I-The Concept in Conceptual Art, Origins & High Noon 1960-1970S A
CONCEPTUAL ART: WHAT IS IT? I-The Concept in Conceptual Art, Origins & High Noon 1960-1970s A-Conceptual Art is the Prioritization of the Idea over the Object in a Work of Art B-It reached both its apogee and its crisis in the years 1966-1972 C-The term came into general use in 1967 (Sol LeWitt) D-Some form of Conceptual Art has existed throughout the 20th century (Duchamp) E-Almost all art since the 1970s has or claims to have a Conceptual component F-In prior great art the Object and/or the Process is prioritized over the Idea Origins: A-Duchamp’s invention of the Readymade, 1913 (Bicycle Wheel), 1917 (Fountain) B-No More Retinal Art: the mind of the viewer completes the work, e.g. Magritte, 1929 C-Rauschenberg, Johns and especially 1960s Minimalism and Land Art: Judd’s phoned-in fabrication, Flavin’s readymade tubes, LeWitt’s wall drawings, photographic documentation of un-seeable, un-saleable, Earthworks & performances D-European sources: Joseph Beuys, Manzoni, Yves Klein, Arte Povera E-Readymade, photodocument & words, Joseph Kosuth, 1965 (One & Three Chairs) F-“The Idea Becomes a Machine That Makes the Art,” Sol LeWitt, 1967 G-The Dematerialization of the Art Object, 1966-1972, Lucy Lippard How to Recognize a Conceptual Work of Art: A-Readymade: repurposed object from the outside world; no uniqueness or artist’s hand B-an Intervention: image, text or thing placed in an Unexpected Context C-use of Documentation (usually photography) D-use of Words: the concept, proposition or investigation is presented as language Language & Conceptual Art: A-Seth Siegelaub: dealer, curator, activist, inventor of the Xerox book (1968) B-his artists: Andre, Barry, Huebler, Kosuth, LeWitt, Morris, Weiner C-Lawrence Weiner’s “Statement of Intent,” 1968 (first printed in “Attitudes”) D-exposure of group in Harald Szeemann’s “When Attitudes Become Form,” Bern, 1969 E-Kosuth “Art After Philosophy,” replaces the viewer with a reader, 1969 F-Art & Language group in England, 1967- now; Journal of Conceptual Art, 1969 Michael Salcman, M.D.
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