2018 CONTENTS 04 ABAYAS shukr 14 SHUKR WEAR 22 WHY SUNBLOCK WHEN YOU behind the seams CAN COLOURBLOCK? 30 A DENIM KIND OF DAY 33 COMFY CARDIGANS SHUKR was the first western to cater to modest dressers and has been in the Islamic clothing game for more than 15 years. With a strong focus on ethics, halal business practices, and quality 36 SPARKLE THIS SEASON design, SHUKR has proven that modest clothing is not just a fad, but a necessity for people around the 44 ELEGANT EMBROIDERY world. Here we go behind the scenes to see what drives the SHUKR brand: 54 MODAL: LIGHTWEIGHT AND Tell us about the philosophy behind SHUKR Islamic Clothing. LUSH Above all else, we believe in putting faith into . The clothes that we wear as individuals are a reflection 59 WE CAN'T KEEP OUR EYES OFF of who we are, what we value, and what we stand for. Our clothing is intended to promote a modest THIS TUNIC lifestyle in a way that is still fashionable by western standards and that allows people to feel confident as 62 NEW & POPULAR both a Muslim and a member of society. 72 SHUKR PRAYER OUTFITS Where does the inspiration behind SHUKR clothing designs come from and why are SHUKR styles unique? 77 ULTIMATE COMFORT The Divine is beautiful and loves beauty. We try to make our clothes a reflection of this timeless beauty. We 80 have a wide range of collections, including practical day-to- day , active wear, prayer outfits and CASUALLY COOL FOR MEN elegant abayas and gowns for special occasions. Many of our designs are embroidered, deriving inspiration 87 WINTER ESSENTIALS from the rich heritage of Islamic art, with patterns and motifs found in classic Islamic arabesque and geometric designs.

Our design team travels the world to source high quality, natural fabrics with which to craft our unique Our clothing is produced in our own sweatshop-free factories by fellow . SHUKR employees are designs. compensated fairly and are treated with kindness, respect and, ultimately, as human beings with feelings, a spirit and a heart. Why do you not show faces in any of your photographs or ads? Marketing in the mainstream fashion industry commonly exploits female (or male) physical beauty and we Tell us more about life for SHUKR employees. don’t want to carry this over into the Islamic . We believe that the beauty of a woman lies in In our offices and factories we have built a supportive and kind community centered around our faith in the depth of her heart and mind and we don’t want to help perpetuate society’s superficial obsession with . From having the opportunity to pray together daily, to celebrating milestones, and participating in the materialistic over the spiritual. We also don’t want to participate in creating insecurities in the common charity events, our employees care for one another in welcoming and nurturing office and factory spaces. It woman who inevitably compares herself to the unrealistic images of perfectly beautiful models seen in is important for us to encourage spiritual growth among our employees, as well as professional growth. Faith, marketing campaigns. We want our customers to purchase our clothing because the style speaks to them, fashion, respect and support are key themes that we value as a company. not because it is displayed on a beautiful model. What advice would you give to people trying to make it in the Islamic fashion industry? How do you define Islamic fashion, and how does it relate to business? Make your work something that counts in this life and the next life and don’t ever sacrifice the latter for the We strive to be a completely halal company in everything that we do. This is most evident in our modest former by compromising on any Islamic values. designs and marketing, but it goes deeper than that. Learn the Islamic rulings relating to every aspect of your business – the designs, the marketing, the We all know the tendency of the mainstream fashion industry to use cheap labour and practices to create employment contracts, the financing, and so on – and refer back to knowledgeable scholars who can guide inexpensive items. SHUKR believes that is the incorrect way of running a business, and is completely you. You will never please everyone, but as long as you constantly try to keep your intentions in and unethical - the antithesis of halal. work as hard as you can to please our Creator, you will do something worthwhile, insha Allah.

02 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 03 wD7241 Beadwork Layered Abaya Abayas A SHUKR classic that’s anything but ordinary, our abayas are modest, contemporary and comfortable. With our range of beautiful cuts and modern designs, you’re sure to love our easy-to-care for abayas which are ideal for the modern woman. Whether you favour classic tailoring or a fluid silhouette, we’ve got the right choices for your wardrobe.

04 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 05 wD6391 Clean Lines Abaya

wD7111 Sporty Lines Abaya

wO2421 Red Adorned Abaya

06 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 07 wO2451 Gold Trim Open Abaya

wO2551 Black and White Open Abaya

08 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 09 wO2471 Lace Trim Open Abaya

wD7241 Lace Stripe Abaya

10 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 11 wO2511 Black and White Abaya with Lace

wO2521 Beadwork Black and White Abaya

12 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 13 shukr athleisure wear: form meets function wD2851 Printed Maxi Sweaterdress Hoodie Whether you’re a runner, walker, sitter, or sleeper, SHUKR athleisure wear is right for you. Designed to provide a full range of motion and complete comfort in everything you do, move modestly and confidently all day every day.

SPORTS DRESSES The modesty you love from SHUKR with a sporty touch. You’ll feel confident and comfortable in these dresses, crafted from our favourite knits.

SPORTS TOPS For the ultimate athlete, you can’t go wrong with our sports tops. Hoods, large pockets, and contrasting details make sure you look your best when you’re on the go.

14 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 15 wB5532 Printed Hoodie

wB5811 Islimi Printed Sweatshirt

16 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 17 wB7962 Flared Jersey Tunic

wD7051 Striped Jersey Abaya

18 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 19 wD6651 Dual Fabric Maxi Hoodie (Blush)

wD6651 Dual Fabric Maxi Hoodie (Teal)

20 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 21 WHY SUNBLOCK WHEN YOU CAN

The modern colours and bold detailing of our abayas create a striking contrast on an everydayColourblock? classic. These eye-catching abayas come complete with all the classic features of a SHUKR abaya; pockets, asymmetrical closures and contemporary features, all while bringing a bold new touch to your daily attire.

wD3341 Dress and Jacket Set

22 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 23 wD2441 Marisa Abaya

wD2111 Contrast Hooded Abaya

wD4392 Surayya Abaya

24 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 25 wD6751 wD4493 Hi-Lo Double Contrast Layered Godet Panel Abaya Abaya

wD6591 Zaada Abaya

wD2811 Like a Dream Abaya

26 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 27 wD2351 All Day Long Abaya

wD6591 Zaada Abaya

wD3231 Abqura Abaya

28 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 29 A

wD5272 KIND OF DAY Denim Afiya Abaya Classically chic andenim a constant staple of SHUKR, denim has always been and forever will be a fan-favourite. Easy to wear, easy to care for and easy to pair with almost Dany colour and print, this fabric is here to stay for many generations to come.

30 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 31 wT0321 Mahabba Denim Skirt wT0557 wO6003 Alana Denim Maxi Buttoned Maxi Skirt Modal Cardigan (Midnight Navy)

wT4802 Denim Geometric Skirt CARDIGANS wT1943 Comfy Denim A SHUKR maxi cardigan is the ultimate figure-flattering piece to anchor Professional your evening wardrobe or your evening wear. They are perfect for layering, Skirt easy to pair with your favourite outfits and ideal for that final touch of elegance. Whether you want to add to your loungewear collection or dial up your layered look, a maxi cardigan is an exceptional choice.

32 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 33 wO2011 Maxi Ponte Cardigan (Deep Olive)

wO2141 Modal and Cotton Zipped Duster (Black) wO2011 Maxi Ponte Cardigan (Mid Grey)

wO2141 Modal and Cotton Zipped Duster (Sandshell)

wO6003 Maxi Buttoned Modal Cardigan (Black)

34 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 35 wD3812 Secret Garden Gown (After Dark)

parklethis Sseason Evoke the spirit of this holy season with SHUKR’s newest abaya gowns.

Elegant embroidery? Check. A full and flowy fit? Yep. The perfect amount of sparkle? Definitely. SHUKR abaya gowns are made to flatter, and are more fitted and embellished than our regular dresses and abayas - perfect for wearing at family gatherings or in front of women.

Designed to provide a full range of motion and complete comfort in everything you do, move modestly and confidently all day every day.

36 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 37 wD3812 Secret Garden Gown (Maroon)

wD6891 Nadira Embroidered Gown

38 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 39 wD6641 Kiana Embroidered Abaya (Teal)

wD6641 Kiana Embroidered Abaya (Black)

40 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 41 wD6821 Shayma Embroidered Abaya (Teal)

wD6821 Shayma Embroidered Abaya (Deep Forest)

42 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 43 ELEGANT mbroidery FromE floral delicacy to intricate geometrics and traditional patterning, our embroidered tunics are so versatile they’ll keep you at the height of fashion every single day. With a wide variety of subtle tailoring, stand-out designs and colours for all occasions, a SHUKR tunic is a tunic you’ll want to wear over and over.

wB6623 Peach Touch Bahira Tunic (Maroon)

44 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 45 wB6623 Peach Touch Bahira Tunic (Black)

wB4272 Embroidered Modal Tunic (Charcoal Grey) wB5033 Inspiration Blouse (Forest Night) wB5033 Inspiration Blouse (Teal Grey)

wB5193 wB4272 Soreya Embroidered Tunic Embroidered (Black) Modal Tunic (Forest Night)

wB5193 Soreya Embroidered Tunic (Teal Grey)

46 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 47 wB5962 Arusa Embroidered Top (Royal Blue)

wB5381 Lila Embroidered Blouse (Petra) wB5962 wB5381 Arusa Lila Embroidered Embroidered Top Blouse (Early Night) (Deep Water)

wB5941 Yiannoulla Embroidered Tunic (Insignia Blue)

wB6332 wB6332 wB5941 Metallic Metallic Yiannoulla Embroidered Tunic Embroidered Tunic Embroidered Tunic (Black) (White) (Olivine)

48 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 49 wB2912 Embroidered Hera Tunic (Chestnut and White)

50 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 51 wB1082 wB9151 Anjum Top Karama (Early Night) Embroidered Tunic (Early Night)

wB9151 Karama Embroidered Tunic (Cedar Green) wB1082 Anjum Top (Deep Plum)

wB8841 Yasmin Embroidered Tunic (Spanish Olive)

wB8841 wB9171 wB9171 Yasmin Embroidered Tunic Yara Embroidered Top Yara Embroidered Top (Teal) (Midnight Navy) (Parchment)

52 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 53 wD4082 Double Pleated Abaya

lightweightModal and lush wD2542 Modal Double Shoulder Seam Abaya The most important part of any outfit is it’s comfort level, and thanks to the unique touches of modal fabric comfort becomes the highest priority. Modal is a softer, higher quality form of rayon, and its natural origins make it an ideal choice for its breathable textures, comfortable feel and softness. It’s perfect for your occasion wear as it has a slight sheen finish for a touch of easy elegance and drapes beautifully. We incorporate modal into a range of our outfits from soft-feel to comfortable trousers, tunics and hoodies to combine fashionable pieces with everyday comfort.

54 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 55 wD5861 wT0612 Modal Maxi Modal Twill Flared Embroidered Maxi Skirt Hoodie

wB8891 Peach Touch Modal Tunic

56 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 57 wB7242 Mother of Pearl (Cloudburst Grey)

we can't keep our eyes off this

A SHUKR favourite is back with even more to offer, with our most popular tunic now available inTunic a variety of new colours making it an essential for all wardrobes and styles. You can now showcase this dignified tunic in subtle earthy tones, or eye-catching brighter shades. Whether you’re taken by the taupe or primed for purples, these elegant pieces can now be your favourite several times over.

58 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 59 Purple Potion

Plum

Spanish Olive

Black

Military Olive Midnight Navy Mango

Teal

60 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 61 NEW & wD7704 Sakura Maxi Dress Popular

62 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 63 wD6761 Khawla Embroidered Abaya

64 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 65 wD6941 Curved Layers Abaya

wB9271 Hanan Embroidered Tunic

66 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 67 wD7231 Farisaa Embroidered Abaya

68 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 69 wD7151 Lace Jersey Abaya

70 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 71 wM0103 One-Piece Abaya and Prayer Outfit

shukr Prayer Outfits Not your average prayer outfits, SHUKR has designed these pieces to be as fashionable as they are functional. We’ve put a practical and stylish spin on them, meaning you’ll be as comfortable wearing these sets out as you are when you’re praying at home.

72 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 73 wM0113 Rahima Prayer Set

wM0113 Rahima Prayer Set

wM0151 Hagar Abaya and Prayer Set (Black)

wM0141 Batool Prayer Set

wM0141 Batool Prayer Set

74 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 75 wM0151 wD6871 Hagar Abaya and Prayer Set Side Pleated Abaya (Blue Eclipse)

Ultimate

Your SHUKRComfort outfits can reach the height of comfort with the beautiful pieces of our peach touch knitted modal range. The natural fibres are breathable and incredibly soft against the skin and the knitted construction has a natural stretch and ease. Whether you prefer our practical and pretty styled shirt dress or sweeping and flattering tunics, there’s such femininity in comfort!

76 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 77 wB6642 Modal Jersey Thana Tunic wP0671 Modal Knit Flared Trousers

wT0475 wD1322 Modal Jersey Maxi Durriya Abaya Skirt

wD6871 Side Pleated Abaya

78 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 79 mQ0781 Print Detailed Tunic

CASUALLY COOL FOR

When it comes to effortless contemporary style that combines quality and comfort, SHUKR has you covered. With a variety of shirts and tops crafted from natural fabrics for the utmostMen comfort, SHUKR provides a handsome and simplistic style for the modern man. Don’t forget a SHUKR hat, the ideal staple piece to tie together your ensemble. Whether you favour a lightweight kufi or our signature turban hat, you can be sure to find a hat to become your perfect statement accessory.

80 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 81 mC4901 Zipped Jubba

mQ0661 Yarmouk Embroidered Top (White) mC5401 Nizam Jubba mQ0661 Yarmouk Embroidered Top (Black)

mQ0791 Tuxedo Pleat Tunic mQ0711 Colourblocked mQ0711 Topstitched Tunic (White) mQ0831 Colourblocked Topstitched Tunic Akbar Shirt (Black)

82 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 83 mH2801 Embroidered Kufi with Piping and Pleats mH1501 (Vanilla) Qutuz Kufi

mH1501 Qutuz Kufi (Beach Sand)

mH2801 Embroidered Kufi with Piping and Pleats (Vanilla)

84 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 85 wO2271 Decorative Wool Coat

mH3001 2 Coloured Reversible Kufi (Assorted)

mH3001 2 Coloured Reversible Kufi (Vanilla) Winteressentials When the colder weather sets in, we have the winter wardrobe to keep you stylish and snug. You can look forward to a wide range of coats which will remind you that winter doesn’t have to be cold thanks to the deep, warm colourings. Easy to pair with all your favourite SHUKR pieces, our coming winter collection will be one to be watched!

mH3001 2 Coloured Reversible Kufi (Vanilla)

86 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 87 wO2271 wO2361 Decorative Hooded Topstitched Wool Coat Wool Coat

wO3501 wO2381 Wool Poncho Structured Wool Maxi Coat

wO2151 Flared Midi Wool Coat

88 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 89 wO2251 Salma Wool Coat

wO2181 wO2151 Professional Flared Midi Wool Coat Wool Coat (Charcoal Grey)

90 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 91 wO2191 Malika Wool Coat

mC5301 Hooded Wool Coat

92 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 93 mH3201 Panelled Wool Kufi

mW0301 Long Wool Waistcoat

mC5301 Hooded Wool Coat

mH3901 Kazan Wool Kufi

94 SHOP TODAY AT WWW.SHUKRCLOTHING.COM SHOP TODAY AT WWW.SHUKRCLOTHING.COM 95 free seasonal lookbook Want to stay on top of our newest styles and trends? Have our free lookbooks emailed directly to you every season by signing up to our list at: www.shukrclothing.com