GRAPHICS
STANDARDS
MANUAL CONTENTS
1 SIGNATURES 7 TYPING FORMAT 1.1 Primary Signatures 7.1 8 1/2 x 11" 1.2 Secondary Signatures 7.2 Half Sheet 1.3 Signature Color 7.3 #10 Envelope, #6 3/4 Envelope, Mailing Label 1.4 Signature Patterns 8 COLLATERAL MATERIAL
2 SPECIAL SIGNATURES 8.1 Memorandum 2.1 Location Signatures 8.2 Fax/ Transmittal 2.2 Division Signatures 8.3 Press Releases 8.4 Oversize and Return Envelopes 3 TYPOGRAPHY 8.5 Business Reply Card 4 INCORRECT APPLICATIONS 8.6 Postcards 8.7 Notecards 5 SEAL
6 STATIONERY BASIC STATIONERY Signature 1 6.1 Letterhead 6.2 Envelopes 6.3 Business Cards 6.4 Mailing Label BASIC STATIONERY Signature 2 6.5 Letterhead, Envelopes, Business Cards DIVISION STATIONERY 6.6 Letterhead 6.7 Envelopes 6.8 Business Cards SIGNATURES
The signature is the main identifying element of the graphic identity system for Bates College. Two signatures have been developed in order to achieve a versatile, yet unified visual identity, and each has its signature 1 own specific applications and guidelines as described on the following pages. These signatures have all been specially drawn and the letter and word spacing as well as line weights and lengths carefully determined. Therefore, the signatures should never be reconstructed. Reproduc- signature 2 tion copies or scanned versions for com- puter use are available through the Bates Publications Office. For maximum clarity and visibility, a minimum clear space surrounding each signature has been established. No other elements should intrude on the signatures. Whenever an element falls directly below a signature, such as text or photographs, the element should visually align flush left with the vertical stroke of the “B” in Bates or the “C” in College depending on the design intention.
1 SIGNATURES
xx Primary Signatures x Signature 1 consists of the words “Bates,” enclosed in a framing x x device, and “College.” Its application on all printed material and advertising constitutes the core of the visual identity system. primary signature 1 A second signature consisting of the minimum clear space words “Bates College” without the framing device has also been developed. It may be used in conjunction with the College seal on official publications and 1 inch documents but never combined with signature 1. The minimum recommended size of the primary signature 1 signatures is 1" wide. For specialty items (e.g., pencils, pens, minimum size repeat patterns), it may be necessary to use a smaller signature than the recom- mended size. As reproduction processes and materials will vary, care should be taken to ensure maximum legibility.
xx x x x
primary signature 2
minimum clear space
1 inch
primary signature 2
minimum size
1.1 SIGNATURES
Secondary Signatures xx xx Two secondary signatures consisting of x x the word “Bates” and the framing device have been developed to give diversity to x x the visual identity of the College while still x x maintaining a strong family relationship. The secondary signatures may be used secondary right signature secondary left signature internally by the College where recogni- minimum clear space minimum clear space tion of the primary signatures is already established. They may also be used exter- nally by the College (e.g., advertising and admissions publications) as a separate graphic device, only if one of the primary 1/2 inch 1/2 inch signatures appears prominently elsewhere, such as the back cover of a brochure. The minimum recommended size of the secondary signatures is 1/2" wide. minimum size minimum size For specialty items (e.g., pencils, pens, repeat patterns), it may be necessary to use a smaller signature than the recom- mended size. As reproduction processes and materials will vary, care should be taken to ensure maximum legibility.
1.2 SIGNATURES
Signature Color
The main color for the signatures is Red pms 201. They may also appear in their entirety in Gray pms 431, black, white, or clear. Red PMS 201 They are never to be reproduced in more than one color. The signature may appear in these colors on any field, taking care that enough contrast is maintained to ensure legibility. When a signature is used as a “graphic device” (e.g., repeat pattern), it may ap- Gray PMS 431 pear in any color only if one of the signa- tures appears prominently elsewhere in one of the approved signature colors. A recommended secondary color palette for publications is discussed in the Publications section of this manual. The signatures, however, must appear Black only in one of the approved signature colors on publications. The effectiveness of these colors depends upon the consistency of their reproduc- tion, which requires a high degree of quality in color matching. pms (Pantone Matching System) color swatches should be provided when specifying color to a vendor.
White
1.3 SIGNATURES
Signature Patterns
The secondary signatures may be used as a decorative element in patterns on a variety of materials such as envelope interiors, publication covers, or coffee mugs. The pattern may appear in any color. In order to reinforce the visual identity system, whenever possible one of the signatures should also appear in one of the approved signature colors in printed materials when a pattern is used. The minimum recommended size require- ments for the secondary signatures apply to the patterns. For specialty items (e.g., pencils, pens, repeat patterns), it may be necessary to use a smaller signature than the recom- mended size. As reproduction processes and materials will vary, care should be taken to ensure maximum legibility.
1.4 SPECIAL SIGNATURES
Two special signature configurations have been developed—the location signature and the division signature—to further reinforce the family relationship of the primary location signature visual identity system while allowing for flexibility. These signatures have specific guidelines relative to their applications as described on the following pages. Whenever an element falls directly below secondary location signature one of these special signatures, such as text or photographs, the element should visually align flush left with the vertical stroke of the “B” in Bates or the word to the right of the framing device, depending on the design intention.
division signature
division signature
division signature
2 SPECIAL SIGNATURES
Location Signatures x x x When it is beneficial in promoting the College to emphasize its location in Maine, either of these two special loca- x tion signatures is acceptable. x When using the primary location signa- ture, “Bates College Maine,” the mini- primary location signature mum recommended size is based on the Bates College unit being no smaller than minimum clear space 1" wide. When necessary for design pur-
xxposes, the word “Maine” may shift to the x right, maintaining the base alignment on “Bates College.” However, “Maine” can never move closer to the word “College” x than shown here. x The minimum recommended size for the secondary location signature, “Bates secondary location signature Maine,” is 1" wide. The minimum clear space should be respected. minimum clear space The location signatures have been spe- cially drawn and the letter and word spacing as well as line weights and lengths carefully determined. Therefore, the signatures should never be recon- structed (except for the acceptable shift- 1 inch ing of the word “Maine” as described above). Reproduction copies or scanned versions for computer use are available through the Bates Publications Office.
1 inch The words “Bates College” or “Bates” and the framing device must appear in one of the approved signature colors. The word “Maine” may appear in the same minimum size color as “Bates” or a different color depending upon the design application.
2.1 SPECIAL SIGNATURES
Division Signatures xx A special signature configuration has been x developed for specific divisions of the College—Alumni, Sports, and Bates Club. x Reproduction copies or scanned versions x for computer use of these three signatures are available through the Bates Publica- tions Office. As need arises, other divi- sions may be treated in this configuration xx x using the guidelines described below. The division signature is composed by replacing the word “College” from signa- x x ture 1 with the division name in the same flush left and base alignment as “College.” The typeface Syntax Bold is used for the division name. It is readily available from xx professional typesetters and desktop pub- x lishing systems. The name appears in all caps, matching the cap height to the lower x case letters in the word “Bates.” When x setting new division names, match the letterspacing of the examples shown here.
minimum clear space The minimum recommended size of the division signature is based on the word “Bates” and its framing device being no smaller than 1/2" wide. The minimum clear space should be respected.
1/2 inch The division signature may appear as one color in any of the colors designated for the signatures. The preferred two-color configuration is “Bates” and the framing device in Red pms 201 and the division name in Gray pms 431; however, the division name can also appear in black or white. Whenever an element falls directly below the division signature, such as text or photographs, the element should visually minimum size align flush left with the vertical stroke of the “B” in Bates or the first letter of the division name, depending upon the design intention.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Syntax Bold
2.2 TYPOGRAPHY
abcdefghijklmnopqrstuvwxyz Two typefaces—a serif and sans serif— ABCDEFGHIJKLMNOPQRSTUVWXYZ have been selected as the primary identi- fication typefaces for Bates College which, 0123456789 0123456789 when used in conjunction with the College signatures, reinforce the visual identity abcdefghijklmnopqrstuvwxyz system. ABCDEFGHIJKLMNOPQRSTUVWXYZ The serif identification typeface is Sabon. 0123456789 0123456789 It is the first typeface choice for stationery components, signs, and printed material. abcdefghijklmnopqrstuvwxyz The sans serif identification typeface is ABCDEFGHIJKLMNOPQRSTUVWXYZ Syntax. Syntax Bold is used for the divi- 0123456789 0123456789 sion names in the special division signa- ture configuration. Syntax can also be abcdefghijklmnopqrstuvwxyz used on printed materials, alone or in ABCDEFGHIJKLMNOPQRSTUVWXYZ combination with Sabon. 0123456789 0123456789 Both typefaces are readily available from professional typesetters and desktop pub- Sabon family lishing systems and are suitable to a great variety of reproduction methods and materials.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Syntax family
3 INCORRECT APPLICATIONS
do not alter any part
The functional and aesthetic aspects of the identifiers for Bates College have been carefully established. Changes in style, weight, typeface, spacing, proportion, or color disrupt the continuity of the visual communications system as well as diminish recognition of the identifiers. use only approved Considerable care should be taken in configurations implementing the guidelines outlined in this manual. The following examples of incorrect appli- cation apply to each of the signature con- figurations and are critical to maintaining recognition of the family of signatures as identified for Bates College.
do not change scale or reset type
do not add or alter elements
do not use low quality reproductions
do not apply tint
or effects screens
4 SEAL
In order to strengthen the recognition of the signatures as the main identifiers for Bates College, the Bates College seal is reserved for limited official use. It appears on documents and ceremonial materials produced by the President’s office, such as certificates of merit, diplomas, formal invitations, and official flags. The seal also appears as a watermark on the College’s general letterhead. The seal has been drawn to allow for maximum clarity and visibility and should not be altered in any way. Requests for special applications of the College seal should be made to the Publications Office. Reproduction copies or scanned versions for the computer are available through
xx this channel. The minimum size for the seal is 5/8" x in diameter. A minimum clear space 5/8 inch surrounds the seal. The preferred color for the seal is Gray pms 431, though it may appear in Red pms 201, black, or be blind embossed. It should never be reversed out of a solid background to white. If special circum- x minimum size stances require the use of a different color, x care should be taken that the legibility of the seal is not sacrificed. No screen tints or combination colors are allowed.
minimum clear space
5 STATIONERY
Basic Stationery The stationery system is the primary form Signature 1 of visual communication between Bates Office of College Publications College and the public. It is important that this system reflect the visual identity of the College. Therefore, the signatures are the main identifiers used on the stationery and should always be reproduced from
Office of College Publications Lewiston, Maine 04240 approved camera-ready art available from the Bates Publications Office. Guidelines for the key components of the stationery system—letterheads, envelopes, business cards, and mailing labels—are described and illustrated in this section. Betsy Kimball Office of College Publications Standards include signature and secondary typeface location, size, color, paper, and
Lewiston, Maine 04240 207 786-6330 recommended typing format. The stationery system is printed offset with Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 the exception of the President's stationery which may be engraved or offset. To maintain consistent quality and to Office of College Publications Lewiston, Maine 04240 ensure the maximum cost economies, all stationery orders should be directed through the Bates Publications Office. Offices may order either or both versions of the College stationery, but should be careful that letterhead and envelopes match.
Basic Stationery Signature 2
Office of College Publications
Office of College Publications Lewiston, Maine 04240
Betsy Kimball Office of College Publications
Lewiston, Maine 04240 207 786-6330
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123
6 BASIC STATIONERY Signature 1
Letterhead
8 1/2 x 11" and Half Sheet Department Name point extra visual letterspace. The phone Signature 8.5/10 Sabon Bold c and lc, flush left number and fax fall on the same line Signature 1 prints Red pms 201. x 15 picas maximum (x 13 picas on Half with 1 en space separating them. email Sheet), sensible breaks. Gray pms 431. falls on its own line. Gray pms 431. Watermark Appears in same position on 8 1/2 x 11" Address Paper first and second sheet only. 8.5/12 Sabon c and lc with old style fig- Neenah Environment PC 100 Writing 2 1/2" diameter seal. ures, flush left. The words fax, email, Natural, 24#. or residence in small caps with 1/2
6 pi 22 pi 6 pts 10 pi
3 pi 6 pts
3 pi 6 pts Office of College Publications
5 pi 19 pi 6 pts 10 pi
3 pi 6 pts 3 3/4 in 3 pi 6 pts Office of College Publications
watermark 2 1/2 in
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 2 pi 6 pts
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 3 pi
6.1 BASIC STATIONERY Signature 1
Envelopes
#10 Regular and Window, and #6 3/4 below last line of name to first line of Indicia Envelopes can print one or two colors. address. Gray pms 431 when two color. 6.5/9 Sabon c and lc, flush left. “Paid” in When one color is used, the order of Address 6.5/9 Sabon Bold c and lc. Gray pms 431 preference is Red pms 201, Gray pms 8.5/12 Sabon c and lc with old style when two color. 431, or Black. figures, flush left. If no department name Repeat Pattern Signature appears, the address moves up into the A repeat pattern of the secondary right Red pms 201 when two color. position designated for the name. Gray signature may be used on the interior of pms 431 when two color. the window envelope. Gray pms 431. Department Name 8.5/10 Sabon Bold c and lc, flush left x 15 Address Correction Requested Paper picas maximum (x 13 picas on #6 3/4), 8.5/12 Sabon Italic c and lc, flush left, Neenah Environment PC 100 Writing sensible breaks, 12 points base to base 12 points base to base below last line of Natural, 24#. address. Gray pms 431 when two color.
6 pi 6 pts
1 pi 6 pts Office of College Publications Lewiston, Maine 04240
6 pi 6 pts
9 pi
6 pi
Office of College Publications Nonprofit Org. 1 pi 6 pts Lewiston, Maine 04240 US Postage Paid Address Correction Requested Permit No. 194 Lewiston, Maine
6 pi 6 pts
1 pi 6 pts Office of College Publications Lewiston, Maine 04240
6 pi 6 pts
9 pi
6.2 BASIC STATIONERY Signature 1
6 pi aligns flush left Business Cards 2 x 3 1/2" 1 pi 8 pts Betsy Kimball Examples show various situations that Office of College Publications may occur in business cards. A maximum 7 pi 6 pts of 5 lines may appear above the signature. If 4 lines appear below the signature, the 9 pi signature moves up 4 points from its normal designated position (example a). Attempt should be made to keep card information brief; abbreviations are acceptable only when space is limited. Lewiston, Maine 04240 207 786-6330 Signature 8 pts Signature 1 prints Red pms 201. Name 8 point Sabon Bold c and lc, 12 points base to base below to title or department name if no title appears. Gray pms 431. Anne E. Whittemore J. Rothschild Balbumbomb Staff Associate for Sports Information Information Management Coordinator Title Assistant Associate Director Department of Romantic Studies and 8/10 Sabon Italic c and lc, flush left under Spanish Literature name x 13 picas maximum, sensible breaks, 12 points base to base below to department name. Gray pms 431.
Lewiston, Maine 04240 Lewiston, Maine 04240 207 786-6330 207 786-6330 Department Name 8/10 Sabon c and lc, flush left under title or name if no title appears x 13 picas maximum, sensible breaks. Gray pms 431. Anita M. Lohmann Wesley D. Avram Recruiting Coordinator and Chaplain Address Office Manager Office of Career Services 8/10 Sabon c and lc with old style figures, flush left x 13 picas maximum. fax, email, or residence in 8 point small
163 Wood Street, Lewiston, Maine 04240 caps with 1/2 point extra visual letter- Lewiston, Maine 04240 207 786-6000 fax 207 786-6123 207 786-6235 fax 207 786-6123 residence 227 College Street 784-2975 space. The phone number and fax fall on the same line with 1 en space separating them. If for space purposes the street and state need to fall on the same line they are separated by a comma. Gray pms 431. Paper J. Rothschild Balbumbomb Neenah Environment PC 100 Cover Information Management Coordinator Natural, 80#.
7 pi 2 pts
207 College Street Lewiston, Maine 04240 207 786-6266 fax 207 786-6123 email [email protected]
example a
6.3 BASIC STATIONERY
6 pi aligns flush left Mailing Label 4 x 5" 1pi 6 pts Office of College Publications Signature Lewiston, Maine 04240 A special configuration of signature 1 has 9 pi been developed for the mailing label. The “framing device” is replaced with a solid vertical rectangle shape (Red pms 201) which superimposes the outer edge of the “frame.” The distance between “Bates”
10 pi and “College” does not change. “Bates” is white, “College” is Red pms 201. Department Name 8.5 /10 Sabon c and lc, flush left x 15 picas maximum, sensible breaks, 12 points base to base below to address. Gray pms 431. Address 8.5 /12 Sabon c and lc with old style figures, flush left. Gray pms 431. Paper Neenah Environment PC 100, Natural, Label Stock.
6.4 BASIC STATIONERY Signature 2
6 pi 22 pi 6 pts 9 pi The same guidelines for signature 1 3 pi 6 pts stationery apply to signature 2 stationery except that signature 2 3 pi 6 pts Office of College Publications prints Gray pms 431.
3 3/4 in
3 pi 15 pi 6 pts 9 pi
watermark 3 pi 6 pts 2 1/2 in 3 pi 6 pts Office of College Publications
6 pi aligns flush left
Betsy Kimball 1 pi 8 pts Office of College Publications 7 pi 6 pts 8 pi
Lewiston, Maine 04240 207 786-6330 8 pts Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 3 pi
6 pi 6 pts
1 pi 6 pts Office of College Publications Lewiston, Maine 04240 Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 2 pi 6 pts 6 pi 6 pts 6 pi 6 pts
1 pi 6 pts 8 pi Office of College Publications Lewiston, Maine 04240
6 pi 6 pts
8 pi
6.5 DIVISION STATIONERY
Letterhead
8 1/2 x 11" and Half Sheet Address Slogans Division Signature “Bates College” appears on the first line If a special “slogan” appears on the Bates and framing device Red pms 201, in 8.5/12 Sabon Bold c and lc, flush left letterhead instead of a department name division name in Gray pms 431. followed below by the address, phone, (e.g., “Reunion 1994”), it sits 8 picas etc., in 8.5/12 Sabon c and lc with old from the top trim, flush left on the Watermark style figures, flush left. The words fax address. The preferred type style is 16 Appears in same position on 8 1/2 x 11" and email set in 8.5/12 Sabon small point Sabon Italic. If another style is first and second sheet only. caps with 1/2 point extra visual used, it should be no larger than 16 point 2 1/2" diameter seal. letterspace. The phone number and fax type and care should be taken that it does Department Name fall on the same line with 1 en space not overpower or compete with the signa- 8.5/10 Sabon Bold c and lc, flush left x 15 separating them. email is on its own ture. Gray pms 431. picas maximum (x 13 picas on Half Sheet), line. Gray pms 431. Paper sensible breaks. Gray pms 431. On the “Bates Club” letterhead the club Neenah Environment PC 100 Writing affiliation (e.g., “Bates Club of Maine”) Natural, 24#. can replace the words “Bates College” in the same style.
6 pi 22 pi 6 pts 4 pi 6 pts
3 pi 6 pts
3 pi 6 pts Department of Athletics 3 pi 15 pi 6 pts 4 pi 6 pts
3 pi 6 pts 3 3/4 in
4 pi 6 pts Reunion 1994
watermark 2 1/2 in
Bates Club of Maine Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 2 pi 6 pts Bates College Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 3 pi
6.6 DIVISION STATIONERY
Envelopes
#10 Regular and Window, and #6 3/4 Department Name Address Correction Requested Envelopes can print one or two colors. 8.5/10 Sabon Bold c and lc, flush left 8.5/12 Sabon Italic c and lc, flush left, When one color is used, the order of x 15 picas maximum (x 13 picas on 12 points base to base below last line of preference is Red pms 201, Gray pms # 6 3/4), sensible breaks, 12 points address. Gray pms 431 when two color. 431, or Black. base to base below last line of name to Repeat Pattern address. Gray pms 431 when two color. Division Signature A repeat pattern of the secondary right Bates and framing device in Red pms 201, Address signature may be used on the interior of division name in Gray pms 431 when two 8.5/12 Sabon c and lc with old style the window envelope. Gray pms 431. color. figures, flush left. If no department name Paper appears, the address moves up into the Neenah Environment PC 100 Writing position designated for the name. Gray Natural, 24#. pms 431 when two color.
6pi 6pts
1pi 6pts Lewiston, Maine 04240
6pi 6pts
4 pi
Office of Alumni Relations Lewiston, Maine 04240 Address Correction Requested
6pi 6pts
1pi 6pts Lewiston, Maine 04240
6pi 6pts
4 pi
6.7 DIVISION STATIONERY
Business Cards
2 x 3 1/2" 6 pi aligns flush left Examples on page 6.3 show various situa- tions that may occur in business cards. 1 pi 8 pts Kim Syball A maximum of 5 lines may appear above Director of Athletics the signature. If 4 lines appear below
7 pi 6 pts the signature, the signature moves up 4 points from its normal designated position (example a). Attempt should be made to keep card information brief; abbreviations are acceptable only when space is limited. Bates College Division Signature Lewiston, Maine 04240 207 786-6330 Bates and framing device in Red pms 201. 8 pts Division name in Gray pms 431. Name 4 pi 8 point Sabon Bold c and lc, 12 points base to base below to title or department name if no title appears. Gray pms 431. Title 8/10 Sabon Italic c and lc, flush left under name x 13 picas maximum, sensible breaks, 12 points base to base below to Kim Syball department name. Gray pms 431. Director of Athletics Department Name Athletic Department 7 pi 2 pts 8 x 10 Sabon c and lc, flush left under title or name if no title appears x 13 picas maximum, sensible breaks. Gray pms 431. Address “Bates College” appears on the first line in Bates College 8/10 Sabon Bold c and lc, followed below Lewiston, Maine 04240 207 786-6330 fax 207 786-6330 by the address, phone, etc., in 8/10 Sabon email [email protected] c and lc with old style figures flush left x 13 picas maximum. fax, email, or example a residence in 8 point small caps with 1/2 point extra visual letterspace. The phone number and fax fall on the same line with 1 en space separating them. If for space purposes the street and state need to fall on the same line, they are separated by a comma. Gray pms 431. Paper Neenah Environment PC 100 Cover Natural, 80#.
6.8 TYPING FORMAT
Office of College Publications
Date ¶ ¶ Name of Recipient Title of Recipient Street Address City, State, Zip Code ¶ ¶ A typing style for the stationery system Salutation: ¶ has been established in order to reinforce The letterhead is one of the most used pieces produced by the College and often the first introduction to Bates. The typing format is therefore critical in maintaining the strong visual identity of the College. ¶ a strong and unified visual identity for ¶ The typeface chosen for all correspondence is 12 pitch, elite Courier (or Bates College. in typesetting terms, 10 point type on 12 point leading). This face does not compete with the signature or secondary information and reproduces well on typewriter, laser prints, copies, and fax sheets. ¶ The typeface chosen for all correspon- ¶ The left margin (1") of the letterhead always aligns with the printed Department name and address block. The right margin (ragged right, not dence is 12 pitch, elite Courier (or in justified) may vary but be no less than 1 1/4" and no more than 2 1/4". ¶ ¶ typesetting terms, 10 point type on 12 The date is typed a minimum of 3/4" below the Department name or a minimum of 1 3/4" from the top of the page when no Department name appears. Double spaces between the date and the first line of the address, between the last point leading). This face does not compete line of the address and the salutation, and the body of the letter. ¶ ¶ with the signature or secondary informa- Letters should be typed block style, single space between lines, double space between paragraphs. Do not indent. The maximum width is 6 1/4". ¶ ¶ tion and reproduces well on typewriter, Double space between the last line of the body of the letter and the complimentary close, and allow four carriage returns below the close and laser prints, copies, and fax sheets. the typed signature. Allow a minimum of 3/4" between the last typed line and beginning of the address block at the bottom of the page. ¶ ¶ On second sheets, typing begins 1 1/8" from the top of the page. ¶ There are many configurations of letter- ¶ On the envelope, the first line of the typed address begins 2" from the top heads in the new stationery program, as edge and 3 5/8" from the left edge. On the mailing label, the first line is flush on the word "College" in the signature and begins 3/4" below it. ¶ ¶ described on the previous pages. The Complimentary close, ¶ ¶ illustrations and instructions provided ¶ ¶ Typed signature ¶ here apply to all of these.
Lewiston, Maine 04240 Office of College Publications 207 786-6123 fax 207 786-6123 Lewiston, Maine 04240
Name of Recipient Title of Recipient Street Address City, State, Zip Code
Office of College Publications Office of College Publications Lewiston, Maine 04240
Date
Name of Recipient Title of Recipient Street Address City, State, Zip Code
Salutation:
The typeface chosen for all correspondence is 12 Name of Recipient pitch, elite Courier (or in typesetting terms, 10 Title of Recipient point type on 12 point leading). Street Address City, State, Zip Code The left margin (1/2") of the letterhead always aligns with the printed Department name and address block. The right margin (ragged right, not justified) is 1/2".
The date is typed a minimum of 1/2" below the Depart- ment name or a minimum of 1 1/4" from the top of the page when no Department name appears.
On the envelope, the first line of the typed address begins 2" from the top edge and 2 1/2" from the left edge.
Complimentary close,
Office of College Publications Typed signature Lewiston, Maine 04240
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 Name of Recipient Title of Recipient Street Address City, State, Zip Code
7 TYPING FORMAT 8 1/2 x 11"
align left left 11 in in
Office of College Publications
3/43/4 in in min min
Date ¶ 2 1/4 in in ¶ Name of Recipient Title of Recipient Street Address 1 1/4 in City, State, Zip Code ¶ 1 1/4 in ¶ Salutation: ¶ The letterhead is one of the most used pieces produced by the College and often the first introduction to Bates. The typing format is therefore critical in maintaining the strong visual identity of the College. ¶ ¶ The typeface chosen for all correspondence is 12 pitch, elite Courier (or in typesetting terms, 10 point type on 12 point leading). This face does not compete with the signature or secondary information and reproduces well on typewriter, laser prints, copies, and fax sheets. ¶ ¶ The left margin (1") of the letterhead always aligns with the printed Department name and address block. The right margin (ragged right, not justified) may vary but be no less than 1 1/4" and no more than 2 1/4". ¶ ¶ The date is typed a minimum of 3/4" below the Department name or a minimum of 1 3/4" from the top of the page when no Department name appears. Double spaces between the date and the first line of the address, between the last line of the address and the salutation, and the body of the letter. ¶ ¶ Letters should be typed block style, single space between lines, double space between paragraphs. Do not indent. The maximum width is 6 1/4". ¶ ¶ Double space between the last line of the body of the letter and the complimentary close, and allow four carriage returns below the close and the typed signature. Allow a minimum of 3/4" between the last typed line and beginning of the address block at the bottom of the page. ¶ ¶ On second sheets, typing begins 1 1/8" from the top of the page. ¶ ¶ On the envelope, the first line of the typed address begins 2" from the top edge and 3 5/8" from the left edge. On the mailing label, the first line is flush on the word "College" in the signature and begins 3/4" below it. ¶ ¶ Complimentary close, ¶ ¶ ¶ ¶ Typed signature ¶
3/43/4 in in minmin
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123
7.1 TYPING FORMAT Half Sheet
1/2 in 1/2 in
Office of College Publications
1/2 in min Date
Name of Recipient Title of Recipient Street Address City, State, Zip Code
Salutation:
The typeface chosen for all correspondence is 12 pitch, elite Courier (or in typesetting terms, 10 point type on 12 point leading).
The left margin (1/2") of the letterhead always aligns with the printed Department name and address block. The right margin (ragged right, not justified) is 1/2".
The date is typed a minimum of 1/2" below the Depart- ment name or a minimum of 1 1/4" from the top of the page when no Department name appears.
On the envelope, the first line of the typed address begins 2" from the top edge and 2 1/2" from the left edge.
Complimentary close,
Typed signature
3/4 in min
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123
7.2 TYPING FORMAT #10 Envelope #6 3/4 Envelope Mailing Label
3 5/8 in
Office of College Publications Lewiston, Maine 04240
2 in
Name of Recipient Title of Recipient Street Address City, State, Zip Code
# 10 envelope
2 1/2 in
Office of College Publications Lewiston, Maine 04240
2 in
Name of Recipient Title of Recipient Street Address City, State, Zip Code
# 6 3/4 envelope
align flush left
Office of College Publications Lewiston, Maine 04240
3/4 in
Name of Recipient Title of Recipient Street Address City, State, Zip Code
mailing label aligns flush left
7.3 COLLATERAL MATERIALS
Memorandum
8 1/2 x 11" and Half Sheet Date, To, From, Re fax fall on the same line with 1 en space Signature 8.5/20 Sabon small caps with 1/2 point separating them. Gray pms 431. Signature 1 prints Red pms 201. extra visual letterspace. Flush right. Paper Gray pms 431. Memorandum Neenah Environment PC 100 Writing 12 Sabon Bold c and lc, flush left. Address Natural, 24# Gray pms 431. 8.5/12 Sabon c and lc with old style figures, flush left. The word fax in Typing Format small caps with 1/2 point extra visual Align flush left on the word Memorandum. letterspace. The phone number and
6 pi 22 pi 6 pts 10 pi
3 pi 6 pts
3 pi 6 pts Memorandum
4 pi 6 pts
date
1 pi 8 pts to
from
re
8 pts 3 pi 15 pi 2 pts 10 pi
3 pi 6 pts
3 pi 6 pts Memorandum
4 pi 6 pts
date 1 pi 8 pts to
from
re
6 pts
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 3 pi
Lewiston, Maine 04240 207 786-6123 fax 207 786-6123 2 pi 6 pts
8.1 COLLATERAL MATERIALS
Fax/Transmittal
8 1/2 x 11" Please Leave... Text Paper Signature 7.5/10 Sabon c and lc, flush left. Black. White 20# bond or 50# offset. Signature 1 prints Black. Address Fax/Transmittal 8.5/12 Sabon c and lc with old style 12 Sabon Bold c and lc, flush left. Black. figures, flush left. The words fax in small caps with 1/2 point extra visual Text and Rules letterspace. The phone number and fax 8.5 Sabon small caps with 1/2 point extra fall on the same line with 1 en space visual letterspace, flush left and seats 8 separating them. Black. points base to base below hairline rules. Black.
1 pi 6 pi 22 pi 17 pi 6 pts 4 pi 6 pts
3 pi 6 pts
3 pi 6 pts 9 pi 6 pts Fax / Transmittal
2 pi to date date 2 pi company time time fax number fax number 4 pi
from contact number contact number
fax number fax number
number of pages including cover sheet 4 pi
comments
8 pts
Please leave this form on the desk. We need these for billing. Thank you.
department code
department name 6 pi 9 pts Lewiston, Maine 04240 207 786-6123 fa x 207 786-6123 cost 3 pi
8.2 COLLATERAL MATERIALS
Press Releases
8 1/2 x 11" in 8.5/12 Sabon c and lc, flush left under Paper News, Sports, Arts name. Gray pms 431 Neenah Environment PC 100 Writing Use master artwork supplied. Address Natural, 24#. Red pms 201 8.5/12 Sabon c and lc with old style Typing Format Signature figures, flush left. The word fax in small Align flush left on masthead “box” and Red pms 201 caps with 1/2 point extra visual letterspace. address. The phone number and fax fall on the Name, Title, Department same line with 1 en space separating them. 8.5/12 Sabon Bold c and lc name, flush Gray pms 431. left followed by 1 en space to 8.5/12 Sabon Italic c and lc title. Department
5 pi 9 pts 15 pi 3 pts 7 pi 6 pts 13 pi ARTS
Stuart C. Greene Director Bates College News Bureau
6 pi NEWS 3 pi Stuart C. Greene Director Bates College News Bureau
Lewiston, Maine 04240 207 555-1212 fax 207 786-6123
SPORTS
Stuart C. Greene Director Bates College News Bureau
141 Nichols Street Lewiston, Maine 04240 207 786-6484
Lewiston, Maine 04240 3 pi 207 555-1212 fax 207 786-6123
8.3 COLLATERAL MATERIALS
Oversize and Return Envelopes
Special envelopes are often required in Department Name Return Postage Guaranteed addition to the standard size used for 8.5/12 Sabon Bold c and lc, flush left, Address Correction Requested letterheads. The stylistic treatment is the x 15 picas maximum, sensible breaks, 8.5/12 Sabon Italic c and lc, flush left, same as for the standard envelope, though 12 points base to base below last line 12 points base to base below last line the signature size may need to be slightly of name to first line of address. Gray of address. Gray pms 431 when two increased on the larger scale envelopes. pms 431 when two color. color. Envelopes can print one or two colors. Address Please affix stamp here When one color is used, the order of pref- 8.5/12 Sabon c and lc with old style 7/12 Sabon initial c and lc, flush left. A erence is Red pms 201, Gray pms 431, or figures, flush left. If no department name 5 pica wide hairline rule falls above Black. appears, the address moves up into the “Please.” Gray pms 431 when two color. Signature position designated for the name. Gray Paper Red pms 201 when two color. pms 431 when two color. Neenah Environment PC 100 Writing Natural, 24#.
9 pi
6 pi Admissions Office Lewiston, Maine 04240 Return Postage Guaranteed Address Correction Requested
6 pi
13 pi 6 pts
Hairlines rules x 16 pi Hairline rule x 5pi
2 pi 9 pts 10 pi 12 pi 3 pts 7 pi
1 pi 9 pts 3 pi 4 pi Please 1pi 1 pi 6 pts affix 1pi stamp here
9 pi 3 pts
2 pi Financial Office 9 x 12" envelope Lane Hall, Andrews Road Lewiston, Maine 04240 – 1989
1pi 3 pts # 10 envelope 23 pi 3 pts 8 pi 9 pts
8.4 COLLATERAL MATERIALS
Business Reply Card
4 1/4 x 6" Postage will be Paid by Addressee No Postage Necessary 7.5 Sabon caps, flush left, match letter- 7.5/10.5 Sabon caps, flush left, visual Prints one color. Red pms 201, Gray spacing of “First Class” line above. letterspace based on last line being 6 pms 431, or Black. Department Name picas wide. Business Reply Mail 9/12 Sabon c and lc, flush left x 15 picas Paper 18 Sabon Bold caps, visual letterspace maximum, sensible breaks. Neenah Environment PC 100 Cover to 22 picas wide. Bates College Natural, 80#. Paper may vary depending First Class Mail, Permit No. 10, 9/12 Sabon Bold c and lc, flush left. upon the card use but a minimum caliper Lewiston, ME of 7 points must be maintained in order Address 7.5 Sabon caps, visual letterspace to to meet postal regulations. 22 picas wide with 1 pica space between 9 /12 Sabon c and lc with old style units. Black. figures, flush left.
1 pi 6 pi 6 pts 15 pi 7 pi 6 pi 6 pts
3 pi 6 pts
4 pts NO POSTAGE 9 pi 6 pts NECESSARY 5 pi Hairline rules IF MAILED Hairline rules x 22 pi IN THE UNITED STATES 1 pi 1 pi 6 pts BUSINESS REPLY MAIL 1 pi 1 pt FIRST CLASS MAIL PERMIT NO. 10 LEWISTON, ME 5 pts 11 pts POSTAGE WILL BE PAID BY ADDRESSEE 3 pi Office of Admissions Bates College 23 Campus Avenue 6 pi 4 pts Lewiston, Maine 04240–9918
2 pi
9 pi
8.5 COLLATERAL MATERIALS
6 pi 6 pts Postcards Two versions of postcards have been Lewiston, Maine 04240 5 pi 6 pts developed – one color and two color. The one-color version is available in two sizes, 3 1/2 x 5" and 4 1/4 x 6". The two- 5 pi color version is 4 1/4 x 6". The preferred one color is Red pms 201; however, Gray pms 431 or Black can be substituted.
Signature A special configuration of signature 1 is used for the two-color postcard. The “framing device” is replaced with a solid vertical rectangle shape (Red pms 201) which superimposes the outer edge of 1 color 4 1/4 x 6" the “frame.” (See page 6.4.) The distance between “Bates” and “College” does not change. “Bates” is white, “College” is Red pms 201. 6 pi 6 pts Address Lewiston, Maine 04240 8.5 /12 Sabon c and lc with old style 5 pi figures, flush left. Gray pms 431 for two-color postcard. 5 pi Paper Neenah Environment PC 100 Cover Natural, 80#.
1 color 3 1/2 x 5"
6 pi 6 pts
Lewiston, Maine 04240
9 pi
5 pi
2 color 4 1/4 x 6"
8.6 7 pi 16 pi 1 pts COLLATERAL MATERIALS
Notecards 17 pi 3 pts Four versions of notecards have been developed based on a standard 5 x 7" size in both horizontal and vertical formats. This size will fit in a standard A-7 envelope. The signature 1 version may be blind embossed for formal use or be offset printed Red pms 201 or Gray pms 431. 11 pi The seal version with signature 2 may be blind embossed or engraved Red pms 201 or Gray pms 431. For informal use 20 pi it is offset printed Red pms 201 or Gray 15 pi pms 431.
Paper Neenah Environment PC 100 Cover Natural, 80#.
8 pi 6 pts 11 pi 4 pts
14 pi 6 pts 11 pi 4 pts
23 pi 10 pts 10 pi 18 pi
10 pi 3 pi 8 pts
13 pi 3 pi 8 pts
13 pi
8.7