#48 April 2017
SNIF HOME CARE CONTENT
01. AIR CARE 02. FABRIC CARE 03. HOUSEHOLD
Marketing | Confidential March 2017 Page 2 CODES USED IN THIS PRESENTATION
Country ISO codes and area list used
Code Country name Code Country name
AE United Arab Emirates GB United Kingdom
AT Austria HR Croatia
BG Bulgaria PL Poland
DE Germany Code Area name
RU Russia CEE Central and Eastern Europe
FR France EUR Europe
Marketing | Confidential March 2017 Page 3 1 1
AIRCHAPTER CARE TITLE
Marketing | Confidential March 2017 Page 4 AIR CARE
W5 – Mini Spray Aerosols (DE) W5 – Spray Aerosols (DE) Lidl Lidl New Product New Product
. Vanilla Dream . Bamboo . Blue Ocean . Lavender . Lemon Twist . Magnolia . Floral Fantasy . 2 in 1 Air Freshener . 15 ml / EUR 1.89 . Neutralizes Bad Odour . 300 ml / EUR 1.49
Marketing | Confidential March 2017 Page 5 AIR CARE
Dufti by Gies – Scented Candle (DE) Rubin Licht – Reed Diffuser (DE) Gies Rossmann New Product New Product
. Strawberry Lime . Sound Of The Sea . Vanilla Patchouli . Iris . English Rose . Lasts up to 4 months . Cashmere . 120 ml / EUR 4.99 . Southern Sun . 100% Stearin /Renewable Raw Material . EUR 1.99
Marketing | Confidential March 2017 Page 6 AIR CARE
Casa Deco – Scented Candle (DE) Aldi Süd New Product
. Fresh Air Scent . Mixed-Berry Scent . Flower Scent . Vanilla Scent . Lasts up to 30 hours . EUR 1.49
Marketing | Confidential March 2017 Page 7 AIR CARE
Glade – Scented Candle & Aerosol Glade – Scented Candle & Aerosol Glade – Scented Candle (GB) Glade – Scented Candle (GB) & Sense & spray (EUR, RU) & Sense & spray refill (EUR, RU) SC Johnson SC Johnson SC Johnson SC Johnson New Product New Product New Product New Product . With Bali Sandalwood & . Magnolia & Vanilla . Exotic Bazaar . Bamboo garden Jasmine . Wild rose And Saffron . Green Tea And Aloe . Limited edition . Limited edition
Marketing | Confidential March 2017 Page 8 AIR CARE
Air Wick – Automatic Starter Kit Air Wick – Automatic Starter Kit Air Wick – Automatic Starter Kit Air Wick – Freshmatic Max (GB) (GB) (GB) Refill Pure (GB) Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser New Product New Product New Product New Product
. Linen Lily . Cherry blossom . Spring delight . Mediterranean Sun
Marketing | Confidential March 2017 Page 9 AIR CARE
Febreze – Fabric refresh (GB) Febreze – Air freshner (GB) Febreze – Air freshner (GB) Febreze – Air freshner (GB) Procter & Gamble Procter & Gamble Procter & Gamble Procter & Gamble New Product New Product New Product New Product
. Blossom breeze . Morning dew . Heavy duty . Heavy duty . Fresh Boost . Crisp clean
Marketing | Confidential March 2017 Page 10 AIR CARE
Febreze – Fabric refresher (GB) Febreze – Air freshner (GB) Procter & Gamble Procter & Gamble New Product New Product
. Pet . Anti Tobacco
Marketing | Confidential March 2017 Page 11 AIR CARE
Tesco – Reed diffuser & candle (GB) Tesco – Reed diffuser & candle (GB) Tesco – Wax melts (GB) Tesco Tesco Tesco Limited edition Limited edition Limited edition
. Rhubarb & Rose . Guava & Pink grapefruit . Peach & Prosecco
Marketing | Confidential March 2017 Page 12 AIR CARE
Air Wick – Electronic device making (EUR) Reckitt Benckiser New product
. Essential Mist is the first nebuliser device available on the mass market . Lavandin . Vanilla flower . Star jasmine
Marketing | Confidential March 2017 Page 13 AIR CARE
The body shop – Candle (GB) Air Wick – Electronic device making (EUR) L’Oreal Reckitt Benckiser New product New product
. Mediterranean sea salt . Fragrance with 5 essential oils . Japanese camellia . Energizing . Hawaiian kukui . Refreshing . Natural wax candle . Relaxing . Water added for maximum quality of fragrance – free formula
Marketing | Confidential March 2017 Page 14 AIR CARE Vibrant new variants
Brait – Dry Air Freshener (PL) Brait – Water Mist (PL) Dramers Dramers New product New variant
. 3 variants: Pink Party, Juicy Sunset, . Magic mist Cold Alaska . Óriental Garden . Dry mist . mysterious, sensual and seductive fragrance of orchids . New shape provides convenient dosing in the evening. . a fine water mist, which neutralizes unpleasant odors, freshens and humidifies the air. . The natural formula makes fresheners can be applied directly onto the fabric (clothes, curtains, upholstery).
Marketing | Confidential March 2017 Page 15 AIR CARE Premium reed designs
Brait – Reeds (PL) Dramers New product
. Premium sticks . 3 variants: Midnight Dream, Night Touch, Secret Love . Freshener emits the aroma through the use of innovative sticks that emit an exceptionally strong smell.
Marketing | Confidential March 2017 Page 16 AIR CARE Colorful Car air freshener launches for a fun-filled ride
Aroma Car – Cellulosique car airfreshner (PL) Aroma Car – Gel (PL) MTM MTM New product New product
. 5 variants: Black, Vanilla, New Car, Bubble . 5 variants: Black, New Car, Lemon, Red Gum, Lemon Fruits, Aqua . Air vent grill
Marketing | Confidential March 2017 Page 17 AIR CARE
Airwick – Life Scents (RU) Reckitt Benckiser New variants
. First day of Spring – cut grass, cherry blossom, narciss . Morning in the forest – blackberry, dew, wild rosemary . Airy freshness – apple garden, cotton, summer wind
Marketing | Confidential March 2017 Page 18 1 2
FABRICCHAPTER CARE TITLE
Marketing | Confidential March 2017 Page 19 FABRIC CARE Detergents are turning to very sensorial products
Super Croix – Japon, Fleur de cerisier & Thé Dash 2en1 – Fleurs de frangipanier & Vert (FR) Mandarinier (FR) Henkel Procter & Gamble New Product New product
. Relaxing, long-lasting fragrance, sensorial . Touch of freshness (Lenor), new fragrance, experience only in FR . 3L / EUR 7.49 . Pods: EUR 11.50 / 30 capsules Liquid: EUR 7.00 / 1.5L
Marketing | Confidential March 2017 Page 20 FABRIC CARE
Lenor – Unstoppables (DE) Lenor – Unstoppables (GB) Lenor – Fabric softener (GB) Procter & Gamble Procter & Gamble Procter & Gamble New Product New Product New Product
. Dreams . Spring . Wild flower bloom . Intensive Laundry Scent . Intensive Laundry Scent . 275 gr / EUR 5.95
Marketing | Confidential March 2017 Page 21 FABRIC CARE
Lenor – Fabric Conditioner (GB) Lenor – Fabric Conditioner (GB) Lenor – Fabric Conditioner (GB) Procter & Gamble Procter & Gamble Procter & Gamble New Product New Product New Product
. Shea butter . Tree blossom . Sea minerals
Marketing | Confidential March 2017 Page 22 FABRIC CARE
Comfort – Fabric Conditioner (GB) Comfort – Fabric Conditioner (GB) Tesco – Fragrance booster (GB) Tesco – Fragrance booster (GB) Unilever Unilever Tesco Tesco New variant New variant New Product New Product
. Floral elixir . Tropical punch . Golden topaz . Blue sapphire
Marketing | Confidential March 2017 Page 23 FABRIC CARE
Vanish – Gel fabric stain remover (GB) Vanish – Gel fabric stain remover (GB) Seventh – Laundry detergent (GB) Reckitt Benckiser Reckitt Benckiser Unilever New Product New Product New Product
. Platinum pink gel . Platinum oxi-action white gel . Free & clear . Made for sensitive skin . No fragrance
Marketing | Confidential March 2017 Page 24 FABRIC CARE
Seventh – Laundry detergent (GB) Method – Laundry detergent (GB) Unilever Method New Product New products
. Free & clear . Orchard fruit . Lavender & blue eucalyptus . Peony blush . Wild lavender
Marketing | Confidential March 2017 Page 25 FABRIC CARE ARIEL launches a new Platinum powder detergent range
Ariel Automatic Platinum – Pure HD Clean, Fragrant HD Clean, Luminous HD Clean (AE) Procter & Gamble Powder Detergent
.Pure HD Clean; outstanding cleaning and the pure booster restores and maintains the integrity of your clothes as well as removing allergens, so you can unleash your clothes in full HD after every wash. .Fragrant HD Clean; A fresh cleaning boost with long lasting technology that delivers 24 hours of freshness during wear .Luminous HD Clean; A formula enriched with a cocktail of lightening agents to lift away dullness from whites and colours, help restore vibrancy and rejuvenate fabrics. .Available in 2.5 KG . AED 41.20
Marketing | Confidential March 2017 Page 26 FABRIC CARE Downy adds a new ‘Glow’ variant to it’s Unstopables range.
Tide – Powder Detergent (AE) Downy – Unstopables (AE) Procter & Gamble Procter & Gamble New variant New variant
.Jasmine scent .Glow variant .Available in 1.5 KG .In Wash scent booster .AED 17.95 .12 weeks of freshness .Available in 275 gr .AED 24.50
Marketing | Confidential March 2017 Page 27 FABRIC CARE Supreme French fine fragrances for Silan’s new premium range and Intense freshness for Comfort in Austria
Silan – Fabric softener (AT, HR) Comfort Intense – Fragrance booster (AT) Henkel Unilever New Range New product
. With millions of smoothing elements . Fresh Sky, Fuchsia Passion, Luxurious . Irresistible fiber care . Perfume Pearls . French fine fragrance . 275 gr / EUR 6.95 . 3 variants: Romance, Glamour, Passion . 600 ml / 24 washes / EUR 3.95
Marketing | Confidential March 2017 Page 28 FABRIC CARE
Comfort – Fabric softener (AT) Comfort – Fabric Softeners (AT) Unilever Unilever Packaging repack New product
. Dermatologically Tested . Incredibly intense freshness . Hypoallergenic . 64 washing . Incredible softness from a tiny dose . EUR 3.95 . 960 ml / 64 washing . EUR 3.95
Marketing | Confidential March 2017 Page 29 FABRIC CARE New colorful packaging & floral inspirations bloom in Fabric Softeners in CEE
Lex – Fabric softener (BG) Sofin – Fabric softener (PL) Faks/Ornel/Nila – Laundry detergent & Mexon Global Cosmed softener (HR) Range relaunch New Fabric Softener Range Saponia New product range . Long-lasting scent . 10 weeks of freshness . Mild formula . Scent pearls . collection inspired by fashion, beauty, . 4 variants: Secret Garden, Floral . 3 variants: Magnolia & Apple interior design, food and travel Dream, Exotic Bouquet, Flower Flower, Iris & Peach Flower, Rose . Lifestyle collection Fantasy & Vanilla . high-quality formulations and attractive . 1L fragrant creations
Marketing | Confidential March 2017 Page 30 FABRIC CARE
Mif - Floral (RU) Losk – Sensitive (RU) Procter & Gamble Henkel New variants New variant
. Lily of the valley freshness . Sensitive with chamomile extract . Mountain lavender freshness
Marketing | Confidential March 2017 Page 31 FABRIC CARE
Persil – Lavender freshness (RU) Henkel New variants
. Gel . Powder . Duo-caps
Marketing | Confidential March 2017 Page 32 1 3
HOUSEHOLDCHAPTER TITLE
Marketing | Confidential March 2017 Page 33 HOUSEHOLD
Pril – Liquid Dishwash (DE) Method – Liquid Dishwash (DE) Method – Multi Cleaner Spray (DE) Henkel Method Method Limited Edition Limited Edition Limited Edition
. Magnolia & Coconut Water . Hummingbird Garden . Hummingbird Garden . White Tea & Mint . Plant Based . Plant Based . Power Gel . 532 ml / EUR 2.95 . Highest Power Degrease . Highest Power Degrease . 828 ml / EUR 3.75 . 500 ml / EUR 1.11
Marketing | Confidential March 2017 Page 34 HOUSEHOLD
Sagrotan – All Purpose Cleaner (DE) Sagrotan – All Purpose Cleaner Spray (DE) Meister Proper – All Purpose Cleaner Reckitt Benckiser Reckitt Benckiser Spray (DE) New Product New Product Procter & Gamble Packaging Relaunch . Pomegranate & Cherry Blossom . Pomegranate & Lime . Highest Power Degrease . Highest Power Degrease . Citrus Freshness . 1500 ml / EUR 2.79 . 750 ml / EUR 2.79 . Highest Power Degrease . 500 ml / EUR 1.99
Marketing | Confidential March 2017 Page 35 HOUSEHOLD
Cillit Bang – WC Rimblock (DE) Domestos – WC Rimblock (DE) Reckitt Benckiser Unilever New Product New Packaging Design
. Ocean Freshness . Ocean . Blossom Freshness . Lime . 39 gr / EUR 1.35 . Power 5: Power Foam, Anti-Scaling, Long- Lasting Freshness, Gloss Effect, Hygienic Cleanliness . 3x55 gr / EUR 3.69
Marketing | Confidential March 2017 Page 36 HOUSEHOLD
Pril – Liquid dishwash (DE) Auchan – Hand dishwashing (FR) Henkel Auchan New Product New variant
. Sensitive . Mango & passion . Calendula . Pro Nature . Protects the resources . Ecologically friendly product . 500 ml / EUR 1.79
Marketing | Confidential March 2017 Page 37 HOUSEHOLD
ST Marc – Multi surface cleaner (FR) ST Marc – Multi surface cleaner (FR) ST Marc – Multi surface cleaner (FR) Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser New Product New Product New Product
. Power Gel . Power Gel . Power Gel . Breton Coasts . Bicarbonate . Landes Forest
Marketing | Confidential March 2017 Page 38 HOUSEHOLD
Dettol – Disinfectant spray (GB) Dettol – Power floor gel (GB) Flash – Multi surface cleaner (GB) Flash – Multi surface cleaner (GB) Reckitt Benckiser Reckitt Benckiser Procter & Gamble Procter & Gamble New Product New Product New Product New Product
. Pomegranate paradise . Cotton . Blossom & breeze . Crisp lemons . All in one
Marketing | Confidential March 2017 Page 39 HOUSEHOLD
Seventh – Dish liquid (GB) Seventh – Dish liquid (GB) Seventh – Glass & surface Seventh – Toilet bowl cleaner (GB) Unilever Unilever cleaner (GB) Unilever New Product New Product Unilever New Product New Product . Free & clear . Lavender flower & mint . Emerald cypress & fir . Non toxic formula . Non toxic formula . Streak-free shine . No fragrance
Marketing | Confidential March 2017 Page 40 HOUSEHOLD
Cif – Multi purpose spray (GB) Cif – Multi purpose spray (GB) Cif – Kitchen spray (GB) Unilever Unilever Unilever New Product New Product New Product
. Actifizz . Actifizz . Power & Shine . Lemon . Ocean . Orange & tangerine oil . Ultra-degreaser
Marketing | Confidential March 2017 Page 41 HOUSEHOLD
Method – Antibacterial kitchen (GB) Method – Antibacterial bathroom (GB) Method – Antibacterial all purpose Method Method cleaner (GB) New Product New Product Method New Product . Sunny citrus . Water mint . Wild rhubarb
Marketing | Confidential March 2017 Page 42 HOUSEHOLD
V.I.Poo – Toilet perfume spray V.I.Poo – Toilet perfume spray V.I.Poo – Toilet perfume spray V.I.Poo – Toilet perfume spray (EUR) (EUR) (EUR) (EUR) Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser New Product New Product New Product New Product
. Fruity pin-up . Rosy scarlet . Lemon idol . Lavender superstar
Marketing | Confidential March 2017 Page 43 HOUSEHOLD Limited editions in dish washing liquid category
Carli – Hand dishwashing (HR) Ludwik – Hand dishwashing (PL) Labud Grupa Inco S.A. Winter edition Christmas variant
. Apple & Cinnamon . Tough on grease . Soft on Hands, tough degreaser . Vitamin complex . 500 ml . biodegradable formula . with festive scent of cinnamon and clove . washes in hot and cold water . dermatologically tested
Marketing | Confidential March 2017 Page 44 HOUSEHOLD Premium launches in dish washing liquid category
Ludwik – Hand dishwashing (PL) Likvi – Hand dishwashing (HR) Grupa Inco S.A. Saponia New Premium product range New product
. the strongest formula with added . collection is inspired by fashion, moisturizing complex skin care factor, beauty, interior design, food and . concentrated to be 50% more efficient travel . Ph neutral . high-quality formulations and . dermatologically tested attractive fragrant creations . 2 variants: Lemon Verbena / Pomegranate . Irresistible apple scent
Marketing | Confidential March 2017 Page 45 HOUSEHOLD Vintage packaging meet premium ingredients for DM’s new range All purpose cleaners get new colorful variants for spring time
Denk Mit – Hand dishwashing (HR) Medix Universal – All purpose cleaner (BG) Ludwik – All purpose cleaner (PL) DM Mexon Grupa Inco S.A. New Product range Range repack New product variants
. 2 variants: DWL Rosemary & Mint / Balsam . Multifunctional cleaning formula appropriate . clean & streak-free shine Lemon & Ginger for different surfaces in your home and garden . 2 variants: Summer Garden / Spring . with essential oils for intense aroma . Wide range that brings the sensation of Garden . 450 ml cleanness and long-lasting freshness . Midnight Orchid / Mystic Lily / Lilac / Fresh Air / Lily of the Valley . New – Cotton Breeze . 1.5 L
Marketing | Confidential March 2017 Page 46 Thanks !
Thanks!
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