Colgate Introduces New Line of Softsoap® Brand Body Wash

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Colgate Introduces New Line Of Softsoap® Brand Body Wash Offers A Fragrance-Based Experience At An Affordable Price New York, NEW YORK, December 10, 1998 - In today's hectic world, every woman deserves a little escape. That's why Colgate-Palmolive is introducing a mood-evoking body wash line from a trusted name at an affordable price. New Softsoap® Brand Body Wash is available in five different variants: Hydrating, Nourishing, Relaxing, Refreshing and Soothing. Aromatherapy and mood-enhancing products are hot. Unfortunately, many of these products are expensive. New Softsoap® Body Wash offers an experiential bath product at an affordable price. The line features vibrant colors, a soap-free formula that leaves skin feeling clean and smooth, unique moisture beads and indulgent, mood-provoking fragrances, such as Refreshing blue kiwi and Relaxing lavender and chamomile. "Taking a shower is not just about functional cleansing anymore," says Sheila Hopkins, Vice President and General Manager, Colgate-Palmolive U.S. Personal Care. "The new Softsoap® Body Wash variants are designed to meet consumer needs by offering a range of moods and experiences from Relaxing to Refreshing." New Softsoap® Body Wash began shipping nationwide to food, drug, and mass merchandisers on August 3, 1998. It is available in 12 oz and 18 oz sizes. Television and print advertising has been created by Young & Rubicam to support the launch. Colgate-Palmolive is a leading global consumer products company tightly focused on Oral Care, Personal Care, Household Care, Fabric Care and Pet Nutrition. In the U.S., Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring, Softsoap®, Murphy Oil Soap, Ultra Brite, Baby Magic and Fab, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. .

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Company Profile
Company Profile Founded in 1806, Colgate-Palmolive is a $17.42 billion consumer products company that serves people around the world with well- known brands that make their lives healthier and more enjoyable. Colgate Brands Colgate provides oral care, personal care, home care and pet nutrition products under trusted brands such as: Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, Suavitel, Hill’s Science Diet and Hill’s Prescription Diet. Operations Colgate operates in over 75 countries and sells products in over 200 countries and territories. 37,400 Colgate employees drive our success. Headquartered in New York City, Colgate operates through six divisions around the world: ® ® ® North America Latin America Europe/South Pacific Softsoap Blue- PMS 661 Silver- Foil Stamp Africa/Eurasia Asia Hill’s Pet Nutrition Six Divisions The Company has over 50 manufacturing and research facilities globally. The vast majority of Colgate products are manufactured in Colgate-owned facilities. 5 of 5854 Company Profile Business Strength Colgate Values Colgate’s success is linked to the Company’s values of Net Sales ($ millions) Caring, Global Teamwork and Continuous Improvement. 2009 $15,327 2010 $15,564 n 2011 $16,734 Caring 2012 $17,085 The Company cares about people: Colgate people, 2013 $17,420 customers, shareholders and business partners. Colgate is committed to act with compassion, integrity, honesty Dividends Paid(1) (per common share) and high ethics in all situations, to listen with respect 2009 $0.86 to others and to value differences. The Company is 2010 $1.02 also committed to protect the global environment, to 2011 $1.14 enhance the communities where Colgate people live 2012 $1.22 and work, and to be compliant with government laws 2013 $1.33 and regulations.
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Performance at Colgate Is More Than Just
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Colgate Completes Final Stage of Kolynos Purchase Approval
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