Digital First Mobile Retailing Retail Assist

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Retail Assist

Retail today's way

Digital first mobile retailing Retail Assist

Contents

Digital first mobile retailing 3

The drive to new commerce solutions 4

Optus brings the solution together for you 6

A better retail experience 7

2 Retail Assist

Digital first mobile retailing

The retail environment is becoming increasingly complex and competitive. Customers are highly researched by the time they want to purchase and there is the ongoing challenge of online retailing.

Customers want to be able to purchase where and when they choose supported by helpful and knowledgeable sales staff.

Optus has created Retail Assist which is a mobile point of sale solution with integrated payment capability. Retail Assist can be integrated into your backend systems such as CRM for customer insights, inventory management and product information so your sales staff have everything at their fingertips to provide excellent service and complete a transaction.

Optus Retail Assist allows you to deliver excellent customer service and operational excellence without the IT and commercial headaches.

Setting up Retail Assist is easy and fast. You purchase a 24 month plan and can choose from a selection of device options. Optus will then refresh your hardware every two years.

Customer Product knowledge information

Empowered sales assistant

Inventory Mobile visibility payment

3 Retail Assist

The drive to new commerce solutions

A recent study by Custom Research [RIS News.com, article by Joe Skorupa, Aug/Sep 2015] showed that the top three things retailers wanted to achieve through their Point of Sale (POS) initiatives were:

Point of sale

Improve face to face Move customers out Enable stores to increase customer engagement of a store faster their labour productivity

A mobile POS solution allows retailers to better service customers during peak times, anywhere in the store – queue busting – which leads to improved customer satisfaction and potentially higher sales.

A sales person with information at their fingertips cannot only provide excellent service in terms of product recommendations, by checking inventory levels, they can make alternative recommendations if a product is out of stock.

A mobile POS solution helps to deliver: •• Reduced wait times •• Potentially higher sales value due to close proximity between the salesperson and the customer •• Reduced training times for sales staff due to the intuitive nature of the mobile POS app •• Improved customer service and satisfaction •• Improved staff productivity

4 Retail Assist

"The holy grail for us is to empower our retail associates with a mobile solution to optimally service the customer throughout their path to purchase. This includes mobile access to customer data, product information, stock availability and the ability to take payments anywhere in the store." Large Australian Retailer (1,000+ outlets)

Step 1 Step 2 Step 3 Step 4 Build a Create Ensure Process personal desire product payment connection for product avaibility immediately

The assistant uses The assistant shares The assistant accesses The assistant securely Retail Assist to access rich product and usage Retail Assist’s real-time processes payment on the customer data and deliver information through Retail visibility of inventory in- spot through Retail Assist’s a personalised shopping Assist to build a strong store and beyond to check completely mobile POS experience emotional desire for the available stock and ensure a solution store’s offering successful sales completion

5 Retail Assist

Optus brings the solution together for you

Optus Retail Assist can be tailored to your specific requirements Simply choose your options and allows you to leverage your existing investments. Under a Optus Retail Assist is delivered across a secure, reliable and pure opex model, Optus pulls together all the elements of the scalable network, either hosted or within your existing retail solution including the mobile POS application, mobile hardware, environment. You can choose from three plans depending on the network connectivity (wi -fi, fixed line and mobile), the services support you require and then choose your hardware and network to integrate the solution into your current systems as well as options. ongoing management and support. Optus will also work with any third parties so you have a single point of contact. With Optus Retail Assist, you can focus on your customers, not the technology. The power of the Retail Assist solution allows your sales staff to know your customers (CRM), know your products, know their availability and complete the transaction – anywhere in your store or retail precinct. The bottom line is your sales staff can provide a more personal and efficient shopping experience.

Mobile POS Kiosk POS Counter POS

6 Retail Assist

A better retail experience

Optus Retail Assist helps you to create a better retail experience for your customers as well as improve productivity. •• Enable staff to provide personalised, high value service inside or outside the store •• Better handle peak periods •• Create self-service kiosks •• Increase staff capability with a range of information at their fingertips •• Avoid dead rent areas •• Easily integrate loyalty cards, offers, vouchering and customer personalisation •• Location based services and alerts •• Identification of VIPs and high value customers

Case study vignette Case study vignette A large office supplies retailer A cinema wanted a PCI wanted to serve customers compliant way of selling gift faster during peak times without cards and vouchers beyond their implementing new registers as cinema boundary. well as perform transactions near A mobile POS solution, integrated large items rather than making the with their ticketing and inventory customer bring them to a register. system allowed them to improve A mobile POS solution, integrated to service, expand their retail footprint their ERP and CRM system allowed and reconcile payments easily. them to transact anywhere in the The solution has been extended store and improve customer service to enable payment of food and and productivity beverages at pop up stands and events.

7 Give us a call .

To discover more about innovation in retail and how Optus can assist you on your retail journey, contact your Optus Account Manager or call the Optus Business hotline on 1800 555 937

Join the conversation

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