University of Massachusetts Amherst ScholarWorks@UMass Amherst Masters Theses Dissertations and Theses July 2016 Vietnam Without Guarantees: Consumer Attitudes in an Emergent Market Economy Kylie R. Lanthorn University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/masters_theses_2 Part of the Critical and Cultural Studies Commons, and the Social and Cultural Anthropology Commons Recommended Citation Lanthorn, Kylie R., "Vietnam Without Guarantees: Consumer Attitudes in an Emergent Market Economy" (2016). Masters Theses. 390. https://doi.org/10.7275/8430001 https://scholarworks.umass.edu/masters_theses_2/390 This Open Access Thesis is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Masters Theses by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact
[email protected]. Vietnam Without Guarantees: Consumer Attitudes in an Emergent Market Economy A Thesis Presented by KYLIE R. LANTHORN Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF ARTS May 2016 Department of Communication i Vietnam Without Guarantees: Consumer Attitudes in an Emergent Market Economy A Thesis Presented by KYLIE R. LANTHORN Approved as to style and content by: ___________________________ Sut Jhally, Chair ___________________________ Emily West, Member ___________________________ Erica Scharrer, Department Head Department of Communication ii ACKNOWLEDGMENTS I would first like to thank all of my friends, colleagues, and research participants in Vietnam who made this project possible. While I cannot include their names, their time and friendship were invaluable to my research.