plan for neighborhood businesses; located in the urban agglomeration, – Using SEM Patrimoniale to carry including 6,500 neighborhood businesses; out real estate operations in sectors – Society: consumer trends that that are losing commercial vitality; are evolving in favor of a return – Assisting with the implantation to neighborhood businesses; and marketing of businesses in – Urban development: local collaboration with council chambers; businesses stimulate urban activity – Supporting center-city management and residential attractiveness. at Neuville, Oullins, Villeurbanne Gratte-ciel, Presqu’île and Lyon 7.

Finally, Lyon Métropole and its partners are currently working on a guide to neighborhood businesses for the various municipalities. This guide will include the tools, best practices and competent entities that can be called on to support a business project. LYON, AN ENERGIZING METROPOLIS — 71

A new plan and businesses. When for balanced the economic context is 2 commercial less favorable, special development attention must be paid to To reinforce the security the intensity of commercial and attractiveness that development. Here, the characterizes the Lyon area, goal is to reinforce the Promoting Lyon Métropole has area’s attractiveness while a Company Welcome guaranteeing a balanced Blueprint designed to territorial offer that is located exemplary regulate the land and near residents, sustainable, economic real estate offer, economically long-lasting in particular with respect to and a generator of added economic business under the Urban value. Its implementation Commerce Master Plan. combines complementary development The new Blueprint adopted actions: commercial project in March 2017 was drawn arbitration, support of center- up in collaboration with city management, territorial based on the CCI, the Chamber of promotion, dynamizing Trades and Crafts and the business framework SCOT and is coordinated and tracking the offer and solidarity with local municipalities purchasing behavior.

The Charter of 1,000

Created by the metropolitan employment For companies, this means: insertion program that was adopted late in – Recruiting in a new way (with local 2015, the Charter of 1,000 aims to position employment agencies, without résumés, companies as places that encourage social with an apprenticeship contract, etc.); insertion. Over 500 companies have adhered – Facilitating access to employment to the charter and act in favor of more (sponsor job seekers, carry out interview inclusive territorial development. Their action rehearsals, provide job seekers with has benefited more that 4,000 job seekers. internships, etc.); – Advertising the company’s business (participate in trade meetings or organize visits to the company site); – Supporting social insertion The example of the AUTOCARS company joined the signers (making socially responsible purchases, in PLANCHE – PROMOTRANS of the “Charter of 1,000”. particular through the insertion clause, etc.); company is significant. This Through the CLEE, 25 job – Becoming involved in the local subsidiary of the Keolis Group insertion candidates were employment dynamic (develop actions operates public transportation proposed to the company to promote diversity, talk about company lines for interurban travelers by insertion workers. Seven experience, etc.). and counts over 400 employees candidates were chosen and at ten operating sites. The are currently being trained. 72 —LYON, AN ENERGIZING METROPOLIS

SSE, a sector in development

Players in SSE and social innovation come salaried entrepreneurs. For each euro up with new ideas daily to meet the social, of public subsidies, the AECs generate demographic and environmental challenges an average of nine euros of income in that concern both citizens and companies. terms of social charges and VAT Indicators point to a real enthusiasm for the creation of socially useful projects ESSpresso: business meetings to (+15% in one year), in particular among develop economic and social value the youngest. This is a consequence of In collaboration with the CRESS, Lyon the development of higher-level training Métropole organizes meetings between in SSE. Fifty-three percent of students traditional companies and AEC companies plan to work in the area’s Social and to connect supply and demand through a Solidarity Economy (SSE), and the Lyon responsible purchasing approach. The goal territory is especially fertile. The University of these meetings is to develop turnover of Lyon 2 was a pioneer in this field and for AEC businesses and make it easier to has been joined by business schools like supply companies committed to Corporate 3A and EM Lyon, as well as by IAE. Social Responsibility. To achieve this, “ESSpresso” meetings were organized in Another way to do business 2017 for more than 180 participants and In November 2017, the Lyon Métropole encourages the creation resulted in over 800 qualified meetings. SSE Trophies recognized of socially-oriented companies through ten innovative projects a supportive ecosystem that encouraged over the territory over 1,300 entrepreneurs in 2017. As an (agriculture, social example, the Activity and Employment insertion, mobility, etc.). Cooperatives (AECs) that provide an They brought together answer to the uberization of work through a over 180 participants protective status for salaried entrepreneurs at the Incity Tower. generated €15.3M in turnover (+13% as compared to 2016) for nearly 300

EmerJean They will be employed In November 2016, at an employment-goal 12 31 Villeurbanne was chosen as company, known as FIRST EMPLOYEES WOMEN the experimental site for EmerJean. These jobs are hired in March 2017 the “Zero Long-Term partly financed by money Job Seekers Territory” saved, in particular on 18 project initiated by ATD unemployment allocations. 49 MEN Quart-Monde. Over the EMPLOYEES Villeurbanne Saint-Jean The EmerJean company on March 15, 2018, with a area, the experiment aims currently counts 49 perspective of recruiting 43 to test long-term contracts employees. In the Saint- thirty more by the end of AVERAGE AGE at a minimum wage over Jean neighborhood in the year a four-year period for Villeurbanne, the company chronic job seekers who has opened the “Comptoir” 10 have been signed up with to propose services – at 80 FORMER the employment agency very reasonable rates – EMPLOYEES MINIMUM REVENUE for more than one year. to local residents. by December 2018 BENEFICIARIES LYON, AN ENERGIZING METROPOLIS — 73

The “Autre Soie” project, the ability to speak up and limit the production of 5,000 which is a demonstrator and act and stimulate waste by giving a second INSTITUTIONS of the inclusive city, aims the emergence of group life to everyday objects. to combat geographical projects. Another original All items left at the donation and social segregation aspect is the launch of a sites are given to social through the creation of call for an expression of and solidarity economy new synergies between interest in a temporary companies, and in particular public policies concerning occupation that received to social structures that housing, social action, nearly 80 applications promote insertion through economic development for project design. After activity. After repair, if and culture through: work is completed, the necessary, these structures – A diversified and project will cover more make the items available complete housing offer than 20,000 sqm dedicated to persons in difficulty for all segments of the to social innovation. or sell them to private population, including individuals, which brings 64,700 the most vulnerable; SSE players: circular them financial resources EMPLOYEES – Reinforcement of the economy pioneers for the development or : economic framework by Twelve donation sites, of their activity. including companies from including three that +3.8 % the social and solidarity have been opened since in 3 years economy sector; October 2017, are found – A link to artistic creation, at several metropolitan 10 % culture and popular waste collection centers. of salaried workers education to strengthen The goal is to reduce waste

French Impact over 200 applicants for the Inspired by French Tech, “French Impact Pioneers” French Impact is a new project launched on January national banner for 18, 2018 federating communities and promoting diversity among social innovation players. The five local high-quality social and The goal is to support them companies chosen from environmental standard The Hévéa center with a call for local initiative the area are: for SSE participants; covering 2,500 sqm, is projects with a strong social Envie, which home to social innovation impact. Lyon Métropole Messidor, which proposes recycling, entrepreneurs and the 107 relies on a strong history supports the physically renovating and reusing accelerator. of social innovation and a and mentally disabled material for technical mature ecosystem that make in participating in the assistance to create Etic it a territory of excellence work environment; a virtuous model of a Etic is a solidarity real estate with an energizing impact GRAP, which has as circular economy; agency that, through agility beyond metropolitan limits its mission to develop Sport dans la ville, an and the innovative talent of and a strong commitment sustainable food and association focusing on SSE players, has reopened to a change of scale. create a framework social insertion through the Halles de la Martinière, To illustrate our area’s that encourages sports that encourage which proposes an organic dynamism, we are proud to business projects; social and professional food offer from short be able to list five companies Etic which creates insertion through circuits. that have been chosen from buildings with a very personal development 74 —LYON, AN ENERGIZING METROPOLIS

Lyon Métropole: sole administrator of ESF

After taking over responsibility for social insertion, Lyon Métropole is now the sole administrator of ESF. Starting in 2017 for a four-year period, administration will be carried out through existing programs, primarily the three PLIEs in the territory. “ We now have a sole contact for Lyon Métropole manages a all our files, a contact that knows multi-year budget of nearly our structure well. Our discussions €22.3M and, since 2017, are more constructive, and Lyon organizes an annual call Métropole provides consistent advice. for ESF projects that has We make only one application already provided €6.2M that covers our three areas of in funds for 93 projects intervention, as compared to three from some fifty applicants. applications formerly. We hope to continue this simplification and this feeling of mutual trust.” United for employment

Insertion clauses are put to good use by municipalities

Lyon Métropole depends heavily on insertion In 2017, over 250,000 hours were clauses for public contracts, giving these worked by social insertion recruits contracts an economic impact through (minimum income recipients, purchases generated and making them a unqualified younger workers, social investment as well. In this way, socially residents of public policy priority responsible public purchasing creates economic neighborhoods in the city, etc.) development opportunities for companies In all sectors of activity, including and jobs for those who encounter difficulty new areas like digital technology, in social insertion. Companies become true communication or urban planning. partners of insertion by fulfilling their social responsibility at the side of municipalities. LYON, AN ENERGIZING METROPOLIS — 75

3 Pursue economic develop- ment that protects the environment

Agro-ecology: a driver of local development

In 2016, Lyon Métropole adopted the Agro- communication actions (through the use Environmental and Climate Project for the of digital tools on the www.agri-lyonnais. territory. With a budget of 4.7 million euros top partner website), and group events. over seven years, it aims to make agro- ecology a driver of local development, with In 2017, 69 farming operations committed an innovative involvement of agricultural to reducing the use of phytosanitary economic operators that is designed to products, developing leguminous plants, sustain momentum when the project ends. implanting ground covers that are favorable to the environment, managing One of the main tools implements agro- prairies and maintaining agro-ecological environmental and climate measures infrastructures (hedges, riparian forests and through annual financial compensations ponds), for a total of 1.3 million euros. for agricultural operators in exchange for a five-year commitment to practices that are more protective of the environment. In addition, an annual program supports farmers through individual diagnostics and an annual follow-up, awareness and 76 —LYON, AN ENERGIZING METROPOLIS

The Energy Master Plan: toward a final scenario

What’s the best way to support renovation transition. They are built on knowledge of and energy efficiency in the tertiary the territory, feedback from various projects sector sector? How can industrial heat be and the expertise of local players. recovered to warm housing and offices? What is the goal for biogas production, and When called upon to contribute, 53 local how will it affect mobility? These and other players enriched the metropolitan vision questions are at the core of the metropolitan by proposing innovative energy solutions energy strategy for construction that (local and renewable production, mobility, extends from now to the year 2030 that is flexibility and energy efficiency). This found in the Energy Master Plan. partnership dynamic was continued through three groups dedicated to technical work This pioneering energy planning approach and including local experts. For each action, for France focuses on multi-energies these groups calculated scenario goals by and multi-partners. It began with a looking for a balance between ambition and phase of territorial diagnosis. Among the realism and by providing expertise on drivers observations presented early in 2017, 47% and obstacles. of energy consumption in the area stems from tertiary sector and industrial activities, Through this innovative territorial which reflects the scope of these economic collaboration, Lyon Métropole will be activities in the metropolis. able to define a definitive scenario and associated action plan that is in line with the On the basis of this full assessment, expectations of territorial players and present contrasting scenarios have been elaborated. it late in 2018. Defining the priority areas and Designed as tools to assist in decision- the goals for each sector in the metropolitan making, they weigh possible future strategy will provide strong economic development in terms of the energy development opportunities.

The 5th the implementation of the energy produced over the Energy Climate Air Energy Climate Plan. territory covered 7% of Conference is a Greenhouse gas emissions consumption. In addition source of hope dropped by 16% from 2000 to these overall indicators, On November 23, 2017, to 2015 over the territory. other actions have moved the Fifth Energy Climate Energy consumption forward, as shown by 5,400 Conference was held at dropped by 9.5%, even eco-renewed housing units the Confluences Museum though the population had and +28% greater use of with 300 participants. increased by 13% over the public transportation since During the meeting, an same period. In addition, 2006, with 40,000 regular update was presented on renewable and recycled car sharers. LYON, AN ENERGIZING METROPOLIS — 77

Launch of a call and reusing household for an expression appliances, is testing of interest the repair and reuse of in the “Circular paramedical material. Economy” Twelve experimental The circular economy is projects are being supported based on producing and by Lyon Métropole. From consuming in a different food to textiles, by way way. Concretely, this means of gardening, all activities creating new activities. are concerned. These For example, the Mineka new models preserve the association launched the environment while creating collection of over 100 tons jobs and generating savings. of building materials that The two projects mentioned had been discarded from above have created ten worksites and sold it. It jobs and 20% savings in is also an opportunity for construction company diversifying activity: Envie waste (Mineka) and up to Rhône- Alpes, which is 70% savings on product well-known for repairing price (Envie).

[R] Challenge: an open approach to innovation Lyon Éco Énergie for better air quality for reducing your energy consumption The Lyon Eco Énergie Since air as a common good is a major future Territorial Climate Air Energy Plan. In program makes it possible factor in public health, Lyon Métropole this context, Lyon Métropole has decided to for companies with less initiated the “Oxygen Plan” in 2016 focusing take advantage of digital technology as a key than 250 employees to on the voluntary acceleration of a decrease innovation element in the development of benefit from free support in polluting emissions to preserve the health the smart city that takes health into account. to reduce their energy of local residents. This plan is part of the consumption and improve In close collaboration with Atmo Auvergne- their competitiveness. Since Rhône-Alpes, the Caisse des Dépôts and its 2014, nearly 200 companies partners, Lyon Métropole has undertaken an have received a visit. innovative digital approach that covers the They represent a territory and is known as the [R] Challenge. consumption of 47 MWh / year The goal is to support digital projects that and a €4.8M energy present a truly innovative approach to bill. Three-fourths of the maintaining proper air quality Through companies visited launched a program including a call for projects, at least one action, with prototyping and experimentation, the [R] estimated electricity Challenge encourages the development of benefit of 4 MWh/ year and innovative solutions savings of €426K / year. PHOTO CREDITS: p.34-35 – © BU Lyon 1 p.64-65 – © AdobeStock p.3 – © AdobeStock p.39 – © LyonTech – la Doua p.69 – © Thierry Fournier — p.5 – © Laurence Danière — p.41 – © Trafalgar Maison Lyon Métropole Lyon Métropole de portraits — poltred p.70 – © Thierry Fournier — p.6-7 – © Jean-Jacques Raynal; Nicolas p.42 – © Lyon Métropole — Collectif Métropole de Lyon Robin; Saby Maviel; Medef Lyon- Item — Bertrand Gaudilière p.72 – © Lyon Métropole (ESSpresso) Rhône; CPME du Rhône p.43 – © Thierry Fournier — p.73 – © Lyon Métropole (Hévéa) p.8 – © Matias Antoniassi Lyon Métropole p.75 – © Laurence Danière p.9 – © Muriel Chaulet p.45 – © Thierry Fournier — p.76-77 – © Thierry Fournier — p.12-13 – © Hugo Ribes — Lyon Métropole Lyon Métropole Item Corporate p.46 – © LyonTech – la Doua p.77 – © Thierry Fournier — p.17-18 – © Lyon Métropole p.48-49 – © AdobeStock Lyon Métropole p.21 – © Jean-Jacques Raynal p.53 – © Carré de soie - Asylum p.22 – © Renault Trucks Immersion p.54 – © Jacques Léone — p.23 – © Thierry Fournier — Lyon Métropole Lyon Métropole p.56 – © Ouroboros p.24 – © S. Nys Air Tech Photo p.59 – © Thierry Fournier — p.25 – © Thierry Fournier — Lyon Métropole Lyon Métropole p.60 – © AdobeStock p.27 – © Lyon Métropole p.61 – © Thierry Fournier — p.28 – © ONLYLYON Lyon Métropole p.29 – © Santé p.62 – © Asylum GRAPHIC DESIGN: p.33 – © www.b-rob.com p.63 – © Matias Antoniassi

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