BEACH GRASS SHORTAGE Low supply slows post-Sandy dune CRAIN’S® rebuilds PAGE 5 NEW YORK BUSINESS

VOL. XXIX, NO. 28 WWW.CRAINSNEWYORK.COM JULY 15-21, 2013 PRICE: $3.00 Tax credit stars in post-shoot film boom

Expanded incentive lures postproduction companies to NY, spurs hiring spree

BY THERESA AGOVINO

Pam Williams was in Louisiana shoot- ing a movie last summer, wondering if the rumors were true. Would New York state expand its postproduction tax credit so the cost of finishing the film in the city would essentially be equal to completing it in Louisiana, which offers rich incentives to the in- dustry? In late July 2012, she got the answer she wanted: The New York credit would be enhanced. “We were so excited when it passed,” said Ms. Williams, the pro- ducer of The Butler, a film about an African-American man who served seven presidents.“We really wanted to See FILM on Page 20 Party sales knock on 2 wild and crazy guys! digital door

ing Mr. Spitzer the favorite for city comptroller Facebook, Twitter give Anthony Weiner as BY ANDREW J. HAWKINS just days after he announced his candidacy,there America’s mayor? is fear that New York will, as Partnership for direct sellers new edge. The sudden prospect of Eliot Spitzer and An- New York CEO Kathryn Wylde has heard from Cathie Black plays host thony Weiner being elected to the top two city- executives, “become a national joke.” Eliot Spitzer as wide offices has set late-night comedians and Their sex scandals—Mr. Weiner’s tweeting political cartoonists atwitter, as it were. But to of crotch shots and Mr. Spitzer’s patronizing of BY ADRIANNE PASQUARELLI city’s comptroller? some businesspeople in the city, already nerv- prostitutes,which led to their resignations from ous about what lies after the Bloomberg admin- Congress in 2011 and the governorship in White wine was flowing as a group of Business leaders istration, it is nothing to joke about. 2008, respectively—are far from the only 20 women gathered at the Park Av- With Mr. Weiner leading the mayor’s race, gripes. The prospect of two men with outsize enue home of Cathie Black on a recent aren’t laughing according to one poll,and another survey deem- See WEINER AND SPITZER on Page 18 June evening.But they weren’t gabbing about politics or education with the former Hearst Magazines chairman and briefly tenured New York City REPORT HEALTH CARE schools chancellor. Instead, they were ELECTRONIC EDITION slipping into shapewear—the slim- Insurers retool for Obamacare to sign up ming undergarments that magically make bulges disappear. Ms. Black was millions of new customers PAGE 13 hosting her first party for Ruby Rib- NEWSPAPER See DIRECT on Page 20 EDITOR’S NOTE

Steamrolled FYICRAINSNEWYORK.COM

Anyone who’s had friends or family with addiction issues surely Next episode recognized that big grin on Eliot Spitzer’s face last Monday when in e-book drama more than 100 reporters and he future of electronic books photographers swarmed him in started a new chapter as Barnes & Union Square. Gimme your love! Noble Inc. edged closer to a breakup he all but bellowed above their Glenn Coleman T Apple Inc. and a judge thumped on pricing. shouts and questions. Until last William Lynch, chief executive of the week, the New York business country’s largest bookstore chain, stepped community’s greatest City Hall nightmare was the down. Instead of filling the top post, Barnes & election of a new mayor beholden to the municipal Noble promoted Chief Financial Officer Michael unions and bent on turning private enterprise into Huseby to the dual role of president of the company and the piggy bank for an unsustainable expansion of CEO of Nook Media. Mr. Huseby joins the scene with social-welfare causes. Suddenly, that may not be as experience in splitting businesses up—he most recently directed a spin-off bloomberg news terrifying as the specter of—seven words I would at Cablevision Systems Corp. have never imagined typing—Mayor Anthony The New York-based bookseller has already moved to separate its digital and retail divisions, Weiner and Comptroller Eliot Spitzer. “This is and it’s now outsourcing the manufacturing of its color Nook, an acknowledgment that the very serious business,” one corporate leader in the e-reader trails Apple’s iPad and Amazon’s Kindle Fire. Now Leonard Riggio, the chain’s city told Crain’s reporter Andrew J. Hawkins in his chairman and largest shareholder, says he will offer to buy Barnes & Noble’s 670-plus retail Page 1 story this week. “The mayor is a very serious stores and its website, leaving Nook Media as a standalone company. thing. Comptroller is very serious. And they have a Kindle Fire got a windfall last week when a federal judge ruled that Apple, scheming with five big impact on the economy and quality of life. So of the biggest publishers, violated antitrust laws and forced Amazon into deals that made it the question is, do either of these guys deserve to do difficult to offer e-books at low prices. Facing damages and restrictions, Apple plans to appeal. that, or would they be good at it?” The city’s voters will define such squishy concepts as “deserve” and “good” in the September primaries and the ’S GOT MAD JOBS. During effort to save the credibility of the the past 12 years, companies in key benchmark, which multiple HOORAY! November general election. I approved our Brooklyn created almost half of the banks have admitted to rigging for THE SHUTTLE ENTERPRISE reopened at publishing anonymous quotes from leading local new jobs in the city, according to a profit. The British authorities start- a temporary home, eight months after Superstorm Sandy damaged it. business executives reluctantly. But I thought it Center for an Urban Future study. ed a competitive bid to look for a new Jobs in the borough jumped 19% be- owner of LIBOR last year,and a gov- instructive that so few corporate captains were tween 2000 and 2012, translating to ernment-appointed commission se- willing to publicly voice their concerns. That many more than 76,000 new positions, lected NYSE. … JONES GROUP mostly in retail. Meanwhile, Man- MULLS MAKEOVER. Apparel company

feared potential retribution from two famously world photo wide /

combative politicians suggested a silent consensus hattan’s share of the city’s private jobs Jones Group Inc. started formally ap shrank. It now claims 60%, down exploring its options. The owner of that, come Jan. 1, the scandal-scarred pols could from 65% in 2000. … SEC LIFTS AD the Nine West brand retained Citi- OY VEY! well be running New York City. Mr. Spitzer, you BAN. The Securities and Exchange group to help determine whether it MOSQUITOES with got our attention. Commission voted to lift a decades- should put itself up for sale or divvy West Nile virus old advertising ban on hedge funds, up the company.Jones Group,valued showed up in parts of private-equity shops at $1.26 billion, is al- and and small business ‘It will be like ready closing 170 for the first time THIS WEEK IN CRAIN’S owners looking to stores and cutting this season. raise capital. The de- Florida 2000’ 8% of its staff after a IN THE BOROUGHS------3 cision allows them to —Susan Lerner, executive disappointing first tweet, blog and buy director of Common Cause quarter. … UNIQLO a year earlier.… STOCKS SURGE.The IN THE MARKETS------4 ads targeting high- New York, reacting to the EXPANDS IN NYC. Dow Jones industrial average and SMALL BUSINESS ------5 net-worth investors. city Board of Elections Japanese mega- Standard & Poor’s 500 index closed Critics warn that the decision to use lever-voting retailer Uniqlo is at record highs of 15,464.07 and THE INSIDER ------6 change will encour- machines for some fall branching out from 1,680.18, respectively, July 12, after BUSINESS PEOPLE ------7 age fraudulent activi- elections as part of the Federal Reserve said it will main- A NEW OPINION ------10 ty and could deter in- a national expansion. tain its stimulus programs. … vestors from legitimate funds and The affordable yet trendy retailer DAYTIME VIEW FOR MEREDITH VIEIRA. STEVE HINDY ------11 startups. Fund managers and some plans to open outposts at Staten Is- Former NBC Today co-host Mered- GREG DAVID------11 business owners say the newfound land Mall and Brooklyn’s Atlantic ith Vieira landed her own chat show. freedom could make fundraising Terminal this fall. Uniqlo operates The Meredith Vieira Show, slated to REAL ESTATE DEALS------12 easier. … NYSE BUYS LIBOR. The op- three locations in Manhattan, in- air in fall 2014,will tape in New York. REPORT: HEALTH CARE ------13 erator of the New York Stock Ex- cluding its 90,000-square-foot flag- She follows in the footsteps of an- change agreed to take over the Lon- ship on Fifth Avenue. Parent com- other former Today co-host, Katie CLASSIFIEDS ------NEW YORK, NEW YORK 16 don interbank offered rate next year. pany Fast Retailing generated net Couric, who also has a syndicated Denise Oliveira is one of a DIGITAL NY ------19 LIBOR is being sold to NYSE Eu- sales of $8.8 billion during the nine daytime talk show. number of New Yorkers who ronext in the British government’s months ended in May, up 19% from —amanda fung SOURCE LUNCH------have started composting their 22 food waste. P. 21 OUT AND ABOUT ------23

vol. xxix, no. 28, july 15, 2013—Crain’s New York Business (issn 8756-789x) is published week- STORIES TO WATCH THIS WEEK ly, except for double issues the weeks of July Fourth, July 29, Aug. 12, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address July 15: Deadline July 15: Citigroup July 16: Massey July 18: Hearing changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, for early objections Inc. reports Knakal Realty for lawsuit to MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one to Eliot Spitzer’s second-quarter Services releases overturn approval year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. petitions to run for 2013 earnings. first-half property of NYU’s expansion city comptroller sales report. plans

2 | Crain’s New York Business | July 15, 2013 IN THE BOROUGHS QUEENS Belle Harbor is back Many stores, homes RING BLING: Developer Joe rebuilt and even Molino was hit with a six-figuresix-figure feefee forfor improved post-Sandy cuttingcutting downdown aa treetree on a public sidewalk. BY KERRY MURTHA

The beachfront community of Belle Harbor, Queens, was one of the hardest hit by Superstorm Sandy. It’s taken millions of dollars, not to mention many weeks of hard work and tears, but the neighborhood is on its feet again. Almost nine months after the storm swept through, taking WANTED: BEACH with it nearly two GRASS. dozen businesses SMALL The $300,000 tree and as many BUSINESS, istockphoto homes,the residents PAGE 5 and merchants of Wanna chop one down? It’ll cost a fortune, S.I. homebuilders bark this tight-knit com- munity have managed to rebuild— The property at 287 Rudyard St. Mr. Molino wasn’t wrong. chopping down healthy trees plant- in some cases bigger and better than BY ANNIE KARNI is on a modest residential stretch When the $302,250 figure cited in ed on the public sidewalk,Staten Is- ever. filled with two-story homes worth an official letter from the Parks De- land homebuilders have claimed ex- Danielle McShane, owner of When Staten Island developer Joe between $300,000 and $400,000, partment was questioned by Mr. amples like Mr. Molino’s—where Danielle’s Florist on Beach 129th Molino wanted to build a three- according to real estate website Tru- Molino’s attorney, the city said it the contractor is charged tens of Street, the neighborhood’s one- bedroom, single-family house on a lia. Mr. Molino hoped to build the was a typo. But the real cost of re- thousands and even hundreds of block business strip between Cron- residential street near Miller Field house for resale. But when he re- placing the tree wasn’t much easier thousands of dollars by the city for ston and Newport avenues, lost all in 2010, he was shocked to learn ceived a letter via his attorney from for the contractor to stomach: tree removal—are becoming more her inventory in the waist-high that the cost of cutting down a city- the city’s Parks Department stating $159,650, a bill that would still be frequent and detrimental to their surge of seawater that filled her street tree adjacent to the planned that he owed more than $300,000 to impossible to pass onto any buyer if business. shop. It took tens of thousands of driveway to the property was remove a large pin oak from the site, he intended to resell the house. “I’m a second-generation buil- dollars and six months to reopen $302,250—almost as much as the the suspicion was the city was play- Since a 2010 law was passed re- der, and this has never been an issue her nine-year-old store, but Ms. house itself would be worth. ing with fuzzy math. quiring builders to pay the city for See TREE on Page 19 See BELLE HARBOR on Page 9 NY independent music labels STATS AND THE CITY by Emily Laermer POLITICAL AMUSE-BOUCHE: A City Council bill proposes to reduce fines and give Big 3 a run for the money violations for restaurants. NYC Angeles and Nashville,have been on 99-cent downloads gutted the ma- $50M RESTAURANT Indie market grows the rise recently,benefiting from the jor labels,reducing the Big Six to the fines collected annually, up 66% as biz sees first gain same forces that have battered music Big Three, independents have be- from before letter grading began makers and distributors since 1999. come more influential than ever three years ago in revenue since ’99 On Friday, Billboard’s midyear thanks to the democratization of breakdown of Nielsen SoundScan dollars and audiences that come EXPECTED BY MATTHEW FLAMM from digital downloads, streaming 15% REDUCTION and social media. The Grammy for in fines under the proposed Clear Channel Radio, not exactly Pandora, iTunes best album the past four years has legislation known for having eclectic tastes,will gone to an indie-backed band, most be sitting down this week with the and Spotify: recently to Mumford & Sons, NYC likes of reggae pioneer VP Records, whose album Babel was produced by 79.3% EATERIES indie-rock powerhouse Glassnote ‘Distribution is midtown-based Glassnote. sporting A grades Records and some 40 other inde- “With all the streaming services pendent labels for a three-day “mu- democratized’ coming to the forefront, it’s made TOTAL sic summit.” for a very level playing field,” said 24,000 restaurants The gathering inside Clear Daniel Glass, an industry veteran in New York City Channel’s TriBeCa headquarters is who founded Glassnote six years a way for the radio giant’s program- ago on the model of great indie la- BRONX mers to hear what the independents data showed independent labels bels of the past.“In some ways it tips 40 RESTAURATEURS will be putting out over the next six with a 34.5% share of unit sales of al- to the indies.” Sources: New York City Department of Health and seeking $150 million from the Mental Hygiene, New York City Hospitality Alliance, city for botched inspections months. The three major labels will bums or their equivalent—up from Digital revenue helped recorded New York State Supreme Court also take part. 32.9% at the same point a year ago. music as a whole in 2012 see its first newscom Independent music labels, most While the shift from high- increase in global revenue since ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY of which are based in New York,Los priced CDs to illegal file sharing to See INDIE on Page 19

July 15, 2013 | Crain’s New York Business | 3 IN THE MARKETS Own a piece by Aaron Elstein of Luxury Own a piece of New York

8,764–17,781 SF Commercial Condominiums Available Downtown · Manhattan istockphoto OVER 60% SOLD Hardball tactics ONLY 3 UNITS REMAIN bring hard knocks David Lebenstein Stephen Bellwood Edward Kent 212.318.9737 212.318.9785 212.318.9772 [email protected] [email protected] [email protected] ardball tactics are a fact of life in the debt-collecting CASSIDY TURLEY 277 Park Avenue, New York, NY 10172 | cassidyturley.com business, but regulators say the field’s biggest player stepped over the line. In a lawsuit settlement H Federal Trade Commission unveiled last week, the said employees at Expert Global Solutions Inc. harassed consumers by calling them repeatedly after promising to stop and tried to collect debts whose amounts hadn’t been verified and which people said they didn’t owe. Expert Global said it would make changes and agreed to pay $3.2 million, the largest penalty ever levied by the FTC against a third-party debt collector.

So who owns this charming en- ping up rivals did help boost Expert terprise? You may be interested to Global’s revenue by about 50%, know it’s JPMorgan Chase & Co., reaching $1.5 billion in 2011. But which at this point surely wishes the weak economy and huge debt that it didn’t.Because embarrassing burden stemming from the LBO “Depth of knowledge is unparalleled as last week’s settlement may have caused the company to gush red ink. been, the cost was tiny compared In 2011,after an Expert Global offi- in the health care industry...” with the nearly $900 million in cial told Bloomberg News the com- Chambers USA losses generated by Expert Global pany was having “collectivity” prob- since the financial giant bought it lems, top management was replaced last decade. and a 25-year veteran of JPMorgan The bank wouldn’t comment, was named chief operating officer. but JPMorgan’s relationship with For its labors, JPMorgan has Expert Global goes back to at least reaped little.On the positive side of 2006, when its private-equity in- the ledger, the bank has collected vestment division,One Equity Part- $55 million in management and ners, arranged a $1.2 billion lever- transaction fees over the years from aged buyout of the company, then Expert Global. On the other side, called NCO Group. Regulatory fil- the bank has paid the company the ings show the bank and senior NCO same amount to collect debts from management financed the deal by delinquent Chase customers. putting up $400 million in cash and Worse, Expert Global is on the borrowing the rest.In 2008,JPMor- hook to JPMorgan and other gan invested another $200 million shareholders for about $100 mil- and by last year controlled 81.5% of lion worth of unpaid dividends. its shares, according to Expert Last month, JPMorgan said it Global’s most recent annual report. would get rid of its private-equity Proskauer has one of the leading health care industry practices in the world. The game plan was to build the division. Deals like this dud help Participants across the health care industry rely on us for the highest quality corporate business via acquisitions, and snap- explain why. Ⅲ and transactional, regulatory, reimbursement, litigation, labor, and tax representation. JPMORGAN CHASE & CO.’s total profit through the first half of $13B 2013. The bank is on pace to www.proskauer.com exceed last year’s record earnings of $21 billion by 32%. Although CEO Jamie Dimon said loan growth remains Beijing | Boca Raton | Boston | | Hong Kong | London | Los Angeles | New Orleans | New York | Newark | Paris São Paulo | Washington, DC “soft,” signs of an improving economy spurred the bank to Proskauer Rose LLP | Eleven Times Square, New York, NY 10036-8299 | 212.969.3000 | Attorney Advertising release another $1.5 billion in reserves that had been set aside to cover possible loan losses. Such releases have

bloomberg newsbloomberg accounted for 20% of JPMorgan’s earnings this year.

4 | Crain’s New York Business | July 15, 2013 SMALL BUSINESS Beach-grass shortage slows Sandy recovery efforts

Dune restoration Christopher Miller, manager of the Fortunately for New York City, USDA’s plant-materials center in the staff of the Department of Parks depends on a plant Cape May, N.J. “We didn’t have and Recreation’s Greenbelt Native anywhere near that many.” The fed- Plant Center astutely predicted de- that’s in short supply eral center had 325,000 stems of mand,buying what it could find ear- beach grass on hand and sent them lier this year. The center now has BY GALE SCOTT out to five states,he said.“Just a drop 25,000 beach-grass plants potted in the bucket.” up. But it is keeping them off the and dunes played a heroic The tena- market for now, waiting for the role in Superstorm Sandy, cious plant, plants to multiply. PERCENTAGE50%+ OF absorbing the waves’ de- which is a na- BEACHES AND “They seem to be doing well— structive energy in places tive of the DUNE HABITATS we’ll get six plants out of each one, on Long Island where these huge sand piles windswept then we’ll hold another 25,000 back buck ennis Sound and in the Swere well maintained. beaches of Cape Hudson/Raritan/ and let them grow,” said Ed Toth, WATCHING GRASS GROW: City officials must wait for crucial plants to multiply. But efforts across New York and Cod and whole- Jamaica Bay the center’s director. Long Island to restore the dunes and sales for less than region that The facility,located on Staten Is- suffered moderate create new ones for protection $1 for a two- to high damage land near the former Fresh Kills The 455-page document credits smaller towns are concerned about against another such event are being inch plug,is sud- from Superstorm landfill, has limited growing space dunes as “possibly saving lives” in what would happen if there is a big held up by a national shortage of denly a hot com- Sandy but is trying to get permission to stretches of the Rockaways. storm before they can get more beach grass. modity, and grow the plants on city-owned land beach grass. Because of post-Sandy demand demand is likely at Floyd Bennett Field in Brooklyn, Dune replanting postponed In Fire Island Pines, Bob up and down the Atlantic Seaboard to pick up. PORTION65% OF NEW he said, to boost production. According to Mr. Miller, though Howard, a real estate agent and vol- JERSEY’S beaches for the rugged plant, known to and dunes that Though the center sells plants to other plants can be planted in the unteer conservationist, said an an- botanists as Ammophila breviligula- High demand suffered similar commercial wholesalers, the city is sand, beach grass is the only species nual community dune replanting ta, several towns have had to call off At Peat & damage likely to get a large share of its stock that will actually help the dunes to had to be postponed because the Source: American Littoral replanting their dunes, wholesalers Son, a whole- Society, December 2012 of the grass. increase in size. “It actually likes to nursery under contract couldn’t sup- are turning away sales orders, and saler in West- report According to Mayor Michael grow in blowing sand,” he said. “It ply the plants. “There is indeed a even the federal Department of hampton, N.Y., Bloomberg’s June 11 report, “A even does better when it’s covered shortage,” he said. Ⅲ Agriculture supplier used by New salesman Scott Colao said that de- Stronger, More Resilient New with sand.” York and New Jersey has run out. spite growing its own beach grass, York,” the best protection against Meanwhile, though many state- To sign up for Crain’s “I got a call months ago from a “we have a hard time meeting de- another superstorm or hurricane is run beaches on Long Island have SMALL BUSINESS newsletter, go to wholesaler on Long Island who mand” and had to turn down a large replenishing and replanting dunes managed to find enough beach grass www.crainsnewyork.com/smallbiz. needed 1.5 million plants,” said order from state-run Jones Beach. in the Rockaways and Jamaica Bay. to replenish their dunes, several

July 15, 2013 | Crain’s New York Business | 5 THE INSIDER by Chris Bragg T ogether we are stronger newscom After the budget, Thompson gains s mayoral candidate and Council Speaker Christine Quinn has lost her status in public polls as the lone ADemocratic primary front-runner, there’s been a lesser-noticed development that could also alter the race, at least as far as endorsements go. Throughout the spring, some council members and special-interest groups quietly waited until Ms. Quinn in late The strength of any structure depends on all of its separate components working together. June passed the final budget of her eight-year speakership. Then this month, several of them backed her closest rival, The Port Authority of New York and New Jersey recognizes that the strength of our region Bill Thompson depends on diverse businesses like yours. That is why we are committed to helping Minority, former city Comptroller .That’s in part Women-owned, Small, and Disadvantaged Business Enterprises gain invaluable access to because, as one top lobbyist told Crain’s, they were worried networking, training, and vital business ventures in our region through our supplier diversity about retribution from the speaker: Interest groups were programs and contract opportunities. concerned about funding cuts, and council members were To learn more about our programs, visit www.panynj.gov/supplierdiversity or call 212.435.7803. worried about decreases in their discretionary funding.

During budget negotiations,for was founded this year by Louis example, Mayor Jerome, the scion of a prominent lo- threatened to close 20 firehouses, cal real estate family, which owns before Ms. Quinn and the council JEMB Realty Corp. Mr. Jerome seeded restored the funding. But no mat- the coalition with $250,000, but is ter. Last week, the Uniformed hoping to raise an additional Firefighters Association backed Mr. $250,000 to $500,000 for inde- Thompson. Now a number of pendent expenditures for the polit- council members, legislative pork ical organization. The tax-exempt in hand, are expected to begin en- group cannot work directly with the dorsing Mr. Thompson in the candidates. coming days, a Thompson cam- So far, about 100 mom-and-pop paign source said. businesses have signed on to be part of the coalition. The group has also given each of the five endorsed Small-biz coalition council candidates $2,750,the max- More than 25 years developing, owning, managing & financing picks five faves imum donation allowed for their primaries. successful medical office and out-patient healthcare facilities. for City Council “We’re beginning independent- expenditure campaigns right away The Small Business Coalition, a group in many of these districts, including hoping to raise and spend $750,000 field operations, direct mail and to promote pro-small-business phone calls to voters,” Mr. Jerome candidates in this year’s City said in a statement. “This is just the Council races, unveiled its first five beginning of a very robust pro- endorsements last week. small-business political effort for The endorsements are going to the 2013 elections.” Joyce Johnson in Harlem; Paul Vallone Another,larger pro-business po- in northeast Queens; Council- litical action committee that has woman Sara Gonzalez in Sunset raised $5.3 million to spend on Park, Brooklyn; Mark Treyger in council races, Jobs for New York, re- southern Brooklyn; and Steven cently backed candidates in eight Matteo on Staten Island. The lone races. In six of them, the labor- incumbent is Ms.Gonzalez,who is backed Working Families Party sup- facing a tough challenge from ported the same candidate. Carlos Menchaca, while Mr. Matteo However, the Small Business is the only Republican. Coalition did not support a single In a response to a questionnaire, Working Families-backed candi- the candidates said they supported date among its first endorsements. cutting fines and fees on small busi- “It wasn’t a conscious decision,” nesses and easing businesses’access said John Eddy, the SBC’s executive to tax credits, grants and loans, as director. “It was based on the well as investing in mass transit,in- questionnaires we got back from cluding ferry service. candidates and feedback from the Ⅲ www.simdev.com The Small Business Coalition business community.” BUSINESS 44% portion of people’s work day spent on average dealing with email PEOPLE Source: Harvard Business Review

EXECUTIVE MOVES

Vestar Capital BUGGING OUT: Partners: Norman Susan Sherman Alpert, 54, was operates her lice- promoted to co- removal business out president of the of her home. middle-market private-equity firm, a newly created position. He was previously managing director. Robert Rosner, 53, was promoted to co-president, a newly created position. He was previously managing director. Make Meaning: Buck Hendrix, 56, joined the children’s retail and activity store as chief operating officer. He was previously senior vice president of business development at Starbucks. Orthopaedic and Neurosurgery Specialists: Jarrett Stern, 42, joined the medical practice as chief operating officer, a newly created position. He was previously vice president of perioperative services and orthopedics at Westchester Medical Center. Capgemini: Lanny Cohen, 56, was promoted to global chief technology officer at the consulting, technology and outsourcing services firm. He was previously North American chief executive of applications services. Hudson Valley Bank: Drew Bender, 52, joined as first vice president and senior trust officer. He was previously senior fiduciary officer and senior buck ennis relationship manager at Bank of New York Mellon. GOTHAM GIGS Bank of Tokyo-Mitsubishi UFJ: Randy Chafetz, 54, was promoted to executive officer. He will continue as head of corporate and investment banking. WNET: Lesley Norman, 56, joined the public-television channel as director of planning and strategy for American Lice work if you can get it Masters, a newly created position. She was previously senior producer at National Black Programming Consortium. Susan Sherman makes a lousy livelihood pay off Hearst Magazines: Alison Brower, 43, Susan Sherman is a nitpicker—literally. As the busiest after school breaks. When demand joined the media News company as editor owner of the six-year-old LiceBgoners in requires extra hands, she hires as many as 20 lice in chief of Dr. Oz spread Borough Park, Brooklyn, she has turned lice clinicians, many of whom she has trained. ¶ Ms. magazine, a newly created position. quickly removal into her livelihood. ¶ “I meet the nicest Sherman discovered her skill during an outbreak She was previously people from all walks of life who care about their 21 years ago at the bungalow colony where she special-projects editor at The Hollywood Reporter. about her kids,” said Ms. Sherman, 47, who has nine and her family summered each year. News spread Equinox: Carlos Becil, 46, joined as children, ranging from 8 to 26, and five quickly about her victories over the parasitic senior vice president, marketing. He ability to grandchildren. ¶ Her home-based practice pests, which feed on blood, reside close to the was previously vice president, North America brand management, for W vanquish features two barbershop chairs and high- scalp to maintain body temperature and need Hotels, St. Regis, the Luxury intensity lamps, but Ms. Sherman has scored hair to lay their eggs. After 15 years of voluntarily Collection and Le Meridien hotels at the Starwood Hotels & Resorts lice-removal contracts with private schools, vetting hair shafts, she turned her knack with nits Worldwide Inc. parasitic including yeshivas, in Brooklyn, Manhattan, into a licensed business. ¶ Her hair-raising tales Elizabeth Nolan, 32, joined the fitness Westchester and Long Island. ¶ Donning a lab include parents who have doused their kids’ company as creative director. She was previously creative director at pests coat and using a disposable wood stick, a fine- heads with Raid and kerosene and a balding dad Victoria’s Secret. toothed metal comb, hair conditioner and a who declared Ms. Sherman’s service a waste of New York Cruise Lines Inc.: Brian Dunne, 50, joined the sightseeing proprietary formula that includes vinegar, Ms. time and money. At his family’s insistence, he company as vice president of sales. He Sherman charges $90 an hour to clients who trek finally allowed Ms. Sherman to peer into his was previously vice president of sales and marketing at Magna Hospitality to her home. House calls can start at $200 for an narrow strip of hair: It was crawling with bugs. ¶ Group. “inspection or comb-out,” she said. ¶ She is “His kids applauded,” she said. —cara s. trager —eva saviano

July 15, 2013 | Crain’s New York Business | 7 SEAN COFFEY’s representation of Fabrice Tourre baffles some of his former colleagues. buck ennis Wall Street’s other ‘nemesis’ switches sides

nothing wrong,” Mr. Coffey recent- gotiated a $400 million settlement Plaintiffs’ attorney ly told Crain’s. with futures broker Refco and a $2.7 Sean Coffey goes to His decision to represent the fab- billion deal with telecom carrier ulous Mr. Tourre baffles some for- Nortel Networks, among others. bat for Goldman’s mer compatriots in the legal com- Federal court records indicate those ‘Fabulous Fab’ munity. While it’s common for three settlements combined to gen- prosecutors to become criminal de- erate about $600 million in fees for fense attorneys, or regulatory Bernstein Litowitz. BY AARON ELSTEIN lawyers to join the companies they once regulated, seldom do class- Return to courtroom Sean Coffey, a plaintiffs’ attorney action experts ever work for the par- In 2009, Mr. Coffey retired to run once described in a magazine as ties they used to haul into court.Be- for New York state attorney general, “Wall Street’s new nemesis” for his sides Mr. Coffey, the only example but finished third in a five-candidate ability to extract billions from top that class-action experts could point Democratic primary. In 2011 he banks, is back. Only this time, the to is Patricia Hynes, a former name helped launch Blackrobe Capital onetime scourge is representing a partner at Milberg Weiss Bershad Partners,which financed commercial defendant who has become Exhibit Hynes & Lerach who defended lawsuits in exchange for a piece of the A for bankers behaving badly. Lehman Brothers CEO Dick Fuld proceeds. The firm closed in the The former class-action lawyer is after his firm collapsed. spring, however, because of “philo- defending Fabrice Tourre, a former But Mr.Coffey has made a career sophical differences” with partners, Goldman Sachs vice president per- working on both sides of the table. Mr. Coffey said. haps best known for memorably de- native began at corporate One of his colleagues in the ven- scribing himself as “the Fabulous law firm Paul Weiss ture was a top corpo- Fab.” Mr.Tourre was charged by the Rifkind Wharton & rate lawyer named Securities and Exchange Commis- Garrison in 1987 be- ‘I got excited Michael Chepiga, sion for misleading investors by ne- fore joining the fed- whose spouse, glecting to tell them that a mortgage- eral prosecutor’s of- about going Pamela Chepiga, related security he pitched them in fice in Manhattan, represents Mr. 2007 was created with input from a and later became a on offense Tourre. After dis- hedge-fund client who had bet it partner at Latham & cussing the case with would tumble in value. Watkins. While at again’ Ms. Chepiga, Mr. Goldman paid $550 million three Latham, a former Coffey decided to re- years ago to settle with the SEC, but Paul Weiss colleague turn to the court- Mr. Tourre has refused to fold. His suggested over lunch room. civil trial is slated to begin July 15 at that he join him at He won’t com- the federal courthouse downtown. class-action law firm Bernstein ment on his role at the trial, insist- For Mr. Coffey, the Tourre case Litowitz Berger & Grossmann. ing that Ms. Chepiga is “first chair.” represents a return to practicing law “My first reaction was that a But he said he looks forward to de- after a four-year hiatus during plaintiffs’ lawyer was not what I fending the 34-year-old Mr.Tourre, which he ran for New York state at- wanted to be,” Mr. Coffey recalled. in part because it means battling torney general and launched a “But then I got very excited about against the SEC’s chief litigation litigation-finance business. going on offense again, like when I counsel, Matthew Martens, a for- was a prosecutor.” mer colleague at Latham. Rare occurrence He joined Bernstein Litowitz in Mr.Tourre, for his part, is study- Mr. Coffey made his reputation 1998 and stayed for 11 years, even- ing for a Ph.D. in economics at the last decade from representing in- tually rising to co-managing part- University of Chicago, and al- vestors who brought fraud suits ner. He became one of the most though he no longer works at Gold- against the likes of JPMorgan feared lawyers on Wall Street, filing man, a spokesman said the bank is Chase, Citigroup and the now- fraud claims on behalf of wronged paying his legal fees. defunct Arthur Andersen.The $6.1 investors,such as the New York state The trial’s start date happens to be billion that he secured eight years pension plan, and hammering out Mr. Coffey’s 57th birthday,and after ago from 17 top Wall Street firms settlements that forced attention— the jury renders a verdict, the man for shafting WorldCom investors and huge sums—to be paid. who may now be a former nemesis of remains the largest class-action set- As part of the $6.1 billion World- Wall Street said he will reflect on tlement ever, after only the Enron Com settlement, Mr. Coffey de- what to do next.“The first thing I’ve scandal. manded board members at the fall- got to do is the trial,”Mr.Coffey said. “I was thrilled to find a case en telecom giant pay $25 million “I’m going to help a fine young man where an investment banker did from their own pockets. He also ne- get safely over to the other side.” Ⅲ

8 | Crain’s New York Business | July 15, 2013 IN THE BOROUGHS QUEENS

upscale, white-tablecloth seafood establishment. Belle Harbor returns He opted instead to open a more modest Mexican restaurant, bring- Continued from Page 3 pied and open for business. ing in a chef from the West Coast McShane insists business is begin- Among them are two restaurants and stocking a full bar that serves 25 ning to pick up as more people return owned by 30-year Belle Harbor res- kinds of beer. Mr. Keating said he is to their homes. “I’m selling more ident Bill Keating. After repairing looking to create a cantina-style housewarming-type gifts like smoke and water damage, he man- eatery with a lot of open space, plus wreaths and houseplants,” she said. aged to reopen room for outdoor dining.

“It’s good to see people coming back.” his Chinese- “This will be the first restaurant buck ennis Belle Harbor, which extends food eatery, 1 of this kind in Belle Harbor,”he said, BACK IN BUSINESS: Most stores along Belle Harbor’s shopping strip are up and running again. from Beach 129th Street to Beach East Meets LENGTH of “and I want to give our community a shopping strip, in 140th Street on the Rockaway West, less than blocks different dining experience at Peninsula, is no stranger to disaster. two months af- affordable prices.” The restaurant is Nearby, Ciro’s Pastry Shop is in business in April.“I did it all on my The Sept.11 attacks deeply affected ter the storm. set to open later this month. back with a few key improvements, own,” she noted. “I’m not a quitter.” this community, given that many But his pop- 10K A few doors south, Joy Choi and including an expanded kitchen and Today, residents are once again firefighters call this neighborhood ular spot down POPULATION her brother Kyong Son were able to new pocket doors that will allow for flocking for its famous chocolate home. Just days after the attacks, an the street—the reopen their grocery store, Belle outdoor dining on the sidewalk. mousse and cream puffs. “It’s nice airliner crashed into Beach 128th Rockaway Harbor Foods, in March at a cost of to see the block come back store by Street, killing 265 people. Seafood Co.— 4 $500,000. “We lost everything,” ‘Not a quitter’ store,” Ms. Bonadonna said. NUMBER of with its charred businesses, of a Ms. Choi said. It’s a far cry from how the eatery The market for oceanfront real Showing resilience ceiling beams total of 19, still out Rebuilding took all of the sib- looked the morning after Sandy. estate is another area that has re- “There’s a resiliency here,” said and kitchen, in of commission lings’ savings, as well as money bor- When the five-foot storm surge fi- turned with surprising speed and Hank Iori, president of the Belle addition to its rowed from friends. But there, too, nally receded, it left behind water- strength. “You would think people Harbor Property Owners Associa- missing roof, the new place, with its exotic fruits logged kitchen equipment, tables, might think twice,” said Annette tion. “At least one home per block posed a far stiffer challenge. and flowers, is a wonder to behold. chairs and showcases. Owner Maria Farina of Belle Harbor Realty, “but was completely destroyed, and Mr. Keating said he received no For the first time, the store also Bonadonna put the total cost of re- I’ve recently sold two homes right countless others suffered water help from the city or state and that boasts a deli counter, designed opening in the hundreds of thou- on the ocean.” damage in the storm.” his insurance covered only 40% of largely to cater to the beach crowd. sands of dollars and said she had no Prices are down by 10%,she said, Contractors are still busy pouring the quarter-million dollars it cost “Business is slowly getting better, flood insurance and no help from but houses are still selling for more concrete for new porches,drywalling to repair the restaurant. In the end, little by little,” Ms. Choi said. FEMA. Nonetheless, she was back than $1 million. Ⅲ interiors and laying new floors. But totally drained financially, he de- 15 of the 19 surviving shopfronts cided he simply could no longer af- along Beach 129th Street are occu- ford the overhead of running an FROM AROUND THE CITY

STATEN ISLAND Green Zone lands fragrant new tenant vation.And no one’s happier than lo- Twenty-seven years after Indian im- cal dog owners, who waited 10 years migrant Ram Cherukuri began sell- for a place to let their pooches play. ing perfume out of the back of his “It seems like there are dog runs truck in Port Richmond, he is just every 10 blocks in Manhattan,” said weeks away from opening a $3 mil- Rick Duro, president of the Sunny- lion, 15,000-square-foot warehouse side United Dog Society.“I thought, in the borough’s Green Zone. why can’t we have something like There, his company, New York that?” Fragrance, will join the 200-plus SUDS’efforts began shortly after firms that have moved into the four- the Sept. 11 attacks, but Mr. Duro year-old, 1,000-acre facility just was unprepared for the complexities south of the Goethals Bridge.In ad- of the city’s bureaucracy and the dition to good transportation links, sheer cost of the needed work. the Green Zone’s eco-friendly busi- Luckily for him, City Council nesses get benefits ranging from tax member Jimmy Van Bramer—who breaks to free technical assistance. was a community-board member at “I’m looking forward to working the start of this saga—pledged to there,” said Mr. Cherukuri, whose make the dream a reality.In 2010,he company makes and distributes per- helped secure $1.4 million (half of fumes to scores of airport duty-free which came from the borough stores and other outlets. “We can get president’s office) to renovate the all products to the public at low prices entire park. Construction started because it’s a convenient location.” last September. Among those looking forward to It’s not just dogs and their own- the arrival of the zone’s newest tenant ers who should be celebrating, said is Cesar Claro, chief executive of the Mr. Van Bramer, who lives three borough’s Economic Development blocks from the park. Corp., which helped engineer the “You see kids riding bikes and move. “Ram is the great American scooters now all over the ball fields, success story,” said Mr. Claro. which I hadn’t seen that much be- —shannon mcmahon fore,” he said. “Before the idea for the dog run, it was just one big open QUEENS asphalt jungle.” He added, “One of the side ben- In Sunnyside, dogs efits is, the more time dogs spend in the dog run,the less time they spend finally have their day going on the sidewalk. So it actually A park and playground in Sunnyside makes for a cleaner neighborhood.” have reopened after a yearlong reno- —irina ivanova

July 15, 2013 | Crain’s New York Business | 9 OPINION CRAIN’S NEW YORK BUSINESS

Yes on immigration bill editor in chief Rance Crain publisher, vp Jill R. Kaplan The Republicans have always been willing to pass EDITORIAL eaching consensus on immigration reform editor Glenn Coleman is as difficult as any task facing our piecemeal measures—for example, to provide more of the managing editor Jeremy Smerd deputy managing editors Valerie Block, ideological, hyperpartisan Congress. So skilled-worker visas that are snapped up faster than cash on Erik Ipsen the Senate’s passage of a comprehensive the sidewalk—but Democrats knew that would cost them assistant managing editor Erik Engquist senior producer, news Elisabeth Butler Cordova bill presents a huge opportunity for business players from the coalition needed to pass broader news producer Amanda Fung Washington, D.C., to help New York reform.The test of that strategy is now at hand, and the contributing editor Elaine Pofeldt columnists Greg David, Steve Hindy, Alair Townsend City’s immigrant-dependent businesses. House mustn’t fail it. It must pass a bill similar enough to the crain’s health pulse editor Barbara Benson senior reporters Theresa Agovino, Now comes the hard part: getting the House onboard. Senate’s that the two bills can be reconciled in conference. Aaron Elstein, Lisa Fickenscher, Matthew Flamm Many Republicans in the lower chamber hail from The Senate bill is not perfect. It’s unclear how error-prone reporters Chris Bragg, Matt Chaban, R Daniel Geiger, Andrew J. Hawkins, Annie Karni, conservative districts and reflect their constituents’ narrow and burdensome to businesses its employee-verification Adrianne Pasquarelli view of the immigration issue. Getting these politicians to system will be. And to attract Republican votes, bill crafters web reporters/producers Ken M. Christensen, Nazish Dholakia see past their own re-election prospects is often impossible. lavished billions of art director Steven Krupinski But the bill is too important to local economies—notably dollars on border deputy art director Carolyn McClain Reform would staff photographer Buck Ennis New York’s—to end up as congressional roadkill. fencing and other such copy desk chief Steve Noveck copy editor Thaddeus Rutkowski Immigration has fueled commerce in this city for strengthen the measures—funding data editor Suzanne Panara centuries. It remains crucial today, nourishing that would be better assistant data editor Emily Laermer rule of law, not researcher Eva Saviano neighborhoods across the five boroughs with aspiring spent on transportation interns Tessa Berenson, Irina Ivanova, projects around the Laura Lorenzetti, Shannon McMahon, entrepreneurs and seeding both Silicon Alley and Wall undermine it Elena Popina country to facilitate, Street with the tech-savvy workers essential to their growth. ADVERTISING, MARKETING AND PRODUCTION While that seems so obvious from here, immigration’s image not impede, the director of sales and marketing movement of human Nancy Adler in many parts of the country is of shadowy “illegals” senior account managers Irene Bar-Am, scampering across the southern border, stealing American capital. We need new David Harkey, Jill Bottomley Kunkes, Courtney McCombs, Suzanne Wilson jobs and depressing local wages. tunnels for trains under the Hudson River and New York director of custom content Trish Henry The reform bill would strengthen the rule of law, not Harbor, not for smugglers under the Mexican border. sales coordinator Lauren Black newsletter product manager Alexis Sinclair undermine it, by bringing more workers onto the books, But the business community has waited too many years credit Todd J. Masura (313-446-6097) for Washington to rationalize the immigration system. And director of audience & content increasing productivity and protecting businesses that partnership development Michael O’Connor currently rely on undocumented employees who can be with the possible exception of Los Angeles, no city has more senior marketing manager Catherine Schutten deported at any moment. riding on the outcome than New York. director of conferences & events Courtney Williams reprint sales manager Lauren Melesio production and pre-press director COMMENTS Simone Pryce CRAIN’S ONLINE POLL advertising production manager Suzanne Fleischman Wies ONLINE AND INTERACTIVE SERVICES senior web developer, interactive Neigh on carriages Chris Tumminello TO SUBSCRIBE: Re “Horses get drawn into their rights and business does not For print and digital subscriptions or customer rights fight” ( July 8): Imagine safety. As speaker of have the space to do service, e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or if your boss forced you to work the City Council, it right, and it would 313-446-0450 (all other locations). $3.00 a copy for outside nine hours a day, seven Ms. Quinn blocked rather have more the print edition; or $99.95 one year, $179.95 two years, for print subscriptions with digital access. newscom days a week, even in legislation that horses in less space temperatures of up to 90 would mandate fire to make more www.crainsnewyork.com/subscribe DOES ELIOT SPITZER degrees. When you balked, sprinklers in pet money. TO ADVERTISE: you’d be hit and whipped. Your stores and kennels —elizabeth Contact Nancy Adler at DESERVE A SECOND off-hours would be spent in a and killed proposals forel [email protected] or call 212-210-0278. www.crainsnewyork.com/advertise cramped, stifling room in to build badly President, Coalition CHANCE? which you could barely move. needed animal to Ban Horse- FOR INFORMATION ON OUR EVENTS: Even in today’s horrendous job shelters in the Drawn Carriages Contact Courtney Williams at Yes. He has learned from his personal failures, [email protected] or 212-210-0257. which tar an otherwise stellar résumé. market, this isn’t a position Bronx and Queens. www.crainsnewyork.com/events anyone would sign up for. But If she is elected Our industry is at No. He broke the law yet was let off the hook. for the horses used in New mayor, it will be a buck ennis risk only because TO CONTACT THE NEWSROOM: He’s an embarrassment. York City’s carriage industry, death knell for the animals of certain well-funded, powerful 711 Third Ave., New York, NY 10017-4036 editorial phone: 212.210.0277 Date of poll: July 8 that unimaginable scenario is New York City. groups with animal-rights and fax 212.210.0799 464 votes just another day. —mary max real estate agendas have no Entire contents ©copyright 2013 Crain Communications Inc. Electric cars are the perfect Manhattan qualms about misinforming the All rights reserved. ®CityBusiness is a registered trademark solution to end these cruel rides public and politicians. of MCP Inc., used under license agreement. while still offering tourists an It is silly to say that horses get Thank you, Crain’s, for CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS unforgettable experience. more vacation time than most coming to the stables to see for chairman Keith E. Crain president Rance Crain 36% —jannette patterson New Yorkers. Horses are not yourselves and taking the people, and vacations are a treasurer Mary Kay Crain Yes Manhattan photos that prove that Cindi Crain human concept. Horses need NYCLASS is lying (like when Contrary to the claims of her daily turnout to pasture— they say the horses can’t lie executive vp, operations William Morrow executive vp, director of strategic 64% spin doctors and shills, something they do not get in down comfortably). Bigs the No operations Chris Crain Christine Quinn is no friend the city because the space carriage horse proves otherwise! senior vp, group publisher Gloria Scoby to animals and, as mayor, simply does not exist. —christina hansen vp/production, manufacturing David Kamis would turn a deaf ear to Legally, a stall can be 60 New York City carriage driver, chief information officer Paul Dalpiaz organizations that promote square feet.The carriage via Facebook founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | July 15, 2013 Lake Placid Waterfront real estate auction

Offered in cooperationp with Discover the recreational lifestyle of the Adirondack Mountains. The main STEVE HINDY home and guest cottage are perched on a hillside with extensive gardens, outdoor fireplace, dining deck, patios and hot tub. Follow the walking path got on my SATs.” Testing can tear down to the 2-slip boat house which Testing is poor gauge you down if you take it too includes a bonus room and bathroom. seriously. Auctions: 2pm August 10th The great teachers I remember Nominal Opening Bid: $250,000 of students’ abilities are people like Sam Dickieson, a Public Previews: 12 - 2pm August 3 & 10 chemistry teacher I had in Seneca Auction Location: Falls. When Mr. Dickieson in- 616 Mount Whitney Way, Lake Placid, NY ublic education is constantly under a microscope. formed me I was being inducted The current focus is on testing and gathering data into the National Honor Society,he williamsauction.com/adirondack 918.217.6472 pointedly added that I should “keep NY DEAN C. 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I don’t think the data wonks can Walter Lippman once described as It seems to me that standard- identify what it takes to make a great “the refuge of the vaguely talented.” ized tests are not a great predictor teacher, or what it takes to make a There are many educators in my of success in our society.Two of the great entrepreneur or businessman, family, and I have been getting an greatest entrepreneurs of the cur- or artist or community organizer or earful about how testing is out of rent generation, Bill Gates and politician or lawyer or doctor. Your control. Mark Zuckerberg, dropped out of great teacher may not be my great My wife, Ellen Foote, is retiring Harvard to pursue their dreams. teacher. from the Department of Education Apple’s crazy genius Steve Jobs Seems to me the emphasis on this year, after 23 years. She taught was no product of traditional testing enables lazy or bad teachers in lower Manhattan for the first education. to just “teach the test” and get by. eight and then ran a middle school There is a scene in the Whit That is not good. there for 15 years. Stillman film Metropolitan where a Testing is undoubtedly part of Ellen was at the top of her class young woman tells a young man the criteria that must be used to in high school in Seneca Falls, N.Y. that he is very smart. He judge teachers and administrators. I scored average on standardized replies that he is not. She insists. But I think it is only a small part. I tests, but I always managed to get And then, I recall, he says, “Oh, hope the next mayor, governor and decent grades, putting me in the top yeah, well, you don’t know what I president rein it in. Join Crain’s to congratulate the 2013 honorees at a special luncheon event weak candidate. He originally and take advantage of a unique planned to run for mayor but networking opportunity with the A Spitzer win would couldn’t develop any traction. He dropped down to the comptroller’s New York business community. race and used his bona fides with the be a disaster for city unions to scare away his competition. EVENT INFORMATION Convincing someone like he president of the Partnership for New York City Brooklyn Councilman Domenic DATE: Tuesday, October 1, 2013 and the president of the United Federation of Recchia that you are tough political- TIME: 12:00 p.m. - 2:00 p.m. ly is child’s play compared with a Teachers rarely agree on the big issues confronting street fight against Mr. Spitzer. Gotham Hall | 1356 Broadway the city. Not so when it comes to Eliot Spitzer. It won’t help Mr.Stringer that he They both said last week that he would be a disas- is good on the tasks confronting the ter as city comptroller and would do what they could to make next comptroller. Voters are not in- RESERVE YOUR SEAT TODAY: T terested in a discussion of city audits sure he didn’t win. or pension arrangements. They will crainsnewyork.com/events-MPW2013 They and anyone else who agrees with them had better be at decide this race on personality— and Mr. Stringer doesn’t have much **COST TO ATTEND:** their best.Beating Mr.Spitzer won’t of one. $300 for individual ticket(s) be easy. Mr. Spitzer does have a person- The former governor and Client ality, and a track record that is the $3,000 for table(s) of ten No. 9 will try to make this fight polar opposite of the image he wants $5,500 for a table of ten plus one about big and powerful groups out to project or the history he wants to full page ad in the event journal to block someone who cares about tell. So the way to keep him out of **Early bird pricing ends July 31, 2013** individual New Yorkers. He will do public life is to attack him starting his best to make it seem as though it yesterday. is all those bad Wall Street guys If there is any lesson from the Space is limited. You must be pre-registered to attend this event. No refunds permitted. again who have never forgiven him mayoral race, it is that timidity is For more information, contact the Events Hotline at for his investigations of their nefar- dangerous. The biggest mistake (212) 210-0739 or [email protected]. ious deeds when he was state attor- Christine Quinn and For sponsorship opportunities, please contact Nancy Adler at ney general. It will even be true that have made in their campaigns is (212) 210-0278 or [email protected]. the Establishment (capital E) is GREG DAVID not attacking Anthony Weiner against him. from the moment he admitted he That Establishment, however, might run. consists of many of the people who President Michael Mulgrew. It says Mr. Weiner has clearly cut into care about the city the most. Yes, it something important that so many Ms. Quinn’s poll numbers and includes Kathryn Wylde of the people agree Mr. Spitzer would be pushed Mr. de Blasio far from the Silver Sponsors: partnership and virtually every oth- an egomaniacal and disastrous spotlight. Ms. Quinn is belatedly er business leader I have talked to in comptroller. trying to recover from the misstep; the past week. The problem is that the Estab- it is too late for Mr. de Blasio. It also includes virtually every lishment’s choice, Manhattan Bor- Let’s hope it is not too late for union leader, beginning with UFT ough President Scott Stringer, is a Mr. Stringer.

July 15, 2013 | Crain’s New York Business | 11 REAL ESTATE DEALS PLUS

Architect warms lease is the biggest that 132 W. 31st BARE BONES St.’s landlord,Savanna,has arranged GroupM puts to next ‘hot spot’ since acquiring the property in 2011 261 FIFTH AVE. Feeling priced out of the nation’s with several floors of vacant space. hottest real estate market, midtown Kevin Hoo,an executive at Savanna, ASKING RENT; TERM: $165 per south, TPG Architecture is relocat- said the company, using a leasing square foot; 10 3 WTC on map ing to what it is betting will be the team from Jones Lang LaSalle led by years next neighborhood to catch on. The broker Mitch Konsker, now has sev- SQUARE FEET: he news that advertising firm GroupM is close to signing up for firm is taking 42,000 square feet at eral deals in the works. 1,100 more than 500,000 square feet at 3 World Trade Center has down- 132 W. 31st St. in the garment district. TENANT; REPS: St. Petersburg Global town real estate executives heaving a mighty sigh of relief. While many office tenants balked at Firm invests Trade House; Tatiana Jung and Rumors had persisted for months GroupM and other tenants moving to the gritty area a few years Richard Smith of Winick Realty Group were in the hunt for space at the WTC site, but the deal had ap- ago, the kickoff of work on Hudson in more space LANDLORD; REP: Feil Organization; Tpeared stalled until this week’s announcement that the company had signed Yards and other developments west in-house representation a letter of intent to proceed with a transaction. In the meantime, several large of Penn Station has brought a new Investment firm Angelo Gordon is BACK STORY: The 15-year-old tenants—including Coach and Time Warner—inked agreements for space glimmer of sexiness to the area. adding a floor to its headquarters at Russian souvenir shop, which boasts in the new Hudson Yards development west of Penn Station in deals that ap- “Candidly, midtown south 245 Park Ave. three locations in Brooklyn, will open peared to hand the momentum to the far West Side site. neighborhoods … have gotten too The company, which specializes its first Manhattan location. “The Hudson Yards and the WTC site will always be in competition,but pricey,so we set out to do something in alternative investments, includ- I think this deal shows that both can live,” said Peter Riguardi, New York that we believe is smart,” said Jim ing real estate, is other existing space in the tower is Phillips, founder and chief execu- taking the 24th on the 26th floor. area president of brokerage compa- area’s brand as a place for media and tive of TPG Architecture. and 25th floors in The expansion amounts to a net ny Jones Lang LaSalle. creative companies,” said Brian Asking rents per square foot un- the tower. The addition of about 50,000 square Heightening the competition is Waterman,a leasing broker at New- der the 11-year lease were in the deal amounts to feet. The company now occupies a the fact that new leasing, especially mark Grubb Knight Frank. $40s, at least $10 less than what it the addition of one total of about 110,000 square feet. among big tenants,has continued to The letter of intent at 3 WTC, would have cost the firm to renew its floor because An- “This is a financial firm that’s be slow at a time when the city’s a 2.5 million-square-foot spire current lease at 360 Park Ave.South. gelo Gordon will growing and doing extremely well,” economy has seen little job growth. planned by Silverstein Properties, is TPG Architecture is also hoping its be moving from Mr. Larkin said. “These sites have gotten a lot of not a done deal, but is an important new location will position it to win a space it has on the A leasing team from Newmark success without a lot of growth,”Mr. precursor to one. boatload of new business. The firm building’s 35th Grubb Knight Frank, led by the Riguardi noted. Crucially, the deal would allow specializes in interior architecture for floor. company’s New York area President The move by GroupM, owned Silverstein to move forward with office and retail spaces. According to Jerry Larkin,a sen- David Falk and broker Peter by Britain’s WPP Group,would fur- the tower,which had been capped at “The west is where the next wave ior executive at Brookfield Proper- Shimkin, handles leasing at the ther a trend of creative-sector out- seven stories, and receive a package of development is,” Mr. Phillips said. ties, the 1.8 million-square-foot tower on behalf of Brookfield Prop- fits migrating downtown.Two years of $600 million in subsidies from Mark Ravesloot, a broker at building’s landlord,Angelo Gordon erties. The deal, which expires in ago,Condé Nast signed a 1 million- the Port Authority of New York and CBRE Group, represented TPG is doing the deal to accommodate its 2026, was arranged directly with square-foot-plus lease at 1 WTC. New Jersey,which owns the site,and Architecture with colleague growth and to align its floors in a Angelo Gordon. The GroupM deal “enhances the from the city and state. Michael Monahan in the deal. The contiguous stack. Angelo Gordon’s —daniel geiger

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1. Source: Dun and Bradstreet. Total number of businesses greater than $3 Million in annual revenue doing business internationally or planning to do business internationally. 2. Applies to qualifying loans offered by HSBC Bank USA, N.A to businesses with sales turnover between $3 Million and $500 Million. Other restrictions may apply. persons (including entities) are subject to U.S. taxation on their worldwide income and may be subject to tax and other filing obligations with respect to their U.S. and non U.S. accounts. US persons and entities should consult a tax advisor for more information. Trade and supply chain transactions may be subject to credit approval. Other restrictions, including specific country regulations may apply. Foreign currency exchange rates may apply to certain trade transactions. HSBC Bank USA, N.A. Member FDIC, Equal Credit Opportunity Lender. © Copyright HSBC Bank USA, N.A. 2013 ALL RIGHTS RESERVED.

12 | Crain’s New York Business | July 15, 2013 HEALTH CARE ‘It’s a tough environment to be doing all this against the incredible misinformation that is out there’ —Elisabeth Benjamin, vice president, Health Initiatives Community REPORT Service Society of New York, Page 14

FIDELIS Executive VP and COO David Thomas said health reform means Fidelis will have to set its insurance premiums Nonprofits’ for the very first time. new world Top NY insurer Fidelis, other carriers remake business models to 885K NUMBER OF FIDELIS prep for Obamacare MEMBERS in the state, most of whom have low incomes

BY BARBARA BENSON

Picture this:You run a company that has a fabulous opportunity to sell to a new market, to potential cus- $4B PREMIUM REVENUE for Fidelis tomers who have never had access to in 2013, up from $3.3B in 2012 your wares before. But there’s a catch: To reach them, you must cre- ate wholly new products and figure like Fidelis, specialize in Medicaid, out how to price them without los- Medicare, Family Health Plus and ing your shirt—and state regulators Child Health Plus. will be watching your every move. With Catholic roots, Fidelis has Welcome to the world of Fidelis long provided insurance to lower- Care, one of several New York City income New Yorkers. Its more than nonprofit health plans that will be 885,000 members—about half of making the leap to selling health them residents of New York City or coverage on the state-run online Long Island—make it the state’s marketplace debuting this fall. largest insurer for New York state- In response to the sweeping sponsored health insurance pro- changes imposed by Obamacare, grams, or second-largest if Medi- Fidelis,like other insurers,has over- care membership is included. hauled how it does business so it can Revenue this year from insurance participate in the New York Health premiums is estimated at $4 billion, Benefit Exchange, a key feature of up from $3.3 billion in 2012. the federal health-reform law in- A chunk of that revenue has been tended to make it cheaper and easi- reinvested in beefing up Fidelis so it er for individuals and small busi- can sell insurance on the new indi- nesses to purchase health care. vidual exchange.David Thomas,Fi- “It is a huge lift for everybody, a delis’ executive vice president and tremendous undertaking for the chief operating officer, said the in- state,” said Patricia Boozang, a man- surer put together an in-house team aging director at Manatt Health So- almost entirely devoted to getting lutions and counsel to the Coalition ready for the exchange,and since last of New York State summer has hired Public Health Plans, a “dozens and dozens of group of insurers that, THE ROAD TO See INSURERS on Page 14 HEALTH buck ennis REFORM: ᮢ derstand the INSURERS To spread the word, Health exchange aims to raise new marketplace New York state will spend or how it could $40 million on a broad ad- benefit them. Many are not native vertising campaign over two years, visibility, win 1 million enrollees English speakers, or have never had run by DBB Worldwide Communi- health insurance. cations Group Inc. Keyed to the “This is an enormous challenge open enrollment period that begins high: Success means insuring 1 mil- in educating New Yorkers about Oct. 1, the spending spree will like- Individuals required to buy insurance don’t lion people through the exchange. how to gain access to insurance,” ly benefit all major New York media understand the online marketplace selling it But if only the sickest New Yorkers said Brian Griffin, president and outlets: television, radio, websites, sign up, premiums will be too high chief executive of Empire Blue print and social networks. exists. So far, not many do. for insurers to compete for healthy Cross Blue Shield, which will be “We expect to announce and BY TESSA BERENSON As a result, selling the New York individuals who can buy coverage among a number of companies sell- launch our name and a new brand Health Benefit Exchange as a new elsewhere,and the exchange will fail ing health plans on the exchange this summer,” said Danielle Hola- The success of a new marketplace to way to comparison-shop for health financially. (the list of state-approved insurers han, deputy director of the ex- buy health insurance—a key feature insurance online will take extraordi- But how to explain what the ex- will be announced later this month). change. “All of our materials will of Obamacare—will hinge on nary showmanship on the part of change is, and why New Yorkers “For this to be successful, there convey that brand message.” whether New Yorkers know it even state health officials. The stakes are should flock there? Most don’t un- needs to be public awareness.” See HEALTH EXCHANGE on Page 14

July 15, 2013 | Crain’s New York Business | 13 REPORT HEALTH CARE Insurers retool for Obamacare RUNNING THROUGH THE RED TAPE ON JAN. 31, NEW YORK STATE ISSUED a document for insurers simply titled, Continued from Page 13 “They will not have a lot of knowl- edly after a short illness at age 60. “Invitation to Participate in the New York Health Benefit Exchange.” It may as folks, people all focused on getting edge about health insurance, so we “He did pass at a time of change well have been subtitled, “This is a really big list of the huge operational the exchange up and running.” must focus on education,” he said. for us,” said Mr. Thomas. “He will changes you must quickly make before we let you sell to a new market of That means adding new employ- Fidelis is no stranger to changing never be replaced.He was as close to uninsured New Yorkers after January 2014.” ees in information technology, reg- market conditions. When New a founder as we have, and to his New York state is expected on July 15 to let insurers know they will be ulatory compliance, marketing and York state overhauled its expensive credit, he built a very strong man- certified to participate in the exchange. It’s been a long road to get to that operations. This small army will Medicaid program during the agement team.” point. Here are some milestones that insurers have hit: help Fidelis take on such new re- Spitzer administration,it mandated ● Jan. 31, 2013: State Health Department invites insurers to participate quirements as setting its own premi- that more recipients be moved into Seeing an opportunity in the exchange um prices for the very first time, the managed-care plans. Even more New York state expects to an- ● Feb. 15: Insurers inform state officials whether they will apply same as big commercial insurers do. new regulations came when the nounce later this month which ● March 1: Insurers submit questions to state state implemented health plans it will al- ● March 15: The companies get answers to their questions ‘In the dark’ Medicaid reform two low to sell insurance ● April 5: Application to the state due Medicaid premiums are set by years ago. Mean- Fidelis added on the exchange, and ● April 12: Insurers describe their provider networks the state, so Fidelis and its fellow while,like all insurers, staff to bolster what premium rates it ● April 15: Insurers submit premium rates to state nonprofit health plans never have Fidelis has had to has approved. Enroll- ● July 15: Regulators inform insurers whether they can sell on exchange had to figure out what they should make significant in- its technology, ment begins in Octo- For 31 pages, the document describes hurdles that insurers must jump charge. If these new premiums are vestments to upgrade compliance ber for health cover- over to participate in the insurance exchange. By January 2014, health plans too low,they can be a magnet for the its information tech- age that starts in will have made unprecedented changes in how they operate. The sickest New Yorkers. Too high, and nology infrastructure and marketing January. Though the companies will have decided whether to participate in the state’s exchange Fidelis prices itself out of the market. to keep up with de- Obama administra- for individuals, small businesses or both. They’ll have figured out what kind of “Being a government program mand for Web portals tion moved back until plans they will sell, and will have designed the plans, priced them and plan, this is outside our realm of ex- and a mobile strategy. 2015 the requirement packaged them so consumers will want to buy them. Marketing budgets will perience,” said Mr. Thomas. “Just the changes that employers with have soared. The exchange is new territory for in technology would 50 or more employees Insurers have had to bulk up their Web operations so consumers can all insurers, of course. But for non- provide health care, the exchange have been enough to keep a compa- compare health insurance products and enroll online. And all along, they will profits like Fidelis, it requires such ny busy,” said Mr. Thomas. “It will open in 2014 to individuals and have followed new federal and state regulations regarding what benefits are steps as hiring an actuary for the first has required us to get very, very small businesses alike. time. “It’s a little bit like you feel organized.” Fidelis, which will market to covered and how much they cost. you’re in the dark, trying to price for He estimates he spends up to people across the state, is one of the “This is an amazing amount of change occurring in a very short this population,” said Mr. Thomas. 20% of his time preparing for the ex- few plans that sell statewide, even period of time,” said Brian Griffin, president and chief executive of Empire These are complex issues for an in- change, “a lot of time given the size though it knows its name recogni- Blue Cross Blue Shield, which expects to sell health plans on the exchange. “It surer created with a mission of serv- of our operation.” tion is weaker outside the city. Still, is like launching a new company within a company.” ing the poorest New Yorkers,or those Fidelis faced another test of its Mr. Thomas is optimistic that this —BARBARA BENSON who earn about 200% of the federal ability to change. Last July 22, as Fi- latest upheaval in the insurance in- poverty level.Fidelis has strong brand delis pressed forward with adapting dustry will mean new members— recognition among this group. But to the new state insurance exchange, and increased revenue—for the said. “There will be a lot of curve- change as an opportunity to expand Mr. Thomas concedes even this core its longtime president and chief ex- nonprofit. balls. We feel relatively positive our mission and serve the low- will be difficult to market to. ecutive, Mark Lane, died unexpect- “There are a lot of unknowns,”he about the prospects, and see the ex- income population statewide.” Ⅲ

have to provide health benefits. English. She said reaching Latinos Health exchange spreads word Some 2.7 million New Yorkers is especially important. They make lack insurance, and certain groups up 17% of the U.S. population but pose particular challenges for the ex- almost one-third of the country’s 55 Continued from Page 13 han. “The in-person piece is April study by the Kaiser Family change. Young, healthy people are million uninsured, a number that Advertising is one part of the essential.” Foundation. The percentage is historically resistant to buying cov- includes illegal immigrants who awareness blitz, but much of the en- The exchange will partner with even higher among populations erage,but the enrollment of these so- are not allowed to enroll in state rollment will be done in person organizations and companies to that stand to benefit most: 60% called young invincibles exchanges. through community, religious and help spread the word. Hospitals will of households earning less than is crucial for lowering the Ms.Holahan said ex- health care groups. have a key role as they directly ben- $30,000 annually. costs of premiums for change materials will be “We need a grassroots effort.We efit from more patients carrying older and sicker people. PORTION60% of lower- translated into lan- need folks on the ground,” said health insurance. A wealth of misinformation Ms. Holahan plans to income Americans guages commonly spo- Donna Frescatore, executive direc- The Healthcare Association of “It’s a tough environment to be reach out to these young unaware that the ken in New York, and tor of the exchange, in June. New York State, which represents doing all this against the incredible people through the Affordable Care the call-center operators In compliance with federal man- hundreds of hospitals, has held misinformation that is out there,” media they like best. Act is still law and navigators will be dates under the Affordable Care Act, meetings for weeks on “how we can said Elisabeth Benjamin, vice presi- “We appreciate that conversant in multiple New York established a program to be a distribution channel and facili- dent of Health Initiatives Commu- the demographics of the population languages and “culturally appropri- offer in-person assistance to people tate enrollment,” said Daniel Sisto, nity Service Society of New York, on social media tend to be those ate” to their location. wanting to enroll in the exchange. who retired as HANYS’ president which supports increasing access to younger adults, so we want to have a Despite the challenges, Ms. Applications from prospective “nav- last month. “We see millions of pa- health coverage. presence on Facebook and Twitter,” Frescatore is confident that once the igators,” or helpers, were accepted in tients a year and should be a great Starting in January, individuals she said. exchange is fully implemented in April, and the state plans to an- conduit of information.” will be required to obtain insurance Another tough but essential about three years, more than 1 mil- nounce the selections this summer. But marketing faces an uphill or pay a tax. Earlier this month, the population to reach is legal immi- lion New Yorkers will have bought “Many people prefer to do this battle. Four in 10 Americans are Obama administration delayed un- grants. Ms. Frescatore estimated insurance through the new market- kind of work in person, so we want unaware that the Affordable Care til 2015 the date when businesses that 34% of projected enrollees place.But,she cautioned,“reaching 1 to meet that need,” said Ms. Hola- Act is still law, according to an with more than 50 employees will speak a primary language other than million people is a significant task.”Ⅲ

ⅷ There are four levels of health (up to $285 for a family) or 1% of employers may receive a tax credit of OBAMACARE EXCHANGE BASICS coverage, based on the percentage of family income, whichever is greater. up to 35% of their contribution toward OPEN ENROLLMENT for the New York INDIVIDUALS: health costs a plan covers on average: These penalties will increase through an employee’s health insurance Health Benefit Exchange begins Oct. ⅷ You must be a resident of New York, bronze (60%), silver (70%), gold 2016 to $695 per adult and $347.50 premium. For 2014 onward, they may 1, 2013, for coverage starting Jan. 1, a U.S. national or a legal immigrant to (80%) and platinum (90%). per child. receive a tax credit of up to 50% of 2014. Most people will be required to buy from the state’s exchange. ⅷ The nation average annual their contribution. be covered either through an ⅷ Individuals earning less than premium in an exchange in 2016 BUSINESSES: ⅷ The law does not require employers employer or by buying insurance on $45,960, or $94,200 for a family of would be about $5,000 for an ⅷ Employers in New York are eligible to provide health benefits, but in some the exchange or directly from an four, may receive financial assistance. individual and $12,000 for a family for tax credits if they have 25 or fewer cases it will impose a tax starting in insurance company. Employers, ⅷ Beginning in 2014, tax credits will purchasing bronze-level coverage, the full-time employees, pay them an 2015 on businesses with more than meanwhile, will be eligible but not be available to those with incomes up Congressional Budget Office reported. average of less than $50,000 50 workers that don’t provide required to offer employees health to 400% of the federal poverty level ⅷ Beginning in 2014, the penalty for annually, and contribute at least 50% insurance or provide coverage that is benefits. ($43,320 for an individual or being without health insurance will be of the credit to employees’ premiums. deemed unaffordable by regulators. $88,200 for a family of four in 2009). $95 per adult and $47.50 per child ⅷ For tax years 2010 to 2013, eligible Source: Kaiser Family Foundation

14 | Crain’s New York Business | July 15, 2013

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM REAL ESTATE PUBLIC & LEGAL NOTICES Notice of Formation of 1061 FIRST NOTICE OF FORMATION OF Hwu Law Notice of Qualification of Ethos Group Notice of Qualification of VRPG BROKERAGE AVENUE, LLC. Arts. of Org. filed with Firm PLLC. Articles of Organization Consulting Services, LLC. Application Holdings, LLC. Authority filed with NY Secy. of State of NY (SSNY) on 06/28/13. filed with the Secretary of State of NY for Authority filed with the Secretary Dept. of State on 6/12/13. Office Office location: NY County. Princ. (SSNY) on 03/07/2013. Office location: of State of New York (SSNY) on location: NY County. LLC formed in DE office of LLC: 1061 First Ave., NY, NY New York County. SSNY has been 6/6/2013. Office location: New York on 5/3/13. NY Sec. of State designated 10022. SSNY designated as agent of designated as agent upon whom County. LLC formed in Delaware on agent of LLC upon whom process LLC upon whom process against it process against it may be served. The 11/12/2008. SSNY has been designated against it may be served and shall may be served. SSNY shall mail Post Office address to which the SSNY as an agent upon whom process mail process to: Duane Morris, LLP, process to c/o Holland & Knight LLP, shall mail a copy of any process against it may be served. The Post 1540 Broadway, NY, NY 10028, Attn: Attn: Lance Myers, 31 W. 52nd St., NY, against the served upon him/her is: Office address to which the SSNY shall Michael D. Schwamm, Esq. DE addr. NY 10019. Purpose: To acquire, own, 11 Broadway, Suite 615, New York, mail a copy of any process against of LLC: c/o The Corporation Trust manage, improve, lease, finance, NY 10004. The principal business the LLC served upon him/her is: c/o Co., 1209 Orange St., Wilmington, refinance and sell the property with an address of the LLC is: 11 Broadway, CT Corporation System, 111 8th Ave., DE 19801. Cert. of Form. filed with PUBLIC & address of (1061 First Avenue) and Suite 615, New York, NY 10004. New York, NY 10011. The principal DE Sec. of State, Townsend Bldg., (1142 First Avenue), New York, NY Purpose: any lawful act or activity. business address of the LLC is: 5215 Duke of York St., Dover, DE 19901. LEGAL NOTICES together with any other business or N. O’Connor Blvd., Suite 1450, Irving, Purpose: all lawful purposes. activity incidental thereto. Notice of Qualification of TX 75039. Delaware address of LLC: METSCHOOLS, LLC. App. for Auth. Notice of Qualification of Resonance 1209 Orange Street, Wilmington, DE NOTICE OF FORMATION OF NOTICE OF FORMATION OF filed with Secy. of State of NY (SSNY) Capital Partners LLC. Authority filed 19801. Certificate of LLC filed with MidOcean Advisors LLC. Arts of Org Stellar888, LLC. Arts of Org filed with on 6/27/13. Office location: NY with NY Dept. of State on 5/15/13. the Secretary of State of Delaware filed with Secy of State of NY (SSNY) Secy of State of NY (SSNY) on County. LLC formed in Delaware (DE) Office location: NY County. LLC formed located at: John G. Townsend Bldg., on 4/17/13. Office location: NY 5/31/13. Office location: NY County. on 5/7/13. SSNY designated as agent in DE on 4/15/13. NY Sec. of State 401 Federal St., Ste. 4, Dover, DE County. SSNY designated as agent SSNY designated as agent upon of LLC upon whom process against designated agent of LLC upon whom 19901. Perpetual existence. Purpose: upon whom process may be served whom process may be served and it may be served. SSNY shall mail process against it may be served and any lawful act or activity. and shall mail copy of process shall mail copy of process against process to: c/o VSS Structured shall mail process to: c/o CT Corporation against LLC to principal business LLC to principal business address: Capital II, L.P., 55 E. 52nd St., 33rd Fl., System, 111 8th Ave., NY, NY 10011, NOTICE OF FORMATION OF LIMITED address: 44 W 90th St, Ste 7, NY, NY c/o Shane Henty Sutton, P.C., 150 E NY, NY 10055. DE address of LLC: regd. agent upon whom process may LIABILITY COMPANY. NAME: HASHEM 10024. Purpose: any lawful act. 58th St, 25th Fl, NY, NY 10155. Corporation Trust Center, 1209 Orange be served. DE address of LLC: 1209 LLC. Articles of Organization were Purpose: any lawful act. St., Wilmington, DE 19801. Arts. of Notice of Formation of Lucida 14A Orange St., Wilmington, DE 19801. filed with the Secretary of State of Org. filed with DE Secy. of State, LLC. Arts. of Org. filed with NY Dept. Cert. of Form. filed with DE Sec. of New York (SSNY) on 06/05/13. Office OIYANA LLC Art. Of Org. Filed Sec. Loockerman & Federal Sts., Dover, DE of State on 7/3/13. Office location: State, 401 Federal St., Dover, DE location: New York County. SSNY has of State of NY 05/29/2013. Off. Loc.: 19901. Purpose: any lawful activity. been designated as agent of the LLC NY County. Sec. of State designated 19901. Purpose: all lawful purposes. New York Co. SSNY designated as NOTICE OF FORMATION OF Denny’s upon whom process against it may be agent of LLC upon whom process KRH 61ST STREET LLC, a domestic agent upon whom process against it served. SSNY shall mail a copy of against it may be served and shall may be served. SSNY to mail copy of Basement NYC LLC. Arts of Org filed LLC , Arts. of Org. filed with the SSNY with Secy of State of NY (SSNY) on process to the LLC, c/o Beys Stein mail process to: c/o CT Corporation on 6/7/13. Office location: New York process to The LLC, c/o Jacqueline Mobargha & Berland, LLP, The Chrysler System, 111 8th Ave., NY, NY 10011, Yue, 50 Bayard Street, #4R, New York, 3/20/13. Office location: NY County. County. SSNY is designated as SSNY designated as agent upon whom Building, 405 Lexington Avenue, 7th regd. agent upon whom process agent upon whom process against NY 10013. Purpose: Any lawful act Floor, New York, New York 10174. may be served. Purpose: all lawful or activity. process may be served and shall the LLC may be served. SSNY shall mail copy of process against LLC to: Purpose: For any lawful purpose. purposes. mail process to: The LLC, 795 5th Notice of Qualification of JMCHAM, 1710 First Ave. #121, NY, NY 10128. Notice of formation of HCNY NOTICE OF FORMATION OF Ave., Apt. 2608-10, NY, NY 10065. LLC. Authority filed with Secy. of Principal business address: 3845 General Purposes. Associates LLC filed with the Secy. Switchblade Bike Company LLC. State of NY (SSNY) on 6/24/13. Office Cazador St, Los Angeles, CA 90065. of State of NY (SSNY) on 4/5/13. Arts of Org filed with Secy of State of NOTICE OF FORMATION OF Boodle location: NY County. LLC formed in Notice of Formation of JULIE VOS Office loc.: New York County. The NY (SSNY) on 2/8/13. Office location: Creative LLC. Arts of Org filed with California (CA) on 6/18/13. SSNY DESIGNS LLC. Arts. of Org. filed principal business loc. is 250 W. NY County. SSNY designated as Secy of State of NY (SSNY) on designated as agent of LLC upon whom with Secy. of State of NY (SSNY) on 43rd St., New York, NY 10036. agent upon whom process may be 5/11/12. Office location: NY County. process against it may be served. 05/16/13. Office location: NY County. SSNY designated as agent of LLC served and shall mail copy of process SSNY designated as agent upon SSNY shall mail process to: Michael SSNY designated as agent of LLC upon whom process against it may against LLC to: 1790 Broadway, 20th whom process may be served and S. Sher, C.P.A., 15060 Ventura Blvd., upon whom process against it may be be served. SSNY shall mail copy of Fl, NY, NY 10019. Principal business shall mail copy of process against Ste. 300, Sherman Oaks, CA 91403, served. SSNY shall mail process to process to c/o GF Management, address: 826 Broadway, #405, NY, LLC to principal business address: also the address to be maintained in c/o Tannenbaum Helpern Syracuse & LLC, 435 Devon Park Dr., 500 Bldg., NY 10013. Purpose: any lawful act. 285 West Broadway, Room 250 NY, CA. Arts of Org. filed with the CA Hirschtritt LLP, Attn: Joel S. Hirschtritt, Wayne, PA 19087. Mgmt. shall be NY 10013. Purpose: any lawful act. Secretary of State, 1500 11th St., Notice of formation of MV ARTIST Esq., 900 Third Ave., NY, NY 10022- by one or more members. Purpose: 3rd. Fl., Sacramento, CA 95814. STUDIO, LLC filed with the Secy. of Notice of Qualification of LUCROR 4775. Purpose: Any lawful activity. Any lawful activity. Purpose: any lawful activities. State of NY (SSNY) on 5/15/13. Office ENERGY AND INFRASTRUCTURE NOTICE OF FORMATION OF LIMITED GROWTH AND INCOME GP, LLC. Notice of Qualification of McGraw-Hill NOTICE OF FORMATION OF Volcano loc.: New York County. The principal Partners New York, LLC. Arts of Org LIABILITY COMPANY. TRACY business loc. is 5-01 46th Rd., Long Authority filed with Secy. of State of NY School Education Holdings, LLC. JEFFREY VENTURES, LLC. Articles (SSNY) on 05/20/13. Office location: Authority filed with Secy. of State of NY filed with Secy of State of NY (SSNY) Island City, NY 11101. SSNY desig- on 1/31/13. Office location: NY County. of Organization were filed with the nated as agent of LLC upon whom NY County. LLC formed in Delaware (SSNY) on 06/24/13. Office location: Secretary of State of New York (SSNY) (DE) on 05/15/13. Princ. office of LLC: NY County. LLC formed in Delaware SSNY designated as agent upon whom 5/28/13. Office Location: NY County. process against it may be served. 10 Barclay St., #5B, NY, NY 10007. (DE) on 01/31/13. SSNY designated process may be served and shall SSNY has been designated as agent SSNY shall mail copy of process to SSNY designated as agent of LLC as agent of LLC upon whom process mail copy of process against LLC to: of the LLC upon whom process c/o The Ruchelman Law Firm, 150 E. upon whom process against it may be against it may be served. SSNY shall Vasallo Sloane, P.L., Attn.: Jeremy S. against it may be served and shall 58th St., 14th Fl., New York, NY 10155. served. SSNY shall mail process to mail process to c/o McGraw-Hill Sloane, Esq., 301 E. Pine St., Ste. 250, mail a copy of process to TRACY Mgmt. shall be by one or more mem- the LLC at the princ. office of the LLC. Education, Attn: David B. Stafford, 2 Orlando, FL 32801. Principal business JEFFREY VENTURES, LLC, 708 bers. Purpose: Any lawful activity. The regd. agent of the company upon Penn Plaza, 12th Fl., NY, NY 10121. address: c/o TAG Energy Partners, Third Avenue, 20th fl., New York, NY whom and at which process against DE addr. of LLC: c/o Corporation 350 5th Ave, Ste 5310, NY, NY 10118. 10017, attention Rubin Ferziger. Notice of Qualification of NexGen the company can be served is Service Co., 2711 Centerville Rd., Purpose: any lawful act. Purpose: for any lawful purpose. Packaging, LLC. Authority filed with Richard J. Roy, 10 Barclay St., #5B, Ste. 400, Wilmington, New Castle NY Dept. of State on 5/17/13. Office NY, NY 10007. DE addr. of LLC: 2711 Cnty., DE 19808. Arts. of Org. filed Notice of Qualification of K.G. IM Notice of Qualification of JOHN DOE, location: NY County. Princ. bus. addr.: Centerville Rd., Ste. 400, Wilmington, with The Secy. of State of the State Management LLC. App. for Auth. filed LLC. Authority filed with Secy. of State 718-B State St., Santa Barbara, CA DE 19808. Arts. of Org. filed with of DE, Dept. of State, Div. of Corps., with Secy. of State of NY (SSNY) on of NY (SSNY) on 05/23/13. Office 93101. LLC formed in DE on 5/24/06. Secy. of State of the State of DE, John G. Townsend Bldg., 401 6/6/13. Office location: NY County. location: NY County. LLC formed in NY Sec. of State designated agent of 401 Federal St., Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. LLC formed in Delaware (DE) on Delaware (DE) on 09/14/12. Princ. LLC upon whom process against it Purpose: Any lawful activity. Purpose: Any lawful activity. 5/22/13. SSNY designated as agent office of LLC: 43 W. 24th St., 9th Fl., may be served and shall mail process of LLC upon whom process against NY, NY 10010. SSNY designated as to: Steven J. Thayer, Handler Thayer, it may be served. SSNY shall mail agent of LLC upon whom process LLP, 191 N. Wacker Dr., Ste. 2300, REQUEST FOR PROPOSALS process to: c/o Davis & Gilbert LLP, against it may be served. SSNY shall Chicago, IL 60606. DE addr. of LLC: 1740 Broadway, NY, NY 10019. DE mail process to the LLC at the princ. 615 S. DuPont Hwy., Dover, DE address of LLC: c/o United Corporate office of the LLC. DE addr. of LLC: 19901. Cert. of Form. filed with DE THE PORT AUTHORITY OF NEW YORK AND NEW JERSEY Services, Inc., 874 Walker Road, Ste. 1521 Concord Pike, Ste. 303, Sec. of State, P.O. Box 898, Dover, DE C, Dover, DE 19904. Cert. of Form. Wilmington, DE 19803. Cert. of Form. 19903. Purpose: all lawful purposes. REQUEST FOR PROPOSALS filed with DE Secy. of State, 401 filed with DE Secy. of State, Div. of FOR PERFORMANCE OF EXPERT PROFESSIONAL INSURANCE SERVICES Federal St., Ste. 4, Dover, DE 19901. Corps., John G. Townsend Bldg., 401 Notice of Qualification of AEGIS Purpose: any lawful activity. Federal St., Ste. 4, Dover, DE 19901. INVESTORS FOREIGN INCOME ON AN AS-NEEDED BASIS DURING 2013 AND 2014 Purpose: Any lawful activity. BLOCKER, L.L.C. Authority filed with The Port Authority of New York and New Jersey is seeking to identify firms interested in Notice of Qualification of KIK WEST Secy. of State of NY (SSNY) on responding to a Request for Proposals (RFP) for the Performance of Expert Professional 30TH STREET LLC. Authority filed Notice of Qualification of SINGER 06/04/13. Office location: NY County. Insurance Services on an as-needed basis during 2013 and 2014. with Secy. of State of NY (SSNY) on AIMCO HELD NOTES, LLC. Authority LLC formed in Delaware (DE) on 06/04/13. Office location: NY County. filed with Secy. of State of NY (SSNY) 11/08/12. Princ. office of LLC: RFP #34081 may be obtained online at http://www.panynj.gov/business-opportunities/bid- LLC formed in Delaware (DE) on on 05/16/13. Office location: NY Goldman Sachs Private Equity Group, proposal-advertisements.html?tabnum=6. Addenda to the RFP, if any, will be posted at this 05/30/13. Princ. office of LLC: 500 County. LLC formed in Delaware (DE) 200 West St., NY, NY 10282. SSNY site. Monitor the advertisement on the web site to ensure your awareness of any changes. 5th Ave., Ste. 1710, NY, NY 10110. on 05/14/13. SSNY designated as designated as agent of LLC upon SSNY designated as agent of LLC agent of LLC upon whom process whom process against it may be If you have any technical problems accessing the documents online, email us at upon whom process against it may against it may be served. SSNY shall served. SSNY shall mail process to [email protected] or call us at (201) 395-3405 for assistance. Your email should include be served. SSNY shall mail process mail process to c/o Corporation c/o Corporation Service Co. (CSC), the RFP number, your firm name, email address, contact person, mailing address, and phone to the LLC, Attn: Casey R. Kemper at Service Co., 80 State St., Albany, NY 80 State St., Albany, NY 12207-2543. number. the princ. office of the LLC. DE addr. 12207-2543. DE addr. of LLC: 2711 DE addr. of LLC: c/o CSC, 2711 It is currently anticipated that proposals shall be due by 2:00 PM on July 29, 2013 or as of LLC: Corporation Service Co., Centerville Rd., Ste. 400, Wilmington, Centerville Rd. - Ste. 400, Wilmington, otherwise indicated in the document. Proposals must have the RFP Number and full legal 2711 Centerville Rd., Ste. 400, DE 19808. Arts. of Org. filed with DE 19808. Arts. of Org. filed with The firm name clearly indicated on the outside package. Send Proposal(s) to: The Port Authority Wilmington, DE 19808. Arts. of Org. Secy. of State, Div. of Corps., John Secy. of the State of DE, Div. of of NY & NJ, Attn: RFP Custodian, Procurement Department, 2 Montgomery Street, 3rd Floor, filed with DE Secy. of State, Div. of G. Townsend Bldg., 401 Federal St., Corps., John G. Townsend Bldg., Corps., 401 Federal St., Dover, DE Ste. 4, Dover, DE 19901. Purpose: 401 Federal St. - Ste. 4, Dover, DE Jersey City, NJ 07302. 19901. Purpose: Any lawful activity. Any lawful activity. 19901. Purpose: Any lawful activity.

16 | Crain’s New York Business | July 15, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Roberts Notice of Qualification of Rockefeller NOTICE OF FORMATION, ETS Notice of Qualification of BRANDFIRE, Notice of Qualification of ASCENT Capital, LLC with fictitious name Global Dividend Growth Fund QP, L.P. Strategic Partners, LLC (LLC). LLC. Authority filed with Secy. of SPECIAL VENTURES, LLC. Authority Roberts Capital Holdings, LLC. Authority filed with NY Dept. of State Application for authority accepted by State of NY (SSNY) on 02/28/13. filed with Secy. of State of NY (SSNY) Authority filed with Secy of State of NY on 2/25/13. Office location: NY New York Secretary of State (SSNY) Office location: NY County. LLC on 03/25/13. Office location: NY (SSNY) on 4/23/13. LLC formed in DE County. LP formed in DE on 2/12/13. 4/24/13. Jurisdiction: DE. Organization formed in Delaware (DE) on 02/24/12. County. LLC formed in Delaware (DE) on 4/3/13. Office location: NY County. NY Sec. of State designated agent of date: 8/27/12. LLC principal office SSNY designated as agent of LLC on 03/21/13. Princ. office of LLC: 142 Princ. bus. addr.: 1350 Avenue of LP upon whom process against it may located in New York County, NY at upon whom process against it may be W. 57th St., Ste. 4A, NY, NY 10019. Americas, 2nd Fl., NY, NY 10019. be served and shall mail process to 201 East 66th Street Apt. #19C, New served. SSNY shall mail process to SSNY designated as agent of LLC SSNY designated agent upon whom the principal business addr.: 10 York, NY 10065. SSNY designated Marc Adelman, c/o The 100 Mile upon whom process against it may be process may be served and shall mail Rockefeller Plaza, 3rd Fl., NY, NY agent of LLC for service of process. Group, LLC, 810 Seventh Ave., #205, served. SSNY shall mail process to copy of process against LLC to: c/o 10020. DE addr. of LP: The SSNY shall mail copy of process NY, NY 10019. DE addr. of LLC: 2711 the LLC at the princ. office of the LLC. InCorp, One Commerce Plaza 99 Corporation Trust Co., 1209 Orange served against LLC to 201 East 66th Centerville Rd., Ste. 400, Wilmington, DE addr. of LLC: CSC, 2711 Centerville Washington Ave., Ste. 805-A, Albany, St., Wilmington, DE 19801. Name/addr. Street Apt. #19C, New York, NY 10065. DE 19808. Arts. of Org. filed with Secy. Rd., Ste. 400, Wilmington, DE 19808. NY 12210. DE address of LLC: c/o of genl. ptr. available from NY Sec. of Authorized officer in Delaware where of State of DE, John G. Townsend Arts. of Org. filed with Jeffrey W. InCorp, One Commerce Center 1201 State. Cert. of LP filed with DE Sec. copy of Certificate of Formation is Bldg., 401 Federal St., Ste. 4, Dover, Bullock, Secy. of State, Div. of Orange St., #600, Wilmington, DE of State, 401 Federal St., Dover, DE filed: Division of Corporations, John DE 19901. Purpose: Creative Corps., PO Box 898, Dover, DE 19899. Cert of Formation filed DE Sec. 19901. Purpose: all lawful purposes. G. Townsend Bldg., 401 Federal St., agency - Assist with branding. 19901. Purpose: Any lawful activity. of State, 401 Federal St., Dover, DE Ste. 4, Dover, DE 19901. Purpose of 19901. Purpose: any lawful act. Notice of Formation of KCD Saxon LLC is to engage in any activity NOTICE OF FORMATION OF Notice of Formation of Sucre Bleu LLC. LLC. Arts. of Org. filed with Secy. of authorized by DE law. MOMENTARY PAWS, LLC. Arts of Arts. of Org. filed with Secy. of State Notice Of Formation Of QuietFX, LLC. State of NY (SSNY) on 6/24/13. Org filed with Secy of State of NY of NY (SSNY) on 6/11/13. Office Arts of Org filed w/ the Secy of State Office location: NY County. SSNY NOTICE OF FORMATION OF Garn (SSNY) on 4/12/13. Office location: NY location: NY County. SSNY designated of NY (SSNY) on 3/18/13. Office designated as agent of LLC upon Press LLC. Arts of Org filed with County. SSNY designated as agent as agent of LLC upon whom process location: NY Co. SSNY designated whom process against it may be Secy of State of NY (SSNY) on upon whom process may be served against it may be served. SSNY shall agent upon whom process may be served. SSNY shall mail process to: 2/19/13. Office location: NY County. and shall mail copy of process against mail process to: c/o Persia Tatar, 64 served and shall mail copy of 1350 Broadway, Ste. 1010, NY, NY SSNY designated agent upon whom LLC to: c/o US CORP AGENTS, INC. Morton St., #1B, NY, NY 10014. process against LLC to principal 10018. Purpose: any lawful activity. process may be served and shall 7014 13th AVE, STE 202 BKLYN, NY Purpose: any lawful activity. business address: Carey Gattyan, mail copy of process against LLC to 11228. Principal business address: 104 W 29th St, 5th Fl, NY, NY 10001. Notice of Formation of DIGITAL principal business address: 11 10 JONES ST NO. 4D, NY, NY 10014. MINDFUL CONSULTING LLC, a Purpose: any lawful act. THERAPY LLC. Arts. of Org. filed with Riverside Dr, 15DW, NY, NY 10023. Purpose: any lawful act. domestic LLC, Arts. of Org. filed Secy. of State of NY (SSNY) on Purpose: any lawful act. with the SSNY on 5/24/13. Office Notice of Formation of AfreSHeet LLC. 05/30/13. Office location: NY County. NOTICE OF FORMATION OF location: New York County. SSNY is Arts. of Org. filed with Secy. of State SSNY designated as agent of LLC Notice of Formation of 1125 PARK 16A Argonautikus LLC. Arts of Org filed designated as agent upon whom of NY (SSNY) on 06/14/13. Office upon whom process against it may be LLC. Arts. of Org. filed with Secy. of with Secy of State of NY (SSNY) on process against the LLC may be location: NY County. Princ. office of served. SSNY shall mail process to the State of NY (SSNY) on 06/06/13. 4/22/13. Office location: NY County. served. SSNY shall mail process to: LLC: 666 Greenwich St., PH 22, NY, NY LLC, 159 E. 33rd St., Apt. 1, NY, NY Office location: NY County. Princ. SSNY designated as agent upon whom The LLC, 775 Columbus Ave., #8A, 10014. SSNY designated as agent of 10016. Purpose: Any lawful activity. office of LLC: c/o Proskauer Rose LLP, process may be served and shall mail NY, NY 10025. General Purposes. LLC upon whom process against it may Eleven Times Sq., NY, NY 10036. copy of process against LLC to: US be served. SSNY shall mail process REPETER ARTS & LETTERS LLC filed SSNY designated as agent of LLC Corp Agents, Inc., 7014 13th Ave, Ste Notice of Formation of MALAULALO to the LLC at the addr. of its princ. Arts. of Org.with the Sect’y of State upon whom process against it may be 202, Bklyn, NY 11228. Principal busi- LLC. Arts. of Org. filed with Secy. of office. Purpose: Any lawful activity. of NY (SSNY) on 4/16/2013. Office served. SSNY shall mail process to ness address: 245 8th Ave, #241, NY State of NY (SSNY) on 6/14/13. Office location, New York County. SSNY has Attn: Steven M. Ellis at the princ. office NY 10011. Purpose: any lawful act. location: NY County. SSNY Notice of Formation of GDF NYC LLC. been designated as agent of the LLC of the LLC. Purpose: Any lawful activity. designated as agent of LLC upon Arts. of Org. filed with Secy. of State upon whom process against it may Notice of formation of Simit & Smith whom process against it may be of NY (SSNY) on 03/08/13. Office be served. SSNY shall mail process Notice of Formation of DOLLY LENZ 100 William Street LLC. Arts of Org served. SSNY shall mail process to: location: NY County. SSNY designated to: 774 Ninth Ave., Apt. 3RN, NY NY REAL ESTATE LLC. Arts. of Org. filed filed with Secretary of State of NY c/o Ralph R. Hochberg, 8 Tanglewood as agent of LLC upon whom process 10019. Purpose: any lawful act. with Secy. of State of NY (SSNY) on (SSNY) on 5/21/13. Office location; NY Lane, Sea Cliff, NY 11579. Purpose: against it may be served. SSNY shall 06/20/13. Office location: NY County. County. SSNY designated as agent any lawful activity. mail process to Gary S. Redish, Esq., Notice is hereby given a license, SSNY designated as agent of LLC upon whom process may be served c/o Winne Banta et al., 21 Main St., number (PENDING) for on-premises upon whom process against it may be NOTICE OF FORMATION OF and shall mail copy of process against BREAKAWAY HOOPS LLC. Arts of Ste. 101, Hackensack, NJ 07601. Liquor has been applied for by the served. SSNY shall mail process to LLC to principal business address: 420 Purpose: Any lawful activity. undersigned to sell liquor at retail in a Douglas Danzig c/o Norton Rose Org filed with Secy of State of NY Lexington Ave, 18th Fl., Ste 1830, (SSNY) on 3/28/13. Office location: NY Restaurant under the Alcoholic Fulbright, 666 Fifth Ave., 30th Fl., NY, NY, NY 10170. Purpose: Any lawful. BMROBOT LLC, a domestic LLC, Arts. Beverage Control Law at 789 Ninth NY 10103. Purpose: Any lawful activity. County. SSNY designated as agent of Org. filed with the SSNY on 4/30/13. Avenue, New York, NY 10019 for on NOTICE OF FORMATION OF upon whom process may be served Office location: New York County. premises consumption. Sheridin Fast NOTICE OF FORMATION OF Monarb SOCIALLEET LLC. Arts of Org filed and shall mail copy of process SSNY is designated as agent upon Food Inc. D/B/A Mi Nidito LLC. Arts of Org filed with Secy of with Secy of State of NY (SSNY) on against LLC to principal business whom process against the LLC may be State of NY (SSNY) on 1/31/13. Office 2/27/13. Office location: NY County. address: 228 W 149 ST APT 6A NY, served. SSNY shall mail process to: EAT FOOD DISTRIBUTORS, LLC, a location: NY County. SSNY designated SSNY designated as agent upon whom NY 10039. Purpose: any lawful act. Philippe Berdugo, 106 Central Park domestic LLC, Arts. of Org. filed as agent upon whom process may be process may be served and shall NOTICE OF FORMATION OF S, NY, NY 10019. General Purposes with the SSNY on 4/16/13. Office served and shall mail copy of process mail copy of process against LLC to: CERAM-LINER LLC. Arts of Org filed location: New York County. SSNY against LLC to: 7014 13th Ave, Ste 202 US Corp Agents, Inc, 7014 13th Ave, with Secy of State of NY (SSNY) on APPLE SEEDS PCVST LLC, a is designated as agent upon whom Bklyn, NY 11228. Principal business Bklyn, NY 11228. Principal business 4/19/13. Office location: NY County. domestic LLC , Arts. of Org. filed with process against the LLC may be address: 350 W 50th st Apt 3W NY, address: 602 W 139th St. Ste 53, NY SSNY designated as agent upon whom the SSNY on 5/23/13. Office location: served. SSNY shall mail process to: NY 10019. Purpose: any lawful act. NY 10031. Purpose: any lawful act. process may be served and shall New York County. SSNY is designated The LLC, 242 E. 60th St., Ste. 2R, Notice of Formation of PARKLIGHT mail copy of process against LLC to: as agent upon whom process against NY, NY 10022. General Purposes. LLC. Arts. of Org. filed with NY Dept. Notice of Qualification of APC River 7014 13TH AVE, STE 202, BKLYN, NY the LLC may be served. SSNY shall Partners, LLC. Articles of Organization Notice of Formation of Do The Tuck, of State on 3/21/13. Office location: 11228. Principal business address: mail process to: The LLC, 10 W 25th filed with the Secretary of State of NY LLC. Arts. of Org. filed with NY Dept. NY County. Sec. of State designated 55 E 73RD ST, STE #GF, NY, NY St., NY, NY 10010. General Purposes. (SSNY) on 6/13/13. Office location: of State on 4/23/13. Office location: agent of LLC upon whom process 10021. Purpose: any lawful act. NY County. The LLC was formed in NY County. Sec. of State designated against it may be served and shall Good Melts LLC. Arts. of Org. filed DE on 2/6/13. SSNY is the designated agent of LLC upon whom process mail process to: c/o CT Corporation NOTICE OF FORMATION OF LIMITED with Secy. of State of NY (SSNY) on agent upon whom process may be against it may be served and shall System, 111 8th Ave., NY, NY 10011, LIABILITY COMPANY. NAME: TWO 06/20/13. Off. loc.: New York Co. served and shall mail a copy of any mail process to: 1185 Park Ave., Apt. regd. agent upon whom process may be ROADS PRODUCTIONS LLC. SSNY designated as agent of LLC process against the LLC to its princi- 1F, NY, NY 10128, principal business served. Purpose: any lawful activity. Articles of Organization were filed with upon whom process may be served. pal business address: 60 Madison address. Purpose: any lawful activity. the Secretary of State of New York SSNY shall mail process to 300 E Notice of Formation of TILLA REALTY, Avenue, Ste 1215, NY, NY 10010. (SSNY) on 06/20/13. Office location: 62nd St., Ste. 1702, New York, NY Notice of formation of BOBBIEPINZ, LLC. Arts. of Org. filed with Secy. of The Certificate of LLC is filed with New York County. SSNY has been 10065. Purpose: General. LLC Arts. of Org. filed with the Sect’y State of NY (SSNY) on 06/04/13. the Secretary of State of Delaware, designated as agent of the LLC upon NOTICE OF FORMATION OF EV Cafe of State of NY (SSNY) on 5/14/2013. Office location: NY County. SSNY 401 Federal Street, Ste 4, Dover, DE whom process against it may be LLC. Arts of Org filed with Secy of Office location, County of New York. designated as agent of LLC upon whom 19901. Purpose: For any lawful act. served. SSNY shall mail a copy of State of NY (SSNY) on 4/10/13. SSNY has been designated as agent process against it may be served. process to the LLC, c/o Robert of the LLC upon whom process SSNY shall mail process to Andrew Notice of Qualification of ARCODA Pesce, CPA, 750 Third Avenue, 11th Office location: NY County. SSNY CAPITAL MANAGEMENT LLC. designated as agent upon whom against it may be served. SSNY shall Till, 400 E. 71st St., Unit 10D, NY, NY Floor, New York, New York 10017. mail process to: The LLC, 333 East 10021. Purpose: Any lawful activity. Authority filed with Secy. of State of NY Purpose: For any lawful purpose. process may be served and shall mail (SSNY) on 05/28/13. Office location: copy of process against LLC to: c/o 14th Street, Unit 18A, NY NY 10003. Purpose: any lawful act. Notice of Qualification of Bravo Media NY County. LLC formed in Delaware NOTICE OF FORMATION of Fiechter & US Corp Agents, Inc. 7014 13th Ave, Productions of Louisiana LLC. (DE) on 08/10/07. Princ. office of LLC: Salva LLP. Certificate of Registration Ste 202 Bklyn, NY 11228. Principal NOTICE OF FORMATION OF LIMITED Authority filed with NY Dept. of State 25 W. 45th St., Ste. 203, NY, NY 10036. filed with the Secretary of State of NY business address: 155 Avenue B NY, LIABILITY COMPANY. NAME: Down on 5/28/13. Office location: NY County. SSNY designated as agent of LLC (SSNY) on 02/07/13. Office location: NY 10009. Purpose: any lawful act. Dog Alimentari, LLC. Articles of Princ. bus. addr.: 100 Universal City upon whom process against it may NY County. SSNY has been designated Organization were filed with the Plz., Universal City, CA 91608. LLC be served. SSNY shall mail process as agent upon whom process against Secretary of State of New York formed in LA on 5/9/13. NY Sec. of to c/o TR Winston, Inc., 25 W. 45th it may be served. The Post Office (SSNY) on May 15, 2013. Office State designated agent of LLC upon St., Fl. 2, Ste. B, NY, NY 10036. DE address to which the SSNY shall Want To Get Your location: New York County. SSNY whom process against it may be addr. of LLC: Corporation Service mail a copy of any process against Company In Front Of New has been designated as agent of the served and shall mail process to: c/o Co., 2711 Centerville Rd., Ste. 400, Fiechter & Salva LLP served upon LLC upon whom process against it CT Corporation System, 111 8th Ave., Wilmington, DE 19808. Arts. of Org. him is C/O Fiechter & Salva LLP, 45 York City’s Influential may be served. SSNY shall mail a NY, NY 10011, regd. agent upon whom filed with Secy. of State, State of DE, Rockefeller Plaza, (630 Fifth Avenue), Business Professionals? copy of process to the LLC, Down process may be served. LA addr. of Div. of Corps., John G. Townsend Suite 2000, New York, New York Contact Joanne Barbieri Dog Alimentari, LLC, at the LLC’s LLC: c/o CT Corporation System, Bldg., 401 Federal St. - Ste. 4, 10111. Purpose of LLP: to engage in principal business address at 430 5615 Corporate Blvd., Ste. 400B, Dover, DE 19901. As amended by practice of law. Street address of at 212-210-0189 West Broadway, #2B, New York, New Baton Rouge, LA 70808. Cert. of Org. Cert. of Correction filed with SSNY Principal Business location is: for classified York 10012. Purpose: For any lawful filed with LA Sec. of State, 8585 on 05/30/13, addr. of process of LLC Fiechter & Salva LLP, 45 Rockefeller advertising opportunities. purpose. There is no predetermined Archives Ave., Baton Rouge, LA is 25 W. 45th St., Ste. 203, NY, NY Plaza, (630 Fifth Avenue), Suite 2000, dissolution date. 70809. Purpose: all lawful purposes. 10036. Purpose: Any lawful activity. New York, New York 10111.

July 15, 2013 | Crain’s New York Business | 17 CEO Jamie Dimon said in response stone to be the mayor.” ferring to the former South Carolina to a question about Mr.Spitzer as an A real estate insider noted that Mr. governor who resigned amid a sex Weiner and Spitzer activist comptroller: “The Ameri- Spitzer has more enemies on Wall scandal, then won a seat in Congress can people have a right to vote for Street than he does in real estate, the two years later.“I don’t think it makes Continued from Page 1 tacking the exploding pension and who they want. We have good gov- industry in which his father,Bernard, politics any more or less scandalous, egos and reputations as political retiree health costs that threaten the ernance. I’d be happy to talk with made his fortune; Mr. Spitzer has especially considering all of the cor- wrecking balls running the city is long-term stability of the city’s fi- him about it.” Mr. Spitzer has said helped run the family business since ruption that goes on—which is way perhaps an even greater concern. nances, or whether he has a greater he favors separating the jobs of leaving politics.“He’s one of our kin,” worse in many ways.” “This is very serious business,” interest in being activist-investor in chairman and CEO at JPMorgan said the source.“I don’t think you find Both Messrs. Weiner and one business leader said last week. chief,” said political consultant Stu Chase and other public companies. the same antagonism.” Spitzer are hyping their credentials “The mayor is a very serious thing. Loeser, a former press secretary for Mr.Weiner doesn’t have the same as independent from special inter- Comptroller is very serious. And Mayor Michael Bloomberg. kind of powerful detractors,as he fo- Punch lines ests—a strategy that worked for Mr. they have a big impact on the econo- If Mr. Spitzer gets on the ballot, cused his congressional career on The day after the release of the Bloomberg, albeit under vastly dif- my and quality of life.So the question his Wall Street enemies, such as constituent services, building a poll showing him ahead in the ferent circumstances,but that might is, do either of these guys deserve to Home Depot founder Kenneth YouTube following and preparing comptroller’s race, Mr. Spitzer be a liability if either is elected this do that, or would they be good at it?” Langone and ex-stock exchange for a mayoral bid rather than passing sought to assure the public that New fall.Their notoriety could overshad- Mr. Spitzer may be the more Chairman Richard Grasso, will legislation in Congress. But in more York could get past the punch lines. ow their ability to recruit both nerve-racking of the two to some, likely fund attack ads on TV. A year than a dozen conversations with ex- “We’re a city that appreciates hu- private- and public-sector talent to given his crusades against the finan- ago, Mr. Langone told Bloomberg ecutives in real estate, finance and mor,” he said in a radio interview city agencies and the mayor’s office, cial industry as state attorney gener- Businessweek that he could never telecommunications, Crain’s found with Geraldo Rivera. “A few more in Mr. Weiner’s case, or asset man- al and his comments as a new candi- forgive Mr.Spitzer for his headline- reactions ranging from despair to jokes about the nature of our politics agers and pension experts, in Mr. date last week. When asked on grabbing lawsuit against the New amusement to resignation that the certainly aren’t going to put a dent in Spitzer’s. Their relationships with CNBC by guest host and former York Stock Exchange,saying he saw 2013 election has been hijacked by this amazing place.” Washington and Albany, respec- Citigroup and Time Warner Chair- the “evil of personal ambition blind- flamethrowing ex-politicians who A spokeswoman for Mr. Spitzer tively, are strained, to put it mildly, man Dick Parsons what attracted ing to his responsibilities.” had trouble keeping their pants on. told Crain’s,“Eliot will make his case and Mr. Weiner’s constraints in se- him to the comptroller’s job, Mr. One former government official to the voters, including those in the curing federal and state funding Spitzer answered: “It’s an exciting Guarded reactions who is now in business said:“I think business community,based on the is- could prove even tougher than the position. I want to do to that office But that might not be enough to most folks look on the situation with sues, his experience and his record.” many roadblocks encountered by what I think people will say I did stop the self-funded Mr. Spitzer disgust,but they are practical—they A spokeswoman for Mr. Weiner Mr. Bloomberg. with the attorney general’s office.” from besting Manhattan Borough are looking at the polls. So if these did not return a request for comment. “Neither one of these guys has As comptroller, Mr. Spitzer President Scott Stringer, who has guys continue to be viable electoral- New York would not be the first any friends in the business they were would oversee the city’s $140 billion solid political and institutional sup- ly,no one is going to write them off.” to elect unorthodox candidates. in,” said one business leader.“That’s in pension funds, audit city agen- port in his Democratic Party pri- One top executive in the technol- Californians elected Arnold part of the reason they fell so hard, cies, approve contracts, administer mary run for the comptroller’s office ogy industry said of Mr. Spitzer, “I Schwarzenegger governor, while and it tells you something about prevailing-wage rates, vote on the but is unknown to roughly half of think he’ll approach the job differ- Minnesotans put former wrestler how effective they would be as exec- mayor’s subsidy deals for businesses New Yorkers outside Manhattan. ently [than did previous comptrol- Jesse Ventura in charge of their state utives. They’re great solo operators; and even wield subpoena power. Initial reactions from Wall Street lers] … as he did the [attorney gen- and sent comedian Al Franken to they’d be lousy executives.” Ⅲ “More than a few business lead- have been guarded. In an earnings eral] job.He’ll make a lot of enemies, the U.S. Senate. ers are concerned about whether the call with investors Friday morning, which will be interesting, consider- “I mean,Mark Sanford just got re- LISTEN to a discussion at next comptroller is focused on at- JPMorgan Chase Chairman and ing it may or may not be a stepping- elected,” said the tech executive, re- CrainsNewYork.com/podcasts

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Notice of Qualification of Valutrust FOREIGN LIMITED LIABILITY COMPANY. Notice of Qualification of Private Equity NOTICE OF FORMATION OF Notice of Qualification of 19 West 24th Solutions, LLC. Authority filed with Notice of Formation of Foreign Limited Managers 2013, L.P. App. for Auth. 10044.Com LLC. Articles of Street Owner LLC. Authority filed NY Dept. of State on 6/24/13. Office Liability Company (LLC) Name: BAYARD filed with Secy. of State of NY (SSNY) Organization filed with the Secretary with NY Dept. of State on 6/11/13. location: NY County. LLC formed in ROCK, LLC. Application for Authority on 4/15/13. Office location: NY of State of NY (SSNY) on 04/17/2013. Office location: NY County. Princ. KS on 8/19/10. NY Sec. of State filed by the Department of State of New County. LP formed in Delaware (DE) on Office location: New York County. bus. addr.: 805 3rd Ave., 7th Fl., NY, designated agent of LLC upon York on: 05/02/2013. Jurisdiction: New 4/8/13. SSNY designated as agent of SSNY has been designated as agent NY 10022. LLC formed in DE on whom process against it may be Jersey. Organized on: 10/18/2010. LP upon whom process against it may upon whom process against it may be 6/4/13. NY Sec. of State designated served and shall mail process to: c/o Office location: County of New York. be served. SSNY shall mail process to: served. The Post Office address to agent of LLC upon whom process CT Corporation System, 111 8th Purpose: any and all lawful activities. 200 West St., NY, NY 10282-2198. which the SSNY shall mail a copy of against it may be served and shall Ave., NY, NY 10011, regd. agent Secretary of State of New York (SSNY) DE address of LP: Corporation any process against the LLC served mail process to: c/o CT Corporation upon whom process may be served. designated as agent of LLC upon whom Service Company, 2711 Centerville upon him is 10044.Com LLC, 625 System, 111 8th Ave., NY, NY 10011, KS and principal business addr.: process against it may be served. SSNY Road, Wilmington, DE 19808. Name/- Main Street, 637, New York, NY regd. agent upon whom process may 7500 College Blvd., Ste. 600, shall mail a copy of process to: The address of each genl. ptr. available 10044. Purpose of LLC: To engage in be served. DE addr. of LLC: 1209 Overland Park, KS 66210. Cert. of Empire State Building, 350 Fifth Avenue, from SSNY. Cert. of LP filed with DE any lawful act or activity. Orange St., Wilmington, DE 19801. Org. filed with KS Sec. of State, 120 Suite 5410, New York, NY 10118. No Secy. of State, P.O. Box 898, Dover, DE Cert. of Form. filed with DE Sec. of SW 10th Ave., Topeka, KS 66612. address required to be maintained in 19903. Purpose: any lawful activity. Notice of Formation of WISDOM State, 401 Federal St., Dover, DE Purpose: all lawful purposes. New Jersey. Authorized officer in its GLOBAL PRIVATE, LLC. Arts. of Org. 19901. Purpose: all lawful purposes. jurisdiction is: New Jersey Notice of Formation of 868 BPI LLC, filed with Secy. of State of NY (SSNY) Notice of Formation of Tigris, LLC. Department of Treasury, 225 West Arts. Of Org. filed with SSNY on on 06/06/13. Office location: NY NOTICE OF FORMATION OF My Fave Articles of Organization filed with New State Street, Trenton, NJ 08625. 5/7/13. Office location: NY County. County. SSNY designated as agent of Places LLC. Arts of Org filed with Secy York Secretary of State on June 7, 2013. SSNY designated as agent of LLC LLC upon whom process against it may of State of NY (SSNY) on 4/23/13. Principal Office Location: New York NOTICE OF FORMATION OF Strider upon whom process against it many be served. SSNY shall mail process to Office location: NY County. SSNY County. Secretary of State designated Solutions, LLC. Arts of Org filed be served. SSNY shall mail process Corporation Service Co., 80 State St., designated as agent upon whom as agent of LLC upon whom process with the Secy of State of NY (SSNY) to LLC at Martin Shaw, 350 5th Albany, NY 12207, regd. agent upon process may be served and shall mail against the LLC may be served. on 3/29/13. Office location: NY Avenue, #2816, NY, NY 10118. whom and at which process may be copy of process against LLC to: US Secretary of State shall mail a copy County. SSNY designated as agent Purpose: Any lawful activity. served. Purpose: Any lawful activity. Corp Agents, Inc., 7014 13th Ave, Ste of any process to the LLC at: 146 upon whom process may be served 202, Bklyn, NY 11228. Principal busi- West 57th Street, #68A, New York, and shall mail a copy of any process Notice of Qualification of 781 EIGHTH NOTICE OF QUALIFICATION of PJM ness address: 245 8th Ave, #241, NY, New York 10019. Purpose: to against the LLC served upon him/her AVENUE OWNER LLC. Authority filed WHOLESALE BROKERS, LLC. NY 10011. Purpose: any lawful act. engage in any lawful act or activity. is: The LLC, United States with Secy. of State of NY (SSNY) on Application for Authority filed with Corporation Agents, Inc 7014 06/18/13. Office location: NY County. the Secretary of State of New York Notice of Qualification of FLATIRON Notice of Qualification of 212 Fifth 13th Ave., Ste 202 Brooklyn, NY LLC formed in Delaware (DE) on (SSNY) on 2/14/13. Office location in LAB VENTURES, LLC. Authority filed Avenue Owner LLC. Authority filed 11228. Purpose: Any lawful acts. 06/14/13. Princ. office of LLC: c/o New York County. LLC formed in with Secy. of State of NY (SSNY) on with NY Dept. of State on 6/11/13. Margolin, Winer & Evens LLP, 400 Delaware on 11/15/12. SSNY has been 06/20/13. Office location: NY County. Office location: NY County. Princ. NOTICE OF QUALIFICATION of Scout Garden City Plaza, 5th Fl., Garden designated as agent upon whom LLC formed in Delaware (DE) on bus. addr.: 805 3rd Ave., 7th Fl., NY, Distributors LLC. Authority filed with City, NY 11530. SSNY designated as process against it may be served. 06/14/13. Princ. office of LLC: 291 NY 10022. LLC formed in DE on Secretary of State of NY (SSNY) on agent of LLC upon whom process The Post Office address to which the Broadway, Ste. 401, NY, NY 10007. 6/4/13. NY Sec. of State designated 5/15/13. Office location: NY County. against it may be served. SSNY shall SSNY shall mail a copy of any process SSNY designated as agent of LLC agent of LLC upon whom process LLC formed in MO on 5/26/09. SSNY mail process to Wayne R. Lehrhaupt against the LLC served upon him/her upon whom process against it may be against it may be served and shall has been designated as an agent Esq., Eisman Levine Lehrhaupt & is 111 8th Avenue, 13th Floor, NY, NY served. SSNY shall mail process to mail process to: c/o CT Corporation upon whom process may be served Kakoyiannis P.C., 805 Third Ave., NY, 10011. The principal place business the LLC at the princ. office of the LLC. System, 111 8th Ave., NY, NY 10011, and shall mail copy of process NY 10022. DE addr. of LLC: 2711 address of the LLC is 18 Abbott Road, DE addr. of LLC: c/o Corporation regd. agent upon whom process may against LLC to principal business Centerville Rd., Ste. 400, Wilmington, Hamilton, NJ 08690. Certificate of the Service Co., 2711 Centerville Rd., Ste. be served. DE addr. of LLC: 1209 address: 1010 Grand Blvd., Kansas DE 19808. Arts. of Org. filed with LLC filed with the Secretary of State 400, Wilmington, DE 19808. Arts. of Orange St., Wilmington, DE 19801. City, MO 64106. Cert of LLC filed Secy. of State of DE, Div. of Corps., of Delaware located at 401 Federal Org. filed with DE Secy. of State, John Cert. of Form. filed with DE Sec. of with Secretary of State of MO located: John G. Townsend Bldg., 461 Street – Suite 4 Dover, DE 19901. G. Townsend Bldg., 401 Federal St., State, 401 Federal St., Dover, DE 600 W Main St, Jefferson City, MO Federal St., Ste. 4, Dover, DE 19901. Dissolution Date: Perpetual. Purpose: Ste. 4, Dover, DE 19901. Purpose: 19901. Purpose: all lawful purposes. 65101. Purpose: any lawful act. Purpose: Any lawful activity. Any lawful act or activity. Any lawful activity.

18 | Crain’s New York Business | July 15, 2013 century-old tree. The Parks Depart- ment said it would handle the tree The $300,000 tree plantings for $1,550 a pop, or Mr. Molino could contract out the work. Continued from Page 3 protect the urban forest of New York He took the city to court, argu- until the past four years,” said Frank City,” said Jeremy Barrick, deputy ing that the nearly $160,000 cost of Naso, president of the Naso Organi- chief of forestry, horticulture and cutting down the tree was “unfair, zation,which specializes in commer- natural resources for the Parks De- arbitrary and capricious,”according cial and residential land develop- partment. “Trees provide a benefit to court documents filed in State ment. “What’s really happening is to the entire community. The way Supreme Court. His own appraiser, the Parks Department is devaluing we protect those trees is by putting a Stephen Boos Sr. of Holly Tree [the future homes] on vacant land. replacement value on them that ul- Consulting, valued the original pin The builder is eating the cost.” timately deters or makes it difficult oak at a more modest $14,000. It seems counterintuitive that to justify the removal of a tree. One Supreme Court Judge Joseph trees would have a negative effect on three-inch [diameter] tree does not Maltese ultimately ruled last Oct. 9 property values. But Mr. Naso sees provide the same benefits in the here that Mr. Molino had to plant 90 little incentive in planting trees on and now as a 42-inch tree.” trees in the area to replace the pin vacant lots if a developer later must Once a healthy tree has been oak, according to court documents. pay big sums to remove them to deemed by Parks Department in- Mr. Molino turned down the city’s build on the land. spectors as an “unavoidable obstruc- offer to plant them (again, at $1,550 He is currently building two tion with construction,”the city em- per tree) and instead found a con- houses on Staten Island’s North ploys something called the tractor who charged $250 per tree, Shore that he hopes to sell for about trunk-formula method for calculat- further whittling his once-six- $300,000 each. The city is asking ing the value of the tree that must be figure price tag to $22,500. him to pay $15,000 in restitution for removed and how to replace it. Fac- Mr. Molino has cut down the trees that he says he needs to cut tors scored on a scale include the hefty tree but has planted just 30 buck ennis down to build.“If you pass that onto tree’s species and the condition of its new trees so far, according to the MUSIC MEN: Cliff Chenfeld (left) and Craig Balsam of Razor & Tie are signing new artists. the homebuyer,” Mr. Naso said, trunk and foliage. Location is also a Parks Department. His deadline “you’d price them out.” part of the math. was extended after Hurricane But the flip side of debilitating “We come up with a number of Sandy. The tree plantings won’t be costs carried by builders is that the three-inch trees that are necessary to completed until the fall. Indie labels gain Parks Department is attempting to make up for that loss,” Mr. Barrick Today,the house that Mr. Moli- put a monetary value on something said. no built stands at 287 Rudyard and as invaluable as a big, old tree. Mr. is on the market for $359,900. The Continued from Page 3 line with the more than 7,000 indie Molino’s stately pin oak on Rudyard Court ruling seller dropped the price by $50,000 1999. The gain was tiny, just 0.3%, labels represented by East Village- Street measured in with a diameter The city averages between 30 to in May. It’s impossible to know to $16.5 billion, and less than half based The Orchard, which is a joint of 42 inches at “breast height,” ac- 40 healthy-tree removals a year, Mr. whether the property would have the industry’s $38 billion peak, ac- venture of Sony Music and private- cording to the city, which suggests Barrick said, and a handful of those been more appealing with the cording to the International Feder- equity firm Dimensional Associ- an age of between 80 and 100 years. cases have been challenged in court. mighty oak rather than the two-car ation of the Phonographic Industry. ates.The global indie distributor re- That made it rare: Less than 1% of Mr.Molino,through his attorney, garage and driveway,but after more But as a symbol of the industry’s im- ports 18% annual revenue growth the city’s 592,130 street trees were declined to comment about his own than four months of its sitting on proving fortunes, it was important. since 2009 for its clients, which are that size or larger, according to a saga. But the city determined he’d the market, a real estate agent last In the U.S., digital revenue almost all digital-only labels. 2006 municipal tree census. need to plant 103 three-inch trees to week said there is finally an accept- spiked 14% in 2012, to $4.1 billion, Brad Navin, CEO of The Or- “Our No.1 goal is to preserve and make up the value to the public of his ed offer. Ⅲ making up 59% of industry sales,ac- chard, added that social media has cording to the Recording Industry been key, connecting artists with Association of America. fans at essentially no cost. DIGITAL NY Mr. Glass credits SiriusXM Ra- dio and Pandora for giving indie A fast-changing scene artists a bigger audience and provid- Digital payments, though, are ing an alternative to AM/FM radio, startlingly small. It takes close to Angry brands get even which favors the major labels. Ac- 800 streams on Pandora to generate cording to the American Associa- $1 in royalty payments. tion of Independent Music, or Observers point out that business Consumers become Drangel, a partner at Epstein ulent goods,uFaker participants will A2IM, indie artists make up about models are trying to adapt to a fast- Drangel, a New York intellectual- earn rewards, such as discounts with 35% to 40% of Pandora’s streams, changing landscape—a dynamic detectives thanks property law firm. Mr. Drangel said online stores like Overstock.com, and about 12% to 13% of broadcast that has contributed to bitter fights to new app that IDs uFaker data will be collected to help Lucky Brand and 1-800-Flowers radio’s playlists. (A2IM defines in- over royalty rates, like the one in- brands and their lawyers take illegal .com. Brand owners can create cus- die labels—many of which are dis- volving the Internet Radio Fairness counterfeit goods merchandise off the streets. tomized rewards to encourage cus- tributed by the majors—as not more Act, introduced in Congress last fall A database will aggregate reports tomers to be on the lookout for their than 50% owned by Universal Mu- and expected to be brought up again from consumers, private investiga- specific products as well. sic Group, Sony Music Entertain- this year. The legislation, supported BY LAURA LORENZETTI tors and employees of companies Trademark owners, investigators ment or Warner Music Group. It by Pandora and Clear Channel— whose products are being copied. and lawyers will be responsible for does not include Disney Music, a which runs the streaming service Detective work is now in the palms Shipping activity and U.S.Cus- reviewing each image to look for comparatively small label owned by iHeartRadio—aims to change the of shoppers’ hands. toms logs for companies with signs of infringement, many of a giant media company.) standards that the Copyright Royal- An app that launched last a track record of counter- which are known only to the trade- “Radio is still not there,”Mr.Glass ty Board uses to determine rates. week helps shoppers take an feiting are included in mark owners themselves. said, though he applauded the music The bill does not say what the active role in identifying the database. Mark McKenna, an expert in summit and noted that CBS Radio rates would be,but critics of the leg- counterfeit goods. “We’ve simpli- trademark issues and associate dean has begun holding a similar event. islation insist that it would cut Called uFaker, it al- fied that process at the University of Notre Dame streaming payments by as much as lows users to take of connecting the Law School, is wary that trained ex- Razor’s edge 85%. Supporters say the act would photos and upload a dots from man- perts would be able to identify a fake The digital shift realigned West do away with practices that hurt description of a re- ufacturers to just from a photo.He said that coun- Village-based Razor & Tie, one of digital broadcasters, expand the tailer’s location,which resellers to terfeits are very difficult to distin- the biggest indies,which started out marketplace and ultimately benefit feeds into a privately retail,” Mr. guish. Consumers will most likely doing compilation CDs. In recent artists. owned anti-counterfeiting Drangel said. know a fake only because of where years,it has focused on signing orig- In the meantime,musicians must database used by companies Brands from the they bought it, such as in China- inal artists and songwriters,growing patch together income from many bent on outing illegal copycats. entertainment, gaming and town or a flea market, said Mr. revenue between 10% and 20% an- sources and try to build a big enough The global counterfeiting indus- clothing industries are already using McKenna. nually the past three years,said Cliff profile to pull off successful tours. try is expected to grow to $1.7 tril- the database. One such brand iden- “I can’t imagine the people who Chenfeld, who founded the label Digital media helps them and their lion a year by 2015, according to the tified on uFaker’s website is Rovio are buying counterfeit items are go- with Craig Balsam in 1990. Pay- labels—but the word goes out into International Chamber of Com- Entertainment’s Angry Birds, ing to be highly motivated to rat out ments come from across the digital an increasingly crowded universe. merce.The fake goods are produced whose globally recognizable charac- who they are buying from,” Mr. map: Pandora streams, Spotify sub- “Distribution is democratized,” at minimal cost and with little over- ters are depicted, legally or not, on McKenna said. “And I doubt the scription dollars,YouTube advertis- said Mike McGuire,a vice president sight, resulting in toys covered with cellphone cases, stuffed animals and loyal brand customers are going to ing and iTunes downloads. of research at Gartner. “It’s easier to lead paint, cosmetics formulated other items. CJ Products is also on go snoop around to figure out which “I’m not looking at how this get your stuff out.But it’s a tough job with toxic ingredients, electronics board to prevent copies of its beloved ones are fake or not.” business compares to 1995,” Mr. to make it popular.” Ⅲ made with faulty parts and even Pillow Pets, stuffed animals that The app is free for consumers Chenfeld said. “I’m looking at how food made with who knows what. double as a pillow when unfolded. and costs between $1,500 and it compares to 2009.” LISTEN to a discussion at The app was created by Jason In exchange for reporting fraud- $3,000 a year for businesses. Ⅲ The firm’s recent growth is in CrainsNewYork.com/podcasts

July 15, 2013 | Crain’s New York Business | 19 ed offering sound-editing services Film tax credit to complement the firm’s visual- BRIGHT PICTURE: editing services. During the past Zak Tucker’s visual- two years, the staff has tripled to 30, Continued from Page 1 the state could translate to $183 mil- and sound-editing and he is looking to add another do the work here in New York.” lion of economic activity. firm has tripled its 20,000 square feet in either Man- Ms. Williams is not alone. Post- “It’s been crazy; the phones just staff in the past hattan or Brooklyn. production work is booming in New don’t stop ringing,”said Eric Robert- two years. Of course, tax credits can’t solve York City since last July. That’s son, president of Mr. X Gotham, every problem. Rents in New York when the state increased the post- which specializes in visual effects.He are high,and production budgets are production tax credit to 30%, from opened the company last August, shrinking as more consumers go on- 10%, for any movie or television and staffing has jumped to 36 people line to watch movies and television show that does 75% of its postpro- from two in less than a year. shows. Technology has also made it duction in the state,no matter where The state, which launched a tax easier for amateurs to produce films the filming occurred. (The credit credit for film production in 2004, meant to be viewed online with low- jumps to 35% in upstate New York.) opted to expand the program to er production values. Since last year, 60 productions have postproduction because of its suc- applied for the credit, more than cess. The film industry adds $7.1 Talent pool triple the number that applied in the billion annually to the city’s econo- Even so, Mr. Tucker figures his previous two years, when the credit my and has created 130,000 jobs,ac- firm will attract enough high-end was less generous. cording to city officials. customers. “To the extent that peo- In March, New York sweetened In the 2012-2013 TV season, 26 ple care about producing a quality

the deal: Movies or shows that prime-time series were shot in New buck ennis product, there will be a place for us,” filmed 75% of the project in New York City—compared with seven he said. York City get a 30% tax credit (35% 10 years ago—and 21 hourlong dra- and TV shows were still getting motivating factor to make the move The tax credits make it that upstate) regardless of how much mas were filmed here, a 37% in- their finishing touches—such as ed- more quickly,” said Mr. Cioni. “But much easier for producers to postproduction work is done here. crease over the previous season. iting, color correction, special ef- we’d be here anyway.” choose New York. Louisiana’s The lure is even greater for pro- “We wanted to diversify the film fects and sound mixing—done else- Zak Tucker, president of Harbor postproduction studios are cheap- ductions using local firms for anima- and TV industry beyond just pro- where either because it was cheaper Picture Co., agrees that there was a er, for example, but the talent pool tion and visual effects. They have to duction, which has been so success- or the facilities were better. need for more postproduction is not as deep as it is in New York spend only 20% of their visual-effects ful,”said Kenneth Adams,president Michael Cioni, who founded companies in a city with so much City or Los Angeles, according to budget or $3 million, whichever is and chief executive of Empire State Hollywood-based postproduction filming.He said that although tech- Ms. Williams, the producer. To less, to get the 30% credit. Development, the state’s chief eco- company Light Iron with his broth- nology can make it easier to shoot in produce the best film and save The move has been a call to ac- nomic development agency. er Peter in 2009, noticed that many one place and have the film sent money,she was willing to transport tion for postproduction companies, productions shot in New York were elsewhere for editing or effects, it and house nonlocals in Louisiana. which have been adding staff and ‘Motivating factor’ being finished by Los Angeles- doesn’t always create the best But when New York expanded the leasing more space to accommodate Though some see tax credits for based firms. He believed that if he product. tax credit, the need for airfare and the demand. In fact, the city’s post- major film companies as an example opened a state-of-the-art facility in “Doing everything from start to hotel rooms was eliminated, put- production industry has become so of corporate welfare, others say the New York, he could capture some of finish in one place helps with work- ting the city on a par with the robust that at least two shops from breaks are necessary to compete the business that was being export- flow, efficiency, creativity,” said Mr. Bayou State. Hollywood have opened offices in with other cities and states offering ed. Light Iron opened its Manhat- Tucker. And then there are the benefits New York City. Post NY Alliance, such enticements. tan office in May and already has 12 He leased one floor of 185 Var- that money can’t buy. “Our director an industry trade group, estimates Indeed,even with all the produc- employees. ick St. last year and took over a sec- is from New York,”she said.“People that 75 postproduction projects in tion work going on in the city, films “I would say the tax credit was a ond earlier this year when he start- like to sleep in their own beds.” Ⅲ

Commissions can than $100,000 in monthly revenue. Direct sellers run as high as 30%, “The Avon Lady of 10 years ago and sellers are en- didn’t have the benefit of technolo- couraged to move gy to get her orders,” said Ms. Continued from Page 1 ture capitalists are also getting on beyond home par- Zornosa. bon, a two-year-old direct-sales board—Ruby Ribbon, for example, ties to partner with “It’s a very intriguing model,” company in the mode of Avon or has received $12 million in funding local boutiques and Ms. Black added. “There’s nothing Tupperware. since its founding. salons. like Ruby Ribbon in the direct- “It was hysterical; they were run- “These companies all started as “We’re teach- selling space.” ning upstairs in our apartment try- the modernization of the direct- ing social-media ing things on and looking in differ- sales model, but as cooler, hipper campaigns—it’s a Making stylish connections ent mirrors,” said Ms. Black, who companies with a bit of an online rigorous curricu- Similarly, Elenor Mak used to met Ruby Ribbon’s founder while at presence,” said Alison Jatlow Levy, a lum,” said Ms. work for Avon before founding style Hearst and has recently taken an ad- retail strategist at consulting firm Waterbury, who advice site Keaton Row, which visory role in the company. “This is Kurt Salmon. “The VC firms are hopes to reach rev- launched in January.Through social a way to empower women to have saying,‘Of course there’s a market.’” enue of $100 mil- networks, the site connects person- their own businesses.” In the 126 years since Avon Inc. lion by 2016 and al stylists with women too busy to Ruby Ribbon is one of the latest was founded, companies from soon expand into plan their own wardrobes, and en- direct sellers to enter the market- Amway to Arbonne have helped handbags. “I’m fo- lists them for everything from on- place. But the women it recruits women earn a living, offering flexi- cused on helping line outfit selection to in-person aren’t your grandmother’s Avon ble hours and the power of entrepre- [the seller] make closet cleanout. Stylists then collect Ladies. Armed with Twitter, Face- neurship.But online social networks money but also on commissions of about 10% of every- book and a host of other digital are making it far easier to market making her more thing women buy from the retailers tools, these sellers leverage their merchandise.That convenience can competitive.” Keaton Row partners with, such as buck ennis growing online networks to market turn into big revenue for the parent SELECTIVE COMPANY: At Chloe + Isabel, founded by Chantel Some of the Gap Inc.’s Piperlime. items from clothing to beauty prod- companies. Since relaunching in Waterbury, only 15% of applicants are recruited as salespeople. new firms are prac- It’s an unusual twist on the ucts with a swipe of a screen. They 2007, Stella & Dot, a San Bruno, tically reincarna- direct-selling model, since stylists earn commissions of as much as Calif.-based jeweler, has amassed tions of the old are basically offering their own 40%. Some of the modern-day ped- $200 million in revenue through its bel, which counts Ashton Kutcher model. Anna Zornosa, a former Ya- opinions, but users pay nothing for dlers—inspired to join the fray in direct-sales force. as an investor, is making a splash. hoo executive who is the founder the service. part by the jobless recession—host Not every category is a winner. Launched two years ago, the com- and chief executive of Ruby Ribbon, Though a financial investment is parties at their homes. Others sim- Women traditionally hate shopping pany offers its pendant necklaces is the daughter of a former Avon not required from potential stylists, ply post products on their Facebook big retail stores for shapewear, for and floral-drop earrings for $20 to Lady. they are heavily scrutinized for their feed or tweet about hot new mer- example,and might prefer to do it at $200. In addition to attracting Ms. personal style accounts,such as Pin- chandise to make a sale. home or online.But players offering Not just anyone can sell them. Black, who is working as an adviser terest and Polyvore. Since April, the skirts and tops might have trouble Salespeople are often vetted and ex- to a handful of digital startups,Ruby company has gone to 1,000 stylists Venture capital is coming in differentiating themselves from pected to undergo training—only Ribbon has so far recruited 140 sell- from 200. The category is increasingly lu- brick-and-mortar brands. 15% of applicants are recruited, said ers. Each ponies up $200 as an ini- “We’re really an outsourced sales crative. Last year, U.S. sales in the Costume jewelry has a strong Chantel Waterbury, founder of the tial investment for training and force for these retailers,” said Ms. direct-selling market were $31.63 track record in the industry. Park Manhattan-based company.Its mer- sample merchandise. Ruby Ribbon Mak. “Where they’d pay their sales billion, a 6% rise over 2011, accord- Lane, which touts itself as the chandisers spend about three hours launches a new product every three force, they’re paying us instead.” Ⅲ ing to the Direct Selling Associa- “leader in direct-sales jewelry,” has learning the ropes through videos, months and plans to build its 34- tion. Now that the model has been in business since 1955. phone sessions and webinars, and state network nationwide. The LISTEN to a discussion at CrainsNewYork.com/podcasts evolved into the digital sphere, ven- Now two-year-old Chloe + Isa- must pay about $175 for a startup kit. company recently generated more

20 | Crain’s New York Business | July 15, 2013 HELLUVA TOWN INSIDE Source Lunch Arena takes Helping families affected the LEED by Alzheimer’s PAGE 22 Less than a year after it opened, Out and About Brooklyn’s Barclays Center has morphed from a feared Harlem Book Fair returns neighborhood wrecker to an arena PAGE 23 appreciated by basketball fans and concertgoers across the city. Even many area merchants and residents are giving it a thumbs-up. Now Barclays has scored another victory. Last month, the 18,000-seat building received a silver LEED rating in recognition of eco-friendly features, from the Cor-Ten steel framework shading its sides to the low-flow bathroom fixtures that help save 2 million bruce damonte gallons of water a year. Another green feature: 91% of all the wood in the building—including the Nets’ basketball court—is certified sustainable. Barclays is one of just a handful of arenas in the nation to achieve the coveted LEED status, which, aside from bragging rights, can bestow tax and other financial benefits upon the landlord, not to mention that green buildings are cheaper to PILING ON: Denise maintain. Oliveira brings her “We were sustainably minded food scraps to the through this whole process. Union Square LEED was always the underlying Greenmarket. goal,” said Ayumi Sugiyama, project architect at SHoP, one of the two firms that designed the building for developer Forest City Ratner Cos. —irina ivanova Gelato maker warms to NY

Antonio Biagi didn’t choose the easy path when he opened a gelato shop, A.B. Biagi, in Nolita last month. A native of São Paulo, Brazil, where his family is one of the biggest producers of sugar, Mr. Biagi faced more than the usual challenges of opening a business in the Big Apple, Trash talk including having no credit history in this country. “The bureaucracy for Composting catches on in NY, but will mayor’s plan foreigners is crazy,” said the 30- year-old, who was unable to qualify for a loan. He invested to make it mandatory come up smelling like a rose? more than $1 million of his own

money to open the bright-yellow buck ennis shop on Elizabeth Street that serves Brazilian coffee and exotic flavors of gelato, such as basil and BY MIRIAM KREININ SOUCCAR pine nut, and goat cheese with orange peel and anise. He also had very time she so much as peels a carrot, Denise Oliveira takes the waste and SCRAP HEAP to use his Italian passport to do stores it in a bag in her freezer instead of throwing it in the garbage. Her business here, because of visa restrictions on Brazilians making freezer is often so full of scraps that there is no room for actual food, but investments in the U.S. that’s the only way Ms. Oliveira can compost without smelling up her small Undaunted by the hurdles, the 30% entrepreneur Manhattan apartment. ¶ Once a week, she lugs the bags to a composting bin AMOUNT of the city’s total makes all the at the Union Square Greenmarket. Ms. Oliveira, who learned about waste that officials say could gelato composting from her mother in Brazil, started doing it a year ago in be composted himself every day and plans observance of Lent. Her brother thinks it’s gross, and her friends think she’s to start weird. Even Ms. Oliveira admits that composting in New York City is not for the squeamish. serving breakfast “Sometimes you get to the greenmarket and the bin is already piled up so high that you are 1.2M E AMOUNT, in tons, of NYC’s soon. “I think placing your scraps on this overflowing mountain,” said Ms. Oliveira, a freelance writer. ¶ “It is there is a organic waste that was sent to market in New York City for two absolutely disgusting.” ¶ Ms. Oliveira is one of a small but growing number of New Yorkers who landfills in other states last or three shops like this,” he said. are finding ways to compost, even with the considerable handicaps of tiny living spaces. ¶ A head year —lisa fickenscher count on local composters is not available. But the Lower East Side See COMPOSTING on Page 22 Source: Department of Sanitation

July 15, 2013 | Crain’s New York Business | 21 SOURCE LUNCH: Composting catches on CAROL STEINBERG by Theresa Agovino Continued from Page 21 Regina Cornwell,a writer who spe- since 1999. For several years, Ms. Ecology Center—the nonprofit cializes in climate change. “Even if Topcik and her family kept a 15- that has been collecting the scraps the containers are fairly closed up, inch bin outside their tiny kitchen at the Union Square Greenmarket there is always going to be someone that was filled with earthworms to since 1994—says its client numbers who is a slob.Traditional compost- eat the food scraps. Her kids loved She helps families have doubled in the past five years. ing is messy,and it will attract bugs it, but many dinner guests did not. It has 1,500 households participat- and animals.” ing,and that’s one of many commu- Ms. Cornwell composts in her Worm food give Alzheimer’s care nity projects offered around the city. “We had a dinner party once GrowNYC, a nonprofit that runs and were telling people we had a environmental programs, oversees The mayor worm bin three feet from our din- compost drop-off bins at 35 green- ing table,” Ms. Topcik said. “I had n May, Carol Steinberg was donated and discounted ad space.] It markets, such as the ones in Carroll ‘needs to take one couple who were so weirded appointed president of the will start in July in select cities [New Gardens, Brooklyn, and Jackson out, they said they wouldn’t have Alzheimer’s Foundation of York, Chicago, Dallas and Boston]. Heights, Queens. the “ick” factor come over had they known.” America, a nonprofit that The ecology center handles four The other problem was that the unites more than 1,600 mem- Has President Obama’s national plan to tons of food scraps a week,process- out of it’ worms couldn’t handle all the food Iber organizations that provide assis- address the disease made a difference? ing them at its compost facility in scraps. Ms. Topcik fought with the tance to individuals with the disease It has taken multiple steps forward in East River Park to create natural co-op board of her West 50s apart- and their caregivers and families. Its raising awareness. Other countries fertilizer, which it then sells. ment building for two years before it services include running an informa- were already developing plans, and “Composting as a concept has allowed her to set up a community tion hotline, producing educational the U.S. was behind the curve. I taken off,” said Christine Datz- apartment using a Japanese method composter in the building’s garden materials and publishing a magazine think focusing on increasing funding Romero, a co-founder of the cen- called bokashi.She pays $40 a month as a trial project.Despite some prob- for caregivers. It also gives grants to not just for research but for care is ter. “It has to do with more con- to a small company called Vokashi, lems with bugs and leaks, Ms.Top- member groups and scholarships to critical. There is so much focus on sciousness about planet change and which provides a five-gallon con- cik has kept it going for a year and a students who care for Alzheimer’s finding a cure; and while the greatest people understanding that the lit- tainer and a mixture of bran and mi- half. About five neighbors bring patients. Ms. Steinberg, a former minds in science are working on it, it tle things they can do in their own crobes. The mixture breaks down their scraps to the bin,and Ms.Top- journalist,has been with the founda- isn’t coming anytime soon. The cost life can be part of the solution.” the food by fermenting it,so there is cik collects dry leaves and garden tion since it was founded in 2002. of providing care is overwhelming. little smell. The company replaces clippings in Central Park to put in it. She had been acting chief executive Alzheimer’s is the most costly dis- Messy masses the container each month. “I think what Bloomberg said until her recent appointment, and ease to provide care for. If Mayor Michael Bloomberg “I wouldn’t be able to compost if was great,but he needs to do a lot of prior to that was the organization’s gets his way, the practice may soon I had to do it the traditional way,” PR and education to take the ‘ick’ executive vice president. Why has there been so little become mainstream. Overall, city Ms. Cornwell said. “It would smell factor out of it,” Ms.Topcik said. According to data from the Na- advancement on the clinical side? officials say, more than 30% of the a lot, and it’s heavy to carry to the The Bloomberg administration tional Institute on Aging, as many as We need to see a lot more money city’s total waste could be compost- greenmarket each week.” acknowledges that it is in the early 5.1 million Americans have pumped into Alzheimer’s. It gets lit- ed.Last year,more than 1.2 million All the composters interviewed stages of organic collection. Along Alzheimer’s,and that num- tle in National Institutes of tons of organic waste went to land- for this story use a different method with education, major infrastruc- ber is expected to nearly WHERE Health funding. The Na- fills in other states at a cost of more to get rid of their food scraps. But ture needs to be built to make the triple by midcentury. tional Institute on Aging than $85 million. all of them agree that the practice practice viable. Currently, the city THEY only gets four cents for Last month, the mayor—who requires major dedication. uses a composting facility on Stat- What are your goals now that DINED every dollar spent by the has already started a number of Alysia Reiner, an actor in the en Island for its pilot in that bor- you are president? THE RED CAT NIH. [Alzheimer’s re- composting pilot programs across Netflix series Orange Is the New ough, and one on the grounds of To increase awareness of 227 10th Ave. search gets] $334 million the city—announced an ambitious Black, said she has wanted to com- Rikers Island prison; it also has an the disease even more than (212) 242-1122 out of the $1.1 billion NIA plan that would require all New post for 10 years but only recently anaerobic digester at the Newtown where we are now. People www.theredcat budget. It’s out of sync .com Yorkers to separate their food was able to persuade her “incredi- Creek Wastewater Treatment Fa- don’t talk about Alzhei- with rising incidence of the scraps from other garbage by 2016. bly neat and fastidious” husband. cility in Brooklyn that converts mer’s the way they talk AMBIENCE: disease. Composting pioneers feel vindi- Now she keeps a small pail in the food into natural gas. about other diseases, and Ⅲ New England cated by the city’s plan,but many are kitchen and dumps it every couple In the next couple of weeks, the it’s the sixth-leading cause beach chic. Walls Do other disease advocates are covered with make their case better? skeptical that the masses will com- of days in a bin in the backyard of city plans to award a contract to of death in the U.S. wooden planks ply. They also worry that city offi- their Harlem brownstone. Ms. build a couple more composting fa- painted red or I think part of the problem cials don’t fully understand what a Reiner uses the fertilizer she makes cilities. Down the road, it will issue Why don’t people talk about it white, and is that people aren’t diag- messy business they are getting into. for her small garden. an RFP for a large-scale facility that as much? Is there a stigma? oversize wrought- nosed early. [If they were,] iron lanterns hang “Imagine a building with hun- Heather Topcik,the chief librar- will convert the city’s food waste There are misperceptions, from the ceiling. they would be more vocal dreds of tenants and everyone ian at the Bard Graduate Center in into natural gas and compost soil. there is fear, and there is about the disease and talk dumping their scraps in a bin,” said Manhattan, has been composting City officials believe people will denial about the disease. I WHAT THEY ATE: to their congresspeople get used to dumping food scraps in think some people are em- Ⅲ Grilled chicken about more government barrassed to let people salad funding. It is hard for care- sealed bins in their waste rooms just Ⅲ Barbecue as they now separate recyclables. know. Alzheimer’s is in corned beef givers [to lobby] because READY TO COMPOST? They also say that putting the air- line with other mental dis- sandwich they are so overwhelmed. tight bins on the street for collec- eases like depression. Peo- Ⅲ Iced tea WHERE AND WHEN TO SCHLEP YOUR SCRAPS: tion will actually attract fewer ro- ple don’t talk about them Ⅲ Two coffees Why bother to get diagnosed dents than garbage does. as much as they talk about when there is no cure and BRONX TOTAL: A city pilot program at the He- physical conditions. Ⅲ $54.73, most treatments aren’t that Bronx Borough Hall Greenmarket lena, a residential building on West including tip effective? Grand Concourse and West 161st Street 57th Street and 11th Avenue, has How are you going to create We are fighting an uphill Tuesdays: 8 a.m.-2 p.m. been successful so far, according to more awareness? battle to get people to un- Helena Durst, vice president of the We’ll spend some limited dollars on derstand that early detection is vital. BROOKLYN Union Square Greenmarket Durst Organization, which owns nontraditional advertising (on When it is detected in early stages, Bay Ridge Greenmarket Northeast section of Union the building. The Helena installed phone kiosks and the sides of buses). the person with the disease can con- Third Avenue and 95th Street Square Park composting bins in its waste rooms We want people to know that organ- tribute to end-of-life care and get Saturdays: 8 a.m.-1 p.m. Mondays, Wednesdays, Fridays on each floor and has been collect- izations like ours exist and that we their legal and financial affairs into and Saturdays: 8 a.m.-5 p.m. MANHATTAN ing about 1,000 pounds of food can provide help. People need to place before the confusion really sets scraps a week.The bins are emptied know there is a place where they can in. That is a great help to caregivers Tucker Square Greenmarket QUEENS twice a day, and every morning the give donations and where they can so they don’t have to make decisions. West 66th Street and Forest Hills Greenmarket get care. How much we’ll spend de- There are treatments that may slow Columbus Avenue South side of Queens Boulevard material goes out to the curb,where it is picked up by the Department pends on the generosity of the ven- progression so you may get a better Saturdays: 8 a.m.-1 p.m. at 70th Avenue Ⅲ Sundays: 10 a.m.-noon of Sanitation. dors. [Ms. Steinberg is hoping for quality of life. TriBeCa Greenmarket “Ten years from now, we’ll be Greenwich Street between Chambers STATEN ISLAND converting most of this material to INSIDE TIP: and Duane streets St. George Greenmarket clean, renewable energy, and peo- Ms. Steinberg became Wednesdays and Saturdays: St. Marks and Hyatt streets ple will wonder what were we interested in working on Alzheimer’s 8 a.m.-1 p.m. Saturdays: 8 a.m.-1 p.m. thinking before,” said Ron Gonen, the city’s deputy commissioner of because her father suffered from it. sanitation. Ⅲ

22 | Crain’s New York Business | July 15, 2013 OUT AND SNAPS Running-centered charities lace up donations ABOUT by Ali Elkin and Theresa Agovino

CAREER BUILDER TUESDAY, JULY 16 Learn how your venture can raise investment funds at Gotham Media’s CROWDFUNDING-NYC panel discussion. Participants include startup CEOs and CULTURE FIX legal experts. The event will be held at THURSDAY, JULY 18 the Wix Lounge, 235 W. 23rd St., See a musical performance of Samuel from 6:30 p.m. to 8:30 p.m. Taylor Coleridge’s RIME OF THE ANCIENT Registration costs $35 and is available feet my on back LUCY SCHULTE DANZIGER, ANNE MAHLUM, TY PENNINGTON and MARY larry sillen online at www.crowdfund- MARINER at the Prospect Park Bandshell. WITTENBERG at the June gala for Back on My Feet. The fete raised more than DICK TRAUM and DAVID CORDANI at last month’s race in Central For more The Tiger Lillies will perform the poem nyc.eventbrite.com. $242,000 for the organization, which helps homeless people. Park to benefit Achilles International. The event raised $200,000. in front of an intricate set.The show is information, call (917) 710-2747. free, but a $3 donation is suggested. Admission is at 6:30 p.m., and the show WEDNESDAY, JULY 17 begins at 7:30 p.m. For more information, The Society for Marketing Professional visit www.bricartsmedia.org. Services New York is hosting HOSPITALITY TRENDS & OPPORTUNITIES IN TUESDAY, JULY 16, NEW YORK AND BEYOND, a conference TO THURSDAY, AUGUST 1 about changes in the hospitality Take the opportunity to see some of the industry.The event will take place at Metropolitan Opera’s brightest stars for the CUNY Graduate Center, 365 Fifth free at different parks around the city in Ave., and will run from 8 a.m. to 10 the SUMMER RECITAL SERIES.The first a.m. Registration, which is available performance will be at 8 p.m. at Central online, is $125 for nonmembers. It will Park SummerStage, followed by concerts cost an additional $10 at the door. For in each of the boroughs. For a full list of more information, visit shows, visit www.metoperafamily.org. www.smpsny.org/events/hospitality2013.

DON’T MISS HARLEM BOOK FAIR FRIDAY, JULY 19, AND SATURDAY, JULY 20 The 15th annual HARLEM BOOK FAIR is an outdoor literary extravaganza dedicated to black authors and their readers. The fair is ziegler patrickmcmullan.com jonathon at West 135th Street and Malcolm X DONALD COLE RADER, ROSANNA SCOTTO and PETER Boulevard and features some 250 booths prandoni/bfanyc.com matteo PETERSON at the Phoenix House Summer Party in Southampton CORINNE O’KELLY JOHN THIEL and exhibitions. The event, hosted by the and at the eighth annual American Cancer last month. The gala raised more than $285,000 for the drug- and Society Financial Services Cares Gala in June. The event raised $1.7 million. alcohol-rehabilitation organization. New York Public Library’s Schomburg Center for Research in Black Culture, kicks off Friday night and goes all day See more of this week’s Snaps online at CrainsNewYork.com/galleries. Saturday. For more information, visit www.qbr.com/harlem-book-fair.aspx.

OPENING FUNDRAISERS FRIDAY, JULY 19 WEDNESDAY, JULY 17 The Museum of Modern Art’s first Amateur rock stars of the finance world one-person photography exhibit, will duke it out at WALL STREET ROCKS’ featuring work by Walker Evans, took BATTLE OF THE BANDS, ROUND 1, at the place 75 years ago. In celebration of Cutting Room, 44 E. 32nd St. The that anniversary, the museum will show competition goes from 6 p.m. to 10 p.m. WALKER EVANS: AMERICAN and raises money for the Wounded PHOTOGRAPHS, which includes about Warrior Project, Reserve Aid and 60 of Mr. Operation Finally Home. Tickets cost Evans’ $25 and are available at www.wallstreet portraits of rocks2013.eventbrite.com. American life from the SATURDAY, JULY 20 museum’s own The James Beard Foundation will host collection. its annual Hamptons fundraiser, CHEFS The exhibit & CHAMPAGNE, at Wölffer Estate will run Vineyard, 139 Sagg Road in through Jan. Sagaponack, L.I. The event will honor 26. MoMA is television personality, chef and food open every writer Andrew Zimmern, and will day. feature dishes prepared by more than 35 Admission for chefs. General admission costs $275 for adults costs $25. For more information, non-foundation members. Reservations visit www.moma.org or call can be made by phone at (212) 708-9400. (212) 627-2308. MARK YOUR CALENDAR… FRIDAY, AUGUST 9, THROUGH MONDAY, AUGUST 26 THE NEW YORK INTERNATIONAL FRINGE FESTIVAL will bring about 1,200 performances, mostly one-act plays, to more than 20 venues around the city through Aug. 26. The festival helps the next generation of theater stars get their start, and is where well-known works such as Urinetown were first produced. This year’s titles include Recipe for Success With Chef Michael Denardi, by former Colbert Report writer Peter Grosz, and a futuristic science-fiction play called The 3rd Gender. Tickets (which vary in price but are typically inexpensive) will go on sale July 19 at www.fringenyc.org or by phone at (866) 468-7619.

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