Annual Report (2011-12) ______
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Digitization of theatr Digital DawnSmar Tablets tphones Online applications The metamorphosis kingSmar Mobile payments or tphones Digital monetizationbegins Smartphones Digital cable FICCI-KPMG es Indian MeNicdia anhed E nconttertainmentent Tablets Social netw Mobile advertisingTablets HighIndus tdefinitionry Report 2012 E-books Tablets Smartphones Expansion of tier 2 and 3 cities 3D exhibition Digital cable Portals Home Video Pay TV Portals Online applications Social networkingDigitization of theatres Vernacular content Mobile advertising Mobile payments Console gaming Viral Digitization of theatres Tablets Mobile gaming marketing Growing sequels Digital cable Social networking Niche content Digital Rights Management Digital cable Regionalisation Advergaming DTH Mobile gamingSmartphones High definition Advergaming Mobile payments 3D exhibition Digital cable Smartphones Tablets Home Video Expansion of tier 2 and 3 cities Vernacular content Portals Mobile advertising Social networking Mobile advertising Social networking Tablets Digital cable Online applicationsDTH Tablets Growing sequels Micropayment Pay TV Niche content Portals Mobile payments Digital cable Console gaming Digital monetization DigitizationDTH Mobile gaming Smartphones E-books Smartphones Expansion of tier 2 and 3 cities Mobile advertising Mobile gaming Pay TV Digitization of theatres Mobile gamingDTHConsole gaming E-books Mobile advertising RegionalisationTablets Online applications Digital cable E-books Regionalisation Home Video Console gaming Pay TVOnline applications -
Impact of Viral Marketing in India
www.ijemr.net ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962 Volume-5, Issue-2, April-2015 International Journal of Engineering and Management Research Page Number: 653-659 Impact of Viral Marketing in India Ruchi Mantri1, Ankit Laddha2, Prachi Rathi3 1Researcher, INDIA 2Assistant Professor, Shri Vaishnav Institute of Management, Indore, INDIA 3Assistant Professor, Gujrati Innovative College of Commerce and Science, Indore, INDIA ABSTRACT the new ‘Mantra’ to open the treasure cave of business Viral marketing is a marketing technique in which success. In the recent past, viral marketing has created a lot an organisation, whether business or non-business of buzz and excitement all over the world including India. organisation, tries to persuade the internet users to forward The concept seems like ‘an ultimate free lunch’- rather a its publicity material in emails usually in the form of video great feast for all the modern marketers who choose small clips, text messages etc. to generate word of mouth. In the number of netizens to plant their new idea about the recent past, viral marketing technique has achieved increasing attention and acceptance all over the world product or activity of the organisation, get it viral and then including India. Zoozoo commercials by Vodafone, Kolaveri watch while it spreads quickly and effortlessly to millions Di song by South Indian actor Dhanush, Gangnam style of people. Zoozoo commercials of Vodafone, Kolaveri Di- dance by PSY, and Ice Bucket Challenge with a twister Rice the promotional song sung by South Indian actor Dhanush, Bucket Challenge created a buzz in Indian society. If certain Gangnam style dance by Korean dancer PSY, election pre-conditions are followed, viral marketing technique can be canvassing by Narendra Modi and Ice Bucket Challenge successfully used by marketers of business organisations. -
INDIAN INSTANCES of REGULATION of FREESPEECH 2011 1. Political Cartoonist's Website Blocked, Followed by His
INDIAN INSTANCES OF REGULATION OF FREE-SPEECH 2011 1. Political Cartoonist©s website blocked, followed by his arrest nine months later. Month: 27 December 2011 Website: www.cartoonsagainstcorruption.com Reason: Complaint by private entity ± objectionable pictures and texts related to the flag and emblem of India. The website at www.cartoonsagainstcorruption.com was a cartoon based campaign started by a 25 year old political cartoonist, Aseem Trivedi, to support the nation-wide anti-corruption movement in India started by Anna Hazare in 20111. Having published his cartoons in several newspapers, Trivedi, who hails from Kanpur, had launched the website in October 2011 to reach a wider audience. In December 2011 Trivedi©s banners had received a lot of media attention at the time of Anna Hazare©s three-day fast at Mumbai. Consequently, on the second day of the campaign, Trivedi©s website, which features anti-corruption cartoons, had become inaccessible and upon inquiry from the web-site©s host (Big Rock) it was revealed to him that the portal had been suspended following a complaint from the Mumbai Police. The complaint that resulted in suspension of the website was made by a Mumbai- based lawyer, R.P. Pandey2, who alleged that several of the cartoons violated provisions of the Indian Penal Code, 1860 and the State Emblem of India (Prohibition of Improper Use) Act 2005.3 The Aftermath & ©Save Your Voice© Campaign 4: Following his web-site©s ban, Trivedi initiated a blog on Blogger, a Google-based service, where he continued to voice his opinions5. Thereafter a movement against censorship in India called the ©Save Your Voice© campaign was initiated by Trivedi along with journalist Alok Dixit. -
Digital Dawn
Digitization of theatr Digital DawnSmar Tablets tphones Online applications The metamorphosis kingSmar Mobile payments or tphones Digital monetizationbegins Smartphones Digital cable FICCI-KPMG es Indian MeNicdia anhed E nconttertainmentent Tablets Social netw Mobile advertisingTablets HighIndus tdefinitionry Report 2012 E-books Tablets Smartphones Expansion of tier 2 and 3 cities 3D exhibition Digital cable Portals Home Video Pay TV Portals Online applications Social networkingDigitization of theatres Vernacular content Mobile advertising Mobile payments Console gaming Viral Digitization of theatres Tablets Mobile gaming marketing Growing sequels Digital cable Social networking Niche content Digital Rights Management Digital cable Regionalisation Advergaming DTH Mobile gamingSmartphones High definition Advergaming Mobile payments 3D exhibition Digital cable Smartphones Tablets Home Video Expansion of tier 2 and 3 cities Vernacular content Portals Mobile advertising Social networking Mobile advertising Social networking Tablets Digital cable Online applicationsDTH Tablets Growing sequels Micropayment Pay TV Niche content Portals Mobile payments Digital cable Console gaming Digital monetization DigitizationDTH Mobile gaming Smartphones E-books Smartphones Expansion of tier 2 and 3 cities Mobile advertising Mobile gaming Pay TV Digitization of theatres Mobile gamingDTHConsole gaming E-books Mobile advertising RegionalisationTablets Online applications Digital cable E-books Regionalisation Home Video Console gaming Pay TVOnline applications -
Why This “Kolaveri Di” Is Worrying Di? by R Ām Lingam “White Skin-U Girl-U Girl-U – Girl-U Heart-U Black-U – Eyes-U Eyes-U Meet-U Meet-U – My Future Dark”
Why this “Kolaveri Di” is worrying di? By R ām Lingam “White skin-u girl-u girl-u – Girl-u heart-u black-u – Eyes-u eyes-u meet-u meet-u – My future dark”. Yes!!! Kolaveri Di is immensely popular that even here downunder in Auckland we saw a Kolaveri flash mob. Why is this song so popular di? Is Kolaveri something we should be proud of di? Can this song be called an evergreen song di? What is worrying about this song di? One of the most popular songs from the Indian cinema scene this year is the duper hit Kolaveri Di song released on 16 November 2011. This ‘Kolaveri Di’ is so popular that there are several remake versions of in just 2months of its release. It is part of the music to the upcoming Tamil film “3”. It was composed by Anirudh and sung by Tamil cine star Dhanush who recently won the most prestigious national award for acting for his excellent performance in the movie ‘Aadukalam’. How popular di… ‘Kolaveri di’ was one of the top numbers people danced to, in the parties entering into the New Year. Here are some accolades for Kolaveri Di that surprised us all:- This song played nationally on all major radio stations in India and Indian radios overseas; 3,00,000 viewers are reported to be watching the song on YouTube everyday; ‘The Song of the year’ 2011 award by CNN; the ‘Recently Most Popular (Gold)’ video in YouTube; by the start of this year 2012, it had crossed 30 million Youtube views; reported by international media like BBC and Time magazine as a song with a universal theme, catchy tune and unique lyrics. -
The Reasons for the Use of Youtube Among Musicians in India – Using Dependency Theory
The Reasons for the Use of YouTube Among Musicians in India – Using Dependency Theory A Dissertation Submitted in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Philosophy in Media Studies by Nrithya Maria Andrews (Reg. No. 1134002) Under the guidance of Dr. SagarikaGolder Assistant Professor DEPARTMENT OF MEDIA STUDIES CHRIST UNIVERSITY BANGALORE, INDIA MARCH 2012 Property of Christ University. Use it for fair pur pose. Give credit to the author by citing properly, if your are using it. Property of Christ University. Use it for fair purpose. Give credit to the author by citing properly, if your are using it. Approval of Dissertation Dissertation titled ‘The reasons for the use of YouTube among musicians in India - using Dependency Theory’ by Nrithya Maria Andrews, Reg. No. 1134002 is approved for the award of the degree of Master of Philosophy in Media Studies. Examiners: 1. ___________________ ___________________ 2. ___________________ ___________________ 3. ___________________ ___________________ Supervisor(s): Dr. Sagarika Golder ___________________ ___________________ Chairman: Mr. John Joseph Kennedy ___________________ ___________________ Date: ___________ (Seal) Place: Christ University Property of Christ University. Use it for fair pu rpose. Give credit to the author by citing properly, if your are using it. i DECLARATION I, Nrithya Maria Andrews, hereby declare that the dissertation, titled ‘The reasons for the use of YouTube among musicians in India- using Dependency Theory’ is a record of original research work undertaken by me for the award of the degree of Master of Philosophy in Media Studies. I have completed this study under the supervision of Dr. Sagarika Golder, Assistant Professor, Department of Media Studies I also declare that this dissertation has not been submitted for the award of any degree, diploma, associate ship, fellowship or other title. -
Vocalese” in the Class of FLE
International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075, Volume-8, Issue- 6S4, April 2019 The Concept of “Vocalese” in the Class of FLE Cynthia George Abstract— “Music is a world within itself a language we all To structure a formative and fun FLE course through understand “– Steve Wonder. According to these words if this the exploitation of a song aiming at functional, language called “Music” can be used in the teaching of a foreign linguistic and socio cultural objectives. language it justifies the words of Plato “Music is a more potent instrument than any other form of education because rhythm and Why use songs? Why music? harmony find their way into the inward places of the soul”. This Music is a therapy. It is just a communication article aims To highlight the advantages of “Vocalese” in the significantly more powerful when compared with words, teaching of French as a foreign langue (FLE) – Francais alot more immediate and much more efficient” – Yehudi Langue Etrangere and to structure a formative and fun FLE Menuhin course through the exploitation of a song aiming at functional, Inclusion of music/ songs into the teaching methodology linguistic and socio cultural objectives. Why use songs? Why is one of the best ways to teach any foreign language music? Music is a therapy. It is a communication far more powerful than words, far more immediate and far more efficient” because – Yehudi Menuhin. Having understood well the advantages of 1. Music creates positive vibes in the class using songs in the teaching of FLE, let us now analyze the 2. -
Sounds of Madras USB Booklet
A R RAHMAN 16 Parandhu Sella Vaa 1 Saarattu Vandiyila O Kadhal Kanmani Kaatru Veliyidai 17 Manamaganin Sathiyam 2 Mental Manadhil Kochadaiiyaan O Kadhal Kanmani 18 Nallai Allai 3 Mersalaayitten Kaatru Veliyidai I 19 Innum Konjam Naeram 4 Sandi Kuthirai Maryan Kaaviyathalaivan 20 Moongil Thottam 5 Sonapareeya Kadal Maryan 21 Omana Penne 6 Elay Keechan Vinnaithaandi Varuvaayaa Kadal 22 Marudaani 7 Azhagiye Sakkarakatti Kaatru Veliyidai 23 Sonnalum 8 Ladio Kaadhal Virus I 24 Ae Maanpuru Mangaiyae 9 Kadal Raasa Naan Guru (Tamil) Maryan 25 Adiye 10 Kedakkari Kadal Raavanan 26 Naane Varugiraen 11 Anbil Avan O Kadhal Kanmani Vinnaithaandi Varuvaayaa 27 Ye Ye Enna Aachu 12 Chinnamma Chilakamma Kaadhal Virus Sakkarakatti 28 Kannukkul Kannai 13 Nanare Vinnaithaandi Varuvaayaa Guru (Tamil) 29 Veera 14 Aye Sinamika Raavanan O Kadhal Kanmani 30 Hosanna 15 Yaarumilla Vinnaithaandi Varuvaayaa Kaaviyathalaivan 31 Aaruyirae 45 Maanja Guru (Tamil) Maan Karate 32 Theera Ulaa 46 Hey O Kadhal Kanmani Vanakkam Chennai 33 Idhayam 47 Sirikkadhey Kochadaiiyaan Remo 34 Vinnaithaandi Varuvaayaa 48 Nee Paartha Vizhigal - The Touch of Love Vinnaithaandi Varuvaayaa 3 35 Usure pogudhey 49 Ailasa Ailasa Raavanan Vanakkam Chennai 36 Paarkaadhey Oru Madhiri 50 Boomi Enna Suthudhe Ambikapathy Ethir Neechal 37 Nenjae Yezhu 51 Oh Penne Maryan Vanakkam Chennai 52 Enakenna Yaarum Illaye ANIRUDH R Aakko 38 Oh Oh - The First Love of Tamizh 53 Tak Bak - The Tak Bak of Tamizh Thangamagan Thangamagan 39 Remo Nee Kadhalan 54 Osaka Osaka Remo Vanakkam Chennai 40 Don’u Don’u Don’u -
The Role of Viral Marketing on Advertising for Product Promotion in India: Emerging Issues & Challenges
ISSN: 2348 9510 International Journal Of Core Engineering & Management (IJCEM) Volume 3, Issue 1, April 2016 THE ROLE OF VIRAL MARKETING ON ADVERTISING FOR PRODUCT PROMOTION IN INDIA: EMERGING ISSUES & CHALLENGES 1 Prof. Krushna Chandra Bisoi 1 Secretary, Einstein Academy of Technology & Management, Approved by AICTE Govt. of India New Delhi and Affiliated to BPUT Rourkela Odisha 2 Prof. (Dr.) Ramesh Chandra Rath 2Professor –Cum-Dean, Research & Development Cell Einstein Academy of Technology & Management, Approved by AICTE Govt .of India New Delhi and Affiliated to BPUT Rourkela Odisha 1. [email protected] [email protected] ABSTRACT Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses .The emergence of "viral marketing," as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses .Among the first to write about viral marketing on the Internet was the media critic Doug Rushkoff. The assumption is that if such an advertisement reaches a "susceptible" user, that user becomes "infected" (i.e., accepts the idea) and shares the idea with others "infecting them," in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one—the standard in epidemiology for qualifying something as an epidemic), the number of infected users grows according to an exponential curve. -
MM Vol. XXII No. 2 Done by Revathi with All
Registered with the Reg. No. TN/CH(C)/374/12-14 Registrar of Newspapers Licenced to post without prepayment for India under R.N.I. 53640/91 Licence No. TN/PMG(CCR)/WPP-506/12-14 Rs. 5 per copy (Annual Subscription: Rs. 100/-) WE CARE FOR MADRAS THAT IS CHENNAI INSIDE • Short ‘N’ Snappy • When the promised power? • The Krithika-Chitti letters • Perambur Railway Hospital-3 • Economist & Shakespeare Scholar Vol. XXII No. 2 MUSINGS May 1-15, 2012 Government offers hope again for Heritage Act (By The Editor) I’ve found out that by exercising he State Government has announced that it is planning to your mouth, teeth, jaw, cheeks, throat, bring in two laws on the heritage protection front, one specifi- you can lose lots of calories... what I T Appa, you always don’t have to cally covering Mamallapuram, which is a recognised World Heri- mean is, to talk non-stop while eating! dress up in your 70’s clothes every time tage Site, and the other covering heritage and cultural properties you watchEat theyour ‘angry words? young man’ across the State. This is a good development as far as intent is movies! Food facts, nutrition nuggets, concerned. Much, of course, will depend on how this will translate and weight watching. into reality. This is not the first time that the State has raised hopes If you can’t claim any knowl- of legislation for protecting heritage, only to pass over to what it edge or direct experience felt are more pressing issues. Those promises were made as far back with regard to any of the as 1999 and, again, in 2002, and then even more recently when above – chances are that you Heritage Regulations/Acts were drafted or reviewed. -
{Replace with the Title of Your Dissertation}
Vernacular Englishes: Language and Democratic Politics in Post-Liberalization India A Dissertation SUBMITTED TO THE FACULTY OF UNIVERSITY OF MINNESOTA BY Akshya Saxena IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY Shaden M. Tageldin June 2016 © Akshya Saxena 2016 Acknowledgements I am grateful to all my committee members for always, as the expression goes, keeping it real. Through my graduate years at the University of Minnesota, they encouraged me, provided transformative ways to develop my idea, cheered me on, asked me to slow down, posed incisive questions, and demanded clarity and nuance in my responses. At the end of the first full draft of this project, it is their questions that I see as the surest sign of their faith in this work; an honor and a gift. John Mowitt, Simona Sawhney, and Ajay Skaria have written countless reference letters for me, met me in person and on Skype at very short notices, responded to concerns from near and far, and remained flexible across incredible schedules and conflicting time zones. For all this and more, they will always have my gratitude. Shaden Tageldin has been the most extraordinary dissertation adviser. In ways big and small, she has shown a tireless attentiveness to this project and to my scholarly career. Her intellectual rigor, enthusiasm, patience, and generosity will forever be an inspiration for my work, as they have been its most enabling beginnings. This project has been made possible by the timely and generous support of a number of grants and fellowships. A Graduate School Fellowship, Graduate Research Partnership Program, and an Edward W. -
Table of Contents
Table of Contents CHAPTER 1 Cyber Crimes : Introductory “The easy access of internet has ill effects on the youth” 1.1 Introduction 1.2 Online Fraud 1.3 Statistics CHAPTER 2 Historical Background Internet leading the youth towards Crime 2.1 What are cyber crimes 2.2 Geographic origin 2.3 Geographic targets 2.4 Popular products CHAPTER 3 Analysis of Data Ill effects of internet on physical, cognitive and social development of the child 3.1 Negative Effects of Internet Usage on Child Development 3.2 Impact on Physical Development 3.3 Impact on Cognitive Development 3.4 Impact on Social Development 3.5 Sociology of the Internet 3.6 Social networking and entertainment 3.7 CYBERSECTARIANISM CHAPTER 4 Generalizations and findings that are arrived on based on the above research or study. 4.1 EFFECTS OF INTERNET 4.2 Top 10 Negative Effects of Internet on Students CHAPTER 5 Legislative Enactments Verification of results and Conceptualization 5.1 INFORMATION TECHNOLOGY ACT 2000 5.2 Advantages of Cyber Laws 5.3 Yahoo Groups (2003) 5.4 Websites blocked (2006) 5.5 Websites banned 5.6 Pre-screening of Internet content 5.7 Ban on Cartoons Against Corruption 5.8 Websites blocked 5.9 Reliance DNS servers compromised CHAPTER 6 Compilation of Data based on the above research and accordingly deriving the conclusion. 6.1 CONCLUSION : Cyber Crimes Introductory “The easy access of internet has ill effects on the youth” “The contents displayed on the various sites on internet are negative & misguiding” “ Lack of privacy as a result of easy access of net : hacking” 1.1 Introduction The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve several billion users worldwide.