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Ford CEO Alan Mulally

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Ford CEO Alan Mulally 20100712-News--0011-NAT-CCI-AN_-- 7/8/2010 9:37 AM Page 1 JULY 12, 2010 • 11 AUTOMOTIVE NEWS ALL-STARS Ford CEO Alan Mulally: Industry /BLOOMBERG leader of the year DAVE MARTIN CEO-ASIAN Jamie LaReau 2009, forgoing government cash was [email protected] a more difficult decision for Mulally Chung Mong-koo all him the comeback kid. than it seems today. Chairman, Hyundai Motor Co. Ford Motor Co. CEO Alan Now the new Ford Fiesta is ex- Mulally, 64, has steered the pected to lift third-quarter sales as Into the top ranks Conce-struggling automaker Ford launches the compact car this into profitable seas this year. Per- summer. And early next year the re- Chung, 72, turned the Hyundai haps more valuable for the long designed Ford Focus sedan and brand into a superpower, boosting term, Ford has become a consumer hatchback arrive on Ford’s new global sales and share in defiance favorite, and its vehicles have global small-car platform. of a torturous world economy that climbed steadily in product quality “The most important thing Ford had rivals floundering. The Korean rankings. has done is invest heavily in new boss pushed his company into In a tumultuous year, those ac- product during this down cycle,” new segments, built on steady complishments have made him Erich Merkle, president of the con- and dramatic improvements in Automotive News’ Industry Leader sulting firm Autoconomy in Grand quality and handed U.S. of the Year for 2010. Rapids, Mich., told executives more autonomy. First, there’s the auto- Bloomberg this spring. maker’s bottom line. “As we’re coming out [of In the first quarter of the recession], they’ve this year, Ford reported got all this new product a net profit of $2.1 billion, com- coming out in just about every cate- pared with a loss of $1.4 billion a gory.” /BLOOMBERG year earlier. Ford said it “expects to A daring move by Mulally made deliver solid profits this year, with that product offensive possible. In positive automotive operating-re- late 2006, Ford borrowed $23 bil- lated cash flow.” lion, hocking everything, including Products produced those profits. the company’s Blue Oval logo. That SUSANA GONZALEZ Mulally remains disciplined in cut- gave Ford the cash cushion it need- MARKETINGN ting costs and reinvesting in product ed to withstand losses and develop development. Redesigned models new models such as the Fiesta. Jim Farley such as the Ford Taurus sedan The trade-off was a debt load that Group vice president, global helped boost Ford Motor’s U.S. mar- Mulally has said puts Ford at a com- marketing and Canada, Mexico ket share through June to 17.5 per- petitive disadvantage with rivals and South America operations, cent from 16.1 percent a year earlier. GM and Chrysler, which slashed Ford Motor Co. And in June the Ford brand their debt in bankruptcy. jumped from eighth to fifth place in Ford ended the first quarter with QILAI SHEN/BLOOMBERG Creating buzz the Initial Quality Study by J.D. $34.3 billion in debt. It trimmed CEO — NORTH AMERICAN Farley’s Fiesta Movement Power and Associates. that to $27 billion by making pay- connected with young customers. Of course, Ford has benefited from ments totaling more than $7 billion One hundred Fiesta drivers the troubles of its rivals. Dealers re- in the second quarter. Alan Mulally posted their impressions on CEO, Ford Motor Co. port that domestic-make shoppers Mulally’s discipline showed in YouTube and elsewhere on the turned increasingly to Ford after June when he made the historic de- Internet. Meanwhile, Farley General Motors and Chrysler went cision to terminate the 71-year-old Ford revs up profits and products pushed an ad co-op program with through bankruptcy and accepted Mercury brand by year end. His log- Alan Mulally has profits and products in high gear. In the first quarter, Ford dealers that pitched Ford as the government funds to survive. Ford ic: Mercury’s market share was less posted $2.1 billion in net profits. The Ford Fiesta subcompact is in no-bankruptcy automaker. drew import intenders in the wake than 1 percent, and Ford could bet- showrooms, the redesigned Explorer is due this year, and the redesigned Purchase consideration for many of Toyota Motor Corp.’s recalls. ter spend limited product develop- Focus is coming in early 2011. Mulally continues to refine his vision by Ford vehicles is up, and U.S. Eschewing a government bailout ment dollars on the Lincoln brand. dropping Mercury at year end to concentrate on the Ford and Lincoln market share for Ford Motor has served Ford well. But in the For Mulally, it’s all about spending lineups. His steadfast plan to turn Ford around is bearing fruit in reached 17.5 percent through bleak days of late 2008 and early on product — wisely. c impressive fashion. June, up from 16.1 percent for the same period of 2009. CEO — EUROPEN Martin Winterkorn SALESN Chairman, Volkswagen AG Dave Zuchowski Vice president Striving to be of national the biggest sales, Hyundai Motor America /BLOOMBERG Winterkorn’s “Strategy /BLOOMBERG 2018” plan aims to Cashing make Volkswagen the JIN LEE world’s largest in on U.S. EXECUTIVE — ASIAN AUTOMAKERN U.S. EXECUTIVE — EUROPEAN AUTOMAKERN automaker, selling clunkers over 10 million vehicles in 2018. He MICHELE TANTUSSI “Dave can sell ice to the Eskimos” John Krafcik Ernst Lieb wants to build the bulk of those vehicles is how one dealer describes the on just three flexible architectures and Hyundai sales chief. Zuchowski, CEO, Mercedes-Benz USA CEO, Hyundai Motor America spread sales across brands ranging 52, kept sales rising when industry from exotic Bugatti, Bentley and volume crashed in 2009. Hyundai Climbing through the rubble Leading in luxury Lamborghini to Audi, VW, Porsche, Seat was one of just three brands to The industry stumbled, but you wouldn’t know Under Lieb’s leadership, Mercedes-Benz has clawed and Skoda. The total won’t include achieve an increase. To do it, it by looking at Hyundai Motor America. its way back up the quality surveys and sales charts. Suzuki’s sales, despite VW’s 20 percent Zuchowski got the jump on the Krafcik, 48, had the right mix of humility, It is No. 3 in this year’s J.D. Power and Associates stake in the Japanese automaker. The cash-for-clunkers program last chutzpah and hustle to steer the company Initial Quality Study. Sales were up 26 percent troubles of Toyota and General Motors summer, offering to front the through the crash of 2009, closing the horrible through June, outpacing the industry. During the could allow Winterkorn, 63, to reach his program’s incentive payments to year up 8 percent in sales and with more than industry’s deep slump, Lieb, 55, persuaded dealers ambitious target even sooner than he get dealers selling under the pitch a point of added market share. Sales are still to invest $1.4 billion in upgrading their stores to the had planned. On the other hand, some a month early. Dealers reimbursed rising this year as Krafcik prepares to take the new Autohaus look. It’s part of Lieb’s push to instill say Toyota’s woes arose from a push to Hyundai after receiving their brand into the U.S. luxury market. a customer-oriented culture at Mercedes-Benz. replace GM as No. 1. government payments. 20100712-News--0012,0013-NAT-CCI-AN_-- 7/8/2010 9:39 AM Page 1 12 • JULY 12, 2010 AUTOMOTIVE NEWS ALL-STARS DESIGNN Freeman Thomas Design director, Strategic Concepts Group, Ford Motor Co. Adding sizzle to the steak From behind the scenes, Thomas, 52, is fanning Ford’s rebound with stylish lines and muscular curves. He is the pen behind the Audi TT and A4, Chrysler 300 and Dodge Charger, and his influence has begun emerging at auto shows in the eco-friendly Start concept, the current Taurus sedan and the racy, next-generation Ford Focus and Explorer crossover. ENGINEERINGN SUPPLIERN Barb Samardzich Rodney O’Neal Vice president of powertrain engineering, Ford Motor Co. CEO, Delphi Automotive Powertrain queen Out of bankruptcy, into the fray Samardzich, 51, continues on a winning streak, with her second straight It’s out, profitable and on the prowl. Companies that spend All-Star award. This year she is guiding key launches of powertrain products years in Chapter 11 are tempted to eat the seed corn to keep going. Delphi shed that will boost fuel economy and cut emissions. These include 10 new or unprofitable divisions, refocused — and developed innovative technologies that re-engineered engines and six new transmissions. Among the new engines: the led to five PACE Award finalists or winners. O’Neal, 56, led Delphi out of F-150 pickup’s EcoBoost 3.5-liter V-6, the Mustang’s 3.7-liter V-6 and 5.0-liter bankruptcy as a smaller but competitive player, not a candidate for Chapter 22. V-8 and, for the Super Duty pickup, a 6.2-liter V-8 and a 6.7-liter diesel V-8. MINORITY BUSINESSN ADVERTISINGN Michael Sprague Burt Jordan Executive director of global vehicle and powertrain Vice president of marketing, Kia Motors America purchasing, Ford Motor Co. /BLOOMBERG NEWS Sock monkey’s big game Buying builds diversity With the Kia brand capturing a bigger share of the U.S. JIN LEE Jordan, 43, heads Ford’s global powertrain market, it was time for Kia Motors America’s first Super Bowl spot. That’s a big purchasing, supplier risk management and supplier diversity.
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