Singapore 2nd November - 4th November 2007

DAY THREE

Sunday, 4th November 2007 Published by SAP Media Worldwide Ltd. The Publishers of Asian Magazine

Meet Henri Honoris, the Indonesian Photo-Imaging Tycoon

he second day of the photo industry. Modern Photo, win the game. You have to see Imaging Expo Singapore a sole distributor of Fuji prod- business as a long term game”. Twitnessed several impor- ucts, which has currently an 80 He inspired their dealers and tant visitors, one of whom was per cent market share brought retailers throughout Indonesia, Mr.Henri Honoris, the Sales and in drastic changes by starting in- which resulted in the increase in Marketing Director of Modern novative concept for survival and the company sales as well as the Photo, Indonesia who inherited growth. turnover. his family business and legacy. The company ran TV com- When asked how does he In his early 30s, Henri has al- mercial in Indonesia alongwith feel to be in the Numero Uno ready brought sweeping changes several loyalty programmes and position Honoris replies, “We in the company that already strategize the concept so that want to increase our market envisioned the photo imaging they were inspired to remain in share and want to convert re- market declining few years back. the business and grew. Modern maining competing labs to be our Resulting the chaotic situation Photo spent close to half a mil- and the closure of businesses of lion dollars on TV commercials customer”. He grew the photo some major companies world- besides other programmes that imaging business by 15 per cent Mr.Henri Honoris, Sales and wide, dealers and studios started slowly started showing positive over the last year and enjoys Marketing Director, Modern worrying about the shrinking results. the combined group turnover of Photo, Indonesia margins and poor future in the Honoris said, “Lets fight and USD 150 million.

Keep It Simple – Bryan Peterson

fter the roaring response then you should that Peterson spoke about were: keep in mind the elements of to his workshop on first • Line design.” Aday of the Imaging Expo • Texture The basic elements of design Singapore, the visitors/attendees/ • delegates were eagerly anticipat- • Pattern ing Bryon Peterson’s “Under- Tips To Keep in Mind • Shape, and standing ” workshop on • Form. the second day. • Stick to the elements of de The workshop on the second signing He stated that a photog- day primarily focused on the • Eliminate the uninvited guests rapher would never be in the composition and how amateur • Shot Horizontal as well as same stage/ mode forever, and photographers could use the Vertical that an individuals photogra- “” to take their im- • Apply the Rule of Thirds phy tends to move form one ages to a different level. He men- • Try within the frame element to the other. “At some point of time when I started I tioned how a photographer’s • Intimacy wasn’t meant to be brain at a certain point reaches was at Line from where I moved the asphyxiation saturation and one needs to onto Colour, Pattern and Shape filter out the distortions. “If you •Use a Human Form in the and currently settled down at Bryon Peterson image. struggle with the improving your Contd. on page 4 1 Sunday, 4th November, IMAGING EXPO 2007 show-daily-day3 25/10/07 5:01 pm Page 1

EXHIBITORS LIST Company Name Booth Number Company Name Booth Number • POWERPACKS • ACCESSORIES Adobe Systems Pte Ltd K11 Photo Imaging News A13 AGFAPHOTO A19 Photo Toolkit Pte Ltd J17 Album Stories H05 Photo-Art Association of Singapore B16/B11 Asian Geographic Magazines Pte Ltd E11 Pictureworks Pte Ltd H12 AVS Technologies Pte Ltd K01 Print Machinery Digital Pte Ltd C11 PRECISION, Bowens International Ltd J01 Professional Photographers Association (Singapore) G01 PERFORMANCE Bron Elektronik AG D12 Profoto AB E21 Bushnell A01 PXL Soft H16 & POWER! Camelion F11 Red Peacock International Inc. C15 Canon Singapore Pte Ltd. B02 Ricoh B01 Cathay Photo Store (Pte) Ltd B02 Roland K01 CPAC Asia Imaging Products Ltd E15 Ruby Photo J01 QUADX 3000 Generator DG Color Photographic Systems Sdn. Bhd. B18 Samsung Asia Pte Ltd H01 The QUADX is capable of fast Digital Scanning Corporation Pte Ltd D17 SAP Media Singapore Pte Ltd A11 durations over 1/7000 of a second, making it perfect for fashion and stop- Dyandra Promosindo J15 SDV F11 action special effects photography. At full-power of 3000Ws the flash Energizer Singapore Pte Ltd K15 Sekonic G11 duration is 1/1430 of a second, FOTOHUB D11 Servtouch-Wywy (Singapore) Pte Ltd H01 almost twice as fast as its nearest competitor. As the power level is Fujifilm A19 SGShoot.com Photography Forum C18 reduced, the QUADX gets quicker, making it faster than any other Gin Studio D12 Shanghai Doli Photographic Equipment Co. Ltd. D21 generator or compact flash unit on the market. Gitzo E21 Shanghai Tujing Mechanical Equipment Co. Ltd. D21 BW7610 Glory Workz H18 Shriro Singapore Pte Ltd E21 Hardware Zone Pte Ltd A15 Sigma Marketing (Singapore) Pte Ltd B01 Hasselblad A/S E21 Sihl K01 Hewlett Packard Asia Pacific Pte Ltd G22 Sinar AG D12 Hitachi A19 Singapore Photographic Trade Association A17 Hong Kong Jenis Photo-Facilty Co., Ltd D02 Singapore School of Photography J22 HPRC E21 SM Development Co. D12 i-discovery F11 Stanley Lim Colour Centre C18 Instant Digital Services H05 Sunblitz G15 June Systems Co., Ltd J11 Swissco Technology (Industries) Pte Ltd F11

KATA D12 Syner-g Technologies Pte Ltd K11 Explorer 1500 Kit QUAD2400 Kit QUADX 3000 Kit Kodak (Singapore) Pte Ltd H01 Tamrac E21 Money-saving Kit includes: Money-saving Kit includes: Money-saving Kit includes: One Explorer 1500 Battery Generator, Two One QUAD 2400Ws AC powered Generator, One QUADX 3000Ws AC powered Linhof E21 Tamron G11 Quad 3KM Mini Flash Heads, Universal Two Quad 3K Flash Heads, Power Cord & Generator, Two Quad 3K Flash Heads, Battery Charger & Sync Cord. Sync Cord. Power Cord & Sync Cord. MediaCorp Publishing Pte Ltd K07 The Photographic Society of Singapore K12/L11 BW7731 BW7720 BW7710 Metz G11 Titan (Far East) Pte Ltd A19 Minton Optic Industry Co. Ltd C16 Tithes Marketing (S) Pte Ltd G11 Bowens professional photographic lighting equipment is distributed exclusively in Singapore & Malaysia by Ruby Photo. Multiblitz C18 Vanguard B01 www.rubyphoto.com.sg Tel: +65 6254 6582 My-Print Machinery Sdn Bhd C11 Wacom Singapore Pte Ltd F01 For the complete range of Bowens professional photographic lighting, visit: National Trade Union Congress D16 Xtri Technology International Pte Ltd G15 Noritsu Singapore Pte Ltd D11 Yashica G11 www.bowens.co.uk Parkside Optical Inc. D15 Zebra Technologies Asia Pacific, LLC D17 All models and technical specifications featured here may be subject to change without notice. 230V Specifications given. © 2007 Bowens International Limited. 2 Sunday, 4th November, IMAGING EXPO 2007 show-daily-day3 25/10/07 5:01 pm Page 1

MONOLIGHTS • POWERPACKS • ACCESSORIES

PRECISION, PERFORMANCE & POWER!

QUADX 3000 Generator The QUADX is capable of fast flash durations over 1/7000 of a second, making it perfect for fashion and stop- action special effects photography. At full-power of 3000Ws the flash duration is 1/1430 of a second, almost twice as fast as its nearest competitor. As the power level is reduced, the QUADX gets quicker, making it faster than any other generator or compact flash unit on the market. BW7610

Explorer 1500 Kit QUAD2400 Kit QUADX 3000 Kit Money-saving Kit includes: Money-saving Kit includes: Money-saving Kit includes: One Explorer 1500 Battery Generator, Two One QUAD 2400Ws AC powered Generator, One QUADX 3000Ws AC powered Quad 3KM Mini Flash Heads, Universal Two Quad 3K Flash Heads, Power Cord & Generator, Two Quad 3K Flash Heads, Battery Charger & Sync Cord. Sync Cord. Power Cord & Sync Cord. BW7731 BW7720 BW7710

Bowens professional photographic lighting equipment is distributed exclusively in Singapore & Malaysia by Ruby Photo. www.rubyphoto.com.sg Tel: +65 6254 6582

For the complete range of Bowens professional photographic lighting, visit: www.bowens.co.uk

All models and technical specifications featured here may be subject to change without notice. 230V Specifications given. © 2007 Bowens International Limited. 2 Sunday, 4th November, IMAGING EXPO 2007 You Have To Be Diverse To Survive – Kris Le Boutillier ris LeBoutillier’s workshop the photographer mentioned on the first day of the Im- that landscapes could present Kaging Expo Singapore was amazing photo opportunities about hunting the appropriate el- and it is important to look for a ements in the Picture. Citing the strong subject to highlight the example of National Geographic picture. “Flat as well as front magazine, Le Boutillier stated light could again work very well that whenever he travels for an for shooting landscapes and the assignment for the magazine he important thing to keep in mind looks out for the following things is to wait for the idyllic mo- at the destination: ment.” Le Boutillier added that photographer’s often resemble · Portraits landscapes with mountains and · Moments lush forests, and often forget that · Light urban scenes can make for great · Landscapes landscapes as well. · Details “It is very important as a Le Boutillier stated that if photographer that you do not a photographer could include Kris Le Boutillier miss the details, which include any of these elements into his the little things that make the pictures than he was sure to get moment, Le Boutillier men- ready for them and anticipate place special. One of the easi- applauded and appreciated by his tioned that unfortunately mo- the moment. “The problem with est ways to capture details and viewers. ments could never be planned shooting moments is that it could provide the feel of the place is to Elaborating on each one of since they just happen. But the never make sense to you even if showcase the food and jewelry these elements, the Singapore- photographer can always be you might have shot 100 images of the destination.” based photographer mentioned, before that moment when sud- When asked about how portraits need to express feeling Tips To Keep in Mind denly it might just fall into place difficult can it be to survive as since they bring out the life in the • Make sure the eyes are with the perfect shot.” a photographer, Le Boutillier is subjects. “It is important that you always in focus Like every photographer Le quick to respond that you have let the person be themselves in • Digital always needs flash Boutillier says that the best time to be diverse in order to survive. their respective environment.” • Keep on testing the light and to shoot is the early mornings “A photographer needs to do a Some of the key points that Le make sure that your and late evenings. “Flat light lot of things surrounding photog- Boutillier asked the delegates to is set at the right speed generally tends to work well and raphy if he wants to survive in keep in mind while shooting Por- • Shoot a lot of images and sometimes grey days can turn this trade. These could include traits were using different planes you will eventually get the amazing images.” One should organizing workshops and shoot- of Focus, making sure that the perfect moment not be afraid to use flash if the ing stock a range of activities eyes always remain in focus. • Know your flash inside/out need be he added. surrounding photography.” Talking about capturing the and experiment with it Moving on to Landscapes, - Bhavya Desai

Contd. from page 1 Keep It Simple – Bryan Peterson Texture.” is often the extra – mile that subject in the whole frame or not be afraid to shoot verti- Peterson provided some differentiate the great photogra- to include some or the other cal, especially if you are a stock basic insights into the principles of pher from the ordinary. “It is the distractions in the frame. “If you photographer. “When you shoot photography by giving examples willingness of the individual pho- are planning to shoot a subject horizontals there is always a like the colour red is always tographer to get that shot, which then zoom in so close that the chance of other distractions advancing while blue is the most might differentiate him from the subject touches all the edges of coming in the frame, but only regressing. “Except rocky moun- others.” “I have a tendency to the whole frame.” by choosing to shoot the same tains, which have jagged on edgy share a fresh perspective with Talking about the distrac- subject vertical, one can eliminate lines, all other lines are either the viewer, which makes me go tions in details, Peterson stated them.” curved or linear in shape, since the extra mile.” that usually photographers are Bryon’s workshop continues most of the forms are man made Peterson opines the most so focused on the subject that today on objects.” common mistakes that photog- they often forget to eliminate the from 10 AM to 12 PM at room Addressing to a packed raphers make while compos- distortions in the background. No 303. house, Peterson stated that it ing their shots, is not filling the He also said that you should - Bhavya Desai 4 Sunday, 4th November, IMAGING EXPO 2007 4 Sunday, 4th November, IMAGING EXPO 2007 Simple and Powerful Solution from Pictureworks ccording to the research suggests, PhotoATMPhotoATM allows ing customization as a priority, from IDC, 91 billion digital customized photographs PhotoATM aims to create various Apictures will be printed to be printed conve- festive moods and wide range of this year, which is a 24 per cent niently within minutes and individual customization. increase from last year. Pic- is able to support a wide PhotoATM is installed on digi- tureworks now offers the new range of media. Soft- tal ordering terminals. The digital PhotoATM software, which is a ware includes support for ordering terminals are equipped simple, powerful and cost effec- multiple language interfaces with Fujifilm’s proprietary Image tive print system and support for mul- Intelligence digital image process- that combines one or more tiple image formats. ing technology when connected print ordering terminals with a There is Image to Fujifilm ASK Printers. Image In- thermal photo printer. It is the Intelligence when telligence automatically compen- most affordable way to introduce printing with Fujifilm sates for various photographic digital print services and is de- printers and integra- conditions including backlighting signed to be elegant, trendy and tion is also available and underexposure. Even when cutting edge to meet the demand with Fujifilm Frontier photographs are shot under for the industry. via optional software. unfavorable conditions, Image PhotoATM is developed to PhotoATM has come Intelligence always fine tune and enable photo retailers to meet out with a dynamic and delivers attractive and customer diversifying digital camera print satis- simple graphic user inter-inter- satisfied photo prints. needs, streamline the print order faction. It has become a face. There is added on assis- PhotoATM enables multiple process and enhance customer key item in a variety of printing tance provided through animated printing options. Apart from con- solutions, earning graphics and vocal instructions. necting to any dye-sublimation a reputation as an Better speed performance and photo printer, the digital ordering affordable way to improved stability achieved run- terminal can also be connected provide high-qual- ning on the latest Microsoft .NET to any digital minilab via direct ity, high-speed technologies. Software interface LAN or network printing through commercial photo has been designed to simplify the internet / ADSL connectivity. printing. It ensures process flows to enable user to Cheong Chia Chou, General high-quality prints, make orders in the Manger of Pictureworks says, increases customer shortest period of time and as a “Innovative and distinctive, we convenience and result, higher business revenue believe PhotoATM will meet the makes it possible to generated. demand in the industry and will offer value-added PhotoATM has more than significantly change and bring printing options. 300 templates tailor made retail photo services to the next As the name for different occasions. Mak- level.”

ASIAN PHOTOGRAPHY Singapore Office: Now on 12 A, Norris Road, Singapore - 208 254. Stand Tel.: 65-62974148/67613/74068 Fax: 65-62967348 November [email protected] Issue www.sapmagazines.com

6 Sunday, 4th November, IMAGING EXPO 2007 6 Sunday, 4th November, IMAGING EXPO 2007 SPOT NEWS Inspired Landscape Creating an image ages there were people placed, PUBLISHER is a big challenge creating a kind of a picture story. Trilok Desai which all photogra- All this was a purely a product of EDITOR phers face. Simple the photographers imagination, Bhavya Desai digital manipulations which could be incorporated play a critical role in with the help of a few tools. DIRECTOR (MARKETING) creating an outstand- Eastway explained that the three Aruna Desai ing image, although key points one should keep in CORRESPONDENT most purist land- mind, Darkening and Lightening, (SINGAPORE) scape photographers Changing Colours and Simple Nazir Keshvani say a complete no Photoshop Manipulations. He (US) Fred Shippie to cropping images. briefly described the whole “However, some process in a few steps which PHOTO JOURNALIST landscape photog- were as follows- Open the Raw Samira Khan raphers are quite file- Convert to lab- Overall Ad- Sara Ooi ready to recreate justments-Selective Adjustments- Lester Ledesma reality,” said Peter Review overall images- Convert CONTRIBUTING PHOTOGRAPHER Peter Eastway Eastway. to RGD- Sharpen, add noise. Michael Ozaki Reareaching art The photographer shoots history, finding ones with PhaseOne P45+ or Canon LAYOUT ARTIST hooting landscape is often passion and developing a style 1Ds Mark II mostly because Shrihari Billa perceived as a simple form are the three broad outlines according to him they provide of photography. However DY. MANAGER (ADVT) S which lead to creating attractive highest image quality for their there are numerous minute (SINGAPORE) images. formats. There are numerous details that need to be paid Kora Ganguly Despite having clicked a lenses he works with with range attention to. The delegates at beautiful image with appropri- from 14mm F2.8 to 1.4x Con- the workshop were treated to PRODUCTION MANAGER ate colour balance, eliminating verter also the Arca Swiss F6x9, Manoj Surve valuable tips on Shooting Land- unwanted elements and similar was said to be good for archi- scapes from none other than the alterations add immense value to tecture and other shots where SINGAPORE OFFICE: renowned Landscape photogra- the image stresses Eastway. would be required. 12 A, Norris Road, pher, Peter Eastway. Lot of change of scene was Eastway mentioned various Singapore - 208 254. Peter believes that automatic Tel.: 65-62974148/67613/74068 also noticed in the photographers other lenses and accessories today do a good job, Fax: 65-62967348 images, which provided a variety mainly implying the importance but cannot help one create an [email protected] of moods. Day shots changed of the right equipment in ones image despite providing the cor- to night lend calming effect to photography. rect exposure, focus and colour. INDIA OFFICE: the pictures. Also, in a few im- - Sameera Khan SAP Media Worldwide Ltd. 13-D, Laxmi Industrial Estate, New Link Road, Andheri (W), Lenspen To Go Regional Mumbai - 400 053. arkside Optical Inc. is branded by customers such Tel.: + 91-022-26358083/84 eager to explore distri- as Minolta, Polaroid, Fuji, Carl Fax: +91-022-26305184 Pbution deals and OEM Zeiss and other multi-nation- Email : [email protected] partnerships in the region for als concerned with quality,” he DELHI OFFICE: its award winning LensPen, added. F-22, Green Park, a proprietary lens cleaning sys- “We anticipate the same New Delhi - 110 016 INDIA. tem sold in over 75 countries positive response for our new Tel.: +91-011-26863028 around the world. photo-related market and Fax: +91-011-26863028 Peter Meurrens, senior expect to see an expansion in Email : [email protected] operations manager of Park- Peter Meurrens, senior operations the regional market.” manager of Parkside side, said the company LensPen applies a propri- Sap Media Singapore Pte. Ltd., plans to further develop Carbon Black Cleaning Tech- etary felt-like technology to All material covered by copyright; its product lines and nology (CBCT) unique only to remove dust, smudges and Not part of the contents of this geographical reach while International Parkside Products static from virtually all glass journal may may be published maintaining a solid com- Inc.” Meurrens explained. surfaces, including CRT and or reproduced or transmitted in mitment to strategic and “Distribution of our exist- LCD screens, photocopiers, any form without prior written profitable growth. ing top-seller, LensPen and scanners, and more. permission of the publisher. “All existing and new other Parkside products have See the LensPen range of Printed at KHL Printing Press Singapore products utilise patented been purchased and co- products at booth D15. 8 Sunday, 4th November, IMAGING EXPO 2007 SPOT NEWS Photoshop World Asia Pacific 2007 ore than 1,000 digital Photoshop World Asia Pacific on the sidelines of the imaging enthusiasts from is one of the world’s largest Pho- event, Kost reiterated Mthe region attended toshop-related industry events her belief that Photo- Photoshop World Asia Pacific and attracts photographers, web shop is not an excuse 2007 at Suntec Convention and designers, graphic designers, for bad photography. Exhibition Centre. digital artists, videographers, art “There’s a lot of directors room for photographers and educa- to feel complacent tors eager when they see how a to learn photo can be greatly about the improved with Photo- latest won- shop. Some think that ders from since Photoshop can the world do all that, anybody can of Photo- do the same (make the shop. photos look good).” The An experienced event photographer, Kost included acknowledged that one live training could do much more sessions with Photoshop than from some with photography, but of the the photo had to come world’s first. leading “Photoshop doesn’t Photoshop come up with the idea of the Adobe presenting seminars in gurus, picture. It is a person who does major events such as industry including it. The photographer must find trade shows and conferences Julieanne the most interesting angle of a across the US and Canada in- Kost. shot,” she said. cluding Seybold, MacWorld and Speaking Kost, has spent 15 years with PhotoPlus East. - Nazir Keshvani Picture Works rade visitors to Imaging that the company aimed to pro- in potential business sales,” Mr Photographers at an event Expo Singapore look- duce digital kiosks that combined Cheong added. are equipped with wireless Ting for innovative digital the , elegance and The other feature of the cameras to take pictures within a imaging and multimedia services ease-of-use of automated teller PhotoATM system is the pow- 100m range. Each of the wireless in self-service digital content machines (ATM). erful software for better speed cameras is attached to a portable delivery and photo printing kiosks “With the PhotoATM, the performance and improved receipt printer with identification would do well to visit Picture- consumer has to insert his media stability with support for multiple numbers. Customers preview Works Pte Ltd at booth H12. card, and within 10 seconds language interface and multiple and select the images on LCD Since 2005, the Singapore the images are visible and the image formats. screens before they are issued with speedy and high quality based start-up has surged ahead, consumer is ready to choose a Apart from that, Picture- photo prints that serve as me- building on a strong founda- template. The key features of the Works provides customized mentos of the event. tion that leverages on technol- system is the easy and simple to on-site photo capture and output Pictureworks is dedicated to ogy and an innovative business use interface with user friendly service that allow theme parks and entertainment outlets to take offering customers the benefits of concept. PictureWorks combines graphics which allow the user new revenue streams, conve- its knowledge in processing and to print beyond 4R and create a pictures of their customers for instant gratification. nience and cost efficiency with management of digital imaging unique photo memory experi- solutions that can be continu- and multimedia into a compact, ence,” said Mr Cheong. Called PictureAnywhere, it is an easily installed and unique ously upgraded to leverage on space saving design to increase “The retailer can utilize the system that can be configured for the latest technologies. Picture- the functionality and efficiency of multiple output feature with ex- both wired and wireless applica- works presently has its offices in photofinishing outlets. isting printers. The complete sys- tion. It is a convenient system to two countries and representa- The range of self-service tem installation occupies a small manage large number of pic- tives in five other countries, i.e., machines includes the PhotoATM footprint yet can handle large tures, and at the same time per- Thailand, Philippines, Indonesia, and Photo Album. Mr Cheong number of digital camera print form necessary image processing Australia and Vietnam, with its Chia Chou, general manager of orders in the shortest possible and identification to cut down on headquarters in Singapore. PictureWorks Pte Ltd, explained time which translates to increase backend operation time. - Nazir Keshvani 8 Sunday, 4th November, IMAGING EXPO 2007 9 Sunday, 4th November, IMAGING EXPO 2007 SPOT NEWS How To Frame Your Shot Perfectly he ability that motion ‘looking room’ on the right or is seated and you interviewer is camera operators have left of frame to give the eye standing, your subject’s eyes will Tto lead the viewer’s eye line somewhere to go. It works be looking upward. This will ap- towards an image is an advantage the same if you were shooting pear strange to look at.” that videographers enjoy over someone pointing at something In closing, Thompson re- photographers. However, this or throwing a ball. Looking room minded seminar participant to edge has to be used wisely to adds harmony to the shot and be aware of the High Definition avoid losing the viewer’s atten- is pleasing to the eye, although revolution that necessitated a tion, participants of the Photo so sublime at times you would switch from the standard defini- Imaging X-change seminar en- hardly notice.” tion aspect of 4:3 to wide screen titled “How To Frame Your Shot Thompson also advised or 16:9. Perfectly” were told. against severe profile shots. “16:9 gives the viewer a “When you point a camera at “You should always be able to much wider field of view. For a any given subject what you’re ac- see both eyes. People are very camera operator this is a great tually doing is framing in specific attuned to seeing someone’s thing, obviously because there’s elements of a scene or an object whole face when they talk and if so much more room to play with and leaving out other elements Chris Thompson the viewer can’t see enough of in a frame. The only obstacle that are maybe less relevant or the face it becomes uncomfort- we’re still dealing with is the important to the message you’re great camera operator is how able,” he explained. fact that people still watching on trying to convey. Obviously the they compose pictures. Anybody “Eye lines are also an impor- standard 4:3 TV sets are missing main difference between pho- can learn how to operate a cam- tant element. It’s important to out on a third of the picture. In tographers and motion camera era but arranging the individual remember that during interviews the transitional stage towards full operators is the fact that motion elements in the frame to create a you are in control of where 16:9, camera operators have to adds many more elements to the harmonious balance is where the your subject’s eyes are looking be sure to compose shots that shot,” present Chris Thompson skill lies,” Thompson said. because you have control of the still made sense for standard explained. “When you frame the subject height and position of the cam- definition viewing.” “The difference between it’s important to leave adequate era. For example if your subject -Nazir Keshvani a good camera operator and a Editing On The Go espite advances in tech- etc. Plus, 30-minute TV episode could be nology that has made tasks may less than 24 hours. Dediting accessible to a become “Technology and the editor’s broader public, the task of film so much skills allow us to do that, but the and video editing is still more art of an fast turnaround totally negates than science, participants to the assembly any kind of thought process or “Editing On The Go” seminar line that development of the edit. It’s just were reminded by presenter people getting it out.” Chris Dickinson. aren’t “I’d love to work at home “The tools editors use are communi- where I have an Avid Xpress now available to a broader cating and linked with Apple iChat AV to the general population--including collabo- producers, so I was able to show kids and high school students. rating in them what I was working on as They have access to some very an artistic I was doing it. The technology is way. With sophisticated editing tools and Chris Dickinson there already,” he added. concepts. I didn’t have this kind so much “Technology is a double- of exposure at all growing up. It special effects to get an idea of technol- edged sword. As Avid and will have a very positive effect on the final product,” he added. ogy available, I fear that the tools Final Cut Pro systems become the evolution of the art form as “As technology becomes may take over from the art.” capable of doing more and more time goes on,” Dickinson said. easier to use and more acces- However the same tech- - color correction, sound editing “Because of technology, the sible, the risk is that people don’t nology had brought about a - producers expect you to do speed at which we can do initial take it quite as seriously as they situation where studios think other people’s jobs. The threat cuts and present alternatives should. No one has sat down of post-production and editing is that it dilutes the talent. The to producers is phenomenal. and defined the new rules of as an afterthought, Dickinson more specialized we are the bet- There’s very little we can’t do this technology, especially as it explained. For example, the ter,” summarized Dickinson. or show; we can even mock up pertains to job classifications, amount of time allocated to a -Nazir Keshvani 10 Sunday, 4th November, IMAGING EXPO 2007 SPOT NEWS Bowens Photography Contest he visitors at the Imaging focus on a fresh perspective,” Expo, Singapore will be said Robert Cook, Marketing Ttreated with the option of Manager, Bowens International entering numerous contests at Limited. the venue. Bowens in associa- Any visitor coming to the tion with Kodak and Adobe has show is entitled to enter the con- organized one such contest for test. Unfortunately they will have the visitors. The contest includes to carry their own camera, while the visitors getting the opportu- the other accessories will be nity of shooting the Yamaha R1 at provided to them at the Bowens the Bowen’s booth and printing booth added Cook. the same at the Kodak booth Talking about the response next door. at the show, he stated that it On the last day of the show is always great to meet your the winner will be picked by a customers and realise that your jury comprising of representa- brand is well reputed and ap- tives from Bowen’s, Ruby Photo preciated in the market. “We are and Adobe. The winners will looking images that will highlight are looking for any image that also very lucky to have a partner receive a copy of “Adobe Cre- the use of creative lighting since it has a “wow” factor in it. We are like Ruby Photo in Singapore and ative Suite 3 premium,” which is has been organised by Bowen’s. not interested in the images that Malaysia, who have been with us worth S$1600. “We have provided a three-light might already be there in the for over 50 years now.” The organisers are basically set up for the participants and catalogue. The visitor should - Bhavya Desai And The Challenging Skies! isk, challenges and the cost Whereas obliques are of Vibration, which only increases involved in most forms of everything which is in cinematography. “Inducing Rphotography are standard not vertical. And are soft images is the biggest chal- elements known to all photog- mostly used for docu- lenge of Aerial Photography,” raphers. But Aerial photography mentation, sports ad- said the Master of the sky. The takes all these elements a step vertising, promotion, new lenses featuring an im- further, is what was realized after sales etc. explained age stabilizer are extremely a session with Master of the sky, Gilbert. essential to reduce vibrations. Laurie Gilbert on the second day Moving on to the Gilbert also mentioned that he of Imaging Expo Singapore. main considerations does not shoot on a very basic Supersonic in cockpit, He- involved in Aerial range of lens since he keeps his licopter Aerial, Air to Air, Air to photography, the pho- images dramatic by shooting at Sea and Air to land are the areas tographer pointed out extremes, “ Although when you of expertise this form of pho- to cost consideration, go up there, you should make tography offers. Laurie Gilbert consequences of Jet sure you have a variety of focal explained that there are different stream and Vibrations. lengths,” he said. aerial platforms that the camera While cost include Coming to the permissions can operate from, out of which factors like fuel, pilot, involved in Aerial photography, Satellite is one aerial platform aircraft, transit etc. Jet Gilbert said that, “The clients are certain people have access to. stream, considerations responsible for justifying to the Satellite photography and google on the other hand in- government and the aviation in- earth are said to be good for ref- clude equipment, cam- dustry the need for such photog- erence while the other platforms eraman and accessory raphy.” He also mentioned that include Airships, Fixed Wings and Laurie Gilbert safety. “When you are the laws for Aerial photography in Singapore are quite strict as Rotor Wings. flexibility of taking off and refuel- shooting and mov- compared to the other countries. According to Laurie Gilbert, ling from anywhere. Aerial in- ing you need major Jet Stream Therefore, the challenges and Rotor Wings is the most com- volves two types of photography, considerations and it is one of the stimulation involved in this monly used platform since it has Verticals in Aerial photography the main things one has to think form of photography were well many factors in its favour like are mostly taken for mapping about,” said Laurie Gilbert. understood at the end of the easy availability, relatively cost purposes or to show relation- However, the major problem session. effective, and also provides the ship of topographical features. Aerial photography faces is that - Sameera Khan 10 Sunday, 4th November, IMAGING EXPO 2007 11 Sunday, 4th November, IMAGING EXPO 2007 PHOTO GALLERY

12 Sunday, 4th November, IMAGING EXPO 2007 PHOTO GALLERY

12 Sunday, 4th November, IMAGING EXPO 2007 13 Sunday, 4th November, IMAGING EXPO 2007 SPOT NEWS More Than Just Photography Energizer Covers The t is not enough for a pho- phers are. tographer to only click good Another contemplation the Bases In Batteries Iimages, but he has to know photographer faces is regarding how to market himself in the his portfolio and how to build a industry. The ‘Marketing Yourself’ good portfolio. Foo highlights session by Willy Foo was looked that the best way to do this is forward to on the second day of to throw away photos. Which the Imaging Expo, since there is means careful elimination, which no particular theory or technique leaves only the best shots behind one can follow to market them- since it is quality which makes a selves as a photographer and good portfolio rather than quan- one cannot always wait to be at tity. Clearing a misconception in the right place at the right time. the mind of most photographers, Apart from the traditional Foo said that a good portfolio ways of advertising through does not always mean that it has print ads, brochures, classifieds to be obnoxiously expensive. It is etc, Willy Foo said that they are possible to do it with less money other factors which can boost a since the type of photography photographers image and elevate involved mostly includes Travel, him to different levels. Firstly it is Fashion, Magazine etc, which if most important for the photog- planned properly can lead to eye rapher to ask himself that what catching images at a reasonable defines him and how he plans price. to manage himself? The most Another interesting point dis- important elements a photogra- cussed was that a photographer pher must have are- Personality, should always be ready with his Professionalism and Passion. ‘Elevator Pitch’, which means Secondly, interactions and the what describes himself in the connection you establish with best possible way in a matter of your client play a vital role along few seconds. Apart from human with what you stand for. “ You networking which most people have to stand for something and are well aware of by now, Willy find a niche. If you say you are a Foo stressed on viral network- general photographer, then it is ing which every photographer hard to place you,” said Foo. The should focus on to give him that photographer has to establish edge in his career and get more himself in such a way which work his way. This happens nergizer is driving growth of some strong new product makes him a brand. Otherwise when people you have worked in the photography market launches. It is targeting the “tech- with the emergence of numer- with or who are associated with Ewith performance brands wired” and wireless younger ous photographers everyday, it is your work, recommend you, the such as Energizer e2 Lithium and generation with Energizer DUO, easy to get lost in the crowd. reasons for which could be qual- Energizer rechargeable systems. which charges two AA or AAA A photographer must also ity of work, personality, efficiency It is also leading the charge with NiMH batteries in as little as two have a peripheral vision and and range of services. products such as Energizer hours through a USB port on should be completely aware of Lastly, the need for a well Compact Charger, Energizer a computer or through a wall his surroundings. He should also designed website was highlighted DUO USB battery chargers. outlet. be careful of placing himself while with relevant and marketable The popularity of digital Among the most important photographing an event in rela- content and not very difficult to cameras has led to a surge in emerging trends in this category tion to the other photographers comprehend by anyone visiting demand for long-life batteries is that photographers now present there, and not only for the first time. as well as high-capacity storage understand that all batteries photographers but one should - Sameera Khan devices to preserve electronic are not the same. They value also know where the videogra- images. their devices and want the For the comprehensive coverage and Energizer e2 Lithium and best performance they can get. detailed Interviews, Trends, News and the rechargeable fill the demand for Photographers will spend more New Product Launches be sure to catch high-performance batteries to for better performance when the Show Daily at Photofair ‘08 (Mumbai) power digital cameras, handheld they are educated and informed and Photokina ‘08 (Koln) computers and other high-tech on performance differences. Contact: Tel.: + 91-022-26358083/84, Fax: +91-022-26305184 devices. View the Enerizer range of Email : [email protected] www.sapmagazines.com Energizer is in the midst batteries at Booth K15. 14 Sunday, 4th November, IMAGING EXPO 2007 14 Sunday, 4th November, IMAGING EXPO 2007