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Puerto San Juan De Marcona PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ ESCUELA DE POSGRADO TESIS PARA OBTENER EL GRADO DE MAGÍSTER EN ADMINISTRACIÓN ESTRATÉGICA DE EMPRESAS Y MASTER OF BUSINESS ADMINISTRATION IN GENERAL AND STRATEGIC MANAGEMENT OTORGADO POR LA PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ Y MAASTRICHT SCHOOL OF MANAGEMENT PLAN ESTRATÉGICO DEL PUERTO SAN JUAN DE MARCONA PRESENTADO POR Sr. Diego Calvo Ibáñez Sra. Patrícia Hurtado Manrique Sr. Gian Manuel Rázuri Miranda Asesor: Profesor José Pereyra López Surco, mayo de 2011 ii A mi esposa, Martha, y mis hijos, Samantha y Sebastián, por todo su apoyo y amor incondicional durante todo este tiempo. Diego Calvo A mi familia, especialmente a mi esposo Roberto por su constante apoyo y amor incondicional durante todo este tiempo y al pequeño bebe que llevo en mi vientre. Patricia Hurtado A mi familia, por todo su apoyo, confianza y amor incondicional durante todo este tiempo. Gian Rázuri iii Agradecimientos Expresamos nuestra mayor gratitud y aprecio a las siguientes personas: A nuestro asesor, profesor José Pereyra López, por su invaluable guía y cuidadoso asesoramiento a través de todo el proyecto. A todos nuestros profesores de CENTRUM Católica, por el aporte valioso a nuestra formación profesional a través de los conocimientos transmitidos, y, en especial, al profesor Fernando D´Alessio por su constante apoyo e interés. Al apoyo brindado en las entrevistas y guía al Vice Almirante Frank Boyle, Director de la APN; al Capitán de Navío en retiro Enrique Cebreros, responsable de la Oficina Desconcentrada San Nicolás de la Autoridad Portuaria Nacional; a Edgar Patiño, Jefe de Proyectos Portuarios en ProInversión. A nuestros compañeros de estudio, por su amistad y colaboración a lo largo de toda la maestría. iv Tabla de Contenidos Lista de Tablas ..................................................................................................... viii Lista de Figuras ..................................................................................................... xii Capítulo I: Situación General del Puerto San Juan de Marcona .............................. 1 1.1 Situación de los Puertos en el Mundo ............................................................... 1 1.2 Situación de los Puertos en Sudamérica............................................................ 6 1.3 El Perú y Sus Puertos ........................................................................................ 9 1.4 Puerto San Juan de Marcona ........................................................................... 13 1.5 Conclusiones ................................................................................................... 19 Capítulo II: Misión, Visión, Valores, y Código de Ética ....................................... 22 2.1 Antecedentes ................................................................................................... 22 2.2 Visión .............................................................................................................. 23 2.3 Misión ............................................................................................................. 24 2.4 Valores ............................................................................................................ 24 2.5 Código de Ética ............................................................................................... 24 2.6 Conclusiones ................................................................................................... 26 Capítulo III: Evaluación Externa ........................................................................... 27 3.1 Análisis Tridimensional de las Naciones ........................................................ 27 3.2 Análisis Competitivo del Perú ........................................................................ 38 3.3 Análisis Competitivo del Puerto San Juan de Marcona .................................. 45 3.4 Análisis del Entorno PESTE para el Puerto San Juan de Marcona................. 48 v 3.5 Análisis de las Instituciones Relacionadas con el Desarrollo del Puerto San Juan de Marcona. ................................................................................... 69 3.6 Matriz EFE para el Puerto San Juan de Marcona ........................................... 73 3.7 El Puerto San Juan de Marcona y sus Competidores ...................................... 73 3.8 Matriz de Perfil Competitivo (MPC) y Matriz de Perfil de Referencia (MPR) para el Puerto San Juan de Marcona .................................................. 77 3.9 Conclusiones ................................................................................................... 81 Capítulo IV: Evaluación Interna ............................................................................ 83 4.1 Análisis Interno AMOFHIT para el Puerto San Juan de Marcona ................. 83 4.2 Matriz EFI para el Puerto San Juan de Marcona............................................. 94 4.3 Conclusiones ................................................................................................... 94 Capítulo V: Intereses del Puerto San Juan de Marcona y Sus Objetivos de Largo Plazo ....................................................................................... 96 5.1 Intereses del Puerto San Juan de Marcona ...................................................... 96 5.2 Potencial del Puerto San Juan de Marcona ..................................................... 97 5.3 Principios Cardinales para el Puerto San Juan de Marcona ............................ 99 5.4 Matriz de Intereses del Puerto San Juan de Marcona ................................... 102 5.5 Objetivos de Largo Plazo para el Puerto San Juan de Marcona ................... 103 5.6 Conclusiones ................................................................................................. 107 Capítulo VI: El Proceso Estratégico .................................................................... 109 6.1 Matriz FODA para el Puerto San Juan de Marcona ...................................... 109 vi 6.2 Matriz PEYEA para el Puerto San Juan de Marcona .................................... 118 6.4 Matriz IE para el Puerto San Juan de Marcona ............................................. 120 6.5 Matriz GE para el Puerto San Juan de Marcona ........................................... 121 6.6 Matriz de Decisión para el Puerto San Juan de Marcona.............................. 123 6.7 Matriz CPE para el Puerto San Juan de Marcona ......................................... 124 6.8 Matriz Rumelt para el Puerto San Juan de Marcona ..................................... 124 6.9 Matriz de Ética para el Puerto San Juan de Marcona .................................... 129 6.10 Estrategias Retenidas y de Contingencia para el Puerto San Juan de Marcona ....................................................................................................... 129 6.11 Matriz de Estrategias frente a OLP para el Puerto San Juan de Marcona ... 130 6.12 Matriz de Posibilidades de la Competencia ................................................ 132 6.13 Conclusiones ............................................................................................... 139 Capítulo VII: Implementación Estratégica........................................................... 141 7.1 Objetivos de Corto Plazo para el Puerto San Juan de Marcona .................... 142 7.2 Recursos Asignados a los OCP del Puerto San Juan de Marcona ................ 148 7.3 Políticas de Cada Estrategia .......................................................................... 156 7.4 Estructura de la Organización ....................................................................... 157 7.5 Medioambiente y Ecología ........................................................................... 161 7.6 Recursos Humanos ........................................................................................ 171 7.7 Gestión del Cambio ....................................................................................... 173 7.8 Conclusiones ................................................................................................. 177 vii Capítulo VIII: Evaluación Estratégica ................................................................. 180 8.1 Perspectivas de Control ................................................................................. 180 8.2 Tablero de Control Integrado ........................................................................ 182 8.3 Conclusiones ................................................................................................. 186 Capítulo IX: Competitividad del Puerto San Juan de Marcona ........................... 188 Capítulo X: Conclusiones y Recomendaciones ................................................... 199 10.1 Plan Estratégico Integral ............................................................................. 199 10.2 Conclusiones ............................................................................................... 199 10.3 Recomendaciones ........................................................................................ 205 10.4 Futuro del Puerto San Juan de Marcona ..................................................... 207 Referencias… ....................................................................................................... 209 Apéndice A. Entrevista a Vice Almirante Frank Boyle ....................................... 225 Apéndice B. Estudio de Pre Factibilidad para la construcción del terminal portuario de San Juan .....................................................................
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