DOCSLIB.ORG

Course Development Resources Rhetorical Analysis

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Course Development Resources Rhetorical Analysis AP English Language and Composition AP Summer Institute – Brassil Course Development Resources Rhetorical Analysis 1 2 3 AP English Language and Composition Brassil Guidelines for Reading a Text I. What is your response to the author’s text (essay, speech, public statement, letter, etc.)? a. What questions do you have for the author? b. What did you find in the text that surprised, pleased, puzzled or annoyed you? c. Did the text or portions of it remind you of an experience you've had or heard / read about? What were the experiences? Did your experiences reinforce or contradict the message of the text? II. What is the purpose (aim or intent) behind the author's message? a. What goal did the author have when she/he fashioned this text? How do you know? b. What language features or sentences in the piece reveal the author's goals? (see IV.) c. How did you respond to the author's message and purpose? d. What message would you convey if you had a similar purpose? Why? III. What is the audience for what the author has to convey? a. What sentences, ideas, or other features help you identify the nature and character of the intended audience? b. How are you like / unlike the intended audience for the text? IV. What strategies does the author use in order to convey his or her thinking? a. How does the author catch and hold (“engage”) audience attention? b. How does the author establish, or perhaps vary, the tone of the text? c. What are some of the effects the author achieves with words and language? How do these effects help communicate important ideas? d. What has the writer said and done using language? What particular strategies (analogy, figurative language, vivid description, powerful diction) do you see at work in the text? e. What moves involving language features allow the author to better convey his or her message? 4 AP English Language and Composition Annotating a Text -- Brassil When you annotate a text you generate a record of response to your reading. Such a record can prove valuable to you later when you proceed to analysis. Annotating a text is not the same thing as underlining a few words or highlighting several lines. Annotating a text involves interacting with a text’s language and images. This approach should help you discover what you find important, what you want to explore, and/or what you find puzzling about a text. Approach a text as if you were entering into discussion with it. While a text cannot literally speak, its written words, images, and phrases do indeed communicate. At certain points a particular text’s meaning may be clear, while at other points it may be unclear. Either way, you can note such encounters and offer comments. Your discussion with a text occurs as you initially engage with and subsequently think over its words, phrases, and ideas. These thoughts can find their way onto the text’s margins and between the lines. As you underline telling phrases, note ideas, link portions of the text, and raise issues and questions around particular observations, you establish a written record of your interactive discussion. After annotation, you will be better able to identify the text’s message and discern both its purpose and argument. If you fail to note what you find remarkable, the initial ideas and important questions you have while reading may be lost to you. By annotating a text, you can return to it later to rethink what you considered important. Techniques for annotating a text will vary since each reader generates his or her own reading, each person will identify upon different portions of a text as noteworthy, interesting, or remarkable. Here are some questions to guide your annotations: What’s remarkable? Where do you engage with this text? Where do particular claims, ideas or assertions pull you in or capture your attention? What arguments take shape in or emerge from this text? What language or rhetorical features are at work? Do any patterns emerge from your markings? Do particular portions of this text link or connect with each other? Do key words, phrases, and ideas crop up in several places? Have you asked questions? How have you answered them? Given multiple readings, how have your annotations changed? Have any questions been answered? Have any new questions emerged? When you review your annotations, what do you discover? Are there places where the author’s message is made clear? Are there segments that continue to puzzle or vex you? Can you link this text with others you have read? 5 September 4, 1990 President Saddam Hussein c/o Ambassador al-Machat Dear Mr. President: I am writing to you to send my student son, Thomas Hart Benton Ewald, home to his family. He was taken, I think, from the SAS Hotel in Kuwait City. I feel I have the obligation to appeal to you for two reasons. First, my family has been a staunch friend to the Arabs. My husband, Tom’s father, was on the White House Staff when President Eisenhower caused the French, British, and Israelis to pull out of Suez. One of the first non-Arab meetings at the Washington Mosque was the one which I, as president of the Radcliffe (Harvard) Club of Washington, arranged to explain Muslim culture. I am also a poet who has written about Arabia. I have sent my youngest, well-loved son to work in an Arab country, hoping he would help bring peace between our cultures. Instead, after two days, he was caught up in war. It seems unjust that I, who have given to you so generously, should have my son taken away from me in return. You have the power to right that wrong. Second, my son is asthmatic, so severely crippled as a child that we thought we could never raise him. He needs medication and a doctor’s care. I beg you, in the name of Allah, let my son go. Yours truly, Mary Ewald 6 AP English Language and Composition Rhetorical Analysis “Halftime in America” It's halftime. Both teams are in their locker room discussing what they can do to win this game in the second half. It's halftime in America, too. People are out of work and they're hurting. And they're all wondering what they're going to do to make a comeback. And we're all scared, because this isn't a game. The people of Detroit know a little something about this. They almost lost everything. But we pulled together, now Motor City is fighting again. I've seen a lot of tough eras, a lot of downturns in my life. And, times when we didn't understand each other. It seems like we've lost our heart at times. Then the fog of division, discord, and blame made it hard to see what lies ahead. But after those trials, we all rallied around what was right, and acted as one. Because that's what we do. We find a way through tough times, and if we can't find a way, then we'll make one. All that matters now is what's ahead. How do we come from behind? How do we come together? And, how do we win? Detroit's showing us it can be done. And what's true about them is true about all of us. This country can't be knocked out with one punch. We get right back up again and when we do, the world is going to hear the roar of our engines. Yeah, it's halftime America. And our second half is about to begin." IMPORTED FROM DETROIT ™ RAM DODGE JEEP CHRYSLER ------------------------------------------ production, including script: Oregon ad agency of Wieden+Kennedy speaker: Clint Eastwood ------------------------------------------ Considerations for rhetorical analysis: • What is the text’s context? (rhetorical situation/circumstance) What’s the “exigence” here? • What is the text’s message? (argument) • What is the text’s content? • What are the credentials of the speaker? (what quality does the speaker bring to the circumstance?) • What is the nature of the audience? (what are audience expectations, beliefs, anticipated actions?) • What “moves” influence or move the audience toward appreciation of the text’s message? (What are the rhetorical features that “matter” or “make a difference”? How do these moves answer the “so what?” question?) 7 AP English Language and Composition Rhetorical Analysis “Halftime in America” Clint Eastwood's 'Halftime in America' Ad a New Ballgame by Christopher Correa, Forbes Magazine Another Super Bowl, another slew of ads. It’s become a predictable–perhaps, at this point, even rote–occasion: A volley of commercials insinuate themselves into our homes, packaged in either tidily clever trappings or whimsically left-field vignettes, that have less to do with selling the items than justifying the need to celebrate them. Super Bowl ads are often more eagerly anticipated than the 60 minutes of gameplay stringing them together like trinkets on a bracelet. They’re often admired for their ability to distract, whet or surprise. But every once in a while, an ad comes along that doesn’t just stop the game, it changes the game. It happened in 1984, when Apple hired Blade Runner director Ridley Scott to shatter perceptions (both literally and figuratively) of personal computing. It happened in 1993, when McDonalds benefitted from basketball legends Michael Jordan and Larry Bird challenging each other to sink utterly implausible baskets (off the scoreboard; from the Hancock Building; over the river: “nothing but net”) to score a burger.
Load more

Recommended publications
  • Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
    International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl.
    [Show full text]
  • Selling America: How Post-Recession Ads Told Americans the Story of Themselves
    Volume 4 Issue 2 INTERNATIONAL JOURNAL OF HUMANITIES AND September 2017 CULTURAL STUDIES ISSN 2356-5926 Selling America: How Post-Recession Ads Told Americans the Story of Themselves Adriana Mariella New York University, USA Abstract This work argues that after the recession in 2007, a kaleidoscope of similar themes about industrial Americana and the beauty of work came to dominate representations of “Americanness” in advertising and pop culture. Brands like Levi’s, Walmart, and Chrysler depended on the careful overlaying of collective imagination with existent myths about work, class, and grit, to create a distinct picture of America’s industrial past and establish themselves as part of its heritage. In doing so, they helped populate American culture with a hegemonic sense of national identity. They depicted an America built from greasy hands on Rust Belt factory floors, “summed up” (as Jameson or Barthes might put it) in whiskey, grit, and the frontier, in skyscrapers and pick up trucks. In turn, this reconstructed past helped inform an understanding of what made America, America and the things that would keep it that way: labor, hard work, “making.” In a post-industrial economy where widespread anxiety about industrial decline helped wage a Presidential campaign on promises to restore America to its former industrial glory, the stakes for remembering our past in this way are particularly high. To better understand how our past came to be remembered in this way, I look to modern culture’s blurred lines between entertainment and advertising, memory and fact, identity and myth, a phenomenon that has allowed advertising to disguise itself as historical fact and embed itself in collective memory.
    [Show full text]
  • The Parthenon, February 1, 2013
    Marshall University Marshall Digital Scholar The aP rthenon University Archives 2-1-2013 The aP rthenon, February 1, 2013 John Gibb [email protected] Tyler Kes [email protected] Follow this and additional works at: http://mds.marshall.edu/parthenon Recommended Citation Gibb, John and Kes, Tyler, "The aP rthenon, February 1, 2013" (2013). The Parthenon. Paper 172. http://mds.marshall.edu/parthenon/172 This Newspaper is brought to you for free and open access by the University Archives at Marshall Digital Scholar. It has been accepted for inclusion in The aP rthenon by an authorized administrator of Marshall Digital Scholar. For more information, please contact [email protected]. C M Y K 50 INCH Marshall alums to represent university in Super Bowl XLVII > More on Sports FRIDAY, FEBRUARY 1, 2013 | VOL. 116 NO. 73 | MARSHALL UNIVERSITY’S STUDENT NEWSPAPER | MARSHALLPARTHENON.COM — — RESTRUCTURING < David Pittenger to leave dean’s post at the College of Liberal Arts and take over as Academic reorganization will streamline Associate VP of Outreach and Continuing Studies and Dean of the Graduate College. Marshall’s administrative structure By JOHN GIBB “We want to continue to offer programs professionals who make a positive differ- EXECUTIVE EDITOR to students that will prepare them for fu- ence in the lives of their students.” Responding to a pull-back in state ture careers in the 21st century,” Ormiston “The roots of the GSEPD are rich in a phi- funding, Marshall University has begun said. “By streamlining administrative du- losophy and practice of outreach across the < Robert Bookwater leaves reorganizing many of the programs that ties and reorganizing faculty positions, state and the region.
    [Show full text]
  • DECEMBER 2015 DECEMBER the Refrigerator and Freezer
    1 TheLoudonPUBLISHED BY THE LOUDON COMMUNICATIONS Ledger COUNCIL DECEMBER 2015 Are You Concerned About NH’s Inside This Issue… Heroin/Opioid Crisis? 2 Town Office Hours Submission Policy Make plans to join an open discussion regarding the state’s drug abuse crisis, 2016 Ledger Schedule including heroin and opioids, on Saturday, December 5th, 10 a.m. to noon at Charlie’s Barn. 3 Where to Worship in Loudon Loudon Church News oin Loudon’s State representatives George Saunderson and Howard Moffett; representatives of the Merrimack County Sher- 4 Halloween Party: Incredible iff’s Department; and a physician representative from the addiction treatment program at Concord Hospital and Riverbend Night of Fun for Food Pantry CounselingJ and Treatment Center for an open discussion of the heroin/opioid crisis in New Hampshire and the legislative pro- Food Pantry News posals of dealing with it during the current special session of the Legislature. Coffee and donuts provided. n 5 Premier Leadership Through Future Farmers of America Lions Club News Watch for Deer on the Roads Ho, Ho, Ho Merry Power Outages 6 What’s Cookin’! It’s Cookie Swap Time Christmas! What By Ann Hamilton, Field Specialist, Food Safety Black 7 What Is A Farmer? Winter is almost upon us and one thing is certain — we Find Great Gifts For Outdoor could possibly have an ice or snow storm in which we lose Enthusiasts at Fish and Game Are You Doing power. Are you prepared for such an event? No power can 8 Library News With Your Leftover compromise the safety of food in the refrigerator or freezer.
    [Show full text]
  • Agricultural Neighbor Labor, Family Labor, and Kinship in the United States 1790-1940
    Relieved of These Little Chores: Agricultural Neighbor Labor, Family Labor, and Kinship in the United States 1790-1940 A DISSERTATION SUBMITTED TO THE FACULTY OF THE GRADUATE SCHOOL OF THE UNIVERSITY OF MINNESOTA BY Matt Andrew Nelson IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY Steven Ruggles, Adviser August 2018 Matt Nelson 2018 Acknowledgments The encouragement and feedback from my committee, both during the dissertation writing but also in class proved invaluable. None of this would have been possible without my advisor Steven Ruggles. He not only taught me to be a little more forthright in my arguments and pay attention to what I am trying to measure, but also gave me a job as a graduate student at the Minnesota Population Center which pushed me down the track of demographic history. Evan Roberts and David Hacker provided wonderful feedback along the way (and even cited me in some of their presentations!) and gave me advice on how to sharpen my arguments and focus on the narrative. Deborah Levison encouraged me to always consider the “devil’s advocate” argument in “Population Methods and Issues for the United States and Third World,” and Chris Isett taught me to appreciate the “necessary but insufficient” arguments in “Comparative Economic History.” None of my work would have been possible without the Minnesota Population Center and IPUMS, both in the data created, but also funding conference travel, providing a graduate assistantship, and eventually employment. Cathy Fitch, Sarah Flood, Ron Goeken, Miriam King, and Sula Sarkar all gave me reading suggestions, conference paper feedback, or technical tips and tricks in SPSS, Stata, and ArcGIS.
    [Show full text]
  • Ram to Launch Extended Ode to Farmers
    Contact: Eileen Wunderlich David Elshoff Ram Truck to Launch Extended Ode to Farmers January 30, 2014, Auburn Hills, Mich. - Ram Truck's "Year of the Farmer" campaign continues to recognize the hard working men and women that live the American farming way of life with a new online edition of the video that launched the multi-element program nearly 12 months ago. To further celebrate American farmers, Ram has released an extend version of the brand’s acclaimed “Farmer” tribute, featuring the complete “So God Made A Farmer” FFA speech given by legendary radio broader Paul Harvey in 1978 and additional farm imagery. View the extended ad at the Ram Truck brand’s website at www.ramtrucks.com/keepplowing and on the brand’s YouTube site at www.youtube.com/ramtrucks. Ram Truck brand declared 2013 the “Year of the Farmer” during the Super Bowl XLVII last February, when its much- talked-about two-minute television spot, “Farmer,” kicked off a yearlong initiative to bring national attention to the significance of the American farmer. Ram pledged to donate up to $1 million to FFA for views of the “Farmer” video on the Ram Truck brand website. The brand reached the 10-million-view milestone, equating to the $1 million donation, in less than a week. To date, “Farmer” has been viewed online more than 22 million times, underscoring America’s interest in and support for the important role farmers play in our country. To honor American farmers, the Ram Truck brand aspired to create greater awareness, support and appreciation for farming families, communities and providers.
    [Show full text]
  • 02 12 2013 (Pdf)
    The Way We Work in Blue Rapids exhibit captures labor in rural America By Donna Sullivan, Editor be there in five minutes.’” Spending approximately He stood in a plastic 60 hours taking 45-50,000 bucket, leaning out the win- photos of people going about dow of the co-op, rapidly their jobs in Blue Rapids was shooting pictures as the cat- not on Tom Parker’s list of walk to the new elevator was New Year’s resolutions for being hung, all the while 2012. But when the ambi- hoping the brittle plastic of tious Blue Rapids Museum the bucket wouldn’t break. board decided to apply for a The Kansas Humanities grant from the Kansas Hu- Council gave guidelines for manities Council to partner the project, of which Blue with the Smithsonian Institu- Rapids was one of fifteen tion’s Museum on Main partner sites. The other loca- Street program, Parker was tions did projects involving asked to bid the job. He did, their history, using old pho- the museum received the tos and other memorabilia. grant, and Parker embarked Blue Rapids was the only on photographic journey of one to do a modern photo ex- epic proportions as part of a hibition. project called, The Way We “When people come into Work. the museum, the number one The project saw him out request is to see old photo- in every kind of weather, graphs, like of old business- taking pictures of subjects, es or people working,” Park- many of whom were a little er said. “Unfortunately, we reluctant at the outset.
    [Show full text]
  • Young Farmers and “The Farm” After the 1980S Farm Crisis by Katje Armentrout
    NOTES ON THE STATE OF AMERICAN AGRICULTURE: Young Farmers and “The Farm” After the 1980s Farm Crisis by Katje Armentrout A Dissertation Submitted to the Faculty of Purdue University In Partial Fulfillment of the Requirements for the degree of Doctor of Philosophy Department of American Studies West Lafayette, Indiana May 2019 2 THE PURDUE UNIVERSITY GRADUATE SCHOOL STATEMENT OF COMMITTEE APPROVAL Dr. Sharra Vostral, Chair Department of History Dr. Rayvon Fouché Department of American Studies Dr. Shannon McMullen Department of American Studies Dr. Laura Zanotti Department of Anthropology Approved by: Dr. Rayvon Fouché Head of the Graduate Program 3 Dedicated to the memory of my Gram, a simple, hardworking, God-loving farmer’s wife, whom I still miss (and think of) every day. 4 ACKNOWLEDGMENTS As my primary advisor, I owe Dr. Sharra Vostral my sincerest appreciation for the continuous support of my research. From our initial meeting in my first semester at Purdue, I knew that your contributions to my work would be extremely significant in terms of your personal attachment to the geographical location of my study. Over these five years, I have also discovered how you have encouraged me to reconsider some of my personal biases and push me outside of my boundaries, while also averting any of my self-doubt. Your knowledgeable guidance, patience, and generosity has allowed me to work in my own way, while also nudging me to completion. You stimulated me to not only grow as a researcher, but also become more comfortable as an independent thinker. I could not have imagined a friendlier advisor and mentor.
    [Show full text]
  • Sustainable Practices and Sustainability Ideology on Small Farms in North-Central West Virginia
    SUSTAINABLE PRACTICES AND SUSTAINABILITY IDEOLOGY ON SMALL FARMS IN NORTH-CENTRAL WEST VIRGINIA by Amanda Zickefoose Bachelor of Arts, Pennsylvania State University, 2004 Submitted to the Graduate Faculty of the Kenneth P. Dietrich School of Arts and Sciences in partial fulfillment of the requirements for the degree of Doctor of Philosophy University of Pittsburgh 2016 UNIVERSITY OF PITTSBURGH Kenneth P. Dietrich School of Arts and Sciences This dissertation was presented by Amanda Zickefoose It was defended on October 28, 2016 and approved by Kathleen M. Blee, PhD, Distinguished Professor of Sociology Gerard D’Souza, PhD, Director and Professor of Resource Economics and Management Bryan K. Hanks, PhD, Associate Professor of Anthropology Kathleen Musante, PhD, Professor of Anthropology and Public Health Dissertation Advisor: Richard Scaglion, PhD, Professor of Anthropology ii Copyright © by Amanda Zickefoose 2016 iii SUSTAINABLE PRACTICES AND SUSTAINABILITY IDEOLOGY ON SMALL FARMS IN NORTH-CENTRAL WEST VIRGINIA Amanda Zickefoose, PhD University of Pittsburgh, 2016 This dissertation examines farming practices and ideologies through the lens of sustainability rhetoric. While “conventional” and “sustainable” agriculture are often set in opposition in the literature, this research shows how, in West Virginia, small farmers who identify as being in both camps actually use many of the same methods and practices. Consequently, these farming operations are characterized not as contrasts and opposites, but rather as a spectrum with methods varying more by degree than type. In the literature, sustainable farmers are often described as employing practices that prioritize the environment and community, whereas conventional farmers purportedly use practices that maximize profit at a cost to the environment.
    [Show full text]
  • THE ART of ARTERTAINMENT Nobrow, American Style
    THE ART OF ARTERTAINMENT Nobrow, American Style Edited by Peter Swirski Wirth Institute, University of Alberta, Canada Tero Eljas Vanhanen University of Helsinki, Finland Series in Art Copyright © 2019 Vernon Press, an imprint of Vernon Art and Science Inc, on behalf of the author. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Vernon Art and Science Inc. www.vernonpress.com In the Americas: In the rest of the world: Vernon Press Vernon Press 1000 N West Street, C/Sancti Espiritu 17, Suite 1200, Wilmington, Malaga, 29006 Delaware 19801 Spain United States Series in Art Library of Congress Control Number: 2018963322 ISBN: 978-1-62273-463-4 Cover design by Alice T.K. Lai. Cover image by the Swiss artist Edouard John Mentha (1858–1915), “Maid Reading in a Library.” Product and company names mentioned in this work are the trademarks of their re- spective owners. While every care has been taken in preparing this work, neither the authors nor Vernon Art and Science Inc. may be held responsible for any loss or dam- age caused or alleged to be caused directly or indirectly by the information contained in it. Every effort has been made to trace all copyright holders, but if any have been inad- vertently overlooked the publisher will be pleased to include any necessary credits in any subsequent reprint or edition. Table of contents List of Figures v Chapter
    [Show full text]
  • Jeep and Ram Super Bowl Press Release
    Contact: Dianna Gutierrez Eileen Wunderlich Jeep® and Ram Truck Brands Air Two-minute Videos ‘Whole Again’ and ‘Farmer’ During Super Bowl XLVII Jeep® brand introduces ‘Whole Again,’ a two-minute creative expression that encourages Americans to embrace and support our returning service men and women Ram Truck brand’s ‘Farmer’ video features ‘So God Made a Farmer’ words delivered some three decades ago by legendary radio broadcaster Paul Harvey and all original photography Jeep and Ram Truck leverage the visibility of Super Bowl XLVII to launch two initiatives encouraging citizens to support two key elements of American society - our troops and our farmers February 2, 2013, Auburn Hills, Mich. - Today, the Jeep® and Ram Truck brands each introduced two-minute videos during Super Bowl XLVII. Jeep® Brand’s “Whole Again” The two-minute spot, “Whole Again,” is a heartfelt letter, read by Oprah Winfrey, from the Jeep brand and the American people to the service men and women of the six branches of the armed forces. It simply lets them know that Americans everywhere hold them in utmost respect and admiration for all they do in protecting American institutions and values around the world. "It was an honor to lend my voice in support of those that serve us all," said Oprah Winfrey. The Jeep brand’s “Whole Again” was created in partnership with GlobalHue of Detroit. The broadcast spot can be viewed at the Jeep brand’s website, www.Jeep.com/OSR,and YouTube site at www.youtube.com/jeep . Ram Truck Brand’s “Farmer” The new Ram Truck spot, “Farmer,” was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.
    [Show full text]
  • 2012 CANNES LIONS 59Th International Festival of Creativity
    2012 CANNES LIONS 59TH INTERNATIONAL FESTIVAL OF CREATIVITY Journal presented by TaBLE OF CONTENTS I. Intro II. Branded Content & Entertainment Lions III. Creative Effectiveness Lions IV. Cyber Lions V. Design Lions VI. Direct Lions VII. Film Craft Lions VIII. Film Lions VIV. Grand Prix for Good X. Media Lions XI. Mobile Lions XII. Outdoor Lions XIII. PR Lions XIV. Press Lions XV. Promo & Activation Lions XVI. Radio Lions XVII. Titanium & Integrated Lions XVIII. U.S. Young Lions Program Presented by USA TODAY 2 CONGRATUlaTIONS! On behalf of the entire team at USA TODAY, we would like to congratulate the winners from the 2012 Cannes Lions International Festival of Creativity. The Festival is the world’s leading celebration of creativity and is internationally recognized as the most prestigious annual advertising and communications awards. USA TODAY is proud to serve as the official U.S. representative to the Festival, a partnership we have enjoyed since 2000. Inspiring creativity is at the heart of Cannes Lions and we are honored to celebrate and further insightful discussions with creative leaders across the U.S. Cannes Lions sets the benchmark for excellence in creative communications and we recognize the winners’ hard work, dedication and innovative brainpower. 2012 was a record year at the Cannes Lions International Festival of Creativity with more than 9,000 delegates attending, and 34,300 entries from 87 countries. This year, the U.S. continued to bring home the most awards of any country – 182 total. Those included 8 Grand Prix, 32 Gold, 57 Silver, 81 Bronze, 2 Titanium, and 2 Effectiveness Lions.
    [Show full text]