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'Making Money Is Art, Working Is Art, but Good Business Is the Best Art of All'

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'Making Money Is Art, Working Is Art, but Good Business Is the Best Art of All' Business Opportunities at the Jersey Arts Centre ‘Making money is art, working is art, but good business is the best art of all’ Andy Warhol www.artscentre.je Jason Martin (2005) Diversions, the Dance Company of Wales (2007) Introduction 01 The Arts open our minds to creativity, self-expression, What employers want innovation and imagination, and encourage us to think, to sift evidence and to assess. They provide enjoyment and are people who are help us to understand more about our world and the people in it. capable of original The Arts have become more relevant than ever within the thought, analysis and workplace, whether in Banking, Administration, Business, creativity, and these are the Public Services, Teaching, Journalism or Politics. attributes associated The Arts play a central role in improving our society and are deeply relevant to our condition and our circumstance with the Arts. because of the life-skills they impart. We invite your company to join with us in developing the Arts in the Island and further afield. Delve into this brochure to find out about the many Business Opportunities available to you. “ …The realisation that an evening at the theatre can not only entertain but also enrich, and hearing a piece of music can move you beyond words, or that a painting can give infinite pleasure for life does not come simply from smart marketing. It has to be discovered. Clichés these may be but for all their familiarity, they remain essentially true.” (Business Brief, 1999) Contents Investing in the Arts: Is it commercially viable? 03 Business Opportunities 05 Business Partner Scheme 07 Sponsorship Opportunities 08 Advertising Opportunities 09 Venue Hiring 10 Client Entertaining 11 Internal Relations 11 Corporate Social Responsibility 13 The Island’s Cultural Strategy 13 About the Jersey Arts Centre 14 Why we need your help 15 How to apply for our Business Partner Scheme 16 02 My Family and Other Animals A Theatre-in-Education production in association with the States of Jersey Department for Education, Sport and Culture and Durrell Wildlife Conservation Trust Sponsored by NatWest (2007) For Business Opportunities call: 01534 700400 or email: [email protected] Investing in the Arts: 03 Is it commercially viable? Sponsorship and funding enables the Arts to survive and prosper. However for companies picking up the tab, the question is whether it is commercially viable. In a tough economic environment, companies may demand to see a tangible return on investment in sponsorship and in particular, the Arts. During a time of fierce competition to attract new customers and retain existing ones, sponsorship is an essential marketing tool that will enable your organisation to reach out to a new audience. The Jersey Arts Centre recognises that sponsorship should be treated as a business deal, whereby both the sponsor and the recipient mutually benefit, creating a win-win situation. Should you sponsor Jersey Arts Centre’sevents and initiatives or associate yourselves with us through Top to bottom: our Business Partner Scheme, your company will receive recognition, promote your image, raise your O Duo profile and brand awareness, build your reputation, Supported by the States of Jersey widen your customer base and reach your target Department for Education, Sport and Culture (2007) audience. The Jersey Arts Centre can work with you to ensure a sponsorship deal fits into your Public Foursight Theatre Relations and Marketing Strategy, in addition to Supported by the States of Jersey generating media interest. Department for Education, Sport and Culture (2005) Advertising with us is another option. Not only will Sri Lanka Children’s Art Exhibition your company be able to communicate to its target by Ian Rolls market effectively, advertising will also allow your In aid of Tsunami victims company to be recognised as one that supports the Sponsored by Moore Stephens (2006) community and the Arts. Call us today on (01534) 700400 to find out more about investing in the Arts. 04 For Business Opportunities call: 01534 700400 or email: [email protected] Business Opportunities at the Jersey Arts Centre 05 The Jersey Arts Centre can offer bespoke Business Partner Scheme packages designed to meet your company’s requirements. We invite you to reap the benefits of Join our Business Partner Scheme and we can the tremendous marketing opportunities we can offer you a unique way to increase the profile of offer you: your company. For details, see page 7. Sponsorship - Performances, Exhibitions and Events Raise your brand awareness and be perceived as creative, forward thinkers through association with our disciplines of dance, theatre, film, music, and the visual arts. For details, see page 8. Sponsorship - Key Marketing Initiatives Build your brand with ours as we develop our new corporate identity. You are invited to sponsor our new promotional and point of sale material. For details, see page 8. Advertise in our Performances and Exhibitions Brochure With a print run of 10,000 and a longevity of four months, your advert will hold high awareness and help you reach a new or targeted audience. For details, see page 9. Client Entertaining Build and improve relations at a unique evening of spectacular dance, superb music or high quality theatre. For details, see page 11. Internal Relations Reward, recognise and build staff relations with an entertaining night at the theatre. For details, see page 11. Corporate Social Responsibility Clockwise from left: Corporate Social Responsibility will allow your Wai company to make improvements in the local Schroders World Music Series (2004) community. For details, see page 13. Mugenkyo Taiko Drummers Schroders World Music Series (2004) Venue Hiring Romeo and Juliet Use our facilities. For costings and details, see presented by youtheatre page 10. Sponsored by Marks & Spencer (2003) Secret Weapons A Liberation 60 Theatre-in-Education We can provide a unique way to increase the profile (T.I.E.) production in association with the of your company. Thank you for your States of Jersey Department for Education, Sport and Culture consideration. Sponsored by HSBC (2005) “NatWest’s partnership with the Jersey Arts Centre stretches back eight years. During that time significant benefits and opportunities have accrued to us as a result of being a corporate member and sponsoring many events.” NatWest 06 For Business Opportunities call: 01534 700400 or email: [email protected] Business Partner 07 Scheme Silver £750 per year Gold £1,500 per year Our Business Partner Scheme is intended to build links with Jersey’s business community. 25 tickets worth £300 (valid for one year) 60 tickets worth £720 (valid for one year) For an annual subscription, you can show your support to the work we carry out and enjoy the 2 x 90-minute teambuilding workshops with benefits of a close relationship with Jersey’s thriving the Director of the Jersey Arts Centre focusing on Arts Centre. communication, concentration and commitment. We have a two-tier scheme: Gold and Silver. The benefits are listed in the adjacent chart for you to One complimentary use of the Maria Three complimentary uses of the Maria Ritchie choose which is the most suitable for your Ritchie Room (up to 70 people) per year, Room (up to 70 people) per year, worth £480 company. worth £160 (booking is required). (booking is required). Acknowledgement of your support in our Acknowledgement of your support in our Brochure, Annual Report, web site, Brochure, Annual Report, web site, as well as at our Phillips Street venue. as well as at our Phillips Street venue. Mailings of forthcoming events for your Mailings of forthcoming events for your staff notice, and invitations to exhibition staff notice, and invitations to exhibition and and event Previews. event previews. Information of sponsorship Sponsorship opportunities + influence opportunities at the JAC. on the programming of events - Should you wish to sponsor a performance or event, you will be invited to meet our Director to discuss programming a bespoke performance to fit with your company. This will allow you a certain amount of control over your sponsored event. Personal Account Manager to assist with programming an event, booking tickets, arranging hospitality and booking rooms. Raise your company’s profile and brand Raise your company’s profile and brand awareness and build your reputation awareness and build your reputation through through your association with our your association with our respected respected non-profit organisation. non-profit organisation. Widen your customer base and/or reach Widen your customer base and/or reach your your target audience. target audience. Clockwise from left: Scottish Dance Theatre supported by the Satisfaction that you are making a Satisfaction that you are making a significant States of Jersey Department for significant contribution to the Arts in Jersey. contribution to the Arts in Jersey. Education, Sport and Culture (2005) Membership introductory rate for employees of The Last Voyage of Philip D’ Auvergne presented by youtheatre a Business Partner - Discount on single rate Sponsored by Jersey Telecom (2005) membership. 2007 rate normally £19. Special Business Partner Employee Introductory Single Painting by Rob Sweeney Rate £9 for first year. Promotion runs until Jan 2009. JJ Fox Open Art Competition Sponsored by JJ Fox International Identification will be requested on this promotion. Limited (2005) Terms and conditions apply. Commit for 5 years and we will give you 10% discount on your Business Partner subscription per year. Clockwise from below: The Coull Quartet Sponsored by Kleinwort Benson (2007) An Audience with Clive James Sponsored by NatWest (2006) The Klezmer Festival Band Schroders World Music Series (2006) Alistair Crawford Exhibition Sponsored by JJ Fox International (2006) Andy Goldsworthy A Hayward Gallery Travelling Exhibition (2005) 08 Sponsorship Opportunities Sponsorship will enable your company to access an audience who are notoriously difficult to target with conventional corporate campaigns or are hardened to traditional advertising techniques.
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