Going Dutch a New Moment for Carsharing in the Netherlands

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Going Dutch a New Moment for Carsharing in the Netherlands Going Dutch A New Moment for Carsharing in the Netherlands This project aims to inform local and national government leaders and planners about the state of the art in planning, expanding and integrating carsharing into the broader sustainable transport and emerging new mobility strategies of towns and cities of all sizes GOING DUTCH Abstract This report informs local and national government on latest developments in the fast- growing field of carsharing, in an attempt to put this relatively recent concept into a broader strategic planning frame. Carsharing has over the last decade proven itself to be an effective transport option which is, or at least should be, a key element of an integrated mobility strategy for people and for cities. It is a thrifty transport mode and is largely self-financing. People choose to carshare because they see it as a better way to get around for a portion of their daily trips. Properly positioned it offers real potential for energy savings, pollution reduction, and reduced requirement for expensive public investments in infrastructure to support cars or conventional public transport. Until recently however the sector has been largely neglected by national governments -- and has for the most part been treated on an ad hoc basis, if at all, by, the cities and villages who are the primary beneficiaries and partners. This report is also intended to be useful to the international reader wishing to know more about progress in the Netherlands, on the grounds that the Dutch are among the world leaders in the field. a popular English-language expression which refers to the practice of people each covering their own costs when dining together or sharing other events in which there is an amount to be paid. The term has been chosen as the title for this project because it evokes notions of sociability, equity, sharing and self-reliance, which are also keys to the success of any carshare operation. Cover page photo: full-function operating technology-based carshare systems, the ingenious electric Witkar, which was developed in Amsterdam and operated successfully for four thousand subscribers on the city streets from 1974 to 1986. P a g e 2 A NEW MOMENT FOR CARSHARING IN THE NETHERLANDS CROW-KpVV: (Kennisplatform Verkeer en Vervoer - Knowledge Platform for Mobility and Transport). Supports local and regional authorities in their efforts to develop and implement mobility and transport policy by providing practical know-how, reports, guidelines, meetings, and networks. Contact: Friso Metz. Project manager mobility management. Galvanistraat 1, Ede. T +31 (0)318 695315 (customer service) Skype: kkpvmetz E. [email protected] Document center: www.crow.nl/kpvv EcoPlan: An independent advisory network and NGO providing strategic counsel for government and industry in the areas of economic development, sustainable transport and sustainable cities. Publisher of World Streets: the Politics of Transport in Cities. Contact: Eric Britton, MD. EcoPlan International. 9, rue Gabillot, 69003 Lyon France T. +336 5088 0787 Skype: newmobility E. [email protected] Project support: http://worldstreets.wordpress.com/tag/xcar P a g e 3 GOING DUTCH Contents Contents 4 Preface 6 Greetings To The Dutch Reader 7 Acknowledgements 8 Executive Summary 9 * Intermezzo : World Carshare Timeline: 1948 2 0 1 4 122 1. CARSHARING IN AN AGE OF TURBULENCE 133 The World Climate Emergency 155 Old Mobility: Gross Systemic Inefficiency and High Costs 166 (Not) Serving The Transportation Majority. 177 The Future of the Car 188 The Car in the City 19 EXPANDING THE NEW MOBILITY MIX 200 Cities Showing the Way 211 * Intermezzo: Does carsharing promote balanced, sustainable economic growth? 222 2. CARSHARING 2014: THE BIG PICTURE 233 Reality Check: Carsharing -- A 1% solution (and why it is a critical 1%) * 244 The Changing World of Carsharing 266 Endogenous Changes 277 Exogenous Structural Changes Transforms the sector 2828 * Intermezzo: Three questions from Socio-Economic Board 29 3. A NEW MOMENT FOR CARSHARING IN THE NETHERLANDS 322 The Outlook back in 2003 333 Dutch organizations dealing with carsharing 344 Expansion of Carsharing in the Netherlands: 2002 - 2014 35 CROW-KpVV Overview of Carsharing Trends: 2008 - 2014 400 New forms of carsharing in the Netherlands 411 Carshare Operators in 2014 422 * Intermezzo: A Shared Vision 433 4. UTRECHT CARSHARE ROUNDTABLE 444 Agenda 455 Questions to the Roundtable 466 P a g e 4 A NEW MOMENT FOR CARSHARING IN THE NETHERLANDS Observations and Conclusions 477 * Intermezzo: Message of the Roundtable 49 5. ROLE OF GOVERNMENT 500 International Organizations 511 How and why can national government help? 522 Cities and local government 555 * Intermezzo: Rural carshare project : A thinking exercise 58 6 CONCLUSIONS AND RECOMMENDATIONS 622 1. Action Recommendations to Ministry 633 2. A NATIONAL CARSHARING KNOWLEDGE PLATFORM 633 3. FALL 2014 WORKSHOP AND ADVISORY FORUM 644 4. National Carsharing Label/Standard 644 5. Pioneer cities 644 6. Rural Carsharing 655 7. Collaborative European Project (Horizon 2020) 65 8. CROW/KpVV Carsharing Annual Prize Award 65 * Intermezzo: Carsharing : Greater Happiness For All? 66 ANNEXES 67 A. European Union Support 67 B. Utrecht Roundtable Participants 69 C. Paris Carsharing Label 70 D. Recommended re ading on Carsharing in the Netherlands 711 E. Readers and Contributors 711 F. About the author 72 P a g e 5 GOING DUTCH PREFACE CROW-KpVV commissioned this independent study and commentary on the prospects of carsharing both in general and in particular in cities and outlying areas in the Netherlands because we are already seeing rapid developments in the field. At the same time we are seeing some surprising trends for new forms of carsharing that are clearly going to require some adjustments in strategy both at the national level and in particular at the level of local government. Most governments around the world have neglected these issues for a long time, on the grounds that they appear to be quite small and mainly local. Beyond this they fall outside of the normal scope of traditional transportation policies and concerns. However as you will see in these pages, the situation is changing rapidly, and quite possibly more rapidly in the Netherlands and in most other parts of the world. Over the last 10 years CROW-KpVV has quite systematically kept our eyes on the balance in the field, but after a long period of steady growth and changes, we are finding ourselves facing many questions, both strategic and operational, which require us to look again and more closely this time. Against this background we asked a highly recognized international expert on carsharing and new mobility policy more generally, Eric Britton, managing director of EcoPlan International in Paris and Founding Editor of World Streets and the Journal of World Transport Policy and Practice, to have a fresh look and share his views and vision on how cities should deal with carsharing, and beyond that the broader ongoing shift from car ownership to car use. You will see the results of his analysis and recommendations in the pages that follow. I believe that this independent analysis and commentary could not come at a better time when we at the CROW-KpVV and other concerned national and local organizations are carrying out other investigations on this policy topic which represents a field growing rapidly and in many in surprising ways. The first round of studies are underway and results will be out this fall. We now have to move from his vision to ours. We will be giving careful attention to his views and recommendations, but our immediate next step is to translate all of this into a practical framework for effective citywide policies, including parking regulations and communications. spired! And for us here, it is time for us to get to work. Wim van Tilburg, Director CROW-KpVV P a g e 6 A NEW MOMENT FOR CARSHARING IN THE NETHERLANDS GREETINGS TO THE DUTCH READER Does the name Witkar say anything to you? * If you are Dutch maybe it should. Witkar was the first modern carsharing system. Introduced in the city of Amsterdam by its inventor, the redoubtable Luud Schimmelpennink, on 21 March 1974, Witkar provided low-cost, clean, shared, before the time 21st Century mobility service for more than 4000 registered Amsterdamers from 1974 to 1986. You can see on the cover of this report one of the original vehicles driven by its inventor when they were plying the streets of Amsterdam every day. Thus it is entirely correct to say that the Dutch were among the early inventors of this innovative concept and put it to use in their day-to-day lives for more than a decade. And if there is a lesson to be learned from this extraordinary accomplishment it is that while inventors, civil society and many citizens got behind this concept, government overall did not follow. Nor for that matter did industry. Neither the City Council nor any organizations of national government or any European institutions for that matter -- made a serious effort to dig in to understand the concept and to extend it beyond the first small demonstration project. (That said it is not be forgotten that the City Council provided free parking spaces and funded at least one of the original WitKar stations. More however was needed and would have been warmly welcomed.) Think about it. You the Dutch created a system which worked, and more than that developed appropriate small city vehicles and supporting infrastructure -- noting that the entire system was electrical and based on the state-of-the-art affordable computer technologies of the time with the original plan to extend the initial demonstration project to cover the city with some 150 stations and 1000 vehicles.
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