Broadcañting

35 Cents BROADCAÑTING USAF' Air Jniversity N3- Library Saris Unit Acq Branch Y AND THE BUSINE li RADIO tOi -bJ.:i b0-78t 25 á Maxwell Air Fore Base AP:+ Montgomery Ala NEWSPAPER NOVEMBER 28, 1960

Sarnoff's blast at ABC -TV draws mixed views Take the client along when filming? Yes, says in agency circles 27 Tracy -Locke's DUP . ¡g 22

State Farm's big investment in laughs and Sunday after time is hot Jack Benny is paying off 32 buy, TvAR c 36

a JR INDEX PAGE 7

IF IT'S aadiefiee YOU WAN

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SPECIAL PILOT SURVEY KiCN SEPT. 1960 36.7% DENVER OVERALL 6 A.M. to MIDNIGHT

PULSE SEPT. 1960 35 .3% OVERALL 6 A.M. to MIDNIGHT

DYNAMIC RADIO IN K iSN - Portlam IF IT'S Re1614 YOU WANT... DYNAMIC AVERY-KNODEL MARKETS -JERRY FLESEY, Mgr. CAPITOL 6-7191 Omaha WISH PORTLAND AVERY- KNÖDEL

DICK SHIREMAN, Mgr. AMHERST 6-3703 K Ì CN- Denver KICK DENVER - the H-R KOI L OMAHA -STEVE SHEPARD, Mgr. 342 -7626 \MERICA'S HIGHEST RATED MULTI GROUP OPERATION Stár station DON W. BURDEN - Presid - nr The BIG wheeling tv PICTURE covers rich Wheeling -Steubenville INDUSTRIAL * Sylvania Lighting Fixtures in ultra- OHIO VALLEY modern Cobo Hall, Detroit, were designed and produced by 300 crafts- The Sylvania trademark symbolizes men of Sylvania Electric Products Inc., subsidiary of General Tele- another proud product known the world over phone & Electronics, in Wheeling, and manufactured in the flourishing West Virginia. market that makes WTRF -TV WHEELING a primary TV BUY! Audience? Two million people spending over 13/4 billion dollars annually in the 7,500 retail outlets here! warren, 316,000 walls network color

WHEELING 7, WEST VIRGINIA Repre- Nationally by George P. Hoilingbery Company DECISION MK ' LISTEN To

RADIO IN BALTIMORE

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PETERS, GRIIFFIN,WOO[DWARD, INC. Exclusive National Representatives ... sends your sales message to the largest viewing audience in the Dallas- Ft. Worth market.

The September ARB Market Report shows KRLD -TV's Average Quarter Hour Homes Reached, Sunday thru Saturday, 20.4% greater than Station B, 44.4% greater than Station C and 272.4% greater than Station D.

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4 BROADCASTING, NOVEMBER 28, 1960 Intormatipn show sales Emerging sales patterns encourage CLOSED CIRCUIT hope that 1961 not only will see more information programming on television networks but also will find more of it commercially sponsored. It's re- under -served areas instead of major his geography and his work on the ported, for instance, that CBS News markets: Bartley, Craven, Cross. policy committee." At NAB conven- already can account for close to $46 tion, it's likely that provision will be million in CBS -TV network billings New voices made for regular chairmanship, to be next year (almost $25 million in time Whether presidential news secretary rotated among outstanding broad- charges alone). This unofficial estimate James C. Hagerty takes over as news casters. Mr. McCollough has been assumes two "ifs" that network sales- chief of ABC (and prospects are that often suggested as first chairman. men expect to fact: that rest he will) there'll probably be influx of become First public appearance of CBS Reports will be sold, and that new commentators and analysts on of Gover- nor Collins after he assumes NAB Face the Nation will be sold for 13 network. One of basic differences be- presidency Jan. 4 will be tween John Daly, who has resigned as in formal weeks. address before Federal ABC vice president in charge of news Communica- tions Bar Assn. Manhunt and public affairs, and top manage- annual meeting in Washington Jan. 13. Governor Col- There will no ment, was his insistence that basic staff be dearth of prospects lins hasn't indicated his subject he appointed in 1953 be retained. and for FCC Democratic vacancy and /or it won't necessarily be Management wanted some new blood. on communica- chairmanship as change in administra- tions law or Washington operations. tion approaches. New names heard last week included Harry M. Plotkin, Old habit Breaking ties FCC officials expressed surprise Washington attorney and former assis- at First move to concern of broadcasters over eliminate all possibili- tant general counsel of FCC who re- so- called ties of conflict of interest spot announcement numerical count was taken signed in 1951 to enter private practice last week by Meyer (Mike) Feldman, in renewal form consideration (BROAD- in Washington; Kenneth A. Cox, legislative assistant to President -elect CASTING, Aug. 29 et seq.) in private Seattle attorney, protege of Chairman John F. Kennedy. Mr. Feldman en- meeting with NAB officials. Commis- Warren G. Magnuson (D- Wash.) of tered into contract to sell !CLAD sioners cited this as standard practice Senate Commerce Committee and spe- Klamath Falls, Ore. (see page 56), for last several years; also screen- cial counsel of committee on commu- that and is expected to sell his 30% in- ing occurs only in comparing promise nications- electronics matters, and Theo- terest in WADK Newport, R. I., to vs. performance. They emphasized dore Granik, American Forum of the that his partner, Arnold Lerner. Mr. spot count is subsidiary Air producer who has maintained to other issues Feldman previously has had minority and that Washington law practice for two no station has ever been set interests in KOMA Oklahoma City for hearing on this matter alone. decades. (15% ) and in KITO San Bernar- dino, Calif. (37 %). So far, however, there hasn't been One hour meeting to place Nov. 15 slightest indication from President - with five commissioners (Lee and King There's no legal basis for potential elect John F. Kennedy as to his were not present) and following FCC "conflict of interest" problem due to predilections on FCC or any indepen- staffers: Harold G. Cowgill, Broadcast ownership by vice president -elect's dent agency. Elevation of Commis- Bureau chief; Joseph N. Nelson, re- wife, Lady Bird Johnson, of string of sioner Robert T. Bartley to chairman- newal & transfer chief; Ashbrook P. Texas radio and tv stations. Matter ship is still regarded as logical but not Bryant, network study chief, and was raised in some quarters on basis necessarily set. There's abundant sup- James B. Sheridan, special assistant to that Sen. Johnson will be member of port for interim chairmanship in hands Chairman Ford. For NAB: Thomas C. White House official family and Presi- of Commissioner T. A. M. Craven. Bostic, Cascade Stations, chairman of dent names appointees to FCC, which radio board; Merrill Lindsay, WSOY issues licenses to applicants. Techni- Cloudy on clears Decatur, ill., vice chairman of radio cally speaking, according to legal FCC may find itself deadlocked 3 -3 board, and John F. Meagher, NAB authorities, Mr. Johnson has no offi- on ancient clear channel breakdown radio vice president; Vincent T. Wasi- cial voice in naming commissioners case. Seventh commissioner -Charles lewski, government relations vice presi- and exerts no authority over stations. H. King, who has been in Hawaii on dent and Douglas A. Anello, chief official business-so far has not par- attorney. On the hook ticipated because of lack of familiarity Perennial pre-Christmas problem of with case. If deadlock persists, FCC Policy board advertisers changing plans after con- may have no alternative than to dis- When Florida's Governor LeRoy tracts are placed with station reps is miss proceeding, pending since 1945. Collins takes over as NAB president being met firmly. Radio reps report Jan. 4, he'll probably have new type at least two instances that are current Here's how commission is under- policy committee to steer him until in which advertisers had decided to stood to line up: In favor of breaking annual NAB convention in Washing- cancel stations after getting clear- down 12 of existing 24 clear channels ton in May. Committee, to replace ances. Advertisers -Bayer aspirin (most of them network owned and present three -man policy group that through Dancer - Fitzgerald - Sample, operated stations in major markets) has served as regency since death of and Bulova, via McCann- Erickson -- with other 12 to be held status quo President Harold E. Fellows last were held to minimum of two-week but with potential of 750,000 watts: March, probably again will be headed run under standard cancellation Ford, Hyde, Lee. In favor of selective by Clair R. McCollough. As one clause. In Bulova's case, advertiser breakdown of all 24 channels (killing prominent board member put it, this wound up changing its mind second super power prospects) by controlling is indicated "because of Clair's ability, time and extending two -week required assignments so that they would go to his availability from his organization, duration to six weeks.

Published every Monday, 53rd issue (Yearbook Number) published in September, by BaoAncAsrnto Pilacrcwnoss Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C.. and additional offices. THERE'SI S T E HAN 1 IVi I C) F 1 I N 1 NEW S O V N D IN SOUTH FLORIDA UNA URI G;t]MO0g

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WGBS ANSWERED WITH "THE SOUND OF MUSIC "...a new concept of continuous radio enjoyment, presenting only the best music, from Rodgers and Hammerstein to Stephen Foster ... 24 hours a day, 7 days a week, 365 days a year! It's THE SOUND OF MUSIC as only WGBS could broadcast it-on 50,000 watts -high power, high fidelity, high quality,, and keyed to the mood of each hour.

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8 BROADCASTING, NOVEMBER 28, 1960 WEEK IN BRIEF

Lots of dust got kicked up when Robert W. Sarnoff of "Candid Camera" may be watching you. But like others, NBC -TV called competitor ABC -TV a "narrow- gauge" net- you won't know it until the program sequence is com- work, but agency executives apparently weren't influenced pleted and the joke is on you. The show now is making strongly enough to change their buying patterns. They're its mark on CBS -TV. See ... divided, however, in supporting Mr. Sarnoff and defend- INSIDE 'CANDID CAMERA' ... 74 ing ABC -TV. See ... AFTERMATH OF SARNOFF BLAST ... 27 KWK St. Louis cries "foul" at FCC's method of insti- tuting the revocation proceeding against the station for alleged contest frauds. KWK demands bill of particulars. How does the advertiser get the most for his tv dollar? See... The issue of mass audience versus high -calibre program- KWK'S 'ST. LOUIS BLUES' ... 58 ming was debated last week before New York's Radio and Television Executives Society by Arthur E. Duram of Improved climate for broadcasting regulation and radio - Fuller & Smith & Ross and Rodney Erickson of Filmways. See... tv code activities produce high interest at NAB's fall conference in Chicago. See ... CIRCULATION OR QUALITY? 30 ... NAB FOCUS: MIDWEST ... 49

FCC's "get- tough" uhf policy tolls death knell for 26 CBS Radio's new format (Nov. 28) exterminates the more uhf permittees who did not construct. Uhf cemetery remnants of the soap opera. "Ma Perkins" is no more is filled with 234 dead authorizations now. See .. after 7,065th episode last Friday. Three other serials fade out too. See .. . FCC DELETES 26 UHF'S ... 62 GOODBYE, MA PERKINS ... 68

It's no laugh when you sock 60% of your ad budget into Status of the threatened talent strike hung in balance one vehicle. But State Farm Insurance Co. has con- at the weekend as AFTRA, SAG, producer and network fidence the laughs produced by Jack Benny and guests negotiators were to meet in New York Nov. 26 for another in comic situations will win customers. See ... attempt at settling contract differences. Old pact expired Nov. 15. See .. . STATE FARM'S TV PUSH ... 32 NETWORK- TALENT TALKS ... 46

On a cost -per- thousand basis, Sunday afternoon is a Despite the popular notion, there are advantages to pretty hot buy- one -half evening rates. And it's prime taking the client along when the agency producer films time, according to Television Advertising Representatives his television commercials. Larry DuPont of Tracy -Locke

. Inc. See .. Co., Dallas, recites the details. See . . . SUNDAY AFTERNOON BONANZA ... 36 MONDAY MEMO ... 22

DEPARTMENTS El BROADCASTING AT DEADLINE 9 LEAD STORY 27 THE BUSINESSWEEKLV OF TELEVISION AND RADIO BROADCAST ADVERTISING 30 THE MEDIA 46 Published every Monday 53rd issue CHANGING HANDS 56 MONDAY MEMO 22 (Yearbook Number) published in September by BROADCASTING PUBLICA- CLOSED CIRCUIT 5 OPEN MIKE 20 TIONS INc. Second -class postage paid at Washington, D. C. 21 RESPECTS 101 COLORCASTING OUR Subscription prices: Annual sub- 66 scription for 52 weekly issues $7.00. DATEBOOK 18 PLAYBACK Annual subscription including Year- 68 book Number $11.00. Add $1.00 per EDITORIAL PAGE 102 PROGRAMMING year for Canadian and foreign post- FAN FARE 86 WEEK'S HEADLINERS 10 age. Subscriber's occupation required. Regular issues 35 cents per copy. FATES & FORTUNES 80 Yearbook Number $4.00 per copy. Subscription orders and address FOR THE RECORD 88 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales St., N.W., EQUIPMENT & ENGINEERING 76 Washington 6, D. C. On changes, c please include both old and new GOVERNMENT 58 ABC addresses. INTERNATIONAL 78

7 BROADCASTING, NOVEMBER 28, 1960 THE PIED PIPER WAS A PIKER! He entranced only the youngsters of Hamelin. KMTV in- trigues, attracts and sells to children in 60 counties in five states. For mostm of the youngsters in this area, "World's Greatest Cartoons" and "Popeye Play-

' house" are as much a part of their daily activities as school and peanut butter sandwiches. All* recent Omaha surveys say these potent spot carriers domi- nate all competing programs on all other Omaha and Lincoln stations. You, too, can be a Pied Piper in the Omaha market. Parents in tow, our young viewers will be led to your product. Petry will sell you one of our flutes. KMTV 3 OMAHA -LINCOLN

°June '60 ARB, June '60 Nielsen, Feb. '60 Nielsen, Jan '60 ARB

8 BROADCASTING, NOVEMBER 28, 1960 Late news on this page ins on page 10 Complete coverage of week begins on page 27 AT DEADLINE I [ - Canon 35 aids Reds, All three were charged with making New career under- counter payments to radio -tv disc SDX's Newton reports jockeys. John Charles Daly, tv personal- General and Jay Kay also Though waiver of equal time for vice were charged with payments to other ity and recently resigned ABC broadcast Kennedy -Nixon radio -tv debates was president in charge of news, spe- station personnel. "gain" for broadcasting, little progress cial events and public affairs, will Barbour appointed has been made for electronic access to marry Virginia Warren, daughter courtrooms, according to annual report of Chief Justice and Mrs. Earl in ARTS expansion of Sigma Delta Chi's freedom of in- Warren, Dec. 22 in San Francisco, formation committee submitted yester- As part of its expansion move into according to formal engagement tv program packaging and production, day (Sunday) by V. M. Newton Jr., announcement made Friday (Nov. chairman and SDX president. Advertising, Radio & Television Services 25) by Miss Warren's parents. Inc., New York, is announcing today Report said Congress could end Mr. Daly resigned his ABC post bureaucratic secrecy "almost overnight" (Nov. 28) that Oliver Barbour, former- over policy differences with AB- ly vice president in charge of radio-tv by simply blocking appropriations to PT President Leonard Goldenson agencies, bureaus and commissions for Benton & Bowles, New York, has (BROADCASTING, Nov. 21). He is which "persist" in withholding in- joined ARTS as senior vice president also known as moderator of CBS - and chairman of plans board. formation from public. But Congress TV panel show What's My Line? is slow, it said, because of political Gerald Auerbach, ARTS president, party "worship," hesitancy to "collide said several tv programs on tape and head -on" with President and "prefer- They include requirement for con- film are in planning stage and their titles ence for political privilege" inherent in densed balance sheet, analysis of all notes, itemization of technical and pro- secret government. Mr. Newton charged ABC -TV claims No. I there is more federal secrecy today gram sales and general administrative than eight years ago when he assumed expenses, report of profits and losses ABC -TV claimed Friday it had committee chairmanship. from all sources, and accounting of all taken over No. 1 position in Discussing American Bar Assn.'s payments made to officers and directors. national Nielsen ratings for first Canon 35, Mr. Newton, managing edi- NAB request for extension said that time, with average evening pro- tor of Tampa (Fla.) Tribune, said since many broadcasters have not seen gram rating of 18.6 against 17.8 Soviet Union's widely distributed pic- proposals, association sent duplicate for CBS -TV and 17.5 for NBC - tures of U -2 spy trial showed "great copies to all members. Comments from TV. Figures were based on Niel- decorum and great dignity in the Rus- individual broadcasters should produce sen report for two weeks ended sian courtroom." They refute ABA "more affirmative result," NAB said. Nov. 6, which show ABC -TV arguments that cameras would disturb and CBS -TV with four programs decorum and dignity of court and abet Guterma denies guilt each in Top 10 and six each in Russian propaganda, he said. ABA Top 15, and NBC -TV with two Alexander L. and five thus "denies American press the op- Guterma in Top 10 and three in Top 15. others have pleaded not con- portunity of propagandizing the world guilty of ABC announcement, which spiring to sell $1.5 million of on free American justice." Joint com- worth came while NBC Board Chair- unregistered & mittee of media and bar representatives United Dye Chemical man Robert Sarnoff's attack on has failed to obtain funds for thorough Corp. stock. ABC -TV was still echoing (see Trial on this charge was study of Canon 35. scheduled page 27), claimed audience Dec. Mr. Newton called on all newsmen 12. Mr. Guterma, one -time head leadership on Monday, Tuesday, and public to keep "constant pressure of MBS, is serving 59 -month prison Thursday and Friday nights; gave term for violating laws. upon the individual congressman" in securities He's CBS-TV leadership on Saturday interest of informed public opinion and also under sentence of 8 to 24 months and Sunday nights and NBC -TV free government. Report listed 173 and $10,000 fine for failing to register top place on Wednesday night. cases of federal abridgment of freedom as foreign agent. This involved 1959 ABC said Nielsen ranked Top 15 charge of information in five years with cen- he accepted $750,000 from Do- as follows (all periods 7:30 -11 sorship removed in 95 and continued minican Republic to air Trujillo propa- p.m. Monday through Saturday was in 68 cases and restrictions partly re- ganda on MBS. None ever broad- and 6:30 -11 p.m. Sunday): moved in eight and partly continued cast. MBS is now owned by Minnesota Gunsmoke (CBS) 36.3; Wag- in two others. But SDX fight is "now Mining & Manufacturing Co. on Train (NBC) 33.9; Have earning rich dividends in government Gun, Will Travel (CBS) 32.3; information" in various states, he said. Disc firms sign consents Debbie Reynolds Show (ABC) 19.7; Real McCoys (ABC) 27.6; record distributors have Three more Rawhide (CBS) 27.2; Untouch- signed payola consent with Fed- NAB asks delayed date orders ables (ABC) 27.0; Bonanza eral Trade Commission, bringing to 86 (NBC) 26.9; 77 Sunset Strip for finance comments settled this way. number of complaints (ABC) 16.8; Danny Kaye Show NAB Friday asked FCC to extend FTC issued 102 complaints in year- (CBS) 26.4; Perry Mason (CBS) deadline from Dec. 9 to Feb. 1 for long attack on payola problem. 26.1; Price Is Right (NBC) comments on proposed changes in finan- Latest consent judgments were signed 25.7; My Three Sons (ABC) cial form required yearly from every by: General Distributing Co., Balti- 25.2; Danny Thomas Show licensee of broadcast station. more; Triumph Records Inc., New (CBS) 25.2; Lawman (ABC) FCC issued proposed changes earlier York; and Jay Kay Distributing Co., 24.1. this month (BROADCASTING, Nov. 7). Detroit.

more AT DEADLINE page 10

BROADCASTING, NOVEMBER 28, 1960 9 WEEK'S HEADLINERS

general manager of NBC -TV, succeed- Dec. 15. Richard M. Pack, WBC pro- ing Mr. Matson. Mr. Stone began at gramming vp who announced new ap- NBC in 1959 as vp of facilities opera- pointments, heads staff that has been tions, after serving in various executive augmented with series of recent ap- capacities at ABC. William Trevarthen, pointments. vp of NBC -TV Network Operations Theodore C. (WEEKS HEADLINER, Nov. 14), suc- Streib- ert, formerly director ceeds Mr. Stone as vp of operations and engineering for NBC -TV. James A. of U. S. Information Agency and veteran Mr. Matson Mr. Stone Stabile, vp of standards and practices for NBC, advanced to vp of staff of broadcasting execu- NBC -TV, and Ernest Lee Jahncke Jr., tive, joins Time Inc. director of standards and practices, Broadcasting Div. as named to head this department as Mr. vp and general manager of WTCN -AM- Stabile's successor. Mr. Trevarthen has Mr. Streibert been with NBC since 1959 and earlier TV Minneapolis. Ap- had been with ABC for 16 years, lat- pointment is effective Dec. 1. He fills terly as vp of production services. Mr. vacancy created by resignation of Phil Stabile joined NBC in 1957 as manager Hoffman last September. Since 1957, of talent negotiations, and earlier had Mr. Streibert has been with Interna- Mr. Stabile Mr. Trevarthen been with ABC as vp and general coun- tional Basic Economy Corp. (IBEC) which deals with merger negotiations, George D. Matson, sel. Mr. Jahncke started at NBC in financing and acquisitions of properties vp, general manager December 1959 and previously had and new projects. Mr. Streibert, first of NBC-TV, pro- been vp and assistant to president of director of USIA, began broadcasting moted to newly -cre- Edward Petry & Co., N. Y., and from career with WOR New York in 1933. ated post of vp, as- 1952 -57 held that same title at ABC. sistant to president of Following year he helped found Mu- NBC, as part of series Joel Chaseman, program manager of tual Broadcasting System. In 1937 he of executive changes WJZ-TV Baltimore, is being appointed was appointed vp and general manager at network. Mr. Mat- today (Monday) to new post of radio of WOR, advancing to president in Mr. Jahncke son joined NBC in program manager of Westinghouse 1945. From 1949 -1951 he was board 1952 and served in various financial Broadcasting Co.'s central program op- chairman of Mutual where he helped posts, including that of vp and treas- eration in New York. Mr. Chaseman to establish WOIC -TV (now WTOP- urer from 1958 -59. Robert L. Stone, is being succeeded in Baltimore by TV) Washington and WOR -TV New vp of operations and engineering at William T. Wagner, now program direc- York. He was appointed to USIA in NBC-TV, moves into post of vp and tor of KTRK -TV Houston, effective 1953.

For other personnel changes of the week see FATES & FORTUNES

will be announced shortly. Mr. Barbour, and earnings per share for year ending Tedescos buy KWKY who was involved while at B &B with June 30 of 66 cents. production and purchase of such shows Station sale announced Friday: as The Rifleman, Danny Thomas Show Telenews' Reid dies KWKY Des Moines, Iowa: Sold by General Broadcasting Services Inc. to and Andy Griffith Show, will concen- Robert H. Reid, 52, general sales trate on programming activities at Tedesco Inc. for $165,000. This is manager of Telenews News Film, divi- second recent by Tedesco ARTS. Parent company is also active purchase sion of Hearst Metrotone News, died at firm, comprising Nicholas and Victor in production and distribution of film his home in New York Wednesday (Nov. and in laboratory film processing. J. Tedesco as principal owners; previ- 23). He was considered pioneer in sale ously it bought KBLO Hot Springs. of film and tape news and documentary Ark. Tedescos have interests in ap- Four Star gross rises programming to tv stations. plications for new radio stations in Council Bluffs, Iowa-Omaha, Neb.; Four Star Television Inc., Hollywood, Lipton looks ahead reports first quarter gross income of Chisholm and Hibbing, Minn. areas. $4,215,592 during 13 -week period end- Lipton Tea, after looking back on re- KWKY is 1 kw fulltime on 1150 kc. ing Sept. 24, which was period just sults of its partial sponsorship of NBC - prior to public issuance of stock. TV coverage of political conventions WWVA renews with CBS With net income of $147,266 after and elections returns, is looking for- WWVA Wheeling, W. Va., last week provision for federal income tax, amor- ward to more of same. Lipton's agency, renewed its affiliation contract with CBS. tization of film costs and profit partici- Sullivan, Stauffer, Colwell & Bayles, New contract dating from Nov. 28 is pation of other ventures, company's New York, not only has notified NBC for two years with customary six -month net profit earned 30 cents per share that it's pleased with results, but added cancellation clause on either side. Sta- based on 480,000 outstanding shares this note: "This then is a formal request tion is earmarked for sale to WWVA before recent public issue. Based on that in view of Lipton's participation in Inc. (group headed by Ira and Bernice present outstanding 600,000 shares, net the 1960 conventions and elections, they Herbert) for $1.3 million upon FCC profit equals 25 cents per share. be given the opportunity to participate approval of Storer's $10 million pur- Last year's gross was $15,141,419, in the 1964 convention and election cov- chase of WINS New York from J. Elroy which resulted in net profit of $317,506 erage on NBC." McCaw.

10 BROADCASTING, NOVEMBER 28, 1960 Distinguished achievement award for "incisive reporting from Soviet Russia over the past two decades."

Thus the University of Southern California

School of Journalism and its Alumni Association honor Henry Shapiro, veteran UPI Moscow bureau chief.

Shapiro is one of the many talented UPI reporters whose enterprise, ingenuity and professional competence have won the respect of editors everywhere. A UPI MAN United A IS AT THE SCENE PressInternational

BROADCASTING, NOVEMBER 28, 1960 11 network programming M SQUAD / AIR POWER / MAN AND TILE CHALLENGE HOW 10 MARRY A MILLIONAIRE / MIKE HAMMER / MEN INTO SPACE! HIGH ROAD / TARGET / SAN FRANCISCO BEAT , THIS MAN DAWSON , DECOY / INVISIBLE. MAN NEW YORK CONFIDENTIAL / MEET MCGRAW ¡ STATE TROOPER / YOU. ARE THERE / TRACKDOW'N / YOU ASKED FOR IT / SILENT SERVICE / MR. ADAMS AND EVE / THE Pip HONEYMOONERS; SHOTGUN' SLADE ;' NAVY LOG / BOLD VENTURE / JEFF'S COLLIE , THE CALIFORNIANS / BOLD the JOURNEY / WHIRLYBIRDS / AND MANY MORE prestige independent

New York is Giant in size and sales. It is not easily sold. wpix -11, New York's Prestige Independent, delivers the "right tool at the right time" - minute commercials in prime evening time in a "network atmosphere." / On wPix -11 your commercials are in programs with the "network look." / This "network atmosphere" also extends to our advertisers and our audience. 98% of our advertisers are national. / The quality of the wPix audience has been proved by A. C. Nielsen to be the equal of the leading network station's audience. / Minute commercials in prime evening time ... in a "network atmosphere" provide the "right tool at the right time."

where are your 60- second commercials tonight ? network audiences network advertisers No significant difference! This was the verdict of the Brown & Williamson Tobacco Corp. / Procter & Gamble A. C. Nielsen Company following their qualitative Company / Colgate -Palmolive Company / General analysis of the audiences of the leading Network station Motors Corp. / Ralston Purina Company / Bristol Myers Company General Electric Company General and wPlx, the prestige independent. This special study / / Foods Corp. / American Tobacco Company / Standard provides a direct comparison of audiences during the Brands, Inc. / Coca -Cola Company / P. Ballantine hours 7 -11 PM, seven nights a week / FAMILY INCOME & Sons / Kellogg Company / R. J. Reynolds Tobacco HOME OWNERSHIP / AUTOMOBILE OWNERSHIP / OCCU- Company / Borden Company / General Mills, Inc. / Del PATION / in other words, the "content" of a rating point Monte Foods / Texas Company / F & M Schaefer on wPlx and the leading Network station is the same! Brewing Company / And many more.

new york The ONLY New York independent qualified to display the SEAL OF GOOD PRACTICE BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFY VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES SECRETARY H. H. TARN TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER ASST. SEC. -TREAS LAWRENCE B. TAISHOFF SME B ROADCASTI N G THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING -TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone Metropolitan 8-1022. EDITOR AND PUBLISHER Sol Taishoff Editorial

VICE PRESIDENT AND MANAGING EDITOR Edwin H. James EDITORIAL. DIRECTOR (NEW YORK) Rufus Crater SENIOR EDrroRS: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. ASSOCIATE EDITORS: Harold Hopkins, Dawson Nail; STAFF WRITERS: George Darlington, Malcolm Oettinger, Sid Sussman; EDITORIAL ASSISTANTS: Bob Forbes, Patricia Funk, Ruth E. Armstrong; SECRETARY TO THE PUBLISHER: Gladys Hall. Business VICE PRESIDENT AND GENERAL MANAGER Maury Long VICE PRESIDENT AND SALES MANAGER Winfield R. Levi (New York) ASSISTANT PUBLISHER Lawrence B. Taishoff SOUTHERN SALES MANAGER: Ed Sellers; PBo- DUCTION MANAGER: George L. Dant; TRAFFIC MANAGER: Harry Stevens; CLASSIFIED ADVEe- Tlsnrc: Doris Kelly; ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston; SECRETARY ro THE GENERAL MANAGER: Eleanor Schadi.

Circulation and Readers' Service SUBSCRIPTION MANAGER: Frank N. Gentile; CIRCULATION ASSISTANTS: Charles Browne, David Cusick. Christine Harageones, Edith Liu, Burgess Hess, George Fernandez. DIRECTOR OF PUBLICATIONS: John P. Cosgrove. Bureaus New York: 444 Madison Ave., Zone 22, Plaza 5 -8354. EDITORIAL DIRECTOR. Rufus Crater; BUREAU NEWS MANAGER: Donald V. West; ASSOCIATE EDITOR: David W. Berlyn; NEW YORK FEA- TURES Enroll: Rocco Famighetti; ASSISTANT EDITOR: JaCOUeline Eagle: STAFF WRITERS: GATEWAY TO THE HEART OF SOUTH CAROLINA: Richard Erickson, Diane Halbert. VICE PRESIDENT AND SALES MANAGER: Winfield R. Levi; SALES SERVICE MANAGER: Eleanor R. The 257,961 people who make WIS-Television's home market Manning; ADVERTISING ASSISTANTS: Donna Trolinger, Janet Faranda. the state's largest metropolitan area (and a close second in the two Carolinas after a 38.1% increase in the 1960 Census) Chicago: 360 N. Michigan Ave., Zone I, give Channel 10 their major time and attention, not to say Central 6-4115. MIDWEST NEws EDITOR: John Osbon; MIDWEST devotion. This adds up to a 78.5 share of audience, says SALES MANAGER: Warren W. Middleton; As- ARB (March 1960). And throughout South Carolina, WIS- sISTANT: Barbara Kolar. Television's 1526 -foot tower, tallest in the South, delivers Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. more of the state, more effectively than any other station. In SENIOR EDITOR: Bruce Robertson; WESTERN short, South Carolina's major selling force is SALES MANAGER: Bill Merritt; ASSISTANT: Vir- ginia Stricker.

Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James Montagnes. Stelevision . COLUMBIA. SOUTH CAROLINA NBC /ABC a station of BROADCASTING* Magazine was founded in 1931 THE BROADCASTING COMPANY OF THE SOUTH by Broadcasting Publications Inc., using the title, BROADCASTING* -The News Magazine of WIS- Television, Channel 10, Columbia, S.C. the Fifth Estate. Broadcast Advertising* was acquired in 1932. Broadcast Reporter in WIS Radio, S60, Columbia, S.C. 1933 and. Telecast. in 1953. BROADCASTING - WSFA -TV, Channel 12, Montgomery. Ala. TELECAsTrrrG was introduced in 1946. 'Reg. U.S. Patent Office. Copyright 1960: Broadcasting Publications.

14 BROADCASTING, NOVEMBER 28, 1960 "It's a great selling tool. I don't see how anybody stays in business without it ...This market does more dollar volume of local business than a great many of the three- station markets in the country. A great percentage of that business is on Videotape* ... It gets local business because it absolutely takes the risk out of it. For example, it's awfully hard for an advertiser to visualize from a piece of copy paper with a video column and an audio column just what his commercial is going to look like on TV. But if the salesman can say, `I've got a spot all recorded for you on your fall coat sale, and I want you to see it,' then he's sold. This is just so much better than any other way to sell local television that you just can't compare it! ...What do we think of Ampex? No question but what they're the leaders in tape. They put tape on the map, and as far as we're concerned, it's the Ampex VTR that's keeping it there." A single sheet of paper, an envelope addressed to Ampex and a 4¢ stamp is all it takes to get the complete profit -potential story about tape... and about the Ampex VTR as a basic sales- building component of any complete TV operation. Drop us a line today. Write to Ampex, department BT. AMPEX AMPEX PROFESSIONAL PRODUCTS COMPANY 934 CHARTER ST., REDWOOD CITY, CALIF. AMPEX OF CANADA LTD., REXDALE, ONTARIO

MR. JOHN TYLER. GENERAL MANAGER OF KFDATV. AMARILLO. 1112.500 TV HOMES: 151 ST MARKET,.

TM AMME[ LORI

BROADCASTING, NOVEMBER 28, 1960 15 DRAW Ranger Hoby Gilman outdraws 'em all! His syndicated series, TRACKD OWN, is first in its time period in Chicago (27.6 rating), Chattanooga (34.3 rating), Great Falls (44.8 rating), Jacksonville (23.9 rating), Miami (11.5 rating), New Orleans (21.6 rating), Seattle- Tacoma (18.5 rating), El Paso (36.0 rating) and in other markets coast to coast. (Nielsen) Naturally, Hoby draws advertisers too! TRACKDOWN has scored bang -up sales results for such big- timers as American Tobacco and Mobil Oil (Hoby's sponsors on the CBS Television Network), Schlitz, Standard Oil of Indiana, Anheuser- Busch, and Guarantee Savings & Loan (Fresno).

' Sponsor Ziegler Sausages (Birmingham) sums it up this way: "TRACKDOWN has proven to be all we hoped it would be." Produced by Four Star Films, starring Robert Culp, TRACKDOWN is the only television series ever to win the official endorsement of both the Texas Rangers and the State of Texas. In your area, for audience and advertiser endorsement "big as Texas" -sign up Hoby Gilman and TRACKDOWN. For information call

"...THE BEST FILM PROGRAMS FOR ALL STATIONS" NEW YORK, CHICAGO, LOS ANGELES, DETROIT, BOSTON, ST. LOUIS, SAN FIIANCISC©, DALLAS AND ATLANTA. CANADA: S.W. CALDWELL LTD.

Nov. 30-American Assn. of Advertising wood luncheon, Studio 33, CBS Television DATEBOOK Agencies east central region annual meeting. City. Frank Pace Jr., chairman, General Statler Hilton Hotel, Detroit. Dynamics Corp., and vice chairman, Presi- A calendar of important meetings and Nov. 30 -Dec. 3-Sigma Delta Chi national dent's bi- partisan commission on national events in the field of communications convention, Biltmore Hotel, New York. goals, will speak. Schedule calls for registration and opening *Dec. 8- Broadcast Pioneers, New York *Indicates first or revised listing. night buffet. convention sessions through chapter, Christmas party. 6 p.m., Empire annual evening banquet Dec. 2, closing Room, Lexington Hotel, New York City. NOVEMBER morning meeting and afternoon visit to Dec. 9- Comments due on FCC proposal to *Nov. 28- Chicago Area Agricultural Adv. United Nations Dec. 3, and post- convention revise annual financial report (Form 324) Assn. luncheon, hosting members of Nation- activity of Sigma Delta Chi executive coun- due from all broadcast stations, including al Assn. of Tv & Radio Farm Directors. Con- cil Dec. 4. condensed balance sheet, analysis of notes rad Hilton Hotel, Chicago. Speaker: Douglas *Nov. 30 -Dec. 2 - American Management payable, a new income statement and a Graves, assistant vice president of Corres- Assn. workshop seminar, "Administration new breakdown of revenues. pondent Banking at Harris Trust & Savtngs of the Company's Public Relations Pro- *Dec. 31-Deadline for entries in first Inter- Bank, on "Farm Production - Consumer gram." Co- chairmen: Dan H. Baer, Los national Broadcast Awards competition of Market." Angeles manager of Harshe -Rotman Inc., Hollywood Advertising Club. Nov. 28-Deadline for reply comments in and Jack Anderson, corporate director of public relations and advertising for the FCC's rulemaking proceeding to drop in vhf JANUARY 1961 channels at less than present minimum Marquardt Corp., Van Nuys, Calif. Ambassa- mileage Docket 13340. dor Hotel, Los Angeles. Jan. 8- 12- National Retail Merchants Assn. separations. 50th anniversary convention. W. Maxey Jar- Nov. 28- Deadline for nominations for 8th man, board chairman of Genesco Corp., will annual Brotherhood Awards, sponsored by DECEMBER speak at the opening -day luncheon. Grand the National Conference of Christians & Dec. 2- Arizona Broadcasters Assn. fall Ballroom, Statler -Hilton Hotel, New York. Jews. Competition's 12 categories in media meeting. All-day session at Mountain Sha- include for radio pro- *Jan. 10- Deadline for entries for the George separate categories dows Resort near Scottsdale, Ariz. Norman Foster Peabody Radio & Television Awards. grams and television programs. Further E. Cash, TvB president, and Kevin B. The awards give recognition to programs, information and entries can be had from Sweeney, RAB president, are principal stations, networks and individuals. Cate- Media Awards Committee, NCCJ, 43 W. speakers. for both radio and tv are: news, 57th St., New York 19, N. Y. gories Dec. 2 - Arizona AP Radio & Tv Assn., entertainment, education, youth or chil- Nov. 28- 29-NAB Fall Conference. Biltmore Mountain Shadows Resort. dren's programs, promotion of international Hotel, New York City. *Dec. 5- Hollywood Ad Club luncheon. Hol- understanding and public service. Entry Nov. 29 -Radio & Television Executives lywood Roosevelt Hotel. Gen. Charles S. blanks and further information may be Society's timebuying and selling luncheon - D'Orsa, commanding officer, Army Combat obtained from the Dean, Henry W. Grady seminar. Maury Long, BROADCASTING maga- Develcpment Experimentation Center, Fort School of Journalism, U. of Georgia, Athens, zine. will moderate, and Bill Quarton, WMT Ord, will discuss how the Army is develop- Ga. Cedar Rapids, and Bob Bordley, WTOP ing 1970's combat weapons today. Jan. 13-New York Chapter, Academy of Washington, will discuss how trade paper Dec. 6-Radio & Television Executives So- Television Arts & Sciences "Close -Up" 1961 advertising helps them. Hawaiian Room, ciety's timebuying and selling luncheon- dinner. Grand Ballroom. Waldorf- Astoria Hotel Lexington, New York, 12:15 p.m. seminar. Lou Hausman, Television Informa- Hotel. Nov. 30- Society of Technical Writers and tion Office, will moderate and C. Wrede Jan. 21 -22 -Ninth annual Retail Advertising Publishers, Prince George Hotel, New York. Pctersmeyer and Herman Land, Corinthian Conference, Palmer House, Chicago. Nov. 30 -New deadline for comments on Broadcasting Corp., are among participants. Jan. 23-24--Oklahoma Broadcasters Assn. FCC proposal to permit am stations to oper- Hawaiian Room. Hotel Lexington, New Biltmore Hotel, Oklahoma City. Members of York, 12:15 p.m. ate with full carrier and single sideband the Oklahoma Legislature will attend loo - transmission. Docket 13506. Dee. 7- Advertising Council annual Holly- cheon meeting.

CENTURY -FOX %Z episode both at 9p Jan. 24- 26- Georgia Radio & Television In- Cienega Blvd., Los Angeles 35. Convention April 26 -29- Institute for Education by stitute, sponsored by The Georgia Assn. of will be held in Biltmore Hotel there. Radio- Television, Deshler -Hilton Hotel, Co- Broadcasters and Henry W. Grady School of Feb. 4- Directors Guild of America, annual lumbus, Ohio. Journalism, U. of Georgia, Athens. awards dinner dance. Beverly Hilton, Bever- *Jan. 27- Educational Foundation of Ameri- ly Hills, Calif. Presentation of awards for MAY can Women in Radio & Television, Board outstanding directorial achievement in the- May 3 -6- American Public Relations Assn. of Trustees meeting. Belmont Plaza Hotel, atrical motion pictures, live and film tv 17th annual convention. Hotel Shelburne, New York City. programs. Atlantic City, N. J. The association's Phila- * Jan. 27- 29- American Women in Radio & *Feb. 5 -6 -Texas Assn. of Broadcasters delphia Forge will be host. The theme will Television, board of directors meeting. Bel- spring convention. Commodore Perry Hotel, be: "Analyzing Public Relations' Accom- mont Plaza Hotel, New York City. Austin. plishments Problems, Opportunities and Feb. 5 -11 -1961 Advertising Week. Skills." FEBRUARY May 4 -8- American Women in Radio & *Feb. 7 - International Broadcast Awards * Feb. 1- Deadline for entries in National banquet of Hollywood Ad Club. 8 p.m., Television, national convention. Statler Hil- Safety Council's non -competitive public in- Moulin Rouge, Hollywood. Awards for out- ton Hotel, Washington, D. C. terest awards to radio -tv and other public standing broadcast commercials in inter- May 4 -14 -Brand Names Week. information media entries will be accepted national competition will be presented. May 7 -11 annual convention. Shera- for radio -tv and networks, adver- -NAB stations Feb. 14 -15 -Assn. of National Advertisers, ton Park and Shoreham Hotels, Washington. tisers, daily and weekly newspapers, na- May 15- Festival Tele- tional news services and syndicates, and cooperative advertising workshop. Hotel 27- International of labor organizations; consumer and trade Ambassador, Chicago. vision Arts & Sciences. Montreux, Switzer- Feb. 22-23--Sixth annual Conference of land. Schedule includes an international tv magazines and outdoor advertising com- equipment trade fair and a contest judging panies. NSC also will administer Alfred P. Presidents of State Broadcaster Assns. Shoreham Hotel. Washington, D. C. of the best television musical variety pro- Sloan Radio -Tv Awards for Highway Safety gram. The fair is being held under patron- from among' recipients of council's public *Feb. 26- Broadcast Pioneers. New York age of the Swiss Television Authority and interest awards in radio -tv and advertiser chapter, first of a series of annual salutes to the city of Montreux. categories. Two new awards of $1,000 each stations. WLW Cincinnati to be honored. 5 will be presented to producer and writer p.m., Latin Quarter, New York City. Pro of radio or tv programs selected from Sloan ceeds will go to the Broadcasters' Founda- Advertising Federation of America Award winners. Official blanks may be ob- tion Inc. 1961 Conventions tained from the Council at 425 N. Michigan Jan. 27- 29- Eastern inter -city confer- Ave., Chicago, Ill. MARCH ence of Women's Advertising Clubs. Warwick Hotel, Philadelphia. Feb. 1- Deadline for entries in 38th annual *March 9 -Radio & Television Executives Better Copy Contest of Public Utilities Ad- Society of New York annual banquet. 7:30 Feb. 1 -AFA annual mid - winter con- vertising Assn. Twenty classifications to be p.m., Grand Ballroom, Waldorf- Astoria Ho- ference and congressional reception. judged include separate categories for radio tel, New York City. Statler- Hilton Hotel, Washington, D.C. and television. Not restricted to PUAA- April 6 -7 -AFA 1st district conven- affiliated companies. Further information *March 17- 18- Professional Advertising Club tion. Sheraton -Biltmore Hotel, Provi- available from W. L. Perdue, contest chair- of Topeka workshop and clinic. Washburn dence, R. I. U., Topeka, Kan. man, Kansas City Power & Light Co., 800 April 13- 16-AFA 4th district conven- Kansas Ave., Topeka, Kan. Dupont Plaza Hotel, Miami. APRIL tion. Feb. 1-3--Winter Military Electronics con- April 21- 22-AFA 9th district conven- vention, sponsored by National Professional April 6 -8- Montana Broadcasters Assn. an- tion. Savery Hotel, Des Moines. Iowa. Billings, Mont. Group on Military Electronics and Los nual meeting. May 27- 31 -AFA 5th annual conven- Angeles section. Institute of Radio Engi- April 14- 15- Kansas Assn. of Radio Broad- tion. Sheraton Park Hotel, Washing- neers. Register exhibits with Arthur N. casters annual convention. Jayhawk Hotel, ton, D.C. Curtiss, IRE Business Office, 1435 S. La- Topeka. hat broke network records uesday and 4:30 pm Sunday ow available first time locally

STARRING MICHAEL ANSARA AND JOHN LUPTO A "natural'' The authentically -set story of the U. S. Indian agent who made peace with and became a "blood brother" for station of the Apache chief Cochise. BROKEN ARROW is the programing needs: series that changed network history in 2 completely different time periods. On both Tuesday night at 9:00 pm and Sunday afternoon at 4:30 pm, BROKEN ARROW Direct from its lifted the ABC -TV Network from a weak third position network success to a solid second place. Now BROKEN ARROW is available to repeat its success for you in your market. to you. 401

INDEPENDENT TELEVISION CORPORATION /488.;Madison Avenue N.Y. 22 PLaza 5- 2100. OPEN MIKE Every time one of us runs an ad or gives air space to a commercial telling Native 'foreigners' is our Advertising Year program to how advertising is an integral part of help create a better climate of under- our economy, we help people under- EDITOR: On pages F -79, 80 and 81 of standing for the advertising industry. stand that this is one of the ways by the 1960 BROADCASTING Yearbook the This campaign, which will be launched which they enjoy the finest mass com- following languages were listed as "for- with a week -long salute starting Feb. 5, munication system in the world today. eign": Apache, Cherokee, Chippewa, 1961, is being created by the famous They also understand a little better why Eskimo, Navajo, Thlinget and Ute. If McCann- Erickson Adv. (U.S.A.) with the consumer is king in America and they are "foreign" to the North Ameri- the public relations assistance of Daniel enjoys a privilege of choice 100 times can continent, pray tell where in this J. Edelman & Assoc. each day. world, or any other, are they native?- It is the desire and has been the de- One piece of information in your Earl N. Hodges, Chief Engineer, KFFA manding purpose of the creators of this editorial of Nov. 14 needs further Helena, Ark. campaign to make it a positive presenta- clarification. That is your reference to tion of advertising's indispensable role the Advertising Council and its respon- AFA's 'Advertising Year' in our American economy. The sym- sibility for so many fine public service bol for the campaign will be a concen- efforts. You are absolutely right in that EDITOR: In reading your estimable mag- tric circle of arrows in which advertis- regard, but it should be pointed out that azine of Nov. 14, I am intrigued by ing, mass demand and mass production it would be an impossibility for the your editorial on "A campaign for ad- all play an equal role. We are not go- Advertising Council, of which I am a vertising" (page 124) . . I couldn't ing [to claim] that advertising is the one director, to assume the role of a parti- agree with you more on the fact that and only element which makes America san pleading the case of the advertising there has been more talk about doing great. This is pure hogwash and we in industry. The very charter of the Ad- something to improve the image of ad- advertising must learn to be moderate vertising Council forbids it from con- vertising than on possibly any other and honest in our claims for it. I think ducting an educational campaign on be- subject in the last few years and it is this is one of the great distinguishing half of a better understanding of our also equally obvious that little has been characteristics of the present campaign. industry. It is limited only by its re- done to accomplish that task. McCann- Erickson, as its predecessor sources in serving unselfish public However, I feel that you may have task force agencies, has created a com- causes but this unfortunately precludes overlooked a promising program which plete campaign for all media in this such a service to the advertising indus- is now under way and which deserves case. It certainly deserves the fullest try itself ... -C. James Proud, Presi- the fullest support of your magazine cooperation of all of us because this is dent and General Manager, Advertising and of all other media in the nation. It a "bread and butter" educational drive. Federation of America, New York.

For complete audience and sales adaptability ntertii nnIent w -icl and all- famil

On the network. 67% of the BROKEN ARROW viewers were adults (ARB audience study.) It sold so well for General Electric and Miles Labs that both renewed...a sales success repeated for all- family sponsors Mars, Inc., and Ralston - Purina. In transition time periods, daytime or nighttime, for adult only _...... - or all - family audiences, BROKEN ARROW fits the widest possible range of audience and advertiser use in your market.

a.. Invaluable in Massachusetts EDITOR: The 1960 BROADCASTING Year- Nov. 30, Dec. 7 (9-10 p.m.) Perry Como's book Marketbook serves as an invalu- Kraft Music Hall, Kraft through 1. Walter able aid to us in our promotional and tontsk Thompson. publicity work, both in Massachusetts Here are the next 10 days of network Dec. 1 (9:30-10 p.m.) The Ford Show, Ford and in the New England region as well color shows (all times are EST). through J. Walter Thompson. as across the country. -Tom Hynes, NBC -TV Dec. 1, 5 -7 (11:15 p.m.-midnight) The Jack Paar Show, part. Dept. of Commerce, Commonwealth of Nov. 28 -Dec. 2, 5.7 (6-6:30 a.m.) Continen- Massachusetts. tal Classroom (modern chemistry), sust. Dec. 3 (10-10:30 a.m) The Shari Lewis Nov. 28 -Dec. 2, 5.7 (6:30-7 a.m.) Continen- Show, Nabisco through Kenyon & Eckhardt. [Copies of the 1960 BROADCASTING Yearbook are available at $4 each, so long as the sup- tal Classroom (contemporary math), sust. Dec. 3 (10:30 -11 a.m.) King Leonardo and ply lasts.] Nov. 28- Dec. 2, 5 -7 (10:30 -11 a.m.) Play His Short Subjects, Gen. Mills through Dancer - Your Hunch, part. Fitzgerald- Sample. Farm and food programs Nov. 28 -Dec. 2, 5 -7 (11.11:30 a.m.) The Dec. 3 (7:30-8:30 p.m.) Bonanza, RCA Price Is Right, part. EDITOR: Does your BROADCASTING Year- through 1. Walter Thompson. Nov. 28 -Dec. 2, 5-7 (12:30-1 p.m.) It Could Dec. 4 (6 -6:30 p.m.) Meet the Press, sust. book radio and tv station directories Be You, part. Dec. 4 (7.8 p.m.) The Shirley Temple list farm directors and people who have Nov. 28 -Dec. 2, 5 -7 (2 -2:30 p.m.) The Jan food program s ?- Barbara Kessler, Murray Show, part. Show, RCA through J. Walter Thompson. Beechnut through Young & Rubicam. News and Information Dept., Poultry Nov. 30, Dec. 7 (8:30.9 p.m.)The Price Is and Egg National Board, Chicago. Right, Lever through Ogilvy, Benson & Mather; Dec. 4 (9 -10 p.m.) The Chevy Show, Chev- Speidel through Norman, Craig & Kummel). rolet through Campbell -Ewald. [The 1960 edition does not list either of these categories. However, if there is sufficient Interest in such additional listings, we'll gladly consider them for the 1961 Yearbook to be published next September.] an assignment that carried him through in a series of speaking engagements be- Travelin' 'n' talkin' three continents, Africa, Asia and fore civic groups, schools and churches. EDITOR: I doubt if very many, if any, Europe. His lecture dates are a promotion and other radio stations in the country have He did broadcasts to KFJZ from the public service of KFJZ. He does not such a widely traveled news editor on Valley of the Kings in Egypt, from have an open speaking engagement for their staffs as our Porter Randall. He is Damascus and Jerusalem in the Holy the next 30 days. He has filled some rapidly gaining the reputation of Texas' Land and from Athens, Greece. Be- 377 speaking engagements since his re- "Lowell Thomas" and is known as the sides his regular broadcasts, which are turn from a trip through Russia a year dean of news commentators in the fed by KFJZ to the Texas State Net- ago. Dale Drake, KFJZ Fort Worth, Southwest. He has just returned from work, Mr. Randall currently is engaged Tex. lits home -- both for àdul audiences and sponso

ROKEN ARROW authentically -set adventures ... starring Michael Ansara has everything! and John Lupton .. available locally direct from its network success in which it broke network records, helping make ABC -TV the second network .. reaching just the right audiences ... 67% adult, drawing the largest share of viewers in the all- important Young Housewife homes . . . fits any time period ... sponsored and renewed by both adult and all- family blue -chip advertisers . T a "natural" for station programing needs .. . available now first time locally .. .

INDEPENDENT TELEVISION CORPORATION /488 Madison Avenue N.Y. 22 PLaza 5 -2100 MONDAYMEMO from LARRY DUPONT of Tracy -Locke Co., Dallas

Take the client along when you film your tv spots

Whenever he mentions the fact that mit yourself for crew costs-only to of the client blowing down their necks. he likes to have the client along when find out that the guy who said it would That is a hazard. Personally, I in- he shoots a television spot, other agency rain was right. finitely prefer to have him breathing people look at the writer as though he Clients take a dim view of $1,700 down my neck as I shoot than looking has wandered too far from his psychia- down the drain for a canceled shooting down my throat after. trist's couch. After all, why not take schedule, generally. But they accept it A producer who knows what he in- the client along? He's picking up the with considerably more resignation if tends to do, who has carefully plotted tab. He's entitled to know what goes they know why the decision was made. out in his own mind how he intends on when his commercial is being shot. The same holds true of on -stage pro- to handle his assignment, has little to And it will make the agency's job duction. Let him stand by your side fear from most clients. I have found easier. as you go through thousands of feet of them to be understanding, cooperative "Easier! the man says!" rear screen projection material trying and many times very helpful. After he "Yes, easier," the man says. to find a "plate" that is just right for gets his feet wet, the client frequently In the first place, too often the client your background. Let him sit in with gets enthused about the whole thing, thinks taking a beauty shot of his prod- you on a casting session to find out that rolls up his sleeves and works just as uct simply means setting a package your selection isn't always based on hard as you do. down, turning on a couple of lights, measurements and beauty alone. In- Contingencies I can't count the aiming the camera more or less in the deed, it'll be good for him to know number of times when circumstances direction of the product and letting that casting sessions are the cold, im- have called for deviation from the it "fly." personal, businesslike operations they storyboard on the spot. Going back After several hours of this, clients are-usually. home later and explaining (most of who have been with me on such a shoot- - Details Add Up Then, ask him to the time, defensively) why you changed ing assignment, have squirmed uneasily go with you to the set designer's office it, is one thing. Having the client right in their chairs and turned weary eyes to see the sets he has sketched, and note there to understand why the change toward me and asked, "Does it always the minute construction details that are was advisable, is quite another thing. take so much time to shoot a simple meticulously specified, like an archi- There is another hazard: the possi- scene like this ?" tect's drawing of a home. Then urge bility that his presence along with you When he notices that the lighting him to watch them put up a set, the may bring about the condition of too man will try 10 or 12 different lights shoring, finishing, dressing, rigging, etc. many chiefs and not enough Indians. at varying heights and .distances; when Next, invite him to attend the pre - In that case, a tactful discussion of the he sees that the label has been color shooting planning session you have with expensive confusion that can result corrected to reproduce it more faith- your director and camera man. Let from the cast or crew being bewildered fully on black -and -white tv; when he him discover that not all decisions are by directions coming from more than observes that the subtle pattern of made on set. Let him find out how one source will ordinarily head off this shadow in the background is specific- much thought you have given this sort of thing. ally designed to thrust his product more project. Yes, take the client along with you pleasingly into the viewer's awareness, These are the reasons I like to have next time. Chances are you'll come he'll be more appreciative of such things clients come with me when I shoot. back from the trip with a new friend in future commercials. I suspect that the reason I don't have and ally. Understanding Costs Then, too, more company in my views is because And the incidence of "accepted as there are the costs -and this is the many agency producers feel they don't produced" commercials will take a hardest thing of all for a client to want to be inhibited by the hot breath pleasant rise. understand. Why do location sequences cost so much? Take him with you next time and let him count with amazement the horde of people required to shoot on location Lawrence E. DuPont has been with Tracy- -the chief camera man, his first and second assistants, the grips, the prop Locke Co., Dallas, since June 1954. He is man, wardrobe lady, make -up and hair- vice president in charge of radio and tele- dresser, electricians, transportation personnel, director, assistant director, vision. Before going to Tracy- Locke, he script girl, etc., etc. (Yea, even unto was with Rogers & Smith, Dallas. Mr. the "honey wagon "! ) DuPont began his career in broadcasting Let him sit with you while you call the weather bureau and Dr. Krick, and media in 1935. He is a graduate of Ford - then, on the basis of their conflicting ham Law School in New York. He is mar- forecasts, decide with you whether or ried and has one son. not you should issue a call for the next morning. Let him share with you the agony of making the decision to corn-

22 BROADCASTING, NOVEMBER 28, 1960 Baton Rouge, La. is the 4th market in the Gulf South!*

Get together men ... all teams agree Baton Rouge as a market ranks just below Ft. Worth - Dallas, Houston and New Orleans. It's the 4th largest market in the Gulf South -an area made up, of the states of Louisiana, Texas and Mississippi. The Baton Rouge market, with a population of 1,561,000 and retail sales. of $1,285,000,000.00, is served completely by television station WBRZ. Baton Rouge is truly too BIG a market to be overlooked on any list.

NBC ABC

BROADCASTING, NOVEMBER WBRZee228, 1960 23 but the television audience the same five nights of the previous pre -election week.) votes every night.. Enough figures. Whether your measuring standards are broad or narrow in gauge, one truth emerges un- One day, come every four years, the electorate turns challenged. Where the 3 networks compete on an equal out to choose its President -and, come that same facilities basis,' where the dial twister can dial in all 3 night, sits down to see how it turned out. networks, most of the time he dials in ABC. In doing so last week, the vote for the most election viewing went, convincingly, to Network Z. (It's smart Heritage Recalling politics not to name your opponent.) This, despite any pious pronouncements to the contrary, Now, while in the credit -where- it's-due department, did not happen by laurel resting or heritage recalling. let us not forget that the television audience votes every It was achieved by hard work, not hard words. By a night. And dial twisting, like lever pulling, can shift belief in pioneering new programming patterns, by the vote from minute to minute. trend -setting, not trend -spotting. By recognizing that the dial twisters hold the voting and veto -ing power. By Popular Majority By knowing that you have to be there with the right That the dial twisters have, from recent week to week, new twist when they start twisting the dials. shifted to ABC is now a matter of simple, available Significant case in point: We were there first with the record. Westerns ... and then, with the right new twist in So, too, went the voting for the week ending Nov - Westerns: Maverick. Today, with the noble declarations ember 13. As the chart shows, this Nielsen TV Report' about full range programming obligations being tossed gives ABC a clear lead in audience. Despite, we repeat, about, it is enlightening to note that Network Z leads Network Z's victory on Tuesday night. in the number of Westerns on the air (just as it trails - in audience). Rating Entire Rating Entire Week Ending Week Excluding This, of course, is their privilege. We're off pioneer- Nov. 13 Election Night ing again. This time, trend -setting in completely new television country with The Flintstones ... TV's first adult cartoon series...and TV's top -rated show among ABC-TV 19.4 20.6 all new entries this season. NET Y I9.i 18.2 Coming Events In the public service area, similar pioneering strides are in evidence. There is television's most ambitious NET Z 17.9 15.7 visual project- Winston Churchill: The Valiant Years Source: 24 Market Nielsen TV Report, week ending Nov. 13, 1960, ... 26 chapters of living history. There is also a vital leverage Audience. Sun. 6:30 -I1 PM., Mon.-Sat. 7:30.11 PM. departure in documenting current events, co- produced By nights of the week, if that's your gauge, ABC led with Time Inc., leading off with Yanki- No! ... a non- our times (Sunday, Monday, Thursday, Friday). Net Z punch- pulling exposition of the coming showdown in ook Tuesday (Election Night) and Wednesday. Latin America. If any or all of this comes as news to you, we'll be The Margin Grows pleased to fill in the details. For the moment, suffice ghat happens when you look at the numbers unclut- it to say we are where we are because of what we are . network alive to the changing sred by the complication of election preemptions? a forward- moving the twisters. When you base your rating on how the networks fared moves of dial Jr the five nights following the Election Extravaganza? How else can a network find and keep favor with them? he margin grows bigger: ABC leads with 20.5... Net !is second with 18.2... Net Z last with 16.4. (Actually his is a bigger rating for ABC than we rolled up for ABC TELEVISION By Any Yardstick N Takes the Measure

ARB

PULSE

NIELSEN

TRENDEX

WKRG 1V CHANNEL 5 MOBILE, ALA. Call Avery -Knodel, Representative or C. P. Persons, Jr., General Manager

26 BROADCASTING, NOVEMBER 28, 1960 1111IFf BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

November 28, 1960 Vol. 59 No. 22 ANYONE HURT BY SARNOFF BLAST? ® Shock waves linger from his explosive speech against ABC I. Both NBC and ABC claim some gains in station clearances But agencymen are divided in appraising speech's impact

NBC and ABC appeared last week 1960 -61 schedule and said plans for most influential agency executives re- to have held their ground without expansion in this area were already acted: noticeable gain or loss among leading under way. The vice president in charge of radio- agency executives after NBC Chairman While reactions to the Sarnoff speech tv for a large agency voiced the opin- Robert W. Sarnoff's unprecedented pub- varied, there was no indication that ion that NBC's criticism of ABC was lic attack on ABC-TV's programming agency officials' agreement or disagree- "entirely warranted." But he ques- and business operations (BROADCAST- ment with it would affect their buying tioned the "time and place" for such ING, Nov. 21) . decisions. Here is how some of the an action. He indicated that NBC Officials of both networks claimed might have chosen a forum other than to have picked up additional clearances a meeting of affiliates, some of whom from "dual affiliates" after Mr. Samoff's also take ABC -TV, to deliver such a attack, but neither would give details. blistering critique. He took a dim Top agency officials, responsible for view, however, of ABC -TV's rating millions of dollars in network billings, claims and asserted many of them "are were divided between supporting Mr. full of holes." In negotiation for sales Sarnoff and defending ABC. But in of programs, he found it was his ex- relatively few cases did they take un- perience that networks rarely down- conditional positions. A typical re- grade the competition but try to point action: "NBC's right about ABC not up the value of buying into their partic- paying enough attention to public ular network. He said the incident affairs programming. But ABC has "certainly will not affect any buying been a growing network, trying to build decision I may have to make." audiences and sales, and you can't `Back -biting' "It's only a tempest in blame it for concentrating on mass - a teapot," according to another highly - audience programs until it gets into a placed media executive. He pointed position to afford these other things. out that magazines "sometimes indulge On the other hand it has reached the in this kind of back-biting and nobody point where it had better begin putting even notices it." He added that obvi- on more of these 'quality' programs ously NBC was trying to "sell against pretty soon." ABC," but he said the episode would Mr. Sarnoff let loose his charges in not influence him for or against either an address at the NBC -TV affiliates ABC or NBC. convention 10 days ago. He called Another media official commented: ABC -TV a "narrow- gauge;' network "It isn't an insane criticism. Where more interested in mass audiences than there's smoke there's fire. Witness the "full service" and indirectly accused it John Daly incident. But I do think that of "manipulating" audience claims, de- Bob Sarnoff colored his remarks for pressing rates and buying affiliations. competitive reasons. It would seem ABC issued no formal reply, but offi- that there is at least an element of cials privately countered that NBC was affiliation weakness at ABC." "full of sour grapes" and cited latest But this executive felt there was a ratings reports to back up ABC audi- partial justification for Mr. Sarnoff's ence claims (CLOSED CIRCUIT, Nov. criticism. He pointed out that the ad- 21). vertising industry sympathized at first No Formal Statement In declining It was at a convention of NBC affili- with ABC's plight in the years when to comment formally on Mr. Sarnoff's ates that NBC Chairman Robert Sar- it was clearly a struggling third network speech, ABC authorities took the posi- noff unloaded on ABC -TV 10 days ago. trying to build both audiences and sales. tion that "We're not competing with He called ABC a "narrow gauge" net- But, he indicated, the time has come for NBC. CBS is our opponent-for rat- work and implied it was manipulating ABC to recognize that, like NBC and ings, for advertisers and for affiliates." audience claims, buying affiliates and CBS, it has an obligation to present They also called attention to public- depressing television rates. more informational programs. affairs programming already in their The radio-tv vice president of another

BROADCASTING, NOVEMBER 28, 1960 27 agency dismissed the Sarnoff incident in media for another large agency found suspicous of any charge or statement as "sour grapes." He added: "In fair- Mr. Sarnoff's statement before affiliates that is too strident or too restrictive in ness, it must be said that ABC is not a "commercial piety ... and what can the area covered." doing as well as it wants you to believe. be expected when anybody gets in a One major agency executive brushed Some of the claims the network makes competitive situation." off the whole thing as "ridiculous," in ads just aren't true." He thought The executive said he was not prais- admonishing broadcast people to "spend the inter -network rivalry for the dollar ing one network above another, how- more time" on more productive things. had reached the point where there is ever, because though "ABC -TV has Mixed Feelings But according to no advantage in going to any one net- short sightedness, NBC -TV itself has another top executive: He looks at the work "just because it's CBS or it's short sightedness." Regardless of ABC- situation with "mixed emotion." Basi- NBC." He indicated that the "present TV's methods, he saw NBC -TV's state- cally, he believes ABC-TV probably is balance" means that today "the pro- ment as indication that "ABC -TV has guilty of what it was charged, and that gram and the time slot are the impor- worked into the picture." NBC-TV, he although Mr. Sarnoff's statement is tant factors to consider-not the net- surmised, was tightening up its affiliates well taken in parts, "50% of it is sour a work." He said there is, on occasions, -"If network must lecture its affili- grapes." This is what he feels ABC - "competitive selling" by the networks ates, this evidently means affiliations TV is guilty of: As a growing third and this is particularly true on daytime have been somewhat loosened." network, it has thought of "ratings shows. It is true in a sense, he said, that first and respectability second "; it's Wrong Place NBC's blast against ABC-TV programs for mass audiences believed to have made higher payments ABC might have been "self- serving," a but that ABC -TV as the third network to stations in certain markets in order tv-radio vice president at another had to find a way of "splitting the pie" to improve its competitive position. leading agency ventured, and added: and of injecting a programming appeal In addition he felt ABC-TV also is "If it had to be said, I don't think it to get a reasonable percentage of the "partly guilty of running formula should have been said at an affiliates total audience. He thought, too, that shows." meeting. For the good of the business, there's much truth in the feeling ex- This procedure by ABC -TV, how- the less that is said about these feuds, pressed by many that ABC -TV has re- ever, would not affect the agency's the better." sorted to programming on the "paper- buying pattern -"these are but general An agency media official expressed back novel level." Asked if it was not statements.' They are made, accord- the belief that NBC's criticism was true that some of his own clients bought ing to this executive, to permit a net- "justified to some extent." It was his into these very same shows, this execu- work to defend itself and to get public- opinion that networks have an obliga- tive answered in the following way: ity, though he pointed out that Mr. tion to program in the public interest Suspicious "There's the advertiser Sarnoff "is known to be against deals and carry shows of a cultural nature - who deals with mass sales -the ad- and doesn't aprove of them, and when either sponsored or unsponsored. For vertiser of food packages, drugs, cold things get tough and NBC-TV is forced a long time, he continued, NBC and remedies, cigarettes and the like. He into a competitive situation and deals CBS fulfilled this obligation while ABC wants to buy two things in volume: are made, Mr. Sarnoff, if he then knows was, understandably enough, concen- reach or coverage, and frequency. And of them, goes along begrudgingly." trating on gathering an audience and some just don't care so long as they Each network makes deals, he said, building sales. He remarked: "Today get a rating or obtain belief that an "though CBS -TV does it least." He ABC is in a competitive position. It's audience exists." thinks network rivalry is good on the about time that ABC started to carry The charges and counter -charges, he theory of "the greater the competition, a larger share of public service and said do not affect buying -"We are the better for us and the industry in cultural programs." general." He would expect ABC -TV "None of the networks is clean" was to increase its quality programing but the comment of a media executive at Close to capacity, but.. points up that at present the network an agency that ranks among the majors A "tries not to get hurt," placing its in radio and New York office building television billing. has started to advertise Churchill series, for example, in a non - At the same on a regu- agency, a programming larly scheduled radio prime-peak period of 10:30-11 p.m. executive observed, program on "If I were in Bob WNTA Newark-New The executive vice president of a Sarnoff's position York. The I'd say the same building is medium -sized agency expressed the thing." The programmer at 444 Madison Ave., felt NBC -TV which owner -operator Oestreicher opinion that Mr. Sarnoff's action was was justified in maintaining that with "ill-advised." He Realty- Freeman & Gerla fondly observed: "It certain- CBS it shares in "more public respon- refer to as "The ly sounds as if NBC is desperate." He sibility" than does ABC. Communications But, he said, Capital of Madison Ave." The believes that ABC will expand more these two networks are in a "better program is Open End on radio and more into public service program- position" to do this, because their "en- as Sundays, 10-10:30 p.m. Accord- ming that network continues to gain tertainment position is established." He ing to,Gerard Oestreicher, partner in financial strength. The incident, he found NBC -TV's coverage record com- in the fealty firm, the 43 -story said, will not play any part in his buy- mendable during the political conven- building is "close to capacity" in ing decision, adding: "Any agencyman tions and the election, and, in his opin- worth rentals but the objective is to con- his salt makes his decisions in a ion, NBC -TV has an "additional right" tinue "projection of the hardboiled way, though I must say that to assume the "offensive." building's image to decision makers for Mr. Sarnoff's remarks left a bad taste For ABC -TV, he continued, it would in whom we may have space at a my mouth." appear to be "realistic" to sell time on future date." David Susskind, An agency partner summed up his a basis of receiving 50 cents $1 on host on Open End and also feeling by saying: "NBC must be hurt- rather than receiving the whole dollar a partner of Talent Assoc. which is ing." He said the networks usually are if the alternative is no sale at all. Yet, housed at 444 circumspect in references to competing said this spokesman, "There's Madison, will de- no show liver one networks during negotiations for the on ABC -TV that's cheaper of the two institutional than a commercials carried on sale of programs and only when the de- Raven on NBC -TV or an Aquanauts the radio show each week. cision is "close" do they resort to pres- on CBS -TV on the basis of minutes." Koehl, Landis & Landan, is the agency. entations that could be labelled "snip- Force of Competition An executive ing."

28 (LEAD STORY) BROADCASTING, NOVEMBER 28, 1960 The art of candy dipping! Fewer and fewer possess this quality touch in a day of mechanization. And yet, there is no substitute WFAA when it comes to making the finest chocolates. Nor, can mechanization be the entire answer when it comes to the quality atmosphere TELEVISION abc evident in today's better television and radio RADIO abc/nbc DALLAS station operations. People...their skills, their Serving tae greater DALLAS -FORT WORTH market

dedication, their love of the finer things BROADCAST SERVICES OF THE DALLAS MORNING NEWS provide that all- important difference.

Represented by

The Original Station Representative

BROADCASTING, NOVEMBER 28, 1960 29 LONG ISLAND IS A MAJOR MARKET! BROADCAST ADVERTISING CIRCULATION OR QUALITY? Whether to buy program quality or au :?ieome size debated by FS &R's Duram Filmways' Erickson A discussion of buying audience size compared to program quality in network television last week drew Arthur E. Duram, senior vice president in charge of radio and tv, Fuller & Smith & Ross, and Rodney Erickson, president of Filmways, into opposite camps. In a so- called "debate" of the issue at the Radio & Television Executives Society's timebuying- selling meeting in Mr. Erickson Mr. Duram New York, Mr. Duram asserted that advertisers - particularly those which was for the agency executive to talk THE GREATER have the large portion of their budgets about financing pilots or of being in in a single network program -must favor of live show originations in New reach interested tv viewers. And the York (even though you don't have any LONG ISLAND MARKET way to do that, he intimated, was for at the agency), or if "You are David the advertiser to choose a better pro- Susskind, you can decide that if you (Nassau -Suffolk) gram, or negatively, not select the attack everybody you are bound to show that fails to gain his interest or get some business." attention, or otherwise attract the view- While it's possible "theoretically" for er. an agency to get a "better program," Crux of Mr. Duram's talk: better Mr. Erickson admitted, the agency's MORE FOOD programming is possible if the advertis- responsibility is to make a profit-"and er seeks this but not numbers alone. hazards are very great to take such a IS SOLD "Your (advertisers') sights will be auto- course." It is the producer that counts. matically lifted," he said, "because no According to Mr. Erickson, "second ON matter how important or how trivial guessing a producer is a waste of time you consider the viewers' mental alti- and money." LONG ISLAND tude, the only possible solution is to His advice to agency programmers make programs more interesting, more and network tv timebuyers: take THAN IN exciting, stimulating and rewarding - chances on numbers ( "spread it out on not routine, nor dull, nor mechanical a few shows "). He also said there's PHILADELPHIA, copies of the show ahead of it and not enough attention given to commer- PEORIA behind it." cials ( "get one that's attention- getting ") . AND Not P & G He admitted, however, Mr. Erickson declared that he doesn't PENSACOLA ... that Procter & Gamble, Lever Bros., see shows "getting much better." Net- Colgate and General Foods do not fit work tv is "not a selective medium." PUT TOGETHER! this category. "If they run into a glob There are no signs of flexibility ( "You of passive viewers on one show, they can't sponsor better shows at lower are quite likely to catch those same costs "). His philosophy in summary women very alert on some other show." for the agency and client: "Have the 5704,995,000 He said: "Neither the very good high right medium instead of spending time Sales td,a rated programs of television nor the improving it. very good low rated programs present a basic problem in giving our commer- OctOa°Oc c cials a maximum response. The viewer RAB pitches for travel ads WHLI of Huntley -Brinkley is wide awake and A special report issued by Radio those of Untouchables are very alert Advertising Bureau, New York, tells Dominates the Major Long Island Market ;Nassau) because they are likely to get shot if how the nation's 1,300 travel agents ... Delivers MORE Daytime Audience than any they're not. other Network or Independent Station! can "educate" prospective customers (Puise) "But this is not dependably so with through the "personal selling" advan- respect to that huge area of middle tages offered by radio advertising. mediocrity." Nearly 100 million Americans spent 010,000 WATTS Mr. Erickson's talk began with: "It's some $22 billion last year traveling in time for plain talk." He then proceeded the U.S. and abroad, RAB claims in AM 1100 by noting that a way to get one's name a report on the booming travel industry, WHLI FM 983 and that of the agency in newspapers which includes a series of seven reasons and trade magazines was to publicly why radio can "book more business for H E M P S T E A D declare oneself in favor of better pro- travel agents." Many people, RAB says, tONG IStANO, N. Y. gramming. And, he quipped, it's also are not familiar with the travel agent's a sure way to get across a new business services, nor do they Represented by Gill -Perna realize that agents pitch -it may even bring in new adver- derive their income from charges to tisers. Another avenue, he continued, carriers, hotels, etc.

30 BROADCASTING, NOVEMBER 28, 1960 Top local news coverage adds td

MID -DAY NEWS big picture Monday- Friday 12:30 P.M.

CAROLINA NEWS SPECIAL Monday- Friday 6:30 P.M. in 11th HOUR REPORT Monday- Friday 11 P.M.

FARM & HOME Monday- Friday 6:15 A.M.

TODAY IN THE CHARLOTTE CAROLINAS Monday- Friday 7:25 A.M. and 8:25 A.M.

THE SPORTSMAN Saturday 8 A.M.

Thirty -one regularly scheduled news shows per week originate at WSOC -TV. This is the most complete local and regional tv reporting in the Carolinas. That is why viewers of America's 25th largest television market call WSOC -TV the NEWS station of the Carolinas. C TV And another reason why your best buy in WS Charlotte is WSOC -TV -one of the nation's great area stations. CHARLOTTE 9 -NBC and ABC. Represented by H -R

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta; WHIO and WHIO -TV, Dayton

BROADCASTING, NOVEMBER 28, 1960 31 The big television push for State Farm INSURANCE COMPANY PUTS 60% OF iTS AD BUDGET ON JACK BENNY

Comic Jack Benny not only paid off of the Week baseball on tv, The Red tion, the other featuring a State Farm in nickels at his New York tux -and -tie Barber Show and White Sox owner Bill medley of jazz, classical, Latin and folk automat party Nov. 10 but apparently Veeck's sports commentary on WBKB variations on the State Farm theme. is paying off for State Farm Insurance [TV] Chicago). But State Farm ac- That Horn Responsible for the in- Co. and its 7,500 agents across the cepted the agency's recommendation strument that plays the infectious theme country. for buying the Benny series with all is Kenneth C. T. Snyder, NL&B vice This 1960 -61 season, as some 23 mil- the fervor of a teenager accepting a president and tv -radio creative director, lion nighttime viewers surely must know surprise date with Fabian. who picked up the orignial one day in by now, the comedian-violinist is ap- The advantages of such sponsorship a Chicago' surplus store for about $17. pearing every week on CBS-TV under were obvious -capitalization on a dur- The music was written by Jack Fasci- co- sponsorship of State Farm and able tv comedian, definitive leads for nato who, together with Mr. Snyder, is Lever Bros. the client's agents, merchandising-pro- responsible for other album successes Network tv is old hat to the giant motion tie -ins for its agents, integrated (including one dealing with music cre- Lever Bros. But the Benny purchase commercials, a full -blown opportunity ated from items found in a second-hand marks a milestone for State Farm in the to trumpet a common theme to motor- surplus store). Needham, Louis & Brorby agency shop, ists-"Think Smart" -and several other Other key agency people are Paul which has handled the account for plusses. Belknap, account supervisor; Brad about 21 years. The midwest insurance A perfect example is the special Wyatt, account executive; Pete Nelson, firm (located in downstate Blooming- October promotion devised by the agen- assistant account executive; Tom Thom- ton, Ill.) is pouring an estimated 60% cy for State Farm agents and managers as, agency producer on album and com- of its $5 million advertising budget into in advance of The lack Benny Show's mercials, both live and film on the Mr. Benny on both network tv and debut Oct. 16. They were invited to Benny show; Joe Creaturo, senior art spot radio. compete for the "Maxwell Award" for director, animation of film commercials; Well before the first 13 -week cycle sales excellence between Oct. 1 and Willis Davis, senior art director -designer expires, State Farm hopes commercials Oct. 31-on the basis of accumulated of billboard with horns, and live action will catch the fancy of an estimated points for selling different types of insur- art direction; Jack Calnan, tv -radio 40% of the nation's Sunday evening ance. The prize: a striking bronze rep- writer on film commercials. Other audience (9:30 -10 p.m. EST) and pro- lica of Mr. Benny's celebrated Maxwell, credits: Pantomime Pictures (animation vide nearly 10 million male adult car complete with triple -horn sound. production house for film commercials); insurance prospects. As part of the tie -in advertising ma- Lou Lilly Productions (live action pro- Walk Before Running State Farm terials, agents and managers also re- duction house for film commercials), is not new in broadcast media, for ceived some 10,000 discs of "Jack Parapic Service Corp. (live action pro- NL&B has been bringing its client Benny and Music to Write Apps By "- duction house for billboard) and along slowly in radio -tv, dipping here one side featuring Mr. Benny and his Dwayne Tillinghast of State Farm and there in scattered purchases (Game friends in behalf of the special promo- (promotion). Explains Mr. Snyder, who typifies the fun and enthusiasm that seem to go hand in hand with production of the commercials: "You have to think in terms of what the guy on the other end of the tube likes. They go for certain types of music, whether it's corny or not, and there is immediate communi- cation. The message is simple -it's the image of the campaign-and it says something about State Farm." Variety The State Farm messages are as varied as they are ingenious- like the one Nov. 6 when announcer Don Wilson tried to get Oscar the Seal to play the State Farm commercial theme on the three horns, only to be asked by Mr. Benny to play it himself ( "blubber is blubber "); like another when clown Emmett Kelly confronts a broken-down jalopy (presumably the Maxwell) to communicate the message (see picture); or when a State Farm agent is shown with members of a Little League team. Still others feature actor Dan Duryea and singer Dennis Day with Mr. Benny in a lunchroom juke- box scene; actor Gale Gordon as the "shrewd" husband; the "smug" motorist who got a good State Farm buy; the Clown Emmett Kelly and pigeon roost "thrifty" Scotchman, and Messrs. Benny

32 (BROADCAST ADVERTISING) BROADCASTING, NOVEMBER 28, 1980 Strong sell: how to build a house in six hours With a "captive audience" eager tion. The crew started working at Mr. West pointed out that the dem- to get the election returns watching, 6 p.m. on a bare foundation (left onstration proved before the eyes of WDAM - TV Laurel - Hattiesburg, picture). By midnight the staff of viewers that a Jim Walter home Miss., provided also a demonstration 16 carpenters, painters and roofing would be built with extreme speed of how a shell home could be built experts, aided by Ted West, district and still maintain the company's in only six hours. manager of the Jim Walter Corp., standards of quality. Plans for the Starting with the 6 p.m. election had completed the structure. Mr. commercial format were worked out night telecast and every half hour West, donning overalls and taking by a committee consisting of Mr. thereafter, the commercials showed tools in hand himself, also explained West, Station Manager Marvin Reu- a live shot of a Jim Walter shell to viewers and the many visitors to ben and Production Manager Charles home being built adjacent to the sta- the site just what was being done. Shade.

and Wilson plus Sportsman Quartet. through N. W. Ayer & Son (art direc- certificate of excellence for its photo- At present, State Farm is not buying tor Charles Hacker); film commercial, graphic work on Royal Faygo soft spot radio as such. But its agents may live action, photography, Philip Morris drinks commercial through W. B. qualify for radio, tv and newspaper co- for Marlboro cigarettes, through Leo Doner (art director Manny Paull). operative advertising programs as tie -ins Burnett Co. (art director, Al Samuel- with the network series. They also may son); film commercial, live and ani- Ad Council gives awards order collateral materials (window ban- mation, art and photography, Mont- to four ad agencies ners, counter cards) at cost on a non - gomery Ward & Co., placed direct (art coop basis. The cooperative kit includes director Harry Holt, Fred A. Niles Four advertising agencies and three 10 -, 20- and 30- second radio scripts Productions). campaign coordinators were given spe- and tv voice -over slides. Agents are Merit awards were presented as fol- cial awards by The Advertising Coun- urged to buy tv adjacencies to the lows: film commercial, live action, cil, New York, for distinguished public Benny show "where it will count most" complete unit, S. C. Johnson & Son for service. Awards went to Foote, Cone & on the local station carrying it and to Glo Coat, through Needham, Louis & Belding, and to Michael P. Ryan, direc- use live announcements on radio. Brorby (art director Willis J. Davis, tor of advertising, Allied Chemcial Corp. State Farm agents who sell auto, life photographer Jack Denvoe Produc- FC&B contributed its creative efforts and fire insurance seem to be happy tions); Philip Morris for Marlboro to producing the "Contribute -Work- with a new relationship that ought to through Burnett (art director AI Sam- Vote" campaign, on which Mr. Ryan put some nickels in their pockets, too, uelson); Johnson Motors, through J. served as volunteer coordinator (con- while they enjoy the commercials. Walter Thompson Co. (art director ducted for the American Heritage Art Lunn, photographer John Colbum Foundation.) Chicago Art Club names & Assoc.) and Quaker Oats Co. for Other awards: Campbell -Ewald Co., winners Ken L Ration, through J. Walter Detroit, for volunteer services on cam- of tv awards Thompson Co. (art director Robert paigns for U. S. Savings Bonds and the Four gold medal and seven merit Tucker, photographer Fred A. Niles National Safety Council; Fletcher Rich- awards for tv entries were handed out Productions); film commercial, live and ards, Calkins & Holden, New York, last week by the Chicago Art Directors animation, complete unit, Massey Fer- Religous Overseas Aid project; G. M. Club in connection with its 28th annual guson through N. L. & B. (art directors Basford, New York, National Safety exhibition of advertising art. The win- George Lundy and Thomas Thomas, Council and Savings Bond campaigns. ners were announced at its banquet photographer Pantomime Pictures); Citations went to Willard H. Sahloff, Monday (Nov. 21). Joseph Schlitz Brewing Co. through vice president and general manager, The medal winners: film commercial, Thompson (art director John Waling - Housewares Div., General Electric, for live action, complete unit, State Farm ton, photographer Sarra Inc.) ; film coordinating an Aid to Higher Educa- Insurance Co., handled by Needham, commercial, animation art, Stewart tion campaign for the Council for Louis & Brorby (art director, Joseph Warner Corp. for Alemite through Mc- Financial Aid to Education, and to Creaturo; photographer, Lou Lilly Pro- Farland Aveyard & Co. (art director Henry Schachte, executive vice presi- ductions) ; film commercial, limited ac- Stephen Lehner, photographer Pintoff dent, Lever Bros., for coordinating the tion. complete unit, Armour & Co., Productions); Niles also received a Radio Free Europe Fund project.

BROADCASTING, NOVEMBER 28, 1960 33 of research -marketing for the Frank Agency. The new corporation is another step in the expansion of Clinton E. Frank, which has increased its billings from $1.8 million in 1954 to a projected total of nearly $20 million early next year with about 45 -50% in radio -tv. The Frank agency most recently landed the $3.5 -$4 million Continental Oil Co. account. First criticism of O -B -M's Shell deal The new fee arrangement of Ogilvy, Benson & Mather with Shell Oil Co. along with an accompanying decision to place all of Shell's some $16 million of advertising in newspapers (BROADCAST- ING, Nov. 21) got a couple of licks last week. First agency -originated criticism of the fee (a flat fee based on the agency's actual costs plus a 25% profit in place of the traditional 15% commission) came from Marion Harper Jr., chairman and president of McCann - A Charlie Chan who -dun -it commercial Erickson. In a memorandum, Mr. Harper noted Detective Charlie Chan, assisted Golden Arrow S.D.C. shirt, claimed after the first year of a fee arrangement by Number One Son, tracks down to be a wash- and -wear type that "subsequent revision annually would clues and cracks the case in his first stays wrinkle -free through the spin - have the effect of making this a cost - tv commercial for the Cluett -Pea- dry cycle of an automatic washer. plus contract, however. It is not clear body Co. (shirts), which appeared Charlie Chan finds such a shirt in a whether David [Ogilvy] has substituted on ABC-TV's Surfside Six. Veteran darkened apartment and explains to the client for the agency in financial actor Roland Winters, Hollywood's his Number One Son the virtues of responsibility to media." 60- the apparel, concluding: "Honorable third Charlie Chan, stars in the Client's Status Mr. Harper quipped the Father wear Golden Arrow S.D.C. second commercial in which it was easy for OB &M to become "the to himelf. Make father look handsome who -dun -it approach is used pre- advertising department of Shell. In the new too." sent each selling point for C -P's process, of course, this has the effect of putting the advertiser in the agency business. History has shown that this Ad council reveals plans develop more and better ways to en- relationship to advertising is not gen- courage qualified people to devote erally tenable." He hinted that OB &M for two new campaigns themselves to government service. We might have to get Shell's approval in changing manpower and advertising media need public support for sound steps to or in making other Advertisers key switches at the agency. Mr. Harper will be asked shortly to con- solve the problems that encumber re- owners thought also: tribute time and space to support two cruiting efforts for government." campaigns of The Advertising Council: The council's drive to promote "It would seem necessary that each (1) to urge citizens to get the full re- "Goals for Americans," with Young & client of the Shell -Ogilvy agency will port, "Goals for Americans," to be re- Rubicam as the volunteer agency for have to re- examine his relationship, leased by the President's Commisison the project, will break in national maga- since clearly a portion of the time of of National Goals (which will be pub- zines at year -end and broadcast media many key employes is, in principle, al- lished Dec. 12 by Prentice -Hall) and in early 1961. The Council's economic ready charged to and pledged to one (2) to back a campaign designed to "confidence campaign," has been re- account by Mr. Ogilvy under his 'cost - correct the present economic sag by searched in recent weeks under the plus' arrangement. . . . raising public confidence to the point leadership of Alton Ketchum, vice At a timebuying and selling seminar where consumer spending holds steady. president of McCann -Erickson Inc. in New York (see page 30), Rod Erick- son, former Young & Rubicam broad- A third campaign was proposed by Clinton Frank's new arm Neil McElroy, chairman, Procter & cast executive and now president of Gamble Co., on Nov. 22, when he was Clinton E. Frank, fast -growing Chi- Filmways Inc., referred to the Ogilvy, presented with the Advertising Coun- cago agency, has set up a separate cor- Benson & Mather arrangement and its cil's Public Service Award for 1960, at poration designed to offer clients spe- decision to place all of the ad budget the annual award dinner in New York. cialized advertising research and mar- in print. Mr. McElroy spoke on the need to up- keting services. Mr. Erickson noted the agency had grade public understanding of the qual- Called Market Measurements Inc., it been doing "a good job" in creating an ity and importance of the people who is headed by Louis E. Schueler as presi- image for its clients but that he didn't make up our government on the local, dent and executive officer. He also "know what Ogilvy was doing with state and national levels. "We must continues as vice president in charge Shell entirely in newspapers."

34 (BROADCAST ADVERTISING) BROADCASTING, NOVEMBER 28, 1960 HOW TO TRAVEL IN THE BEST CIRCLES*

Of course you've heard the long- whiskered riddle in which people are asked to describe a spiral. They invariably do so with much hand action and few words. So now let's test your skill. Tell us how to draw the spiral with only a compass and a virgin sheet of paper. Distance between lines must be the same at all points. Tell us and win Dudeney's "Amusements in Mathematics" - Dover Publications, Inc., N. Y. If you have already copped this prize, say so in your entry and we'll provide another, equally stimulating.

*Yes, we know its a spiral and not a circle, but it would ruin our pitch if we passed up such an opportunity; and so would you if you passed up the 7 o'clock and 11 o'clock WMAL -TV News Finals, where you can travel in the best -selling circles with the Shell Oil Company, Miller High Life Beer, Ford, The Washington Gas Light Company, Sunoco and National Bohemian Beer.

Washington, D. C.

An Evening Star Station, represented by H-R Television, Inc. Affiliated with WMAL and WMAL -FM, Washington, D. C., WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, NOVEMBER 28, 1960 35 of business-hard work and late hours TvAR says Sunday afternoon is prime tv time involved such as ours should certainly earn more than a certain per cent after AND THE COST IS HALF THAT OF EVENING HOUR BUYS taxes on total billings," he asserted. Mr. Frank added that "most people in busi- Sunday afternoon tv is practically a The study also gives the all- market ness feel this way and, in fact, all of prime -time buy at less the au- than half the Sunday audience, unduplicated our clients do about their own business." cost, Television Advertising Representa- dience for each station between noon The agency executive also scored tives Inc., N.Y., is - telling prospects. and 6 p.m. with the number of quarter "our own self -appointed critics" who Using winter 1960 for Nielsen research for hours viewed, and cost comparisons make speeches coast to coast and "will five markets 9 served by the Westing- each of the stations with the p.m. readily censor you and me and our com- house stations TvAR represents, it was station break CPM. mon business." Using his own client found that 68% of families tv watch list of some 18 different businesses, Mr. on Sunday afternoon -6 (noon p.m.) at RAB study shows radio Frank said he didn't know of any "who stretches ranging from an average two are so openly self -critical about their hours in vital in advertising San Francisco to three hours own business and the people in it." in Pittsburgh and Boston. RAB's 14 -month study of retail adver- It is a family audience, composed of tising results is almost over. President 220 viewers per 100 homes, compared Kevin Sweeney told the Milwaukee Ad- The rising cost of ads with 218 week nights between 8 and vertising Club on Nov. 22, "Within two in national magazines 9 p.m. It costs $1.31 per- thousand- weeks radio will make a vital contribu- homes for a 20- second message, com- tion to mapping advertising's most im- The general overall rise in cost per pared with $2.70 for a 9 p.m. station portant but least-known frontier -what page per thousand circulation of na- break for all stations in the five mar- happens at the cash register when a tional magazines is still high though kets. retailer runs an advertisement." The there were improvements in 1959 com- Larry Israel, TvAR vice president bureau has been working with a depart- pared to the preceding year. and general manager, and Robert R. ment store on controlled tests of ad- In 1957 a black -and -white page in Hoffman, director of marketing and vertising sales effectiveness. Life magazine had a one -time rate cpm research, have sent the Sunday after- Mr. Sweeney alerted listeners to the of $4.02 (compared to $2.04 in 1940 noon study to advertisers and agencies, impending announcement in a speech and $3.01 in 1950). A year later the directing their attention to "a real op- criticizing advertising research of the cpm rose to $4.32 but in 1959 it was portunity to reach the vast majority of past 30 years as mostly "irrelevant." reduced to $4.19, a figure, however, television families." Agencies talk about Gallup -Robinson still above the 1957 level. On the other More Males Men in the five-mar- scores, Arbitrons, Nielsens, Audit hand, a similar breakdown for Look ket audience outnumber those at the Bureau of Circulations, Pulse and traffic shows the rate higher in 1959 over 1958 8 -9 p.m. hour, at a 70 -64 ratio per hun- counts, "But no one talks about sales ($3.97 compared to $3.90). In 1940, dred homes, TvAR found. Women at results because no one apparently Look had a $2.06 cpm, but in 1950 the set on Sunday afternoon number knows," he said. "Worst of all," Mr. that figure was up to $2.73 and in 83 per hundred homes, compared with Sweeney continued, "the retailer with 1956 hit $3.60. 96 at 8 -9 p.m. Teenagers are the same easy access to the figures and the power The New Yorker magazine's cpm at both times (26 per 100 homes), and to control the variables, knows less last year came to $7.01, a 6 -cent re- children are more numerous than at the about what he sells as the result of his duction from the peak -year of 1958. night hour (41 vs. 32 per hundred $4 million advertising investment than That magazine's cpm in 1940 stood at homes). anyone else." $6.79, and in 1950 had gone down to An advertiser who buys a schedule $5.95. The Post came up from $2.46 of six on-the -hour announcements Stop being defensive, in 1940 to $2.78 in 1950 and from $3.87 starting at noon on Sunday can expect in 1958 to $4.09 a year later. this kind of an audience on the West- Frank tells agencymen Cost of four -color pages in all four inghouse stations: Advertising agency profits the past magazines show steady increases though the ratio has jumped noticeably. In Unduplicated No. of five years have been "consistently too rating times seen low" and it's time to stop being defen- 1940 Life had an 84-cent difference for ( "reach ") ( "frequency ") sive about it, Clinton E. Frank, presi- four -color over black-and -white but in WBZ-TV, Boston 27.2 2.2 dent of the agency bearing his name, 1959 the difference was $2.10. WJZ -TV, Baltimore 34.7 1.8 told the Agate Club of Chicago last The continual move upward of black- KDKA-P/, Pittsburgh 37.8 2.2 Monday (Nov. 21). and-white page rates (one -time) found KYW -TV, Cleveland 32.4 2.0 Life KPIX (TV) San "For any business with the risk -18 with its latest rate change effective Francisco 24.4 1.9 telephone calls today could put us out last February: $29,375, an 11% increase over its previous rate change made in February 1958. Other similar ARBITRON'S DAILY CHOICES changes: Look in February 1960 went to $25,740, a 12% boost; New Yorker Listed below are the highest -ranking the American Research Bureau. These announced a $3,000 rate for January television shows for each day of the ratings are taken in Baltimore, Chi- 1958, a 9.1% increase, and the Post week Nov. 17 -22 as rated by the cago, Cleveland, Detroit, New York, moved up to $28,000, a 7.1% increase. multi-city Arbitron instant ratings of Philadelphia and Washington, D. C. The rate and circulation information Date Program and Time Network Rating on national magazines is contained in a new addition Thur., Nov. 17 Untouchables (930 p.m.) ABC -TV 31.7 of the Assn. of National Fri., Nov. 18 Rawhide (7:30 p.m.) CBS -TV 2L7 Advertisers' "Magazine Circulation and Sat., Nov. 19 Gunsmoke (10 p.m.) CBS -TV 30.1 Rate Trends" covering the period of Sun., Nov. 20 Belafonte: NY 19 (10 p.m.) CBS -TV 29.4 1940 through 1959. The study was pro- Mon., Nov. 21 Danny Thomas (9 p.m.) CBS -TV 22.8 duced with Tue., Nov. 22 Red Skelton (9:30 p.m.) CBS -TV the cooperation of the 23.3 Audit Copyright 1960 American Research Bureau Bureau of Circulation and Maga- zine Advertising Bureau.

36 (BROADCAST ADVERTISING) BROADCASTING, NOVEMBER 28, 1950 KRON /TV wins still another

San Francisco distinguished award

O D ATION THE NEWSDDIRECTORSTAS JOURNALISM TELEVIISION IN BROADCAST RADIO ACHIEVEMENT OF DISTINGUISHE IN RECOGNITION HONORS KRON -TV CALIFORNIA SAN FRANCISCO, REPORTING FOR ON-THE -SPOT STATION BY A TELEVISION 1.9.6.0 TERN UNIVERSITY IN COOPERATIONscWITH°FORTHWE PRESENTED THE

This honor, the fourth this year for news alone, was presented by the Radio Television News Direc- tors Association for outstanding on- the -spot reporting of the riot which took place during the San Francisco meeting of the House Un- American Activities Committee. This award was the only one made in the spot news category.

KRON /TV is proud to offer this high quality coverage to Bay Area Viewers on a regular basis.

KRON/TV CHANNEL 4 SAN FRANCISCO

BROADCASTING, NOVEMBER 28, 1960 31 Campaign to advertise advertising set

Destined to become a familiar sight in 1961, this is the symbol the Advertising Federation of America Year After Year and Advertising Assn. of the West have picked for the trade's first year- long campaign on "advertising as a 1AKRON dynamic force for economic prog- Here's Why. ress." With the art goes the slogan Programmed for the 3 whole family 24 hrs. a day as finally okayed by the committee, slightly altered from earlier versions (BROADCASTING, Oct. 31 et seq.) to bring in other economic forces as well as the consumer. ARGDuCTtDlx Starting with Advertising Week, SN Feb. 5 -11, and continuing the rest C NEWS of the year, the AFA and AAW Rolling Ahead 5 Full Time Local Newsmen Let's Keep Flying News Patrol planners expect to rack up at least a 4 Mobile News Units half -billion impressions. The previ- AP AP State, UP, Radio, Press, ABC ous record for ad week alone was fully understood by the public." By 200 million impressions in 1959. taking a positive tack, not trying to Broadcast kits are not ready yet, but answer or match "the sheer volume scheduling of the free "ads" has al- abuse and distortion" heaped on ad- ready begun in anticipation of maga- vertising by its critics, Mr. Head and zine deadlines for February. committee hope to "trade up the [IN George W. Head, advertising di- image of advertising more effective- Akron's Seven Favorite DJ's rector of National Cash Register Co. ly than we could by any amount of HAPPY Music Selected For All Ages and chairman of the ad week com- defensive explanation." The cam- Music Programmed to the Time of Day mittee, said the unprecedented campaign has been created by McCann - paign was built on an "assumption Erickson Adv. (U.S.A.) under su- that the role of advertising in the pervision of Emerson Foote, presi- national economy has never been dent of the agency.

Play by Play Ohio State Football, Cleveland Indians, Pulse explained, with various pilot studies Local High School and offers new conducted over the past two years. College Events ... Complete Sports Dept. Pilot studies have indicated that dif- `audience profile' ferent programs and types of programs The Pulse Inc. last week announced frequently attracted different kinds of a new "audience profile" service that it viewers. A 22- market pilot report just will offer to advertising agencies, the completed by Pulse reveals daytime tv networks and others in the tv adver- serials do a "far better job of attracting tising field. women who buy hair shampoos than 20 Years of continuous Called the "Pulse Audience Profile," daytime quiz and participation shows." Public Service Programs the service will cover any network pro- designed to fit the needs of the Akron Area. gram on a continuing four- times-per- year basis. First of these reports will be Confectioners feed issued in January of next year with a time lag of a little less than two months. tv's sweet tooth The service goes on sale this week with Television advertisers in the confec- presentation to agencies. Pricing is set tionery field have had greater sales in- at $2,000 a year for an advertising creases during the past 10 years than First in Hooper* agency, while cost to a tv network is non -tv users in that category, according First in Pulse** $10,000. to Television Bureau of Advertising. The personal, in -home interviewing The current leading tv advertising First in ADULTS, TEENS, KIDS is nationwide, covering 500 sample confection company is Wm. Wrigley places, or a 50 -state sample of 1,750 Jr., which had gross time billings of RADIO video families. The quarterly report $2,749,420 in all of 1959, and spent will present an audience breakdown $4,130,653 in the first half of 1960. TV covering at least 30 different character- Showing sales increases of 28% in the 853 Copley Rd., Akron 20, Ohio istics for every network program on the 1950-59 period, Wrigley used tv as its air. Flexibility permits an advertiser to major medium for the first time last National Rep: Doren F. McG Inc. obtain extra information through the year. New York Detroit Hollywood Reports in The Sweets Co. of America Inc., Chicago St. Louis San Francisco "extra- question" technique. the future will be coming out in Novem- ranking second in gross time billings, 'Hooper -July -Aug. 1960 "Pulse -July 1960 ber, February, May and August. A has had sales increases of 153% in the Metro Area test run has been made successfully, past 10 years, and had tv spot and net- Audience Comp. Dr. Sydney Roslow, director of Pulse, work billings of $1,721,023 in January-

38 (BROADCAST ADVERTISING) BROADCASTING, NOVEMBER 28, 1960 O ,z.c y ..t,v . 2 0 O J q- 4 ` Q,04 Q~ .z. ( , 4, Qy4'r vJ40e 00 Ov v o v THE o2 QP ?° v A- 4 49 4.* o íJ 4P vy Pec A4, Q-k e4, PQ- 4- eP

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WFBR NOW DELIVERS A BETTER THAN EVER

QUALITY AUDIENCE IN BALTIMORE Baltimore is buzzin' with talk about WFBR. 'I he happy balance between standards and new releases has been programmed without the extremes at either end. It's a cascade of melodic music. It blends with WFBR's outstanding news coverage, regular editorializing and meaningful public service to give

Baltimore a delightfully pleasant sound . . . and it's a superb setting for selling. .to1ilFl$1R BALTIMORE lIet-tii1W Represented nationally by John Blair and Company

BROADCASTING, NOVEMBER 28, 1960 39 "Television, to us, is a tool One of the superior productions through which with which we can open eyes to challenge, as well as brighten them with. diver- creative talent and community leadership are sion. Through prime -time public affairs reports such continually building new vision into Television as 'Lost Cargo,' researched and produced on a continu- represented by ing basis, we and our adver- on stations tisers give new impact to an old phrase: crusading journalism." -N OTTO P. BRANDT Vice President Station KING -TV PUBLIC SERVICE June this year. American Chicle Co., Agency appointments... whose first -half 1960 billings of $1,- that holds public interest 648,975 rank third, had sales increases Virginia State Apple Commission ap- of 96% in the last decade. points Houck & Co., Richmond. The Close study of programming is basic Of the $15,593,038 in gross time bil- account reportedly spends about $100,- o our work as station representatives. lings for the first six months $7,969,000 000 annually in newspapers, radio and iuch study has deepened our admira- was spent for spot tv advertising and other media. ion for the fine productions developed $7,624,038 was for network. The con- hrough creative talent, initiative and fectionery industry, with sales of more KSFR (FM) San Francisco has ap- :adership of individual stations, from than $2.4 billion in 1959, is expected pointed Kennedy -Hannaford Inc. its oast to coast. to spend some $60 million in all media advertising agency. Splendid examples of such leadership in 1960, with television getting about re the Civic Documentaries of KING - 60% of the total. The Evangelical Foundation, Phila- delphia, appoints Wermen & Schorr, 'V, Seattle. Prepared by the station -staff Other leading users of tv for confec- Bible Study Hour nd presented in prime time, these 90- tionery advertising in the six -month that city, for the radio and Eternity magazine, rinute programs have all the finesse of period were (gross time billings based program Dec. 1. The Bible Study Hour, :Ievision "spectaculars ?' on spot figures of N. C. Rorabaugh and effective is heard on the The series started in June, 1959, with network figures from Leading National now in its 12th year, at OST CARGO, dealing with the future Advertisers -Broadcast Advertisers Re- NBC Radio network Sundays 8:30 I on nearly 100 independent Seattle and the Puget Sound region ports): Beech -Nut Life Savers, $1,310,- a.m. and a major port. Subsequent programs 330; Mars Inc., $1,079,490; Food radio stations. The agency estimates we included studies -in -depth of such Manufacturers Inc., $986,190 and Peter annual billing at over $250,000. :y- problems as "School Levy Crisis" - Paul Inc., $717,639. MacManus, John & Adams, Bloom- Ve Like It Here" -and "Civic Center field Hills, Mich., has been appointed by rossroads." A bottleneck hampers Standard Oil Co. (of Indiana) to handle Besides their dramatic success in stimu- its corporate (institutional) and finan- response, the communicators ting audience and community cial advertising and by American Oil vic Documentaries have also proved One problem hampering the produc- Co., Standard's marketing subsidiary, ghly effective in traceable results re- tion of effective tv film commercials is to handle its institutional account, both 'Ned by sponsors. The series won a a communications bottleneck existing effective after their reorganization Dec. rst Award of the Ohio State Institute among (1) the various creative units 31. D'Arcy Adv. Co. named to handle 1960. at the agency and (2) the agency and product advertising for American Oil watching At Blair -TV, the impact of the outside film producer. effective Jan. 1. (It formerly handled :alive programming by great stations A panel raised this problem last week Standard product account.) BBDO con- e KING is a constant source of -TV at the Radio & Television Executives tinues as institutional agency for Stand- :isfaction. For more than a score of Society production workshop and sug- ard of Indiana until the reorganization _h stations, we are proud to serve as gested a solution: Encourage closer and has handled Standard of California, national sales arm. teamwork among the creative depart- which now becomes competitive. Stand- ments (writing, art, directing and pro - ard- Indiana reportedly bills about ducing) and then choose a strong $600,000 annually. leader who would be invested with the N. Y., appoints power to make the final decisions dur- The Lewyt Corp., Morey, Madden & Ballard, that BLAI R-TV° ing the actual film production. Geyer, city, as its advertising agency, effective in panel were: David Participants the immediately. Strousse, Warwick & Legler; Don Smith, Television's first exclusive Donahue & Coe; Bill Duffy, McCann - Wilson Manufacturing Co.; Sunbury, national representative, serving: Erickson; William Van Praag, Van Pa., appoints Kastor Hilton 'Chesley Praag Productions and Pierre Garai, Clifford & Atherton, New York, as ad- WABC -TV -New York Ogilvy, Benson & Mather. vertising agency for the firm's Bob -pins, W -T E N- Albany -Schenectady-Troy hair curlers and other hair accessories. W FBG -TV- Altoona- Johnstown BBDO adds Dodge groups Wilson's newly expanded budget will W N BF -TV- Binghamton be allocated mainly to television. WH DH -TV- Boston BBDO Detroit announced it has been WBKB-Chicago appointed to handle accounts of three W CPO -TV- Cincinnati more Dodge dealer retail selling assns., Business briefs... WEWS- Cleveland bringing its total of regional advertising Hertz Systems Inc., Chicago, has set W BNS -TV- Columbus groups to 21. The dealers: in Portland, KTVT an all-time high budget of approxi- - Dallas -Ft. Worth and -New- WXYZ-TV-Detroit Ore.; Denver, Colo., Norfolk mately $7.5 million for advertising in Va. agency handles all K F R E -TV- Fresno port News, The 1961, of which $2 million will be al- W N HC -TV- Hartford -New Haven national car and truck advertising for located to TV. The major portion of W J I M -TV- Lansing the Dodge Div. of Chrysler Corp. the tv budget will be for an expanded KT T V -Los Angeles 52 -week, regional spot tv campaign in WMCT- Memphis Rep appointments... key markets. An undisclosed amount W DSU -TV -New Orleans will be spent on spot radio. Agency: WAIT Chicago: Gill -Perna Inc. WOW -TV -Omaha Norman, Craig & Kummel, N. Y. W FI L -TV- Philadelphia WYDE Birmingham, Ala., and W I IC- Pittsburgh WAKE Atlanta: H -R Representatives, William Wrigley Jr. Co. (chewing gum), KG W -TV- Portland N. Y. Chicago, buys spot participations on W PRO -TV- Providence WOCB West Yarmouth; WNBH New ABC -TV nighttime and daytime pro- KGO -TV -San Francisco Bedford, both Massachusetts: Walker- grams, starting after Christmas for 52 KING-TV-Seattle-Tacoma Co. as both national and re- weeks. Emphasis will be on frequency, KTVI -St. Louis Rawalt circulation and the "proper program WFLA -TV- Tampa -St. Petersburg gional representative.

BROADCASTING, NOVEMBER 28, 1960 (BROADCAST ADVERTISING) 41 climate," mostly on weekends. The program adjacencies: nighttime, plus public affairs shows and sports features (basketball, football, golf and bridge (Cham- pionship Bridge). Expenditure: A projected $4 million. Agency: Erwin REACH THE BUYING Wasey, Ruthrauff & Ryan, Chicago. Carling Brewing Co., Cleveland, and Benton & Bowles, New York, have terminated an 11 -year relationship. A joint statement said the parting was mutual and quoted R. C. Garretson, Carling's marketing vice president, as noting that the account servicing for Red Cap Ale (some $500,000 in billing) recently had not been profitable because of the account's limited size. He indicated a new agency would be appointed within 60 days and stressed the move had been made "with the utmost good will." Carling's Black Label beer is handled by Lang, Fisher & Stashower, Cleveland. McGarvey- Atwood Coffee Co., Minneap- HOUSTON AUDIENCE AT THE olis, has opened a saturation spot radio campaign using 10 Minneapolis and St. LOWEST PER THOUSAND Paul stations and up to 400 spots per COST week. The commercials are all 60- second spots positioned around the clock with emphasis on daytime radio. Knox Reeves Adv., that city, is handling the campaign. The spots feature actors por- traying Mr. McGarvey and Mr. Atwood in humorous situations. The campaign started Oct. 31 and will run through the winter. Gillette Co., Boston, and Miles Labs, Ellcart, Ind., co- sponsors of Saturday Night Boxing on ABC -TV (10 p.m.-conclusion), will sponsor Yearend Sports Review in that time period on Dec. 24. The program is an annual Telenews production of Hearst Metrotone News Inc., N. Y. Telenews is also continuing to book single stations and regional 'See KATZ for the August, 19é0 sponsorship orders for the one-half hour PULSE complete and Yearend News Review, which will be Audience Composition Story released the week of Dec. 19. National Reps.: B. F. THE KATZ AGENCY, Goodrich (BBDO), Wynn Oil INC. (Erwin Wasey, Ruthrauff & Ryan), Colgate -Palmolive (Ted Bates), Schick __ New York Safety Razor (Compton) and White- Chicago hall Labs (Ted Bates) have purchased sponsorship of the annual Sugar Bowl P:'_ I Detroit game at New Orleans on NBC -TV Jan. ll Atlanta 2, 1961 (Monday). It will be the fourth straight year that NBC -TV has televised St. Louis the football classic. San Francisco Revlon Inc., N. Y., will sponsor The Los Angeles Bobby Darin Show on NBC -TV Jan. 31, 1961 (Tue. 9 -10 p.m. 24 -HOUR MUSIC AND Dallas EST). The NEWS special music -variety program, featur- ,N HOUSTON, ing guest stars Bob Hope and Joannie CALL DAVE MORRIS Sommers, will be produced by Tandem JAckson 32581 Productions and Ferrion Productions. Agency: Grey Adv., N. Y. Lanvin Parfums Inc., N. Y., MEMBER OF purchased TEXAS QUADRANGLE full sponsorship of two motion pictures to be shown before Christmas on

42 (BROADCAST ADVERTISING) BROADCASTING, NOVEMBER 28, 1960 DIP into NTA ' newest and most exciting adventure series... about a father & daughter team, swimming in troubled waters! N TA 's A SSIGNMENT: TRTINO 39 Halt-Hours completed!II= sold larkets! in57

YOU'RE SURE to emerge with big audiences and big sales... with NTA's exciting adventure series, ASSIGNMENT UNDERWATER. For example:

IN NEW YORK, with an 11.2 rating and 19.8% share of audience, it out -performed AQUANAUTS (with a 7.6 and 13.4% share) - Arbitron, 10/30 -11/5, 1960. What's more, its scoring the highest Monday -to- Friday rating of the week in the same period (1.7:30 PM) for its independent station, lifting the outlet from an average sixth position to photo -finish leadership in the time strip.

IN DETROIT, the series is NUMBER ONE in its time period, according to the latest four-week rating report (October), with a 16.0 rating and a 32.5% share of audience.

RIGHT NOW, 39 pulse -tingling half-hours

have been completed. And there's a built -in audience of 8,000,000 underwater enthusiasts waiting to spear profits for you ...the minute they surface with their snorkels. Thar they blow... so what are YOU waiting for?

A PARTIAL LIST OF SPONSORS & STATIONS: R. 1. Reynolds Tobacco Co., Kroger Food Stores, Coca -Cola Bottling (Louisville), Fiat Motors, Pilsener (P.O.C.) Beer, Armstrong Tires and...KNXT, Los Angeles, WGN, Chicago, WNEW, New York, WHO, Washington, D.C., WJBK, Detroit, WLW -C, Columbus, WISN, Milwaukee and 50 other leading markets. For availabilities, phone, call or write: XTA NEW YORK: 10 Columbus Circle JUdson 2 -7300

LOS ANGELES: 8530 Wilshire Boulevard. Beverly Hills OLympic 5-7701 EATURING SWIMMING CHAMPION ill Williams and appealing 8- year -old CHICAGO: lane Mountford as his daughter. 612 N. Michigan Avenue Michigan 25561 WABC -TV New York. First of the two Also in advertising... Lanvin "specials," "The Greatest Love," starring Ingrid Bergman, is set for Nov. Creative list Southern California 25. "The Third Key," starring Jack Broadcasters Assn. is compiling a list Hawkins, will be shown at a later date. of both company and freelance radio Both are premier television presenta- commercial writers for dissemination tions, the station said. Agency: North to advertising agencies. Professional Adv., N. Y. writers interested in information regarding this list may contact Ira Laufer, Yolande Corp. (lingerie), N. Y., may sales manager of KEZY Anaheim and funnel some of its estimated $600,000- chairman of the SCBA Creative De- $750,000 advertising account into ra- velopment Committee. Phone Holly- dio-tv, it was indicated Nov. 11 with wood 3 -5621 or write to 1213 N. High- the appointment of Cohen & Aleshire, land, Hollywood 28. N. Y., as new agency. Client formerly Cost index The Katz Agency, station had Ashe & Engelmore Adv., N. Y., representative, last week issued an up- but did not use broadcast media. dated version of its spot television ad- Advertiser cited Cohen & Aleshire's vertising cost summary which is issued "track record" in fashion field, noted to agencies and advertisers semi- annual- appointment was step in new expansion ly. The summary is designed for quick program. C &A, with some $8 million estimates of spot tv costs in as many as in radio -tv this year, has indicated it 230 markets and includes formulas might consider broadcast for its new that can be applied to rates in the mar - client. ket-by- market cost summary.

;., The wolves win out over `true love' C®M USTI ;., LES A series of cliffhanging commer- ESMERELDA: (hopefully) Unless. . . cials - The Perils of Esmerelda - VILLAIN: (villainous laugh) unless you marry have radio listeners frantically tele- me. ILLUMINANTS ESMERELDA: Never! phoning radio stations to learn how VILLAIN: Then... Advertisers who want to kindle they turn out. The suspenseful spots SOUND: DOOR OPENS interest among Metropolitan New for Durkee's Fresh Egg Mayon- VILLAIN: (continuing) . get out -and York's millions and ignite sales naise were turned out by Cunning- take your Durkee's Fresh Egg Mayonnaise with you. in America's largest market know ham & Walsh, San Francisco, for SOUND: HOWLING WOLVES IN DISTANCE that all roads lead to WPAT. the Durkee Div. of Shedd -Bartush ESMERELDA: But there are wolves outside Serving listeners throughout 31 Foods and are heard in the major -they might eat the Dur- counties in New York, New Jer- markets of the states of California kee's. sey, Pennsylvania and Connecti- and Washington. VILLAIN: I know -care to reconsider? cut is the business of our ESMERELDA: Never! I shall flee to my true station Each of the four commercials love. and the men who make and mar- finds mayonnaise -loving Esmerelda SOUND: DOOR SLAMS . . . SNARLING ket America's leading gasolines waiting for her true love only to be WOLVES GETTING CLOSER

and oil products know this kind surprised by the villainous Simon ESMERELDA: (breathlessly) Oh, dear . . . of service means sales. That's Viper. The wily Viper wants the the wolves are already snap- why there's been a cracking frail heroine to marry him instead. ping at my heels. If only I 477% increase in this category She inevitably refuses this proposal can reach my true love in time to save me and my alone in only three short years and forthwith he hustles her to the Durkee's Mayonnaise. a buzz -saw on WPAT. Motor oil, fuel oil, rapids, or the railroad SOUND: SNARLING WOLVES UP AND OUT gasoline, by- product or any prod- tracks and doom -unless her true ABRUPTLY uct, WPAT gets results. Drive love can rescue her. The spots leave LOCAL ANNOUNCER: Did Esmerelda reach the direct route to America's Esmerelda in this perilous situation True Love in time to most densely populated market. and the announcer advises the listen- save herself and the ers to bestir from the edge of their Durkee's Fresh Egg Follow the signs. Follow the lead Mayonnaise? To find of advertisers like these: Ameri- seats and call a certain phone num- out, call Tuxedo can Oil, Atlantic Refining, Cities ber. A recorded announcement from 6 -5400. Dial Tuxedo Service, Crown Petroleum, Esso Esmerelda's true love tells them how 6.5400 now. Standard Oil, Oil, it all turned out. Sample: TRUE LOVE: This is Esmerelda's true love, Gulf National your friendly neighborhood Carbon, Oil Heat Council of New MUSIC: LIGHT, GAY MOOD ... SILENT grocer. As you know, Simon Jersey, Shell Oil, Sinclair Refin- MOVIE MELODRAMA-TYPE THROUGHOUT Viper had forced Esmerelda ing, The Texas Company and ESMERELDA: Oh, I am so happy with all out into the night. She was Tidewater Oil. They're only a my Durkee's Mayonnaise .. . carrying a case of Durkee's few Fresh Egg Mayonnaise, while of the many leading makers who, SOUND: KNOCK ON DOOR ESMERELDA: (almost singing) Come in.. . trying to outrun a pack of in the last three years, have ad- SOUND: DOOR OPENS snarling wolves. Meanwhile, vertised on WPAT ... the sta- ESMERELDA: (aghast) Simon Viper! -why inside the store, I was so busy tion with the spark of success. are you here? selling Durkee's, I had no idea VILLAIN: To collect the mortgage. Esmerelda needed help. Later, ESMERELDA: But I just spent my last penny when I reached the scene, I on this case of Durkee's May- noticed the wolves had eaten WPAT onnaise. up all her mayonnaise.-Es- VILLAIN: Then, Esmerelda, I shall be forced merelda and Durkee's always WPAT-FM to foreclose... unless... did go well together. . .

44 (BROADCAST ADVERTISING) BROADCASTING, NOVEMBER 28, 1960 !1[ 0110 SME 1111111111111 1SSOCIATIP

COL U This is Chet Long. I The contents of Chet Long's wallet are written in fourteen languages. In fifteen years of gathering and

DeiR giving the news for WBNS Radio, Chet has visited RMICN SEP twenty countries, and traveled 120,000 miles outside the 2 1958 1 >.s" continental United States. His cards identify him in 8j32t0 press clubs from Tokyo to Reykjavik. In good old Americanese, Chet's cards also show he's an annual visitor to the Circleville Pumpkin Show, a member of the Lic[ local Charity Newsies, the Buckeye Boosters, Humane

.e.t' _ laà,+ Society and forty other organizations. Chet joined WBNS in 1945, after making more than 5000 broadcasts for the Fifth Joint Service Command during World War II. His news scoops range from an inside - the-walls coverage of the Ohio Penitentiary riot and fire in 1952 to a continuous 48 -hour stretch reporting the flood in January, 1959. His most recent honor came this month when his documentary on Korea received the Headliners Award from Press Club of Ohio for best news story presented on radio or television. He has been a y/Qi,,,f,<¡ commencement speaker in most high schools in Franklin .,,,f. County, and somehow always seems to work a .26 -hour day. °` i f,l. .. --. On the occasion of his fifteenth anniversary with WBNS, we acknowledge Chet's unique place of affection in Central Ohio. As the man says about men like Chet - "They don't come along every day." WBNS-RADIO COLUMBUS, OHIO THE MEDIA Cost is major factor in talent talks NETWORKS, PRODUCERS, UNIONS HOLD NEW YORK WEEKEND MEETING The tv -radio networks and tv film (BROADCASTING, Oct. 3 et seq.) Though basis of the lower SAG rates. The commercial producers scheduled a meet- Federal Mediator J. R. Mandelbaum unions were asking for an approximate ing with the American Federation of met with both sides for less than ten 25% increase over the latest AFTRA Television & Radio Artists and the minutes on Monday (Nov. 21), it was rates, while management offered about Screen Actors Guild last Saturday (Nov. reported that both management and the 20% over the SAG rates (BROADCAST- 26) in an effort to reach an agreement unions decided there was no need for ING, Nov. 21). on a new contract. The old pacts ex- the services of the mediator at that time. Sources close to the tv film producers pired on Nov. 15 and the session was `Wild Spot' Issue The most serious pointed out that between 90 -95% of the first serious attempt to revive nego- area of disagreement is said to be in the the "wild spot" commercials have been tiations. rates and conditions for the so- called on film. They point out that a 20% Spokesmen for the networks and the "wild spot" c mmercials on film and increase over present AFTRA fees unions declined to be drawn into a tape. For the first time, AFTRA and would mean about a 50% increase over discussion of the implications of the SAG are negotiating jointly in commer- the SAG fees. They commented: "In meeting. The unions reported they were cials (the networks' contract is with the past, a premium fee was paid for proceeding with preparations for a AFTRA and the Film Producers Assn. commercials taped at a network or a strike, if necessary, and the networks of New York's is with SAG). station because there were so few com- continued to keep their personnel on The joint negotiation has led to commercials made there. But you must call in the event a walk -out was ordered plications. SAG's rates under the con- remember that a raise based on the by the labor organizations. Both SAG tract that expired Nov. 15 were about AFTRA rate would apply to 90-95% and AFTRA have received strike au- 20% lower than AFTRA's. Whereas of the national spot commercials, which thorizations from their memberships. the unions have sought increases on the have been largely on film." Negotiations came to a standstill Nov. basis of the AFTRA rates, manage- Swing to Tape A union official re- 15 after almost two months of talks ment, in turn, has offered raises on the plied: "We want to equalize the rates. There is no doubt in our minds that more and more agencies and advertisers will swing to tape, once they learn to use it, because tape can be more eco- nomical than film over the long pull." In other phases of the contract negotiations, there were reports that the networks were insistent upon gaining concessions from AFTRA in rehearsal time; the use of kinescopes as promotions at educational and civic organization meetings and in the use of edited versions of a network program for subsequent re -use. It was said that management offered no raises to performers on network tv or radio programs or in radio transcriptions with one exception -a modest increase would be granted to sportscasters of baseball and football games. Management negotiators were reported to have a mandate from advertisers and agencies to "hold costs down." Representatives of the American Assn. of Advertising Agencies and the Assn. WCBS will be floating on air this week of National Advertisers were present at all negotiating sessions as observers. Some 400,000 people a day will wide, 12 feet high, with transparent SAG Meeting SAG members au- be seeing WCBS New York at work plastic windows at each side and one thorized the union's national board to this week. Starting today (Nov. 28) end (see picture). call the new strike by an 89% majority WCBS will be new of testing a type Divided into two sections by a vote in a mail referendum, SAG Presi- studio set up on the portable radio transparent soundproof curtain of dent George Chandler told a mass mem- main rotunda of Grand Central twin plastic plates, the studio's con- bership meeting Monday evening (Nov. Terminal in York. New trol room will contain a remote con- 21) at the Beverly Hilton Hotel in Bev- Constructed by Airshelters Inc., sole panel, turntables and tape equip- erly Hills. Just prior to the member- Akron, the vinyl- ny- Ohio, coated ment, while the program section will ship meeting and just after receiving lon fabric remote studio will be in house microphones, music stands, certification of the strike authorization, use by WCBS from 6 a.m. to 6 p.m. instruments, chairs, tables and other Mr. Chandler reported, the SAG board daily. Usng no interior supports, the appurtenances to be found in any voted unanimously to reject the latest studio is a low pressure, air support- studio originating five different pro- counter -offer of the employers and to ed structure 30 feet long, 20 feet grams, WCBS said. call a strike. The union's executive committee,

48 BROADCASTING, NOVEMBER 28, 1960 THAT WCKY SURE

ties u CINCINNATI

Ties it up in knots. Ties up traffic -time with the big sound of music - and- service on the Will Lenay and Leo Underhill shows. Ties up hundreds of thousands of listeners every day, twenty four hours a day, throughout the Cincinnati Tri -State Area. Nielsen proves WCKY ties up a million -aire audience in a billion -aire market; Standard Rate

proves it ties down a pennies -per- thousand cost. The salesman from AM Radio Sales has the facts -and -figures that prove that 50,000 watt

WCKY ties a big red ribbon around Cincinnati. WCKY -RADIO IS SOME BUY 50,000 WATTS CINCINNATI

BROADCASTING, NOVEMBER 28, 1960 47 composed of the officers, has been given president; James Garner, second vice next 10 years and $375,000 is being the authority to set the time for the president; John Litel, third vice presi- paid immediately into the health and start of the walkout, Mr. Chandler told dent; Ann Doran, recording secretary; welfare fund." the guild's members. All indications at Frank Faylen, treasurer. Negotiations with producers to tv the meeting were that the strike would During the SAG fiscal year ended entertainment films resulted in an ex- start very shortly after the results of the Oct. 31, 1960, the guild's income was tension of the pension and health and membership vote and board action are $634,341, its expenses $738,679, with welfare plans to television and "that's formally presented to the negotiators a deficit of $104,338, Treasurer Leon at least another million dollars a year," for the networks, agencies and commer- Ames told the membership. Both he President Chandler reported. cial producers. and President Chandler pointed out that Producers of theatrical pictures John L. Dales, SAG national execu- even though the guild still has a surplus also agreed to pay a percentage of tv tive secretary, reported in detail on the of $678,562, the figure was $820,184 receipts in perpetuity on all pictures contract negotiations which had gone on two years ago. Mr. Chandler announced made since Jan. 31, 1960, and released in New York for several weeks. Presi- the appointment of a special committee to television, he said. And the contract dent Chandler stated that on receipt of to study the guild's financial situation can be opened at any time after 15 the 89% membership vote, the board and make recommendations for "a long months from now, he noted, to deal with had unanimously decided to reject the overdue overhaul" of the dues structure. pay tv, should it become commercially "final" offer of the employers and to SAG membership as of Oct. 31 was successful. And of course the new con- call a strike "in order to get a fair con- at the all -time high of 13,685 paid up tract for theatrical movies included tract that the negotiators and the board performers, 9,396 in the Hollywood substantial increases in minimum scale, can recommend to the membership." area, 3,481 at New York and 808 in he said. Monday's meeting was dominated by other cities. Martin E. Segal, authority on pen- the strike threat, but also included these Through the strike against the mo- sion, health and welfare plans and con- other highlights: tion picture producers, SAG "won, for sultant for the SAG program, told the Report of President Chandler that the first time, a pension plan and a performers that starting Jan. 1, 1961, a for the 12 -month period ending Oct. 31, health and welfare plan for motion pic- major portion of doctors' and hospital 1960, SAG collected and distributed to ture actors, to be paid for entirely by bills of SAG members and their families members an all-time record sum of the producers," President Chandler told will be paid for them, with substantial $6,512,607 in residuals on tv entertain- the meeting. The agreement for the life and accident insurance coverage as ment programs, payments on theatrical employer to make a contribution equal well. Any actor who has earned as little pictures sold to tv and claims against to 5% of actors' total earnings "means as $1,000 a year in pictures is eligible producers for contract violations. Of a payment by the employer -in theat- to participate. that sum, program residuals amounted rical pictures alone-of more than In response to a question, Mr. Segal to $5,316,307, also a new high, which $1,650,000 a year." To, get the fund revealed that it is expected that the brings the total of residuals since they started, he noted, "we persuaded the AFTRA and SAG pension, health and began in December 1953 to $17,386,- producers to give us a little something welfare plans will be merged so that 425. over and above the 5% contribution, an an actor's performances in radio and Election of the full unopposed slate amount totalling $2,625,000, of which live tv may be combined with those in of SAG officers: George Chandler, $2,250,000 will be paid into the pen- filmed and taped programs or commer- president; Dana Andrews, first vice sion plan in 10 installments over the cials.

`Quality Control' a must item for Storer Storer Broadcasting Co. is wonder- The plan finds violations of these er headquarters in Miami Beach, ing how it ever got along without the rules but naturally can't correct them. with the director making contacts Quality Control self -regulation plan That's up to management. Instead of through top management. He has a it installed eight months ago. serving as a sort of unwelcome spy television monitor in Atlanta, Mil- The idea, announced last winter system, it has developed enthusiastic waukee, Cleveland, Detroit and Tole- during the black days of government approval at all operating levels. do. Each monitor reports directly to investigations, is providing unex- Weekly cost amounts to about one Mr. McCarthy and under no circum -, pected benefits to Storer's five tv and 20- second spot per tv station; five to stances is permitted to contact the seven radio stations. 10 spots per radio station. station. And station managing direc- Another sur- Storer executives describe Quality tors don't know the name or address prise -it's quite Control as "the most comprehensive of the local monitors, none of whom inexpensive, and self- monitoring system in American have any other jobs or connections in well below origi- broadcasting." Its impact on overall broadcasting. nal cost esti- station operation is expressed this Ewald Kockritz, Storer vice presi- mates. way, "Worth three times its cost." dent and national program manager Quality Con- Autonomy Directing the tv and for tv, calls on monitors and keeps trol was set up radio monitoring is Dean McCarthy, them briefed on company policies as by George B. former Storer station manager and well as NAB and FCC rules. , Storer and his once producer of The Catholic Hour "The purpose of Quality Control is: executive staff to (BROADCASTING, Jan. 18). He reports to improve the end product," Mr.. "a con- to Stanton P. Kettler, Storer opera- Kockritz said. "It hasn't been insti- Mr. McCarthy provide tinuing safe- tions vice president, and has absolute- tuted just to catch violations, although- guard against repeated violations of ly no direct contact with anyone at everyone breathes easier knowing FCC, Federal Trade Commission, any Storer station. that it will spot quickly any irregu- NAB and company rules or policies To insure complete autonomy, the larity. We regard quality control as by any Storer station." department is based away from Stor- a systematic sampling of the product

48 (THE MEDIA) BROADCASTING, NOVEMBER 28, 1960 reviewed by George J. Volger, KWPC CODE INTEREST HIGH AT NAB MEET Muscatine, Iowa, and member of the Government and community relations top agenda at Chicago NAB Radio Code Board. Mr. Strouse told NAB delegates that NAB's series of fall conferences A reminder by Edward C. Quinn, 178 million Americans are, in effect, moved into the stretch run on a high president of Chrysler Motors Corp., all "program directors" and suggested note of optimism in Chicago last week, and vice president of Chrysler Corp.'s broadcasters "have the courage to try with broadcasters radiating confidence sales divisions, that broadcasters face a new formats and ideas, to experiment over the improved climate of broad- "real challenge" in programming be- with new program patterns. casting regulation. cause more viewers and listeners have "Let's be a force for good in our Attendance at the Chicago meeting become "more selective" (see page 50). communities, a strong force in this Monday and Tuesday reflected con- Broadcasters evidenced more than mixed -up world... Let's get to know tinued gains over last year's figures, passing interest in the Tuesday morning our senators, governors, congressmen, with approximately 275 registrants on radio session on the code, stereo broad- state legislators better and keep them hand. Attendance was running about casting, engineering efficiency, public informed about our stations and our 10% over last year as the conference relations and other topics, with particu- progress," Mr. Strouse suggested. "Let's circuit moves to New York for the final lar emphasis on self-regulation. do the kind of job for the 178 million round today and tomorrow (Nov. 28- Liquor Advertising One station program directors that will keep them 29). manager wondered aloud why the radio informed, enlightened and entertained." Interest in radio and tv code activities standards of practice prohibit liquor ad- Men elected or appointed to public ran high in Chicago, with emphasis, too, vertising when "there's plenty of free office often make "the very human and on government and community rela- liquor advertising on tv?" John Meagher, understandable error" of deciding that tons and the need for better fulfilling NAB vice president for radio, acknowl- 178 million Americans share their likes public service responsibilities to viewers edged this was a "sore point" and Vin- and dislikes or of letting a "pressure and listeners. The prospect for less cent T. Wasilewski, vice president for group" persuade them as to what the government regulation and "more reli- government affairs, conceded there public purportedly wants, Mr. Strouse ance" on broadcasters' ability to op- might be "inequalities" between the ra- pointed out. Any government official erate in good faith and the public in- dio and tv codes. has the right to be a program director, terest was raised by NAB staff members Another broadcaster urged strict too, as long as he doesn't confuse "that and other speakers. compliance with the radio code instead personal right and his official position," Broadcasters heard: of letting it serve as mere "window he asserted. A plea by Ben Strouse, president dressing," while another wondered "Depth studies" of a station's audi- of WWDC Washington, D. C., and whether NAB might not be in effect ence are essential in determining the WMBR Jacksonville, Fla., for more penalizing non -code subscribers. Mr. type of programming that will best experimentation in programming for- Meagher pointed out that the support serve the public's needs and desires, he mats and ideas, more "depth research," of subscribers is needed and claimed noted. WWDC maintains strong tele- the "brains and guts" to editorialize and broadcasters "have to stand up and be phone contact with listeners to keep a richer fulfillment of responsibilities to counted." Provisions of the code on apprised of these needs and wants, Mr. the public-178 million Americans, all multiple sponsored public service shows Strouse said, adding that on the basis "program directors." (shopping, market, similar types) were of the station's audience, Washington is

-just as has long been the practice tored by Mr. McCarthy, who checks The network promptly corrected the in manufacturing." each item against the logs. Radio sta- violation. And monitoring has led to Monitors are directed to report ob- tions submit approved music lists. better placements for the announce- jectively on what went on the air, Mr. McCarthy reports to Storer head- ments. serving as reporters rather than quarters, including a recapitulation of Grady Edney, national radio pro- critics. They supply Mr. McCarthy promotional and public service spots. gram manager, said poorly- spotted with a record of what was broadcast, At least twice a year a week's logs announcements can be just as irritat- including video -only material and and tapes are analyzed, including a ing to listeners as hard -sell commer- exact timing of all video copy. These complete spot count. cials. The monitoring system shows timings are compared with station Tv monitors describe what they bad scheduling, he said, adding, logs. Audio times can be taken from see on the screen, using 8%x14 -inch "Thanks to our continuous taping of stations' tapes. ruled sheets. They supply comments everything broadcast we can now Tape Monitor System A Storer on visual material, note crooked demonstrate, not remonstrate. The station managing director can have slides and other flubs, and keep a result has been better broadcasting." a complete monitoring and evalua- running account with stopwatch no- Cost for tapes and machines for tion of his local competition within tations. all 12 stations and headquarters ran 48 hours, even a list of competitors' Mr. McCarthy reported a full day's under $10,000. Salaries and operat- advertisers if needed. tv programming can be monitored ing expenses are under $3,000 a Each Storer radio station is in four hours, a 24 -hour radio opera- month. Storer officials believe an equipped with a Soundscriber tape tion in eight hours. Naturally musi- average radio or tv station can set up machine recording 24 hours on a cal selections aren't heard in full. a similar checking system for less single roll. Tapes are kept for the Stalking the Networks Mr. Mc- than $10,000 a year per station. Stor- entire broadcast output and moni- Carthy gives special attention to net- er stations are WSPD -AM -TV Tole- tored in the Miami Beach office on a work programming, especially at tv do, Ohio; WJBK -AM -TV Detroit; selected -day basis. The advance moni- stations. In one case a network was WAGA -TV Atlanta; WJW-AM -TV toring schedule is staggered and secret. found to be giving opening and clos- Cleveland; WI TI -TV Milwaukee; Tv monitors are notified a month in ing sponsor billboards in quarter - WGBS Miami; KGBS Los Angeles; advance of monitoring days. All hour participation shows contrary to WIBG Philadelphia and WWVA radio and tv station tapes are moni- Storer rules and the NAB tv code. Wheeling, W. Va.

BROADCASTING, NOVEMBER 28, 1960 49 the "toughest place in the country in which to operate." WWDC's audience comprises senators, congressmen, FCC commissioners and two million other people in the market area, he noted. "If the day arrives when the people cease to have opinions about us, we've lost our souls," he told NAB delegates. "When people no longer care enough to criticize, it's time to turn off the transmitter and retire." Accordingly, he stressed, radio must be used as a force for good. Better Relations The improved regulatory picture provided the theme of Monday's luncheon address by Merrill Lindsay, executive vice president of WSOY -AM -FM Decatur, Ill., and mem- Why Do Folks Stay Up ber of NAB's policy group, and a talk by Mr. Wasilewski during the Monday SO LATE afternoon session on "Broadcasters and In Rochester, N.Y. ? Politics." Mr. Lindsay noted recent FCC and congressional actions tend in the "direc- Rochester's a quiet, thrifty, conservative town tion of emancipating broadcasters from -sort too rigid controls." But, he emphasized, of complacent -a place where you'd hardly expect these also "enlarge" the responsibilities to find a flock of late -stayer- uppers. Yet, every even- of broadcasters to meet community ing, far into the night, the home lights shine in thou- needs. He discussed FCC plans involv- sands of Rochester's neat residential areas! -It's not ing programming on the basis of spe- that accounts for this the right life! cific community needs, congressional the night life -it's action waiving the equal time rule for the 1960 campaign and withdrawal of the commission policy statement on the announcement of recording sources It's those Wonderful over the air. Quality program need rising, Quinn tells NAB FEATURE The desire for quality programming poses a "real challenge" to broadcasters because an increasing number of viewers and listeners have become "far FILMS more selective" about programs, Ed- ward C. Quinn, president of Chrysler EVERY NIGHT AT Motors Corp. and vice president of Chrysler Corp.'s sales divisions, told the NAB regional conference in Chicago 11:25 Tuesday. Addressing a luncheon session, Mr. Quinn noted that broadcasters are "constantly besieged by internal and Never -no never -has there been such a brilliant, star -studded external pressures to get better quality array of late- evening entertainment as that offered by our Fall into your programming." He con- Festival of Feature Films! Great dramas! Great stars! Great tinued: entertainment! -And a great opportunity for smart buyers who "I realize that ratings may be a grab up the golden spots within this super-selling program matter of life or death in your business and that the listeners and viewers who structure! Write, wire or telephone today! now prefer what are sometimes ir- reverently called `shoot-em -ups' and 'who-dunnits' and 'give -aways' must be served. I also realize, as Dr. Frank Stanton (president of CBS) has pointed out -that 'if we are going to trust ... a democratic society in shap- CHANNEL 10 ing the evolution of expression in books and theatre, we must trust it ROCHESTER, N . Y. also in the shaping of television-and, one might add, radio. But I also know (WVET TV WH EC TV) that you are aware of the increasing number of listeners and viewers who EVERETT McKINNEY INC. THE ROLLING CO. INC. are being far more selective about the

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WTIC 50,000 watts NBC Affiliate REPRESENTED BY THE HENRY I. CHRISTAL COMPANY programs they tune in than they used to be. I know that you are not waiting JOHN SILVA, passively for some kind of slow shaping of your media to occur. You help it occur by taking bold steps in the Chief Engineer right direction." Quality Programs Mr. Quinn cited Paramount "a new surge of quality programming" in the areas of news, public affairs and special documentaries, plus "fresh Television drama and musical shows." He expressed belief these programs are not Productions: aired "because of any tremendous ratings they may pull" but because "you men and women in radio and television management have recognized your obligation to introduce quality into your programming concepts." Discussing the "importance of aggressive marketing" for economic growth, the Chrysler executive acknowl- edged that both television and radio have been "especially valuable to automotive manufacturers as a vehicle for introducing new car models. He pointed out that 84 out of every 100 cars (or over 50 million) are equipped with radio today and "to the extent that you make your radio programs attrac- In planning the new control tive, then to that extent you help make room for their famous Stage 6, "For our new motoring attractive." Paramount Television specified only the best equipment manufactured. Included in this choice, control room, 5 broadcasters get naturally, were Conrac video AP news awards monitors. Why Conrac? "Be- CON RAC cause of their unfailing ability Five broadcast news departments to display all the information MONITORS took honors at the Associated Press just as it is, without distortion, Managing Editors Assn. annual conven- and do it dependably day after tion in Williamsburg, Va. Citations for day after day," is the way John were the outstanding participation in news cov- Silva put it. Whether you're erage went to eight newspapers and building a new facility or ex- natural these broadcasters: panding your present operation, General Manager Verne Paule and it will pay you, too, to select newsman Bob Wilson of WJPS Evans- Conrac - the finest in video choice..." ville, Ind., for consistent protection to monitoring equipment. the AP, including outstanding on-the- spot help covering an airliner crash at Tell City, Ind., and the sex killing of EVERY CONRAC MONITOR FROM 8" THROUGH 27" BROADCAST 11- year -old Avril Terry at Boonville, OR UTILITY includes these Ind. News Director Mike Morgan of important features: WELM Elmira, N. Y., who telephoned * Video response flat to 10 megacycles AP with a hunch that police proved out, linking a former Elmira reforma- * DC restorer - with "In -Out" switch tory inmate to a double murder. * Provision for operation from external News Director Eddie Barker of sync - with selector switch KRLD- AM -FM -TV Dallas for a series of exclusive interviews with Mrs. * Video line terminating resistor and Frances Spears, wife of a Dallas naturo- switch path questioned about the possible bomb- ing of an airliner which crashed, taking 42 lives. News Director Al Crouch of KNUZ Conrac Monitors Are Distributed by- RCA Houston, Tex., who with his staff gave GENERAL ELECTRIC AP members a 42- minute beat on the AMPEX and Amoco tanker explosion at Houston. VISUAL ELECTRONICS John Columbus, manager of WPUV cowrIPac, iivc. Pulaski, Va., who covered for the AP Makers of Fine Fleetwood Home Television Systems two days last April when a man barri- Dept. K, Glendora, California caded himself in his father -in -law's home with his wife's sister as hostage TELEPHONE: COVINA, CALIFORNIA, EDGEWOOD 5 -0541 and stood off police for 30 hours.

52 (THE MEDIA) BROADCASTING, NOVEMBER 28, 1960 NOTEBOOK Tune in RADIO-TV nerves rea Give sagged Dark

BroadY some filming in Spainsin him - when he was Paar draped Soothing editor Well, it seems show,in with a News arei for special to E. LEE, and I bullring shots and prepared BY ROBERT are hooked, fighting, 8s cow, froma who have self in irate fan one those if you don't of milk giving an Are you that clear instead friendly Pprobably bull. the the extent Instead, someone, bting shoot, bad, to become as move a oealfig or mean you let loose didn't fight,g couple of shot of from y °ours the bblack the states, say, a re a painsin goes before Needless to exit. H a suffered the P fitting for for the teary, without s break, not bull but ran he showed around changing you took a ribs Xposure, box with the it'se1ere or so of relief. bumped Well, Mr. Addict, ut an hour instead You of course, tonight on of photos ha* full cure, are done a the dishes easy chair click good h After into that listen to some ph plopping down to W API and about 7 5 tonight, for to radio After Dark a hit music. of Music, Is PTOwiillprogram The Sound Lucas. The present host is Jim break example, Your me. I took the from Broadway.believe She show nice, Flower Drum that he It's kinds heard The muchm so nightnog and guy, last a very talented takes Lucas is of music Lucas under contract BBroadway from is After an hour catching entertainment roa youre White Way, you pub hopping,t the Great brighteracal radio.

Jim Lucas' popular BROADWAY AFTER DARK is the sort of show people have come to

expect from WAPI . . . entertaining, imagina- tive. It's a typical example of the way WAPI delivers the programs that deliver the audience!

50,000 WATTS* BIRMINGHAM

ALABAMA "5,000 Nights 127REPRESENTED NATIONALLY BY HENRY I. CHRISTAL CO., INC. 53 BROADCASTING, NOVEMBER 28, 1960 The Sun Also Rises in Tulsa

"Please stop saying `A- a- a- ah- h -h -h!' when you drink your Cain's coffee. You're teaching grandpa bad habits." So wrote a little girl to KOTV's local Helios, whose enthusiastic coffee breaking on "Sun -Up" prompted the bit of sponsor identification quoted above. KOTV's sun chariot rolls across the Tulsa sky every morning from 7 to 8. For half that time a long -established early morning network program tries to make a race of it on another channel - but our program out -rates it two- or three -to- one. We think we know why. There's the program's spontaneity. (If someone goofs, corrections are made on camera. It's not unusual for a cameraman to shout, "What do we do next ?" The audience usually sees the behind -the -scenes answer.) But the most significant reason for the program's success is its happy blend of local service and entertainment. It is indigenous. Without the unlimited budget of its network competitor, without the pick of the nation's brain power or talent -although visiting national personalities frequently put in an appearance -"Sun -Up" is nevertheless fresh and informative. It does not offer the academic charm of national weather reports -it tells how to dress the kids this morning. It presents conversation- making neighbors, not headline- making global celebrities. And, while it is important to keep up with world affairs -as "Sun-Up" does through newscasts- what the viewer really sees is a reflection of life in his own community. "Sun -Up" interprets Corinthian's basic programming philosophy. Through the unequalled CBS eye, we bring our viewers entertainment and information from the outstanding network. In addition, regional needs and tastes are met by cre- Responsibility in Broadcasting ative local programming. This, we believe, builds audience loyalty, wins viewer respect, and helps make friendly prospects for our advertisers. WHIR COME` ` -VREANi

54 BROADCASTING, NOVEMBER 28, 1960 ing news coverage of the 15th General Okla. Supreme Court Assembly of the United Nations. Awards, which were the first to be affirms radio -tv ban presented by the AAUN to the radio-tv The Oklahoma Supreme Court last industry, were made at a luncheon in week reaffirmed its ban on news cam- New York last Monday (Nov. 21) as eras. including tv. part of the AAUN's second biennial The action came convention ceremonies. virtually a year after Other broadcast winners were: Pau- state broadcasters, led line Frederick, NBC; John McVane, by KWTV (TV) Okla- ABC; Richard McCutcheon, CBS, and homa City, petitioned WNYC New York, winner of AAUN's the court to reconsider only radio award. its 1959 order and permit a hearing on Crowell -Collier net Mr. Palmer the prohibition. up 27% for 9 months Last week's short-order ruling was written by Chief Justice Denver Davi- Crowell -Collier Pub. Co., New York, son. It stated: "All petitions for re- had a record nine-month financial re- hearing and motion for oral arguments port last week, with net sales of $34,- denied." 012,353, a 27% increase over the same The original Supreme Court order period last year. Consolidated earnings adopted without hearing or argument a after federal income tax were $4,665,- request of the Oklahoma Bar Assn. that 055, or $1.82 a share. its Canon 35 be accepted as a rule of The interim report includes income the court (BROADCASTING, Oct. 12, for three radio stations but gives no 1959). breakdown. Last year they accounted Motions for reconsideration and an for nearly $2.5 million of a $35.5 mil- oral hearing were filed with the court lion total. But two of the stations were by the Oklahoma Television Assn., acquired during that period. Crowell- Oklahoma Broadcasters Assn. and the Collier stations are KFWB Los Angeles, Oklahoma Press Assn., as well as KEWB San Francisco -Oakland and KWTV. WISK St. Paul, Minn. Awaiting FCC Bruce B. Palmer, KWTV news direc- approval are acquisitions of WGMS- tor, who is also president of the Okla- AM-FM Washington and WMGM New homa chapter of Sigma Delta Chi, ex- York. pressed astonishment that the court The current nine -month statement "arbitrarily refused" to rehear the case lists $188,725 in dividends from the in view of the fact that there never had Macmillan Co. The company began been any formal hearing whatever on buying Macmillan shares in 1959 and the issue. acquired a majority interest last July. A division of opinion in the state's C -C publishes Collier's Encyclopedia, two highest courts results from the state Macmillan principally textbooks. supreme court ruling. Holding parallel jurisdiction is the Oklahoma Court of Media reports ... Criminal Appeals which, since 1958, Honors WBC stations The has permitted radio National and tv the same Assn. for Mental Health has presented rights in its courtrooms as the press. an award to Westinghouse Broadcasting This position was reaffirmed last year Co. its when the "for devoted service over the supreme court announced its years the cause KOTV ban. to of mental health." TULSA (H -R) The award was presented by Mrs. A. Felix duPont Jr., association president, KHOU -TV Switch from u to v pays off to Richard M. Pack, vice president -pro`- HOUSTON (H -R) It was a happy anniversary this gramming for WBC, at the annual con- KXTV month for WVEC -TV Norfolk-Hamp- ference of the NAMH in Denver Nov. SACRAMENTO (H -R) ton, Va., as the seven -year -old station 18. celebrated its first year of operating as WEOL appeals Notice of appeal was WANE -TV a vhf. The extent of management's hap- FORT WAYNE (H -R) filed last week by WEOL Elyria- Lorain, piness was dramatized in President Ohio, in its $1 million civil antitrust WISH -TV Thomas P. Chisman's fiscal report. Af- suit against the Lorain (Ohio) Journal. INDIANAPOLIS (H -R) ter one year on ch. 13 WVEC -TV The appeal was taken in the Sixth Cir- showed a profit exceeding $100,000. cuit court in Cincinnati against the WANE -AM The previous year's operation on ch. FORT WAYNE(H -R) district court ruling last May denying 15 ended with a red -ink entry of $172,- the radio station's suit against the news- WISH -AM 000. (There are two other vhf stations paper (BROADCASTING, May 30). The INDIANAPOLIS (H -R) in the market.) suit, filed in 1953, was an outgrowth of practices whereby the newspaper refused U.N. radio -tv coverage awards to accept advertising from merchants WNTA -TV New York has won the who also advertised on WEOL. This American Assn. for the United Na- was the basis for a successful govern- tions' top television award for outstand- ment antitrust suit in 1951.

BROADCASTING, NOVEMBER 28, 1960 (THE MEDIA) 55 Tenn. Broadcasters told Memphis, spoke of the "seven deadly slogans "I. Q. Radio" and "America's. sins of advertising," to the Tennessee First Family of Fine Music Stations." strong points of "spot" broadcasters. He named too little ad- KQBY, which had sued KABL for Three outstanding characteristics of vertising as the greatest and most waste- $1,328,000 and also complained to the spot radio and television are selectivity, ful of advertising sins. Lack of repeti- FCC, said it obtained a court injunc- flexibility and efficiency, Ed Fleri, as- tion or "failure to plant impressions," tion restraining KABL from using slo- sociate media director of BBDO New lack of coordination in ad campaigns gans KQBY claimed to be its own. York, told the Tennessee Assn. of and the failure to utilize each medium The dispute had centered about pro- Broadcasters at its 14th annual meet- for its own special effective purpose also motion involving KQBY's change of ing in Memphis Nov. 18. came under Mr. Cumming's fire. call letters (from KOBY) on Sept. 12 Radio campaigns have increased in An ad should tell the essential sales and its charge that KARL, before the total weekly frequency, he pointed out, story each time, Mr. Cummings in- change, inaugurated a teaser ad cam- and more thought is being given to sisted, but to avoid boring the customer paign using the letters "I.Q." and made broadcasting's selective audience in the a different aspect of the story should be announcements that "intelligent quality cumulative overall performance of a emphasized. Try to tell your sales story programming" would be on KABL as. campaign. Network radio and network in such a way as to persuade the buyer of Sept. 12, date of the KQBY call television both offer a large degree of rather than merely thinking of the letter change. flexibility, Mr. Fieri said. He also stated seller's angle, he suggested. the belief that network television was For election of TAB officers, see Networks may get bill more flexible than it had been two years FATES & FORTUNES page 84. for Inauguration seats ago through short-term commitments, confirmations of schedules months in Bay Area stations A tentative proposal that the net- advance of starting dates and avail- works be required to help underwrite ability of prime nighttime minutes. settle promotion fight the costs of viewing platforms for events Efficiency, Mr. Fieri said, applies to KQBY San Francisco, which sued attending the 1961 presidential inaugu- both radio and tv. But he cautioned sta- KABL Oakland (San Francisco) for ration in Washington-on the ground tions to be prepared to justify rate in- damages last September on charges of that some people who would normally creases. "While rates increase due to "malicious intent" to injure and decep- pay for seats on the stands stay home greater performance," he said, "there tion of the public (BROADCASTING, Sept. and watch the ceremonies on television are very few instances I can recall where 5), said the two stations are jointly an- instead-ran into skepticism, if not re- rates have decreased because of de- nouncing a financial settlement and sistance, from the networks last week.. creased performance." KQBY's dismissal of its suit. The tentative proposal, not yet defi- Seven Deadly Sins Ernest B. Cum- KQBY said the settlement gives that nitely decided upon by Inauguration mings, president of Cummings Adv., station exclusive use of the promotional Committee officials, was discussed during a meeting of representatives of the various news media Wednesday with Sam Brightman, the Democrats' public relations director, and Jack Christie, tv- radio director. Mr. Brightman promised network Nobody knows the news and special events representatives Robert Fleming (ABC), Lew Shollen- berger (CBS), Steve McCormick (Mu- tual) and Elmer Lower (NBC) that he value of our service would find whether Edward H. Foley, newly- appointed general chairman of the Inauguration Committee, plans to better than men who follow through on a preliminary group's recommendation that the networks be required to put up $10,000 apiece for the platforms along the parade route. haven't used it! Seat and souvenir sales have been more than enough in the past few inaugura- tions to repay those costs, it was un- The hazards of buying or selling on your own provide derstood. the the best lesson in the value of a broker. Uppermost in the minds of network spokesmen last week was the ques- Why risk negotiating without our deep tion of whether Mr. Foley would carry knowledge of the market, of actual sales, out the proposal, and, if so, whether similar money deposits would be re- of responsible contacts? quired from other media.

& Company, Inc. Changing hands BLACKBURN ANNOUNCED The following sales of RADIO TV NEWSPAPER BROKERS station interests were reported last NEGOTIATIONS FINANCING APPRAISALS week, subject to FCC approval: KVOS -TV Bellingham, Wash.: Sold WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST James W. Blackburn H. W. Cassin Clifford B. Marshall Colin M. Selph by Rogan Jones and associates to Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. Wometco Enterprises Inc. for $3 mil- Joseph M. Silriok 333 N. Michigan Ave. Robert M. Baird 9111 Wilshire Blvd. Washington Building Chicago, Illinois Henley Building Beverly Hills, Calif. lion cash. Wometco, which is based 5T0-ling 3.4341 Financial 6 -6460 JAckson 5 -1576 CReslriew 1 -2770 on WTVJ (TV) Miami, Fla., is bor- rowing $2 million from the Prudential

56 (THE MEDIAI BROADCASTING, NOVEMBER 28, 1960 Insurance Co. for this transaction. In Rosenthal and group for $40,000. The addition to WTVJ, Wometco owns Rosenthal group owns KBBS Buffalo, WLOS- AM -FM -TV Asheville, N. C.; Wyo. KASL is 250 w on 1240 kc. and 47.5% of WFGA-TV Jackson- Broker was Blackburn & Co. STATIONS ville, Fla.; theatres in Miami, Tampa APPROVED The following transfers and West Palm Beach; the Miami Sea - of station interests were among those quarium, and vending operations in approved by the FCC last week (for FOR SALE South and Central Florida and the other commission activities see FOR Bahamas. KVOS -TV, on ch. 12 with THE RECORD, page 89). MIDWEST a CBS affiliation, earned over $400,- WHHM Memphis, Tenn.: Sold by 000 after taxes in 1959, the sale announ- Thomas W. Shipp to Mercury Broad- Midwest daytimer in rich agricultural cement reported. Mr. Jones is a princi- casting Inc. for $225,000. Mercury market. 1960 gross $140,000.00; pal owner of the International price $180,000.00. Terms to be Good is headed by William H. Grumbles, negotiated. Music Stations group of fm stations in west coast vice president of RKO Gen- CHICAGO Washington, California and Oregon. eral Inc., 51 %, and includes Mr. 1714 TRIBUNE TOWER Transaction was handled by Black- Grumbles' sister, Marie G. Cobb, DELAWARE 7 -2754 burn & Co. 49 %. Payment is $65,000 cash and RICHARD A. SHAHEEN WFRV (TV) Green Bay, Wis.: Sold the remainder to be paid out over a SOUTHWEST by Clayton Ewing and associates to four -year period. WHHM is 250 w WAVE Inc. for $1,091,000 (CLOSED on 1340 kc with ABC affiliation. TEXAS FULLTIMER - $160,000.00 CIRCUIT, Nov. 21). WAVE Inc. KOTN -AM -FM Pine Bluff, Ark.: In a medium -sized Texas market, will gross in excess of $100,000 owns WAVE-AM -TV Louisville, Ky., Sold by B. J. Parrish to Joellen Broad- in and WFIE (TV) 1960 and will make substantial Evansville, Ind., and casting Corp. for $112,500. Joellen is profit. Extremely good operation, is principally owned by George W. headed by Winston Joe Deane. Station tip -top equipment, highly rated, very Norton Jr. Remaining with the Green is 250 w on 1490 kc. little competition, one of the best Bay station will be Jack Gennaro, vice buys we have had. Station owns land, president and general manager rents studios downtown. Remote of Shift of WNAC -TV to ABC transmitter WFRV, and staff. operation. Terms to WFRV, on ch. 5, qualified buyer. began operations in 1955 and is affili- may be on interim basis DALLAS ated with NBC. Mr. Ewing and as- WNAC -TV Boston will join ABC -TV 1511 BRYAN STREET sociates own also RIVERSIDE 8 -1175 WIRM (TV) Iron as an affiliate on Jan. 1, 1961, accord- H. DEWITT'JUDGE LANDIS Mountain, Mich. ing to Julius Barnathan, ABC vice presi- WEBC Sold JOE A. OSWALD Duluth, Minn.: by dent for affiliated tv stations, and Wil- George H. Clinton and associates to liam McCormick, president and general WEST WMT -TV Inc. for over $400,000. manager of WNAC -TV. WMT -TV Inc. is the licensee of WMT- Excellent power, good frequency, full - The affiliation may be on an interim time radio station TV Cedar Rapids, Iowa, and is in warm western 60% basis, however, since RKO General state. This single station market owned by American and Broadcasting Sta- NBC have agreed to swap stations facility will gross $80,000.00 this tions Inc. (WMT Cedar Rapids and whereby the network would acquire year. Can be purchased for $105,- KWMT Fort Dodge, both 000.00 cash or $135,000.00 on Iowa), 31% WNAC -TV in return for WRCV -TV by William B. Quarton terms of 29% down and balance out and others. Philadelphia. The proposed transac- Richard Hustead, vice president and at $1,000.00 monthly. tion, which also involves NBC buying SAN FRANCISCO general manager, will remain at WEBC KTVU (TV) San Francisco, has been III SUTTER STREET under the new ownership. No staff challenged by Westinghouse Broad- EXBROOK 2 -5671 changes are contemplated, it was an- JOHN F. HARDESTY casting Co., owner of WBZ -TV, the nounced. The sale price includes a present NBC affiliate in Boston, and five -year consultancy for Mr. Clinton. by KRON -TV San Francisco, also an WEBC is 5 kw on 560 kc. Broker FINAL NBC affiliate. was Blackburn & Co. KLAD Klamath Falls, Ore.: Sold by If the exchange is finally effectuated, WNAC -TV will Meyer Feldman and Joseph Lerner to become the NBC -TV outlet in Boston. -TV, Ogden Knapp, formerly with NBC sta- CBS which now tion relations, for $175,000. Mr. has WNAC -TV, is set to switch in Janu- ary to WHDH -TV in Boston, now an Feldman is legislative assistant to Sen. NAB ABC-TV affiliate. ABC John F. Kennedy, and has a 30% -TV presumably will affiliate with WBZ -TV. FALL CONFERENCE interest also in WADK Newport, R. I. KLAD is 5 kw daytimer kc. on 960 KTHS, WMAS to CBS NEW YORK CITY Biltmore Hotel Broker was Blackburn & Co. KTHS Little Rock, Ark., and WMAS KNEZ Lampoc, Calif.: Application NOVEMBER 28 -29 (today and tomorrow) filed seeking assignment of station from Springfield, Mass., are joining CBS This is final Fall Radio as affiliates today (Nov. 28), the NAB Conference Meet. Thomas B. Friedman to South Coast ing. John D. Stebbins and Ray V. Hamilton Broadcasting Co. for $130,000, with according to an announcement by of the Washington, D. C. Office who cover $35,000 cash and balance on 12-year Arthur Hull Hayes, president of the the East will be registered at the Biltmore note. South Coast comprises M. D. network. KTHS, which left CBS Radio Hotel in New York. We shall enjoy seeing Buchen, 331/2 %; Gerald F. Hicks, 19% in January 1959 and has been operat- you at the New York NAB Conference. and others. Mr. Buchen is general ing since as an independent outlet, op- manager of KFSG and KGLA (FM) erates with 50 kw on 1090 kc. The Los Angeles and is president of KLUK station is owned and operated by Radio HAMILTON -LANDIS & ASSOC., INC. Wyo. Inc., which W. H. Bron- Evanston, KNEZ is 500 w day Broadcast of NATIONWIDE BROKERS on 960 kc. Broker was Wilt Gunzen- son is president. WMAS operates with RADIO & TELEVISION STATIONS NEWSPAPERS dorfer & Co. (corrected version). 250 w on 1450 kc. It is owned by KASL New Castle, Wyo.: Sold by WMAS Inc., of which Gerald Harrison NEGOTIATIONS APPRAISALS FINANÇING William Fisher and associates to Jack is president.

BROADCASTING, NOVEMBER 28, 1960 57 GOVERNMENT KWK seeks early hearing on FCC charges ALSO WANTS `BILL OF PARTICULARS' TO LIFT SHROUD OF `MYSTERY' KWK St. Louis charged last week ing the licensee of the matter under KWK asked the commission to list that the FCC's revocation proceeding commission scrutiny. KWK continued: . the specific facts relied upon . . . against the station ". . . has thus far "Not only was the licensee not ap- in concluding that a fraud was perpe- been shrouded in mystery to an extent prised of the facts in advance of the trated upon KWK's listeners [and] the which is most, most unusual in com- designation for hearing, but the corn- specific provisions of the KWK license mission practice." mission's order to show cause contains which are alleged to have been violated In asking the commission for a "bill only the vaguest and most general and set forth the facts relied upon by of particulars" to substantiate charges allegations as to the nature of the the commission in reaching its conclu- that it was "perpetrating a fraud on its charges against which the licensee of sion that the alleged violation ... was listeners," KWK claims that the pro- KWK must defend itself. The licensee willful and repeated."

ceeding was "initiated in a . . . most knows only that the commission pro- If the bill of particulars is supplied unfair fashion." ceeded on the basis of some unspecified as requested, KWK asked that it be re- KWK also entered a strong protest complaints regarding contests which ceived by Dec. 4 so that it will have against a Broadcast Bureau request that were run by the station. It has no in- time to prepare for the hearing sched- the scheduled hearing be postponed formation as to the time, place or con- uled 10 days later. from Dec. 14 to Jan. 16, 1961, in St. test incidents upon which the commis- Adverse Effect In urging that the Louis with these words: "This unprece- sion relied. It is impossible to prepare hearing be held when scheduled, KWK dented proceeding has subjected Station to defend against unknown charges." said that "each day the commission's KWK and its owners, employes and Specific Facts KWK said that the unknown and undocumented charges go sponsors to the most adverse publicity commission has proceeded in error and unanswered, the greater is the adverse ever inflicted upon a broadcast station." that, if afforded a reasonable oppor- effect upon KWK." The station said On Nov. 3, the FCC instituted revo- tunity to present the true facts, it can that under the circumstances it is en- cation proceedings against KWK on the demonstrate this error. Specifically, the titled to an immediate hearing. "Fair- basis of complaints received by the embattled St. Louis station asked the ness and equity, which have not been commission concerning the "conduct of commission for (1) a list of all of the accorded as yet in this proceeding, re- contests" over the station's facilities complaints which formed the basis for quire the commission to proceed with (BROADCASTING, Nov. 3). An investiga- the show cause order, (2) the name and the hearing without the delay requested tion of the charges was made by the address of each complainant, (3) the by the Broadcast Bureau," KWK stated. FCC's Office of Complaints & Compli- date and time of each program or other The bureau, on the grounds other ance. incident complained of. pressing business did not give it time Unknown Charges In its petition Also, (4) the date, time and place of to adequately prepare for the St. Louis for a list of specific charges, KWK said the commission inquiry into each com- hearing, earlier last week asked for a that the first and only official notice of plaint and the name of the commission month's delay. KWK countered that the revocation proceeding has been the employe who conducted such inquiry, "it is impossible to believe" that the commission's order to show cause. (5) a summarization of the facts ob- Broadcast Bureau has not had time to "Thus, the long- established custom of tained by the commission as a result of prepare its case. "If the commission the commission to forward copies of its investigation, (6) copies of all docu- now needs more time to 'adequately any complaints received by it to the ments, affidavits, statements and evi- prepare for hearing,' it is obvious that licensee, with an opportunity . . to dence obtained by the commission, (7) the commission did not and does not reply thereto, was not observed in this facts relied upon for charge that KWK's have facts adequate and sufficient to case," the station maintained. telephone number was busy "approxi- support its conclusions that KWK 'will- Moreover, it was pointed out, the mately half of the time" during contests fully and repeatedly failed to operate FCC did not issue a Section 309 (b) urging listeners to call, (8) particulars substantially as set forth in its license,' " (McFarland) letter, as required by the concerning vacation trips and prizes KWK charged. Administrative Procedures Act, advis- which allegedly were not as represented. At an informal conference two weeks ago, KWK said commission counsel expressed concern over the possibility that FCC the hearing might not be concluded by urges 'read before you write' Christmas. The station suggested that Please follow the instructions. inconsistencies, such as larger figures if this is the real reason for the re- This was the urgent request of in one box which applies to only quested delay, the hearing date be ad- the FCC last week to station li- certain candidates than in another vanced or that evening, Saturday and censees in replying to the commis- box which applies to all candidates. Sunday sessions be scheduled. sion's political questionnaire of last "It is clear that the station execu- "KWK already has been severely and August. A commission spokesman tives are not reading the instructions unjustly injured by the unprecedented said that a large number of the 300 carefully," an FCC official said. procedures followed by the commission replies received to date have been All of the replies to date have and by the unwarranted conclusions of returned to the stations because of been from small radio stations and the order to show cause which were incomplete replies and various in- none have been received from tv supported only by vague and sweeping consistencies. stations or the networks. Deadline statements unsupported by a statement Principal errors cited were (1) for the questionnaires to be returned of a single specific and relevant fact," lack of a proper signature by a to the FCC is Dec. 5. The FCC, the St. Louis station charged. "A delay station executive; (2) failure to an- in turn, has a mandate to report in the hearing will compound the ad- swer all questions, and (3) obvious to Congress by March 1. ' verse publicity and injury which KWK already has suffered...."

58 BROADCASTING, NOVEMBER 28, 1960 ---,T- /. '

___ :: : :+''.a::`:, .. `..1s:'..1 ...... >:: ....1rsfya < ` 1 itl*...,...suit..a i :. sus1sls 1 ;OOi pffsss.t.ssuÌl "f 0 i,,/y' *stiss t,/f f sl{tett,\r G ftt,v f' s f 41sp ist, P0 tt a. 5l 41Ia irti'};.sslar,.+ I: >i f,"" .:..,..... t±+Iut t r , Ott ; "P,a l{t / ' .1. ee e. e. .. LT

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RCA Sp.dal Effects Panel The Most Trusted Name in Television RADIO CORPORATION OF AMERICA Another group aims at regulatory agencies SENATE HEARING TOMORROW BOASTS ALL -STAR LINEUP The federal regulatory agencies, ganizing committee set up by President which have been shot at and hit indi- Eisenhower several months ago, which vidually by you name it on Capitol Hill, met last week and disbanded after rec- are going to get it collectively next year, ommending a group of operating prin- from a growing group of snipers, both ciples for the prospective conference. on and off the Hill. Besides chairman Prettyman, William The latest to issue itself a shooting C. Koplovitz, Washington communica- license is the Senate Administrative tions lawyer, is secretary. Practice & Procedure Subcommittee, The conference, to be composed of which last week announced it will hold top level government regulators, prac- a hearing tomorrow (Tuesday) through titioners before the various agencies, Friday on the regulatory agency prob- and representatives of Congress and the lem. White House, will be set up on a con- Increasingly apparent is that the en- tinuing advisory basis to look into and tire concept of government by regula- recommend changes in procedures -all tory agency is at issue, though com- for the purpose of reducing the present plaints center on such well -worn phrases long delays and expense of cases before as backlogs and "regulatory lag" and federal agencies. The body would be their causes, executive versus congres- made up of 65 delegates, it was recom- sional control of the commissions, split mended, and would use the Office of decisions or opinions, administrative Administrative Procedure at the Dept. versus judicial functions of members, of Justice as a secretariat. fairness of statutes and regulations and Support for the idea is expected to be expenses as compared to efficiency. forthcoming from President -elect Ken- The witness list announced by Chair- nedy. Mr. Landis is known to be sym- man John A. Carroll (D- Colo.) for this pathetic to the idea. week's hearing practically guarantees The fourth study of regulatory agen- One strand piled on an- some blue air over the hearing room on cies, by the Senate Commerce Commit- the regulatory agency question. in- tee, was announced last summer by other makes a becoming It cludes James M. Landis, who's making Sen. Warren G. Magnuson (D- Wash.), picture. a study of the federal regulatory agen- chairman, who termed it a long- range, Take the Harrisburg ARB's for cies at the behest of President -elect "Hoover- Commission" -type undertak- John F. Kennedy, with a view to pos- ing. Sen. Magnuson, as chairman of example. Since 1957 they've sible reorganization of the commissions the Senate Commerce Committee, has been piling up a "hair raising" (BROADCASTING, Nov. 21); Judge E. jurisdiction over the regulatory agen- story of how our powerful sta- Barrett Prettyman, who heads an or- cies. As chairman of the Independent tion One Million Watts) has ganizing committee named by President Offices Appropriations Subcommittee he Eisenhower exercises control consistently dominated the to form an administrative over their fiscal budg- practice conference for long-range plan- ets. He has announced the General Capital City area. In March ning to cut down government red tape Accounting Office has agreed to make a 1960 our share of audience in and improve agency efficiency; and "pilot" study of the Interstate Com- prime time was 38.6 Louis J. Hector, former Civil Aero- merce Commission, largest of the regu- nautics Board member who resigned his latory agencies. The ICC study will be Indisputably, Harris- post in 1959 with a denunciation of used as a basis for committee studies of burg's Number One antiquated and outmoded practices the other agencies. among the agencies. Station with: Mr. Landis, former dean of Harvard FCC delays robots Law School The full ABC Network and former chairman of Robots will just have to get along the Securities & Exchange Commission for awhile without their own exclusive 8 out of 10 top ranked syndi- and the CAB, represented Skiatron frequency allocation, the FCC decided cated shows Electronics & Tv Corp. in pay tv hear- last week. The commission turned down Paramount movies ings before the FCC in 1957. a request by Hughes Aircraft Co. that Outstanding public service Mr. Landis' report and recommenda- 100 me in the 13000- to-15OOO me band tions, which may call for a reorganiza- be reserved for the use of radio-con- Brush up" on all the facts-call tion of government regulatory agencies, trolled robots-called "Mobots." Harrington, Righter & Parsons. are due in Sen. Kennedy's hand by Because of the domestic and inter- Dec. 15. national frequency situation, the agency Principles The group headed by said that it cannot provide exclusive Judge Prettyman met last week to set frequencies for such specialized use at up operating principles for a prospective this time. However, the commission said administration conference which in five it recognizes the importance of robot or ten years would be operating actively operation and will entertain an applica- to snip government red tape and im- tion in the future for such operations prove regulatory agency efficiency. on an experimental basis. But the conference's birth may have In its request for the reservation to await the official sanction of the in- filed last summer, Hughes said the Mo- HARRISBURG, PA. coming Kennedy administration. bots could be used in places dangerous This is the position taken by the or- to or unlivable for humans.

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BROADCASTING, NOVEMBER 28, 1960 61 FCC deletes 26 uhf construction permits FAILURE TO CONSTRUCT CITED; DEAD UHF'S TOTAL 234 Twenty -six permittees for uhf tele- WFOX -TV Milwaukee; J. D. Wrather vision stations who had not constructed Jr., ch. 44 WJDW (TV) Boston; their proposed physical plants were WKAP Inc., ch. 39 WQCY (TV) denied extension of their construction Allentown, Pa.; Cornell U., ch. 20 permits by the FCC last week. This WHCU -TV Ithaca, N. Y.; Woodward How good means that the grants have been wiped Broadcasting Co., ch. 50 WBID -TV off the commission records and the Detroit and ch. 79 WTOH -TV Toledo; station permits no longer are outstand- Tri- Cities Telecasting Inc., ch. 29 ing. WTLC (TV) Canton, Ohio; Ajax En- With last week's action, by a 4 to terprises, ch. 38 WXEL (TV) Boston; 2 vote, the FCC closed its books in Philadelphia Broadcasting Inc., ch. 29 rather spectacular fashion on the "get WSES (TV) Philadelphia; Stevens - tough" policy instituted last February Wismer Broadcasting Co., ch. 34 against the idle uhf permittees. At that WHLS-TV Port Huron, Mich.; Peoples time, the agency ordered 54 grantees Broadcasting Co., ch. 21 WLAN -TV to explain why they had not started Lancaster, Pa.; WGAL Inc., ch. 36 was your construction of the proposed stations WRAK -TV Williamsport, Pa.; Malco (BROADCASTING, Feb. 22). Theatres Inc., ch. 48 WAMT (TV) As a result, 21 construction permits Memphis, ch. 54 WTMV (TV) Utica, were cancelled early last spring N. Y., and ch. 19 KMPT-TV Okla- (BROADCASTING, May 2) and those homa City; Sherrill C. Corwin, ch. 34 stations which were deleted last week KMYR (TV) Los Angeles and ch. 27 were among 28 which pleaded their KFMX -TV San Diego; O'Neill Broad- cases for extension in an oral argu- casting Co., ch. 14 KTRB -TV Modesto, ment before the FCC en banc two Calif. months ago (BROADCASTING, Sept. 26). Commissioners Rosel H. Hyde and They had argued that failure to build Robert E. Lee both issued strong dis- was due to reasons beyond their consents to the deletions on the ground trol, citing the commission's indecision FCC still is undecided what it plans Fortunately on allocations and resultant confusion to do with uhf. They generally agreed over deintermixture as the principal that the commission should devise the mantle of prophecy reasons. overall allocations policy before pro- In addition to the stations deleted, ceeding to remove the 26 grants in the FCC granted to WELI -TV New question from the records. is not needed for Haven, Conn. (ch. 59), an extension With last week's action, there now of time to complete construction. A have been 234 uhf permits deleted for basic commission majority said that WELI- one reason or another since that por- TV has shown an intention to go on tion of the frequency was opened to the air and has expended over $70,000 tv in 1952. business decisions toward that objective. Commissioners Robert T. Bartley and John S. Cross Tv cited in report by requiring accurate dissented, with the former stating he could see no distinction between the National Goals group New Haven station and those deleted. Television has been given two chal- measurable information Because of pending rulemaking to lenges as one of the means of com- add additional vhf channels in Grand municating traditional goals to the pub- in television and radio. Rapids, Mich., and Birmingham, Ala., lic. The challenges are contained in the commission deferred action on ex- the report of the President's Commis- tension applications by ch. 23 WMCN sion on National Goals, issued today. Subscribers don't guess (TV) Grand Rapids and ch. 42 WBMG The video medium has improved in (TV) Birmingham. its mission of informing the public, -with Pulse they know. Sans Permits The following per - Clinton Rossiter, Cornell U. educator mittees were denied extensions of and writer, said in a chapter on "The completion dates or replacements for Democratic Process." But, it can do expired permits and had their call better, he added. letters deleted: Thames Broadcasting "Improvement of the democratic Corp., ch. 26 WNLC -TV New Lon- process requires a constantly better don, Conn.; Star Broadcasting Co., ch. informed public," he wrote. "Televi- 730 Fifth Ave. 15 WCBF -TV Rochester, N. Y.; Ajax sion, although it has improved, can do New York 19 Enterprises, ch. 23 WPHD (TV) Phil- better still in communicating serious adelphia; David E. Mackey, ch. 52 ideas." WOCN (TV) Atlantic City; Hazleton Newspapers, according to Mr. Ros- ULSE, Inc. Tv Corp., ch. 63 WAZL -TV Hazleton, siter, have an even longer way to go. Pa.; Robert W. Rounsaville, ch. 54 "In far too many communities," he PULSE l ° INTERVIE WCIN -TV Cincinnati; WHFC Inc., ch. said, "newspapers are inadequate in RINGS ' FAMILIES 26 WEHS -TV Chicago, Ill.; Air -Pix their coverage of significant public IN DOOR- 1 Corp., ch. 48 WTVX (TV) Gastonia, affairs . . ." BELLS HOME N. C.' The second mention of television Business Management Inc., ch. 30 occurred in the chapter on "American

62 (GOVERNMENT) BROADCASTING, NOVEMBER 28, 1960 Culture," written by August Heckseher of the 20th Century Fund. Referring to the need to raise critical standards and widen the area and depth of public ap- preciation in the arts and sciences, Mr. Heckscher said: "Thus far, television has failed to use its facilities adequately for educational and cultural purposes, and re- form in its performance is urgent." WSYR Delivers 85% More The Commission on National Goals was established by President Eisenhow- er last February. It was headed by Radio Homes Than The Henry M. Wriston, president of Brown U., with Frank Pace Jr., chairman of the General Dynamics Corp., as vice No. 2 Station chairman. Among the "national goals ": safeguarding the rights of individuals, 18 Counties, 471,290 Homes, 1.6 Million People, equality, economic growth. $ 3 Billion Buying Power . TV'S `GREAT DEBATES' Make them permanent, says AND SELLS THESE HOMES WITH Sarnoff in monthly letter RADIO'S GREATEST PERSONALITIES! A proposal that the "Great Debates" between presidential candidates on tv become a "permanent institution" was Carol Johnson Bill O'Donnell offered last week by Robert Sarnoff, WOMEN SPORTS NBC board chairman, in his monthly letter to radio-tv editors throughout the country. Mr. Sarnoff indicated that some poli- ticians might oppose this suggestion, Elliot Gave and added: TIMEKEEPER "The public's right to this knowledge Jim DeLine (about both candidates) must take pre- GANG cedence over any party's jockeying for political advantage, or the reluctance of one candidate to give his opponent the benefits of such a forum." Mr. Sarnoff devoted his letter entirely to the "Great Debate" theme and NEWS praised the project warmly. He touched upon criticism made about the debates and replied in this fashion: and Hoffmann BUSINESS NEWS "It has been objected that the ex- Frd M.I" changes were not on a lofty intellectual NEWS a plane, that the candidates resorted to sloganeering and emotional appeals. To the extent that this was true, I less believe it was far true of the tele- Alan Mllair vised encounters than of other forms MUSIC of campaign expression. John Gray "It has been objected that the broad- MUSIC Represented Nationally by casts left it mainly to newsmen rather a Morpho THE HENRY I. CHRISTAL CO., INC. Deacon Dooól. cloy MUSIC than to the candidates themselves to Now TORR BOP. CHICAGO determine the issues for discussion. Yet, 001011 SAN FRANCISCO FARM a study of the debates will show they covered every issue that the candidates N B C in Central New York raised in their own barnstorming all over the country; the only exception was the religious issue, on which both had made their positions clear repeatedly before the debates began." Mr. Sarnoff observed too that some rrrrrrr d'r :,,1s rrrtAc _. rrrr rrrr It R critics claimed that the broadcasts WSIIf1lfDrf IE[r[E6fCf ,w>,n provided "a test of personality and CflïfIC ffl[Tf VI 31 5J a] 8, physical appearance, of quick memory, rtë ìi tlrr[ articulateness and debater's skill, instead of such far more important presi- 5 KW SYRACUSE, N. Y. 570 KC dential attributes as wisdom, judicious- *AII figures NCS No. 2, weekly coverage ness and patience." Mr. Sarnoff coun- 63 BROADCASTING, NOVEMBER 28, 1960 tered by saying that voters always have ject to revocation proceedings. had to base their judgments not only Gila asked the FCC for permission on candidate's record and what it sug- to go off the air on Oct. 25. The sta- RADIO gests of his qualifications, but on what tion actually ceased operation at the '"fOP he says and how he says it. close of the broadcast day Oct. 29. The rlrl "Of all the public appearances FCC wired its refusal of Gila's request W W I L through which a candidate seeks votes," on Nov. 8. Mr. Sarnoff asserted, "none offers the Since Gila's license renewal applica- opportunity for as much insight into tions are already in hearing status, it is the man, his mind and his character not known just what action the com- 1580 kc Top of the Dial as the appearance before the sharp eye mission will take concerning revocation. of the television camera under the pres- Some Dissent In its wire to Gila, sure of face -to -face exchanges with his the FCC noted there are no other broad- Ft. opponent." cast services in some communities Lauderdale, served by Gila stations. KCKY Cool- FCC SAYS `NO' TO GILA idge, KCLF Clifton, KGLU Safford Florida and KVMC Winslow are the only sta- But the company's Arizona tions in those communities. stations `go dark' anyhow Commissioners Rosel H. Hyde and Top Radio in Charles H. King, while issuing no state- The Gila Broadcasting Co. stations ments, dissented in the FCC's action. The Nation's in Arizona are off the air (BRowcnsT- They both maintained that all of the trrc, Nov. 7) despite an FCC telegram communities involved were able to ob- Top Growth Area denying the company's request to "go tain broadcast service from other area dark." The stations involved are KZOW stations. and KWJB -FM Globe, KCKY Cool- The stations' requests to "go dark" idge, KCLF Clifton, KGLU Safford and stemmed from a loss of $36,992 in KVMC Winslow. KZOW and KGLU fiscal 1959 and a loss of $20,600 this first started operating in 1938. year. The firm's applications for license NOW... Gila had asked the commission to renewals have been set for FCC hearing allow the stations to go off the air for a since June 23. These applications were Dominant 90-day period because of financial diffi- set for hearing by the commission to culties. The commission told the firm determine if they contained technical Total Audience Radio that it had not submitted a financial "misrepresentations" and if the firm had statement or information to support its actually relinquished control of the claim of financial distress. "Absence of chain to a buyer without reporting that other broadcast service," the commis- fact to the FCC. The company filed sion told the firm, "raises serious ques- for transfer of control of the stations to tion whether cessation would serve pub- the Earl Perrin Co., a Chicago adver- lic interest." Failure of the stations to tising firm, in December 1959. SOON .. . maintain service will be considered in Mr. Powell said last week, "We have connection with pending and future ap- been serving the public interest in Ari- plications filed by them, the commis- zona for 22 years. We want to continue 10,000 Watts!!! sion stated. to serve it in one capacity or another. (And Applications for license renewals and We cannot keep these stations operat- sale of stations to the Earl Perrin Co. ing at a loss. We do not want to be WWIL-FM of Chicago are already in the commis- punished financially any longer. We sion hearing process. sincerely hope that the commission will "We will substantiate our financial review the case." Covering all difficulties for the commission's benefit as soon as we can," Gila General Man- Tv repeaters get fast of ager Bryon Powell told BROADCASTING. "We have waited 11 months for an FCC action from the FCC South Florida) decision on our applications. We are While many applicants and licensees losing money each and every day that complain about the delay in FCC pro- Contact: we wait. We had no choice but to go cessing, no such complaints have been off the air." voiced by the operators of vhf repeater Weed Radio Corporation Employes Drifting Mr. Powell noted stations. that the insecurity involving the sta- Last July, the President signed legis- or tions' financial operations had led many lation authorizing vhf boosters, transla- employes to quit their jobs prior to tors or repeaters, whichever term is Dick Doty, General Manager Gila's request to go off the air. "Even used. The commission immediately set WWIL, WWIL -FM if we could afford it, it's doubtful that up machinery to recognize repeater sta- we could go back on the air right tions that had been operating "illegal- 600 Riverland Rd. away," Mr. Powell said, "We have no ly." To date, 927 applications for spe- Ft. Lauderdale, Fla. staff. They have been drifting away for cial temporary authorization have been some time and there is no one left." accepted with 839 granted by the FCC's

*Ft. Lauderdale area-Number I in U. S. Under commission rules, a station Broadcast Bureau. Another 40 applica- Growth Rate according to latest Budget may gp off the air for a 10 -day period tions have been tendered for filing but Bureau statistics. during an emergency without prior noti- problems are involved with them, an fication. After that time, the station is FCC spokesman stated. off the air "illegally" and may be sub- After the vhf repeaters were author-

64 (GOVERNMENT) BROADCASTING, NOVEMBER 28, 1960 ized by Congress, the commission immediately set up "corner- cutting" procedures to facilitate licensing procedures. Five staffers have been working on the project full time under the direction of Allen Cordon, who reports to the key Martin Levy, chief of the Tv Appli- cations Branch of the Broadcast Bu- reau. Several hundred more applica- to successful tions for the STA's, which are valid until Oct. 31, 1961, are expected by the FCC. Just exactly how many of the "automatic programming" "grandfather" boosters were operating outside the good graces of the commis- is sion is not known, however. One problem facing the commission is getting word to the repeater stations in remote areas to file their applications. Mr. Cordon said his branch still gets PROGRAMMING! occasional letters from vhf booster operators saying they have heard "rum- ors" that their operations now can be officially sanctioned. Requests for the STA permits must be filed by Dec. 30. stressed, applications Also, Mr. Cordon Every radio station operator for regular licenses must be filed by the booster stations on FCC Form 346. knows it. That's why astute broadcasters Current deadline for filing of these are hailing the new automated radio applications is Feb. 1 but this probably will be extended because there still is programming by Magne- Tronics. no type- approved equipment for the booster operators. Networks seek to save option time For Magne -Tronics top quality programming, on tape, The ironic sight of the three televi- consists of outstanding "name" musical productions from both sion networks defending the FCC's sides of the Atlantic. Almost 80% of the music is popular order lopping 30 minutes from option and popular -concert, pleasingly balanced with symphonies, vocals time loomed last week following the appeal by KTTV (TV) Los Angeles and, of course, seasonal and holiday numbers. against the commission's order (BROAD- PROGRAMMING WITH INFINITE VARIETY CASTING, Nov. 21). KTTV asked the court to set aside Magne- Tronics music comes in ten 8 -hour reels. A new reel added the FCC's September order which re- each month keeps the schedule fresh and exciting ... duced the current practice of optioning continually builds your library. The interspersing system in the seg- three -hours per daily broadcast equipment enables stations to achieve infinite variety ment to two -and -a- half -hours (BROAD- in the sequences of the numbers. CASTING, Sept. 19). The order is effective Jan. 1, 1961, and was promulgated PROVED, FAMOUS -MAKE EQUIPMENT AVAILABLE on a close, 4 -3 vote. Filing petitions to intervene - as Specially designed, famous -make equipment (available, if parties most affected by the order and required, through Magne- Tronics) provides continuous, trouble -free as participants in the proceeding before automated radio programming - including commercials the FCC -were ABC, CBS and NBC. and announcements. Also joining in these petitions on an individual basis, were the ABC and Yes, with Magne- Tronics you get all the economies of automated NBC affiliates groups. It is presumed broadcasting, plus radio programming that gives a lift to your schedule. the CBS affiliates committee will seek And priced for economy- minded budgets! to intervene. The gist of the KTTV appeal is that Write today for full details ... audition tape - and exclusive the FCC has no right to determine that rights in your market. option time is "reasonably necessary" Be sure to look into the Magne -Tronics background music for network tv operations. It urged service which broadcasters are finding a valuable station asset. the court to order the FCC to submit Exclusive franchises in preferred markets still available. the question of option time legality to the Dept. of Justice. The Dept. of

Justice at one time said the option 1 In Canada: time practice was a "per se" violation Instantaneous Recording Service, of the antitrust laws. Later the antitrust 42 Lombard St., gne-Tronics, INC. Toronto I, Ont. chief of the Justice Dept. said it ap- 49 West 45th Street, New York 36 peared to violate the Sherman Act.

BROADCASTING, NOVEMBER 28, 1960 65 NLRB rules d. j. work NLRB ruled that operating turn by each of the applicants. WHYY is tables and tape recorders, cueing rec- seeking the channel for educational is easy -technically ords, attending potentiometers and mak- purposes while other applicants, Rollins The technical tasks performed by disc ing log entries of meter readings are Broadcasting Inc., Wilmington Tv Co., jockeys require little technical know- easily learned and require no formal Metropolitan Broadcasting Corp., and how and can be learned in a short time, technical education. Disc jockeys also National Telefilm Assoc. Inc., all seek a three -member panel of the National differ from engineers in hours, promo- commercial operation. Commissioners Labor Relations Board ruled last week tional structure and supervision and Robert T. Bartley and John S. Cross in ordering that disc jockeys at four their interests in general are more akin dissented. Commissioners Robert E. Portland, Ore., radio stations vote for to those of announcers, NLRB found. Lee and Charles King did not partici- either of two unions or neither as their pate. separate bargaining agent. The FCC last week... Asked for comments by Dec. 26 on The board thus upheld a petition by Granted a protest by WIBW -TV rulemaking to eliminate 1955 require- American Federation of Tv & Radio Topeka, Kan., and stayed a Sept. 16 ment that tv stations employ type -ap- Artists for inclusion of the disc jockeys grant of microwave stations to provide proved frequency monitors while on the with straight announcers for labor bar- signals of three Kansas City stations air. Although the rule was adopted over gaining purposes. The four stations- (KCMO -TV, WDAF -TV and KMBC- five years ago, date for compliance has KPOJ, KGW, KOIN, KXL --had asked TV) for catv systems in Manhattan, been continually postponed, the latest that announcers, disc jockeys and engi- Junction City and Salina, all Kansas. coming two weeks ago (BROADCASTING, neers be included in the same bargain- A hearing will be scheduled on grant Nov. 21). The commission said it being unit, while the International Broth- for microwave to Mid -Kansas Inc. but lieves that improved transmitting equip- erhood of Electrical Workers had re- petition for reconsideration filed by ment no longer makes frequency moni- quested the disc jockeys be included WIBW -TV was denied. tors necessary and that stations can use with engineers. Denied a petition by losing appli- simpler means to check their operating NLRB ruled that a three -year con- cant Veterans Broadcasting Co. for re- frequencies. tract between the stations and IBEW, consideration of a July 13 grant of ch. Was asked by the National Council effective July 1, 1958, may not serve to 10 Vail Mills, N. Y., to Capital Cities of Churches of Christ to issue a declara- bar AFTRA's petition any longer than Tv Corp. (WTEN [TV]). WTEN had tory ruling that radio and tv spots and the first two years. The disc jockeys are been operating with special temporary programs of the council would be ex- included in this contract. authority since 1957. empt from sponsorship identification The board rejected the position of Granted a petition of WHYY Inc., requirements of Sec. 317. In the alter- IBEW and the four stations that a fifth one of five applicants in comparative native, the council asked for waiver of station, KWJJ Portland, should be in- hearing for ch. 12 Wilmington, Del., the rule before Dec. 1 as it plans to cluded in the four- station, multi -em- and enlarged issues in proceeding to film and tape general assembly sessions ployer bargaining group. include programming service proposed for radio and tv. PLAYBACK QUOTES WORTH REPEATING Editorials on the air men. More broadcasters will have to know, is heir to all the disparity in rat- get into the editorial act in the future, ings you find in advertising. In cost -per- Robert Lewis Shayon, writing in the if only for marginal differentiation. If thousand television viewers, the average "Audio /Video" column of the Nov. 12 enough stations editorialize responsibly, program in the lowest rated 25% costs issue of Saturday Review, briefly scans viewers and listeners may begin to dis- the advertiser twice as much as the the problems of broadcasters and edi- cern the image of portentous boxes of average program in the top rated torials on the air. Citing WTOP -AM- sound and vision which are more than 25 %. The most expensive program FM-TV Washington as the station which entertainment machines. costs more than six times as much as he personally feels does the best editori- the least expensive. Many of the lower alizing, Mr. Shayon notes WTOP has a Demand for consistency rated programs, of course, may reach fulltime editorial writer, Jack Jurey, and an audience otherwise difficult to reach. that editorial policy is directed closely Marion Harper Jr., president and Nevertheless, these results of observa- by a board of station executives and chairman of the board of McCann - tion and impact should demonstrate stockholders. Mr. Shayon concludes: Erickson Inc., New York, examined that what's wanted in television pro- . One reward for WTOP's courage some of advertising's "neuroses" before grams, as in print advertising, is a con- and responsible effort is prestige in the the Adcraft Club of Detroit earlier this sistent record of high performance. The Capital. Congressman, ambassadors and month. One of these illnesses, "hit or occasional solo is not good enough. government officials have become aware miss advertising," operates in all media of the station; doors are open to it; it and there is a need for consistent high Radio's exciting future has been repeatedly mentioned in the performance, he said. Concerning tele- Congressional Record. On the very door- vision, Mr. Harper related: Radio's future is more exciting than step of the FCC, WTOP has shown how We are currently engaged in an ex- its past, Wilmot (Bill) Losee, general broadcasters can usefully editorialize. tensive study of factors which make tv manager of Am Radio Sales Inc., New The station's example should encourage commercials effective. In a sample of York, stated at the Nov. 14 meeting of others. more than 700 commercials, the highest the Cleveland (Ohio) Sales Executives Editorializing in the WTOP fashion rated was recalled by four times as many Club. In an address titled "Radio: A is costly: it requires a new kind of respondents as the lowest rated. Forgotten Dominance," Mr. Losee said broadcaster, the full -time editorialist. It You can even find major differences in part: demands participation by station execu- in commercials for the same product - Life begins at 40 and radio as a me- tives who must become professionals, with one getting a noting of almost 60 dium today has as much excitement akin to newspaper editors and publish- %, and another of less than 30 %. and potential as it did at birth. This is ers, not just announcers or time sales- Television programming, as we all a feeling shared by broadcasters, edu-

68 BROADCASTING, NOVEMBER 28, 1960 cators, advertisers and, judging from someone did last month for WINS State -controlled broadcasting operates all the rating reports, the.listening pub- [New York], you know there is faith under the philosophy which says in lic. And yet there are voices referring aplenty in radio's future. effect to the listener and viewer: "This to radio in the past tense and nightclub I dare not trumpet the virtues of ra- is not necessarily what you want; it is comedians can get a laugh by saying dio without a word of warning. An what we believe you should have." "Whatever happened to radio?" advertiser needs a radio specialist in his Under the American system broad- In this television era it is understand- own office or in his agency. You can't casters annually spend millions of dol- able to confuse radio's health with ra- borrow the copy from your newspaper dio's image. The fact is radio has never lars on audience research, seeking to ad or the voice track from your tele- establish what our listeners and viewers been healthier -from all points of view, vision commercial and expect it to do a like. We are above all things realists. new programming ideas, new advertis- job on radio. ers, larger schedules from old We do not sit in ivory towers -as do adver- Communications is a dynamic art. tisers, more stations on the air for more a great many of our contemporaries in The broadcaster and the advertiser play the medium of the printed hours per day, more radios being We need every weapon bought vital roles in it. wring our hands in despair, viewing and more people listening. at our command because the art of with horror the scientific fact that the Radio's image, however, is another listening also must be trained and de- lady most popular television program in the matter. A from the PTA can talk veloped and everyone is not a good is western very persuasively about the effect of listener in the sense of ability for de- country a adventure show "Mack the Knife" on our children. tail.... We ask for the chance to serve and the most popular radio stations And there are a lot of articulate ladies you because we know that we can help are those which primarily present the and a lot of PTA's to cloud radio's them listen to what you as an adver- 50 to 100 best -selling records of the image. But even as they criticize, they tiser would like them to hear. day. support the tremendous reputation of On the other hand, this information radio as the most powerful communica- does not lead us to the conclusion that tions medium yet invented. For speed, Serious, dedicated citizens all television programs should be west- for impact, for saturation, there is erns or all radio programs should be nothing like it. Lionel F. Baxter, vice president and popular records. The program sched- Perhaps I sound as if I am compar- director of radio operations for Storer Storer radio and tele- ing radio to a boy scout, since radio Broadcasting Co., assured the 30th ules of the 12 service enter- is brave, clean, loyal, helpful and trust- annual convention of the National vision stations offer and worthy. It is certainly as reflective of Council of Catholic Women in Las tainment to a great variety of tastes the American way of life as the boy Vegas Nov. 2 that the average broad- and interests. We believe that the tastes scouts are. And of course, it is big caster is a serious, dedicated citizen, of a whole people cannot be dictated business. When a man plunks down vitally interested in his community aid by ourselves, the government, or any- $11 million for a radio station, as his nation: one else.

AMF ANNOUNCES CREATION OF $1,000 AWARDS FOR BROADCASTING IN THE FIELD OF PHYSICAL RECREATION!

Established by AMF, in cooperation with the National Recreation Association, "The AMF Awards for Outstanding Reporting in the Field of Physical Recreation" will honor journalists and broadcasters who help create better public understanding of programs in physical recreation, and who help focus attention on individuals or groups active in this area. These new, $1,000 awards highlight the importance of physical recreation to the strength and well-being of the United States and the world. The first presentation of these annual awards will be made in June, 1961- National Recreation Month. HERE'S HOW TO ENTER YOUR WORK OR A COLLEAGUE'S: To get your nominator's card and personal entry blank, with details, write to AMF today. All entries for work published or broadcast in 1960 must be received by January 15, 1961.

AMF Awards American Machine & Foundry Company 261 Madison Avenue, New York 16, N.Y.

630AGGASTING, NOVEMBER 28, 1960 67 PROGRAMMING

Life will have to go on without Ma Perkins The soap operas are no more. court case has come to a satisfactory post formerly held by Dr. Jerry Ma- Last Friday (Nov. 25) the sur- close, even though the missing wit- lone. The latter refuses to accept the viving four of a legion that went ness had not been found. Carolyn board's offer to reinstate him. Ted's back to the early days of network and Lee faced the future with assur- first reaction is that of relief. But, radio made their last stands on CBS ance, the events of the past few after Molly West makes him see the Radio. Beginning today (Nov. 28) weeks having brought them closer truth about his untenable position, the network embarks on a schedule together than ever. Carolyn's last he calls on Jerry, asking him to go of 10- minute news programs on the line: "Happiness depends upon our back to his old job. When Mason hour, 5-minute informational pro- relationship with those we love. I tells him that he is leaving immedi- grams on the half -hour, plus a dus- like that. The best of all." ately for a destination somewhere ter of entertainment shows such as Young Dr. Malone, leaving the out West where he can think out his Arthur Godfrey and Garry Moore. air after 5,075 broadcasts, ended many problems, Jerry agrees to re- Happy endings were the order of with this story line: During a hospi- turn as head of the clinic. Mean- the day as the four serials -Ma tal board meeting, Judge Allen at- while, plans for the wedding between Perkins, Right to Happiness, Young tempts to force Dr. Ted Mason to Scotty and Jill proceed, despite the Dr. Malone and The Second Mrs. resign as director of the clinic, a open antagonism of his possessive Burton -wound things up. (Three mother. In a last effort to effect a other daytime strips -Whispering reconciliation, Dr. Malone calls upon Streets, Best Seller and The Couple Mrs. Scott and makes her realize Next Door -also died last Friday that her son's love must be shared. but none of these was in the classical Finally, she tells her son and future soap formula.) daughter -in -law that she will attend Oldest of the shows that went off the wedding after all. Dr. Malone's Friday was Ma Perkins, which pre- last line, in answer to a question, sented its 7,065th broadcast. Vir- gives his antidote for trouble: "Love ginia Payne, who played Ma, has [pause, quizzically]. Is there any handled the role since its start on other one?" Dec. 4, 1933. In the concluding The Second Mrs. Burton, a rela- episode, listeners heard that Charlie tive newcomer with only 3,823 epi- Lindstron had accepted a job in the sodes under its belt, ended on this East and that he and Mary would note: Terry Burton realizes that take leave of Ma Perkins and Rush- Mother has gotten herself into a trap' ville Center. As the family gathered by agreeing to take her young artist - for Thanksgiving at Ma's house, she protege, Fenno, to Paris. Arranging foresaw happiness ahead, primarily to send Fenno abroad with a young because Anushka and Ma's grand- friend in her place, Terry gets Moth- son, Junior, were to be married next er out of that predicament, much to month. Ma's last line: "I give thanks the relief of the rest of the family. that I have been given this gift of As for Mother Burton, she now con- life, this gift of time, to play my centrates all her energies into pre- little part in it." paring for an ambitious Christmas The Right to Happiness ended bazaar. Thanksgiving Day dinner at script No. 5,430 and a story line her house is highlighted by the re- that found Dick Braden paroled from turn of Lew and Marcia from their prison, his parents reconciled and Caribbean vacation. Terry Burton's the Braden family united again. last line: "Oh, life is pretty nice, Grace has assured Skip that he is Ma Perkins isn't it?" the only boy in her life, and Lee's Her last cup of tea Music: Up and out.

Film sales ... KUAM -TV Agana, Guam; KXLY -TV ga; KTVU (TV) San Francisco; WTTV Spokane, Wash.; WHCT (TV) Hart- (TV) Indianapolis, and KFSD -TV San Q.T. Hush, Private Eye (M & A ford, Conn.; KLYD -TV Bakersfield, Diego. Alexander Productions Inc.) : Sold to Calif.; KOOL -TV Phoenix, Ariz.; XETV XETV (TV) Tijuana-San Diego; (TV) Tijuana -San Diego, and Prescott Danger Is My Business (CNP) : Sold to KTVR (TV) Denver; WCHS MVO-TV Lawton, Okla.; WABC -TV & Pilz Agency, Denver, Colo. -TV New York; KSD -TV St. Louis; KSTP- Charleston, W. Va.; WJAC -TV Johns- TV Minneapolis -St. Paul; and WIIC Bold Journey (Banner Films): Sold town, Pa.; WCYB -TV Bristol, Va.; (TV) Pittsburgh. to WTTG (TV) Washington, D. C.; WGN -TV Chicago; WROC -TV Ro- WNBQ (TV) Chicago; KTVR (TV) chester; KSD -TV St. Louis; WCSH -TV Jingle Bells (Medallion TV): Sold to Denver; WJAC -TV Johnstown; WHIO- Portland, Me.; WCIA (TV) Cham- KPIX (TV) San Francisco; WKRC- TV Dayton, Ohio, and KHQ -TV Spo- paign, W.; WRGB -TV Schenectady, TV Cincinnati; KSHO -TV Las Vegas; kane; resales to WWJ=TV Detroit and and WAIM-TV Anderson, S. C. KID-TV Idaho Falls, Idaho; KSL-TV WNEM -TV Bay City. Salt Lake City; KPRC -TV Houston; 61 for '61 Post-'48 Package (NTA) : WWL-TV New Orleans; WHBQ-TV I Search For Adventure (Banner Sold to WBBM -TV Chicago, and Memphis; KLIX -TV Twin Falls, Idaho; Films) : Sold to WDEF -TV Chattanoo- KNXT (TV) Los. Angeles.

68 BROADCASTING, NOVEMBER 28, 1960 NOV. 8 POSTMORTEM Network computers performance assayed Savants of the computer industry have snapped back at critics of their election night projections. Spokesmen for IBM (on CBS), RCA 501 (on NBC) and Remington Rand's Univac (on ABC) swapped success and problem stories within the ranks of their own organization, the Assn. for Computing Machinery. The scene was a Nov. 17 meeting of the ACM Washington chapter. SAN They explained why two sets of computers pointed to a Nixon victory as first scattered returns came in and then switched to Kennedy where they stayed. DIEGO nd NBC waited until it had 1% of the vote and then at 8:25 p.m. carne out with a Kennedy forecast. CBS switched between 8:09 and 8:16 from Nixon to Kennedy, according to an ACM log CALIFORNIA of network projections. Dr. Eugene E. Lindstrom, who di- DRUGSTORE SALES rected computing for the IBM -CBS in San Diego County totaled $46,034,000e team, took a dim view of the network's insistence on rounded percentage fig- last year, giving San Diego 22nd ures. He said this explained why CBS place among the nation's 200 came out with 50-50 or 51-49 projec- leading counties in this category. tions, insisting that fractional points For buying guidance, San Diegans look were highly important. "Television is panic squared," he observed. CBS took first to their-two metropolitan dailies: odds for each state, combining them into national projections. The voting $xn curves were placed over 1956 curves. at Pitgo Union Dr. Lindstrom described the elabo- EVENING TRIBUNE ; rate precinct analysis system set up .COPYRIGHT in advance with the aid of state univer- 1960 SALES MANAGEMENT "SURVEY OF BUYING POW R" sities. "The criticism by the mathe- matically illiterate is hard to understand," he said. As to network use of .THE RING GF TRUTH" the data, he said graphic presentation Neulapitp&t.g could be improved. 15 HOMETOWN DAILY NEWSPAPERS COVERING SAN DIEGO, Dr. Jack Moshman, of CEIR Inc., CALIFORNIA - GREATER. LOS ANGELES - SPRINGFIELD. whose firm was part of the RCA -NBC ILLINOIS - AND NORTHERN ILLINOIS. SERVED BY THE COPLEY team, outlined the sociological factors WASHINGTON BUREAU AND THE COPLEY NEWS SERVICE. used to devise mathematical equations REPRESENTED NATIONALLY BY WESTHOLLIDAY CO., INC. with high predictive powers. Hundreds (NELSON ROBERTS ASSOCIATES) of indicators were studied, he said, including urbanization, population increase, religion and educational level in iBROADCASTING carefully selected key precincts. THE BUSINESSWEEKLY OF TELEVISION AND RADIO The influence of absentee ballots 1735 DeSales St., N. W. Washington 6, D. C. was not taken into consideration, he NEW SUBSCRIPTION ORDER said. "With an elaborate NBC -RCA communications system, the entire ma- Please start my subscription immediately for- chine operation after punching of tape 1:1 52 weekly issues of BROADCASTING S 7.00 took only 40 seconds," he said. "A 52 weekly issues and Yearbook Number 11.00 few seconds made a big difference in Payment attached Please Bill the odds." Steve Wright, of Applied Data Re- name title /position" search, Princeton, N. J., said ABC's Univac was limited to AP and UPI company name data. "The lack of information affected address us adversely," he said. He explained odds the 7:04 p.m. projection giving city zone state 10 to 1 for Nixon by saying that of Send to home address early returns came from Tennessee, --

BROADCASTING, NOVEMBER 28, 1960 69 Kansas and Kentucky where the Nixon the past two years, the committee has in. tv receivers in more than 550 class- vote was heavy. been responsible for the Dateline U.N. rooms. Instruction runs the gamut "We made new predictions every 20 tv program. Programs in the new from elementary arithmetic to ad- minutes after the first projection," he series will be produced at UN head- vanced mathematics for gifted high said, "but the second and third were quarters in New York. Opening in school students. It includes virtually never put on the air." The ACM log mid -December with "Assignment Chil- all subjects in the high school and jun- showed no broadcast projection in dren," starring Danny Kaye, programs ior high school curriculum as well as Washington between 7:04 and 8:46 will be presented every three weeks. an evening course for adults. p.m. He recalled the trend toward Ken- The Ford Foundation, it is esti- nedy after the first projection, explain- Financial problems rock mated, has invested more than $1 ing Univac swung to Kennedy at 8:29 Hagerstown's etv boat million in underwriting the operation p.m. of the education by tv system. Equip- The bellwether, closed circuit educa- The probable state vote pattern ment donations are valued at $300,000. tional tv system -that in Washington There are 28 teachers used annually. created another problem, Mr. Wright County, Md. -is having weaning said, citing the early returns from up- In order to continue the program for troubles. the six months after June 30, County state New York that ran well ahead of Supported for virtually five years New York City. "We overestimated School Superintendent William M. by Ford Foundation grants and dona- Brisk has included $90,000 in his 1961 the mental age of the tv audience," he tions of equipment by tv manufac- said. Another problem, he added, was budget request of $6.7 million. He turers, the full scale etv operation be- estimates that it will cost about $180,- the confusion arising from a formula comes a ward of its own taxpayers calling for three probabilities-Demo- 000 a year thereafter. beginning July 1, 1961. The bulk of this cost is the $115,- cratic, Republican and undecided. "We Some taxpayers are already begin- were almost 100% right in the House 000 yearly to be paid for telephone ning to protest. coaxial lines to the schools. The and Senate predictions but they re- The experiment covers the -which Chesapeake & Potomac Telephone Co. ceived little attention," he said. entire school system of Washington The scientists predicted tfie next gen- donated the lines in the first two years County, including the cities of Hagers- of the program, but has had to insti- eration of computers should accept town, Hancock, Williamsport, Boones- data from teletype lines. tute regular charges in the last two boro and Clear Spring-is being used years. These have been covered by in dozens of courses in the 18,200- the Ford Foundation grants. New U.N. tv series announced pupil school system. Actually, some The U.S. Broadcasters Committee 16,700 students are tied into the etv Balky Commissioners The county for the United Nations announced Nov. program. The etv operation originates school board has approved this budget, 16 a new public affairs tv series of 13 from a control center in the Board of but some of the county commissioners half -hour programs entitled Internation- Education Bldg. in Hagerstown and have reared back. al Zone, starring Alistair Cooke. For pipes classroom instruction to 640 21- Commissioner John Easterday charg-

WAKE ATLANTA REPRESENTATIVES, INC. as EXCLUSIVE has appointed .. . national representatives i

H -R is proud The same dynamic approach, to be associated with the same creative touch the great management team of that gave them Ira Herbert the number one station and Bernice Judis Herbert - in the nation's builders of great independent number one market stations. is WORKING in Atlanta!

70 (PROGRAMMING) BROADCASTING, NOVEMBER 28, 1960 ed that the television program is being "rammed" down the throats of Wash- Amateur night ington County taxpayers by the local Utilizing the amateur radio op- newspapers. erators of the Radio Amateur "I understand that when some of Civil Emergency Service, WSAU- these teachers are supposed to be plan- TV Wausau, Wis., was able to ning next year's lessons, they are out provide speedy and accurate lo- pitching horseshoes," the commis- cal and area election returns. One sioner has said. ham operator stationed himself If the etv operation is dropped, at each of the 19 county clerk Superintendent Brish said, nothing will offices. They sent the tabulation be saved, since the county will have results every half hour to a sec- M to hire 25 more secondary school tea- ond operator via a two -meter chers at a cost which would equal, if band radio: The second operator, not exceed, the saving. He also stressed using the 10 -meter band, would the above-average achievement levels relay the information to a third scores received by pupils who received group of radio amateurs located their instruction via the tv screen as on Rib Mountain, site of WSAU- compared with similar groups who were TV's transmitter. By phone the taught in the conventional manner. figures were sent to the station's The County Commissioners had news department. The returns scheduled a full -scale poll of parents flowed smoothly and quickly, and teachers, but acceded to a PTA thanks to three months of careful request that the matter be postponed preparation for election night. until more facts can be gathered. The The RACES members were hap- commissioners, however, said they py to cooperate because it gave planned to poll the teachers on their them a good opportunity to test opinions. equipment and check their serv- to The entire program is scheduled ice as a Civil Defense communi- be evaluated this spring by a team cations system. from the Ford Foundation.

New vtr remote unit signed the left channel and WOR -AM- FM the right channel when the tapes has its Hollywood debut are broadcast on Sunday, 2:05 -4 p.m. International Video Tape Recording The broadcasts began on Nov. 6 and will continue for a 13 -week cycle. & Production Inc., Beverly Hills, Calif., The stations are working jointly displayed its new $350,000 custom -built too on obtaining a sponsor. The total cost Morn' video tape liner to advertising agency for program is estimated at $1,500 and tv production people last Tuesday each for (Nov. 22) at an open house in Holly- broadcast on both stations. The stations are suggesting commercials in wood. Equipped with four Marconi in image orthicon cameras, two Ampex stereo. Plans are being formulated to extend the series after the completion tv tape recorders equipped with Inter - synchronizers, the "liner" of the first 13 -week cycle, but this move (mór'ning) n. Sync signal upon can easily convert any stage into a vtr will be contingent sponsorship interest. production center, according to William 1. the first or . early F. Wallace, executive vice president. KMPC, KNXT (TV) news Location taping can be done any- part of the day where, with running shots as readily called `most outstanding' made as fixed location shooting, Mr. e. g. Managements of KMPC and KNXT 2. the new Wallace said. An eight-ton air condi- (TV) Los Angeles were given special tioning- heating system and a 50 kw Joe O'Brien Show stabilized power generator enable the awards Nov. 18 for "support of the "liner" to perform in any location at any most outstanding news operation" in and temperature, regardless of the availabil- radio tv, respectively, by the Radio soon to be heard Club of ity of an outside power source. and Television News Southern California. KMPC also got a top on wmca, 6 -10 am. award for its coverage of the Los Joint stereo venture visit Khrushchev and Angeles of Nikita the straus broadcasting group an honorable mention in the radio doc- airs Philly orchestra umentary category for Story Without In an unusual programming venture, Ending. wmca WNC)i (FM) New York and WOR- Other radio honors went to Orval NEW YORK AM Radio Sales AM-FM New York have banded to- Anderson, ABC, for the best newscast- gether to present over the stations a ing; Tom Harmon, KNX Los Angeles, stereophonic Concert each week featur- for the best sports reporting; William wbny ing the Philadelphia Orchestra with Winter, ABC, for the best commentary; BUFFALO Jack Masla 6 co., inc. Eugene Ormandy conducting. KLAC Los Angeles for its series on The concerts are taped at the Phila- Caryl Chessman as the best news re- delphia Academy of Music at the actual porting by an independent station; WI,,RADIO PRESS INTERNATIONAL performances. WNCN (FM) is as- KNX for Blackboard Dilemma as the

BROADCASTING, NOVEMBER 28, 1960 71 Talk that pays: what CBS' KMOX found out What happens when a radio sta- the program, from salesmen setting Radio now represents about 6% of tion revises its format, deletes all their route so they can tune in the the annual advertising dollar, Mr. music for seven hours and schedules broadcasts, and from office workers Hyland said. There's no reason why nothing but talk -news, news fea- who make it a "radio break" as well this shouldn't be increased to 20% in tures, entertainment vignettes, cul- as a coffee break. the coming decade. tural items, listener phone calls to The discussion of the KMOX He foresaw the rise of "special city officials, to local authorities, pro- afternoon format emphasized one interest" stations, in the next decade, vocative interviews? point Mr. Hyland made in his speech and a change in radio's position to- This is what happened at KMOX to the NAB radio session: The ra- become more a voice of the com- St. Louis, according to Robert Hy- dio listener is better educated than is munity. This includes "getting your land, KMOX general manager, when realized. He's far likelier, Mr. Hy- hands dirty" in community affairs. the CBS -owned radio station changed land said, "to be a high school grad- "Progressive radio of the future," over eight months ago to nothing but uate than his father, far likelier to Mr. Hyland stated, "will play the talk from noon to seven o'clock: be a college graduate than his older same role in its community that Ratings up by almost 85 %. brother, and far likelier to be an newspapers have traditionally played Schedule was sold out commer- active, vocal citizen regardless of the as fighters against corruption and in- cially. number of diplomas. And likewise, justice and against the kind of Not only that, Mr. Hyland told the Mrs. Radio Listener today is not lim- strangle -hold on information that per- NAB fall meeting in Washington ited to a world of home and children. petuates corruption and injustice." (BROADCASTING, Nov. 21), but- She's aware of the problems of her KMOX is following this advice t.. . it has created more interest community, her nation and the right now, Mr. Hyland reported. It is and excitement for radio in our city world. She wants to be informed, airing an editorial campaign urging than any program in the past twenty to express herself, to take part as an that St. Louis city and county grand years." active citizen." juries not be impannelled without The program is called "At Your Muscle and Thought Mr. Hyland a full airing of each juror's qualifica- Service," and has actually increased urged his listeners to stimulate radio tions, including the broadcast media. the percentage of radio listening in by stimulating ideas. And the cost is Editorializing does not end with St. Louis. The new radio audience, not beyond the reach of any station the broadcasting of an opinion, Mr. Mr. Hyland suggested, comes from -big market or small market. ". . . Hyland warned. "You'll soon discov- previous non- listeners, from after- you will find often that it requires er there is no half -way approach to noon tv viewers, from housewives more effort than money, and more being involved - really involved in who plan their home activities around ideas than staff," he stressed. community affairs." best documentary. keted to stations under the name of 20, was entitled "The Yankee Dollar" In television, KNXT's Hellflower, "The Saturn Group." and dealt with the tourist problems on dealing with the narcotics problem, won In announcing the package, Earl R. the Florida Gold Coast. Subject mat- the award as the best documentary and Collins, vice president and general ter for the series was suggested by civic Irwin Rosten of KNXT for the best manager of its tv operations, said that leaders in replies to questionnaires sent newswriting. KRCA (TV) Los Angeles approximately 75% of the films were out by the station last spring. also won three of the club's "Golden released in 1957, '58 or '59, making Mike" trophies: '59 Final as the best them the newest movies ever offered Christmas specials WBZ-TV Boston special news program on tv; Jack La- to tv as a group. David Bloom, newly will televise two special Christmas pro- tham, of the KRCA news staff, for the appointed syndicated sales director, is grams that will stress Anglo-American best tv newscasting; LeGene Sage enlarging the sales staff to handle the ties. Film is being prepared of eleven Barnes of KRCA for the best tv news- new Saturn package as well as some English towns that have New England film coverage. Award for the best re- 800 other theatrical pictures and tv namesakes, such as Plymouth, Man- porting by an independent tv station half -hours which the company is now chester, etc. The programs will show went to KTTV (TV) Los Angeles. distributing. Christmas customs, preparations, and News directors of San Francisco exchanges of greetings between the radio and tv stations served as judges Program notes ... same -name towns. in selecting the winners in the various Taxing problems The IRS Mailbox, Grows and grows Independent Tele- news categories. The special awards to a series of 13 five -minute programs vision Corp., N. Y., which recently ac- station managements for overall news answering the questions most often quired Heritage Productions, has ap- excellence were decided by the bureau asked about federal income taxes, is plied the assets of that company to chiefs of AP, UPI and City News in available in script form to southwestern form Javelin Productions, according to Los Angeles. stations only from the Internal Revenue Arthur (Skip) Steloff, general manager Service district offices in Dallas, Austin, of the new ITC division, and former Little Rock, Albuquerque, New Orleans president of Heritage. Mel Schlank, 42 post-'48 movies and Oklahoma City. During the last fil- formerly general sales manager of ing period, more than 150 southwestern World-Wide Tv, is Javelin's sales head. put on the tv market radio and tv stations carried the show. 'Sing along' series Sing Along With A package of 42 post-'48 theatrical What Florida needs WCKT (TV) Mitch, with Mitch Miller as star and feature pictures, including 14 Roy Rog- Miami, Fla., has launched a series of host, will return to NBC -TV as a regu- ers westerns never before offered to hour -long documentaries, scheduled on lar colorcast program on alternate Fri- television, has been assembled by Holly- an irregular monthly basis, on the days starting Jan. 27, 1961 (9 -10 p.m. wood Television Service (a division of needs of the south Florida community. EST). The series, which will alternate Republic Pictures). They will be mar - The first telecast of the series, on Nov. with Bell Telephone Hour, was de-

72 (PROGRAMMING) BROADCASTING, NOVEMBER 28, 1960 veloped from a program with the same NOW AVAILABLE! title seen last spring on NBC-TV as a Ford Startime special. Bill Hobin will produce and direct the series originat- The New Gates Eardracips,_, ing in NBC's Brooklyn studios. 'Our Town' series Filmaster Inc., Cartridge Tape System Hollywood, has acquired tv rights to -...a,..e... Thornton Wilder's Pulitzer Prize win- ning play, "Our Town," which will be produced by Filmaster as a half-hour film series, starting in January. Nego- tiations for the rights to the play, which has been seen full -length on network tv, were conducted by Robert Stabler, president of Filmaster; Sy Weintraub, president of Banner Productions, (previous owner of the rights, and Harold Breach- er of the William Morris Agency. Ban- ner Films will participate in the series as a joint venture with Filmaster, but full production responsibility will be with Filmaster, it was announced. Civil War dramas NBC -TV has scheduled a full -hour drama series marking the Civil War centennial year. Titled The Americans, the filmed weekly program will replace Riverboat on Jan. 23, 1961 (7:30 -8:30 p.m. EST). Darryl Hickman and Dick Davalos will co -star in the NBC-TV production filmed at Your Answer to Quick, Dependable MGM studios in Hollywood. Frank Telford was named producer, and au- and Flexible Programming. thor Henry Steele Commager will serve as historical consultant. Riverboat's Developed and manufactured exclusively by Gates, (Zara / idnr last run on the network will be Jan. 16. consists of a tape transport and playback unit that is the heart of an They didn't ask for this Alphonso entirely new tape cartridge system. Matching the quality of the Woodall, known as the "Human Kite," finest professional tape equipment, Eaninitniatiz, is suited for all types was awarded $135,000 for injuries sus- of programming duties. tained March 25, 1959, while filming his act for the You Asked For It tv Outstanding features: show by a Los Angeles jury. The suit Compatible with other systems was brought against Wayne Steffner Will program anything up to Productions and four individuals: Cran 45 minutes in length Chamberlain, producer of the program; Self- cueing Don Henderson, director; Jerome Whello, tow car driver, and Ken Carl- Instant start-stop son, also in the tow car at the time of Universal 19" or 15" the accident. An appeal is expected. mounting Can be remote controlled "Hush" toys National merchandising Minimum of a variety of items associated with the motor wear children's tv cartoon series Q.T. Hush, Saves mounting space Private Eye has been announced by The "twin" of the basic Rnn /n412_ system is the Recording Amplifier. M&A Alexander Productions, distribu- tor of the five -minute programs. Paste This converts 116-,h64,2_, to a recorder unit without external up and coloring books are being pro- switching. duced by the Saalfield Publishing Co., Akron, Ohio. The Leslie Henry Co. is For more complex operations you can select either Dual, Trio or manufacturing "Q. T. Hush" guns, Deluxe models in which two, three and four Cartritapes are holsters, rifles and badges, according to rack mounted with a recording amplifier, a switcher and if desired the JAC Agency, L.A., which is han- a remote unit.Storage cabinet for tape cartridges is optional. dling the merchandising. New items will be introduced next spring at the New York Toy Fair. For further information write for the new ffnnt"iTT brochure Consuming half -hour Consumers ... yours for the asking! Union Film Library is distributing a new 30- minute 16mm film, "Consum- GATES RADIO COMPANY ers Want to Know," telling the story of [GATES) Subsidiary of Harris -Intertype Corporation the union and its monthly magazine, QUINCY, ILLINOIS Consumer Reports. Richard de Roche - OSAcos im HOUSTON, WASHINGTON, D.C. In Canada. CANADIAN MARCONI COMPANY mont produced the film at Consumers Export Solos, ROCKE INTERNATIONAL CO., 13 EAST 40th STREET, NEW YORK CITY 73 BROADCASTING, NOVEMBER 28, 1960 Keep smiling y u might be on tv

BEHIND THE SCENES STORY ON HOW `CANDID CAMERA' IS PRODUCED

Since Candid Camera joined the with assistants, a production manager, was a regular weekly feature. Mr. Ban- CBS-TV Sunday night lineup on Oct. a production coordinator and a film ner, also executive producer of Mr. 2, the program has garnered some 500 coordinator. A three -to- four -minute Moore's variety show, and Mr. Funt letters weekly -with a typical letter film segment on the show ordinarily re- had it in mind from the start of last starting off this way: "You think that quires two full days of shooting. Edi- season to make Candid Camera a 1960- lunch counter scene with Martha Raye tors then cut down the two hours or 61 contender on its own merit. was funny ... wait until you hear what more of film to a running time of 15 Viewers sometimes get the idea that happened where I work...." minutes or so, which is run off for Mr. Mr. Funt's victim must know he is on- The flow of viewer suggestions com- Banner, producer- director Julio Di Bene- camera because it seems the person is ing into the New York offices of Bob detto and others on the production staff. looking directly at it. In most instances, Banner, executive producer of Candid Further cutting gets the film down to Mr. Funt has learned through the years, Camera, and Allen Funt, creator of the proper length for one of the three or little effort is needed to disguise either program, provides clues as to what the four filmed portions of the otherwise the camera or the microphone. The audience likes to see and offers an end- live show. Each program is video taped reason for this, Mr. Banner explained, less source of ideas to be followed up for possible future use in syndication or is that people are so intent on what they by Mr. Funt's busy film crews. Candid as summer re -runs. are doing at the time that they fail to rec- Camera's well -filled film library has Air of Distinction The film segments ognize, until they are told, that all is not grown at a steady clip through two dec- are not shot for any one particular normal. Their preoccupation, 49 times ades of exposure as movie theatre short show. Decisions as to which "acts" out of 50, stops them from questioning, subjects, as a radio feature and from will be included in one show, Mr. Ban- or even spotting the presence of a previous runs in other tv programs such ner said in a recent interview, may be microphone attached to an object next as the Steve Allen Show and Jack Paar delayed until right up to the day the to them. It's much the same way, Mr. Show in the past decade. The library show is taped, to be sure of having the Banner said, as when movie stars go keeps growing. strongest possible production for that unrecognized in places not generally as- Headed by Mr. Funt, film crews are particular week and night. In telling sociated with them. One other point in on location five days a week, often how the veteran feature is being handled this connection, he said, is that few wandering far from home base. Up- as a prime -time network program host- people pass up the opportunity to coming shows may utilize film from last ed by Arthur Godfrey, Mr. Banner said check on their appearance when a mir- summer's European trip, a recent shoot- Candid Camera was developed as "a ror is conveniently placed. ing session in the Midwest, or from distinctive tv comedy program in which Favorite device When it is not pos- many other widely- separated points. the film segments are treated as acts in sible to have the camera in the same Candid Camera has a permanent tech- a variety show." The present format room with the subject, it may be neces- nical staff of two cameramen, two as- was polished on The Garry Moore Show sary to cut a hole in a wall. Arrange- sistant cameramen, two film editors of last season, when Candid Camera ments for repairs are made when that

Union offices and laboratories. Re- Disaster documented Boston citizens ture of Sermons and Pictures Inc. and quests are being taken by the library are still mindful of the catastrophe that the Protestant Radio and Television at 267 W. 25th St., New York 1, N. Y. took place in November 1942 -the Center, Atlanta, Ga. The library is said Coca-,-,t Grove fire in which 490 per- to fill a need felt by ministers looking Recent history NBC -TV has staked sons were killed. Last year WBZ Boston for reference material in preparing ser- a claim on "The Eisenhower Years" presented an hour -long documentary mons and by church study groups. Non - as the subject of a Project 20 program interWewing people connected with the church groups have also expressed an for next season. Donald B. Hyatt, di- tragedy, people in the nightclub at the interest in the service, according to the rector of NBC special projects, said it time of the fire who survived, fire de- library. A catalog of the library's offer- would be a human story, not political partment officials, hospital attendants ings is available. analysis, and the show will select a and relatives of victims. The program World -wide correspondent Point of leading figure of the time as narrator. had sufficient impact that there were Origin Inc., Washington, is offering Richard Hanser will write the script numerous requests for a repeat. The local radio and tv stations full-time and Robert Russell Bennett the music program, Night of Panic, was repeated roving -news-correspondent service for for "The Eisenhower Years." as a public service this year. less than a cub reporter's salary. Ac- Chance company expands The Albert cording to Jeff St. John, president and Turning the spit Jack Hurdle has Chance Co. of San Francisco, fine director, Point of Origin's roving cor- been named by the New York Academy music stations representative, has ac- respondent will provide on- the -spot of Television Arts & Sciences to produce quired two new fine music radio news reports, side bars interviews "The Roast of the Town," lampoon sta- and tions and opened a New York sales with news makers from all parts of the show honoring Ed " Sullivan at the office. The stations are KWME Walnut globe, at rates starting at $22.50 weekly. ATAS "Close -Up" dinner Jan. 13. Creek and KITT San Diego, both Cali- The service becomes available Jan. 3. Herb Sussan is executive producer, fornia. The new sales office, being heading an advisory committee staffed Hearty congratulations headed up by Joel B. The Heart by Ted Fetter, ABC-TV vice president Fairfax, is at 8 West 40th St. Assn. of Maryland has awarded its 1960 and d'r,":`o- r-'-rrms; Hal Graham, Communications Award to WBAL -TV vice president of M -E Productions; Sermons on tape Taped messages by Baltimore, citing the station for "its out- Jerry Danzig, NBC -TV vice president, outstanding Protestant clergymen are standing contribution to public under- participating programs, and Martin now being offered by "The Churchmen's standing of the nature of heart disease." Kummer, vice president, MCA. Recorded Library," a cooperative ven- The prizewinning program was a 65-

74 ( PROGRAMMINE) BROADCASTING, NOVEMBER 28, 1960 happens, but most often the camera is hidden behind a two way mirror. A common device used is a three -fold screen with a mirror installed in the middle panel. Among the details at most filming sessions is the matter of payment and contract signing. If people involved in a scene are not inconven- ienced, they may be thanked for their trouble or they are given a small amount. But if the film is expected to be shown, a minimum fee of $25 is paid and the person must sign a contract giving Bob Banner & Assoc. and Allen Funt Productions full claim. Without specifying what changes are in the offing, Mr. Banner indicated a few small problems remain to be ironed out, but for the most part "the show has settled down nicely." He's confi- dent it will have a second season on tv. Sponsors this season are Lever Brothers and Bristol-Myers. Period of doubt Messrs. Banner and Funt are indebted to Lever Brothers and Dan Seymour, vice president, direc- :or of J. Walter Thompson, Lever's agency, for landing the program in the Sunday 10 -10:30 p.m. slot on CBS -TV. The time period had been claimed by 3ristol- Myers, via Young & Rubicam, "Candid Camera" guest Phil Silvers innocent man on the right points dis- 'or its new Pete & Gladys series after played the part of a barber in this believingly to Allen Funt as he starts i.ever gave up title to the slot- prefer- scene from the Oct. 30 program. The to realize that this laugh is on him. ing instead to buy the 9:30 p.m. Sun - lay slot for Jack Benny. (Near the end of a few weeks earlier, only to find it made several concessions: Lever sold the 1959 -60 season, Mr. Banner ap- sold to Bristol-Myers. Lever and JWT half of Candid Camera to Bristol -Myers rroached Mr. Seymour with the idea persisted with the plan to have Mr. and agreed to do no dentifrice adver- or a Candid Camera weekly half-hour. Benny as a lead -in to Camera until ac- tising on the program; and it relin- afr. Seymour became convinced and ceptable terms were met. Pete & Gladys quished all rights to shift the series to ris client, Lever, approved.) They was shifted to Monday nights (8 -8:30) another network without the express tied to reclaim the half-hour disposed and sold to other advertisers after Lever consent of CBS -TV. tinute documentary called The Living UPMT, said the film had been planned the center, headquarters for the Na- lean, a video -taped presentation of an some time, using footage from the tional Assn. of Home Builders, de- pen -heart operation with heart -lung service's library. Sequences show the scribes its five floors of permanent ex- Lachine. During the telecast cameras subject with his father, the ambassador hibits, some of which have already been 'ere focused on a surgeon's hands as to Great Britain before World War II, used as television backdrops. Anyone e performed the delicate task of locat- Sen. Kennedy tilting with James Hoffa interested may contact the National ig and correcting a heart defect in a and others in Washington investigations, Housing Center, 1625 L St. N.W., 2 -year -old patient. The program was Kennedy activity at the 1956 Demo- Washington 6, D. C. ninterrupted for 49 minutes. Station cratic convention, scenes at home and Tanager Brent O. Gunts received the shots of other members of the family. Seven more Carlton Fredericks' Liv- ngraved award on behalf of the station. ing Should be Fun radio program, syn- Religious series WFIL -AM -TV Phil- dicated in 22 markets, has been sold to astro documentary WPIX (TV) adelphia has announced a new public seven more. They are WTUX Wil- few York announced the completion service project, One Nation Under God, mington, Del.; WFMD Frederick, Md.; tst week of its fourth hour-long docu- which went on the air Thanksgiving WLAK Lakeland, Fla.; KGB San rentary, Cuba, Castro and Communism day, will continue through Brother- Diego; WDEF Chattanooga; WDXR subtitled on Our Doorstep "Danger "), hood Week in February. The campaign Paducah, Ky.; and KFH Wichita, Kan. is expected to hick be syndicated for will emphasize the religious basis of ther markets as was done with the sta- America's foundation and growth. Celebrities visit Three noted public on's previous documentaries (Russian Representatives of the Protestant, Jew- figures appeared for an hour each dur- evolution, Secret Life of Adolf Hitler ish and Roman Catholic faiths have ing a two -day period recently on the Ld Berlin Crisis). WPIX plans to tele- suggested areas that could be empha- afternoon At Your Service program of ist it sometime before the new year, a sized in the project. KMOX St. Louis. On Oct. 31 Jackie Rob- tokesman said. inson, the first Negro in major league resident's biography United Press Free prop The National Housing baseball, discussed racial relations. Char- lovietone, N. Y., has announced a half - Center, Washington, D. C., has an- les P. Taft, chairman of the Fair Elec- Dur film, "The Kennedy Story," cover - nounced the availability of a $2 mil- tions Practices Commission, was heard tg the life of Sen. John F. Kennedy lion "prop" to tv and radio produc- on politics Nov. 1. The same day Mrs. om boyhood to his election victory. ers and packagers -free. In a letter to Eleanor Roosevelt was a guest on the r. R. Higginbotham, manager of film studios and broadcast producers, talk program to discuss the United Na-

10ADCASTIN6, NOVEMBER 28, 1960 75 tions and the world situation in relation by Greater Washington Industrial In- the Jewish, Protestant and Catholic to the presidential candidates. Each vestments Inc., that city, for an invest- faiths, respectively, as hosts of the pro- guest was interviewed for the first 15 ment of $80,000. This will be in grams. The show is produced by Wiley minutes by host Jack Buck with the re- 5 -year 8% debentures carrying detach- Hance. 45 minutes devoted to an- able warrants of up to 16% of Nor - maining Around the world NBC News' world- swering questions phoned in by listen- wood's total common stock. Norwood wide film coverage has been made avail- peak listener re- Studios was established in 1951 by ers. KMOX reported able to Reuters, independent interna- Philip Martin, president. It has a perm- sponse. tional news agency, which has become anent staff of 40. Book rights Screen Gems Inc., and a shareholder in the British Common- African series A one -hour adventure Freddie Fields Assoc., both New York, wealth International Newsfilm Agency series, Safari, to be filmed in Kenya, have acquired the television rights to (BCINA). During the past two years, will be produced for 1961 -62 season by "Grand Deception" by Alexander Klein. NBC has made available the resources Screen Gems Inc., according to William The book, a volume of hoax stories of its tv network to provide the core of Dozier, vice president in charge of west gathered by Mr. Klein, will be de- the BCINA U.S. report for world dis- coast activities for the company. veloped into a one -hour television series tribution. With the entry of Reuters infor 1961 -62. New ABC -TV series Directions '61, to BCINA's ownership, the world re- a weekly series of 36 religious pro- sources of BCINA will be expanded Operations fund Norwood Studios grams, began Sunday, Nov. 13 (1- and Reuters will be linked with the Inc., Washington, D. C., producer of 1:30 p.m.). Theodore Bike!, George rapidly developing realm of visual news nontheatrical films, has been selected Kicks and John Alcorn will represent reporting, a Reuters announcement said.

EQUIPMENT & ENGINEERING

seats eight passengers besides the driver. It has operating positions for a full crew including a producer and a Telco representative. The bus has its own multiple -tape transformer, allowing the unit to be connected to almost any normally encountered power source, and it has complete communications facilities via an external- opening termination panel which offers multiple audio and Telco connections for business phones, PL lines, PA feed lines, radio loops, etc. It's equipped with two DuMont field camera chains, and another is to be added. Camera accessories include tripods, video control and switching equipment, a complete assortment of lenses, four 14 -inch video monitors and audio input and control equipment system. Motor driven reels in the baggage compartment of the bus carry 215 feet of standard camera cable for WSJS -TV's `do -it yourself' remote unit each camera. There are 450 feet of extra cable for emergencies. When it comes to money- saving station -built unit is far under the cost Among the many occasions when do-it-yourself projects, few things of a "store- bought" remote. It's esti- the remote unit has been shown off can top the ingenuity of WSJS-TV mated that in its present condition in public was an appearance in the Winston-Salem, N. C., which con- the WSJS -TV bus contains $18,000 auditorium of a local school during verted a bus it bought for $750 into worth of equipment, while a custom - a special career series for students a remote unit that the station built unit with none of the extras (see picture). The bus served as wouldn't trade now for a $35,000 installed on the bargain bus, would both a display piece and an actual custom-built job. It was utilized last cost approximately $35,000. With operating tv studio. year in 79 on -the-scene programs materials they had on hand, WSJS- WSJS -TV's satisfaction with the for a remote telecast total of 64 TV's staff adapted their gasoline- bus is expressed in the comment of hours for public service in addition driven bus into their own version of Harold Essex, president and general to a number of other remotes for what a .remote unit should be. The manager of WSJS -TV, who said: promotion and commercial_ .pro - bus was purchased from a used bus "It's not the cost factor, but the fact grams. company .that was about to ship it that there are still- men in radio and According to WSJS -TV, despite abroad. television who can use their own the fact that the bargain bus has The not -so- wayward WSJS -TV bus creative skills and imagination to de- more equipment and operating facili- is a complete air -conditioned tv velop something like this that makes ties than any custom remote unit, studio on wheels. Live tv programs me feel as though we've really ac- the over -all cost of equipment in the can be created within the bus, which complished something."

76 BROADCASTING, NOVEMBER 28, 196 New RCA transistor New sync A new system for the auto- marily for grounded-grid cavity circuits, matic and instantaneous synchroniza- but can be used as a radio -frequency RCA Semiconductor & Materials tion of audio and video tapes has been power amplifier for telemetry and other Div., Somerville, N. J., has announced announced by the Skelton & Luftig communications systems. It was devel- a new type, low -cost, transistor that division of Skelton Studios, Hollywood. oped under the sponsorship of the U. S. makes possible for the first time pro- Described by its creators as a major Army Signal Corps. A new design fea- duction of all- transistor high fidelity breakthrough in television recording, ture is a combination of small inter- sound equipment on an economically the system consists of a multiple chan- electrode spacings with a thermally practical basis. Now being sampled in nel tape recorder which runs in lip stable electrode structure, giving the the home -instrument industry, transistor synchronization with video tape ma- Z -5267 high operating efficiency of 25 will sell for less than $2 when it's com- chines. The new system is being used to 30% in the 3,000 -mc region. The mercially available early next year. The for the first time in current taping from tube is available in sample quantities at device is described as a developmental Disneyland of Bell Telephone Hour's an original equipment manufacturer "driftfield" power type of transistor upcoming "The Sounds of America," price of $275. which incorporates special processing by Red -Eo -Tape units. SSB receiver Kahn Research Labs, techniques and can deliver high audio Freeport, N. Y., announces a new fixed power for monaural and stereo sound Expansion plans The General Elec- tuned Model RSSB -59 -1A Single -Side- equipment when operated either from tric electronics plant at Palo Alto, Calif., band Receiver for am broadcast use. car battery or house current. will be expanded and renovated beginning next month. A new 8,000- square- Applications include off -the -air relay Texans get USIA contract foot single story addition will be con- broadcasts, high quality monitoring. in structed on the present plant at 601 difficult reception areas and Conelrad. The United States Information Agen- California Ave. The addition will be Completely transistorized, the unit per- cy has announced that it has awarded a used by the engineering section for re- mits upper or lower sideband reception $12,173,000 contract to Alpha of Texas search and development work, releasing and operates on 110 volts AC or self - Inc., Richardson, Tex., and Continental another 10,000 square feet of floor space contained automatic emergency DC Electronics Manufacturing Co., Dallas, in another part of the plant, which will supply. Price: $2,200. a new Voice of for construction of be used for manufacturing. Mike catalog Vega Electronics Corp., America radio station near Greenville, A new type of tetrode General Elec- Cupertino, Calif., has issued a six-page C. (BROAncAsTING, Nov. 7). N. tric Power Tube Dept. has developed color brochure describing its wireless Total cost of the project, expected to a new high-power microwave tetrode, microphone. The brochure also carries be completed by the end of 1962, has designed for CW service, which pro- specifications of the complete line of at $25,345,850. been estimated by USIA duces 40 watts of useful output at 3,000 Vega -Mike accessories and illustrates a The agency says it will be the most pow- mc, with a gain of 7.5 db. The Type number of suggested applications. It is erful long -range broadcasting station in Z-5267 planar tetrode is designed pri- available free of charge. the world. Technical topics... Enlarged quarters Broadcast Elec- tronics Inc., producer of Spotmaster :ape cartridge recording and playback snits for the broadcasting industry, has noved into new and larger quarters at 3800 Brookeville Road, Silver Spring, VId. (suburb of Washington). The new 'acilities will provide more than triple he company's original floor space, ac- :ording to President Ross Beville, who tdded that further expansion is planned. Qational sales and distribution of the 3potmaster equipment is handled by usual Electronics Corp., New York. or recording engineers Pickering & o., Plainview, L. I., N. Y., announces is new 381A Stereo Pickup, intended or recording engineers requiring "high - NO, THIS IS "KNOE -LAND y accurate pickups for calibrating re- Louisiana, South Arkansas, in reproduce (embracing industrial, progressive North ording channels order to West Mississippi) ccurate records." In describing its JUST LOOK AT THIS MARKET DATA eparation characteristics, Pickering Population 1,520,100 Drug Sales S 40,355,000 'resident Walter O. Stanton says the Households 423,600 Automotive Sales $ 299;539,000 81A will track at two grams without Consumer Spendable Income General Merchandise $ 148,789,000 Total Retail Sales $1,286,255,000 ny peaks at any frequency. $1,761,169,000 Food Sales $ 300,486,000 lew Boston office DECO (Develop - KNOE -TV AVERAGES 79.1% SHARE OF AUDIENCE iental Engineering Corp.), Leesburg, According to March 1960 ARB we average 79.1% share of audience from 'a., announces opening of a new Boston 9 a.m. to midnight, 7 days a week.

ivision to carry out theoretical and C B S A B C xperimental studies in communications A James A. Noe Station leory and information processing. Firm KNOE-TV Channel 8 Represented by ; a leader in advanced communica- ions systems and antenna design and Monroe, Louisiana H -R Television, Inc. evelopment. Photo: Louisiana Tech at Ruston, Louisiana

ROADCASTING, NOVEMBER 28, 1960 77 INTERNATIONAL Canadian radio next in line for new rules

THE MORE YOU BBG CONSIDERING LIMITATIONS ON SPOTS, PROMOTIONS LOOK The Board of Broadcast- Governors which figure importantly in the oper- THE MORE YOU begins its public hearings at Ottawa to- ations of Canadian television stations morrow (Nov. 29). Included on the may also be inserted in content of Can- LIKE agenda are proposed changes in radio adian commercials on tv. The Assn. ABC-TV broadcasting regulations. On Nov. 17 of Motion Picture Producers and Labo- Dr. Andrew Stewart, BBG chairman, ratories of Canada at their semi -annual announced that the board is consider- meeting at Montreal late in October ing placing limits on radio station pro- reported having discussed the matter motions, timing of spot announcements, with the Board of Broadcast Governors. changes in program requirements to No decision was reported to have been give listeners more choice, more Ca- reached. Canadian tv stations must nadian content and separate regula- have 45% Canadian program content tions for fm stations. by April 1, 1961, 55% the following Dr. Stewart stated the board feels year. radio station contests are harmful to the stations and the money could be THE MORE YOU better spent in improving programs. Commercial tv The BBG is of the opinion that stations LOOK. are making too many spot announce- planned for Ireland FRESNO, CALIFORNIA, ments, leaving insufficient time for sta- THE MORE YOU Radio Eireann has announced plans tions to properly perform other func- to put Ireland's first television station, a LIKE tions. Some stations are airing as state -owned, commercial operation, on KIEOTV many as 300 spots a day. the air in November 1961. On the matter of program choice, the It was also announced that a former BBG stated that in multi-station metro- NBC international employe, William J. politan areas the variety of radio serv- Roth, has been appointed director - ice seems to fail most conspicuously. general of the government -controlled It was felt that many stations were Radio Eireann in Ireland. making little effort to build up pro- The new tv station will be subsidized grams of Canadian content and char- at the start by the Irish government with acter. On tv, the BBG has ruled that a grant of $3 million. Eventually, it will stations must have 45% Canadian pro- be supported through advertising reve- gram content by April 1, 1961; 55% nues and $12 annual license fees to be by April 1, 1962. The BBG felt that paid by set Radio Eireann, AND ESPECIALLY THE MORE owners. there should be greater use of live or which has a monopoly on radio broad- syndicated Canadian programs. casting in Ireland, plans to build five YOU LOOK Dr. Stewart said that not enough transmitters to provide coverage for AT CENTRAL CALIFORNIAS provinces have changed their regula- 95% of Ireland from its tv station. The TV RATES AND RATINGS, tions regarding advertising of beer and first transmitter will be built on Mount THE MORE YOU liquor. As a result BBG regulations in Kippure, just outside Dublin. this regard will not be altered at pres- At the outset, the Irish station will ent. In Ontario and Quebec, beer, wine program six minutes of commercials in and liquor advertising are now per- each hour. All advertisements will be mitted by provincial authorities, and spots with the sponsors having no con- thus on radio and television. trol over placement or programming. As far as fm is considered, separate The station will program four hours regulations are to be devised to limit daily. advertising and maintain the present It was reported that Mr. Roth re- quality programming. is of Fm expand- ceived a five -year contract from Radic ing in Canada, with a number of sta- Eireann at $15,000 annually, plus a tions now programming separately $7,500 yearly allowance. Boston-born their am affiliates. from Until a few Mr. Roth served several years witt years ago this was not permitted by NBC's overseas operations. He arrivec the BBG. in Dublin last week to assume his Radic At the Nov. 29 meeting only one Eireann duties. applicant is expected to be heard for a second Canadian television network. The BBG has announced that Spencer British company acquires for Fresno, California W. Caldwell, Toronto program pro- Telemeter pay tv rights J. E. O'Neill, President ducer and film and equipment distribu- tor, is the only applicant. Currently Paramount Pictures has announces Joe Drilling, Vice President- Gen.Mgr. only the government -owned Canadian that the British rights to the Tele. W. O. Ed holm, Commercial Mgr. Broadcasting Corp. has a tv network meter pay tv systems developed by it across the country. Second stations in International Telemeter Co. divisior See your *RAW representative eight Canadian cities now make a sec- have been granted to British Telemeter ond network necessary. Home Viewing Ltd., a new compan} Canadian program content rules representing entertainment, communi

78 BROADCASTING, NOVEMBER 28, 1961 cations and financial interests in Britain. Louis A. Novins, president of Inter- national Telemeter, said that the new British company has an authorized capital of one million pounds (approximate- today's BIGOEST ly $2.8 million), of which more than 10% is being taken up initially, principally by British interests. He added that the original subscribers include British Lion Films Ltd., an independent film VALUE! producer -d i s t r i b u tor, The Financial Times, afinancial journal; Granada Group Ltd., motion picture theater operator and program contractor for commercial tv; The Manchester Guardian and Eve- FM ning News; Schlesinger A N Investments Ltd., 1,1 R Z I film producer, and N. M. Rothschild & S Sons, investment banking firm. A spokesman for the British company said: "It is important to note that British -----^`^ - _,"------Telemeter Home Viewing Ltd. will be British -controlled, with Paramount having a minority interest. At such time as the government should approve pay television, equipment for Telemeter systems ._ ------' will be manufactured in the United Kingdom."

Canadian agencies on-0 report radio -tv rise Final figures of the Dominion Bu- reau of Statistics, Ottawa, for 1958 and 1959 show that 122 advertising agencies in those years reported television bill- As low as in quantity orders ings of $48,719,078 and $52,216,081, respectively. Radio billings were $24,- 953,674 in 1958 and $25,985,467 in 1959. Television billings accounted for 21.3% of total billings of the agencies in 1959, as against 20.5% in 1958. FM broadcasters: high receiver cost - gift. Here's an inexpensive way of pro- Radio accounted for 10.6% in 1959 the big drawback to expansion of po- viding a service for your listeners- and 10.5% in 1958 of total billings. tential FM audiences -has been licked. where else could they buy a set like this Final figures on agency profits NOW you can boost your FM audience for less than $20 -and, at the same time, howed that 89 had an average net with this dynamic ... DRIFT -FREE .. . you're building your local audience. )rofit in 1959 of $37,887 as against quality FM receiver from Sarkes Tar - Put this high quality -low cost re- )3 in 1958 with an average of $33,232. zian, Inc. If you have AM too, and go ceiver to work for YOU- today -build- tosses were sustained in 1959 by 33 at night, why not ing more FM listeners. Igencies with a net average of $14,206 on reduced power Specify Model Number when ordering is against 30 in 1958 with $12,668. take advantage of this special offer and or in- from these four attractive color combi- really promote FM to maintain, nations: Canadian broadcasters crease, your night time audience. It's a Model 501: White Cabinet, White Front natural. Model 502: Grey Cabinet, Charcoal Front Cabinet, White Front want pay -tv, catv rules as Model 503: Grey Exceptionally low priced -as low Model 504: White Cabinet, Charcoal Front Community antenna tv systems and $16.95 in quantity orders! Direct factory YOUR COST gay -tv should be regulated and licensed distribution makes it possible to offer 50 or more sets $16.95 25-49 sets 17.25 ly the Board of Broadcast Governors. the cost you'd this set at a fraction of 10 -24 sets 18.00 Chis is the contention of the Canadian expect to pay for such quality and per- 1 -9 sets 19.95 1ssn. of Broadcasters and the Cana- formance. (FOB Bloomington) We must have credit In- dian Broadcasting Corp. formation, or shipments will be made C.O.D. Ideal for premiums, prizes, program shipment, send check or money The CAB plans to present a brief to To expedite give -aways the perfect Christmas order. his effect before the Broadcasting Com- -and mittee of the Canadian Parliament soon. t is supported in its stand by the gov- 1 Order on your station letterhead from: rnment -owned CBC. The CAB view, as expressed by its im vi .e- Ot- Allard. executive rresident, ARKES TARZIAN INC BROADCAST EQUIPMENT DIVISION w_, is t! aí =Iv s -s'rr.S ,. -d r/^y -tv CONSUMER PRODUCTS SECTION east hillside drive bloonrnpfon, i;,diana erve the same ends as the independent o 2.-7251

, roadcasters and the CBC, namely, put- 79 ROADCASTING, NOVEMBER 28, 1980 ting a picture on the viewer's home tv will be held by Infratest, while two - and comment for British radio broad- set. Therefore they should come under thirds goes to Attwood and Nielsen in cast on a delayed basis. A delayed the same regulations. a new continental holding company, broadcast for Radio Eireann, Ireland, Should the Parliamentary Commit- Eurobar Nb, which is being formed in was provided by the Irish journalist tee agree with the CAB's submissions Holland. Michael O'Hehir. it would mean that catv systems would It doesn't pay also have to produce programs with a Abroad in brief ... James K. Ross, 33, a high Canadian content, as do the Ca- former television producer of McCann - nadian tv stations. Most community Combo More Canadian stations are Erickson Canada Ltd., Toronto, Ont., antenna systems now feed their sub- announcing group rates. Latest is the was sentenced to three years in the scribers with U. S. programs. Few re- group of three northern Ontario sta- Kingston, Ont., penitentiary on 17 lay Canadian tv stations. tions, CFCH North Bay, CJKL Kirk- counts of fraud over a three year period It is estimated that there are cur- land Lake, and CKGB Timmins, which totalling $65,000 from the agency. He rently 164 catv systems in operation in now have a combined group rate under was accused of giving checks as false Canada, with 108 rebroadcasting U. S. a "Trinor" rate card. The rates are talent payments to George Cuttell, a stations. for programs varying from 15 seconds radio-tv announcer, and Gordon Roda. to 30 minutes, and for one minute sat- Messrs. Cuttell and Roda were each Nielsen goes to Germany uration spot announcements in early sentenced to two years less a day in the reformatory. Continental Europe will soon have morning, morning and afternoon time periods. meter-based measurements of television Combination CKMI -TV and CFCM- audiences. International interest To accommo- TV Quebec City, Que., respectively The A. C. Nielsen Co., New York, date sports fans overseas, NBC ar- English and French -language stations, in cooperation with the Attwood Group ranged a phone relay from New York are now selling time on a combined of London, has concluded an agree- to Paris to carry a description of the basis. Both stations are owned by Tele- ment with Infratest of Munich, princi- Washington (D.C.) International horse vision de Quebec, Ltd. (Canadian pal German audience research firm, to race from Laurel, Md. Leon Bendersky, Famous Players Corp. and others). An- form Infratam GmbH & Co., which commentator for Europe No. 1 Net- nouncements will be used on both sta- will conduct continuous quantitative work and turf writer for Paris -Soir, tions at the same time. All time avail - television audience measurements in gave the call during the race and post- abilities will be submitted on this basis, West Germany. race comments. Clive Graham of the A. P. Fitzgibbons, assistant general One -third of the capital of Infratam London Daily Express taped the call manager and sales manager, announced.

FATES & FORTUNES BROADCAST ADVERTISING that city, in similar capacity. for past three years. Sanders Maxwell Coleman R. Cody, account executive Robert L. Haag, appointed vp and di- with Doremus & Co., N. Y., promoted senior vp of Kastor, rector of creative to vp. He continues to headquarter in Hilton, Chesley, Clif- services for Fletcher Boston office. ford & Atherton, Richards, N. Y., elected to ex- Calkins & Arthur J. Newfield appointed vp of Holden, ecutive vp of organi- N. Y. He marketing for Larrabee Assoc., Wash- formerly was zation. Mr. Haag has copy- ington advertising and pr firm. writer and associate been senior vp since copy director for Keith B. Shaffer, formerly media 1957. Prior to join- Mr. Maxwell Mr. Haag Young & Rubicam, group supervisor at Young & Rubicam, ing agency, he was that city, for 17 years. Wolfgang to McCann -Marschalk, Cleveland, as president of Everywoman's magazine. Lieschke appointed executive art direc- media director. W. Gary Davis, director of promotiol tor B. and D. Putnam named copy and publicity at WHK Cleveland, pro chief. Andrew A. Lynn resigns as vp and director of Chesebrough -Pond's Inc. moted to director of national sales de Henry Flarsheim, formerly vp and He was also president of corporation's velopment. He also will continue cur senior account executive at The Biddle Prince Matchabelli Div. and had been rent duties. Co., Chicago, to Robert Haas Adv., in charge of firm's domestic marketing Mrs. Josephine Durham, vp of Gard ner Adv., St. Louis, honored as Advel tising Woman of the Year in that cit3 Jeremiah C. Harmon, formerly wit R. C. INC. Fuller & Smith & Ross, Cleveland, t CRISLER & CO., Charles W. Hoyt Co., N. Y., as creativ executive. Business Brokers Specializing in Television and Radio Stations Lisle Shoemaker, vp of Teawell Shoemaker, San Diego, Calif., name 4 Offices To Better . . . Serve You to board of directors of Western Stat< Advertising Agencies Assn. CINCINNATI, 0. Paul E. Wagner, Fifth Third Bank Bldg., DUnbar 1 -7775 Maurice Silverman joins Burton C Feldman, Chicago, as WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif. account exec< WOodland 9 -0770 tive. John Albright, OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9453 L previously cop supervisor and assistant to creative d

NEW YORK 41 E. 42nd St., MUrray Hill 7 -8437 rector on Alberto- Culver account 1 Wade Adv. Inc., Chicago, to copy dt 80 BROADCASTING, NOVEMBER 28, 191 Compton elects three new vps "MONTANA'S Marion Forster, asso- Favorite ciate director of research; Rupert Witalis, art direc- Salesman" tor, and James Sage, account supervisor, elected vps of Compton Adv., N. Y. Mrs. Forster, who has been with Compton for over 10 years, came i to agency as statistical Mr. Witalis Mrs. Forster Mr. Sage clerk in research department, then son Agency. Mr. Sage joined Comp- became interviewer, field supervisor, ton in 1944 as copywriter, was pro- and research account supervisor. moted to account executive in 1953. Mr. Witalis joined agency in 1954, In 1959 he was transferred to Los SELL was previously art director for Rob- Angeles office as account supervisor. 60,300 TV HOMES at less than W. Assoc., and Lester Harri- ert Orr $1.00 per 1,000 TV HOMES! partment at John W. Shaw Adv. Inc., dustries, Nov. 30, in N. Y. Award is Seven Cities & 13 Counties enjoy that city. presented to leading business executive KMSO -TV's Fine Lineup of CBS, "for distinguished service on behalf of Otis L. Wiese, formerly editor -pub- ABC & NBC Programming. isher of McCall's magazine, appointed human rights." p in charge of pr at Leo Burnett Co., Zachary Schwartz, MISSOULA affective Jan. 1, 1961. He will head - supervisor of tv crea- luarter in Chicago, succeeding Allen tive coordination de- BUTTE HELENA 1. Center, who rejoins Motorola Inc. partment at Ted ANACONDA DEER LODGE ;electronics firm), that city, as pr direc- Bates, N. Y., elected or. Ned R. McDavid, also formerly vp. Mr. Schwartz HAMILTON KALISPELL McCall's, named manager of pr vith joined Bates in 1957 NATIONAL REPRESENTATIVES ection in New York, succeeding Harold as tv creative super- FORJOE -TV, INC. V. Gully, transferred to Chicago as pr visor on commercial nanager. Donald Vogt, formerly pr Mr. Schwartz production. He was ccount executive at Needham, Louis reviously associated with Life maga E Brorby, joins Burnett- Chicago in sim- zine and The Biow Co. lar capacity. Mr. Wiese has been mem- Charles G. Mortimer, chairman of iZen+arkaóle er of agency's creative review commit - General Foods Corp., ROCKFORD :e since 1959 and Mr. Gully formerly N. Y., elected YOUR director of American Telephone & Tele- ras European Newspicture manager BELONGS graph Co. pr United Press International. 1'N James M. Charlton, former midwest MA!KET ,IX E. Lowell Sanders, senior marketing s :count executive at Doyle Dane Bem- regional manager of American Home A r_ ach, N. Y., named marketing director. Foods, Chicago, named merchandising manager. STIR Sherbume C. Brown appointed vp A. f D. P. Brother & Co., Detroit. He Gerald Brown, former copy group ill serve as account supervisor on Har- supervisor at Foote, Cone & Belding, UP son radiator, Rochester products, Los Angeles, joins Kenyon & Eckhardt, wide lamp and New Departure Div. that city, as creative director. Robert SALES _ ;counts. He joined agency in 1952 as H. Black, formerly president of Valley :count executive. Farm Foods, Detroit, joins Kenyon & Eckhardt, there, as account supervisor. BUY -_ Howard Morgens, president of Proc- Sanford H. Marga- r & Gamble Co., N. Y., receives an- WREX -TV Tal award of Advertising & Allied In- lith named creative director of Zimmer, Keller & Calvert, De- THE First CARTA award troit. He has been with agency for past The first annual CARTA award HOT was presented to Ben C. Duffy, five years in various vice chairman of BBDO. The creative capacities. Be- BUY GET THE FACTS award, established by the Catholic fore joining ZK &C, Mr. Margalith he was FROM OUR Apostolate of Radio & Television, with Al Paul EVERY PERSPIRING REPS was made to Mr. Duffy during Lefton Co., Philadelphia. the organization's annual com- William G. Rolley and John Jakes munion breakfast at the Waldorf- join The Rumrill Co., Rochester, N.Y., MONTH H R IELEVISION,INC. Astoria Hotel in New York and as account executive and coypwriter, -CAT REX-T-CT cited his "outstanding contribu- respectively. Mr. Rolley formerly was CHANNEL ROCKFORD tions" through the years in the general sales, manager of Theatre Net- 1 3 fields of radio, tv and advertising. work Television Inc., N. Y., and Mr. VJrPM. BFISCH9 Ír,\JJ Jakes was product promotion manager

tOADCASTING, NOVEMBER 28, 1960 81 of Abbott Laboratories, North Chicago, Weiss & Co., best radio commercial, Harold Black, Ill. and Don Dickenson, Needham, Louis formerly assistant Dennis Altman, formerly with Mc- & Brorby, best magazine ad. Mr. Bax- sales promotion-pro- Cann- Erickson, Chicago, and Martin ter was cited for best newspaper ad. duction manager at Cohen, previously with Montgomery CBS -TV, named pro- Jahn Amodeo appointed radio -tv duction manager, ad- Ward, that city, to creative department production manager for White & Shu- of North Adv., Chicago, as copywriters. vertising and sales ford Adv., El Paso, Tex. He had been promotion depart- with El Paso. Felipe Cantu appointed director of KELP and KROD, both ment, CBS tv stations new Latin American department of Carl Gylfe, formerly account execu- Mr. Black division. Mr. Black, Cusick, Schwerke & Wild Adv., San tive at Tatham -Laird, Chicago, appoint- who left CBS briefly earlier this year Antonio, Tex. Agency now offers full ed advertising manager for Armour to become a free -lance writer, started bilingual advertising, marketing time Foods Div. at Armour & Co., that city. with network in 1956. Herman Aron- and research counsel. He succeeds Noel C. Peltier, resigned. son, member, tv stations advertising de- Bob Holmes joins Cappel, Pera & partment, becomes production super- C. D. Rod -Riguez direc- Reid, Orinda, Calif., advertising agency, appointed art visor. tor at Beckman Koblitz Adv., Los. as member of writing staff. Angeles. Abbott London, appointed general Grace Mathias and Matt Grass join manager of new KKAR Pomona, Calif. William Gebhardt, formerly account Werman & Schorr, Philadelphia, as He formerly was manager of back- executive on Sunbeam bread and Fabro timebuyer and copywriter, respectively. ground music service at Harriscope Inc. pet food at Bearden-Thompson -Frankel which owns KKAR. Charlie Powers, David E. Hartman joins Howard H. Inc. & Eastman -Scott, Atlanta, joins formerly on sales staff of KDAY Los Monk & Assoc., Rockford, Ill., as ac- Hicks & Greist, N. Y., as account ex- Angeles, joins KKAR as station man- count executive. ecutive on Metropolitan Broadcasting ager. Gene Seehafer, formerly of Need- Co. Bill Bennett, formerly program di- ham, Louis & Brorby, Chicago, joins THE CBS Radio, that city, as account execu- MEDIA rector of KHUL (FM) Houston, tc tive. James F. Simons, KQUE (FM), that city. national sales manag- Jack Baxter, president of Creative Gerald F. Maulsby, manager of net er for Los House, chosen "Copywriter of the Year" KFWB work broadcasts for CBS Radio, name( Angeles, by the Chicago Copywriters Club. promoted to director of network programs. Mr station manager in ad- Other recipients: Jane Zimmerman, Maulsby served as assistant director o dition to current re- Foote, Cone & Belding, best tv com- CBS public affairs for one year befon sponsibilities. Before mercial; Jay Levinson, Edward H. joining the radio network as manage joining station in of network broadcasts in 1949. 1959, he was director Mr. Simons of operations for Mu- Steve Shepard, vp and general man tual Broadcasting System and before ager of KOIL -AM -FM Omaha, Neb. that was in Chicago office of John promoted to national sales manager o Blair & Co. all Star stations. Steve Brown appoint ed program director for Star station Richard W. Schultz, vp and sales (KOIL -AM -FM Omaha; KICN Den ANCHORAGE manager of WARU Peru, Ind., appoint- ver; KISN Portland, Ore.) . ed manager, succeeding Denver I. APO LONDON `' MOSCOW Dever who joins WTAP Parkersburg, Al Heacock, formerly national prc ROC PARIS r ' TOKYO W. Va., as sales manager. Ron Cook gram manager for all Bartell station - - ROME named program director of WARU. (WOKY Milwaukee; WAKE Atlanti KCBQ San Diego, Calif.; WADO Ne' Fred Moegle appointed general man- York; WYDE Birmingham, Ala.; KY. CONGO ager of KWIX -FM St. Louis. He is San Francisco), appointed prograi former radio personality in that area. manager of WBZ Boston and WBZ. John A. Mitchell, formerly with Springfield. WJCW Johnson City, appointed pro- FrankG. "King, gram director of WSIX Nashville, both tn Tennessee. tional sales managt of KTVU (TV) Oal Mrs. Evelyn Woolston appointed land - San Francise ONLY SECONDS AWAY merchandising, promotion and publicity elected vp of Oal director for Knight Broadcasting Sta- land - San Francis( FROM ANY NEWS CENTER tions of New England. She formerly Television Corp ON FACE OF THE GLOBE was continuity director for WHEB which owns statio Portsmouth, N. H., and had served as Stoddard P. Johnso Mr. King merchandising manager of WSCS-AM- sales executive fi WITH COMPLETE TV Charleston, S. C. station, elected assistant secretary. Ray E. David, formerly manager of Richard C. Johnson, KBOM Bi NBC NEWS Williston, N. D., chamber of com- mark, elected president of North D merce, named commercial and promo- kota Broadcasters Assn., succeedit COVERAGE tion manager of KEYZ, that city. John Baler, KXGO Fargo.

WVET- RADIO - ROCHESTER 4, N. Y. Tom Burkhart appointed regional Gene Lieberman, formerly sales ser NATIONAL REPRESENTATIVE: sales manager of WLOS -TV Asheville, ice liaison between NTA and WNTI N. C. He joined station in May 1959 TV New York, RKest E. Est-man Cr Co., in:. named manager of sal after t'trc: year..-; wit': Ziv -TV. service of WNTA -TV.

82 (FATES & FORTUNES) B'_.A:n:TM, NOVEMBER 28, 19 Del Gore named Art Smith Jr., WMTS Murfreesboro, Leif Brush appointed head of public general sales manager elected president of Tennessee Broad- affairs programming at WNAK Nanti- of KGO San Francis- casters Assn., succeeding Charles coke- Wilkes-Barre, Pa. He formerly co. He has been ac- Brakefield, WREC -AM -TV Memphis. was with WJNC Jacksonville, N. C. count executive at William A. Potts, WDKN Dickson, John D. Gillman appointed head of KGO -TV for past two elected vp, M. and Carter Parham, newly created years. Prior to that, WDEF promotion, merchandis- -AM -TV Chattanooga, elected ing and advertising department of he was general man- secretary- treasurer. Elected to board: WOBS Jacksonville, Fla. ager of KARM and F. C. Sowell, WLAC Nashville; Frank- sales manager of Mr. Gore lin Brown, WMBC McMinnville; and John MacGuire joins KFJZ Fort KJEO -TV, both Fresno, Calif. Mr. Brakefield. Worth, Tex., as member of news staff. Loren C. Smith, formerly newscaster Robert Peel, formerly production Alan Douglas, formerly announcer at WTSA Brattleboro, Vt., to WACE director and promotion manager at at WEWS (TV) Cleveland, to KTTV Chicopee (Springfield), Mass., as news WIND Chicago and recently head of (TV) Los Angeles in similar capacity. director. Dean Scott and Ken Gaugh- his own audio -visual production -con- Carl Ide joins WTAE (TV) Pitts- ran, air personalities at WACE, pro- sultant business in that city, appointed burgh as newscaster. He formerly was moted to music director and pr director, promotion manager of WITI -TV Mil- with KDKA, that city. respectively. waukee. Corky Cartwright named local sales William H. Stevens appointed pro- Donald E. Hardin appointed adver- duction director of KFSD -TV San tising- merchandising director of WKRC- manager of KTVT (TV) Fort Worth, Tex. He was member of sales staff. Diego, Calif., succeeding Jim Wade. TV Cincinnati. Peggy Rogers named Mr. Stevens was staff director. promotion director. Ray Menefee joins sales staff. Ken Carey, formerly San Francisco Richard K. A'Hearn named producer - Don Weller, chief engineer at WISN director at WKBW -TV Buffalo, N. Y. Milwaukee (WISN Radio Div. of manager of AM Radio Sales Co., appointed assistant manager of KSAY He has been with station since April Hearst Corp.) for past 26 years, re- 1959. signs to become consulting engineer San Francisco. with Charles E. Brennan & Assoc., that Dick Drury, pro- Scott Beach, formerly with WCCO city. He has been active in engineer- gram director of KQV Minneapolis, joins KCBS San Francis- ing field since 1921 and helped install Pittsburgh, promoted co as writer-producer. WMAQ Chicago following year before to operations man- Al Collins, formerly personality on joining Western Electric Co. in 1929 ager and community NBC -TV's Tonight, joins KSFO San and WISN in 1934. services director. He Francisco as personality. will be in charge of Ralph Mann, formerly NBC director all and Bill O'Toole, formerly with ABC, of talent and programming contract ad- programming production for sta- ministration, named vp of Broadcast Mr. Drury Management Inc. (tv production firm), tion. The N. Y., effective Dec. 5. Cal Kolby, formerly news director of WPOP Hartford, to WINF Manchester, R. Alan AUTO JOCKEY Campbell, formerly an- both Connecticut, as air personality approved nouncer at WTTG (TV) Washington, and regional sales representative. to WBAL Baltimore in similar capacity. by Engineers & Management Thomas Hagner appointed account Ken Courtright, formerly staff an- executive for WJZ -TV Baltimore. at nouncer at WLOF -TV Orlando, Fla., NAB Fall Conferences in to KYW Cleveland as newscaster. Joe McGinley, formerly salesman at WCOS-TV Columbia, S. C., to WRGP- S. F.- Denver -Omaha Mrs. Pat Tannehill, formerly copy- TV Chattanooga, Tenn., in similar ca- writer at Willis S. Martin Adv., Fort pacity. AUTOMATION Wayne, Ind., to WPTA (TV), that city, Jonathan Schiller, formerly with in- with as director of continuity. formation department of CBS Radio, I. Automatic AUDIO cueing of announce- Robert O. Paxon to WROW Albany- Troy- Schenectady, ments (No silver paint or foil) appointed general N. Y., as music director. sales manager of Richard Femmel, news director of 2. Automatic AUDIO cueing of records KHOU -TV Houston. WXYZ -TV Detroit, appointed director (backed up for perfect cue) He formerly was sales of community affairs. manager of KETV Dick Minton and Darrell Edwards 3. No tones to cause trouble (TV) Omaha, Neb., join WKBN Youngstown, Ohio, as news for past three years. reporter and host, respectively. Prior to that, he was 4. Remote push button control of each Budd Weeding rejoins KNX Los sales manager of Mr. Paxon tape and Changer as of program depart- KTVH (TV) Hutchison -Wichita, Kan. Angeles member ment. He had been with station in 5. Factory installation included with expert Stanley S. Milton joins sales staff of 1949 when he left to join Leo Burnett, advice from former manager-owner WCSH Portland, Me. Los Angeles -New York -Chicago, where he has been since. Gene Seehafer rejoins CBS Radio Network as account executive in Chi- Patricia Lyon Wright joins KHJ -TV CALL-WRITE -WIRE cago after six years with Needham, Los Angeles as director of research. that city. SHALER -AITKEN COMMUNICATIONS Louis & Brorby. He first joined CBS She has been with KPOP, 305 St. -Taft, Calif. Radio in Chicago in 1952 and spent Blaine Littell, producer for CBS Harrison two years as director of research and News, N. Y., appointed news corre- Tel: RO 5 -4086 sales promotion. spondent. 83 BROADCASTING, NOVEMBER 28, 1960 Hollywood, Calif., and New York, joins WBIC Bay Shore, Long Island, as air personality. John F. Williams, formerly with As- sociated Publishers, N. Y., joins WMCA, that city, as account executive. James A. Karras of Metropolitan Broadcasting Co., joins station as program assistant. William B. Decker, station manager of WMAQ Chicago, to general manager of KNBC San Francisco. Before becoming manager of WMAQ last November, he was sales director of Mr. Decker WNBQ (TV) Chicago and WBUF -TV Buffalo. Mr. Decker joined NBC in 1952 after serving in sales capacities with WMAL -AM -TV Washington. Ken Stuart, d.j. with KTNT -AM -FM Tacoma, Wash., joins KTNT -TV as announcer-film editor. Donald Davis promoted from program director to manager of KAFP Petaluma, Calif. Before joining station in November 1959, he was with TvB's new board of directors KFRC San Francisco Officers of the new TvB board of Hall, president of Meredith Broad- and other stations and directors shown following their elec- casting Co., secretary. Back row Mr. Davis has been active in in- tions Nov. 18: front row (1 to r) : (from left) : Norman E. Cash, TvB dustry for past 23 years. Gordon Gray, president, WKTV president, and Otto Brandt, vp of John Mahan, formerly program di- (TV) Utica, N. Y., treasurer; Glenn KING -TV Seattle, Wash., retiring rector of WPEN Philadelphia, to Marshall Jr., president. WJXT (TV) board chairman. The elections took WIBG, that city, as production director. Jacksonville. Fla., chairman; Payson place in New York. Bill Payne and Dave Crane join news department of WCKT (TV) Miami as weekend news editors. They both formerly were with WPTR Albany, with Ohio Farm Bureau Federation. Jack Carroll named senior producer, N. Y. public service programming production, Art Schreiber appointed news direc- at WLWC (TV) Columbus, Ohio. He John R. Heiskell appointed farm di- tor of KYW Cleveland, succeeding has been with station since 1949. rector of WSAZ-AM -TV Huntington, Gary Franklin who resigned. He form- Charles R. Angeletti, joins WLWC as W. Va., succeeding late William D. erly was with WERE, that city, in sim- member of sales staff. (Farmer Bill) Click. He formerly was ilar capacity. Paul M. Butts, formerly assistant national sales director of Don Lee Broad- casting Co., Hollywood, appointed marketing representative for KNX -CBS Radio Pacific Network Sales Dept., Los Angeles. Sherri) Hops joins sales pro- Newest among the motion department. DIAL 1110 50,000 WATTS Bill Jenkins, formerly commercial leaders serving manager of WMKE -FM Milwaukee, to WISN, that city, as account executive. Previously, he was commercial manager America's greatest of WQFM (FM) Milwaukee. RADIO LOS ANGELES

radio market! Represented by PROGRAMMING DONALD COOKE INC, Harry O'Connor, formerly president More audience per dollar and general manager of KGKB Tyler, than other leading radio any Tex., appointed national sales repre- station in greater Los Angeles! sentative for Commercial Recording Corp., Dallas. Company produces ra-

84 (FATES & FORTUNES) BROADCASTING, NOVEMBER 28, 1960 Curtis R. Hammond appointed com- IRE announces awards mercial vp of marketing development for Raytheon Co., Newton, Mass. He Ralph Bown, former Bell Tele- has been director of commercial sales phone Labs scientist, named to redevelopment. ceive "Founders Award, 1961," of Institute of Radio Engineers, for John A. Curley, formerly divisional "outstanding service to ... IRE sales manager for Norge Div., Borg and ... contributions to the ra- Warner Corp., promoted to national dio engineering profession. Ernst field merchandising manager with re- A. Guillemin, Wester professor of sponsibility for market development electrical engineering at Massa- and merchandising programs for deal- chusetts Institute of Technology, ers. receives "Medal of Honor, 1961," Charles P. Ginsburg, who led in de- for "outstanding scientific and en- velopment of Videotape tv recorder for gineering achievements." Ampex Corp., Redwood City, Calif., has been named recipient of "Vlademar Poulsen Gold Medal" from Danish dio station promotion jingles. Academy of Technical Sciences. Mr. Norman C. Lindquist, previously ac- Ginsburg is first native -born American count executive at United Artists -Ziv to receive award presented only six Television Programs, Chicago, joins times since its inception in 1939. Fred A. Niles Productions, that city, as vp in charge of industrial film sales. INTERNATIONAL He formerly was with Wilding Pictures John N. Manson Ill, vp and general Inc. manager of Screen Gems de Mexico, S. A., headquarters of Screen Gems' Mel Schlank, formerly general sales Latin American distribution organiza- manager of World TV, -Wide N. Y., tion, resigns effective Feb. 1, 1961 to joins Javelin Productions Div. of In- head new independent distribution and dependent Television Corp., that city, production organization. HIKE up your ratings with as sales manager. Gerald E. Nason named manager of "CHATTER'S WORLD." S. Robert Rowe of Goodson- Todman new Montreal office of Erwin Wasey, Productions, N. Y., named of producer Ruthrauff & Ryan Ltd. located at 1310 DISTRIBUTED BY Say When, new game show debuting on Green Ave., Montreal. STERLING TELEVISION CO. INC. 2. NBC -TV, Jan. NEW YORK CHICAGO HOLLYWOOD TORONTO Richard B. Bradshaw, account ex- Bert Spielvogel joins On Film Inc., ecutive at Foote, Cone & Belding, Chi- Princeton, N. J., as director of cinema- cago, appointed managing director and tography. chief executive officer of Foote, Cone & Belding Canada Ltd., headquartering KRNT -TV is EQUIPMENT & ENGINEERING in Toronto. Pat Freeman, president of John Bylo appointed marketing direc- FC &B Canada Ltd., will assume addi- very big in tor for Industrial Electronic Engineers, tional duties of plans board chairman. Los Angeles. He has been sales man- Mr. Bradshaw has served on Kraft Des Moines ager since 1954. foods, Hallmark and General Food accounts for past 11 years. Martin J. Sheridan, pr director at Big in total audience - Admiral Corp., Chicago, elected vp. see all surveys GOVERNMENT Big in total adult audience - Former newspaperman, he has been see all surveys with firm since 1951. Captain Evan P. Aurand, naval aide to President Eisenhower, cited by FCC Big in service to the community - see Central Surveys for ". . . meritorious and conspicious Big in news -five years of service ..." to agency in establishing dominance - see all surveys emergency communications networks. Big in personalities - see Capt. Aurand, who has served as White Central Surveys House liaison with FCC, will return to Big in believability - see Central Surveys WHO READ sea duty in January. MEN Big in local business -see BUSINE55PAPERS DEATHS FCC figures Big in the lives of people in the MEAN BUSINESS Robert L. Comstock, 24, program di- community- see the people rector of KOCW -FM Tulsa, Okla., in sales Impact see Katz qBP Big - died Nov. 11 while undergoing heart surgery in Tulsa hospital. KRNT -TV is Charles Hess, 34, production man- In the Radio -TV Publishing Field ager at Lang -Worth Feature Programs, N. Y., died Nov. 16, as result of chronic Des Moines only BROADCASTING qualifies heart condition. for membership in Audit Bureau Television Frank C. Dahm, 57, script writer in of and Associated Circulations 1930's of Little Orphan Annie and Ma A COWLES OPERATION Business Publications Perkins radio serials, died Nov. 17 in Valhalla, N. Y., after auto collision.

BROADCASTING, NOVEMBER 28, 1960 81 FANFARE that 73% of them serve ice cream for A physique contest dessert (most homes have three radios), in reverse at KSFO and one home in five has cottage cheese on hand (radio completely cov- The fat man has come into his own, ers the market, while newspapers miss with the help of KSFO San Francisco. 13 -60% of families and tv misses a Believing that under many paunch 8 -30% ) . and bulge lies the physique of a Greek god, KSFO d.j. Jim Lange conducted a Free rides for listeners "Fat Atlas" contest. Bay area listen- Three hours after the Los Angeles ers nominated their favorite Fat Atlas busses stopped running Wednesday for a list of prizes which included a (Nov. 16) because of a mechanics' three -month membership at Vic Tan - strike, Gene Weed of KFWB, started ney's gym. appealing to motorists for rides to help Over 11,000 votes were recorded in citizens left stranded by the break- the spur -of-the -moment contest. The down in public transportation. As calls affair was termed "disorganized but came pouring in, KFWB set up a spe- exciting," and entries included news- cial switchboard to handle them. Sports paper columnists, sports figures, stu- and headline newscasts were replaced dents from every major school, as well with the free ride service, telling people as fathers, brothers, sweethearts and where they could get rides to work or acquaintances. school. The service will continue until Letters of nomination were signed the strike is ended. by at least ten people and had to be Johnny Grant, KMPC Los Angeles in within three days from the initial Winner by a neck d.j., whose 3 -6 p.m. Freeway Club is announcement. Voting in the con- drivers, Zsa Zsa, attired in her natural aimed at urged them to share test took seven days. their cars with former bus riders, say- Winner of the "Fat Atlas" award ostrich-feather plumage, raced last Bridgette, ing, "Remember, the guy you pick up was Don Manoukian, the hulking week against Gina and in might be your boss." guard of the Oakland Raiders pro foot- likewise attired, a promotion Hollywood, ball team. He garnered 2,912 votes staged by KFWB Peaceful coexistence edging out the runner -up by a mere Calif. The lovely "ladies," in a neck- were WHEB Portsmouth, N. H., has 250 votes. Mr. Manoukian took home long and -neck contest, raced by KFWB d.j.s at the Great proved that radio and newspapers can a long list of prizes including a 76 -oz. Western Exposition and Livestock get along very well together. The sta- steak, a throne, a magnum of cham- B. Mitchel tion proved the point with a twist of and a month's show in Hollywood. pagne, two giant pizzas only means of the radio dial. supply hamburgers and Reed, using the of popcorn, guiding an ostrich, wielded a Several months ago, Harold H. milk shakes from a local restaurant broom to bring Zsa Zsa into line. Segal, manager of WHEB, found out called the Hippo. Linking Zsa Zsa and a broom is that there was no radio in the offices All prizes in the KSFO contest were hard on the imagination ... and of the Portsmouth Herald. To remedy offered by listeners. the ostrich doesn't seem to care the situation, he offered to present the for it either. newspaper with a set with the wish that RAB courts dairymen it be tuned, occasionally, to WHEB. It may be a coals -to- Newcastle ap- The newspaper accepted the offer proach, but the Radio Advertising The study on the snack tray, "Radio at a Chamber of Commerce dinner, Bureau thinks stations can fire up busi- Delivers More for Dairy Advertisers," and the radio was dispatched, post ness by sending costumed milkmaids carries the kind of information RAB haste, to the Herald office. If the radio to serve dairymen their own product thinks dairymen will be glad to swal- is used in that office, it will be turned to with cookies and a printed sales pre- low. It tells them that 97% of families WHEB. It has to be. The gift is sentation. use milk (96% of them own radios), calibrated so that the only station than can be tuned to is WHEB. Mr. Segal promised to read the America's Leading Business Brokers Herald every day. Drumbeats... Interested in buying or selling Radio and TV Properties? Underwater music When the nuclear submarine U.S.S. Patrick Henry departs When your business is transacted through on its next underwater mission, its the David Jaret Corp., you are assured of crew will go about their tasks to the accompaniment of music, courtesy of reliability and expert service backed by our WINS New York. In a letter to the 37 years of reputable brokerage. station, the Patrick Henry's "Fire Con- trol gang" explained that one of the crew's chief sources of entertainment "during the gruelling underwater trips" 150 MONTAGUE STREET is its tape recorder. If the station would fill the craft's abundant BROOKLYN 1, N.Y. supply of blank magnetic tapes with WINS music, it ULster 2 -5600 would be much appreciated, wrote the crewmen. WINS was happy to oblige,

86 BROADCASTING, NOVEMBER 28, 1960 presenting the music -filled tapes to four "In my broadcast experience of more than twenty years, I have never operated a more reli- crew representatives in a New York able or better constructed piece of equipment" ceremony on Nov. 20.

Santa calling WTCN Minneapolis- St. Paul and Clover Leaf Creamery Co. are teaming up to enable area youngsters to talk, "on -the- air," with Santa Claus. Children can participate in the Christ- Mr. C. K. Chrismon, Chief Engineer, mas season promotion by filling out WHOO Radio, Inc., forms provided by the sponsor and mail- Orlando, Fla. ing them to the station. Every child who registers receives a letter from Santa, while as many as possible are telephoned during the Santa Calling program, Saturdays, 11 a.m. to 12 noon. Recordings of the conversations are presented to the children as souvenirs. Annual event For the second year, KABC -TV Hollywood and the U.S. J FM Marine Corps Reserve will team up next month for the untelevised presentation of "Chucko's Christmas Show for Toys MULTIPLEX for Tots" in the Los Angeles Sports SYSTEM

Can Be Used with Any FM Transmitter in the 88 - 108 me Band GEL's is the oldest, field -proven, successful Multiplex Equipment in operation. Typical of this proud family of fine instruments is the GEL Multiplex System, Series FMC -a frequency -division multiplex system providing for the integration of a main channel and one or two sub -channels into an allocated FM channel. Wrote Mr. C. K. Chrismon of WHOO Radio, Inc.: "In operation the usual Multiplex difficulties have happily been of no consequence here. We sometimes run three separate programs on our two subchannels and main channel. Some of our subchannel subscriber accounts are as far out as Bowling spokeswoman seventy miles. Cross -talk has been no problem with our GEL Exciter although our transmitter is twelve years old. First, the only maintenance Sharon Ritchie, Miss America necessary has been occasional tube change. We have experienced no of 1955, has been appointed direc- an tor of women's activities of Amer- component failure whatever." ican Machine & Foundry Co., The only external connections required for the FMC Multiplex System Bowling Products Group, New are those made to existing FM Transmitter, to the main and sub -channel York. She will appear in advertising, at bowling clinics and pro- audio input equipments, and to a 110 volt. 60 cps, single -phase primary motions, making her television power source. debut for AMF at the World's Ask any user in your area about the GEL Multiplex System. We will be Invitational Tournament in Chi- furnish names request. cago. The company will sponsor happy to on tv coverage by WGN -TV there GEL makes available a complete FM line of 15KW and 1KW Transmit- Dec. 11, 6 -7 p.m. The appoint- ters, and Exciters for converting conventional FM Transmitters to ment is evidence of AMF's inter- Multiplexing use. est in the women's market, which Write to Broadcast Sales, Dept. -3, it also has been seeking this year for GEL FM Technical Bulletins with spot tv tests, using daytime announcements. AMF sponsors daily radio sportcasts by Bill Stem GENERAL ELECTRON/C on Mutual and underwrote the Tomorrow specials on CBS-TV this season. AMF's agency is LABORATORIES, /NC. Cunningham & Walsh. 18 AMES STREET, CAMBRIDGE 42, MASSACHUSETTS

BROADCASTING, NOVEMBER 28, 1960 87 Arena. Admission for the program will The piano player blues to the site for a 5- minute program. be one new, unwrapped toy per person. The Majestic Theatre, one of several KABC's Chucko the Clown will act as WBEL Beloit, Wis., cooperated with movie houses owned by Standard in M.C. to introduce Roy Rogers and Dale Standard Theatres Inc. on a piano -play- Beloit and other Wisconsin cities, Evans, Gene Barry of Bat Masterson, ing marathon promotion, which brought bought a schedule of announcements on Jay North of Dennis the Menace, Peter the station fresh business and drew large WBEL, which in turn sold tie-in spot Brown of Lawman, Connie Stevens of crowds. Purpose of the promotion: to packages to 12 other business interests. Hawaiian Eye, Nick Adams of The stimulate box office for the motion pic- Theatre passes were awarded for the Rebel, and other tv stars. The program ture, "Song Without End." closest estimate on how long Mr. Czim- has received the endorsement of Los WBEL hired a Hungarian refugee, ber would play. Angeles civic organizations including Leslie Czimber, to appear in Leath's The pianist broke his own record the PTA, YMCA and Boy and Girl Furniture Store window and attempt to playing 79 hours (but with a 10- minute Scouts. The "Toys for Tots" drive is break his own claimed world record of break each hour). The event drew an exclusive Marine Corps Reserve ac- continuous playing-78 hours, 19 min- large crowds and WBEL and theatre tivity to provide toys for underprivi- utes and five seconds. It installed a officials reported the promotion an un- leged children at Christmastime. broadcast line and each hour switched qualified success.

FOR THE RECORD Brownsville, Tenn. - Haywood County STATION AUTHORIZATIONS, APPLICATIONS Bcstg. Co. 1230 kc, 5 kw D. P. 0. address Box 71, Columbia, Tenn. Estimated con- As compiled by BROADCASTING: Nov. 17 $20,079, first year operating cost $36,000, struction cost $25,100, first year operating revenue $40,000. Principals include Nathan cost $38,000, revenue $48,000. Principals in- through Nov. 22. Includes data on new Oppenheim and Richard O'Connor, 48% clude R. M. McKay Jr., sole owner, has in- stations, changes in existing stations, each, and Celia Oppenheim (wife of Nathan) terest in WKRM Columbia, Tenn. Ann. and Mary O'Connor (wife of Richard) 2% Nov. 17. ownership changes, hearing cases, rules each. Mr. Oppenheim manages motel. Mr. O'Connor is employe of WFLY Troy, N. Y. & standards changes, routine roundup. Ann. Nov. 17. Existing am stations APPLICATIONS Abbreviations: DA- directional antenna. cp construction permit. ERP- effective radiated New am stations KSLO Opelousas, La.-Cp to increase day- power vhf -very high frequency. uhf time power from 250 w to 1 kw and install ultra high frequency. ant.-antenna. aur-- APPLICATIONS new trans. (1230kc). Ann. Nov. 22. aural. vis.- visual. kw- kilowatts. w-watts Tucson, Ariz. -L. G. Gilmore. 830 kc, 1 KWOC Poplar Bluff, Mo.-Cp to increase me-megacycles. D-day. N- night. LS- kw D. P. 0. address 2641 E. 10th St. Esti- daytime power from 1 kw to 5 kw and local sunset. mod.-modification. trans.- mated construction cost $29,080, first year install new trans. (930kc). Ann. Nov. 17. transmitter. unl.- unlimited hours. kc -kilo- operating cost $45,000, revenue $55,000. Mr. Berlin Bcstg. Co., Littleton, N. H.-Amend- cycles. SCA- subsidiary communications Gilmore owns trailer court. Ann. Nov. 17. ment (for new station) to change frequency authorization. SSA -special service authori- Blythe, Calif.-Riverside Bcstg. Co. 1380 from 1230 kc to 1400kc, change ant.- trans. zation. STA- special temporary authoriza- kc, 500 kw D. P. 0. address 217 Iowa Ave., location and delete contingency clause. Ann. tion. SH-specified hours. -educational. Riverside, Calif. Estimated construction cost Nov. 17. Ann.- Announced. $15,000, first year operating cost $30,000, WCTC New Brunswick, N. J.-Cp to in- revenue $40,000. Principals include James S. crease daytime power from 250 w to 1 kw Kipp, 60 %, and James W. Gardner, 40 %. and install new trans. (Requests waiver of Existing tv stations Ann. Nov. 22. sec. 1.354 of rules.) (1450kc). Ann. Nov. 17. Saranac, Mich. -Grand Valley Bcstg. Co. KRNR Roseburg, Ore. -Cp to increase day- CALL LETTERS ASSIGNED 1520 kc, 250 w kw D. P. 0. address Box 233. time power from 250 w to 1 kw. (1490kc). KVLS (TV) Flagstaff, Ariz.- Saunders Estimated construction cost $16,500, first year Ann. Nov. 18. Bcstg. Co. operating cost $40,000, revenue $64,766. KAIQ (TV) San Antonio, Tex. -Southwest Wayne Stebbins, sole owner, owns theatre. CALL LETTERS ASSIGNED Texas Educational Tv Council. Ann. Nov. 16. KBRR Leadville, Colo.-Continental Divide WYAH -TV Portsmouth, Va. - Christian Kansas City Mo.-Bcstg. Inc. 1190 kc, 1 Bcstg. Co. Changed from KLVC. Bcstg. Network Inc. kw. P. 0. address 140 Woodlawn Center, WGSB Geneva, 111.-Fox Valley Bcstg. Co. Littleton, Colo. Estimated construction cost KLOE Goodland, Kans. KFBI Inc. New am stations $64,438, first year operating cost $175,000, Changed from KBLR. - revenue $200,000. Principals include Robert KTCI Terrytown, Neb. -Terry Carpenter ACTIONS BY FCC B. Martin, 75.25 %, Robert A. Rubin, 9.32 %, Inc. Brockton, Mass. - Associated Enterprises, Robert M. Fifer, 7.17 %, Timothy D. O'Con- KVSH Valentine, Neb. -Valentine Bcstg. granted 1410 kc, 1 kw D. P. 0. address 63 nor, 1.08 %, and Estate of Walter W. Miracle, Co. Chestnut St., Springfield, Mass. Estimated 7.17 %. Messrs. Martin and Rubin own WILY Greenville, N. C. -H and R Elec- construction cost $30,482, first year operating KMOR Littleton, Colo. Mr. O'Connor is em- tronics Inc. cost $71,500, revenue $78,000. Owners are ploye of KMOR. Mr. Fifer has interest in WJAS Pittsburgh, Pa.- National Bcstg. Co. Alan C. Tindal, Kristian Solberg, Paul J. oil investment and drilling company. Ann. Changed from WAMP. Monson and John J. Sullivan (each 25 %). Nov. 16. WIWL Winchester, Va. -Edwin R. Fischer. Mr. Tindal is president and 7.2% stockholder Columbus, Neb.-E. G. Wenrick Bcstg. Co. of WSPR Springfield. Mr. Solberg is 28.8% 1050 kc, 1 kw D. P. 0. address North Side New fm stations stockholder of WSPR, Mr. Monson is pro- Square, Oskaloosa, Iowa. Estimated con- gram director of WSPR. Mr. Sullivan is struction cost $39,000, first year operating ACTION BY FCC sales manager of WSPR. Ann. Nov. 22. cost $82,000, revenue $71,000. Principals in- Media, Pa. - Brandywine Bcstg. Corp. Latham, N. Y.- Iroquois Bcstg. Co. clude Everett G. Wenrick sole owner, has Granted 100.3 mc, 2.738 kw. P. O. address Granted 1600 kc, 500 kw D. P. 0. address interests in KBOE Oskaloosa, Iowa, and 315 North Bowman Ave., Merton Station, Pa. 17 Duncan Dr. Estimated construction cost KFXD Nampa, Idaho. Ann. Nov. 16. Estimated construction cost $9,152, first year operating cost $15,000, revenue $17,500. Prin- cipals are M. John Boyd (13.48 %), Joseph Seitchik and Alva R. Hopkins, 11.22% each. Mr. Boyd is chairman of biological chemistry at Hahnemann Medical College and Hospital, Philadelphia. Mr. Seitchik is doc- NEW YORK tor at same institution. A. R. Hopkins is employe of RCA. Ann. Nov. 22. 60 East 42nd Street APPLICATION MUrray Hill 7 -4242 Portland, Ore.-KPDQ Inc. 93.7 mc, 49.7 kw. Ant. height above average terrain 981 WEST COAST ft. P. 0. address 4903 N. E. Sandy Blvd. Estimated construction cost $23,617, first year 860 Jewell Avenue operating cost $22,512, revenue $45,005. Prin- Pacific Grove, cipals include John W. Davis, 51 %, and Aria California Z. Davis, 9 %. Mr. John Davis is licensee of NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 KPDQ Portland, Ore. Mr. Arla Davis is employe of KPDQ. Ann. Nov. 17. SALE OF RADIO AND TELEVISION STATIONS WASHINGTON Existing EVALUATIONS fm stations 1625 Eye Street, N.W. APPLICATION FINANCIAL ADVISERS District 7 -8531 WTFM(FM) Babylon, N. Y.-Cp to change ERP from 15 kw to 20 kw, change ant. height above average terrain from 120 ft. to 173 ft., install new trans., change ant.- trans. and studio location and change station location from Babylon, N. Y. to Flushing, N. Y. Ann. Nov. 18. 88 (FOR THE RECORD) BROADCASTING, NOVEMBER 28, 1960 i SUMMARY OF COMMERCIAL BROADCASTING NOW AVAILABLE Compiled by BROADCASTING Nov. 23 IN THE RCA LINE OF ON AIR CP TOTAL APPLICATIONS Lic. Cps. Not on air For new stations NEW TRANSISTOR AM 3.494 46 105 833 FM 742 54 226 F6 AMPLIFIERS TV 477 52 116 103

OPERATING TELEVISION STATIONS Compiled by BROADCASTING Nov. 23

VHF UHF TV Commercial 453 76 529 Non -commercial 38 14 52

COMMERCIAL STATION BOXSCORE As reported by FCC through Sept. 30, 1960

AM FM TV Licensed (all on air) 3,469 723 475' CPs on air (new stations) 53 40 14' CPs not on air (new stations) 96 217 113 Total authorized stations 3,618 980 657 Applications for new stations (not in hearing) 611 66 29 NEW TYPE Applications for new stations (in hearing) 202 34 75 BA -31A Total applications for new stations 813 100 104 Applications for major changes (not in hearing) 577 25 34 Applications for major changes (in hearing) 280 7 16 Total applications for major changes 857 32 50 Licenses deleted 0 0 0 PREAMPLIFIER Cps deleted 0 0 2 'There are, in addition, nine tv stations which are no longer on the air, but retain their OR ISOLATION AMPLIFIER licenses. 'There are, in addition, 35 tv cp- holders which were on the air at one time but are no longer in operation and on which has not started operation. for reduced

CALL LETTERS ASSIGNED WFPG Atlantic City, N. J. -Seeks assign- KFMA (FM) Little Rock, Ark. -Tanner ment of license from WFPG Inc. to Eastern maintenance and Bcstg. Corp. Bcstg. Co. for $262,500 plus $12,500 in promis- WTBS (FM) Cambridge, Mass. -WTBS sory notes and $2,800 in rental fees. Princi- Foundation Inc. pals include Atlantic Bcstg. Co., 90 %, and WAAB -FM Worcester, Mass.- Waterman H. Theodore Shane, 10 %. Atlantic Bcstg. Co. low -noise level Bcstg. Corp. is owned by Milton Diener, 53' %, Walter WKHA-FM Dover, N. J.- Drexel Hill As- Diener, 20 %, Daniel Diener and Jack Diener, sociates. 13'4 % each (brothers). Atlantic Bcstg. Co. WZIP -FM Cincinnati, Ohio- Greater Cin- is licensee of WUST and WJMD (FM) Be- Here's a compact new unit cinnati Radio Inc. thesda, Md. Mr. Shane is vice president and WSRW -FM Hillsboro, Ohio - Highland stockholder in advertising agency. Ann. featuring complete transistor Bcstg. Co. Nov. 16. WPTW -FM Piqua, Ohio -WPTW Radio Inc. WCHA -AM -FM Chambersburg, Pa.-Seeks design. This, plus stabilized WAZZ (FM) Pittsburgh, Pa.-Dynamic transfer of control of Chambersburg Bcstg. Bcstg. Inc. Changed from WILY (FM). Co. from Charles M. Cassel, 11.5% and John feedback has greatly reduced WJAS -FM Pittsburgh, Pa.- Natonal Bcstg. S. Booth, 45.7 %, to John S. Booth, 51.4 %. noise level and distortion. Co. Changed from WFMP (FM). Exchange of 11.5% interest for $20,000. Hold- WSEV -FM Sevierville, Teem. - Smokey ings of T. K. Cassel 36.19% (son of Charles Cool operation, achieved by Mountain Bcstg. Corp. Cassel), and Harriet D. Booth, 3.3% remain WSGM-FM Staunton, Va.-American Home the same. Ann. Nov. 16. low power dissipation, results Bcstg. Co. Changed from WAFC -FM. WGRP Greenville, Pa.-Seeks assignment in virtually trouble -free per- WSPT -FM Stevens Point, Wis.- Stevens of license from Kenneth B. Anderson and Point Bcstg. Co. Merle G. Anderson, equal partners, d/b as formance and long life. Greenville Bcstg. Co., to Greenville Bcstg. Self Inc. Change to corporate control with no contained power supply. Plug - Ownership changes financial consideration involved. Principals now include Merle G. Anderson, 50 %, Ken- in chassis for shelf mounting. APPLICATIONS neth B. Anderson, 49.5% (brothers), and wJwL Georgetown, Del. -Seeks assign- Ethel B. Anderson, .5% (wife of Kenneth Excellent frequency response. ment of license from Rollins Bcstg. of Dela- B. Anderson). Ann. Nov. 17. added bridging volume ware Inc. to Scott Bcstg. Corp. for $339,000 WTIV Titusville, Pa.-Seeks transfer of With (plus $26,000 for property). Herbert Scott, control of Crawford County Bcstg. Co. Ex- control, unit may be used as sole owner, has interest in WPAZ Pottstown, change of 36% interest from Robert Z. Mor- Pa. Ann. Nov. 17. rison, 32 %, and Victor D. Lindeman Jr., %, a bridging or isolation ampli- WDJK Atlanta, Ga. -Seeks transfer of to Robert H. Sauber, 50 %, Myron Jones, control from Joel S. Kaufmann, sole owner, 49.9 %. (Messrs. Saubers & Jones previously fier. Only $135. to Joel S. Kaufmann, 80 %, Donald J. Kauf- owned 32% each) and Kathryn Jones, .1% mann and James A. Kaufmann, 10% each. (wife of Myron Jones), for $18,900. Ann. Exchange of 20% interest for $960. Ann. Nov. 16. Writs to RCA, Dept. ND -88, Nov. 17. WRIB Providence, R. I.-Seeks assignment Building 15 -1, Camden, R.I. KRIS Mason City, Iowa -Seek transfer of of license from R. I. Bcstg. Co. to Spring- ln Canada: RCA. VICTOR control of Western Bcstg. Co. from Franklin field Bcstg. Co. for $225,000. Springfield Company Ltd., Montreal Bcstg. Co., arent company, to group headed Bcstg. Co. is group headed by Paul J. Per - by Peter A. Barnard, president. Mr. Barnard reault, president. Mr. Perreault owns shoe has interest in commercial fishing enter- store. Ann. Nov. 16. prise. Ann. Nov. 22. WESN North Augusta, S. C. -Seeks assign- WDOW Downgiac, Mich. -Seeks assignment of license from Shelton J. Rimer and RADIO CORPORATION ment of license from William Kuiper and Ted R. Woodard d/b as North Augusta of AMERICA William Eugene Kuiper, equal partners, d/b Bcstg. Co. to North Augusta Bcstg. Co. as Dowagiac Bcstg. Co. to Dowagiac Bcstg. Change to corporate control with no finan- Inc. Change to corporate form of business cial consideration involved. Principals now with no financial transaction involved. Prin- include Shelton J. Rimer, 52 %. Ted R. cipals and holdings remain the same. Ann. Woodard, 39 %, and Dorothy K. Rimer (wife Nov. 16. of Shelton Rimer) 9 %. Ann. Nov. 17. WKPR Kalamazoo, Mich.-Seeks assign- WHPL Winchester, Va.-Seeks assignment ment of cp from William Kuiper and Wil- of cp from Edwin R. Fischer, sole owner, to liam Eugene Kuiper, equal partners, d/b Shenval Bcstg. Corp. Change to corporate as Kalamazoo Bcstg. Co. to Kalamazoo Bcstg. form of business with no financial transac- Inc. Change to corporate form of business tion involved. Mr. Fischer remains 100% with no financial transaction involved. Prin- owner. Ann. Nov. 22. cipals and holdings remain the same. Ann. KALE Pasco, Wash.-Seeks transfer of Nov. 16. control of D & D Bcstg. Corp. from Harold

BROADCASTING, NOVEMBER 28, 1960 89 K. Deutsch and L. G. Dix, equal partners, ch. 12 comparative proceeding in dockets. to Mr. Deutsch, 66% %, and Mr. Dix 33%% Comrs. Bartley and Cross dissented; Comr. for $100 plus loan to corporation. Ann. Nov. Lee absent. Ann. Nov. 22. 22. By memorandum opinion and order, ITA... WHTN -TV Huntington, W. Va. Seeks commission denied petition by Oregon Tv assignment of license from Cowles- Bcstg. Inc., to consolidate its application for modi- Co. to Reeves Bcstg. & Development Corp. fication of ant. system of KPTV (TV) (ch. for $1,925,000. Reeves Bcstg. & Development 2), Portland, Ore. in hearing with its appli- LEADER Corp., headed by Hazard E. Reeves, presi- cation and that of Willamette -Land Tv Inc., WORLD dent, 43.4 %, owns WUSN -TV Charleston, for new tv stations to operate on ch. 3 in S. C., and has recently acquired control of Salem, Ore., and to clarify hearing order KBAK -TV Bakersfield, Calif. Ann. Nov. 17. regarding overlap of KPTV and Oregon's IN FM BROADCAST proposed Salem station. Ann. Nov. 22. Hearing cases Routine roundup FINAL DECISIONS ACTIONS ON MOTIONS TRANSMITTERS By decision, commission granted appli- By Acting Chief Hearing Examiner cation of Clifford C. Harris for new am sta- Jay A. Kyle tion to operate on 1440 kc, 1 kw, D, in Oswego, N. Y., and denied application of Scheduled hearings in following pro- OFFERS YOU... Standard Bcstg. Corp. for similar facility ceedings on dates shown: Dec. 20: Martin with 500 w. Comr. Bartley not partici- Theatres of Georgia Inc. (WTVM) and pating; Comr. Lee absent. Oct. 7, 1959 initial Columbus Bcstg. Co., (WRBL -TV) Colum- decision looked toward this action. Ann. bus, Ga.; Dec. 21: am applications of WCYN Nov. 22. Radio Inc. (WCYN) Cynthiana, Ky., et al; By memorandum opinion and order, Maine Radio and Tv Co. (WCSH -TV, ch. 6), commission denied petition by Veterans Portland, Me. Action Nov. 14. Bcstg. Co., for reconsideration of July 13 Scheduled resumption of hearing for decision which granted application of Capi- Dec. 7 in matter of order directing Douglas tal Cities Tv Corp. for new tv station to H. McDonald, trustee, permittee of WTVW operate on ch. 10 in Vail Mills, N. Y., and (TV) ch. 7, Evansville, Ind., to show cause which denied Veterans application for same why authorization for station WTVW should facility. Chrm. Ford and Comr. Bartley not not be modified to specify operation on ch. participating. Ann. Nov. 22. 31 in lieu of ch. 7. Action Nov. 16. By order, commission modified and made effective Oct. 6 initial decision and granted By Hearing Examiner Thomas H. Donahue application of Brandywine Bcstg. Corp. for Upon request by College Park Bcstg. new class B fm station to operate on 100.3 Co., and WEAS Inc., and without objection mc; ERP 2.738 kw; ant. height 433 ft., in by Broadcast Bureau, continued hearing Media, Pa. Comr. Bartley abstained from from Nov. 14 to Dec. 14 in matter of assign- voting; Comr. Lee absent. Ann. Nov. 22. ment of call letters WEAS to College Park By order, commission, on petition by for its am station at College Park, Ga. Ac- applicant, made effective immediately an tion Nov. 14. Oct. 7 initial decision, as modified by com- Issued order following pre -hearing con- mission, and granted application of Associ- ference held on Nov. 18 in proceeding on ated Enterprises for new am station to op- am applications of Washington Bcstg. Co. erate on 1410 kc, 1 kw, DA -D, in Brockton, (WOL) Washington, D. C., et al.; scheduled Mass. Comr. Lee absent. Ann. Nov. 22. hearing for Dec. 7, on parties' direct presen- By memorandum opinion and order, tations, and on Dec. 27 on their rebuttal. commission granted petition by WBIZ Inc., Action Nov. 18. for severance from consolidated hearing and granted its application to increase day- By Hearing Examiner Charles J. Frederick time power of WBIZ Eau Claire, Wis., from Granted petition by Columbia River 250 w to 1 kw, continued operation on 1400 Bcstrs. Inc., for leave to amend its applica- kc, 250 w -N; engineering condition. Ann. ton for new am station in Mount Vernon, Nov. 22. Wash., concerning credit extended applicant By order, commission stayed effective for purchase of proposed broadcast equip- date of Oct. 11 initial decision which looked ment. Action Nov. 14. toward (1) granting application of Inde- Scheduled prehearing conference for pendent Bcstg. Co., for new class A fin sta- Dec. 19 in proceeding on applications of tion to operate on 95.9 mc; ERP 720 w, ant. Idaho Microwave Inc., for new fixed radio height 160 ft. in Darien, Conn., and (2) stations at Kimport Peak, Rock Creek and denying application of High Fidelity Music Jerome, all Idaho. Action Nov. 18. Co. for similar facility with ERP 740 w and ant. height 256 ft. in Port Jefferson, N. Y. By Hearing Examiner Millard F. French pending further review. Ann. Nov. 22. On own motion, scheduled prehearing conference for Nov. 23 in proceeding on ap- INITIAL DECISION plications Hearing Examiners James D. Cunning- Kearney, Neb., andTopeka Bcst Assn. Inc. ham and Herbert Sharfman issued Initial (WIBW-TV) Topeka, Kan.,pg for cps for new decision looking toward granting application trans. sites. Action Nov. 14. of Kenneth F. Warren for new class B fin Granted petition by WAKE Inc. for station to operate on 96.9 mc, ERP 10.85 kw, leave to amend and substituted WAKE Inc. ant. height 2,495 ft. above average terrain. as party applicant in place of WAKE Bcstrs. Ann. Nov. 17. Inc. (WAKE) Atlanta, Ga., in am proceeding. Action Nov. 14. OTHER ACTIONS ITA FM 1000 B is Received in evidence exhibit 3 of Savan- Commission extended from November 28 nah Valley Bcstg. Co. (WBBQ) Augusta, A FULL LINE OF EQUIPMENT to December 30 time to file reply comments Ga., closed record in proceeding on its am in rulemaking proceedings on interim policy application, et al, and ordered that proposed transmitters from 10 W to 50 KW are available. for shorter -spaced vhf tv channel assign- findings shall be filed by any party by Dec. ments and related proposed amendments to 2 and reply findings by Dec. 16. Action ON SITE INSTALLATION SERVICE part 3 concerning tv engineering standards. Nov. 15. on a "no charge" basis our project engineers This action was taken on requests by As- Granted motion by Ponce de Leon supervise the installation and tune-up of each ITA sociation of Maximum Service Telecasters Bcstg. Co. (WFOY) St. Augustine, and In- transmitter at the site of the installation. Inc., Association of Federal Communications dian River Radio Inc. (WMMB) Melbourne, Consulting Engineers and number of vhf tv Fla., to withdraw their pending joint peti- PROMPT DELIVERY stations. Comr. Cross dissented. tion for leave to amend their respective am At the same time commission granted applications which are consolidated for shipment of any ITA -FM transmitter can be made like extension of time for filing reply com- hearing in dockets et al. Action Nov. 18. in 30 days or less. ments to related Grand Rapids, Mich. and Providence, R. I., proceedings. Ann. Nov. 17. By Hearing Examiner Walther W. Guenther OUTSTANDING VALUE Granted motion by General Electric Co., Granted joint petition by Radio Car- white priced competitively ITA transmitters are and extended from Nov. 8 to Nov. 21 time to michael, Sacramento, and Trans -Sierra Ra- made with the finest quality standard components file reply comments in matter of amendment dio, Roseville, and request by Golden Gate and offer these "extras " - of part 3 of rules to permit fm broadcast Bcstg. Corp. (KSAN) San Francisco, and Remote control Self Neutralization stations to transmit stereophonic programs extended from Nov. 17 to Nov. 28 date for Multiplexing Accessibility on multiplex basis. Action Nov. 18. exchange of preliminary drafts of engineer- Modern Ceramic Tubes Simplicity By order, commission granted joint mo- ing exhibits in proceeding on their am ap- Reserve RF Drive RF Power Cutback tion by parties in Hartford toll -tv proceed- plications, et al. Action Nov. 16. ing, reopened record for limited purpose of On own motion, ordered that unless ob- For detailed information on any of our FM trans- admitting into evidence Broadcast Bureau jection is filed within five days after release mitters call collect or write us. exhibit no. 8, and closed record. Ann. Nov. of this order, transcript of record will be 18. corrected in various respects in proceeding By memorandum opinion and order, on applications of Washington State Univ. commission denied petition by WENT Bcstg. for renewal of license of KWSC (and aux.) Corp. (WENT) Gloversville, N. Y., to en- and for modification of license of KWSC AINDUSTRIAL TRANSMITTERS large issues in proceeding on application of Pullman, Wash., and First Presbyterian Martin Karig for new am station in Johns- Church of Seattle, Washington for renewal AND ANTENNAS, INC. town, N. Y. Comr. Lee absent. Ann. Nov. 22. of license of KTW Seattle, Wash. Action By memorandum opinion and order, Nov. 17. commission granted WHYY LANSDOWNE, PA. PHONE: CL 9 -8200 petition by Inc., Reopened record in proceeding on am and enlarged issues in Wilmington, Del., tv applications of Hartsville Bcstg. Co. (WHSC)

90 (FOR THE RECORD) BROADCASTING, NOVEMBER 28, 1960 P ®]F]ESSI®NA]L CARDS

-Established 1926 GEORGE C. DAVIS JANSKY & BAILEY INC. JAMES C. McNARY - CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Offices and Laboratories RADIO G TELEVISION Press Bldg., Upper Montclair, N. J. 1339 Wisconsin Ave., N. W. National 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Washington, D. C. FEderal 3 -4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver INTERNATIONAL BLDG. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS DI. 7 -1319 Engineering Munsey Building District 7 -8215 D. 930 Warner Bldg. National 8 -7757 WASHINGTON, C. 1710 H 7 St., N.W. Republic -2347 Washington 4, D. C. P.O. BOX 7037 JACKSON 5302 WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY Consulting KEAR & KENNEDY ENGINEERS Radio Cr Television CONSULTING 711 14th St., N.W. Sheraton Bldg. Engineers 1302 18th St., N.W. Hudson 3 -9000 Washington 5, D. C. INWOOD POST OFFICE D. Fort Evans WASHINGTON 6, D. C. REpublic 7 -3984 Washington 6, C. DALLAS 9, TEXAS Conn. Ave. Leesburg, Va. FLeetwood 7 -8447 Member AFCCE 1000 Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON ROHRER CONSULTING ENGINEER CONSULTING ENGINEERS AM -FM -TV Radio -Television P.O. Box 32 CRestview 4 -8721 1405 G St., N.W. Communications -Electronics 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE 1610 Eye St., N. W. Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. ARLINGTON, TEXAS Executive 3 -1230 Executive 3 -5851 Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Consulting Electronic Engineer CONSULTING RADIO ENGINEERS Associates 617 Albee Bldg. Executive 3 -4616 George M. Sirloin, Robert A. Jones Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 1426 G St., N.W. 19 E. Quincy St. Hickory 7 -2401 San Francisco 28, California Washington 5, D. C. Riverside, III. KANSAS CITY, MISSOURI 2 -5208 IA Chicago suburb) Diamond Member AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY Radio Engineers CONSULTING RADIO ENGINEERS CONSULTING ENGINEER SPECIALTY Consulting 2000 P St., N. W. 8200 Snowville Road DIRECTIONAL ANTENNAS Cleveland 41, Ohio P.O. Box 9044 Washington 6, D. C. Texas Tel. JAckson 6 -4386 Austin 17, 232 5. Jasmine St. DExter 3 -5562 Columbia 5 -4666 Member AFCCE GLendale 2 -3073 Denver 22, Colorado Member AFCCE

A. E. Towne Assocs., Inc. PETE JOHNSON TELEVISION and RADIO Consulting am -fm -tv Engineers ENGINEERING CONSULTANTS Applications -Field Engineering 420 Taylor St. Directory Suite 601 Kanawha Hotel Bldg. Service San Francisco 2, Calif. PR. 5 -3100 Charleston, W.Va. Dickens 2 -6281

PRECISION FREQUENCY CAMBRIDGE CRYSTALS MERL SAXON NUGENT SHARP MEASUREMENTS PRECISION FREQUENCY Consulting Radio Engineer AM FM -TV MEASURING SERVICE CONSULTING RADIO ENGINEER RADIO 809 -11 Warner Building COMMERCIAL SPECIALISTS FOR AM -FM -TV CO. 622 Hoskins Street Washington 4, D. C. MONITORING 445 Concord Ave., District 7 -4443 103 S. Market St., Cambridge 38, Mass. Lufkin, Texas Lee's Summit, Mo. Associate Member Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 NEptune 4 -4242 NEptune 4 -9558 Institute of Radio Engineers

H. BATTISON CAPITOL RADIO FREQUENCY M. R. KARIG & ASSOCS. JOHN BROADCAST CONSULTANTS AND ASSOCIATES ENGINEERING INSTITUTE MEASUREMENT Consulting Engineers Accredited Tech. Inst. Curricula Engineering Applications Specializing in AM power 3224 16 St., N.W. Wash. 10, D C. AM -FM -TV Management Programming Sales increases -FM -TV Practical Broadcast, TV Electronics en- WLAK Electronics Service, Inc P. O. Box 248 209A LaSalle Bldg., 1028 Conn. gineering home study and residence P. 0. Box 1211, Lakeland, Florida Springs, N. Y. Ave., N.W., Washington 6, D. C. course. Write For Free Catalog. Spec- Saratoga Saratoga Springs 4300 RE 7 -0458 ify course. Mutual 2 -3145 3 -3819

qJ BROADCASTING, NOVEMBER 28, 1960 Hartsville. S. C., et al, and scheduled fur- sion of time to exchange engineering ex- new am stations in Odessa and Canyon, ther hearing for Dec. 9. Action Nov. 17. hibits without prejudice, however, to right both Texas. Action Nov. 16. of any party herein to contest late exchange By Hearing Examiner Isadore A. Honig by Norwalk of its draft engineering exhibits BROADCAST ACTIONS On own motion, ordered certain correc- by filing suitable motion; Norwalk applica- by Broadcast Bureau tions to be made five days after release of tion is consolidated for hearing with group Actions of November 18 order, unless objection is filed by parties, in 3 in dockets. Action Nov. 16. WTVB -AM -FM Coldwater, Mich.-Granted matter of Sunbury Bcstg. Corp. (WKOK) On own motion, continued Nov. 21 hear- acquisition of positive control by E. Harold Sunbury, Pa. Action Nov. 14. ing to Dec. 12 in proceeding on am applica- Munn Sr., Luella Mae, Lewis Edwin, E. On own motion, scheduled prehearing tions of Hennepin Bcstg. Associates, Minne- Harold Jr and C. Ella Munn (a family conference for Nov. 30 in proceeding on am apolis, Minn., et al. Action Nov. 18. group) through purchase of stock by E. application of Coastal Bcstg. Co. (WLAT) Harold Sr. and E. Harold Jr. from Karl E. Conway, S. C. Action Nov. 15. By Hearing Examiner Forest L. McClenning Kaellner. On own motion, continued from Nov. 21 By order, formalized agreements reached WCME -AM -FM Brunswick, Maine - to Dec. 1 date by which the Aeronautical at Nov. 15 prehearing conference in pro- Granted relinquishment of positive control Intervenors may file motion to reopen rec- ceeding on application of David L. Kurtz by Roger H. Strawbridge through sale of ord in proceeding on application of M & M for new fm station in Philadelphia, Pa.; stock to William N. McKeen. Bcstg. Co. (WLUK -TV) Marinette, Wis., and continued hearing from Nov. 29 to Dec. 7. KAPR Douglas, Ariz.- Granted license continued date for oral argument on such Action Nov. 15. covering installation of new trans. motion from Nov. 28 to Dec. 9. Action WRBC Jackson, Miss.- Granted license Nov. 17. By Hearing Examiner Herbert Sharfman covering installation of new type trans. By Hearing Examiner H. Gifford Irlon Scheduled further prehearing confer- KTIM San Rafael, Calif.- Granted license ence for group V for Nov. 30 in proceeding covering change of ant.- trans. location. Granted request by Broadcast Bureau on am applications of Mid- America Bcstg. WRJN Racine, Wis.- Granted licenses cov- and extended from Nov. 15 to Nov. 30 time System Inc., Highland Park, Dl., et al. Ac- ering installation of new trans.; and instal- to file proposed findings in proceeding on tion Nov. 17. lation of old main trans. as aux. trans. am applications of Washington County Scheduled prehearing conference for KYA San Francisco Calif.- Granted li- Bcstg. Co., Washington, Iowa, et al. Action Nov. 30 in proceeding on am applications of cense covering installation of new trans. as Nov. 15. WCYN Radio Inc. (WCYN) Cynthiana, Ky., aux. daytime and alternate main nighttime Granted petition by Des Plaines -Arling- et al. Action Nov. 17. with remote control operation. ton Bcstg. Co., Des Plaines, Ill., and extend- On request by College Park Bcstg. Co., WLEU Erle, Pa.- Granted license covering ed from Nov. 18 to Nov. 23 time to file pro- and without objection by other parties (ex- installation of new trans. as aux. trans. posed findings and to Dec. 7 for replies in cept for counsel for applicants KGMO and WEEU Reading, Pa.- Granted license cov- proceeding on its application which is con- Noe, who were out of town when WCPK's ering installation of new type trans. solidated for hearing in dockets et al. Ac- counsel called their offices) further extended WICE Providence, R. I.- Granted license tion Nov. 17. from Nov. 21 to Jan. 4, 1961 time to file covering changes in aux. transmitting equip- By Hearing Examiner David I. Kraushaar proposed findings and from Dec. 20 to Feb. ment and increase in power. 6, 1961 for replies in proceeding on its am KFSO San Francisco? Calif. -Granted li- On own motion, scheduled prehearing application WCPK et al College Park, Ga. cense covering installation of new trans. conference for Dec. 2 in proceeding on am Action Nov. 17. WGBS -FM Miami, Fla.- Granted license applications of Walterboro Radiocasting Co. covering increase in ERP and ant. height, (WALD) Walterboro, S. C., and Altamaha By Hearing Examiner Elizabeth C. Smith type trans. and ant., change trans. location Bcstg. Co. (WBGR) Jesup, Ga. Action and remote Nov. 14. Granted motion by E. C. Gunter and control point. Dismissed petition by Norwalk Bcstg. extended from Nov. 14 to Dec. 5 time for WELI New Haven, Conn. -Granted li- Co., (WNLK) Norwalk, Conn., for exten- exchange of exhibits and from Nov. 21 to censes covering change of aux.- alternate Dec. 12 for further prehearing conference main trans. to aux. trans.; and increase in in proceeding on its application and those nighttime power, make changes in DA and of Abilene Radio and Tv Co. and Dornita ground systems. Investment Corp. for new tv stations to WSSV Petersburg, Va.- Granted license operate on ch. 3 in San Angelo, Tex. Action covering increase in daytime power and in- Nov. 14. stallation of new trans.; subject to condition the Pursuant to agreement of counsel, that license of WSSV shall take appropriate scheduled further prehearing conference for steps as may be necessary to prevent cross - Nov. 18 in proceeding on applications of modulation with operation of WPVA Peters- Skyline Bcstrs. Inc. and Earl McKinley burg, Va., resulting from use of increased Trabue for new am stations in Klamath operating power by WSSV and shall submit Tale Falls and Myrtle Creek, both Oregon. Ac- proof of such accomplishment. tion Nov. 14. WUTV(TV) Charlotte, N. C.-Granted ex- Granted petition by James Porter Clark tension of completion date to May 26, 1961. and reopened record in proceeding on am of a applications of Radio Muscle Shoals Inc. Actions of November 17 (WOWL) Florence, Ala., et al, for purpose KINT El Paso, Tex. -Granted mod. of li- of aamendingg application of Fayetteville cense to change name to Radio KINT Inc. Bcstg Fayetteville, to KWCO Chickasha, Okla.- Granted mod. of substituteark ClW lforTF yette- license to change name to Bayard C. Au- cA'Co use .. ville partnership,an as applicant, and record chincloss tr /as Washita Valley Bcstg. Co. closed. Action Nov. 15. WDMJ Marquette, Mich.- Granted mod. of Granted petition by Seven Locks Bcstg. license to change studio location and oper- Co., Potomac -Cabin John, Md., for leave to ate trans. by remote control using DA -N; amend its am application to show removal conditions. of James A. Gustafson as vice president, WRUN -FM Utica, N. Y.- Granted cp to director and subscriber to stock in corpora- change frequency to 104.3 mc; install new tion. Action Nov. 15. ant. and new trans.; increase ERP to 100 Granted motion by applicants, corrected kw, and ant. height to 500 ft.; remote con- transcript as proposed, and on own motion trol permitted. ordered that unless objection is made with- WCUE -FM Akron, Ohio- Granted mod. of in 5 days transcript be further corrected in cp to change ant. and decrease ERP to 13 Greensboro -High Point, N. C., tv ch. 8 pro- kw. ceeding. Action Nov. 16. Granted following stations extensions of Granted petition by Radio Muscle Shoals completion dates as shown: WCUY(FM) Inc. (WOWL) Florence, Ala., and extended Cleveland Heights, Ohio, to Jan. 2, 1961; to Nov. 18 time to file proposed findings and WYOU(FM) Baltimore, Md., to Jan. 2, 1961; to Dec. 5 to file replies in proceeding on its KRAE Cheyenne, Wyo., to Mar. 31, 1961; am application, et al. Action Nov. 17. KDES Palm Springs, Calif., to Feb. 9, 1961; Pursuant to agreement of counsel ar- KPLA Plainview, Tex., to April 15, 1961; rived at during Nov. 18 further prehearing KEZE -FM 28, 1961; Once upon a time, Anaheim, Calif., to Feb. there was a conference in proceeding on applications of WSBF -FM Clemson, S. C., to Jan. 10, 1961; mouse called Funnyfoot. He was Skyline Bcstrs. Inc. and Earl McKinley WCRM Clare, Mich., to Dec 31, 1960; WKBX Trabue for new am stations in Klamath Kissimmee, Fla., to Feb. 28, 1961; WJW given that name because his Falls and Myrtle Creek, both Oregon, sched- Cleveland, Ohio, to Feb. 2, 1961; KUTE(FM) hind legs dragged. He had uled hearing to commence on Dec. 19. Ac- Glendale, Calif., to Dec. 31, 1960, and WITY tion Nov. 18. Danville, Ill., to Dec. 31, 1960. muscular dystrophy. Now By Commissioner Robert T. Bartley Actions of November 16 Funnyfoot and his brothers and Granted petition by Taft Bcstg. Co. and Granted STA for following vhf tv re- sisters are helping scientists find extended to Dec. 16 time to file replies to peater stations: Bowdle Tv Assn., ch. 7, exceptions in proceeding on application of Bowdle City, S. D. (KDLO, ch. 3, Garden the cure for this crippling WHAS Inc. (WHAS -TV, ch. 11), Louisville, City, S. D.); Estes Park Cottage & Motel sickness. Won't you help, too? Ky., to change trans. and ant. location. Assn.. ch. 11, Estes Park, Colo.; Imlay "T "- Action Nov. 15. "V," ch. 8, Imlay, Nev. (KOLO -TV, ch. 8, You can do so by contributing Granted petition by Broadcast Bureau Reno, Nev.); Jullaetta Tv Assn., ch. 4, what you can to and extended to Nov. 18 time to respond to Julfaetta, Idaho. the petition by Gila Bcstg. Co. for reconsidera- WDXN Clarksville, Tenn. -Granted license MARCH FOR tion and grant without hearing of its appli- covering increase in power and installation cations for renewal of licenses of stations of new trans. MUSCULAR DYSTROPHY KCKY Coolidge, Ariz., et al, and for assign- KYJC Medford, Ore.-Granted license cov- ment of licenses to Earl Perrin Co. Action ering increase in daytime power and ínstal- MUSCULAR DYSTROPHY Nov. 17. latlon of new trans. Granted licenses for following am sta- ASSOCIATIONS OF AMERICA, Inc. By Chief Hearing Examiner James D. Cunningham tions: WCNL Newport, N. H.; KIWIS Port- 1790 Broadway, N. Y. ageville, Mo., deletion of remote control 19, N. Y. Scheduled hearing for Jan. 11, 1961, in operation and specify studio location; WEGP proceeding on applications of Western Bcstg. Presque Isle, Maine; KLIB Liberal, Kans., Co., R. L. McAlister and W. J. Harpole for condition.

92 (FOR THE RECORD) BROADCASTING, NOVEMBER 28, 1960 KREB Shreveport, La.- Granted license Valley Tv Maintenance District, ch. 11, Jordon and Brusett, Garfield County, Mont. covering increase in daytime power and in- Overton, Nev. (KLAS -TV, ch. 8, Las Vegas, (KOOK, ch. 2, Billings, Mont.) Noxon Com- stallation of new trans. specify use of new Nev.); City of Atkinson, ch. 13, Atkinson, munity Center Inc., ch. 4, Noxon, Mont. trans. for daytime use only and continue Neb. (KPLO, ch. 6, Reliance S. D.); Dun- (KXLY, ch. 4, Spokane, Wash.); Plevna use of Raytheon trans. during nighttime ning Tv Booster, ch. 8, Dunning, Neb. T. V. Booster Club, ch. 7, Plevna and South operation. ( KITAS, ch. 5, Hastings, Neb.); City of of Plevna, Mont. (KDIX -TV, ch. 2, Dickin- KLIX Twin Falls, Idaho -Granted license Boise City, ch. 13, Boise City, Okla. (KVII, son, N. D.); Sunburst Tv Assn. Inc., ch. 4, covering increase in daytime power, change ch. 7, Amarillo, Tex.); Ramsey Mountain Sunburst, Mont. (CJLH, ch. 7, Lethbridge, from DA -2 to DA -N, and installation of new Tv. Assn., ohs. 5 -A, 8, 5 -B, Lemhi River Alberta, Canada); Shields River Free T. V. trans. Valley, Idaho (KID -ch. 3, Idaho Falls, Inc., ch. 10, Shields River Valley, Walsall, WATR Waterbury, Conn.- Granted license Idaho); Holly T. V. Inc., chs. 3 and 8, Holly, Clyde Park area. Mont. (KGHL, ch. 8, covering increase in daytime power, instal- Colo. (KGLD, ch. 11, Garden City and Billings, Mont.); St. Regis Tv Booster Club, lation of new trans. and changes in DA and KTVC, ch. 6, Ensign, Kans.); Elk Mountain ch. 4, St. Regis, Mont. (KXLY, ch. 4, Spo- ground system. Tv Co., chs. 11, Saratoga, Wyo., 12, Elk kane, Wash.); Strater Tv Club, ch. 11, WDEE Hamden, Conn.-Granted license Mountain, Wyo., 8 and 6, Encampment, Strater, Mont. (KOOK-TV, ch. 2, Billings, for am station. Wyo. (KFBC -TV, ch. 5, KTWO -TV, ch. 2, Mont.); 3 V's T. V. Club, ch. 7, McQueen and KGIL San Fernando, Calif. -Granted li- Casper, Wyo.); Lakeside Community T. V., Meaderville, Butte, Mont. (KMSO, ch. 13, cense covering increase in daytime power, ch. 2, Lakeside, Ore. (KOIN -TV, ch. 8, Port- Missoula, Mont.). changes in daytime DA system and installa- land, Ore.); Monument T. V. Inc., ch 10, WDOW Dowagiac, Mich.-Granted license tion of new trans.; condition. Monument, Ore. (KTVB, ch. 7, Boise, Ida- for am station and specify studio location. KDET Center, Tex.-Granted assignment ho); Gunnison County Chamber of Com- *WBST(FM) Muncie, Ind.-Granted li- of license to Center Bestg. Co. merce-Tv Div., chs. 12, Pitkin & Ohio, cense for noncommercial educational fm WCMO(FM) Marietta, Ohio -Granted li- Colo., 12, Crested Butte, Colo., 6 and 3, Al- station. cense for noncommercial educational fm mont & Jacks Cabin, Colo., 4, Doylevllle, WYSL -FM Amherst, N. Y.- Granted li- station. Colo., 13, Gunnison and Doyleville. Colo. cense covering change of type trans. Granted licenses for following fm sta- (KCSJ-TV, ch. 5, Pueblo, Colo., KREY -TV, WELM Elmira, N. Y.- Granted license tions: KTVA -FM Anchorage, Alaska; KVOR- ch. 10, Montrose, Colo., KOA -TV, ch. 4, covering change in facilities, installation DA FM Colorado Springs, Colo. Denver, Colo.); Warland T. V. Club, ch. for night use, make changes in ground sys- *KTCF(FM) Cedar Falls, Iowa -Granted 7, Warland Community, Mont. (KXLY, ch. tem, change ant. -trans., installation new license for noncommercial educational frn 4, Spokane, Wash.); Ashland T. V. Club, ch. trans. and delete remote control operation. station. 5, Ashland, Mont. (KOOK, ch. 2, Billings, KROC Rochester, Minn. -Granted license KVIC Victoria, Tex.-Granted license cov- Mont.); Pateros Brewster Tv Assn. Inc., covering increase in day power, installation ering installation of new type trans. ch. 2, Brewster, Wash. (KREM, ch. 2, Spo- new trans., change trans. -ant. location. in- KOGT Orange, Tex. -Granted license cov- kane, Wash.); Village of Elgin, ch. 13, Elgin, stallation of DA -D, changes in ant. and ering installation of new trans. Neb. (KTIV, ch. 4, Sioux City, Iowa); Circle ground systems and operate trans. by re- KVI Seattle, Wash. -Granted license cov- Tv Booster Club Inc., ch. 13, Circle and mote control while using non -DA. ering installation of new trans. Brockway, Mont. (KDIX -TV, ch. 2 Dickin- WNEL Caguas, P. R.- Granted mod. of cp KVOS Bellingham, Wash.- Granted license son, N. D.); Shiprock Non Profit T. V. to change type trans. to use old main trans. as alternate main Assn., ch. 11. Shiprock, Kirtland, Waterfiow, WEAL Scotland Neck, N. C.- Granted au- trans. nighttime and aux. trans. daytime at and Chink, N. Mex. and Ariz. (KOB, ch. 4, thority to remain silent for period ending 1. main transmitter site and operate by re- Albuquerque, N. Mex.) ; Palisades Employees Dec. mote control. Assn., ch. 2, U. S. Government Townsite, Actions of November 14 KRVM(FM) Eugene, Ore.-Granted license Palisades, Idaho (KID, ch. 3, Idaho Falls, Granted STA for following vhf tv re- covering change in studio and ant.-trans. Idaho); Jack E. Reinsch, ch. 11, Ketchum, peater stations: Pilgrim Creek Tv Assn., ch. location and change in ant. system; ERP Idaho (KLIX, ch. 11, Twin Falls, Idaho); 4, Pilgrim Creek, Mont.; Beaver Lions Club 324 w, ant. height 28 ft. Greer Community Tv., ch. 3, Greer, Idaho Tv Committee, chs. 5, 4 and 2, Manderfield, (KREW, ch. 3, Lewiston, Idaho); Reservation Beaver City. Greenville and North Creek, Actions of November 15 T. V. Inc., ch. 4, Greencreek, Idaho (KXLY, all Utah (KSL -TV, ch. 5, KCPX, ch. 4, Granted STA for following vhf tv re- ch. 4, Spokane, Wash.); Kenneth Marcy, KUTV, ch. 2, Salt Lake City, Utah); Elkton peater stations: Art Hibbs, chs. 9, 11 and 13, ch. 13, Scott City, Kans. (KTVC, ch. 6, En- Tv Assn., chs. 2 and 6, Elkton, Ore. (KVAL, Westcliffe, Colo. (KOA ch. 4, Denver, KKTV, sign, Kans.); Alzada, T. V. Club, ch. 7, ch. 13, Eugene and KOIN, ch. 6, Portland, ch. 11 and KRDO, ch. 13, Colorado Springs, Alzada, Mont. (KOTA -TV, ch. 3, Rapid City, Ore.); Silver Lake Community Tv Assn., ch. Colo) ; Kooskia Lions Club Inc., chs. 10 and 6, S D.); Alvin Rovero, ch. 7, Seeley Lake and 4, Silver Lake and Fort Rock, Ore. (KOIN, Kooskia, Idaho (KXLY-TV, ch. 4, KHQ -TV, Placid Lake, Mont. (KMSO -TV, ch. 13, Mis- ch. 8, Portland, Ore.); Wildhorse Farmers ch. 6, both Spokane, Wash.); Conrad Tv soula, Mont.); Garfield T. V. Club, ch. 10, Continued on page 99 Club, chs. 13, 11 and 7, Conrad, Mont. (CJLH. ch. 7, Lethbridge, Alberta, Canada, KFBB- TV, ch. 5, and KRTV, ch. 3, both Great Collins Automatic Tape Control is the perfect answer to Falls, Mont.); Bear Lake Tv Assn., chs. 10, 8, 12, Bear Lake Valley, 8, 10, and 12, Lake - automatic programming. Just insert the tape cartridge, town, Utah and Idaho (KUTV -TV, ch. 2, KCPX -TV, ch. 4, KSL -TV, ch. 5, Salt Lake push one button, and you're certain of reliable performance. City, Utah); City of Manitou Springs, cbs. 8, 3 and 6, Manitou Springs, Colo. (KCSJ- More than 500 radio stations own the network -approved, TV, ch. 5, Pueblo, Colo., KKTV, ch. 11, KRDO -TV, ch. 13, Colorado Springs, Colo.); internationally - used Collins Stanker Supply Co., chs. 7, 4 and 9, Cripple Automatic Tape Control. Creek, Colo. (KLZ -TV, ch. 7, KOA, ch. 4, RADIO and KBTV, ch. 9, Denver, Colo.); Husum COLLINS COMPANY CEDAR RAPIDS. IOWA DALLAS. TEXAS BURBANK. CALIFORNIA Tv Assn. Inc., chs. 12 and 6, Husum, Wash. (KPTV, ch. 12 and KOIN -TV, ch. 6, Port- land, Ore.); Miles City Milwaukee Service Club. ch. 4, Locate, and ch. 13, Miles City, Mont.; Custer T. V. Assn., ch. 12, Custer, S. D. (KTWO, ch. 2, Casper, Wyo.); Hulett T -V Club, ch. 11, Hulett, Wyo. (KOTA -TV. ch. 3. Rapid City, S. D.); Valdez T. V. Club, cbs. 7, 2 and 9, Valdez, Colo. (KKTV, ch. 11, KRDO, ch. 13, Colorado Springs Colo., and KCSJ, ch. 5, Pueblo, Colo.); Seligman Recreation Assn.. ohs. 10 and 7, Seligman, Ariz. (KOOL, ch. 10, Phoenix, Ariz. and KTVK, ch. 3, Phoenix, Ariz.); Junior Cham- ber of Commerce, chs 2 and 13, Neligh, Neb. (KOIN. ch. 2, Lincoln, Neb., and KTIV, ch. 4, Sioux City, Iowa); Boyd Erickson, chs. 8 and 4, Beverly, Wash. (KBAS, ch. 18. Ephrata, and Y, ch. 4, Spokane, Wash.); Woodruff City T. V., chs. 12, 8 and 10, Woodruff, Utah (KSL -TV, ch. 5, KCPX -TV, ch. 4 and KUTV, ch. 2, Salt Lake City, Utah); Selby Commercial Club, chs. 13 and 7, Selby, S. D. (KDLO, ch. 3, Garden City, S. D., and KFYR, ch. 5, Bismarck, N. D.); Seligman Recreation Assn., ch. 6, Seligman, Ariz. (KVAR, ch. 12, Phoenix, Ariz.); Henry Prokop, chs. 13 and 2, Verdigre, Neb. (KTIV, ch. 4. Sioux City, Iowa, and KELO, ch. 11, 1111111 MINa.,. a,uw Sioux Falls, S. D.); Rangely Area T. V. ir..IS. rrrI11111s ...am. Assn., chs. 5, 4, 2, 11, 13, 7, 9, Rio Blanco, Colo. rr...w (KSL -TV, ch. 5, KCPX, ch. 4, KUTV. ch. 2, r Salt Lake City, Utah); Gunnison County .. Chamber of Commerce, Tv Div., chs. 2, Doylevllle, Colo., 7, 2, 11, Gunnison, Colo., 8, Sapinero & W. Gunnison County, Colo., 11, 7, 13, Grace, Idaho, 11, 7, 13, Soda Springs, Idaho, 11, 7, 13, Bancroft, Idaho (KREY -TV, ch. 10, Montrose, Colo., KCSJ- TV, ch. 5, Pueblo Colo., KOA -TV ch. 4, Denver, Colo., KCPX, ch. 4, Salt Lake City, syllable -separating start and stop time of less than 0.1 second 7.5 inch /second tape speed Utah, KUTV ch. 2, Salt Lake City, Utah, frequency response -}2 db, 50- 12,000 cps less than 0.2% rms wow and flutter programming KSL, ch. 5, Salt Lake City, Utah); Larry X. segments from 40 seconds to 31 minutes remote control available. For more information 8, Boyd, Melvin Grasmick, ch. Gering, Neb. contact your Collins sales engineer or write direct. (KDUH, ch. 4, Hay Springs, Neb.); Moapa

BROADCASTING, NOVEMBER 28, 1960 93 CLASSIFIED ADV ERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 250 per word f2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE advertising require display space. All other classifications 300 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted -(Cont'd) Help Wanted-(Cont'd)

Help Wanted-Management Sales Announcers Manager, dependable, sober Milwaukee Opportunity for experienced salesman for Wanted: Exerienced staff announcer for County, new FM, strong sales programming the number one rated Hooper and Pulse 5000 watt Pennsylvania station. Must be good as AM, well financed opening 90 days, real radio station, $6,000.00 plus ... position lead- board man, good on news and commercial opportunity. References. Box 802C, BROAD- ing to sales manager . . Send compiete in- work. Good starting pay with increases. CASTING. formation to James Psihoulis, Radio Station Many extra benefits. Box 139D, BROAD- WicwK. Wheeling, W. Va. CASTING. Manager -heavy on sales -for new eastern 500 watt daytime radio station. State full What proposition acceptable? Phone or Announcer with first class ticket for new background, references. Box 931C, BROAD- write W -RIP, Chattanooga. station in Winchester. Send resume and CASTING. references. Box 140D, BROADCASTING. Want to live in Florida? In the nation's Leading 5 kw independent in major eastern fastest -growing metropolitan market? In #1 rated station, large metropolitan market, market has opening for general manager. Florida's most beautiful city? Send back- Great Lakes area, looking for swinging d.j. Experience should include sales and station ground and photo to Dick Doty, General ready to move up to fast paced afternoon management in smaller market. Incentive idanager, W W 1L, Ft. Lauderdale, Florida. top 40 show. Formula experience preferred. pay arrangement. Replies confidential. Box Send resume, photo, recent earnings, tape 122D, BROADCASTING. Representative wanted in your territory. to Box 143D, BROADCASTING. From your desk you can earn a substantial Southern Group -see our ad under Help addition to your income. Only written con- Radio announcer- salesman with first -class Wanted -Sales. tacts with your clients Write for par- phone license . by top -rated am -fm sta- ticulars and further details to VKK- office. tion In sunny California" ... $325 month Sales Vienna 66, P.O.B. 128, Austria. for 30 hours board work weekly plus 20% on sales Write Box 2185 or phone Overland Radio television jobs. Over 500 stations. 8 -1570, Riverside, California. South Florida calls. Before winter strikes, All major markets, midwest saturation. Write make the move you've dreamed about. Full- Walker Employment, 83 South 7th St., 1st class ticket-combo dj needed immedi- timer metro market needs salesman at least Minneapolis 2, Minn. ately. No maintenance required. Please two years experience. Good opportunity for send background resume and tape covering you to work up in one owner chain. Box dj and news work. Salary commensurate 259C, BROADCASTING. Announcers with ability and experience. Will consider new entrants to field since opening is for 35% commission, $40 per week, in medium night shift. KWBB, Wichita, Kansas. size midwest market. Very prosperous fm 1st phone man limited experience and voice only. Opportunity to advance to sales man- beginner can fit this bill. Get your engineer- Wanted, dedicated, experienced and enter- ager with considerable salary increase. Box ing and voice experience at a top flight pow- prising radio newsman immediately. Good 502C, BROADCASTING. er station. Many extras. Located Illinois. Box oportunity for hustler at one of the nation's 856C, BROADCASTING. great stations in the south. Call or wire Radio time salesman with drive and imagi- Frank Page, KWKH 50,000 watt, SH422 -8711, nation. Guarantee plus top commission. San Shreveport, La. Diego market. Box 739C, BROADCASTING. Experienced, well-educated announcer for south Texas network station. Box 888C, Growing southern chain needs versatile an- Wantc Salesmen who can sell, country and BROADCASTING. nouncer. Good pay and opportunity to sell western station, board work optional, salary. with excellent commission rate. Looking for Box 852C. BROADCASTING. Mature announcer. Permanent position in a job with a future? Contact Wayne ims, one of southeastern Massachusetts oldest WARF, Jasper, Alabama. Opportunity for energetic salesman of good stations. No rock and roll. Send tape, re- character for network station in Texas sume photo and salary requirements to Morning man for station with wall to wall resort city. Box 891C, BROADCASTING. Box 919C, BROADCASTING. music, no r &r, no top 40. Work morning shift and sales. Needed immediately. Con- National sales manager. 5,000 watts regional Experienced morning negro disc jockey cap- tact Fred W. Cale, WDOG Radio, Marine station serving eastern agricultural market, able of handling rhythm and blues show. City, Michigan, Rockwell 5-7944. wants manager to contact agencies and su- Must be able to conduct record hops and pervise regional sales. Box 927C, BROAD- have first class ticket. Good metropolitan Wanted staff announcer. News, record CASTING. Florida location. Box 991C, BROADCAST- shows, run own board. Daytimer. Send ING. tape, resume, photo WNIL, Niles, Michigan. Southern group-Top-rated metropolitan stations -seeks 2 salesmen-30 -40, married. Wanted: Combination newsman- announcer Immediate opening for announcer with Liberal quarantee -moving expenses, rapid for good Michigan market. Send tape, pic- first phone license. Light maintenance. advancement. Prefer residents of Texas, ture, resume first reply. Box 992C, BROAD- WSYB, Rutland, Louisiana, Arkansas, Tennessee, Alabama, CASTING. Vermont. Georgia, Mississippi. Send photo, resume Box 977C, BROADCASTING. Trade your snow shovel for a palm tree! Creativity. The sounds that build your South Florida calls fast paced format radio rating. Offering specially taped one liners Salesman -announcer with first ticket for d.j. At least two years experience. Ideal unique and professional. Over 100 original western Pennsylvania. Short board shift. living, working conditions. Rush tape, re- wild tracks successful in major markets. $110 per week guarantee against commis- sume Box 102D, BROADCASTING. $10.00 cash or money order buys entire sion. Good chance for advancement in package. First come basis. Samples one chain. Send resume and tape to Box 971C. Young, energetic newsman who wants valu- buck and your tape. Eastman Productions, BROADCASTING. able experience, as No. 2 man at strong 1836 Jackson Street, Hollywood, Florida. midwest station in medium sized market. Primarily we are looking for an experienced Willing to train right man good on city beat salesman, but - he should be able to do a and airwork. Send tape, picture and back- Radio television jobs. Over 500 stations. All good selling job on the air if necessary. Our ground. Box 109D, BROADCASTING. major markets, midwest saturation. Write adult programmed station has much to offer. Walker Employment, 83 South 7th St., Good income, solid future and pleasant Two good announcers with first class license. Minneapolis 2, Minn. working conditions in a Virginia college New station, excellent market, fine oppor- community. Please send resume and tape, tunity. State qualifications and salary. Write stating starting income. Box 150D, BROAD- Box 110D, Technical CASTING. BROADCASTING. Experienced announcer with first class ticket Creative salesman for America's beauty for well established swinging North Carolina Engineer or combo- man first phone, 1000 spot. 142,000 market. Salary based on your fulltimer. Rush photo, tape, experience and watt. Call collect Danville, Illinois, HI record; subsequent adjustments against salary expected. No maintenance. Box 111D, 6 -1312. 17ií %. This is no place for kids. You'll sell BROADCASTING. a quality popular music format plus the Chief for 1,000 greatest coverage against four competitors. directional in America's If you're experienced, Combination engineer and announcer, with beauty spot. Maintenance and limited trans- capable; airmail first class license, to handle evening announ- mitter shift. New equipment. Salary com- photo, personal resume and past sales infor- cing shift. Up and coming new mensurate mattiioi J. D. Hill, station in with ability...Send photo, person- . Box 764, KSSS, Colorado northeast offers excellent opportunity to the al resume, background to J. D. Hill, Box right man. Box 124D, BROADCASTING. 764 KSSS, Colorado Springs. 94 BROADCASTING, NOVEMBER 28, 1980 Help Wanted- (Cont'd) RADIO Situations Wanted -(Cont'd) Technical Situations Wanted -Management Announcers

Take reliability, versatility and stability; Beginner, disc jockey, knows music, Skier? Young first -class ticket wanted who add fifteen years experience plus a high writes can announce or sell. Area is ski- heaven. with jingles, news editing, music library, mild open. WBNC, Conway, N. H. profit management record; conclude cerebral resume. Box 921C, Salary the love of mature radio plus the desire to BROADCASTING. advance . . . if you'd like more on this Transmitter engineer. #1 station, Illinois' man, inquire. (P.S. first class license too). second market. Permanent position with Box 942C, BROADCASTING. Announcer personality, di. Experience, will excellent working conditions. Opportunity settle. Not a floater. Box 922C, BROAD- to share mobile equipment maintenance and Southeastern radio station manager per- CASTING. facilities development. Write R. D. Schnei- manently employed at solid money making Peoria, Dl. station, desires make change due to present der, WIRL, remuneration and potential advancement. 6 years experience; college degree radio - for duty. Consider small station management, med- tv; first ticket; presently employed. Desire First class engineer transmitter ium or metropolitan sales. Prefer partial news -sports position west coast. Box 933C, Also need combo dj for number 1 station, BROADCASTING. 50,000 market. Contact Bill Hudson, Program ownership. Box 963C, BROADCASTING. Director, WKYB, Paducah, Kentucky. Interested profit sharing management or Announcer with 1st class ticket, steady, Engineer for radio. Chance to work into tv. leasing opportunity. Profit increases guar- versatile. Wants progressive station in mid - Some experience preferred, but not neces- anteed. Confidential. Box 976C, BROAD- west. Excellent references. Box 948C, sary. Reply to Glenn Winter, WSBA, York. CASTING. BROADCASTING. Pennsylvania. Sales, general manager. Excellent salesman, Chief engineer or combo chief and an- capable supervisor. 37, married, college. Box Experienced negro gospel and r &b dj. Also nouncer. Salary open. WVOS, Liberty, New 989C, BROADCASTING. sports announcer. Box 988C, BROADCAST- York. ING. Experienced sales manager with daytimer Consulting engineer. Broadcast experience desires to join fulltimer, in midwest. 10 years Announcer, dj, family man, experienced, will or degree. Will train qualified beginner. radio-television background. Family man, 30, settle, salesman. TR 6 -1291, N.Y.C. Box 112D, Am -fm -tv allocation and field work. Resume B.S. and top references. Box 995C, BROAD- BROADCASTING. to: Walter F. Kean 19 E. Quincy St., River- CASTING. side, Illinois (See 'Professional Cards). Manager: Station I'm now managing lost 15 years of solid radio experience: looking Radio television jobs. Over 500 stations. All $35,000- 1957; $45,000 -1958. 1959, my first for right good music station. Family man. major markets, midwest saturation. Write year -fair profit. 1960 -good profit. My with excellent references. Well versed in Walker Employment, 83 South 7th St., owner plans to accept "can't refuse offer." sports play-by-play, baseball, football, bas- Minneapolis 2, Minn. It figures, I should look around. Four year ketball. Program directing and staff an- comparative financial statements available nouncing. Prefer southwest or west. Might showing my ability; prior excellent record consider other locations. Minimum starting Production -Programming, Others manager /sales manager; present owner's en- salary of $175 weekly. Plan to make right dorsement; bonaflde industry references. city my new home. Complete audition upon Experienced, persuasive copywriter for net- Your contact appreciated. Will hold strictest request. Box 993C, BROADCASTING. work Texas resort City. Box 889C, BROAD- confidence. Box 996C, BROADCASTING. CASTING. Young man desires a good start in radio Thank you for the response . . . still con- position as general manager or television, two years of college and Texas station needs experienced dependable sidering offer of broadcasting school training. Box 997C, traffic manager. Box 890C, BROADCASTING. with definite future( 35, married, one child, college degree, well seasoned sales manager. BROADCASTING. Western midwest single station market Still answering previous ad response. Box Announcer /program director. Versatile. needs experienced sports -sales combination, 121D, BROADCASTING. News. Adult music. Sports. Quality produc- or sports -news director. State's number one tion. Box 998C, BROADCASTING. sports station. Write Box 980C, BROAD- Owners desiring station manager who can; CASTING. maintain stations prestige position, increase volume and profits, are urged to write fully New England only. Seek permanency. Two manager. years experience. Available for personal Promotion and creative genius wanted by to this highly successful sales interview. Try me. Box 999C, BROADCAST- prominent, adult format, west coast 50,000 Box 126D, BROADCASTING. ING. watt radio station. Must be able to con- ceive and handle on and off the air station Experienced, successful manager seeking Morning dj- newsman with 2 years corn - promotions. If you have a broad background urban relocation in east. Right second spot mercial experience, has first phone. Trained in radio programming, and can produce new considered. Best references. Box 136D, all phases television production. Prefer mod- and fresh ideas, send resume, photograph, BROADCASTING. em operation. Box IOOD, BROADCASTING. tape and salary requirements for immediate consideration. Box 101D, BROADCASTING. Mature, friendly sound, eight years experi- Small or medium market station owners: ence, reliable, family man, creative, ten Wanting to increase sales, profits, build cor- voices. Strong commercial, dj, news, Unusual opportunity for salary and advance- porate image? Could you use a manager/ dialect ment in small but hustling Carolina market sales manager who, in five months, put a sports. Box 104D, BROADCASTING. for man with ideas who can write and do station at break -even point first time in production. Box 130D, BROADCASTING. 16 months intensive fast -format dj experi- three years? Doubled local sales in six ence. College, vet, single. Presently em- months for bottom rated metro station. In- ployed, go anywhere. Box 106D, BROAD- Expanding medium midwest market decreased sales in metro market station from CASTING. mands expanded new operation. Good $13,000 to $20,000 month average in one year. chance for advancement. Salary open. Pre- 15 years experience all phases programming, Top sports man, 14 years experience. Best fer experience but will consider beginner promotion, sales management, management. references. West location. Box 108D, with B.A. Send complete data, tape and Broad agency level experience. Highly BROADCASTING. salary requirements first letter. Box 133D, recommended as top creative salesman. BROADCASTING. Small town boy with big market experience Announcer, experienced, family man, dj, fast preferring joys of smaller market. Box 148D, ad -lib, board. TR 6 -1291, N.Y.C. Box 113D, BROADCASTING. Immediate opening for fulltime experienced BROADCASTING. news director. Tell all in letter, include re- Announcer with creativity. Veteran, 25, col- cent photo, professional and credit reference, Sales lege graduate, with N.Y. network. Produc- salary requirements, etc. Also audition tape. tion with imagination. Music and news Send to Manager, KGFW, Kearney, Ne- stations write immediately. Box 119D, braska. Young, experienced salesman desires sales, BROADCASTING. small interest in midwest station. Radio major, journalism graduate. Box 986C, Female, employed in radio announcing, Suffering "Cramped Creativity"? Mature, BROADCASTING. Box experienced man to program-air -sell 8 p.m. seeking new location. Tape on request. to midnight program, "Kaleidoscope," 5 120D, BROADCASTING. based on ex- aggressive. Four years days. 142,000 market. Salary Go- getter -Young and College grad -12 years news-production- perience; subsequent adjustments against experience an announcer- salesman and an- to California or north- 17!4 %. Air mail tape, photo, personal resume nouncer. Want fulltime sales. 26, married, staff. Wish to relocate and past sales information. J. D. Hill, Box college graduate. Box 10SD, BROADCAST- west. Box 125D, BROADCASTING. 764 KSSS, Colorado Springs. ING. Thank you for stopping: Mature family man. Plenty of radio know -how (not a know Open, a permanent position in radio copy. Announcers it all). Versatile personality, can swing with Past experience and good record necessary. the best. Produce production spots which Good pay, pleasant living conditions in cause comment. Two years experience as Mil- program director. Nose for news. Large Kenosha, Wisconsin. Midway between Basketball play-by-play seven years ex- com- waukee and Chicago. Call or write Bill finest references. Box 747C, market only. Now, read the rest and Lipman, WLIP. pBROADCA pare! Box 132D, BROADCASTING. Announcer -salesman. 6 months in boon- Experienced spot commercial writer to write Announcer, chief engineer, production, pro- docks. College, professional training, veteran, continuity and make up book. Give com- gram director. Directional. major market single. Available January 1961. Box 134D; plete details about yourself, references and experience. Box 784C, BROADCASTING. BROADCASTING. samples. WNXT, Portsmouth, Ohio. 95 BROADCASTING, NOVEMBER 28, 1960 Situations Wanted -(Coned) Situations Wanted -(Cont'd) Situations Wanted- (Cont'd)

Announcers Announcers Production- Programming, Others

Young experienced "personality plus" d.j. Announcer-dj, qualified pd, 28, family. Experienced program director wants new Lo- Good references. Can promote with appear- Handicapped. No screamer, no drifter. Ray cation Wisconsin, Minnesota, Michigan. ances and hops. Box 137D, BROADCASTING. Poole, c/o KDZA or 306 W. 13th, Pueblo, Available now. Married, family. Box 127D, BROADCASTING. Announcer with 1st phone. Can do main- Colorado. tenance. Dependable, family man. 2 years Program director -announcer, employed, 10 experience. Box 138D, BROADCASTING. Technical years experience, 28, family, desires mid - west. Interview required. Box 128D, BROAD- Attention eastern stations -Deejay, young, CASTING. experienced, talented, with voice looking Experienced first phone. Will travel. Box for growing station. Box 14413, BROAD- 31393, Los Angeles 31, California. Newsman. Currently news director at small CASTING. radio station. Want to relocate in radio or New York network studio engineer -first tv. 25, single, college grad, vet, excellent Available for immediate audition. Ex- class resume 519 Westchester Avenue, Mt. references. Box 13113, BROADCASTING. perienced in all phases radio, tv, production, Vernon, N. Y. etc. Minimum $150 per week. Write Box 145D, BROADCASTING. Willing to learn your way. Have first phone, TELEVISION some technical ability; will announce, con- Staff announcer: Adult programming adapt- tact Noel Oatman, 3905 Atlas, El Paso, Texas. able; cooperative; family man seeking larger Help Wanted-Sales market. Preferably northeast. Box 146D, Experienced am -tv transmitter operator BROADCASTING. wants job at once. Jefferson Rice, 708 Cen- tral, Bentonville, Arkansas. Film salesmen, major U.S. markets, for new Swingin' di, college grad, experienced, 24, series humorous color tv commercials. En- single, want hops, appearances. Box 147D. joyable, saleable material specializing banks, BROADCASTING. Production- Programming, Others finance. Send qualifications to: Box 149D, BROADCASTING. See ad on page 98. "Mature announcer." Here's a level headed man who knows pro- One hourly rate is $1,000.00; we cover 466,640 Mature, experienced announcer seeks per- motion. Background includes eight years tv homes in the industrial heart of the pro- manent position on eastern seaboard-Per- managing good stations, also selling, progressive Piedmont area of North Carolina. sonal interview preferred. (Tapes available). gramming and announcing. Present position We're a CBS affiliate now in our 12th year. Restricted ticket. Call Monument 2 -9126 or seven years. Prefer southeast. Box 944C, Need an experienced man to serve as our write David Arthur, c/o Gotthelf, 124 W. BROADCASTING. local/regional sales manager. Background, 93rd St., N.Y. 25, N.Y. experience and character are important. Available station program director with Exceptonal opportunity, immediate opening. Experienced staff- announcer Single, 29, trav- years of experience in every field of pro- Write fully, in confidence, include snapshot, el. Minimum $80 -85. Bob Cohen, 234 Crescent gram planning and management. Excellent to Dick Holloway, Salesmanager, WFMY -TV. St., New Haven, Conn. UN 5 -3528. references. Fine track record. Write to Box Greensboro, North Carolina. 994C, BROADCASTING. Negro announcer- smooth delivery, good Pursuasive, energetic, experienced tv time sale and tight production. Will travel. Sol Program director now available. 15 years sales for top 50 local market write or call Brown, 5950 N. 16th St., Phila. 41, Pa. broadcast veteran now in major market sta- Joel Leonard, 803 E. Indianola Ave., Youngs- tion. Professional voice, know music and town 2, Ohio. Eight months experience as radio announcer, good production. No top 40. Best references good speech, music and sales background. from present employer. Box 105D, BROAD- Request midwest station and good pay. CASTING. TV film salesmen, all regions of USA, sell- Write John Fulkerson, 547 West Evelyn, ing new children's animal series commis- Freeport, Illinois. Sports director /sports play-by- play /an- sion. TV Associates, 82 Pinehursi St., Lido nouncer five years experience in sports play - Beach, LI, New York. D.J. experienced. Specializing in country by -play of high school and college basket- and western music. Morning man. All phases ball, football, top notch semi -pro baseball, of morning show. Ad lib. Married. Mature. all sports directing, and announcing. Thirty Announcers Ferris ( "Kit ") Kithcart. R.D. #1, Newark years old, married, three children. Turning Valley, New York. down possibility of managerial position to stay in this phase of broadcasting. Present Experienced announcer or announcer- switch- D -Js experienced. Good ad lib personalities. salary $110.00 weekly (40 hours), plus sports er for Colorado tv station after first of year. Fast board. Good sell. Contact New York talent. Can furnish good references and air Permanent position. Send complete details, School of Announcing and Speech, 160 West checks on request. Box 123D, BROADCAST- photo and tape. Box 985C, BROADCASTING. 73rd Street, New York City. ING. Experienced, mature announcer with good commercial style for NBC -TV affiliate in south Texas. We are interested in permanent addition to our present staff. Send picture, voice tape and references to Lynn Pentony, WE ARE LOOKING ARE YOU? P.O. Box 840, Corpus Christi, Texas. Technical

Men and women are needed Major west coast market has opening for technician. Reply Box 843C, BROADCAST- ING. We are one of the best broadcast operations in California and we have been scouting for months Wanted, one first -class radio -phone licensed for the right kind of people to fill several vacancies in our expanding radio, tv, im and Muzak television engineer capable of maintenance, operations. Sure, we are hard to please. Our standards are high. transmitter maintenance and video switching duties. Station full power, uhf operation located in up -state New York. Box 114D, We demand mature people with the ability to use discretion and make intelligent decisions. We BROADCASTING. want men and women who love the broadcast field and who can creatively and energetically take pride in a job well done. The people we now have believe in "Doing a job" -not "Talking about Two engineers with first phone. Consider it." The people we want are always looking for a better way to do things -to improve and to grow. tv tech school grad. Prefer man with some electronic service experience. Send resume and photo to John Seide. KNOP -TV, North If you think you are such a person and would like an ideal California medium market, land you Platte, Nebraska. are positive you want to live in California), then here is what we need: Executive -type women who can fill positions in promotion, traffic, accounting and continuity; good announcers with 1st class Engineer wtih strong mechanical aptitude tickets; a good radio chief engineer who can announce; a hard digging newsman who can gather, for maintenance of microwave system. Must write have FCC first or second phone and ex- and announce news; top flight salesmen for radio, TVA and fm. Our people are paid well. perience necessary to assume responsibility We have many fringe benefits, including the opportunity to grow with an organization which now for system with minimum of supervision. includes stations, with more Good salary in the future if we can produce. Our plans include a profit sharing with expense allowance while pension trust and in field. Contact Chief Engineer, KOAT -TV, our people have security. No politics in our organization. Albuquerque, New Mexico.

If you are looking for an opportunity and are willing to work hard, then give us all the informa- Maintenance engineer needed for maximum tion in the first letter, plus a tape if you announce, and a photograph if you want tv. Address all power vhf station. Gulf coast of Texas. replies to: shirt sleeve weather year around. No operating or board shifts. 2 or 3 years mainte- Box 978C, BROADCASTING nance experience with RCA equipment required. Contact Jerry E. Smith, Chief En- gineer. Box 840, Corpus Christi, Texas. 96 BROADCASTING, NOVEMBER 28, 1960 TELEVISION WANTED TO BUY RADIO Help Wanted-Announcers Situations Wanted -Management Equipment Pennsylvania radio sales manager wants tv Presto 6N or 8N lathe. State condition, lead offer east only. Employed. Box 987C, screws, head and price. Box 118D, BROAD - BROADCASTING. CASTING. OUTSTANDING Sales manager seeks greater opportunity Two Ampex 450B tapers, rack mounted. larger market. Exerienced, capable, consci- Send complete details. Box 135D, BROAD- entious. 116D, BROADCASTING. CASTING. OPPORTUNITY Sales Wanted immediately good used 500 watt am broadcasting transmitter. Must be in good Experienced sales manager, small market, operating condition. Call or wire Joseph For mature morning man interested relocating. Consider all areas. Brandt, Radio Station KRUX, Sahara Hotel. Box 117D, BROADCASTING. Phoenix, Arizona. with top metropolitan Cana- Wanted: Used PT -6P Magnecord amplifier in Technical good condition. KWHW, Altus, Oklahoma. dian station. Sincere warmth Experienced, mature broadcast engineer. and microwave. Supervisory General Radio 731 -B modulation monitors, AM -FM -TV need not be operating condition but repair- essential. Music policy mid - studio and transmitter planning, installation Associates, Box 2, Rutland, and administration. Box 107D, BROADCAST- able. Consultant ING. Vt. dle -of -the-road. Graduating production trainees available. Wanted: 1 television filter plexer, uhf, Recommendable personnel who handle preferably Channel 43, RCA. Will consider equipment like veterans. Contact Intern other channels. Norwood Patterson, 1111 Apply Supervisor, WTHS -TV, Miami. Market Street, San Francisco, California. Production-Programming, Others INSTRUCTIONS Box 932C, BROADCASTING

1960 college graduate desires employment in production and programming. Write: FCC first phone license preparation by Bauer, 4341 Blue Rock Road, Cin- correspondence or in resident classes IITISIIITITITII Owen E. Grantham Schools are located in Hollywood, cinnati 39, Ohio. Seattle, Kansas City and Washington. Write for our free 40 -page brochure. Grantham FOR SALE School of Electronics, 3123 Gillham Road, We Need ... A Pro Kansas City 9, Missouri. Announcing, programming, etc. Twelve Primarily for D.J. but with news Equipment week intensive, practical training. Brand new console, turntables, and the works. experience. Crack station in Elkins School of Broadcasting, 2603 Inwood Ampex 601, low impedance input-$450.00. Road, Dallas 35, Texas. Ohio's third market. No Rock, Telefunken U -47 microphone, complete- $225.00. Presto disc recorder, 6D, 16 inch- Since 1946. The original course for FCC 1st but tight operation. Salary open. $150.00. Presto disc recording amplifier- phone license, 5 to 6 weeks. Reservations $75.00. Two sets Rangertone disc recorder classes starting Interested? Send tape, picture and amplifier $375.00 Box 818C, required. Enrolling now for - /set. January 4, March I, 1961. For information, BROADCASTING. references and reservations write William B. and full information to: Remote control system, Gates RDC -10 for Ogden. Radio Operational Engineering School. 1150 West Olive Avenue, Burbank, 1 kw transmitter. Combined operation after Box 142D, BROADCASTING one year use in daytimer. Available immedi- California. ately. Excellent condition. Best offer over $600. Call or write WFRB, Frostburg, Md. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License An entire -uhf television station -Channel School of Atlanta, 1139 Spring St., N.W., 26-for lease or sale. No license or cp -just Atlanta, Georgia. equipment. WHUT, Anderson, Indiana. Standards Are High FCC license. Resident class or correspond- If you are intelligent Continental Towers, Inc. Tower erection and ence. First class license instruction com- - maintenance. 13 Beech Road, Glen Burnie, pleted in five or six weeks. No added cost If you are professional- Maryland. 24 hour service- Southfield 6 -6855. for added time, if needed. This is the shortest, most practical and least expensive If you can measure up to the high stand- Anything in broadcasting field from a tube training course of its kind. Free literature. ards of a quality station - to a tower sold or bought. Electrofind, 440 5504 Hollywood Columbus Ave., N.Y.C. The Pathfinder Method, WWJ Radio has an opening for an an- Boulevard, Suite #216, Hollywood, Calif. nouncer to handle both staff and record Video monitors. Closed circuit and broad- FCC first phone license in six weeks. Guar- show assignments. cast. Foto Video Laboratories Inc., Cedar anteed instruction by master teacher. G.I. Send tape, photo and resume to: Grove, New Jersey, CE 9 -6100. approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, PROGRAM MANAGER Will buy or sell broadcasting equipment. Texas. WWI RADIO Guarantee Radio & Broadcasting Supply Co., 1314 Iturbide St., Laredo, Texas. DETROIT 31, MICHIGAN MISCELLANEOUS Video monitors -demo units. We're moving to our new plant in New Brighton, Minn. Sev- Comedy for deejays! -"Deejay Manual," a eral used lab and demo video monitor. 17" complete gagfile containing bits, adlibs, gim- Production- Programming, Others models $185.00 @ new warranty, Miratel, mix, letters, patter, etc. $5.00 -Show -Biz Inc., New Brighton 12, Minnesota. Comedy Service (Dept. DJ -4), 65 Parkway Court, Brooklyn 35, N. Y. Attention -AM and FM station owners. OPPORTUNITY Automate and economize with a Seeburg 200 Call letter items -Lapel buttons, mike plates, library unit. Units are in perfect working studio banners, car tags, bumper strips, etc. order. Available for immediate shipment. Alabama. SHARP WRITER for commercial, Price $350.00 each, F.O.B. Memphis. Contact Bro-Tel, Box 592, Huntsville, I Send Music Systems, Inc., 407 Madison Avenue, promotional and contest copy. Memphis. Tennessee. JAckson 5 -6091. FOR SALE samples of your work. WANTED TO BUY DYNAMIC NEWSCASTER. Send BROADCASTING SCHOOL tape (71/2). Stations In middle Atlantic major market. Contact: Doing tremendous business. Great opportunity as owner has other Jerry White, Program Director Construction permits in Arizona, New Mex- interests. Present management Street ico, Nevada and California wanted. Will available. Asking $110,000 with WPEN -2212 Walnut buy all or majority at top prices. Do not $50,000 down. Principle. Philadelphia 3, Pennsylvania reply after December 31. Kandel Corp. , 4010 Virginia Ave., S.E., Charleston, W. Va. Box 141D, BROADCASTING

97 BROADCASTING, NOVEMBER 28, 1960 Help Wanted -(Coned) Situations Wanted -(Cont'd) EMPLOYMENT SERVICE Production- Programming, Others Management OPPORTUNITIES_ IN Latin America! RADIO -TV Sales Manager UNUSUAL OPPORTUNITY SALES For Unusual Person! TV MANAGER Must be experienced, capable of Past moving Radio -TV operation OF REP FIRM producing personal sales and di- affiliated with ABC International SEEKS STATION POSITION recting activities of sales staff. Sal- with solid II. S. and Latin Ameri- ary, $6,000 plus override. can backing wants Radio Program Presently employed, national sales Director for new station. manager of well known National Engineer ?duet have the following qualifica- First phone, capable of maintaining tions: Representative would like station *Speak PLIIENT Spanish sales-management. 33 years old, directional antennas and studio *Solid experience in TOP-40 or married, with network sales, pro- equipment. Salary, $6,500. Music O News format in V. S. and Announcer have ideas on how to make same duction background. swing in Spanish. Good on news, capable of projecting An outstanding career opportunity Box 115D, BROADCASTING air personality and building ratings. in a fast growing Central American Market is offered to the person who $6,000. can meet our qualifications. Announcers Write full resume. I) Knowledge of classical music, Box 785C, BROADCASTING FOR SALE some news. Salary, $4,800. 2) Knowledge of good music, strong on news. Salary $5,200. Equipment 3) Play -by-play, sportscaster, head - RADIO up department. Salary $5,500 plus talent. Situations Wanted -Announcers Time Salesman Previous sales experience preferred. High performance Low Cost $300 -$400 per month draw. 20% MATURE ANNOUNCER commission. SUBCARRIER GENERATOR Contact: EARL WOOTON AVAILABLE NOW! Model SCG -2 Experienced AM- FM -TV. No clown. Sen- DRAKE PERSONNEL, INC. sible, intelligent delivery. Strong on news For FM multiplexing, complete with auto- 29 E. Madison matic muting, deviation meter, and good music. Run a tight board. No and regu- Chicago, Illinois floater. Married. Desire permanent loca- lated plate and filament power supply. Write for Bulletin #203. Tel-FI 6-8700 tion. $105 minimum. Box 1666, Decatur, Alabama. Telephone EL 3 -0429. MOSELEY ASSOCIATES P. O. Box 3192 JOBS IN RADIO & TV Santa Barbara, California THROUGHOUT TELEVISION THE SOUTHEAST Talent scouts for the station you're look. ing for - free registration - confidential service. Immediate job openings for - Help Wanted Announcer- Engineers Engineers-Salesmen Annou ncers- News men -DJ.'s Production -Programming, Others PROFESSIONAL PLACEMENT 458 Peachtree Arcade, Atlanta, Ga.

IN CARTRIDGE TAPE EQUIPMENT FOR SALE WFMY -TV SEE THE NEW SPOTMASTER 500 GREENSBORO, N. C. A complete tape cartridge and self ti Stations Has excellent opportunity for a cueing record -playback combo unit. smart promotion-public relations For details er demonstration, write man to head its promotion depart- VISUAL ELECTRONICS CORP. ment. This job must have a man u Be W. 4elh STREET, NEW YORK I. N.Y. NORTHEAST-MAJOR with broad experience. He must lil!II nll1111IIIIIIIm1111min pill 1111 mniilllili MARKET- DAYTIMER be familiar with layout, be a capable writer and research minded. Best 1 kw signal you ever heard Submit - application with full in- WANTED TO BUY Operating profitably but present formation on experience, samples gross could be tripled - Cash or of work and photograph to Gen- Terms. eral Manager, WFMY -TV Stations Box 990C, BROADCASTING

JIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII111M111110111111111111!IIIIIIIIIIII111E ?1111111RIIIIIIIIIIIIIn111111IIIIIIOIIIIIIIIIIIItlIIIIIIIIIIIIttII1111111111OIIIIIIIL TELEVISION FOR SALE WANTED STATION ° Situations Wanted- Management To purchase, from principle only, C.P. Daytimer. West. radio station grossing $125,000 to Box 129D, BROADCASTING $200,000 per year. Terms to be TV OR RADIO MANAGEMENT 1111111111111111111111111111111! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIBIIIIIIIIIIIIIIIIIIi1111111111111111iiIIIl111111111tlIBIN 20 Seven years TV, eight radio program negotiated. We have years radio experience. Successful management. and sales planning experience, much as N. Alabama new established day- part of ownership team. Young, aggres- Will consider any area. NO sive, with excellent administrative time station. 1410 KCS. Power abil- BROKERS, PLEASE. Write in con- 500 watts. ity. Prefer west, but will go anywhere Five station market - fidence to: for right situation. Agency and public 4 cities. $29,000 cash price. No relations posts also considered. brokers. P. O. Box 55, Haleyville, Box 935C, BROADCASTING Box 894C, BROADCASTING Alabama. :SIniIIIB0111pIIIIIIIilligtllllllllllllti111111111111OIIIIIIIIIIIId11111illlllltlr

98 BROADCASTING, NOVEMBER 28, 1960 Continued from page 93 FOR SALE FOR SALE Tv Assn., ch. 5, Athena -Weston, Ore. (KEPR. ch. 19, Pasco, Wash.); Jicarilla Apache Tribe, ch. 9, Dulce, N. M. (KOB, ch. 4, Al- Stations Stations buquerque, N. M.); Deadwood T. V. Club. chs. 10 and 12, Deadwood, S. D. (KOTA, ch. 3, Rapid City, S. D.); Down River Tv, chs. 6, 4 and 2. Koontzville, Seatons Grove and Belvedere localities, Wash. (KHQ, ch. 6, KXLY -TV, ch. 4, and KREM, ch. 2, Spokane, FOR SALE Wash.); City of Burwell, chs. 12 and 8, Bur- -STATIONS well, Neb. (KHAS, ch. 5, Hastings, and KOLN, ch. 10, Lincoln, Neb.): Trout Lake Calif Single Fulltime $ 150M terms CALIFORNIA. Daytimer. 50,000 market. Tv Assn.. ch. 6, Trout Lake, Wash. (KOIN- Fla Small Fulltime 50M terms $8,000 down. TV, ch. 6, Portland, Ore.); Ten Sleep Free Calif Single Daytimer 75M 29% Tv, ch. '7, Ten Sleep Wyo. (KTWO, ch. 2, Ga Single 250w 175M terms SOUTHWEST. Powerful regional daytimer. Casper, Wyo.); Willard Geer, ch. 7, Dutch Tenn Single Daytimer 153M 29% Absentee owned. Asking $110,000 with Creek, Piney Creek and Story area, all 53m La Single Daytimer terms 29% down. Wyoming (KOOK, ch. 2, Billings, Mont.); Va Single Fulltime 57M Box Elder T. V. Club, ch. 9, Box Elder, TVA Single Daytimer 85M 30% ROCKY MOUNTAIN. Very profitable full Mont. (KFBB, ch. 5, Great Falls, Mont.); Texas Single 250w 28M time facility. Doing $200,000 per year. Diamond T. V. Corp., chs. 13 and 11. Dia- Ariz Single Fulltime 73M 29% Ore. (KTVB -TV, 7, and Sound market economy. Asking $300,000 mond Valley, ch. Ala Medium 250w 65M 22dn KBOI -TV, ch. 2, Boise, real estate. Idaho). Calif Medium Fulltime 60M cash with 29% down including Granted licenses for following am sta- Fla Regional 230M terms Medium Daytimer. Excellent market. tions: WPEH Louisville, Ga.; WIRV Irvine, Regional 70M 29% CALIFORNIA. Lucedale, Calif Medium 29% Ky.; WHHT Miss. Va Metro Fulltime 330M 25% Doing $100,000. Asking $150,000 with Granted licenses for following fin sta- Calif Metro Daytimer 175M terms down. tions: WHLF -FM South Boston. Va.; KCMG Wash Metro 1kw -D terms Portland. Ore.; WELG Elgin, Ill. Midwest Large low freq 700M low do SOUTHWEST. Full time. Network. Asking WSB Atlanta, Ga.- Granted license cover- $75,000 with 29% down. ing changes in trans. equipment. And Others WJDX Jackson, Miss Granted license covering change in ant.- trans.- location, DA PAUL H. JACK L. STOLL system, ground system and installation new CHAPMAN COMPANY trans. INCORPORATED & ASSOCS. WKAN Kankakee, Ill.-Granted license covering installation trans. at main trans. MEDIA BROKERS location as aux. trans. and operation by re- Please Address: Suite 600 -601 mote control. 1182 W. Peachtree St., Atlanta 9, Ga, WMUZ(FM) Detroit, Mich.-Granted li- 6381 Hollywood Blvd. cense covering increase in ERP, ant. height, change ant.- trans. and main studio locations, Los Angeles 28, Calif. installation new trans. and ant. and changes in ant. system. HO. 4 -7279 WKRG Mobile, Ala.- Granted license to use old main trans. as alternate main trans. KOA Denver, Colo.- Granted license covering installation new trans. as aux. trans. WKRG Mobile, Ala.- Granted license cov- VIRGINIA REGIONAL DAYTIMER ering installation of new type trans. WIMS Michigan City Ind.- Granted li- Good Market cense to replace expired permit which au- Consistent Money Maker thorized increase in daytime power, change $175,000; Terms to DA night and day, studio location, installation new trans. and specify use of new W. B. GRIMES & CO. trans. as daytime main and nighttime aux. 1519 Ave., N.W. WKAN Kankakee, ID.- Granted license Connecticut Dollar covering change in hours of operation, ant. - Washington 6, D. C. trans. location, installation new trans. and DEcatur 2 -2311 other engineering changes. WMVG Milledgeville, Ga.- Granted license covering increase in daytime power and new trans. KCND -TV Pembina, N. D.- Granted mod. for of cp to change of ant. and change beam tilt type. GUNZENDORFER Actions of November 10 CALIFORNIA. Big market station $225,- WAFG -TV Huntsville, Ala. -Granted cp to 000. change ERP to vis. 204 kw, aur. to 112 kw, NEVADA. Fulltime number one in mar- install new trans. and make other equip- ket. ,000. $110.00 down. Dollar ment changes: ant. 1,020 ft. $375 WMBS Uniontown, Pa.- Remote control ARIZONA. $8,000 down. Asking $45; permitted while using non -DA. 000. CALIFORNIA. Southern market daytimer $160,000. License renewals WILT GUNZENDORFER you can't Following stations were granted renewal of license: AND ASSOCIATES KHEN Henryetta, Okla.; KIMO Hilo, Ha- 8630 W. Olympic, Los Angeles 35, Calif. waii; KITO San Bernardino, Calif.; KXRX Licensed Brokers Financial Consultants San Jose, Calif.; WGMS Bethesda, Md.; beat a WKBI St. Marys, Pa.; WVET Rochester, N. Y.; WVVW Grafton, W. Va.: WBBB Bur- lington- Graham, N. C.; WBUY Lexington, N. C.; WCEC Rocky Mount. N. C.; WCOG Greensboro, N. C.; WCPS Tarboro, N. C.; WDBM Statesville, N. C.; WETC Wendell- classified ad Zebulon, N. C.; WFNC Fayetteville. N. C. WGNC Gastonia. N. C.; WGTL Kannapolls, Mid-West major $1,600,000 -Texas N. C.; WHIP Mooresville, N. C.; WHKY single $47,500 -Texas Single $60,- Hickory, N. C.; WIDU Fayetteville, N. C.; 000-80% of excellent Southwest WIRC Hickory, N. C.; WLON Lincolnton, for getting N. C.; WMDE(FM) Greensboro, N. C.; single money -maker $65,000 - WNOS High Point, N. C.; WPTF Raleigh, Texas semi -major $147,000- South- N. C.; WQSN Charleston, S. C.; WABZ -FM west high-profit fulltime regional Albemarle, N. C.; WBBB -FM Burlington - Graham, N. C.; WBUY -FM Lexington, N. C. $200,000-Rocky Mt. single re- WCPS -FM Tarboro, N. C.: WCSC -FM gional $40,000- Southern Major top-flight Charleston, S. C.; WEED -FM Rocky Mount, $350,000-Southern single $45,000 N. C.; WFBC -FM Greenville, S. C.; WFNC- FM Fayetteville. N. C.; WGNC -FM Gastonia, -Texas Commercial Wired Music N. C.; WMFR -FM High Point, N. C.; WNOS- Operation $45,000- Othersl PATT FM High Point, N. C.; WPTF -FM Raleigh, McDONALD CO., BOX 9266, personnel N. C.; WREV -FM Reidsville, N. C.; WSJS- FM Winston -Salem, N. C.; WSOC -FM Char- AUSTIN 17, TEXAS. GL. 3 -8080, lotte, N. C.; WCSC -TV KIZ -23, Charleston, or Jack Koste, 60 E. 42nd., N. Y., S. C.; WECT(TV) Wilmington, N. C.; WFBC- TV Greenville, S. C.; WIS -TV Columbia, N. Y., MU. 2-4813, or Dick Watts, IMF! B ROADCASTI N G S. C.; WNCT (TV) Greenville, N. C.; WNOK- 1300 Taylor, Amarillo, Tex., Dr. THE DUSINESSWEEKLY OF TELEVISION AND RADIO TV Columbia, S. C.; WSJS -TV Winston - 4 -2236. Salem. N. C.; WUSN -TV Charleston, S. C. Ann. Nov. 16.

BROADCASTING, NOVEMBER 28, 1960 (FOR THE RECORD) 99 ALL STUMPS ARE NOT IN FORESTS!

All adhesive bandages products made only by Johnson & Johnson and is always followed by a product name as -BAND- BAND -AID AID Adhesive Bandages, BAND -AID Clear Tape, are not w,oE..aK BAND -AID Sheer Strips, BAND -AID Moleskin Adhesive Bandages Adhesive, etc. We appreciate your mentioning our trademarks The registered trademark BAND -AID is one of the along with our products and we hope you will most widely known in the world ... recognized in continue to do so. But when you do, won't you more than 75 countries. It is an adjective indicat- please use both correctly? ing Johnson & Johnson as the source of a product and is never the name of a product. It is used in connection with a whole family of 40-6welt 100 BROADCASTING, NOVEMBER 28, 1960 OUR RESPECTS to Harold Cutliff Stuart, president, KV00 -AM -TV Tulsa A winner may practice his game in several fields

Harold C. Stuart is the kind of man Experimental Ranch The obliga- He was a member of such select stu- you'd like to have with you on a dark tion of KVOO to its audience is not dent societies as "The 13" and the night along the Marseilles waterfront. far from the thoughts of its manage- "Imps." He is a Deke fraternity man. Or on your side at a conference ment. The station has just bought Instead of returning to Oklahoma table. 3,000 acres about 25 miles east of City he went northward to Tulsa. He He's that kind of person -vital, alert Tulsa. This will serve as a model farm was a founder of what is now the two - and capable in both the physical and and ranch, where experiments will be city law firm of Doemer, Stuart, More- mental sense. undertaken in improving cattle and land, Campbell & Saunders. The appearance of the square-vis- raising feed. The land cost $177,000 He was appointed a common pleas aged, 48- year -old president of KVOO- and Mr. Stuart figures the station will judge in 1941, but resigned when he AM-TV Tulsa is matched by perform- spend $25,000 to $35,000 a year in enlisted in the Air Force. He was ance; he doesn't just look that way. upgrading the facilities and carrying mustered out as a colonel and wears In his school days, he was captain out the farm and ranch program. the ETO ribbon with six battle stars, of his college boxing team -and never Mr. Stuart represents the interests the Bronze Star, the Luxembourg Croix lost a fight. of the late William G. Skelly, Okla- de Guerre, and Norway's Medal of In World War II he was an Air homa oil baron, in the ownership and Freedom and Medal of Liberation. He Force colonel, in charge of the Ninth management of the KVOO stations. was invested with Norway's Order of Air Force's operational intelligence in He is married to the former Joan St. Olav. the European Theatre. Skelly. The stations are also owned Seandiophile Mr. Stuart accom- His great love now is bird -hunting, partially by the Kerr -McGee interests. panied the Allied forces in the libera- mainly ducks, but also quail and pheas- Because he's been busy in a larger tion of Norway in World War II and ant. He shoots golf in the mid- field, Mr. Stuart has not been very came to love the land and the people. 80s. active in broadcaster associations. He This affection resulted in Mr. and Mrs. As a lawyer and a citizen, he has is, however, a founder and a director Skelly's adoption of two Norwegian represented major corporations and has of the Assn. of Maximum Service Tele- orphans, now typical American teen- sat in high places. His law firm has casters. He has been a director of agers. Mr. Stuart serves also as Nor- offices in both Tulsa and Washington. NBC Affiliates. Some time ago he wegian vice consul in the state of He served as assistant secretary of worked on NAB's labor committee. Oklahoma. the Air Force under President Truman. The Stuart antecedents are notable. It is the Air Force that is Mr. Campaigner In the last election, His grandfather was the first federal Stuart's great love. he was vice chairman of the national judge in what was then Indian Terri- He served with Stuart Symington as finance committee of the Democratic tory. His father was an Oklahoma assistant secretary from 1949 through Party. He's a director of banks and City banker. Mr. Stuart was born there 1951. He was in charge of major businesses and serves his state as a on the Fourth of July, 1912. He has Air Force matters -research and de- highway commissioner. two brothers. velopment, bases and installations all

Harold Cutliff Stuart considers Mr. Stuart attended the U. of . Vir- over the world, civilian components KVOO -TV the number one station in ginia and received his law degree from and civil matters and the Air Force his home community. This is stated that institution in 1936. At college reserves. simply, without false modesty or brag- he was a member of the honor council, This Air Force affiliation has con- gadocio. the highest student governing group. tinued. Mr. Stuart is president of the The news department of KVOO -TV Air Force Academy Foundation, the comprises seven men, the largest in the group which has shouldered many of city, he'll tell you. Its farm department the burdens usually borne by alumni has six men fulltime, also the largest associations. The foundation last year in the city, according to Mr. Stuart. built a $250,000 golf course for the During the recent elections, the air cadets; it is now building a $3.5 KVOO stations editorialized with hard - million football stadium at the Colorado hitting messages on such local matters Springs academy. as reapportionment. But beyond tak- Mr. Stuart is also a director of the ing a stand, the stations explained in Air Force Association and of the Space simple but cogent language the pros Age Educational Foundation. and cons of other petitions on the bal- He is director of the $250,000 Ger - lot. Like most civic -minded broadcast trude Skelly Foundation, established to stations it ran a sustained campaign to aid with scholarships the children of get out the vote. military personnel who wish to attend For the last six years, the stations the Air Academy. have operated a weekly three -day Besides business, the law, and his seminar for boys of the Tulsa service Air Force activities, Mr. Stuart is the area at their ranch outside the city. good citizen in other areas: he's a There prominent local and national director of the American Red Cross, leaders have talked to the boys on local the Oklahoma division of the American and national matters. The ranch accom- Cancer Society and the Hillcrest modates 75 boys at a time and Mr. Psychiatric Foundation. Stuart estimates more than 25,000 have Men who reach his stature often been exposed to stimulating men and have shown early signs of future emi- at the same time to the discipline of KV00 -AM -TV's Stuart nence. Mr. Stuart fits this pattern: he ranch life. He considers his station No. 1 was an Eagle Scout in his younger days.

BROADCASTING, NOVEMBER 28, 1960 101 EDITORIALS

Shell game Admittedly there has been a lot of trading in stations in recent years. No one condones trafficking or the influx of OIL and its & SHELL new agency, Ogilvy, Benson Mather, speculators in broadcasting-the basis for sporadic congres- have made the headlines twice in recent days. First they sional complaint and presumably for the majority FCC view. announced that they were discarding the historic commis- If there have been transfers to unqualified people, the sion system of agency payment and were adopting, instead, FCC must assume the responsibility. It is a prime function a cost -plus arrangement. Then Shell announced it was swing- of the FCC to ascertain that qualified people are the licensee. ing its entire advertising budget into newspapers. It not only has the right but the duty to inquire into situa- The news in the new payment arrangement is not that it tions where trafficking or speculation is suspected. It can happened, but that the principals announced that it had order hearings and, where the facts warrant, deny a sale to happened. It is by no means the first time the media corn- an undesirable purchaser. mission system has been breached and it will not be the last. The effect of the majority's proposed order would be to A trend has been moving quietly in that direction for several freeze ownership for three years except where there would years, pushed along most specifically by the Assn. of Nation- be substantial reason for relinquishing a license. Included al Advertisers' exhaustive study that culminated in the famed in reasons for relinquishment might be death, incapacitation "Frey Report" in 1957. The net effect of the Shell- Ogilvy or bankruptcy. Apparently excluded would be situations arrangement, then, will be not to start a trend but probably where the owner is losing money or where he just didn't to give momentum to an old one by generating more thought, want to live in the community or stay in the business. In more discussion and, one would guess, less inclination to such circumstances the broadcaster against his will would hold unquestioningly to the old concept. be forced to remain in business for the duration of license Ordinarily we would not quarrel with the argument that or to fold. compensation is something to be decided between employer Transfers have been a problem for years. Fifteen years and employe. But this is not a bilateral matter. It is a third ago the so- called Avco rule was adopted wherein, once a party's money-media's--that is being pushed around. licensee proposed to sell, he was forced to advertise a Media's rates were developed, basically, on the assumption station's availability on an auction basis, with the FCC as that they were commissionable, with the commission going the arbiter. Four years later, the FCC repealed the Avco to the agency as payment for services rendered to media. rule as unworkable. And in 1952, Congress legislated If an evolution is in progress that challenges the validity of against this ridiculous procedure. this concept then at some point television and radio and Station owners should not be discouraged from upgrading other media must make some decisions of their own. Do their holdings. To do so would be to limit progress and they continue paving commissions that are rebated to the to penalize initiative. advertiser? Do they overhaul their rate structures to adjust The FCC is a discretionary body of great power. It was or eliminate the commission element? Or does the fee ar- not meant to function with hard and fast rules covering rangement, no matter how the commission is handled, really every contingency. There are seven commissioners whose fail to change the commission concept as a practical matter? duty it is to determine individual cases on their merits. If Shell and Ogilvy were swimming with the tide in going Circumstances and facts differ from case to case. to a new payment plan, they definitely were swimming If the notion is that the FCC should adopt rigid rules against it when they plunged everything they had into news- on transfers, and in other areas, the need for a seven-man papers. The trend there is definitely the other way; in 1959, body is diminished. An administrator could do the job, for instance, gasoline and oil companies gave television saving the taxpayers substantial sums expended for the com- almost 40% of their advertising as against 30% for news- missioners and their staffs. papers, and in 1960 television's share is rising while news- A complicated rule isn't essential to handle the problem papers' is expected to drop to perhaps one -fifth of the total. of speculation and trafficking in licenses. An alert FCC Television's track record as a salesman is too good for can spot the phonies and get at them through the hearing Shell-or any other major company that wants to remain process. New blood and new competition of the legitimate major-to ignore it for lone. Shell will be back. To the kind are essential to the development of art and industry. extent that newspapers do not hold that 100% commitment they will lose stature by exactly that much. The tide here clearly is in favor of television and against newspapers. Certainly television can look forward to this experiment - unfortunate as it seems at the moment -with far more confidence than newspapers can. Rubber stamp FCC? FCC majority too prone to jump whenever a few ABAREcongressmen snort is about to deliver a crushing blow to free enterprise in broadcasting. Four members (Ford, Bart- ley, Lee and Cross) favor a new rule to prohibit transfers or sales of radio and television stations during the regular three -year license period unless there are extenuating circumstances. Two members (Hyde and Craven) oppose such a rule as contrary to law and an interference with free enterprise. Unless the four -man majority is dissuaded by the logic of the dissenters, a proposed rule will issue - probably within a fortnight. Commissioner Bartley would go even beyond Drawn for BROADCASTING by Sid Rix his three colleagues by requiring a showing by the proposed purchaser that he would render program service superior "That margarine company wants to buy participations on to that of the seller. the Blue Bonnet Bowl game Dec. 17!"

102 BROADCASTING, NOVEMBER 28, 1960 Courtesy of Bristol -Myers ... TRIG.

KPRC -TV SELLS SO MANY HOUSTONIANS, A BLOODHOUND COULDN'T FIND THE ONES IT DOESN'T! K No "ifs" about KPRC -TV. KPRC -TV keeps Houstonians tuned to Channel 2 up to 27 hours a day! And not just by tricking them with hoopla and gimmicks. KPRC -TV helps persuade all Houston -all day and night. That's selling power! KPRC -TV is the neatest, fastest, easiest -to -use salesman you ever laid hands on. Try great new KPRC -TV selling! T Represented nationally by EDWARD PETRY and COMPANY Look what "Variety" said about Young Television Corp. On the rise ... " "list growing .. 77 rr . good job"

ot Inforn,..aon. . ,r,,r, 11,t_

g ve us Station Reps: The Shifting Scene rez ts eig se Ima I r WS- Balance of power among tv rep F. O'Grady, who took over In New 'n firms is currently shifting as never York two years ago after heading before. There's been unprecedent- the Chicago sales office, has an ear t ed switching of stations from rep plhnted against the Madison Ave. to rep, and indications are it will terrain, and any sort of a rumble I be a while before the scene is of dissatisfaction will send him fly- fixed. ing to a station for the hard sell. It's an open secret in Madison With the list growing and a good tt Ave. precincts that two long estab- job being.done in some odd situa- lished firms are in deep trouble, tions, the reception out yonder Is primarily via station defections, getting warmer. A couple of sta- While the very big firms are solid tions have actually invited the and static - the Blairs, the Katzs, pitch based on recommendations the Petrys, the PGW's etc. -there's from managements who have re- a down activity in the ceived e. lot of up and the treatment but not yet at; ry second and third echelons. signed on themselves. be et One of the shops currently on - Stations pacted in the last two the rise is Young Television Corp.. To t years Include California-Oregon Br which was set up five years ago by Trio, KIEM and satellites KBES fo Adam Young as a separate cor- and KOTI; Cascade Broadcasting ne poration (different stockholders) in California; WTVC, Chattanooga; Sta from the. radio wing. Shop idled WTVM, Columbus, Ga.; KTVR, on for three ears t r f Denver; WPTA, Fort Wayne; filr a ons, ut n t e last 20 months WHCT, Hartford; WTTV, Indian- 10/- or so has managed to knock off no apolis; WKYT, Lexington. Ky.; a less than 15 sitting ducks -and is WXIX, Milwaukee; KMSP, Minne- h gunning and close on several more apolis; WNTA, New York; deals KEY, Santa Bar.: : nd KNTV San Most reps are clearly divisioned oups and managemen s n- by either big, medium or small volved include RKO- General. Mar- station lists, but the Young or tin Theatres, Tarzian, Taft Broad- (which Is young, for sure, wit casting, 20th Century Fox, Nation- eastern sales manager A t a al Television Associates, Tinsle c s a fer) has nd Balaban. ull range in its list of 21, and an unusual variety of selling situations (U's against V's and vice versa, all three networks, and a w., Canadian outlet, CKLW, cover' tr carry in, vi amin or beer commercials, but has still managed to outbill one of th'the motor city's three stations). k -1 Young TV's exec veepce James

OUNG TELEVISION CORP. where creativity is the catalyst for growth

NEW YORK CHICAGO ST. LOUIS LOS ANGELES SAN FRANCISCO DETROIT ATLANTA DALLAS 3 East 54th St. Prudential Plaza 915 Olive St. 6331 Hollywood Blvd. 155 Montgomery Sr. 2940 Book Bldg. 1182'W. Peachtree 211 North Ery New York 22, N. Y. Chicago 1, III. `t.St. Louis, Mo. Los Angeles 28, Calif. Room 1910 Detroit 26, Mich. Atlanta, Ga. Riverside 8-69

PL 1 -4848 Michigan 2 -6190 I -502C H011ywood 2 -2289 San Francisco 4. Calif. WOodward 3 -6919 TRinity 3 -2564 Dallas, Texai YUkon 6 -5366