Ginga and Digital TV Business TQTVD Company History
Founda on Strengthening DNA Leadership Global Ref.
Branding TOTVS 1.343
Acquisi on 1.233 Midbyte e BCS TOTVS 24.1% Pla orm 1.080
Integrated Systems for 1st IT IPO in R$ 1 Billion Sales Acquisi on 25.6% Microcomputers La n in 2010 Internat. America Phase II 760 25.2%
Acquisi on 20.6% Scalable Businesses IPO 490 Proprietary Mexico Technology Focus 392 21.9% in Results Industry 18.4% Franchise System 247 Oriented 173 13.9% 126 110 2011 - Integra on: 106 12.4%CMMI Social Microsiga 98 • Brands Startup 10.6% 12.4% Network Argen na 6.5% • Channels 63 8.4% Gross Revenues (R$ Millions) and EBITDA Margin (%) • Solu on Por olio 35 24 10.0% • Technology 17 9.8% • Shared Services M&A Center
1983 1986 1989 1992 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012...
Incorporatedtech. Distribu on Channel (1) EBITDA Margin does not include extraordinary expenses From Logocenter Unifica on TOTVS World Relevance
Source: TOTVS Ins tu onal Presenta on, Feb/Mar 2012 Structure of TOTVS Business
TOTVS Customer Service and Rela onship
Expanded Business Technology So ware – Base and New Clients Services
Consul ng
Digital TV Value-Added Service2 Cross-Selling Business Ver cal CRM ERP Intelligence Modules
Synergies Core Synergies
74 Full TOTVS Distribu on + 30,000 customers Flexible Technology Channels ~ 6,000 direct employees¹
(1) Does not include close to 4,000 employees of our franchises (2) Includes Infrastructure, HR BPO, Educa on and Service Desk Product & Tech – Technology Pla orm
TOTVS | Pla orm Pla orm based on proprietary technology and industry standards for so ware development in mul -pla orm, scalable and cloud compu ng TOTVS Digital TV Unit TQTVD in-a-nutshell
• Created in 2007 - 70 employees mainly Engineers • Part of TOTVS S/A group. • TQTVD is totally dedicated to Digital TV products and services • Flagship product: AstroTV, an 100% compliant implementation
of the ISDB-TB Ginga middleware standard • AstroTV is the 1st complete Ginga implementation on the market. It supports both Ginga-J (JAVA) and Ginga NCL (NCL/ LUA) • Vision: transform TV into the ultimate entertainment experience • Mission: foster interactive TV experience everywhere, anywhere TQTVD & Partners / TQTVD Alliances
Chipset/ODMs Broadcasters
Strategic Alliances DTV in Brazil and La n America ISDB-Tb Adop on
Popula on ISDB-Tb Latam: 354M (2)
(1) http://www.dtv.org.br 11 countries in LATAM + (2) http://pt.wikipedia.org/wiki/ISDB-TB Phillipines (1) Brazil Government Mandates Ginga
Government changes PPB for televisions to include Ginga interac ve so ware
24/02/2012
Brasilia (February 24) - From 2013, the Brazilian interac vity so ware Ginga must be installed in 75% of televisions with liquid crystal display manufactured in the Manaus Free Zone. Companies that want to start produc on this year, between July 1 and December 31, may deduct such produc on from the quota in 2013. The requirement for inclusion of the so ware increases to 90% of produc on, from 2014, according to the Ordinance published in the Official Gaze e on Monday by the Ministries of Development, Industry and Foreign Trade (MDIC) and of Science, Technology and Innova on (MCTI) .
Ministerial Ordinance No. 140 amends the Basic Produc ve Process (PPB) that already exists for televisions with liquid crystal display and sets the schedule to be followed by manufacturers for inclusion of Ginga in devices. It is from the PPB that the government sets the domes c content that a company must meet to be eligible for tax benefits granted to companies established in the Industrial Pole of Manaus and to manufacturers of computer items installed anywhere in the country.
About Ginga
In 2004, the federal government started to promote the development of the Brazilian System of Digital Terrestrial Television (SBTVD-T), which has interac vity as one of its principles. Ginga, so ware developed by a group of researchers from Brazilian ins tu ons, allows for the opera on of interac ve applica ons on TVs and for open source, which does not require royalty payments, and may be adopted by other countries. In Argen na, for example, Lifia (Federal University of La Plata) is providing the so ware for the government.
Par cipa ng in the development of Ginga were researchers at the University of Sao Paulo, Federal University of Pernambuco, Federal University of Paraiba, Na onal Ins tute of Telecommunica ons (Inatel), Federal University of Minas Gerais, Coppe-UFRJ and PUC-Rio. The group gave scope to the so ware specifica on, now an interna onal standard validated by ITU (Interna onal Telecommunica on Union) and regulated at the na onal level by a set of standards of the Brazilian Associa on of Technical Standards (ABNT).
For the Brazilian government, the implementa on of Ginga in digital TV will encourage the interac ve so ware industry in the country and will be an opportunity to connect public policies to support innova on and development of produc on with value added based on local content. h p://www.mdic.gov.br//portalmdic/si o/interna/no cia.php?area=2&no