P3•EDU 100 1 1 0 0 2018 100
A Directory of Leading Companies Partnering with Colleges and Universities for Strategic and Financial Impact
2018 2 P3•EDU 100
Hosted by
Innovation and Public-Private Partnership in Higher Education • April 3-4, 2018
This directory has been developed in conjunction with
P3•EDU: Innovation and Public-Private Partnership in Higher Education
an event hosted by George Mason University and co-produced by George Mason University and Alpha Education.
www.p3edu.com
For questions and more information, please email [email protected]
Acknowledgements
Arnaud Ghelfi,founder, l’atelier Starno
Brad Noyes, Executive Vice About George Mason University President, Brailsford & Dunlavey George Mason University is Virginia’s largest public research Kathy Charlton, Advisor, Alpha university. Located near Washington, D.C., Mason enrolls 36,000 Education students from 130 countries and all 50 states. Mason has grown rapidly over the past half-century and is recognized for its innovation Orion Fulton, Associate and entrepreneurship, remarkable diversity, and commitment to Principal, Arup accessibility. Learn more at www.gmu.edu.
Dr. Rahul Choudaha, Executive Vice President of Global About Alpha Education Engagement, Research & Intelligence, StudyPortals Alpha Education provides strategic corporate development and advisory services for higher education institutions. Founded in 2011, Stephen Pelletier, Editorial the firm helps colleges & universities responsibly and effectively Consultant explore a wide range of private sector partnership opportunities. For Trace Urdan, Managing more information, please visit www.alpha-education.com or contact us Director, Tyton Partners at [email protected]. P3•EDU 100 3
Table of Contents
About This Directory ...... 5
The New Era of Public-Private Partnership in Higher Education ...... 6
10 Tips for Successful Public-Private Partnerships in Higher Education ...... 9
Description of Partnership Categories and Case Studies ...... 11
P3•EDU 100 Directory ...... 29 4 P3•EDU 100
Sponsorship for this directory has been provided by a grant from Strada Education Network
About Strada Education Network
Strada Education NetworkSM is a national 501(c)(3) nonprofit dedicated to improving lives by catalyzing more direct and promising pathways between education and employment. We engage partners across education, nonprofits, business, and government to focus relentlessly on students’ success throughout all phases of their working lives. Together, we address critical college to career challenges through strategic philanthropy, research and insights, and mission-aligned affiliates — all focused on advancing the universal right to realized potential we call Completion With a Purpose®. P3•EDU 100 5
About This Directory
This directory is Expanding Reach and Access designed to be a guidebook for university leaders who are exploring Online International Non-credit Recruitment opportunities for program student recruitment/ program and enrollment private sector management pathways provider provider services partnership. Companies cited Improving Student Success here are arranged alphabetically, under a set of keys based on their service Data Coaching/ Career category. Those analytics mentoring services categories include the following: Increasing Physical Capacity
Student Other university About the Case Studies housing real estate development development Because they are drawn from public sources and from the partnering institutions themselves, the case studies Leveraging Current Assets included here are by nature limited in detail and tend to focus on the positive. We recognize that all partnerships in higher education, even the most successful of them, are challenging endeavors and in no way want to minimize the efforts, risks, and potential Campus Brand licensing Intellectual pitfalls when engaging in them. Please infrastructure (including property accept these cases for what they are — services athletics) acquisition/ meant only for illustrative purposes to help define the various partnership (parking, licensing categories. energy, etc.) 6 P3•EDU 100 The New Era of Public-Private Partnership in Higher Education
By Dr. Michelle Marks and James Sparkman
hese are complex times for institutions (the latter is currently outsourced at more than three- of higher education. Perhaps with the quarters of all US colleges and universities). exception of the handful of universities Private companies have also provided significant that are buffered by endowments over liquidity to higher education, as evidenced in examples $1 billion, most US colleges and universities such as brand licensing arrangements, television faceT intense financial pressures and fundamental broadcast rights, and acquisitions of intellectual challenges to their business models. Simultaneously, property. Recent infrastructure concession sales have those same institutions are being asked to do more — brought in huge capital to cash-starved state schools. to improve student outcomes, provide more and better Consider Ohio State University’s recent experience options for an expanding student base (especially the raising some $1.6 billion in capital through long-term adult learner), and to compete in an increasingly online arrangements for parking garage management ($483M and global marketplace. in 2012) and energy/power management ($1.165B in 2017). Or New York University’s return of over $1 billion Given this context, today’s universities are more open to on the sale of its patent of Remicade, a rheumatoid partnering with the private sector, in ways that may have arthritis drug developed through academic research. been unimaginable just a decade ago. In certain functional areas, notably real estate develop- Colleges and universities have long collaborated ment, true partnerships have evolved in which private with the private sector to execute select non-core capital has been brought to bear in the development of administrative functions. In particular, services that a joint campus initiatives. In these public-private partner- private company might perform better, faster, or less ships (P3s), colleges and universities collaborate with expensively have lent themselves to outsourcing. Typical private equity capital firms, real estate developers, and examples include security, custodial and laundry builders to construct new campus infrastructure — often services, bookstore management, and food services student residences but increasingly non-revenue-generating P3•EDU 100 7
real estate assets. An entire class of dedicated real estate academic partnerships involve a private sector partner investment trusts (REITs) has emerged over the past two providing a bundle of services, capital, and expertise, decades just to support universities’ student housing sharing both risks and rewards over a long-term contract needs. (sometimes more than 10 years). Instead of CFOs or auxiliary officers leading these complex initiatives, they More recently, this trend in public-private partnerships are managed by provosts, deans, and other academic has expanded from the administrative side of the leaders. And instead of building physical assets, such university to also support the academic side. Like the partnerships are developing online programs, recruiting real estate partnerships that have preceded them, international students, and supporting student success.
Evolution of partnerships in higher education New services in support of the academic core
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This new era of academic partnerships in higher Administrative vs. education brings new opportunities, but also a new academic partnerships set of risks. These ventures touch students and faculty directly and sit much closer to the core competencies Traditional Academic P3s P3s of higher education institutions. Given the high stakes involved — financial as well as reputational — Growth Areas Student Online services, housing, international successful partnerships often pivot on a set of skills infrastructure pathways, non-credit that many university leaders may need to develop. programs Specifically, these transactions require that academic University offices CFO, Provost, leaders have the capacity to manage elaborate, often leading efforts Auxiliary Dean intricate business deals, including the ability to conduct
Leading Reasons for Partnerships deep due diligence on private companies, supervise competitive bidding processes, and lead complex Budget constraints • • negotiations. University administrators also need strong project management skills in order to oversee these Fastest path to market • • relationships, protect the interests of their institution, and Higher quality hold partners accountable. of service • • While partnerships are occurring at hundreds of Impacts campuses nationally, many institutions work in a relative vacuum as they explore and pursue these opportunities. Students • • Never has it been so critical to gather information and Faculty find ways to network with peers. Our conference — • • P3•EDU: Innovation & Public-Private Partnership in Higher Brand • • Education — and the associated P3•EDU 100 Directory were developed to address this need. Partnership Details As university relationships with private companies Long-term evolve and potentially expand, success in large arrangements • • measure depends on an institution’s ability to manage Complex contracts • • the partnership effectively. If done correctly, these School ultimately partnerships — whether they are administrative or responsible • • academic in nature — may be one path to a more sustainable future. Risks Has credit/financial implications • • Dr. Michelle Marks Has regulatory/ accreditation • Vice President for Academic Innovation & New Ventures implications George Mason University
Requires faculty input • James Sparkman Integral to student Partner academic experience • Alpha Education P3•EDU 100 9
ment. Make sure you assign the 10 Tips for Successful role of point person to someone who brings significant project Public-Private management capability.
Partnerships in Reach out Higher Education to multiple 4 companies and run a competitive selection process Set realistic nership agreement only to find expectations – both there is no faculty and staff buy- • Whether running a formal RFP in terms of timing in to execute on the project. process or just an informal 1 search, approach as many po- • When commencing the planning and outcomes tential partners as possible. The for a partnership, engage as landscape of companies chang- • Entering into a long-term many campus stakeholders as es rapidly and there are likely public-private partnership takes possible. Consider forming an more options than you think. time — give yourself a reason- advisory committee with faculty, able window to conduct a strong staff, and students. If you run an • Use this time to familiarize search process AND time to ne- RFP process, bringing together yourself with the financial models gotiate your contract. Based upon the right selection and review available for the partnership and the experience of others, this can committee from the outset can the risks that both the university take months, or even years. help avoid surprises and resis- and the company are taking to • Once the contract is signed, tance down the road. make the partnership work. don’t expect to flip a switch • Talking to a range of prospective and see immediate results. All partners will help you under- partnerships require significant Have the right stand the nuanced differences ramp-up time. leaders who can be agents of change between potential partners. It will • Finally, when thinking of desired 3 also provide you with leverage come negotiation time if you outcomes for your university, be • Implementing a significant uni- have multiple options. realistic about what is possible versity partnership may require through the partnership. Look to establishing new business pro- peer averages — not exceptional cesses across several functional case studies — to be your guide. Do deep due areas. To effectively achieve this, diligence on appoint and empower initiative potential partners Engage a leadership with the credibility to 5 engage the university community, broad base of • Your university is entering into marshall resources, and generate stakeholders from a long-term relationship and 2 the commitment to make neces- you want to make sure that your your institution sary changes. partner company will be fiscal- • There are numerous examples • Furthermore, the partnership will ly stable for the duration of the of institutions going through the likely demand dedicated over- agreement. With an abundance long process of signing a part- sight over the term of the agree- of private capital funding new
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ventures serving higher educa- success will be driven by how Clearly define tion, it pays to do basic financial well the parties work together. your goals for the due diligence on your potential • These are long-term relation- partnership partner. 9 ships and the environment and • What does the potential partner’s people involved may change • University leaders need to assess balance sheet look like? during the years of your part- exactly why they are explor- nerships. Pick a partner who you ing partnership options. Is the • What have been their results with believe can evolve and grow with partnership about executing on similar institutions? you. elements of a strategic plan? • Are there any red flags in their Adding capabilities or exper- history? Have contracts been tise? Are there specific financial cancelled? Have they been Get financial targets? The more clear you can subject to lawsuits or other regu- and contractual be from the start about your latory issues? expertise – motivations, the more likely you 8 can craft a partnership to achieve understand all the your desired ends. potential risks Network with • Once you have embarked on a your peers and • P3s often have very complex partnership, both parties need a 6 learn from their contracts (100 pages is not shared vision for what success experience unheard of) with dozens of key looks like. This means a de- variables that could have sig- tailed business plan, with clearly • When considering a potential nificant financial, operating, and delineated roles and responsibil- partner, there is no substitute for liability implications. ities, revenue streams, and key the recommendation of another milestones for the term of the • Do not depend on a potential college or university. agreement. partner to provide you with all the • Ask your potential partner for a list financial statements you might of references and make the calls. need in order to complete a Hold your Also, try to talk with one or two contract. Similarly, do not depend partner institutions that currently work with solely on a partner to give you accountable your partner, but are not on the guidance — financial, legal, or 10 reference list. otherwise — around the contract. • It’s a marriage—both sides have • Be aware of any contractual leverage and should not be shy Find a cultural fit liabilities your institution may be about speaking up if the rela- with a partner, not incurring should the partnership tionship is not going according just the best price not perform as planned. Simi- to your plan. Ultimately, you and 7 larly, have contingency plans in your partner should be flexible • Partnerships are not just about place if you need to terminate and find ways where each can key terms, such as length of the partnership early. benefit. contract and financial terms, but about finding the right cultural fit. “With your institution’s reputation at stake in any of these partnership arrangements, the faculty will care. • Selection criteria should be It pays to involve the faculty early in your process and based on an all-inclusive value often. Also, be sure to read the fine print. These can be analysis, with particular empha- complicated agreements, but the final responsibility sis on finding an experienced always still rests with the universities.” partner that “fits” with your —Dr. Belle Wheelan, President, Southern Association of Schools and Colleges institution. Ultimately the project’s Commission on Colleges P3•EDU 100 11
Description of Partnership Categories and Case Studies
Expanding Reach and Access Shifting demographics and other factors have led colleges and universities to expand their reach into new markets, including degree programs for non-traditional students, both on-campus and online, and non-degree programs for executives and others. They have also expanded their outreach to international students. Representative Seeing opportunities to help institutions achieve these goals, private companies: companies have responded in a number of innovative ways. 2U Academic Partnerships All Campus Bisk Collegis Education Elsmere Education Emerge Education EXPANDING REACH AND ACCESS the relationship as a partnership, with each Everspring Online Program side contributing resources to the enterprise and sharing the revenue on a split basis, Global University Management Systems ranging generally between 40% and 60%. Helix Education o help traditional universities com- These agreements are typically long-term, HigherEducation.com pete in the fast-growing but highly averaging 7-10 years, to allow the private iDesign competitive and complex online partner a sufficient period to realize a return iLaw program market, a category of on the initial investment. T Keypath Education private companies has emerged that partner Though expertise can vary by partner, OPM Laureate with institutions to launch and grow exclu- companies generally provide services in a The Learning House sively online programs. Commonly known few principal areas: (1) market research, (2) Meteor Learning as online program managers (OPMs), these marketing and lead generation, (3) enroll- Noodle Partners companies provide both the capital and the ment management, (4) student retention expertise to enable schools to offer online services, and (5) technology-related support. Orbis degree programs with less cost and shared Additionally, some OPMs offer course devel- Pearson risk. While some companies operate on a opment services to assist a school’s faculty in Synergis Education fee-for-service basis, many more approach the development of online courses. Wiley 12 P3•EDU 100
CASE STUDY:
A Well-Respected Nursing Program Goes National
Challenge: In 2010 Simmons College, a private, liberal to make a Simmons nursing degree accessible to arts and professional studies institution based in Boston, students who might not otherwise have the opportunity identified online expansion in graduate programs to advance in their careers, especially nurses in rural as a strategic opportunity. Following an unsuccessful or remote areas, nurses who aren’t able to commute to attempt to launch its own online degree program in classrooms, and military nurses who might be serving our healthcare administration, Simmons determined that its country while on active duty abroad. own resources did not include the technology platform, Impact: The partnership proved a quick success—in the marketing expertise, or capital needed to compete first year, the Simmons Family effectively in this new marketplace. Nurse Practitioner program Solution: Simmons saw a “We spent about 10 to 12 generated $5.4 million in new partnership with 2U as an tuition revenue. It has since grown opportunity to deliver its already months trying to create a homegrown online effort substantially, with total enrollment strong nursing program to a using one of our programs. that now outnumbers that of larger and more geographically Ultimately, we couldn’t Simmons’ entire undergraduate distributed market, while develop the enrollment program, and with students simultaneously enhancing the we needed to offset our enrolled in almost every state. college’s reputation on a national investments. However, our Encouraged by their success, scale. In addition to gaining access failed attempt revealed Simmons and 2U have since to a powerful and more advanced some important realities. developed 11 other programs technology platform, Simmons We had to face up to it— including programs in social would be able to tap into the between the technology work, public health, and applied significant marketing resources requirement and the 2U could bring — allowing marketing requirements, behavior analysis. In FY 2017, comarketing with other nursing we couldn’t do it on our these programs generated programs that were already part of own.” more than $55 million in tuition 2U’s network. revenue, surpassing for the first —Helen Drinan, President, Simmons time the combined revenues of In deciding whether to engage College in a ten-year agreement with the college’s 30 on-site graduate 2U, Simmons’ president insisted programs. With percentage on the full participation of the growth for FY 2018 projected in college’s board of trustees. Because signing the contract the mid- to high-teens, revenue from online programs is with 2U would mean committing a large portion of the expected to soon be on par with the revenue generated college’s resources to the partnership, and because a by the college’s more than 50 undergraduate programs, decision to partner with a for-profit company could be this year budgeted at $64.2 million. viewed as controversial, the board was deeply engaged For Simmons College, developing online graduate in discussions about the potential risks throughout the programs revitalized the entire college, encouraging decision-making process. faster evolution across all programs, providing financial With the help of 2U and the enthusiastic and constructive stability, and allowing the institution to achieve new engagement of nursing faculty and administrators, national visibility. Simmons developed and launched the program in seven Source: Adapted from a case study by Association of Governing Boards of Universities and months. Faculty saw the online platform as an opportunity Colleges. P3•EDU 100 13
CASE STUDY:
Small School, Big Impact
Challenge: Concordia University, St. Paul (CSP) found The capital provided by Learning House increased itself at a crossroads. Enrollments were not increasing the marketing budget by more than four times in the significantly, the global economic downturn had shrunk first year, enabling CSP to utilize media that previously endowments and made students more concerned about had been out of reach, such as television ads, mobile tuition costs, and CSP faced stiff competition from dozens advertising, online advertising, outdoor advertising, of public, private, and for-profit institutions within 50 and a concerted public relations effort. Learning House miles of its campus. Of particular concern was that the provided expertise as well as capital. TLH helped university’s accomplished adult education program had CSP establish a significantly more sophisticated stopped growing in the face of this intensified competition. web presence. From May 2012 to May 2013, organic Further, CSP’s newly launched and promising graduate web traffic to the online campus increased 18-fold. programs lacked the marketing resources needed to Applications quadrupled, and lead volume for adult achieve their full potential. Concordia knew that it needed undergraduate and graduate programs doubled. Because increased investment spending in order to jump-start Learning House is able to track metrics closely, CSP and growth, but it lacked the capital to invest aggressively. Learning House can quickly adapt their marketing mix for Solution: In 2011, CSP partnered with online education the most efficient use of marketing dollars. services provider The Learning House (TLH) to expand Learning House also brought a more robust enrollment its online program offerings and increase enrollments management infrastructure, including contact agents, in online programs. To enable CSP to focus on its core enrollment counselors, transcript collectors, and mission, Learning House provides marketing services tuition planners—all crucial elements to scaling online (including capital investment, strategic planning, and enrollment operations. The online enrollment expertise creative execution) and enrollment and retention support of Learning House was leveraged to streamline CSP’s for all of CSP’s online undergraduate and graduate enrollment process for online programs. To increase programs (with the exception of education graduate effectiveness, Learning House operates the CSP programs). enrollment team, employing one enrollment counselor One of CSP’s first steps after partnering with TLH was to for every 75 active applicants on behalf of CSP. Learning assess its online program mix, taking into consideration House automated the application process, implemented the regional landscape for higher education and trends in transcript collection, and made the financial aid process local student demand. Using market research data, CSP more efficient with tuition planning, which begins once a reworked old programs, launched new programs, and student completes an application. These changes resulted introduced online degree programs it had not previously in an enrollment process that is faster and easier for the offered, including an RN-to-BSN program and degrees prospective student. The average time from lead to start is in computer science. The school built programs from scratch, including finding faculty and writing course less than 90 days. curriculum, because the data supported such degrees in Impact: Since partnering with Learning House, CSP’s new their market. Based on research and analysis, CSP also student enrollment growth has continued to grow ahead scuttled some plans for new programs. of the market, rising over 34% between 2013 and 2017, while the students supported by TLH in that time frame “If we can find trusted partners who has risen by 100% to 1,997. With TLH, CSP has launched have expertise in areas where we’re bachelor’s degrees in computer science, psychology, not as strong, then we can spend sport management, and nursing as well as master’s our time teaching and not having to degrees in exercise science and human services. worry about the rest.” Source: Adapted from a case study provided by The Learning House. —Dr. Eric E. LaMott, Provost and Chief Operating Officer, Concordia University, St. Paul 14 P3•EDU 100
Representative EXPANDING REACH AND ACCESS sion. The programs are often offered directly companies: International Student on a university’s campus, although they can be Bridge Education Recruitment/Pathways offered off-site, and typically include condi- Group Providers tional admission to the partner university upon Cambridge Education successful completion of the program. Group number of private companies, In these partnerships, the private company EC Higher Education commonly referred to as in- invests resources in creating and staffing EduCo International the program, in conjunction with the partner Group ternational pathway program providers (or sometimes indi- school, and typically shares student-paid EF Education A program tuition revenues with the school. vidual education program [IEP] providers), ELS have approached the unique challenges of While the school may be granting the resulting INTO University Partnerships recruiting and retaining international stu- credits at a discount, the expectation is that the dents with a range of solutions. Partner-based program itself will attract more international Kaplan International pathway programs offer schools access to students as well as help them to persist through Kings Education global networks of recruiters cultivated in a full program, and that so doing will more than Navitas some cases over decades. Programs typically offset any revenue share. Given often significant Shorelight Education combine credit-bearing first-year course- capital contributions by the private company, Study Group work with developmental English as a sec- these contracts tend to be long-term, often up ond language (ESL) coursework to prepare to 30 years in length, and have a range of busi- a student who is unable to meet the English ness models, including revenue share, surplus proficiency requirements for standard admis- share, and formal joint ventures.
CASE STUDY: main campus to house the program and act as a focal point for international activities at the university. This model provided OSU with access to private sector investment and resources to build capacity and extend its global reach while retaining full control over all academic aspects of the program. Developing Pathways at Scale Impact: As a direct result of the partnership, Oregon State University is now one of the fastest-growing universities Challenge: As a major land-, sea-, air- and space-grant in the United States, with international student enrollment institution, Oregon State University (OSU) established growth at nearly seven times the national average. comprehensive internationalization as a key goal in its Between 2009 and 2014, revenues from the pathways strategic plan, central to delivering on its public mission. program grew more than 2,800% to more than $40 million, Solution: In 2008, OSU partnered with INTO University and revenues from international students at OSU overall Partnerships to accelerate its performance through have grown 583% to $125 million. Satisfaction among an innovative new model. Working with INTO, the students in the program is extremely high. While students university redesigned a range of undergraduate and in the program typically start with a lower GPA than graduate programs focused on promoting international their peers, they usually grow their GPA at a level above student success. INTO also afforded OSU access to an that of their peers outside the program. The revenues international marketing and support network that enabled from the partnership have been invested in enriching the university to reach, recruit, and retain students from the educational experience for both domestic and more than 60 countries around the world. As part of this international students, enabling the university to invest broader strategy, OSU then developed a $55 million heavily in additional faculty to support further growth. International Living-Learning Center in the heart of the Source: Adapted from a case study provided by INTO University Partnerships. P3•EDU 100 15
CASE STUDY:
International Diversity Without Compromise
Challenge: In 2013 the University of Vermont 5%-6% of undergraduate enrollment. More (UVM) laid out an ambitious strategic important, the students who complete action plan that included reconfirmation GGP successfully have proven their ability of UVM’s commitment to global diversity to succeed as UVM degree students, as by establishing a 5-year goal of raising demonstrated by the academic performance international student enrollment from 1% to and retention rates posted by the cadre of 5%-7%. In support of this goal and taking nearly 400 UVM undergraduates who arrived guidance from the feedback that had been at the university through GGP. Also important gathered through campus engagement, UVM to the campus, students who arrived at UVM developed and launched its Global Gateway via GGP are now pursuing their degrees in Program (GGP) in January 2014. more than half of UVM’s 100+ undergraduate majors across all colleges and schools. The Solution: As a component of this process, UVM and Study Group partnership offers an the university evaluated options for excellent example of leveraging the strengths expanding its global admissions reach of two organizations to successfully serve for the successful recruitment of qualified international students while improving the international students, ultimately partnering vibrancy of the campus community. with Study Group to enhance international Source: Adapted from a case study provided by Study Group. marketing and recruitment efforts along with student support. UVM retains ownership of the GGP academic program itself, from course design and delivery to admissions and progression standards. Key factors in “The GGP helped me prepare to the university’s decision to establish this become a fully enrolled UVM student. partnership included Study Group’s global While you are in the GGP you take reach and platform of top 200 globally regular UVM classes with native ranked universities, together with a flexible students, you have professors from partnership model that recognized UVM’s prestigious backgrounds, you learn academic priorities, allowing both institutions how to study like a college student and to build on their strengths. you also enhance your English skills Impact: This unique partnership soon while you are in the program.” spurred rapid growth in UVM’s international —Jasper Wei (China), Class of 2017 student population, which now comprises 16 P3•EDU 100
Representative EXPANDING REACH AND ACCESS companies: Non-Credit Program Coursera Providers Education To Go (ed2go) dult and continuing education The private partners operating in this sphere EdX is becoming a mission-critical are eclectic and range from traditional pub- Envision community service in a knowl- lishers to venture-backed start-ups. Some Trilogy A edge-based economy as well as offerings are relatively simple, such as white YellowBrick a growing source of institutional revenue. In label online courses offered through branded addition, these programs have been an effec- extension schools. Others, such as MOOCs, tive way for institutions to experiment with new require investment from the university, with modalities (MOOCs), new audiences (corpo- a back-end revenue share. Others, such as rate education and working adults), and new newer boot camp offerings, provide upfront career-oriented offerings (boot camps). capital to develop programs, with a long- term revenue share providing a return on When done well, non-credit programs can be investment to the private partner. brand-enhancing and lucrative, leveraging institutional brand equity in relatively low-risk ways.
CASE STUDY: both with market demand and George Mason’s strategic priorities. Programs were offered in medicine, law, national
security, business, and leadership. Envision provided
services in the areas of admissions and enrollment,
customer service, marketing, residential life, staffing,
and training, as well as program design services to scale the project. The partners share in the revenues from the program. Impact: GMU’s Pre-College Program Management Project Building New Recruitment has effectively and quickly scaled the university’s ability Through Non-Credit Courses to stand up pre-college programs that have positively impacted students and strategic priorities at the university, Challenge: George Mason University (GMU) sought to including revenue, brand expansion, and GMU’s recruiting better leverage significant physical and intellectual assets pipeline. Today the Pre-College Program serves 12,000 that were underutilized during select seasonal periods and to cultivate an early relationship with highly qualified students annually and provides strategic exposure to prospective students earlier in their high school careers. approximately one million prospective students globally. Since the partnership began in the fall of 2009, GMU Solution: In 2009, GMU’s Office of Undergraduate has generated approximately $10 million in incremental Admissions partnered with Envision, a provider of pre- college programming and services for post-secondary revenue, while gaining exposure to roughly eight million institutions, to design, develop, and deliver academic additional high-achieving high school students. Over 250 summer programs, both in the US and abroad, for undergraduate students are currently enrolled in the 2017- outstanding high school students for college credit. The 2018 school year as a direct result of the partnership. programs were jointly selected and designed to align Source: Adapted from a case study provided by Envision. P3•EDU 100 17
EXPANDING REACH AND ACCESS and visiting high schools or targeting students Representative Recruitment and based on their age and SAT scores are no lon- companies: Enrollment Services ger sufficient strategies for reaching potential Capture Higher students. Education hifting demographics that have Council for Adult and Experiential Learning changed the composition of college Increased competition for students and the (CAEL) enrollment, combined with the rise need to spend recruitment dollars as effi- EAB of web-based and social media, ciently as possible have given rise to a host Encoura S of firms that specialize in helping schools Full Measure have created an enrollment marketing envi- Education ronment that has become much more com- identify their target markets and reach those GradLeaders plex over the past 10 years. Mailing brochures students effectively. MindMax Ruffalo Noel Levitz
CASE STUDY: and converting the best applicants for the college.
Solution: Marist already employed predictive analytics to rank inquiries in order to determine what leads to pursue and to determine which lists of prospective students to use. But in 2017 Marist engaged Encoura and its Data Lab product to go further in predicting which students would actually follow through and enroll Leveraging Data Science to and to help ensure that the students Marist admits are Make Recruiting Decisions those who will thrive and graduate from the institution. Data Lab’s funnel visualization, advanced analytics, and Challenge: Marist College, situated 70 miles north of actionable insights allow Marist to be more strategic New York City, is considered one of the leading colleges throughout its entire recruitment process. It has helped of arts and sciences in the nation. It boasts an impressive inform Marist’s decisions about which high schools to technology infrastructure, a top-ten study abroad visit and which new geographies to target, and has even program, an impressive internship program in Manhattan, aided the college with its admissions processes. and a bucolic campus on the Hudson River. Nevertheless, Because predicting the supply and demand for a in an increasingly competitive market Marist recognized program area is a complex endeavor, there is always a need to streamline its process of evaluating program risk in program development. One way to mitigate risk is offerings. It also wanted to leverage more and better data through a strong market assessment that takes multiple throughout its enrollment funnel process in order to both factors into account. To help address those challenges, be more efficient and make better choices in attracting Marist has further relied on Encoura’s Eduventures Research to assist its program development team with “What Encoura is doing now... can new program identification and vetting, as well as help schools use data through the determining which programs to sunset. recruitment and enrollment funnel so Impact: Marist has reorganized its recruiting functions we can make better decisions along the as a result of Encoura’s input. In addition, Encoura’s entire path.” Eduventures analysis has helped to define a number of
—Sean Kaylor, VP for Enrollment Management, new programs to launch as well as several to sunset.
Marketing and Communication, Marist College Source: Adapted from a case study published by Encoura. 18 P3•EDU 100 Improving Student Success
Shifts in digital communication habits, advances in mobile technology, and breakthroughs in data science over the past 10 years have converged to create advances in the ways in which institutions can identify and address the challenges that students face in successfully completing their academic programs. A burgeoning ecosystem of companies has emerged in this environment to bring scale, expertise, and capital to bear on this central challenge. The business models tend to be primarily fee-for-service. Because the nature of the work is among the most sensitive performed by any private companies inside universities, the working relationships in these partnerships tend to be particularly close.
Outside the classroom, data science can be Representative applied to help track grades, attendance, companies: scheduling, and a host of other indicators to Aviso Retention design appropriate student interventions, re- Blackboard IMPROVING STUDENT SUCCESS design support approaches, and make other Burning Glass changes that can improve the likelihood of Technologies Data Analytics CampusLabs student persistence and completion. Despite Civitas Learning ata science offers a range of the common reliance on data, the approaches HelioCampus innovations to university leaders. taken by companies in this space can vary Hobsons Inside the classroom, data science considerably and often involve the challeng- Nuro Retention Dcan provide instructors with a ing work of extracting the right data from var- Watermark real-time understanding of students’ specific ious incumbent systems on which universities challenges around comprehending material. already rely.
CASE STUDY:
Leveraging Data to Break Through a Persistence Plateau
Challenge: The University of South Florida (USF) is a are the result of 15+ years of focused, strategic planning high-impact, global research university dedicated to in the university’s student success initiatives and a deep student success. With nearly 50,000 students, USF serves commitment to using data to help all students succeed. a high percentage of under-represented minorities, In 2012, however, after several years of dramatic gains, students with limited income, and first-generation USF hit a plateau in its rate of improvement. It recognized students. More than 40% of USF’s first-time in college that to get from good to great in student retention, it was (FTIC) students are Pell recipients. These low-income going to have to deepen its approach. With a Planning, students are graduating at rates equal to and sometimes Performance and Accountability (PPA) matrix that higher than non-Pell recipients. These achievements included more than 100 metrics tied to key strategic P3•EDU 100 19
“Our goal is to help our colleagues across the institution do their jobs so they can focus on elevating students.”
—Valeria Garcia, Associate Vice President of the Office of Decision Support, University of South Florida IMPROVING STUDENT SUCCESS (and now performance-based funding) goals. USF was Coaching/Mentoring accustomed to using data to improve its performance. But as data-savvy as it was, the university recognized ompanies in this Representative that it needed to do more to get real-time, actionable category supplement companies: data to counselors and teachers in direct contact with the student support of- Beyond12 at-risk students. ferings of universities C InsideTrack either by interacting with students Solution: USF selected Civitas Learning to implement Motimatic the Civitas Student Success Platform to empower policy directly or by providing support ReUp makers, administrators, advisors, and faculty with more mechanisms to student counsel- current and precise information enabling more specific ors in order to make them more interventions on students’ behalf. With the Civitas efficient and effective in managing dashboards, key data are made accessible to those with their student caseloads. The cate- direct student contact, including staff from financial aid, gory is varied but typically brings career services, the counseling center, and academic scale, expertise, and in some advocacy. As a result of the platform, USF is able to cases technology-based tools that provide more focused support to students who need it exceed what most schools are most, exactly when they need it. able to develop on their own. Impact: Civitas Learning’s Student Success Platform has had a significant impact on speed-to-value for USF’s Office of Decision Support. Requests for data, such as the persistence probability for any given segment of the student population, takes minutes to fulfill, versus the CASE STUDY: days or weeks it would have taken before Civitas. Using Civitas Learning’s signature app Illume®, with integrated data from its Banner student information system (SIS) and Canvas learning management system (LMS), USF gained a new level of insight into the full student journey. With inputs from student interactions with the university’s LMS, Illume was able to base predictions on real-time behavior to allow for earlier student interventions that otherwise would have had to wait until after midterm exams. Data recently submitted for approval by USG’s Board of Governors show USF hit its 90% first-year retention Scaling Online with Coaching target. Now the university is on track to also surpass the 70% six-year graduation rate. As a university with Challenge: In 2010 Penn State University World “emerging preeminent” status in a performance-funded Campus, the online campus of Penn State University, state, the combination of reaching three metrics — was experiencing rapid growth and needed help to research, retention and graduation — would catapult ensure that prospective students were receiving an USF from “emerging preeminent” to “preeminent” appropriate level of support to successfully onboard status. This achievement is expected to result in and persist in the online program. In addition, Penn additional state funding up to $15 million. State needed consulting to help train its internal staff to
Source: Adapted from a case study published by Civitas. (Continued on page 20) 20 P3•EDU 100
(Continued from page 19) be able to handle this new pace of expansion and new type of student. “We’ve enjoyed a long-standing partnership with InsideTrack Solution: InsideTrack implemented a centered on student success and the coaching program for inquiry conversion and latest innovations in support. Our strong starts. Through coaching prospective expanded relationship provides us students, InsideTrack was able to ensure the flexibility to innovate further that learners would hit the ground running and address our changing needs, by clarifying their educational objectives, ensuring that World Campus selecting the best-fit program, connecting students have the best, most to campus resources, and developing a successful experience possible.” concrete plan for completing their studies. InsideTrack works with admitted students —Craig Weidemann, Vice President for Outreach and Vice Provost, Online Education, Penn State University through the beginning stages of their college career to develop the time management, self-advocacy, and other skills required for long-term success. The coaching also allowed making behavior. InsideTrack to gain insights into ways to Penn State’s investment in InsideTrack’s improve World Campus’ overall enrollment coaching services yielded a 2.7x payback in process. the first two years, with a corresponding 46% Impact: The result was increased enrollment improvement in enrollment conversion and a and better-prepared students, with a strong 9.75% reduction in melt. commitment to completion and to the World In 2015 Penn State renewed and expanded Campus program. Insights gained from its partnership with InsideTrack. The new operational analysis and coaching sessions agreement allowed institutional leaders to with prospective students were used to choose from a variety of coaching options streamline the enrollment process, which for prospective and enrolled students as cut application processing time by 50%; well as specialized services geared toward improved student-facing communications, specific student populations and consulting which enhanced students’ understanding of services that will equip World Campus the enrollment process; and reduced melt with insights and analytics to help improve (attrition between enrollment and class starts). retention, completion, and career success. As Moreover, engagement in the partnership part of the ongoing engagement, InsideTrack enabled better coordination of advising, co-locates six full-time employees and four financial aid, registration, and other key interns on the Penn State University Park functions, which elevated the overall quality of campus. the prospective student experience. In 2017, the Association for Professional, In addition, InsideTrack’s partnership with Continuing, & Online Education (UPCEA) Penn State has allowed for continuous recognized Penn State World Campus and improvement of the student experience and InsideTrack with the Mid-Atlantic Region operations, including deeper understanding Partnership Award, which honors outstanding of student attitudes, behaviors, and needs; collaborations to improve outcomes for more tailored support for key student students and other higher education populations; and richer intelligence about the stakeholders. competitive landscape and student decision- Source: Adapted from a case study published by InsideTrack. P3•EDU 100 21
IMPROVING STUDENT SUCCESS may be elusive for many small and medi- Representative companies: Career Services um-sized universities, as well as technology expertise that can allow universities to dramat- 12Twenty Career-service offerings vary significantly, CampusTap and can include student-facing tools, aug- ically expand their reach and effect in helping mented resources, and actual bridges to their students find gainful employment — Revature internships and employers. Vendors in this sometimes during, but more pointedly after, Symplicity space provide a combination of scale, which leaving school.
CASE STUDY:
Fulfilling a Promise
Challenge: As the largest urban university programming skills at their own pace and system in the country, with a diverse receive dedicated support from Revature’s enrollment of 270,000 degree-credit students industry mentors. The coursework covers and a mission that speaks to “opportunity Java, Microsoft.NET, and other front-end for all,” the City University of New York development languages. Students who (CUNY) had a need to better respond to the complete the training are employed employment opportunities for its graduates by Revature and will receive industry inherent in the shortage of IT talent in New certification and continuing education. York City. Finding a cost-effective bridge to Impact: Since the launch of the partnership this burgeoning area of employment would in 2017, over 2,000 CUNY students and represent a further fulfillment of the promise graduates have enrolled for free in Revature’s made to its students. But CUNY needed to do this in a way that would not add significant custom online course training. Graduates new costs for the university or undermine its have been hired and deployed at a range degree programs. of companies. In 2017 Revature recruited, trained, and hired over 120 CUNY graduates Solution: CUNY partnered with Revature, and expects to hire another 150 in 2018. a leading technology talent development The partnership has continued to evolve. company, to create “Revature at CUNY,” which provides free industry-aligned Since the launch, Revature has extended coding boot camps for CUNY graduates. its program by working with Women in The first 12-week program, exclusively Technology New York (WITNY) and is for CUNY graduates, started in November making a concerted and comprehensive 2016. It focused on enterprise-level, effort to provide pathways exclusively for contemporary technology skills. The courses women into the program to help close the are designed for both non-technical and gender gap in the tech sector. advanced students to learn enterprise-level Source: Adapted from a case study provided by Revature. 22 P3•EDU 100
Increasing Physical
Student housing Capacity development
Shared-risk partnerships between universities and Representative companies: private companies are most evolved in the category American Campus Communities of campus real estate development where, according Asset Campus Housing to consultants Brailsford and Dunlavey, as of 2014 CA Ventures shared-risk partnerships between universities and Campus Apartments private developers had been executed in more than Campus Living Villages 35 states with approximately $13 billion worth of Capstone Management Partners supporting bond issuances. Collier Companies Corvias Group Though the financial arrangements can vary, in Edgemoor essence the deals involve a sharing of capital costs EdR around development and a sharing of receipts (and Hanover Pacific risk) emanating from the project. The private partner Harrison Street supplies capital and expertise, while the university Landmark Properties supplies a stable and predictable revenue stream RISE over an extended period of time. The Scion Group Student housing is the most common type of Servitas University Student Living development partnership, but recent deals have brokered a broad range of construction including retail, dining, hotels, office, workforce housing, student unions, campus edge projects, health and wellness facilities, sports facilities, and nonstudent, multifamily housing projects. Other university real The arrangements are popular for a number of estate development reasons, but well-aligned interests mean the projects are completed rapidly and with lower project risk to Representative companies: the institution. By essentially providing off-balance- Balfour Beatty sheet or “off-credit” financing, P3s offer schools a Plenary way to satisfy infrastructure demands and replace Public Facilities Group aging facilities without negatively impacting their Skanska Star America Infrastructure credit rating or access to capital. Partners Trinitas P3•EDU 100 23
CASE STUDY:
Preserving Capital for Core Academic Projects
Challenge: Drexel University, based in Philadelphia, is partnerships, stakeholders came to understand and one of the 15 largest private universities in the US. As a embrace the overall strategy. Drexel’s message about distinctly urban institution, Drexel has a physical campus these projects was that the university wanted to devote that serves a central role in fulfilling the university’s its own limited capital toward academic projects central mission. Several years ago, the institution faced a to its mission and opted to outsource non-academic shortage of on-campus student housing options, had no projects. affordable daycare options near campus, and had no Impact: These facilities represent over $400 million reasonably-priced hotel option for university guests. in capital contributed by external partners to develop Simultaneously, Drexel was eager to launch development Drexel’s campus. The institution has added capacity to projects related to its academic facilities in order to house 3,000 students on campus, and now has both a advance its teaching and research capabilities. Facing daycare facility and a hotel for visitors to the community. these competing needs, Drexel decided to focus its Simultaneously, Drexel directed its own expertise and institution’s resources, both staff expertise and financial capital—close to $300 million—into major academic capital, on projects it saw as linked to its core mission— development, constructing new facilities and renovating academic development—and to work with external buildings to reflect new advancements. partners to construct and operate non-academic Drexel’s latest development initiative is its largest to facilities. date. Called Schuylkill Yards, it comprises 14 acres and Solution: In 2010, Drexel launched a competitive approximately 8 million square feet of development at the bidding process to develop a small parcel of land on gateway to Drexel’s campus. Over the next 20 years, this its campus into student residences. American Campus space will become a mixed-use academic, commercial, Communities (ACC) won the bid and constructed what residential, retail, and public realm project. is now Chestnut Square—a 19-story high-rise with 861 Source: Adapted from a case study by the Association of Governing Boards of Universities and beds—around the existing buildings already in the Colleges. space. ACC owns and operates Chestnut Square, paying annual ground rent to Drexel. The building is considered “In developing public-private partnerships, university-affiliated housing and is integrated with all it’s a question of core competencies. As student life policies. However, students sign leases we approached each of these projects, we directly with ACC. had to ask ourselves whether we were the Drexel continued to launch additional projects in the appropriate party to be carrying them out market, including two mixed-use commercial and or whether we would be better served by student residences with over 2,300 additional beds; a having partners help us. When it comes to complex of market-rate apartments with childcare and thinking about the construction of certain preschool facilities; and a 212-room boutique hotel with facilities that are not core mission—though conference facilities. still important to the institution—there is a For some groups on campus, particularly faculty and lot of capacity and expertise in the market staff, this approach was unusual because they just hadn’t available to help us do that work.” seen it before. However, through the university’s clear communication about the philosophy behind these — John Fry, President, Drexel University 24 P3•EDU 100
CASE STUDY:
The Doubling of a University
Challenge: In 2012 the University of California, Merced maintenance. realized it had to create 1.2 million additional square During construction, the university makes predetermined feet of facilities for teaching, research, housing, and progress payments to the developer. Once the buildings student life to satisfy rapidly growing demand. Essentially, come online, UCM makes performance-based the university had to double its capacity in order to “availability payments” that cover remaining capital costs accommodate an expected enrollment of 10,000 students as well as the operations and maintenance. by 2020. Further, it needed to accomplish this in the most efficient, economical, and environmentally responsible Impact: UC Merced was able to nearly double the size way possible, on an expedited timetable, with minimal of its capital raise without any resulting effect on its bond upfront UC investment. rating, while at the same time establishing a long-term Solution: Following an elaborate process of receiving partner whose financial incentives are aligned with its input from stakeholders and multiple rounds of own, as Plenary will be responsible for maintaining information requests with private developers, the what it builds over an extended period of time at a university chose to partner with developer Plenary predetermined cost. Properties to undertake a massive development project Third-party analysis suggests the Merced 2020 Project known as the Merced 2020 Project. Structured as an will have a total one-time effect related to its design and “availability-payment concession,” the partnership construction, including direct and ripple effects, estimated provides for Plenary’s team to design, build, operate, and at approximately $1.5 billion in Merced County and $2.4 maintain major building systems and partially finance billion statewide. By 2022, the ongoing operations of the the entire project under a single contract. Financing for project are expected to boost spending by more than the project includes a combination of $600 million of UC Board of Regents-issued revenue bonds, $590.35 million $200 million per year in the state. of developer funds, and $148.13 million of UC Merced’s Source: Adapted from material published by the University of California Merced. own funds. This approach captures the time and cost advantages of the “design-build” development method and effectively “Plenary... has produced a adds a preventative capital-maintenance program compact, environmentally and capital-renewal program. It does not transfer the sensitive design that blends university’s property rights, does not assign revenue beautifully with our existing streams, and is not a lease. It provides budgetary campus, facilitates our certainty over multiple decades and minimizes multi-disciplinary teaching the financial burden typically created by deferred and research methods, and provides flexibility for future changes in building usage. Most important, it’s a cost- effective way of building out our campus.”
— Dorothy Leland, Chancellor, University of California, Merced P3•EDU 100 25 Leveraging Current Assets
Colleges and universities, whether globally CASE STUDY: recognized or more local in their scope, represent a collection of often underutilized assets that have the ability to be monetized well beyond their role as institutions of higher learning. In an era when Moody’s Investors
Service expects college operating costs to rise at a faster rate than tuition revenue, the ability to leverage these underutilized assets can make an enormous difference in affordability for students Better Management and even viability for the institution itself. of Ohio State’s Energy Consumption
Challenge: Ohio State University (OSU) had a need to monetize its utilities in support of a broad goal of identifying $2 billion in additional resources needed to support the university’s mission for the next 10 years. It also sought to improve its energy efficiency LEVERAGING CURRENT ASSETS by 25% over 10 years. Campus Infrastructure Solution: OSU’s Comprehensive Energy Services Management Project is a billion-dollar public- private partnership with French energy Representative ollege and universities are company ENGIE Services and financed companies: conduits for numerous rev- by investment firm Axium Infrastructure enue streams. Like a munic- to manage the university’s power facilities. Ameresco ipality, institutions of higher Under the terms of the deal, the private Corix C education support populations with a partners provide Ohio State with $1.165 ENGIE variety of utilities and services, including billion in up-front cash to be used for various Signet Real Estate water, energy, parking, and others. Private operating expenses, including financial aid, Group concessionaires are willing to pre-pay for and for special academic programs related Veolia the right to provide these services over a to themes of environmental sustainability. The long contract term. private partners in turn receive a 50-year management contract that includes payments In these arrangements, universities ben- for services and investments. efit from off-balance sheet financing and Impact: Together with the direct cost of professional services, while vendors and power, which the university will continue to their financial partners benefit from long- purchase directly, OSU expects to spend term annuities. $115 million annually, or the rough equivalent of its pre-deal energy-related expenses. In addition to the cash bolstering the university’s
(Continued on page 26) 26 P3•EDU 100
LEVERAGING CURRENT ASSETS Representative “This innovative public- Brand Licensing companies: private partnership (Including Athletics) Fermata Partners will help us reach our IMG College long-term sustainability o discussion of the leveraging of uni- JMI Sports goals for energy and versity brands would be complete Learfield Licensing represents the largest without a discussion of athletics. single investment in Ohio In the 2016 fiscal year, the NCAA State’s academic mission N made $788 million in cash payments to col- in our history.” leges and their associated athletic conferences — Michael V. Drake, President, based largely on income from television rights. The Ohio State University In 2014, colleges and universities earned $209 million from brand licensing on retail sales of (Continued from page 25) $3.88 billion. In 2016, the top 23 highest grossing endowment, the deal funds academic university licensing deals generated nearly $1 programs in sustainability and brings with it billion in consumer revenue. Apparel is still the best practices around energy procurement, largest licensed product category by a wide capital improvement, and energy efficiency. margin. However, in recent years there has been a growth in collegiate trademarks used as a part The university accomplishes this without of office products, travel bags, automotive prod- relinquishing its right to approve all capital ucts, and even fitness equipment. investments and to determine which types of power to purchase. CASE STUDY: Though certainly its largest partnership, the energy deal is not the only innovative Maximizing arrangement that Ohio State has struck with Value for private partners in order to meet its $2 billion Both Parties goal. In 2012 the university agreed to a 50- year, $483 million deal to lease its parking Challenge: As UCLA’s licensing deal with Adidas was expiring in 2016, its athletic program, one of a handful of large Division I operations in a manner somewhat less programs on the West Coast, sought to maximize a return for the complex but similar in format to the energy school, its athletic programs, and facilities. deal. The moves have not been lost on the Solution: UCLA signed a 15-year deal with upstart athletic apparel critical bond ratings agencies. Per Moody’s: marketer Under Armour. Valued at $280 million, the deal was the “By building its cash and investments, the largest licensing deal of its kind to date. Under the agreement, university improves its competitive position the apparel company paid UCLA $15 million in cash up front, with in the higher education, healthcare, and subsequent annual payments of approximately $11 million in rights research sectors. The upfront payment from and marketing fees. Under Armour also committed to supply an average of $7.4 million in clothing, shoes, and equipment each school the concession and lease agreements with year and will contribute an additional $2 million over eight years for private corporations and from the land upgrades at various UCLA athletic facilities. sales, as well as investment earnings from Impact: The deal provided Under Armour with a highly desirable the increased endowment, will fund core presence in West Coast collegiate sports and secured a lucrative operations as well as strategic initiatives.” contract for the university through a highly competitive process.
Source: Adapted from material published by the Ohio State University. Source: Adapted from press reports. P3•EDU 100 27
LEVERAGING CURRENT ASSETS leading to the development of Remicade, Representative Intellectual Property which is used to treat autoimmune diseases, companies: Acquisition/Licensing brought New York University more than $1 Allied Minds billion), the vast majority of patents never Foresight Science & 2013 survey by the Association generate meaningful revenue. According to a Technology of University Technology Man- 2007 Harvard Business Review article, many Intellectual Ventures agers reported that universities university technology transfer offices fail to A make more than 4,000 patent cover their costs with licensing revenues. licensing agreements annually and collect Among factors that may limit the success of about $2 billion a year in licensing revenue, technology transfer efforts, the paper cited thanks in part to a 1980 law that grants them the strength and quality of their relationships the rights to intellectual property discovered with industry and the gap between the re- as a result of federally funded research. But just like the venture capital industry, these search and the ultimate commercial appli- figures mask a bifurcated market with a small cation of the work. It is in this area where number of big winners. While big wins can private partners, many of whom invest their generate big gains (the patents on inserting own capital, can play a critical role in bridg- foreign DNA into cells brought $790 million ing the gap between research patents and to Columbia University, and the patents successful license revenue streams.
CASE STUDY:
Unlocking Capital for Academic Pursuits
Challenge: Known for its demanding academics, Sciences. outstanding undergraduate college of arts and In the early 1990s Emory researchers discovered sciences, highly ranked professional schools, and Emtricitabine, found to be effective in the treatment state-of-the-art research facilities, Atlanta-based Emory of HIV infection. The drug was licensed to Triangle University is consistently ranked among the country’s Pharmaceuticals by Emory University in 1996. Triangle top 20 national universities by U.S. News & World was acquired by Gilead in 2003. Emtricitabine, Report. In addition, Emory is recognized internationally marketed by Gilead as Emtriva, was first approved by as a leader in AIDS research, with a National Institutes the US Food and Drug Administration in July 2003. It is of Health-funded Center for AIDS research that a component of Truvada® (emtricitabine and tenofovir includes more than 120 faculty members within disoproxil fumarate), approved by the US Food and Emory’s School of Medicine, Rollins School of Public Drug Administration in August 2004 for the treatment Health, Nell Hodgson Woodruff School of Nursing, the of HIV infection in combination with other antiretroviral Yerkes National Primate Research Center, as well as agents. Emtricitabine is also a component of a second
Emory College and its Graduate School of Arts and (Continued on page 28) 28 P3•EDU 100
“We feel privileged and humbled to receive such extraordinary recognition for the value of our intellectual property. These dividends will be plowed back into our mission of research and discovery for the benefit of our state, our nation, and the world, in accordance with the priorities we have identified in our university-wide strategic plan.”
— Dr. James Wagner, President, Emory University
(Continued from page 27) combination product marketed by a Bristol-Myers due to Emory on worldwide net sales of the product. Squibb and Gilead joint venture. Lazard acted as financial advisor to Gilead and Though benefiting from a stream of royalty payments Citigroup acted as financial advisor to Emory and the resulting from the license, the university sought to inventors. convert those payments into a lump sum for more Impact: The university’s share of the transaction was effective reinvestment into its ongoing medical reinvested in Emory’s research mission following the research activities. For their part, the licensees sought terms of the Bayh-Dole Act passed by Congress in control over the use of Emtricitabine, an increasingly 1980 to encourage commercialization of research by important component of their drug development universities. Various proportions went to the central efforts. administration and schools, academic departments, Solution: In 2005 Gilead Sciences, Inc. (Nasdaq: and laboratories of the faculty inventors, who were GILD) and Royalty Pharma entered into an agreement based in the School of Medicine’s Department of with Emory University to purchase the royalty interest Pediatrics and in Emory College’s Department of owed to Emory for Emtricitabine. Under the terms of Chemistry. A minority share of the proceeds went to the agreement, Gilead and Royalty Pharma made a the investors employed by Emory at the time of the one-time cash payment of $525 million to Emory in discovery. exchange for elimination of the Emtricitabine royalties Source: Adapted from press reports. P3•EDU 100 29
P3•EDU 100 Directory 12Twenty
12Twenty EAB Keypath Education HQ Santa Monica, CA 2U EC Higher Education Kings Education URL www.12twenty.com Academic Education To Go Landmark Properties Telephone 888-281-3251 Partnerships (ed2go) Laureate Year Founded 2008 All Campus Edgemoor Learfield Licensing Private Allied Minds EdR The Learning House Chief Executive Kenny Berlin, CEO Ameresco EduCo International Meteor Learning Group Lead University Contact Scott American Campus MindMax Communities EdX Tretsky, VP, Enterprise Sales Motimatic EF Education Email [email protected] Asset Campus Navitas Housing ELS Noodle Partners Aviso Retention Elsmere Education Nuro Retention Balfour Beatty Emerge Education Orbis Beyond12 Encoura Pearson Bisk ENGIE Plenary Blackboard Envision Public Facilities Bridge Education Everspring Group Group Fermata Partners ReUp Services Career services Burning Glass Description 12Twenty is a data- Technologies Foresight Science & Revature Technology RISE driven software helping career CA Ventures centers increase department Full Measure Ruffalo Noel Levitz Cambridge Education efficiencies, student engagement, Education Group The Scion Group Global University employer relations, and ultimately Campus Apartments Systems Servitas alumni success. GradLeaders Shorelight Education Campus Labs Business Model Fee for service Campus Living Hanover Pacific Signet Real Estate Group Total University Partners 250 Villages Harrison Street Skanska Representative University Partners CampusTap HelioCampus Star America Harvard Business School, Carnegie Capstone Helix Education Management Partners Infrastructure Partners Mellon University, University of HigherEducation.com California - Los Angeles Anderson Capture Higher Study Group Education Hobsons Symplicity School of Management, Tuck School Civitas Learning iDesign Synergis Education of Business at Dartmouth University, Boston College Law, University of Collegis Education iLaw Trilogy Oregon, London Business School, IMG College Trinitas Collier Companies University of Oxford - Said Business Corix InsideTrack University Student Living School, Notre Dame - Mendoza Corvias Group Intellectual Ventures School of Business INTO University Veolia Council for Adult and Source: Company Experiential Learning Partnerships Watermark (CAEL) JMI Sports Wiley Coursera Kaplan International YellowBrick 30 P3•EDU 100
Academic 2U Partnerships All Campus
HQ Landover, MD HQ Dallas, TX HQ Chicago, IL URL www.2u.com URL www.academicpartnerships.com URL www.allcampus.com Telephone 301-892-4350 Telephone 214-210-7300 Telephone 312-525-3100 Year Founded 2008 Year Founded 2007 Year Founded 2012 Public TWOU Private Insight Venture Partners Private Chief Executive Chip Paucek, CEO Chief Executive Randy Best, Founder Chief Executive Joe Diamond, CEO Lead University Contact Andrew and Chairman Lead University Contact Kyle Shea, Hermalyn, EVP University Lead University Contact David EVP, Revenue Partnerships and Programs Daniels, President, University Email [email protected] Email [email protected] Partnerships Email david.daniels@ academicpartnerships.com
Services Online program Services Online program Services Online program management management management Description 2U partners with great Description Academic Partnerships Description All Campus partners colleges and universities to build the delivers sustainable growth for with leading traditional colleges and world’s best digital education. Our universities and facilitates student universities to grow online enrollment platform provides a comprehensive success through upfront capital and maximize market share — fusion of technology, services, investment, expertise in scalable providing the initial marketing and data architecture to transform online program design, omni-channel investment, strategy, and experts to our clients into digital versions of marketing, and student enrollment connect each institution with qualified themselves. and retention services. students. Business Model Revenue share/risk Business Model Revenue share/risk Business Model Revenue share/risk share; fee for service share; fee for service share; fee for service Total University Partners 21 Total University Partners 15 Total University Partners 20 Representative University Partners Representative University Representative University Partners Georgetown University, Harvard Partners Arkansas State University, University of Southern California, University (HarvardX), Northwestern Eastern Michigan University, Lamar The George Washington University, University, Simmons College, University, University of Texas of the University of Florida, Purdue Syracuse University, El Tecnológico de Permian Basin, University of Texas University, University of Arizona, Monterrey, UC Berkeley, University of Arlington, University of Cincinnati, Boston University, University of North Carolina Chapel Hill, University LSU Shreveport, Purdue University Delaware, Pace University, Lynn of Southern California, Yale University Calumet, UT El Paso, University of University, University of Wisconsin-
Source: P3•EDU Tennessee Chattanooga Platteville
Source: P3•EDU Source: Company P3•EDU 100 31
American Campus Allied Minds plc Ameresco, Inc. Communities
HQ Boston, MA HQ Framingham, MA HQ Austin, TX URL www.alliedminds.com URL www.ameresco.com URL www.americancampus.com Telephone 617-419-1800 Telephone 508-661-2200 Telephone 310-905-8300 Year Founded 2004 Year Founded: 2000 Year Founded 1993 Public LSE: ALM Public NYSE: AMRC Public NYSE: ACC Chief Executive Jill Smith, President Chief Executive George P. Sakellaris, Chief Executive Bill Bayless, CEO and CEO Founder, Chairman, President and Lead University Contact Noel Lead University Contact Neil Pizey, CEO Brinkman, SVP Public-Private Head of Corporate Development Lead University Contact David J. Partnerships Email [email protected] Anderson, EVP Email nbrinkman@americancampus. Email [email protected] com
Services Intellectual property Services Campus infrastructure Services Student housing acquisition/licensing services (parking, energy, etc.) development Description Allied Minds is an IP Description Ameresco, a leading Description American Campus commercialization company focused energy efficiency and renewable Communities (ACC) is the nation’s on technology and life sciences. They energy solutions provider, serves largest developer, owner, and form, fund, manage, and build start-up North America and UK. Our energy manager of high-quality student companies based on early-stage experts deliver long-term customer housing communities. technology. value, environmental stewardship, Business Model Fee for service supply management, and innovative Business Model Revenue share/risk Total University Partners 24 share facility renewal solutions. Representative University Business Model Revenue share/risk Total University Partners 130 Partners Arizona State University, share; fee for service Representative University Partners Butler University, Cleveland State Harvard University, New York Total University Partners 15 University, Drexel University, Portland University Representative University Partners State University, Prairie View A&M
Source: P3•EDU Arizona State University, Roxbury University, University of California Community College, Medical Irvine, University of Michigan, University of SC, Washington and Lee, University of Minnesota, University of Community College of Rhode Island, New Hampshire
New Mexico State University Source: P3•EDU
Source: Company 32 P3•EDU 100
Asset Campus Balfour Beatty Housing Aviso Retention Campus Solutions
HQ Houston, TX HQ Columbus, OH HQ Malvern, PA URL www.assetcampushousing.com URL www.avisoretention.com URL www.bbcampussolutions.com Telephone 713-782-5800 Telephone 888-247-8407 Telephone 610-355-8220 Year Founded 1998 Year Founded 2012 Year Founded N/A Private Private Private Chief Executive Michael McGrath, Chief Executive Alexander Leader, Chief Executive Rick Taylor, CEO CEO CEO Lead University Contact Bob Lead University Contact Stephen Lead University Contact MarKel Shepko, President Mitchell, EVP Acquisitions and Snyder, VP, Strategic Partnerships Email [email protected] Business Development Email markel.snyder@avisoretention. Email [email protected] com
Services Student housing Services Recruitment & enrollment Services Other university real estate development services; Data analytics; Coaching/ development; Campus infrastructure Description Asset Campus Housing mentoring services (parking, energy, etc.) is the largest third-party student Description Aviso Retention is a Description Balfour Beatty housing property management technology suite comprised of Aviso Campus Solutions is a leading company in the nation, managing over Connect, Aviso Predict, and Aviso developer, investor, and manager of 210 properties consisting of 118,500 Engage. Our technologies help campus infrastructure. We provide beds. colleges and universities reduce development, asset/property Business Model Fee for service tuition erosion by predicting the management, and other real estate likelihood that students will persist services to colleges, universities, and Total University Partners N/A through to graduation. their affiliated entities. Representative University Partners Business Model Fee for service Business Model Fee for service The University of the Bahamas, University of Central Florida Total University Partners 50 Total University Partners N/A
Source: P3•EDU Representative University Partners Representative University Partners Concordia University Wisconsin, University of Manchester, Purdue Central Carolina Community College, University, University of Warwick, Indiana Wesleyan University University of Iowa, University of North
Source: Company Carolina at Charlotte
Source: P3•EDU P3•EDU 100 33
Beyond12 Bisk Blackboard, Inc.
HQ Oakland, CA HQ Tampa, FL HQ Washington, DC URL www.beyond12.org URL www.bisk.com URL www.blackboard.com Telephone 866-699-7070 Telephone 813-621-6200 Telephone 800-424-9299 Year Founded 2009 Year Founded 1971 Year Founded 1997 Private Private Family-owned Private Chief Executive Alexandra Chief Executive Michael Bisk, CEO Chief Executive Bill Ballhaus, CEO Bernadotte, Founder and CEO Lead University Contact Becky Lead University Contact Craig Lead University Contact Alexandra Laman, AVP, Strategic Partnerships Chanoff, General Manager and Vice Bernadotte Email [email protected] President, Education Services Email [email protected] Email [email protected]
Services Data analytics; Coaching/ Services Online program Services Recruitment & enrollment mentoring management services; Data analytics Description Beyond 12’s mission is Description For 45 years, we have Description Blackboard is to dramatically increase the number provided tools and opportunities education’s partner in change. All of first-generation, low-income, and to help lifelong learners reach their across campus, using our solutions, underrepresented students who personal and professional goals. Since institutions deliver the type of graduate from college. Our high- 1995, we have helped universities connected experience today’s lifelong tech, high-touch model increases educate students through the students demand, using data and persistence and helps colleges scale development of online degree and adapting technology to fit students’ existing supports. certificate programs. specific needs. Business Model Fee for service Business Model Revenue share/risk Business Model Fee for service Total University Partners 5 share; fee for service Total University Partners 15,000 Representative University Partners Total University Partners 9 Representative University Partners University of California Representative University Partners Georgetown University, Ivy Tech,
Source: Company Michigan State University - Broad Wichita State University, North School of Business, University of Carolina Community College System, Notre Dame — Mendoza School of Yale, George Washington University, Business, Villanova University, Florida Johns Hopkins University, St. Louis Technical University, University of University, Kentucky Community and South Florida — Morsani School of Technical College System, George Medicine, Jacksonville University, Mason University
New England College, University of Source: Company Scranton, Valparaiso University
Source: Company 34 P3•EDU 100
Bridge Education Burning Glass Group Technologies CA Ventures
HQ Denver, CO HQ Boston, MA HQ Chicago, IL URL www.bridge.edu URL www.burning-glass.com URL www.ca-ventures.com Telephone 303-777-7783 Telephone 617-227-4800 Telephone 312-994-1880 Year Founded 1988 Year Founded 1999 Year Founded 2004 Private Private Private Chief Executive Jean-Marc Alberola, Chief Executive Matthew Sigelman, Chief Executive Tom Scott, CEO President CEO Lead University Contact Dan Lead University Contact Lisa Rooney, Lead University Contact Daniel Hrankowsky, VP, Design & VP Institutional Relations Silverburg, General Manager Development Email [email protected] Email dsilverburg@burning-glass. Email dhrankowsky@ca-ventures. com com
Services International student Services Data analytics Services Student housing recruitment/pathways provider Description Burning Glass development; Other university real Description Bridge Education Group Technologies is an analytics software estate development is a full-service pathways program company that has cracked the Description CA Ventures LLC is a (BridgePathways) provider. We also genetic code of an ever-changing Chicago-based real estate investment offer consulting services including labor market. We deliver job data holding company whose international agent management and research and and breakthrough planning tools portfolio includes $7.8 billion in assets marketing intelligence. that inform careers, define academic throughout the U.S., Canada, and Latin Business Model Revenue share/risk programs, and shape workforces. America. share; fee for service Business Model Fee for service Business Model Revenue share/risk Total University Partners 7 Total University Partners 350 share; fee for service Representative University Partners Representative University Partners Total University Partners 55 Capital University, Colorado Mesa Northeastern University, Lone Star Representative University Partners University, Husson University, College, James Madison University, N/A
Manhattanville College, Metropolitan Georgetown University, University of Source: Company State University of Denver, Jefferson Maryland Baltimore County
University, Western New England Source: Company University
Source: Company P3•EDU 100 35
Cambridge Education Group Campus Apartments Campus Labs, LLC
HQ Cambridge, England HQ Philadelphia, PA HQ Buffalo, NY URL cambridgeeducationgroup.com URL www.campusapartments.com URL www.campuslabs.com Telephone 44-1223-346180 Telephone 215-243-7000 Telephone 716-270-0000 Year Founded 1952 Year Founded: 1958 Year Founded 2001 Private Private Private Chief Executive Michael Loakimides Chief Executive David Adelman, Chief Executive Eric Reich, Co- Lead University Contact Abraham CEO Founder and President Varghese, SVP, North American Lead University Contact Miles Orth, Lead University Contact Sean Casey, University Partnership Executive Vice President & COO VP Strategic Initiatives and Corporate Email [email protected] Email morth@campusapartments. Development com Email [email protected]
Services International student Services Student housing Services Data analytics recruitment/pathways provider development Description Campus Labs provides Description Cambridge Education Description Campus Apartments is data collection and visualization Group delivers high-quality academic, one of the nation’s largest providers of software that enables colleges and creative, and English language on- and off-campus student housing. universities to make impactful, data- programs, preparing students to We are experienced in all facets of driven decisions. progress to top universities. We the student housing industry. Business Model Fee for service promise excellent teaching, premium Business Model Fee for service Total University Partners 1,300 facilities, and the personal service our Total University Partners 6 students demand. Representative University Partners Representative University Partners Northern Arizona University, Business Model Revenue share/risk Emory University, Shippensburg Marquette University, Lesley share University, University of Pennsylvania, University, State University of New Total University Partners 15 Saint Joseph’s University, Howard York at Albany, University of Michigan, Representative University Partners University, Franklin & Marshall College Lehigh University, Indiana University,
California State University Monterey Source: P3•EDU Purdue University
Bay, Coventry University (UK), Source: P3•EDU Illinois Institute of Technology, Lund University (SW), Morrisville State College, Queen Mary University of London (UK), University of Amsterdam (ND), University of North Texas, University of Rhode Island, University of Rochester
Source: Company 36 P3•EDU 100
Campus Living Capstone Villages CampusTap Management Partners
HQ Houston, TX HQ Boston, MA HQ Birmingham, AL URL www.campuslivingvillages.com URL www.thecampustap.com URL www.capstonemp.com Telephone 713-871-5100 Telephone N/A Telephone 205-949-5050 Year Founded 1986 Year Founded 2013 Year Founded 2017 Private Private Private Chief Executive Thelma Edgell, CEO Chief Executive Remy Carpinito, Chief Executive Bruce McKee, Lead University Contact Doris Founder and CEO Principal Collins, Vice President Emeritus Lead University Contact Kyle Clark, Lead University Contact Matthew S. Email [email protected] Director Business Development Brown, Senior Vice President Email [email protected] Email [email protected]
Services Student housing Services Career services Services Student housing development Description CampusTap provides development Description Campus Living Villages private career networking and Description Capstone Management is a global student accommodation mentoring communities to help Partners, LLC is a student housing provider with services in finance, students and alumni pursue property management company design, development, project meaningful careers. that provides marketing, leasing, management, and operation of Business Model Fee for service operations, and maintenance student housing. CLV is one of the management for student communities Total University Partners 5 largest higher education student across the nation. Representative University Partners housing providers in the world. Business Model Revenue share/risk Boston College, Cedar Crest College, Business Model Fee for service share; fee for service New York Institute of Technology, Total University Partners 16 Santa Monica College, The University Total University Partners 10 Representative University Partners of Utah - David Eccles School of Representative University Partners Abilene Christian University, Academy Business San Diego State University, University
of Art University, Louisiana State Source: Company of California - Santa Cruz, Cornish University, McMurray University, College, University of South Florida, Northeastern State University, Seattle University
Oklahoma City University, University Source: Company of Delaware, University of Houston, University of Illinois at Urbana- Champaign
Source: P3•EDU P3•EDU 100 37
Capture Higher Education Civitas Learning Collegis Education
HQ Louisville, KY HQ Austin, TX HQ Oak Brook, IL URL www.capturehighered.com URL www.civitaslearning.com URL www.collegiseducation.com Telephone 502-585-9033 Telephone 512-692-7175 Telephone 952-806-4694 Year Founded 2011 Year Founded 2011 Year Founded 2013 Private Private Private Chief Executive Steve Huey, CEO Chief Executive Charles Thornburgh, Chief Executive James Cowie, Lead University Contact Larry Founder and CEO President & CEO Erenberger, Sr. Vice President of Lead University Contact Tony Lead University Contact Drew Partnerships Capasso, VP Strategic Partnerships Melendres, VP, Strategic Partnerships Email lerenberger@capturehighered. Email tony.capasso@civitaslearning. Email Drew.Melendres@ com com collegiseducation.com
Services Recruitment & enrollment Services Data analytics Services Online program services Description Civitas Learning management Description Capture Higher partners with institutions to harness Description Collegis Education is Education provides enrollment the power of insight and action a strategic partner whose revenue- management services with a wide analytics, bringing the best of growth solutions help colleges variety of customized behavioral education, technology, and data and universities maximize their analytics, enrollment prediction, together to measurably improve enrollment potential through data- and student outreach tools for more student persistence, retention, and rich, technology-enabled, marketing, effective and progressive student graduation. engagement, and retention services. recruitment. Business Model Revenue share/risk Business Model Revenue share/risk Business Model Fee for service share; fee for service share; fee for service Total University Partners 9 Total University Partners 300 Total University Partners 25 Representative University Partners Representative University Partners Representative University Partners University of Toledo, Western Butler Community College, Onondaga Cabrini University, Concordia Kentucky University, Tusculum Community College, National University Texas, Denison University, College, University of Toledo, University, Wallace Community University of Mary, Bellevue University, Belhaven University, Sweet Briar College, University of Texas Arlington, Saint Joseph’s College, Manchester College, Bethel College, Alderson Berkeley College, Utah Valley University, Schreiner University, Broaddus University, Bellarmine University, Monroe College, Harper University of North Alabama, University College, Daytona State College, Kennebec Valley Community College
Source: P3•EDU Sacramento State College, Coppin Source: Company State University, The University of Tennessee Knoxville
Source: P3•EDU 38 P3•EDU 100
Corix Infrastructure Collier Companies Services (US) Inc. Corvias Group
HQ Gainesville, FL HQ Wauwatosa, WI HQ East Greenwich, RI URL www.colliercompanies.com URL www.corix.com URL www.corvias.com Telephone 352-375-2152 Telephone 414-203-8700 Telephone 401-228-2800 Year Founded 1972 Year Founded 2010 Year Founded 1998 Private Private Private Chief Executive J. Andrew Hogshead, Chief Executive Scott Thompson, Chief Executive John Picerne, CEO President & CEO Founder & CEO Lead University Contact Alyssa Lead University Contact Dale Lead University Contact Kurt Ehlers, Broderick, Assistant Manager Douglas, VP Corporate Development Partnership Solutions Provider Email alyssa.broderick@ Email [email protected] Email [email protected] colliercompanies.com
Services Student housing Services Campus infrastructure Services Student housing development services (parking, energy, etc.) development; Other university Description The Collier Companies Description Corix helps build and real estate development; Campus is the largest privately owned manage utility infrastructure for infrastructure services (parking, provider of student housing in the water, wastewater, and sustainable energy, etc.) nation. Our portfolio is comprised energy. Working with our customers, Description Corvias partners of more than 10,500 units in Florida, we deliver safe, cost-effective, long- with higher education institutions Oklahoma, and Georgia. term sustainable utility infrastructure nationwide to solve their most Business Model Revenue share/risk solutions for communities to grow and essential systemic problems and share; fee for service thrive. create long-term, sustainable value through our unique approach to Total University Partners N/A Business Model Fee for service partnership. Representative University Partners Total University Partners N/A Business Model Revenue share/risk University of Florida Representative University Partners share; fee for service Source: P3•EDU N/A
Source: P3•EDU Total University Partners 14 Representative University Partners Wayne State University, Howard University, Georgia State University, Augusta University, Columbus State University, Dalton State, University of North Georgia, College of Coastal Georgia, East Georgia State College
Source: Company P3•EDU 100 39
Council for Adult and Experiential Learning (CAEL) Coursera EAB
HQ Chicago, IL HQ Mountain View, CA HQ Washington, DC URL www.cael.org URL www.coursera.org URL www.eab.com Telephone 312-499-2600 Telephone 650-316-5752 Telephone 202-747-1000 Year Founded 1974 Year Founded 2012 Year Founded 2007 Private Nonprofit Private Private Vista Equity Partners Chief Executive Pamela Tate, CEO Chief Executive Jeff Maggioncalda, Chief Executive David Felsenthal, Lead University Contact Scott CEO CEO Campbell, VP Higher Education Lead University Contact Deanna Lead University Contact Scott Engagement Raineri, Chief Academic Strategist Schirmeier, EVP Email [email protected] Email [email protected] Email [email protected]
Services Recruitment & enrollment Services Online program Services Recruitment & enrollment services; Data analytics; Career management services; Data analytics services Description Coursera is an online Description At EAB, we are making Description Dedicated to linking education company offering free education smarter. We harness the learning and work, the 501(c)(3) and for-fee courses, course bundles collective power of more than 1,200 nonprofit Council for Adult and (specializations), and degrees from educational institutions to generate Experiential Learning (CAEL) works top universities and educational insights that address education within all levels of the public and institutions around the world. leaders’ top challenges. private sectors to enhance learning Business Model Revenue share/risk Business Model Fee for service opportunities for adults. share; fee for service Total University Partners 1,200 Business Model Fee for service Total University Partners 150 Representative University Partners Total University Partners 700 Representative University Partners Harvard University, University of Representative University Partners University of Pennsylvania, University Florida, University of North Carolina- Alamo Colleges, Cambridge College, of Michigan, Arizona State University, Chapel Hill, California State University City College of San Francisco, Case Western Reserve University, System, University of Pennsylvania, CUNY, Mercy College, Mississippi Columbia University, Duke University, University of Virginia, Duke University
Community Colleges, National Louis Johns Hopkins University, Princeton Source: Company University, Texas A&M University University, Yale University, University of Texarkana, UMUC, West Hills London
Community College District Source: Company
Source: Company 40 P3•EDU 100
Edgemoor Infrastructure & Real EdR Collegiate EC Higher Education Estate Housing
HQ Boston, MA HQ Bethesda, MD HQ Memphis, TN URL www.echigher.com URL www.edgemoor.com URL www.edrtrust.com Telephone 617-247-0121 Telephone 301-272-2910 Telephone 901-259-2500 Year Founded 1992 Year Founded 2004 Year Founded 1964 Private Private Public EDR Chief Executive Alex Parnia, Ph.D., Chief Executive Neal Fleming, Chief Executive Randy Churchey, President Principal and President CEO and Chairman Lead University Contact May Arthur Lead University Contact Brian Lead University Contact Julie Email [email protected] Dugan, Director Skolnicki, SVP University Partnerships Email brian.dugan@ Email [email protected] edgemoordevelopment.com
Services International student Services Student housing Services Student housing recruitment/pathways provider development; Other university real development Description EC Higher Education estate development Description EdR is one of America’s partners with US universities to Description Edgemoor offers largest owners, developers, and provide an expanded global profile comprehensive development managers of collegiate housing. EdR and improved international reputation. solutions to a broad range of clients in owns or manages 83 communities EC delivers opportunities to high- a streamlined, cost-efficient manner. with more than 44,700 beds serving potential international students to Business Model Revenue share/risk 52 universities in 26 states. thrive academically in the US higher share; fee for service Business Model Revenue share/risk ed system. Total University Partners 3 share; fee for service Business Model Revenue share/risk Representative University Partners Total University Partners 21 share University of Kansas, George Mason Representative University Partners Total University Partners 5 University, University of California — University of Kentucky, Cornell Representative University Partners San Francisco University, Boise State University,
University of Hartford, DePaul Source: Company University of California-Berkeley, University, University of California — Northern Michigan University, Santa Clara Silicon Valley Extension, Syracuse University, University of Pacific Lutheran University, State Connecticut, University of North University of New York at Fredonia Carolina, University of Texas
Source: Company Source: Company P3•EDU 100 41
Education To Go EduCo International (ed2go) Group EdX
HQ Temecula, CA HQ Melbourne, Australia HQ Cambridge, MA URL www.ed2go.com URL www.educoglobal.com URL www.edx.org Telephone 951-972-3777 ext 43777 Telephone 61 43 888 0646 Telephone 617-324-7072 Year Founded 1997 Year Founded 2010 Year Founded 2012 Private Cengage Learning Private Private Not for profit Chief Executive Cory Eyler, General Chief Executive Joff Allen, CEO Chief Executive Anant Agarwal, CEO Manager Lead University Contact Darren Lead University Contact Johannes Lead University Contact Rafael Lurie, Group CFO and Head of Heinlein, VP Strategic Partnerships Castaneda, Director, Strategic Business Development Email [email protected] Partnerships Email [email protected] Email rafael.castaneda@cengage. com
Services Non-credit program Services International student Services Non-credit program provider recruitment/pathways provider provider Description ed2go is the industry Description EduCo International Description EdX is a non-profit leader in affordable online learning Group is a global expert in recruiting, organization that operates an open- for adults. We provide the highest- converting, and retaining international source platform of online courses quality online continuing education students. EduCo International from leading global universities and courses that are easy to use through Group has university partnerships in companies. a network of over 2,100 top colleges Australia, Canada, Ireland, and the Business Model Fee for service and universities. United States. Total University Partners 131 Business Model Revenue share/risk Business Model Fee for service Representative University Partners share; fee for service Total University Partners 14 Massachusetts Institute of Technology, Total University Partners 2,000 Representative University Partners Harvard University, University of Representative University Partners University of Nebraska, Lincoln, California Berkeley, University of George Mason University, Auburn Duquesne University, New Jersey Texas System, Australian National University Outreach, California State Institute of Technology, University of University, Boston University, University - San Marcos, Texas A&M - Saint Thomas, University of Maryland, Georgetown University, The Hong Corpus Christi, Rutgers University Baltimore County Kong University of Science and
Source: Company Source: Company Technology, Notre Dame University, Oxford University
Source: Company 42 P3•EDU 100
ELS Educational EF Education Services, Inc. Elsmere Education
HQ Boston, MA HQ Princeton, NJ HQ Denver, CO URL www.ef.edu URL www.els.edu URL www.elsmereeducation.com Telephone 800-457-1300 Telephone 605-376-5642 Telephone 720-255-2840 Year Founded 1965 Year Founded 1961 Year Founded 2012 Private Public BSEFF Private Chief Executive Edward Hult, CEO Chief Executive Reiji Terasaka, CEO Chief Executive Justin McMorrow North America Lead University Contact Ben Iverson, Lead University Contact Justin Lead University Contact Tarik Director, University Partnerships McMorrow Zahzah, Director USA/Canada Email [email protected] Email [email protected] Email [email protected]
Services International student Services International student Services Online program recruitment/pathways provider recruitment/pathways provider; management; Recruitment & Description EF Education is an Non-credit program provider enrollment services international education company Description Since 1961, ELS Description Elsmere Education that specializes in language training, Educational Services’ mission is to (EEI) partners with top-tier colleges educational travel, academic degree offer holistic international student and universities to build, launch, and programs, and cultural exchange. advising, recruitment, and preparation manage online degree programs. EEI Business Model Fee for service to enable academic success offers a transparent solution focused while empowering universities to on high-quality programs with shorter Total University Partners 145 internationalize their campuses. contracts and a lower revenue share Representative University Partners Business Model Revenue share/risk model. University of Dayton, University at share; fee for service Business Model Revenue share/risk Albany (SUNY), Bryant University, share; Fee for service Douglas College, Montana State Total University Partners 650 University, St. John’s University, San Representative University Partners Total University Partners 3 Francisco State University California Lutheran University, Representative University Partners
Source: Company University of St. Thomas in MN, Case University of Oklahoma
Western University, University of La Source: Company Verne, Florida Institute of Technology, Marquette University, Hofstra University
Source: Company P3•EDU 100 43
ENGIE North Emerge Education Encoura America, Inc.
HQ Camp Hill, PA HQ Lee’s Summit, MO HQ Houston, TX URL www.emergeedu.com URL www.encoura.org URL www.engie-na.com Telephone 800-208-5499 Telephone 800-862-7759 Telephone 713-636-0000 Year Founded 2014 Year Founded 2017 Year Founded 1981 Private Private Sterling Partners Private Chief Executive Kim T. Coon, CEO Chief Executive Patrick Vogt, CEO Chief Executive Stefaan Sercu, CEO Lead University Contact James and Director and President M. Hunter, PhD, SVP, Business Lead University Contact Dennis Lead University Contact Lynn Byrd, Development & Chief Academic Syracuse, COO and Chief Client Vice President Business Development Officer Officer Email [email protected] Email [email protected] Email [email protected]
Services Online program Services Data analytics Services Campus infrastructure management Description Encoura Data Lab is an services (parking, energy, etc.) Description Emerge utilizes its enrollment platform that combines Description ENGIE is a global resources to generate leads, create student intelligence data, advanced energy player and an expert operator and implement marketing campaigns, analytics, and education-specific in the three businesses of electricity, recruit students, and increase student research so institutions can make natural gas, and energy services. retention, allowing institutions to focus informed decisions that optimize fit Business Model Fee for service on what they do best — educating and create the highest probability of Total University Partners N/A students. success. Representative University Partners Business Model Revenue share/risk Business Model Fee for service Ohio State University share Total University Partners 1,800 Source: P3•EDU Total University Partners 5 Representative University Partners Representative University Partners High Point University, Hanover Concordia University Chicago, College, University of Mobile, Geneva College, Montclair State Maryville College, University of New University, Oakland City University, Haven, University of Tampa, Norwich San Diego Christian College University, Marist College, Minnesota
Source: Company State University, Keuka College
Source: P3•EDU 44 P3•EDU 100
Envision Everspring Inc. Fermata Partners LLC
HQ Vienna, VA HQ Chicago, IL HQ Atlanta, GA URL www.envisionexperience.com URL www.everspringpartners.com URL www.fermatapartners.com Telephone 866-858-5323 Telephone 847-278-4288 Telephone 404-996-1966 Year Founded 1985 Year Founded 2011 Year Founded 2011 Private Gryphon Investors Private Private Chief Executive Duncan Young, CEO Chief Executive Jeff Conlon, Co- Chief Executive Derek Eiler, Co- Lead University Contact Andrew Founder and CEO Founder and Managing Partner Potter, Chief Academic Officer Lead University Contact Mike Lead University Contact Chris Email apotter@envisionexperience. Wright, EVP University Partnerships Prindiville, Co-Founder and Partner com Email mwright@everspringpartners. Email [email protected] com
Services Non-credit program Services Online program Services Brand licensing (including provider management athletics) Description Envision partners with Description Everspring partners Description Fermata Partners is universities to help them provide with universities to create and a specialized consumer products powerful pre-college program scale distinctive high-quality online licensing agency focused on colleges offerings that lead to additional programs. Our innovative approach, and universities, global football clubs, revenue and expanded student powerful technology, and integrated and iconic sports lifestyles brands. recruitment pipelines. services consistently deliver Business Model Fee for service exceptional retention, graduation, and Business Model Revenue share/risk Total University Partners 7 share satisfaction ratings. Representative University Partners Business Model Revenue share/risk Total University Partners 15 University of Virginia, University of share; Fee for service Representative University Partners Wisconsin, University of Georgia, George Mason University, Stanford Total University Partners 12 University of Notre Dame, University University Representative University Partners of Miami, University of Oregon,
Source: Company William & Mary, University of Kansas, University of Kentucky
Santa Clara University, Yeshiva Source: P3•EDU University, Kent State University, Case Western Reserve University, Tulane University, Auburn University
Source: P3•EDU P3•EDU 100 45
Foresight Science & Full Measure Global University Technology, Inc. Education Systems
HQ Hopkinton, MA HQ Washington, DC HQ London, United Kingdom URL www.ForesightST.com URL www.fullmeasureed.com URL www.globaluniversitysystems. Telephone 401-273-4844 Telephone 855-FME-1100 com Year Founded 1980 Year Founded 2013 Telephone +44 (0) 20 3435 4455 Private Private Year Founded 2003 Chief Executive Norton Kaplan, Chief Executive Greg Davies Private President Lead University Contact Charles Chief Executive Aaron Etingen Lead University Contact Alyssa Brodsky Lead University Contact Andrew Nacewicz, Director, Sales & Marketing Email [email protected] Malley Email alyssa.nacewicz@foresightst. Email Amalley@ com globaluniversitysystems.com
Services Intellectual property Services Recruitment & enrollment Services Online program acquisition/licensing services management; International student Description A full-service Description Full Measure recruitment/pathways provider; Non- consultancy providing tech transfer, Education is an expert in closing the credit program provider commercialization, and training communication gap with students Description Global University services. Foresight supports or through the development and Systems (GUS) is a multinational evaluates the commercial potential of deployment of mobile communication group that operates as both an owner/ 500+ technologies per year across strategies. operator and partner for multiple all industries with a staff of 70 senior Business Model Fee for service brands, universities, colleges, and consultants. schools in over 20 global locations Total University Partners 37 Business Model Fee for service including the UK, USA, Singapore, and Representative University Partners Canada. Total University Partners 20 York College, Central Alabama Business Model Revenue share/risk Representative University Partners Community College, Hope College share SUNY - The State University of New Source: Company York, University of Illinois, University Total University Partners 21 of Texas System, Clemson University, Representative University Partners University of Southampton, City The University of Law, Arden University of Hong Kong, Rochester University, Webster University, Institute of Technology Grenoble School of Management,
Source: Company Bocconi School of Management, The University of Bradford, The University of Wolverhampton, Concordia University Chicago, Victoria University, University of Exeter
Source: Company 46 P3•EDU 100
Harrison Street Real GradLeaders, LLC Hanover Pacific Estate Capital
HQ Dublin, OH HQ Irvine, CA HQ Chicago, IL URL www.gradleaders.com URL www.hanoverpacific.com URL www.harrisonst.com Telephone 614-791-9000 Telephone 714-855-2985 Telephone 312-920-0500 Year Founded 2002 Year Founded 2007 Year Founded 2005 Private Private Private Chief Executive Jack Gainer, CEO Chief Executive Joe Waechter, Chief Executive Chris Merrill, Co- Lead University Contact Bill Chairman Founder, President & CEO Donnelly, VP Sales Lead University Contact Samuel Kim, Lead University Contact Michael Email [email protected] MD Development Leonczyk, Vice President Email [email protected] Email [email protected]
Services Career services Services Student housing Services Student housing Description GradLeaders provides development, Other university real development; Other university student recruitment and career estate development real estate development; Campus service technology, connects Description HP’s services span the infrastructure services (parking, employers with job-seeking students, project life cycle and are flexible energy, etc.) and offers alumni analysis reports to meet campus needs from Description Harrison Street is from university career centers independent, off-campus housing to a privately owned investment worldwide. construction management for on- management firm with an exclusive Business Model Fee for service campus developments. focus in education, healthcare, and storage. Since inception in 2005, the Total University Partners 7 Business Model Revenue share/risk share; fee for service firm has invested over $19.9 billion in Representative University Partners our sectors. Harvard Business School, New York Total University Partners N/A Business Model Revenue share/risk Institute of Technology, Georgia Representative University Partners share State University — J. Mack Robinson Claremont Graduate University, College of Business, Michigan Ross University of LaVerne, Western Total University Partners 131 School of Business, University of University Representative University Partners
Oregon, Southern New Hampshire Source: P3•EDU University of Chicago, University University, University of California of South Florida, University of Irvine, The Paul Merage School of California — Berkeley, Texas A&M Business University, Marquette University,
Source: P3•EDU Seattle University, Cornish College of the Arts, Columbia College, Long Island University
Source: Company P3•EDU 100 47
HelioCampus, Inc. Helix Education HigherEducation.com
HQ Bethesda, MD HQ Denver, CO HQ Houston, TX URL www.heliocampus.com URL www.helixeducation.com URL www.highereducation.com Telephone 844-99-HELIO Telephone 800-279-9335 Telephone 713-534-1948 Year Founded 2016 Year Founded 2013 Year Founded 2007 Private UMUC Ventures Private Private Chief Executive Darren Catalano, Chief Executive Matthew Schnittman, Chief Executive Patrick Gavin, CEO Chief Executive Officer President & CEO Lead University Contact Joeri Lead University Contact Jody Lead University Contact Kari Kovar, Weyenberg, President DellaMonica, Business Development COO Email jweyenberg@highereducation. Manager Email [email protected] com Email jody.dellamonica@ heliocampus.com
Services Data analytics Services Online program Services Online program Description HelioCampus helps management; Recruitment & management colleges and universities use analytics enrollment services Description HigherEducation.com to increase enrollment, improve Description Helix Education helps delivers over 15,000 online student student success, ensure financial colleges and universities across the enrollments annually to its university sustainability, and accelerate gift nation thrive at maximizing enrollment partners. The company leverages giving. growth through data-driven services best in class content marketing that Business Model Fee for service and technologies across the post- drives the largest marketplace of traditional student life cycle. high-intent prospective students. Total University Partners 15 Business Model Revenue share/risk Business Model Revenue share/risk Representative University share; fee for service share; fee for service Partners George Mason University, The University of North Carolina Total University Partners 14 Total University Partners 120 System, Ithaca College, University of Representative University Partners Representative University Partners Massachusetts Lowell, St. Edward’s Brenau University, Davenport Xavier University, University of Iowa, University, and The University of University, Huston-Tillotson University, Point University, Liberty University, Maryland University College Judson University, National Louis Kaplan University
Source: Company University, Parker University, Thomas Source: Company More College, Mount Mercy University
Source: Company, P3EDU 48 P3•EDU 100
Hobsons iDesign iLaw Ventures
HQ Cincinnati, OH HQ Dallas, TX HQ Tuscaloosa, AL URL www.hobsons.com URL www.idesignedu.org URL www.ilawventures.com Telephone 800-927-8439 Telephone 800-581-5418 Telephone 239-325-3169 Year Founded 1974 Year Founded 2013 Year Founded 2013 Private Private Private A member of the Barbri Chief Executive Kathryn Cassino- Chief Executive Paxton Riter, Co- Group McHugh, CEO Founder and CEO Chief Executive Kenneth Randall, Lead University Contact Howard Lead University Contact Paxton Riter President Bell, SVP Higher Education Student Email [email protected] Lead University Contact Michael Success Gregory, VP Business Development Email [email protected] Email michael.gregory@ilawventures. com
Services Recruitment & enrollment Services Online program Services Online program services, Data analytics management; Non-credit program management Description Hobsons delivers college provider Description iLaw is the leading and career readiness solutions that Description iDesign partners with partner for online J.D., post-J.D., and help bridge the gap between college colleges and universities to build, non-J.D. programs. We work closely access and completion by engaging grow, and support online and blended with law schools to create solutions students throughout their educational programs. iDesign was created to that build on your school’s strengths journey. disrupt the incumbent OPM business while taking on tasks that allow you to Business Model Fee for service model by taking a faculty-centric concentrate on the academics. approach toward online education. Total University Partners More than Business Model Revenue share/risk 12,000 K-12 and higher education Business Model Fee for service share institutions partner with Hobsons. Total University Partners 25 Total University Partners 50 ABA- Representative University Partners Representative University Partners accredited law schools Lynn University, University of University of Pittsburgh, University Representative University Partners California — Santa Barbara, Ramapo of Southern California, University Baylor University, Boston University, College, Helena College, University of of Nebraska, University of North Emory University, University of Illinois, Nebraska, Youngstown State University Carolina System, Loma Linda Texas A&M University, Vanderbilt
Source: P3•EDU University, Schreiner University University
Source: Company Source Company P3•EDU 100 49
Intellectual Ventures IMG College, LLC InsideTrack Management, LLC
HQ Winston-Salem, NC HQ Portland, OR HQ Bellevue, WA URL www.imgcollege.com URL www.insidetrack.com URL www.intellectualventures.com Telephone 216-522-1200 Telephone 424-218-5333 Telephone 425-467-2300 Year Founded 2007 Year Founded 2001 Year Founded 2000 Private Private A member of the non-profit Private Chief Executive Ben Sutton, Jr., Strada Education Network Chief Executive Nathan Myhrvold, Chairman and President Chief Executive Pete Wheelan, CEO Founder and CEO Lead University Contact Mike Lead University Contact Dave Jarrat, Lead University Contact N/A Scanlan, Director Corporate VP of Marketing Email [email protected] Communications Email [email protected] Email [email protected]
Services Brand licensing (including Services Recruitment & enrollment Services Intellectual property athletics) services; Coaching/mentoring acquisition/licensing Description IMG College is the Description InsideTrack’s Description Intellectual Ventures United States’ largest collegiate sports professional coaching and uCoach Management, LLC engages in the marketing company, representing engagement and analytics platform business of invention. It engages more than 200 of the nation’s top increase student enrollment, in licensing, selling, and buying of collegiate properties including the completion, and career readiness. patents. NCAA and its 89 championships, Leverage insights gained from our Business Model Revenue share/risk NCAA Football, and leading work with 1.7+ million students and share; fee for service conferences 1,600+ programs since 2001. Total University Partners N/A Business Model Fee for service Business Model Fee for service Representative University Partners Total University Partners 290 Total University Partners 1,600 University of Manitoba, Rutgers Representative University Partners Representative University Partners University, University of California, Washington State University, Duke Austin Community College, California New Jersey Institute of Technology, University, Vanderbilt University, State University, Individuals Dedicated California Institute of Technology, Syracuse University, Villanova to Excellence and Achievement State University of New York, New University, The Ohio State University, (IDEA) Public Schools, Ivy Tech York University, University of Texas, Boston College, Wake Forest Community College, Northeast Texas A&M University, University of University, University of Miami, West Wisconsin Technical College, Connecticut
Virginia University Northeastern University, Northwestern Source: P3•EDU
Source P3•EDU University, Old Dominion University, Penn State University, University of Washington
Source: Company 50 P3•EDU 100
INTO University Partnerships JMI Sports Kaplan International
HQ San Diego, CA HQ San Diego, CA HQ London, United Kingdom URL www.intoglobal.com URL www.jmisports.com URL www.kaplanpathways.com Telephone 858-356-4400 Telephone 619-756-6340 Telephone +44 (0)20 8727 3500 Year Founded 2005 Year Founded 2006 Year Founded 2005 Private Andrew Colin Private Public Division of Graham Holdings Chief Executive John Latham, CEO Chief Executive Erik Judson, CEO NYSE: GHC Lead University Contact Bruce Lead University Contact Kacie Renc, Chief Executive David Jones, CEO Magid, EVP, Partnership Development, President Development Kaplan International North America Email [email protected] Lead University Contact Mary Jane Email [email protected] Miller, SVP North America Higher Ed Email [email protected]
Services International student Services Brand licensing (including Services International student recruitment/pathways provider athletics) recruitment/pathways provider Description INTO specializes Description JMI Sports is a full- Description Kaplan International in building deeply embedded service collegiate marketing has a world-leading global student partnerships that enable universities firm providing the highest quality recruitment network, along with a to achieve their internationalization management of athletics multimedia number of innovative models that goals. Together with our partners, rights and Total Campus Marketing support university partners. we share a commitment to helping programs, maximizing the economic Business Model Revenue share/risk students fulfill their potential and potential of universities. share; fee for service become global citizens. Business Model Fee for service Total University Partners 13 Business Model Revenue share/risk Total University Partners 5 Representative University Partners share Representative University Partners Northeastern University, Pace Total University Partners 20 Clemson University, University of University, University of Glasgow, Representative University Partners Kentucky, University of Pennsylvania, Adelaide University, University Oregon State University, University University of Georgia of Liverpool, University of York,
of South Florida, Colorado State Source P3•EDU University of Nottingham
University, Marshall University, Source: Company George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University
Source: Company P3•EDU 100 51
Landmark Properties, Keypath Education Kings Education Inc.
HQ Chicago, IL HQ Los Angeles, CA HQ Athens, GA URL www.keypathedu.com URL www.kingseducation.com URL www.landmark-properties.com Telephone 224-419-7988 Telephone 213-625-0320 Telephone 678-835-2674 Year Founded 2014 Year Founded 1957 Year Founded 2003 Private Sterling Partners Private Private Chief Executive Steve Fireng, CEO Chief Executive Jose Antonio Flores, Chief Executive J. Wesley Rogers, Lead University Contact Michael US Managing Director President and CEO Purcell, EVP Lead University Contact Jose Antonio Lead University Contact: Jason Email michael.purcell@keypathedu. Flores Doornbos, EVP Development com Email jose.flores@kingseducation. Email jason.doornbos@landmark- com properties.com
Services Online program Services International student Services Student housing management recruitment/pathways provider development Description Keypath Education is Description Kings is a private Description Landmark Properties dedicated to creating global access international education group in is a fully integrated real estate firm to online education by partnering the USA and UK. We offer university specializing in the acquisition, with universities to launch quality Pathways. Our pathways provide development, and management online degree programs. Services individualized attention and of high-quality student housing include research, marketing, student progression support, placing students communities. recruitment, retention, and course in a top 100 nationally-ranked Business Model Fee for service development. university. Total University Partners 40 Business Model Revenue share/risk Business Model Revenue share/risk Representative University Partners share share Georgia Tech University, The Total University Partners 23 Total University Partners 5 University of Georgia, Auburn Representative University Partners Representative University Partners University, The University of Alabama, Baylor University, Florida State Rider University, Pine Manor College, Florida State University, University University, Michigan Technological Marymount California University, of Tennessee, Pennsylvania State University, James Cook University, Concordia College, University of University, Oregon State University, RMIT University, Southern Cross Wisconsin University of California-Berkeley,
University, University of New South Source: Company Texas State University
Wales, Victoria University, Aston Source P3•EDU University, University of Exeter
Source: Company 52 P3•EDU 100
Laureate Education, Learfield Licensing The Learning House, Inc. Partners Inc.
HQ Baltimore, MD HQ Indianapolis, IN HQ Louisville, KY URL www.laureate.net URL www.learfieldlicensing.com URL www.learninghouse.com Telephone 410-843-6100 Telephone 317-669-0808 Telephone 502-589-9878 Year Founded 1989 Year Founded 1997 Year Founded 2001 Public LAUR Private Private Weld North LLC Chief Executive Eilif Serck-Hanssen, Chief Executive Bob Bernard, CEO/ Chief Executive Todd Zipper, CEO President President and CEO Lead University Contact Adam Lead University Contact Tony Lead University Contact Jay Hatcher, Morse, SVP Corporate Finance Johnson, EVP SVP, Business Development & General Email [email protected] Email tjohnson@learfieldlicensing. Counsel com Email [email protected]
Services Online program Services Intellectual property Services Online program management acquisition/licensing management; International student Description Laureate Education, Description Learfield Licensing recruitment/pathways provider; Non- Inc. is the largest global network of Partners is a world-class licensing credit program provider; Recruitment degree-granting higher education firm that provides the best practices & enrollment services institutions, with more than one million and strategies in the industry to Description Learning House is students enrolled across over 60 properly protect, grow, and promote an academic program manager institutions in more than 20 countries your brand. that delivers more students, more at campuses and online. Business Model Revenue share/risk graduates, and better outcomes Business Model Revenue share/risk share; fee for service through a broad portfolio of technology-enabled education share; fee for service Total University Partners 627 solutions. Total University Partners 4 Representative University Partners Business Model Revenue share/risk Representative University Partners N/A share University of Liverpool (UK), University Source: Company of Miami, Johns Hopkins University Total University Partners 53
Source: Company Representative University Partners Concordia University St. Paul, Aurora University, Campbellsville University, University of West Alabama, West Virginia State University, Thomas Jefferson University, Lesley University, St. Ambrose University, Virginia Wesleyan University, Fairleigh Dickinson University
Source: Company P3•EDU 100 53
Meteor Learning MindMax, LLC Motimatic
HQ Boston, MA HQ Rockland, MA HQ San Francisco, CA URL www.meteorlearning.com URL www.mindmax.net URL www.motimatic.com Telephone 978-624-7001 Telephone 718-884-0130 Telephone 650-248-1893 Year Founded 2014 Year Founded 2009 Year Founded 2015 Private Private Private University Ventures Chief Executive William Rieders, Chief Executive Lee Maxey, CEO Chief Executive Alan Tripp, CEO CEO Lead University Contact Laura Lead University Contact Chris Lead University Contact Brian Cazayoux, Vice President of Client Tilghman, VP Mahoney, EVP, Partnerships and Operations Email [email protected] Programs Email [email protected] Email brian.mahoney@ meteorlearning.com
Services Online program Services Recruitment & enrollment Services Data analytics; Coaching/ management services mentoring Description Meteor Learning Description MindMax provides Description Motimatic has developed partners with colleges and strategic consulting, marketing, and the first automatic motivation system universities to develop workforce- enrollment services for colleges and for improving student engagement, aligned degrees. Our mature network universities. retention, and graduation. Our of corporate partners and full suite of Business Model Fee for service technology blends the latest advances services enable partners to quickly in ad tech and behavioral science to Total University Partners 5 drive new revenue streams from serve motivating messages to specific working professionals. Representative University Partners students. The University of California, Irvine Business Model Revenue share/risk Business Model Fee for service Division of Continuing Education; share; fee for service Boston University; Harvard Extension Total University Partners 20 Total University Partners 3 School; The University of Vermont, Representative University Partners Representative University Partners Continuing and Distance Education; Old Dominion University Online, Merrimack College, Boston College, Rhode Island School of Design, Indiana University Online, Southern Houston Baptist University Continuing Education New Hampshire University, American
Source: Company Source: P3•EDU Intercontinental University
Source: Company 54 P3•EDU 100
Navitas Noodle Partners Nuro Retention
HQ Boston, MA HQ New York, NY HQ Chicago, IL URL www.navitas.com URL www.noodle-partners.com URL www.nuroretention.com Telephone 617-279-0030 Telephone 646-422-9946 Telephone 866-238-7327 Year Founded 1994 Year Founded 2014 Year Founded 2011 Public ASX NVT Private Swan Legend, Osage Private Chief Executive David Buckingham, Partners, Owl Ventures Chief Executive Tom McNamara, CEO Chief Executive John Katzman, CEO CEO Lead University Contact Stacey Lead University Contact Greg Lead University Contact Amy Sorter, Stevens, VP Partnership Development O’Brien, COO National Sales Director Email [email protected] Email [email protected] Email [email protected]
Services International student Services Online program Services Data analytics recruitment/pathways provider management; Data analytics; Non- Description Nuro is an innovative Description As pioneers in campus credit program provider; Recruitment software and data analytics internationalization, we help our & enrollment services platform developed as the most partners build a stronger, more Description Noodle Partners has comprehensive solution for improving diverse international student disrupted the traditional OPM model. college completion on the market population, improve academic We deliver the same fit and finish of today. Using predictive and proactive outcomes, deliver superior programming as the best of them, but analytics, Nuro identifies persistence student experiences, and generate at dramatically lower cost. We give and retention trends. sustainable revenue. school clients 100% transparency and Business Model Fee for service flexibility around scope of service. Business Model Revenue share/risk Total University Partners 25 share Business Model Revenue share/risk Representative University Partners share; fee for service Total University Partners 32 University of California Berkeley, Representative University Partners Total University Partners 12 Iowa Lakes Community College, University of New Hampshire, Representative University Partners Independence University, Mid University of Massachusetts (Boston, Tulane University, American University, Michigan Community College, Dartmouth, Lowell), Virginia Claremont Graduate University, ERAE Adult Education Schools, Utica Commonwealth University, Florida Boston College, University of Virginia, College, Wilmington College, Richard Atlantic University, University of Idaho, University of Washington, Pepperdine Bland College of William and Mary
Simon Fraser University, University of University, Wake Forest University Source: Company
Manitoba Source: Company
Source: Company P3•EDU 100 55
Pearson Online Orbis Education Program Management Plenary Group USA
HQ Carmel, IN HQ: New York, NY HQ Los Angeles, CA URL www.orbiseducation.com URL www.pearson.com/us/higher- URL www.plenarygroup.com Telephone 317-663-0260 education/products-services- Telephone 424-278-2180 institutions/online-program- Year Founded 2003 Year Founded 2005 management.html Private Private Employee owned Telephone 877-303-2340 Chief Executive Steve Hodownes Chief Executive Brian Budden, Year Founded 1995 CEO President and CEO Public NYSE: PSO Lead University Contact Dan Briggs, Lead University Contact Mike Founder Chief Executive John Fallon, CEO Marasco, CEO Plenary Concessions Email dan.briggs@orbiseducation. Lead University Contact Robin Email mike.marasco@plenarygroup. com Bishop, VP Business Development com Email [email protected]
Services Online program Services Online program Services Other university real estate management management development; Campus infrastructure Description We are the leading Description Pearson provides online services (parking, energy, etc.) provider of pre-licensure healthcare learning services and solutions for Description Plenary Group is North programs for universities and the only schools, colleges, and universities America’s leading specialized OPM totally dedicated to healthcare. worldwide. developer and long-term investor of Our programs produce thousands of Business Model: Revenue share/risk public-private partnership projects, high-quality graduates ready to enter share; fee for service with a portfolio of 29 projects worth the workforce and meet employers’ $16.5 billion, including projects in Total University Partners 10 demands. higher education. Representative University Partners Business Model Revenue share/risk Business Model Revenue share/risk Abilene Christian University, Arizona share share State University, George Washington Total University Partners 15 University, Hofstra University, Maryville Total University Partners 2 Representative University Partners University, Norwich University, Rutgers Representative University Partners Xavier University, Northeastern University, University of Cincinnati, University of California - Merced, University in Boston, Loyola University University of Nevada, University of Purdue University of Chicago, Marquette University Southern California Source: Company
Source: Company Source: P3•EDU 56 P3•EDU 100
Public Facilities Group ReUp Education Revature
HQ Seattle, WA HQ San Francisco, CA HQ Reston, Virginia URL www.publicfacilitiesgroup.org URL www.reupeducation.com URL www.revature.com Telephone 206-849-6260 Telephone 917-239-0518 Telephone 703-570-8181 Year Founded 2016 Year Founded 2015 Year Founded 2003 Private Private Michelson Runway, University Private Chief Executive John Finke, President Ventures, Entangled Ventures, Serious Chief Executive Srikanth Change Investments Lead University Contact John Finke Ramachandran, CEO and Founder Chief Executive Nitzan Pelman, CEO Email johnfinke@ Lead University Contact Joe Mitchell, publicfacilitiesgroup.org Lead University Contact Sarah Horn, EVP University Partnerships Co-Founder and Chief Experience Email [email protected] Officer Email [email protected]
Services Student housing Services Coaching/mentoring Services Non-credit program development; Other university Description At ReUp Education, we provider; Career services real estate development; Campus partner with universities to re-enroll Description Revature, the leader in infrastructure services (parking, students who have dropped out of emerging technology talent, creates energy, etc.) college. We use a blend of humans enterprise-level software engineers Description Public Facilities Group and technology to locate students through in-person, online, and on- combines privately issued tax-exempt and then support them in the re- campus coding immersion programs. debt, progressive design-build enrollment process. At Revature, we create pathways delivery, focusing on optimizing Business Model Revenue share/risk for college graduates to successful lifecycle costing. A national leader, share careers in technology. PFG staff has completed 28 projects Total University Partners 3 Business Model Revenue share/risk with development costs of $1.8 billion. share Representative University Partners Business Model Fee for service Bellevue University, Clarion University, Total University Partners 16 Total University Partners 5 Western Governors University Representative University Partners
Representative University Partners Source: P3•EDU University of Virginia, University of University of Washington, Edmonds South Florida, The City University Community College, Washington of New York, University of Missouri, State University, University of Alaska - Arizona State University, Florida State Fairbanks, Seattle Pacific University University, Boise State University,
Source: Company George Mason University, University of Maryland University College, University of North Carolina Charlotte
Source: Company P3•EDU 100 57
RISE A Real Estate Company Ruffalo Noel Levitz The Scion Group LLC
HQ Valdosta, GA HQ Cedar Rapids, IA HQ Chicago, IL URL www.risere.com URL www.ruffalonl.com URL www.thesciongroup.com Telephone 229-247-2077 Telephone 800-756-7483 Telephone 312-704-5100 Year Founded 1995 Year Founded 1991 Year Founded 1999 Private Private Private Chief Executive Ryan Holmes, CEO Chief Executive Al Ruffalo, Founder Chief Executive Robert Bronstein, Lead University Contact Jeremy Lead University Contact Brett Frazier, Co-Founder and President Doss, SVP Chief Customer Officer Lead University Contact Eric Email [email protected] Email [email protected] Bronstein, EVP Email ebronstein@thesciongroup. com
Services Student housing Services Recruitment & enrollment Services Student housing development; Other university real services development estate development Description Ruffalo Noel Levitz Description The Scion Group LLC Description RISE is committed to offers colleges and universities owns, operates, and manages student providing the highest quality services a comprehensive suite of pre- housing properties, both on and off in the industry, backed by 23 years enrollment, campus, and post-campus campus in North America. of proven experience as developers, services, including enrollment Business Model Fee for service managers, and investors of campus management, student retention, and Total University Partners 57 and multi-family assets. fund-raising management. Representative University Partners Business Model Fee for service Business Model Fee for service Texas A&M University, Miami Total University Partners 32 Total University Partners 300 University, Rochester Institute of Representative University Partners Representative University Partners Technology, University of Minnesota, Louisiana State University, West Aurora University, Austin College, University of Alabama, California Virginia State University, Western Averett University, Baylor University, State, Florida State University, Carolina University, Valdosta State Bowling Green University, Creighton University of Florida, DePaul University, Troy University, University University, Elmhurst College, Fresno University, Marquette University of Georgia, Abraham Baldwin Pacific University, Goshen College, Source: P3•EDU Agricultural College, University of Indiana Wesleyan University
South Dakota, University of North Source: P3•EDU
Georgia Source: Company 58 P3•EDU 100
Signet Real Estate Servitas Shorelight Education Group
HQ Irving, TX HQ Boston, MA HQ Akron, OH URL www.servitas.com URL www.shorelight.com URL www.signetre.com Telephone 972-759-1600 Telephone 857-317-2001 Telephone 330-762-9102 Year Founded 2011 Year Founded 2013 Year Founded 1995 Private Private Private Chief Executive Rafael Figueroa, Chief Executive Tom Dretler, CEO Chief Executive Kenneth J. Krismanth, CEO and Co-Founder CEO Lead University Contact Angel Lead University Contact Basil Lead University Contact Kirsten Rivera, VP Development Cleveland, EVP and Co-Founder Stuver, Director Student Housing Email [email protected] Email [email protected] Email [email protected]
Services Student housing Services Online program Services Student housing development; Other university real management; International student development, Infrastructure services estate development recruitment/pathways provider Description Signet is an expert at Description A leader in the full Description Shorelight creates partnering with public entities such as spectrum of student housing life-changing experiences for municipalities, government agencies, and student-centric mixed-use international students. We build universities, and healthcare providers developments, Servitas provides the meaningful partnerships with top U.S. on privately developed real estate highest level of service to its higher universities and skilled counselors. projects. Our comprehensive P3 education partners. Together, we inspire students to be development experience includes Business Model Revenue share/risk exceptional leaders in a globally providing innovative development, share; fee for service connected world. finance, and ownership structures to our public clients that minimize Total University Partners 30 Business Model Revenue share/risk share development and finance risks. Representative University Partners Business Model Revenue share/risk Texas A&M, Florida International Total University Partners 16 share; fee for service University, Blinn College, Orange Representative University Partners Coast College American University, Auburn Total University Partners N/A
Source: Company University, Adelphi University, Representative University Partners University of Kansas, Louisiana University of New Mexico, University State University, University of South of Akron, University of Florida, Carolina, University of Illinois at Northeast Ohio Medical University
Chicago, University of Central Florida, Source: P3•EDU University of Utah, University of the Pacific
Source: Company P3•EDU 100 59
Star America Skanska USA Building Infrastructure Inc. Partners Study Group
HQ New York, NY HQ Roslyn, NY HQ New York City, NY URL www.usa.skanska.com URL www.starinfrapartners.com URL www.studygroup.com Telephone 917-438-4500 Telephone 516-882-4100 Telephone 817-713-0989 Year Founded 2000 Year Founded 2011 Year Founded 1994 Public SKBSY Private Private Chief Executive Richard Kennedy, Chief Executive William Marino, Chief Executive David Leigh, CEO CEO CEO Lead University Contact Emily Lead University Contact Daniel Lead University Contact Mark Williams Knight, Ed.D., MD North Maldonado, SVP, Business Melson, COO America Development Email mmelson@starinfrapartners. Email ewilliamsknight@studygroup. Email Daniel.Maldonado@skanska. com com com
Services Student housing Services Student housing Services International student development; Other university development; Other university recruitment/pathways provider real estate development; Campus real estate development; Campus Description Study Group is a global infrastructure services (parking, infrastructure services (parking, leader in preparing students for energy, etc.) energy, etc.) international academic success Description Teaching and learning Description Star America and rewarding careers through the are the top priorities on any academic Infrastructure Partners is the leading creation and management of pathway campus. At Skanska, we cultivate developer of new infrastructure programs across more than 40 strong partnerships with our higher solutions. university partners. education clients and deliver Business Model Revenue share/risk Business Model Revenue share/risk sustainable, leading-edge projects share share that align with the unique goals of Total University Partners 5 Total University Partners 47 each institution. Representative University Partners Representative University Business Model Revenue share/risk N/A Partners University of Vermont, share; fee for service Source: Company Baylor University, Australia National Total University Partners 178 University, Durham University, Representative University Partners Lancaster University, University of New York University, Harvard Leeds, Surrey University, University of University, Eastern Oregon University, Sydney, West Virginia University
Virginia Tech, Yale University, Source: Company University of Texas, Arizona State University, Florida State University, Massachusetts Institute of Technology, University of Maryland
Source: Company 60 P3•EDU 100
Synergis Education, Trilogy Education Symplicity Inc. Services
HQ Arlington, VA HQ Mesa, AZ HQ New York, NY URL www.symplicity.com URL ww2.synergiseducation.com URL www.trilogyed.com Telephone 703-351-0200 Telephone 480-656-8307 Telephone 917-757-0826 Year Founded 1996 Year Founded 2011 Year Founded 2015 Private Private Bertelsmann and University Private Chief Executive Matthew Small, Ventures, Mitsui, University of Texas Chief Executive Dan Sommer, President and CEO Investment Management Company Founder and CEO Lead University Contact Justin Tan, Chief Executive Norm Allgood, CEO Lead University Contact Adam COO Lead University Contact John Spivak, VP Business Development Email [email protected] Donohue, Chief Academic and Email [email protected] Development Officer Email jdonohue@synergiseducation. com
Services Career services Services Online program Services Non-credit program Description Symplicity helps management provider institutions connect students with the Description Synergis Education Description Trilogy is a continuing people, knowledge, and experiences provides online program education program manager of skills- they need to launch successful management, including marketing based training programs for leading careers. and enrollment, academic services universities. Universities leverage Business Model Fee for service with emphasis on instructional design, Trilogy’s platform, services, and student retention, and systems community to prepare learners for the Total University Partners 1,200 integration. digital economy. Representative University Business Model Revenue share/risk Business Model Revenue share/risk Partners Yale University, Boston share; fee for service share University, University of Toronto, Cornell University, Duke University, Total University Partners 4 Total University Partners 30 The University of Texas at Austin, Representative University Partners Representative University Partners Cleveland-Marshall College of Law Gwynedd Mercy University, Samuel University of California - Berkeley
Source: P3•EDU Merritt University Extension, Northwestern School of
Source Company Professional Studies, Rutgers Division of Continuing Studies
Source: Company P3•EDU 100 61
University Student Veolia North America, Trinitas Living LLC
HQ Lafayette, IN HQ Marlton, NJ HQ Chicago, IL URL www.trinitas.ventures URL www.universitystudentliving.com URL www.veoliawaterna.com Telephone 765-464-2800 Telephone 856-596-0500 Telephone 312-552-2800 Year Founded 2002 Year Founded 2011 Year Founded 1984 Private Private Private Chief Executive Loren P. King, CEO Chief Executive Joe Coyle, President Chief Executive William DiCroce, Lead University Contact Mark Lead University Contact Ned CEO Baumgarten, EVP, Campus Williams, SVP Lead University Contact Peter Partnerships Email [email protected] Tellegen, SVP Strategy and Corporate Email EVPropertyManagement@ Development trinitas.ventures Email [email protected]
Services Student housing Services Student housing Services Campus infrastructure development; Other university real development; Other university services (parking, energy, etc.) estate development real estate development; Campus Description Veolia North America, Description Trinitas partners with infrastructure services (parking, LLC designs, develops, and higher education institutions to energy, etc.) provides water, waste, and energy deliver real estate solutions through Description USL is a national owner, management solutions for the public-private partnership platforms. operator, and developer of student development of municipalities and We specialize in development housing. We have expertise in both industries in North America. opportunities on or adjacent to on-campus student housing public Business Model Fee for service campuses for all residential and private partnerships, as well as Total University Partners N/A commercial use types. off-campus student, market rate, and Representative University Partners Business Model Revenue share/risk mixed-use projects. University of East Anglia, University of share; fee for service Business Model Revenue share/risk Minnesota share; fee for service Total University Partners N/A Source: P3•EDU Representative University Partners Total University Partners 10 Kennesaw State, University of Texas at Representative University Partners Dallas, University of Indianapolis University of California - Davis, Rowan
Source: P3•EDU University, Kean University, University of Minnesota, Boston University, Louisiana State University Health, Rutgers University - Camden
Source: Company 62 P3•EDU 100
Wiley Education Watermark Services YellowBrick
HQ New York, NY HQ Orlando, FL HQ New York, NY URL www.watermarkinsights.com URL www.edservices.wiley.com URL www.yellowbrick.co Telephone 212-868-2700 Telephone 407-618-5400 Telephone 917-512-4630 Year Founded 1998 Year Founded 1996 Year Founded 2014 Private Public NYSE: JW.A Private University Ventures; Entangled Chief Executive Kevin Michielsen Chief Executive Brian Napack, Ventures Lead University Contact Webster President & CEO Chief Executive Rob Kingyens, CEO Thompson, EVP Business Lead University Contact Gene Lead University Contact Chris Development Murray, VP New Partner Development Edwards, EVP Partnerships Email webster@watermarkinsights. Email [email protected] Email [email protected] com
Services Data analytics Services Online program Services Non-credit program Description Watermark’s educational management; International student provider intelligence systems empower recruitment/pathways provider Description Working with leading administrators, faculty, and students Description Wiley Education universities, YellowBrick creates to engage in meaningful assessment Services is a leading provider of learning experiences that help practices that result in better data and comprehensive, tailored services tomorrow’s leaders discover and insights to help drive improvement. to universities around the world. We pursue academic and career paths in Business Model Fee for service help learners achieve success and growing, global industries that align our partners further their vision in an to their passions, including fashion, Total University Partners 1,100 increasingly competitive and dynamic sports, beauty, music, and media. Representative University Partners market. Business Model Revenue share/risk University of Arizona, Rochester Business Model Revenue share/risk share Institute of Technology, Syracuse share; fee for service University, St. Cloud State University, Total University Partners 5 South Piedmont Community College, Total University Partners 39 Representative University Partners California State University, Central Representative University Partners Columbia University, The New School, Connecticut State University, The American University, Benedictine Parsons School of Design, Fashion George Washington University, University, George Mason University, Institute of Technology
Governors State University, Texas Purdue University, Sacred Heart Source: Company State University University, Saint Mary University‚
Source: Company University of Birmingham, Vlerick Business School
Source: Company P3•EDU 100 63 64 P3•EDU 100
www.p3edu.com