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Building and Transforming Effective Partnerships

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Building and Transforming Effective Partnerships The Red Hat Way Building and Transforming Effective Partnerships By David Heaton, CoreNet Global Red Hat, the world’s leading provider THE BEGINNING At a tactical level, the whole company of open source solutions in cloud, literally took part in the project because virtualization, storage, Linux, and Based in Raleigh, NC, Red Hat used a Red Hat reached out to every business middleware technologies, is a perfect project-based integration approach unit and employee to understand their example of a company that has gone for its corporate relocation to a new needs. from a strong project-based integration headquarters. The company, which has platform to one that is now more mature approximately 5,900 employees globally, For the relocation, they created the GET and structured in nature. While the houses approximately 1,000 people at team (Growth and Expansion Team), integration model is not necessarily a its new office building, which opened in which consisted of about 50 leaders “formalized” structure or model, it has spring 2013. from all the different departments. transformed into a well-oiled machine They met at least once a month, and where members from Global Workplace The project-based integration platform then went back to their departments Solutions (GWS), IT, Finance, Brand and was essential for this large relocation to provide relocation information and People come together on a quarterly project. receive employee feedback. In turn, they basis and collaborate on company- shared that feedback at their next GET Many different aspects of the business meeting to ensure employee voices were focused initiatives, and meet weekly on were involved at the strategic level — project-based initiatives. heard and everyone was engaged in the Real Estate, IT, People, Finance, Legal, relocation. Brand, Communications and more. The Power of GWS Global Workplace Solutions (GWS) is designed to plan, develop and maintain Red Hat’s global offices, which includes a portfolio consisting of over 80 leased offices in more than 30 countries. The goal was to create a flexible and efficient department that is scalable to Red Hat’s operations. GWS serves as the strategic advisor to the business by delivering the following services: Real Estate, Workplace Planning, Real Estate Development and Sustainability, Workplace Resources, and Facilities Operations. As a result, the team supports Red Hat’s dynamic workplace requirements, while driving the strategic initiatives related to workplace design and location. GWS has developed a world-class partner strategy to leverage industry best practices and to maximize the return on investment, consistently leveraging managed partner models to support the business requirements driven by its global portfolio. Red Hat’s workplace plays a strategic role in supporting its corporate brand message, as well as its employee attraction and retention strategy. The organization is closely aligned and dependent on its corporate partners; the People, Brand, Finance and IT teams. Together, GWS and these partners deliver the workplace, human capital and technology that create the basic building blocks inherent to Red Hat’s DNA. 1 Building and Transforming Effective Partnerships Part of the challenge was interpreting Development and Sustainability, what various departments needed Workplace Resources, and Facilities in the new space, as Engineering, Operations. These five verticals serve With Red Hat’s movement into new Finance, Legal and Marketing all had as the strategic advisor to each line of markets, expansion in current markets, and different preferences. business. historical headcount growth, it became apparent that real estate would need to “Brand and Marketing wanted open, The team supports Red Hat’s dynamic rapidly mature in order to proactively completely collaborative spaces, workplace requirements, thereby support Red Hat’s future business needs. whereas Finance and Legal wanted driving strategic initiatives related closed-door offices,” said Simon to workplace design and location. Specialists needed to be added who had George, Director of Real Estate at Youst explained, “Red Hat workplace experience managing enterprise-level real Red Hat. “We needed to be able to plays a strategic role in supporting estate and workplace departments. Proper match and meet the needs of all our corporate brand message, as expectations and priorities for the business those people without sacrificing our well as our employee attraction and were set with a focus on high-level overall brand and culture within the retention strategy. Our organization customer service. workspace.” is closely aligned and dependent on As a result, in 2012 Craig Youst our corporate partners in IT, Finance, Red Hat collaborated with an outside reorganized the real estate department Brand and People. Together, we’ve into five distinct verticals (Real Estate, partner, IA Interior Architects, to been able to deliver the workplace, create an office design that kept Workplace Planning, Real Estate human capital and technology to Development and Sustainability, every business unit happy and create the basic building blocks productive. Workplace Resources, and Facilities inherent to Red Hat’s DNA.” Operations). Immediate benefits include: Red Hat still has project-based REAL ESTATE PARTNERS WITH • Increased levels of knowledge and teams that meet both informally and PEOPLE formally across departments, but that expertise; • More efficient use of time and has developed and transformed into So just how has Red Hat’s GWS energy; a more formalized process. team been able to form effective • Dedicated subject-matter experts partnerships across the various in-house; THE CREATION support functions? • Better focused efforts by experienced OF GLOBAL “Our organization is Youst gave some professionals; WORKPLACE insight into how closely aligned and • More mature management for SOLUTIONS (GWS) they have taken departmental development; dependent on our their collaborative Real estate decisions • Streamlined thought processes that partnerships to are made with insight corporate partners focus on greater efficiency and cost- the next level, from across the control; and in IT, Finance, Brand embracing company by working • Increased productivity and cleared continuous with business leaders and People. Together, direction and advice improvement by and seeking employee Also, Red Hat offices were classified into we’ve been able to becoming a valued input, explains Craig four distinct categories that helps raise its partner to the Youst, Senior Director, deliver the workplace, largest business priorities to the forefront business. Global Workplace human capital and (Core, Critical, Satellite, and Managed Solutions, at Red Hat. He said the Services). Youst pointed out previous technology to create improvement efforts to treat all offices with equal Youst leads Red Hat’s in the quality of importance did not scale efficiently. Now, GWS team, which the basic building service delivery led real estate is positioned to invest more in plans, develops blocks inherent to Red to a strategic shift its core and critical locations, and bring and maintains the of GWS to the next accountability for business performance company’s worldwide Hat’s DNA.” level of maturity in to other sites. offices to provide connecting with a safe and comfortable working “GWS’ highest priority is to proactively its business partners. Red Hat took a environment for its employees, provide cost-effective and flexible work holistic response in looking at people, customers and visitors. Red Hat has spaces where our business demands it processes, systems and behaviors. a rapidly growing global real estate most,” said Simon George, Director, Real portfolio in more than 80 offices in For example, GWS collaborates Estate for Red Hat. “This requires us to over 30 countries. with Red Hat’s People team and has meet regularly with key business stake formed partnerships centered on the holders to understand where the business GWS is strategically divided into the following three Workforce Planning is growing and how to ensure we support following five verticals: Real Estate, initiatives: that growth. Workplace Planning, Real Estate 2 Building and Transforming Effective Partnerships 1. Workforce Expansion – Utilize scenario planning and strategic headcount forecasting to determine the appropriate location for geographic The level of integration among GWS and the expansion. other support functions at Red Hat is quite extensive. “We view our colleagues in IT, 2. Workforce Optimization – Review existing sites to determine the most People, Brand, and Finance as more than just effective place to put its resources and better optimize current locations, partners, but ‘end users’ so it’s imperative we and; factor in all their requirements,” said Youst. 3. Demand Planning – Engage company-wide business units to develop a “Our partnerships vary depending on the three-year plan to forecast where the appropriate resources will need to vertical and the specific project or initiative be. This helps define risk, costs and availability. we’re working on.” Lia Frid, Sr. Manager of HR Systems and Operations with Red Hat explained Youst went on to explain that in the that this is just one area where People and GWS have proactively partnered previous structure, it was difficult to together. “We saw the value and created a comprehensive tool that details the find the time and resources available to essential data points required for our line of business
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