MEDIA KIT 2018
950 W. BASIN RD. NEW CASTLE, DE 19720 TNJMG.COM
Updated: 11/03/17 CONTENTS
1 From Coast to Coast
2 National and Local
3 Our Integrated Audience
4 Research Resources
5 Our Promise
6 Unleash Our Creatives
7 The Premium Lineup
8 High Impact Digital
9 Standard Digital Ad Specs
10 Mobile Ad Specs
11 Sponsorship Opportunities
12 Standard Print Ad Specs
13 Connect With Us NM Alamogordo Coshocton Lebanon TX Abilene WI Appleton Carlsbad Fremont York Corpus Christi Fond Du Lac Deming Lancaster El Paso Green Bay SC Anderson Farmington Mansfield Reach Local HQ Manitowoc Greenville FROM COAST Las Cruces Marion San Angelo Marshfield Silver City Newark SD Sioux Falls Wichita Falls Metro Parent Port Clinton Milwaukee TO COAST NV Reno TN Clarksville UT St. George Zanesville Oshkosh Jackson OH Bucyrus VA Staunton Sheboygan AL Montgomery Opelousas OR Salem Knoxville Chillicothe State Farmer Shreveport Memphis VT Burlington AR Mountain Home Cincinnati PA Chambersburg Stevens Point Murfreesboro MD Salisbury Flipside WA Bremerton Wausau AZ Phoenix Nashville Hanover Wisconsin Rapids MI Battle Creek ME CA Palm Springs Berkley WA Redding Detroit Salinas VT Lansing MT ND Ventura NH Livingston MN Visalia WI MA Port Huron OR NY RI CO Ft. Collins MI CT MN St. Cloud ID SD DE Wilmington MO Springfield WY PA FL Brevard IA OH NJ MS Hattiesburg Fort Myers MD Jackson NE DE Naples IL NV WV Pensacola MT Great Falls IN UT VA Stuart CA CO NC Asheville MO Tallahassee KS KY GU Hagåtña NJ Asbury Park NC Bridgewater TN IA Des Moines Cherry Hill SC Iowa City OK Morristown AZ AR Vineland NM IN Evansville AL GA Indianapolis Bergen MS Lafayette Passaic Muncie Morris Hudson Richmond LA Sussex TX KY Henderson FL Louisville NY Binghamton GUAM Elmira LA Alexandria Ithaca Lafayette Poughkeepsie Monroe Rochester Westchester 1 CONNECTS CONSUMERS, COMMUNITIES AND BUSINESSES AT A LOCAL AND NATIONAL LEVEL. AVERAGE MONTHLY AVERAGE MONTHLY UNIQUE VISITORS: PAGE VIEWS: STRONG MEDIA 1.2 MILLION ORGANIZATIONS (41% ON MOBILE) 12 MILLION 109 including the iconic USA TODAY (47% ON MOBILE)
Younger demographics may not STATES & GUAM traditionally reach for the paper, As well as 160 news brands online in the U.K., provide rich con- but our digital headlines are grabbing their attention 34 tent through our digital, mobile and print products. and driving traffic to our outlets and your brand. THE STRENGTH OF A WITH THE OF NATIONAL NETWORK A LOCAL SOURCE
THE NEWS JOURNAL REACHES 74% OF NEW CASTLE COUNTY RESIDENCES MONTHLY! THE USA TODAY NETWORK MILLION CONNECTS WITH CONSUMERS 100 MONTHLY 94,073 146,144 THE NEWS JOURNAL THE NEWS JOURNAL DAILY READERS SUNDAY READERS
AND THEY HAVE REAL TRILLION BUYING POWER: $ ANNUALLY 282,703 2 INTEGRATED 7-DAY PRINT & 7-DAY DELAWAREONLINE.COM
Sources: 2017 Scarborough Release 2 New Castle County Adults, 18+ 2016 Nielsen Pop Facts Demographics New Castle County Adults, 18+ 2 WHO ARE THE NEWS JOURNAL AND OUR INTEGRATED AUDIENCE IS AFFLUENT DELAWAREONLINE.COM AND WELL-EDUCATED READERS?
MALE 46%
FEMALE 54% READERSHIP 282,703 AVERAGE AGE 48 MEDIAN HH INCOME $64K+ MARRIED
52% TOTAL MARKET EFFECTIVE BUYING INCOME ATTENDED COLLEGE $23.6 BILLION 30%
EFFECTIVE BUYING INCOME OWN A HOME PROJECTED TO INCREASE 69% 7.3% BY 2021
Sources: 2017 Scarborough Release 2 Base: New Castle County 2016 Nielsen Pop Facts Demographics State of Delaware 3 TNJMG offers unparalleled research re- NATIONAL sources — both local and national — to MEDIA WHAT'S USA TODAY TheJobNetwork.com help find, understand and motivate your customers. We can tailor your message OUTLETS USATODAY.com FindNSave.com OURS IS to your audience with a wide range USA TODAY App Yahoo! of marketing solutions that suit your Cars.com business best, from best-in-class media YOURS properties to digital and creative services. REGIONAL
The News Journal Delawareonline.com
RESEARCH & ANALYTICS
PRO
BORRELL Tomorrow's Media Understood Today
4 As Delaware's largest media and marketing programs that are rooted in research and company, we have a passion for growing launched by noise-making creative that local business. We take the time to understand motivate your consumers to act. your unique business objectives so that we Once a program is launched we stick with can develop custom marketing strategies it, constantly monitoring your campaigns tailored to your customers. to optimize their performance and provide There are no cookie-cutter solutions here, frequent and transparent reporting. and our account planning process creates We don't succeed unless you do. integrated marketing communication UNLEASH OUR CREATIVES
Our creative team thrives on generating hardworking brand campaigns that hit the mark every time. Smart, strategic creative is just one of the ways we motivate consumers to take action for your business. THE
PREMIUM EXPANDING OUR EXPERTISE BRANDED CONTENT We’ve teamed up with a recognized global Get your branded content in front of a highly LINEUP leader in digital marketing, ReachLocal, to engaged local audience. Branded content is make local digital even more powerful and not brand-biased and focuses on informing, impactful for you. rather than convincing, the audience. Build We have the tools and the skills to put your unparalleled brand loyalty and authority. brand in the forefront in a dazzling way for ReachLocal adds award-winning, unparalled your most eligible consumers. More importantly, resources including: ReachSearch™ PPC, Reach- we have the means to track the progress of your SEO™, ReachSite™ Website, ReachSocailAds™, EMAIL MARKETING investment and continually adjust to improve it's ReachLisitngs™, ReachEdge™ optimization Email marketing yields some of the highest performance. Our team is here to promote and technology, ReachCast™ digital presence, ROI in digital marketing, providing targeted protect your brand. That's one hard hitting lineup. TotalChatLive™ website chat functionality and and custom crafted messages to reach new TotalTrack™ ad tracking. or repeat consumers.
RICH MEDIA CAPABILITIES MOBILE GEOFENCING Designed to engaged users more frequently, Mobile geofencing allows you to reach rich media ads provide interactive assets and consumers with fully customizable targeting deliver robust reporting. shapes and pinpoint accuracy to 100 meters. Geofencing can be combined with behavioral
and audience targeting in a way that allows DIGITAL VIDEO SERVICES you to influence your best potential customers. We can provide your business with a professional, high quality video that can be shared across digital media and beyond.
TARGETING & RETARGETING Feature ads on thousands of destination sites across our targeted ad network. Increase conversions and recapture lost leads with site retargeting bringing customers back to you while they're searching for the competition.
Source: Google, 2013 147 TAKEOVER Pop Out Interactive Ad Unit
GRAVITY PUSHDOWN Full Screen Cinematic Ad Unit Drop Down Ad Unit
GRAVITY Video + Overlay + Frame IAB BILLBOARD Ad Creative: 970x250 Leave-Behind: 800x40 Safe Zone Leave-Behind: 88x31 and 2560x1000 Background PUSHDOWN Ad Creative: 1320x743 MAKE AN HERO FLIP Ad Creative: 1380x1380 Bleed Frame Leave-Behind: 800x40 Safe HIGH IMPACT Area and 768x768 Safe Area Zone and 2560x1000 Background DIGITAL AD Frame Leave-Behind: 800x40 INTERACTIVE Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 SPECS TAKEOVER Safe Zone and 2560x1000 Background IMPACT Background
8 DIGITAL AD SPECS
STANDARD DISPLAY ADS
More time is spent with content-rich sites, and our site goes above and beyond. Start here – our standard digital ads are just the beginning.
LEADERBOARD 728x90 MEDIUM RECTANGLE 300x250 HALF PAGE 300x600 TRANSITIONAL 1380x1380 SPONSORSHIP 100x50
HALF PAGE 300x600
MEDIUM RECTANGLE 300x250
All digital specs are based on pixels. Should be built at 72 DPI in RGB format. Additional digital sizes available. TRANSITIONAL 1380x1380
9 GO 320x50 MOBILE VIDEO
Our mobile ads are everywhere you need to be. With four unit sizes that each fit into a variety of placements, the opportunity to make an impression is nearly unlimited. 300x250 With a base size of 320 x 50 or 300 x 250, our ads have the option of expanding into an engrossing full screen unit or an enticing video takeover that works in both landscape and portrait mode. What better way to make an impact on one of the most frequently-used devices in the world?
FULL SCREEN 320x480
10 DELAWARE AUTO SHOW
OCTOBER, ANNUALLY
The three-day event in early October is held at the Chase Center on the Riverfront in Wilmington, Del. Boasting over 87,000 square feet of floor space, it is filled with the latest new automobile models from 70 auto manufactures/dealers. The family- fun event is rated "good to better" by 84% of attendees.
IMAGINE DELAWARE Imagine Delaware 2-3 COMMUNITY EVENTS, ANNUALLY OPEN Our Imagine Delaware Open Forum Series explores subjects critical to the state FORUM moving forward in key areas. Past events had over 1,000 attendees.
TOP WORKPLACES
AUGUST, ANNUALLY
The News Journal has recognized 60+ companies and organizations in Delaware as Top Workplaces each year. These companies are recognized as Top Workplaces based solely on surveys about the workplace completed by their employees. The honorees are not only better places to work, but are more likely With a number of annual events drawing to be successful than peer organizations. in the masses, sponsorship opportunities CROWD are a unique and exciting way to reach the crowds. Whether you're a presenting sponsor or a program advertiser, our events will bring you exposure quite unlike any other PLEASERS advertisement.
21 2211 STANDARD ADS DOUBLE TRUCK FULL 1/2 VERTICAL
SIZE COL x IN Double Truck 20.75" x 20.5" PUT IT IN Full 10" x 20.5" 1 / 2 Vertical 4.92" x 20.5" 1 / 2 Horizontal 10" x 10.2" 1 / 4 Vertical 4.92" x 10.2" 1/2 HORIZONTAL 1/4 VERTICAL 1/4 HORIZONTAL 3/16 1 / 4 Horizontal 10" x 5.05" 3 / 16 4.93" x 7.61" 1 / 8 4.92" x 5.05" PRINT 1 / 8 Horizontal 10" x 2.47" 1 / 12 3.25" x 5.05" 1 / 24 3.25" x 2.47"
1/8 1/8 HORIZONTAL 1/12 1/24 1/24
TABLOID ADS DOUBLE TRUCK FULL 1/2 VERTICAL
SIZE COL x IN Double Truck 20.75" x 10" Full 10" x 10" RETAIL COLUMN WIDTHS
1 / 2 Vertical 4.92" x 10" 1/2 HORIZONTAL 1/4 VERTICAL 1/4 HORIZONTAL 1/6 1/12 1 Column 1.52" 1 / 2 Horizontal 10" x 4.95" 2 Column 3.25" 1 / 4 Vertical 4.92" x 4.95" 3 Column 4.92" 1 / 4 Horizontal 10" x 2.42" 4 Column 6.62" 1 /6 Double Biz Card 3.25" x 4.95" 5 Column 8.31" 1/12 Biz Card 3.25" x 2.42" 6 Column 10"
12 There's a team of experts across The News Journal Media Group and the USA TODAY Network who work CONNECT together to implement and manage your program. We can't wait to hear WITH US from you. CALL US TODAY. (302) 324-2650
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