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LESS HOUSE. More Home LESS HOUSE. more home. Traditional Home inspires 7.25 million* design lovers across multiple platforms to celebrate the unique intersection where luxury design meets the way we live. Whether it’s through print or digital campaigns, social influencer programs or experiential initiatives our goal is to show millions of readers how to create interiors that are surprisingly fresh and just a little bit unexpected—and tell the stories that make houses homes. We lead with beautiful images. We engage with exciting, informative copy. And, we facilitate the buying process by citing and sourcing the products featured in our pages, on our website, in our Showhouses and across social media. *MRI Spring 2017; Total Adults; Meredith Social Media Tracker YTD 2017 For more information, please contact your sales representative or Beth McDonough, Publisher, at 212.551.7079 or [email protected] 12.17 editorial MIX % % % 57 HOME FURNISHINGS + FURNITURE 9 GARDENING + OUTDOOR LIVING 9 BUILDING + CONSTRUCTION % % % 9 KITCHENS 4 FOOD + BEVERAGE 6 CULTURAL / THE ARTS + TRAVEL % % % 2 APPAREL, ACCESSORIES + BEAUTY 2 CELEBRITY 2 MISC. Source: Media Radar, Jan-Dec 2016 Naughty or Nice?OUR GUIDE FOR GIFTS TO DELIGHT EVERYONE ON YOUR LIST December / January 2018 Kitchens HIGH STYLE IN A FAMILY Food & Fun HANGOUT Host a Sparkling Holiday Get-Together As Seen On TV NEW SETS FOR PRIME BINGE- WATCHING for style the Season Rooms and Ideas to Make HOLIDAY MAGIC For more information, please contact your sales representative or Beth McDonough, Publisher, at 212.551.7079 or [email protected] 11.17 2018 editorial CALENDAR Frequency: 6x/year Rate Base: 850,000 Audience: 4.8 million* MARCH/APRIL Before & After Special Edit Section: Best New Kitchen, Bath & Renovation Products Editorial Feature: Modernism Showhouse Ad close: December 19, 2017 On sale: February 13, 2018 MAY/JUNE The “Be Brave” Issue Taking Risks with Color, Pattern & Design Editorial Feature: Dallas Decorators Showhouse Ad close: February 13, 2018 On sale: April 10, 2018 JULY/AUGUST Masters of Design Editorial Feature: Hampton Designer Showhouse Ad close: April 17, 2018 On sale: June 12, 2018 SEPTEMBER/OCTOBER The New Classics Special Section: The 2018 New Trads Editorial Feature: Southern Style Now Showhouse Ad close: June 19, 2018 On sale: August 14, 2018 NOVEMBER/DECEMBER At Home for the Holidays Ad close: August 22, 2018 On sale: October 16, 2018 JANUARY/FEBRUARY 2019 Before & After Special Section: Sneak Peek: Hottest New Products at KBIS/IBS Ad close: October 24, 2018 On sale: December 19, 2018 All content subject to change. Ad close for cover positioning is 2 months prior to ad close. *Source: MRI Spring 2017; Base: Total Adults For more information, please contact your sales representative or Beth McDonough, Publisher, at 212.551.7079 or [email protected] 10.17 2018 reader profile REACH AN AUDIENCE OF 4.8 MILLION AFFLUENT DESIGN ENTHUSIASTS ACROSS THE COUNTRY TOTAL ADULTS Demographics (000) % COMP Adults 4,803 100 Women 3,922 82 Age 25-54 2,196 46 35-49 1,196 25 Median Age: 55 Household Income $75,000+ 2,741 57 $100,000+ 2,041 43 Median HHI: $87,116 Marital Status Any Kids 1,712 36 Home Ownership Own Home 3,585 75 Home Value $200,000+ 2,498 52 Home Value $500,000+ 932 19 Median Home Value $287,322 Education Att/Grad College+ 3,412 71 Employment Professional/Managerial 1,287 27 Employed 2,749 57 Source: Gfk MRI Spring 2017. Base: Adults For more information, please contact your sales representative or Beth McDonough, Publisher, at 212.551.7079 or [email protected] 10.17 THE circulation LEADER THE LARGEST RATE BASE IN THE UPSCALE SHELTER CATEGORY TAP INTO THE power OF The largest magazine in the upscale shelter category with a rate base of 850,000. Traditional Home Rate Base: 850,000 869,708 Architectural Digest Rate Base: 800,000 816,139 House Beautiful Rate Base: 800,000 812,152 Elle Décor Rate Base: 550,000 Veranda 558,039Rate Base: 460,000 Veranda Rate Base: 460,000 473,645 Source: AAM, for 6 months ended June 30, 2017 For more information, please contact your sales representative or Beth McDonough, Publisher, at 212.551.7079 or [email protected] 11.17 2018 national rates REACH AN AUDIENCE OF 4.8 MILLION AFFLUENT HOMEOWNERS ACROSS THE COUNTRY Effective: March/April 2018 Rate Base: 850,000 Audience: 4.8 million* 4-Color Page $192,300 2/3 Page 156,400 1/2 Page or Digest 138,500 1/3 Page 111,500 Covers—Non Cancelable 2nd Cover $240,400 3rd Cover 203,800 4th Cover 259,600 Black & White Page $142,200 2/3 Page 96,700 1/2 Page 83,200 1/3 Page 58,300 1/6 Page 29,400 Frequency Discount 3x 3% 6x 5% 9x 7% 12x 9% 18x 11% 24x 13% Source: MRI Spring 2017 2018 regional rates TARGET YOUR BEST PROSPECTS IN KEY MARKETS ACROSS THE COUNTRY Top Market Buy 2018 CIRCULATION Atlanta 18,900 Boston 16,700 Chicago 20,900 Dallas 20,500 Houston 15,300 Los Angeles 32,000 Miami 12,600 New York Metro* 38,400 Philadelphia Metro 28,700 Phoenix 10,100 San Francisco 17,800 Washington DC 14,500 TOTAL 246,400 Key Markets CIRCULATION 2018 GROSS RATES Atlanta 18,900 $6,820 California 67,000 9,530 Chicago Metro 20,900 7,530 Dallas/Ft. Worth 20,500 6,240 Florida 40,200 8,350 Los Angeles Metro 32,000 8,350 New York Metro* 38,400 8,350 San Francisco Metro 17,800 7,530 Texas 52,200 8,940 California; New York Metro 105,400 11,650 Top Market Buy 4C rates 1x $25,760 3x 23,650 6x 21,530 Multi Market Discount Purchase of 2 Key Markets earns a 5% discount Purchase of 3 Key Markets earns a 10% discount * NY Metro: Select ADI’s in NY, NJ & CT For more information, please contact your sales representative or Beth McDonough, Publisher, at 212.551.7079 or [email protected] 10.17 PRINT ADVERTISING TERMS AND CONDITIONS The following are certain terms and conditions governing advertising published by requirements, and is not liable for any error in key numbers. PUBLISHER WILL Meredith Corporation (“Publisher”) in the U.S. print edition of Traditional Home TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. magazine (the “Magazine”), as may be revised by Publisher from time to time. Publisher will not consider any objections to positioning of an advertisement For the latest version, go to www.traditionalhome.com. For Publisher’s Digital later than six (6) months after the on-sale date of the issue in which the Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/ advertisement appears. sfp/terms-conditions.php. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and 3. The liability of Publisher for any act, error or omission for which it may be held conditions. No terms or conditions in any insertion orders, reservation orders, legally responsible shall not exceed the cost of the ad space affected by the blanket contracts, instructions or documents that conflict with or alter these terms error. In no event shall Publisher be liable for any indirect, consequential, and conditions will be binding on Publisher, unless authorized in writing by a senior special or incidental damages, including, but not limited to, lost income or executive of Publisher. profits. Agency Commission And Payment MISCELLANEOUS 1. Publisher may require payment for advertising upon terms determined by 1. Agency and advertiser jointly and severally represent and warrant that each Publisher prior to publication of any advertisement. advertisement submitted by it for publication in the Magazine including, but 2. Agency and advertiser are jointly and severally liable for the payment of all not limited to, those for which Publisher has provided creative services, invoices arising from placement of advertising in the Magazine and for all costs contains no copy, illustrations, photographs, text or other content or subject of collection of late payment. matter that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency 3. If an account is placed with a collection agency or attorney for collection, all and advertiser jointly and severally shall indemnify and hold harmless Publisher commissions and discounts will be rescinded or become null and void and the from and against any loss, liability damages and related expenses (including full advertising rate shall apply. attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable editions, formats or derivations of the 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising Magazine, including, but not limited to, (a) claims of invasion of privacy, space charges, payable only to recognized agents. violation of rights of privacy or publicity, trademark infringement, copyright 5. Invoices are rendered on or about the on-sale date of the Magazine. Payments infringement, libel, misrepresentation, false advertising, or any other claims are due within thirty (30) days after the billing date, with the following against Publisher (collectively, “Claims”, or (b) the failure of such advertisement exceptions. For all advertising not placed through a recognized agent, to be in compliance and conformity with any and all laws, orders, ordinances payments at rate card rates must be received no later than the issue closing and statutes of the United States or any of the states or subdivisions thereof. date. Prepayment is required if credit is not established prior to ten (10) 2. In the event the Publisher provides contest or sweepstakes management business days prior to the issue closing date.
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