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Shukr-Brochure-2018.Pdf 2018 CONTENTS 04 ABAYAS shukr 14 SHUKR ATHLEISURE WEAR 22 WHY SUNBLOCK WHEN YOU behind the seams CAN COLOURBLOCK? 30 A DENIM KIND OF DAY 33 COMFY CARDIGANS SHUKR Islamic clothing was the first western brand to cater to modest dressers and has been in the Islamic clothing game for more than 15 years. With a strong focus on ethics, halal business practices, and quality 36 SPARKLE THIS SEASON design, SHUKR has proven that modest clothing is not just a fad, but a necessity for people around the 44 ELEGANT EMBROIDERY world. Here we go behind the scenes to see what drives the SHUKR brand: 54 MODAL: LIGHTWEIGHT AND Tell us about the philosophy behind SHUKR Islamic Clothing. LUSH Above all else, we believe in putting faith into fashion. The clothes that we wear as individuals are a reflection 59 WE CAN'T KEEP OUR EYES OFF of who we are, what we value, and what we stand for. Our clothing is intended to promote a modest THIS TUNIC lifestyle in a way that is still fashionable by western standards and that allows people to feel confident as 62 NEW & POPULAR both a Muslim and a member of society. 72 SHUKR PRAYER OUTFITS Where does the inspiration behind SHUKR clothing designs come from and why are SHUKR styles unique? 77 ULTIMATE COMFORT The Divine is beautiful and loves beauty. We try to make our clothes a reflection of this timeless beauty. We 80 have a wide range of collections, including practical day-to- day casual wear, active wear, prayer outfits and CASUALLY COOL FOR MEN elegant abayas and gowns for special occasions. Many of our designs are embroidered, deriving inspiration 87 WINTER ESSENTIALS from the rich heritage of Islamic art, with patterns and motifs found in classic Islamic arabesque and geometric designs. Our design team travels the world to source high quality, natural fabrics with which to craft our unique Our clothing is produced in our own sweatshop-free factories by fellow Muslims. SHUKR employees are designs. compensated fairly and are treated with kindness, respect and, ultimately, as human beings with feelings, a spirit and a heart. Why do you not show faces in any of your photographs or ads? Marketing in the mainstream fashion industry commonly exploits female (or male) physical beauty and we Tell us more about life for SHUKR employees. don’t want to carry this over into the Islamic clothing industry. We believe that the beauty of a woman lies in In our offices and factories we have built a supportive and kind community centered around our faith in the depth of her heart and mind and we don’t want to help perpetuate society’s superficial obsession with Islam. From having the opportunity to pray together daily, to celebrating milestones, and participating in the materialistic over the spiritual. We also don’t want to participate in creating insecurities in the common charity events, our employees care for one another in welcoming and nurturing office and factory spaces. It woman who inevitably compares herself to the unrealistic images of perfectly beautiful models seen in is important for us to encourage spiritual growth among our employees, as well as professional growth. Faith, marketing campaigns. We want our customers to purchase our clothing because the style speaks to them, fashion, respect and support are key themes that we value as a company. not because it is displayed on a beautiful model. What advice would you give to people trying to make it in the Islamic fashion industry? How do you define Islamic fashion, and how does it relate to business? Make your work something that counts in this life and the next life and don’t ever sacrifice the latter for the We strive to be a completely halal company in everything that we do. This is most evident in our modest former by compromising on any Islamic values. designs and marketing, but it goes deeper than that. Learn the Islamic rulings relating to every aspect of your business – the designs, the marketing, the We all know the tendency of the mainstream fashion industry to use cheap labour and practices to create employment contracts, the financing, and so on – and refer back to knowledgeable scholars who can guide inexpensive items. SHUKR believes that is the incorrect way of running a business, and is completely you. You will never please everyone, but as long as you constantly try to keep your intentions in check and unethical - the antithesis of halal. work as hard as you can to please our Creator, you will do something worthwhile, insha Allah. 02 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 03 wD7241 Beadwork Layered Abaya Abayas A SHUKR classic that’s anything but ordinary, our abayas are modest, contemporary and comfortable. With our range of beautiful cuts and modern designs, you’re sure to love our easy-to-care for abayas which are ideal for the modern woman. Whether you favour classic tailoring or a fluid silhouette, we’ve got the right choices for your wardrobe. 04 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 05 wD6391 Clean Lines Abaya wD7111 Sporty Lines Abaya wO2421 Red Adorned Abaya 06 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 07 wO2451 Gold Trim Open Abaya wO2551 Black and White Open Abaya 08 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 09 wO2471 Lace Trim Open Abaya wD7241 Lace Stripe Abaya 10 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 11 wO2511 Black and White Abaya with Lace wO2521 Beadwork Black and White Abaya 12 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 13 shukr athleisure wear: form meets function wD2851 Printed Maxi Sweaterdress Hoodie Whether you’re a runner, walker, sitter, or sleeper, SHUKR athleisure wear is right for you. Designed to provide a full range of motion and complete comfort in everything you do, move modestly and confidently all day every day. SPORTS DRESSES The modesty you love from SHUKR with a sporty touch. You’ll feel confident and comfortable in these dresses, crafted from our favourite knits. SPORTS TOPS For the ultimate athlete, you can’t go wrong with our sports tops. Hoods, large pockets, and contrasting details make sure you look your best when you’re on the go. 14 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 15 wB5532 Printed Hoodie wB5811 Islimi Printed Sweatshirt 16 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 17 wB7962 Flared Jersey Tunic wD7051 Striped Jersey Abaya 18 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 19 wD6651 Dual Fabric Maxi Hoodie (Blush) wD6651 Dual Fabric Maxi Hoodie (Teal) 20 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 21 WHY SUNBLOCK WHEN YOU CAN The modern colours and bold detailing of our abayas create a striking contrast on an everydayColourblock? classic. These eye-catching abayas come complete with all the classic features of a SHUKR abaya; pockets, asymmetrical closures and contemporary features, all while bringing a bold new touch to your daily attire. wD3341 Dress and Jacket Set 22 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 23 wD2441 Marisa Abaya wD2111 Contrast Hooded Abaya wD4392 Surayya Abaya 24 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 25 wD6751 wD4493 Hi-Lo Double Contrast Layered Godet Panel Abaya Abaya wD6591 Zaada Abaya wD2811 Like a Dream Abaya 26 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 27 wD2351 All Day Long Abaya wD6591 Zaada Abaya wD3231 Abqura Abaya 28 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 29 A wD5272 KIND OF DAY Denim Afiya Abaya Classically chic andenim a constant staple of SHUKR, denim has always been and forever will be a fan-favourite. Easy to wear, easy to care for and easy to pair with almost Dany colour and print, this fabric is here to stay for many generations to come. 30 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 31 wT0321 Mahabba Denim Skirt wT0557 wO6003 Alana Denim Maxi Buttoned Maxi Skirt Modal Cardigan (Midnight Navy) wT4802 Denim Geometric Skirt CARDIGANS wT1943 Comfy Denim A SHUKR maxi cardigan is the ultimate figure-flattering piece to anchor Professional your evening wardrobe or your evening wear. They are perfect for layering, Skirt easy to pair with your favourite outfits and ideal for that final touch of elegance. Whether you want to add to your loungewear collection or dial up your layered look, a maxi cardigan is an exceptional choice. 32 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 33 wO2011 Maxi Ponte Cardigan (Deep Olive) wO2141 Modal and Cotton Zipped Duster (Black) wO2011 Maxi Ponte Cardigan (Mid Grey) wO2141 Modal and Cotton Zipped Duster (Sandshell) wO6003 Maxi Buttoned Modal Cardigan (Black) 34 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 35 wD3812 Secret Garden Gown (After Dark) parklethis Sseason Evoke the spirit of this holy season with SHUKR’s newest abaya gowns. Elegant embroidery? Check. A full and flowy fit? Yep. The perfect amount of sparkle? Definitely. SHUKR abaya gowns are made to flatter, and are more fitted and embellished than our regular dresses and abayas - perfect for wearing at family gatherings or in front of women. Designed to provide a full range of motion and complete comfort in everything you do, move modestly and confidently all day every day.
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