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Assets.Kpmg › Content › Dam › Kpmg › Pdf › 2012 › 05 › Report-2012.Pdf
Digitization of theatr Digital DawnSmar Tablets tphones Online applications The metamorphosis kingSmar Mobile payments or tphones Digital monetizationbegins Smartphones Digital cable FICCI-KPMG es Indian MeNicdia anhed E nconttertainmentent Tablets Social netw Mobile advertisingTablets HighIndus tdefinitionry Report 2012 E-books Tablets Smartphones Expansion of tier 2 and 3 cities 3D exhibition Digital cable Portals Home Video Pay TV Portals Online applications Social networkingDigitization of theatres Vernacular content Mobile advertising Mobile payments Console gaming Viral Digitization of theatres Tablets Mobile gaming marketing Growing sequels Digital cable Social networking Niche content Digital Rights Management Digital cable Regionalisation Advergaming DTH Mobile gamingSmartphones High definition Advergaming Mobile payments 3D exhibition Digital cable Smartphones Tablets Home Video Expansion of tier 2 and 3 cities Vernacular content Portals Mobile advertising Social networking Mobile advertising Social networking Tablets Digital cable Online applicationsDTH Tablets Growing sequels Micropayment Pay TV Niche content Portals Mobile payments Digital cable Console gaming Digital monetization DigitizationDTH Mobile gaming Smartphones E-books Smartphones Expansion of tier 2 and 3 cities Mobile advertising Mobile gaming Pay TV Digitization of theatres Mobile gamingDTHConsole gaming E-books Mobile advertising RegionalisationTablets Online applications Digital cable E-books Regionalisation Home Video Console gaming Pay TVOnline applications -
Impact of Viral Marketing in India
www.ijemr.net ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962 Volume-5, Issue-2, April-2015 International Journal of Engineering and Management Research Page Number: 653-659 Impact of Viral Marketing in India Ruchi Mantri1, Ankit Laddha2, Prachi Rathi3 1Researcher, INDIA 2Assistant Professor, Shri Vaishnav Institute of Management, Indore, INDIA 3Assistant Professor, Gujrati Innovative College of Commerce and Science, Indore, INDIA ABSTRACT the new ‘Mantra’ to open the treasure cave of business Viral marketing is a marketing technique in which success. In the recent past, viral marketing has created a lot an organisation, whether business or non-business of buzz and excitement all over the world including India. organisation, tries to persuade the internet users to forward The concept seems like ‘an ultimate free lunch’- rather a its publicity material in emails usually in the form of video great feast for all the modern marketers who choose small clips, text messages etc. to generate word of mouth. In the number of netizens to plant their new idea about the recent past, viral marketing technique has achieved increasing attention and acceptance all over the world product or activity of the organisation, get it viral and then including India. Zoozoo commercials by Vodafone, Kolaveri watch while it spreads quickly and effortlessly to millions Di song by South Indian actor Dhanush, Gangnam style of people. Zoozoo commercials of Vodafone, Kolaveri Di- dance by PSY, and Ice Bucket Challenge with a twister Rice the promotional song sung by South Indian actor Dhanush, Bucket Challenge created a buzz in Indian society. If certain Gangnam style dance by Korean dancer PSY, election pre-conditions are followed, viral marketing technique can be canvassing by Narendra Modi and Ice Bucket Challenge successfully used by marketers of business organisations. -
Displaced Brus from Mizoram in Tripura: Time for Resolution
Displaced Brus from Mizoramin Tripura: Time for Resolution Brig SK Sharma Page 2 of 22 About The Author . Brigadier Sushil Kumar Sharma, YSM, PhD, commanded a Brigade in Manipur and served as the Deputy General Officer Commanding of a Mountain Division in Assam. He has served in two United Nation Mission assignments, besides attending two security related courses in the USA and Russia. He earned his Ph.D based on for his deep study on the North-East India. He is presently posted as Deputy Inspector General of Police, Central Reserve Police Force in Manipur. http://www.vifindia.org ©Vivekananda International Foundation Page 3 of 22 Displaced Brus from Mizoram in Tripura: Time for Resolution Abstract History has been witness to the conflict-induced internal displacement of people in different states of Northeast India from time to time. While the issues of such displacement have been resolved in most of the North-eastern States, the displacement of Brus from Mizoram has remained unresolved even over past two decades. Over 35,000 Brus have been living in six makeshift relief camps in North Tripura's Kanchanpur, areas adjoining Mizoram under inhuman conditions since October 1997. They had to flee from their homes due to ethnic violence in Mizoram. Ever since, they have been confined to their relief camps living on rations doled out by the state, without proper education and health facilities. Called Internally Displaced Persons (IDPs), some of the young Brus from these camps have joined militant outfits out of desperation. There have been several rounds of talks among the stakeholders without any conclusive and time-bound resolutions. -
Digital Dawn
Digitization of theatr Digital DawnSmar Tablets tphones Online applications The metamorphosis kingSmar Mobile payments or tphones Digital monetizationbegins Smartphones Digital cable FICCI-KPMG es Indian MeNicdia anhed E nconttertainmentent Tablets Social netw Mobile advertisingTablets HighIndus tdefinitionry Report 2012 E-books Tablets Smartphones Expansion of tier 2 and 3 cities 3D exhibition Digital cable Portals Home Video Pay TV Portals Online applications Social networkingDigitization of theatres Vernacular content Mobile advertising Mobile payments Console gaming Viral Digitization of theatres Tablets Mobile gaming marketing Growing sequels Digital cable Social networking Niche content Digital Rights Management Digital cable Regionalisation Advergaming DTH Mobile gamingSmartphones High definition Advergaming Mobile payments 3D exhibition Digital cable Smartphones Tablets Home Video Expansion of tier 2 and 3 cities Vernacular content Portals Mobile advertising Social networking Mobile advertising Social networking Tablets Digital cable Online applicationsDTH Tablets Growing sequels Micropayment Pay TV Niche content Portals Mobile payments Digital cable Console gaming Digital monetization DigitizationDTH Mobile gaming Smartphones E-books Smartphones Expansion of tier 2 and 3 cities Mobile advertising Mobile gaming Pay TV Digitization of theatres Mobile gamingDTHConsole gaming E-books Mobile advertising RegionalisationTablets Online applications Digital cable E-books Regionalisation Home Video Console gaming Pay TVOnline applications -
Why This “Kolaveri Di” Is Worrying Di? by R Ām Lingam “White Skin-U Girl-U Girl-U – Girl-U Heart-U Black-U – Eyes-U Eyes-U Meet-U Meet-U – My Future Dark”
Why this “Kolaveri Di” is worrying di? By R ām Lingam “White skin-u girl-u girl-u – Girl-u heart-u black-u – Eyes-u eyes-u meet-u meet-u – My future dark”. Yes!!! Kolaveri Di is immensely popular that even here downunder in Auckland we saw a Kolaveri flash mob. Why is this song so popular di? Is Kolaveri something we should be proud of di? Can this song be called an evergreen song di? What is worrying about this song di? One of the most popular songs from the Indian cinema scene this year is the duper hit Kolaveri Di song released on 16 November 2011. This ‘Kolaveri Di’ is so popular that there are several remake versions of in just 2months of its release. It is part of the music to the upcoming Tamil film “3”. It was composed by Anirudh and sung by Tamil cine star Dhanush who recently won the most prestigious national award for acting for his excellent performance in the movie ‘Aadukalam’. How popular di… ‘Kolaveri di’ was one of the top numbers people danced to, in the parties entering into the New Year. Here are some accolades for Kolaveri Di that surprised us all:- This song played nationally on all major radio stations in India and Indian radios overseas; 3,00,000 viewers are reported to be watching the song on YouTube everyday; ‘The Song of the year’ 2011 award by CNN; the ‘Recently Most Popular (Gold)’ video in YouTube; by the start of this year 2012, it had crossed 30 million Youtube views; reported by international media like BBC and Time magazine as a song with a universal theme, catchy tune and unique lyrics. -
The Reasons for the Use of Youtube Among Musicians in India – Using Dependency Theory
The Reasons for the Use of YouTube Among Musicians in India – Using Dependency Theory A Dissertation Submitted in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Philosophy in Media Studies by Nrithya Maria Andrews (Reg. No. 1134002) Under the guidance of Dr. SagarikaGolder Assistant Professor DEPARTMENT OF MEDIA STUDIES CHRIST UNIVERSITY BANGALORE, INDIA MARCH 2012 Property of Christ University. Use it for fair pur pose. Give credit to the author by citing properly, if your are using it. Property of Christ University. Use it for fair purpose. Give credit to the author by citing properly, if your are using it. Approval of Dissertation Dissertation titled ‘The reasons for the use of YouTube among musicians in India - using Dependency Theory’ by Nrithya Maria Andrews, Reg. No. 1134002 is approved for the award of the degree of Master of Philosophy in Media Studies. Examiners: 1. ___________________ ___________________ 2. ___________________ ___________________ 3. ___________________ ___________________ Supervisor(s): Dr. Sagarika Golder ___________________ ___________________ Chairman: Mr. John Joseph Kennedy ___________________ ___________________ Date: ___________ (Seal) Place: Christ University Property of Christ University. Use it for fair pu rpose. Give credit to the author by citing properly, if your are using it. i DECLARATION I, Nrithya Maria Andrews, hereby declare that the dissertation, titled ‘The reasons for the use of YouTube among musicians in India- using Dependency Theory’ is a record of original research work undertaken by me for the award of the degree of Master of Philosophy in Media Studies. I have completed this study under the supervision of Dr. Sagarika Golder, Assistant Professor, Department of Media Studies I also declare that this dissertation has not been submitted for the award of any degree, diploma, associate ship, fellowship or other title. -
Vocalese” in the Class of FLE
International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075, Volume-8, Issue- 6S4, April 2019 The Concept of “Vocalese” in the Class of FLE Cynthia George Abstract— “Music is a world within itself a language we all To structure a formative and fun FLE course through understand “– Steve Wonder. According to these words if this the exploitation of a song aiming at functional, language called “Music” can be used in the teaching of a foreign linguistic and socio cultural objectives. language it justifies the words of Plato “Music is a more potent instrument than any other form of education because rhythm and Why use songs? Why music? harmony find their way into the inward places of the soul”. This Music is a therapy. It is just a communication article aims To highlight the advantages of “Vocalese” in the significantly more powerful when compared with words, teaching of French as a foreign langue (FLE) – Francais alot more immediate and much more efficient” – Yehudi Langue Etrangere and to structure a formative and fun FLE Menuhin course through the exploitation of a song aiming at functional, Inclusion of music/ songs into the teaching methodology linguistic and socio cultural objectives. Why use songs? Why is one of the best ways to teach any foreign language music? Music is a therapy. It is a communication far more powerful than words, far more immediate and far more efficient” because – Yehudi Menuhin. Having understood well the advantages of 1. Music creates positive vibes in the class using songs in the teaching of FLE, let us now analyze the 2. -
Sounds of Madras USB Booklet
A R RAHMAN 16 Parandhu Sella Vaa 1 Saarattu Vandiyila O Kadhal Kanmani Kaatru Veliyidai 17 Manamaganin Sathiyam 2 Mental Manadhil Kochadaiiyaan O Kadhal Kanmani 18 Nallai Allai 3 Mersalaayitten Kaatru Veliyidai I 19 Innum Konjam Naeram 4 Sandi Kuthirai Maryan Kaaviyathalaivan 20 Moongil Thottam 5 Sonapareeya Kadal Maryan 21 Omana Penne 6 Elay Keechan Vinnaithaandi Varuvaayaa Kadal 22 Marudaani 7 Azhagiye Sakkarakatti Kaatru Veliyidai 23 Sonnalum 8 Ladio Kaadhal Virus I 24 Ae Maanpuru Mangaiyae 9 Kadal Raasa Naan Guru (Tamil) Maryan 25 Adiye 10 Kedakkari Kadal Raavanan 26 Naane Varugiraen 11 Anbil Avan O Kadhal Kanmani Vinnaithaandi Varuvaayaa 27 Ye Ye Enna Aachu 12 Chinnamma Chilakamma Kaadhal Virus Sakkarakatti 28 Kannukkul Kannai 13 Nanare Vinnaithaandi Varuvaayaa Guru (Tamil) 29 Veera 14 Aye Sinamika Raavanan O Kadhal Kanmani 30 Hosanna 15 Yaarumilla Vinnaithaandi Varuvaayaa Kaaviyathalaivan 31 Aaruyirae 45 Maanja Guru (Tamil) Maan Karate 32 Theera Ulaa 46 Hey O Kadhal Kanmani Vanakkam Chennai 33 Idhayam 47 Sirikkadhey Kochadaiiyaan Remo 34 Vinnaithaandi Varuvaayaa 48 Nee Paartha Vizhigal - The Touch of Love Vinnaithaandi Varuvaayaa 3 35 Usure pogudhey 49 Ailasa Ailasa Raavanan Vanakkam Chennai 36 Paarkaadhey Oru Madhiri 50 Boomi Enna Suthudhe Ambikapathy Ethir Neechal 37 Nenjae Yezhu 51 Oh Penne Maryan Vanakkam Chennai 52 Enakenna Yaarum Illaye ANIRUDH R Aakko 38 Oh Oh - The First Love of Tamizh 53 Tak Bak - The Tak Bak of Tamizh Thangamagan Thangamagan 39 Remo Nee Kadhalan 54 Osaka Osaka Remo Vanakkam Chennai 40 Don’u Don’u Don’u -
The Role of Viral Marketing on Advertising for Product Promotion in India: Emerging Issues & Challenges
ISSN: 2348 9510 International Journal Of Core Engineering & Management (IJCEM) Volume 3, Issue 1, April 2016 THE ROLE OF VIRAL MARKETING ON ADVERTISING FOR PRODUCT PROMOTION IN INDIA: EMERGING ISSUES & CHALLENGES 1 Prof. Krushna Chandra Bisoi 1 Secretary, Einstein Academy of Technology & Management, Approved by AICTE Govt. of India New Delhi and Affiliated to BPUT Rourkela Odisha 2 Prof. (Dr.) Ramesh Chandra Rath 2Professor –Cum-Dean, Research & Development Cell Einstein Academy of Technology & Management, Approved by AICTE Govt .of India New Delhi and Affiliated to BPUT Rourkela Odisha 1. [email protected] [email protected] ABSTRACT Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses .The emergence of "viral marketing," as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses .Among the first to write about viral marketing on the Internet was the media critic Doug Rushkoff. The assumption is that if such an advertisement reaches a "susceptible" user, that user becomes "infected" (i.e., accepts the idea) and shares the idea with others "infecting them," in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one—the standard in epidemiology for qualifying something as an epidemic), the number of infected users grows according to an exponential curve. -
Urban Development Department Government of Tripura Conceptual
Conceptual Storm water Management Plan Report Urban Development Department Government of Tripura Conceptual Storm water Management Plan Report Dharmanagar Prepared By: Vishwakarma 86C, Topsia Road (South) Kolkata, West Bengal 1 Conceptual Storm water Management Plan Report 1.0 Introduction Dharmanagar is a District town and a Municipal Council in the North East of India and the North Tripura District of the State of Tripura, India. Most of the known history of Dharmanagar is derived from the ancient Rajmala scripts, which is ancient Royal chronicles of the Kings of Tripura, written in the 14th century. The origin of the name ‘Dharmanagar’ cannot be traced back in time. The Rajmala refers to at least four unknown ancient kings whose names include the word ‘Dharma’. Dharmanagar is a city with extreme natural beauty. The city is located in the western hemisphere of the State of Tripura. At present Dharmanagar is bound by Maulvi Bazar of Sylhet, Bangladesh in the North, Karimganj District of Assam in the East, Mizoram state in the South and Kailashahar of Unakoti District in the West. The North Tripura District is famous for several tourist attractions such as Rowa Wild-Life Santuary, Jampui H ills etc. The Jampui Hills are famous for natural beauty, climate and orange garden. The iconic Kalibari is located in the heart of the city of Dharmanagar. Dharmanagar is blessed with a peaceful climate most of the year. The nearest airport to Dharmanagar is in Silchar and further afield Agartala. There are also helicopter services, daily bus services and train services, which connects the city to the capital of the state. -
Economic Review of Tripura 2017-18
Economic Review of Tripura 2017-18 GSDP at current prices (Rs.in crore) NSDP Per Capita Income (in Rs.) of Tripura with Base Year 2011-12 46,132.88 39,612.05 105,044 35,937.73 91,266 29,533.46 83,680 69,474 25,592.83 61,570 21,663.20 52,434 19,208.41 47,079 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18(P) (1st Rev.) (P) (1st Rev.) Directorate of Economics & Statistics Planning (Statistics) Department Government of Tripura, Agartala. www.ecostat.tripura.gov.in 19th Issue ECONOMIC REVIEW OF TRIPURA, 2017-18 Directorate of Economics & Statistics Planning (Statistics) Department Government of Tripura, Agartala. www.destripura.nic.in www.ecostat.tripura.gov.in 1 Sl.No. Chapter Page 1. ECONOMIC SITUATION 3 2. POPULATION 21 3. STATE INCOME 35 4. STATE FINANCE & PLANNING 43 a) State Finance 43 b) Planning 46 5. PRICE & COST OF LIVING 48 6. POVERTY, MANPOWER &EMPLOYMENT 55 7. FOOD, CIVIL SUPPLIES & CONSUMER AFFAIRS 72 8. AGRICULTURE AND ALLIED ACTIVITIES 78 a) Agriculture 78 b) Horticulture 94 c) Animal Resources 99 d) Fisheries 110 9. FORESTRY 115 a) Forestry 115 b) Rubber 126 10. CO-OPERATION 133 11. PANCHAYAT & RURAL DEVELOPMENT 151 a) Panchayat 151 b) Rural Development 153 12. URBANISATION 159 13. ECONOMIC INFRASTRUCTURE 168 a) Power 169 b) Irrigation 175 c) Transport 180 d) Communication 181 e) Vehicle 182 f) Banking 185 14. INDUSTRIES & COMMERCE 187 a) Industries 187 b) Handloom Handicrafts & Sericulture 213 c) Informaiton Technology 218 d) Tourism 230 15. -
North Tripura
State:TRIPURA Agriculture Contingency Plan for District: North Tripura 1.0 District Agriculture profile 1.1 Agro-Climatic/Ecological Zone Agro Ecological Sub Region (ICAR) Humid Eastern Himalayan Region (17.2) - Purvachal (Eastern Range), warm to hot perhumid ESR with Medium to deep loamy Red and Yellow soils, low to medium AWC and LGP 300 days (D3A10). Hot sub-humid (moist) to humid (inclusion of per humid) eco-region- 15.3 Q8A9- Northern part of Dharmanagar Teesta, lower Brahmaputra Plain and Barak Valley, hot moist District agriculture profile humid to perhumid ESR with deep, loamy to clayey alluvium derived soils, medium AWC and LGP 270-300 days (Q8A9) Agro-Climatic Region (Planning Eastern Himalaya Region (II) Commission) Agro Climatic Zone (NARP) Mild -tropical hill zone- Jampui hills and rest under Mid Tropical Plain Zone (NEH-6) List all the districts or part thereof South Tripura, West Tripura, Dhalai, Sipahijala,Unakoti, Gomati, Khowai falling under the NARP Zone Geographic coordinates of district Latitude Longitude Altitude 23039’ to 24030’ N - 24 ° 36' 91045’ to 92029’ N- 92 ° 19' 12.80 m Name and address of the concerned ICAR Research Complex for N.E.H. Region, Tripura Centre ZRS/ ZARS/ RARS/ RRS/ RRTTS Lembucherra, West Tripura, Tripura. Mention the KVK located in the district Krishi Vigyan Kendra, North Tripura, Panisagar, Tripura. Name & address of the nearest Agromet field unit ( AMFU, IMD) for agro- ICAR Research Complex for N.E.H. Region, Tripura Centre advisories in the zone Lembucherra, West Tripura, Tripura. 1.2