Singapore 2nd November - 4th November 2007 DAY THREE Sunday, 4th November 2007 Published by SAP Media Worldwide Ltd. The Publishers of Asian Photography Magazine Meet Henri Honoris, the Indonesian Photo-Imaging Tycoon he second day of the photo industry. Modern Photo, win the game. You have to see Imaging Expo Singapore a sole distributor of Fuji prod- business as a long term game”. Twitnessed several impor- ucts, which has currently an 80 He inspired their dealers and tant visitors, one of whom was per cent market share brought retailers throughout Indonesia, Mr.Henri Honoris, the Sales and in drastic changes by starting in- which resulted in the increase in Marketing Director of Modern novative concept for survival and the company sales as well as the Photo, Indonesia who inherited growth. turnover. his family business and legacy. The company ran TV com- When asked how does he In his early 30s, Henri has al- mercial in Indonesia alongwith feel to be in the Numero Uno ready brought sweeping changes several loyalty programmes and position Honoris replies, “We in the company that already strategize the concept so that want to increase our market envisioned the photo imaging they were inspired to remain in share and want to convert re- market declining few years back. the business and grew. Modern maining competing labs to be our Resulting the chaotic situation Photo spent close to half a mil- and the closure of businesses of lion dollars on TV commercials customer”. He grew the photo some major companies world- besides other programmes that imaging business by 15 per cent Mr.Henri Honoris, Sales and wide, dealers and studios started slowly started showing positive over the last year and enjoys Marketing Director, Modern worrying about the shrinking results. the combined group turnover of Photo, Indonesia margins and poor future in the Honoris said, “Lets fight and USD 150 million. Keep It Simple – Bryan Peterson fter the roaring response photographs then you should that Peterson spoke about were: keep in mind the elements of to his workshop on first • Line design.” Aday of the Imaging Expo • Texture The basic elements of design Singapore, the visitors/attendees/ • Color delegates were eagerly anticipat- • Pattern ing Bryon Peterson’s “Under- Tips To Keep in Mind • Shape, and standing Exposure” workshop on • Form. the second day. • Stick to the elements of de The workshop on the second signing He stated that a photog- day primarily focused on the • Eliminate the uninvited guests rapher would never be in the composition and how amateur • Shot Horizontal as well as same stage/ mode forever, and photographers could use the Vertical that an individuals photogra- “Rule of Thirds” to take their im- • Apply the Rule of Thirds phy tends to move form one ages to a different level. He men- • Try framing within the frame element to the other. “At some point of time when I started I tioned how a photographer’s • Intimacy wasn’t meant to be brain at a certain point reaches was at Line from where I moved the asphyxiation saturation and one needs to onto Colour, Pattern and Shape filter out the distortions. “If you •Use a Human Form in the and currently settled down at Bryon Peterson image. struggle with the improving your Contd. on page 4 1 Sunday, 4th November, IMAGING EXPO 2007 show-daily-day3 25/10/07 5:01 pm Page 1 EXHIBITORS LIST Company Name Booth Number Company Name Booth Number MONOLIGHTS • POWERPACKS • ACCESSORIES Adobe Systems Pte Ltd K11 Photo Imaging News A13 AGFAPHOTO A19 Photo Toolkit Pte Ltd J17 Album Stories H05 Photo-Art Association of Singapore B16/B11 Asian Geographic Magazines Pte Ltd E11 Pictureworks Pte Ltd H12 AVS Technologies Pte Ltd K01 Print Machinery Digital Pte Ltd C11 PRECISION, Bowens International Ltd J01 Professional Photographers Association (Singapore) G01 PERFORMANCE Bron Elektronik AG D12 Profoto AB E21 Bushnell A01 PXL Soft H16 & POWER! Camelion F11 Red Peacock International Inc. C15 Canon Singapore Pte Ltd. B02 Ricoh B01 Cathay Photo Store (Pte) Ltd B02 Roland K01 CPAC Asia Imaging Products Ltd E15 Ruby Photo J01 QUADX 3000 Generator DG Color Photographic Systems Sdn. Bhd. B18 Samsung Asia Pte Ltd H01 The QUADX is capable of fast flash Digital Scanning Corporation Pte Ltd D17 SAP Media Singapore Pte Ltd A11 durations over 1/7000 of a second, making it perfect for fashion and stop- Dyandra Promosindo J15 SDV F11 action special effects photography. At full-power of 3000Ws the flash Energizer Singapore Pte Ltd K15 Sekonic G11 duration is 1/1430 of a second, FOTOHUB D11 Servtouch-Wywy (Singapore) Pte Ltd H01 almost twice as fast as its nearest competitor. As the power level is Fujifilm A19 SGShoot.com Photography Forum C18 reduced, the QUADX gets quicker, making it faster than any other Gin Studio D12 Shanghai Doli Photographic Equipment Co. Ltd. D21 generator or compact flash unit on the market. Gitzo E21 Shanghai Tujing Mechanical Equipment Co. Ltd. D21 BW7610 Glory Workz H18 Shriro Singapore Pte Ltd E21 Hardware Zone Pte Ltd A15 Sigma Marketing (Singapore) Pte Ltd B01 Hasselblad A/S E21 Sihl K01 Hewlett Packard Asia Pacific Pte Ltd G22 Sinar AG D12 Hitachi A19 Singapore Photographic Trade Association A17 Hong Kong Jenis Photo-Facilty Co., Ltd D02 Singapore School of Photography J22 HPRC E21 SM Development Co. D12 i-discovery F11 Stanley Lim Colour Centre C18 Instant Digital Services H05 Sunblitz G15 June Systems Co., Ltd J11 Swissco Technology (Industries) Pte Ltd F11 KATA D12 Syner-g Technologies Pte Ltd K11 Explorer 1500 Kit QUAD2400 Kit QUADX 3000 Kit Kodak (Singapore) Pte Ltd H01 Tamrac E21 Money-saving Kit includes: Money-saving Kit includes: Money-saving Kit includes: One Explorer 1500 Battery Generator, Two One QUAD 2400Ws AC powered Generator, One QUADX 3000Ws AC powered Linhof E21 Tamron G11 Quad 3KM Mini Flash Heads, Universal Two Quad 3K Flash Heads, Power Cord & Generator, Two Quad 3K Flash Heads, Battery Charger & Sync Cord. Sync Cord. Power Cord & Sync Cord. MediaCorp Publishing Pte Ltd K07 The Photographic Society of Singapore K12/L11 BW7731 BW7720 BW7710 Metz G11 Titan (Far East) Pte Ltd A19 Minton Optic Industry Co. Ltd C16 Tithes Marketing (S) Pte Ltd G11 Bowens professional photographic lighting equipment is distributed exclusively in Singapore & Malaysia by Ruby Photo. Multiblitz C18 Vanguard B01 www.rubyphoto.com.sg Tel: +65 6254 6582 My-Print Machinery Sdn Bhd C11 Wacom Singapore Pte Ltd F01 For the complete range of Bowens professional photographic lighting, visit: National Trade Union Congress D16 Xtri Technology International Pte Ltd G15 Noritsu Singapore Pte Ltd D11 Yashica G11 www.bowens.co.uk Parkside Optical Inc. D15 Zebra Technologies Asia Pacific, LLC D17 All models and technical specifications featured here may be subject to change without notice. 230V Specifications given. © 2007 Bowens International Limited. 2 Sunday, 4th November, IMAGING EXPO 2007 show-daily-day3 25/10/07 5:01 pm Page 1 MONOLIGHTS • POWERPACKS • ACCESSORIES PRECISION, PERFORMANCE & POWER! QUADX 3000 Generator The QUADX is capable of fast flash durations over 1/7000 of a second, making it perfect for fashion and stop- action special effects photography. At full-power of 3000Ws the flash duration is 1/1430 of a second, almost twice as fast as its nearest competitor. As the power level is reduced, the QUADX gets quicker, making it faster than any other generator or compact flash unit on the market. BW7610 Explorer 1500 Kit QUAD2400 Kit QUADX 3000 Kit Money-saving Kit includes: Money-saving Kit includes: Money-saving Kit includes: One Explorer 1500 Battery Generator, Two One QUAD 2400Ws AC powered Generator, One QUADX 3000Ws AC powered Quad 3KM Mini Flash Heads, Universal Two Quad 3K Flash Heads, Power Cord & Generator, Two Quad 3K Flash Heads, Battery Charger & Sync Cord. Sync Cord. Power Cord & Sync Cord. BW7731 BW7720 BW7710 Bowens professional photographic lighting equipment is distributed exclusively in Singapore & Malaysia by Ruby Photo. www.rubyphoto.com.sg Tel: +65 6254 6582 For the complete range of Bowens professional photographic lighting, visit: www.bowens.co.uk All models and technical specifications featured here may be subject to change without notice. 230V Specifications given. © 2007 Bowens International Limited. 2 Sunday, 4th November, IMAGING EXPO 2007 You Have To Be Diverse To Survive – Kris Le Boutillier ris LeBoutillier’s workshop the photographer mentioned on the first day of the Im- that landscapes could present Kaging Expo Singapore was amazing photo opportunities about hunting the appropriate el- and it is important to look for a ements in the Picture. Citing the strong subject to highlight the example of National Geographic picture. “Flat as well as front magazine, Le Boutillier stated light could again work very well that whenever he travels for an for shooting landscapes and the assignment for the magazine he important thing to keep in mind looks out for the following things is to wait for the idyllic mo- at the destination: ment.” Le Boutillier added that photographer’s often resemble · Portraits landscapes with mountains and · Moments lush forests, and often forget that · Light urban scenes can make for great · Landscapes landscapes as well. · Details “It is very important as a Le Boutillier stated that if photographer that you do not a photographer could include Kris Le Boutillier miss the details, which include any of these elements into his the little things that make the pictures than he was sure to get moment, Le Boutillier men- ready for them and anticipate place special. One of the easi- applauded and appreciated by his tioned that unfortunately mo- the moment. “The problem with est ways to capture details and viewers. ments could never be planned shooting moments is that it could provide the feel of the place is to Elaborating on each one of since they just happen.