FCA US-USA Today Ad Meter Results 2015
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Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl. -
Toyota Kiwi Guardians Finding the Next World Champion – Toyota Racing Series
Believe we believe in working together TOYOTA KIWI GUARDIANS FINDING THE NEXT WORLD CHAMPION – TOYOTA RACING SERIES GRANT DALTON: VALERIE ADAMS: RESILIENCE ALL FIRED UP ISSUE THIRTEEN 2016 Contents 20 24 06 12 10 Grant Dalton – Resilience: The 35th America’s Cup 14 06 campaign for Emirates Team New Zealand is in full flight, full frenzy mode. Same old story: so much to do, so little time. Is your child ready for a phone of their own? The 16 Parenting Place provides some useful advice on things 2016 The Toyota Festival – rumoured to be the most to consider. 10 successful Toyota Festival yet, the three day event was this year held in the picturesque Central Otago All fired up – There’s no rest for Toyota’s ambassador drawing a generous crowd. 20 and shot put golden girl Valerie Adams, in the lead-up to the Rio 2016 Olympics in August. DNA Proven – Toyota’s drawn on its proven four-wheel Plugging in and charging up your car is no longer a 14 drive heritage and combined it with the premium level of fit and finish to introduce the all-new medium- 38 thing of the future as Toyota is switching to a Prius rugged diesel Fortuner. Hybrid Electric Vehicle option in its Signature Range. Welcome to our first issue of 2016. At Toyota we have many long-term partners and ambassadors whom we work alongside. With the America’s Cup scheduled for June 2017 we catch up with Grant Dalton, who talks about what is going on in the team now and more importantly the resilience the team has developed after two successive losses. -
Ivecobus Range Handbook.Pdf
CREALIS URBANWAY CROSSWAY EVADYS 02 A FULL RANGE OF VEHICLES FOR ALL THE NEEDS OF A MOVING WORLD A whole new world of innovation, performance and safety. Where technological excellence always travels with a true care for people and the environment. In two words, IVECO BUS. CONTENTS OUR HISTORY 4 OUR VALUES 8 SUSTAINABILITY 10 TECHNOLOGY 11 MAGELYS DAILY TOTAL COST OF OWNERSHIP 12 HIGH VALUE 13 PLANTS 14 CREALIS 16 URBANWAY 20 CROSSWAY 28 EVADYS 44 MAGELYS 50 DAILY 56 IVECO BUS CHASSIS 68 IVECO BUS ALWAYS BY YOUR SIDE 70 03 OUR HISTORY ISOBLOC. Presented in 1938 at Salon de Paris, it was the fi rst modern European coach, featuring a self-supporting structure and rear engine. Pictured below the 1947 model. 04 PEOPLE AND VEHICLES THAT TRANSPORTED THE WORLD INTO A NEW ERA GIOVANNI AGNELLI JOSEPH BESSET CONRAD DIETRICH MAGIRUS JOSEF SODOMKA 1866 - 1945 1890 - 1959 1824 - 1895 1865 - 1939 Founder, Fiat Founder, Société Anonyme Founder, Magirus Kommanditist Founder, Sodomka des établissements Besset then Magirus Deutz then Karosa Isobloc, Chausson, Berliet, Saviem, Fiat Veicoli Industriali and Magirus Deutz trademarks and logos are the property of their respective owners. 05 OVER A CENTURY OF EXPERIENCE AND EXPERTISE IVECO BUS is deeply rooted into the history of public transport vehicles, dating back to when the traction motor replaced horse-drawn power. We are proud to carry on the tradition of leadership and the pioneering spirit of famous companies and brands that have shaped the way buses and coaches have to be designed and built: Fiat, OM, Orlandi in Italy, Berliet, Renault, Chausson, Saviem in France, Karosa in the Czech Republic, Magirus-Deutz in Germany and Pegaso in Spain, to name just a few. -
The New Renault E-Tech World Premiere at the Brussels Motor Show
THE NEW RENAULT E-TECH WORLD PREMIERE AT THE BRUSSELS MOTOR SHOW Groupe Renault ramps-up its electric vehicle strategy with the New Renault Clio E-Tech and the New Renault Captur E-Tech Plug-in 1 CONTENTS Introduction ................................................................................................... 3 EV expertise ........................................................................................................................................ 3 Innovative technology......................................................................................................................... 3 Sustainable mobility for all ................................................................................................................. 5 When race cars inspire production cars ......................................................... 6 Energy optimization at the heart of knowledge sharing .................................................................... 6 Great reactivity thanks to the innovative gearbox ............................................................................. 7 Renault E-TECH, a dual engine combining responsiveness, driving pleasure, and efficiency .................................................................................................... 8 Responsiveness and energy optimisation ........................................................................................... 8 Energy regeneration and regenerative braking ................................................................................. -
Info Fair Resources
………………………………………………………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….…………… Info Fair Resources ………………………………………………………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….………………………………………………….…………… SCHOOL OF VISUAL ARTS 209 East 23 Street, New York, NY 10010-3994 212.592.2100 sva.edu Table of Contents Admissions……………...……………………………………………………………………………………… 1 Transfer FAQ…………………………………………………….…………………………………………….. 2 Alumni Affairs and Development………………………….…………………………………………. 4 Notable Alumni………………………….……………………………………………………………………. 7 Career Development………………………….……………………………………………………………. 24 Disability Resources………………………….…………………………………………………………….. 26 Financial Aid…………………………………………………...………………………….…………………… 30 Financial Aid Resources for International Students……………...…………….…………… 32 International Students Office………………………….………………………………………………. 33 Registrar………………………….………………………………………………………………………………. 34 Residence Life………………………….……………………………………………………………………... 37 Student Accounts………………………….…………………………………………………………………. 41 Student Engagement and Leadership………………………….………………………………….. 43 Student Health and Counseling………………………….……………………………………………. 46 SVA Campus Store Coupon……………….……………….…………………………………………….. 48 Undergraduate Admissions 342 East 24th Street, 1st Floor, New York, NY 10010 Tel: 212.592.2100 Email: [email protected] Admissions What We Do SVA Admissions guides prospective students along their path to SVA. Reach out -
2018 Annual Report
2018 ANNUAL REPORT 2018 ANNUAL REPORT AND FORM 20-F 2 2018 | ANNUAL REPORT 2018 | ANNUAL REPORT 3 Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer,” and emerging growth company” in Rule 12b-2 of the Exchange Act. Large accelerated filer Accelerated filer Non-accelerated filer Emerging growth company If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: U.S. -
Selling America: How Post-Recession Ads Told Americans the Story of Themselves
Volume 4 Issue 2 INTERNATIONAL JOURNAL OF HUMANITIES AND September 2017 CULTURAL STUDIES ISSN 2356-5926 Selling America: How Post-Recession Ads Told Americans the Story of Themselves Adriana Mariella New York University, USA Abstract This work argues that after the recession in 2007, a kaleidoscope of similar themes about industrial Americana and the beauty of work came to dominate representations of “Americanness” in advertising and pop culture. Brands like Levi’s, Walmart, and Chrysler depended on the careful overlaying of collective imagination with existent myths about work, class, and grit, to create a distinct picture of America’s industrial past and establish themselves as part of its heritage. In doing so, they helped populate American culture with a hegemonic sense of national identity. They depicted an America built from greasy hands on Rust Belt factory floors, “summed up” (as Jameson or Barthes might put it) in whiskey, grit, and the frontier, in skyscrapers and pick up trucks. In turn, this reconstructed past helped inform an understanding of what made America, America and the things that would keep it that way: labor, hard work, “making.” In a post-industrial economy where widespread anxiety about industrial decline helped wage a Presidential campaign on promises to restore America to its former industrial glory, the stakes for remembering our past in this way are particularly high. To better understand how our past came to be remembered in this way, I look to modern culture’s blurred lines between entertainment and advertising, memory and fact, identity and myth, a phenomenon that has allowed advertising to disguise itself as historical fact and embed itself in collective memory. -
The Parthenon, February 1, 2013
Marshall University Marshall Digital Scholar The aP rthenon University Archives 2-1-2013 The aP rthenon, February 1, 2013 John Gibb [email protected] Tyler Kes [email protected] Follow this and additional works at: http://mds.marshall.edu/parthenon Recommended Citation Gibb, John and Kes, Tyler, "The aP rthenon, February 1, 2013" (2013). The Parthenon. Paper 172. http://mds.marshall.edu/parthenon/172 This Newspaper is brought to you for free and open access by the University Archives at Marshall Digital Scholar. It has been accepted for inclusion in The aP rthenon by an authorized administrator of Marshall Digital Scholar. For more information, please contact [email protected]. C M Y K 50 INCH Marshall alums to represent university in Super Bowl XLVII > More on Sports FRIDAY, FEBRUARY 1, 2013 | VOL. 116 NO. 73 | MARSHALL UNIVERSITY’S STUDENT NEWSPAPER | MARSHALLPARTHENON.COM — — RESTRUCTURING < David Pittenger to leave dean’s post at the College of Liberal Arts and take over as Academic reorganization will streamline Associate VP of Outreach and Continuing Studies and Dean of the Graduate College. Marshall’s administrative structure By JOHN GIBB “We want to continue to offer programs professionals who make a positive differ- EXECUTIVE EDITOR to students that will prepare them for fu- ence in the lives of their students.” Responding to a pull-back in state ture careers in the 21st century,” Ormiston “The roots of the GSEPD are rich in a phi- funding, Marshall University has begun said. “By streamlining administrative du- losophy and practice of outreach across the < Robert Bookwater leaves reorganizing many of the programs that ties and reorganizing faculty positions, state and the region. -
Copyrighted Material
Part I THE POWER OF A FAMILY COPYRIGHTED MATERIAL cc01.indd01.indd 1111 005/11/115/11/11 22:01:01 PPMM cc01.indd01.indd 1122 005/11/115/11/11 22:01:01 PPMM Chapter 1 The Scattered Pieces short time before he died, Gianni Agnelli had asked his younger brother Umberto, who had come to visit him every A day at Gianni’s mansion on a hill overlooking Turin, to do something very diffi cult. Umberto said he needed to think about it. Now, at the end of January 2003, Umberto had come to give Gianni an answer. Gianni was confi ned to a wheelchair, spending his fi nal days at home. He had once found solace looking out of the window onto his wife Marella’s fl ower gardens below, especially his favorites, the yellow ones. But now it was winter. Gianni looked out at the city of Turin, which was visible across the river through the bare trees. Street after street stretched out toward the horizon in the crisp January air, lined up like an army of troops marching to meet the Alps beyond. It was a clear day, and he could see Fiat’s white Lingotto headquarters, as well as the vast bulk of Fiat’s Mirafi ori car factory on the far side of the city. The factories had been built by their grandfather, Giovanni Agnelli. 13 cc01.indd01.indd 1133 005/11/115/11/11 22:01:01 PPMM 14 the power of a family Gianni wouldn’t admit to his family that he was dying, but they all knew. -
Child Care, Maternal Employment, and Children's School Outcomes. An
ISSN 2279-9362 No. 441 December 2015 www.carloalberto.org/research/working-papers Child care, maternal employment, and children’s school outcomes. An analysis of Italian data Daniela Del Boca University of Turin, CHILD and Collegio Carlo Alberto Silvia Pasqua University of Turin, CHILD and Collegio Carlo Alberto Simona Suardi University of Milan and Université Catholique de Louvain Abstract In this paper we analyse the impact of mothers' employment status and formal child care attendance during early childhood on children’s school grades later in life, controlling for socio-demographic factors. We use the year 2008 of the Italian ISFOL-PLUS dataset. The dataset provides information on each respondent’s demographic characteristics, as well as a set of retrospective information on the individual’s school grades at the end of junior high school, high school, and university; along with (in the 2008 wave only) information about the respondent’s formal child care attendance and mother’s employment status when he or she was under age of three. We estimate the effects of maternal employment and child care attendance on the probability that the respondent would have high grades at the end of high school. Since maternal employment and child care attendance are likely to be endogenously determined, we use an Instrumental Variable (IV) approach. Our empirical results show that while having a mother who was working (during early childhood) had no significant effect on an individual’s high school grades, child care attendance had a positive and significant effect. These results have potential policy implications. As maternal employment does not seem to negatively affect the development process of children, while child care attendance appears to have a positive impact on academic achievement, policy makers should consider expanding the availability of child care, and promoting women's participation in the labour market. -
Half-Year Financial Report 2012
Half-year Financial R eport 2012 Società per Azioni Share capital Euro 246,229,850, fully paid-in Registered office in Turin, Italy – Via Nizza 250 - Turin Comp any Register No. 00470400011 The Half-year Financial Report for the fir st half ended June 30, 2012 has been prepared i n accordance with Legislative Decree 58/1998 (Consolidated Law on Finance), as amended, and the Regulatio n on Issuers issued by Consob. This Half-year Report also conforms with the requirements of the International Financial R eporting Standards (“IFRS”) issued by the International Accou nting Standards Board (“IASB”) and adopted by t he European Union and has been prepared in a ccordance with IAS 34 - Interim Fin ancial Reportin g. The accounting principles applied are c onsistent with those used for the preparation o f the Consolidated Financial Statements at December 31, 2011, except as otherwise stated under “Acc ounting standards, amendments and interpretations adopted from Januar y 1, 2012” in the Notes to the Ha lf-year Condensed Consolidated Financial Statements. The Half-year Financial Report includes th e Interim Report on Operations, the half-year cond ensed consolidated financial statements at June 30, 2012 and the attestation pursuant to art. 154-bis, paragra ph 5, of Legislative Decree 58/1998. The Half-year Financial Report 2012 also includes the independent audito rs' review report on the limited review of the half-year condens ed consolidated financial statements at June 30, 2012, and the list of the EXOR Group companies at June 30, 2 012. Interim -
European Car and Light Commercial Vehicle Production Outlook
European Car and Light Commercial Vehicle Production Outlook December 2015 SMMT, the 'S' symbol and the ‘Driving the motor industry’ brandline are trademarks of SMMT Ltd Contents Introduction and analysis overviews Page Individual Vehicle Manufacturer reviews Page Introduction 2 BMW 39 Executive Summary 3 Daimler 41 The Outlook for 2016 – better than might be expected? 9 Fiat 43 Market Overview & Country Summary 13 Ford 45 Alternative Scenarios 14 GM 47 Country Analysis 18 Honda 49 UK and France comparison 23 Hyundai – Kia 50 Key Country Developments 24 PSA 51 UK 24 Renault-Nissan-Dacia 54 The 2m units question 29 Suzuki 57 France 31 Tata Jaguar Land Rover 58 Germany 32 Toyota 60 Italy 33 Volkswagen Group 61 Spain 34 Volvo 63 Production Summary 36 Aston Martin 64 Other VMs 65 EUROPEAN CAR AND LCV PRODUCTION OUTLOOK REPORT December 2015, Page 1 Introduction This report continues the new style of reporting which we adopted at the start of 2014. This is intended to be more manageable for readers; we now exclude much of the detail on historic developments at each vehicle company, information which can be found in previous editions of the report available on the SMMT website. www.smmt.co.uk. In addition, the model level information for vehicle production outside the UK is excluded from the current versions, although this data is available from Ian Henry of AutoAnalysis. Our focus is increasingly on developments in the UK, to make the report more relevant for UK suppliers; many of these companies should see major new business opportunities with increased sourcing at the tier 1 level in the UK especially, as well potential business too for smaller suppliers at the tier 2 and 3 level.