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2 PRICE LIST NO. 49, VALID FROM 01.01.2021 CONTENT

LEICA Q Sarah Caron LIGHTBOX KALASHA BEST OF LFI.GALLERY

Europe and New York, until finally students in Brooklyn, was to remain LEONARD FREED deciding to settle in Amsterdam in a central theme of Freed’s work. 1958. This was the base from which he Freed’s archive includes 800 rolls Born on 23 October 1929, pursued reportages all over the world. of film from Germany alone, shot be- in Brooklyn, New York, to From 1961 onwards he worked as a tween 1954 and 2004. Time and again, parents who had emigrated freelance photographer for various he accompanied the country’s upheav- from Minsk to the US in international magazines, and began to als and development in his reportages. 1917, Freed initially studied “IT IS NOT A QUESTION OF He documented the Economic Miracle take on his first commissions for the painting and graphic design. Magnum Agency. in West Germany with its prevalent BLACK OR WHITE.” Along with Italy and the Nether- social suppression of the recent Nazi During his travels through lands, Germany plays a significant role era. In 1961, he was an eye-witness Europe and North Africa in INTERVIEW in Freed’s earlier work. Perhaps this to the building of the Berlin Wall. He the 1950s he became increas- was not least due to his German-born attended the 35-year anniversary of ingly committed to photog- / For more than six years, Benjamin Füglister has been actively wife Brigitte, who was not only his life the GDR in East Berlin as an accred- F STOP raphy. In 1958 he settled FASHION involved in the yearly CAP Prize promoting African partner but also became the invalua- ited press photographer. During the SUMMARON 28MM F/5.6 – LEICA TL – LEICA SOFORT in Amsterdam with his wife photography and Africa as a theme. We spoke with him about ble master printer of his oeuvre. Since same trip he documented Turkish life FREEZE the particularities of this subject. her husband’s death ten years ago, she in the western part of the city, and con- Brigitte, working as a free- has continued to protect and promote tinued to frequently return to Germany lance photographer. “I’m actually a street photographer, but this the body of work they created together after the country’s reunification. His concise compositions picture was taken at over decades. And yet the couple’s first The book Made in Germany, first in combination with dedi- a fashion shoot. The encounter in Rome in 1956 initially published in 1970, was a multi-lay- model only had to walk seemed destined to remain no more ered journey of exploration. Freed cated reportage photography through the scene, than a holiday flirtation, as the young captured the country’s inhabitants opened up a multitude of op- THE NEW LEICA TL: but she slipped and fell woman was not inclined to give her in their social surroundings, at work portunities. Soon he took on down. Her misfortune Known as the piclet.org Prize Africa expertise in this field is a question of was my good fortune. home address to the smitten Ameri- and in their leisure time, at traditional commissions from the Mag- THE T UPDATE WITH MORE (Popcap) between 2012 and 2016, origin. Many works are long-term pro- can. A few months later, however, a festivals and other social events. That’s how I captured the award was last year renamed the jects. They serve to convey a nuanced num Agency, which he joined the best decisive moment deeply enamoured Freed stood on the Here, too, Freed used a through-the- INTERNAL MEMORY, CAP Prize: The Contemporary African image of Africa and to understand the picture of my career.” doorstep of her parental home in the lens view of the world in order to as a full member in 1972. Photography Prize. The aim is to complexity of the continent. The jury IMPROVED AUTOFOCUS AND promote African photography in the is always made up of experts from all city of Dortmund – having travelled better understand it. With seismo- His work was featured in Pin Pinkriangkrai graphic sensitivity, he documented a Leica M-P, Summilux-M art world, and to achieve more expo- five continents, so as to avoid a judg- all the way from Italy across the Alps leading magazines, yet it was on his Lambretta scooter. Eventually deeply fragmented country in images TITANIUM FINISH 35mm f/1.4 Asph sure for artists involved with the Afri- ment of the submissions that is in any even the girl’s parents consented to that place a discordant, rebellious his book publications that can continent. way culturally biased. their daughter’s exceptionally inquisi- youth in contrast with an apparently became significant. Leonard tive admirer. incorri gible older generation. Con- Freed died of cancer on LFI: In what ways does the CAP Prize LFI: From the perspective of the photog- Freed’s inquiring nature is also scious of the limitations of visual 30 November 2006, in Gar- promote photographers? raphers, what are the selection criteria BENJAMIN FÜGLISTER: reflected in his photographic themes, documentation, he complemented rison, New York. We recognise to be considered for the CAP Prize? projects that deal in depth with the FÜGLISTER: The CAP Prize is open to LFI | 25 which always involved an explora- the images with comments and notes 102 | LFI tion of his own identity. “What led me about his personal experiences. African continent or its diaspora, in- projects that have been completed no to photography was a deep need to Concentrating on individual sub- dependent of the origin of the partici- more than three years ago: 10 to 25 understand and resolve my relation- jects to encapsulate a historical event pants. It’s not a question of black or pictures can be submitted, a series of ship to my Jewish heritage and other was an approach Freed had devel- white, but rather the visual represen- connected photographs. The pictures questions that confounded me.” He oped during his time in Europe, and tation of Africa. I don’t believe being must have been taken on the African

photographed the Jewish community continued to apply to his work once MAGNUMPHOTOS.COM able to photograph and to develop continent, or deal with the African diaspora. The Prize is open to all pho- in Amsterdam, and examined the situ- he returned to the US. From his major BOOKS: (selection) BLACK AND WHITE Above: In Nothing’s in Vain (2014-2016), ation of Jews in post-war Germany reportages on the American civil AMERICA (Grossman Publishers, New York tographers, regardless of age or origin. Emanuelle Adrianjafy (Madagascar) makes who had survived the Holocaust. This rights movement and the Arab-Israeli 1969); MADE IN GERMANY (Grossman Participation is free of charge. a poetic commentary on her life. Far left: In Publishers, New York 1970; Reprint Edition PHOTO Looking for You (2014), Laila Hida’s (Morocco) yielded two books, Jews of Amsterdam wars of 1967 and 1973, to his study of – BOOKS – EXHIBITONS – FESTIVALS – AWARDS – Folkwang/Steidl, Göttingen 2013); metaphorical portraits question the matter published in 1958, and German Jews everyday life at the New York Police LFI: Does a specific African imagery PHOTOGRAPHIES 1954–1990 (Les Editions of identity. Left: In Ocean Rage (2016), Mattil- exist? Today released in 1965. The documen- Department (1990), Freed’s series Nathan, Paris 1991); THIS IS THE DAY: de Gattoni (Italy) shows the effects of climate FÜGLISTER: tation of Jewish life, which had started were always marked by a genuine THE MARCH ON WASHINGTON (Getty No, in the same way that change on the coast of West Africa in 1954 with a series about Talmud empathy for those he portrayed. And Publishers, Los Angeles 2013) no European imagery exists. Just like so it is not only his documents of great in Europe, there are schools, or pro- moments in world history, but also fessors, that mould photographers. the small scenes of everyday life that This, however, has nothing to do with make Leonard Freed’s work so deeply origin. In addition, thanks to the inter- fascinating. ULRICH RÜTER net and the internationalisation → Photos: © Laila Hida, © Mattilde Gattoni, © Emmanuelle Adrianjafy Emmanuelle © Gattoni, Mattilde © Hida, Laila © Photos: 82 | LFI LFI | 83 SILHOUETTES LFI | 113 AND LINES

Thomas Hoepker “This picture belongs to a series about people in- Maximum impact – Hoep- teracting with geometric ker’s legendary report- shapes. It was taken at age on Muhammad Ali Brian Tolle’s monument was shot while accompa- in Battery Park City, NYC, nying the American box- commemorating the ing star over several Great Famine that dev- weeks in London, Miami asted Ireland from 1845 and Chicago. In 1989, the to 1849. It’s important to renowned photojournal- me that the people in this ist (b. 1936) was the first series are not staged.” German photographer to become a full member of Vadim Krisyan the Magnum agency Leica M Monochrom246 with Elmarit-R 135mm f/2.8 1966, Muhammad Ali is pulling punches on a bridge overlooking the Chicago skyline WIM WENDERS THE PHOTOGRAPHERS’ GALLERY, LONDON

From the early seventies to the late eighties, the Oscar- nominated German director shot thousands of Polaroids, both on and off his film sets. A MODERN CLASSIC CANNES FILM Instant Stories presents a selection of these scenes – LEICA CL FESTIVAL, 2016 offering a glimpse into the MALICK SIDIBÉ FONDATION CARTIER, PARIS “You see lots of interest- inspiration and thought- As a reaction to the market boom of mirrorless APS-C systems, ing people during the processes of this extraordi- it may be a little on the late side – but it still makes for a festival week in Cannes, nary German artist. They called him ‘the eye of fantastic addition to the Leica family: the Leica CL – a classic even if you’re just wan- 20 Oct. 2017 — 11 Feb. 2018; Photo: Bamako’ and ‘the reporter of yet contemporary camera concept. dering around the Croi- STEPHEN SHORE Wim Wenders, Self-portrait, 1975 the youth’. The West African sette: younger and older FOGGY PEAK photographer was an integral MOMA, NEW YORK festival visitors mingle part of Malian popular cul- with tourists, with people “Last year a friend of mine ture – documenting and par- still looking to get tickets, called me at ten o’clock ticipating in equal measure. or hoping to get a glimpse at night to tell me that we Stephen Shore was a child prodigy. At 14, he showed his of a celebrity.” absolutely had to drive up When the country gained to Victoria Peak in Hong pictures to photographer Edward Steichen, at that time independence in 1960, Sidibé Nicole Struppert Kong, because of the foggy head of the photography department at the Museum became the definitive photog- Leica Q, Summilux 28mm f/1.7 atmosphere. It was really of Modern Art in New York. Steichen was so impressed rapher of Africa’s Generation a great view, the mist that he promptly bought three of the images. When X. He went to wild parties that wafting through the city. Shore was 24, he was given his first solo exhibition at went on until the early hours, How about a bit of a pre- an increasingly substantial In many ways, the 23.6 × driven by his vision of ‘small To take the picture I used the Metropolitan Museum of Art. He hung out with diction: virtually every lens portfolio. Incidentally, 15.7mm dimensions of the negatives - large images’ – a tripod, and the M240 set Andy Warhol during the seventies, and shot a series on at 1/32 s and ISO 400.” photographer to catch sight this has just been expanded APS-C sensor category probably arrive at the APS-C Lou Reed and his band, the Velvet Underground, inside ARRIVANO of the Leica CL will proclaim by the super-thin Elmarit- could be considered the format as the ‘miniature for- Warhol’s legendary Factory. Since then, the former boy Jem Wong I PAPARAZZI ! that this is the very Leica TL 18 mm f/2.8 Asph perfect basis for a digital mat’ of our current times. Leica M240 with Elmarit-M wonder and one of the originators of American Color CAMERA, TORINO they have been waiting for – pancake lens. And, vitally, camera aiming to combine 28mm f/2.8 Asph Photography has long become a star in his own right. and wonder what has taken the CL is of course equally great image quality with THIS WOULD MAKE the The Museum of Modern Art honours the artist, who so long. The developers in compatible with the entirety an especially compact con- X series (with the exemp- From the era of La Dolce Vita 20 | LFI LFI | 21 has recently turned 70, with a major exhibition antici- Wetzlar have certainly pre- of M and R lenses via the struction – particularly tion of the X Vario) the 106 | LFI LFI | 107 pated to feature ‘hundreds of photographic works’ to the present day, the rich and famous have had to con- sented photographers with relevant adaptors. considering that the camera modern-day equivalent – spanning from the gelatin silver prints Shore made captured exuberant dances tend with paparazzi taking a delightful autumn sur- body also has to accommo- of the Leica I A with fixed as a teenager to his contemporary works on digital and documented a genera- ‘stolen’ pictures of their pri- prise. And, to give voice to THE REASON the CL was date the mechanism and focal length, owing to their platforms such as Instagram; because the photogra- tion’s love of American music. vate lives. The illicitly cap- yet another premonition: announced under the ban- motor for the autofocus. shared absence of a built- pher, who has so skilfully documented empty expanse The exhibition Mali Twist The new CL: an APS-C system tured celebrities in this exhi- we would confidently wager ner of being an ‘addition’ In fact, Leica pioneered in viewfinder. The need to in his series American Surfaces and Uncommon Places, honours the photographer, camera with bayonet mount bition range from Brigitte An exhibition that requires no title, lene Dietrich to travel portraits taken that the CL is going to ex- is that Leica consider the this concept eight years ago, attach an external finder for TL lenses, built-in electronic is simultaneously a master of amplitude. Anything who passed away in 2016, with Bardot to Silvio Berlusconi. just a name: Irving Penn. This is in Africa and Peru, and include over perience a far more stream- sector of mirrorless APS-C when they emulated the certainly contributed to viewfinder and a body that is possible: portraits, advertising signs, nature, food, a selection of 250 images. enough to know what is in store: a IRVING PENN twenty photographs of cigarette butts. lined beginning than the cameras to be a growing diminutive dimensions of the fact that the X family brings to mind the design of cars and travel photography, digital and plate cameras, 13 September 2017 — 7 January 2018, It also marks the origins of Barnack’s historic camera multi-faceted body of work spanning “A stubbed-out cigarette tells the char- T and the TL, and that it market with plenty of scope Barnack’s historic camera never achieved the kind of books and concepts, colour and black and white. photo: Agenzia Dufoto, Sophia Lo- his career within Europe: in GRAND PALAIS, PARIS ren, Rome, 14 November 1961 70 years of photography; fashion, acter, it tells the nerves. The choice of is destined to be at least as for the introduction of in the Leica X1. The X fam- popularity Leica had origi- An artist’s purpose, it would seem, is not to be bound to 1995, the Fondation Cartier beauty, still lifes, portraits, nudes, cigarette tells the taste of the person,” successful as the Leica Q. another model, in order to ily never did evolve into a nally hoped for, in spite of one practice – just as art is not bound by time. Seen in presented the artist’s first cigarettes, litter. “The exhibition which is the first French retrospective Penn once said. It is hardly surpris- meet a wider variety of cus- camera system, and Leica the great merits the cam- this light, the different elements of Shore’s oeuvre com- solo exhibition outside the offers a comprehensive vision of the of Irving Penn’s work since his death ing that within the surreal nature and LEICA HAVE announced tomer needs. In the context eventually had the wind eras had to offer. If anything, bine into an entirely coherent entity. African continent. the CL as an ‘addition’ to of this product differentia- taken out of their sails by the X models highlighted range of genres Irving Penn worked in 2009, marks the centenary of the aesthetic beauty of his images, there 19 November 2017 — 28 May 2018, photo: Stephen Shore, West 20 Oct. 2017 — 25 February 2018, in,” the venue’s statement reads. “He artist’s birth with more than 235 is also a deeper meaning. the TL2. As the ‘L’ already tion, the TL2 fulfils the role manufacturers such as Sony a vital gap in Leica’s prod- Ninth Avenue, Amarillo, Texas, October 2, 1974 photo: Malick Sidibé: À la plage, 1974 indicates, the two cameras of the progressive model, and Fuji. However, if the uct portfolio: the absence developed a body of visual work that images – chronologically tracing his (along with the SL) share while the CL is intended ingenious Leica inventor of a camera system that was is defined by its elegant simplicity, career from the 1930s to the beginning 21 September 2017 — 29 January 2018, the same bayonet mount – as the classic, perhaps even Oskar Barnack was around positioned immediately a taste for minimalism and an aston- of the new century. The exhibits range photo: Irving Penn, Girl with Tobacco on and, with that, the sum of conventional solution. today, he would – forever below the Leica M. → Sidibé Malick © Paris b. agnès jour du galerie courtesy artist; the of courtesy Wenders, Wim © Shore; Stephen 2017 © donor. anonymous an of generosity the through Acquired York. New Art, Modern of Museum The Photos: Nast Condé © Foundation Penn Irving The of gift promised York, New Art, of Museum Metropolitan The Photo: ishing rigour.” The exhibition, from images of Pablo Picasso and Mar- Tongue (Mary Jane Russell), New York 1951

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LFI offers photography a large stage on The LFI Gallery is the online platform for which to celebrate its diversity, as well as the LFI community, where photographers the camera systems being used. Each LEICA TECHNOLOGY from all over the world can show off their PHOTO SCENE performance is given the space it deserves talent. Every day, the LFI editorial staff – be it a journalistic reportage, an artistic LFI offers inside information about all curate the best Leica photographs to be Never miss the moment: exhibitions portfolio or a classic assignment. subjects relevant to the world of Leica, as included in the “Master Shots” that are really worth seeing, photo books well as an in-depth look into the practical that deserve a place on every photog- side of taking pictures – clear and under- rapher’s bookshelf, events and photo standable expert knowlege about the Leica festivals that are worth visiting, and people S, SL, M, Q and TL/CL systems. who are worth knowing.

3 PRICE LIST NO. 49, VALID FROM 01.01.2021 READERSHIP ANALYSIS

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LFI – Leica Fotografie International targets HIGH-INCOME, MIDDLE-AGE Jan C.

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96% of our readers are male 59% hold an academic degree 92% of our readers are interested in LFI’s technology reports 88% of our readers choose brand equipment 86% see advertisements in LFI as an important source of product information 74% of readers consider LFI the No. 1 source of photography information The magazine is picked up 5 to 10 times The average subscription lasts 13.5 years

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print quality product presentations, from one pagers to multi-page AdvertoriA l Style meetS functIon

ruckSack für IndIvI dualISten. für den täglichen Gebrauch: Neben Er- reich, empfiehlt das Wandrd PRVKE Funktionalität und Qualität sind ent- gonomie, geringem Eigengewicht und Photo Bundle als Rundum-Sorglos- portfolios scheidende Merkmale eines hochwer- hohem Tragekomfort überzeugen cle- Paket mit zusätzlichem Polstereinsatz tigen Rucksacks – insbesondere, wenn vere Details wie das höhenverstellbare für das Kamera-Equipment, einem eine wertvolle Fotoausrüstung trans- Rolltop-System für zusätzlichen Stau- Hüftgurt, zwei Befestigungsriemen und portiert wird. Die amerikanische Kult- raum, zahlreiche Reißverschlusstaschen einer Regenschutzhülle. marke Wandrd geht noch einen Schritt für den Schnellzugriff auf Smartphone Advertorials on LFI Online – you reach your customers with exciting weiter: Minimalistisches, modernes oder Schlüsselbund, das kombinierte enjoyyourcamera.com Design macht den Wandrd PRVKE Ruck- Tablet- und Laptopfach oder das elas- sack gleichzeitig zu einem stylischen tische Außenfach für die Trinkflasche. Begleiter in allen Lebenslagen. Besonders intelligent: eine Extratasche

links: laufsteg aus Wasser und Pontons: Venedig bereitet dem BMW 8er Coupé eine würdige Premieren-Bühne. Aus ihrer Liebe zu hochwertigen für Reisepass oder Bargeld, die sich advertisements in blog format oben: Mut kennt nur eine richtung. Gleich verlässt das BMW 8er Coupé den sicheren Hafen. Materialien, traditionellem Taschen- auf der Rückseite befindet und nur handwerk und minimalistischem Design nach Absetzen des Rucksacks geöffnet haben die drei Bürder Spencer, Ryan werden kann – größtmögliche Sicher- 5 UHr MorGenS. Venedig schläft oder Ponton-Konstruktion, wir waren An verschiedenen Stellen der Stadt be- und Austin Cope ihre Marke entwi- heit garantiert. noch. Die Sonne klettert langsam an ja immer auf dem Wasser“. Die Lagune schleunigt der BMW 8er über Ponton- den verzierten Fassaden der Palazzi ist die Lebensader Venedigs. Wie auf Straßen. Die Anziehungskraft der Gegen- ckelt. Da sie selbst ambitionierte Foto- empor. Die Gassen leer, das Meer einem gigantischen Markt spülen Boote sätze war auch für J. Konrad Schmidt spiegelglatt. Die Stadt holt Atem. Auf Touristen und Waren in die Stadt. ein großes Abenteuer. „Equipment, grafen sind, liegt den PRVKE Machern StreetStyle pur. Endlich gibt es den einem Taxi-Boot am Canal Grande Auch das umfangreiche Material für Kameras, Rechner – alles schaukelte kniet Konrad Schmidt, die Kamera im das Film-Team muss über Wasserwege mit unserem Boot auf den Wellen“. Der Anschlag. Wo sonst Gondeln schau- transportiert werden. Ein durch die unvergesslichste Moment? Für den natürlich auch ein durchdachtes Innen- Wandrd PRVKE Fotorucksack auch in keln, schwebt plötzlich ein Auto über Häuserschluchten fahrender Sport- Fotograf der Shoot am Canal Grande. das Wasser. Fokussieren. Auslösen. wagen in einer Stadt, in der physisch „Dieses Privileg war ein erhabenes leben und eine praktische Funktiona- Deutschland – Enjoyyourcamera GmbH, Der unwiederholbare Moment wird kein Automobilverkehr möglich ist: ein Gefühl. Ein Augenblick wie dieser wird auf Chip gebannt. bahnbrechendes Ereignis. Für Venedig so schnell nicht wieder stattfinden.“ lität am Herzen. Die PRVKE Fotoruck- der führende Onlinehändler für Foto- „Es war magisch“, schwärmt der eine von gleich mehreren Premieren. Automobil-Fotograf. Den auf Pontons Zum ersten Mal öffnete das Militär- 21 UHr. Der Sonnenuntergang hüllt säcke besitzen zahlreiche Vorteile zubehör in Deutschland und Öster- durch die Lagunenstadt fahrenden gelände am Arsenale für einen Dreh die Lagune in ein Gewand aus tanzen- BMW 8er abzulichten, war für Schmidt die Türen, zum ersten Mal war eine den Schatten. Venedig ist lebendige Neuland. Kein klassischer Kamera- Drohne im Einsatz. Uraufführung mit Geschichte. Und seit diesen Tagen ist YOUR ADVANTAGES standpunkt funktionierte. „Ob Boot acht Zylindern. Das Wasser vibriert. diese um ein Kapitel reicher. • strong brand impact within the editorial context Advertorial examples from the LFI magazine (BMW and Enjoyyourcamera) • high usefulness for readers • increased credibility thanks to editorial designation • directed at targeted readers

Please contact us and we will promptly submit an offer.

Online advertorials from the LFI Blog (Billingham and BMW)

7 PRICE LIST NO. 49, VALID FROM 01.01.2021 LFI-ONLINE.COM

LFI – MORE THAN JUST A MAGAZINE

Leica Fotografie International is more than just the printed magazine. In parallel to the publication, we have a compre- hensive website with daily news about Leica and Leica photog­ raphy, a blog area with stories, interviews and videos, and the LFI.Gallery where photographers from around the world present their images – including the curated “Master Shots” area. The complete world of LFI is also available as apps for smart- phones and tablets (iOS and Android).

FEATURES & ADVANTAGES

• Page Impressions: 400 000 per month • Reaching all over the world or specific to German speaking countries • Effective placement in the main content • Visually impressive ad dimensions

Prices and other formats on demand.

8 PRICE LIST NO. 49, VALID FROM 01.01.2021 BANNER FORMATS

ADVERTISEMENT SIZE PLACEMENT OPTIONS

• LFI Online homepage

• LFI Blog overview

• LFI News overview

LEADERBOARD BILLBOARD 728 × 90 px 970 × 250 px

• LFI Online homepage

• LFI Gallery detail page • Advertise directly within the LFI photo community and increase your visibility in a targeted manner – longer MEDIUM RECTANGLE LARGE RECTANGLE user browsing time guaranteed. 300 × 250 px 336 × 280 px

TECHNICAL REQUIREMENTS File formats: JPG / PNG / GIF in sRGB, maximum file size: 2 MB Please supply target URL. Handling time: 3 workdays

9 PRICE LIST NO. 49, VALID FROM 01.01.2021 GENERAL TERMS AND CONDITIONS

1. An advertising order in the sense of these General Terms and Condi- The client alone shall be liable for the legal clearance of the advertise- is excluded. Claims must be – except in the case of faults that are not tions of Business, is a contract in respect of the publication of one or ment, the supplement or insert. Should the publisher, due to obvious – be put forward within four weeks after receipt of the invoice more advertisements, supplements or inserts of an advertiser. infringement of the rights of third parties, whatsoever the reason, and supporting counterfoils. be held liable, the client shall be obliged to indemnify the publisher. 2. Advertising orders shall be completed within one year after conclusion 17. Invoices are payable within 14 days after date of the invoice, net. The This also includes legal defence fees. of contract. Joint (linked) advertisements, supplements and inserts for publisher has the right to charge interest on arrears if the payment different clients shall be invoiced according to the basic price. 12. The publisher reserves the right to refuse acceptance of advertising deadline is exceeded. In the case of default of payment, the publisher is orders – also individual calls within the framework of a contract – able to defer further fulfilment of the current order until payment has 3. Rebates and discounts, as listed in the price list for advertisements are by reason of the content, source of origin or the technical form in been executed and is also able to demand prepayment for the remaining valid within a year from the publication of the first advertisement only. accordance with the uniform, factually justified principles of the pub- advertisements. 4. Upon conclusion of a sales contract, the client shall have the right, lishers, if the content is in violation of official rules and regulations, 18. Upon request the publisher shall supply an advertising counterfoil with within the time frame agreed, to call for more advertisements than the or if publication is unacceptable to the publisher. the invoice. Depending on the type and scope of the order, advertise- quantity stated in the order. 13. Orders for supplements and inserts shall be binding for the publisher ment cuttings, pages or complete voucher numbers shall be delivered. 5. If a contract is not fulfilled due to circumstances beyond the control of only after presentation of an advertising medium sample. The pub- 19. Costs incurred for the preparation of ordered printing material, as the publisher and for which the publisher is not responsible, the client lisher accepts no supplements or inserts that by reason of format or well as for modifications requested by the client, or for which the client shall reimburse the publisher with the difference between the rebate design give the reader the impression, that they are part of the maga- is responsible, shall be paid by the client. granted and the actual delivery, notwithstanding possible further legal zine. Supplements and inserts containing third-party advertisements obligations. Reimbursement shall be waived if the contract could not shall not be accepted. 20. A decrease in circulation shall only affect the terms of the contract be fulfilled by the publisher due to force majeur. 14. Test prints shall only be delivered upon express request. The client is if the circulation decreases by more than 20%. Over and above this war- ranty, claims for reduction are excluded if the publisher has informed 6. When calculating the ordering quantities, text millimetre lines shall be alone responsible for the accuracy of the test prints returned to the the client with regard to the sinking circulation in such a timely man- converted to advertisement millimetres according to the price. publisher. If the test prints are not returned to the publisher within the agreed time limit, release to print shall be taken as granted. ner that the client would have been able to withdraw from the contract 7. If prices for advertisements change, the new conditions shall apply before publication of the advertisement. immediately, if not otherwise agreed between the client and publisher. 15. The client is responsible for the timely delivery of the text of the adver- tisement as well as faultless printing material or supplements/inserts. 21. In the case of keyed or box-number advertisements, the publisher 8. The publisher undertakes no guarantee for the acceptance of advertise- For clearly unsuitable or damaged printing material the publisher ensures that the due diligence of a prudent businessman with regard ments, inserts or supplements at predetermined positions in the requires immediate replacement. In the case of advertisements placed to the safekeeping of and the passing on of offers in good time shall be magazine, unless the client has made this a stipulation for granting of by telephone, or modifications initiated by telephone, as well as in the taken. The publisher reserves the right to open and check incoming the order. case of errors due to illegibility, the publisher shall accept no liability offers in order to prevent the abuse of the number service. The pub- for the correct reproduction. If the publisher is unable to immediately lisher is not obliged to pass on offers pushing business sales or certain 9. If an advertisement is published in the text section, the text price shall recognise possible faults in the material, which only become obvious articles and agency offers. be paid. Text section advertisements are advertisements with at least during printing, the client shall have no right to claim in the case of three sides of the advertisement bordering on text, and not bordering 22. Print material shall only be returned by publishers to the client upon erroneous or insufficient reprint or copy. This also applies in the case other advertisements. special request. The obligation for storage ends two months after pub- of defective repeat advertisements, if the client does not point out the lication of the advertisement, if not otherwise agreed. 10.‑Advertisements that are not recognisable as such by reason of error in time before printing of the next advertisement. their design, shall be clearly designated with the word “Advertisement” 23. Place of fulfilment and jurisdiction is Hamburg/Germany, if the client 16. The publisher guarantees the faultless reproduction of the advertise- by the publisher. is registered in the Commercial Register and subject to all provisions ment with regard to printing. The client has in the case of wholy or of the German Commercial Code, or if the client has no jurisdictional 11. ­The publisher undertakes to apply all due diligence and care as befits a partly illegible, incorrect or incomplete copying of the advertisement venue within Germany. prudent business-man with regard to the acceptance and proofreading the right of subsequent fulfilment, but only in as far as the purpose of of advertisement texts and images, accepts, however, no liability. the advertisement was influenced. Further liability of the publisher

10 PRICE LIST NO. 49, VALID FROM 01.01.2021