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AJ2 ADVERTISING SUPPLEMENT / LOS ANGELES TIMES FRIDAY, June 25, 2021

Japan Trend and ’s Resurgence in the

cessfully commercialize digital Mike Choi cameras in 1981, and the first CD Asia Journal was invented in collaboration with Philips in 1982. In 1991, Japan's Ministry of Econo- they succeeded in commercial- my and Industry has spent $9.2 izing its first lithium-ion battery. billion to establish a new 20- SONY's impact on the tech mar- nano semiconductor foundry ket was greater than Apple's. plant near Kumamoto Prefec- By 1987, SONY had already ture, where SONY's CMOS taken control of the technology (Complete Metal-oxide-Semi- industry. They pursued a new conductor) Image Sensor plant goal of creating a “SONY eco- is currently located. This will be system” by focusing on digital done in a joint venture between content. After acquiring CBS SONY and Taiwan within 2021. Records International in 1988, TSMC will most likely be more Entertainment dominant in the initiative while was created, and in 1989 they Japanese companies other than acquired . SONY Group may also par- In 1993, SONY Computer En- ticipate with some investment. tertainment was founded and This will be the first factory in released the first PlayStation, a Japan that produces sub 40-nano game console. In 1995, SONY semiconductors. The investment heavily invested in the digitaliza- burden is to be borne by SONY tion of movies and music. They Group while TSMC is in charge ran So-Net (digital file internet of the manufacturing process. service) and PressPlay (online In addition, the processing plant music shop), and in 1996, they will be established in Kumamoto launched a series of lap- Prefecture. tops with digital content made If the two companies agree available. to establish the joint foundry However, between 2012 plant, TSMC will have its first and 2017, SONY Chemical, PC, production plant in Japan. SONY TV, and battery divisions were will be able to reliably receive separated or sold, this greatly re- their CMOS Image Sensor chips duced the manufacturing power. directly. The CMOS Image Sensor is a low-power consumption im- age sensor that has brightened prospects for the CMOS Image Sensor (CIS) market. This sen- sor is commonly found in mobile devices such as 5G smartphones, high-resolution digital cameras, medical imaging devices, self- driving car surveillance cameras, and robots. According to global consulting firm KPMG, the over- all sensor market, including CIS, is expected to grow 12% annual- ly from last year’s $47 billion to $143 billion by 2030. Currently, SONY’s CIS is thriving in the global competitive market for semiconductors. SONY has an unrivaled No. 1 share in the glob- al CIS market exceeding 48%. While this was their main busi- million units, which accounted Dead” topped the global box government and SONY desper- another area: 'vehicle semicon- SONY's annual revenue from ness in the past, SONY directed for 46% of gaming consoles. office with $500 million. It ac- ately need the establishment of ductor'. Currently, Japan's most CMOS Image Sensor is close to their focus on service industries When the Playstation 5 released quired Crunchyroll, an anime TSMC’s manufacturing plant in advanced semiconductor plant is $9 billion. such as games, movies, music in November of 2020, it was streaming service with 90 mil- Japan. The pandemic has given ' 40-nanome- SONY, which started as a and finances. From April 2021, able to exceed the Playstation lion subscribers in 200 countries, hope to the Japanese semicon- ter plant, which focuses on auto- radio repair shop at 's Ni- SONY Group changed its busi- 4’s 12 week sale in 12 hours and to secure growth potential. They ductor industry, which has been motive semiconductors, with its honbashi Department Store in ness governance structure by sold 4.5 million units in its first also own the rights to the charac- in a long recession. Sony expects global share of 20-30%. 1946, has won several titles as establishing Sony Group Cor- month. The PlayStation 5 uses ter, "Spider-Man." their products to become more It seems that TSMC also “the world's first”. The world's poration as a holding company a processor designed by AMD In the music category, relevant. It is worth looking for- has their interest in the Japanese first portable transistor radio that takes charge of overall busi- (U.S.) and the 7nm processor is SONY Music acquired EMI, a ward to SONY and Japan’s semi- automotive semiconductor in- (TR-55) was released in 1957, the ness structure management and manufactured by TSMC (Tai- world-renowned record label, conductor industry’s resurgence. dustry. Japan’s new manufactur- world's first commercial transis- strategy and comprises Sony wan). It is then tested and pack- with a total of 4.8 million copy- Japanese government tries ing plant is expected to ease the tor TV (TV8-301) in 1960, and Semiconductor Solutions, Sony aged by ASE (Taiwan). Sony has rights, including The Beatles, to consolidate its shares in CIS supply-chain risk of automakers in 1968 it set a standard for high- Entertainment (, a deep business relationship with Michael Jackson, Queen, and market by supporting SONY, the being forced to cut production end monitors with TRINITRON. Sony Music), Sony Interactive TSMC. Sony also provides a $60 The Rolling Stones. unrivaled player in CIS sector, due to the lack of semiconduc- This served as the foundation for Entertainment, Sony Financial monthly subscription to their In the electronics category, and attracting TSMC, the world’s tors. This will also benefit Rene- SONY's dominance in the TV Holdings, and others. Currently, PlayStation Plus membership the CIS recorded $9 billion in strongest foundry player, in the sas Electronics, which is a large market for nearly 30 years. The games account for 31% of SO- with 46 million active members; sales in 2020. This accounts for country. By doing this, the gov- automotive semiconductor com- cassette tape player 'WALK- NY's total sales, 19% of movies/ 3 times the amount of Microsoft's 46% of the global market share. ernment maps out its scheme to pany that is partially manufac- MAN', released in 1979, sold a music, 22% of electronics/IT, XBOX live members. The global pandemic has led to a enter other semiconductor mar- tured by and entrusted to TSMC. total of 220 million units world- and 28% of finance. In the TV and film industry, surge in demand for smartphones kets in the future. In addition, wide until its discontinuation in Since the launch of the Play- SONY’s subsidiary Aniplex’s and self-driving cars. there is also a possibility that 2003. Sony was the first to suc- station 1 in 1996, it sold over 500 animation, “The Blade of the With that said,the Japanese SONY will seek a new path in Korean SME’s Expansion in Japan Japan. They aim to maintain the Mike Choi number of users by integrating Asia Journal GB Soft’s vital sign reading tech- nology. Currently, the app features Elematec, a trading company a paid and free version and has under the TOYOTA group, has 600,000 downloads. With the GB been introduced to numerous Ko- Soft update, the app is expected to rean SMEs by the LA Times Asia cost about 500 to 1,000 yen (ap- Journal. Despite the outbreak, prox. 5 to 10 USD). Elematec has been meeting with In addition, GB Soft was also their respective clients in Japan to introduced to Japan’s AIPhone, a inform and demonstrate the tech- company that creates interphones nologies and products created by (60% of Japan’s market share) these Korean SMEs. and nurse call systems. AIPhone GB Soft, a Korean company, was specifically interested in GB has developed a camera that can Soft’s body temperature reading measure vital signs (blood pres- function as it would benefit their infrared camera measure multiple Healthcare, recently developed a user's smartphone app. Because Several examples have been sure, oxygen level, pulse, body current projects. people in an office simultaneously, smart baby cradle. Like GB Soft, this product has yet to be mass pro- mentioned above. Although it is temperature) by analyzing the When Elematec introduced is it possible to measure data using they use a camera with rPPG (re- duced, Elematic plans on introduc- possible to hold offline meetings light that the camera reads. GB Soft to Electric, edge computing rather than cloud mote photoplethysmography) tech- ing Emma Healthcare’s products to with companies within the coun- Elematex introduced GB GB Soft was asked very specific computing when mounted to a nology to monitor and measure the following bed manufacturing try, it is practically impossible to Soft to , a Japanese home technical questions. Mitsubishi in- vehicle. They asked if edge com- vital signs such as blood pressure, companies in Japan(70% of Japan’s meet with companies overseas at appliance company, for they had quired about the accuracy of their puting is plausible, is it possible oxygen level, pulse, and body market share): Medical, this time. Moreover, with Korean interest in developing a service measurements in specific sce- to integrate GB Soft’s functions temperature. The camera that is Combi, Pigeon Japan, France Bed, SMEs not knowing which Japa- platform. Maxell is preparing a narios. Will the measurements be into the SoC(System on Chip).The equipped on the bed is designed to and Paramount Bed. All of these nese companies to meet with, Ele- partnership with a fitness app affected by sunlight while the sub- questions were very technical. move around in compliance with companies have an interest in this matec's sales activities are bound to that is utilized in 170 locations in ject is in motion (driving), can the A Korean company, Emma the voice command issued on the field. be very precious to Korean SMEs.