Ex-Post Evaluation of the 2019 European Capitals of Culture – Final Report
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Ex-post evaluation of the 2019 European Capitals of Culture – Final report October 2020 Tim Fox Luca Mobilio Assya Pavlova Sergio Goffredo EUROPEAN COMMISSION Directorate-General for Education, youth, Sport and Culture Directorate EAC.D – Culture and Creativity Unit D.2 — Creative Europe [email protected] European Commission B-1049 Brussels EUROPEAN COMMISSION Ex-post evaluation of the 2019 European Capitals of Culture – Final report October 2020 Edited by Tim Fox Luca Mobilio Assya Pavlova Sergio Goffredo Directorate-General for Education, Youth, Sport and Culture 2020 European Capitals of Culture EN This document has been prepared for the European Commission. However it only reflects the views of the authors and the Commission cannot be held responsible for any use that may be made of the information contained therein. Getting in touch with the EU Europe Direct is a service that answers your questions about the European Union. You can contact this service: by freephone: 00 800 6 7 8 9 10 11 (certain operators may charge for these calls), at the following standard number: +32 22999696 or by email via:https://europa.eu/european-union/contact_en Luxembourg: Publications Office of the European Union, 2020 © European Union, 2020 Reuse is authorised provided the source is acknowledged. The reuse policy of European Commission documents is regulated by Decision 2011/833/EU (OJ L 330, 14.12.2011, p. 39). For any use or reproduction of photos or other material that is not under the EU copyright, permission must be sought directly from the copyright holders. EN PDF ISBN 978-92-76-20379-7 doi: 10.2766/30822 NC-02-20-507-EN-N October 2020 1 Ex Post Evaluation of the 2019 European Capitals of Culture Abstract This final report presents the findings of the ex-post evaluation of the European Capitals of Culture (ECoC) Action for 2019 undertaken by Ecorys. The cities of Matera (Italy) and Plovdiv (Bulgaria) were the two ECoC cities for 2019. The evaluation describes how these cities developed their application and cultural programme, how they delivered their ECoC year, the benefits and impacts that were gained and any legacy issues they experienced. The evaluation also provides an assessment of what the cities actually delivered over 2019 and describe the themes, priorities and key projects that made up their ECoC cultural programme. Finally, the evaluation also puts forward conclusions, recommendations and lessons for future ECoC titleholders, applicants and EU institutions. This report starts with an introduction explaining the aims and methodology of the evaluation and a brief policy history and context of the ECoC. It is then followed by a chapter each for Matera and Plovdiv which sets out the main findings and observations of the evaluation for each of the 2019 host cities. It concludes with overall findings and recommendations. October 2020 2 Ex Post Evaluation of the 2019 European Capitals of Culture Table of Contents Table of Contents .......................................................................................... 3 List of Tables ................................................................................................ 4 List of Figures ............................................................................................... 4 List of Boxes ................................................................................................. 5 1.0 Introduction .......................................................................................... 7 1.1 Purpose of the report .................................................................... 7 1.2 The ECoC Action........................................................................... 7 1.2.1 Objectives of the ECoC Action ....................................................... 7 1.2.2 The 2019 ECoC Action ................................................................. 7 1.3 Evaluating the European Capital of Culture ..................................... 13 1.3.1 Methodology for the 2019 ECoC Evaluation .................................... 13 1.3.2 Evaluation evidence base ............................................................ 14 1.3.3 Data gaps and limitations ............................................................ 15 2.0 Matera ................................................................................................ 18 2.1 Background ................................................................................ 18 2.1.1 City .......................................................................................... 18 2.1.2 Cultural sector ........................................................................... 19 2.2 Development of Matera 2019 ........................................................ 20 2.2.1 Application ................................................................................ 20 2.2.2 Selection ................................................................................... 21 2.2.3 Development ............................................................................. 23 2.3 Cultural programme .................................................................... 24 2.3.1 European dimension ................................................................... 27 2.3.2 City and citizens dimension ......................................................... 29 2.4 Governance and funding .............................................................. 33 2.4.1 Governance ............................................................................... 33 2.4.2 Funding .................................................................................... 35 2.4.3 Marketing and communications .................................................... 37 2.4.4 Local research ........................................................................... 39 2.5 Results ...................................................................................... 41 2.5.1 Cultural impacts ......................................................................... 41 2.5.2 Access and participation .............................................................. 43 2.5.3 Cultural capacity ........................................................................ 45 2.5.4 International profile .................................................................... 47 2.6 Legacy ....................................................................................... 50 2.7 Conclusions ................................................................................ 51 2.7.1 Successes ................................................................................. 51 2.7.2 Lessons in delivery ..................................................................... 52 3.0 Plovdiv ................................................................................................ 53 3.1 Background ................................................................................ 53 3.1.1 City .......................................................................................... 53 3.1.2 Cultural sector ........................................................................... 53 3.2 Development of Plovdiv 2019........................................................ 54 3.2.1 Application ................................................................................ 54 3.2.2 Selection ................................................................................... 54 3.2.3 Development ............................................................................. 55 3.3 Cultural programme .................................................................... 57 3.3.1 European dimension ................................................................... 60 3.3.2 City and citizens dimension ......................................................... 62 3.4 Governance and funding .............................................................. 65 October 2020 3 Ex Post Evaluation of the 2019 European Capitals of Culture 3.4.1 Governance ............................................................................... 65 3.4.2 Funding .................................................................................... 66 3.4.3 Marketing and Communication ..................................................... 69 3.4.4 Local research ........................................................................... 70 3.5 Results ...................................................................................... 71 3.5.1 Cultural impacts ......................................................................... 72 3.5.2 Access and participation .............................................................. 73 3.5.3 Cultural capacity ........................................................................ 76 3.5.4 International profile .................................................................... 77 3.6 Legacy ....................................................................................... 78 3.7 Conclusions ................................................................................ 79 3.7.1 Successes ................................................................................. 79 3.7.2 Lessons in Delivery ..................................................................... 80 4.0 Conclusions and recommendations.......................................................... 82 4.1 Conclusions ................................................................................ 82 4.1.1 Relevance ................................................................................