#48 April 2017 SNIF HOME CARE CONTENT 01. AIR CARE 02. FABRIC CARE 03. HOUSEHOLD Marketing | Confidential March 2017 Page 2 CODES USED IN THIS PRESENTATION Country ISO codes and area list used Code Country name Code Country name AE United Arab Emirates GB United Kingdom AT Austria HR Croatia BG Bulgaria PL Poland DE Germany Code Area name RU Russia CEE Central and Eastern Europe FR France EUR Europe Marketing | Confidential March 2017 Page 3 1 1 AIRCHAPTER CARE TITLE Marketing | Confidential March 2017 Page 4 AIR CARE W5 – Mini Spray Aerosols (DE) W5 – Spray Aerosols (DE) Lidl Lidl New Product New Product . Vanilla Dream . Bamboo . Blue Ocean . Lavender . Lemon Twist . Magnolia . Floral Fantasy . 2 in 1 Air Freshener . 15 ml / EUR 1.89 . Neutralizes Bad Odour . 300 ml / EUR 1.49 Marketing | Confidential March 2017 Page 5 AIR CARE Dufti by Gies – Scented Candle (DE) Rubin Licht – Reed Diffuser (DE) Gies Rossmann New Product New Product . Strawberry Lime . Sound Of The Sea . Vanilla Patchouli . Iris . English Rose . Lasts up to 4 months . Cashmere . 120 ml / EUR 4.99 . Southern Sun . 100% Stearin /Renewable Raw Material . EUR 1.99 Marketing | Confidential March 2017 Page 6 AIR CARE Casa Deco – Scented Candle (DE) Aldi Süd New Product . Fresh Air Scent . Mixed-Berry Scent . Flower Scent . Vanilla Scent . Lasts up to 30 hours . EUR 1.49 Marketing | Confidential March 2017 Page 7 AIR CARE Glade – Scented Candle & Aerosol Glade – Scented Candle & Aerosol Glade – Scented Candle (GB) Glade – Scented Candle (GB) & Sense & spray (EUR, RU) & Sense & spray refill (EUR, RU) SC Johnson SC Johnson SC Johnson SC Johnson New Product New Product New Product New Product . With Bali Sandalwood & . Magnolia & Vanilla . Exotic Bazaar . Bamboo garden Jasmine . Wild rose And Saffron . Green Tea And Aloe . Limited edition . Limited edition Marketing | Confidential March 2017 Page 8 AIR CARE Air Wick – Automatic Starter Kit Air Wick – Automatic Starter Kit Air Wick – Automatic Starter Kit Air Wick – Freshmatic Max (GB) (GB) (GB) Refill Pure (GB) Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser Reckitt Benckiser New Product New Product New Product New Product . Linen Lily . Cherry blossom . Spring delight . Mediterranean Sun Marketing | Confidential March 2017 Page 9 AIR CARE Febreze – Fabric refresh (GB) Febreze – Air freshner (GB) Febreze – Air freshner (GB) Febreze – Air freshner (GB) Procter & Gamble Procter & Gamble Procter & Gamble Procter & Gamble New Product New Product New Product New Product . Blossom breeze . Morning dew . Heavy duty . Heavy duty . Fresh Boost . Crisp clean Marketing | Confidential March 2017 Page 10 AIR CARE Febreze – Fabric refresher (GB) Febreze – Air freshner (GB) Procter & Gamble Procter & Gamble New Product New Product . Pet . Anti Tobacco Marketing | Confidential March 2017 Page 11 AIR CARE Tesco – Reed diffuser & candle (GB) Tesco – Reed diffuser & candle (GB) Tesco – Wax melts (GB) Tesco Tesco Tesco Limited edition Limited edition Limited edition . Rhubarb & Rose . Guava & Pink grapefruit . Peach & Prosecco Marketing | Confidential March 2017 Page 12 AIR CARE Air Wick – Electronic device making (EUR) Reckitt Benckiser New product . Essential Mist is the first nebuliser device available on the mass market . Lavandin . Vanilla flower . Star jasmine Marketing | Confidential March 2017 Page 13 AIR CARE The body shop – Candle (GB) Air Wick – Electronic device making (EUR) L’Oreal Reckitt Benckiser New product New product . Mediterranean sea salt . Fragrance with 5 essential oils . Japanese camellia . Energizing . Hawaiian kukui . Refreshing . Natural wax candle . Relaxing . Water added for maximum quality of fragrance – free formula Marketing | Confidential March 2017 Page 14 AIR CARE Vibrant new variants Brait – Dry Air Freshener (PL) Brait – Water Mist (PL) Dramers Dramers New product New variant . 3 variants: Pink Party, Juicy Sunset, . Magic mist Cold Alaska . Óriental Garden . Dry mist . mysterious, sensual and seductive fragrance of orchids . New shape provides convenient dosing in the evening. a fine water mist, which neutralizes unpleasant odors, freshens and humidifies the air. The natural formula makes fresheners can be applied directly onto the fabric (clothes, curtains, upholstery). Marketing | Confidential March 2017 Page 15 AIR CARE Premium reed designs Brait – Reeds (PL) Dramers New product . Premium sticks . 3 variants: Midnight Dream, Night Touch, Secret Love . Freshener emits the aroma through the use of innovative sticks that emit an exceptionally strong smell. Marketing | Confidential March 2017 Page 16 AIR CARE Colorful Car air freshener launches for a fun-filled ride Aroma Car – Cellulosique car airfreshner (PL) Aroma Car – Gel (PL) MTM MTM New product New product . 5 variants: Black, Vanilla, New Car, Bubble . 5 variants: Black, New Car, Lemon, Red Gum, Lemon Fruits, Aqua . Air vent grill Marketing | Confidential March 2017 Page 17 AIR CARE Airwick – Life Scents (RU) Reckitt Benckiser New variants . First day of Spring – cut grass, cherry blossom, narciss . Morning in the forest – blackberry, dew, wild rosemary . Airy freshness – apple garden, cotton, summer wind Marketing | Confidential March 2017 Page 18 1 2 FABRICCHAPTER CARE TITLE Marketing | Confidential March 2017 Page 19 FABRIC CARE Detergents are turning to very sensorial products Super Croix – Japon, Fleur de cerisier & Thé Dash 2en1 – Fleurs de frangipanier & Vert (FR) Mandarinier (FR) Henkel Procter & Gamble New Product New product . Relaxing, long-lasting fragrance, sensorial . Touch of freshness (Lenor), new fragrance, experience only in FR . 3L / EUR 7.49 . Pods: EUR 11.50 / 30 capsules Liquid: EUR 7.00 / 1.5L Marketing | Confidential March 2017 Page 20 FABRIC CARE Lenor – Unstoppables (DE) Lenor – Unstoppables (GB) Lenor – Fabric softener (GB) Procter & Gamble Procter & Gamble Procter & Gamble New Product New Product New Product . Dreams . Spring . Wild flower bloom . Intensive Laundry Scent . Intensive Laundry Scent . 275 gr / EUR 5.95 Marketing | Confidential March 2017 Page 21 FABRIC CARE Lenor – Fabric Conditioner (GB) Lenor – Fabric Conditioner (GB) Lenor – Fabric Conditioner (GB) Procter & Gamble Procter & Gamble Procter & Gamble New Product New Product New Product . Shea butter . Tree blossom . Sea minerals Marketing | Confidential March 2017 Page 22 FABRIC CARE Comfort – Fabric Conditioner (GB) Comfort – Fabric Conditioner (GB) Tesco – Fragrance booster (GB) Tesco – Fragrance booster (GB) Unilever Unilever Tesco Tesco New variant New variant New Product New Product . Floral elixir . Tropical punch . Golden topaz . Blue sapphire Marketing | Confidential March 2017 Page 23 FABRIC CARE Vanish – Gel fabric stain remover (GB) Vanish – Gel fabric stain remover (GB) Seventh – Laundry detergent (GB) Reckitt Benckiser Reckitt Benckiser Unilever New Product New Product New Product . Platinum pink gel . Platinum oxi-action white gel . Free & clear . Made for sensitive skin . No fragrance Marketing | Confidential March 2017 Page 24 FABRIC CARE Seventh – Laundry detergent (GB) Method – Laundry detergent (GB) Unilever Method New Product New products . Free & clear . Orchard fruit . Lavender & blue eucalyptus . Peony blush . Wild lavender Marketing | Confidential March 2017 Page 25 FABRIC CARE ARIEL launches a new Platinum powder detergent range Ariel Automatic Platinum – Pure HD Clean, Fragrant HD Clean, Luminous HD Clean (AE) Procter & Gamble Powder Detergent .Pure HD Clean; outstanding cleaning and the pure booster restores and maintains the integrity of your clothes as well as removing allergens, so you can unleash your clothes in full HD after every wash. .Fragrant HD Clean; A fresh cleaning boost with long lasting technology that delivers 24 hours of freshness during wear .Luminous HD Clean; A formula enriched with a cocktail of lightening agents to lift away dullness from whites and colours, help restore vibrancy and rejuvenate fabrics. .Available in 2.5 KG . AED 41.20 Marketing | Confidential March 2017 Page 26 FABRIC CARE Downy adds a new ‘Glow’ variant to it’s Unstopables range. Tide – Powder Detergent (AE) Downy – Unstopables (AE) Procter & Gamble Procter & Gamble New variant New variant .Jasmine scent .Glow variant .Available in 1.5 KG .In Wash scent booster .AED 17.95 .12 weeks of freshness .Available in 275 gr .AED 24.50 Marketing | Confidential March 2017 Page 27 FABRIC CARE Supreme French fine fragrances for Silan’s new premium range and Intense freshness for Comfort in Austria Silan – Fabric softener (AT, HR) Comfort Intense – Fragrance booster (AT) Henkel Unilever New Range New product . With millions of smoothing elements . Fresh Sky, Fuchsia Passion, Luxurious . Irresistible fiber care . Perfume Pearls . French fine fragrance . 275 gr / EUR 6.95 . 3 variants: Romance, Glamour, Passion . 600 ml / 24 washes / EUR 3.95 Marketing | Confidential March 2017 Page 28 FABRIC CARE Comfort – Fabric softener (AT) Comfort – Fabric Softeners (AT) Unilever Unilever Packaging repack New product . Dermatologically Tested . Incredibly intense freshness . Hypoallergenic . 64 washing . Incredible softness from a tiny dose . EUR 3.95 . 960 ml / 64 washing . EUR 3.95 Marketing | Confidential March 2017 Page 29 FABRIC CARE New colorful packaging & floral inspirations bloom in Fabric Softeners in CEE Lex – Fabric softener (BG) Sofin – Fabric softener (PL) Faks/Ornel/Nila – Laundry detergent & Mexon Global Cosmed softener (HR) Range relaunch New Fabric Softener Range Saponia New product range . Long-lasting scent . 10 weeks of freshness