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Workplace Strategy: Part 2 Designing a Transformative Workplace Margulies Perruzzi | 2 MARGULIES PERRUZZI | 1 WORKPLACE STRATEGY: PART 2 DESIGNING A TRANSFORMATIVE WORKPLACE MARGULIES PERRUZZI | 2 TABLE OF CONTENTS PART 2 OVERVIEW CHAPTER 4 IMMERSIVE WORKPLACES CHAPTER 5 NEW TECHNOLOGIES CHAPTER 6 DYNAMIC MODELS OF WORKING CHAPTER 7 CHANGE MANAGEMENT CHAPTER 8 DATA DRIVEN DESIGN CHAPTER 9 EMPLOYEE WELLBEING ABOUT MARGULIES PERRUZZI A new US headquarters for Cimpress and Vistaprint, a global supplier of customized marketing solutions. MARGULIES PERRUZZI | 3 OVERVIEW WORKPLACE STRATEGY: PART 2 MARGULIES PERRUZZI | 4 OVERVIEW WORKPLACE STRATEGY: PART 2 WORKPLACE STRATEGY PART 1: RECAP WORKPLACE STRATEGY PART 2 CHAPTERS 1-3: LEVERAGING YOUR SPACE CHAPTERS 4-8: DESIGNING A TO INSPIRE TOMORROW’S TALENT TRANSFORMATIVE WORKPLACE In Margulies Perruzzi’s Workplace Strategy 1.0, we reviewed techniques In this issue, Workplace Strategy 2.0, Margulies Perruzzi’s Workplace businesses can implement to effectively support the three main Strategy experts offer a deeper understanding of the current state of business drivers impacting the workplace: work today. What’s next for organizations and the impacts on their physical workplaces? We will look at the shift in: Inspire Productivity Attract & Retain Talent Enhance Create better value/ Competition Brand Recognition User-Centric Design Energy Trends Changes in Workflow product service for talent Motivate employees 1. 71% 41% INSPIRE US businesses lose $11 PRODUCTIVITY billion annually as a result 1 Evolving Technology Employee Wellbeing employees who know of employee turnover. millennials choosing what their firm stands for jobs with firms having WORKPLACE and how it differs from a commitment to the competition3 MISSION community2 STRATEGY 1.0 LEVERAGING ENGAGEMENT YOUR SPACE TO These factors are influencing the design of the transformative INSPIRE TOMORROW'S workplace, enabling companies to rethink how they create space TALENT to accommodate rapid growth and consolidation while motivating CIMPRESS | VISTAPRINT // WALTHAM, MA: Product display via graphics and technology CIMPRESS | VISTAPRINT // WALTHAM, MA: Accolades and Mission in gathering spaces and other amenity areas reinforces the company end product Statements where staff congregates on display reinforce company goals workers by offering the time and tools needed to do their jobs well. 1. Bureau of National Affairs 2. JK Group: "Is 'Love' A Part of Your Workplace?" 3. Gallup survey of 3,000 workers MARGULIES PERRUZZI | 5 CHAPTER 4 IMMERSIVE WORKPLACES MARGULIES PERRUZZI | 6 CHAPTER 4 IMMERSIVE WORKPLACES BOOST CUSTOMER ENGAGEMENT Customer expectations are evolving at a rapid pace. It’s no longer enough to offer a great product/service at a good price. Eight out of 10 customers say that the experience a company provides is Today’s businesses are taking note, and beginning to investigate how to as important as its products and services. place its customers at the core of its experiences. PTC’s new global headquarters allows their clients to drive industrial digital transformation by enabling companies to design, manufacture, and operate innovative software. MARGULIES PERRUZZI | 7 CUSTOMER-CENTRIC SPACES CHAPTER 4 Including engaging customer-centric spaces in the design of your IMMERSIVE workspace helps provide a significantly improved overall experience, WORKPLACES leading to attracting and retaining customers/tenants. Sometimes called user-centric design, customer-centric design is an approach to business focusing on creating a positive experience for the customer. Customer-centric businesses ensure the customer is at the center of a business's philosophy, operations, or ideas. Customer-centric businesses were more profitable compared to those 60% not focused on the customer. More Profitable Philips Executive Briefing Center encourages clients to interact with devices. Today, organizations are incorporating design solutions in their workspace that allows for customers to interact with their products and services while better understanding their brand and culture. Concierge design versus reception desks are being deployed. Value added services, such as incorporating IT genius bars versus a ticketed help desk, are becoming more commonplace. Boston Scientific Headquarters empowers clients to find their way around. MARGULIES PERRUZZI | 8 MEETING THE NEEDS OF THE EXAMPLE: EMPLOYEE-CENTRIC SPACES CHAPTER 4 EVOLVING WORKFORCE Today, organizations are incorporating crowd-sourcing mobile apps, IMMERSIVE such as CrowdComfort, to offer employees and tenants an easy way of WORKPLACES It can be observed that people are increasingly dependent on mobile reporting building issues, like maintenance, health, safety, comfort, and devices and technology, with expectations of working faster and IT. These channels, especially those with user-friendly, easy-to-navigate more efficiently. There is little tolerance for antiquated systems and interfaces, empower users to resolve their own issues. This employee- outmoded technology. driven data offers facility managers a way to drive productivity, safety, As a result, changes in the workplace need to mirror the seamless and comfort by making informed decisions. experiences offered on home devices. This full experience integration requires re-thinking technology delivery Five years ago, 90% of support and success measures for workplace experience alignment. requests were made via phone. Since then, that number has <45% been cut in half. Requests made by phone today NOW NOW NOW Turn on presentation Make coffee now Order my favorite lunch Set temperature to 72° MARGULIES PERRUZZI | 9 DESIGNING IMMERSIVE WORKSPACES CHAPTER 4 Workplace Innovators of today, made up of Directors of Real Estate, IMMERSIVE Facility Managers, IT, Human Resources, Corporate Communications and WORKPLACES their design teams, are required to think creatively and help improve the customer and employee experiences. Real Estate management is shifting from just managing the building to a tool that can: » Showcase company values » Deploy employee experience strategies » Communicate differentiators » Aid in the attraction and » Increase engagement retention of talent “The future of the workplace is about the future of people.” Andrea Murray (Partner at ISG) These workplace innovators are looking to new technologies and new ways of working to enable their company to easily shape their future and put their people first. Knowledge workers want to have Example: Find ways to highlight your values, products, and services more communication tools available on client facing floors through the use of video displays, kiosk/ to them in the future. displays and wayfinding, branding, and VR experiences.Explore the 76% idea of including lab and maker spaces, encouraging customers to Want more tools experience and participate in your process.” MARGULIES PERRUZZI | 10 CHAPTER 5 NEW TECHNOLOGIES MARGULIES PERRUZZI | 11 CHAPTER 5 NEW TECHNOLOGIES VIRTUAL & AUGMENTED REALITY Augmented and Virtual Reality look similar, but they are actually different. Augmented Reality uses the existing environment as a base, building graphics on top. Virtual Reality uses a virtual/created environment as the base. Companies seeking a competitive edge are beginning to use Virtual Reality and Augmented Reality in the workplace to enhance their help desk, Augmented Reality remote meetings, and training, with the ultimate goal of improving the employee experience and firms’ ability to control costs. VIRTUAL REALITY IN CORPORATE TRAINING These technologies are changing how we design workspaces. Mixed reality better integrates training, improving training quality and reducing overhead associated with bringing employees up to speed. VR is used in the workplace in the following ways: » More flexibility: learn on- » Reduced cost to organizations demand anytime, anywhere » Increased efficiency » Higher learning engagement » Measured outcomes of » Personalized content learning more effectively » Dedicated career coaching Virtual Reality MARGULIES PERRUZZI | 12 The VR/AR industry is expected CHAPTER 5 to grow exponentially by 2025 NEW TECHNOLOGIES VIRTUAL PARTICIPATION with a lot geared towards real Virtual assistance and telepresence robots are being explored by $80B estate purposes. many companies. Machines can streamline work processes, allowing Expected VR/AR market employees the opportunity to take advantage of additional educational opportunities, utilize employ wellness programs, or participate in an innovative workplace project. Companies expect to make use of 62% virtual assistants in just two years Expect to use VAs Telepresence robots are giving employees physical presence at work when they are unable to be there in person. These robot are free to roam the office without having to schedule a meeting, allowing remote workers to remain engaged in day-to-day activities and become part of hallway conversations. Did you know? • Estimated savings:$24,000 (based on 2-day trips twice per month) • Estimated Annual Pollution Reduction 2(CO ): 35 pounds MARGULIES PERRUZZI | 13 CHAPTER 5 NEW TECHNOLOGIES DESIGNING FOR NEW TECHNOLOGIES If you are not embracing technology you are going to Training centers with visitor Soundproof podcast recording IoT is changing the digital display be left behind: the mobile movement is here to stay. areas are reduced as more on- areas support this effort and experience. Voice-activation demand online or VR training will continue to grow in the reduce the need for expensive Property managers are able to adjust temperatures in buildings while sessions
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